CINXE.COM

<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width"/><title>The State of Digital Skills & Corporate Training in 2023 | Digital Marketing Institute</title><meta name="description" content="In 2023, marketing, sales, L&D and HR leaders are doubling down on their efforts to upskill and reskill staff. This will not only help retain talent in a world crying out for skilled professionals but also help to upskill new hires quickly and effectively to succeed in their roles. But how are they doing that and what's effective? "/><meta property="og:title" content="The State of Digital Skills & Corporate Training in 2023 | Digital Marketing Institute"/><meta property="og:url" content="https://digitalmarketinginstitute.com/resources/ebooks/undefined"/><meta property="og:site_name" content="Digital Marketing Institute"/><meta property="og:description" content="In 2023, marketing, sales, L&D and HR leaders are doubling down on their efforts to upskill and reskill staff. This will not only help retain talent in a world crying out for skilled professionals but also help to upskill new hires quickly and effectively to succeed in their roles. But how are they doing that and what's effective? "/><meta property="og:image" content="https://v3assets.digitalmarketinginstitute.com/logos/dmi/open_graph.png"/><meta name="next-head-count" content="9"/><link rel="preload" href="/assets/fonts/gtamerica/expanded-black/gt-america-expanded-black.woff2" as="font" type="font/woff2" crossorigin="anonymous"/><link rel="preload" href="/assets/fonts/aeonik/regular/aeonik-regular.woff2?js49ro" as="font" type="font/woff2" crossorigin="anonymous"/><link rel="preload" href="/assets/fonts/aeonik/medium/aeonik-medium.woff2?js49ro" as="font" type="font/woff2" crossorigin="anonymous"/><link rel="preload" href="/assets/fonts/aeonik/bold/aeonik-bold.woff2?js49ro" as="font" type="font/woff2" crossorigin="anonymous"/><link rel="preload" href="/assets/fonts/aeonik/regular-italic/aeonik-regular-italic.woff2?js49ro" as="font" type="font/woff2" crossorigin="anonymous"/><link rel="icon" href="/favicon.ico"/><link rel="preload" href="/resources/_next/static/css/cc3823a09a176347.css" as="style" crossorigin=""/><link rel="stylesheet" href="/resources/_next/static/css/cc3823a09a176347.css" crossorigin="" data-n-g=""/><noscript data-n-css=""></noscript><script defer="" crossorigin="" nomodule="" src="/resources/_next/static/chunks/polyfills-c67a75d1b6f99dc8.js"></script><script src="//cdn.optimizely.com/js/21168220171.js" type="text/plain" data-cookiescript="accepted" data-cookiecategory="performance" defer="" data-nscript="beforeInteractive" crossorigin=""></script><script src="/resources/_next/static/chunks/webpack-3576e28be58a9bf1.js" defer="" crossorigin=""></script><script src="/resources/_next/static/chunks/framework-bbecb7d54330d002.js" defer="" crossorigin=""></script><script src="/resources/_next/static/chunks/main-79d4ea3622459fe5.js" defer="" crossorigin=""></script><script src="/resources/_next/static/chunks/pages/_app-ec96a0a1cf272aeb.js" defer="" crossorigin=""></script><script src="/resources/_next/static/chunks/388-6d8269034f54a5b7.js" defer="" crossorigin=""></script><script src="/resources/_next/static/chunks/370-013ce3063495e79a.js" defer="" crossorigin=""></script><script src="/resources/_next/static/chunks/pages/ebooks/%5Bslug%5D-d71c8f9c06597a56.js" defer="" crossorigin=""></script><script src="/resources/_next/static/n2N0bTZEAU23XiIEDiaA7/_buildManifest.js" defer="" crossorigin=""></script><script src="/resources/_next/static/n2N0bTZEAU23XiIEDiaA7/_ssgManifest.js" defer="" crossorigin=""></script></head><body><div id="__next"><div><div data-component="dmi_header" class="w-full px-4 lg:px-1 text-navy bg-white sticky top-0 z-20 false"><div class="max-w-full sm:max-w-7xl mx-auto text-navy"><div data-component="dmi_top_header"><div class="pt-2 flex justify-between w-full items-center gap-4 sm:gap-8 h-16 relative"><div class="relative w-36 h-full"><a href="https://digitalmarketinginstitute.com" class="shrink-0 absolute top-1"><img src="https://dmi-next.imgix.net/600x308/c4d39ca79f/logo-full.png?auto=format" width="130" height="67" alt="DMI Logo"/></a></div><div class="hidden lmd:flex gap-4 text-navy"><a href="https://my.digitalmarketinginstitute.com/resources/dashboard"><p>Courses</p></a><a class="font-medium relative" href="/resources"><p>Resources</p><span class="h-[3px] w-full dmi-gradient absolute top-[37px]"></span></a></div><div data-component="header_search" class="hidden sm:flex rounded-full bg-gray-200 h-9 grow items-center px-3 gap-2"><svg width="32" height="32" class="fill-current w-3 h-3 text-gray-500 flex-none" viewBox="0 0 32 32" version="1.1" role="img" aria-label="Search Icon"><path d="M31.626 29.743l-9.091-9.091c4.241-5.242 3.636-12.887-1.376-17.398s-12.678-4.309-17.446 0.459c-4.768 4.768-4.97 12.434-0.459 17.446s12.155 5.617 17.398 1.376l9.091 9.091c0.523 0.505 1.353 0.498 1.867-0.016s0.521-1.345 0.016-1.867zM12.703 22.693c-5.517 0-9.989-4.472-9.989-9.989s4.472-9.989 9.989-9.989c5.517 0 9.989 4.472 9.989 9.989-0.006 5.515-4.475 9.983-9.989 9.989z"></path></svg><input type="text" class="w-full bg-transparent border-none outline-none" placeholder="Keyword search..."/></div><div class="flex gap-3 sm:gap-4 items-center"><a id="sign-in-cta" href="https://my.digitalmarketinginstitute.com/auth/login?redirect=/resources/ebooks/the-state-of-digital-skills-and-corporate-training" class="font-medium">Sign In</a><button class="bg-green text-white py-1 px-3 rounded hover:bg-green-600 transition-all duration-300"><a href="https://digitalmarketinginstitute.com/students/courses?view-courses-totf-nav" class="menu_cta"><p> <span class="hidden lmd:inline-block">View</span> Courses</p></a></button><button class="lmd:hidden"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="24" height="24" class="fill-current text-gray-500" viewBox="0 0 32 32" role="img" aria-label="Icon Icon"><path d="M1.6 6.4h28.8c0.884 0 1.6 0.716 1.6 1.6s-0.716 1.6-1.6 1.6h-28.8c-0.884 0-1.6-0.716-1.6-1.6s0.716-1.6 1.6-1.6zM1.6 14.4h28.8c0.884 0 1.6 0.716 1.6 1.6s-0.716 1.6-1.6 1.6h-28.8c-0.884 0-1.6-0.716-1.6-1.6s0.716-1.6 1.6-1.6zM1.6 22.4h28.8c0.884 0 1.6 0.716 1.6 1.6s-0.716 1.6-1.6 1.6h-28.8c-0.884 0-1.6-0.716-1.6-1.6s0.716-1.6 1.6-1.6z"></path></svg></button><div data-component="MobileNav" class="fixed inset-0 z-40 invisible"><div class="w-full bg-navy absolute top-0 left-0 h-full transition-all duration-300 ease-out translate-x-full"><div class="flex justify-between items-center p-7"><a class="shrink-0" href="/resources/blog"><img src="https://a.storyblok.com/f/55452/400x400/b3e1411fea/logo-small.png" loading="lazy" width="30" height="30"/></a><button><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="24px" height="24px" class="fill-current text-white hover:text-gray-200 cursor-pointer" viewBox="0 0 32 32" role="img" aria-label="Close Icon"><path d="M16 0c-8.837 0-16 7.163-16 16s7.163 16 16 16c8.837 0 16-7.163 16-16 0-4.243-1.686-8.313-4.686-11.314s-7.070-4.686-11.314-4.686zM21.572 20.668c0.243 0.251 0.239 0.65-0.008 0.897s-0.646 0.25-0.897 0.008l-4.668-4.668-4.668 4.668c-0.251 0.243-0.65 0.239-0.897-0.008s-0.25-0.646-0.008-0.897l4.668-4.668-4.668-4.668c-0.166-0.161-0.233-0.399-0.175-0.622s0.233-0.399 0.457-0.457c0.224-0.059 0.462 0.008 0.622 0.175l4.668 4.668 4.668-4.668c0.161-0.166 0.399-0.233 0.622-0.175s0.398 0.233 0.457 0.457c0.059 0.224-0.008 0.462-0.175 0.622l-4.668 4.668 4.668 4.668z"></path></svg></button></div><div class="flex flex-col justify-center w-full items-center text-center mt-40"><ul class="text-white text-lg"><li><a href="https://my.digitalmarketinginstitute.com/auth/login?redirect=/resources" class="py-3 block transform transition-opacity duration-[400ms] ">Login</a></li><li><a href="https://digitalmarketinginstitute.com/students/courses?view-courses-totf-nav" class="py-3 block transform transition-opacity duration-[400ms] ">View Courses</a></li><li><p class="py-3 block transform transition-opacity duration-[400ms] "> - - -</p></li><li><a href="https://my.digitalmarketinginstitute.com/courses" class="py-3 block transform transition-opacity duration-[400ms] ">Courses</a></li><li><a href="https://my.digitalmarketinginstitute.com/" class="py-3 block transform transition-opacity duration-[400ms] ">Resources</a></li></ul></div></div></div></div></div><div class="hidden sm:block h-0.5 ml-16 lmd:mr-0 bg-white header-separator"></div></div><div data-component="dmi_subheader" class="pt-6 lmd:pt-4 relative"><nav class="overflow-x-scroll sm:overflow-visible no-scrollbar"><ul class="flex gap-5 justify-center text-sm w-max mx-auto"><li class="whitespace-nowrap group h-[34px] "><a href="/resources"><p class="pb-2.5 inline-block h-full group-hover:border-b-2 text-navy font-bold border-b-2 border-navy"><span class="pr-1"><svg width="20" height="20" viewBox="0 0 512 512" class="fill-current inline-block h-4 text-navy" version="1.1" xmlns="http://www.w3.org/2000/svg" role="img" aria-label="Trending Icon"><path d="M352 0l-288 288h176l-80 224 288-288h-176z"></path></svg></span>Trending</p></a></li><li class="whitespace-nowrap group h-[34px] "><a href="https://digitalmarketinginstitute.com/blog" class="h-4 text-gray-500 inline-block"><p class="pb-2.5 inline-block group-hover:border-b-2 h-[34px] text-gray-500">Articles</p></a></li><li class="whitespace-nowrap group h-[34px] "><a href="https://digitalmarketinginstitute.com/resources/lessons" class="h-4 text-gray-500 inline-block"><p class="pb-2.5 inline-block group-hover:border-b-2 h-[34px] text-gray-500">Micro Lessons</p></a></li><li class="whitespace-nowrap group h-[34px] "><a href="https://digitalmarketinginstitute.com/resources/skills-test" class="h-4 text-gray-500 inline-block"><p class="pb-2.5 inline-block group-hover:border-b-2 h-[34px] text-gray-500">Skill Test</p></a></li><li class="whitespace-nowrap group h-[34px] "><a href="/resources/toolkits"><p class="pb-2.5 inline-block h-full group-hover:border-b-2 text-gray-500">Toolkits</p></a></li><li class="whitespace-nowrap group h-[34px] "><a href="/resources/webinars"><p class="pb-2.5 inline-block h-full group-hover:border-b-2 text-gray-500">Webinars</p></a></li><li class="whitespace-nowrap group h-[34px] "><a href="/resources/ebooks"><p class="pb-2.5 inline-block h-full group-hover:border-b-2 text-gray-500">eBooks</p></a></li><li class="whitespace-nowrap group h-[34px] "><a href="/resources/premium"><p class="pb-2.5 inline-block h-full group-hover:border-b-2 text-gray-500">Premium</p></a></li><li class="hidden sm:block relative"><div class="flex gap-2 cursor-pointer text-gray-500"><p>More</p><svg height="20" width="20" class="fill-current undefined text-gray-500 w-3 transition-all duration-200 translate-y-[3px]" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 125" role="img" aria-label="Dropdown Arrow"><g><path d="M47,73.7L6.5,33.2C4.8,31.5,4.5,28.8,6,27c1.7-2.1,4.8-2.2,6.7-0.3L47,61c1.6,1.6,4.3,1.6,5.9,0l34.3-34.3 c1.8-1.8,4.6-1.8,6.4,0c1.8,1.8,1.8,4.6,0,6.4L53,73.7C51.3,75.4,48.7,75.4,47,73.7z"></path></g></svg></div><ul class="absolute top-3.5 -left-20 pl-4 pr-12 rounded-md shadow-md border border-gray-50 bg-white transition-all duration-200 invisible opacity-0"><li class="whitespace-nowrap group my-4 w-24 h-[22px] "><a href="/resources/podcasts"><p class="pb-2.5 inline-block h-full group-hover:border-b-2 text-gray-500">Podcasts</p></a></li><li class="whitespace-nowrap group my-4 w-24 h-[22px] "><a href="/resources/videos"><p class="pb-2.5 inline-block h-full group-hover:border-b-2 text-gray-500">Videos</p></a></li><li class="whitespace-nowrap group my-4 w-24 h-[22px] "><a href="/resources/glossary"><p class="pb-2.5 inline-block h-full group-hover:border-b-2 text-gray-500">Glossary</p></a></li><li class="whitespace-nowrap group my-4 w-24 h-[22px] "><a href="/resources/presentations"><p class="pb-2.5 inline-block h-full group-hover:border-b-2 text-gray-500">Presentations</p></a></li><li class="whitespace-nowrap group my-4 w-24 h-[22px] "><a href="/resources/case-studies"><p class="pb-2.5 inline-block h-full group-hover:border-b-2 text-gray-500">Case Studies</p></a></li></ul></li><li class="whitespace-nowrap group h-[34px] sm:hidden"><a href="/resources/podcasts"><p class="pb-2.5 inline-block h-full group-hover:border-b-2 text-gray-500">Podcasts</p></a></li><li class="whitespace-nowrap group h-[34px] sm:hidden"><a href="/resources/videos"><p class="pb-2.5 inline-block h-full group-hover:border-b-2 text-gray-500">Videos</p></a></li><li class="whitespace-nowrap group h-[34px] sm:hidden"><a href="/resources/glossary"><p class="pb-2.5 inline-block h-full group-hover:border-b-2 text-gray-500">Glossary</p></a></li><li class="whitespace-nowrap group h-[34px] sm:hidden"><a href="/resources/presentations"><p class="pb-2.5 inline-block h-full group-hover:border-b-2 text-gray-500">Presentations</p></a></li><li class="whitespace-nowrap group h-[34px] sm:hidden"><a href="/resources/case-studies"><p class="pb-2.5 inline-block h-full group-hover:border-b-2 text-gray-500">Case Studies</p></a></li></ul></nav><div class="absolute top-[22px] right-0 flex items-start pb-2.5 transition-opacity duration-300 sm:hidden opacity-100"><span class="leading-0 text-gray-300 px-2 bg-gradient-to-r from-transparent to-gray-200 h-6"></span></div></div></div></div><main><div class="w-full py-10 bg-white text-navy"><div data-component="article_header" class="max-w-full sm:max-w-6xl mx-auto"><div class="w-full lg:max-w-6xl px-5 md:px-8 lg:px-4 xl:px-2"><div class="flex justify-end mb-3"><a href="/resources/ebooks"><p class="font-medium hover:text-green transition-colors duration-300">← Back to eBooks</p></a></div><div class="lmd:pl-4 lg:grid lg:grid-cols-2 gap-4"><div class="flex flex-col justify-center text-gray-600 pb-5 pb-10 lg:pb-0"><p class="font-medium mb-1">Aug 03, 2023</p><h1 class="text-[26px] sm:text-title_42 font-medium sm:font-bold mb-3 text-navy-500">The State of Digital Skills & Corporate Training in 2023</h1><div class="sm:flex justify-between items-baseline mb-5 sm:mb-0"><div class="flex flex-wrap gap-x-3 mb-5 sm:mb-2 lg:mb-5"><a href="/resources/ebooks"><p class="lime_underline">eBooks</p></a><div><span class="text-gray-400 pr-3">•</span><a href="/resources/categories/news"><span class="lime_underline capitalize">news</span></a></div><div><span class="text-gray-400 pr-3">•</span><a href="/resources/categories/digital-management-and-leadership"><span class="lime_underline capitalize">digital management and leadership</span></a></div></div></div><div class="text-gray-400"><div><div class="flex gap-4 items-center"><div class="flex-none h-[60px]"><span class="dmi-gradient rounded-full w-[60px] h-[60px] inline-flex items-center justify-center hover:shadow-lg transition-all duration-300"><img src="https://mydmi.imgix.net/Clodagh_OBrien_headshot.jpg?fit=crop&h=200&ixlib=php-4.1.0&w=200&s=7d2939dde19920724c258eea4b92d84a" loading="lazy" width="58" height="58" class="w-15 border-[3px] border-white rounded-full m-0.5" alt="Clodagh O'Brien photo"/></span></div><div><p class="text-navy font-medium">by Clodagh O'Brien</p><p>Posted on Aug 03, 2023</p></div></div></div></div></div><div class="min-h-[280px] lg:min-h-[400px] bg-cover bg-center" style="background-image:url(https://mydmi.imgix.net/Library_Header_2340x1170px_Corporate_Digital_Skills_%E2%80%A8Gap__Training_Report_2023.png?fm=jpg&ixlib=php-4.1.0&q=40&w=870&s=a8437223c044509660015008b95f9bdd)"></div></div></div></div><div data-component="article_body" class="max-w-full py-5 sm:max-w-6xl mx-auto"><div class="w-full lg:max-w-6xl px-5 md:px-8 lg:px-4 xl:px-2 py-5"><div class="grid grid-cols-12"><div class="col-span-12 md:col-span-8 lmd:col-span-9 lmd:pl-4 grid grid-cols-12"><div class="col-span-1 hidden lmd:block"><div data-component="article_actions" class="sticky top-36"><div class="flex flex-col gap-4"><p class="text-navy font-medium false hidden">Share via:</p><a href="http://www.facebook.com/share.php?u=https://digitalmarketinginstitute.com/ebooks/the-state-of-digital-skills-and-corporate-training" target="_blank"><div class="border border-gray-200 w-9 h-9 cursor-pointer rounded-full group relative flex items-center justify-center hover:bg-gray-400 transition-colors duration-300"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="18px" height="18px" class="fill-current text-gray-400 group-hover:text-white transition-colors duration-300" viewBox="0 0 512 512" role="img" aria-label="Facebook Icon"><path d="M304 96h80v-96h-80c-61.757 0-112 50.243-112 112v48h-64v96h64v256h96v-256h80l16-96h-96v-48c0-8.673 7.327-16 16-16z"></path></svg></div></a><a href="http://www.linkedin.com/shareArticle?mini=true&url=https://digitalmarketinginstitute.com/ebooks/the-state-of-digital-skills-and-corporate-training&source=digitalmarketinginstitute.com" target="_blank"><div class="border border-gray-200 w-9 h-9 cursor-pointer rounded-full group relative flex items-center justify-center hover:bg-gray-400 transition-colors duration-300"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="18px" height="18px" class="fill-current text-gray-400 group-hover:text-white transition-colors duration-300 mb-0.5" viewBox="0 0 512 512" role="img" aria-label="Linkedin Icon"><path d="M192 192h88.553v45.391h1.266c12.32-22.097 42.479-45.391 87.421-45.391 93.473 0 110.76 58.188 110.76 133.867v154.133h-92.305v-136.639c0-32.592-0.667-74.513-48.014-74.513-48.074 0-55.41 35.493-55.41 72.146v139.006h-92.271v-288z"></path><path d="M32 192h96v288h-96v-288z"></path><path d="M128 112c0 26.51-21.49 48-48 48s-48-21.49-48-48c0-26.51 21.49-48 48-48s48 21.49 48 48z"></path></svg></div></a><a href="https://twitter.com/intent/tweet?text=https://digitalmarketinginstitute.com/ebooks/the-state-of-digital-skills-and-corporate-training" target="_blank"><div class="border border-gray-200 w-9 h-9 cursor-pointer rounded-full group relative flex items-center justify-center hover:bg-gray-400 transition-colors duration-300"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="18px" height="18px" class="fill-current text-gray-400 group-hover:text-white transition-colors duration-300" viewBox="0 0 512 512" role="img" aria-label="Twitter Icon"><path d="M403.229 0h78.506L310.219 196.04 512 462.799H354.002L230.261 301.007 88.669 462.799h-78.56l183.455-209.683L0 0h161.999l111.856 147.88L403.229 0zm-27.556 415.805h43.505L138.363 44.527h-46.68l283.99 371.278z"></path></svg></div></a></div></div></div><div class="col-span-12 lmd:col-span-11 lmd:pl-8 md:pr-10 lmd:pr-20 min-h-[381px]"><div data-status="free_article"><div data-status="free_content"><div data-component="content_blocks"></div></div></div></div></div><div class="col-span-12 md:col-span-4 lmd:col-span-3 mt-10 md:mt-0"><div class="sticky top-36"><div id="relatedBanner" class="border-2 border-purple pt-2.5 related-banner"><div class="px-2"><h4 class="uppercase font-gt font-bold text-left text-navy px-2"> Related Free Video Lessons</h4><ul class=""><li class="flex pt-3 pb-4 border-b border-gray-200"><div class="pl-2 flex items-center justify-center pr-3"><div class="h-6 w-6 rounded-full bg-purple text-white text-lg leading-0 flex justify-center"><span class="-translate-y-1">▶</span></div></div><a href="https://digitalmarketinginstitute.com/resources/lessons/dealing-with-conflicts-and-crises_building-agreement_1fkm" target="_blank" class="group"><div class="pr-4"><span class="text-gray-600 text-sm">Dealing With Conflicts and Crises</span><span class="block font-medium text-navy group-hover:text-green transition-colors duration-300">Building Agreement</span></div></a></li><li class="flex pt-3 pb-4 border-b border-gray-200"><div class="pl-2 flex items-center justify-center pr-3"><div class="h-6 w-6 rounded-full bg-purple text-white text-lg leading-0 flex justify-center"><span class="-translate-y-1">▶</span></div></div><a href="https://digitalmarketinginstitute.com/resources/lessons/building-effective-teams_deciding-which-tasks-to-delegate_4dp5" target="_blank" class="group"><div class="pr-4"><span class="text-gray-600 text-sm">Building Effective Teams</span><span class="block font-medium text-navy group-hover:text-green transition-colors duration-300">Deciding Which Tasks to Delegate</span></div></a></li><li class="flex pt-3 pb-4 border-b border-gray-200"><div class="pl-2 flex items-center justify-center pr-3"><div class="h-6 w-6 rounded-full bg-purple text-white text-lg leading-0 flex justify-center"><span class="-translate-y-1">▶</span></div></div><a href="https://digitalmarketinginstitute.com/resources/lessons/foundations-of-digital_key-concepts-of-digital_efec" target="_blank" class="group"><div class="pr-4"><span class="text-gray-600 text-sm">Foundations of Digital</span><span class="block font-medium text-navy group-hover:text-green transition-colors duration-300">Key Concepts of Digital</span></div></a></li><li class="flex pt-3 pb-4 "><div class="pl-2 flex items-center justify-center pr-3"><div class="h-6 w-6 rounded-full bg-purple text-white text-lg leading-0 flex justify-center"><span class="-translate-y-1">▶</span></div></div><a href="https://digitalmarketinginstitute.com/resources/lessons/digital-leadership_digital-transformation_xwcb" target="_blank" class="group"><div class="pr-4"><span class="text-gray-600 text-sm">Digital Leadership</span><span class="block font-medium text-navy group-hover:text-green transition-colors duration-300">Digital Transformation</span></div></a></li></ul></div><a href="/resources/courses"><div class="bg-purple py-2.5 hover:bg-purple-600 duration-300 transition-colors text-white text-center font-medium "><p>View Courses</p></div></a></div></div></div></div></div></div><div data-component="article_footer" class="w-full lg:max-w-6xl mx-auto px-5 md:px-8 lg:px-4 xl:px-2 pt-10 pb-20"><div class="grid grid-cols-12"><div class="col-span-12 md:col-span-9 sm:pl-4 md:pr-20 grid grid-cols-12"><div class="col-span-12 md:col-span-11 lmd:col-start-2 lmd:pl-8"><div data-component="article_actions" class="flex justify-between pb-10"><div class="flex flex-row gap-3 items-center order-first"><p class="text-navy font-medium false ">Share via:</p><a href="http://www.facebook.com/share.php?u=https://digitalmarketinginstitute.com/ebooks/the-state-of-digital-skills-and-corporate-training" target="_blank"><div class="border border-gray-200 w-9 h-9 cursor-pointer rounded-full group relative flex items-center justify-center hover:bg-gray-400 transition-colors duration-300"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="18px" height="18px" class="fill-current text-gray-400 group-hover:text-white transition-colors duration-300" viewBox="0 0 512 512" role="img" aria-label="Facebook Icon"><path d="M304 96h80v-96h-80c-61.757 0-112 50.243-112 112v48h-64v96h64v256h96v-256h80l16-96h-96v-48c0-8.673 7.327-16 16-16z"></path></svg></div></a><a href="http://www.linkedin.com/shareArticle?mini=true&url=https://digitalmarketinginstitute.com/ebooks/the-state-of-digital-skills-and-corporate-training&source=digitalmarketinginstitute.com" target="_blank"><div class="border border-gray-200 w-9 h-9 cursor-pointer rounded-full group relative flex items-center justify-center hover:bg-gray-400 transition-colors duration-300"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="18px" height="18px" class="fill-current text-gray-400 group-hover:text-white transition-colors duration-300 mb-0.5" viewBox="0 0 512 512" role="img" aria-label="Linkedin Icon"><path d="M192 192h88.553v45.391h1.266c12.32-22.097 42.479-45.391 87.421-45.391 93.473 0 110.76 58.188 110.76 133.867v154.133h-92.305v-136.639c0-32.592-0.667-74.513-48.014-74.513-48.074 0-55.41 35.493-55.41 72.146v139.006h-92.271v-288z"></path><path d="M32 192h96v288h-96v-288z"></path><path d="M128 112c0 26.51-21.49 48-48 48s-48-21.49-48-48c0-26.51 21.49-48 48-48s48 21.49 48 48z"></path></svg></div></a><a href="https://twitter.com/intent/tweet?text=https://digitalmarketinginstitute.com/ebooks/the-state-of-digital-skills-and-corporate-training" target="_blank"><div class="border border-gray-200 w-9 h-9 cursor-pointer rounded-full group relative flex items-center justify-center hover:bg-gray-400 transition-colors duration-300"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="18px" height="18px" class="fill-current text-gray-400 group-hover:text-white transition-colors duration-300" viewBox="0 0 512 512" role="img" aria-label="Twitter Icon"><path d="M403.229 0h78.506L310.219 196.04 512 462.799H354.002L230.261 301.007 88.669 462.799h-78.56l183.455-209.683L0 0h161.999l111.856 147.88L403.229 0zm-27.556 415.805h43.505L138.363 44.527h-46.68l283.99 371.278z"></path></svg></div></a></div></div><div class="py-5 my-4 md:my-10 border-t border-gray-200 flex gap-8"><div class="flex-none"><span class="dmi-gradient rounded-full w-[60px] h-[60px] inline-flex items-center justify-center"><img src="https://mydmi.imgix.net/Clodagh_OBrien_headshot.jpg?fit=crop&h=200&ixlib=php-4.1.0&w=200&s=7d2939dde19920724c258eea4b92d84a" loading="lazy" width="58" height="58" class="w-15 border-[3px] border-white rounded-full m-0.5" alt="Clodagh O'Brien photo"/></span></div><div class="w-full sm:pr-16 md:pr-0"><a href="https://digitalmarketinginstitute.com/blog/authors/clodagh-obrien"><h5 class="mb-2.5 font-gt uppercase">Clodagh O'Brien</h5></a><div class="mb-2.5 text-gray-500 author_text"><p>Clodagh O'Brien is a content creator, digital marketer and content strategist. She has created and managed content for many SMEs and global brands and is passionate about the digital marketing and the impact of technology on culture and society. You can find her on <a href="http://@clodaghob.bsky.social">Bluesky</a> or <a href="https://www.linkedin.com/in/obrienclodagh/" target="_blank">LinkedIn</a>. </p></div></div></div><div class="pt-5 border-t border-gray-200 categories"><ul class="flex flex-wrap capitalize text-gray-500 gap-y-0 gap-x-2.5"><li class="text-navy font-semibold mr-2.5">Categories:</li><li class="lime_underline"><a href="/resources/ebooks">ebooks</a></li><li>•</li><li><a class="lime_underline" href="/resources/categories/news">news</a><span class="pl-2.5 ">•</span></li><li><a class="lime_underline" href="/resources/categories/digital-management-and-leadership">digital management and leadership</a><span class="pl-2.5 hidden">•</span></li></ul></div></div></div></div></div><div data-component="article_recommended" class="bg-gray-100 py-10"><div class="max-w-full sm:max-w-6xl mx-auto py-2.5 px-5 md:px-8 lg:px-4 xl:px-2"><h3 class="text-2xl sm:text-3xl lg:text-4xl font-bold">Recomended For You</h3><div class="grid grid-cols-1 sm:grid-cols-2 lg:grid-cols-3 py-7 gap-8"><div class="grid grid-cols-4 gap-4 "><div class="overflow-hidden h-24 col-span-1 sm:col-span-2"><a aria-label="Go to article Webinar: Land your Dream Digital Marketing Job" href="/resources/webinars/webinar-land-your-dream-digital-marketing-job"><div class="bg-cover bg-center hover:scale-110 transition-all duration-300 w-full h-full" style="background-image:url(https://mydmi.imgix.net/Library_Card_A_Land_your_Dream_Digital_Marketing_Job_%281%29.png?crop=entropy&fit=crop&fm=auto&h=180&ixlib=php-4.1.0&q=40&w=340&s=ac16e686463eb4607a448791a868daeb)"></div></a></div><div class="col-span-3 sm:col-span-2"><a aria-label="Go to article Webinar: Land your Dream Digital Marketing Job" href="/resources/webinars/webinar-land-your-dream-digital-marketing-job"><p class="font-bold text-sm sm:text-base text-navy hover:text-navy-300 transition-colors duration-300"><span class="text-purple block capitalize">webinar:</span>Webinar: Land your Dream Digital Marketing Job</p></a></div></div><div class="grid grid-cols-4 gap-4 "><div class="overflow-hidden h-24 col-span-1 sm:col-span-2"><a aria-label="Go to article Webinar: Elevate Your Marketing Team with a Data-Driven Approach" href="/resources/webinars/webinar-elevate-your-marketing-team-with-a-data-driven-approach"><div class="bg-cover bg-center hover:scale-110 transition-all duration-300 w-full h-full" style="background-image:url(https://mydmi.imgix.net/Library_Card_A_Elevate_Your_Marketing_Team_with_a_Data-Driven_Approach_%281%29.png?crop=entropy&fit=crop&fm=auto&h=180&ixlib=php-4.1.0&q=40&w=340&s=90ba2e05fe24bcccb3a6152c1960ff64)"></div></a></div><div class="col-span-3 sm:col-span-2"><a aria-label="Go to article Webinar: Elevate Your Marketing Team with a Data-Driven Approach" href="/resources/webinars/webinar-elevate-your-marketing-team-with-a-data-driven-approach"><p class="font-bold text-sm sm:text-base text-navy hover:text-navy-300 transition-colors duration-300"><span class="text-purple block capitalize">webinar:</span>Webinar: Elevate Your Marketing Team with a Data-Driven Approach</p></a></div></div><div class="grid grid-cols-4 gap-4 "><div class="overflow-hidden h-24 col-span-1 sm:col-span-2"><a aria-label="Go to article 6 Strategies for Integrating Practical Skills into Digital Marketing Curriculums" href="/resources/ebooks/6-strategies-for-integrating-practical-skills-into-digital-marketing-curriculums"><div class="bg-cover bg-center hover:scale-110 transition-all duration-300 w-full h-full" style="background-image:url(https://mydmi.imgix.net/Library_card_6_Strategies_for_Integrating_Practical_Skills_into_Digital_Marketing_Curriculums-1.png?crop=entropy&fit=crop&fm=auto&h=180&ixlib=php-4.1.0&q=40&w=340&s=91d77bd8f9d290ca9e8f2fe818aaf793)"></div></a></div><div class="col-span-3 sm:col-span-2"><a aria-label="Go to article 6 Strategies for Integrating Practical Skills into Digital Marketing Curriculums" href="/resources/ebooks/6-strategies-for-integrating-practical-skills-into-digital-marketing-curriculums"><p class="font-bold text-sm sm:text-base text-navy hover:text-navy-300 transition-colors duration-300"><span class="text-purple block capitalize">ebook:</span>6 Strategies for Integrating Practical Skills into Digital Marketing Curriculums</p></a></div></div><div class="grid grid-cols-4 gap-4 "><div class="overflow-hidden h-24 col-span-1 sm:col-span-2"><a href="https://digitalmarketinginstitute.com/blog/how-to-make-money-as-a-service-based-business-owner" aria-label="Go to article How to Make Money as a Service-Based Business Owner"><div class="bg-cover bg-center hover:scale-110 transition-all duration-300 w-full h-full" style="background-image:url(https://mydmi.imgix.net/Blog_Card_How_to_make_money_as_a_service-based_business_owner.png?crop=entropy&fit=crop&fm=auto&h=180&ixlib=php-4.1.0&q=40&w=340&s=17f066d4eb017dbcd9f598527c539feb)"></div></a></div><div class="col-span-3 sm:col-span-2"><a href="https://digitalmarketinginstitute.com/blog/how-to-make-money-as-a-service-based-business-owner" aria-label="Go to article How to Make Money as a Service-Based Business Owner"><p class="font-bold text-sm sm:text-base text-navy hover:text-navy-300 transition-colors duration-300"><span class="text-purple block capitalize">article:</span>How to Make Money as a Service-Based Business Owner</p></a></div></div><div class="grid grid-cols-4 gap-4 "><div class="overflow-hidden h-24 col-span-1 sm:col-span-2"><a href="https://digitalmarketinginstitute.com/blog/how-to-use-ai-in-your-job-search" aria-label="Go to article How to Use AI in Your Job Search"><div class="bg-cover bg-center hover:scale-110 transition-all duration-300 w-full h-full" style="background-image:url(https://mydmi.imgix.net/AI_Job_Search_Card.jpg?crop=entropy&fit=crop&fm=auto&h=180&ixlib=php-4.1.0&q=40&w=340&s=622554d1cfee246689a8484f98943057)"></div></a></div><div class="col-span-3 sm:col-span-2"><a href="https://digitalmarketinginstitute.com/blog/how-to-use-ai-in-your-job-search" aria-label="Go to article How to Use AI in Your Job Search"><p class="font-bold text-sm sm:text-base text-navy hover:text-navy-300 transition-colors duration-300"><span class="text-purple block capitalize">article:</span>How to Use AI in Your Job Search</p></a></div></div><div class="grid grid-cols-4 gap-4 "><div class="overflow-hidden h-24 col-span-1 sm:col-span-2"><a href="https://digitalmarketinginstitute.com/blog/can-you-get-a-digital-marketing-job-without-any-experience" aria-label="Go to article Can You Get a Digital Marketing Job Without Any Experience?"><div class="bg-cover bg-center hover:scale-110 transition-all duration-300 w-full h-full" style="background-image:url(https://mydmi.imgix.net/get-a-digital-marketing-job-without-any-experience.jpg?crop=entropy&fit=crop&fm=auto&h=180&ixlib=php-4.1.0&q=40&w=340&s=79d89873a7582c60492e4418030a4aff)"></div></a></div><div class="col-span-3 sm:col-span-2"><a href="https://digitalmarketinginstitute.com/blog/can-you-get-a-digital-marketing-job-without-any-experience" aria-label="Go to article Can You Get a Digital Marketing Job Without Any Experience?"><p class="font-bold text-sm sm:text-base text-navy hover:text-navy-300 transition-colors duration-300"><span class="text-purple block capitalize">article:</span>Can You Get a Digital Marketing Job Without Any Experience?</p></a></div></div></div></div></div><script data-component="article_schema" type="application/ld+json">{"@context":"http://schema.org","@type":"NewsArticle","mainEntityOfPage":{"@type":"WebPage","@id":"https://digitalmarketinginstitute.com/ebooks/the-state-of-digital-skills-and-corporate-training"},"headline":"The State of Digital Skills & Corporate Training in 2023","image":{"@type":"ImageObject","url":"https://mydmi.imgix.net/Library_card_Corporate_Digital_Skills_%E2%80%A8Gap__Training_Report_2023.png?crop=edges&fit=crop&fm=auto&h=1260&ixlib=php-4.1.0&q=40&w=2400&s=1b6062aafb519a883edca14893b40463","width":800,"height":600},"author":{"@type":"Person","name":"Clodagh O'Brien","image":"https://mydmi.imgix.net/Clodagh_OBrien_headshot.jpg?fit=crop&h=200&ixlib=php-4.1.0&w=200&s=7d2939dde19920724c258eea4b92d84a","url":"https://digitalmarketinginstitute.com/blog/authors/clodagh-obrien\"","@id":"https://digitalmarketinginstitute.com/blog/authors/clodagh-obrien#author","sameAs":["{author_links:url}"]},"datePublished":"2023-08-03T10:00:00.000-00:00","dateModified":"2024-08-27T09:42:33.000-00:00","publisher":{"@type":"Organization","name":"Digital Marketing Institute","logo":{"@type":"ImageObject","url":"https://digitalmarketinginstitute.com/assets-v3/images/design/logo.png","width":32,"height":32}},"description":"The global workforce has seen enormous change over the past few years. The skills people need are changing as companies look to harness new technologies (just look at the explosion in AI) and have a presence online to attract and engage customers.  That’s why in 2023, marketing, sales, L&D and HR leaders are doubling down on their efforts to upskill and reskill staff. This will not only help to retain..."}</script></div></main><div data-component="dmi_footer" class="w-full bg-white px-5"><nav class="flex flex-col items-center sm:flex-row max-w-full sm:max-w-6xl py-5 mx-auto border-t border-gray-200 gap-10"><a class="shrink-0" href="/resources"><img src="https://a.storyblok.com/f/55452/600x308/802321f89d/logo-footer.png" loading="lazy" width="120" height="62" alt="DMI logo"/></a><div class="text-sm text-navy w-full"><ul class="flex gap-1 list-none mb-1 justify-center sm:justify-normal items-center"><li class="font-bold rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a href="https://my.digitalmarketinginstitute.com/resources/courses" class="py-0.5 px-2.5 block"><p>Courses</p></a></li><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a class="py-0.5 px-2.5 block" href="/resources"><p class=" font-bold">Resources</p></a></li></ul><div class="lg:flex justify-between w-full"><ul class="flex flex-wrap list-none gap-1 justify-center sm:justify-normal"><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a href="https://digitalmarketinginstitute.com/blog" class="py-0.5 px-2.5 block"><p class=" ">Articles</p></a></li><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a href="https://digitalmarketinginstitute.com/blog-topics" class="py-0.5 px-2.5 block"><p class=" ">Blog Topics</p></a></li><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a class="py-0.5 px-2.5 block" href="/resources/lessons"><p class=" ">Lessons</p></a></li><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a class="py-0.5 px-2.5 block" href="/resources/toolkits"><p class=" ">Toolkits</p></a></li><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a class="py-0.5 px-2.5 block" href="/resources/presentations"><p class=" ">Presentations</p></a></li><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a class="py-0.5 px-2.5 block" href="/resources/videos"><p class=" ">Videos</p></a></li><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a class="py-0.5 px-2.5 block" href="/resources/webinars"><p class=" ">Webinars</p></a></li><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a class="py-0.5 px-2.5 block" href="/resources/ebooks"><p class=" ">eBooks</p></a></li><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a class="py-0.5 px-2.5 block" href="/resources/podcasts"><p class=" ">Podcasts</p></a></li><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a class="py-0.5 px-2.5 block" href="/resources/glossary"><p class=" ">Glossary</p></a></li></ul><ul class="flex list-none gap-1 justify-center sm:justify-normal"><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a href="https://digitalmarketinginstitute.com/terms" class="py-0.5 px-2.5 block"><p class=" ">Privacy</p></a></li><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a href="https://digitalmarketinginstitute.com/privacy" class="py-0.5 px-2.5 block"><p class=" ">Terms</p></a></li></ul></div></div></nav></div></div></div><div id="portal"></div><script id="__NEXT_DATA__" type="application/json" crossorigin="">{"props":{"pageProps":{"articleData":{"article":{"data":{"entry_id":2522083,"title":"The State of Digital Skills \u0026 Corporate Training in 2023","url_title":"the-state-of-digital-skills-and-corporate-training","entry_date":1691056800,"edit_date":1724751753,"content_type":"ebooks","primary_topic":375,"categories":"news,digital-management-and-leadership","premium_content":"","card_type":"type-a","card_image":"https://mydmi.imgix.net/Library_card_Corporate_Digital_Skills_%E2%80%A8Gap__Training_Report_2023.png?crop=edges\u0026fit=crop\u0026fm=auto\u0026h=1260\u0026ixlib=php-4.1.0\u0026q=40\u0026w=2400\u0026s=1b6062aafb519a883edca14893b40463","card_image_trending":"https://mydmi.imgix.net/Library_card_Corporate_Digital_Skills_%E2%80%A8Gap__Training_Report_2023.png?crop=edges\u0026fit=crop\u0026fm=auto\u0026h=540\u0026ixlib=php-4.1.0\u0026q=60\u0026w=746\u0026s=549aad33f2985e997d11fd86beb0264e","card_type_title":"","seo_title":"","seo_description":"In 2023, marketing, sales, L\u0026D and HR leaders are doubling down on their efforts to upskill and reskill staff. This will not only help retain talent in a world crying out for skilled professionals but also help to upskill new hires quickly and effectively to succeed in their roles. But how are they doing that and what's effective? ","content_switch":"blocks","content_image":"","content_html":"","business_type":"corporate"},"author":{"author_id":560138,"author_name":"Clodagh O'Brien","author_url":"clodagh-obrien","author_image":"https://mydmi.imgix.net/Clodagh_OBrien_headshot.jpg?fit=crop\u0026h=200\u0026ixlib=php-4.1.0\u0026w=200\u0026s=7d2939dde19920724c258eea4b92d84a","author_full_profile":"false","author_links":"","author_bio":"\u003cp\u003eClodagh O\u0026#39;Brien is a content creator, digital marketer\u0026nbsp;and content strategist. She has created and managed content for many SMEs and global brands and is passionate about the digital marketing and the impact of technology on culture and society. You can find her on \u003ca href=\"http://@clodaghob.bsky.social\"\u003eBluesky\u003c/a\u003e\u0026nbsp;or\u0026nbsp;\u003ca href=\"https://www.linkedin.com/in/obrienclodagh/\" target=\"_blank\"\u003eLinkedIn\u003c/a\u003e.\u0026nbsp;\u0026nbsp;\u003c/p\u003e"}}},"articleJsonData":{"type":"blocks","71930_block_image_top":{"id":71930,"block_name":"block_image_top","image":"https://mydmi.imgix.net/Library_Header_2340x1170px_Corporate_Digital_Skills_%E2%80%A8Gap__Training_Report_2023.png?fm=jpg\u0026ixlib=php-4.1.0\u0026q=40\u0026w=870\u0026s=a8437223c044509660015008b95f9bdd","image_width":"2340","image_height":"1170","alt_text":"The State of Digital Skills \u0026amp; Corporate Training in 2023"},"71931_block_wrapper":{"id":71931,"content":{"71947_block_download":{"block_name":"block_download","id":71947,"parent":"bloq_wrapper","data":{"download":"https://s3-eu-west-1.amazonaws.com/dmi-studentportal-secure/DMI_Corporate_Digital_Skills_Gap_Training_Report_2023_eBook.pdf?mtime=1691085448","title":"Corporate Digital Skills Gap \u0026 Training Report 2023","sub_text":"","button_text":"Download Report","button_type":"","button_colour":"primary","left_style":"image","image":"https://mydmi.imgix.net/Library_card_Corporate_Digital_Skills_%E2%80%A8Gap__Training_Report_2023.png?fm=jpg\u0026ixlib=php-4.1.0\u0026q=40\u0026w=200\u0026s=80bf8d6484b42211c2fb06ea921306fe","icon_text":"","new_style":"0","bg_color":"","wrap_style":"","wrap_bg_image":"https://mydmi.imgix.net/?fm=jpg\u0026ixlib=php-4.1.0\u0026q=40\u0026w=200\u0026s=5228d9814da3679a66501b56926de9f7","wrap_bg_color":""}},"71932_block_text":{"block_name":"block_text","id":71932,"parent":"bloq_wrapper","data":{"content":"[[p]]The global workforce has seen enormous change over the past few years. The skills people need are changing as companies look to harness new technologies (just look at the explosion in AI) and have a presence online to attract and engage customers.\u0026nbsp;[[/p]]\n\n[[p]]That\u0026rsquo;s why in 2023, marketing, sales, L\u0026amp;D and HR leaders are doubling down on their efforts to upskill and reskill staff. This will not only help to retain talent in a world crying out for skilled professionals but will also help to upskill new hires quickly and effectively to succeed in their roles.\u0026nbsp;[[/p]]\n\n[[p]]According to our new report [[em]][[strong]]\u0026lsquo;Corporate Digital Skills Gap \u0026amp; Training: 6 Ways to Provide Digital Marketing and Sales Training that Empowers Teams in 2023[[/strong]][[/em]][[em]][[strong]]\u0026rsquo;[[/strong]][[/em]], the top three skills that marketing and sales teams are missing are AI strategy development (49 percent), digital/social sales (45 percent), and data analytics at 45 percent.\u0026nbsp;[[/p]]\n\n[[p]]In addition, over half of decision-makers believe that upskilling or reskilling employees is the best way to address the skills gap while budget, time, and workload-related factors are the main barriers to addressing the gap.\u0026nbsp;[[/p]]\n\n[[p]]In this report, we explore:[[/p]]\n\n[[ul]]\n\t[[li]]The digital skills gap within the corporate space[[/li]]\n\t[[li]]How companies provide training and what\u0026rsquo;s effective[[/li]]\n\t[[li]]The challenges to effective training provision[[/li]]\n\t[[li]]The value of training and certification[[/li]]\n[[/ul]]\n\n[[p]]In conclusion, we recommend six effective ways for companies to empower their sales and marketing teams this year and beyond.\u0026nbsp;[[/p]]\n\n[[p]][[em]]Download the report today[[/em]] to find out how\u0026nbsp;to upskill your workforce to succeed in today\u0026rsquo;s competitive digital world.\u0026nbsp;[[/p]]","large_text":"0","transcript":"0"}},"block_related":{"block_name":"block_related","id":71948,"parent":"bloq_wrapper","data":[{"name":"CMOs in 2023: Challenges, Budgets, Digital Transformation \u0026 Skills","link":"https://digitalmarketinginstitute.com/blog/cmos-in-2023-challenges-budgets-digital-transformation-skills","new_window":"1"},{"name":"eBook: The Marketing Evolution","link":"https://digitalmarketinginstitute.com/resources/ebooks/the-marketing-evolution","new_window":"1"},{"name":"9 Essential Soft Skills for Digital Marketers","link":"https://digitalmarketinginstitute.com/blog/9-essential-soft-skills-for-digital-marketers","new_window":"1"}]},"end":"end"}},"end":"end"},"recommendedData":{"articles":{"premium":[{"entry_id":3070199,"title":"Webinar: Land your Dream Digital Marketing Job","url_title":"webinar-land-your-dream-digital-marketing-job","entry_date":1708599600,"primary_topic":375,"card_type":"type-c","card_image":"Library_Card_A_Land_your_Dream_Digital_Marketing_Job_(1).png","card_image_url":"https://mydmi.imgix.net/Library_Card_A_Land_your_Dream_Digital_Marketing_Job_%281%29.png?crop=entropy\u0026fit=crop\u0026fm=auto\u0026h=180\u0026ixlib=php-4.1.0\u0026q=40\u0026w=340\u0026s=ac16e686463eb4607a448791a868daeb","content_type":"webinars"},{"entry_id":2780459,"title":"Webinar: Elevate Your Marketing Team with a Data-Driven Approach","url_title":"webinar-elevate-your-marketing-team-with-a-data-driven-approach","entry_date":1698393600,"primary_topic":375,"card_type":"type-c","card_image":"Library_Card_A_Elevate_Your_Marketing_Team_with_a_Data-Driven_Approach_(1).png","card_image_url":"https://mydmi.imgix.net/Library_Card_A_Elevate_Your_Marketing_Team_with_a_Data-Driven_Approach_%281%29.png?crop=entropy\u0026fit=crop\u0026fm=auto\u0026h=180\u0026ixlib=php-4.1.0\u0026q=40\u0026w=340\u0026s=90ba2e05fe24bcccb3a6152c1960ff64","content_type":"webinars"},{"entry_id":3547777,"title":"6 Strategies for Integrating Practical Skills into Digital Marketing Curriculums","url_title":"6-strategies-for-integrating-practical-skills-into-digital-marketing-curriculums","entry_date":1726649340,"primary_topic":375,"card_type":"type-a","card_image":"Library_card_6_Strategies_for_Integrating_Practical_Skills_into_Digital_Marketing_Curriculums-1.png","card_image_url":"https://mydmi.imgix.net/Library_card_6_Strategies_for_Integrating_Practical_Skills_into_Digital_Marketing_Curriculums-1.png?crop=entropy\u0026fit=crop\u0026fm=auto\u0026h=180\u0026ixlib=php-4.1.0\u0026q=40\u0026w=340\u0026s=91d77bd8f9d290ca9e8f2fe818aaf793","content_type":"ebooks"}],"free":[{"entry_id":2604892,"title":"How to Make Money as a Service-Based Business Owner","url_title":"how-to-make-money-as-a-service-based-business-owner","entry_date":1693223160,"primary_topic":375,"card_type":"type-a","card_image":"Blog_Card_How_to_make_money_as_a_service-based_business_owner.png","card_image_url":"https://mydmi.imgix.net/Blog_Card_How_to_make_money_as_a_service-based_business_owner.png?crop=entropy\u0026fit=crop\u0026fm=auto\u0026h=180\u0026ixlib=php-4.1.0\u0026q=40\u0026w=340\u0026s=17f066d4eb017dbcd9f598527c539feb","content_type":"articles"},{"entry_id":3133457,"title":"How to Use AI in Your Job Search","url_title":"how-to-use-ai-in-your-job-search","entry_date":1710846000,"primary_topic":375,"card_type":"type-a","card_image":"AI_Job_Search_Card.jpg","card_image_url":"https://mydmi.imgix.net/AI_Job_Search_Card.jpg?crop=entropy\u0026fit=crop\u0026fm=auto\u0026h=180\u0026ixlib=php-4.1.0\u0026q=40\u0026w=340\u0026s=622554d1cfee246689a8484f98943057","content_type":"articles"},{"entry_id":14436,"title":"Can You Get a Digital Marketing Job Without Any Experience?","url_title":"can-you-get-a-digital-marketing-job-without-any-experience","entry_date":1729490400,"primary_topic":375,"card_type":"type-a","card_image":"get-a-digital-marketing-job-without-any-experience.jpg","card_image_url":"https://mydmi.imgix.net/get-a-digital-marketing-job-without-any-experience.jpg?crop=entropy\u0026fit=crop\u0026fm=auto\u0026h=180\u0026ixlib=php-4.1.0\u0026q=40\u0026w=340\u0026s=79d89873a7582c60492e4418030a4aff","content_type":"articles"}]}},"videoLessonsData":{"articles":[{"entry_id":36746,"title":"Dealing With Conflicts and Crises - Building Agreement - 001 PG4-14-448","url_title":"pg4-10448-w709v","entry_date":1571934840,"primary_topic":375,"card_type":"","card_image":"","public":"y","public_url":"dealing-with-conflicts-and-crises_building-agreement_1fkm"},{"entry_id":36729,"title":"Building Effective Teams - Deciding Which Tasks to Delegate - 001 PG4-13-426","url_title":"pg4-10426-acwwz","entry_date":1571934720,"primary_topic":375,"card_type":"","card_image":"","public":"y","public_url":"building-effective-teams_deciding-which-tasks-to-delegate_4dp5"},{"entry_id":29379,"title":"Foundations of Digital - Key Concepts of Digital - 001 CDMA1-01-008","url_title":"cdma1-10008-2hfji","entry_date":1563981828,"primary_topic":375,"card_type":"","card_image":"","public":"y","public_url":"foundations-of-digital_key-concepts-of-digital_efec"},{"entry_id":23353,"title":"Digital Leadership - Digital Transformation - 001 SP4-08-230","url_title":"sp4-10230-pwjev","entry_date":1559146130,"primary_topic":375,"card_type":"","card_image":"","public":"y","public_url":"digital-leadership_digital-transformation_xwcb"}]},"slug":"ebooks/the-state-of-digital-skills-and-corporate-training"},"__N_SSG":true},"page":"/ebooks/[slug]","query":{"slug":"the-state-of-digital-skills-and-corporate-training"},"buildId":"n2N0bTZEAU23XiIEDiaA7","assetPrefix":"/resources","isFallback":false,"gsp":true,"scriptLoader":[]}</script></body></html>