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class="font-medium mb-1">Jul 03, 2022</p><h1 class="text-[26px] sm:text-title_42 font-medium sm:font-bold mb-3 text-navy-500">The DMI Guide to GA4</h1><div class="sm:flex justify-between items-baseline mb-5 sm:mb-0"><div class="flex flex-wrap gap-x-3 mb-5 sm:mb-2 lg:mb-5"><a href="/resources/ebooks"><p class="lime_underline">eBooks</p></a><div><span class="text-gray-400 pr-3">•</span><a href="/resources/categories/data-and-analytics"><span class="lime_underline capitalize">data and analytics</span></a></div><div><span class="text-gray-400 pr-3">•</span><a href="/resources/categories/search-engine-optimization"><span class="lime_underline capitalize">search engine optimization</span></a></div></div></div><div class="text-gray-400"><div><div class="flex gap-4 items-center"><a href="https://digitalmarketinginstitute.com/blog/authors/cathal-melinn"><div class="flex-none h-[60px]"><span class="dmi-gradient rounded-full w-[60px] h-[60px] inline-flex items-center justify-center 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It is being superseded by Google Analytics 4 (GA4) and Universal Analytics will be fully retired by 2023. GA4 is already the default version for anyone setting up a new Google Analytics account. 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He has extensive local and international experience working with top B2B and B2C brands across multiple industries.\u003c/p\u003e\n\n\u003cp\u003eOver his career, Cathal has worked client-side too, with digital marketing agencies and media owners, for brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia.\u003c/p\u003e\n\n\u003cp\u003eHe can be reached on LinkedIn \u003ca href=\"https://www.linkedin.com/in/cathalmelinn/\" target=\"_blank\"\u003ehere\u003c/a\u003e.\u003c/p\u003e"}}},"articleJsonData":{"type":"blocks","65087_block_image_top":{"id":65087,"block_name":"block_image_top","image":"https://mydmi.imgix.net/GA4_header.png?fm=jpg\u0026ixlib=php-4.1.0\u0026q=40\u0026w=870\u0026s=2f21090204f60c7d4ded0953d8bbd803","image_width":"2340","image_height":"1170","alt_text":"The DMI Guide to GA4"},"65088_block_wrapper":{"id":65088,"content":{"65089_block_text":{"block_name":"block_text","id":65089,"parent":"bloq_wrapper","data":{"content":"[[p]]Google Analytics is a fundamental part of any [[a href=\"https://digitalmarketinginstitute.com/blog/what-is-digital-marketing\" target=\"_blank\"]]digital marketing[[/a]] strategy.\u0026nbsp;Until 2020, the interface used by marketers was known as Universal Analytics. It is being superseded by Google Analytics 4 (GA4) and Universal Analytics will be [[a href=\"https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/\"]]fully retired by 2023[[/a]]. GA4 is already the default version for anyone setting up a new Google Analytics account.[[/p]]\n\n[[p]]This ebook serves as a handy guide to anyone who wants to set up Google Analytics 4. With the help of this guide, marketers who transition to GA4 from Universal Analytics will be able to locate all their favorite reports quickly and easily within the new GA4 environment; and new users of the platform will discover how to get the most from its key features.[[/p]]","large_text":"","transcript":""}},"65094_block_heading":{"block_name":"block_heading","id":65094,"parent":"bloq_wrapper","data":{"type":"h3","heading":"Download the Guide to GA4"}},"65093_block_text":{"block_name":"block_text","id":65093,"parent":"bloq_wrapper","data":{"content":"[[p]]This ebook covers the following topics:[[/p]]\n\n[[ul]]\n\t[[li]]What is GA4?[[/li]]\n\t[[li]]Why is setting up GA4 important?[[/li]]\n\t[[li]]Tracking the customer journey[[/li]]\n\t[[li]]Setting up and configuring GA4[[/li]]\n\t[[li]]GA4 reports[[/li]]\n\t[[li]]Preparing for the end of Universal Analytics[[/li]]\n[[/ul]]","large_text":"","transcript":""}},"65091_block_predefined":{"block_name":"block_predefined","id":65091,"parent":"bloq_showfor_public_showfor_free"},"block_related":{"block_name":"block_related","id":65096,"parent":"bloq_wrapper","data":[{"name":"DMI Team Talk: What makes GA4 different?","link":"https://digitalmarketinginstitute.com/resources/videos/dmi-team-talk-what-makes-ga4-different-a-guide-to-the-updated-version-of-google-analytics","new_window":"1"},{"name":"Why First-Party Data is More Important Than Ever and How to Use It","link":"https://digitalmarketinginstitute.com/blog/a-guide-to-ga4-vs-universal-analytics","new_window":"1"},{"name":"What Does an SEO Manager Do?","link":"https://digitalmarketinginstitute.com/blog/a-guide-to-ga4-vs-universal-analytics","new_window":"1"},{"name":"Webinar: SEO Quick Wins","link":"https://digitalmarketinginstitute.com/resources/webinars/webinar-seo-quick-wins","new_window":"1"}]},"end":"end"}},"end":"end"},"recommendedData":{"articles":{"premium":[{"entry_id":11116,"title":"Channel Performance Tracker","url_title":"channel-performance-tracker","entry_date":1700749620,"primary_topic":14,"card_type":"type-b","card_image":"channel_performance_tracker_Card.png","card_image_url":"https://mydmi.imgix.net/channel_performance_tracker_Card.png?crop=entropy\u0026fit=crop\u0026fm=auto\u0026h=180\u0026ixlib=php-4.1.0\u0026q=40\u0026w=340\u0026s=a870da1f211f4092125f0ddc91823385","content_type":"toolkits"}],"free":[{"entry_id":3350137,"title":"The Google API Documentation Leak: 10 Insights for Digital Marketers","url_title":"the-google-api-documentation-leak-10-insights-for-digital-marketers","entry_date":1718717100,"primary_topic":14,"card_type":"type-a","card_image":"Google_Leak_Card.jpg","card_image_url":"https://mydmi.imgix.net/Google_Leak_Card.jpg?crop=entropy\u0026fit=crop\u0026fm=auto\u0026h=180\u0026ixlib=php-4.1.0\u0026q=40\u0026w=340\u0026s=ba74f1457a7359f877f425931dc17481","content_type":"articles"},{"entry_id":131532,"title":"What Is Google Analytics? 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