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src="https://cdn.sanity.io/images/l5rq9j6r/production/4ebd4b8b7c4ab31cf65f8cb24be72e15512d75be-102x102.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Guides and Surveys</div><div class="nav-item-description">Guide your users and collect feedback</div></div></div></a></li><li class="w-full"><a class="" href="/amplitude-experiment" aria-label="Feature Experimentation"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="feature experimentation" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="feature experimentation" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/7cac53b7cfc95a1b2d36f8a508762039eaa6dba8-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Feature Experimentation</div><div class="nav-item-description">Innovate with personalized product experiences</div></div></div></a></li><li class="w-full"><a class="" href="/web-experimentation" aria-label="Web Experimentation"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="web experimentation" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="web experimentation" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/3674bf2897a4e81047f4b831e7f82cbae1473f22-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Web Experimentation</div><div class="nav-item-description">Drive conversion with A/B testing powered by data</div></div></div></a></li><li class="w-full"><a class="" href="/feature-management" aria-label="Feature Management"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="feature management" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="feature management" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/6fda12d865c0ea2164872ded7b1e2359b9c4d8c7-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Feature Management</div><div class="nav-item-description">Build fast, target easily, and learn as you ship </div></div></div></a></li><li class="w-full"><a class="" href="/activation" aria-label="Activation"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt=" " src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt=" " loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/30fb5cf5004f011e50be33c633cbe6fddc7b2e27-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Activation</div><div class="nav-item-description">Unite data across teams</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="/guides-and-surveys" aria-label="Guides and Surveys">Guides and Surveys</a></li><li><a class="" href="/amplitude-experiment" aria-label="Feature Experimentation">Feature Experimentation</a></li><li><a class="" href="/web-experimentation" aria-label="Web Experimentation">Web Experimentation</a></li><li><a class="" href="/feature-management" aria-label="Feature Management">Feature Management</a></li><li><a class="" href="/activation" aria-label="Activation">Activation</a></li></ul></div></div><div class="w-full"><h4>Data</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="/warehouse-native" aria-label="Warehouse-native Amplitude"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt=" Warehouse-native icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt=" Warehouse-native icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/b942c8aed7d1de7435dcfe75726a7dfeca37c6f4-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Warehouse-native Amplitude</div><div class="nav-item-description">Unlock insights from your data warehouse</div></div></div></a></li><li class="w-full"><a class="" href="/data-management" aria-label="Data Governance"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Data Management icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Data Management icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/4ebe22b1d3201e4ffa40f4dfa2bc541f5d23a057-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Data Governance</div><div class="nav-item-description">Complete data you can trust</div></div></div></a></li><li class="w-full"><a class="" href="/trust" aria-label="Security & Privacy"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Security and privacy icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Security and privacy icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/bb86847dbcc99bfdeda3d365e6adcc846bf2a40b-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Security & Privacy</div><div class="nav-item-description">Keep your data secure and compliant</div></div></div></a></li><li class="w-full"><a class="" href="/integrations" aria-label="Integrations"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Integrations icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Integrations icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/4ac187feaf405cd560a8034b624115337b804f19-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Integrations</div><div class="nav-item-description">Connect Amplitude to hundreds of partners</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="/warehouse-native" aria-label="Warehouse-native Amplitude">Warehouse-native Amplitude</a></li><li><a class="" href="/data-management" aria-label="Data Governance">Data Governance</a></li><li><a class="" href="/trust" aria-label="Security & Privacy">Security & Privacy</a></li><li><a class="" href="/integrations" aria-label="Integrations">Integrations</a></li></ul></div></div></div></div></div></div></div><div class="hidden lg:block"><a class="menu-item-link" href="/digital-analytics-platform?siteLocation=nav" aria-label="Platform"><div class="flex h-full flex-col justify-between"><div class="h-0.75"></div><div class="">Platform</div><div class="h-0.75"></div></div></a><div class="sub-menu-item"><div class="border-t-1 border-t-gray-15"></div><div class="sub-menu-item-children"><div class="sub-menu-children-container"><div class="w-full flex flex-col lg:flex-row lg:gap-10 lg:items-start lg:justify-start"><div class="hidden lg:block shrink-0 mr-1"><div class="w-[298px] bg-gray-15 rounded-tr-2xl rounded-bl-2xl overflow-hidden"><div class="relative w-[298px] h-[160px]"><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=1440&q=75 1440w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=3840&q=75"/></div><div class="px-6 py-4 flex flex-col gap-2"><div class="font-gellix font-medium text-[22px] leading-[26px]">One platform, countless insights</div><div class="text-[14px] leading-[20px]">Get fast and easy access to customer insights at every step of their journey</div></div><div class="px-6 pb-6 pt-2"><a class="btn btn-text-arrow NavCard_link__MF7bv" href="https://amplitude.com/digital-analytics-platform?siteLocation=nav" aria-label="Amplitude Platform">Amplitude Platform</a></div></div></div><div class="lg:hidden mt-5"><a class="btn btn-text-arrow text-sm font-normal" href="https://amplitude.com/digital-analytics-platform?siteLocation=nav" aria-label="Amplitude Platform">Amplitude Platform</a></div><div class="flex w-full flex-col gap-5 lg:gap-10 lg:flex-row lg:items-start"><div class="w-full"><h4>Insights</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" aria-label="Product Analytics" href="/amplitude-analytics"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Analytics icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Analytics icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/cefb51787f695a6c892ec2c7a9e1328b1b142809-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Product Analytics</div><div class="nav-item-description">Understand the full user journey</div></div></div></a></li><li class="w-full"><a class="" href="/web-analytics" aria-label="Web Analytics"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="web analytics" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="web analytics" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/870e5244c7f1f65b96a5456c59456e0243f66820-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Web Analytics</div><div class="nav-item-description">Get the metrics you need with one line of code</div></div></div></a></li><li class="w-full"><a class="" href="/session-replay?siteLocation=nav" aria-label="Session Replay"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="session replay icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="session replay icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/15ce1dcc5134cfbc595aa0fc127ef315f92b4339-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Session Replay</div><div class="nav-item-description">Visualize sessions based on events in your product</div></div></div></a></li><li class="w-full"><a class="" href="/ai" aria-label="AI"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt=" AI icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt=" AI icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/d6f5d819caab75eae58e620527f6fab00897f938-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">AI</div><div class="nav-item-description">Self-service data meets self-service intelligence</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" aria-label="Product Analytics" href="/amplitude-analytics">Product Analytics</a></li><li><a class="" href="/web-analytics" aria-label="Web Analytics">Web Analytics</a></li><li><a class="" href="/session-replay?siteLocation=nav" aria-label="Session Replay">Session Replay</a></li><li><a class="" href="/ai" aria-label="AI">AI</a></li></ul></div></div><div class="w-full"><h4>Action</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="/guides-and-surveys" aria-label="Guides and Surveys"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%27102%27%20height=%27102%27/%3e"/></span><img alt=" " src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt=" " loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/4ebd4b8b7c4ab31cf65f8cb24be72e15512d75be-102x102.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Guides and Surveys</div><div class="nav-item-description">Guide your users and collect feedback</div></div></div></a></li><li class="w-full"><a class="" href="/amplitude-experiment" aria-label="Feature Experimentation"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="feature experimentation" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="feature experimentation" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/7cac53b7cfc95a1b2d36f8a508762039eaa6dba8-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Feature Experimentation</div><div class="nav-item-description">Innovate with personalized product experiences</div></div></div></a></li><li class="w-full"><a class="" href="/web-experimentation" aria-label="Web Experimentation"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="web experimentation" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="web experimentation" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/3674bf2897a4e81047f4b831e7f82cbae1473f22-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Web Experimentation</div><div class="nav-item-description">Drive conversion with A/B testing powered by data</div></div></div></a></li><li class="w-full"><a class="" href="/feature-management" aria-label="Feature Management"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="feature management" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="feature management" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/6fda12d865c0ea2164872ded7b1e2359b9c4d8c7-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Feature Management</div><div class="nav-item-description">Build fast, target easily, and learn as you ship </div></div></div></a></li><li class="w-full"><a class="" href="/activation" aria-label="Activation"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt=" " src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt=" " loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/30fb5cf5004f011e50be33c633cbe6fddc7b2e27-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Activation</div><div class="nav-item-description">Unite data across teams</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="/guides-and-surveys" aria-label="Guides and Surveys">Guides and Surveys</a></li><li><a class="" href="/amplitude-experiment" aria-label="Feature Experimentation">Feature Experimentation</a></li><li><a class="" href="/web-experimentation" aria-label="Web Experimentation">Web Experimentation</a></li><li><a class="" href="/feature-management" aria-label="Feature Management">Feature Management</a></li><li><a class="" href="/activation" aria-label="Activation">Activation</a></li></ul></div></div><div class="w-full"><h4>Data</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="/warehouse-native" aria-label="Warehouse-native Amplitude"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt=" Warehouse-native icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt=" Warehouse-native icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/b942c8aed7d1de7435dcfe75726a7dfeca37c6f4-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Warehouse-native Amplitude</div><div class="nav-item-description">Unlock insights from your data warehouse</div></div></div></a></li><li class="w-full"><a class="" href="/data-management" aria-label="Data Governance"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Data Management icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Data Management icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/4ebe22b1d3201e4ffa40f4dfa2bc541f5d23a057-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Data Governance</div><div class="nav-item-description">Complete data you can trust</div></div></div></a></li><li class="w-full"><a class="" href="/trust" aria-label="Security & Privacy"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Security and privacy icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Security and privacy icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/bb86847dbcc99bfdeda3d365e6adcc846bf2a40b-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Security & Privacy</div><div class="nav-item-description">Keep your data secure and compliant</div></div></div></a></li><li class="w-full"><a class="" href="/integrations" aria-label="Integrations"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Integrations icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Integrations icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/4ac187feaf405cd560a8034b624115337b804f19-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Integrations</div><div class="nav-item-description">Connect Amplitude to hundreds of partners</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="/warehouse-native" aria-label="Warehouse-native Amplitude">Warehouse-native Amplitude</a></li><li><a class="" href="/data-management" aria-label="Data Governance">Data Governance</a></li><li><a class="" href="/trust" aria-label="Security & Privacy">Security & Privacy</a></li><li><a class="" href="/integrations" aria-label="Integrations">Integrations</a></li></ul></div></div></div></div></div></div></div></div></div><div data-testid="menu-item" class="menu-item"><div class="mb-6 lg:hidden"><div class="flex items-center justify-between"><a class="menu-item-link" aria-label="Solutions" href="/solutions">Solutions</a><button class=""><svg height="8" viewBox="0 0 13 8" width="13" xmlns="http://www.w3.org/2000/svg"><path d="m3.673-1.984 6.5 5.822-6.5 5.646" fill="none" stroke="currentColor" stroke-miterlimit="20" stroke-width="1.5" transform="matrix(0 1 -1 0 10.5 -3.5)"></path></svg></button></div><div class="hidden"><div class="sub-menu-item-children"><div class="w-full flex flex-col lg:flex-row lg:gap-10 lg:items-start lg:justify-start"><div class="hidden lg:block shrink-0 mr-1"><div class="w-[298px] bg-gray-15 rounded-tr-2xl rounded-bl-2xl overflow-hidden"><div class="relative w-[298px] h-[160px]"><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=1440&q=75 1440w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=3840&q=75"/></div><div class="px-6 py-4 flex flex-col gap-2"><div class="font-gellix font-medium text-[22px] leading-[26px]">Solutions that drive business results</div><div class="text-[14px] leading-[20px]">Deliver customer value and drive business outcomes</div></div><div class="px-6 pb-6 pt-2"><a class="btn btn-text-arrow NavCard_link__MF7bv" href="/solutions" aria-label="Amplitude Solutions">Amplitude Solutions</a></div></div></div><div class="lg:hidden mt-5"><a class="btn btn-text-arrow text-sm font-normal" href="/solutions" aria-label="Amplitude Solutions">Amplitude Solutions</a></div><div class="flex w-full flex-col gap-5 lg:gap-10 lg:flex-row lg:items-start"><div class="w-full"><h4>Industry</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" aria-label="Financial Services" href="/industry/financial-services"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Financial Services icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Financial Services icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/f0053c58aab2e986495670dc0a118ca37d0da108-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Financial Services</div><div class="nav-item-description">Personalize the banking experience</div></div></div></a></li><li class="w-full"><a class="" aria-label="B2B" href="/industry/b2b-saas"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="B2B icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="B2B icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/5ac1568edf6309c0cb8993546df6d063ea1f1a88-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">B2B</div><div class="nav-item-description">Maximize product adoption</div></div></div></a></li><li class="w-full"><a class="" aria-label="Media" href="/industry/media"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Media icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Media icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/c814e79c4afed2661ab360f431f4241a7d2c1449-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Media</div><div class="nav-item-description">Identify impactful content</div></div></div></a></li><li class="w-full"><a class="" aria-label="Healthcare" href="/industry/healthcare"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Healthcare industry icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Healthcare industry icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/3140199f993d3512d0ae080b378e8229fdad0cec-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Healthcare</div><div class="nav-item-description">Simplify the digital healthcare experience</div></div></div></a></li><li class="w-full"><a class="" aria-label="Ecommerce" href="/industry/ecommerce"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Ecommerce icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Ecommerce icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/bcf5fbd1446cea26e21a9aa035d915caeb05454d-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Ecommerce</div><div class="nav-item-description">Optimize for transactions</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" aria-label="Financial Services" href="/industry/financial-services">Financial Services</a></li><li><a class="" aria-label="B2B" href="/industry/b2b-saas">B2B</a></li><li><a class="" aria-label="Media" href="/industry/media">Media</a></li><li><a class="" aria-label="Healthcare" href="/industry/healthcare">Healthcare</a></li><li><a class="" aria-label="Ecommerce" href="/industry/ecommerce">Ecommerce</a></li></ul></div></div><div class="w-full"><h4>Use Case</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="/solutions/user-acquisition" aria-label="Acquisition"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Acquisition Icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Acquisition Icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/ec1a6cd4fa93ef6316999a2304c86614319de0f5-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Acquisition</div><div class="nav-item-description">Get users hooked from day one</div></div></div></a></li><li class="w-full"><a class="" href="/solutions/retention" aria-label="Retention"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Retention icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Retention icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/c245906ee86ca9ce8df0d15bd92ed33738571890-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Retention</div><div class="nav-item-description">Understand your customers like no one else</div></div></div></a></li><li class="w-full"><a class="" href="/solutions/monetization" aria-label="Monetization"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Monetization icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Monetization icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/054b624be8d0d482d7eca1cb67dad43f6031aa0e-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Monetization</div><div class="nav-item-description">Turn behavior into business</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="/solutions/user-acquisition" aria-label="Acquisition">Acquisition</a></li><li><a class="" href="/solutions/retention" aria-label="Retention">Retention</a></li><li><a class="" href="/solutions/monetization" aria-label="Monetization">Monetization</a></li></ul></div></div><div class="w-full"><h4>Team</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="/solutions/product" aria-label="Product"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="product icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="product icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/abfb7eee63e49d207a92c14a59c45beb3e63ae37-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Product</div><div class="nav-item-description">Fuel faster growth</div></div></div></a></li><li class="w-full"><a class="" href="/solutions/data" aria-label="Data"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="data icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="data icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/da461a450f14891298ed8fc683f202ed08838c54-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Data</div><div class="nav-item-description">Make trusted data accessible</div></div></div></a></li><li class="w-full"><a class="" href="/solutions/engineering" aria-label="Engineering"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="engineering" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="engineering" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/23597e739881b3c5023466c0264d9f81e5c4f1c5-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Engineering</div><div class="nav-item-description">Ship faster, learn more</div></div></div></a></li><li class="w-full"><a class="" href="/solutions/marketing" aria-label="Marketing"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="marketing icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="marketing icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/9ef5e10ddd0d0cf3907493ce7a42b9f4d3643875-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Marketing</div><div class="nav-item-description">Build customers for life</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="/solutions/product" aria-label="Product">Product</a></li><li><a class="" href="/solutions/data" aria-label="Data">Data</a></li><li><a class="" href="/solutions/engineering" aria-label="Engineering">Engineering</a></li><li><a class="" href="/solutions/marketing" aria-label="Marketing">Marketing</a></li></ul></div></div><div class="w-full"><h4>Size</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="/startups" aria-label="Startups"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="startup icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="startup icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/1d1d3954617be509a8af58195b69aa6518c01efc-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Startups</div><div class="nav-item-description">Free analytics tools for startups</div></div></div></a></li><li class="w-full"><a class="" href="/enterprise" aria-label="Enterprise"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Enterprise Icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Enterprise Icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/101c64c901ef6029d22e4fc49070ea4cdc4d828a-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Enterprise</div><div class="nav-item-description">Advanced analytics for scaling businesses</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="/startups" aria-label="Startups">Startups</a></li><li><a class="" href="/enterprise" aria-label="Enterprise">Enterprise</a></li></ul></div></div></div></div></div></div></div><div class="hidden lg:block"><a class="menu-item-link" aria-label="Solutions" href="/solutions"><div class="flex h-full flex-col justify-between"><div class="h-0.75"></div><div class="">Solutions</div><div class="h-0.75"></div></div></a><div class="sub-menu-item"><div class="border-t-1 border-t-gray-15"></div><div class="sub-menu-item-children"><div class="sub-menu-children-container"><div class="w-full flex flex-col lg:flex-row lg:gap-10 lg:items-start lg:justify-start"><div class="hidden lg:block shrink-0 mr-1"><div class="w-[298px] bg-gray-15 rounded-tr-2xl rounded-bl-2xl overflow-hidden"><div class="relative w-[298px] h-[160px]"><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=1440&q=75 1440w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=3840&q=75"/></div><div class="px-6 py-4 flex flex-col gap-2"><div class="font-gellix font-medium text-[22px] leading-[26px]">Solutions that drive business results</div><div class="text-[14px] leading-[20px]">Deliver customer value and drive business outcomes</div></div><div class="px-6 pb-6 pt-2"><a class="btn btn-text-arrow NavCard_link__MF7bv" href="/solutions" aria-label="Amplitude Solutions">Amplitude Solutions</a></div></div></div><div class="lg:hidden mt-5"><a class="btn btn-text-arrow text-sm font-normal" href="/solutions" aria-label="Amplitude Solutions">Amplitude Solutions</a></div><div class="flex w-full flex-col gap-5 lg:gap-10 lg:flex-row lg:items-start"><div class="w-full"><h4>Industry</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" aria-label="Financial Services" href="/industry/financial-services"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Financial Services icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Financial Services icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/f0053c58aab2e986495670dc0a118ca37d0da108-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Financial Services</div><div class="nav-item-description">Personalize the banking experience</div></div></div></a></li><li class="w-full"><a class="" aria-label="B2B" href="/industry/b2b-saas"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="B2B icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="B2B icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/5ac1568edf6309c0cb8993546df6d063ea1f1a88-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">B2B</div><div class="nav-item-description">Maximize product adoption</div></div></div></a></li><li class="w-full"><a class="" aria-label="Media" href="/industry/media"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Media icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Media icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/c814e79c4afed2661ab360f431f4241a7d2c1449-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Media</div><div class="nav-item-description">Identify impactful content</div></div></div></a></li><li class="w-full"><a class="" aria-label="Healthcare" href="/industry/healthcare"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Healthcare industry icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Healthcare industry icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/3140199f993d3512d0ae080b378e8229fdad0cec-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Healthcare</div><div class="nav-item-description">Simplify the digital healthcare experience</div></div></div></a></li><li class="w-full"><a class="" aria-label="Ecommerce" href="/industry/ecommerce"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Ecommerce icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Ecommerce icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/bcf5fbd1446cea26e21a9aa035d915caeb05454d-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Ecommerce</div><div class="nav-item-description">Optimize for transactions</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" aria-label="Financial Services" href="/industry/financial-services">Financial Services</a></li><li><a class="" aria-label="B2B" href="/industry/b2b-saas">B2B</a></li><li><a class="" aria-label="Media" href="/industry/media">Media</a></li><li><a class="" aria-label="Healthcare" href="/industry/healthcare">Healthcare</a></li><li><a class="" aria-label="Ecommerce" href="/industry/ecommerce">Ecommerce</a></li></ul></div></div><div class="w-full"><h4>Use Case</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="/solutions/user-acquisition" aria-label="Acquisition"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Acquisition Icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Acquisition Icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/ec1a6cd4fa93ef6316999a2304c86614319de0f5-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Acquisition</div><div class="nav-item-description">Get users hooked from day one</div></div></div></a></li><li class="w-full"><a class="" href="/solutions/retention" aria-label="Retention"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Retention icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Retention icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/c245906ee86ca9ce8df0d15bd92ed33738571890-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Retention</div><div class="nav-item-description">Understand your customers like no one else</div></div></div></a></li><li class="w-full"><a class="" href="/solutions/monetization" aria-label="Monetization"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Monetization icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Monetization icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/054b624be8d0d482d7eca1cb67dad43f6031aa0e-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Monetization</div><div class="nav-item-description">Turn behavior into business</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="/solutions/user-acquisition" aria-label="Acquisition">Acquisition</a></li><li><a class="" href="/solutions/retention" aria-label="Retention">Retention</a></li><li><a class="" href="/solutions/monetization" aria-label="Monetization">Monetization</a></li></ul></div></div><div class="w-full"><h4>Team</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="/solutions/product" aria-label="Product"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="product icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="product icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/abfb7eee63e49d207a92c14a59c45beb3e63ae37-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Product</div><div class="nav-item-description">Fuel faster growth</div></div></div></a></li><li class="w-full"><a class="" href="/solutions/data" aria-label="Data"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="data icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="data icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/da461a450f14891298ed8fc683f202ed08838c54-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Data</div><div class="nav-item-description">Make trusted data accessible</div></div></div></a></li><li class="w-full"><a class="" href="/solutions/engineering" aria-label="Engineering"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="engineering" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="engineering" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/23597e739881b3c5023466c0264d9f81e5c4f1c5-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Engineering</div><div class="nav-item-description">Ship faster, learn more</div></div></div></a></li><li class="w-full"><a class="" href="/solutions/marketing" aria-label="Marketing"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="marketing icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="marketing icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/9ef5e10ddd0d0cf3907493ce7a42b9f4d3643875-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Marketing</div><div class="nav-item-description">Build customers for life</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="/solutions/product" aria-label="Product">Product</a></li><li><a class="" href="/solutions/data" aria-label="Data">Data</a></li><li><a class="" href="/solutions/engineering" aria-label="Engineering">Engineering</a></li><li><a class="" href="/solutions/marketing" aria-label="Marketing">Marketing</a></li></ul></div></div><div class="w-full"><h4>Size</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="/startups" aria-label="Startups"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="startup icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="startup icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/1d1d3954617be509a8af58195b69aa6518c01efc-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Startups</div><div class="nav-item-description">Free analytics tools for startups</div></div></div></a></li><li class="w-full"><a class="" href="/enterprise" aria-label="Enterprise"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Enterprise Icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Enterprise Icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/101c64c901ef6029d22e4fc49070ea4cdc4d828a-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Enterprise</div><div class="nav-item-description">Advanced analytics for scaling businesses</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="/startups" aria-label="Startups">Startups</a></li><li><a class="" href="/enterprise" aria-label="Enterprise">Enterprise</a></li></ul></div></div></div></div></div></div></div></div></div><div data-testid="menu-item" class="menu-item"><div class="mb-6 lg:hidden"><div class="flex items-center justify-between"><a class="menu-item-link" aria-label="Resources" href="/resources">Resources</a><button class=""><svg height="8" viewBox="0 0 13 8" width="13" xmlns="http://www.w3.org/2000/svg"><path d="m3.673-1.984 6.5 5.822-6.5 5.646" fill="none" stroke="currentColor" stroke-miterlimit="20" stroke-width="1.5" transform="matrix(0 1 -1 0 10.5 -3.5)"></path></svg></button></div><div class="hidden"><div class="sub-menu-item-children"><div class="w-full flex flex-col lg:flex-row lg:gap-10 lg:items-start lg:justify-start"><div class="flex w-full flex-col gap-5 lg:gap-10 lg:flex-row lg:items-start"><div class="w-full"><h4>Learn</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" aria-label="Blog" href="/blog"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Blog icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Blog icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/9557a9d935ce9e836529a2e623ff5dfaec777dde-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Blog</div><div class="nav-item-description">Thought leadership from industry experts</div></div></div></a></li><li class="w-full"><a class="" aria-label="Resource Center" href="/resources"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Resource Center" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Resource Center" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/1646bf0ec842ccaed88e7d53d5baca4a258f8adc-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Resource Center</div><div class="nav-item-description">Expertise to guide your growth</div></div></div></a></li><li class="w-full"><a class="" href="https://amplitude.com/glossary/terms?siteLocation=nav" aria-label="Glossary"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Glossary icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Glossary icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/07aef69b19378a21cdea97ed9d817cd956fb089f-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Glossary</div><div class="nav-item-description">Learn about analytics, product, and technical terms</div></div></div></a></li><li class="w-full"><a class="" aria-label="Templates" href="/templates"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Template icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Template icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/9944ca8ac72471b6a8ddd71dbcc8e914b2c85ee7-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Templates</div><div class="nav-item-description">Amplitude template library</div></div></div></a></li><li class="w-full"><a class="" href="/explore" aria-label="Explore Hub"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="explore hub" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="explore hub" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/0f6abcaabe169267228450e3c7b72b976a9d979c-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Explore Hub</div><div class="nav-item-description">Detailed guides on product and web analytics</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" aria-label="Blog" href="/blog">Blog</a></li><li><a class="" aria-label="Resource Center" href="/resources">Resource Center</a></li><li><a class="" href="https://amplitude.com/glossary/terms?siteLocation=nav" aria-label="Glossary">Glossary</a></li><li><a class="" aria-label="Templates" href="/templates">Templates</a></li><li><a class="" href="/explore" aria-label="Explore Hub">Explore Hub</a></li></ul></div></div><div class="w-full"><h4>Connect</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" aria-label="Community" href="/community"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Community icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Community icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/3435bccee71c346f5ce7f732adfff8667e4faaeb-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Community</div><div class="nav-item-description">Connect with peers in product analytics</div></div></div></a></li><li class="w-full"><a class="" aria-label="Events" href="/events"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Events icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Events icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/acf1c26b4a42adef6936e4a5197f169062c40b84-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Events</div><div class="nav-item-description">Register for live or virtual events</div></div></div></a></li><li class="w-full"><a class="" href="/customers?siteLocation=nav" aria-label="Customers"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Customers icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Customers icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/f53fdf9483cec106263d1844694f27d86f19e4f2-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Customers</div><div class="nav-item-description">Discover why customers love Amplitude</div></div></div></a></li><li class="w-full"><a class="" href="https://amplitude.com/partners?siteLocation=nav" aria-label="Partners"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="partners" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="partners" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/228fea5df379c7fae34860e82083707609c6004f-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Partners</div><div class="nav-item-description">Accelerate business value through our ecosystem</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" aria-label="Community" href="/community">Community</a></li><li><a class="" aria-label="Events" href="/events">Events</a></li><li><a class="" href="/customers?siteLocation=nav" aria-label="Customers">Customers</a></li><li><a class="" href="https://amplitude.com/partners?siteLocation=nav" aria-label="Partners">Partners</a></li></ul></div></div><div class="w-full"><h4>Support & Services</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="https://gethelp.amplitude.com/hc/en-us?siteLocation=nav" aria-label="Customer Help Center"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Help Center icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Help Center icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/e1dcec79125932d9870d9f16e52c25820c0cf7b6-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Customer Help Center</div><div class="nav-item-description">All support resources in one place: policies, customer portal, and request forms</div></div></div></a></li><li class="w-full"><a class="" href="https://www.docs.developers.amplitude.com/?siteLocation=nav" aria-label="Developer Hub"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Developer Hub icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Developer Hub icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/0ce11092fdadc6e391624c34290501f050fd0f56-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Developer Hub</div><div class="nav-item-description">Integrate and instrument Amplitude</div></div></div></a></li><li class="w-full"><a class="" href="https://academy.amplitude.com/?siteLocation=nav" aria-label="Academy & Training"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Academy icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Academy icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/a2963a4c2588777888a59a0eca9f6a3dc8074bec-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Academy & Training</div><div class="nav-item-description">Become an Amplitude pro</div></div></div></a></li><li class="w-full"><a class="" href="/services" aria-label="Professional Services"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="services icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="services icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/8fc1a64b318d31048c8281cea5ad1aa71b3e03df-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Professional Services</div><div class="nav-item-description">Drive business success with expert guidance and support</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="https://gethelp.amplitude.com/hc/en-us?siteLocation=nav" aria-label="Customer Help Center">Customer Help Center</a></li><li><a class="" href="https://www.docs.developers.amplitude.com/?siteLocation=nav" aria-label="Developer Hub">Developer Hub</a></li><li><a class="" href="https://academy.amplitude.com/?siteLocation=nav" aria-label="Academy & Training">Academy & Training</a></li><li><a class="" href="/services" aria-label="Professional Services">Professional Services</a></li></ul></div></div><div class="w-full"><h4>Tools</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="https://amplitude.com/benchmarks?siteLocation=nav" aria-label="Benchmarks"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Benchmarks icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Benchmarks icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/b16534a4504dd46d071fa650eaadd6fe0517004b-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Benchmarks</div><div class="nav-item-description">Understand how your product compares</div></div></div></a></li><li class="w-full"><a class="" href="https://amplitude.com/track" aria-label="Tracking Guides"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="product tracking" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="product tracking" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/9107f438ffab1f6a2fe1ef2c0b2826709e93a575-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Tracking Guides</div><div class="nav-item-description">Learn how to track events and metrics with Amplitude</div></div></div></a></li><li class="w-full"><a class="" href="/digital-maturity-model" aria-label="Maturity Assessment"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Maturity Assessment" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Maturity Assessment" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/0cbff325d9dccfe16a0443ff826b1190afcc9145-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Maturity Assessment</div><div class="nav-item-description">Evaluate your digital experience maturity and uncover growth opportunities</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="https://amplitude.com/benchmarks?siteLocation=nav" aria-label="Benchmarks">Benchmarks</a></li><li><a class="" href="https://amplitude.com/track" aria-label="Tracking Guides">Tracking Guides</a></li><li><a class="" href="/digital-maturity-model" aria-label="Maturity Assessment">Maturity Assessment</a></li></ul></div></div></div></div></div></div></div><div class="hidden lg:block"><a class="menu-item-link" aria-label="Resources" href="/resources"><div class="flex h-full flex-col justify-between"><div class="h-0.75"></div><div class="">Resources</div><div class="h-0.75"></div></div></a><div class="sub-menu-item"><div class="border-t-1 border-t-gray-15"></div><div class="sub-menu-item-children"><div class="sub-menu-children-container"><div class="w-full flex flex-col lg:flex-row lg:gap-10 lg:items-start lg:justify-start"><div class="flex w-full flex-col gap-5 lg:gap-10 lg:flex-row lg:items-start"><div class="w-full"><h4>Learn</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" aria-label="Blog" href="/blog"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Blog icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Blog icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/9557a9d935ce9e836529a2e623ff5dfaec777dde-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Blog</div><div class="nav-item-description">Thought leadership from industry experts</div></div></div></a></li><li class="w-full"><a class="" aria-label="Resource Center" href="/resources"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Resource Center" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Resource Center" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/1646bf0ec842ccaed88e7d53d5baca4a258f8adc-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Resource Center</div><div class="nav-item-description">Expertise to guide your growth</div></div></div></a></li><li class="w-full"><a class="" href="https://amplitude.com/glossary/terms?siteLocation=nav" aria-label="Glossary"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Glossary icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Glossary icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/07aef69b19378a21cdea97ed9d817cd956fb089f-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Glossary</div><div class="nav-item-description">Learn about analytics, product, and technical terms</div></div></div></a></li><li class="w-full"><a class="" aria-label="Templates" href="/templates"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Template icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Template icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/9944ca8ac72471b6a8ddd71dbcc8e914b2c85ee7-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Templates</div><div class="nav-item-description">Amplitude template library</div></div></div></a></li><li class="w-full"><a class="" href="/explore" aria-label="Explore Hub"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="explore hub" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="explore hub" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/0f6abcaabe169267228450e3c7b72b976a9d979c-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Explore Hub</div><div class="nav-item-description">Detailed guides on product and web analytics</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" aria-label="Blog" href="/blog">Blog</a></li><li><a class="" aria-label="Resource Center" href="/resources">Resource Center</a></li><li><a class="" href="https://amplitude.com/glossary/terms?siteLocation=nav" aria-label="Glossary">Glossary</a></li><li><a class="" aria-label="Templates" href="/templates">Templates</a></li><li><a class="" href="/explore" aria-label="Explore Hub">Explore Hub</a></li></ul></div></div><div class="w-full"><h4>Connect</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" aria-label="Community" href="/community"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Community icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Community icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/3435bccee71c346f5ce7f732adfff8667e4faaeb-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Community</div><div class="nav-item-description">Connect with peers in product analytics</div></div></div></a></li><li class="w-full"><a class="" aria-label="Events" href="/events"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Events icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Events icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/acf1c26b4a42adef6936e4a5197f169062c40b84-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Events</div><div class="nav-item-description">Register for live or virtual events</div></div></div></a></li><li class="w-full"><a class="" href="/customers?siteLocation=nav" aria-label="Customers"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Customers icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Customers icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/f53fdf9483cec106263d1844694f27d86f19e4f2-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Customers</div><div class="nav-item-description">Discover why customers love Amplitude</div></div></div></a></li><li class="w-full"><a class="" href="https://amplitude.com/partners?siteLocation=nav" aria-label="Partners"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="partners" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="partners" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/228fea5df379c7fae34860e82083707609c6004f-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Partners</div><div class="nav-item-description">Accelerate business value through our ecosystem</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" aria-label="Community" href="/community">Community</a></li><li><a class="" aria-label="Events" href="/events">Events</a></li><li><a class="" href="/customers?siteLocation=nav" aria-label="Customers">Customers</a></li><li><a class="" href="https://amplitude.com/partners?siteLocation=nav" aria-label="Partners">Partners</a></li></ul></div></div><div class="w-full"><h4>Support & Services</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="https://gethelp.amplitude.com/hc/en-us?siteLocation=nav" aria-label="Customer Help Center"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Help Center icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Help Center icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/e1dcec79125932d9870d9f16e52c25820c0cf7b6-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Customer Help Center</div><div class="nav-item-description">All support resources in one place: policies, customer portal, and request forms</div></div></div></a></li><li class="w-full"><a class="" href="https://www.docs.developers.amplitude.com/?siteLocation=nav" aria-label="Developer Hub"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Developer Hub icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Developer Hub icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/0ce11092fdadc6e391624c34290501f050fd0f56-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Developer Hub</div><div class="nav-item-description">Integrate and instrument Amplitude</div></div></div></a></li><li class="w-full"><a class="" href="https://academy.amplitude.com/?siteLocation=nav" aria-label="Academy & Training"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Academy icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Academy icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/a2963a4c2588777888a59a0eca9f6a3dc8074bec-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Academy & Training</div><div class="nav-item-description">Become an Amplitude pro</div></div></div></a></li><li class="w-full"><a class="" href="/services" aria-label="Professional Services"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="services icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="services icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/8fc1a64b318d31048c8281cea5ad1aa71b3e03df-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Professional Services</div><div class="nav-item-description">Drive business success with expert guidance and support</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="https://gethelp.amplitude.com/hc/en-us?siteLocation=nav" aria-label="Customer Help Center">Customer Help Center</a></li><li><a class="" href="https://www.docs.developers.amplitude.com/?siteLocation=nav" aria-label="Developer Hub">Developer Hub</a></li><li><a class="" href="https://academy.amplitude.com/?siteLocation=nav" aria-label="Academy & Training">Academy & Training</a></li><li><a class="" href="/services" aria-label="Professional Services">Professional Services</a></li></ul></div></div><div class="w-full"><h4>Tools</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="https://amplitude.com/benchmarks?siteLocation=nav" aria-label="Benchmarks"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Benchmarks icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Benchmarks icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/b16534a4504dd46d071fa650eaadd6fe0517004b-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Benchmarks</div><div class="nav-item-description">Understand how your product compares</div></div></div></a></li><li class="w-full"><a class="" href="https://amplitude.com/track" aria-label="Tracking Guides"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="product tracking" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="product tracking" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/9107f438ffab1f6a2fe1ef2c0b2826709e93a575-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Tracking Guides</div><div class="nav-item-description">Learn how to track events and metrics with Amplitude</div></div></div></a></li><li class="w-full"><a class="" href="/digital-maturity-model" aria-label="Maturity Assessment"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Maturity Assessment" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Maturity Assessment" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/0cbff325d9dccfe16a0443ff826b1190afcc9145-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Maturity Assessment</div><div class="nav-item-description">Evaluate your digital experience maturity and uncover growth opportunities</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="https://amplitude.com/benchmarks?siteLocation=nav" aria-label="Benchmarks">Benchmarks</a></li><li><a class="" href="https://amplitude.com/track" aria-label="Tracking Guides">Tracking Guides</a></li><li><a class="" href="/digital-maturity-model" aria-label="Maturity Assessment">Maturity Assessment</a></li></ul></div></div></div></div></div></div></div></div></div><div data-testid="menu-item" class="menu-item"><div class="mb-6 lg:hidden"><div class="flex items-center justify-between"><a class="menu-item-link" aria-label="Pricing" href="/pricing">Pricing</a></div></div><div class="hidden lg:block"><a class="menu-item-link" aria-label="Pricing" href="/pricing"><div class="flex h-full flex-col justify-between"><div class="h-0.75"></div><div class="">Pricing</div><div class="h-0.75"></div></div></a></div></div></div></div></nav><div data-testid="desktop-navigation" class="mx-1 hidden w-full max-w-screen-2xl px-1 lg:block dark-theme"><nav data-testid="main-desktop-nav" class="flex flex-row items-center justify-between"><div class="flex flex-row items-center"><div><button class="cursor-text" aria-label="Amplitude">Amplitude</button></div><div class="ml-[30px] flex items-center"><div data-testid="menu-item" class="menu-item"><div class="mb-6 lg:hidden"><div class="flex items-center justify-between"><a class="menu-item-link" href="/digital-analytics-platform?siteLocation=nav" aria-label="Platform">Platform</a><button class=""><svg height="8" viewBox="0 0 13 8" width="13" xmlns="http://www.w3.org/2000/svg"><path d="m3.673-1.984 6.5 5.822-6.5 5.646" fill="none" stroke="currentColor" stroke-miterlimit="20" stroke-width="1.5" transform="matrix(0 1 -1 0 10.5 -3.5)"></path></svg></button></div><div class="hidden"><div class="sub-menu-item-children"><div class="w-full flex flex-col lg:flex-row lg:gap-10 lg:items-start lg:justify-start"><div class="hidden lg:block shrink-0 mr-1"><div class="w-[298px] bg-gray-15 rounded-tr-2xl rounded-bl-2xl overflow-hidden"><div 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/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=1440&q=75 1440w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=3840&q=75"/></div><div class="px-6 py-4 flex flex-col gap-2"><div class="font-gellix font-medium text-[22px] leading-[26px]">One platform, countless insights</div><div class="text-[14px] leading-[20px]">Get fast and easy access to customer insights at every step of their journey</div></div><div class="px-6 pb-6 pt-2"><a class="btn btn-text-arrow NavCard_link__MF7bv" href="https://amplitude.com/digital-analytics-platform?siteLocation=nav" aria-label="Amplitude Platform">Amplitude Platform</a></div></div></div><div class="lg:hidden mt-5"><a class="btn btn-text-arrow text-sm font-normal" href="https://amplitude.com/digital-analytics-platform?siteLocation=nav" aria-label="Amplitude Platform">Amplitude Platform</a></div><div class="flex w-full flex-col gap-5 lg:gap-10 lg:flex-row lg:items-start"><div class="w-full"><h4>Insights</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" aria-label="Product Analytics" href="/amplitude-analytics"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Analytics icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Analytics icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/cefb51787f695a6c892ec2c7a9e1328b1b142809-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Product Analytics</div><div class="nav-item-description">Understand the full user journey</div></div></div></a></li><li class="w-full"><a class="" href="/web-analytics" aria-label="Web Analytics"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="web analytics" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="web analytics" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/870e5244c7f1f65b96a5456c59456e0243f66820-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Web Analytics</div><div class="nav-item-description">Get the metrics you need with one line of code</div></div></div></a></li><li class="w-full"><a class="" href="/session-replay?siteLocation=nav" aria-label="Session Replay"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="session replay icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="session replay icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/15ce1dcc5134cfbc595aa0fc127ef315f92b4339-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Session Replay</div><div class="nav-item-description">Visualize sessions based on events in your product</div></div></div></a></li><li class="w-full"><a class="" href="/ai" aria-label="AI"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt=" AI icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt=" AI icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/d6f5d819caab75eae58e620527f6fab00897f938-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">AI</div><div class="nav-item-description">Self-service data meets self-service intelligence</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" aria-label="Product Analytics" href="/amplitude-analytics">Product Analytics</a></li><li><a class="" href="/web-analytics" aria-label="Web Analytics">Web Analytics</a></li><li><a class="" href="/session-replay?siteLocation=nav" aria-label="Session Replay">Session Replay</a></li><li><a class="" href="/ai" aria-label="AI">AI</a></li></ul></div></div><div class="w-full"><h4>Action</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="/guides-and-surveys" aria-label="Guides and Surveys"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%27102%27%20height=%27102%27/%3e"/></span><img alt=" " src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt=" " loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/4ebd4b8b7c4ab31cf65f8cb24be72e15512d75be-102x102.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Guides and Surveys</div><div class="nav-item-description">Guide your users and collect feedback</div></div></div></a></li><li class="w-full"><a class="" href="/amplitude-experiment" aria-label="Feature Experimentation"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="feature experimentation" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="feature experimentation" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/7cac53b7cfc95a1b2d36f8a508762039eaa6dba8-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Feature Experimentation</div><div class="nav-item-description">Innovate with personalized product experiences</div></div></div></a></li><li class="w-full"><a class="" href="/web-experimentation" aria-label="Web Experimentation"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="web experimentation" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="web experimentation" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/3674bf2897a4e81047f4b831e7f82cbae1473f22-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Web Experimentation</div><div class="nav-item-description">Drive conversion with A/B testing powered by data</div></div></div></a></li><li class="w-full"><a class="" href="/feature-management" aria-label="Feature Management"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="feature management" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="feature management" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/6fda12d865c0ea2164872ded7b1e2359b9c4d8c7-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Feature Management</div><div class="nav-item-description">Build fast, target easily, and learn as you ship </div></div></div></a></li><li class="w-full"><a class="" href="/activation" aria-label="Activation"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt=" " src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt=" " loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/30fb5cf5004f011e50be33c633cbe6fddc7b2e27-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Activation</div><div class="nav-item-description">Unite data across teams</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="/guides-and-surveys" aria-label="Guides and Surveys">Guides and Surveys</a></li><li><a class="" href="/amplitude-experiment" aria-label="Feature Experimentation">Feature Experimentation</a></li><li><a class="" href="/web-experimentation" aria-label="Web Experimentation">Web Experimentation</a></li><li><a class="" href="/feature-management" aria-label="Feature Management">Feature Management</a></li><li><a class="" href="/activation" aria-label="Activation">Activation</a></li></ul></div></div><div class="w-full"><h4>Data</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="/warehouse-native" aria-label="Warehouse-native Amplitude"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt=" Warehouse-native icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt=" Warehouse-native icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/b942c8aed7d1de7435dcfe75726a7dfeca37c6f4-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Warehouse-native Amplitude</div><div class="nav-item-description">Unlock insights from your data warehouse</div></div></div></a></li><li class="w-full"><a class="" href="/data-management" aria-label="Data Governance"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Data Management icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Data Management icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/4ebe22b1d3201e4ffa40f4dfa2bc541f5d23a057-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Data Governance</div><div class="nav-item-description">Complete data you can trust</div></div></div></a></li><li class="w-full"><a class="" href="/trust" aria-label="Security & Privacy"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Security and privacy icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Security and privacy icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/bb86847dbcc99bfdeda3d365e6adcc846bf2a40b-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Security & Privacy</div><div class="nav-item-description">Keep your data secure and compliant</div></div></div></a></li><li class="w-full"><a class="" href="/integrations" aria-label="Integrations"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Integrations icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Integrations icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/4ac187feaf405cd560a8034b624115337b804f19-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Integrations</div><div class="nav-item-description">Connect Amplitude to hundreds of partners</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="/warehouse-native" aria-label="Warehouse-native Amplitude">Warehouse-native Amplitude</a></li><li><a class="" href="/data-management" aria-label="Data Governance">Data Governance</a></li><li><a class="" href="/trust" aria-label="Security & Privacy">Security & Privacy</a></li><li><a class="" href="/integrations" aria-label="Integrations">Integrations</a></li></ul></div></div></div></div></div></div></div><div class="hidden lg:block"><a class="menu-item-link" href="/digital-analytics-platform?siteLocation=nav" aria-label="Platform"><div class="flex h-full flex-col justify-between"><div class="h-0.75"></div><div class="">Platform</div><div class="h-0.75"></div></div></a><div class="sub-menu-item"><div class="border-t-1 border-t-gray-15"></div><div class="sub-menu-item-children"><div class="sub-menu-children-container"><div class="w-full flex flex-col lg:flex-row lg:gap-10 lg:items-start lg:justify-start"><div class="hidden lg:block shrink-0 mr-1"><div class="w-[298px] bg-gray-15 rounded-tr-2xl rounded-bl-2xl overflow-hidden"><div class="relative w-[298px] h-[160px]"><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=1440&q=75 1440w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&w=3840&q=75"/></div><div class="px-6 py-4 flex flex-col gap-2"><div class="font-gellix font-medium text-[22px] leading-[26px]">One platform, countless insights</div><div class="text-[14px] leading-[20px]">Get fast and easy access to customer insights at every step of their journey</div></div><div class="px-6 pb-6 pt-2"><a class="btn btn-text-arrow NavCard_link__MF7bv" href="https://amplitude.com/digital-analytics-platform?siteLocation=nav" aria-label="Amplitude Platform">Amplitude Platform</a></div></div></div><div class="lg:hidden mt-5"><a class="btn btn-text-arrow text-sm font-normal" href="https://amplitude.com/digital-analytics-platform?siteLocation=nav" aria-label="Amplitude Platform">Amplitude Platform</a></div><div class="flex w-full flex-col gap-5 lg:gap-10 lg:flex-row lg:items-start"><div class="w-full"><h4>Insights</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" aria-label="Product Analytics" href="/amplitude-analytics"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Analytics icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Analytics icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/cefb51787f695a6c892ec2c7a9e1328b1b142809-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Product Analytics</div><div class="nav-item-description">Understand the full user journey</div></div></div></a></li><li class="w-full"><a class="" href="/web-analytics" aria-label="Web Analytics"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="web analytics" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="web analytics" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/870e5244c7f1f65b96a5456c59456e0243f66820-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Web Analytics</div><div class="nav-item-description">Get the metrics you need with one line of code</div></div></div></a></li><li class="w-full"><a class="" href="/session-replay?siteLocation=nav" aria-label="Session Replay"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="session replay icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="session replay icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/15ce1dcc5134cfbc595aa0fc127ef315f92b4339-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Session Replay</div><div class="nav-item-description">Visualize sessions based on events in your product</div></div></div></a></li><li class="w-full"><a class="" href="/ai" aria-label="AI"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt=" AI icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt=" AI icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/d6f5d819caab75eae58e620527f6fab00897f938-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">AI</div><div class="nav-item-description">Self-service data meets self-service intelligence</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" aria-label="Product Analytics" href="/amplitude-analytics">Product Analytics</a></li><li><a class="" href="/web-analytics" aria-label="Web Analytics">Web Analytics</a></li><li><a class="" href="/session-replay?siteLocation=nav" aria-label="Session Replay">Session Replay</a></li><li><a class="" href="/ai" aria-label="AI">AI</a></li></ul></div></div><div class="w-full"><h4>Action</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="/guides-and-surveys" aria-label="Guides and Surveys"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%27102%27%20height=%27102%27/%3e"/></span><img alt=" " src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt=" " loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/4ebd4b8b7c4ab31cf65f8cb24be72e15512d75be-102x102.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Guides and Surveys</div><div class="nav-item-description">Guide your users and collect feedback</div></div></div></a></li><li class="w-full"><a class="" href="/amplitude-experiment" aria-label="Feature Experimentation"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="feature experimentation" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="feature experimentation" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/7cac53b7cfc95a1b2d36f8a508762039eaa6dba8-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Feature Experimentation</div><div class="nav-item-description">Innovate with personalized product experiences</div></div></div></a></li><li class="w-full"><a class="" href="/web-experimentation" aria-label="Web Experimentation"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="web experimentation" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="web experimentation" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/3674bf2897a4e81047f4b831e7f82cbae1473f22-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Web Experimentation</div><div class="nav-item-description">Drive conversion with A/B testing powered by data</div></div></div></a></li><li class="w-full"><a class="" href="/feature-management" aria-label="Feature Management"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="feature management" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="feature management" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/6fda12d865c0ea2164872ded7b1e2359b9c4d8c7-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Feature Management</div><div class="nav-item-description">Build fast, target easily, and learn as you ship </div></div></div></a></li><li class="w-full"><a class="" href="/activation" aria-label="Activation"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt=" " src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt=" " loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/30fb5cf5004f011e50be33c633cbe6fddc7b2e27-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Activation</div><div class="nav-item-description">Unite data across teams</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="/guides-and-surveys" aria-label="Guides and Surveys">Guides and Surveys</a></li><li><a class="" href="/amplitude-experiment" aria-label="Feature Experimentation">Feature Experimentation</a></li><li><a class="" href="/web-experimentation" aria-label="Web Experimentation">Web Experimentation</a></li><li><a class="" href="/feature-management" aria-label="Feature Management">Feature Management</a></li><li><a class="" href="/activation" aria-label="Activation">Activation</a></li></ul></div></div><div class="w-full"><h4>Data</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="/warehouse-native" aria-label="Warehouse-native Amplitude"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt=" Warehouse-native icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt=" Warehouse-native icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/b942c8aed7d1de7435dcfe75726a7dfeca37c6f4-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Warehouse-native Amplitude</div><div class="nav-item-description">Unlock insights from your data warehouse</div></div></div></a></li><li class="w-full"><a class="" href="/data-management" aria-label="Data Governance"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Data Management icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Data Management icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/4ebe22b1d3201e4ffa40f4dfa2bc541f5d23a057-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Data Governance</div><div class="nav-item-description">Complete data you can trust</div></div></div></a></li><li class="w-full"><a class="" href="/trust" aria-label="Security & Privacy"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Security and privacy icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Security and privacy icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/bb86847dbcc99bfdeda3d365e6adcc846bf2a40b-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Security & Privacy</div><div class="nav-item-description">Keep your data secure and compliant</div></div></div></a></li><li class="w-full"><a class="" href="/integrations" aria-label="Integrations"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Integrations icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Integrations icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/4ac187feaf405cd560a8034b624115337b804f19-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Integrations</div><div class="nav-item-description">Connect Amplitude to hundreds of partners</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="/warehouse-native" aria-label="Warehouse-native Amplitude">Warehouse-native Amplitude</a></li><li><a class="" href="/data-management" aria-label="Data Governance">Data Governance</a></li><li><a class="" href="/trust" aria-label="Security & Privacy">Security & Privacy</a></li><li><a class="" href="/integrations" aria-label="Integrations">Integrations</a></li></ul></div></div></div></div></div></div></div></div></div><div data-testid="menu-item" class="menu-item"><div class="mb-6 lg:hidden"><div class="flex items-center justify-between"><a class="menu-item-link" aria-label="Solutions" href="/solutions">Solutions</a><button class=""><svg height="8" viewBox="0 0 13 8" width="13" xmlns="http://www.w3.org/2000/svg"><path d="m3.673-1.984 6.5 5.822-6.5 5.646" fill="none" stroke="currentColor" stroke-miterlimit="20" stroke-width="1.5" transform="matrix(0 1 -1 0 10.5 -3.5)"></path></svg></button></div><div class="hidden"><div class="sub-menu-item-children"><div class="w-full flex flex-col lg:flex-row lg:gap-10 lg:items-start lg:justify-start"><div class="hidden lg:block shrink-0 mr-1"><div class="w-[298px] bg-gray-15 rounded-tr-2xl rounded-bl-2xl overflow-hidden"><div class="relative w-[298px] h-[160px]"><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=1080&q=75 1080w, 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text-[22px] leading-[26px]">Solutions that drive business results</div><div class="text-[14px] leading-[20px]">Deliver customer value and drive business outcomes</div></div><div class="px-6 pb-6 pt-2"><a class="btn btn-text-arrow NavCard_link__MF7bv" href="/solutions" aria-label="Amplitude Solutions">Amplitude Solutions</a></div></div></div><div class="lg:hidden mt-5"><a class="btn btn-text-arrow text-sm font-normal" href="/solutions" aria-label="Amplitude Solutions">Amplitude Solutions</a></div><div class="flex w-full flex-col gap-5 lg:gap-10 lg:flex-row lg:items-start"><div class="w-full"><h4>Industry</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" aria-label="Financial Services" href="/industry/financial-services"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Financial Services icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Financial Services icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/f0053c58aab2e986495670dc0a118ca37d0da108-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Financial Services</div><div class="nav-item-description">Personalize the banking experience</div></div></div></a></li><li class="w-full"><a class="" aria-label="B2B" href="/industry/b2b-saas"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="B2B icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="B2B icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/5ac1568edf6309c0cb8993546df6d063ea1f1a88-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">B2B</div><div class="nav-item-description">Maximize product adoption</div></div></div></a></li><li class="w-full"><a class="" aria-label="Media" href="/industry/media"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Media icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Media icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/c814e79c4afed2661ab360f431f4241a7d2c1449-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Media</div><div class="nav-item-description">Identify impactful content</div></div></div></a></li><li class="w-full"><a class="" aria-label="Healthcare" href="/industry/healthcare"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Healthcare industry icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Healthcare industry icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/3140199f993d3512d0ae080b378e8229fdad0cec-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Healthcare</div><div class="nav-item-description">Simplify the digital healthcare experience</div></div></div></a></li><li class="w-full"><a class="" aria-label="Ecommerce" href="/industry/ecommerce"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Ecommerce icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Ecommerce icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/bcf5fbd1446cea26e21a9aa035d915caeb05454d-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Ecommerce</div><div class="nav-item-description">Optimize for transactions</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" aria-label="Financial Services" href="/industry/financial-services">Financial Services</a></li><li><a class="" aria-label="B2B" href="/industry/b2b-saas">B2B</a></li><li><a class="" aria-label="Media" href="/industry/media">Media</a></li><li><a class="" aria-label="Healthcare" href="/industry/healthcare">Healthcare</a></li><li><a class="" aria-label="Ecommerce" href="/industry/ecommerce">Ecommerce</a></li></ul></div></div><div class="w-full"><h4>Use Case</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="/solutions/user-acquisition" aria-label="Acquisition"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Acquisition Icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Acquisition Icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/ec1a6cd4fa93ef6316999a2304c86614319de0f5-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Acquisition</div><div class="nav-item-description">Get users hooked from day one</div></div></div></a></li><li class="w-full"><a class="" href="/solutions/retention" aria-label="Retention"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Retention icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Retention icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/c245906ee86ca9ce8df0d15bd92ed33738571890-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Retention</div><div class="nav-item-description">Understand your customers like no one else</div></div></div></a></li><li class="w-full"><a class="" href="/solutions/monetization" aria-label="Monetization"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Monetization icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Monetization icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/054b624be8d0d482d7eca1cb67dad43f6031aa0e-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Monetization</div><div class="nav-item-description">Turn behavior into business</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="/solutions/user-acquisition" aria-label="Acquisition">Acquisition</a></li><li><a class="" href="/solutions/retention" aria-label="Retention">Retention</a></li><li><a class="" href="/solutions/monetization" aria-label="Monetization">Monetization</a></li></ul></div></div><div class="w-full"><h4>Team</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="/solutions/product" aria-label="Product"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="product icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="product icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/abfb7eee63e49d207a92c14a59c45beb3e63ae37-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Product</div><div class="nav-item-description">Fuel faster growth</div></div></div></a></li><li class="w-full"><a class="" href="/solutions/data" aria-label="Data"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="data icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="data icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/da461a450f14891298ed8fc683f202ed08838c54-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Data</div><div class="nav-item-description">Make trusted data accessible</div></div></div></a></li><li class="w-full"><a class="" href="/solutions/engineering" aria-label="Engineering"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="engineering" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="engineering" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/23597e739881b3c5023466c0264d9f81e5c4f1c5-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Engineering</div><div class="nav-item-description">Ship faster, learn more</div></div></div></a></li><li class="w-full"><a class="" href="/solutions/marketing" aria-label="Marketing"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="marketing icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="marketing icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/9ef5e10ddd0d0cf3907493ce7a42b9f4d3643875-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Marketing</div><div class="nav-item-description">Build customers for life</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="/solutions/product" aria-label="Product">Product</a></li><li><a class="" href="/solutions/data" aria-label="Data">Data</a></li><li><a class="" href="/solutions/engineering" aria-label="Engineering">Engineering</a></li><li><a class="" href="/solutions/marketing" aria-label="Marketing">Marketing</a></li></ul></div></div><div class="w-full"><h4>Size</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="/startups" aria-label="Startups"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="startup icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="startup icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/1d1d3954617be509a8af58195b69aa6518c01efc-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Startups</div><div class="nav-item-description">Free analytics tools for startups</div></div></div></a></li><li class="w-full"><a class="" href="/enterprise" aria-label="Enterprise"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Enterprise Icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Enterprise Icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/101c64c901ef6029d22e4fc49070ea4cdc4d828a-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Enterprise</div><div class="nav-item-description">Advanced analytics for scaling businesses</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="/startups" aria-label="Startups">Startups</a></li><li><a class="" href="/enterprise" aria-label="Enterprise">Enterprise</a></li></ul></div></div></div></div></div></div></div><div class="hidden lg:block"><a class="menu-item-link" aria-label="Solutions" href="/solutions"><div class="flex h-full flex-col justify-between"><div class="h-0.75"></div><div class="">Solutions</div><div class="h-0.75"></div></div></a><div class="sub-menu-item"><div class="border-t-1 border-t-gray-15"></div><div class="sub-menu-item-children"><div class="sub-menu-children-container"><div class="w-full flex flex-col lg:flex-row lg:gap-10 lg:items-start lg:justify-start"><div class="hidden lg:block shrink-0 mr-1"><div class="w-[298px] bg-gray-15 rounded-tr-2xl rounded-bl-2xl overflow-hidden"><div class="relative w-[298px] h-[160px]"><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=1440&q=75 1440w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&w=3840&q=75"/></div><div class="px-6 py-4 flex flex-col gap-2"><div class="font-gellix font-medium text-[22px] leading-[26px]">Solutions that drive business results</div><div class="text-[14px] leading-[20px]">Deliver customer value and drive business outcomes</div></div><div class="px-6 pb-6 pt-2"><a class="btn btn-text-arrow NavCard_link__MF7bv" href="/solutions" aria-label="Amplitude Solutions">Amplitude Solutions</a></div></div></div><div class="lg:hidden mt-5"><a class="btn btn-text-arrow text-sm font-normal" href="/solutions" aria-label="Amplitude Solutions">Amplitude Solutions</a></div><div class="flex w-full flex-col gap-5 lg:gap-10 lg:flex-row lg:items-start"><div class="w-full"><h4>Industry</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" aria-label="Financial Services" href="/industry/financial-services"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Financial Services icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Financial Services icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/f0053c58aab2e986495670dc0a118ca37d0da108-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Financial Services</div><div class="nav-item-description">Personalize the banking experience</div></div></div></a></li><li class="w-full"><a class="" aria-label="B2B" href="/industry/b2b-saas"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="B2B icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="B2B icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/5ac1568edf6309c0cb8993546df6d063ea1f1a88-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">B2B</div><div class="nav-item-description">Maximize product adoption</div></div></div></a></li><li class="w-full"><a class="" aria-label="Media" href="/industry/media"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Media icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Media icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/c814e79c4afed2661ab360f431f4241a7d2c1449-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Media</div><div class="nav-item-description">Identify impactful content</div></div></div></a></li><li class="w-full"><a class="" aria-label="Healthcare" href="/industry/healthcare"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Healthcare industry icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Healthcare industry icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/3140199f993d3512d0ae080b378e8229fdad0cec-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Healthcare</div><div class="nav-item-description">Simplify the digital healthcare experience</div></div></div></a></li><li class="w-full"><a class="" aria-label="Ecommerce" href="/industry/ecommerce"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Ecommerce icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Ecommerce icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/bcf5fbd1446cea26e21a9aa035d915caeb05454d-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Ecommerce</div><div class="nav-item-description">Optimize for transactions</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" aria-label="Financial Services" href="/industry/financial-services">Financial Services</a></li><li><a class="" aria-label="B2B" href="/industry/b2b-saas">B2B</a></li><li><a class="" aria-label="Media" href="/industry/media">Media</a></li><li><a class="" aria-label="Healthcare" href="/industry/healthcare">Healthcare</a></li><li><a class="" aria-label="Ecommerce" href="/industry/ecommerce">Ecommerce</a></li></ul></div></div><div class="w-full"><h4>Use Case</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="/solutions/user-acquisition" aria-label="Acquisition"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Acquisition Icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Acquisition Icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/ec1a6cd4fa93ef6316999a2304c86614319de0f5-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Acquisition</div><div class="nav-item-description">Get users hooked from day one</div></div></div></a></li><li class="w-full"><a class="" href="/solutions/retention" aria-label="Retention"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Retention icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Retention icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/c245906ee86ca9ce8df0d15bd92ed33738571890-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Retention</div><div class="nav-item-description">Understand your customers like no one else</div></div></div></a></li><li class="w-full"><a class="" href="/solutions/monetization" aria-label="Monetization"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Monetization icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Monetization icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/054b624be8d0d482d7eca1cb67dad43f6031aa0e-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Monetization</div><div class="nav-item-description">Turn behavior into business</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="/solutions/user-acquisition" aria-label="Acquisition">Acquisition</a></li><li><a class="" href="/solutions/retention" aria-label="Retention">Retention</a></li><li><a class="" href="/solutions/monetization" aria-label="Monetization">Monetization</a></li></ul></div></div><div class="w-full"><h4>Team</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="/solutions/product" aria-label="Product"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="product icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="product icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/abfb7eee63e49d207a92c14a59c45beb3e63ae37-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Product</div><div class="nav-item-description">Fuel faster growth</div></div></div></a></li><li class="w-full"><a class="" href="/solutions/data" aria-label="Data"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="data icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="data icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/da461a450f14891298ed8fc683f202ed08838c54-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Data</div><div class="nav-item-description">Make trusted data accessible</div></div></div></a></li><li class="w-full"><a class="" href="/solutions/engineering" aria-label="Engineering"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="engineering" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="engineering" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/23597e739881b3c5023466c0264d9f81e5c4f1c5-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Engineering</div><div class="nav-item-description">Ship faster, learn more</div></div></div></a></li><li class="w-full"><a class="" href="/solutions/marketing" aria-label="Marketing"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="marketing icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="marketing icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/9ef5e10ddd0d0cf3907493ce7a42b9f4d3643875-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Marketing</div><div class="nav-item-description">Build customers for life</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="/solutions/product" aria-label="Product">Product</a></li><li><a class="" href="/solutions/data" aria-label="Data">Data</a></li><li><a class="" href="/solutions/engineering" aria-label="Engineering">Engineering</a></li><li><a class="" href="/solutions/marketing" aria-label="Marketing">Marketing</a></li></ul></div></div><div class="w-full"><h4>Size</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="/startups" aria-label="Startups"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="startup icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="startup icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/1d1d3954617be509a8af58195b69aa6518c01efc-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Startups</div><div class="nav-item-description">Free analytics tools for startups</div></div></div></a></li><li class="w-full"><a class="" href="/enterprise" aria-label="Enterprise"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Enterprise Icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Enterprise Icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/101c64c901ef6029d22e4fc49070ea4cdc4d828a-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Enterprise</div><div class="nav-item-description">Advanced analytics for scaling businesses</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="/startups" aria-label="Startups">Startups</a></li><li><a class="" href="/enterprise" aria-label="Enterprise">Enterprise</a></li></ul></div></div></div></div></div></div></div></div></div><div data-testid="menu-item" class="menu-item"><div class="mb-6 lg:hidden"><div class="flex items-center justify-between"><a class="menu-item-link" aria-label="Resources" href="/resources">Resources</a><button class=""><svg height="8" viewBox="0 0 13 8" width="13" xmlns="http://www.w3.org/2000/svg"><path d="m3.673-1.984 6.5 5.822-6.5 5.646" fill="none" stroke="currentColor" stroke-miterlimit="20" stroke-width="1.5" transform="matrix(0 1 -1 0 10.5 -3.5)"></path></svg></button></div><div class="hidden"><div class="sub-menu-item-children"><div class="w-full flex flex-col lg:flex-row lg:gap-10 lg:items-start lg:justify-start"><div class="flex w-full flex-col gap-5 lg:gap-10 lg:flex-row lg:items-start"><div class="w-full"><h4>Learn</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" aria-label="Blog" href="/blog"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Blog icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Blog icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/9557a9d935ce9e836529a2e623ff5dfaec777dde-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Blog</div><div class="nav-item-description">Thought leadership from industry experts</div></div></div></a></li><li class="w-full"><a class="" aria-label="Resource Center" href="/resources"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Resource Center" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Resource Center" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/1646bf0ec842ccaed88e7d53d5baca4a258f8adc-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Resource Center</div><div class="nav-item-description">Expertise to guide your growth</div></div></div></a></li><li 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style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Glossary icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/07aef69b19378a21cdea97ed9d817cd956fb089f-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Glossary</div><div class="nav-item-description">Learn about analytics, product, and technical terms</div></div></div></a></li><li class="w-full"><a class="" aria-label="Templates" href="/templates"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Template icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Template icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/9944ca8ac72471b6a8ddd71dbcc8e914b2c85ee7-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Templates</div><div class="nav-item-description">Amplitude template library</div></div></div></a></li><li class="w-full"><a class="" href="/explore" aria-label="Explore Hub"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="explore hub" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="explore hub" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/0f6abcaabe169267228450e3c7b72b976a9d979c-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Explore Hub</div><div class="nav-item-description">Detailed guides on product and web analytics</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" aria-label="Blog" href="/blog">Blog</a></li><li><a class="" 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style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Community icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Community icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" 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src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Events icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Events icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/acf1c26b4a42adef6936e4a5197f169062c40b84-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Events</div><div class="nav-item-description">Register for live or virtual events</div></div></div></a></li><li class="w-full"><a class="" href="/customers?siteLocation=nav" aria-label="Customers"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Customers icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Customers icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/f53fdf9483cec106263d1844694f27d86f19e4f2-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Customers</div><div class="nav-item-description">Discover why customers love Amplitude</div></div></div></a></li><li class="w-full"><a class="" href="https://amplitude.com/partners?siteLocation=nav" aria-label="Partners"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="partners" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="partners" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/228fea5df379c7fae34860e82083707609c6004f-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Partners</div><div class="nav-item-description">Accelerate business value through our ecosystem</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" aria-label="Community" href="/community">Community</a></li><li><a class="" aria-label="Events" href="/events">Events</a></li><li><a class="" href="/customers?siteLocation=nav" aria-label="Customers">Customers</a></li><li><a class="" href="https://amplitude.com/partners?siteLocation=nav" aria-label="Partners">Partners</a></li></ul></div></div><div class="w-full"><h4>Support & Services</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="https://gethelp.amplitude.com/hc/en-us?siteLocation=nav" aria-label="Customer Help Center"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Help Center icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Help Center icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/e1dcec79125932d9870d9f16e52c25820c0cf7b6-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Customer Help Center</div><div class="nav-item-description">All support resources in one place: policies, customer portal, and request forms</div></div></div></a></li><li class="w-full"><a class="" href="https://www.docs.developers.amplitude.com/?siteLocation=nav" aria-label="Developer Hub"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Developer Hub icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Developer Hub icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/0ce11092fdadc6e391624c34290501f050fd0f56-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Developer Hub</div><div class="nav-item-description">Integrate and instrument Amplitude</div></div></div></a></li><li class="w-full"><a class="" href="https://academy.amplitude.com/?siteLocation=nav" aria-label="Academy & Training"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Academy icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Academy icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/a2963a4c2588777888a59a0eca9f6a3dc8074bec-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Academy & Training</div><div class="nav-item-description">Become an Amplitude pro</div></div></div></a></li><li class="w-full"><a class="" href="/services" aria-label="Professional Services"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="services icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="services icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/8fc1a64b318d31048c8281cea5ad1aa71b3e03df-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Professional Services</div><div class="nav-item-description">Drive business success with expert guidance and support</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="https://gethelp.amplitude.com/hc/en-us?siteLocation=nav" aria-label="Customer Help Center">Customer Help Center</a></li><li><a class="" href="https://www.docs.developers.amplitude.com/?siteLocation=nav" aria-label="Developer Hub">Developer Hub</a></li><li><a class="" href="https://academy.amplitude.com/?siteLocation=nav" aria-label="Academy & Training">Academy & Training</a></li><li><a class="" href="/services" aria-label="Professional Services">Professional Services</a></li></ul></div></div><div class="w-full"><h4>Tools</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="https://amplitude.com/benchmarks?siteLocation=nav" aria-label="Benchmarks"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Benchmarks icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Benchmarks icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/b16534a4504dd46d071fa650eaadd6fe0517004b-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Benchmarks</div><div class="nav-item-description">Understand how your product compares</div></div></div></a></li><li class="w-full"><a class="" href="https://amplitude.com/track" aria-label="Tracking Guides"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="product tracking" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="product tracking" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/9107f438ffab1f6a2fe1ef2c0b2826709e93a575-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Tracking Guides</div><div class="nav-item-description">Learn how to track events and metrics with Amplitude</div></div></div></a></li><li class="w-full"><a class="" href="/digital-maturity-model" aria-label="Maturity Assessment"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Maturity Assessment" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Maturity Assessment" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/0cbff325d9dccfe16a0443ff826b1190afcc9145-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Maturity Assessment</div><div class="nav-item-description">Evaluate your digital experience maturity and uncover growth opportunities</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="https://amplitude.com/benchmarks?siteLocation=nav" aria-label="Benchmarks">Benchmarks</a></li><li><a class="" href="https://amplitude.com/track" aria-label="Tracking Guides">Tracking Guides</a></li><li><a class="" href="/digital-maturity-model" aria-label="Maturity Assessment">Maturity Assessment</a></li></ul></div></div></div></div></div></div></div><div class="hidden lg:block"><a class="menu-item-link" aria-label="Resources" href="/resources"><div class="flex h-full flex-col justify-between"><div class="h-0.75"></div><div class="">Resources</div><div class="h-0.75"></div></div></a><div class="sub-menu-item"><div class="border-t-1 border-t-gray-15"></div><div class="sub-menu-item-children"><div class="sub-menu-children-container"><div class="w-full flex flex-col lg:flex-row lg:gap-10 lg:items-start lg:justify-start"><div class="flex w-full flex-col gap-5 lg:gap-10 lg:flex-row lg:items-start"><div class="w-full"><h4>Learn</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" aria-label="Blog" href="/blog"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Blog icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Blog icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/9557a9d935ce9e836529a2e623ff5dfaec777dde-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Blog</div><div class="nav-item-description">Thought leadership from industry experts</div></div></div></a></li><li class="w-full"><a class="" aria-label="Resource Center" href="/resources"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Resource Center" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Resource Center" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/1646bf0ec842ccaed88e7d53d5baca4a258f8adc-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Resource Center</div><div class="nav-item-description">Expertise to guide your growth</div></div></div></a></li><li class="w-full"><a class="" href="https://amplitude.com/glossary/terms?siteLocation=nav" aria-label="Glossary"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Glossary icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Glossary icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/07aef69b19378a21cdea97ed9d817cd956fb089f-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Glossary</div><div class="nav-item-description">Learn about analytics, product, and technical terms</div></div></div></a></li><li class="w-full"><a class="" aria-label="Templates" href="/templates"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Template icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Template icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/9944ca8ac72471b6a8ddd71dbcc8e914b2c85ee7-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Templates</div><div class="nav-item-description">Amplitude template library</div></div></div></a></li><li class="w-full"><a class="" href="/explore" aria-label="Explore Hub"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="explore hub" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="explore hub" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/0f6abcaabe169267228450e3c7b72b976a9d979c-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Explore Hub</div><div class="nav-item-description">Detailed guides on product and web analytics</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" aria-label="Blog" href="/blog">Blog</a></li><li><a class="" aria-label="Resource Center" href="/resources">Resource Center</a></li><li><a class="" href="https://amplitude.com/glossary/terms?siteLocation=nav" aria-label="Glossary">Glossary</a></li><li><a class="" aria-label="Templates" href="/templates">Templates</a></li><li><a class="" href="/explore" aria-label="Explore Hub">Explore Hub</a></li></ul></div></div><div class="w-full"><h4>Connect</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" aria-label="Community" href="/community"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Community icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Community icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/3435bccee71c346f5ce7f732adfff8667e4faaeb-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Community</div><div class="nav-item-description">Connect with peers in product analytics</div></div></div></a></li><li class="w-full"><a class="" aria-label="Events" href="/events"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Events icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Events icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/acf1c26b4a42adef6936e4a5197f169062c40b84-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Events</div><div class="nav-item-description">Register for live or virtual events</div></div></div></a></li><li class="w-full"><a class="" href="/customers?siteLocation=nav" aria-label="Customers"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Customers icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Customers icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/f53fdf9483cec106263d1844694f27d86f19e4f2-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Customers</div><div class="nav-item-description">Discover why customers love Amplitude</div></div></div></a></li><li class="w-full"><a class="" href="https://amplitude.com/partners?siteLocation=nav" aria-label="Partners"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="partners" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="partners" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/228fea5df379c7fae34860e82083707609c6004f-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Partners</div><div class="nav-item-description">Accelerate business value through our ecosystem</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" aria-label="Community" href="/community">Community</a></li><li><a class="" aria-label="Events" href="/events">Events</a></li><li><a class="" href="/customers?siteLocation=nav" aria-label="Customers">Customers</a></li><li><a class="" href="https://amplitude.com/partners?siteLocation=nav" aria-label="Partners">Partners</a></li></ul></div></div><div class="w-full"><h4>Support & Services</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="https://gethelp.amplitude.com/hc/en-us?siteLocation=nav" aria-label="Customer Help Center"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Help Center icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Help Center icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/e1dcec79125932d9870d9f16e52c25820c0cf7b6-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Customer Help Center</div><div class="nav-item-description">All support resources in one place: policies, customer portal, and request forms</div></div></div></a></li><li class="w-full"><a class="" href="https://www.docs.developers.amplitude.com/?siteLocation=nav" aria-label="Developer Hub"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Developer Hub icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Developer Hub icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/0ce11092fdadc6e391624c34290501f050fd0f56-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Developer Hub</div><div class="nav-item-description">Integrate and instrument Amplitude</div></div></div></a></li><li class="w-full"><a class="" href="https://academy.amplitude.com/?siteLocation=nav" aria-label="Academy & Training"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Academy icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Academy icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/a2963a4c2588777888a59a0eca9f6a3dc8074bec-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Academy & Training</div><div class="nav-item-description">Become an Amplitude pro</div></div></div></a></li><li class="w-full"><a class="" href="/services" aria-label="Professional Services"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="services icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="services icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/8fc1a64b318d31048c8281cea5ad1aa71b3e03df-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Professional Services</div><div class="nav-item-description">Drive business success with expert guidance and support</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="https://gethelp.amplitude.com/hc/en-us?siteLocation=nav" aria-label="Customer Help Center">Customer Help Center</a></li><li><a class="" href="https://www.docs.developers.amplitude.com/?siteLocation=nav" aria-label="Developer Hub">Developer Hub</a></li><li><a class="" href="https://academy.amplitude.com/?siteLocation=nav" aria-label="Academy & Training">Academy & Training</a></li><li><a class="" href="/services" aria-label="Professional Services">Professional Services</a></li></ul></div></div><div class="w-full"><h4>Tools</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" href="https://amplitude.com/benchmarks?siteLocation=nav" aria-label="Benchmarks"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Benchmarks icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Benchmarks icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/b16534a4504dd46d071fa650eaadd6fe0517004b-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Benchmarks</div><div class="nav-item-description">Understand how your product compares</div></div></div></a></li><li class="w-full"><a class="" href="https://amplitude.com/track" aria-label="Tracking Guides"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="product tracking" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="product tracking" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/9107f438ffab1f6a2fe1ef2c0b2826709e93a575-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Tracking Guides</div><div class="nav-item-description">Learn how to track events and metrics with Amplitude</div></div></div></a></li><li class="w-full"><a class="" href="/digital-maturity-model" aria-label="Maturity Assessment"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Maturity Assessment" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Maturity Assessment" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/0cbff325d9dccfe16a0443ff826b1190afcc9145-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Maturity Assessment</div><div class="nav-item-description">Evaluate your digital experience maturity and uncover growth opportunities</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" href="https://amplitude.com/benchmarks?siteLocation=nav" aria-label="Benchmarks">Benchmarks</a></li><li><a class="" href="https://amplitude.com/track" aria-label="Tracking Guides">Tracking Guides</a></li><li><a class="" href="/digital-maturity-model" aria-label="Maturity Assessment">Maturity Assessment</a></li></ul></div></div></div></div></div></div></div></div></div><div data-testid="menu-item" class="menu-item"><div class="mb-6 lg:hidden"><div class="flex items-center justify-between"><a class="menu-item-link" aria-label="Pricing" href="/pricing">Pricing</a></div></div><div class="hidden lg:block"><a class="menu-item-link" aria-label="Pricing" href="/pricing"><div class="flex h-full flex-col justify-between"><div class="h-0.75"></div><div class="">Pricing</div><div class="h-0.75"></div></div></a></div></div></div></div><div class="secondary-navigation"><a class="menu-item-link" href="https://app.amplitude.com/login?siteLocation=nav" aria-label="Login"><div class="flex h-full flex-col justify-between"><div class="h-0.75"></div><div>Login</div><div class="h-0.75 item-underline hover:text-blue"></div></div></a><a class="btn btn-secondary menu-item-link hover:text-white" href="https://amplitude.com/sales-contact?siteLocation=nav" aria-label="Contact sales">Contact sales</a><a class="btn btn-primary menu-item-link hover:text-white" href="https://app.amplitude.com/signup?siteLocation=nav" aria-label="Get started">Get started</a></div></nav></div></div></header><main class="min-h-screen"><div class="relative overflow-clip PageHeroView_page-hero__ds9P1 PageHeroView_background-dark-4-blue-solid__YJkwd dark-theme pb-16 lg:pb-25"><div class="relative px-section pt-28 lg:pt-[125px]"><div class="flex flex-col items-center justify-items-center"><div class="content-container flex-col items-center"><div class="flex w-full flex-col lg:px-0 lg:pb-0 text-center max-w-md lg:max-w-3xl"><h1 class="">Acceptable Use Policy</h1></div></div></div></div></div><div class="bg-white pt-16 lg:pt-25 pb-16 lg:pb-25 LegalSectionView_legal__mCfZ0"><div class="legal-body"><div class="content-container"><div class="w-full overflow-hidden"><div class="PortableText_page-builder__oGx0w"><p><strong>Last Updated: February 18, 2025</strong></p><p>This Acceptable Use Policy ("AUP") provides instructions on how to use Amplitude’s website as well as products and services (collectively, the "Services") provided by Amplitude, Inc. and its Affiliates ("Amplitude"). More importantly, this AUP provides guidance on what constitutes misuse of Amplitude’s website or the Services, either because the activity violates applicable law, or because it poses a risk to the Services or to other Amplitude customers. Terms used herein without definition are defined in the main services agreement, or any other governing agreement (each individually and/or collectively an "Agreement") between Amplitude and its Customers or Resellers (each a "Customer"). For the purposes of this AUP a visitor to Amplitude’s website is deemed to be a Customer. If you do not agree with the terms of the AUP, please do not access or use the Services.</p><p><strong>Updates to this AUP</strong></p><p>This AUP is effective as of the date set forth above. Amplitude may change this AUP by posting an updated version of the AUP at <button class="cursor-text" aria-label="http://www.amplitude.com/aup"></button>. Your continued use of the Services constitutes your acceptance of any updates to this AUP.</p><p><strong>Who does this AUP apply to?</strong></p><p>This AUP applies to all visitors to Amplitude’s website, Amplitude Customers including their Users, and anyone permitted to use the Services under an Agreement with Amplitude. Customer is responsible for its Users’ compliance with this AUP.</p><p><strong>AUP violations</strong></p><p>A violation of this AUP by a Customer is deemed a material breach of the Agreement in place between such Customer and Amplitude. Such violation may result in the suspension or termination of Customer access to and use of the Services.</p><p><strong>Prohibited Activities</strong></p><p>The below examples of prohibited activities described in this AUP are not exhaustive.</p><ul><li><strong>No Inappropriate Content or Users</strong>: A Customer may not use the Services to store, transmit, generate, or make available any content or communications (commercial or otherwise) that is illegal, harmful, unwanted, inappropriate, obscene, excessively profane, objectionable, confirmed to be criminal misinformation, or otherwise poses a threat to the public. This prohibition includes use of the Services to propagate or advocate for violence, exploitation, abuse, discrimination against individuals or groups, hate or causing harm to others.</li><li><strong>Harmful Activities</strong>: A Customer may not use the Services to engage in, encourage, or act upon any activity that is illegal, deceptive, harmful, violating others’ rights, or harmful to Amplitude’s business operations or reputation.</li><li><strong>Violations of Laws</strong>: A Customer may not use the Services to violate laws, regulations, governmental orders, case law or precedent, or industry standards or guidance in any applicable jurisdiction (collectively, "Applicable Laws"). This includes violating Applicable Laws requiring (a) consent be obtained, or notices or disclosures be made, prior to processing personal data, and/or prior to transmitting, recording, capturing, collecting, or monitoring data or communications, including session replays and any data submitted to or processed by the Services; (b) compliance with opt-out requests for any data or communications; or (c) sending content or communications or email in violation of the CAN-SPAM Act or any other applicable anti- spam law or regulation.</li><li><strong>Infringing Content:</strong> A Customer may not use the Services to store, transmit, generate, or make available (a) content that is infringing, libelous, unlawful, tortious, or in violation of third-party rights; (b) content or technology that harms, interferes with, or limits the normal operation of the Services, including monitoring traffic or data; and (c) material advocating or advancing criminal hacking, cracking, or phishing.</li><li><strong>Interference with the Services</strong>: A Customer may not disrupt or otherwise negatively impact any aspect of the Services or any third-party networks that are linked to the Services.</li><li><strong>Reverse Engineering</strong>: A Customer may not reverse engineer, copy, disassemble, or decompile the Services.</li><li><strong>Falsification of Identity or Origin</strong>: A Customer may not create a false identity or attempt to mislead others as to the identity of the sender or the origin of any content or communications.</li><li><strong>Service Integrity Violations</strong>: A Customer may not violate the integrity of the Services, including:<ul><li><em>Bypassing Service Limitations</em>: attempting to bypass, exploit, defeat, or disable limitations or restrictions placed on the Services.</li><li><em>Security Vulnerabilities</em>: finding security vulnerabilities to exploit the Services and any related systems or attempting to bypass any security mechanism or filtering capabilities.</li><li><em>Disabling the Services</em>: any denial of service (DoS) attack on the Services or any other conduct that attempts to disrupt, disable, or overload the Services.</li><li><em>Harmful Code or Bots</em>: transmitting code, viruses, malware, files, scripts, agents, or programs intended to do harm, including viruses or malware, or using automated means, such as bots, to gain access to or use the Services.</li><li><em>Unauthorized Access</em>: attempting to gain unauthorized access to the Services whether directly or indirectly.</li></ul></li></ul></div></div></div></div></div></main><footer class="section-container relative bg-teal-dark text-white"><div class="flex flex-col pb-6 pt-16 md:pt-25 content-container mx-auto"><div class="mb-16 grid w-full grid-cols-1 gap-12 md:grid-cols-5 md:gap-6"><div class="flex flex-col"><span class="font-gellix text-xs font-semibold uppercase tracking-[1.25px] text-teal-light">Platform</span><ul class="mt-6 flex 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