Creative - Aurora

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_1a73873bd8e0fcac32d938e46d864026" data-slick="{ "dots": true, "dotsClass": "slideshow__pager", "asNavFor": null, "cssEase": "ease", "speed": 200, "autoplaySpeed": 6000, "slidesToScroll": 1, "slidesToShow": 1, "responsive": [{"breakpoint": 480, "settings":{"slidesToShow":1, "slidesToScroll":1}},{"breakpoint": 720, "settings":{"slidesToShow":1, "slidesToScroll":1}}], "fade": false }"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style="">  <article class="box story theme" data-id="1141556" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole media--stretch "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141556/the-age-of-advertechting"><img src="//web.archive.org/web/20161210233809im_/http://i.dawn.com/large/2016/12/5847b2bd1fe37.jpg" alt="The age of advertechting"/></a></div> </figure>  <h2 data-layout="story" data-id="1141556" class="story__title size-seven text--center text--400 soft-half--sides push-half--top"><a href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141556/the-age-of-advertechting" class="story__link">The age of advertechting</a></h2>  <div class="story__excerpt size-five text--center soft-half--sides soft-half--bottom text--300">Advertising that taps into geeky technology like 360 VR or holograms can be incredibly impactful. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style="">  <article class="box story theme" data-id="1141547" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole media--stretch " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141547/love-thy-neighbour-but-on-your-terms"><img src="//web.archive.org/web/20161210233809im_/http://i.dawn.com/large/2016/10/57f740821f858.jpg" alt="Love thy neighbour – but on your terms"/></a></div> </figure>  <h2 data-layout="story" data-id="1141547" class="story__title size-seven text--center text--400 soft-half--sides push-half--top"><a href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141547/love-thy-neighbour-but-on-your-terms" class="story__link">Love thy neighbour – but on your terms</a></h2>  <div class="story__excerpt size-five text--center soft-half--sides soft-half--bottom text--300">The pros and cons of using Indian TVC directors. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style="">  <article class="box story theme" data-id="1141537" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole media--stretch " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141537/ramazan-ads-that-made-a-splash"><img src="//web.archive.org/web/20161210233809im_/http://i.dawn.com/large/2016/08/57a26f3f72cd6.jpg" alt="Ramazan ads that made a splash"/></a></div> </figure>  <h2 data-layout="story" data-id="1141537" class="story__title size-seven text--center text--400 soft-half--sides push-half--top"><a href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141537/ramazan-ads-that-made-a-splash" class="story__link">Ramazan ads that made a splash</a></h2>  <div class="story__excerpt size-five text--center soft-half--sides soft-half--bottom text--300">The General Manager of JWT Pakistan shares her favourite and not-so-favourite ads. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style="">  <article class="box story theme" data-id="1141541" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole media--stretch "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141541/eight-ads-that-are-a-must-watch"><img src="//web.archive.org/web/20161210233809im_/http://i.dawn.com/large/2016/08/57ae057650088.jpg" alt="Eight ads that are a must watch!"/></a></div> </figure>  <h2 data-layout="story" data-id="1141541" class="story__title size-seven text--center text--400 soft-half--sides push-half--top"><a href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141541/eight-ads-that-are-a-must-watch" class="story__link">Eight ads that are a must watch!</a></h2>  <div class="story__excerpt size-five text--center soft-half--sides soft-half--bottom text--300">The Creative Director of JWT Pakistan shares his favourite ads. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style="">  <article class="box story theme" data-id="1141488" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole media--stretch "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141488/carpe-diem-seize-the-day"><img src="//web.archive.org/web/20161210233809im_/http://i.dawn.com/large/2016/07/5779f9ab4e67a.jpg" alt="Carpe Diem &ndash; Seize the day"/></a></div> </figure>  <h2 data-layout="story" data-id="1141488" class="story__title size-seven text--center text--400 soft-half--sides push-half--top"><a href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141488/carpe-diem-seize-the-day" class="story__link">Carpe Diem – Seize the day</a></h2>  <div class="story__excerpt size-five text--center soft-half--sides soft-half--bottom text--300">The Chief Executive and Creative Director of The D’Hamidi Partnership presents his creative manifesto. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style="">  <article class="box story theme" data-id="1141504" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole media--stretch "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141504/its-ramazan-lose-the-food-lets-talk-feelings"><img src="//web.archive.org/web/20161210233809im_/http://i.dawn.com/large/2016/07/57761350d69b5.jpg" alt="It&rsquo;s Ramazan &ndash; lose the food, let&rsquo;s talk feelings"/></a></div> </figure>  <h2 data-layout="story" data-id="1141504" class="story__title size-seven text--center text--400 soft-half--sides push-half--top"><a href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141504/its-ramazan-lose-the-food-lets-talk-feelings" class="story__link">It’s Ramazan – lose the food, let’s talk feelings</a></h2>  <div class="story__excerpt size-five text--center soft-half--sides soft-half--bottom text--300">A synopsis of some of the best Ramazan ad campaigns of 2016. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style="">  <article class="box story theme" data-id="1141499" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole media--stretch "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141499/campaign-watch"><img src="//web.archive.org/web/20161210233809im_/http://i.dawn.com/large/2016/05/5747aa2e6dd8b.jpg" alt="Campaign watch"/></a></div> </figure>  <h2 data-layout="story" data-id="1141499" class="story__title size-seven text--center text--400 soft-half--sides push-half--top"><a href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141499/campaign-watch" class="story__link">Campaign watch</a></h2>  <div class="story__excerpt size-five text--center soft-half--sides soft-half--bottom text--300">Exploring which brands have got the big idea, which ones are using execution as a crutch and which never had a clue. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style="">  <article class="box story theme" data-id="1141452" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole media--stretch "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141452/eight-ads-that-are-a-must-watch"><img src="//web.archive.org/web/20161210233809im_/http://i.dawn.com/large/2016/04/5703fec075670.jpg" alt="Eight ads that are a must watch!"/></a></div> </figure>  <h2 data-layout="story" data-id="1141452" class="story__title size-seven text--center text--400 soft-half--sides push-half--top"><a href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141452/eight-ads-that-are-a-must-watch" class="story__link">Eight ads that are a must watch! </a></h2>  <div class="story__excerpt size-five text--center soft-half--sides soft-half--bottom text--300">The Creative Director of Red Communication Arts shares her favourite ads. </div> </article>  </div> </div> <div class=" slideshow--grid theme soft-half push--bottom one-third float--right carousel visuallyhidden--portable portable--one-whole"> <div style="clear:both"> <div class="float--left active " style="width:49%;margin-right:2%;">  <article class="box story " data-id="1141556" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141556/the-age-of-advertechting"><img src="//web.archive.org/web/20161210233809im_/http://i.dawn.com/thumbnail/2016/12/5847b2bd1fe37.jpg" alt="The age of advertechting"/></a></div> </figure> </article>  </div> <div class="float--left " style="width:49%;">  <article class="box story " data-id="1141547" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141547/love-thy-neighbour-but-on-your-terms"><img src="//web.archive.org/web/20161210233809im_/http://i.dawn.com/thumbnail/2016/10/57f740821f858.jpg" alt="Love thy neighbour – but on your terms"/></a></div> </figure> </article>  </div> </div><div style="clear:both"> <div class="float--left " style="width:49%;margin-right:2%;">  <article class="box story " data-id="1141537" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141537/ramazan-ads-that-made-a-splash"><img src="//web.archive.org/web/20161210233809im_/http://i.dawn.com/thumbnail/2016/08/57a26f3f72cd6.jpg" alt="Ramazan ads that made a splash"/></a></div> </figure> </article>  </div> <div class="float--left " style="width:49%;">  <article class="box story " data-id="1141541" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141541/eight-ads-that-are-a-must-watch"><img src="//web.archive.org/web/20161210233809im_/http://i.dawn.com/thumbnail/2016/08/57ae057650088.jpg" alt="Eight ads that are a must watch!"/></a></div> </figure> </article>  </div> </div><div style="clear:both"> <div class="float--left " style="width:49%;margin-right:2%;">  <article class="box story " data-id="1141488" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141488/carpe-diem-seize-the-day"><img src="//web.archive.org/web/20161210233809im_/http://i.dawn.com/thumbnail/2016/07/5779f9ab4e67a.jpg" alt="Carpe Diem &ndash; Seize the day"/></a></div> </figure> </article>  </div> <div class="float--left " style="width:49%;">  <article class="box story " data-id="1141504" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141504/its-ramazan-lose-the-food-lets-talk-feelings"><img src="//web.archive.org/web/20161210233809im_/http://i.dawn.com/thumbnail/2016/07/57761350d69b5.jpg" alt="It&rsquo;s Ramazan &ndash; lose the food, let&rsquo;s talk feelings"/></a></div> </figure> </article>  </div> </div><div style="clear:both"> <div class="float--left " style="width:49%;margin-right:2%;">  <article class="box story " data-id="1141499" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141499/campaign-watch"><img src="//web.archive.org/web/20161210233809im_/http://i.dawn.com/thumbnail/2016/05/5747aa2e6dd8b.jpg" alt="Campaign watch"/></a></div> </figure> </article>  </div> <div class="float--left " style="width:49%;">  <article class="box story " data-id="1141452" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141452/eight-ads-that-are-a-must-watch"><img src="//web.archive.org/web/20161210233809im_/http://i.dawn.com/thumbnail/2016/04/5703fec075670.jpg" alt="Eight ads that are a must watch!"/></a></div> </figure> </article>  </div> </div><div style="clear:both"> </div></div> </div> </div> <div class="push-half--ends">  <div class="ad " aria-hidden="true"> <div style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div>  </div> <div class="grid__item one-whole"> <div class="theme soft-half"> <div class="grid"> <div class="grid__item one-quarter portable--one-whole">  <article class="box story theme soft--bottom" data-id="1141448" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole media--stretch "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141448/hit-or-miss"><img src="//web.archive.org/web/20161210233809im_/http://i.dawn.com/large/2016/04/5704d6287276a.jpg" alt="Hit or miss?"/></a></div> </figure>  <h2 data-layout="story" data-id="1141448" class="story__title size-six text--center text--400 soft-half--sides"><a href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141448/hit-or-miss" class="story__link">Hit or miss? </a></h2>  <div class="story__excerpt size-three text--center text--400 soft-shalf--sides soft-half--bottom">The CEO of CoPakistan shares her favourite and not-so-favourite ads. </div> </article>  </div><div class="grid__item one-quarter portable--one-whole">  <article class="box story theme soft--bottom" data-id="1141416" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole media--stretch "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141416/outdoor-odyssey-eight-powerful-ad-campaigns"><img src="//web.archive.org/web/20161210233809im_/http://i.dawn.com/large/2016/03/56e8f2bba7734.jpg" alt="Outdoor odyssey &ndash; eight powerful ad campaigns"/></a></div> </figure>  <h2 data-layout="story" data-id="1141416" class="story__title size-six text--center text--400 soft-half--sides"><a href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141416/outdoor-odyssey-eight-powerful-ad-campaigns" class="story__link">Outdoor odyssey – eight powerful ad campaigns</a></h2>  <div class="story__excerpt size-three text--center text--400 soft-shalf--sides soft-half--bottom">Outdoor campaigns where marketers cleverly played off the real world to make their brands instantly relevant and potent. </div> </article>  </div><div class="grid__item one-quarter portable--one-whole">  <article class="box story theme soft--bottom" data-id="1141469" data-layout="story">  <figure class="media one-whole palm--one-whole media--stretch "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141469/goodbye-creativity"><img src="//web.archive.org/web/20161210233809im_/http://i.dawn.com/large/2016/05/573dec5ee84b0.jpg" alt="Goodbye creativity?"/></a></div> </figure>  <h2 data-layout="story" data-id="1141469" class="story__title size-six text--center text--400 soft-half--sides"><a href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141469/goodbye-creativity" class="story__link">Goodbye creativity?</a></h2>  <div class="story__excerpt size-three text--center text--400 soft-shalf--sides soft-half--bottom">Examining the reasons behind the deteriorating quality of creative work in Pakistan. </div> </article>  </div><div class="grid__item one-quarter portable--one-whole">  <article class="box story theme soft--bottom" data-id="1141400" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole media--stretch "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141400/eight-ads-based-on-sound-creative-ideas"><img src="//web.archive.org/web/20161210233809im_/http://i.dawn.com/large/2016/03/56e29731b9cd6.jpg" alt="Eight ads based on sound creative ideas"/></a></div> </figure>  <h2 data-layout="story" data-id="1141400" class="story__title size-six text--center text--400 soft-half--sides"><a href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141400/eight-ads-based-on-sound-creative-ideas" class="story__link">Eight ads based on sound creative ideas</a></h2>  <div class="story__excerpt size-three text--center text--400 soft-shalf--sides soft-half--bottom">The Executive Creative Director of Ogilvy & Mather Pakistan, shares her favourite ad campaigns. </div> </article>  </div><div class="grid__item one-quarter portable--one-whole">  <article class="box story theme soft--bottom" data-id="1141391" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole media--stretch " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141391/for-better-or-worse"><img src="//web.archive.org/web/20161210233809im_/http://i.dawn.com/large/2016/02/56b564ff59383.jpg?r=1424663642" alt="For better or worse"/></a></div> </figure>  <h2 data-layout="story" data-id="1141391" class="story__title size-six text--center text--400 soft-half--sides"><a href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141391/for-better-or-worse" class="story__link">For better or worse</a></h2>  <div class="story__excerpt size-three text--center text--400 soft-shalf--sides soft-half--bottom">The ECD of IAL Saatchi & Saatchi shares her favourite and not-so-favourite ads. </div> </article>  </div><div class="grid__item one-quarter portable--one-whole">  <article class="box story theme soft--bottom" data-id="1141395" data-layout="story">  <figure class="media one-whole palm--one-whole media--stretch "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141395/the-gaps-in-the-middle"><img src="//web.archive.org/web/20161210233809im_/http://i.dawn.com/large/2016/02/56cd3ec5d1808.jpg" alt="The gaps in the middle"/></a></div> </figure>  <h2 data-layout="story" data-id="1141395" class="story__title size-six text--center text--400 soft-half--sides"><a href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141395/the-gaps-in-the-middle" class="story__link">The gaps in the middle</a></h2>  <div class="story__excerpt size-three text--center text--400 soft-shalf--sides soft-half--bottom">Between creative directors and digital prophets, brand managers must control the reins of the brand’s direction. </div> </article>  </div><div class="grid__item one-quarter portable--one-whole">  <article class="box story theme soft--bottom" data-id="1141410" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole media--stretch "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141410/of-jingles-and-sooper-inspirations"><img src="//web.archive.org/web/20161210233809im_/http://i.dawn.com/large/2016/02/56cad28b872b8.jpg" alt="Of jingles and Sooper inspirations"/></a></div> </figure>  <h2 data-layout="story" data-id="1141410" class="story__title size-six text--center text--400 soft-half--sides"><a href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141410/of-jingles-and-sooper-inspirations" class="story__link">Of jingles and Sooper inspirations</a></h2>  <div class="story__excerpt size-three text--center text--400 soft-shalf--sides soft-half--bottom">Has Sooper managed to reach all SECs and age groups with its latest 'Badtameez dil' inspired campaign? </div> </article>  </div><div class="grid__item one-quarter portable--one-whole">  <article class="box story theme soft--bottom" data-id="1141471" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole media--stretch "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141471/going-shopping-for-a-creative-director"><img src="//web.archive.org/web/20161210233809im_/http://i.dawn.com/large/2016/06/5763831f68750.jpg" alt="Going shopping for a creative director"/></a></div> </figure>  <h2 data-layout="story" data-id="1141471" class="story__title size-six text--center text--400 soft-half--sides"><a href="https://web.archive.org/web/20161210233809/http://aurora.dawn.com/news/1141471/going-shopping-for-a-creative-director" class="story__link">Going shopping for a creative director</a></h2>  <div class="story__excerpt size-three text--center text--400 soft-shalf--sides soft-half--bottom">Hiring and retaining good creative directors is tough – and the fickle attitude of the new lot doesn't help much. </div> </article>  </div> </div> </div> </div>  <div class="grid__item one-whole"> <div 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