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border-radius: 24px; font-family: 'Joyride STD'; font-size: 12px; } .new-pill-green { color: #e9f765; border: 1px solid #e9f765; background: #1a1a1a; position: absolute; } .new-pill-purple { color: #7264f6; border: 1px solid #7264f6; margin-bottom: 12px; } .single-post-nav svg { display: none !important; } .single:not(.single-careers) .post aside .widget a { display: inline-block; z-index: 1; top: 16px; left: 9px; font-weight: 800; padding: 3px 12px 1px; border-radius: 24px; font-family: 'Joyride STD'; font-size: 12px; color: #7264f6; border: 1px solid #7264f6; margin-bottom: 12px; text-decoration:none; } footer#site-footer ul.footer-menu a { color: #fff !important; } footer#site-footer ul.footer-menu a:hover { color: #e9f765 !important; } a.read-more:hover { background: unset !important; } a.read-more:after { bottom: 0 !important; } .mega-menu-item-has-children > .mega-sub-menu { padding: 6px 0 0 0 !important; } /*Footer CTA */ @media only screen and (min-width: 621px) { .fov .fov-content { max-width: 50%; } } .fov .fov-content { background: #151515; } .fov .fov-content { font-size: 20px; color: #F4F4F4; } .fov { padding-top: 0px; padding-bottom: 0px; } .fov { background-color: #151515; } .fov .background-img { background-position: right; } .fov .fov-content { margin-left: unset !important; margin-right: auto; } .fov .background-img:before { position: absolute; content: ''; top: 0; left: 0; background: rgba(255,255,255,0); width: 100%; height: 100%; z-index: -1; } .fov .wrapper { max-width: 2000px; margin: 0 auto; position: relative; } @media only screen and (max-width: 999px) { .zz-row { padding: 90px 0 0; } .zz-row .zz-image { margin-bottom: 0; } .zz-text { margin-bottom: 60px; } #mega-menu-header-menu { padding-top: 4rem !important; } } @media (max-width: 62.5rem) { .overlay-navigation nav { top: 4.125rem !important; } } .landing-hero { padding-top: 60px; } .landing-hero .panel-image { background-position: center; background-size: cover; background-repeat: no-repeat; width: 100%; position: relative; } .page-template-template-services .landing-hero .container { padding: 60px 30px 60px; } .landing-hero .read-more { background-color: #EAF765 !important; color: #1a1a1a !important; padding: 0.5rem 2.2rem; } .landing-hero .breadcrumbs { margin: -10px 15px 20px !important; } .single.single-post .icon-angle-left.new-pill { margin-bottom: 60px; } .single.single-post .icon-angle-left.new-pill svg { display: none; } @media screen and (max-width: 768px){ .mega-sub-menu .mega-menu-item .textwidget a { font-family: 'Joyride STD' !important; } } .postid-6405 .result-figure .result-icon { display: none; } .postid-6405 .result-figure .result-number { font-size: 3rem; } /*New sub menu height */ @media screen and (max-width: 768px){ .postid-6405 .results .wrapper { display: block; } } .mega-menu-wrap a { min-width: 62.5rem } /*New hero block height*/ .hero-block { padding: 10px 0; } /*Homepage H1*/ .new-hero__title { text-transform: uppercase; } /*Page builder font*/ .page-builder .text-content p, .page-builder .text-content li { margin: 0 0 10px; } .full-width-image img{ display: block; } @media screen and (max-width: 1000px){ #mega-menu-wrap-header-menu #mega-menu-header-menu li.mega-menu-megamenu>ul.mega-sub-menu>li.mega-menu-row{ max-width: none; } } /*New CTA size*/ .cta-block .btn { font-size: 14px; } /*Awards size*/ .awards-block .award h3 { font-size: 12px; line-height: 1.3; margin: 30px 0 0; text-transform: uppercase; text-align: center; } /*Legacy hero CTA size*/ .new-hero .divrwp .button { margin: 0 10px 10px; border-radius: 39px !important; background-color: #EAF765; letter-spacing: .04rem; transition: all .3s; color: #333; font-family: 'Joyride STD'; font-size: 16px; color: #f4f4f4; text-transform: uppercase; } /*Legacy CTA svg border */ .button, .btn { font-family: 'Joyride STD'; font-weight: 400; font-size: 16px; color: #f4f4f4; padding: 5px 15px; border: 2px solid #f4f4f4; border-radius: 32px; 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class="content-wrap"><h1>Sheeran Loopers</h1><h2 class="block-heading">Make Agency fuels Sheeran Loopers' brand launch success</h2><div class="text-content"><p>Make Agency was approached by Sheeran Loopers, a cutting-edge music technology company co-founded by Ed Sheeran. The business introduces the iconic Sheeran Loop pedal, integral to his live performances, now available as a direct-to-consumer (D2C) product. Sheeran Loopers sought our expertise to orchestrate a compelling brand launch across social media platforms.</p></div></div></div><div class="col-md-3"><div class="details"><p><strong>Capabilities</strong></p><ul><li>Content Creation</li><li>Social Media</li><li>Strategy</li></ul></div></div></div></div></div><div class="media-case-study dark-bg"><div class="container-medium"><div class="row row-medium-padding"><div class="col-md-6 media-wrap"><noscript><img src="https://makeagency.co.uk/wp-content/uploads/2024/06/Sheeran-Loopers-Make-Agency-Asset-2-1.jpg" alt=""></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://makeagency.co.uk/wp-content/uploads/2024/06/Sheeran-Loopers-Make-Agency-Asset-2-1.jpg" alt=""></div><div class="col-md-6 media-wrap"><noscript><img src="https://makeagency.co.uk/wp-content/uploads/2024/06/Sheeran-Loopers-Make-Agency-Asset-3-1.jpg" alt=""></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://makeagency.co.uk/wp-content/uploads/2024/06/Sheeran-Loopers-Make-Agency-Asset-3-1.jpg" alt=""></div></div></div></div><div class="image-text-case-study light-bg"><div class="container-medium"><div class="row align-items-center"><div class="col-md-6 DESC"><div class="image-wrap"><noscript><img src="https://makeagency.co.uk/wp-content/uploads/2024/06/Sheeran-Loopers-Make-Agency-Asset-7.jpg" alt=""></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://makeagency.co.uk/wp-content/uploads/2024/06/Sheeran-Loopers-Make-Agency-Asset-7.jpg" alt=""></div></div><div class="col-md-6"><div class="content-wrap"><p>Our primary challenge was to craft a social media-first strategy that seamlessly aligned with the Ed Sheeran brand. Coordinating and planning the social launch were critical, especially since it coincided with a launch party and press event at The Outernet in central London, followed by an exclusive gig and celebration.<br /> Our role demanded extensive collaboration with Ed Sheeran’s team to ensure we had the appropriate footage and inputs, guaranteeing everything met Ed’s approval, maintained brand consistency, and was shared at optimal times.</p></div></div></div></div></div><div class="media-case-study light-bg"><div class="container-medium"><div class="row row-medium-padding"><div class="col-md-4 media-wrap"><video autoplay muted playsinline loop><source src="https://makeagency.co.uk/wp-content/uploads/2024/06/Sheeran-Loopers-Make-Agency-Asset-8.mp4" type="video/mp4"></video></div><div class="col-md-4 media-wrap"><noscript><img src="https://makeagency.co.uk/wp-content/uploads/2024/06/Sheeran-Loopers-Make-Agency-Asset-9.jpg" alt=""></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://makeagency.co.uk/wp-content/uploads/2024/06/Sheeran-Loopers-Make-Agency-Asset-9.jpg" alt=""></div><div class="col-md-4 media-wrap"><video autoplay muted playsinline loop><source src="https://makeagency.co.uk/wp-content/uploads/2024/06/Sheeran-Loopers-Make-Agency-Asset-10.mp4" type="video/mp4"></video></div></div></div></div><div class="text-case-study light-bg"><div class="container-medium"><div class="content-wrap"><p>We developed a social media aesthetic that perfectly complemented the overall brand. Our team created a series of animated posts showcasing the product innovatively and creatively. We filmed the live launch event with a professional camera crew and produced a series of social-first video content to promote the product. We coordinated posts with other artists and Ed Sheeran himself to maximize the brand’s launch impact.</p></div></div></div><div class="media-case-study light-bg"><div class="container-medium"><div class="row row-medium-padding"><div class="col-md-12 media-wrap"><noscript><img src="https://makeagency.co.uk/wp-content/uploads/2024/06/Sheeran-Loopers-Make-Agency-Asset-6.jpg" alt=""></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://makeagency.co.uk/wp-content/uploads/2024/06/Sheeran-Loopers-Make-Agency-Asset-6.jpg" alt=""></div></div></div></div><div class="image-text-case-study light-bg"><div class="container-medium"><div class="row align-items-center"><div class="col-md-6 DESC"><div class="image-wrap"><noscript><img src="https://makeagency.co.uk/wp-content/uploads/2024/06/Sheeran-Loopers-Make-Agency-Asset-11-897x1024.jpg" alt=""></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://makeagency.co.uk/wp-content/uploads/2024/06/Sheeran-Loopers-Make-Agency-Asset-11-897x1024.jpg" alt=""></div></div><div class="col-md-6"><div class="content-wrap"><p>The brand’s social media launch was an overwhelming success, garnering over 10,000 followers and official blue tick status within the first 24 hours. The social media buzz significantly raised product awareness, leading to extensive press coverage and the product selling out within days.</p><p><em>“HUGE thanks to MAKE for helping us with a massively successful product launch. Great company! Great People!”</em></p><p>This partnership underscores our ability to drive impactful results and elevate brand presence in competitive markets.</p></div></div></div></div></div></div><footer id="site-footer" class="mk-bg-black" aria-labelledby="footer-heading"><h2 id="footer-heading" class="mk-sr-only">Footer</h2><div class="mk-mx-auto mk-max-w-7xl mk-px-6 mk-pb-8 mk-pt-16 sm:mk-pt-24 lg:mk-px-8 lg:mk-pt-32"><div class="mk-mb-8 mk-flex mk-gap-x-8 mk-justify-between mk-items-baseline"><h3 class="mk-text-2xl mk-mb-0 mk-leading-6 mk-text-white ">Make Agency</h3> <button aria-label="Scroll to top" onclick="window.scrollTo({ top: 0, behavior: 'smooth' })"> <svg width="32" height="32" viewBox="0 0 32 32" fill="none" xmlns="http://www.w3.org/2000/svg" class="mk-w-8 mk-h-8"> <rect x="0.5" y="0.5" width="31" height="31" rx="3.5" stroke="#F4F4F4" /> <path id="Vector" d="M15.1057 13.4245V22.0001H16.8948V13.4245L20.7353 17.265L22.0002 16.0001L16.0002 10.0001L10.0002 16.0001L11.2652 17.265L15.1057 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