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<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><title>Power real-time personalization with StarTree Cloud</title><meta name="robots" content="index,follow"/><meta name="description" content="Leading companies use StarTree to serve tailored experiences based on of-the-moment behaviors with real-time personalization."/><meta property="og:title" content="Power real-time personalization with StarTree Cloud"/><meta property="og:description" content="Leading companies use StarTree to serve tailored experiences based on of-the-moment behaviors with real-time personalization."/><meta property="og:url" content="https://startree.ai/solutions/personalization"/><meta property="og:image" content="https://startree.wpenginepowered.com/wp-includes/images/media/default.svg"/><link rel="canonical" href="https://startree.ai/solutions/personalization"/><meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1"/><link rel="apple-touch-icon" sizes="180x180" 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lg:space-y-[120px]"><div><div aria-hidden="true" class="pointer-events-none absolute rounded-full left-[-600px] bottom-[-2060px] size-[2658px]" style="background:radial-gradient(50% 50% at 50% 50%, #37D992 0%, rgba(0, 38, 84, 0.00) 100%)"></div><div class="relative isolate overflow-hidden pb-12 lg:pb-[120px] space-y-12 md:space-y-20 lg:space-y-[120px]"><div class="container pt-6 md:pt-[72px] md:grid md:grid-cols-2 md:items-center md:gap-6"><div class=""><div class="flex w-full flex-col text-center md:text-left"><h6 class="text-label-l mb-2.5 w-full text-ocean md:mb-4">Personalization</h6><h1 class="w-full text-h1 md:w-full text-indigo mb-3 md:mb-6">Power real-time personalization with StarTree Cloud</h1><div class="prose w-full max-md:text-balance text-20 md:w-full text-ocean"><p>Leading companies use StarTree to serve personalized experiences based on real-time behaviors.</p> </div><div class="flex w-auto items-center gap-[18px] md:gap-6 mt-[22px] justify-center md:justify-start 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md:text-center"><h6 class="text-label-l mb-2.5 w-full text-ocean md:mb-4">overview</h6><h2 class="w-full text-h2 md:max-w-4xl md:mx-auto text-indigo">Transform your user experience with real-time analytics</h2></div></div><div class="relative overflow-hidden"><div class="absolute inset-y-0 -left-4 w-[2px] max-lg:hidden xl:inset-x-0 xl:mx-auto bg-ocean/5"><div class="absolute left-0 top-0 flex h-full w-full flex-col" style="transform:none"><div class="relative h-[240px] w-full bg-gradient-to-t from-river to-sky"><div class="absolute bottom-0 left-[-4px] mt-auto size-2.5 rounded-full bg-[radial-gradient(50%_50%_at_50%_50%,_#21C6DC_0%,_#E9F8FF_100%)] drop-shadow-[drop-shadow(0px_0px_1.19px_#FFF)_drop-shadow(0px_0px_2.381px_#FFF)_drop-shadow(0px_0px_8.333px_#FFF)_drop-shadow(0px_0px_16.665px_#A6E8F1)_drop-shadow(0px_0px_28.569px_#7ADDEA)_drop-shadow(0px_0px_49.996px_#21C6DC)]"></div></div></div></div><div class="w-full space-y-14 md:space-y-20"><div class="grid items-center gap-y-9 md:gap-x-10 lg:grid-cols-2 xl:gap-x-0"><div class="max-w-[509px] lg:ml-auto"><h5 class="text-label-l mb-3 text-balance md:mb-6 text-ocean">REAL-TIME INSIGHTS</h5><h3 class="text-h3 text-balance text-balance text-indigo">Elevate your user experience with timely recommendations </h3><div class="text-18 mt-3 md:mt-6 text-ocean"><p>Deliver personalized interactions based on a customer鈥檚 current behaviors and preferences by leveraging up-to-the-moment data.</p> </div></div><img alt="Personalization Realtime Insights V1" loading="lazy" width="1020" height="1000" decoding="async" data-nimg="1" class="fade-in relative z-10 opacity-100 transition-opacity duration-200 max-lg:w-full lg:max-w-[510px] max-xl:lg:max-w-[100%] order-first" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fstartree.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Fpersonalization-realtime_insights-v1.png&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fstartree.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Fpersonalization-realtime_insights-v1.png&w=2048&q=75 2x" src="/_next/image?url=https%3A%2F%2Fstartree.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Fpersonalization-realtime_insights-v1.png&w=2048&q=75"/></div><div class="grid items-center gap-y-9 md:gap-x-10 lg:grid-cols-2 xl:gap-x-0"><div class="max-w-[509px] lg:ml-auto"><h5 class="text-label-l mb-3 text-balance md:mb-6 text-ocean">SCALABILITY</h5><h3 class="text-h3 text-balance text-indigo">Support millions of users seamlessly</h3><div class="text-18 mt-3 md:mt-6 text-ocean"><p>Serve millions of users in real-time without worrying about ballooning data costs.</p> </div></div></div><div class="grid items-center gap-y-9 md:gap-x-10 lg:grid-cols-2 xl:gap-x-0"><div class="max-w-[509px] lg:ml-auto"><h5 class="text-label-l mb-3 text-balance md:mb-6 text-ocean">PERSONALIZATION</h5><h3 class="text-h3 text-balance text-indigo">Tailor offers and insights to each user</h3><div class="text-18 mt-3 md:mt-6 text-ocean"><p>Ensure real-time personalization and brand loyalty by delivering customized offers and monitoring behaviors for upsell opportunities.</p> </div></div><img alt="Personalization Personalization V1" loading="lazy" width="1020" height="1000" decoding="async" data-nimg="1" class="fade-in relative z-10 opacity-100 transition-opacity duration-200 max-lg:w-full lg:max-w-[510px] max-xl:lg:max-w-[100%] order-first" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fstartree.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Fpersonalization-personalization-v1.png&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fstartree.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Fpersonalization-personalization-v1.png&w=2048&q=75 2x" src="/_next/image?url=https%3A%2F%2Fstartree.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Fpersonalization-personalization-v1.png&w=2048&q=75"/></div></div></div></div></section><section id="" class="relative isolate overflow-hidden_ overflow-clip bg-white pt-[56px] md:pt-24 lg:pt-[160px] pb-[56px] md:pb-24 lg:pb-[160px]"><div class="space-y-12 md:space-y-20 lg:space-y-[120px] container"><div class=""><div class="relative isolate overflow-hidden rounded-lg bg-indigo-900 py-14 md:rounded-xl md:py-[104px]"><div class="mx-md:text-balance mx-auto max-w-2xl md:max-w-[894px]" style="opacity:0;will-change:opacity"><div style="opacity:0;will-change:opacity,transform;transform:translateY(-10px)"><img alt="Sovrn Logo 1" loading="lazy" width="104" height="22" decoding="async" data-nimg="1" class="fade-in relative z-10 opacity-100 transition-opacity duration-200 mx-auto h-6" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fstartree.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Fsovrn-logo-1.svg&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fstartree.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Fsovrn-logo-1.svg&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fstartree.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Fsovrn-logo-1.svg&w=256&q=75"/></div><figure class="mt-10 md:mt-12"><blockquote class="text-28 text-center text-sky max-lg:px-3" style="opacity:0;will-change:opacity,transform;transform:translateY(-10px)"><div><p>“We needed to empower our publishers to easily understand and optimize their content鈥檚 revenue impact. We鈥檝e partnered with StarTree to move from 24-48 hour delayed data to near real-time data. We can return data in less than a second on key metrics around revenue, clicks, and page views.”</p> </div></blockquote><figcaption class="mt-10 flex items-center justify-center gap-x-5 md:mt-12"><div class="size-12 overflow-hidden rounded-full bg-sky-25 md:size-16" style="opacity:0;will-change:opacity"><img alt="Sovrn Ryan Chichiroco" loading="lazy" width="260" height="259" decoding="async" data-nimg="1" class="fade-in relative z-10 opacity-100 transition-opacity duration-200 undefined" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fstartree.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Fsovrn-ryan-chichiroco.jpg&w=320&q=75 1x, /_next/image?url=https%3A%2F%2Fstartree.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Fsovrn-ryan-chichiroco.jpg&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fstartree.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Fsovrn-ryan-chichiroco.jpg&w=640&q=75"/></div><div><div class="text-h8 text-white" style="opacity:0;will-change:opacity,transform;transform:translateY(-10px)">Ryan Chichiroco</div><div class="text-16 mt-px text-sky-200" style="opacity:0;will-change:opacity,transform;transform:translateY(-10px)">Former VP of Engineering</div></div></figcaption></figure></div><div aria-hidden="true" class="pointer-events-none absolute bottom-[-900px] left-[-50%] -z-10 size-[1950px] rounded-full bg-[radial-gradient(50%_50%_at_50%_50%,_#21C6DC_0%,_rgba(20,92,132,0.00)_100%)] opacity-70 md:bottom-[-1492px] md:left-[-30%]"></div></div></div></div></section><section id="" class="relative isolate overflow-hidden_ overflow-clip bg-indigo-900 pt-[56px] md:pt-24 lg:pt-[160px] pb-[56px] md:pb-24 lg:pb-[160px]"><div class="space-y-12 md:space-y-20 lg:space-y-[120px] container"><div class=""><div class="flex w-full flex-col text-center md:text-center"><h6 class="text-label-l mb-2.5 w-full text-river md:mb-4">why startree</h6><h2 class="w-full text-h2 md:custom md:mx-auto text-white" style="max-width:800px">StarTree Cloud for real-time personalization</h2></div></div><div><div class="grid gap-5 md:grid-cols-2 lg:gap-4 xl:grid-cols-4"><div class="relative isolate flex min-h-[180px] flex-col items-start justify-between gap-10 overflow-hidden rounded-lg p-5 ring-1 md:min-h-[240px] lg:min-h-[280px] lg:p-6 bg-indigo xl:min-h-[379px] ring-white/[0.03]"><img alt="Freshest Data" loading="lazy" width="128" height="128" decoding="async" data-nimg="1" class="fade-in relative z-10 opacity-100 transition-opacity duration-200 h-10 w-auto md:h-12 xl:h-16" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fstartree.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Ffreshest-data.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fstartree.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Ffreshest-data.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fstartree.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Ffreshest-data.png&w=256&q=75"/><div><h3 class="text-22 text-balance !font-semibold !leading-[1.2] text-sky">The freshest data</h3></div></div><div class="relative isolate flex min-h-[180px] flex-col items-start justify-between gap-10 overflow-hidden rounded-lg p-5 ring-1 md:min-h-[240px] lg:min-h-[280px] lg:p-6 bg-indigo xl:min-h-[379px] ring-white/[0.03]"><img alt="Fastest Performance Yellow" loading="lazy" width="128" height="128" decoding="async" data-nimg="1" class="fade-in relative z-10 opacity-100 transition-opacity duration-200 h-10 w-auto md:h-12 xl:h-16" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fstartree.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Ffastest-performance-yellow.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fstartree.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Ffastest-performance-yellow.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fstartree.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Ffastest-performance-yellow.png&w=256&q=75"/><div><h3 class="text-22 text-balance !font-semibold !leading-[1.2] text-sky">Lightning-fast insights</h3></div></div><div class="relative isolate flex min-h-[180px] flex-col items-start justify-between gap-10 overflow-hidden rounded-lg p-5 ring-1 md:min-h-[240px] lg:min-h-[280px] lg:p-6 bg-indigo xl:min-h-[379px] ring-white/[0.03]"><img alt="Encryption Purple" loading="lazy" width="128" height="128" decoding="async" data-nimg="1" class="fade-in relative z-10 opacity-100 transition-opacity duration-200 h-10 w-auto md:h-12 xl:h-16" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fstartree.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Fencryption-purple.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fstartree.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Fencryption-purple.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fstartree.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Fencryption-purple.png&w=256&q=75"/><div><h3 class="text-22 text-balance !font-semibold !leading-[1.2] text-sky">Enterprise-ready security</h3></div></div><div class="relative isolate flex min-h-[180px] flex-col items-start justify-between gap-10 overflow-hidden rounded-lg p-5 ring-1 md:min-h-[240px] lg:min-h-[280px] lg:p-6 bg-indigo xl:min-h-[379px] ring-white/[0.03]"><img alt="Lowest Price" loading="lazy" width="128" height="128" decoding="async" data-nimg="1" class="fade-in relative z-10 opacity-100 transition-opacity duration-200 h-10 w-auto md:h-12 xl:h-16" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fstartree.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Flowest-price.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fstartree.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Flowest-price.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fstartree.wpenginepowered.com%2Fwp-content%2Fuploads%2F2024%2F08%2Flowest-price.png&w=256&q=75"/><div><h3 class="text-22 text-balance !font-semibold !leading-[1.2] text-sky">Cost-effective scaling</h3></div></div></div></div></div></section><section id="" class="relative isolate overflow-hidden_ overflow-clip bg-white pt-[56px] md:pt-24 lg:pt-[160px] pb-[56px] md:pb-24 lg:pb-[160px]"><div class="space-y-12 md:space-y-20 lg:space-y-[120px] container"><div class="overflow-hidden_"><h4 class="text-label-l text-ocean">resources for personalization</h4><div class="swiper !mx-0 mt-9 !overflow-visible will-change-transform"><div class="swiper-wrapper"><div class="swiper-slide"><article class="relative isolate overflow-hidden rounded-xl bg-[#F1FAFF] p-[19px] lg:p-7 xs:aspect-[259/289] lg:aspect-[384/428]"><img alt="1661713533-speed-of-pinot.png" loading="lazy" width="1200" height="630" decoding="async" data-nimg="1" class="fade-in relative z-10 opacity-100 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