Bottled Water Purchase Decisions: A Study of Brand Image as a Green Marketing Medium in Purchase Decisions

<!DOCTYPE html>    <html>  <head> <meta charset="utf-8" /> <title>Bottled Water Purchase Decisions: A Study of Brand Image as a Green Marketing Medium in Purchase Decisions</title>  <link rel="shortcut icon" type="image/ico" href="./data/ijsom/coversheet/favicon.ico" />  <meta name="viewport" content="width=device-width, maximum-scale=1, initial-scale=1, user-scalable=0" />   <meta name="keywords" content="Green Marketing,Brand Image,Keputusa Pembelian,Air Minum Dalam Kemasan (AMDK)" /> <meta name="description" content="This study aims to examine the direct influence of green marketing on the purchase choices of packaged drinking water (AMDK). Furthermore, the study seeks to analyze the immediate effect of green marketing on the brand image of bottled water goods as well as the direct correlation between brand image and consumers' purchase choices of bottled water products. The study seeks to examine the indirect impact of green marketing on brand image-mediated purchase choices for bottled drinking water products. The influence of green marketing on the consumer's choice to purchase bottled drinking water (AMDK) is both direct and indirect, with the brand image serving as a mediating factor. The present study employs a quantitative/positivistic research approach, which is grounded in the belief that symptoms can be categorized and that their relationships can be understood in terms of cause and effect. Consequently, researchers may effectively investigate the phenomenon by concentrating on a limited number of factors. The research shows green marketing has a positive and significant effect on brand image, green marketing has a positive and significant effect on buyer satisfaction, and brand image has a positive and significant effect on buyer satisfaction. The perception of a firm plays a crucial role in influencing purchasing decisions through green marketing. When a company uses good green marketing, it will not only affect people's decisions to buy, but it will also affect how people think of the brand, which will have an indirect effect on people's decisions to buy. This study investigates how green marketing theory and brand image affect customers' bottled drinking water (AMDK) purchases, which is important for theoretical understanding. This guideline helps AMDK producers embrace green marketing methods to maintain their product brand image. The value of the study lies in the research object, namely bottled drinking water products, especially those that have implemented environmentally friendly products and green marketing as their marketing strategy. Brand image is placed as a mediating variable, which is also a novelty of research, especially for environmentally friendly product brands." /> <meta name="title" content="Bottled Water Purchase Decisions: A Study of Brand Image as a Green Marketing Medium in Purchase Decisions" /> <meta name="googlebot" content="NOODP" /> <meta name="citation_title" content="Bottled Water Purchase Decisions: A Study of Brand Image as a Green Marketing Medium in Purchase Decisions" /> <meta name="citation_author" content="Wibowo, Agus" /> <meta name="citation_author_institution" content="Entrepreneurship, STEKOM University" /> <meta name="citation_author" content="Teguh Santoso, Joseph" /> <meta name="citation_author_institution" content="Computer System, STEKOM University, Semarang, Indonesia" /> <meta name="citation_abstract" content="This study aims to examine the direct influence of green marketing on the purchase choices of packaged drinking water (AMDK). Furthermore, the study seeks to analyze the immediate effect of green marketing on the brand image of bottled water goods as well as the direct correlation between brand image and consumers' purchase choices of bottled water products. The study seeks to examine the indirect impact of green marketing on brand image-mediated purchase choices for bottled drinking water products. The influence of green marketing on the consumer's choice to purchase bottled drinking water (AMDK) is both direct and indirect, with the brand image serving as a mediating factor. The present study employs a quantitative/positivistic research approach, which is grounded in the belief that symptoms can be categorized and that their relationships can be understood in terms of cause and effect. Consequently, researchers may effectively investigate the phenomenon by concentrating on a limited number of factors. The research shows green marketing has a positive and significant effect on brand image, green marketing has a positive and significant effect on buyer satisfaction, and brand image has a positive and significant effect on buyer satisfaction. The perception of a firm plays a crucial role in influencing purchasing decisions through green marketing. When a company uses good green marketing, it will not only affect people's decisions to buy, but it will also affect how people think of the brand, which will have an indirect effect on people's decisions to buy. This study investigates how green marketing theory and brand image affect customers' bottled drinking water (AMDK) purchases, which is important for theoretical understanding. This guideline helps AMDK producers embrace green marketing methods to maintain their product brand image. The value of the study lies in the research object, namely bottled drinking water products, especially those that have implemented environmentally friendly products and green marketing as their marketing strategy. Brand image is placed as a mediating variable, which is also a novelty of research, especially for environmentally friendly product brands." /> <meta name="citation_id" content="2927" /> <meta name="citation_publication_date" content="2024/02/01" /> <meta name="citation_date" content="2024-02-01" /> <meta name="citation_journal_title" content="International Journal of Supply and Operations Management" /> <meta name="citation_issn" content="23831359" /> <meta name="citation_volume" content="11" /> <meta name="citation_issue" content="1" /> <meta name="citation_firstpage" content="83" /> <meta name="citation_lastpage" content="99" /> <meta name="citation_publisher" content="Kharazmi University" /> <meta name="citation_doi" content="10.22034/ijsom.2023.110194.2961" /> <meta name="DC.Identifier" content="10.22034/ijsom.2023.110194.2961" /> <meta name="citation_abstract_html_url" content="http://www.ijsom.com/article_2927.html" /> <meta name="citation_pdf_url" content="http://www.ijsom.com/article_2927_81ebef067ad3b795a78c98e957f79a24.pdf" /> <meta name="DC.Title" content="Bottled Water Purchase Decisions: A Study of Brand Image as a Green Marketing Medium in Purchase Decisions" /> <meta name="DC.Source" content="International Journal of Supply and Operations Management" /> <meta name="DC.Date" content="01/02/2024" /> <meta name="DC.Date.issued" content="2024-02-01" /> <meta name="DC.Format" content="application/pdf" /> <meta name="DC.Contributor" content="Wibowo, Agus" /> <meta name="DC.Contributor" content="Teguh Santoso, Joseph" /> <meta name="og:title" content="Bottled Water Purchase Decisions: A Study of Brand Image as a Green Marketing Medium in Purchase Decisions" /> <meta name="og:description" content="This study aims to examine the direct influence of green marketing on the purchase choices of packaged drinking water (AMDK). Furthermore, the study seeks to analyze the immediate effect of green marketing on the brand image of bottled water goods as well as the direct correlation between brand image and consumers' purchase choices of bottled water products. The study seeks to examine the indirect impact of green marketing on brand image-mediated purchase choices for bottled drinking water products. The influence of green marketing on the consumer's choice to purchase bottled drinking water (AMDK) is both direct and indirect, with the brand image serving as a mediating factor. The present study employs a quantitative/positivistic research approach, which is grounded in the belief that symptoms can be categorized and that their relationships can be understood in terms of cause and effect. Consequently, researchers may effectively investigate the phenomenon by concentrating on a limited number of factors. The research shows green marketing has a positive and significant effect on brand image, green marketing has a positive and significant effect on buyer satisfaction, and brand image has a positive and significant effect on buyer satisfaction. The perception of a firm plays a crucial role in influencing purchasing decisions through green marketing. When a company uses good green marketing, it will not only affect people's decisions to buy, but it will also affect how people think of the brand, which will have an indirect effect on people's decisions to buy. This study investigates how green marketing theory and brand image affect customers' bottled drinking water (AMDK) purchases, which is important for theoretical understanding. This guideline helps AMDK producers embrace green marketing methods to maintain their product brand image. The value of the study lies in the research object, namely bottled drinking water products, especially those that have implemented environmentally friendly products and green marketing as their marketing strategy. Brand image is placed as a mediating variable, which is also a novelty of research, especially for environmentally friendly product brands." /> <meta name="og:url" content="http://www.ijsom.com/article_2927.html" />  <link href="./themes/base/front/assets/css/social-icon-font.css" rel="stylesheet" type="text/css" />  <link href="./themes/base/front/assets/plugins/bootstrap/css/bootstrap.min.css?v=0.02" rel="stylesheet" type="text/css" /> <link href="./themes/old/front/assets/css/header.css?v=0.05" rel="stylesheet" type="text/css" /> <link href="./themes/old/front/assets/css/footer.css" rel="stylesheet" type="text/css" /> <link href="./inc/css/essentials.css?v=0.2" rel="stylesheet" type="text/css" /> <link href="./inc/css/cookieconsent.min.css" rel="stylesheet" type="text/css" /> <link href="./inc/css/print.css" rel="stylesheet" type="text/css" media="print"/>  <link href="./themes/base/front/assets/plugins/bootstrap/css/bootstrap-ltr.min.css" rel="stylesheet" type="text/css" /> <link 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class="padding-3"> <a href="./?_action=article&au=130821&_au=Agus++Wibowo">Agus Wibowo</a> <sup><a href="mailto:ernisusantiq@gmail.com" data-toggle="tooltip" data-placement="bottom" title="Email to Corresponding Author"><i class="fa fa-envelope-o" ></i></a></sup> <sup class="ltr"><a class=" text-green" href="https://www.orcid.org/0000-0001-8239-7571" data-toggle="tooltip" data-placement="bottom" data-html="true" title="ORCID: 0000-0001-8239-7571" target="_blank"><i class="ai ai-orcid size-13" ></i></a></sup> <sup><a href="#aff1" >1</a></sup> </li> <li class="padding-3"> <a href="./?_action=article&au=131059&_au=Joseph++Teguh+Santoso">Joseph Teguh Santoso</a> <sup><a href="#aff2" >2</a></sup> </li> </ul> <p class="margin-bottom-3 ltr" id="aff1"> <sup>1</sup> Entrepreneurship, STEKOM University </p> <p class="margin-bottom-3 ltr" id="aff2"> <sup>2</sup> Computer System, STEKOM University, Semarang, Indonesia </p> <div class="margin-bottom-3 ltr" id="ar_doi" title="DOI"><i class="ai ai-doi size-25 text-orange"></i> <span dir="ltr"><a href="https://dx.doi.org/10.22034/ijsom.2023.110194.2961">10.22034/ijsom.2023.110194.2961</a></span></div> <p style="margin:12px -2px 0 -2px"><strong>Abstract</strong></p> <div class="padding_abstract justify ltr">This study aims to examine the direct influence of green marketing on the purchase choices of packaged drinking water (AMDK). Furthermore, the study seeks to analyze the immediate effect of green marketing on the brand image of bottled water goods as well as the direct correlation between brand image and consumers' purchase choices of bottled water products. The study seeks to examine the indirect impact of green marketing on brand image-mediated purchase choices for bottled drinking water products. The influence of green marketing on the consumer's choice to purchase bottled drinking water (AMDK) is both direct and indirect, with the brand image serving as a mediating factor. The present study employs a quantitative/positivistic research approach, which is grounded in the belief that symptoms can be categorized and that their relationships can be understood in terms of cause and effect. Consequently, researchers may effectively investigate the phenomenon by concentrating on a limited number of factors. The research shows green marketing has a positive and significant effect on brand image, green marketing has a positive and significant effect on buyer satisfaction, and brand image has a positive and significant effect on buyer satisfaction. The perception of a firm plays a crucial role in influencing purchasing decisions through green marketing. When a company uses good green marketing, it will not only affect people's decisions to buy, but it will also affect how people think of the brand, which will have an indirect effect on people's decisions to buy. This study investigates how green marketing theory and brand image affect customers' bottled drinking water (AMDK) purchases, which is important for theoretical understanding. This guideline helps AMDK producers embrace green marketing methods to maintain their product brand image. The value of the study lies in the research object, namely bottled drinking water products, especially those that have implemented environmentally friendly products and green marketing as their marketing strategy. Brand image is placed as a mediating variable, which is also a novelty of research, especially for environmentally friendly product brands.</div> <p class="padding-0" style="margin:12px -2px 0 -2px"><strong>Keywords</strong></p> <ul class="block list-inline list-inline-seprator margin-bottom-6 ltr"> <li class="padding-3"> <a class="tag_a" href="./?_action=article&kw=106476&_kw=Green+Marketing" >Green Marketing</a> </li> <li class="padding-3"> <a class="tag_a" href="./?_action=article&kw=106477&_kw=Brand+Image" >Brand Image</a> </li> <li class="padding-3"> <a class="tag_a" href="./?_action=article&kw=106478&_kw=Keputusa+Pembelian" >Keputusa Pembelian</a> </li> <li class="padding-3"> <a class="tag_a" href="./?_action=article&kw=106479&_kw=Air+Minum+Dalam+Kemasan+%28AMDK%29" >Air Minum Dalam Kemasan (AMDK)</a> </li> </ul> </div> <hr> <div class="page_break"></div> <div class="panel"> <div class="panel-heading card-header"> <h4 class="panel-title "> <a data-toggle="collapse" data-parent="#accordions" href="#collapsesRef"><i class="fa fa-plus"></i> References</a> </h4> </div> <div id="collapsesRef" class="panel-collapse collapse"> <div class="panel-body justify"> <div class="padding-3 margin-top-3 ltr justify">Agustina, R. 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<ul class="list-group list-group-bordered list-group-noicon" style="display:block !important;max-height:9999px"> <li class="list-group-item"><a class="tag_a">Article View: <i>1,728</i></a></li> <li class="list-group-item"><a class="tag_a">PDF Download: <i>1,023</i></a></li> </ul> </div> </div> </div> </div>  </div> </section> <div id="cite-apa" class="modal fade" tabindex="-1" role="dialog" aria-labelledby="myModalLabel" aria-hidden="true"> <div class="modal-dialog"> <div class="modal-content">  <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h4 class="modal-title" id="myModalLabel">APA</h4> </div>  <div class="modal-body"> <p>Wibowo, A., & Teguh Santoso, J. (2024). Bottled Water Purchase Decisions: A Study of Brand Image as a Green Marketing Medium in Purchase Decisions. <em>International Journal of Supply and Operations Management</em>, 11(1), 83-99. doi: 10.22034/ijsom.2023.110194.2961</p> </div> </div> </div> </div> <div id="cite-mla" class="modal fade" tabindex="-1" role="dialog" aria-labelledby="myModalLabel" aria-hidden="true"> <div class="modal-dialog"> <div class="modal-content">  <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h4 class="modal-title" id="myModalLabel">MLA</h4> </div>  <div class="modal-body"> <p>Agus Wibowo; Joseph Teguh Santoso. "Bottled Water Purchase Decisions: A Study of Brand Image as a Green Marketing Medium in Purchase Decisions". <em>International Journal of Supply and Operations Management</em>, 11, 1, 2024, 83-99. doi: 10.22034/ijsom.2023.110194.2961</p> </div> </div> </div> </div> <div id="cite-harvard" class="modal fade" tabindex="-1" role="dialog" aria-labelledby="myModalLabel" aria-hidden="true"> <div class="modal-dialog"> <div class="modal-content">  <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h4 class="modal-title" id="myModalLabel">HARVARD</h4> </div>  <div class="modal-body"> <p>Wibowo, A., Teguh Santoso, J. (2024). 'Bottled Water Purchase Decisions: A Study of Brand Image as a Green Marketing Medium in Purchase Decisions', <em>International Journal of Supply and Operations Management</em>, 11(1), pp. 83-99. doi: 10.22034/ijsom.2023.110194.2961</p> </div> </div> </div> </div> <div id="cite-vancouver" class="modal fade" tabindex="-1" role="dialog" aria-labelledby="myModalLabel" aria-hidden="true"> <div class="modal-dialog"> <div class="modal-content">  <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h4 class="modal-title" id="myModalLabel">VANCOUVER</h4> </div>  <div class="modal-body"> <p>Wibowo, A., Teguh Santoso, J. Bottled Water Purchase Decisions: A Study of Brand Image as a Green Marketing Medium in Purchase Decisions. <em>International Journal of Supply and Operations Management</em>, 2024; 11(1): 83-99. doi: 10.22034/ijsom.2023.110194.2961</p> </div> </div> </div> </div> </div> </div>   <section class="alternate padding-xxs"> </section>   <div class="container"> <footer id="footer"> <div class="scrollup" id="scroll" href="#"><span></span></div> <div class="row"> <div class="col-md-2">  <h4 class="">Explore Journal</h4> <ul class="footer-links list-unstyled"> <li id="fli_home"><a href="./">Home</a></li> <li id="fli_about"><a href="./journal/about">About Journal</a></li> <li id="fli_Edb"><a href="./journal/editorial.board">Editorial Board</a></li> <li id="fli_submit"><a href="./author">Submit Manuscript</a></li> <li id="fli_contactus"><a href="./journal/contact.us">Contact Us</a></li> <li id="fli_glossary"><a href="./journal/glossary">Glossary</a></li> <li id="fli_order_hrdj"><a href="./journal/subscription.form">Hard Copy Subscription</a></li> <li id="fli_sitemap"><a href="./sitemap.xml?usr">Sitemap</a></li> </ul>  </div> <div class="col-md-3">  <h4 class="">Latest News</h4> <ul class="footer-posts list-unstyled"> <li> <a href="./news?newsCode=173">SD of ISC: Sustainable Development of Intelligent Supply Chains based on Trends and Future Directions: Application of Novel Solution Techniques</a> <small class="ltr">2023-03-05</small> </li> </ul>  </div> <div class="col-md-3">  <div><p><a title="Linkedin" href="http://www.linkedin.com/company/ijsom?trk=eml-cp_mktg-btn-welcome-20120607%2F"><img src="images/linkedin.jpg" alt="linkedin" /></a></p></div>  </div> <div class="col-md-4">  <h4 class="">Newsletter Subscription</h4> <p>Subscribe to the journal newsletter and receive the latest news and updates</p> <form class="validate" action="" method="post" data-success="Subscription saved successfully." data-toastr-position="bottom-right"> <input type="hidden" name="_token" value="53a1438761db898e237df4cc5725dd44308ee285d2912380"/> <div class="input-group"> <span class="input-group-addon"><i class="fa fa-envelope"></i></span> <input type="email" id="email" name="email" required="required" class="form-control required sbs_email" placeholder="Enter your Email" oninvalid="this.setCustomValidity('Enter a valid email address.')" oninput="this.setCustomValidity('')"> <span class="input-group-btn"> <button class="btn btn-primary mybtn" type="submit">Subscribe</button> </span> </div> </form>   <div class="margin-top-20"> <a class="noborder" href="" target="_blank" class="social-icon social-icon-border social-facebook pull-left block" data-toggle="tooltip" data-placement="top" title="Facebook"> <i class="fa fa-facebook-square" aria-hidden="true"></i> </a> <a class="noborder" href="" target="_blank" class="social-icon social-icon-border social-facebook pull-left block" data-toggle="tooltip" data-placement="top" title="Twitter"> <i class="fa fa-twitter-square" aria-hidden="true"></i> </a> <a class="noborder" href="" target="_blank" class="social-icon social-icon-border social-facebook pull-left block" data-toggle="tooltip" data-placement="top" title="Linkedin"> <i class="fa fa-linkedin-square" aria-hidden="true"></i> </a> <a class="noborder" href="./ju.rss" class="social-icon social-icon-border social-rss pull-left block" data-toggle="tooltip" data-placement="top" title="Rss"><i class="fa fa-rss-square" aria-hidden="true"></i></a> </div> </div> </div> <div class="copyright" style="position: relative"> <ul class="nomargin list-inline mobile-block"> <li>© Journal Management System. <span id='sp_crt'>Powered by <a target='_blank' href='https://www.sinaweb.net/'>Sinaweb</a></span></li> </ul> </div> </footer> </div>  </div>   <a href="#" id="toTop_old"></a>  <div id="preloader"> <div class="inner"> <span class="loader"></span> </div> </div>  <script type="text/javascript">var plugin_path = './themes/base/front/assets/plugins/';</script> <script type="text/javascript" src="./themes/base/front/assets/js/scripts.js?v=0.02"></script>   <script type="text/javascript"> $('ul.nav li.dropdown').hover(function() { if (window.matchMedia('(max-width: 767px)').matches) return; 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Bottled Water Purchase Decisions: A Study of Brand Image as a Green Marketing Medium in Purchase Decisions