CINXE.COM

<!DOCTYPE html><html lang="en" class="no-js" data-route="projectsingle"><head><meta charset="utf-8"><meta http-equiv="X-UA-Compatible" content="IE=edge"><meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"><meta name="format-detection" content="telephone=no"><meta name="csrf-token" content="YjMj7P1wREbMAcp9rF01d7486VokL5UlQVs0p5qv"><script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Organization", "url": "", "logo": "https://storage.acanto.agency/public/general/acanto-creative-agency.png" } </script><script> window.dataLayer = window.dataLayer || [{"page_category":"projectsingle","page_name":"fradeani","path_clean":"https:\/\/acanto.agency\/en\/works\/fradeani","page_language":"en"}]; function gtag() { dataLayer.push(arguments); } var x = document.cookie; var key = x.split('%'); var pref = ''; var mkt = ''; var stats = ''; for(var i = 0; i < key.length; i++){ if(key[i].includes('preferences')){ pref = key[i].split(':'); console.log(pref[0]+': '+pref[1]); } else if(key[i].includes('statistics')){ stats = key[i].split(':'); console.log(stats[0]+': '+stats[1]); } else if(key[i].includes('marketing')){ mkt = key[i].split(':'); console.log(mkt[0]+': '+mkt[1]); } } gtag("consent", "default", { ad_storage: mkt === 'true' ? "granted" : "denied", analytics_storage: stats === 'true' ? "granted" : "denied", functionality_storage: pref === 'true' ? "granted" : "denied", personalization_storage: stats === 'true' ? "granted" : "denied", secutity_storage: "granted", wait_for_update: 500, }); gtag("set", "ads_data_redaction", true); </script><link rel="canonical" href="https://acanto.agency/en/works/fradeani/"><script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-WL7CTW9');</script><title>Digital personal branding for Dr. Mauro Fradeani - Acanto</title><meta name="description" content="Graphic restyling, SEO & web analysis for all the web platforms of Dr. Fradeani (websites, social networks…). Check out the project carried out by Acanto!" ><meta name="keywords" content="digital personal branding dr mauro fradeani acanto"><meta property="og:title" content="Digital personal branding for Dr. Mauro Fradeani - Acanto" ><meta property="og:description" content="Graphic restyling, SEO & web analysis for all the web platforms of Dr. Fradeani (websites, social networks…). Check out the project carried out by Acanto!" ><meta property="og:image" content="https://storage.acanto.agency/public/assets/progetti/fradeani/dott-mauro-fradeani-digital-personal-branding-acanto.webp" ><meta property="og:locale" content="en"><meta name="robots" content="index, follow"><link hreflang="en" href="https://acanto.agency/en/works/fradeani/" rel="alternate" ><link hreflang="x-default" href="https://acanto.agency/en/works/fradeani/" rel="alternate" ><link hreflang="it" href="https://acanto.agency/it/progetti/fradeani/" rel="alternate" ><link rel="icon" type="image/x-icon" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/favicon.ico"><link rel="icon" type="image/png" sizes="16x16" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/favicon-16x16.png"><link rel="icon" type="image/png" sizes="32x32" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/favicon-32x32.png"><link rel="icon" type="image/png" sizes="48x48" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/favicon-48x48.png"><link rel="manifest" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/manifest.webmanifest"><meta name="mobile-web-app-capable" content="yes"><meta name="theme-color" content="#ffffff"><meta name="application-name" content="Acantoolmokit"><link rel="apple-touch-icon" sizes="57x57" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-icon-57x57.png"><link rel="apple-touch-icon" sizes="60x60" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-icon-60x60.png"><link rel="apple-touch-icon" sizes="72x72" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-icon-72x72.png"><link rel="apple-touch-icon" sizes="76x76" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-icon-76x76.png"><link rel="apple-touch-icon" sizes="114x114" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-icon-114x114.png"><link rel="apple-touch-icon" sizes="120x120" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-icon-120x120.png"><link rel="apple-touch-icon" sizes="144x144" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-icon-144x144.png"><link rel="apple-touch-icon" sizes="152x152" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-icon-152x152.png"><link rel="apple-touch-icon" sizes="167x167" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-icon-167x167.png"><link rel="apple-touch-icon" sizes="180x180" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-icon-180x180.png"><link rel="apple-touch-icon" sizes="1024x1024" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-icon-1024x1024.png"><meta name="apple-mobile-web-app-capable" content="yes"><meta name="apple-mobile-web-app-status-bar-style" content="black-translucent"><meta name="apple-mobile-web-app-title" content="Acantoolmokit"><link rel="apple-touch-startup-image" media="(device-width: 320px) and (device-height: 568px) and (-webkit-device-pixel-ratio: 2) and (orientation: portrait)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-640x1136.png"><link rel="apple-touch-startup-image" media="(device-width: 320px) and (device-height: 568px) and (-webkit-device-pixel-ratio: 2) and (orientation: landscape)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-1136x640.png"><link rel="apple-touch-startup-image" media="(device-width: 375px) and (device-height: 667px) and (-webkit-device-pixel-ratio: 2) and (orientation: portrait)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-750x1334.png"><link rel="apple-touch-startup-image" media="(device-width: 375px) and (device-height: 667px) and (-webkit-device-pixel-ratio: 2) and (orientation: landscape)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-1334x750.png"><link rel="apple-touch-startup-image" media="(device-width: 375px) and (device-height: 812px) and (-webkit-device-pixel-ratio: 3) and (orientation: portrait)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-1125x2436.png"><link rel="apple-touch-startup-image" media="(device-width: 375px) and (device-height: 812px) and (-webkit-device-pixel-ratio: 3) and (orientation: landscape)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-2436x1125.png"><link rel="apple-touch-startup-image" media="(device-width: 390px) and (device-height: 844px) and (-webkit-device-pixel-ratio: 3) and (orientation: portrait)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-1170x2532.png"><link rel="apple-touch-startup-image" media="(device-width: 390px) and (device-height: 844px) and (-webkit-device-pixel-ratio: 3) and (orientation: landscape)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-2532x1170.png"><link rel="apple-touch-startup-image" media="(device-width: 414px) and (device-height: 896px) and (-webkit-device-pixel-ratio: 2) and (orientation: portrait)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-828x1792.png"><link rel="apple-touch-startup-image" media="(device-width: 414px) and (device-height: 896px) and (-webkit-device-pixel-ratio: 2) and (orientation: landscape)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-1792x828.png"><link rel="apple-touch-startup-image" media="(device-width: 414px) and (device-height: 896px) and (-webkit-device-pixel-ratio: 3) and (orientation: portrait)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-1242x2688.png"><link rel="apple-touch-startup-image" media="(device-width: 414px) and (device-height: 896px) and (-webkit-device-pixel-ratio: 3) and (orientation: landscape)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-2688x1242.png"><link rel="apple-touch-startup-image" media="(device-width: 414px) and (device-height: 736px) and (-webkit-device-pixel-ratio: 3) and (orientation: portrait)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-1242x2208.png"><link rel="apple-touch-startup-image" media="(device-width: 414px) and (device-height: 736px) and (-webkit-device-pixel-ratio: 3) and (orientation: landscape)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-2208x1242.png"><link rel="apple-touch-startup-image" media="(device-width: 428px) and (device-height: 926px) and (-webkit-device-pixel-ratio: 3) and (orientation: portrait)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-1284x2778.png"><link rel="apple-touch-startup-image" media="(device-width: 428px) and (device-height: 926px) and (-webkit-device-pixel-ratio: 3) and (orientation: landscape)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-2778x1284.png"><link rel="apple-touch-startup-image" media="(device-width: 768px) and (device-height: 1024px) and (-webkit-device-pixel-ratio: 2) and (orientation: portrait)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-1536x2048.png"><link rel="apple-touch-startup-image" media="(device-width: 768px) and (device-height: 1024px) and (-webkit-device-pixel-ratio: 2) and (orientation: landscape)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-2048x1536.png"><link rel="apple-touch-startup-image" media="(device-width: 810px) and (device-height: 1080px) and (-webkit-device-pixel-ratio: 2) and (orientation: portrait)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-1620x2160.png"><link rel="apple-touch-startup-image" media="(device-width: 810px) and (device-height: 1080px) and (-webkit-device-pixel-ratio: 2) and (orientation: landscape)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-2160x1620.png"><link rel="apple-touch-startup-image" media="(device-width: 834px) and (device-height: 1194px) and (-webkit-device-pixel-ratio: 2) and (orientation: portrait)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-1668x2388.png"><link rel="apple-touch-startup-image" media="(device-width: 834px) and (device-height: 1194px) and (-webkit-device-pixel-ratio: 2) and (orientation: landscape)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-2388x1668.png"><link rel="apple-touch-startup-image" media="(device-width: 834px) and (device-height: 1112px) and (-webkit-device-pixel-ratio: 2) and (orientation: portrait)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-1668x2224.png"><link rel="apple-touch-startup-image" media="(device-width: 834px) and (device-height: 1112px) and (-webkit-device-pixel-ratio: 2) and (orientation: landscape)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-2224x1668.png"><link rel="apple-touch-startup-image" media="(device-width: 1024px) and (device-height: 1366px) and (-webkit-device-pixel-ratio: 2) and (orientation: portrait)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-2048x2732.png"><link rel="apple-touch-startup-image" media="(device-width: 1024px) and (device-height: 1366px) and (-webkit-device-pixel-ratio: 2) and (orientation: landscape)" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/apple-touch-startup-image-2732x2048.png"><meta name="msapplication-TileColor" content="#ffffff"><meta name="msapplication-TileImage" content="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/mstile-144x144.png"><meta name="msapplication-config" content="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/browserconfig.xml"><link rel="yandex-tableau-widget" href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/favicons/yandex-browser-manifest.json"><link href="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/entries/projectsingle.c2ef1ee90b479b66dae4.css" rel="stylesheet" /><link href="https://www.google-analytics.com" rel="dns-preconnect" ><link href="https://www.google-analytics.com" rel="dns-prefetch" ><script>window.__CONFIG = { "baseUrl": "https:\/\/acanto.agency", "cmsApiUrl": "https:\/\/api.acanto.agency\/api", "mediaUrl": "https:\/\/storage.acanto.agency\/public", "assetsUrl": "https:\/\/storage.acanto.agency\/public\/frontend\/20240522_125149_production\/assets\/", "locale": "en", "cached": "24 November 2024 04:51:15", "authenticated": null, "guest": null, "api": { "name": "olmo", "version": "1.0.0" }};</script><script>document.querySelector("html").className=document.querySelector("html").className.replace(/\bno-js\b/,"") + " js";</script><script defer src="https://storage.acanto.agency/public/frontend/20240522_125149_production/assets/entries/projectsingle.51cd9b596edb485b7ac5.js"></script><script type="module" src="https://ajax.googleapis.com/ajax/libs/model-viewer/3.0.1/model-viewer.min.js"></script></head><body ><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-WL7CTW9"height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><svg width="0" height="0" style="position:absolute"><symbol viewBox="0 0 400 65" id="acanto" xmlns="http://www.w3.org/2000/svg"><path d="M373.7 49.9c-5.5 0-11.2-4.6-11.2-11.2 0-5.7 4.4-10.7 11.2-10.7 6.4 0 11 4.4 11 10.7 0 5.7-4.2 11.2-11 11.2zm0 15.1c14.5 0 26.3-11.6 26.3-26.1 0-14.4-11.8-26.1-26.3-26.1s-26.3 11.8-26.3 26.1c0 14.5 11.8 26.1 26.3 26.1zm-51.9-.2h10.9V49.7h-10.9c-5.3 0-11-4.4-11-11.2V25.8h12.7V12.2h-12.9V0h-14.9v38.7c0 14.3 11.6 26.1 26.1 26.1zm-98.4-.2h15.3V38.5c0-5.5 4.2-11.2 11.2-11.2 6.3 0 10.7 5 10.7 11.2v26.1h15.1V38.5c0-14-10.9-26.5-25.9-26.5-14.7 0-26.3 11.8-26.3 26.5v26.1zm-56.2-15.2c-5.7 0-11-4.2-11-11.2 0-6.1 5-10.7 11-10.7 6.1 0 11 4.6 11 10.7.1 6.6-4.5 11.2-11 11.2zm-62 15.6c8.3 0 15.8-3.9 20.6-9.8h.2l-11-10.9c-1.8 3.3-5.5 5.7-9.8 5.7-6.1 0-11-5-11-11 0-6.3 5-11.2 11-11.2 3.1 0 5.9 1.3 7.9 3.3h.2l10.5-10.7c-4.8-4.8-11.2-7.7-18.6-7.7-14.5 0-26.5 11.8-26.5 26.1S90.7 65 105.2 65zm-78.9-.4h36.1V50.3H50.2c1.7-3.3 2.4-7.9 2.4-12 0-13.6-11.2-25.8-26.3-25.8C11.8 12.6 0 24 0 38.3c0 14.9 11.6 26.3 26.3 26.3zm0-15.2c-5.7 0-11-4.2-11-11.2 0-5.3 4.4-10.7 11-10.7 6.1 0 11.2 4.8 11.2 10.7 0 5.6-4.2 11.2-11.2 11.2zm140.9 15.2h36.1V50.3h-12.1c0 .2 2.4-4.6 2.4-12 0-13.6-11.2-25.8-26.3-25.8-14.5 0-26.3 11.4-26.3 25.8-.1 14.7 11.3 26.3 26.2 26.3z"/></symbol><symbol fill="none" viewBox="0 0 16 28" id="arrow-left" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.05.93c.592.58.6 1.53.02 2.12L4.103 14.23 15.07 25.407a1.5 1.5 0 1 1-2.142 2.101L.93 15.28a1.5 1.5 0 0 1 0-2.1l12-12.23a1.5 1.5 0 0 1 2.122-.02Z" fill="#333"/></symbol><symbol viewBox="0 0 15.2 24.9" overflow="visible" xml:space="preserve" id="arrow-right" xmlns="http://www.w3.org/2000/svg"><path fill="none" stroke="#000" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" d="m1.6 23.3 12-10.8-12-10.9"/></symbol><symbol viewBox="0 0 15.2 24.9" overflow="visible" xml:space="preserve" id="arrow-right-white" xmlns="http://www.w3.org/2000/svg"><path fill="none" stroke="#fff" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" d="m1.6 23.3 12-10.8-12-10.9"/></symbol></svg><div data-barba="wrapper" class="barba:wrapper"><header class="Header: " data-status="collapsed"><div class="Header:bgExpanded"></div><nav class="Header:inner"><a class="Header:brand" href="https://acanto.agency/en/"><div class="Header:brand_inner"><svg class="logo" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 400 65"><path fill="#fff" d="M373.7,49.9c-5.5,0-11.2-4.6-11.2-11.2c0-5.7,4.4-10.7,11.2-10.7c6.4,0,11,4.4,11,10.7C384.7,44.4,380.5,49.9,373.7,49.9z M373.7,65c14.5,0,26.3-11.6,26.3-26.1c0-14.4-11.8-26.1-26.3-26.1c-14.5,0-26.3,11.8-26.3,26.1C347.4,53.4,359.2,65,373.7,65z M321.8,64.8h10.9V49.7h-10.9c-5.3,0-11-4.4-11-11.2V25.8h12.7V12.2h-12.9V0h-14.9v38.7C295.7,53,307.3,64.8,321.8,64.8z M223.4,64.6h15.3V38.5c0-5.5,4.2-11.2,11.2-11.2c6.3,0,10.7,5,10.7,11.2v26.1h15.1V38.5c0-14-10.9-26.5-25.9-26.5 c-14.7,0-26.3,11.8-26.3,26.5V64.6z M167.2,49.4c-5.7,0-11-4.2-11-11.2c0-6.1,5-10.7,11-10.7c6.1,0,11,4.6,11,10.7 C178.3,44.8,173.7,49.4,167.2,49.4z M105.2,65c8.3,0,15.8-3.9,20.6-9.8h0.2l-11-10.9c-1.8,3.3-5.5,5.7-9.8,5.7c-6.1,0-11-5-11-11 c0-6.3,5-11.2,11-11.2c3.1,0,5.9,1.3,7.9,3.3h0.2l10.5-10.7c-4.8-4.8-11.2-7.7-18.6-7.7c-14.5,0-26.5,11.8-26.5,26.1 S90.7,65,105.2,65z M26.3,64.6h36.1V50.3H50.2c1.7-3.3,2.4-7.9,2.4-12c0-13.6-11.2-25.8-26.3-25.8C11.8,12.6,0,24,0,38.3 C0,53.2,11.6,64.6,26.3,64.6z M26.3,49.4c-5.7,0-11-4.2-11-11.2c0-5.3,4.4-10.7,11-10.7c6.1,0,11.2,4.8,11.2,10.7 C37.5,43.8,33.3,49.4,26.3,49.4z M167.2,64.6h36.1V50.3h-12.1c0,0.2,2.4-4.6,2.4-12c0-13.6-11.2-25.8-26.3-25.8 c-14.5,0-26.3,11.4-26.3,25.8C140.9,53,152.3,64.6,167.2,64.6z"/></svg><span>creative agency</span></div></a><div class="Header:payoff"><span>strategy</span><span>design</span><span>emotion</span></div><div class="Header:menu"><span class="Header:menu_contact"><a href="https://acanto.agency/en/contacts/">contact us</a></span><label class="Hamburger: Header:toggle" ><span class="Hamburger:inner "><span class="bar bar1"></span><span class="bar bar3"></span></span></label></div></nav></header><div class="Bottom:"><div class="Bottom:left"><ul><li><a target="blank" href="https://www.instagram.com/acanto_comunicazione/">ig</a></li><li><a target="blank" href="https://www.linkedin.com/company/acanto-comunicazione/">in</a></li><li><a target="blank" href="https://www.facebook.com/AcantoComunicazione/">fb</a></li></ul></div><div class="Bottom:right"><span class="i18nLinks"><span data-locale="en" class="i18nLinksItem is-current" > en </span><a data-locale="it" href="https://acanto.agency/it/progetti/fradeani/" class="i18nLinksItem" > it </a><span class="i18nLinksLoader"><svg class="progress progressCircular" width="24px" height="24px" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" preserveAspectRatio="xMidYMid"><circle class="progressShape progressCirculaCircle" cx="12" cy="12" r="8" stroke-dasharray="12 12" transform="rotate(88.7411 24 24)" stroke="#a2a1a1" fill="none" stroke-linecap="round" stroke-width="1" ><animateTransform type="rotate" values="0 12 12;360 12 12" attributeName="transform" calcMode="linear" keyTimes="0;1" dur="1s" begin="0s" repeatCount="indefinite" ></animateTransform></circle></svg></span></span></div></div><nav class="Menu: "><div class="Menu:container"><div class="Menu:container_primary"><label>Menu</label><ul><li><a href="https://acanto.agency/en/works/" data-label="works">works</a></li><li><a href="https://acanto.agency/en/services/" data-label="services">services</a></li><li><a href="https://acanto.agency/en/creative-agency/" data-label="about us">about us</a></li></ul><span style=" width:100%; " class="media media--img Menu:container_shadow" ><noscript><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></noscript><span class="mediaProportion" style="padding-top:22.435897435897%" ></span><picture class="mediaCenterer" ><source srcset="https://acanto.agency/media/local/shadow.webp" type="image/webp" ><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></picture></span></div><div class="Menu:container_secondary"><ul><li><a href="https://acanto.agency/en/contacts/" data-label="contacts">contacts</a></li><li><a href="https://acanto.agency/en/work-with-us/" data-label="work with us">work with us</a></li></ul><span style=" width:100%; " class="media media--img Menu:container_shadow" ><noscript><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></noscript><span class="mediaProportion" style="padding-top:22.435897435897%" ></span><picture class="mediaCenterer" ><source srcset="https://acanto.agency/media/local/shadow.webp" type="image/webp" ><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></picture></span></div></div></nav><div class="barba:container" data-barba="container" data-barba-namespace="projectsingle" ><section class="Breadcrumbs: "><div class="Breadcrumbs:container"><ul itemscope itemtype="https://schema.org/BreadcrumbList"><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemprop="item" href="https://acanto.agency/en/"><span itemprop="name">home</span><meta itemprop="position" content="1" /></a></li><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><svg class="icon icon-arrow-right-white"><use xlink:href="#arrow-right-white"></use></svg><a itemprop="item" href="https://acanto.agency/en/works/"><span itemprop="name">works</span><meta itemprop="position" content="2" /></a></li><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><svg class="icon icon-arrow-right-white"><use xlink:href="#arrow-right-white"></use></svg><a itemprop="item" href="https://acanto.agency/en/works/fradeani/"><span itemprop="name">fradeani</span><meta itemprop="position" content="3" /></a></li></ul></div></section><main class="route-projectsingle:" data-template="projectsingle" data-name="fradeani" data-path="https://acanto.agency/en/works/fradeani" data-locale="en"><section class="Project:heading"><div class="ProjectHeading:"><div class="ProjectHeading:title"><div id="element"></div><div id="element-two"></div><div id="title">Fradeani</div><h2>Fradeani</h2><div class="ProjectHeading:title_image"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/fradeani/personal-branding-digitale-dott-fradeani-acanto-clip_400_400_50.webp"><img class=" lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/fradeani/personal-branding-digitale-dott-fradeani-acanto-clip_400_400_50.webp" src="" alt="personal digital branding for dott fradeani made by acanto" width="400" height="400" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></div><div class="ProjectHeading:shadow"><span style=" width:100%; " class="media media--img" ><noscript><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></noscript><span class="mediaProportion" style="padding-top:22.435897435897%" ></span><picture class="mediaCenterer" ><source srcset="https://acanto.agency/media/local/shadow.webp" type="image/webp" ><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></picture></span></div></div></div><script> window.__DATA = window.__DATA || {}; window["__DATA"]['route'] = "projectsingle";</script></section><section class="Project:services"><div class="ProjectServices:"><div class="container-xl"><h1 itemprop="name">Digital personal branding: communication project for Dr. Mauro Fradeani</h1><p>art direction, website, web design, SEO & web analytics, social strategy</p></div></div></section><section class="Project:request"><div class="ProjectRequest:"><div class="container-xl"><div class="ProjectRequest:label">Request</div><div class="ProjectRequest:container"><div class="ProjectRequest:container_left"><div class="ProjectRequest:container_left-inner"><h2>To communicate an excellent professional</h2></div></div><div class="ProjectRequest:container_right"><p>Dr. Mauro Fradeani represents the excellence of specialist functional and aesthetic dentistry, being recognised as one of the best prosthetists in the world and one of the most influential authors and scientific speakers in the international arena. Given the large number and specificity of the activities carried out by the doctor and his office - from clinical work to publications and training courses - it became necessary to create a digital communication ecosystem capable of organizing the contents and conveying all the specialist, technical and training know-how to the different targets (patients, dentists, scientific community).</p></div></div></div></div></section><section class="Project:proposal"><div class="ProjectProposal:"><div class="container-xl"><div class="ProjectProposal:label">Proposal</div><div class="ProjectProposal:container"><div class="ProjectProposal:container_left"><p itemprop="description"> We carried out a graphic restyling and SEO & web analysis project that involved all the web platforms used by Dr. Fradeani to communicate his services. We linked this work to the development of a social strategy to enhance the presence and reputation of the Fradeani office on social networks, highlighting the quality of its services and increasing user engagement and consideration.</p></div><div class="ProjectProposal:container_right"><div class="ProjectProposal:container_right-inner"><h2>A clear, distinctive and coherent digital positioning</h2></div></div></div></div></div></section><div class="ProjectDoublemedia:"><div class="container-xl"><div class="row"><div class="ProjectDoublemedia:label"><h3>WEBSITE</h3></div><div class="ProjectDoublemedia:inner"><div class="ProjectDoublemedia:left"><div class="ProjectDoublemedia:left_font inlinedoublemedia"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/fradeani/strategia-seo-sito-web-dott-mauro-fradeani-acanto.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/fradeani/strategia-seo-sito-web-dott-mauro-fradeani-acanto.webp" src="" alt="graphic restyling of web platform for mauro fradeani by acanto" width="570" height="336" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></div></div><div class="ProjectDoublemedia:right inlinedoublemedia"><div class="ProjectDoublemedia:right_image inlinedoublemedia"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/fradeani/restyling-grafico-piattaforme-web-acanto.webp"><img class="ProjectDoublemedia:right_image-first lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/fradeani/restyling-grafico-piattaforme-web-acanto.webp" src="" alt="graphic restyling of web platform for mauro fradeani by acanto" width="288" height="288" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture><span style=" width:100%; " class="media media--img ProjectDoublemedia:right-shadow" ><noscript><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></noscript><span class="mediaProportion" style="padding-top:22.435897435897%" ></span><picture class="mediaCenterer" ><source srcset="https://acanto.agency/media/local/shadow.webp" type="image/webp" ><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></picture></span></div></div></div></div></div></div><div class="ProjectMediablock: "><div class="container-xl"><div class="row"><div class="ProjectMediablock:inner bigmedia"><div class="ProjectMediablock:left bigmedia"><div class="row"><div class="ProjectMediablock:left_title bigmedia"><p>Competence and innovation for the benefit of patients</p></div><div class="ProjectMediablock:left_description bigmedia"><h4>We redesigned the design and content experience of the Fradeani clinic website based on the concepts of professionalism, innovation and patient care.</h4><p>A clean, rigorous and essential layout that brings out the effectiveness of the treatments with immediate clarity, also through the use of before/after photographic testimonials.<br>Fonts, colours and graphic elements were designed to maintain and strengthen the recognition of the Fradeani brand and encourage clear and dynamic use of the contents by users.</p></div></div></div><div class="ProjectMediablock:right bigmedia"><div class="ProjectMediablock:right_image bigmedia"><div class="media media--video cover:video"><span class="mediaProportion" style="padding-top: 56.25%" ></span><div class="mediaElement bg " ></div><video class="mediaElement video" src="https://storage.acanto.agency/public/assets/progetti/fradeani/content-experience-sito-web-studio-fradeani-acanto.mp4" title="" style=" " poster="https://storage.acanto.agency/public/" width="1920" height="1080" autoplay playsinline muted loop preload=auto ><noscript> To view this video please enable JavaScript, and consider upgrading to a web browser that <a href="https://videojs.com/html5-video-support/" target="_blank" >supports HTML5 video</a></noscript></video></div></div></div></div></div></div></div><div class="ProjectMediablock: "><div class="container-xl"><div class="row"><div class="ProjectMediablock:inner bigmedia"><div class="ProjectMediablock:left bigmedia"><div class="row"><div class="ProjectMediablock:left_title bigmedia"></div><div class="ProjectMediablock:left_description bigmedia"></div></div></div><div class="ProjectMediablock:right bigmedia"><div class="ProjectMediablock:right_image bigmedia"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/fradeani/web-analysis-sito-web-acanto-creative-agency.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/fradeani/web-analysis-sito-web-acanto-creative-agency.webp" src="" alt="web analysis website for fradeani by acanto creative agency" width="1920" height="345" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></div></div></div></div></div></div><div class="ProjectMediablock: "><div class="container-xl"><div class="row"><div class="ProjectMediablock:inner inlinemedia"><div class="ProjectMediablock:left inlinemedia"><div class="row"><div class="ProjectMediablock:left_title inlinemedia"><p>Professionals at the forefront</p></div><div class="ProjectMediablock:left_description inlinemedia"><h4>As part of the website restyling project, we carried out an ad hoc photo shoot dedicated to Dr. Fradeani and all his staff members.</h4><p>Everyone was portrayed with a half-length shot to make the most of their expressiveness and physicality and to convey the feeling of closeness and attention to the patient.</p></div></div></div><div class="ProjectMediablock:right inlinemedia"><div class="ProjectMediablock:right_image inlinemedia"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/fradeani/sito-web-studio-fradeani-acanto.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/fradeani/sito-web-studio-fradeani-acanto.webp" src="" alt="website for studio fradeani made by acanto" width="824" height="603" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture><span style=" width:100%; " class="media media--img ProjectMediablock:right-shadow" ><noscript><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></noscript><span class="mediaProportion" style="padding-top:22.435897435897%" ></span><picture class="mediaCenterer" ><source srcset="https://acanto.agency/media/local/shadow.webp" type="image/webp" ><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></picture></span></div></div></div></div></div></div><div class="ProjectMediablock: "><div class="container-xl"><div class="row"><div class="ProjectMediablock:label"><h3>SOCIAL STRATEGY & BLOG</h3></div><div class="ProjectMediablock:inner bigmedia"><div class="ProjectMediablock:left bigmedia"><div class="row"><div class="ProjectMediablock:left_title bigmedia"><p>Be professional also on social media!</p></div><div class="ProjectMediablock:left_description bigmedia"><h4>In order to consolidate and strengthen Dr. Fradeani's digital presence, we developed a content & social strategy guide document dedicated to the Facebook and Instagram channels: from the definition of the editorial plan to the tone of voice, from the use of the most effective hashtags to the layout proposals to the creation of editorial content to be used in the "Focus On" blog section of the website dedicated to news and in-depth analysis of the sector.</h4></div></div></div><div class="ProjectMediablock:right bigmedia"><div class="ProjectMediablock:right_image bigmedia"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/fradeani/social-strategy-dott-fradeani-acanto.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/fradeani/social-strategy-dott-fradeani-acanto.webp" src="" alt="social strategy for dott fradeani made by acanto" width="1920" height="700" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></div></div></div></div></div></div><div class="ProjectDoublemedia:"><div class="container-xl"><div class="row"><div class="ProjectDoublemedia:label"><h3>LANDING PAGE APP</h3></div><div class="ProjectDoublemedia:inner"><div class="ProjectDoublemedia:left"><div class="ProjectDoublemedia:left_font columndoublemedia"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/fradeani/landing-page-design-getapp-fradeani-acanto.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/fradeani/landing-page-design-getapp-fradeani-acanto.webp" src="" alt="social network strategy for fradeani made by acanto creative agency" width="800" height="1138" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></div></div><div class="ProjectDoublemedia:right columndoublemedia"><div class="ProjectDoublemedia:right_title"><p>GETApp!</p></div><div class="ProjectDoublemedia:right_description"><p>GETApp is the digital transposition of Dr. Fradeani's working method that guides dentists in formulating the ideal treatment plan for their patients. An extremely advanced and specialized clinical tool, conveyed within a dedicated landing page that we redesigned and enhanced in terms of graphic design and SEO.</p></div><div class="ProjectDoublemedia:right_image columndoublemedia"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/fradeani/social-network-strategy-acanto-creative-agency.webp"><img class="ProjectDoublemedia:right_image-first lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/fradeani/social-network-strategy-acanto-creative-agency.webp" src="" alt="social network strategy for fradeani made by acanto creative agency" width="1500" height="1032" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture><span style=" width:100%; " class="media media--img ProjectDoublemedia:right-shadow" ><noscript><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></noscript><span class="mediaProportion" style="padding-top:22.435897435897%" ></span><picture class="mediaCenterer" ><source srcset="https://acanto.agency/media/local/shadow.webp" type="image/webp" ><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></picture></span></div></div></div></div></div></div><section class="Project:team"><div class="ProjectTeam:"><div class="container-xl"><div class="ProjectTeam:label">Work team</div><div class="ProjectTeam:container"><div class="ProjectTeam:container_left"><div class="ProjectTeam:container_left-inner"> X-Ray of the Team </div><div class="Button:"><a href="https://acanto.agency/en/contacts/" ><button class="Button:cta"> contact us </button></a></div></div><div class="ProjectTeam:container_right"><p><strong>Valentina Giardini</strong><br>Project Manager</p><p><strong>Carlo Piazzesi</strong><br>Creative Director</p><p><strong>Irene Boschi</strong><br>Web Designer & Front-end Developer</p><p><strong>Simone Montanari</strong><br>Back-end Developer</p><p><strong>Sara Maria Buonsanti</strong><br>Social Media Manager</p><p><strong>Laura Sorbini</strong><br>SEO & Web Analyst</p><p><strong>Stefano Mancini</strong><br>Photographer</p><p><strong>Francesco Fabbri</strong><br>Photographer</p></div></div></div></div></section><section class="Project:footer"><div class="ProjectFooter:"><a href="https://acanto.agency/en/works/techlab/" data-label="techlab" data-action="nextproject"><div class="ProjectFooter:title"><div id="elementfooter"></div><div id="elementfooter-two"></div><div id="titlefooter">next project</div><div class="ProjectFooter:title_image"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/techlab/techlab-robopac-acanto-clip_400_400_50.webp"><img class=" lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/techlab/techlab-robopac-acanto-clip_400_400_50.webp" src="" alt="To communicate a technological excellence in the industry: Robopac’s Techlab" width="400" height="400" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></div><div class="ProjectFooter:shadow"><span style=" width:100%; " class="media media--img" ><noscript><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></noscript><span class="mediaProportion" style="padding-top:22.435897435897%" ></span><picture class="mediaCenterer" ><source srcset="https://acanto.agency/media/local/shadow.webp" type="image/webp" ><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></picture></span></div></div></a></div></section></main><div class="bgcolorin" data-bgcolorin="0.8392, 0.8392, 0.8392"></div><div class="bgcolorout" data-bgcolorout="0.6784, 0.6784, 0.702"></div><script> window.__DATA = window.__DATA || {}; window["__DATA"]['bgcolorin'] = ["0.8392"," 0.8392"," 0.8392"];</script><script> window.__DATA = window.__DATA || {}; window["__DATA"]['bgcolorout'] = ["0.6784"," 0.6784"," 0.702"];</script><div id="i18nLinks" data-langs="[{"current":true,"locale":"en","url":"https:\/\/acanto.agency\/en\/works\/fradeani\/","switchUrl":"https:\/\/acanto.agency\/_\/i18n\/switch?locale=en&url=https%3A%2F%2Facanto.agency%2Fen%2Fworks%2Ffradeani%2F"},{"current":false,"locale":"it","url":"https:\/\/acanto.agency\/it\/progetti\/fradeani\/","switchUrl":"https:\/\/acanto.agency\/_\/i18n\/switch?locale=it&url=https%3A%2F%2Facanto.agency%2Fit%2Fprogetti%2Ffradeani%2F"}]" ></div></div><footer class="Footer: "><div class="container-xl"><div class="row"><div class="Footer:left"><div class="Footer:social"><div class="Footer:social_title">social</div><div class="Footer:social_list"><ul><li><a target="blank" href="https://www.instagram.com/acanto_comunicazione/">instagram</a></li><li><a target="blank" href="https://www.linkedin.com/company/acanto-comunicazione/">linkedin</a></li><li><a target="blank" href="https://www.facebook.com/AcantoComunicazione/">facebook</a></li></ul></div></div><div class="Footer:services"><ul><li><a href="https://acanto.agency/en/cookies-policy/">cookie policy</a></li><li><a href="https://acanto.agency/en/privacy-policy/">privacy policy</a></li></ul></div><div class="Footer:info"> © 2024 Acanto Comunicazione srl | Strada della Campanara, 15 - Pesaro | P.IVA 02204600411 | Capitale Sociale € 10.000 i.v. | REA PS-162392 </div></div><div class="Footer:right"><div class="Footer:newsletter"> KEEP IN TOUCH </div><div class="Footer:newsletterdesc"> Check out all the updates of our agency. We will spoil you with beautiful and exclusive contents! </div><div class="Footer:newslettersub"> SUBSCRIBE TO OUR NEWSLETTER </div><div class="Footer:NewsletterForm"><div data-fragment-id="contactNewseltter" class="fragment"><div class="fragmentContent"><svg class="progress progressCircular" style="margin-left: -100px; margin-top: -100px" width="200px" height="200px" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 200 200" preserveAspectRatio="xMidYMid"><circle class="progressShape progressCirculaCircle" cx="100" cy="100" r="66.666666666667" stroke-dasharray="100 100" transform="rotate(88.7411 200 200)" stroke="#a2a1a1" fill="none" stroke-linecap="round" stroke-width="1" ><animateTransform type="rotate" values="0 100 100;360 100 100" attributeName="transform" calcMode="linear" keyTimes="0;1" dur="1s" begin="0s" repeatCount="indefinite" ></animateTransform></circle></svg></div></div></div></div></div></div></footer></div><div class="transition"></div><div><div class="Background:"></div><div class="Background:vertex"></div><div class="Background:fragment"></div></div><script></script></body>