Align Founders and Investors on Follow-On Funding

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itemtype="http://schema.org/BreadcrumbList" class="breadcrumbs "> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="breadcrumb inline-block mr-0.5 font-sans text-sm babybear:text-xs text-color-text after:content-['/'] after:text-color-text-low-emphasis after:ml-0.5 after:no-underline last:mr-0 last:after:hidden"><a itemprop="item" class="breadcrumb__link inline-block link-no-visited-state !text-color-text-low-emphasis" href="https://www-linkedin-com.translate.goog/pulse/topics/home/?_x_tr_sl=pl&_x_tr_tl=en&_x_tr_hl=en-GB" data-tracking-control-name="breadcrumb" data-tracking-will-navigate> <span class="font-normal" itemprop="name">All</span> </a> <meta itemprop="position" content="1"></li> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="breadcrumb inline-block mr-0.5 font-sans text-sm babybear:text-xs text-color-text after:content-['/'] after:text-color-text-low-emphasis after:ml-0.5 after:no-underline last:mr-0 last:after:hidden"><a itemprop="item" class="breadcrumb__link inline-block link-no-visited-state !text-color-text-low-emphasis" href="https://www-linkedin-com.translate.goog/pulse/topics/financial-management-s32864/?_x_tr_sl=pl&_x_tr_tl=en&_x_tr_hl=en-GB" data-tracking-control-name="breadcrumb" data-tracking-will-navigate> <span class="font-normal" itemprop="name">Financial Management</span> </a> <meta itemprop="position" content="2"></li> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="breadcrumb inline-block mr-0.5 font-sans text-sm babybear:text-xs text-color-text after:content-['/'] after:text-color-text-low-emphasis after:ml-0.5 after:no-underline last:mr-0 last:after:hidden"><a aria-current="page" itemprop="item" class="breadcrumb__link inline-block link-no-visited-state !text-color-text" href="https://www-linkedin-com.translate.goog/pulse/topics/financial-management-s32864/venture-capital-s584/?_x_tr_sl=pl&_x_tr_tl=en&_x_tr_hl=en-GB" data-tracking-control-name="breadcrumb" data-tracking-will-navigate> <span class="font-semibold" itemprop="name">Venture Capital</span> </a> <meta itemprop="position" content="3"></li> </ol> </section> <h1 class="q-a-article-title text-display-md text-color-text font-bold w-11/12 text-[36px] " data-test-q-and-a-article-title>Founders and investors are at odds over follow-on funding. How do you ensure they align?</h1> <div class="qa-redesign-article-content py-2 md:py-6" id="desktop-content-urn_li_articleSegment__urn_li_linkedInArticle_7266157716371369984_7266157723031896064_"> <div class="article-main__content" data-test-id="publishing-text-block"> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p><span class>Ensuring founders and investors see eye-to-eye on follow-on funding can be challenging, but it's essential for the growth of any venture. Here’s how to bring both parties together:</span></p> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p><span class> </span></p> <ul> <li><span class="font-bold">Open communication:</span><span class> Schedule regular meetings to discuss funding needs and expectations transparently.</span></li> </ul> <p></p> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p><span class> </span></p> <ul> <li><span class="font-bold">Shared milestones:</span><span class> Agree on key performance indicators \(KPIs\) that both parties value and track progress together.</span></li> </ul> <p></p> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p><span class> </span></p> <ul> <li><span class="font-bold">Mutual interests:</span><span class> Highlight how follow-on funding benefits everyone involved, focusing on long-term growth.</span></li> </ul> <p></p> </div> <div class="article-main__content" 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</a> <meta itemprop="position" content="3"></li> </ol> </section> <h1 class="q-a-article-title text-display-md text-color-text font-bold w-11/12 text-[32px] md:text-[40px] " data-test-q-and-a-article-title>Founders and investors are at odds over follow-on funding. How do you ensure they align?</h1> </div> <div class="qa-redesign-article-content py-2 block md:hidden" id="mobile-content-urn_li_articleSegment__urn_li_linkedInArticle_7266157716371369984_7266157723031896064_"> <div class="article-main__content" data-test-id="publishing-text-block"> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p><span class>Ensuring founders and investors see eye-to-eye on follow-on funding can be challenging, but it's essential for the growth of any venture. Here’s how to bring both parties together:</span></p> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p><span class> </span></p> <ul> <li><span class="font-bold">Open communication:</span><span class> Schedule regular meetings to discuss funding needs and expectations transparently.</span></li> </ul> <p></p> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p><span class> </span></p> <ul> <li><span class="font-bold">Shared milestones:</span><span class> Agree on key performance indicators \(KPIs\) that both parties value and track progress together.</span></li> </ul> <p></p> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p><span class> </span></p> <ul> <li><span class="font-bold">Mutual interests:</span><span class> Highlight how follow-on funding benefits everyone involved, focusing on long-term growth.</span></li> </ul> <p></p> </div> <div class="article-main__content" 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">Report contribution</span> </a>  <template id="comment-reported-card-template"> <p class="comment-reported-card bg-color-background-container p-2 text-sm font-medium text-color-text-secondary">Thanks for letting us know! You'll no longer see this contribution</p> </template></li> </ul> </div> </div><code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">There are two main considerations: 1. First of all, does the VC's investment thesis support follow ons in the first place? We follow on and follow thru! If you look at historic data you can see that a follow-on strategy is just as competitive as writing big initial checks in the earliest stages (perhaps with lower risk since you're leveraging information and relationships built over time). Be a long-term partner and reserve follow-on capital! 2. The second thing is for founders: Make sure you perform, achieve, and think about your fundraising strategy by working with VC's who can support you as long term partners. 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align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Love" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5yukss5d7kh4xrbd5642z6tk0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Love</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"><img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Insightful" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/es4dlamdpym2zbuhglwx2cuz0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Insightful</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"><img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Funny" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e0rqrq0h755yqqu59fy047ayt"> <span 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data-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7266157716371369984,7266157723031896064),7266510267423834112)" tabindex="0"><img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 1 </span> </div><code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div> </div> </div></li> <li class="contribution" data-contribution-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7266157716371369984,7266157723031896064),7266462716788158464)" data-contributor-urn="urn:li:member:26125357" data-contribution-tracking-id="Uzmv90EZlsI2Y69bvxEJIw==" data-is-logged-in="false"> <div class="flex items-center justify-between"><a href="https://translate.google.com/website?sl=pl&tl=en&hl=en-GB&u=https://se.linkedin.com/in/peteralmberg?trk%3Darticle-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"><img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQEcOAPMBcycZQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1705163176849?e=2147483647&v=beta&t=mL5W2l8F3l8Ol_2PPUT9ZtcBiT0mVkCy8z-nhe5AQRI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <figure class="top-[4px] hidden lg:inline-flex"><img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQEcOAPMBcycZQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1705163176849?e=2147483647&v=beta&t=mL5W2l8F3l8Ol_2PPUT9ZtcBiT0mVkCy8z-nhe5AQRI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"><span class="mr-0.5 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class="contribution-control-menu-item ellipsis-menu__item-button flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " data-tracking-control-name="comment_control_menu_copy" data-feed-action-category="expand" data-feed-action-type="expandCopyContribution" role="menuitem"> <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/85z203x9ymzz8gu3a3jmtxy81"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Copy link to contribution</span> </button></li> <li class="ellipsis-menu__item flex" data-feed-action="semaphoreComment" data-feed-control="comment_control_menu_report" data-tracking-control-name="comment_control_menu_report" data-feed-action-type="expandContributionReporting" 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You'll no longer see this contribution</p> </template></li> </ul> </div> </div><code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">Manage expectations continuesly by having regular meetings. More often during stormy weather. Try to find mutual interests, compromises is often needed. Sometimes the least bad solution is great. Be open minded and try to make all important parties aware of the fact that you are engaged in something together with each other where both future success and failiure is possible.</p><button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div> <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"><code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto contribution-social-activity__reactions-menu " data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7266157716371369984,7266157723031896064),7266462716788158464)" data-reactions-count="0"><a class="reactions-menu__link text-color-text contribution-social-activity__button flex items-center btn-sm btn-tertiary justify-center sm:flex-row sm:text-sm rounded-sm px-0.5 relative h-6 cursor-pointer w-full contribution-social-activity__reactions-menu " href="https://www-linkedin-com.translate.goog/signup/cold-join?session_redirect=/advice/0/founders-investors-odds-over-follow-on-funding-cx4uf&trk=article-ssr-frontend-x-article_contribution-social-activity_like-cta&_x_tr_sl=pl&_x_tr_tl=en&_x_tr_hl=en-GB" target="_blank" data-tracking-control-name="article-ssr-frontend-x-article_contribution-social-activity_reactions-cta" data-parent-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7266157716371369984,7266157723031896064),7266462716788158464)" data-tracking-will-navigate data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7266157716371369984,7266157723031896064),7266462716788158464)" data-reactions-count="0">  <div class="like-button-default flex flex-row items-center "><icon class="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0" data-svg-class-name="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e2cf8dn8tvjcu9gl3qcxhw31q"> </icon> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div></a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"><img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" 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