Route Queries to a Specific Page

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</aside> <article class="usa-layout-docs__main desktop:grid-col-9 usa-prose article"> <main id="main-content"> <h1 class="title">Route Queries to a Specific Page</h1> <p>Find it in the Admin Center: <a href="/index.html">Search.gov Home</a> > <a href="https://search.usa.gov/sites/">Admin Center</a> > YourSite > Manage Content > Routed Queries</p> <p>Do you want to get searchers to a specific web page as quickly as possible? Create a Routed Query.</p> <p>A routed query skips the search results page and automatically directs visitors to a web page of your choice for very specific queries. Use query routing to save visitors the extra step of reading through search results links by taking them directly to your content pages.</p> <p>We recommend creating a routed query for <a href="https://digitalgov.gov/2015/02/06/top-task-usability-design-for-your-users/">top tasks</a> that have a good content page but less-than-ideal search results.</p> <h2 id="add-a-routed-query">Add a Routed Query</h2> <p><strong><em>Routed Query URL.</em></strong> Add the URL of the web page that you want to direct visitors to.</p> <p><strong><em>Routed Query Description.</em></strong> Add a brief description to help you remember why you created this entry and what it does. Descriptions aren鈥檛 used for indexing or visible to searchers.</p> <p><strong><em>Keywords.</em></strong> Add the specific words or phrases used to trigger the routing. Searchers will only be directed to the URL above when their query term exactly matches one of the listed keywords. Common keywords include synonyms, acronyms, compound words, misspellings, slang, or other variants. Enter each keyword (word or phrase up to 255 characters) in a separate field.</p> <p><em>Note</em>: Any keyword that you add to a Routed Query will become a permanent <a href="/admin-center/activate/typeahead-api.html">typeahead suggestion</a>. This applies to all 3 ways that typeahead suggestions are displayed from our system: the module that can be turned on in the <a href="/admin-center/display/display-overview.html#modules">Display Overview section</a>, the <a href="/admin-center/activate/typeahead-api.html">JavaScript snippet</a>, and the <a href="/admin-center/activate/typeahead-api.html">API</a>. If you do not want certain keywords to appear as typeahead suggestions, <a href="mailto:search@gsa.gov">email us</a>.</p> <h2 id="examples-of-how-it-works">Examples of How It Works</h2> <p>Private industry has been using query routing for some time. If you go to <a href="http://www.homedepot.com/">Home Depot</a> and search for a general term like <em>carpet</em>, you鈥檙e routed to their carpet navigation page. If you search for a more specific term like <em>vanities</em>, you get standard search results.</p> <p>Using USA.gov an as example, every time someone goes to <a href="https://www.usa.gov">USA.gov</a> and searches for any of the following terms (must be exact matches), they鈥檒l automatically be directed to the USA.gov <a href="https://www.usa.gov/unclaimed-money">Unclaimed Money from the Government</a> page.</p> <ul> <li>missing money</li> <li>unclaimed assets</li> <li>unclaimed funds</li> <li>unclaimed money</li> <li>unclaimed money in my name</li> <li>unclaimed property</li> </ul> <p>If they get routed to the <a href="https://www.usa.gov/unclaimed-money">Unclaimed Money from the Government</a> and search again for one of these terms, they鈥檒l get the standard list of search results. We won鈥檛 take people in an endless loop.</p> <p>If they search for something not on the above list, like <em>show me missing money</em>, they鈥檒l still get the normal search results.</p> <p><img src="https://search.gov/assets/img/site/unclaimed-money.png" alt="Standard search results for 'I am looking for unclaimed money' on USA.gov" height="95%" width="95%" /></p> </main> </div> </div> </div> </div> <footer> <div id="survey-goes-here"></div> <section class="usa-section site-links"> <div class="grid-container"> <div class="grid-row flex-row flex-justify"> <div class="tablet:grid-col-3"> <h2>Our Service</h2> <ul> <li><a href="/about/">About Us</a></li> <li><a href="/about/customers.html">Customers</a></li> <li><a href="/about/policy/">Search.gov in Policy</a></li> <li><a href="/about/feedback.html">Submit Feature Requests</a></li> </ul> </div> <div class="tablet:grid-col-3"> <h2>Our System</h2> <ul> <li><a href="/about/updates/releases/">Release Notes</a></li> <li><a href="/about/updates/roadmap/">Product Roadmap</a></li> <li><a href="/about/security.html">Security and Compliance</a></li> <li><a href="/developer/">For Developers</a></li> <li><a href="/about/policy/tos.html">Terms of Service</a></li> </ul> </div> <div class="tablet:grid-col-3"> <h2>Contact Us</h2> <ul> <li><a href="mailto:search@gsa.gov">Email</a></li> </ul> </div> <div class="tablet:grid-col-3"> <h2>More TTS Services</h2> <ul> <li><a href="https://digital.gov/guides/dap/">Digital Analytics Program</a></li> <li><a href="https://cloud.gov/pages/">Cloud.gov Pages</a></li> <li><a href="https://cloud.gov/">Cloud.gov</a></li> <li><a href="https://login.gov/">Login.gov</a></li> <li><a href="https://www.gsa.gov/about-us/organization/federal-acquisition-service/technology-transformation-services/tts-solutions">More TTS Solutions</a></li> </ul> </div> </div> </div> </section> <div class="usa-identifier"> <section class="usa-identifier__section usa-identifier__section--masthead" aria-label="Agency identifier"> <div class="usa-identifier__container"> <div class="usa-identifier__logos"> <a href="https://www.gsa.gov" class="usa-identifier__logo"> <img src="/assets/images/gsa-logo.svg" class="usa-identifier__logo-img" alt="GSA logo" role="img" />  </a> </div> <div class="usa-identifier__identity" aria-label="Agency description"> <p class="usa-identifier__identity-domain">search.gov</p> <p class="usa-identifier__identity-disclaimer"> An official website of the GSA's <a href="https://gsa.gov/tts">Technology Transformation Services</a> </p> </div> </div> </section> <nav class="usa-identifier__section usa-identifier__section--required-links" aria-label="Important links"> <div class="usa-identifier__container"> <ul class="usa-identifier__required-links-list"> <li class="usa-identifier__required-links-item"> <a href="https://www.gsa.gov/about-us" class="usa-identifier__required-link"> About GSA </a> </li> <li class="usa-identifier__required-links-item"> <a href="https://www.gsa.gov/website-information/website-policies#accessibility" class="usa-identifier__required-link"> Accessibility </a> </li> <li class="usa-identifier__required-links-item"> <a href="https://www.gsa.gov/reference/freedom-of-information-act-foia" class="usa-identifier__required-link usa-link"> FOIA requests </a> </li> <li class="usa-identifier__required-links-item"> <a href="https://www.gsa.gov/website-information/website-policies#privacy" class="usa-identifier__required-link usa-link"> Privacy policy </a> </li> <li class="usa-identifier__required-links-item"> <a href="https://www.gsa.gov/website-information/website-policies" class="usa-identifier__required-link usa-link"> Website policies </a> </li> </ul> </div> </nav> <section class="usa-identifier__section usa-identifier__section--usagov" aria-label="Government information and services"> <div class="usa-identifier__container"> <div class="usa-identifier__usagov-description">Have a question about government services?</div> <a href="https://www.usa.gov/" class="usa-link">Contact USA.gov</a> </div> </section> </div> </footer>  <script id="_fed_an_ua_tag" src="https://dap.digitalgov.gov/Universal-Federated-Analytics-Min.js?agency=GSA&subagency=TTS" ></script> <script src="/assets/js/app.js"></script> <script src="/assets/js/uswds-init.js"></script> <script src="/assets/js/uswds.js"></script> <script> var usasearch_config = { siteHandle: "usasearch" }; </script> <script async src="https://search.usa.gov/javascripts/remote.loader.js" type="text/javascript"></script> <script src="https://touchpoints.app.cloud.gov/touchpoints/b5daa2ee/js" async></script> <script type="text/javascript" src="//script.crazyegg.com/pages/scripts/0007/9651.js" async="async"></script> </body> </html>

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