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w/bly61lpf3Hn88/fzzaRpGj1y69Ah8dyL4S8b076P/RtuN9jiGDjfYGoznDkw7bzZ8fyJrWdnCPfVjvWYv+6tprZA5dy7UHSfvOOjnsufOZgua+aD4ePQfG68twK3fQi7knckcJ/QhRdqia1UsPnIrVjREzPhwdJ2JBqg3Pggi1EvG4GfRLzMYWqkGcWiITpHF0Dow14GqkG46g9qtbscnFwyE7rv/2P1CxuF+079W0kqFzFNlpewpZSx9FpJtHt+P3gd3YN7xW4VrriaJZcWDW96QLVQvQbKdEe5PaNgfoD9mYDghyKxJhzWZSJTINGOiHHY9Os6Rsv6D6+6G5Vi8trZ9B3ayaU/W5LSB79hedzbSdppHB2s/sK5xEN1wyS1GWtYkP51x8e3bSfp0zo3QFRgXy8ztMGqtVrNWqQquFY/YRkSG7DKi4/M0qpFBugXV72x6rj9/VkDzd7bRyFDGB3QM9xTjOpNVDEPJirI4jQwCcjXACg5IEon0UYukja9C+F2GazQFDFWHyMsk8shNKZN5N2IRrB0R8wBzGVaAqo6cItrcRq015OsIr6Gw021WsQALXgER6t6EZux2Qph7ReRvdrpeClK7HZg/zRDuhgMl8ckS6cGITAG9F3Cne7j97Pb2s28nwTt535RWSrwh2YLEsaInNyqcqAeSXpDa60GR5QwO/x92iuU5JImKUMAqdLaPc4WgYpXltMln3DvfbZQk00McyyRvheCjVh6XI81SBFGxJA1xWgbZnosUxcgG9omKKWrjrzielrUlQ8EplktxUr6TFnguldILS0iqr4Tn0JsESTM4RWFg1s/aaAFWjlPMG29oJRtinS40BtS0RhpICGmjkVUvJO2jo2YXmsrzyaXmOnLXYCKQxvPIdCUDFK7FLUf+BZc0IcS2WeiAuTZTeUlkeV3lUq7Ga6JTNNQ0JxliKFsPWTlWQk7uQmpTcQRsBxBWNZ9nWVZjOY7n0rwoaBiX/BrmIDGFrbKSYhGbUrx7X3/M9eebcPxLWEKiyIoFQ0urCPE4lTJVhDmfFwsZS87ZXAlaS4BLLMe77xQMSYYsDF7UeFbiBMnzcx5b9FRXF6DAdU8xpAa09tqWZTptaE5rrk3TTIYpAK1YYNZgDJ5gdpjzzC5zkXmYeYx5A/PMDW3NR55fa3bbMLIAXvm1dujWyFgjIYZvJPiRW2v6pAlDWELJ9D+N4ABXyHUYpPCGELoJQpKSglO4kzyJ55p6/Ndnkdg1vti0RV6V2Mdqtwui3XyMlZpnOaMrBo9dlB4l1565wEP6ZQTpKfO4yCLpuJFqrqn+sfL/8tXVcnlV9TdKf+lrq+Vj8038f9eqlR+7z2hoeq1aO/8N9xla4w3na9Xz9Ur1wvnqbffqDc249x5I1b8hSa7Wq9VKfa9e8JbPFurL4/9aK3or54q1JW9Kh2h7nmTuuGl84s5kbIUwKEndaSQeeHS0wsgssnS+kqGKJ3fPtUjwNGAuXUqrvMilMvbpNdYo2Xb/LCBRjktrupgXZFHXontdG/NVuRMoJtAkTeXE1JGx9fndlapnq1jGHAFfkrxoq2pu+96Uk81nChYrcDbisF7K6apsqvfV1pqXli1d0hVBlmd49zfQFxgHxg1DAE6yqjRhvmAfIA3vJase+nj2Qvm77E7T/pimbZ4t3XXHXbI+/jD2DMMDBJTV9Y/Zzbb9L8rnN3XlrjvvKu18GhsE/Uzz+RlY9xxY6xlUJQ2yDjO5s+l7CdjHXUDbBTqDq+RiGzB3hBjH0CSBSwmW07MtPgUTQjWcC4VOOVerHrv/WLWaK7ZLyNYVW7e0Zr5czjc1S7cV/dx6tZPfwRIviryEdwrtygSffwHquwXHJmE0CKILm8YU2QHJIFgWlxCBr9toHU0uzI4Avj+j+2njkW2T41Kav6Zxosw5mllWXjl5SbtvLS3sfFAVRN5NYSWluT6HZdYIntR5AX1GEwT99QHQwxQGTKqlZIFzBcxrr2wL6bX7tEsnX1GrmuZwsshpGz45GKcfUhyfFF2gnYbRb1F0WwT0vcXcyzDtShv4AjZcY3G74ls1i9cJAWwDCoXx522jNehZD+gfjM5tBHO9SwhqkRDOW6QhZvtU67zjpHffsHmdObyKHta6gSqaq25g38/JmIUVBF30o4zAszLPLVRsJSVLbErncmdLgsBKAt9ZDdI0zY6w6dkPvKm1cVtGw8F4iPq/EdiaID1hibLW5VNIkgUkKk8akoBkmUdQXM3iWUHm/K6t80iCvJBQtHI8yytceYoTrgBOSAEygkXFrrQrqF1xMRx7qA95RACkaGQAseGwH83G+uQ5QBcVyydPHoyHMMyuMwckgFv5G95vAB6kediAOhsRBPDlJ3kdHqJsD/7G1+Yy3IuG0X70NcpaQNOyQqZHizp5Zjh5pgsd2k3yPdwfAZOyD+hkfPUK5DKXx/T+Btwfwt0ufNHBfmv6wLWoFTGvXj9aL8imFlGIHZevB+HhoNdLyrgfDYd/R91c0qoDWq8oadoj/RDjpF9DP8eYwFvdxzwKJRZqMOXJKh7BEg/TrNuMuX/AcQnPGwJMAoq6eQYR8ttuwVivEaLhRICaYKDDNexWAQH4ruN1XU9nARG2W+jDd97/lsspjl16+vjqgw0eL6dDI4VYw0hjWQC8YhhfcRd0Q4ZJVeU4nWP5XC3dyJR4vAJPuYEmppaW/Ry7cInlJEvWjG8tdRCXaoRBFgkpX+RUJMC6X5M5xGqNFrLSrsyyJU7Scj3ADRmF1dM1zPOsZrCaZfKmGGaUbO2fyWo2rVjmMsOIU16atKMJPFEWaHEFuCI6RslIwW6U8GptwLpd4K3dyZe0+WjcR3vjq6h1rUdY4ZNucbhH/0hahIZwuRf0epSfjqKimw32WnvBXjDpw2uzsYMIk1yxKg3CYR2OW1n6dDBEw1arB3MkCBIaegXKKxIZhwUcAhDKw1Y/OjiI+lCYUT84OAj6zFQecgXtkVFnEylAOBgM4EbUHwyyBwezewaoRWYo8DhosNdH0f7+7BrhCURaNpoVnuWBgiTb6b17cC9P3kNuTXJBcZ7Te3pQHpZKn1APhvPe1x/Np9uuhLRSEYribCaVO5oH4YF8PKRZJDlMrtP3A8CGyYr60/cnbdaoWbQa4bT004xuarMG5X6TCgxvarMeyecM8g/2+gfD4Q3pCEco2BtBHae079MwroDTtr2YlfO9WIBEVgmSoBOWhEJt36OAu0kQ9e9hFokqm0qrvl4IZN8vFng+W1jffMtl11akU43mDm4sSorI1xcUBf1ECnNKWjYV0ZSCjKDywtnOyehksZRqbyxF6/c73idMFKQ9RxcKlj2hR59Evw6UKAPlC2kJfbIA+6SJ12FMYJ+MfsLUhZMItJ/fjRp+F4e1b9D1Vmlrq9TS9ai8tVV+dOnUqQdObS3HEqRzlfbZ+s74z8qdnfoO+mfxfeT+cgT3/+KpB7fg5mwsRMqfUL/3xHee0D54ImmzX4dylZglIg9gdZagO8p9bLNrrE4Hmb/N4ma7u0EkFd0memzzJI4uv3mjvqktSQvFxgMXQn717gcu2Mdekteyl9+8LaJstvcC4tBPwtkbTuIgfbKeK22aNr0Nbm5m7v1gZvOk8EdY4V988WIHsTOaPQLqKQIuNQFHQf/CZOVxFEbJl5AKBOtYfzzid8SI38HwFccjSrtHe9ksjCHyd53IF2MsgT6PPg84YoFpM+cASbyRoKIEruKQoB0ikY3FskB6IblBZbFwreUTmEi6gkoHZidCtZtgSALunG6z1gFcAo8ChiQUXgBSHTkEVaInK2mP01Sd812loe1oWtrQ9ee0hvIRT+fG/zMSTE67y+QcQXiO1yX+OUFbmkQ5/RMQkYXnBD3FvVkWRbG44KQkvZ7VBEtkFcWtB/UsSnNekE2pluundX0HOADHAG7gLZr2MU7XT7R4XrvPFPQXBI17q6Bq3HMCWhLIgcYvvJVX9NRbgHgbb5btpbyIFUkLmpqAjaLipoNcY4Yr/jX0jUAkJg1YjmqwBLVblC1YQ1XBdQBmFaCVSIetIcS4xX7xxaUqAt4x7Zt8dZnNuyjyC0Cb3eJvbNW6MiuximXBlBK7jeN+KO/siM052jAkXB8iazX5EqFeBfKroUGvD6uOjvq6gvot+NOV0UjRp/Laa/Ac4Pxuxa3A6mi1OhHQeiLR6loE4xNJy2aHiqBg6pTJUTGMbWA94NOLVkuoVVodDwHVP4ICgqvHhzwVnKPp+2FCo8hK3r6FrBp5e1RBwyh+5+EhkbCgAGDX3tz7pu1I3nECxiJjAxyB8rnwOSr3EWoTAVByrIaThDYVAfkTMd0oWi/6+cAtFt0A8tA0CKJJJFgtR0PZIBwKOjyIiuue1ysuFUmSfJyjwp9WHHLHyWEvW149OKAMjZHMHbJmS4zP1OnseRuUmXR1t9PuNP1OE2oOk8GLNrudIxxkqhpLdoC9idUL3dm923AVGKFOd9PBG0QgC8QYLpK51N10McFDRC5C2CcBw6vpC18omTkO4ccE3TVyHBYs3TO01e7j3e7jz5Ggu3B7lrO4Uuvhpx9utR5eFXTHDDiZswyn+GjzfMbyMR8UzaKt8Szp6nwG81kvqBRE4XgtYxpcfmV1c/2e9fV70JNL3Ubt7Z4gCx/JlV1rJe2kTbSc5APB+IVCjnf5Ns0IgrfTu2yPrSOpnGM5JH9T2t/2bKyzqRTiX0wvV8sriqyXuML6Pa+7Z500a6KIgeGgAhJqAq06xewyj9+gjfHnmxQfvYKLMFbwNnCQTUzGARkPRP9A5RxRi1A3gw3pCghgdcLOI+bC286ff9t3k+DCuefPnn3+3SQ4t/XU1tZT30SCZ1y7FOpBZeVyaWVle2XlHs0xVMyzbNk1sqrU6XQaviXyLMpxItZVU9FYJnkhBFryQgiyyQshWFHxRjnwhIVcaSUgL91eGRiCqaU1Q+3kHXiZ224j18w5vl0PfJrfhHZfgbki0hm9GNNuuxVCq0B9u5MIbpOpUIgT5+I+UKcbphE8MFHFbVJYsA3tOtE2uXHznkZTdd1hVjZNx9gL6BzaiydGcuhvLPhlL/DK/sKG7S6JtqfaVaJFEpcWDkxHXZIqtmYcu/j6i8d0wy5Ljqc66CCTkwuuacjJ8b2PKIYpHw3M/Lp+xvR9c3eXhGf09eOer6WwxAkCJ+GUtvoWIWWxAD78Xn49l1vP93zFklhRSgkz3oOsoz5TY9aJlHkiR25S4gHw2sGU3vAVEtYqFHbPxxNqBDdCSHiMLn0DunTF9DxzkfXMwPTYRTgZ/+85IXKdKFAM5ToJtymVySe35uEE9aCxME8qxWPSdnFD9uLDruEZk4sQnfAMA6iHDr2/ypxmzjLnmTuZHh0DzXUK59xkJMyfpqgmKB4FUFs6JubPw66LzyDXQPER/6Eqaqqii6q/6g1VUVdUTVS9Vf8VQ45IdSLZGNKQnh9GwBomH/QmM5t2LctNZ82sbWePnI3/dkQeGZFXTGMfCSL6DzglaMF3uq78FNRznWpkiEIG10IhFov7BE/4AvbbaywlpmSF7dJlF2gw+u6qFBiR95rcbV7HCKSaZbP8Yg4bUbCqOCvbq7a8FrRNKb/IszZ6In1XzQvYwSCV82p3WxIyjcoZ05OffJ+49ZqtWg0C8QOvF7PmTsUwETO3Xo0YjeqLAOz4wK/FiNoOuyGGDyBXDGwPYo7dv1Qe991cUC81R48/rpwU/lCNxMcfln/gY2i0Uy6PD1HgZJy86Yy/4+7b5cpz2jdmxNvvVJ5+dkoT0RfRLzH3MA8xTzDPMS8y38F8ANAGUeKtI4d0sJEIvdsT+NUlgxNaCNqDDtFooh1JjvFAjm8g497zw8nS2Z3QTaLFJAMDhhGMEz8eLXESzJPO5Nyfi6Nf8FbP+KIqpSVbIpyApIr+mVXPdNI1lq8EelPiyJoMa00LviTKSaEWVDm2mguuSSYZ9A/FS/N5HtYm+Ka4gHuNxO3CJBd2BfzILtG5kKBEcQgJ/sbfWfW1Zt41RYUXVNF0cw3NX93xZU1eP6nq1ZMuLDuwxGvkWS0O4ZQ1BPdkVVdPrpvWU/F8i+LDBzgVgA+f2hGwCAhzCyuiqOAohkMJLTlEf0TXKTIHATtTxEygMqxDs5NOi5g1kI6aImPPwfz81IQGRYpSVt5PFHLvV9BptaS+T/VJ3HwjSXvjGlHlvZ8E4y8roqpIiiA5hlhFv6Mo71dLPrl2WonvgOD736iUfRWeou/wS+p70jnbteyMHeh+fiq/eRl9gXHpCsKQqUREr2GXcDmeTway3zQQgTCwWgKxCCn2wB7KfmN6uflAczn9gn6ieSbKamo6WN/4pgyAtoWglmnuOIG90/R8M0QXf6Pu2bZX/0Imh+6ub7iKId6lvmOFy6653x14q17AF1zgZyhdZpk5mZTP5IDzqgE/uAyzP2K6zBZzhmEIYvVr7Wjyxf+AOJGYUElWP4r2WsB8R6NXj/SJwAr+WKZHDtGA4OnWII7T8HCfxOZli7/KNJg1qm+Pp2IN+y4O292wGuumCBtAFk8CCrsA9SiAaaIDzcooQdpeNIMgveza2YyMJZF385X1zQvbJfOgHqqNVkMN790pe0Vd5FIrlV4+36uspDhDlUwtY+1g4BV0jNGLJ+85duy+4zP53K8yAZUUE9kKnqAeKMMWonpcWlLCS4fT4lw8HgTH12F9S/mF4nJYDJeLBT8lOO47F+FvUhbE9Or1nuo7DX+bZI7gK2z7DccX0ouL/+ekGNNyjKActzN3Q+uQpqkRAUsVC3F7dD1SlHYLmKcuEUEkIIOQNShTZ9KcIVGdxv8wZXwoNBqaWb2EspcvZ08WskG5ura4uFYtB+O/MhqczYsqLyqGnQHWTeMaJUfLcBxiBfNZU2ARx2U0Z29ra+tQF1KpzusuHw+8E3eIooAR9JUo3tE5rwoZK6jwgoB5nLJM1RRULKT0QFP8ghmGZsFXtEBPCXgleOWV6Ti4hgYwgksQq8zsLU4jAKExiCCWQJDkuUT2TMgf6kPI6+p4qOq6ivqqjgZFl16C4IAkDhRdVxiqtKH2A7GsZImi4/PMa5lLzOvi/CbacuC/mqmbpCYz8cnXuBTjQapXnyZ2iWxhcJ2hBSThoWbZvp3Wjhx6WhoIDJxNDukgnX7O9h04rUCib1vZ67Cqo9F8ZcffBhfgcxluBJj7UHw4uCExk7Gz/vdoaUe5RILjSfpDpEm0ZC3+EtCN0hF6cRsdc/cy98d8qXV0DXRrFBWRvqkK/lzcJis5kIstRMThkYtviE8oC3Dc437PL/l9+B7GK8NBfKBkBpjwPSApyWFICQsajgdokCVwLkvDHbKE7ZD1aBobfwuRm1+jJCdLiU1Aw2iCBW6u6z+sfu2K241VCvQb1wMwaB/A5y3qMWwNSbn30d7fUe5XDg+zV+gfMzcfRolNDWBnGJ90EsTygW6UmhrVDO5WDVMZP6uYhnp3rx9RId4pmOHq+DeUdFpBa6oZjQ9OPXgKPvP2IsSWhtjbkXpYNVxzuxPbpmEPDa5Fg2ul1dUzq6sIyDaMvqB1OEpMxhKbDfRtgKhX6FxiGk6i8OzW1lhCtWsTdEwbNIrDuB0rVMHmT5lMtAMtCA14eRGv7VTD4zhtFx1NbGzWL9Y3G6LmFMb/QzpXcyv4E9B+Jd//KHAJ8MRT1cgTcadZtCu6k200suTr6EW3VKvLQtknAww+Ezz8x+h/EK1fN5HeAl1M7EO2UaxXpclNCgmbVIabcHaYGlRgYi9IFYRHokKUvufC3T1b05S8bsmOKWmeKuCMVlJ9N49QvaaJMse5Ws4GUq+noctLxYqb9pfrHOIlrr6SNhdKHMvLXDFsWOkFs1qK2mWvUijIImfpHAZ4Y2IuhQQ97aTLnKcVlBNphfV0gDKqKRlmRpJUtbyaSUkim8qs5ooLHitjlnXDO7bOMsxMXzECxFWFsc90owln1rYSRo6M/gqu4ckYiKaD4XDCgFF+pacYaLd/qMVd8Fcm6TiPCngUxNBDdLDnQdrkMyfnGhLrLbtC5psPE4hIzPoHrSsB6sH46rUOZ7wmKWuBacIsPU70OVQoUaWrF4YjDjuzczQpKD81zZtE0EglUNXUntXKgdBJERSr7qJ9hYLk8X9SiA7e+P4YM0doS8joZPEwssIPy2k9lCRidqr5+DvRIIa2B0f4y+lcGs3rEOk/mVOjvagf7cWKpGB8OBrN8T5lZgNijoCtCmE3OpSB9qnoipySo1tEKQt7iZghJLo+jEaaMn7Hm3hoVtSAZRVfNjwT0IuibTwoQEcsKjD0LqKPKg43/sSPSjIhNxxvquxH1LTpp1Ip3h7/S1T4PrgCTDebxuy75nEY0c9QCSkwhW7oRlPhEGI2Lh4bXdm4+OT9x47dj5iDYxc3hleOkZMnL27EfDXLoDFgz1Wmw5xktplzzAXmLoKOPaoogVkkEDRPBN3rKBFzA49HzeLaa6gGM6wm+EnHbRoIkBU++kUbNaOUV50sQimOrWP8VdEVfxnjP8Oup7/DAGjCskjVJE9Vc/eLtIt+KP2D6V+efn/A/lz6B230V3WWwJmMq+bKel104QX4l+FVXxXP6S8Zdk5VPUnTUIpNWSLtZwueege84aW571zfEz6mfoOczY4lbLG0DZgC7APLsoEdxBx/Xbf7uudJcHzpwtLShQdIkEml0Au9LNRslFyEYLyfXIXgO1MIdS6++CKvzPPQQ8CGZYbYPLeILBSTgErN3RjMAB8adgkf/SJ/aqmwoRpK0EzVVtp1BFh7/Zcu1teerKPAkJdOl7N8Iyezwma13ulcaH3gtfW119fn5m3lVXLZQu1al8xlSsdvzOZS74UXdh+BrG7OBK70IKN52pCDY+vVq4Lenjq1VNzQZW2uEqsoSFn80mngZ2flvz2a0pFfR78FfXMnc5H5ZrLSUeUCwWik3JR+ABV0CblI6lJt8gQwd6iomTAePiH1XWroFQe+12k3G1N8Rwu8jNzYaN2jGgtPoAnkCpEeVJv/SpRVCTCwkTZYRVUV1kjDoiAi2VnLK36KXauH95cKWSwWyk+t5DVdFRSFNWXTcPzU+K+XycJ9SknBQ1gWJUmRiLxZSxsp8i6k5SWJZWWlgHlN0bEti4Yo29iQDf4Zt1jAjeWF16TTWi57d2OhWDf8vJk2RU1CuiCzrO8ET8bI4EXexrqi8bgAr+NkKS/y8Ir4dbM1hPQTBh4TRl03AcyNmA2HlZ2qRKKQtK4LLdkvekRnMx4V3QM4/H7YbofLGVtR7MyAkNknHRKOogc2Lzu5x4LpuP499HuA0pcSucBUnRZLBKhdEZ/YLPqxgeMZFKLPOW17HeYrdjEeiI6YFkVjzR5/ryMJMi9aaddVV1Tbeddl9DnbXktjnIZ7B6KYxq5ordvta44NN7hu2hJ5WZDgxjm6OIhtX7qRVbPh29sn5iSxrQbDHFnfBBhlDbdrAfFEzHAI38ceG1997LEb7kF8G1t+G42uT25CLbiJTeSTwyQ/K7JIfkQ91aOmKOQ7zY/cR/TlGoqLMiSq7CltuEJl3Izt4nal7eO23+66FTfsuoMIZff2gmh8bW8P9XrNj0a93WiYHGfl3Kd2DaQmoVuzIrdLjAuAyx+h05fHo8uXX3wRRS++OF8vYnNDauW3ocxtPBoOye2foVV78cXxVXL35P4gtgWwI8igFu0NBlAUgpjn8SkP6//5yT0NOvWcmIslmpxONyIrB2FxiRiTMr01eiWWvU8vRERwQHM4L+sZ03XNjC6zKSnFcjyyrbKlOarKcXII8A1WEJIuiaqoKBBIHCfxyNLzcel+l5PTQe11tSAtcwDmZFZK1zohAAaJk2XuPQs5XUQSL6UEUbWWLFUUUpLMs6KeY+b3FxApzXGCme3KBNcLFNcjAEaNVoxOyXaCmOndjBUwcTI98XHFrRxHL2tOWh0/r9g2+nZiEQUcuqSnc7pK2M20qSmiwPNQFNWsmyoU5o/pCDq0lfHvahabVtGiYo9HZOjsyTKVoV4h3PKeqXmmY8LH00wRK6L024SeitN+0RgPOChih0w0jncTvSjBZ3S1A1pgT9DXzVASd+NNEtNNFJXplZiZ2ew8gXbcDF3+Mp+K4dmjMTz7TzFoe+nrAMTtxXG0HV96m0GNKfu5czW6uh6vnUPZOK0VI7X48563EdnAcnc+rRe/ipnTTYqMA/U7BjzwvWRVn4h2gYUltmEA7dq41enW4tr6sN633VildpqqJWEMzieRIRmtEXNBmob6MTm3KFvaymcCQFYPXYaA6nWOXfTXgslJZUW+HDhZ7uyjxy4iJibTsQgtCoptR89oduFPdV/vaRkdTnoQfZOgZ/QenEBSFATaos8WbXJhrn4yrLRrgNFuI/jM/sdXJZo2jU+b5fDvXZnvi9tgiUgIUf8fWpW4IQ56u7ukSvP1Kty6XjdXA99Y1VvXi3Q5Dif1+sjRysxquXFDvaBve7uzer3jSEX6R2s5uLFeQOppxebHoworLtmRdPv8eHSPjsOv3Vc39e1kHP6T/datqzep08asnnNjMLh15eZ6aXC0nrfspzv//+mnkFrI/YO7yVy+K3359D+2n966Ak9vz+tGVVqvM6SP5sD/TS0f/p0JlNuaFPrviqK+nsmRYkJweLTM/Vl94KDvkavwTQ5zmG5ELSfrsxVpAmgr7QQq0/WJJ9KvCPdQn0gEBhHZFQTs/gDO0MPjq8HhIdkzdJ2RgezKQUAPRH177cqVYX+ebyFtlbmRYwrn9X4zLumne71o8jnCHR3OXWDm94hhRidWjxE1zfXJDI7aaC8aX23t9waDHuCk0WjY2h8O52wlfx19nuzIRMTGhAzGyVZaujuhGAvbO/EOrm0YeGRnG6zFnSb6abVQvuvsome7fNrAAPEVwRZ5XledQOSB3xZct1sweMPJp5csQUYve7aTquzUC13XJdt9eDlnqzrPi46gmIIi6K7g2h5b2jElKTOzF/499AcUE9qw2vrddRb7tu8JBkv3sX6k8smqUflk/csPKEj+fz9Z/3NTrXxf5ROQ9ok6Wn5AKcrj+if/pyKlZjj+t9FvA75KA11h7JpVadfIrDIQAL12t9M00Bnk9wHBjtBTFTEjQc/uYXa44791EQ3GBxG6rSKyOBiPhn0p8z3+zlsXJ+/9CXQA8zvZQ0oKCJjdI8w80eqip85LCI/eWxzh3On35t+z9978e9EPn5ey4ucL7/m8iO57X/59PwVp0zk1s7WmVltk/PHJEfWvoiygnmx8AJJElFM0ZL7W8/7k+egwsUPv3/T4qz3vJ/mTIzo4PCRm+TS84fGkLd4JmNiAFi5BG1sxO0j2FhAGF7djARyONqk9xPAb26eDohds3Vaq5YNMEC4eD/KQDG29WmlilgsLK4vvvssK08eXfG8OcxP73ijG9RExFjscDK6h4bXeXr/HzMsJeGppTq17bbJBAx/2+9nhsEdD1O+TXb3XGXqY42euUJ4c4He35nb9ShcazweEj6M2DiuY8DgfOHmy3C8/Me4/AYc4joYQR/c/MYbjXvnECQieQP1JfGqL99FYZkLkXgImwnSK5qlQD2YbEa/HWnmAxcxGlNaX9l/XsOwHP/CAbTYe23dVU7Qi9E3d9kYtl4P1qBquv+be+25bDytwpiuGWdlod0lW/LQuRN4d750FnsKtQaZhF/OkLn7Kx1C5CqlleDAcDvZKx59Ezl7pyeOl6taTpfEIolvE2rhfevLE7f3SiSfR7ZXHT5T6EH183qZfjTWZM/IPND0kBnbAqBLBBg4JGoY+BwbWxYkQoYoOEmIOwfcvqJahGJpXMCuNUsNwdbGJ9ayuZ+eXBUXRXeD2bdmo2MWs5RuKIt0rBCqQ+ilWv5aMXzIbParNrBIZCLByRBsTEaaw1iDR5Bslx95h0O9H8LnOHB7AMA/6ox4Z4kE224suPULgZ6/V2o0ich7N2viGvREomW0TXUk8a8jWiMM+0G6YNjD69qiqprXfn7Ph/hcxL4lgduBaN+rCF31L546O8aMmDWHSRdFhazpPR/Pz1AbWaP4/Fr/Ofw8I7qYqoUR/fm0qv/0a+nNi4U/XP3d+G0H89V/lGtF4VZI42RUAte/3okE0aME36s8njAbZEcpCFAHbPOj3e63p3+DatdHBwX6U/O3GqXM6Irpyo1o83rYQVVeR5Zou5TROkZIPLHzv58vtYrFd1kzbjD+BZJrmAI1K7TPt0r5smjKKSDge0XgPbtm72mdmtnNXoG3uZy4zTzBPMU8TqSCwpDCHHYOsuLVuwpOvI+KBoSoQDwcdv0kn9wakwwwgUu4OoXs4hhk+NTskeLUauqS4rdRml7wL+3w0Gz9okDJYIcUv3rFSYgWWZ/mUgkUeiYhs+dwQZRXWUlW3dZno1JEp8KoIHDyHeJlXeMzLoRdxnJOuyOO/uEb/UImFl/Apll9Mp4speI6XOY4kpFhR5j8mcgKv6ByWDZ7VeJ5Np1iOg7U9xad53VRQTby3n9XCYAj/8+0j0l26K8xF5uuodg37Z4iBFSE5wDtSC8GYPGB/mxJAWCbjy5RC+ARguBMMBotEtQntMls/yObSIVRDFdGdh4flFc1ICRw2LFnFqqCoQiplZGFZqtimo8tY5g1Fw1hXFQXrWEs7nqbJWgXWvV4/0CQsn4+CD6WRCvVUDRWzgqDzgiBAPY3A2AzuVjXF4FOqKFiCiVOcLViGrCHE6lYwoTNXbk1nanStxDAN/HbUoAQg/taS40EfZnJACA2aIzTDbJbqbG9FaGZ+Qip/nxGPBv+h3C6V2mUFWHzTIQZSAYxqMth32qUPUYvqiNhIjqlFHSJqnSlNGQFV02FmrRAkAxO8O7WP7t6kjiUG6sTBAqGh6PRt15nXnIplF98XkhePhyQMddRqXd1toVEvCHqJCimAq6NJQaxTp34Q5vvgpjJs3FQG2yJSZ5pWmxkvECM/+ER+Fz5HCvJFkv/4qk7LQ/A7NGgQtDeAqLeywZEijUdxWU6bSdm+eGUwgA+UK6Y5vwj02SaWMd3YCAawMNGDJtvQbpH2F6bipA1htVbbqi2K/Gajsvz5I0nCRrO8/GN5R4fpV7qQ3sy3tm5b74aVm1LmcP5PMQ6lez6RuydapdMo1isR/yLraCY4Rs/lTfPfGavGCcMgh3d9RBS72MM/hHFXdNF35Q0fUOq/M83jptfx4RZj/NUfwi7cgz8ieriLGeYfTm9LqP2Po7ejPpHxTuwVfo0iyHVYh04z54m0jQoEu82YZwZWpK3Htrg4CmHFhPXSfRWsSYhzaeLjgerUQvS9kiTIkrNateoVPy06kp/Jfil3Incyp291ukHBsDSjUHY8y9DN51Z0PiU+lbUsy8gBzgxGffTv2RTnynY901zEXorLHy9++3C4/Jah75oWh9i05tg7y7KnBAuWEtTVjPbBwSgY9qaY4RfQPcxZ5nbmXqCWl+gukK5LhbhhLbYUBsRZIx5YyO49GNWAUagI1IUujwgl3fTxGtQfMCSQRbjQwNE6EqANKN7CG7Uo1sW00AdlS0n7lbSRyvCFbLeeyRknjVwmU83k/LXVtCJhA7MVVpDKa46EbcnVJPbuu1lJHf8FnxMF7vmirJvWG1euoI3AND/LpVzsWAVRdTI7O8vLO8HOzk4KnnbgMVNN27KbEgzFChzZeFB3PNNcQqIvv2ZZzc5kO1eO4I7ZvsUb7O9mOxXjmRh/kn2wxDqmNYzxTDxG3011NDK8L0rVUtBqYa2L7j/2TKt/LP9G5WJzQLTRvfDtszVrSNcsl1oHNMnO/Yl2iyxKr3rycqz7P3Z4uHOLGDXNhngU7N8UmckC9tCArhpMbE8fxob11JS+7RIlej+qd9JOlCn+01LmEA2+pxHabu0D37taDsPS6k9CreM16Kvoq0wGkFsRZmebOQ6YbZtJvA8JOCSKI6AGbBi7H+J9IJEh9qncKPE85MdGp10+hPEGc8NPXBApVmc5JD6InNOWqBInRON3jYatfjQcjT5t2rXEBVH9lBValVUT8ZOL8DzxMKSK1lJIvBHZZ7qmQtwRnYWLo71+9H7rVB1Ol08c92q2uWCuViw3uUSqZE3Xuq+FS2M7LdJ6sKpaBMFHKEGdeA6B3ur4atfQsAcYfdi7zgSICbLDLDlcnQY3JaBREIwH2SzqZ8nfYBCQv2gaBJBCLkQ0IAlTe5QW1VHBcLATtb/XmNgE1SaRQXGpCB9EfH9B7HPxgSgWybEYX40/UxpN+O7V2H9Tbc6WMCSepoghQpVujiTD7QyRe3Q7RL2CDj1zvE/sItCe6VWEFPf0U5hPSannO93nUxLLC089zbGACP/Nv9FfPiSWFST4G0HhnngaCyn28Y2Nx9mUgJ9+glMEWX3nO9Up//1nUJ4i0foR7TAAiAZVQhPvCWTbaIklXpIcYE6uUqvGFoTC8ONEc8Rx3/+ulKygL78orvn/xXPFbyFH3737z19QMM8idPLjHIul2Xy6RnmnLJXkQVZQe8iIbIci0h1i0+T5bwBacGz8o8e+9CM8p1ji+78Hp+UUj4ZrX1yDzx+8hzMNln/DG3jWMDlmprcibUp8pBCL5xvsM3HNnbnCinzsu8R1WDds+0csNT9HNooVXV3t95vN3d2g2QS0V/SuEiMbCHp7RDlTFJ97GQAEDEDC/vfm91onvPuNuUOX3jq/198ql4/Nv1yYe7cNrVaClX31VvU7WquwDaOnOzXAO1LHg4Np5a6tFVumQsSt+nwJRvsvzJUhu9N01rZjqeyRtl6lnmhuUdupT6nmvD+pkHqcetW2/zNZTAluvoJNB+sKruRd2RexxApuz1X8b71VSw1EMSO5haqgati2hGreEVhJlDKKc5fLp47Nt+N8uX06Sm5uw5Aywt1XHx3RAHjiW3ZZfWOwVt07Miom+CHWp2aYPPWGdpPvq6ltWIUg9PkTdGjI4z71bjWUjfEg0Sg+NL7WmkUjRHcc0fvQd8XweH9/NInM2U0RDwRE5mwBE2ABKxAbLSFA2f3+Z56rf/zj9efQQexfY9R6rv4jP1J/jpm3uxJjz4cuGVrdmk109Ras/+7hKHpv/V8+HUXja6NWHx2MgnvfW/9X15ledICy0Wxv/ltgnXCJhQKgpBpxbbaF2k1qggkF+t27t+U7BMltZspL0Zkz0c/euZYW5bOpaLVz51TWNzoq/4/fc+Q1bqIGuAu9SQYm8um2eFpLl61iY7nd/iUJBvlIk8evyNqHt0PDOM4uh6vbH9ZkcjMzlR9cozbYs9VsTgcevxxROQpdyNp8cjzaDeNhtheMxlchoC7KhhOWZrx/7doIWEVgbAOqEpjKGr9EfXW0EwV6CbnYBbK/jtq9bKWy9sBapZId2F7FVNHLEcY8/URXDlK8qesvMUd9oLiJZ5H2xLmYK8Q29oOol615axvBci1YzrY3/GaEBuPBcCQiRGzjpZHKIowRO6Fpv0/bnOiZAXGRJk42GtamGw4npsfxcuFDF8T8RVXwYYwLc9fDVvOAF7NYga+KfUPP6IaPVwOgKuXVK7kG6zgQdRzURC9L3M6OgCfhA1aWpabyB2zWeoCTtOE+NTAfrODNmr+gf5ycfVxf8Gubc3Nusp+e+kCxcMUmIrCEC/a7tQBd3R+PdmOTleFwNBigw/FoHwE22AOIEAT9wax/rqFDsjrajQ4dCZOFBLsJY0NOWp0DRBRKd7XbDds+5KNqo9Vq2I6OPhmxpjL+xUa7fVdL+v7oT8orcJP0W3TQsdPy2gTXIjqSp15FY5vXqbdRN0zSUeC6tR7BG+6+V9wnR+haIEaoX7fXe72iS82X+nD0iru7RW9A/JDO2iZLLVepZcS85TZ1vRdvHid7GMh+nInRg9+ZGH3U2nPmHhEdrFYtFgah4SYVJnxKMWkE3a2YY6AC42sDArnLfgToQ1Q0M30trco8x6KUIGt2ThfZg6yp/AkamuRheHLTJA+Td30eZRPE/obEBGQ0VGVL1VXNkLWspsH7/0Qxs8yN9it5gq9vmrvAv9jTOk0MWax5Q5aNJJHET6Lv1tNpffyNEKLvGA8PYhTXS+xYYpvjcqAJsRFLuhyoGB0mD+jk4fEe5YFI3ywXi29U1UKmamfoXlHlIAqyUA9LVgNtNhYIP019aR2VU2DhFsKLJPH3bC3j2EJ7cWm51ky72tZyuPl/pbWMm8btxcWVatN2tJOQ9jOVjMnzfOOie9KpNlc333R2Nbw5aUoHr1GOq0g9wZ6IuXqHQlLil3KCLaKbIvgm6xrEvP3EsWMn/pYEcmyV/a0mtb3+1rhrfyVOPD3ZtX9scbh4jAZX5+2048/LyViKzWemcghSXonRAK3HfnbKk96HFbfjE7EDkT0kX7oLBBLpytoy3toKoh7wAoP4m+2Nh4P9/XgBRmhfNqgnKOIM6pDu3tijugB9ui6lKDerQ97OdN1oQh+ukN2tRJND1gu+WwPs6TZCtwuMHZSBOGMCxMHDlIJruBuWUNtAUXRwcO1g/PPN3mgA4SAMd0Kylg6Je48BAmwRhOGl5g4gkBHx+bHTHAwGcEsvbGrhdQZSgMEJw72wCbfuNBlmTlYnQPs4VLtE9EhUywYMZjuFY4UZ0ZeF3YPB2vnwjs+t3RGeX3shPL88WPub82uDtTvQaEDT4CokXmdCmkqun791HvFbqRTHjXiaU60SZ/xQ/Q54+PAOchh/jh5QH95Wh1zopTpNe4WGNH1ajy8AhiO7Y1p0X+YaIltTqf/kif57M1n1yJ4JHFtD0UXan3Bw3UkEfZ+y4A/9BSVv6IJjFKywqGfyvl5sWkXTEXTjMMgG8PkuzdHgs6Hbmmbr6AXbcezl4+2HdMWUSxnJMKRMSbIU/aH28TVyf9CUyY36kkwe02bryK9Su3rCC0fUPRu1BNz0u2sTWR1x/NAOm+gzP/88PruweZ5FpRPVldpWcEez+7rjx1/XPXlpg2VRc3dhg0XnN6tbdVQ8HuSpi4bo0ZO6fSPunOCYmyihn3jbnXjdnUcwPzdE/f2IBEcx6FXicIy6KUtoxK+gnwZezqO+h7aoTRPphk3Cy1UpcUqi/iya6naASpQQ2f0XwhG6Yh016XaCTY+wDtUw3vjyeU5R9WqgiIVq4bmU5BU8GWcL2T/kZIhKOFPIpsv6xrObRpkvheUP5ay8Vs1xOXVpVZY/v7qkQryqF6x8ipPRe6wl3Swu1TKZRb2ezdYLjmNMIuOrz60fP77+nJZOf6HZeVLU1ccW1hFaX3hM1cUnuk2OQ9P++1P0acK5Evam2wwnGwW6jWSfTgmh/1h/pO7p2W/6DuyKJYBS2a2ve+ZMLjACAb2u/lDdrQQ//M0Yl7CHxw1UzihZo4pn42OQ6BVnohIL7Qx24IOG3/7t44Nv+zbUm9z7m+iniFSqETt0IO7EBRxvUiDGIIg5vbESZHmvcTK7Ydsb2ZMNj49WNu4Klhc31h/Mr7GuabrsWv7rHl9cno6ZrwB+JLLcJnOK2WFi6+ZmTUcYcJxHBFFF1EWdFo+hwl0dxTYmJaBJmJiVLyPcKRHXA9Q7jgEx9LOiL28vLd35YpU3iivLIrIyEjovjr9S3Siu35nl3iyzsKrLP+hlsmWv8swpJ1A948xb65zGcdo39JdOoR/BeNtAd52RHbRQWBYzFpLQHVLmv1Tya+cyubuPSzkZ462ymc2UoxMBi9BWJDg8l5b6p2bt+jGYd4T3qlHLeWgwuljVKvGGd0IuCAlJPNpQvczLGmvYx9Yck9WIxen4kIRH01AAYb9TDguFsNKO+eOjZ3M8xRXoV5vKJtaZNvFEVqPMZsw9UP0rifsRkVq2a7hG3PzRG1LUIiKm1f2IiKei+uOVKKilmkHA5s08e3U3G/2vrS3zkUfWaNine5kHgGL3Bg89NLhvZ+e+QR85J7dKlx55Zetk6ZFLTOKvO1m74vWK9PhrmDuYXWgnQH54G51JdShhYl0yX1Ob3UQrhsNqst2ZjLRN4PFZYltb86catEpswEKEwsPrPE5xKUBMlibqIo8QD7yGrH4BVq2HambOEARRti090DXNteH8Cl1nqR050KT3pDAvi5LiG4KsYl6y4Iy7LYA1OrvumTm9TFwtAZCEA8eX9ZyVy2ZbQbBLQ2amoxgm9Tye1JPWkZ+rI3ZcH+rI/z3rF9dtfI0XWS7FskJaEzWoHM8Cw6IibvBdNSOvAypU0lA1Q42rdo2oqMbDPmp9IytysiTCYCfV4mSoFlSu3/d8K9DLQOFT8FIWsTypk9mmcsoomPn1A6iYBpyTgXokBr/JIgejBLgE14/a6LDfG/X7vYNe0OvvEcVln353s70DGBxTO/b/hr4wkXGiCTLmyUwn9NqfuBhFfbJl84FT4//e8JZfe5e3dPHXGq9d9u66uOShZ5eoseJ97sW73KWLd3qfdV2SfufFGSaH8hIZMSkzQ9iFCX1LAZ8KIxwwETq82rp6taUFO/0+YvqxGQbqUysMgqC1S/B3JX4fC2+E9+nJ+1y6grWJNV0jCv2KW8E1n2V68RvGf3Hl0gF5ySNXLqGA5HH1atT/KOTDTMpHfRIpVL5WINgI8G3UBva15jegrGTrrU81pyG8+mAzbYenzq/dhj4MXXk4gjwGdOPzoGY7ndtPPPRpwI6IOYyg3Ye3fD8MpG4NqI8LQKVRARIPhbdJa7SJkhZ9aPPibasXtkLbGr8L3gNvi3q7WZLBQw+duL3j2LcdEhwYXWd6B4dztlCERy1TlF4ku/aoUr4bIwoyeKvE+W3b3wZOf6e9eeLEZnvn1NPlc97ZxuLtS0u3LzbOumv7xypvQIfl4jMvPVMsd9fDQm3p9tfevlQtNltXFpeJK/fpfCIyf6IVyUOei8TrHBAHq0IaCapjQ9tFrSaBFt2IjCkSa0z4A79dpdCn5hL3iK1oPAImda/4K9lRH3irQTARnN+xVHV2nMryoIeYXg+qi6gXNeDUe3DDjw0GWcJSLRf7kQrQVR0cobVE4lakPgcJ919z426MqA3MdDt8mwCfLl+JI4BAI+LXNEK98egwLgM/Pgx61Ifs+BrxbHatFaEgGl27thdzgsPg6uHh/iA7OpzDXfP6EIZwGpXEFw/5lQMojEX3mcM3QFfHwAn/E806JH4ziRM/9OPjd6M9V01bX0e3NDPEX0WrNcfbphLvWUSSVpt6cwmPOiKj9qqx7ephq0VMChzTlM88e/r0s+8gwZmZndZg2I/1vv3kGgTjvZm117wNbqyBu8Ff14RoUGXYnFnsxWR/w7xJbLIt4vfpuJ3ZJSvQW1Q6SqSDber6DvD6vI2yPZ9lqtKuHLaojVQwZ3Fc26pWty6Q4H2EZIyoMdLw2MU3kKsQoFZ16/aT1erJ27eq40E0zf/aLH9Ec3ZpKV69SVNkngZfqwC/g/ooujH/8dVZ/sRajWSfmvYr6dUGxF8917myIeaWfem3dnfhgw5v3ZUoS662ZjxCbLtvUf8dj8/R/+5NrFJYrVVrsEoKxLGHAyslcTOyOfmdmtOIuO2lflH82GqKTHEiqSJiXmo/hc4vnFyAT/30w6fhk48R0rfxSsOu5l2OaIpYyc3X7EaxYdf0nJqk6HrNafyHSrXzb6OGkU4bS2s0gpgCedtCYYW87fQ5GFe+bm6wqqfpVbtRpm+VyCt4NWfU7Dp5K+SDWfTDD0SNSiW9mv232dU0jczJjq7QmevNpAczjokH6h/GprkxTOwRFxeJuwv0CIEsPeKRs2Wq6BXVRAe6MvGqoejR6KB/kCW/SzHf9vN+munOPbdGdvCliB6bWAYOBsPBYH9vbx8iRCUOqOMQBYAhYIkcZPeYmdyX+KWlnmuJ/qJHXENf37t6de/rmek974cxVmY249nr0p9ioro+6uuMCG/XETVmhelFfylmOblEZJGICc+FmgxcsmQofcWQgDeW9PBccygqWFcjVcOKiA6b50K35GUcMafEv8Ch5EQn45VcuHP8rOdppqppqjkb95+lbaASayxS7yk18yk8aAEj4cceL+gPPuz0ek07lwuD4IO7u5axZJg9362UTkUo/45cMwefH14ef/l7CmkTmVbpe35soxAIQmaCdY/qYTaZDtVNM93Eo8pEJ2O/qj7m1U/meefTt1TT3DoaxGx1/CTaT1xURf1JZO+mlCkt/gVKi4Gvb3TnPA9M3WP4XUCxuN0FjrRXNOxmu5E2i7GQ7dQDb//Xg8FzK5/4kFhMB81mkC6Kr4sla99SvdZqRYetxs/M7VUgFhdMvHFusr948ttdbeqhcSrkW7qw5JgFPg8sLa4aeb5gOpBUb7XuaMEiQKLVYpbznZVsdsXxuWyxWofEc9Gdrdads30EQ+rDr0G1nFN9w43aTuAvE5cEAqZaICKvHgQAUANqpMRA+HxLkTW/6CtqnQALFOwunzq1vGvKB+QWCK6c4GzZ8H1DTade3CWqvKP7P25c6Y7smD+yTX5G+I/s/zhIEiEgr535+OGovFCj2gmP0n1ikU2czPlRiKkKMpwL8WZn4lDMm3YxivbGV0e9Xn+ttLbWmwahlWFZJRIExGZMIpRWFDTaGwMHtNfTokALslor0LKBFmUh7GctqZzPFVUjd1qxFPgc6QdSznBWMpsaa0FXJP7gNgnl77rEHwmV/06KFAjcmyVeTOmOUxLNnmoLsmsZzrQc4799Nyc4rPIQ6xQcrOsPmlspXpALjnskb5lqLEnedOcNMMdk8w3NBFZPokXr9bIA1+LXjg+jVra3u9vLEl/47JE6TGswKeG0KDf2i3iTLUvyLNmoQ/oGDu1KgY3oL46F8SnlCumrgyEU62DYv870gXL3h0Qem+RFbNN7wMP1qIQQeNxsNjtlUxPsOilveqJ7nLU8LP0YuLtoHU0NnBIUOalTdBVeF5BsYgrzTb3ecNbk1/b3iVH2bgLKWq0ezdg8UvfY/3SGovo6tRA+xrQSnjkpS8IDT8ye8T8gTgt6hVjutIbQd7cKp+XtxYY5weRADXeyyaFFTXQSu6pb9dut+izZm3PLzor3ydOd7jd1VkRzh0+CESZ9RNH9pH9u9L5JdIOTfsmaco+6pZHN3WiuQ3bJEkkCYxDbm8Vj/0voT6Hl6a9/IM8lkAuo3zLy49W4G1InmWvUp8A2S382rDbdZY4SQXgsjqT7VgSq+YVFAn1BRGbJ4QSW437sBBZ6AkZBCUmu5Boidr6S4kTRWWmWTiJD9bBWMSpGSVMLpXIFi5Ysp0RdMLHBC5hV0dPFUn6zIrDoZXiIexkhUbJP5DPSd7MpjhX0WvRTnB60/FxUNlROWlp4rlD8NJvCtptRZAfuwHrG9SWNme1Lmf0mBvm9CvhaEMT2g/R72LrSQkyrNWunQeLzIHmmTdS709+nSL4D4vRv2Jo8wzIzPzhobkSwzJiZfNGAWJb19nu9adlumc9c2QiLPslnQncIT0E8m8576XXILqLYtjX5TbPpKkY3FRCNRBTzlXt3diMiY6ToIOrcBVMW1jbyczzBfqL1LbknHpTbMTBoyw+eIHeSBU425n1uD+O9hnZEERWgS7qnpj/dX4j6rcmuw6ntOrV+I7tUYocOwbT96Lp4grlAfa6R4daKf2SAuAQC6A/zihhUT2BCvGOCyoY9wrbEG4zCr8GqIsNSeJ7jMId5T/dFQ7WKjmmnTCWPNVUUZcOVVTFQjGw671mSIknp5pw37GOvPXbstU+QAAWcwkqSxPIoxaZLoizW65zlO4Gh6CleFDOqLEtq3lCMapiy5HyQwemfnXN2/a7kPRBMeCUYO4Q3aMLMJL5aGJj3tZkfGFzp6ogKSbdTAI1ifY5PpYaJNDHWeJxh6fJNnUOF2wgnu6uaLGNvVLMLiizbBWH8v38HGBcO8RiqiPkUYWJMDav4eSOjlyt6RlczYtEtitbXFxYXTzgStE3tm4NGAB90MB5VN3Ie51pfxqpgpiSR5wVJ4kSZ/MzY9xe0rEH8S2iFlIBSKcSxiycXbcPSA2z7j6RzuUa8Hk1kSteI1S+iFJxsUq3RbXyJQx0iYuzv0k9yRMzcCTlO5UUx9o5R9x3MffHMOOKfeIJr7NhbzYQvmf9hS/ITJlMWdRLBAEMAoTVRZMixW3fZiJItBUW3l02/Jp3tTawWg/FwP3F6Hx8+1HxHkzt5z0mY9onrMOPhZJPBwQiaOJ3NpqGtIVr88eEwwe5yfHAdxyatha5fT2jLg8SieWKtMTHhIG3390qbbGSeWX5Mtti4aEQZKrqrORjM4tlBMIsX3SNX3OJBvL6QIIpeJe4V58+KM19oL6GXKJ3E8Q+tEh0EeunRR+uPXmo8+mjj0qPoUXICMXKePPN+9H76zOwRH3Ue7V56tPMo/SDmUvfR5KQ7R6M4uks0rMH9qYqNtOhj6dCJUC8C8vSXP59NnNjE938efYZ6xmTs2Mx+YqvRrBIv+kVWmFjbC24tNvAgW5boXeQH3cjJnNDq91XRV2Tdz3sFP68s7VUMO7+ZZg0j1a6kzSXPGZTy6yvrGf/ia/RaaSGzoivloFbIWLvvi80Q0Gc4uRDU7bSbzmxkPC5dWm7Ki2fl7IWdS7ed7iw2TG6znc+kjdA2pEztKzETlrTXf0Z/NLMC1xFg/DUU/8YsoZ9Ev0jdkNFfJ9OpR0JiSknEfcLcD0iiK+RHS69kzuxkORJ7h3XM00TPe4cIK/s7sO7hd5DfRLI075h1xV8pplKSIAJUkDhhA/1s9ty5zKcyluFxmXPnsi9ZoiKI/hn/JWy4+CX6hvQxT00Lsmh9yttZQYjYinnEGT7LTuTB8Z52smO+CphxkzkJa2XicYvs3bYwHcg1ss3D9WPbPfpzR4m7kgiWVeLHInnkFQdWSjwYod4fO6YTrJnOM3mnXrcLj0fArvbGh1f671UURTeGARBFFBHndZ8x3GzfMdN2oZ93fEDB/eCwf9DSfWNeB6TQX8Ob+FaF9bwzdQrTnZDiKU2mJk8b9Ffrmq1pavemyBNoZ5Xyewcxth7Eh2/U72k2GqFurpbfnphjxheGiVuX43fEKv07/igmJ4uEaOn6rrbgWLv3aGZ5NRunKEcOE/nRj9P1qAR88gnqxW4zBoFk6BNOvTZ/LhRRl6ZT/8Tk1xNasfcywrV1af0hsglnpD3Qhm/qkpL2TaB096UV2TD9tCKxWvbXMpaZNn0I/rzqmemaZ1oXsyeaTbMVbBrLzRNoMZ8NPNMuZHKuadummw/yacu1wiDIZ/J2LpfN2fn7cu28HbRzmdWz+YrjVPJnV2e6qK8CN7ZKf5c5bMZChhLC5PfBsDBxtEx6hPiy9r1EDNHthHzYjB0flBBqCxKSexoPy9/eWz3V1mEJ9PDJJ+RA1OzierH0fEkgysazpiYI4vjTvMKyWk9RZR71BVmT79EQq/IvvbVYXCs5mhjI5x4RfQANSlp137oIC7LmnU1rqiF8mVdEXu3JrMTP6ZmJVQpxCk3kMV7shjkhUXQPqQDknSxe1NOxD3BJ2IjlKVNVDeI7C82wkBFSKS7lS8VK1C1kvUzN8K1UpqyoYglLiCtqLMZSOR1uV5fvRCPPOb9QaJssp6T5VP6+fLFSXFkuVVnHlI9V7TTWraxjvhhusmilLgYZzVi6cP9tzdk+n2sJxiW/17wxQ8eEV2pQ59aT7Q7dNjD8SZzKYhKGEIDHgBiTjkbou4e8IJpuobCQZweKnCkUlgrSXw/39sjG5thBd1RAgvC2VGGxkEm/lH+Eh0jB/QQW9ycOCvAN5crRPZvNoyXr3rCGElOjG4qztxc7ByXBww8+COdzpWjNfqPgSivqTX0rXP9bsqij65AzkX516CrY7ayxbeJklRrgEacblPoSQweINRtUMo5jt/BklhGXb5fvXbtX4GxX+aenT2Zydo4XO7nC+XvWz36b7Av02vhXVQmXFL+olp7M5opa8b+it5MLvs29DT9xbFM3RJUXtkvwVHThqzIn3Lt+kfNrWjmfeT0846slLGrOl5O18XfR7yZ+S4pIZ9fYbdZLzRQqLnplMZ9/7Zve9FoaXtjb24XWeGVhkgDh+CdJ2u7MB8KVxB5lakYV/+5gC7iCfRKZYcVYj3PDvQPqzqRHQvrz60k5D9BvQo9ukV9Bi61nyc+UEY0zZZfohshOy16DOnhxnCyMUJnkPuIDF118RobZyeoax4qOya2dW/OfwWmzVn3k4ddkMlUSF5/JWNaxc2czJZwVBMMRKsqHn5EDJ5XK6LLJif9fZVce3MZ13vft9fbGsVgssABxElyKBEGRi0MSKZKSTOowoYOU4viWFQW04qN2bcty3ThIrXQSJemRNrXJmcTNjNI2mTRNQ9e5HWfGaTIxWTfH1E3SNskfISepp+00bqedNlDf9xYAQcpuEhDcA8Du2337ju/4fb8vFMyMlg6Rw/QI4rK2feiWm7MXpGCIHHfwwO5QKJa5rYAjmiCV3w6X7ev/LVInJrn6GkVF5wHLRBE4E4gmUhCxnfedHpyYJ0IrGaHIx76wCzZ3PyFQgYahT1DAaWNBUtFg3BFZQ74cEQKnJZV9uIElXMPKU1oE/YFisMNIwQsKvoto22z4QVFhizza/wBPtHG8T8M8i5qacu38haQiTYZknNd1vfVtU1X+XlYKvIJ5vh+LX7R/KEoC0JxvPYcl8sx8zz/opmAuGOvopLjDlowaw1lH17PDRAFtm6hRI1+TPhw0ZfxNqZYnSmfIl7d79M5NonWCN8sPD3cxEOpOoTZqlA58oCn6/SSKfiM3NpaT5URr4zWulItls7uz4oIcMAVWilt4UUMbu2fH2ETrZ6hZcN+XG83liA60KNsJHoUMaVHs9Uv740UnCo0pgCeR/AOgpkbDxzo6Bxju/TGMy9NO4kcyes2ms7JSr9dpMAT4bzxE1zevkVfZcTbidaceX1taMtSmZjSblMK9tbnaqC/He3yaOvUiwUzWZgH2XMgf5ULxHqllF1t+go4K3qYFQMC97Qv9jGYoopTFAVaXjegsGw6usudOnDjH1g11BcwDEjtYHWQl1UAK2VFZ0HJV4/6Q7rp66Ey9fvpKOn3ldH2dkuaphgvmftdQmS285ia1NfYD43KHZRyC+4EBIUVqCFJ11cZyogCW3zEy2Lr06sto1Wk1nNxEPhGLJfITuda652RGEDOScepOmYhkmyjukc8VhfzG84byI4teZiQ/5N1r5zwv18uhCFbeuK9jYhpBWxE8oj/kBfIBmeSJlrm+1GjWyWNprdf7kgkPrSw1+/qcBmrMe+tgeNlT8p6dh6W3dV/PUZbfObCiFWiyKKKm1+xu4B45f87COUxT10W9LrXVFBK64p/o5lw/jzHwcUd9wnwiqaP1hCmFxMnJyCEzEY4YcoA/LLLOwao+4OiSQD2tmtFaD8fDZjy0OlgYyvM8i1E6m0sJAU0PR2Jh1vx5xGGJHHNXUA+RsyhSWLjfNRIFQ9Jy4CLOaWI0Arz6kfDhBG/zEstaPG8JUtGMmWY83KujQ+5lsPCAZcdHtFl536yy3lxebg7t3z/UbFImX6LlLjXqk2cmvV2HFw/vYnb6n/v+P/8zGLvfwO/81NobuZzXy+UeW0KFPA1S+fmyWxvvAMZhMBjIV3q8WFY7brxa8yi8nfQatBJ3pXu1v+KDXKJQqAyIz1p5O1k8UEzadnJyqK+kXZIGY+kSO7KatOPWF7iBSqGQUAKfC98rufFMsZghx18yRp3hyaRtpUYyqeJWG/wa6asxmuHPTyFGkTlE4vTAfGMRlRJ3A+meOLGndtvZX7ulfmNx5L0njr79qDtb63tPNJMZyWS8++64rVKrF4tH528+8vjherI6W0gXM5liuvusPoEe83OYUrLod3/ySP+930KXyOqebzLXj2FbGBLgiWmz4gCEXKDpYdvoQWCMoTTe15jGNWZpjYzpS8sNSHBCptzmChG7INLodfiizB0I4I1l1CBTOqB+nS2gb3dM/wJ6kWJ9aLYm38QHiTMByQOeY2qUJlM0blfVOKrllYQsa6GgpIdVFIo7CU1WHVEcvDWbMM3qkaOyUzlWLh9DH+x/yy4JS5om6URNCLKqqcmBgiRYejZx9EjVNJ93biyXb+yx/W6ir9I4yAWwkUNu0xJHZDKDx5ZIx5ApDhi9uS5lJx6APMIAWqhN8bVKlQaKGxzpfyUOPSOLTloWiZ6i2rZqhUMa6a4Xb+AUJ5MLu244l3HODJQHyPsHnV+aejSmm+Gg3v1l1nRdM5tx0L1GOiwaOKzJrCCw5PbDCpKUeTHgWAFOkriA5TzuwMkGFjq/lDhB4CQtGJE7vzTArG5YTi9XrkKxbrgCSFWYNbisH4JH7pj08339uwvCrYubyPFazX+fGz6OvMY80sPF2ePC8damt+v3kKO5nXb4FdLGcsBlQEc6MsS7PszDbjO9g4kSR4HuHT1EU61yD9gHR0YOxB7gIL/CAftBjnswSnMtZGR5wiEbzoQs05+SjTD5aJtcCFwo7exynk+Q20n70k5sBUgSxGAciiT7+vOlbNWJSIoSMIimaYQ0Q5RmZjImWud5BcwTT9x2aDgq84KkaEEzGk9lC7tKXrwnhsYvc88vUyqRCqgKWaGfUYIGCuT+RRfT5AXyx+fdvkG1KUdDTjgS/IUXuC6Sx2wn85Ks6Opqvr8vGQnrPXMhpihBpkblkZBne2be9tN9h1bK5aWlZPWO6gLZWFkrt9YgnL28Vka0X3T0uKXtfA01wETCyEHGCpgW3LZ61ERMa9UjR5NRYoW81tbiK/S11Cay6fhY1tt4GDK/dOIufTSMSXOX45U10K5g8fyK02jsCHek1L0bzW6//TZ6nNosimC9A32Y2ifG/HwC2/c5PytVbsDFKbRqpbAWDMZNnPoLsqkHgk4Y99UOP2LnzHOXzpk5+xH0OMRtc6yg0QQJ3c3WRxZvUPfMze1Rb1hktuLt6j5eBmVtL+si5xrTnEdME9UhC/MWD6hG7t0hsuQQ1Yl7GdMKNmlNRFrAFGTZJZ0AUwUuIdut1mxjO1X+qwNx9awxhtSzanwgPfaUDzD8vL/3T+0ve0AF/+h/c9L/Ztn3C0X8vWn/O6Y37kZjksxuyK+6bQY3aZwJzrngqoGomFzeDz2hjkH4KIV8hbaEqDGRqliI2XKrDLIav+uOosYLwvjSqBhFiOV1sfS2iqCznL7vsbLAs7uPHPIkncfSxNHFKlE3VHLnW96U73I8a6u6IsgooDnqqMjxCS3IYsGQw4E0r1eSokB2gwYXEsUsFxSDvXGRMmVqI0o2rtmQMzqNIHqq5pLxor58oW9lpe/Ccn3y0VPRS5eipx5FG8vmox+bn//Yo+bZS4FbL09OXr41sM2fIZP1652j50hme/mB68u/ruzryu2WuYQ2YPyDgGmfW8Emcw8djsA5RpPb+sGzzY1YOh27CZHZABuYTAlvJvvo6gF0UHDjenxAOHhQTqSseNxKJeSDB4UB8qHbnZ8pxjgDyHaTUpO0GUq2rfYjN0vUPNuPOvDHwAimnWzHBnYCpYCzY1FvER2n2WjqWoDHmO8bTfWsEjpiVNXMZMydS8h/nvnvZnOVlRVRDhCVxrK6a8Uga5PtznPALAXcqFkM+b/JI5qGCof8VPX19Y8Ui1L/mG2P9RNBdn39PGxJwyUp2+ufBD4q0GhrgocLOD8NilbErnkBMhdMsW7FRcm/bG14q8h55tjMC+dXB35wZOq5wfHKYhEJiFknL6f0/mK9fvzAxdJv9wfM+tLeOuePCazexrF3cQaFHuuKANw4vkmb/kP8LLr7jjuKd97ZepHVWk8/SV/oSOu7yP3M7aXbyfu30EutCvr4uSz5Q3e3nn6jcswt6GeFI+Vw5NxmT1lXaTF/y2ovwsmvXqYv9IxfSOuP/FJaT6O7aUlMx6epd/Py5WmkYq3i2jXLBVBDIV+hhAi4za1vV/wF1/XsYPtqNns1k3nx56+hVy+LzpMJ8cknw4EnY9LlPzx52l08OXhywV04iVAGZ7OZuey/wFUcdHCiVEpgB909GQ5MTMSk4dbayUV38ZR7cmFw4WR3Lnuduu5UNOC423Vda/8DjyI6d6z/GHm3PuxX9lXyvnyZ3PhL/3PsWO7YsavtuoZXevONyzE7FU1Kg7ouANEfYG5BCidlfdwv5uOklM/RUuh5XyL1fSstp/VZeqOkFCRups91sAedcvJg9doiEoY7cfOu75vP+rYKTARy9NcnT5HacxdOu6dPts6yWkbLjpQyRqvyTObLz2c/hF76PlTvqQH4waknoMir8GzbD3grN19n/n69SGgPN3oS2aL+awyR/HdSFvgggGYvNo6HvGzIs5DbRfUjZ/Uas4rm/UBntA57DR+gD4cp7fH0Web1eCwpd+UWw0+W4pp6GX86fJUwU6O11eYyIOfja2hto0FEmaVVb7WBVsHj3IToIZrdse60Xz0cnB32P1obvuW4G2sP8F4/dsTyGpThxnKaQP6BRgF061B87+YmWqW5QppNuvIcL16OM1v8optML6YXemqe8lRQ+1LFz1JJlHJvjb4o5eZa69m4nx+XeUPeLdQmL+itE6DWo2FINLPG0vIKWllvEJHLN29Tsl/for2lQ1Dew1rOHSsh6kZspzkeo7ZICwL9DES6mfd5Dqsyx9m2VlcNjxcl/NOqdFzkDaRC3kw+oipzVtBQg1dlLG9ID6uSsrzRLueb6G8oVzdEooylECWtAm92hPJVg+uPaC9EciKPE831lhN3egpq/QcA+7olWW863VvSFiZjkwmSeyozpyh+HVcofxAu1KJTRCusQQZ2opzSFOxpSHdadW24JAOBQdknyjajnp2tULtQxcO2P0f72WLsqECd8nYbjcAyTmQgELac1hOO6RrhiIO4vKBpX9FiQp5Xta+IghL69AsS5vJcAL8giWyeVURuVQ+hFhDIWAl8VNFNfV03LaG1oeHoN1RpHWvo9qMIEwUSH3nPESk86OKjrR+fJeecI+c+q8f4OVZdn+MMfBfGHFlLZwXc+rpSnycC4fFIgguqDd009REpFGlI6pExSVUZzccksAy1rk0SufAYqaMLzGPMO5h3Me+HDMOICNrbasuuQqhXClXdqJ0nX9ljUbBY1+xodZQdENMsBnbHUVJrmIi3JXB7TIP67Vo2iDKAcNlWlX5iajKliBGPTOJubXwggPJVXIaDa9TBDZioaSC8qgG1/vX1+5+Bwol6H/n3ckEkqkTU5Fk9wiocy8WiPMdLyKU7feHSWayjsPZgVRM4PlQYQsGArpypCImtur8vMXlm8k8LLKcYkZzKIz4mChGpGEveU+REpRS3kryOLib6AgENXTyCw4MD+OiVw7CWjv5wsJ7sP0n+P6KlWVEPBlUcSl7gkISwjESWHxq/wGEkG3g6bDRN7+whIyDbpczxBVbkpZvNkDV/IxkJj1tunwsgrRkdiWhw8jw5Hkn7zPAldWQ6KAUi2T3OkHZKE/jbT53osdP7/D1EDiUaf0XEFbGQtYjqWq2R0eSOM7ehQGsF8u989p7n7Oqx6k+ei9fqnsUI0AbomGuTUW+IuZHaS3zrJ6aRpltYEwvna/ZOd1pHtEkh0i3y5CkRnYw844FpEBRJLybKj0caCHJcLYrto/uHzSOUd2Q1mnqo7Dy0SrfJ4uWFvlMZLqQH8xKRsYKjlrU7RDbkfEgPsdMRsYpNhOqKNLvqNfwjrMaN4+0tGGyTtVoylA9gmY/JIU0LKXHSrwL9wbFwOh1GW3YhP38qxcWjnuwAYFLHHo1Jz3L+/bnIq2tGazWg1PlCqXCuztux6D3IsYPKZ+UAi1YMzXHUAFyAahhvbv1cNnSlq289T8qR20wTjIlDEHjp1SqkdQN/Lp1CwN8wG14olW78/fzM0p4TqDTT37/U34/WD7W+tWvXu1793oTnvXbo/PnzbT3hQ+ScSZBycvtRO+d2Bzxo0yzclRJC569IH7CyWesD2ZFUKrXvSjTDZp9R6umRdNVOp+1/rmaybNay0+1z/hh9nuYMaDt3wBMDCIASaq/2k+5fQjSVeFsHt6s1EVfRj81kOrNvZuH4QV054KV2y7Kk6dmhSNS09fxb93E1N9KvZxJqKoF+py+izUzOFIaG0CDqTyJOL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Ces croyances guident en partie les professionnels dans leur prise..." /> <link rel="canonical" href="https://www.reacteur.com/2024/11/statistiques-seo-2024.html" /> <meta property="og:locale" content="fr_FR" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Statistiques SEO 2024 : les meilleures pratiques sont-elles toujours les mêmes ? (NON) - Réacteur" /> <meta property="og:description" content="15 novembre 2024 - Le SEO est un de ces domaines qui regorgent de croyances accumulées depuis des années. Ces croyances guident en partie les professionnels dans leur prise..." /> <meta property="og:url" content="https://www.reacteur.com/2024/11/statistiques-seo-2024.html" /> <meta property="og:site_name" content="Réacteur" /> <meta property="article:publisher" content="http://www.facebook.com/abondancecom" /> <meta property="article:published_time" content="2024-11-15T07:42:32+00:00" /> <meta property="article:modified_time" content="2024-11-15T07:45:16+00:00" /> <meta property="og:image" content="https://www.reacteur.com/wp-content/uploads/2024/10/statistiques-seo-bonnes-pratiques-2024-paul-grillet.jpg" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="630" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="author" content="Paul Grillet" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:creator" content="@abondance_com" /> <meta name="twitter:site" content="@abondance_com" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://www.reacteur.com/2024/11/statistiques-seo-2024.html#article","isPartOf":{"@id":"https://www.reacteur.com/2024/11/statistiques-seo-2024.html"},"author":{"name":"Paul Grillet","@id":"https://www.reacteur.com/#/schema/person/05f5a4b1b85f6996a8dac52893d21547"},"headline":"Statistiques SEO 2024 : les meilleures pratiques sont-elles toujours les mêmes ? (NON)","datePublished":"2024-11-15T07:42:32+00:00","dateModified":"2024-11-15T07:45:16+00:00","mainEntityOfPage":{"@id":"https://www.reacteur.com/2024/11/statistiques-seo-2024.html"},"wordCount":4089,"publisher":{"@id":"https://www.reacteur.com/#organization"},"image":{"@id":"https://www.reacteur.com/2024/11/statistiques-seo-2024.html#primaryimage"},"thumbnailUrl":"https://www.reacteur.com/wp-content/uploads/2024/10/statistiques-seo-bonnes-pratiques-2024-paul-grillet.jpg","articleSection":["Search Marketing"],"inLanguage":"fr-FR","isAccessibleForFree":false,"hasPart":[{"@type":"WebPageElement","isAccessibleForFree":"False","cssSelector":".swpm-partial-protection","value":"Le SEO est un de ces domaines qui regorgent de croyances accumulées depuis des années.\r\n\r\nCes croyances guident en partie les professionnels dans leur prise de décision et leurs priorisations. Seulement les moteurs évoluent souvent plus rapidement que ces croyances.\r\n\r\nPour mettre un peu de chiffres et de données concrètes derrière ces idées, j’ai décidé de m’appuyer sur les dizaines de milliers de SERPs scrappées par les utilisateurs de ThotSEO.\r\n\r\nLes requêtes étudiées :\r\n\r\n \tcouvrent toutes les thématiques ;\r\n \tse composent en moyenne de 3,57 mots ;\r\n \tne contiennent jamais de date.\r\n\r\nCe retour d’analyse se compose en deux parties :\r\n\r\n1 - Une première section dédiée à la restitution des statistiques concernant le title tag\r\n\r\n2 - Une seconde partie qui se concentre sur les autres éléments on-page\r\n\r\nLes questions auxquelles nous essaierons de répondre sont les variées :\r\n\r\nSur le title tag :\r\n\r\n \tFaut-il avoir le même H1 que son title tag ?\r\n \tLe title tag doit-il commencer par la requête exacte ?\r\n \tFaut-il avoir la requête exacte dans son title tag ?\r\n \tFaut-il avoir une question en title tag ?\r\n \tFaut-il un chiffre dans son title tag ?\r\n \tFaut-il une date dans le title tag ?\r\n\r\nSur le contenu de la page :\r\n\r\n \tLes données structurées impactent-elles les rankings ?\r\n \tLe score d’optimisation sémantique est-il un composant majeur ?\r\n \tEst-ce intéressant d’optimiser davantage un contenu que ce qui est recommandé ?\r\n \tFaut-il avoir la requête exacte dans son H1 ?\r\n \tLa taille du H1 a-t-elle un impact ?\r\n \tFaut-il forcément avoir un H1 ?\r\n \tLe nombre de produits impacte-t-il la position d’une page commerciale ?\r\n \tLa taille de l’URL joue-t-elle un rôle ?\r\n \tLe nombre d’images a-t-il un impact ?\r\n \tLa présence de vidéos a-t-elle un impact ?\r\n \tLa présence de tableaux a-t-elle un impact ?\r\n \tLa présence de listes a-t-elle un impact ?\r\n\r\nAvant de commencer voici une toute petite partie sur la méthodologie, le vocabulaire important et 1 avertissement majeur.\r\nCe que vous allez découvrir dans cet article :\r\n\r\n \tLes résultats surprenants d'une étude sur plus de 150 000 SERPs scrappées et analysées par ThotSEO.\r\n \tL'impact réel des title tags sur le classement : faut-il inclure la requête exacte ou commencer par un chiffre ?\r\n \tLes facteurs on-page les plus influents pour améliorer vos positions : H1, optimisation sémantique, données structurées.\r\n \tLes corrélations fortes et faibles entre éléments SEO et classement, décryptées avec des données concrètes.\r\n \tDes insights actionnables pour optimiser vos contenus et maximiser leur visibilité dans les SERPs.\r\n\r\nMéthodologie, vocabulaire et avertissement\r\nMéthodologie\r\nCette partie détaille le processus suivit, vous pouvez passer directement au point vocabulaire si cela ne vous intéresse pas. Il n’est pas essentiel.\r\n\r\nLa première étape fut d’extraire d’une base de données MYSQL toutes les SERPs étudiées par ThotSEO en 2024.\r\n\r\nProblème majeur : les SERPs n’ont pas été enregistrées de manière à être utilisées pour des statistiques. Elles sont stockées en HTML dans des cellules qui ressemblent à cela :\r\n<div class='itemConcurrence'> <h3 class='liens'><span class='numSerp'>2</span><span class='suggestlink'><strong><a class='lien_concurrent' href='<https://solutions.lesechos.fr/juridique/c/le-statut-lmnp-un-avantage-fiscal-pour-les-proprietaires-42719/>' target='_blank'>solutions.lesechos.fr</a></strong></span><span class='score_mots_concurrents'><span class='score_concurrent midRelevance'>59%</span> - <span class='nb_mots_concurrent lowRelevance'>818 mots</span></span></h3><span class='liens suggestlink'><span class='title_tag_concurrent'><span class='title_concurrent_span'>Title</span> Le statut lmnp : un avantage fiscal pour les propriétaires</span><span class='titre_h1_concurrent'><br><span class='h1_concurrent_span'>H1</span> Le statut lmnp : un avantage fiscal pour les propriétaires</span> <br><br> ##svg_lien## <span class='nb_liens_ext_concurrent'>2</span> liens externes dont 2 uniques | <span class='nb_liens_ext_concurrent'>0</span> lien interne détecté dans le contenu <br>##svg_image##<span class='nb_images_concurrent'>8 images et <span class='voir_alt'>7 alts</span></span> | <span class='nb_videos_concurrent'>0</span> vidéo | <span class='nb_tableaux_concurrent'>0</span> tableau | <span class='nb_listes_concurrent'>3</span> listes | <span class='nb_produits_concurrents'>0</span> produit | <span class='nb_titres_h2_concurrent'>6</span> H2 et <span class='nb_titres_h3_concurrent'>0</span> H3<br><div class='liste_alts'>#fleche# <span class='alt_text'>Image d'illustration de l'article : Veille juridique : 10 conseils pour faire une veille efficace</span><span class='alt_text'>Image d'illustration de l'article : Prévenir les risques juridiques : 5 politiques que chaque entreprise devrait adopter</span><span class='alt_text'>Image d'illustration de l'article : Loi RGPD : les nouvelles règles mises en place par la CNIL en 2024</span><span class='alt_text'>Image d'illustration de l'article : Quelles sont les nouvelles normes IFRS applicables en 2024 ?</span><span class='alt_text'>Image d'illustration de l'article : Le statut LMNP : un avantage fiscal pour les propriétaires </span><span class='alt_text'>Image d'illustration de l'article : Contrat de travail CESU : 10 obligations à connaître</span><span class='alt_text'>Image d'illustration de l'article : Blockchain : quelle valeur juridique pour les smart contracts ?</span></div><br>##svg_schema## <span class='structured_data_concurrent'><u><strong>Données structurées</strong></u> : Article de news - Fil d'ariane - Logo - Personne - Organisation</span><br></span></div>\r\n\r\nUne fois tout le CSV exporté de MYSQL il a fallu retravailler le CSV en python pour filtrer les résultats inexploitables et ranger les données de manière ordonnées :\r\n\r\n \r\n\r\n\r\n\r\n \r\n\r\nUne fois cette tâche difficile accomplie, on a 152 365 résultats disponibles alors place aux statistiques.\r\n\r\nArmé d’un grand Google Sheet et de tableaux croisés dynamiques on va pouvoir déterminer les premiers liens statistiques.\r\n\r\n \r\n\r\n\r\n\r\n \r\n\r\nEnfin, on retravaille le design des graphiques de Google Sheet pour les rendre un peu plus visuels. C’est un travail assez fastidieux pour conserver la précision des données présentées :\r\n\r\n \r\n\r\n\r\n\r\n\r\nVocabulaire\r\nPour bien saisir ce qui est mesuré, un point vocabulaire est requis.\r\n\r\nUne requête exacte est une requête qui est exactement similaire à celle tapée par l’internaute sans considérer la casse.\r\n\r\nPar exemple prenons 4 exemples de title tags pour la requête : carrelage en pierre\r\n\r\n1- Le meilleur carrelage en Pierre de Savoie → requête exacte\r\n\r\n2- Le meilleur carrelage en pierre de Savoie → requête exacte\r\n\r\n3- Le meilleur carrelage en pierres de Savoie → requête inexacte\r\n\r\n4- Le meilleur carrelage de Savoie en pierre → requête inexacte\r\n\r\nConcernant les corrélations observées, dans notre étude :\r\n\r\n \tune corrélation supérieure à 0.9 est considérée comme forte,\r\n \tune corrélation entre 0.9 et 0.7 est considérée comme moyenne,\r\n \tsous 0.7 la corrélation est faible ou nulle.\r\n\r\nAvertissement\r\nÉvidemment, l’analyse n’est pas exempte de biais car pour les 152 365 résultats :\r\n\r\n \tLes SERPs sélectionnées sont françaises ;\r\n \tCe sont celles analysées par les utilisateurs ThotSEO ;\r\n\r\nDe plus, il faut absolument rappeler que la corrélation n’est pas une causalité. Une corrélation forte peut être due au hasard, à l'influence d'une troisième variable (variable confondante) ou à une interaction indirecte. Pour établir une causalité, des preuves supplémentaires ou des expériences contrôlées sont nécessaires pour éliminer d'autres explications possibles.\r\n\r\nJe m’attarde une dernière fois sur les variables confondantes car c’est essentiel, ensuite on passe aux statistiques.\r\n\r\nPour cela rien de mieux que quelques exemples :\r\n\r\nExemple 1 :\r\n\r\nLa corrélation entre la taille de l'URL et le classement d'une page pourrait être due à une variable confondante : l'optimisation générale de la page.\r\n\r\nLes sites bien optimisés pour le SEO ont tendance à avoir des URLs plus courtes, mais c'est leur optimisation globale qui influence réellement leur classement, pas la longueur de l'URL en elle-même.\r\n\r\nExemple 2 :\r\n\r\nOn pourrait observer une corrélation entre le nombre de backlinks d'une page et sa vitesse de chargement. Cependant, cette corrélation pourrait être due à une variable confondante : le budget marketing du site.\r\n\r\nLes sites avec un budget marketing important sont susceptibles d'investir à la fois dans l'acquisition de backlinks et dans l'optimisation de la vitesse de leur site, créant ainsi une corrélation apparente entre ces deux facteurs.\r\n\r\nExemple 3 :\r\n\r\nUne étude sur la consommation de glace et le nombre de noyades, on pourrait observer une forte corrélation positive. Cependant, la véritable variable confondante ici serait la température.\r\n\r\nLes journées chaudes incitent les gens à manger plus de glace et à se baigner davantage, augmentant ainsi le risque de noyade, sans qu'il y ait de lien causal direct entre la consommation de glace et les noyades.\r\n\r\nBien à présent, passons aux chiffres ! Cette étude a demandé des dizaines d’heure de travail donc j’espère que les résultats vous plairont (ou au moins vous aideront).\r\n\r\n \r\nFaut-il avoir la requête exacte dans son title tag ?\r\nLe premier élément notable concerne la part des résultats ne contenant pas la requête exacte.\r\n\r\nEn moyenne seuls 25% des résultats intègrent une requête exacte.\r\n\r\n\r\n\r\nLa corrélation entre position et présence de la requête exacte dans celui-ci est de 0,69.\r\n\r\nOn a ici une corrélation positive : la présence de la requête dans le title tag semble améliorer la position.\r\n\r\n\r\n\r\nUn fait important : logiquement la présence de la requête exacte dans un title tag a plus d’impact lorsque les requêtes sont longues.\r\n\r\n \tPour les requêtes de 1 mot uniquement, la corrélation est de 0.3.\r\n \tPour les requêtes de moins de 5 mots elle est de 0.59\r\n \tPour l’intégralité des requêtes elle est de 0.69\r\n\r\nAction : sélectionner des requêtes de longue traine à fort volume en intégrant la requête exacte dans le title tag. Pour cela, la search console est un excellent allié.\r\n\r\nUtilisez la regex suivante pour filtrer les requêtes de longue traine : ^([^\\\\s]*\\\\s){4,}\r\n\r\nPuis trier par impressions :\r\n\r\n\r\nLe title tag doit-il commencer par la requête exacte ?\r\nDans les cas où le title tag contient bien la requête exacte, celle-ci semble avoir plus de poids quand elle est placée en début de title.\r\n\r\n\r\n\r\nOn est encore sur une corrélation positive : en pratique les premiers résultats ont plus souvent une requête exacte en début de title tag que les derniers.\r\n\r\n\r\nFaut-il ajouter un chiffre dans son title tag ?\r\nContrairement à ce que je pensais, seul 1 title tag sur 5 contient un chiffre en moyenne (21%).\r\n\r\nConcernant l’impact de ce dernier sur le classement d’une page, les 1ers résultats ont moins souvent un chiffre que les suivants.\r\n\r\nLa tendance est assez nette avec une corrélation de 0,77.\r\n\r\n\r\nFaut-il avoir une question dans son title tag ?\r\nUne autre croyance dont les résultats vont peut-être vous surprendre !\r\n\r\nPour commencer, bien peu des résultats sont en fait composés d’une question : 6% seulement contiennent un point d’interrogation.\r\n\r\n\r\n\r\nConcernant le lien potentiel entre question et ranking, la corrélation de 0,1 est l’une des plus faible de cette étude.\r\n\r\nNe vous forcez donc pas à formuler un title tag en question si cela n’est pas nécessaire, vous n’en retirerez vraisemblablement rien.\r\n\r\n\r\nFaut-il inclure une date dans le title tag ?\r\nAttention, aucune requête de l’étude ne comportait de date (ex : meilleure crypto 2024).\r\n\r\nEnsuite, la part des title tag comprenant une date est assez faible : 3% en moyenne.\r\n\r\n\r\n\r\nConcernant l’impact d’une date dans le title tag, la corrélation avec la position est seulement de 0,35, soit complètement négligeable.\r\n\r\nCela ne veut pas dire qu’une date n’a aucun effet ! Il est par exemple possible que pour certaines requêtes une date soit obligatoire pour pénétrer le top 30, mais que son impact par la suite soit nul.\r\n\r\nA priori sur le top 10 et de manière globale, ajouter une date n’est pas statistiquement lié à une meilleure performance.\r\n\r\nGardez votre esprit allumé et n’en intégrez que lorsque cela est pertinent pour un utilisateur :\r\n\r\n \tMeilleure SCPI pour investir en 2024 ✅\r\n \tMeilleures méthodes pour faire un nœud de cravate en 2024 ❌\r\n\r\n\r\nFaut-il avoir le même H1 que son title tag ?\r\nUne des croyances commune concerne la fameuse triplette du bourrin : inclure la requête exacte dans le title tag, dans le H1 et dans l’URL.\r\n\r\nPremière observation : les titres H1 strictement identiques aux title tags sont rares (10,3 % des pages étudiées)\r\n\r\n\r\n\r\nConcernant le lien entre position et similarité des deux éléments, il semble plutôt aller à la baisse. Autrement dit les 1ers contenus ont plutôt tendance à avoir un titre H1 qui n’est pas exactement le title tag.\r\n\r\n\r\n\r\nOn peut approfondir en observant le niveau de similarité entre H1 et title tag.\r\n\r\nSur l’échantillon de pages les H1 ont 38% de similarité avec les title tags. Ce pourcentage de similarité n’a aucune corrélation (0,2) avec position, donc avoir un titre très similaire ou très éloigné du h1 ne semble avoir aucun impact détectable sur le classement pour une requête donnée.\r\n\r\nJe me demandais si les title tag très proches des H1 (> 80% de similarité) avaient tendance à mieux se positionner que ceux très éloignés (< 20%).\r\n\r\nRéponse : non, il ne ressort absolument rien de notable.\r\n\r\nConclusion sur ce point : j’aurais tendance à implémenter un titre H1 légèrement différent pour avoir une couverture sémantique plus large. Par exemple :\r\n\r\n \tTitle tag → Les meilleurs consultants SEO en France en 2024\r\n \tH1 → Consultant / consultante SEO : classement des experts SEO freelance et in house\r\n\r\nPassons à présent aux éléments on-page : H1, optimisation sémantique, données structurées…\r\nLa requête exacte doit-elle être dans le H1 ?\r\nA priori, non. Seuls 16% des H1 analysés contenaient exactement la requête étudiée et il n’y a pas de différence claire entre les premiers et les derniers résultats.\r\n\r\n\r\n\r\nIl n’apparaît pas de corrélation claire (0.6). S’il devait y avoir un lien de cause à effet la courbe de tendance semble quand même montrer un lien faiblement positif.\r\n\r\nCe n’est donc pas le hack ultime, mais probablement une bonne pratique. Cela dit, une requête proche ou synonyme peut sans doute faire l’affaire (étude à mener).\r\n\r\n\r\nD’ailleurs, faut-il obligatoirement un H1 ?\r\n91% des pages étudiées contenaient au moins 1 H1, mais sa présence ne semble pas être un critère décisif.\r\n\r\n\r\n\r\nEn effet la corrélation entre présence d’un H1 et position est de 0,69, donc ne pas en inclure 1 ne signe pas automatiquement une 10ème place.\r\n\r\n\r\n\r\nCela étant dit, il est fort possible que les pages en top 10 aient majoritairement des H1 car elles sont un minimum optimisées de base. Peut-être les résultats sans H1 sont plutôt en top 50. Il ne faut donc pas en déduire que les H1 ne servent à rien 😉\r\n\r\nAvec ce type d’étude, basé sur l’échantillon étudié la seule conclusion acceptable est : entre les positions de 1 à 10, la présence ou non d’un titre H1 est moyennement corrélée au classement. En cas de causalité avoir un titre H1 impact positivement la position d’une page.\r\n\r\nOn en revient au même : la corrélation est un indice, la causalité est le mécanisme réel mais la SERP est le juge de paix.\r\nL’optimisation sémantique améliore-t-elle vraiment la position d’une page ?\r\nLa question ici concerne l’impact sur les positions 1 à 10. Notez que même si un lien clair est établi cela ne peut pas être extrapolé aux résultats 20 à 40 par exemple.\r\n\r\nJ’ai considéré ici le score d’optimisation sémantique calculé par ThotSEO et donné comme une note de 0 à 100.\r\n\r\n\r\n\r\nSur le graphique vous pouvez observer la médiane et le range formé par les quartiles 1 et 3. Concernant la compréhension et l’interprétation, voici une clé de lecture :\r\n\r\n \tQuartile 3 (haut du range) → 75% des 1ers résultats ont un score de plus de 68 ;\r\n \tMédiane (centre du range) → 50% des 1ers résultats ont un score supérieur à 47 ;\r\n \tQuartile 1 (bas du range) → 25% des 1ers résultats ont un score inférieur à 28.\r\n\r\nConcernant le dernier résultat :\r\n\r\n \t75% des 10èmes résultats ont un score de plus de 50\r\n \t50% des 10èmes résultats ont un score supérieur à 34\r\n \t25% des 10èmes résultats ont un score inférieur à 18\r\n\r\nL’optimisation sémantique est l’une des variables avec la plus forte corrélation : 0,93 !\r\n\r\nPour vous donner un peu plus de matière, 20% des 1ers résultats ont un score > 68 contre seulement 7% des 10ème résultats.\r\n\r\n\r\n\r\nSur ThotSEO chaque analyse s’accompagne d’un “score SEO requis” qui est le score recommandé par l’outil pour chaque requête.\r\n\r\nSi l’on observe la différence entre ce qui est recommandé et le score réel d’une page, on remarque que les 1ers ont un score d’optimisation sémantique plus proche du score SEO conseillé que les autres.\r\n\r\n\r\n\r\nVoici ce que nous indique ce graphique : 50% des 1ers résultat ont une optimisation sémantique 10% inférieure à ce qui est conseillé par ThotSEO et 25% ont un score supérieur.\r\n\r\nConcernant les 10èmes résultats 50% ont un score d’optimisation sémantique inférieur de 28 points à ce qui est conseillé et seuls 8% ont un score supérieur au score requis !\r\n\r\n\r\nLe nombre de mots a-t-il un impact majeur sur la position ?\r\nContrairement à ce que l’on peut encore lire ici et là, le nombre de mots ne présente pas une corrélation ultra-prononcée avec la position de la page !\r\n\r\nEn moyenne les 1ers résultats font 1083 mots contre 1024 pour les 10ème. La différence est donc si fine qu’on ne peut rien en tirer. Comme il s’agit d’une variable continue (un contenu peut en théorie avoir 1 milliard de mots) la médiane est un meilleur indicateur.\r\n\r\nSi l’on observe la médiane, elle est de 736 mots pour le 1er et 619 mots pour le 10ème.\r\n\r\n\r\n\r\nLe nombre de mots n’est donc pas un élément majeur !\r\n\r\nConcernant la répartition des contenus, 12% des premiers résultats ont un contenu de plus de 2000 mots et 25% font plus de 1300 mots.\r\n\r\nDe manière plus générale sur la SERP, c’est 10% des contenus qui font plus de 2000 mots et 23% qui font plus de 1300 mots.\r\n\r\nPour les pages de petite taille, 28% des contenus font moins de 300 mots contre seulement 24% des premiers résultats.\r\nFaut-il ajouter plus d’images ?\r\nC’est un peu la surprise de cette étude !\r\n\r\nEn tant que fondateur de ThotSEO je ne suis pas vraiment surpris par l’importance de l’optimisation sémantique. Mais la corrélation entre nombre d’images et position de 0.95, là je dois dire que je n’aurais pas misé dessus !\r\n\r\nIl n’y avait pas de distinction entre images IA / images uniques et images de banques gratuites mais cela pourrait être intéressant à l’avenir.\r\n\r\n\r\nFaut-il plus de tableaux dans nos contenus ?\r\nEn moyenne les résultats ont 0,7 tableau, mais cela est lié à une mauvaise utilisation des tableaux dans le code HTML. Certains présentent 600 tableaux car ils les utilisent comme des éléments de structure de page.\r\n\r\n\r\n\r\nSi l’on regarde les percentiles, 82% des pages n’ont pas de tableaux. Seules 10% ont plus de 1 tableau et seuls 1% des résultats présentent plus de 12 tableaux.\r\n\r\nConcernant l’impact, la corrélation est de 0,0047 soit absolument nulle.\r\n\r\n\r\n\r\nBon, mais si le nombre total de tableaux ne change rien est-ce qu’avoir au moins 1 tableau peut impacter notre position ?\r\n\r\nAprès tout si personne n’en utilise c’est un élément avec un potentiel différenciant élevé.\r\n\r\nPour cela on va observer les pages ayant au moins 1 tableau :\r\n\r\n\r\n\r\nA priori la tendance n’est pas très marquée, et cela se confirme :\r\n\r\n\r\nLes listes ont-elles un impact SEO ?\r\nEt non… Il en va de même pour les listes, leur utilisation pour la structuration de la page nous empêche d’avoir une idée claire de leur impact lorsqu’elles sont utilisées pour amener de l’information.\r\n\r\nOn a en moyenne 6 listes par contenu, mais 50% des pages n’ont aucune liste et 75% des pages en ont moins de 6.\r\n\r\n\r\n\r\nAvec une corrélation de 0,0004, le nombre de listes ne semble pas impacter la position d’une page sur la SERP.\r\n\r\nCela se confirme en observant la présence des listes sur les pages :\r\n\r\n \t80% des positions 1 ont moins de 9 listes\r\n \t80% des positions 10 ont moins de 8 listes\r\n\r\nMais alors même question que pour les tableaux : est-ce qu’avoir au moins 1 liste peut nous aider ?\r\n\r\nPour commencer on peut voir qu’une part assez importante des pages ont au moins 1 liste :\r\n\r\n\r\n\r\nLa tendance semble assez marquée. La corrélation observée de 0,69 montre bien que s’il y a un lien de causalité alors avoir au moins une liste est une bonne pratique pour améliorer son classement.\r\n\r\n\r\nEt les vidéos ? Sont-elles bénéfiques en SEO ?\r\nOn pourrait penser que oui, ne serait-ce que par un effet indirect car les pages avec une vidéo sont susceptibles d’augmenter le temps on-page.\r\n\r\nPour commencer, les pages avec au moins une vidéo sont très rares : 0,7% !\r\n\r\n\r\n\r\nMalheureusement, l’usage de vidéos ne semble pas avoir un impact bénéfique clair sur les rankings.\r\n\r\nCela étant dit, la corrélation sur seulement 10 positions est vite biaisée si, comme ici avec le 3ème, une position a une grosse différence avec les autres. Ici la courbe de tendance est assez marquée pour que je vous conseille quand même d’ajouter des vidéos à vos contenus. Les effets positifs sur la conversion et le temps on-page sont déjà suffisamment établis pour ne pas avoir besoin des chiffres de cette étude. 😉\r\n\r\n\r\nLes données structurées sont-elles bénéfiques en SEO ?\r\nConcernant les données structurées :\r\n\r\n \t75% des pages contiennent au moins 1 élément.\r\n \t50% des sites ont moins de deux éléments\r\n \t25% des pages ont plus de 4\r\n\r\nLa corrélation entre nombre de données structurées et position est de 0,004 soit complètement nulle. Ajouter des kilomètres de données structurées n’a donc absolument aucun intérêt. Contentez-vous du minimum pour la compréhension des robots et éventuellement l’augmentation du CTR dans les SERPs.\r\n\r\nBon, mais si nombre d’éléments n’est pas corrélé à la position est-ce que le fait d’en avoir ne serait-ce qu’un seul a un impact ?\r\n\r\nDe manière générale, un peu moins de la moitié des pages ont au moins 1 élément de données structurées :\r\n\r\n\r\n\r\nA priori, non il n’y a aucun impact clair à avoir ou non des données structurées. Les chiffres montrent là encore une corrélation nulle (0,01)\r\n\r\n\r\nLa taille de l’URL a-t-elle un impact SEO important ?\r\nOn lit souvent qu’il faut essayer de garder des urls assez courtes. Effectivement, il y a une corrélation moyenne (mais notable) entre la taille d’une url et la position.\r\n\r\nCela attention, on est typiquement ici dans un cas où l’impact est probablement dû à une autre variable. On appelle cette 3ème variable confondante.\r\n\r\nIci en l’occurrence, les URLs des 1ers résultats sont peut-être plus courtes car les 1ers sont plus optimisés de manière générale ! Comme le fait d’avoir une URL courte est assez conseillé en SEO, il est logique que les pages les plus optimisées aient en moyenne des urls moins longues…\r\n\r\nAutrement dit : malgré cette corrélation de 0,77 il est TRES PEU PROBABLE que Google possède un Twiddler (un filtre) qui booste les pages avec une URL plus courte que les autres.\r\n\r\n\r\nLe nombre de produits sur la page est-il important pour ranker sur des requêtes commerciales ?\r\nDernier élément de cette étude : la taille des catégories.\r\n\r\nIl semblerait que le nombre de références sur une page commerciale soit légèrement lié à un meilleur ranking.\r\n\r\nAttention, on est là encore sur un cas ou une probable variable confondante est à l’œuvre.\r\n\r\nLes acteurs majeurs (ex : Décathlon) ont souvent un catalogue plus important. Comme ces gros acteurs sont avantagés par leur autorité générale aux yeux de Google, il est possible que les pages avec plus de produits se retrouvent plutôt en tête de SERP alors que cela n’a aucun impact direct.\r\n\r\nIl est aussi possible que Google pousse effectivement les pages avec de nombreux produits pour permettre aux internautes d’avoir plus de choix. En mettant en avant plus de produits il augmente ainsi ses chances que l’internaute trouve chaussure à son pied.\r\n\r\n\r\nRécapitulatif des statistiques SEO\r\nPour finir, je vous propose un récapitulatif de tous ces éléments en catégorisant tout ce que l’on vient de voir.\r\n\r\nVoici le classement des facteurs de ranking traités par corrélation décroissante :\r\nCorrélation forte :\r\n\r\n \tNombre d'images : 0.95\r\n \tScore d'optimisation sémantique : 0,93\r\n\r\nCorrélation moyenne :\r\n\r\n \tNombre de mots dans le contenu : 0,85\r\n \tNombre de produits sur une page commerciale : 0,79\r\n \tPrésence d'un chiffre dans le title tag : 0,77 (impact négatif)\r\n \tTaille de l'URL : 0,77 mais variable confondante très probable\r\n \tRequête exacte en début de title tag : 0,75\r\n \tPrésence de la requête exacte dans le title tag : 0,69\r\n \tPrésence d'au moins un titre H1 : 0,69\r\n \tPrésence d'au moins une liste : 0,69\r\n \tPrésence de la requête exacte dans le H1 : 0,60\r\n\r\nCorrélation faible ou nulle :\r\n\r\n \tPrésence de vidéos : 0,5\r\n \tPrésence d'au moins un tableau : 0,45\r\n \tPrésence d'une date dans le title tag : 0,35\r\n \tSimilarité entre H1 et title tag : 0,2\r\n \tPrésence d'une question dans le title tag : 0,1\r\n \tNombre de mots dans le title tag : 0,1\r\n \tPrésence d'au moins un élément de données structurées : 0,01\r\n \tNombre d'éléments de données structurées : 0,004\r\n \tNombre de listes : 0,0004\r\n \tNombre de tableaux : corrélation de 0,0047\r\n\r\nEncore une fois, ces études mettent en lumière des liens statistiques. Cela ne veut pas dire que chaque élément étudié est directement lié à la position.\r\n\r\nCela étant dit, ces chiffres permettent aussi de quantifier l’impact d’éléments que l’on sait important. Vous pouvez désormais mieux prioriser les actions et améliorer leur ROI (ranking on investment) 😉\r\n\r\n \r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n \r\n\r\nPaul Grillet\r\n\r\nFondateur @ Thot SEO"}]},{"@type":"WebPage","@id":"https://www.reacteur.com/2024/11/statistiques-seo-2024.html","url":"https://www.reacteur.com/2024/11/statistiques-seo-2024.html","name":"Statistiques SEO 2024 : les meilleures pratiques sont-elles toujours les mêmes ? 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(NON)</h1> <div class="post-meta vcard"> <p>Publié par <a href="https://www.reacteur.com/author/paugrilletgmail-com" class="url fn" title="Articles par Paul Grillet" rel="author">Paul Grillet</a> | <span class="updated">15 Nov 2024</span></p> </div> </div> <div class="post-thumbnail header"> <img width="1200" height="630" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201200%20630'%3E%3C/svg%3E" alt="Statistiques SEO 2024 : les meilleures pratiques sont-elles toujours les mêmes ? (NON)" data-lazy-src="https://www.reacteur.com/wp-content/uploads/2024/10/statistiques-seo-bonnes-pratiques-2024-paul-grillet.jpg" /><noscript><img width="1200" height="630" src="https://www.reacteur.com/wp-content/uploads/2024/10/statistiques-seo-bonnes-pratiques-2024-paul-grillet.jpg" alt="Statistiques SEO 2024 : les meilleures pratiques sont-elles toujours les mêmes ? (NON)" /></noscript> </div> <div class="post-wrap"> <div class="post-content entry-content"> <p>Le SEO est un de ces domaines qui regorgent de croyances accumulées depuis des années.</p> <p>Ces croyances guident en partie les professionnels dans leur prise de décision et leurs priorisations. Seulement les moteurs évoluent souvent plus rapidement que ces croyances.</p> <p>Pour mettre un peu de chiffres et de données concrètes derrière ces idées, j’ai décidé de m’appuyer sur les dizaines de milliers de SERPs scrappées par les utilisateurs de ThotSEO.</p> <p>Les requêtes étudiées :</p> <ul> <li>couvrent toutes les thématiques ;</li> <li>se composent en moyenne de 3,57 mots ;</li> <li>ne contiennent jamais de date.</li> </ul> <p>Ce retour d’analyse se compose en deux parties :</p> <p>1 - Une première section dédiée à la restitution des statistiques concernant le title tag</p> <p>2 - Une seconde partie qui se concentre sur les autres éléments on-page</p> <p>Les questions auxquelles nous essaierons de répondre sont les variées :</p> <p>Sur le title tag :</p> <ul> <li>Faut-il avoir le même H1 que son title tag ?</li> <li>Le title tag doit-il commencer par la requête exacte ?</li> <li>Faut-il avoir la requête exacte dans son title tag ?</li> <li>Faut-il avoir une question en title tag ?</li> <li>Faut-il un chiffre dans son title tag ?</li> <li>Faut-il une date dans le title tag ?</li> </ul> <p>Sur le contenu de la page :</p> <ul> <li>Les données structurées impactent-elles les rankings ?</li> <li>Le score d’optimisation sémantique est-il un composant majeur ?</li> <li>Est-ce intéressant d’optimiser davantage un contenu que ce qui est recommandé ?</li> <li>Faut-il avoir la requête exacte dans son H1 ?</li> <li>La taille du H1 a-t-elle un impact ?</li> <li>Faut-il forcément avoir un H1 ?</li> <li>Le nombre de produits impacte-t-il la position d’une page commerciale ?</li> <li>La taille de l’URL joue-t-elle un rôle ?</li> <li>Le nombre d’images a-t-il un impact ?</li> <li>La présence de vidéos a-t-elle un impact ?</li> <li>La présence de tableaux a-t-elle un impact ?</li> <li>La présence de listes a-t-elle un impact ?</li> </ul> <p>Avant de commencer voici une toute petite partie sur la méthodologie, le vocabulaire important et 1 avertissement majeur.</p> <h2>Ce que vous allez découvrir dans cet article :</h2> <ul> <li>Les résultats surprenants d'une étude sur plus de 150 000 SERPs scrappées et analysées par ThotSEO.</li> <li>L'impact réel des title tags sur le classement : faut-il inclure la requête exacte ou commencer par un chiffre ?</li> <li>Les facteurs on-page les plus influents pour améliorer vos positions : H1, optimisation sémantique, données structurées.</li> <li>Les corrélations fortes et faibles entre éléments SEO et classement, décryptées avec des données concrètes.</li> <li>Des insights actionnables pour optimiser vos contenus et maximiser leur visibilité dans les SERPs.</li> </ul> <h2>Méthodologie, vocabulaire et avertissement</h2> <h3>Méthodologie</h3> <p>Cette partie détaille le processus suivit, vous pouvez passer directement au point vocabulaire si cela ne vous intéresse pas. Il n’est pas essentiel.</p> <p>La première étape fut d’extraire d’une base de données MYSQL toutes les SERPs étudiées par ThotSEO en 2024.</p> <p>Problème majeur : les SERPs n’ont pas été enregistrées de manière à être utilisées pour des statistiques. Elles sont stockées en HTML dans des cellules qui ressemblent à cela :</p> <pre><code class="language-html"><div class='itemConcurrence'> <h3 class='liens'><span class='numSerp'>2</span><span class='suggestlink'><strong><a class='lien_concurrent' href='<https://solutions.lesechos.fr/juridique/c/le-statut-lmnp-un-avantage-fiscal-pour-les-proprietaires-42719/>' target='_blank'>solutions.lesechos.fr</a></strong></span><span class='score_mots_concurrents'><span class='score_concurrent midRelevance'>59%</span> - <span class='nb_mots_concurrent lowRelevance'>818 mots</span></span></h3><span class='liens suggestlink'><span class='title_tag_concurrent'><span class='title_concurrent_span'>Title</span> Le statut lmnp : un avantage fiscal pour les propriétaires</span><span class='titre_h1_concurrent'><br><span class='h1_concurrent_span'>H1</span> Le statut lmnp : un avantage fiscal pour les propriétaires</span> <br><br> ##svg_lien## <span class='nb_liens_ext_concurrent'>2</span> liens externes dont 2 uniques | <span class='nb_liens_ext_concurrent'>0</span> lien interne détecté dans le contenu <br>##svg_image##<span class='nb_images_concurrent'>8 images et <span class='voir_alt'>7 alts</span></span> | <span class='nb_videos_concurrent'>0</span> vidéo | <span class='nb_tableaux_concurrent'>0</span> tableau | <span class='nb_listes_concurrent'>3</span> listes | <span class='nb_produits_concurrents'>0</span> produit | <span class='nb_titres_h2_concurrent'>6</span> H2 et <span class='nb_titres_h3_concurrent'>0</span> H3<br><div class='liste_alts'>#fleche# <span class='alt_text'>Image d'illustration de l'article : Veille juridique : 10 conseils pour faire une veille efficace</span><span class='alt_text'>Image d'illustration de l'article : Prévenir les risques juridiques : 5 politiques que chaque entreprise devrait adopter</span><span class='alt_text'>Image d'illustration de l'article : Loi RGPD : les nouvelles règles mises en place par la CNIL en 2024</span><span class='alt_text'>Image d'illustration de l'article : Quelles sont les nouvelles normes IFRS applicables en 2024 ?</span><span class='alt_text'>Image d'illustration de l'article : Le statut LMNP : un avantage fiscal pour les propriétaires </span><span class='alt_text'>Image d'illustration de l'article : Contrat de travail CESU : 10 obligations à connaître</span><span class='alt_text'>Image d'illustration de l'article : Blockchain : quelle valeur juridique pour les smart contracts ?</span></div><br>##svg_schema## <span class='structured_data_concurrent'><u><strong>Données structurées</strong></u> : Article de news - Fil d'ariane - Logo - Personne - Organisation</span><br></span></div> </code></pre> <p>Une fois tout le CSV exporté de MYSQL il a fallu retravailler le CSV en python pour filtrer les résultats inexploitables et ranger les données de manière ordonnées :</p> <p> </p> <p><a href="https://www.reacteur.com/wp-content/uploads/2024/10/base-de-donnees-serp-2024.webp"><img decoding="async" class=" wp-image-112537 aligncenter" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20801%20550'%3E%3C/svg%3E" alt="" width="801" height="550" data-lazy-srcset="https://www.reacteur.com/wp-content/uploads/2024/10/base-de-donnees-serp-2024-1024x703.webp 1024w, https://www.reacteur.com/wp-content/uploads/2024/10/base-de-donnees-serp-2024-300x206.webp 300w, https://www.reacteur.com/wp-content/uploads/2024/10/base-de-donnees-serp-2024-768x527.webp 768w, https://www.reacteur.com/wp-content/uploads/2024/10/base-de-donnees-serp-2024-1080x741.webp 1080w, https://www.reacteur.com/wp-content/uploads/2024/10/base-de-donnees-serp-2024-600x412.webp 600w, https://www.reacteur.com/wp-content/uploads/2024/10/base-de-donnees-serp-2024.webp 1536w" data-lazy-sizes="(max-width: 801px) 100vw, 801px" data-lazy-src="https://www.reacteur.com/wp-content/uploads/2024/10/base-de-donnees-serp-2024-1024x703.webp" /><noscript><img decoding="async" class=" wp-image-112537 aligncenter" src="https://www.reacteur.com/wp-content/uploads/2024/10/base-de-donnees-serp-2024-1024x703.webp" alt="" width="801" height="550" srcset="https://www.reacteur.com/wp-content/uploads/2024/10/base-de-donnees-serp-2024-1024x703.webp 1024w, https://www.reacteur.com/wp-content/uploads/2024/10/base-de-donnees-serp-2024-300x206.webp 300w, https://www.reacteur.com/wp-content/uploads/2024/10/base-de-donnees-serp-2024-768x527.webp 768w, https://www.reacteur.com/wp-content/uploads/2024/10/base-de-donnees-serp-2024-1080x741.webp 1080w, https://www.reacteur.com/wp-content/uploads/2024/10/base-de-donnees-serp-2024-600x412.webp 600w, https://www.reacteur.com/wp-content/uploads/2024/10/base-de-donnees-serp-2024.webp 1536w" sizes="(max-width: 801px) 100vw, 801px" /></noscript></a></p> <p> </p> <p>Une fois cette tâche difficile accomplie, on a <strong>152 365 résultats disponibles</strong> alors place aux statistiques.</p> <p>Armé d’un grand Google Sheet et de tableaux croisés dynamiques on va pouvoir déterminer les premiers liens statistiques.</p> <p> </p> <p><img decoding="async" class="size-full wp-image-112538 aligncenter" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20529'%3E%3C/svg%3E" alt="" width="800" height="529" data-lazy-srcset="https://www.reacteur.com/wp-content/uploads/2024/10/google-sheet-statistiques-seo.jpg 800w, https://www.reacteur.com/wp-content/uploads/2024/10/google-sheet-statistiques-seo-300x198.jpg 300w, https://www.reacteur.com/wp-content/uploads/2024/10/google-sheet-statistiques-seo-768x508.jpg 768w, https://www.reacteur.com/wp-content/uploads/2024/10/google-sheet-statistiques-seo-600x397.jpg 600w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://www.reacteur.com/wp-content/uploads/2024/10/google-sheet-statistiques-seo.jpg" /><noscript><img decoding="async" class="size-full wp-image-112538 aligncenter" src="https://www.reacteur.com/wp-content/uploads/2024/10/google-sheet-statistiques-seo.jpg" alt="" width="800" height="529" srcset="https://www.reacteur.com/wp-content/uploads/2024/10/google-sheet-statistiques-seo.jpg 800w, https://www.reacteur.com/wp-content/uploads/2024/10/google-sheet-statistiques-seo-300x198.jpg 300w, https://www.reacteur.com/wp-content/uploads/2024/10/google-sheet-statistiques-seo-768x508.jpg 768w, https://www.reacteur.com/wp-content/uploads/2024/10/google-sheet-statistiques-seo-600x397.jpg 600w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></p> <p> </p> <p>Enfin, on retravaille le design des graphiques de Google Sheet pour les rendre un peu plus visuels. C’est un travail assez fastidieux pour conserver la précision des données présentées :</p> <p> </p> <p><img decoding="async" class="wp-image-112539 aligncenter" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20801%20501'%3E%3C/svg%3E" alt="" width="801" height="501" data-lazy-srcset="https://www.reacteur.com/wp-content/uploads/2024/10/graphiques-statistiques-seo-1024x640.webp 1024w, https://www.reacteur.com/wp-content/uploads/2024/10/graphiques-statistiques-seo-300x187.webp 300w, https://www.reacteur.com/wp-content/uploads/2024/10/graphiques-statistiques-seo-768x480.webp 768w, https://www.reacteur.com/wp-content/uploads/2024/10/graphiques-statistiques-seo-1536x959.webp 1536w, https://www.reacteur.com/wp-content/uploads/2024/10/graphiques-statistiques-seo-400x250.webp 400w, https://www.reacteur.com/wp-content/uploads/2024/10/graphiques-statistiques-seo-1080x674.webp 1080w, https://www.reacteur.com/wp-content/uploads/2024/10/graphiques-statistiques-seo-600x375.webp 600w, https://www.reacteur.com/wp-content/uploads/2024/10/graphiques-statistiques-seo.webp 2048w" data-lazy-sizes="(max-width: 801px) 100vw, 801px" data-lazy-src="https://www.reacteur.com/wp-content/uploads/2024/10/graphiques-statistiques-seo-1024x640.webp" /><noscript><img decoding="async" class="wp-image-112539 aligncenter" src="https://www.reacteur.com/wp-content/uploads/2024/10/graphiques-statistiques-seo-1024x640.webp" alt="" width="801" height="501" srcset="https://www.reacteur.com/wp-content/uploads/2024/10/graphiques-statistiques-seo-1024x640.webp 1024w, https://www.reacteur.com/wp-content/uploads/2024/10/graphiques-statistiques-seo-300x187.webp 300w, https://www.reacteur.com/wp-content/uploads/2024/10/graphiques-statistiques-seo-768x480.webp 768w, https://www.reacteur.com/wp-content/uploads/2024/10/graphiques-statistiques-seo-1536x959.webp 1536w, https://www.reacteur.com/wp-content/uploads/2024/10/graphiques-statistiques-seo-400x250.webp 400w, https://www.reacteur.com/wp-content/uploads/2024/10/graphiques-statistiques-seo-1080x674.webp 1080w, https://www.reacteur.com/wp-content/uploads/2024/10/graphiques-statistiques-seo-600x375.webp 600w, https://www.reacteur.com/wp-content/uploads/2024/10/graphiques-statistiques-seo.webp 2048w" sizes="(max-width: 801px) 100vw, 801px" /></noscript></p> <div class="swpm-partial-protection swpm-formatted-msg"><div class="swpm-partial-protection-icon"><span class="dashicons dashicons-info"></span></div><span class="swpm-partial-protection-text">La suite de cet article est réservée aux abonnés.</span></div> <style></style> <div class="swpm-login-widget-form" style="padding: 1em; border: 1px solid #dddddd; border-left-width: 6px; border-left-color: #eed202;"> <h3>Vous êtes abonné(e) ? Tapez vos identifiant ci-dessous pour accéder à l'article complet : <br>(ou <a href="https://www.reacteur.com/tarifs-re-abonnements">Abonnez-vous en cliquant ici</a>)</h3><br /> <div class="swpm-login-action-msg"> <p style="color:red;"><span class="swpm-login-widget-action-msg"></span></p><br /> </div> <form id="swpm-login-form" name="swpm-login-form" method="post" action=""> <div class="swpm-login-form-inner"> <div class="swpm-username-label"> <label for="swpm_user_name" class="swpm-label">👬 Username or Email</label> </div> <div class="swpm-username-input"> <input type="text" class="swpm-text-field swpm-username-field" id="swpm_user_name" value="" size="25" name="swpm_user_name" /> </div> <div class="swpm-password-label"> <label for="swpm_password" class="swpm-label">🔑 Mot de Passe</label> </div> <div class="swpm-password-input"> <input type="password" class="swpm-text-field swpm-password-field" id="swpm_password" value="" size="25" name="swpm_password" /> </div> <div class="swpm-remember-me"> <span class="swpm-remember-checkbox"><input type="checkbox" name="rememberme" value="checked='checked'"></span> <span class="swpm-rember-label"> Se souvenir de moi</span> </div> <div class="swpm-before-login-submit-section"></div> <div class="swpm-login-submit"> <input type="submit" class="swpm-login-form-submit" name="swpm-login" value="Login"/> </div> <div class="swpm-forgot-pass-link"> <a id="forgot_pass" class="swpm-login-form-pw-reset-link" href="https://www.reacteur.com/membership-login/password-reset">Mot de passe oublié ?</a> </div> </div> </form> </div> </p><p><strong><img decoding="async" class="wp-image-64320 alignleft" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20146%20146'%3E%3C/svg%3E" alt="" width="146" height="146" data-lazy-srcset="https://www.reacteur.com/wp-content/uploads/2024/02/paul-grillet.jpg 800w, https://www.reacteur.com/wp-content/uploads/2024/02/paul-grillet-300x300.jpg 300w, https://www.reacteur.com/wp-content/uploads/2024/02/paul-grillet-150x150.jpg 150w, https://www.reacteur.com/wp-content/uploads/2024/02/paul-grillet-768x768.jpg 768w, https://www.reacteur.com/wp-content/uploads/2024/02/paul-grillet-440x440.jpg 440w, https://www.reacteur.com/wp-content/uploads/2024/02/paul-grillet-600x600.jpg 600w, https://www.reacteur.com/wp-content/uploads/2024/02/paul-grillet-100x100.jpg 100w, https://www.reacteur.com/wp-content/uploads/2024/02/paul-grillet-120x120.jpg 120w" data-lazy-sizes="(max-width: 146px) 100vw, 146px" data-lazy-src="https://www.reacteur.com/wp-content/uploads/2024/02/paul-grillet.jpg" /><noscript><img decoding="async" class="wp-image-64320 alignleft" src="https://www.reacteur.com/wp-content/uploads/2024/02/paul-grillet.jpg" alt="" width="146" height="146" srcset="https://www.reacteur.com/wp-content/uploads/2024/02/paul-grillet.jpg 800w, https://www.reacteur.com/wp-content/uploads/2024/02/paul-grillet-300x300.jpg 300w, https://www.reacteur.com/wp-content/uploads/2024/02/paul-grillet-150x150.jpg 150w, https://www.reacteur.com/wp-content/uploads/2024/02/paul-grillet-768x768.jpg 768w, https://www.reacteur.com/wp-content/uploads/2024/02/paul-grillet-440x440.jpg 440w, https://www.reacteur.com/wp-content/uploads/2024/02/paul-grillet-600x600.jpg 600w, https://www.reacteur.com/wp-content/uploads/2024/02/paul-grillet-100x100.jpg 100w, https://www.reacteur.com/wp-content/uploads/2024/02/paul-grillet-120x120.jpg 120w" sizes="(max-width: 146px) 100vw, 146px" /></noscript></strong></p> <p> </p> <p><b>Paul Grillet</b></p> <p>Fondateur @ <a href="https://thot-seo.fr/">Thot SEO</a></p> <p></p> <div class='yarpp yarpp-related yarpp-related-website yarpp-template-list'>  <h3>Articles similaires :</h3><ul> <li><a href="https://www.reacteur.com/2021/01/comment-les-outils-de-creation-de-champs-lexicaux-peuvent-ils-aider-a-rediger-de-meilleurs-contenus-2eme-partie.html" rel="bookmark" title="Comment les outils de création de champs lexicaux peuvent-ils aider à rédiger de meilleurs contenus ? 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