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Permissions to create or sponsor ads | Marketing Solutions Help
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class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To create new ads or to sponsor organic posts from your LinkedIn Page, you need an ad account in Campaign Manager that you associate with the corresponding Page. Then you’ll need the correct permissions on your ad account and the Page. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Required ad account permissions </h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The level of access you need on the ad account depends on who creates the campaign: </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <ul><li>If you need to create both campaigns and ads, you must be assigned the role of campaign manager, account manager, or billing admin. </li><li>If you only need to create or edit ads in an existing campaign, you must be assigned the role of creative manager, campaign manager, account manager, or billing admin. </li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>How someone is added to an ad account varies depending on if you have Business Manager: </p><ul><li>If your ad account has been claimed by a Business Manager, a Business Manager admin will need to provide you with the appropriate permissions.</li><li>If your ad account hasn’t been claimed by a Business Manager, an account manager from the ad account can provide the appropriate permissions in Campaign Manager.</li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Required LinkedIn Page permissions </h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Page permissions can be granted in either Campaign Manager or Business Manager: </p><ul><li>If your Page has been claimed by a Business Manager, a Business Manager admin will need to provide you with the appropriate permissions.</li><li>If your Page hasn’t been claimed by a Business Manager, a Page super admin can provide the appropriate permissions from the Page’s settings.</li></ul><p>The Page admin permissions you need depend on how you set up your ad or the actions you need to take, as shown in the following table. </p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text-table" data-test-selector="preRenderedMarkup-container"> <table class="artdeco-table--striped"> <thead class="artdeco-table-header"> <tr class="artdeco-table-row"> <th class="artdeco-table-header">How you set up your ad </th> <th class="artdeco-table-header">Campaign objective</th> <th class="artdeco-table-header">Ad format</th> <th class="artdeco-table-header">Super admin or content admin</th> <th class="artdeco-table-header">Super admin, content admin, or Sponsored Content poster</th> </tr> </thead> <tbody> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Create new ad in Campaign Manager</td> <td class="artdeco-table-cell">All</td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell"> ✓</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Sponsor organic post from your Page with changes</td> <td class="artdeco-table-cell">All</td> <td class="artdeco-table-cell">Single image ad, video ad, event ad, document ad, and article and newsletter ad</td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell"> </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Send request to sponsor organic posts as thought leader ads</td> <td class="artdeco-table-cell">Brand awareness, Engagement</td> <td class="artdeco-table-cell">Single image ad, video ad, and article and newsletter ad</td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell">✓</td> </tr> <tr class="artdeco-table-row"> <td rowspan="6" class="artdeco-table-cell">Sponsor organic post from your Page with no changes to the body of the post</td> <td class="artdeco-table-cell">Brand awareness</td> <td class="artdeco-table-cell">Single image ad, video ad, event ad, document ad, and article and newsletter ad</td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell"> ✓</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Website visits</td> <td class="artdeco-table-cell">Single image ad, video ad, event ad, and document ad</td> <td class="artdeco-table-cell">✓ (only for video ad)</td> <td class="artdeco-table-cell"> ✓ (only for single image ad, event ad, and document ad)</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Engagement </td> <td class="artdeco-table-cell">Single image ad, video ad, event ad, document ad, and article and newsletter ad</td> <td class="artdeco-table-cell">✓ (only for video ad)</td> <td class="artdeco-table-cell">✓ (only for single image ad, event ad, and document ad)</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Video views</td> <td class="artdeco-table-cell">Single image ad, video ad, event ad, and document ad</td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell"> ✓</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Lead generation</td> <td class="artdeco-table-cell">Single image ad, video ad, event ad, document ad, and article and newsletter ad (does not support sponsored newsletter articles)</td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell"> ✓</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Website conversions</td> <td class="artdeco-table-cell">Single image ad, video ad, event ad, and document ad</td> <td class="artdeco-table-cell">✓ (only for video ad)</td> <td class="artdeco-table-cell">✓ (only for single image ad, event ad, and document ad)</td> </tr> </tbody> </table> </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>Changes to a sponsored organic post include adding a call-to-action, headline, or URL.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks </strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a427543" target="_blank">Request permission to create ads in Campaign Manager</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a475972" target="_self">Add people to ad accounts in Business Manager</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a527729" target="_self">Add people to LinkedIn Pages in Business Manager</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a569092" target="_blank">Request admin access to a LinkedIn Page</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a569144" target="_blank">Add admins on your LinkedIn Page</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a5964111" target="_self">Manage permissions to sponsor organic posts as thought leader ads</a></li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more </strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a727893" target="_blank">LinkedIn Pages</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a425731" target="_blank">User roles and permissions in Campaign Manager</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a496077" target="_blank">Page roles and permissions in Campaign Manager</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1399568" target="_self">Thought leader ads</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a5966218" target="_self">Article and newsletter ads</a></li></ul> </div> </article> <section class="people-also-viewed"> <h3 class="people-also-viewed__header t-bold t-black t-20">People also viewed</h3> <ul class="people-also-viewed__article-list"> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-del7c" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Request permission to create ads in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-del7c" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You need the correct permission on both your ad account and LinkedIn Page to create new ads or to sponsor organic posts. You can send a request for permission directly to Page super admins from the <strong>Ads in this campaign</strong> page in Campaign Manager.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To create ads in Campaign Manager, you must have the following permissions: </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <ul> <li>Super admin, content admin, or Sponsored Content poster on the Page associated with your ad account. </li> <li>Creative manager access or higher on the ad account. </li> </ul> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a427543?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Request permission to create ads in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-y4yu1" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Direct Sponsored Content </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-y4yu1" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Direct Sponsored Content ads are Sponsored Content ads that are created in Campaign Manager. Sponsored Content is a collection of ad formats that includes posts sponsored from your LinkedIn Page and ads created in Campaign Manager.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you create Direct Sponsored Content, it won’t appear as an organic post on your LinkedIn Page but can display when members use the Ads filter on your Page.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Direct Sponsored Content ads can be helpful when you need to: </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a423213?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Direct Sponsored Content”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-tne4j" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Receiving quick reply InMail messages from candidates </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-tne4j" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>We’ve recently updated the candidate InMail experience to provide quicker and clearer responses to InMail messages with one-click reply buttons. Candidates can now accept or decline your InMail message with a quick reply before responding to your message with additional details. Because of this, when a candidate responds with only the <strong>No thanks</strong> or <strong>Yes</strong> quick reply and no text, the InMail message notification you receive won’t show any additional information.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a414465?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Receiving quick reply InMail messages from candidates”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-xinyk" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Understanding campaign settings in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-xinyk" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you create a Classic campaign, you’ll choose from settings to determine who your ad is displayed to, where your ad is displayed, how much your campaign spends, and when your campaign runs. Optionally, you can also add tracking such as conversion tracking or URL tracking parameters.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The first step when you select your campaign settings is to choose a marketing objective. An objective is the goal you’d like to achieve with your campaign. Campaigns are optimized for delivery to people most likely to take the action you want based on the objective you select. Each objective offers ad formats and bidding strategies that align with the goals of that objective.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a423332?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Understanding campaign settings in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-va94n" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Troubleshoot two-step verification in Recruiter </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-va94n" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>If you’re experiencing issues with turning on two-step verification in LinkedIn Recruiter, we recommend completing the following steps.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> If you receive an error message when entering your two-step verification code: </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>You can turn on two-step verification through your <a rel="" href="https://www.linkedin.com/psettings/two-step-verification" target="_self">LinkedIn.com account</a>. Be sure to verify that you have a phone number associated with your account.</p> </div> </div> </li> </ul> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a416584?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Troubleshoot two-step verification in Recruiter”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> </ul> </section> <!----> <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a3064" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a3064" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a3064"> Create Ads </span> </a> </li> <li class="pill-list__item" id="topic-link-a3110" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a3110" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a3110"> Pages Admins and Permissions </span> </a> </li> </ul> </div> <div class="related-articles"> <h3 id="related-articles" class="related-articles__header t-bold t-16" data-test-selector="relatedArticles-header"> Related articles </h3> <ul class="related-articles__list" data-test-selector="relatedArticles-container"> <li class="related-articles__list-item t-14" id="article-link-a427089" data-test-selector="relatedArticles-list-item"> <a href="/help/lms/answer/a427089" class="related-articles__link" data-test-selector="related-article-link" aria-describedby="related-articles"> <li-icon class="related-articles__icon" color size="small" type="document-icon"></li-icon> <span data-test-selector="relatedArticles-title-a427089"> Supported languages for LinkedIn Ads campaigns </span> </a> </li> <li class="related-articles__list-item t-14" id="article-link-a425089" data-test-selector="relatedArticles-list-item"> <a href="/help/lms/answer/a425089" class="related-articles__link" data-test-selector="related-article-link" aria-describedby="related-articles"> <li-icon class="related-articles__icon" color size="small" type="document-icon"></li-icon> <span data-test-selector="relatedArticles-title-a425089"> Create conversation ads in Campaign Manager </span> </a> </li> <li class="related-articles__list-item t-14" id="article-link-a425108" data-test-selector="relatedArticles-list-item"> <a href="/help/lms/answer/a425108" class="related-articles__link" data-test-selector="related-article-link" aria-describedby="related-articles"> <li-icon class="related-articles__icon" color size="small" type="document-icon"></li-icon> <span data-test-selector="relatedArticles-title-a425108"> Create video ads in Campaign Manager </span> </a> </li> </ul> </div> <!----><!----> </aside> </div> <!----> </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://www.linkedin.com"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www.linkedin.com/help/lms/ask"> Contact us </a> </li> <!----><!----> <!----> <!----> <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form"> <!----> <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. 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