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site--ticker"><div class="breadcrumb"><div class="page__inner"><ol class="breadcrumb__list" itemscope itemtype="https://schema.org/BreadcrumbList"><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"> <a itemprop="item" href="/resources/"> <span itemprop="name">Resources</span></a><meta itemprop="position" content="1" /></li> ›<li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"> <span itemprop="name">Bringing Data to Life: Business Storytelling Habits for the New Year</span><meta itemprop="position" content="2" /></li></ol></div></div><main id="primary"><article id="post-16791" class="post-16791 library type-library status-publish has-post-thumbnail hentry library-category-storytelling library-media-type-podcasts"><div class="image"><div class="image-header"><div class="image-header__content"><div class="image-header__img"> <img width="1356" height="718" src="https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1356x718-1.webp" class="attachment-library-fullsize size-library-fullsize wp-post-image" alt="Bringing Data to Life - Storytelling" decoding="async" fetchpriority="high" srcset="https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1356x718-1.webp 1356w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1356x718-1-300x159.webp 300w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1356x718-1-1024x542.webp 1024w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1356x718-1-768x407.webp 768w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1356x718-1-1200x635.webp 1200w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1356x718-1-806x427.webp 806w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1356x718-1-400x212.webp 400w" sizes="(max-width: 1356px) 100vw, 1356px" /></div><div class="image-header__inner"><h1>Bringing Data to Life: Business Storytelling Habits for the New Year</h1><p>In a world saturated with information, stories stand out and can leave a lasting impression on clients, partners and employees alike.</p></div></div></div><div class="page__inner"><div class="image-content"><p><strong>Bringing Data to Life PodCast</strong></p><p>Stories have the power to simplify complex ideas, making them more digestible for internal and external audiences.</p><p>In a world saturated with information, stories stand out as a way to cut through the noise, leaving a lasting impression on clients, partners and employees alike.</p><p>In this episode, Senior Training Consultants <a href="/team/ottillie-parfitt/">Ottillie Parfitt</a> and <a href="/team/james-waters/">James Waters</a> sit down during National Storytelling Week to discuss the power of storytelling in business and how narratives can become the catalyst for change.<br><br></p><div class="wp-block-image"><figure class="aligncenter size-large is-resized"><a href="https://impactfactory.com/wp-content/uploads/2024/01/Leaders-relatable-stories-about-themselves-.mp4"><noscript><img decoding="async" width="1024" height="576" src="https://impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1-1024x576.png" alt="" class="wp-image-16844" style="width:613px;height:auto" srcset="https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1-1024x576.png 1024w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1-300x169.png 300w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1-768x432.png 768w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1-1536x864.png 1536w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1-720x405.png 720w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1-1280x720.png 1280w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1-1200x675.png 1200w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1-640x360.png 640w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1-853x480.png 853w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1-806x453.png 806w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1-400x225.png 400w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1.png 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></noscript><img decoding="async" width="1024" height="576" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201024%20576%22%3E%3C/svg%3E' data-src="https://impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1-1024x576.png" alt="" class="lazyload wp-image-16844" style="width:613px;height:auto" data-srcset="https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1-1024x576.png 1024w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1-300x169.png 300w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1-768x432.png 768w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1-1536x864.png 1536w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1-720x405.png 720w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1-1280x720.png 1280w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1-1200x675.png 1200w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1-640x360.png 640w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1-853x480.png 853w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1-806x453.png 806w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1-400x225.png 400w, https://www.impactfactory.com/wp-content/uploads/2024/01/Podcast-Video-Intro-1.png 1920w" data-sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure></div><h3 class="wp-block-heading" id="h-listen-now-bringing-data-to-life"><strong>LISTEN NOW: Bringing Data to Life</strong></h3> <iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/6EI6x0WqEWY5V4DeACjxm3?utm_source=generator" width="100%" height="352" frameBorder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div><div class="wp-block-column 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These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.<table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hstc</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">Hubspot set this main cookie for tracking visitors. 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Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjFirstSeen</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to identify a new user’s first session. It stores the true/false value, indicating whether it was the first time Hotjar saw this user.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjRecordingEnabled</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">Hotjar sets this cookie when a Recording starts and is read when the recording module is initialized, to see if the user is already in a recording in a particular session.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjRecordingLastActivity</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">Hotjar sets this cookie when a user recording starts and when data is sent through the WebSocket.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSession_*</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSessionUser_*</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjTLDTest</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">To determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">CONSENT</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">hubspotutk</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">UID</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Scorecard Research sets this cookie for browser behaviour research.</td></tr></tbody></table></div></div></div></div><div class="cli-tab-section"><div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="advertisement" data-toggle="cli-toggle-tab"> Advertisement </a><div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-advertisement" class="cli-user-preference-checkbox" data-id="checkbox-advertisement" /> <label for="wt-cli-checkbox-advertisement" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Advertisement</span></label></div></div><div class="cli-tab-content"><div class="cli-tab-pane cli-fade" data-id="advertisement"><div class="wt-cli-cookie-description"> Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.<table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cto_bundle</td><td class="cookielawinfo-column-3">1 year 24 days</td><td class="cookielawinfo-column-4">Criterio sets this cookie to provide functions across pages.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">fr</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">Facebook sets this cookie to show relevant advertisements by tracking user behaviour across the web, on sites with Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">i</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by OpenX to record anonymized user data, such as IP address, geographical location, websites visited, ads clicked by the user etc., for relevant advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">1 year 24 days</td><td class="cookielawinfo-column-4">Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">doubleclick.net sets this cookie to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Youtube sets this cookie to track the views of embedded videos on Youtube pages.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::nextId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::requests</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr></tbody></table></div></div></div></div><div class="cli-tab-section"><div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="others" data-toggle="cli-toggle-tab"> Others </a><div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-others" class="cli-user-preference-checkbox" data-id="checkbox-others" /> <label for="wt-cli-checkbox-others" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Others</span></label></div></div><div class="cli-tab-content"><div class="cli-tab-pane cli-fade" data-id="others"><div class="wt-cli-cookie-description"> Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.<table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjIncludedInSessionSample_3525404</td><td class="cookielawinfo-column-3">2 minutes</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSession_3525404</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSessionUser_3525404</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">country_id</td><td class="cookielawinfo-column-3">31 years 8 months 7 days 2 hours</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">country_tsp</td><td class="cookielawinfo-column-3">31 years 8 months 7 days 2 hours</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">countryId</td><td class="cookielawinfo-column-3">31 years 8 months 7 days 2 hours</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">i18n_tsp</td><td class="cookielawinfo-column-3">31 years 8 months 7 days 2 hours</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">libsyn-paywall-s</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">location</td><td class="cookielawinfo-column-3">31 years 8 months 7 days 2 hours</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">loglevel</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">m</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">optout</td><td class="cookielawinfo-column-3">past</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_PRIVACY_METADATA</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">visitor-id</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description available.</td></tr></tbody></table></div></div></div></div></div></div></div></div><div class="cli-modal-footer"><div class="wt-cli-element cli-container-fluid cli-tab-container"><div class="cli-row"><div class="cli-col-12 cli-align-items-stretch cli-px-0"><div class="cli-tab-footer wt-cli-privacy-overview-actions"> <a id="wt-cli-privacy-save-btn" role="button" 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