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--e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-theme-post-featured-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-theme-archive-title .elementor-heading-title{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-archive-posts .elementor-post__title, .elementor-widget-archive-posts .elementor-post__title a{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-archive-posts .elementor-post__meta-data{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-archive-posts .elementor-post__excerpt p{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-archive-posts .elementor-post__read-more{color:var( --e-global-color-accent );}.elementor-widget-archive-posts a.elementor-post__read-more{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-archive-posts .elementor-post__card .elementor-post__badge{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-archive-posts .elementor-pagination{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-archive-posts .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-archive-posts .e-load-more-message{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-archive-posts .elementor-posts-nothing-found{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-loop-grid .elementor-pagination{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-loop-grid .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-loop-grid .e-load-more-message{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-posts .elementor-post__title, .elementor-widget-posts .elementor-post__title a{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-posts .elementor-post__meta-data{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-posts .elementor-post__excerpt p{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-posts .elementor-post__read-more{color:var( --e-global-color-accent );}.elementor-widget-posts a.elementor-post__read-more{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-posts .elementor-post__card .elementor-post__badge{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-posts .elementor-pagination{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-posts .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-posts .e-load-more-message{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-portfolio a .elementor-portfolio-item__overlay{background-color:var( --e-global-color-accent );}.elementor-widget-portfolio .elementor-portfolio-item__title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-portfolio .elementor-portfolio__filter{color:var( --e-global-color-text );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-portfolio .elementor-portfolio__filter.elementor-active{color:var( --e-global-color-primary );}.elementor-widget-gallery .elementor-gallery-item__title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-gallery .elementor-gallery-item__description{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-gallery{--galleries-title-color-normal:var( --e-global-color-primary );--galleries-title-color-hover:var( --e-global-color-secondary );--galleries-pointer-bg-color-hover:var( --e-global-color-accent );--gallery-title-color-active:var( --e-global-color-secondary );--galleries-pointer-bg-color-active:var( --e-global-color-accent );}.elementor-widget-gallery .elementor-gallery-title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-form .elementor-field-group > label, .elementor-widget-form .elementor-field-subgroup label{color:var( --e-global-color-text );}.elementor-widget-form .elementor-field-group > label{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-field-type-html{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-field-group .elementor-field{color:var( --e-global-color-text );}.elementor-widget-form .elementor-field-group .elementor-field, .elementor-widget-form .elementor-field-subgroup label{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-form .e-form__buttons__wrapper__button-next{background-color:var( --e-global-color-accent );}.elementor-widget-form .elementor-button[type="submit"]{background-color:var( --e-global-color-accent );}.elementor-widget-form .e-form__buttons__wrapper__button-previous{background-color:var( --e-global-color-accent );}.elementor-widget-form .elementor-message{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .e-form__indicators__indicator, .elementor-widget-form .e-form__indicators__indicator__label{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-form{--e-form-steps-indicator-inactive-primary-color:var( --e-global-color-text );--e-form-steps-indicator-active-primary-color:var( --e-global-color-accent );--e-form-steps-indicator-completed-primary-color:var( --e-global-color-accent );--e-form-steps-indicator-progress-color:var( --e-global-color-accent );--e-form-steps-indicator-progress-background-color:var( --e-global-color-text );--e-form-steps-indicator-progress-meter-color:var( --e-global-color-text );}.elementor-widget-form .e-form__indicators__indicator__progress__meter{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-login .elementor-field-group > a{color:var( --e-global-color-text );}.elementor-widget-login .elementor-field-group > a:hover{color:var( --e-global-color-accent );}.elementor-widget-login .elementor-form-fields-wrapper label{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-login .elementor-field-group .elementor-field{color:var( --e-global-color-text );}.elementor-widget-login .elementor-field-group .elementor-field, .elementor-widget-login .elementor-field-subgroup label{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-login .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-login .elementor-widget-container .elementor-login__logged-in-message{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-slides .elementor-slide-heading{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-slides .elementor-slide-description{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-slides .elementor-slide-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-nav-menu .elementor-nav-menu .elementor-item{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item{color:var( --e-global-color-text );fill:var( --e-global-color-text );}.elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item:hover, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item.elementor-item-active, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item.highlighted, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item:focus{color:var( --e-global-color-accent );fill:var( --e-global-color-accent );}.elementor-widget-nav-menu .elementor-nav-menu--main:not(.e--pointer-framed) .elementor-item:before, .elementor-widget-nav-menu .elementor-nav-menu--main:not(.e--pointer-framed) .elementor-item:after{background-color:var( --e-global-color-accent );}.elementor-widget-nav-menu .e--pointer-framed .elementor-item:before, .elementor-widget-nav-menu .e--pointer-framed .elementor-item:after{border-color:var( --e-global-color-accent );}.elementor-widget-nav-menu{--e-nav-menu-divider-color:var( --e-global-color-text );}.elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-item, .elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-sub-item{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-animated-headline .elementor-headline-dynamic-wrapper path{stroke:var( --e-global-color-accent );}.elementor-widget-animated-headline .elementor-headline-plain-text{color:var( --e-global-color-secondary );}.elementor-widget-animated-headline .elementor-headline{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-animated-headline{--dynamic-text-color:var( --e-global-color-secondary );}.elementor-widget-animated-headline .elementor-headline-dynamic-text{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-hotspot .widget-image-caption{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-hotspot{--hotspot-color:var( --e-global-color-primary );--hotspot-box-color:var( --e-global-color-secondary );--tooltip-color:var( --e-global-color-secondary );}.elementor-widget-hotspot .e-hotspot__label{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-hotspot .e-hotspot__tooltip{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-list .elementor-price-list-header{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-list .elementor-price-list-price{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-list .elementor-price-list-description{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-list .elementor-price-list-separator{border-bottom-color:var( --e-global-color-secondary );}.elementor-widget-price-table{--e-price-table-header-background-color:var( --e-global-color-secondary );}.elementor-widget-price-table .elementor-price-table__heading{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__subheading{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-table .elementor-price-table .elementor-price-table__price{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__original-price{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__period{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-table .elementor-price-table__features-list{--e-price-table-features-list-color:var( --e-global-color-text );}.elementor-widget-price-table .elementor-price-table__features-list li{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-table .elementor-price-table__features-list li:before{border-top-color:var( --e-global-color-text );}.elementor-widget-price-table .elementor-price-table__button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-price-table .elementor-price-table__additional_info{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-table .elementor-price-table__ribbon-inner{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-flip-box .elementor-flip-box__front .elementor-flip-box__layer__title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-flip-box .elementor-flip-box__front .elementor-flip-box__layer__description{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-flip-box .elementor-flip-box__back .elementor-flip-box__layer__title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-flip-box .elementor-flip-box__back .elementor-flip-box__layer__description{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-flip-box .elementor-flip-box__button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-call-to-action .elementor-cta__title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-call-to-action .elementor-cta__description{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-call-to-action .elementor-cta__button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-call-to-action .elementor-ribbon-inner{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-media-carousel .elementor-carousel-image-overlay{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-testimonial-carousel .elementor-testimonial__text{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-testimonial-carousel .elementor-testimonial__name{color:var( --e-global-color-text );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-testimonial-carousel .elementor-testimonial__title{color:var( --e-global-color-primary );font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-reviews .elementor-testimonial__header, .elementor-widget-reviews .elementor-testimonial__name{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-reviews .elementor-testimonial__text{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-table-of-contents{--header-color:var( --e-global-color-secondary );--item-text-color:var( --e-global-color-text );--item-text-hover-color:var( --e-global-color-accent );--marker-color:var( --e-global-color-text );}.elementor-widget-table-of-contents .elementor-toc__header, .elementor-widget-table-of-contents .elementor-toc__header-title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-table-of-contents .elementor-toc__list-item{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( 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Learn about the differences between Matomo vs Google Analytics.</p> </div> </div> <div class="elementor-element elementor-element-022b774 elementor-widget elementor-widget-text-editor" data-id="022b774" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Ready to get started with Matomo?</strong></p> </div> </div> <div class="elementor-element elementor-element-740a9f8 elementor-align-center elementor-widget elementor-widget-button" data-id="740a9f8" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md" href="https://matomo.org/start-free-analytics-trial/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Get started for free</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-daf304d elementor-widget elementor-widget-text-editor" data-id="daf304d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>No credit card required. </p> </div> </div> <div class="elementor-element elementor-element-1e0ad20 elementor-widget elementor-widget-spacer" data-id="1e0ad20" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-0d2747c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0d2747c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a3b385" data-id="8a3b385" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-a6d1497 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a6d1497" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ec08ac5" data-id="ec08ac5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fe8cd46 elementor-widget elementor-widget-text-editor" data-id="fe8cd46" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>Overview</h2> </div> </div> <div class="elementor-element elementor-element-feb0d8b elementor-widget elementor-widget-text-editor" data-id="feb0d8b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>At first glance, the two web analytics tools may seem very similar. Both provide detailed insights into website traffic and user behaviour. However, there are some <a href="https://matomo.org/faq/new-to-piwik/faq_15/">key differences between Matomo and Google Analytics</a> you should be aware of.</p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-76b6847 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="76b6847" data-element_type="section" data-settings="{"background_background":"classic","shape_divider_top":"mountains","shape_divider_bottom":"mountains"}"> <div class="elementor-shape elementor-shape-top" data-negative="false"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1000 100" preserveAspectRatio="none"> <path class="elementor-shape-fill" opacity="0.33" d="M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z" /> <path class="elementor-shape-fill" opacity="0.66" d="M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z" /> <path class="elementor-shape-fill" d="M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z" /> </svg> </div> <div class="elementor-shape elementor-shape-bottom" data-negative="false"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1000 100" preserveAspectRatio="none"> <path class="elementor-shape-fill" opacity="0.33" d="M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z" /> <path class="elementor-shape-fill" opacity="0.66" d="M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z" /> <path class="elementor-shape-fill" d="M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z" /> </svg> </div> <div class="elementor-container elementor-column-gap-wider"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0951019" data-id="0951019" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-64c0616 elementor-widget elementor-widget-text-editor" data-id="64c0616" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>What is Google Analytics?</h2> </div> </div> <div class="elementor-element elementor-element-a51acac elementor-widget elementor-widget-text-editor" data-id="a51acac" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Google Analytics is a free web analytics tool that provides insights into website traffic and visitor behaviour with limitations. There is also a paid version of Google Analytics known as Google Analytics 360 (or GA360) with additional features and benefits.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d72cdd6" data-id="d72cdd6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-95c6cbd elementor-widget elementor-widget-text-editor" data-id="95c6cbd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>What is Matomo?</h2> </div> </div> <div class="elementor-element elementor-element-72b2fd3 elementor-widget elementor-widget-text-editor" data-id="72b2fd3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Matomo is the leading open-source web analytics tool designed to help organisations make more informed decisions and enhance customer experience while ensuring data ownership, compliance and privacy.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-aa4ac1f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="aa4ac1f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-16026dc" data-id="16026dc" data-element_type="column" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_devices":["desktop"]}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-03df1c0 elementor-widget elementor-widget-table-of-contents" data-id="03df1c0" data-element_type="widget" data-settings="{"headings_by_tags":["h2"],"exclude_headings_by_selector":"#overview","marker_view":"bullets","icon":{"value":"","library":""},"sticky_on":["desktop"],"sticky_offset":140,"sticky_parent":"yes","sticky":"top","hierarchical_view":"yes","min_height":{"unit":"px","size":"","sizes":[]},"min_height_tablet":{"unit":"px","size":"","sizes":[]},"min_height_mobile":{"unit":"px","size":"","sizes":[]},"sticky_effects_offset":0}" data-widget_type="table-of-contents.default"> <div class="elementor-widget-container"> <div class="elementor-toc__header"> <h4 class="elementor-toc__header-title"> Table of Contents </h4> </div> <div id="elementor-toc__03df1c0" class="elementor-toc__body"> <div class="elementor-toc__spinner-container"> <i class="elementor-toc__spinner eicon-animation-spin eicon-loading" aria-hidden="true"></i> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-88efc92" data-id="88efc92" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0a10aec elementor-widget elementor-widget-text-editor" data-id="0a10aec" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>Comparison Table</h2> </div> </div> <div class="elementor-element elementor-element-664df51 elementor-widget elementor-widget-text-editor" data-id="664df51" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><em><strong>Please note:</strong> We aim to keep this table accurate and up to date. However, if you see any inaccuracies or outdated information, please email us at <a href="mailto:marketing@matomo.org">marketing@matomo.org</a> </em></p> </div> </div> <div class="elementor-element elementor-element-39a0577 elementor-widget elementor-widget-matomo_google_comparison_table" data-id="39a0577" data-element_type="widget" data-widget_type="matomo_google_comparison_table.default"> <div class="elementor-widget-container"> <style> .opctWidget .tr-mobile [class^="product-selector"] a:first-child { background: #fff; color: #333; } .opctWidget .tr-mobile [class^="product-selector"] a:nth-child(4), .opctWidget .tr-mobile [class^="product-selector"] a:nth-child(3) { background: #fb8c00; } .opctWidget .tr-mobile [class^="product-selector"] a:nth-child(2) { background: #2e53a1; } </style> <div class="matomo_gacomparisontable-elementor-widget opctWidget"> <table class="tr-table mtComparisonTable" id="comparison-table"> <thead> <tr> <th style="background:#ffffff" data-mobile-content="">Name</th> <th style="background:#2e53a1" data-mobile-content="">Matomo</th> <th style="background:#fb8c00" data-mobile-content="">Google Analytics (free)</th> <th style="background:#fb8c00" data-mobile-content="">Google Analytics 360</th> </tr> </thead> <tbody> <tr> <th><a href="/hosting">Cloud hosting option</a><br /> <span class="secondary-information"> No hassle, we host Matomo for you. Matomo's secure servers are based in German and follow EU laws </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> </tr> <tr> <th><a href="https://matomo.org/what-is-on-premise/">On-Premise self-hosting option</a><br /> <span class="secondary-information"> Max flexibility, you host Matomo on your servers - a big bonus for data sensitive businesses </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-x"></div></td> <td><div class="icon-x"></div></td> </tr> <tr> <th>Basic Metrics<br /> <span class="secondary-information"> All standard visitor metrics and reports including location, device, OS, and engagement behaviour. This includes Real-time info and user-flows. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> </tr> <tr> <th>Website Actions<br /> <span class="secondary-information"> Tracking behaviour on your website including entry pages, exit pages, page titles, site search and event tracking. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> </tr> <tr> <th>Downloads and Outlinks tracks automatically<br /> <span class="secondary-information"> Gives you comprehensive analysis on items that are downloaded off your website and clicks to external websites without having to setup manually. </span> </th> <td><div class="icon-check"></div></td> <td colspan="2"> Requires manual configuration </td> </tr> <tr> <th><a href="/docs/content-tracking/">Content Interactions</a><br /> <span class="secondary-information"> Comprehensive content analysis feature to ensure you get insights into how well your content is performing. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-x"></div></td> <td><div class="icon-x"></div></td> </tr> <tr> <th>Channel Referrer / Campaign Tracking<br /> <span class="secondary-information"> Full channel referrers information to get insights to direct, search engine, paid media, social media, external website and email marketing referrer traffic. Also, comprehensive custom campaign insights. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> </tr> <tr> <th>Integration with Google Ads<br /> <span class="secondary-information"> Get insights into the performance of your Google Ads campaigns. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> </tr> <tr> <th>Integration with the full Google Marketing Platform<br /> <span class="secondary-information"> Including Display & Video 360, Search Ads 360 etc. </span> </th> <td><div class="icon-x"></div></td> <td><div class="icon-x"></div></td> <td><div class="icon-check"></div></td> </tr> <tr> <th><a href="/docs/search-engine-keywords-performance/">Integration with Google Search Console</a><br /> <span class="secondary-information"> Integrate search behaviours and crawling stats from your Google console directly into your UI. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> </tr> <tr> <th><a href="/docs/search-engine-keywords-performance/">Integration with Bing and Yahoo Search Consoles</a><br /> <span class="secondary-information"> Integrate search behaviours and crawling stats from your Bing and Yahoo consoles directly into your UI. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-x"></div></td> <td><div class="icon-x"></div></td> </tr> <tr> <th><a href="/docs/search-engine-keywords-performance/">Search Engine Keyword Rankings</a><br /> <span class="secondary-information"> See the performance of your keywords and trends over time across Google and Bing search engines. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-x"></div></td> <td><div class="icon-x"></div></td> </tr> <tr> <th><a href="/docs/annotations/">Annotations</a><br /> <span class="secondary-information"> Make notes throughout your interface to reference later or to share with your team. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> </tr> <tr> <th><a href="/docs/tracking-goals-web-analytics/">Goal</a>, <a href="https://matomo.org/funnels/">Funnels</a> and <a href="/docs/multi-channel-conversion-attribution/">Multi Attribution</a><br /> <span class="secondary-information"> Define what Goals on your website are important to you and measure the success of these Goals. Map the step-by-step funnel process to measure drop-offs and increase conversion rates. And use the Multi Attribution model to measure First and Last Interactions of your digital channels. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> </tr> <tr> <th>Data Driven Attribution<br /> <span class="secondary-information"> Advanced Attribution features </span> </th> <td><div class="icon-x"></div></td> <td><div class="icon-x"></div></td> <td><div class="icon-check"></div></td> </tr> <tr> <th><a href="/docs/roll-up-reporting/">Roll-Up Reporting</a><br /> <span class="secondary-information"> If you have multiple websites under the one account, you can use the Roll Up feature to combine all the website's data into the same interface. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-x"></div></td> <td><div class="icon-check"></div></td> </tr> <tr> <th><a href="https://matomo.org/analytics-for-media/">Media Analytics</a><br /> <span class="secondary-information"> Track video and audio analytics from inside your website. See how people are engaging with your media content, where they are located and how are they viewing the most important media on your website. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-x"></div></td> <td><div class="icon-x"></div></td> </tr> <tr> <th><a href="/docs/ab-testing/">A/B Testing</a><br /> <span class="secondary-information"> Conduct A/B testing to see what content resonates with your audience. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> </tr> <tr> <th><a href="/docs/ecommerce-analytics/">Ecommerce Reporting</a><br /> <span class="secondary-information"> Track where your revenue is coming from with comprehensive ecommerce insights. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> </tr> <tr> <th><a href="https://matomo.org/analytics-forms/">Form Analytics</a><br /> <span class="secondary-information"> Measure the success of the forms on your website. Forms are an important part of the conversion process and you need to ensure your customers are filling them in effortlessly. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-x"></div></td> <td><div class="icon-x"></div></td> </tr> <tr> <th><a href="https://matomo.org/docs/heatmaps/">Heatmaps</a><br /> <span class="secondary-information"> Visualize you customer's behaviour on your webpages with Heatmaps; including colour coded hotspots for where users have clicked and scrolling behaviour. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-x"></div></td> <td><div class="icon-x"></div></td> </tr> <tr> <th><a href="/docs/session-recording/">Session Recording</a><br /> <span class="secondary-information"> Get video recordings of your customer's interactions on your webpages. This way you understand their expectations, problems they may have, usage patterns, and can improve the usability on your website. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-x"></div></td> <td><div class="icon-x"></div></td> </tr> <tr> <th><a href="/docs/white-label/">Your Branding</a><br /> <span class="secondary-information"> Have your company's branding throughout the simple to use interface with our White Label feature. You can also set custom themes to have the interface looking the way you want. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-x"></div></td> <td><div class="icon-x"></div></td> </tr> <tr> <th><a href="https://matomo.org/custom-report/">Custom Reporting</a><br /> <span class="secondary-information"> Get the insights that matter to helping you achieve your business goals. Anything is possible by combining metrics from different features to get a deeper understanding of your customer's behaviour. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> </tr> <tr> <th><a href="https://matomo.org/docs/tag-manager/">Tag Manager</a><br /> <span class="secondary-information"> Manage third party marketing application tags in a simple manner. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> </tr> <tr> <th>No Data Sampling<br /> <span class="secondary-information"> We rely on the facts; not cost-effective, time saving data samples for large data! The data you see is real. </span> </th> <td><div class="icon-check"></div></td> <td> Limit 500K</td> <td> Limit 100M</td> </tr> <tr> <th>Unsampled Reports<br /> <span class="secondary-information"> Ensure you have accurate data when it comes to your reporting. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-x"></div></td> <td><div class="icon-check"></div></td> </tr> <tr> <th><a href="/docs/custom-dimensions/">Custom Dimensions</a><br /> <span class="secondary-information"> </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> </tr> <tr> <th><a href="/docs/segmentation/">Advanced Segmentation</a><br /> <span class="secondary-information"> </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> <td><div class="icon-check"></div></td> </tr> <tr> <th>Full access to raw data via SQL and full access to raw data via API.<br /> <span class="secondary-information"> </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-x"></div></td> <td><div class="icon-check"></div></td> </tr> <tr> <th><a href="https://matomo.org/privacy/">Advanced Privacy Controls</a><br /> <span class="secondary-information"> User privacy is ingrained into everything we do at Matomo so you can remain in complete control. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-x"></div></td> <td><div class="icon-x"></div></td> </tr> <tr> <th><a href="/docs/gdpr/">GDPR Manager</a><br /> <span class="secondary-information"> To be GDPR compliant is one thing but to have a GDPR Manager ensures you are in full control when processing your user's personal data. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-x"></div></td> <td><div class="icon-x"></div></td> </tr> <tr> <th><a href="https://matomo.org/support/">Support</a><br /> <span class="secondary-information"> Get Support from a dedicated Matomo team member which is included in all cloud hosted packages and as an additional paid option for On-Premise users. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-x"></div></td> <td><div class="icon-check"></div></td> </tr> <tr> <th><a href="https://matomo.org/log-analytics/">Log Analytics</a><br /> <span class="secondary-information"> You can use server log analytics as an alternative method for tracking your website’s users if the Javascript tracking method isn’t feasible or if you need to comply with strict security policies. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-x"></div></td> <td><div class="icon-x"></div></td> </tr> <tr> <th><a href="https://matomo.org/intranet-analytics/">Intranet Analytics</a><br /> <span class="secondary-information"> Analyse and improve the internal communications, content and experience for your users and colleagues. </span> </th> <td><div class="icon-check"></div></td> <td><div class="icon-x"></div></td> <td><div class="icon-x"></div></td> </tr> </tbody> </table> </div> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-941eaa5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="941eaa5" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d998bbf" data-id="d998bbf" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a6decf9 elementor-widget elementor-widget-text-editor" data-id="a6decf9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>Historical Universal Analytics Data Imports</h2> </div> </div> <div class="elementor-element elementor-element-e1831ca elementor-widget elementor-widget-text-editor" data-id="e1831ca" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4><strong>Google Analytics</strong></h4><p>The newest version of Google Analytics (GA4) doesn’t support historical data imports from its predecessor, Universal Analytics (UA or GA3). So businesses using UA will lose years of valuable data and need to start from scratch with GA4 when UA is deprecated in July 2023.</p> </div> </div> <div class="elementor-element elementor-element-2bb01cd elementor-widget elementor-widget-text-editor" data-id="2bb01cd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4><strong>Matomo</strong></h4><p>Matomo offers users the ability to <a href="https://matomo.org/docs/google-analytics-importer/">import their historical Universal Analytics data</a>. So you can keep all that valuable historical data you’ve collected over the years.</p><p>This is particularly important for any Universal Analytics users that need to migrate to a new web analytics tool or Google Analytics 4 but don’t want to lose their data. For more on this, check out our in depth review of <a href="https://matomo.org/blog/2022/04/google-analytics-4-ga4-vs-matomo/">Google Analytics 4 vs Matomo</a>.</p> </div> </div> <div class="elementor-element elementor-element-eff7635 elementor-widget elementor-widget-image" data-id="eff7635" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="1000" height="263" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMjAwIDMxNSIgd2lkdGg9IjEyMDAiIGhlaWdodD0iMzE1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGbWF0b21vLm9yZyUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMiUyRjA1JTJGMTQucG5nIiBkYXRhLXc9IjEyMDAiIGRhdGEtaD0iMzE1IiBkYXRhLWJpcD0iIj48L3N2Zz4=" data-spai="1" class="attachment-large size-large wp-image-54829" alt="Compliance with Global Privacy Laws" srcset=" " sizes="(max-width: 1000px) 100vw, 1000px" /><noscript data-spai="1"><img fetchpriority="high" decoding="async" width="1000" height="263" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/05/14-1024x269.png" data-spai-egr="1" class="attachment-large size-large wp-image-54829" alt="Compliance with Global Privacy Laws" srcset="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/05/14-1024x269.png 1024w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/05/14-450x118.png 450w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/05/14-768x202.png 768w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/05/14.png 1200w" sizes="(max-width: 1000px) 100vw, 1000px" /></noscript> </div> </div> <div class="elementor-element elementor-element-48649ae elementor-widget elementor-widget-text-editor" data-id="48649ae" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>Compliance with Global Privacy Laws</h2> </div> </div> <div class="elementor-element elementor-element-191d384 elementor-widget elementor-widget-text-editor" data-id="191d384" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4><strong>Google Analytics</strong></h4><p>Websites using Google Analytics risk being fined for GDPR breaches. The Court of Justice of the European Union (CJEU) has found that cloud services hosted in the US (like Google Analytics) are <a href="https://matomo.org/blog/2020/08/risk-fines-after-google-privacy-shield-invalidation/">not compliant with GDPR and EU privacy laws</a>.</p><p>The legal ramifications of these findings has meant that the use of <a href="https://matomo.org/blog/2022/02/france-google-analytics-gdpr-breach/">Google Analytics is now illegal in countries like France</a> and <a href="https://matomo.org/blog/2022/01/google-analytics-gdpr-violation/">Austria</a>. Other EU member states are expected to follow with similar rulings against Google Analytics too.</p><p>While Google has made efforts to make the new Google Analytics 4 more compliant, the data is still transferred to the US. For this reason, <a href="https://matomo.org/blog/2022/05/google-analytics-4-gdpr/">GA4 is not compliant with GDPR</a> (also known as DSGVO in German, and RGPD in French).</p> </div> </div> <div class="elementor-element elementor-element-0297b56 elementor-widget elementor-widget-text-editor" data-id="0297b56" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4><strong>Matomo</strong></h4><p>Matomo, on the other hand, can be made to comply with the strictest of privacy laws, including the <a href="https://matomo.org/gdpr-analytics/">GDPR</a>, CCPA, LGPD and more. This is ensured through robust data protection measures such as:</p><ul><li>EU hosted data</li><li>Data anonymisation</li><li>Use of <a href="https://matomo.org/blog/2020/02/web-analytics-cookies-gdpr/">first-party cookies</a></li><li><a href="https://matomo.org/faq/general/configure-privacy-settings-in-matomo/#step-1-automatically-anonymize-visitor-ips">IP address anonymiser</a> through <a href="https://matomo.org/blog/2020/02/what-is-data-anonymization-in-web-analytics/">data anonymisation techniques</a></li><li><a href="https://matomo.org/docs/privacy-how-to/#step-4-respect-donottrack-preference">DoNotTrack settings</a></li><li><a href="https://matomo.org/faq/general/faq_146/">Shorter expiration dates for cookies</a></li></ul><p>These safeguards are why EU institutions like the European Commission, privacy activist non-profit organisation, noyb and the French Data Protection Agency, CNIL trust Matomo on their own sites.</p><p>Furthermore, Matomo has been approved by the CNIL as one of the few web analytics tools that can be used to collect data<a href="https://matomo.org/blog/2021/10/matomo-exempt-from-tracking-consent-in-france/"> without tracking consent</a>.</p> </div> </div> <div class="elementor-element elementor-element-c0c6107 elementor-widget elementor-widget-text-editor" data-id="c0c6107" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>Data ownership</h2> </div> </div> <div class="elementor-element elementor-element-9365ca8 elementor-widget elementor-widget-text-editor" data-id="9365ca8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4><strong>Google Analytics</strong></h4><p>The trade off with using a free tool like Google Analytics is that they own your data. This means that Google can use your data for their own purposes, like targeted advertising. Which is also a major threat to<a href="https://matomo.org/?page_id=54405&preview_id=54405&preview_nonce=181ecca763&preview=true#privacy"> privacy</a>. </p> </div> </div> <div class="elementor-element elementor-element-a63a112 elementor-widget elementor-widget-text-editor" data-id="a63a112" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4><strong>Matomo</strong></h4><p>Matomo solves this problem by giving you <a href="https://matomo.org/100-data-ownership/">100% data ownership</a>. Your web analytics data is yours to own, with no external parties looking in. Gain peace of mind knowing you’re in complete control as your data is only being used for your own web analytics purposes. Data ownership gives you the power to protect privacy and build trust with your users.</p><p>In addition, because you own the data and it’s not used by third-parties, you can <a href="https://matomo.org/cookie-consent-banners/">get rid of cookie consent banners</a>.</p> </div> </div> <div class="elementor-element elementor-element-7c45e9e elementor-widget elementor-widget-menu-anchor" data-id="7c45e9e" data-element_type="widget" data-widget_type="menu-anchor.default"> <div class="elementor-widget-container"> <div class="elementor-menu-anchor" id="privacy"></div> </div> </div> <div class="elementor-element elementor-element-2064be5 elementor-widget elementor-widget-image" data-id="2064be5" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1000" height="263" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMjAwIDMxNSIgd2lkdGg9IjEyMDAiIGhlaWdodD0iMzE1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGbWF0b21vLm9yZyUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMiUyRjA1JTJGQmxvZy1GZWF0dXJlLUltYWdlczgucG5nIiBkYXRhLXc9IjEyMDAiIGRhdGEtaD0iMzE1IiBkYXRhLWJpcD0iIj48L3N2Zz4=" data-spai="1" class="attachment-large size-large wp-image-54838" alt="Cookieless Analytics" srcset=" " sizes="(max-width: 1000px) 100vw, 1000px" /><noscript data-spai="1"><img decoding="async" width="1000" height="263" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/05/Blog-Feature-Images8-1024x269.png" data-spai-egr="1" class="attachment-large size-large wp-image-54838" alt="Cookieless Analytics" srcset="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/05/Blog-Feature-Images8-1024x269.png 1024w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/05/Blog-Feature-Images8-450x118.png 450w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/05/Blog-Feature-Images8-768x202.png 768w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/05/Blog-Feature-Images8.png 1200w" sizes="(max-width: 1000px) 100vw, 1000px" /></noscript> </div> </div> <div class="elementor-element elementor-element-6ced2b4 elementor-widget elementor-widget-text-editor" data-id="6ced2b4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>Cookieless tracking</h2> </div> </div> <div class="elementor-element elementor-element-322852c elementor-widget elementor-widget-text-editor" data-id="322852c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Google Analytics</strong></p><p>Privacy concerns have led many people to block or regularly delete third-party cookies like those used by Google Analytics, making it difficult to track user behaviour and get accurate insights.</p><p>Google Analytics 4, however, is designed to evolve to the cookieless future and relies on first-party cookies and machine learning to fill gaps. While this sounds exciting, when comparing a data gap-filling approach to 100% accurate data, you’ll always be better off making decisions from the latter.</p> </div> </div> <div class="elementor-element elementor-element-93eaa3d elementor-widget elementor-widget-text-editor" data-id="93eaa3d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4><strong>Matomo</strong></h4><p>Fortunately, Matomo is a <a href="https://matomo.org/faq/new-to-piwik/is-there-a-cookie-less-alternative-to-google-analytics/">cookieless alternative to Google Analytics</a>. Matomo uses a config_id to track users without the use of third-party cookies, machine learning or gap filling. This means you get 100% accurate reports because Matomo can track even if users have cookies disabled or regularly deleted.</p><p>Matomo’s industry-leading measures to protect user privacy means that it is also<a href="https://matomo.org/blog/2021/10/matomo-exempt-from-tracking-consent-in-france/"> exempt from tracking consent </a>by France’s Data Protection Authority (CNIL). With <a href="https://matomo.org/cookie-consent-banners/">Matomo cookieless tracking</a>, you can say farewell to those irritating cookie consent banners, confidently rely on accurate data and protect user privacy.</p> </div> </div> <div class="elementor-element elementor-element-0319e1a elementor-widget elementor-widget-menu-anchor" data-id="0319e1a" data-element_type="widget" data-widget_type="menu-anchor.default"> <div class="elementor-widget-container"> <div class="elementor-menu-anchor" id="privacy"></div> </div> </div> <div class="elementor-element elementor-element-6d2e0c7 elementor-widget elementor-widget-text-editor" data-id="6d2e0c7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>User Data Privacy</h2> </div> </div> <div class="elementor-element elementor-element-a3f606e elementor-widget elementor-widget-text-editor" data-id="a3f606e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4><strong>Google Analytics</strong></h4><p>Companies like Google can be a threat to privacy. Using Google Analytics means signing away your user’s right to privacy as Google leverages your website analytics data for their own interests – advertising.</p><p>To put it into perspective, when you visit a site that uses Google Analytics, Google uses this information to build your digital profile and then advertise to you. More and more consumers are becoming aware and concerned with <a href="https://matomo.org/blog/2022/06/google-analytics-privacy-issues/">Google Analytics’ invasion of privacy</a>.</p> </div> </div> <div class="elementor-element elementor-element-66f38fc elementor-widget elementor-widget-text-editor" data-id="66f38fc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4><strong>Matomo</strong></h4><p>Although Matomo is a web analytics software with a purpose to track user activity on your website, we take privacy very seriously. Matomo’s <a href="https://matomo.org/privacy/">advanced privacy features</a>, along with the open and decentralised nature of Matomo, mean your <a href="https://matomo.org/privacy/">users’ privacy is respected</a>.</p><p>Successful brands fully embrace privacy. After all, if your customers know their information is safe with you, they’re more likely to keep coming back.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-b898302 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b898302" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e044a52" data-id="e044a52" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2302bef elementor-widget elementor-widget-spacer" data-id="2302bef" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-44de130 elementor-widget elementor-widget-heading" data-id="44de130" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Don't damage your reputation with Google Analytics</p> </div> </div> <div class="elementor-element elementor-element-c263334 elementor-widget elementor-widget-spacer" data-id="c263334" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-73d40be elementor-widget elementor-widget-text-editor" data-id="73d40be" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>By choosing Matomo, the ethical analytics alternative, you won’t make privacy sacrifices or compromise your site. </p> </div> </div> <div class="elementor-element elementor-element-2766fd2 elementor-widget elementor-widget-spacer" data-id="2766fd2" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f0b7d34" data-id="f0b7d34" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5540010 elementor-widget elementor-widget-spacer" data-id="5540010" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-2685630 elementor-widget__width-auto elementor-tablet-align-center elementor-hidden-tablet elementor-hidden-mobile elementor-align-center elementor-widget elementor-widget-button" data-id="2685630" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md" href="https://matomo.org/start-free-analytics-trial/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon elementor-align-icon-left"> <i aria-hidden="true" class="fas fa-cloud"></i> </span> <span class="elementor-button-text">Try Matomo for free</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-261e6aa elementor-widget elementor-widget-text-editor" data-id="261e6aa" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>No credit card required</p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-9bbe7c9 elementor-widget elementor-widget-spacer" data-id="9bbe7c9" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-d18bf6f elementor-widget elementor-widget-menu-anchor" data-id="d18bf6f" data-element_type="widget" data-widget_type="menu-anchor.default"> <div class="elementor-widget-container"> <div class="elementor-menu-anchor" id="privacy"></div> </div> </div> <div class="elementor-element elementor-element-fda102e elementor-widget elementor-widget-text-editor" data-id="fda102e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>Hosting options</h2> </div> </div> <div class="elementor-element elementor-element-3e2e78b elementor-widget elementor-widget-text-editor" data-id="3e2e78b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4><strong>Google Analytics</strong></h4><p>With Google Analytics, your only hosting option is the Cloud. For some, this may be a non-issue, but for those wanting to self-host their web analytics data, Google Analytics isn’t an option.</p> </div> </div> <div class="elementor-element elementor-element-977721c elementor-widget elementor-widget-text-editor" data-id="977721c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4><strong>Matomo</strong></h4><p>Fortunately, Matomo offers greater flexibility with two hosting options – Matomo Cloud and Matomo On-Premise.</p><p><a href="https://matomo.org/matomo-cloud/">Matomo Cloud</a> is an ideal option if you want convenience, hands-free maintenance and support from the Matomo experts. The Matomo team will handle all the technical aspects of hosting your data (in Germany) and maintaining the platform, so you can solely focus on using the tool to improve your business. If you’re pressed for time and need a tool that works out-of-the-box, Cloud is the whole package.</p><p><a href="https://matomo.org/matomo-on-premise/">Matomo On-Premise</a>, on the other hand, is a dream come true for the technically minded. If that’s you, then by getting this flexibility, you’ll be able to create a tool that meets your every analytics whim. You’ll need to handle the technical aspects of setting up and maintaining your own server, but you’ll have complete control over how your data is stored and accessed. The <a href="https://plugins.matomo.org/">Matomo Marketplace</a> also features over 75 plugins, so you can find the right mix of features that suit you.</p><p>Matomo On-Premise is a great option if you’re looking for a self-hosted Google Analytics alternative. Best of all, it is and always will be free.</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-939b615 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="939b615" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ed1a568" data-id="ed1a568" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9bf7a5f elementor-align-left elementor-widget elementor-widget-button" data-id="9bf7a5f" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-lg" href="https://matomo.org/download/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon elementor-align-icon-left"> <i aria-hidden="true" class="fas fa-angle-double-right"></i> </span> <span class="elementor-button-text">Install Matomo On-Premise (Free)</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-c5eb6f5 elementor-widget elementor-widget-text-editor" data-id="c5eb6f5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Either way, both <a href="https://matomo.org/what-is-on-premise/">hosting options</a> offer a secure, flexible and compliant solution.</p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-4c39558 elementor-widget elementor-widget-text-editor" data-id="4c39558" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>Open source</h2> </div> </div> <div class="elementor-element elementor-element-790d7ca elementor-widget elementor-widget-text-editor" data-id="790d7ca" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4><strong>Google Analytics</strong></h4><p>Google Analytics is a closed source proprietary product. To put it simply, the source code that Google Analytics is built on is not available to the public. This comes with many disadvantages and security concerns<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> (in one instance, hackers were able to tap into <a href="https://www.techtimes.com/articles/250530/20200622/hacker-warning-dont-type-credit-card-details-on-google-analytics-heres-why.htm">Google Analytics to steal credit card information</a>).</span></p><p>The downsides to Google Analytics being a closed source product is lack of customisation, some bugs may never be repaired and you have no control over the product. </p> </div> </div> <div class="elementor-element elementor-element-69f7f08 elementor-widget elementor-widget-text-editor" data-id="69f7f08" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4><strong>Matomo</strong></h4><p>The <a href="https://matomo.org/free-software/">open-source</a> nature of Matomo makes it one of the most secure web analytics platforms available. Through the <a href="https://matomo.org/security/">Matomo Bug Bounty Programme</a>, it is constantly being updated and improved by a passionate community of developers who are dedicated to fixing bugs, looking out for suspicious activity and ensuring the tool is secure and up to the highest of standards.</p><p>As is the nature of open-source, Matomo On-Premise is extremely flexible so you can design a solution that suits your specific needs. It’s also free, making it accessible for all.</p> </div> </div> <div class="elementor-element elementor-element-7fb8d24 elementor-widget elementor-widget-text-editor" data-id="7fb8d24" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>Data accuracy</h2> </div> </div> <div class="elementor-element elementor-element-d6a6b43 elementor-widget elementor-widget-text-editor" data-id="d6a6b43" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4><strong>Google Analytics</strong></h4><p>Google Analytics carries out data sampling and machine learning to fill gaps. In other words, after a certain threshold, only a portion (or sample) of the total amount of data collected is analysed. Instead of getting the complete picture with all your data, you get an assumption based on that sample.</p><p>In GA4 sampling automatically applies when you:</p><ul><li aria-level="1">Perform advanced analysis such as cohort analysis, exploration, segment overlap or funnel analysis with not enough data </li><li aria-level="1">Have over 10,000,000 data rows and generate any type of non-default report </li></ul><p>This causes uncertainty as businesses have to rely on assumptions to make crucial decisions.</p> </div> </div> <div class="elementor-element elementor-element-7438f6b elementor-widget elementor-widget-text-editor" data-id="7438f6b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4><strong>Matomo</strong></h4><p>Matomo, on the other hand, does not sample data so you can trust the data you’re seeing is complete and accurate. This is essential for data-driven businesses that need to make decisions based on accurate information. </p><p>In addition to data accuracy, here’s 6 other reasons you should <a href="https://matomo.org/blog/2022/05/migrate-from-google-analytics-to-matomo/">migrate from Google Analytics to Matomo</a>. </p> </div> </div> <div class="elementor-element elementor-element-06b4086 elementor-widget elementor-widget-image" data-id="06b4086" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1000" height="263" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMjAwIDMxNSIgd2lkdGg9IjEyMDAiIGhlaWdodD0iMzE1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGbWF0b21vLm9yZyUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMiUyRjA1JTJGMTUucG5nIiBkYXRhLXc9IjEyMDAiIGRhdGEtaD0iMzE1IiBkYXRhLWJpcD0iIj48L3N2Zz4=" data-spai="1" class="attachment-large size-large wp-image-54831" alt="Google Analytics Limitations" srcset=" " sizes="(max-width: 1000px) 100vw, 1000px" /><noscript data-spai="1"><img decoding="async" width="1000" height="263" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/05/15-1024x269.png" data-spai-egr="1" class="attachment-large size-large wp-image-54831" alt="Google Analytics Limitations" srcset="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/05/15-1024x269.png 1024w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/05/15-450x118.png 450w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/05/15-768x202.png 768w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/05/15.png 1200w" sizes="(max-width: 1000px) 100vw, 1000px" /></noscript> </div> </div> <div class="elementor-element elementor-element-bd07f28 elementor-widget elementor-widget-text-editor" data-id="bd07f28" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>Data limits</h2> </div> </div> <div class="elementor-element elementor-element-2a6c32c elementor-widget elementor-widget-text-editor" data-id="2a6c32c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4><strong>Google Analytics</strong></h4><p>As a free tool, <a href="https://matomo.org/blog/what-is-google-analytics-data-sampling-and-whats-so-bad-about-it/">Google Analytics has data limits</a> in place, and once you exceed 10 million hits to your site, new data will not be processed.</p><p>In order to <a href="https://matomo.org/blog/2021/12/exceeded-google-analytics-10m-hits-data-limit-now-what/">increase Google Analytics’ data limits</a>, you’d need to pay ~USD130,000 a year to upgrade to GA 360. For most users, this is not a viable option.</p><p>Google Analytics has no shortage of limitations. Discover the <a href="https://matomo.org/blog/2022/05/google-analytics-limitations/">10 key limitations of Google Analytics</a> that you should be aware of.</p> </div> </div> <div class="elementor-element elementor-element-2e8d89d elementor-widget elementor-widget-text-editor" data-id="2e8d89d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4><strong>Matomo</strong></h4><p>On the flip side, Matomo has <a href="https://matomo.org/no-data-limitations-with-matomo/">no data limits</a>. So you can track as much data as you need without worrying about exceeding your quota. This makes Matomo a cost-effective option for businesses with high traffic levels or complex data sets. See our <a href="https://matomo.org/pricing/">pricing page</a> for more.</p> </div> </div> <div class="elementor-element elementor-element-b03f66e elementor-widget elementor-widget-menu-anchor" data-id="b03f66e" data-element_type="widget" data-widget_type="menu-anchor.default"> <div class="elementor-widget-container"> <div class="elementor-menu-anchor" id="privacy"></div> </div> </div> <div class="elementor-element elementor-element-2e65852 elementor-widget elementor-widget-text-editor" data-id="2e65852" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>Matomo Features</h2> </div> </div> <div class="elementor-element elementor-element-e7f0999 elementor-widget elementor-widget-text-editor" data-id="e7f0999" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In this section, we’ll cover a bit more about the features that Matomo offers that Google Analytics does not.</p> </div> </div> <div class="elementor-element elementor-element-51481fa elementor-widget elementor-widget-text-editor" data-id="51481fa" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Built-in Tag Manager</h3><p>Unlike Google Tag Manager, the <a href="https://matomo.org/free-tag-manager/">Matomo Tag Manager</a> is built into the tool for a consistent and efficient user experience.</p><p>Matomo Tag Manager helps you manage and unify all your tracking and marketing tags so they can be found in one place. It can make your life easier as you’re able to modify these tags without the need for a developer to make the changes for you. By bringing changes to your website faster, you can reduce costs and gain insights quickly.</p> </div> </div> <div class="elementor-element elementor-element-3889356 elementor-widget elementor-widget-image" data-id="3889356" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1000" height="263" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMjAwIDMxNSIgd2lkdGg9IjEyMDAiIGhlaWdodD0iMzE1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGbWF0b21vLm9yZyUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMiUyRjA1JTJGQmxvZy1GZWF0dXJlLUltYWdlczcucG5nIiBkYXRhLXc9IjEyMDAiIGRhdGEtaD0iMzE1IiBkYXRhLWJpcD0iIj48L3N2Zz4=" data-spai="1" class="attachment-large size-large wp-image-54833" alt="" srcset=" " sizes="(max-width: 1000px) 100vw, 1000px" /><noscript data-spai="1"><img decoding="async" width="1000" height="263" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/05/Blog-Feature-Images7-1024x269.png" data-spai-egr="1" class="attachment-large size-large wp-image-54833" alt="" srcset="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/05/Blog-Feature-Images7-1024x269.png 1024w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/05/Blog-Feature-Images7-450x118.png 450w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/05/Blog-Feature-Images7-768x202.png 768w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2022/05/Blog-Feature-Images7.png 1200w" sizes="(max-width: 1000px) 100vw, 1000px" /></noscript> </div> </div> <div class="elementor-element elementor-element-c50a4e8 elementor-widget elementor-widget-text-editor" data-id="c50a4e8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3><strong>Heatmaps<br /></strong></h3><p><a href="https://matomo.org/heatmaps/">Heatmaps</a> are used to quickly show you how your visitors are interacting with your website’s pages and to identify areas of interest.</p><p>Take out the guesswork by seeing where your users are clicking and how far down they’re scrolling. By identifying areas of your website that are getting more or less attention from users, you can fix pain points and make design and content changes to improve engagement. </p> </div> </div> <div class="elementor-element elementor-element-5e671e6 elementor-widget elementor-widget-image" data-id="5e671e6" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="450" height="293" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMjY3IDgyNSIgd2lkdGg9IjEyNjciIGhlaWdodD0iODI1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGbWF0b21vLm9yZyUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAxOCUyRjEyJTJGaGVhdG1hcHMtMi4xLWUxNjQzMzE1MDgyMTkwLmpwZyIgZGF0YS13PSIxMjY3IiBkYXRhLWg9IjgyNSIgZGF0YS1iaXA9IiI+PC9zdmc+" data-spai="1" class="attachment-medium size-medium wp-image-30846" alt="Heatmaps in Matomo" srcset=" " sizes="(max-width: 450px) 100vw, 450px" /><noscript data-spai="1"><img decoding="async" width="450" height="293" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2018/12/heatmaps-2.1-e1643315082190-450x293.jpg" data-spai-egr="1" class="attachment-medium size-medium wp-image-30846" alt="Heatmaps in Matomo" srcset="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2018/12/heatmaps-2.1-e1643315082190-450x293.jpg 450w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2018/12/heatmaps-2.1-e1643315082190-768x500.jpg 768w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2018/12/heatmaps-2.1-e1643315082190-1024x667.jpg 1024w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2018/12/heatmaps-2.1-e1643315082190.jpg 1267w" sizes="(max-width: 450px) 100vw, 450px" /></noscript> </div> </div> <div class="elementor-element elementor-element-58e784d elementor-widget elementor-widget-text-editor" data-id="58e784d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Session Recordings</h3><p><a href="https://matomo.org/session-recordings/">Session Recordings</a> help you understand user behaviour by recording their interactions with your website. You can see how they’re navigating your content. This lets you identify areas of confusion, understand their expectations and usage patterns and allows you to ultimately optimise your website for success. </p> </div> </div> <div class="elementor-element elementor-element-ba13346 elementor-widget elementor-widget-text-editor" data-id="ba13346" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Log Analytics</h3><p><span id="docs-internal-guid-6329fece-7fff-c256-b7c8-7e39651f1cef" style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><a href="https://matomo.org/log-analytics/">Log Analytics</a> is the most secure way to get insights for organisations that are highly sensitive about user data. Instead of embedding the JavaScript tracking code on your website, data becomes available through web server log files – giving you data through all your historical visitor sessions. This means you can get insights faster and at a higher level of security.</span></p> </div> </div> <div class="elementor-element elementor-element-f79df41 elementor-widget elementor-widget-image" data-id="f79df41" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <a href="https://matomo.org/analytics-forms/"> <img decoding="async" width="450" height="178" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA4NzcgMzQ2IiB3aWR0aD0iODc3IiBoZWlnaHQ9IjM0NiIgZGF0YS11PSJodHRwcyUzQSUyRiUyRm1hdG9tby5vcmclMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMTglMkYxMiUyRmZvcm1zLXVubmVjY2Vzc2FyeS1maWVsZHMuanBnIiBkYXRhLXc9Ijg3NyIgZGF0YS1oPSIzNDYiIGRhdGEtYmlwPSIiPjwvc3ZnPg==" data-spai="1" class="attachment-medium size-medium wp-image-31269" alt="" srcset=" " sizes="(max-width: 450px) 100vw, 450px" /><noscript data-spai="1"><img decoding="async" width="450" height="178" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2018/12/forms-unneccessary-fields-450x178.jpg" data-spai-egr="1" class="attachment-medium size-medium wp-image-31269" alt="" srcset="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2018/12/forms-unneccessary-fields-450x178.jpg 450w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2018/12/forms-unneccessary-fields-768x303.jpg 768w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2018/12/forms-unneccessary-fields.jpg 877w" sizes="(max-width: 450px) 100vw, 450px" /></noscript> </a> <figcaption class="widget-image-caption wp-caption-text">Form Analytics in Matomo </figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-612dd48 elementor-widget elementor-widget-text-editor" data-id="612dd48" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Form Analytics</h3><p><a href="https://matomo.org/analytics-forms/">Form Analytics</a> provides valuable insight by helping you understand how your forms are being used and identifying areas where users are struggling. By tracking form submissions, abandonments and errors you can find out where the friction points are and optimise to increase lead conversion rates. </p> </div> </div> <div class="elementor-element elementor-element-9fab385 elementor-widget elementor-widget-text-editor" data-id="9fab385" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3><strong>Media Analytics<br /></strong></h3><p><a href="https://matomo.org/media-analytics/">Media Analytics</a> tracks media engagement, so you can see which of your video and audio content are being viewed or listened to the most and for how long. This information is essential for understanding your audience and tailoring your content to their needs. You can use it to fine-tune your content strategy for maximum effectiveness. </p> </div> </div> <div class="elementor-element elementor-element-011faa6 elementor-widget elementor-widget-image" data-id="011faa6" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <a href="https://matomo.org/media-analytics/"> <img decoding="async" width="450" height="190" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAyMDQ4IDg2NiIgd2lkdGg9IjIwNDgiIGhlaWdodD0iODY2IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGbWF0b21vLm9yZyUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMCUyRjA5JTJGU2NyZWVuLVNob3QtMjAyMC0wOS0wMS1hdC0xMi41NS4zMC1QTS0yMDQ4eDg2Ni5wbmciIGRhdGEtdz0iMjA0OCIgZGF0YS1oPSI4NjYiIGRhdGEtYmlwPSIiPjwvc3ZnPg==" data-spai="1" class="attachment-medium size-medium wp-image-42589" alt="A screenshot of Matomo's Media Dashboard" srcset=" " sizes="(max-width: 450px) 100vw, 450px" /><noscript data-spai="1"><img decoding="async" width="450" height="190" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2020/09/Screen-Shot-2020-09-01-at-12.55.30-PM-450x190.png" data-spai-egr="1" class="attachment-medium size-medium wp-image-42589" alt="A screenshot of Matomo's Media Dashboard" srcset="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2020/09/Screen-Shot-2020-09-01-at-12.55.30-PM-450x190.png 450w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2020/09/Screen-Shot-2020-09-01-at-12.55.30-PM-1024x433.png 1024w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2020/09/Screen-Shot-2020-09-01-at-12.55.30-PM-768x325.png 768w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2020/09/Screen-Shot-2020-09-01-at-12.55.30-PM-1536x649.png 1536w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2020/09/Screen-Shot-2020-09-01-at-12.55.30-PM-2048x866.png 2048w" sizes="(max-width: 450px) 100vw, 450px" /></noscript> </a> <figcaption class="widget-image-caption wp-caption-text">Media Analytics in Matomo</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-348b6ff elementor-widget elementor-widget-text-editor" data-id="348b6ff" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Content Tracking</h3><div class="row"><div class="col-lg-12 col-sm-12 introduction"><p><a href="https://matomo.org/guide/reports/content-tracking/">Content Tracking</a> uncovers the performance of content on any page of your website.</p><p><span id="docs-internal-guid-d5700b5d-7fff-1f69-a688-225cdf03ea44" style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you’ve ever wondered how often a specific ad or a banner was displayed,viewed and interacted with, Content Tracking allows you to analyze the ratio of content impressions to content interactions. As soon as a visitor scrolls down the page and sees more ads/banners/blocks (any type of content), Matomo automatically logs the impression for each piece of content.</span><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p></div></div> </div> </div> <div class="elementor-element elementor-element-85319aa elementor-widget elementor-widget-text-editor" data-id="85319aa" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>GDPR Manager</h3><p>Take the uncertainty out of GDPR compliance with the <a href="https://matomo.org/gdpr-analytics/">GDPR Manager</a>. This feature ensures your users can easily exercise any of their following rights, e.g. their right to be informed, their right to withdraw consent and their right to erasure.</p> </div> </div> <div class="elementor-element elementor-element-4c4b494 elementor-widget elementor-widget-image" data-id="4c4b494" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="450" height="249" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxODMxIDEwMTUiIHdpZHRoPSIxODMxIiBoZWlnaHQ9IjEwMTUiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZtYXRvbW8ub3JnJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDE4JTJGMTIlMkZGaW5hbF8wMDEwX0dyYXBoaWMtNi1Sb2xsLVVwLVJlcG9ydGluZ3YyLnBuZyIgZGF0YS13PSIxODMxIiBkYXRhLWg9IjEwMTUiIGRhdGEtYmlwPSIiPjwvc3ZnPg==" data-spai="1" class="attachment-medium size-medium wp-image-30948" alt="" srcset=" " sizes="(max-width: 450px) 100vw, 450px" /><noscript data-spai="1"><img decoding="async" width="450" height="249" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2018/12/Final_0010_Graphic-6-Roll-Up-Reportingv2-450x249.png" data-spai-egr="1" class="attachment-medium size-medium wp-image-30948" alt="" srcset="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2018/12/Final_0010_Graphic-6-Roll-Up-Reportingv2-450x249.png 450w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2018/12/Final_0010_Graphic-6-Roll-Up-Reportingv2-768x426.png 768w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2018/12/Final_0010_Graphic-6-Roll-Up-Reportingv2-1024x568.png 1024w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2018/12/Final_0010_Graphic-6-Roll-Up-Reportingv2.png 1831w" sizes="(max-width: 450px) 100vw, 450px" /></noscript> </div> </div> <div class="elementor-element elementor-element-183f626 elementor-widget elementor-widget-text-editor" data-id="183f626" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Roll-Up Reporting</h3><p><a href="https://matomo.org/faq/roll-up-reporting/faq_23202/">Roll-Up Reporting</a> lets you aggregate data from multiple Matomo instances into one report. It saves you lots of time and helps you gain the insights you need instantly.</p><p>For Google Analytics, this feature is available but only in GA360 for 130k USD per year.</p> </div> </div> <div class="elementor-element elementor-element-278e722 elementor-widget elementor-widget-text-editor" data-id="278e722" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>White Label</h3><p>With <a href="https://matomo.org/guide/manage-matomo/white-label/">White Label web analytics</a>, you can put your own stamp on the platform by being able update the interface with your own branding. This gives your users a more cohesive analytics experience and allows your company to stand out.</p> </div> </div> <div class="elementor-element elementor-element-bdebe47 elementor-widget elementor-widget-menu-anchor" data-id="bdebe47" data-element_type="widget" data-widget_type="menu-anchor.default"> <div class="elementor-widget-container"> <div class="elementor-menu-anchor" id="privacy"></div> </div> </div> <div class="elementor-element elementor-element-03d3ed8 elementor-widget elementor-widget-text-editor" data-id="03d3ed8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>Pricing</h2> </div> </div> <div class="elementor-element elementor-element-07eac9d elementor-widget elementor-widget-text-editor" data-id="07eac9d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Google Analytics</strong></p><p>While Google Analytics is a free web analytics tool, there’s a costly price to pay for using it. Not only do you have to deal with data sampling, data limits, privacy concerns and non-compliance, you also risk damaging your reputation and breaking your customers’ trust.</p><p>Google Analytics’ infamous reputation for privacy breaches and misuse of personal data becomes a burden for users. Coupled with the uncertainty a move to Google Analytics 4 presents, the evidence becomes clear that Google Analytics users might be worse off in the long run. </p> </div> </div> <div class="elementor-element elementor-element-43be74f elementor-widget elementor-widget-text-editor" data-id="43be74f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4><strong>Matomo</strong></h4><p>Matomo On-Premise is free forever and Matomo Cloud starts out at 19 EUR per month for 50k hits.</p><p>While there is a small monthly investment required, there are invaluable benefits to gain, including:</p><ul><li aria-level="1">100% data ownership, giving you peace-of-mind that your visitor data is protected.</li><li>Reduce time and resources spent on compliance</li><li>Better insights through 100% accurate, unsampled data</li><li>Uncover more about how your visitors engage with your sites with additional behavioural analytics (A/B testing, Heatmaps, Session Recordings, etc.)</li></ul><p>See our <a href="https://matomo.org/pricing/">pricing page</a> for more details.</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-dba5f8e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dba5f8e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49bb98f" data-id="49bb98f" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d54d640 elementor-widget elementor-widget-spacer" data-id="d54d640" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-df977c3 elementor-widget elementor-widget-heading" data-id="df977c3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">One analytics tool to replace<br />them all</p> </div> </div> <div class="elementor-element elementor-element-061314a elementor-widget elementor-widget-spacer" data-id="061314a" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-0535d29 elementor-widget elementor-widget-text-editor" data-id="0535d29" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Matomo gives you access to deeper and more valuable insights.</p> </div> </div> <div class="elementor-element elementor-element-b7efaa7 elementor-widget elementor-widget-spacer" data-id="b7efaa7" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0322afc" data-id="0322afc" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-098e28d elementor-widget elementor-widget-spacer" data-id="098e28d" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-268833b elementor-widget__width-auto elementor-tablet-align-center elementor-hidden-tablet elementor-hidden-mobile elementor-align-center elementor-widget elementor-widget-button" data-id="268833b" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md" href="https://matomo.org/start-free-analytics-trial/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon elementor-align-icon-left"> <i aria-hidden="true" class="fas fa-cloud"></i> </span> <span class="elementor-button-text">Try Matomo for free</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-89c82cb elementor-widget elementor-widget-text-editor" data-id="89c82cb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>No credit card 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