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data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="deep-blue" data-module-category="AnchoredHero" class="ArticleDefault_mck-c-article-default__SfYQE"><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_2734c4f background-image-article-default ArticleDefault_mck-c-article-default__parallax-container__fZ7Iq"></div><div class="ArticleDefault_mck-c-article-default__gradient__Uu21n"></div><div class="ArticleDefault_mck-c-article-default__wrapper-content__XOe9C"><div class="mck-o-container"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing mdc-u-grid mdc-u-grid-col-lg-12"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-col-lg-start-1 mdc-u-grid-col-lg-span-10"><div><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2 mck-u-animation-slide-down ArticleDefault_mck-c-article-default__heading__bv6rL"><div>Accelerating green growth in the built environment</div></h1></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-10 mck-u-animation-blur-in-800 ArticleDefault_mck-c-article-default__description__sjoe9"><div><time datetime="2022-11-02T00:00:00Z">November 2, 2022</time> | Article</div></div></div></div></div></div></div><div class="mck-o-container"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing mdc-u-grid mdc-u-grid-gutter-xxl"><section data-layer-region="article-body-header" class="mdc-u-grid mdc-u-grid-col-md-12 mck-u-animation-blur-in-400 byline-share-container"><div class="mdc-u-grid-col-md-start-2 mdc-u-grid-col-md-end-7 mdc-u-grid-col-lg-start-3 mdc-u-grid-col-lg-end-8 mdc-u-ts-10"></div></section><section class="mdc-u-grid mdc-u-grid-col-md-12 mck-u-animation-blur-in-400"><div class="mdc-u-grid-col-md-start-2 mdc-u-grid-col-md-end-12 mdc-u-grid-col-lg-start-3 mdc-u-grid-col-lg-end-11"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-5"><div class="mck-u-links-inline">The industries that make up the built environment are highly fragmented and slow to change. Creating green growth requires shifts in how players design, build, operate, and decommission assets.</div></div></div></section><main data-layer-region="article-body" class="mdc-u-grid mdc-u-grid-gutter-xxl"><div class="mdc-u-grid mdc-u-grid-col-1 mdc-u-grid-col-md-12"><div class="mdc-u-grid-col-md-start-2 mdc-u-grid-col-md-end-12 mdc-u-grid-col-lg-start-3 mdc-u-grid-col-lg-end-11"><div class="mdc-o-content-body mck-u-dropcap"> <div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="DownloadsSidebar_mck-c-downloads-sidebar__iFmyt mck-o-xs-right-span"><div data-layer-region="downloads-right-rail"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f"></h3><div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f"><a data-component="mdc-c-link" href="#/download/%2F~%2Fmedia%2Fmckinsey%2Fbusiness%20functions%2Foperations%2Four%20insights%2Faccelerating%20green%20growth%20in%20the%20built%20environment%2Faccelerating-green-growth-in-the-built-environment.pdf%3FshouldIndex%3Dfalse" class="DownloadsSidebar_mck-c-downloads-sidebar__download-link__fPqFQ mdc-c-link___lBbY1_2734c4f" target="_self" data-layer-event-prefix="Download Link" data-layer-action="click" data-layer-report-type="" data-layer-file-name="accelerating-green-growth-in-the-built-environment" data-layer-report-name="accelerating-green-growth-in-the-built-environment>"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-md___yi5fA_2734c4f mck-download-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f"> (7 pages)</span></a></div></div></div></div> <p><strong>The world is coming together</strong> to reduce the amount of carbon in the atmosphere, and all industries and sectors will need to contribute. The built environment is no exception. In fact, this setting—which refers to the full life cycle (design, materials manufacturing, construction, usage, and demolition) of all residential and commercial buildings and infrastructure—is directly or indirectly responsible for approximately 40 percent of global CO₂ emissions from fuel combustion and 25 percent of overall greenhouse-gas (GHG) emissions.<span class="FootNote_footnote-holder__tjRqy"><a aria-label="footnote" href="javascript:void(0);" class="FootNote_footnote-wrapper__AIRwL undefined FootNote_inactive__VZfCp" aria-describedby="f366e27d-62f5-47b3-868e-ab71672e4777"><sup class="FootNote_footnotesup__e73z_">1</sup><span class="FootNote_notch-wrapper__b_5NS"><span class="FootNote_notch__omKtY"></span></span><span class="FootNote_tooltip__QtrbA mdc-u-mt-2"><span class="FootNote_footnote-content__r2OVl"><span id="f366e27d-62f5-47b3-868e-ab71672e4777" aria-hidden="true" data-module-theme="light" class="FootNote_footnote-text__VjKgO mck-u-links-inline">Tony Hansen, Focko Imhorst, Anna Moore, and Sebastian Reiter, “<a href="/industries/travel-logistics-and-infrastructure/how-we-help-clients/global-infrastructure-initiative/roundtables/glasgow-cop26-2021-decarbonizing-the-built-environment">Glasgow COP26 2021: Decarbonizing the built environment</a>,” McKinsey, November 11, 2021.</span></span></span></a></span> As a result, it is among the highest-emitting industries, emitting more than electricity production, shipping, and aviation.</p> <div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="" data-module-gradient-position="bottom-right" class="mck-c-inline-module-container SideBar_mck-c-sidebar__bgimg-wrapper__Qj4Dt mck-o-sm-left-span SideBar_mck-c-sidebar__sidebar-wrapper__Dpjw2 SideBar_mck-c-sidebar__sidebar-wrapper--istablet__IQ6ii mck-u-screen-only mck-c-module-wrapper" data-layer-region="sidebar"><div class="SideBar_mck-c-sidebar__epoAm mck-o-md-center"><div class="SideBar_mck-c-sidebar__share-icons-wrapper__9gB_c"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--display-column___X0HDD_2734c4f SideBar_mck-c-sidebar__share-icons___eQy6"><div data-component="mdc-c-dropdown-menu" class="mdc-c-drop-down"><button data-component="mdc-c-button" aria-label="" type="button" id="button_id" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--ghost mdc-c-button--size-medium mdc-c-drop-down__rootmenu___yJzvz_2734c4f" aria-expanded="false" aria-haspopup="menu"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--default___f-hQM_2734c4f mdc-c-icon--size-md___yi5fA_2734c4f mck-share2-icon"></span></button><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" class=""></div></div><button data-component="mdc-c-button" aria-label="Expandable Sidebar" type="button" id="button_id" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--ghost mdc-c-button--size-medium SideBar_mck-c-sidebar__toggle-btn__EL8iE" aria-expanded="false" data-layer-event-prefix="UI Item" data-layer-action="click" data-layer-category="sidebar" data-layer-subcategory="open" data-layer-text="open sidebar"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xxl___cL3ZT_2734c4f mck-plus-no-circle-icon"></span></button></div></div><div class="SideBar_mck-c-sidebar__content-outer__UdWCq"><div class="SideBar_mck-c-sidebar__eyebrow__5GSEq"></div><div class="SideBar_mck-c-sidebar__content__raEwe"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-3 SideBar_mck-c-sidebar__content-heading__NJekY"><div>About the authors</div></h2><div class="SideBar_mck-c-sidebar__content-description__4p9iI mdc-u-ts-7"><div class="mdc-o-content-body"><p>This article is a collaborative effort by Fabian Apel, <a href="/our-people/brodie-boland">Brodie Boland</a>, Helene de la Motte, <a href="/sitecore/service/notfound.aspx?item=web%3a%7b5c8d390f-56ac-4459-a8df-dcb72315e627%7d%40en">Anna Moore</a>, <a href="/our-people/sebastian-reiter">Sebastian Reiter</a>, and <a href="/our-people/erik-sjodin">Erik Sjödin</a>, representing views from McKinsey’s Basic Materials Practice.</p></div></div></div></div></div></div> <p>The built environment’s emissions contributions involve other industries and sectors as well. In fact, a sizable portion of total emissions across industries stem from physical structures. For instance, telecommunications players need to factor in emissions from their facilities in addition to the energy used to operate equipment.</p> <p>Our analysis shows that over the life cycle of a typical building, 76 percent of emissions come from operations and the remaining 24 percent from the processing of raw materials used for and construction of new builds. Given that 80 percent of the predicted building stock for 2050 exists today,<span class="FootNote_footnote-holder__tjRqy"><a aria-label="footnote" href="javascript:void(0);" class="FootNote_footnote-wrapper__AIRwL undefined FootNote_inactive__VZfCp" aria-describedby="c53db20f-bbae-49c4-835f-9774e4d3d0cb"><sup class="FootNote_footnotesup__e73z_">2</sup><span class="FootNote_notch-wrapper__b_5NS"><span class="FootNote_notch__omKtY"></span></span><span class="FootNote_tooltip__QtrbA mdc-u-mt-2"><span class="FootNote_footnote-content__r2OVl"><span id="c53db20f-bbae-49c4-835f-9774e4d3d0cb" aria-hidden="true" data-module-theme="light" class="FootNote_footnote-text__VjKgO mck-u-links-inline">“<a href="/industries/engineering-construction-and-building-materials/our-insights/call-for-action-seizing-the-decarbonization-opportunity-in-construction">Call for action: Seizing the decarbonization opportunity in construction</a>,” McKinsey, July 14, 2021.</span></span></span></a></span> it stands to reason that the built environment will need to decarbonize not only embodied emissions but also, more importantly, the operational emissions from the existing building stock.</p> <p>Today, the physical implications of climate change are clearly visible in the form of floods, wildfires, rising sea levels, and other natural disasters. There is also significant pressure from all market dimensions, including regulatory requirements, shareholder expectations, employee needs, and green premiums paid by customers. To address these issues, industry leaders can work toward improving transparency and awareness, developing partnerships along the value chain, and establishing consistent and reliable metrics. By launching the Net Zero Built Environment Council, we aim to stimulate these changes and help shift the built environment into a cleaner, greener future.</p> <h2>Many levers to decarbonize the built environment are known and proven</h2>  <p>To meet net-zero emissions targets by 2050, various industries will need to triple the pace at which they decarbonize compared with the past 30 years.<span class="FootNote_footnote-holder__tjRqy"><a aria-label="footnote" href="javascript:void(0);" class="FootNote_footnote-wrapper__AIRwL undefined FootNote_inactive__VZfCp" aria-describedby="a6c65486-bb5f-483d-8fc4-d5c34bdfa5b8"><sup class="FootNote_footnotesup__e73z_">3</sup><span class="FootNote_notch-wrapper__b_5NS"><span class="FootNote_notch__omKtY"></span></span><span class="FootNote_tooltip__QtrbA mdc-u-mt-2"><span class="FootNote_footnote-content__r2OVl"><span id="a6c65486-bb5f-483d-8fc4-d5c34bdfa5b8" aria-hidden="true" data-module-theme="light" class="FootNote_footnote-text__VjKgO mck-u-links-inline">Greenhouse Gas Inventory Data – Detailed Data by Party, UN Climate Change, accessed October 5, 2022; Tony Hansen, Focko Imhorst, Anna Moore, and Sebastian Reiter, “<a href="/industries/engineering-construction-and-building-materials/our-insights/decarbonizing-the-built-environment-takeaways-from-cop26">Decarbonizing the built environment: Takeaways from COP26</a>” January 12, 2022.</span></span></span></a></span> There are several possible decarbonization pathways across materials, design, and technology that collectively could help mitigate a significant portion of overall emissions. Some of these pathways, such as switching to renewable sources of energy for heating systems, have significant potential for reducing emissions, while others, such as reducing waste and improving circularity, are likely to mitigate a smaller proportion of emissions.</p> <h3>Operational emissions</h3> <p>Given that a significant portion of emissions in the built environment stem from operations of existing building stock, lowering these emissions is a key priority. The primary sources driving these operational emissions are heating and cooling. Indirect emissions (from power generation for electricity and commercial heat) constitute 50 percent of the global built environment’s emissions.<span class="FootNote_footnote-holder__tjRqy"><a aria-label="footnote" href="javascript:void(0);" class="FootNote_footnote-wrapper__AIRwL undefined FootNote_inactive__VZfCp" aria-describedby="3a6a8c8e-8a58-4c27-85f8-519d0fe0a4a1"><sup class="FootNote_footnotesup__e73z_">4</sup><span class="FootNote_notch-wrapper__b_5NS"><span class="FootNote_notch__omKtY"></span></span><span class="FootNote_tooltip__QtrbA mdc-u-mt-2"><span class="FootNote_footnote-content__r2OVl"><span id="3a6a8c8e-8a58-4c27-85f8-519d0fe0a4a1" aria-hidden="true" data-module-theme="light" class="FootNote_footnote-text__VjKgO mck-u-links-inline">“2020 global status report for building and construction: Executive summary,” Global Alliance for Building and Construction and UN Environment Programme, December 16, 2020.</span></span></span></a></span> There are two important factors to consider when decreasing emissions from the operations of existing buildings: the energy source used for heating and the energy efficiency of the building. Key pathways to address these two factors could be upgrading energy and improving insulation. This includes switching to renewable sources for heat pumps and leveraging new technologies such as combined heat and power, infrared heating boards, and hydrogen boilers.</p> <p>In the European Union, for example, energy upgrades could mitigate up to 30 percent of emissions. The other key pathway is looking at design and insulation levers, which can improve energy performance by mitigating another 30 percent of emissions.<span class="FootNote_footnote-holder__tjRqy"><a aria-label="footnote" href="javascript:void(0);" class="FootNote_footnote-wrapper__AIRwL undefined FootNote_inactive__VZfCp" aria-describedby="bab0e6aa-5ff6-4dc3-a4e0-94b7a7d4f086"><sup class="FootNote_footnotesup__e73z_">5</sup><span class="FootNote_notch-wrapper__b_5NS"><span class="FootNote_notch__omKtY"></span></span><span class="FootNote_tooltip__QtrbA mdc-u-mt-2"><span class="FootNote_footnote-content__r2OVl"><span id="bab0e6aa-5ff6-4dc3-a4e0-94b7a7d4f086" aria-hidden="true" data-module-theme="light" class="FootNote_footnote-text__VjKgO mck-u-links-inline">“<a href="/industries/engineering-construction-and-building-materials/our-insights/call-for-action-seizing-the-decarbonization-opportunity-in-construction">Call for action</a>,” July 14, 2021.</span></span></span></a></span> This would subsequently reduce the requirement to rely heavily on heating, ventilation, and air conditioning (HVAC) systems.</p> <h3>Embodied carbon</h3> <p>To make the transition to net-zero emissions, upstream aspects of low-carbon-intensive construction materials could also be maximized for tackling embodied emissions during the construction process.</p> <p>The cement industry is responsible for about a quarter of all industry CO<sub>2</sub> emissions, and it also generates the most CO<sub>2</sub> emissions per dollar of revenue.<span class="FootNote_footnote-holder__tjRqy"><a aria-label="footnote" href="javascript:void(0);" class="FootNote_footnote-wrapper__AIRwL undefined FootNote_inactive__VZfCp" aria-describedby="4a213e0b-db0c-4764-bca8-4623c9f3532c"><sup class="FootNote_footnotesup__e73z_">6</sup><span class="FootNote_notch-wrapper__b_5NS"><span class="FootNote_notch__omKtY"></span></span><span class="FootNote_tooltip__QtrbA mdc-u-mt-2"><span class="FootNote_footnote-content__r2OVl"><span id="4a213e0b-db0c-4764-bca8-4623c9f3532c" aria-hidden="true" data-module-theme="light" class="FootNote_footnote-text__VjKgO mck-u-links-inline">Thomas Czigler, Sebastian Reiter, Patrick Schulze, and Ken Somers, “<a href="/industries/chemicals/our-insights/laying-the-foundation-for-zero-carbon-cement">Laying the foundation for zero-carbon cement</a>,” McKinsey, May 14, 2020.</span></span></span></a></span> Addressing cement emissions is therefore critical in propelling the transition. For example, replacing the clinker used in cement with substitutes—such as ground-granulated blast-furnace slag (GGBS), silica fume, or natural pozzolanic materials—and fillers such as limestone could mitigate up to 90 percent of cement’s carbon footprint. Wood construction materials emit anywhere from 20 to 60 percent less carbon than steel and concrete in a typical building.<span class="FootNote_footnote-holder__tjRqy"><a aria-label="footnote" href="javascript:void(0);" class="FootNote_footnote-wrapper__AIRwL undefined FootNote_inactive__VZfCp" aria-describedby="81222602-1d05-4869-9968-3d7ecaee2c4a"><sup class="FootNote_footnotesup__e73z_">7</sup><span class="FootNote_notch-wrapper__b_5NS"><span class="FootNote_notch__omKtY"></span></span><span class="FootNote_tooltip__QtrbA mdc-u-mt-2"><span class="FootNote_footnote-content__r2OVl"><span id="81222602-1d05-4869-9968-3d7ecaee2c4a" aria-hidden="true" data-module-theme="light" class="FootNote_footnote-text__VjKgO mck-u-links-inline">Thomas Hundertmark, Sebastian Reiter, and Patrick Schulze, “<a href="/industries/chemicals/our-insights/green-growth-avenues-in-the-cement-ecosystem">Green growth avenues in the cement ecosystem</a>,” McKinsey, December 16, 2021.</span></span></span></a></span> Another alternative is carbon-cured or carbon-neutral concrete, which uses materials based on mineralized or pyrolyzed CO<sub>2</sub> to make long-term carbon storage possible. Today’s methods could sequester up to 5 percent of the CO<sub>2</sub> produced during production, but newer technologies could sequester as much as 25 to 30 percent. Overall, addressing only the emissions from cement using these methods could collectively abate the built environment’s emissions by up to 15 percent.</p> <p>An important supplement to reducing embodied emissions is developing a closed-loop economy by minimizing waste sent to landfills. This can be improved in several ways, starting with making accurate estimates of required construction materials via tools such as building information modeling (BIM), ensuring the recycling of demolition waste, or, in the case of modular construction, using potential end-of-life building components or products.</p> <div data-module-category="" class="PullQuote_mck-c-pullquote__DbaQ5 mck-o-lg-center"><blockquote data-component="mdc-c-blockquote" class="PullQuote_mck-c-blockquote__6n21p PullQuote_mck-c-blockquote--hide-quotes__CpGpg mdc-c-blockquote mdc-c-blockquote--is-quotes___TozKo_2734c4f"><p>Many levers to decarbonize the built environment are known and proven.</p></blockquote></div> <h2>There is significant opportunity to build new businesses—often with no additional cost</h2> <p>Decarbonizing the built environment can create as much as $800.0 billion to $1.9 trillion in new green value pools across sectors (Exhibit 1). This promising market offers significant potential for players in the ecosystem. Specifically, there are primary value pools in resilient materials and systems, totaling more than $320.0 billion, and in retrofitting existing assets, totaling more than $240.0 billion.</p> <div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="mck-c-inline-module-container mck-o-md-center"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start mdc-u-mb-3 GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span> 1</span></div></div></div><div class="mck-u-inline-module-border-top mck-u-inline-module-border-bottom"><picture data-component="mdc-c-picture" class="Exhibit_mck-c-exhibit__image__pyIDm"><source media="(min-width: 768px)" srcSet="/~/media/mckinsey/business%20functions/operations/our%20insights/accelerating%20green%20growth%20in%20the%20built%20environment/svgz-cop27-ex1.svgz?cq=50&cpy=Center"/><img alt="The value pool of the global green built environment is estimated to be between $800.0 billion and $1.9 trillion." src="/~/media/mckinsey/business%20functions/operations/our%20insights/accelerating%20green%20growth%20in%20the%20built%20environment/svgz-cop27-ex1.svgz?cq=50&cpy=Center" loading="lazy"/></picture></div><div class="mck-u-sr-only"></div></div> <p>Climate-resilient infrastructure aids in protection from extreme weather events, including droughts, extreme temperatures, flooding, hurricanes, and wildfires. Using double-glazed glass in windows and doors, building green facades, and insulating walls with gypsum wallboards are just a few ways to mitigate extreme temperatures. For instance, green roofs have multiple direct benefits and cobenefits, including lowering indoor temperatures by as much as 5°C, resulting in energy savings; absorbing rainwater and delaying runoff, reducing flood risk due to intense rain events; reducing the temperature in densely built-up areas; providing habitats for urban wildlife and stepping stones for migratory species; and creating a more aesthetically pleasing urban landscape.<span class="FootNote_footnote-holder__tjRqy"><a aria-label="footnote" href="javascript:void(0);" class="FootNote_footnote-wrapper__AIRwL undefined FootNote_inactive__VZfCp" aria-describedby="f24ee6c8-dd92-4a79-b5ca-52426fa16aae"><sup class="FootNote_footnotesup__e73z_">8</sup><span class="FootNote_notch-wrapper__b_5NS"><span class="FootNote_notch__omKtY"></span></span><span class="FootNote_tooltip__QtrbA mdc-u-mt-2"><span class="FootNote_footnote-content__r2OVl"><span id="f24ee6c8-dd92-4a79-b5ca-52426fa16aae" aria-hidden="true" data-module-theme="light" class="FootNote_footnote-text__VjKgO mck-u-links-inline">“Green roofs in Basel, Switzerland: Combining mitigation and adaptation measures,” Climate-ADAPT, September 10, 2022.</span></span></span></a></span></p> <p>In addition, the value pool for retrofitting existing buildings is expected to have an accelerated trajectory from current forecasts of 4 percent CAGR beyond 2035, driven by mounting regulatory pressure and financial incentives, cost savings for building owners and occupiers from actions such as improving insulation, and growing end-user demand for more efficient, less carbon-intensive buildings (Exhibit 2). The uplift in the potential annualized value pool over time is expected to decrease over the next two decades as the number of new technologies and houses stagnates. Realized value will still grow, but the built environment faces several headwinds, such as fragmentation, risk aversion, and slow digitalization.<span class="FootNote_footnote-holder__tjRqy"><a aria-label="footnote" href="javascript:void(0);" class="FootNote_footnote-wrapper__AIRwL undefined FootNote_inactive__VZfCp" aria-describedby="d7b5746f-1b2f-41b7-a833-e4db03930bd6"><sup class="FootNote_footnotesup__e73z_">9</sup><span class="FootNote_notch-wrapper__b_5NS"><span class="FootNote_notch__omKtY"></span></span><span class="FootNote_tooltip__QtrbA mdc-u-mt-2"><span class="FootNote_footnote-content__r2OVl"><span id="d7b5746f-1b2f-41b7-a833-e4db03930bd6" aria-hidden="true" data-module-theme="light" class="FootNote_footnote-text__VjKgO mck-u-links-inline">For more on these headwinds as well as the construction value chain, see “<a href="/capabilities/operations/our-insights/the-next-normal-in-construction-how-disruption-is-reshaping-the-worlds-largest-ecosystem">The next normal in construction: How disruption is reshaping the world’s largest ecosystem</a>,” McKinsey, June 4, 2020.</span></span></span></a></span></p> <div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="mck-c-inline-module-container mck-o-md-center"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start mdc-u-mb-3 GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span> 2</span></div></div></div><div class="mck-u-inline-module-border-top mck-u-inline-module-border-bottom"><picture data-component="mdc-c-picture" class="Exhibit_mck-c-exhibit__image__pyIDm"><source media="(min-width: 768px)" srcSet="/~/media/mckinsey/business%20functions/operations/our%20insights/accelerating%20green%20growth%20in%20the%20built%20environment/svgz-cop27-ex2.svgz?cq=50&cpy=Center"/><img alt="Retrofitting represents a potential market of $240.0 billion to $1.1 trillion by 2036." src="/~/media/mckinsey/business%20functions/operations/our%20insights/accelerating%20green%20growth%20in%20the%20built%20environment/svgz-cop27-ex2.svgz?cq=50&cpy=Center" loading="lazy"/></picture></div><div class="mck-u-sr-only"></div></div> <h2>However, there are challenges to overcome</h2> <p>Local market structures and ease of entry have resulted in a fragmented landscape of mostly small companies with limited economies of scale. Moreover, the project-based construction process involves many steps, with scattered accountability and a multitude of active entities in every project—from several specialist-engineering and planning companies to multiple subcontractors and subsubcontractors and a multitude of material suppliers. Since the level of collaboration across the value chain is low, the result is a siloed ecosystem in which companies tend to manage their own risk and frictions at the interfaces are high. Varying governing bodies, local building codes, and standards further aggravate the challenge and lead to decreased productivity, slowing the turnaround time of projects.</p> <p>Overall, no single player in the ecosystem can tackle the emissions issue alone—and there is an urgent need for players to collaborate and increase transparency. The built environment is complex and fragmented with different players, business models, and value chain steps<span class="FootNote_footnote-holder__tjRqy"><a aria-label="footnote" href="javascript:void(0);" class="FootNote_footnote-wrapper__AIRwL undefined FootNote_inactive__VZfCp" aria-describedby="516195d4-54fd-4df2-b1e3-144a333d27f3"><sup class="FootNote_footnotesup__e73z_">10</sup><span class="FootNote_notch-wrapper__b_5NS"><span class="FootNote_notch__omKtY"></span></span><span class="FootNote_tooltip__QtrbA mdc-u-mt-2"><span class="FootNote_footnote-content__r2OVl"><span id="516195d4-54fd-4df2-b1e3-144a333d27f3" aria-hidden="true" data-module-theme="light" class="FootNote_footnote-text__VjKgO mck-u-links-inline">Including construction material manufacturers; engineering, procurement, and construction (EPC) contractors; designers and engineers; and real estate owners and developers.</span></span></span></a></span>; it is also highly local with varying standards, building codes, and decision makers, often with partially conflicting objectives. Arrangements are often project-based with temporary, nonrepetitive agreements, while companies operate on small margins with limited abilities to invest and take risks.</p> <p>Achieving the necessary scale of decarbonization and value creation to accelerate the green transition requires fundamental shifts in how industry players design, build, operate, and decommission assets. Although some regulations and policies currently favor the sector’s net-zero transition, the sector needs to be better positioned to leverage these tailwinds and orchestrate the best way forward. One way of doing this is to join or form coalitions while moving at pace on investment and innovation.</p> <p>Three ingredients could potentially accelerate the green transition in the built environment: transparency and awareness, partnerships along the value chain, and consistent and reliable metrics.</p> <ol> <li><em>Transparency and awareness.</em> It is critical to understand the possible pathways to decarbonization and what it will take to scale in a cost-effective way. Many design changes, green materials, and technologies are already cheaper today and increasingly available. For example, players could deploy traditional cost-reduction levers such as lowering demand for primary resources through design and process optimization (including reduced waste, improved building footprints, and limited overspecifications). Other levers include switching to low-carbon alternative materials and electrifying heavy equipment.<span class="FootNote_footnote-holder__tjRqy"><a aria-label="footnote" href="javascript:void(0);" class="FootNote_footnote-wrapper__AIRwL undefined FootNote_inactive__VZfCp" aria-describedby="7afa032e-1c7c-4937-942a-e594f9767fbb"><sup class="FootNote_footnotesup__e73z_">11</sup><span class="FootNote_notch-wrapper__b_5NS"><span class="FootNote_notch__omKtY"></span></span><span class="FootNote_tooltip__QtrbA mdc-u-mt-2"><span class="FootNote_footnote-content__r2OVl"><span id="7afa032e-1c7c-4937-942a-e594f9767fbb" aria-hidden="true" data-module-theme="light" class="FootNote_footnote-text__VjKgO mck-u-links-inline">For more on how to seize the decarbonization opportunity in construction, see “<a href="/industries/engineering-construction-and-building-materials/our-insights/call-for-action-seizing-the-decarbonization-opportunity-in-construction">Call for action</a>,” July 14, 2021.</span></span></span></a></span></li> <li><em>Partnerships along the value chain.</em> Partnerships and mobilization are needed to realize the pathways to build and scale new materials and technologies in a cost-efficient and timely manner. According to McKinsey analysis, today, decarbonization is close to cost neutral for 50 percent of emissions (less than $100 per ton of CO₂), but for 20 percent it’s expensive (ranging from $175 to $500 per ton of CO<sub>2</sub>) and technically challenging, including emissions from remaining material use, particularly cement and steel production fuels for heavy equipment (such as moving from liquefied natural gas to renewables). Actively improving collaborations and partnerships across the value chain in both cost-neutral and expensive options is critical to bring together all involved actors (from manufacturers, distributors, and developers to investors and construction companies).</li> <li><em>Consistent and reliable metrics.</em> Measuring sustainability effects and benefits using consistent metrics offers better points for comparison and enables competitive financing. It also allows companies to guide end consumers on choices. Companies should formulate their metrics without bias from interest groups. Standards and codes differ based on region, archetype, and even governing authority. It can be challenging and time-consuming to determine which standards, certifications, and rating programs are most credible and applicable to a particular project.</li> </ol> <p>Acting on these three ingredients can provide unique opportunities to meet emissions targets and create future leaders in the built environment. In all major technology disruptions in the past, first movers have captured a disproportionate share of the market.</p> <h2>Launching the Net Zero Built Environment Council to help facilitate these changes</h2> <p>To help facilitate the critical elements for change, we are launching the Net Zero Built Environment Council, which brings together many of the leading incumbents and new scale-ups across the built-environment ecosystem. Along the lines of the three ingredients covered in this article, the council’s ambitions can help with the following actions:</p> <ol> <li><em>Create transparency.</em> Establish a fact-based perspective on a possible cost-effective recipe (translate the most powerful technology and other levers into a simplified playbook that applies to major building archetypes).</li> <li><em>Raise awareness of what is doable.</em> Remove perceived barriers to decarbonization, capture the interest of decision makers, and spur “positive pressure” and acceleration to act.</li> <li><em>Stimulate partnerships and encourage initiative.</em> Enable execution via innovative financial models, deployment of technologies, and scaling of efforts by bringing together stakeholders from across the built environment, whether by jointly commercializing technologies at scale or by identifying and creating lighthouse projects.</li> </ol> <hr/> <p>All contributors along the value chain must come together to overcome systematic challenges and increase transparency on cost-effective pathways to reach decarbonization goals and spread awareness to the entire sector. In this sense, the Net Zero Built Environment Council represents an important step forward in uniting industries and sectors—not only to achieve their climate ambitions but also to create green growth in the built environment.</p></div><div class="container-placeholder"></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-xl"><section role="contentinfo" data-layer-region="article-about-authors" class="mdc-u-grid mdc-u-grid-col-md-12 AboutAuthor_mck-c-about-author__nRJzu"><div class="mdc-u-grid-col-md-start-2 mdc-u-grid-col-md-end-12 mdc-u-grid-col-lg-start-3 mdc-u-grid-col-lg-end-11"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f mdc-u-align-center"></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8 mck-u-links-inline mck-u-links-inline--secondary mdc-u-mt-5"><div><p><strong>Fabian Apel</strong> is an associate partner in McKinsey’s London office; <strong><a href="/our-people/brodie-boland">Brodie Boland</a></strong> is a partner in the Washington, DC, office; <strong>Helene de la Motte</strong> is a consultant in the Stockholm office, where <strong><a href="/our-people/erik-sjodin">Erik Sjödin</a></strong> is a partner; <strong><a href="/sitecore/service/notfound.aspx?item=web%3a%7b5c8d390f-56ac-4459-a8df-dcb72315e627%7d%40en">Anna Moore</a></strong> is a partner in the London office; and <strong><a href="/our-people/sebastian-reiter">Sebastian Reiter</a></strong> is a partner in the Munich office.</p> <p>The authors wish to thank Eddie Elizondo, Riyaz Gilani, Alastair Green, Focko Imhorst, Sharada Sucharitha Kannan, Shailesh Lekhwani, Aleem Anil Mawji, Paolo Spranzi, and Mai Ly Sorri for their contributions to this article.</p></div></div></div></section><section class="mdc-u-grid mdc-u-grid-col-md-12 mck-u-screen-only"><div class="mdc-u-grid-col-md-start-2 mdc-u-grid-col-md-end-12 mdc-u-grid-col-lg-start-5 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type="application/json">{"props":{"pageProps":{"locale":"en","dictionary":{},"sitecoreContext":{"route":{"name":"Accelerating green growth in the built environment","displayName":"Accelerating green growth in the built environment","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"9f634525-9d24-4e66-abd7-11cb77b63fad","itemLanguage":"en","itemVersion":1,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"683910db-02ba-40ba-92e7-726c880160a9","templateName":"ArticleJSS","placeholders":{"jss-main":[{"uid":"232bb7e9-289f-492d-a916-2b6185e44a84","componentName":"ArticleTemplate","dataSource":"","fields":{"data":{"articleTemplate":{"title":{"jsonValue":{"value":"Accelerating green growth in the built environment"}},"sEOTitle":{"value":"Accelerating green growth in built environment"},"description":{"jsonValue":{"value":"The industries that make up the built environment are highly fragmented and slow to change. Creating green growth requires shifts in how players design, build, operate, and decommission assets."}},"sEODescription":{"value":"Creating green growth requires shifts in how players design, build, operate, and decommission assets."},"displayDate":{"jsonValue":{"value":"2022-11-02T00:00:00Z"}},"body":{"value":"[[audio 1]]\n[[DownloadsSidebar]]\n\n\u003cp\u003e\u003cstrong\u003eThe world is coming together\u003c/strong\u003e to reduce the amount of carbon in the atmosphere, and all industries and sectors will need to contribute. The built environment is no exception. In fact, this setting\u0026mdash;which refers to the full life cycle (design, materials manufacturing, construction, usage, and demolition) of all residential and commercial buildings and infrastructure\u0026mdash;is directly or indirectly responsible for approximately 40 percent of global CO₂ emissions from fuel combustion and 25 percent of overall greenhouse-gas (GHG) emissions.[[footnote 1]] As a result, it is among the highest-emitting industries, emitting more than electricity production, shipping, and aviation.\u003c/p\u003e\n\n[[sidebar authors]]\n\n\u003cp\u003eThe built environment\u0026rsquo;s emissions contributions involve other industries and sectors as well. In fact, a sizable portion of total emissions across industries stem from physical structures. For instance, telecommunications players need to factor in emissions from their facilities in addition to the energy used to operate equipment.\u003c/p\u003e\n\n\u003cp\u003eOur analysis shows that over the life cycle of a typical building, 76 percent of emissions come from operations and the remaining 24 percent from the processing of raw materials used for and construction of new builds. Given that 80 percent of the predicted building stock for 2050 exists today,[[footnote 2]] it stands to reason that the built environment will need to decarbonize not only embodied emissions but also, more importantly, the operational emissions from the existing building stock.\u003c/p\u003e\n\n\u003cp\u003eToday, the physical implications of climate change are clearly visible in the form of floods, wildfires, rising sea levels, and other natural disasters. There is also significant pressure from all market dimensions, including regulatory requirements, shareholder expectations, employee needs, and green premiums paid by customers. To address these issues, industry leaders can work toward improving transparency and awareness, developing partnerships along the value chain, and establishing consistent and reliable metrics. By launching the Net Zero Built Environment Council, we aim to stimulate these changes and help shift the built environment into a cleaner, greener future.\u003c/p\u003e\n\n\u003ch2\u003eMany levers to decarbonize the built environment are known and proven\u003c/h2\u003e\n\n[[MostPopularArticles 5]]\n\n\u003cp\u003eTo meet net-zero emissions targets by 2050, various industries will need to triple the pace at which they decarbonize compared with the past 30 years.[[footnote 3]] There are several possible decarbonization pathways across materials, design, and technology that collectively could help mitigate a significant portion of overall emissions. Some of these pathways, such as switching to renewable sources of energy for heating systems, have significant potential for reducing emissions, while others, such as reducing waste and improving circularity, are likely to mitigate a smaller proportion of emissions.\u003c/p\u003e\n\n\u003ch3\u003eOperational emissions\u003c/h3\u003e\n\n\u003cp\u003eGiven that a significant portion of emissions in the built environment stem from operations of existing building stock, lowering these emissions is a key priority. The primary sources driving these operational emissions are heating and cooling. Indirect emissions (from power generation for electricity and commercial heat) constitute 50 percent of the global built environment\u0026rsquo;s emissions.[[footnote 4]] There are two important factors to consider when decreasing emissions from the operations of existing buildings: the energy source used for heating and the energy efficiency of the building. Key pathways to address these two factors could be upgrading energy and improving insulation. This includes switching to renewable sources for heat pumps and leveraging new technologies such as combined heat and power, infrared heating boards, and hydrogen boilers.\u003c/p\u003e\n\n\u003cp\u003eIn the European Union, for example, energy upgrades could mitigate up to 30 percent of emissions. The other key pathway is looking at design and insulation levers, which can improve energy performance by mitigating another 30 percent of emissions.[[footnote 5]] This would subsequently reduce the requirement to rely heavily on heating, ventilation, and air conditioning (HVAC) systems.\u003c/p\u003e\n\n\u003ch3\u003eEmbodied carbon\u003c/h3\u003e\n\n\u003cp\u003eTo make the transition to net-zero emissions, upstream aspects of low-carbon-intensive construction materials could also be maximized for tackling embodied emissions during the construction process.\u003c/p\u003e\n\n\u003cp\u003eThe cement industry is responsible for about a quarter of all industry CO\u003csub\u003e2\u003c/sub\u003e emissions, and it also generates the most CO\u003csub\u003e2\u003c/sub\u003e emissions per dollar of revenue.[[footnote 6]] Addressing cement emissions is therefore critical in propelling the transition. For example, replacing the clinker used in cement with substitutes\u0026mdash;such as ground-granulated blast-furnace slag (GGBS), silica fume, or natural pozzolanic materials\u0026mdash;and fillers such as limestone could mitigate up to 90 percent of cement\u0026rsquo;s carbon footprint. Wood construction materials emit anywhere from 20 to 60 percent less carbon than steel and concrete in a typical building.[[footnote 7]] Another alternative is carbon-cured or carbon-neutral concrete, which uses materials based on mineralized or pyrolyzed CO\u003csub\u003e2\u003c/sub\u003e to make long-term carbon storage possible. Today\u0026rsquo;s methods could sequester up to 5 percent of the CO\u003csub\u003e2\u003c/sub\u003e produced during production, but newer technologies could sequester as much as 25 to 30 percent. Overall, addressing only the emissions from cement using these methods could collectively abate the built environment\u0026rsquo;s emissions by up to 15 percent.\u003c/p\u003e\n\n\u003cp\u003eAn important supplement to reducing embodied emissions is developing a closed-loop economy by minimizing waste sent to landfills. This can be improved in several ways, starting with making accurate estimates of required construction materials via tools such as building information modeling (BIM), ensuring the recycling of demolition waste, or, in the case of modular construction, using potential end-of-life building components or products.\u003c/p\u003e\n\n[[pullquote 1]]\n\n\u003ch2\u003eThere is significant opportunity to build new businesses\u0026mdash;often with no additional cost\u003c/h2\u003e\n\n\u003cp\u003eDecarbonizing the built environment can create as much as $800.0 billion to $1.9 trillion in new green value pools across sectors (Exhibit 1). This promising market offers significant potential for players in the ecosystem. Specifically, there are primary value pools in resilient materials and systems, totaling more than $320.0 billion, and in retrofitting existing assets, totaling more than $240.0 billion.\u003c/p\u003e\n\n[[exhibit 1]]\n\n\u003cp\u003eClimate-resilient infrastructure aids in protection from extreme weather events, including droughts, extreme temperatures, flooding, hurricanes, and wildfires. Using double-glazed glass in windows and doors, building green facades, and insulating walls with gypsum wallboards are just a few ways to mitigate extreme temperatures. For instance, green roofs have multiple direct benefits and cobenefits, including lowering indoor temperatures by as much as 5\u0026deg;C, resulting in energy savings; absorbing rainwater and delaying runoff, reducing flood risk due to intense rain events; reducing the temperature in densely built-up areas; providing habitats for urban wildlife and stepping stones for migratory species; and creating a more aesthetically pleasing urban landscape.[[footnote 8]]\u003c/p\u003e\n\n\u003cp\u003eIn addition, the value pool for retrofitting existing buildings is expected to have an accelerated trajectory from current forecasts of 4 percent CAGR beyond 2035, driven by mounting regulatory pressure and financial incentives, cost savings for building owners and occupiers from actions such as improving insulation, and growing end-user demand for more efficient, less carbon-intensive buildings (Exhibit 2). The uplift in the potential annualized value pool over time is expected to decrease over the next two decades as the number of new technologies and houses stagnates. Realized value will still grow, but the built environment faces several headwinds, such as fragmentation, risk aversion, and slow digitalization.[[footnote 9]]\u003c/p\u003e\n\n[[exhibit 2]]\n\n\u003ch2\u003eHowever, there are challenges to overcome\u003c/h2\u003e\n\n\u003cp\u003eLocal market structures and ease of entry have resulted in a fragmented landscape of mostly small companies with limited economies of scale. Moreover, the project-based construction process involves many steps, with scattered accountability and a multitude of active entities in every project\u0026mdash;from several specialist-engineering and planning companies to multiple subcontractors and subsubcontractors and a multitude of material suppliers. Since the level of collaboration across the value chain is low, the result is a siloed ecosystem in which companies tend to manage their own risk and frictions at the interfaces are high. Varying governing bodies, local building codes, and standards further aggravate the challenge and lead to decreased productivity, slowing the turnaround time of projects.\u003c/p\u003e\n\n\u003cp\u003eOverall, no single player in the ecosystem can tackle the emissions issue alone\u0026mdash;and there is an urgent need for players to collaborate and increase transparency. The built environment is complex and fragmented with different players, business models, and value chain steps[[footnote 10]]; it is also highly local with varying standards, building codes, and decision makers, often with partially conflicting objectives. Arrangements are often project-based with temporary, nonrepetitive agreements, while companies operate on small margins with limited abilities to invest and take risks.\u003c/p\u003e\n\n\u003cp\u003eAchieving the necessary scale of decarbonization and value creation to accelerate the green transition requires fundamental shifts in how industry players design, build, operate, and decommission assets. Although some regulations and policies currently favor the sector\u0026rsquo;s net-zero transition, the sector needs to be better positioned to leverage these tailwinds and orchestrate the best way forward. One way of doing this is to join or form coalitions while moving at pace on investment and innovation.\u003c/p\u003e\n\n\u003cp\u003eThree ingredients could potentially accelerate the green transition in the built environment: transparency and awareness, partnerships along the value chain, and consistent and reliable metrics.\u003c/p\u003e\n\n\u003col\u003e\n\u003cli\u003e\u003cem\u003eTransparency and awareness.\u003c/em\u003e It is critical to understand the possible pathways to decarbonization and what it will take to scale in a cost-effective way. Many design changes, green materials, and technologies are already cheaper today and increasingly available. For example, players could deploy traditional cost-reduction levers such as lowering demand for primary resources through design and process optimization (including reduced waste, improved building footprints, and limited overspecifications). Other levers include switching to low-carbon alternative materials and electrifying heavy equipment.[[footnote 11]]\u003c/li\u003e\n\u003cli\u003e\u003cem\u003ePartnerships along the value chain.\u003c/em\u003e Partnerships and mobilization are needed to realize the pathways to build and scale new materials and technologies in a cost-efficient and timely manner. According to McKinsey analysis, today, decarbonization is close to cost neutral for 50 percent of emissions (less than $100 per ton of CO₂), but for 20 percent it\u0026rsquo;s expensive (ranging from $175 to $500 per ton of CO\u003csub\u003e2\u003c/sub\u003e) and technically challenging, including emissions from remaining material use, particularly cement and steel production fuels for heavy equipment (such as moving from liquefied natural gas to renewables). Actively improving collaborations and partnerships across the value chain in both cost-neutral and expensive options is critical to bring together all involved actors (from manufacturers, distributors, and developers to investors and construction companies).\u003c/li\u003e\n\u003cli\u003e\u003cem\u003eConsistent and reliable metrics.\u003c/em\u003e Measuring sustainability effects and benefits using consistent metrics offers better points for comparison and enables competitive financing. It also allows companies to guide end consumers on choices. Companies should formulate their metrics without bias from interest groups. Standards and codes differ based on region, archetype, and even governing authority. It can be challenging and time-consuming to determine which standards, certifications, and rating programs are most credible and applicable to a particular project.\u003c/li\u003e\n\u003c/ol\u003e\n\n\u003cp\u003eActing on these three ingredients can provide unique opportunities to meet emissions targets and create future leaders in the built environment. In all major technology disruptions in the past, first movers have captured a disproportionate share of the market.\u003c/p\u003e\n\n\u003ch2\u003eLaunching the Net Zero Built Environment Council to help facilitate these changes\u003c/h2\u003e\n\n\u003cp\u003eTo help facilitate the critical elements for change, we are launching the Net Zero Built Environment Council, which brings together many of the leading incumbents and new scale-ups across the built-environment ecosystem. Along the lines of the three ingredients covered in this article, the council\u0026rsquo;s ambitions can help with the following actions:\u003c/p\u003e\n\n\u003col\u003e\n\u003cli\u003e\u003cem\u003eCreate transparency.\u003c/em\u003e Establish a fact-based perspective on a possible cost-effective recipe (translate the most powerful technology and other levers into a simplified playbook that applies to major building archetypes).\u003c/li\u003e\n\u003cli\u003e\u003cem\u003eRaise awareness of what is doable.\u003c/em\u003e Remove perceived barriers to decarbonization, capture the interest of decision makers, and spur \u0026ldquo;positive pressure\u0026rdquo; and acceleration to act.\u003c/li\u003e\n\u003cli\u003e\u003cem\u003eStimulate partnerships and encourage initiative.\u003c/em\u003e Enable execution via innovative financial models, deployment of technologies, and scaling of efforts by bringing together stakeholders from across the built environment, whether by jointly commercializing technologies at scale or by identifying and creating lighthouse projects.\u003c/li\u003e\n\u003c/ol\u003e\n\n\u003chr /\u003e\n\n\u003cp\u003eAll contributors along the value chain must come together to overcome systematic challenges and increase transparency on cost-effective pathways to reach decarbonization goals and spread awareness to the entire sector. In this sense, the Net Zero Built Environment Council represents an important step forward in uniting industries and sectors\u0026mdash;not only to achieve their climate ambitions but also to create green growth in the built environment.\u003c/p\u003e"},"isFullScreenInteractive":{"boolValue":false},"hideStickySocialShareBar":{"boolValue":false},"desktopID":{"value":""},"mobileID":{"value":""},"desktopURL":{"value":""},"mobileURL":{"value":""},"desktopPaddingPercentage":{"value":""},"mobilePaddingPercentage":{"value":""},"desktopOverrideHeight":{"value":""},"mobileOverrideHeight":{"value":""},"cerosOembedURL":{"value":""},"cerosRenderMode":{"targetItem":null},"cerosBackgroundColor":{"targetItem":null},"hideByLine":{"boolValue":true},"tableOfContentsTitle":{"value":"TABLE OF CONTENTS"},"accessStatus":{"targetItem":{"key":{"value":"RegisteredUsers"},"value":{"value":"Registered Users"}}},"articleType":{"targetItem":{"displayName":"Article"}},"hasSpecialReport":{"boolValue":false},"contentType":{"targetItem":{"displayName":"Article"}},"sourcePublication":{"targetItem":null},"externalPublication":{"value":""},"mobileReady":{"boolValue":true},"forClientsOnly":{"boolValue":false},"excludeFromClientLink":{"boolValue":false},"originalPublishDate":{"jsonValue":{"value":"2022-11-02T00:00:00Z"}},"footnotes":{"value":"\u003col\u003e\n \u003cli\u003eTony Hansen, Focko Imhorst, Anna Moore, and Sebastian Reiter, \u0026ldquo;\u003ca href=\"/industries/travel-logistics-and-infrastructure/how-we-help-clients/global-infrastructure-initiative/roundtables/glasgow-cop26-2021-decarbonizing-the-built-environment\"\u003eGlasgow COP26 2021: Decarbonizing the built environment\u003c/a\u003e,\u0026rdquo; McKinsey, November 11, 2021.\u003c/li\u003e\n \u003cli\u003e\u0026ldquo;\u003ca href=\"/industries/engineering-construction-and-building-materials/our-insights/call-for-action-seizing-the-decarbonization-opportunity-in-construction\"\u003eCall for action: Seizing the decarbonization opportunity in construction\u003c/a\u003e,\u0026rdquo; McKinsey, July 14, 2021.\u003c/li\u003e\n \u003cli\u003eGreenhouse Gas Inventory Data \u0026ndash; Detailed Data by Party, UN Climate Change, accessed October 5, 2022; Tony Hansen, Focko Imhorst, Anna Moore, and Sebastian Reiter, \u0026ldquo;\u003ca href=\"/industries/engineering-construction-and-building-materials/our-insights/decarbonizing-the-built-environment-takeaways-from-cop26\"\u003eDecarbonizing the built environment: Takeaways from COP26\u003c/a\u003e\u0026rdquo; January 12, 2022.\u003c/li\u003e\n \u003cli\u003e\u0026ldquo;2020 global status report for building and construction: Executive summary,\u0026rdquo; Global Alliance for Building and Construction and UN Environment Programme, December 16, 2020.\u003c/li\u003e\n \u003cli\u003e\u0026ldquo;\u003ca href=\"/industries/engineering-construction-and-building-materials/our-insights/call-for-action-seizing-the-decarbonization-opportunity-in-construction\"\u003eCall for action\u003c/a\u003e,\u0026rdquo; July 14, 2021.\u003c/li\u003e\n \u003cli\u003eThomas Czigler, Sebastian Reiter, Patrick Schulze, and Ken Somers, \u0026ldquo;\u003ca href=\"/industries/chemicals/our-insights/laying-the-foundation-for-zero-carbon-cement\"\u003eLaying the foundation for zero-carbon cement\u003c/a\u003e,\u0026rdquo; McKinsey, May 14, 2020.\u003c/li\u003e\n \u003cli\u003eThomas Hundertmark, Sebastian Reiter, and Patrick Schulze, \u0026ldquo;\u003ca href=\"/industries/chemicals/our-insights/green-growth-avenues-in-the-cement-ecosystem\"\u003eGreen growth avenues in the cement ecosystem\u003c/a\u003e,\u0026rdquo; McKinsey, December 16, 2021.\u003c/li\u003e\n \u003cli\u003e\u0026ldquo;Green roofs in Basel, Switzerland: Combining mitigation and adaptation measures,\u0026rdquo; Climate-ADAPT, September 10, 2022.\u003c/li\u003e\n \u003cli\u003eFor more on these headwinds as well as the construction value chain, see \u0026ldquo;\u003ca href=\"/capabilities/operations/our-insights/the-next-normal-in-construction-how-disruption-is-reshaping-the-worlds-largest-ecosystem\"\u003eThe next normal in construction: How disruption is reshaping the world\u0026rsquo;s largest ecosystem\u003c/a\u003e,\u0026rdquo; McKinsey, June 4, 2020.\u003c/li\u003e\n \u003cli\u003eIncluding construction material manufacturers; engineering, procurement, and construction (EPC) contractors; designers and engineers; and real estate owners and developers.\u003c/li\u003e\n \u003cli\u003eFor more on how to seize the decarbonization opportunity in construction, see \u0026ldquo;\u003ca href=\"/industries/engineering-construction-and-building-materials/our-insights/call-for-action-seizing-the-decarbonization-opportunity-in-construction\"\u003eCall for action\u003c/a\u003e,\u0026rdquo; July 14, 2021.\u003c/li\u003e\n\u003c/ol\u003e"},"contributoryPractice":{"targetItems":[{"displayName":"Operations"}]},"aboutTheAuthors":{"value":"\u003cp\u003e\u003cstrong\u003eFabian Apel\u003c/strong\u003e is an associate partner in McKinsey\u0026rsquo;s London office; \u003cstrong\u003e\u003ca href=\"/our-people/brodie-boland\"\u003eBrodie Boland\u003c/a\u003e\u003c/strong\u003e is a partner in the Washington, DC, office; \u003cstrong\u003eHelene de la Motte\u003c/strong\u003e is a consultant in the Stockholm office, where \u003cstrong\u003e\u003ca href=\"/our-people/erik-sjodin\"\u003eErik Sj\u0026ouml;din\u003c/a\u003e\u003c/strong\u003e is a partner; \u003cstrong\u003e\u003ca href=\"/sitecore/service/notfound.aspx?item=web%3a%7b5c8d390f-56ac-4459-a8df-dcb72315e627%7d%40en\"\u003eAnna Moore\u003c/a\u003e\u003c/strong\u003e is a partner in the London office; and \u003cstrong\u003e\u003ca href=\"/our-people/sebastian-reiter\"\u003eSebastian Reiter\u003c/a\u003e\u003c/strong\u003e is a partner in the Munich office.\u003c/p\u003e\n\n\u003cp\u003eThe authors wish to thank Eddie Elizondo, Riyaz Gilani, Alastair Green, Focko Imhorst, Sharada Sucharitha Kannan, Shailesh Lekhwani, Aleem Anil Mawji, Paolo Spranzi, and Mai Ly Sorri for their contributions to this article.\u003c/p\u003e"},"authors":{"targetItems":[{"template":{"id":"3FBABDB63A094F68B1F8E1BBE1BA124E","name":"Author"},"id":"4466309E0809440483F01A3684CCA4B3","name":"Fabian Apel","authorTitle":{"value":"Fabian Apel"},"description":{"value":""},"thumbnailImage":{"alt":"","src":null},"profile":{"targetItems":[]}},{"template":{"id":"3FBABDB63A094F68B1F8E1BBE1BA124E","name":"Author"},"id":"512D53F2E3DD44CB96CE30D963822056","name":"Brodie Boland","authorTitle":{"value":"Brodie Boland"},"description":{"value":""},"thumbnailImage":{"alt":"","src":null},"profile":{"targetItems":[{"standardImage":{"src":"/~/media/mckinsey/our people/brodie boland/brodie boland_fc-mask_profile_1536x1152.png","alt":"Brodie 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Moore","authorTitle":{"value":"Anna Moore"},"description":{"value":""},"thumbnailImage":{"alt":"","src":null},"profile":{"targetItems":[]}},{"template":{"id":"3FBABDB63A094F68B1F8E1BBE1BA124E","name":"Author"},"id":"D8406A36323D42B380D8FA9C9D9E42AF","name":"Sebastian Reiter","authorTitle":{"value":"Sebastian Reiter"},"description":{"value":""},"thumbnailImage":{"alt":"","src":null},"profile":{"targetItems":[{"standardImage":{"src":"/~/media/mckinsey/our people/sebastian reiter/sebastian_reiter_fc_mask_profile_1536x1152.jpg","alt":"Sebastian Reiter"},"emailLinks":{"value":"Sebastian_Reiter@mcinsey.com"},"linkedInUrl":{"value":"https://www.linkedin.com/in/sebastianreiter/"},"description":{"value":"Advises leading global resource-based companies on transforming their operations and supply-chain leveraging disruptive technology and sustainability"},"locations":{"targetItems":[{"name":"Munich","displayName":"Munich"}]},"firmTitle":{"value":"Partner"},"thumbnailImage":{"alt":"Sebastian Reiter","src":"/~/media/mckinsey/our people/sebastian reiter/sebastian_reiter_fc-mask_headshot_988x741.jpg"},"url":{"path":"/our-people/sebastian-reiter"}}]}},{"template":{"id":"3FBABDB63A094F68B1F8E1BBE1BA124E","name":"Author"},"id":"76FA851B2F934CC3AB88F5BA7E1C32E8","name":"Erik Sjodin","authorTitle":{"value":"Erik Sjödin"},"description":{"value":""},"thumbnailImage":{"alt":"","src":null},"profile":{"targetItems":[{"standardImage":{"src":"/~/media/mckinsey/our people/erik sjodin/erik_sjodin_standard_profile_1536x1152.jpg","alt":"Erik Sjödin"},"emailLinks":{"value":"erik_sjodin@mckinsey.com"},"linkedInUrl":{"value":""},"description":{"value":"Creates lasting transformations for leading companies across the construction value chain, with a focus on construction digitization and suppliers, such as construction-equipment OEMs, rental companies, material manufacturers and distributors, and retailers"},"locations":{"targetItems":[{"name":"Stockholm","displayName":"Stockholm"}]},"firmTitle":{"value":"Partner"},"thumbnailImage":{"alt":"Erik Sjödin","src":"/~/media/mckinsey/our people/erik sjodin/erik_sjodin_headshot_988x741.jpg"},"url":{"path":"/our-people/erik-sjodin"}}]}}]},"nonPartnerAuthors":{"targetItems":[]},"interactiveToUse":{"targetItem":null},"enableArticleComponents":{"boolValue":false},"relatedArticles":{"targetItems":[{"sourcePublication":{"targetItem":null},"publicationSource":null,"externalPublication":{"value":""},"title":{"value":"The new imperative for green commodities"},"url":{"path":"/capabilities/sustainability/our-insights/the-new-imperative-for-green-commodities"},"eyebrow":{"targetItem":{"name":"Article"}},"articleType":{"targetItem":{"name":"Article"}},"contentType":{"targetItem":{"name":"Article"}},"description":{"value":"The energy and materials transition is reshaping the strategic toolbox of commodity producers. 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