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<!DOCTYPE html>      <html lang="en" id="top" class="no-js">  <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <title>How to 8X User Sign-Ups with Magento 2 Google One Tap Login | Plumrocket Inc</title> <meta name="description" content="Magento 2 Google One Tap Sign In case study: learn how user registrations increased by 8x, which directly impacts the bottom-line revenue." /> <meta name="keywords" content="Magento, Plumrocket Inc, Magento extensions, Magento Themes, Magento Solutions. 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.highlight-item:first-of-type:after{content:'';position:absolute;background:#B2D0E4;left:-35px;right:-35px;bottom:-45px;height:1px;transform:translateY(50%)}@media (min-width:768px){.highlight_type8{margin-left:0;margin-right:0}.highlight_type8 .highlight-item:first-of-type:after{left:40px;right:40px}}@media (min-width:1024px) {.highlight_type8-grid{display:grid;grid-template-columns:1fr 1fr;grid-gap:50px}.highlight_type8 .highlight-item:first-of-type:after{left:auto;top:0;bottom:0;right:-25px;width:1px;height:auto;transform:translateX(50%)}} </style>  <meta name="viewport" content="initial-scale=1.0, width=device-width" />      <style> .banner-main.td-bg { width: 100%; background: #222222; } .banner-main.td-bg .banner-wrap { position: relative; max-width: 1296px; margin: 0 auto; padding: 5px 0; min-height: 32px; font-size: 12px; text-transform: uppercase; font-weight: 600; letter-spacing: 0.72px; display: flex; justify-content: center; align-items: center; } .banner-main.td-bg .banner_link{ text-decoration: underline; } .banner-main.td-bg .banner_link:hover{ text-decoration: none; } .banner-main.td-bg .banner-wrap .td-m2{ font-size: 12px; color: #fff; text-decoration: none; font-weight: 600; letter-spacing: 0.72px; text-align: center; display: flex; justify-content: center; align-items: center; } .banner-main.td-bg .banner-wrap .td-m2:hover{ text-decoration: none; } .banner-main.td-bg .banner-wrap img { max-width: 100%; height: auto; display: block; margin-right: 5px; margin-left: 5px; } @media (max-width: 960px) { .banner-main.td-bg { display: none; } } </style><style> .banner_mobile { width: 100%; background: #222; text-align: center; font-size: 12px; } .tm-bg_img{ padding: 5px 10px; min-height: 32px; display: flex; align-items: center; } .banner_mobile .banner-wrap { position: relative; max-width: 1296px; margin: 0 auto; font-size: 12px; line-height: 1; letter-spacing: 0.72px; } .banner_mobile .td-m2{ text-decoration: none; text-align: center; text-transform: uppercase; color: #fff; font-weight: 600; font-size: 12px; letter-spacing: 0.72px; } .banner_mobile .td-m2:hover{ text-decoration: none; } .banner_mobile .banner-wrap img { max-width: 100%; height: auto; display: inline-block; margin-right: 5px; vertical-align: middle; } .banner_mobile .banner-wrap span{ color: #FFF; margin-right: 5px; } @media (min-width:960px) { .banner_mobile { display: none; } } </style> </head> <body class=" cms-page-view cms-customer-stories-iron-company"> <div class="pac-overlay" id="pac_notifications"></div> <div class=""> <div class="bannerpro-placeholder-over-header bannerpro-over_header_banner"> <div > <div style="display:block;" class="banner-element _bannerpro-1011" id="bannerpro_1011"> <div class="banner-html"><div class="banner-main td-bg"> <div class="td-bg_img"> <div class="banner-wrap"> <a href="https://plumrocket.com/bannerpro/tracking/go/to/1011-112-113-14/" class="td-m2" target="_blank"> <span> Cyber Monday savings! <span style="color: #59FF9D;"> 30% Off + Free audit <span class="banner_link">learn more</span> </span> </span> </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class=""> <div class="bannerpro-placeholder-over-header-mobile bannerpro-over_header_mobile_banner"> <div > <div style="display:block;" class="banner-element _bannerpro-1012" id="bannerpro_1012"> <div class="banner-html"><div class="banner_mobile tm-bg"> <div class="tm-bg_img"> <div class="banner-wrap"> <a href="https://plumrocket.com/bannerpro/tracking/go/to/1012-112-113-15/" class="td-m2" target="_blank"> Cyber Monday savings! <span style="color: #59FF9D;"> 30% Off + Free audit </span> </a> </div> </div> </div> </div> </div> </div> </div> </div> <div id="prpop-addedoverlay"></div> <div class="prpop-pop-up-form" id="prpop-popup-id-form"> <div id="prpop-pop-up-bg" class="prpop-cf simple-form-logo fadeInDownBig"> <div id="prpop-for_messages_popup" class="prpop-popup_messages" style="display: none;"> </div> <ul style="display:none;"> <li id="prpop-pop-up-button" style="display: none;"> <a title="pop-up-button" role="button" href="javascript:void(0);" class="hide-message">Close</a> </li> </ul> <div class="prpop-splash-container"> <div id="prop-wrap_login" class="prpop-account-login prpop-cf"> <form action="https://plumrocket.com/customer/account/loginPost/" method="post" id="prpop-login-form"> <input type="hidden" name="form_key" value="EIsKCvXUUo00U27D" /> <div class="prpop-col2-set fleft left-block prpop-desktop"> <div class="prpop-new-users prpop-formholder "> <div class="prpop-form-title">New Customers</div> <p> <p>Sign Up Today and Save Big!</p> <p> </p> <p>Create a profile now to take advantage of express checkout and other convenient features. It only takes a minute!</p> </p> </div> </div> <div class="form-top-logo"> </div> <div class="prpop-col2-set fleft right-block"> <a href="#" onclick="return closePopupLogin();" class="prpop-close-btn">✕</a> <div class="prpop-registered-users prpop-formholder"> <div class="prpop-form-title">Sign in:</div> <ul class="prpop-form-list"> <li> <label for="email" class="prpop-required">Email Address<em>*</em></label> <div class="prpop-input-box"> <input type="email" name="login[username]" value="" id="email" placeholder="Email Address" class="input-text required-entry validate-email splash-inputs" title="Email Address" /> </div> </li> <li> <label for="pass" class="prpop-required">Password<em>*</em></label> <div class="prpop-input-box"> <input type="password" name="login[password]" class="input-text splash-inputs required-entry validate-password_disabled" placeholder="Password" " id="pass" title="Password" /> </div> </li> </ul> <p class="prpop-required">* Required Fields</p> <p class="prpop-forgot-password"> <a href="https://plumrocket.com/customer/account/forgotpassword/" class="prpop-forgotpass prpop-show_forgot">Forgot Your Password?</a> </p> <div class="prpop-buttons-set prpop-cf"> <div class="prpop-ajax-loader-wrapper"> <div class="prpop-ajax-loader" style="background: url(https://plumrocket.com/skin/frontend/base/default/images/plumrocket/popuplogin/ajax-loader-h-sf.gif); height: 14px;"></div> </div> <button type="submit" class="prpop-button btn-proceed-checkout" title="Sign In" name="send" id="send2" data-popup="yes">Sign In</button> </div> <div class="col-or-row-circle"><span>OR</span></div> </div> <div class="prpop-col-2 prpop-registered-users"> <div class="prpop-form-title">Sign in with: </div> <div class="prpop-buttons-set prpop-buttons-set-top prpop-cf"> <div class="facebook_login_button"> </div> <div class="pslogin-block pslogin-login"> <div class="pslogin-spacer pslogin-clearfix"> <span class="pslogin-title" style="display: none;">Login with your social account</span> </div> <div class="pslogin-buttons pslogin-buttons-showfull"> <ul class="pslogin-clearfix"> <li class="pslogin-button google pslogin-visible" title="Login with Google"> <a class="pslogin-button-link" rel="nofollow" href="javascript:void(0);" onclick="psLogin('https://plumrocket.com/pslogin/account/use/type/google/', '450', '450');" > <span class="pslogin-button-auto "> <span class="pslogin-button-icon"> </span> <span class="pslogin-button-text">Login with Google</span> </span> </a> </li> <li class="pslogin-button facebook pslogin-visible" title="Login with Facebook"> <a class="pslogin-button-link" rel="nofollow" href="javascript:void(0);" onclick="psLogin('https://plumrocket.com/pslogin/account/use/type/facebook/', '650', '350');" > <span class="pslogin-button-auto "> <span class="pslogin-button-icon"> </span> <span class="pslogin-button-text">Login with Facebook</span> </span> </a> </li> <li class="pslogin-button twitter pslogin-visible" title="Login with Twitter"> <a class="pslogin-button-link" rel="nofollow" href="javascript:void(0);" onclick="psLogin('https://plumrocket.com/pslogin/account/use/type/twitter/', '630', '650');" > <span class="pslogin-button-auto "> <span class="pslogin-button-icon"> </span> <span class="pslogin-button-text">Login with Twitter</span> </span> </a> </li> <li class="pslogin-button live pslogin-visible" title="Login with MS Live"> <a class="pslogin-button-link" rel="nofollow" href="javascript:void(0);" onclick="psLogin('https://plumrocket.com/pslogin/account/use/type/live/', '650', '500');" > <span class="pslogin-button-auto "> <span class="pslogin-button-icon"> </span> <span class="pslogin-button-text">Login with MS Live</span> </span> </a> </li> <li class="pslogin-button amazon pslogin-visible" title="Login with Amazon"> <a class="pslogin-button-link" rel="nofollow" href="javascript:void(0);" onclick="psLogin('https://plumrocket.com/pslogin/account/use/type/amazon/', '720', '500');" > <span class="pslogin-button-auto "> <span class="pslogin-button-icon"> </span> <span class="pslogin-button-text">Login with Amazon</span> </span> </a> </li> <li class="pslogin-button paypal pslogin-visible" title="Login with PayPal"> <a class="pslogin-button-link" rel="nofollow" href="javascript:void(0);" onclick="psLogin('https://plumrocket.com/pslogin/account/use/type/paypal/', '450', '520');" > <span class="pslogin-button-auto "> <span class="pslogin-button-icon"> </span> <span class="pslogin-button-text">Login with PayPal</span> </span> </a> </li> </ul> </div> </div> <div style="clear: both;"></div> </div> </div> <div class="prpop-buttons-set prpop-buttons-set-bottom prpop-mobile prpop-cf prpop-forgot-password"> <span class="simple-form-logo-text">Don't have an account?</span> <a href="javascript: void(0)" class="prpop-button prpop-btn-new-member prpop-show_registration">Create an Account</a> </div> </div> </form> </div> <div class="prpop-account-create" style="display: none;"> <a href="#" onclick="return closePopupLogin();" class="prpop-close-btn">✕</a> <form action="https://plumrocket.com/popuplogin/index/register/" method="post" id="prpop-register-form"> <div class="prpop-formholder prpop-cf"> <input type="hidden" name="success_url" value="" /> <input type="hidden" name="error_url" value="" /> <div class="form-top-logo"> </div> <div class="prpop-col-1"> <div class="prpop-form-title">Register with email:</div> <div class="prpop-cf prpop-columb"> <ul class="prpop-form-list"> <li class="prpop-fields"> <label for="prpop-firstname" class="prpop-required"> <em>*</em> First Name</label> <div class="prpop-input-box"> <input type="text" id="prpop-firstname" name="firstname" value="" placeholder="First Name" title="First Name" class="input-text required-entry"> </div> </li><li class="prpop-fields"> <label for="prpop-lastname" class="prpop-required"> <em>*</em> Last Name</label> <div class="prpop-input-box"> <input type="text" id="prpop-lastname" name="lastname" value="" placeholder="Last Name" title="Last Name" class="input-text required-entry"> </div> </li><li class="row-special"></li><li class="prpop-fields"> <label for="prpop-email_address" class="prpop-required"><em>*</em>Email Addrress</label> <div class="prpop-input-box"> <input type="email" name="email" id="prpop-email_address" value="" placeholder="Email Addrress" title="Email Addrress" class="input-text validate-email required-entry" /> </div> </li><li class="prpop-fields"> <div class="prpop-field"> <label for="prpop-password" class="prpop-required"><em>*</em>Password</label> <div class="prop-input-box"> <input type="password" name="password" id="prpop-password" title="Password" placeholder="Password" class="input-text required-entry validate-password" /> </div> </div> </li><li class="row-special"></li></ul> </div> <div class="prpop-rowline"> <input type="checkbox" name="is_subscribed" title="Receive product updates and special discounts" value="1" id="prpop-is-subscribed" class="checkbox" /> <label for="prpop-is-subscribed">Receive product updates and special discounts</label> </div> <input type="hidden" name="prgdpr_location" value="register"> <ul class="prgdpr-checkbox-wrapper"> </ul> <div class="field"> <div style="padding-top:15px;margin-bottom: -15px;"> <div class="g-recaptcha" id="grecaptcha1" style="transform:scale(0.77);-webkit-transform:scale(0.77);transform-origin:0 0;-webkit-transform-origin:0 0;"></div><script nofooterjs> function recaptchaOnloadCallback() { var els = document.getElementsByClassName("g-recaptcha"); var id; for (var i=0;i<els.length;i++){ id = els[i].id; if (id) { grecaptcha.render(id, { "sitekey" : "6Le2HiIbAAAAALCpT3vl4__0oVPF11dnXJI2uID4" }); } } var event = new Event("recaptcha-api-load"); document.body.dispatchEvent(event); } window.recaptchaIncludeFlag = false; function recaptchaInclude() { if (window.recaptchaIncludeFlag) { return; } window.recaptchaIncludeFlag = true; (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://www.google.com/recaptcha/api.js?onload=recaptchaOnloadCallback&render=explicit"; js.async=1; js.defer=1; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'recaptcha-api')); } </script> </div> </div> <p></p> <div class="prpop-buttons-set prpop-cf"> <button type="submit" title="Submit Now" class="prpop-button prpop-btn-proceed-checkout">Submit</button> <div class="prpop-ajax-loader-wrapper"> <div class="prpop-ajax-loader" style="background: url(https://plumrocket.com/skin/frontend/base/default/images/plumrocket/popuplogin/ajax-loader-h-sf.gif); height: 14px;"></div> </div> <div class="prpop-back-hld prpop-desktop"> <a href="#" class="prpop-backtologin">Back to login page</a> </div> </div> <div class="col-or-row-circle"><span>OR</span></div> </div> <div class="prpop-col-2"> <div class="prpop-form-title">Quick registration with:</div> <div class="pslogin-block pslogin-register"> <div class="pslogin-buttons pslogin-buttons-showfull"> <ul> <li class="pslogin-button google" title="Register with Google"> <a class="pslogin-button-link" rel="nofollow" href="javascript:void(0);" onclick="psLogin('https://plumrocket.com/pslogin/account/use/type/google/', '450', '450');" > <span class="pslogin-button-auto"> <span class="pslogin-button-icon"> </span> <span class="pslogin-button-text">Register with Google</span> </span> </a> </li> <li class="pslogin-button facebook" title="Register with Facebook"> <a class="pslogin-button-link" rel="nofollow" href="javascript:void(0);" onclick="psLogin('https://plumrocket.com/pslogin/account/use/type/facebook/', '650', '350');" > <span class="pslogin-button-auto"> <span class="pslogin-button-icon"> </span> <span class="pslogin-button-text">Register with Facebook</span> </span> </a> </li> <li class="pslogin-button twitter" title="Register with Twitter"> <a class="pslogin-button-link" rel="nofollow" href="javascript:void(0);" onclick="psLogin('https://plumrocket.com/pslogin/account/use/type/twitter/', '630', '650');" > <span class="pslogin-button-auto"> <span class="pslogin-button-icon"> </span> <span class="pslogin-button-text">Register with Twitter</span> </span> </a> </li> <li class="pslogin-button live" title="Register with MS Live"> <a class="pslogin-button-link" rel="nofollow" href="javascript:void(0);" onclick="psLogin('https://plumrocket.com/pslogin/account/use/type/live/', '650', '500');" > <span class="pslogin-button-auto"> <span class="pslogin-button-icon"> </span> <span class="pslogin-button-text">Register with MS Live</span> </span> </a> </li> <li class="pslogin-button amazon" title="Register with Amazon"> <a class="pslogin-button-link" rel="nofollow" href="javascript:void(0);" onclick="psLogin('https://plumrocket.com/pslogin/account/use/type/amazon/', '720', '500');" > <span class="pslogin-button-auto"> <span class="pslogin-button-icon"> </span> <span class="pslogin-button-text">Register with Amazon</span> </span> </a> </li> <li class="pslogin-button paypal" title="Register with PayPal"> <a class="pslogin-button-link" rel="nofollow" href="javascript:void(0);" onclick="psLogin('https://plumrocket.com/pslogin/account/use/type/paypal/', '450', '520');" > <span class="pslogin-button-auto"> <span class="pslogin-button-icon"> </span> <span class="pslogin-button-text">Register with PayPal</span> </span> </a> </li> </ul> </div> </div> <div style="clear: both;"></div> </div> <div class="prpop-backtologin prpop-mobile prpop-cf"> <a href="#" class="prpop-backtologin">Back to login page</a> </div> </div> </form>  </div>  <div class="prpop-reg-success prpop-succes-block" style="display: none;"> <div class="prpop-formholder"> <div class="form-top-logo"> </div> <div class="prpop-form-title">YOUR REQUEST HAS BEEN SUBMITTED</div> <a href="#" onclick="return closePopupLogin();" class="prpop-close-btn">✕</a> <p>Thank you for you interest in our store.</p> <p>We will notify you by email regarding your request for membership.</p> <div class="prpop-backtologin prpop-mobile prpop-cf"><a href="#" class="prpop-backtologin">Back to login page</a></div> </div> </div> <div class="prpop-account-forgot" style="display: none;"> <form action="https://plumrocket.com/customer/account/forgotpasswordpost/" method="post" id="prpop-forgot-form"> <div class="prpop-formholder"> <div class="form-top-logo"> </div> <div class="prpop-form-title">Retrieve your password here</div> <a href="#" onclick="return closePopupLogin();" class="prpop-close-btn">✕</a> <p>Please enter your email address below. 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This will allow you to access the website more conveniently!</p> <div class="pslogin-unlinked-buttons pslogin-buttons pslogin-buttons-showfull"> <ul class="pslogin-clearfix"> <li class="pslogin-button google pslogin-visible " title="Link Google account"> <a class="pslogin-button-link" rel="nofollow" href="javascript:void(0);" onclick="psLogin('https://plumrocket.com/pslogin/account/use/type/google/call/pslogin.account.link/', '450', '450');" > <span class="pslogin-button-auto "> <span class="pslogin-button-icon"> </span> <span class="pslogin-button-text">Link Google account</span> </span> </a> </li> <li class="pslogin-button facebook pslogin-visible " title="Link Facebook account"> <a class="pslogin-button-link" rel="nofollow" href="javascript:void(0);" onclick="psLogin('https://plumrocket.com/pslogin/account/use/type/facebook/call/pslogin.account.link/', '650', '350');" > <span class="pslogin-button-auto "> <span class="pslogin-button-icon"> </span> <span 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src="https://plumrocket.com/skin/frontend/p/d/images/nav_banner_icon.svg" alt="banner icon" width="63" height="51" role="presentation"> <div class="navBanner-text"> Looking for custom solutions for your business? We've got you covered. </div> <a class="navBanner-link" href="/contacts"> Start a project <img src="https://plumrocket.com/skin/frontend/p/d/images/nav_arrow_right.svg" alt="arrow right" width="20" height="21" role="presentation"> </a> </div> </li> </ul> </div> </li><li class="level0 nav-4"><a href="https://plumrocket.com/magento-packages" class="level0 ">Packages</a></li><li class="level0 nav-5 last"><a href="https://plumrocket.com/special-offers" class="level0 " rel="nofollow"><span class="sprite-icon"></span> Special Offers</a></li> <li class="level0 nav-4"><a href="/blog" class="level0 ">Blog</a></li> <li class="level0 nav-4 contact-nav"><a href="https://plumrocket.com/contacts/" class="level0 ">Contact Us</a></li> </ol> </nav> </div> </div> <div class="main-container col1-layout"> <div class="main container"> <div class="col-main"> <div class="std"><div class="services-wrapper"> <div class="back-link_wrapper"> <div class="services-content"> <a href="/customer-stories" class="back-link">Back to All Customer Stories</a> </div> </div> <section class="hero-section"> <div class="services-content"> <div class="hero-section_content"> <div class="hero-section_info"> <picture> <source media="(max-width:767px)" width="68" height="38" srcset="https://plumrocket.com/media/cms/case-study/ironcompany/ironcompany_logo_m.png, https://plumrocket.com/media/cms/case-study/ironcompany/ironcompany_logo_m@2x.png 2x" type="image/png"> <source media="(min-width:768px) and (max-width:1023px)" width="88" height="50" srcset="https://plumrocket.com/media/cms/case-study/ironcompany/ironcompany_logo_t.png, https://plumrocket.com/media/cms/case-study/ironcompany/ironcompany_logo_t@2x.png 2x" type="image/png"> <source media="(min-width:1024px)" width="115" height="65" srcset="https://plumrocket.com/media/cms/case-study/ironcompany/ironcompany_logo_d.png, https://plumrocket.com/media/cms/case-study/ironcompany/ironcompany_logo_d@2x.png 2x" type="image/png"> <img src="https://plumrocket.com/media/cms/case-study/ironcompany/ironcompany_logo_m.png" alt="Iron Company Logo" width="68" height="38"> </picture> <h1>How Iron Company Got 8X More User Sign-Ups with Magento Google One Tap</h1> <span class="info-link_wrapper"> Official Case Study Featured In <a href="https://developers.google.com/identity/sign-in/case-studies/iron-company" rel="noreferrer nofollow" target="_blank" title="developers.google.com">developers.google.com <span><svg width="21" height="8" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M20.354 4.354a.5.5 0 0 0 0-.708L17.172.464a.5.5 0 1 0-.707.708L19.293 4l-2.828 2.828a.5.5 0 1 0 .707.708l3.182-3.182ZM0 4.5h20v-1H0v1Z" fill="currentColor"/></svg></span></a> </span> </div> <div class="hero-section_image"> <picture> <source media="(max-width:767px)" width="322" height="309" srcset="https://plumrocket.com/media/cms/case-study/ironcompany/hero_img_m.webp, https://plumrocket.com/media/cms/case-study/ironcompany/hero_img_m@2x.webp 2x" type="image/webp"> <source media="(min-width:768px) and (max-width:1023px)" width="382" height="385" srcset="https://plumrocket.com/media/cms/case-study/ironcompany/hero_img_t.webp, https://plumrocket.com/media/cms/case-study/ironcompany/hero_img_t@2x.webp 2x" type="image/webp"> <source media="(min-width:1024px)" width="594" height="374" srcset="https://plumrocket.com/media/cms/case-study/ironcompany/hero_img_d.webp, https://plumrocket.com/media/cms/case-study/ironcompany/hero_img_d@2x.webp 2x" type="image/webp"> <img src="https://plumrocket.com/media/cms/case-study/ironcompany/hero_img_m.png" alt="Plumrocket customers stories" width="322" height="309"> </picture> </div> </div> </div> </section> <section class="key-challenges-section"> <div class="services-content"> <div class="key-challenges_grid"> <div class="key-challenges-item"> <h2> <svg width="24" height="24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M4 15s1-1 4-1 5 2 8 2 4-1 4-1V3s-1 1-4 1-5-2-8-2-4 1-4 1v12ZM4 22v-7" stroke="#D91D1D" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/></svg> Key Challenges </h2> <span>A tedious website login and registration process, which required additional confirmation flows and filling out time-consuming forms, has resulted in cart abandonment and a poor shopping experience.</span> </div> <div class="key-challenges-item"> <h2> <svg width="24" height="24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M22 11.08V12a10 10 0 1 1-5.93-9.14" stroke="#D91D1D" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/><path d="M22 4 12 14.01l-3-3" stroke="#D91D1D" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/></svg> Key Results </h2> <span> <a href="/magento-social-login-pro/google-one-tap" title="Magento 2 Google One Tap Login">Magento 2 Google One Tap Login</a> integration provided users with the ability to authenticate in one click, which has significantly increased user sign-ups and the purchasing rate. </span> </div> </div> </div> </section> <section class="about-section"> <div class="services-content"> <div class="about-section_grid"> <div class="about-sticky_wrapper"> <div class="about-sticky"> <img src="https://plumrocket.com/media/cms/case-study/ironcompany/ironcompany_logo_t.png" width="88" height="50" srcset="https://plumrocket.com/media/cms/case-study/ironcompany/ironcompany_logo_t.png, https://plumrocket.com/media/cms/case-study/ironcompany/ironcompany_logo_t@2x.png 2x" alt="Iron Company Logo"> <span>One of the first internet fitness equipment vendors on the market since 1997, committed to offering the widest selection of first-class gym equipment and flooring solutions.</span> <div class="about-stats"> <h2>stats</h2> <div class="about-stats_grid"> <div class="about-stats_item"> <strong>8x UP</strong> <span>User Sign-Ups</span> </div> <div class="about-stats_item"> <strong>1.7x UP</strong> <span>Purchase Rate</span> </div> <div class="about-stats_item"> <strong>25x <br> More Often</strong> <span>Google One Tap is Used for Registrations</span> </div> </div> <a href="https://developers.google.com/identity/sign-in/case-studies/iron-company" rel="noreferrer nofollow" target="_blank" class="btn_read-story"><span>Featured in developers.google.com</span></a> </div> </div> </div> <div class="about-static-content"> <h2>About</h2> <p> <a href="https://www.ironcompany.com" target="_blank" rel="noreferrer nofollow" title="IRON COMPANY">IRON COMPANY</a> is a leading US fitness equipment manufacturer and distributor, providing superior gym equipment and flooring solutions since 1997. With years of success and an unwavering commitment to customers, they stand behind their promise of unparalleled services, reliability, and innovative products. Their expertise, superior service standards, and wide range of products have contributed to establishing long-term relationships with regular home gym purchasers and pro athletes at all levels, including some of the most respected organizations in the world and the US military. </p> <picture> <source media="(max-width:374px)" width="335" height="326" srcset="https://plumrocket.com/media/cms/case-study/ironcompany/about_img_1_m.webp, https://plumrocket.com/media/cms/case-study/ironcompany/about_img_1_m@2x.webp 2x" type="image/webp"> <source media="(min-width:375px) and (max-width:1023px)" width="460" height="309" srcset="https://plumrocket.com/media/cms/case-study/ironcompany/about_img_1_t.webp, https://plumrocket.com/media/cms/case-study/ironcompany/about_img_1_t@2x.webp 2x" type="image/webp"> <source media="(min-width:1024px)" width="883" height="366" srcset="https://plumrocket.com/media/cms/case-study/ironcompany/about_img_1_d.webp, https://plumrocket.com/media/cms/case-study/ironcompany/about_img_1_d@2x.webp 2x" type="image/webp"> <img loading="lazy" src="https://plumrocket.com/media/cms/case-study/ironcompany/about_img_1_m.png" alt="IRON COMPANY stories" width="335" height="326"> </picture> <p>The company provides customers with exceptional service from start to finish – whether you are a first-time buyer or a seasoned fitness enthusiast. They have an unmatched variety of products at competitive prices and their product experts are eager to help people realize their fitness and business goals. Being in the business of building people, they also stand against bullying and their mission is to help the kids and youth build lasting self-esteem, confidence, and inner strength. </p> <h2>Challenge</h2> <p>The Iron Company offers a wide range of fitness tools to customers from all over the world striving for a seamless user experience online in order to optimize and drive more customers through the sales journey.</p> <p>The Iron Company is a leading provider of fitness equipment to customers worldwide. It has created an online platform that offers exceptionally fast shipping and a seamless user experience, constantly improving it to attract more customers. Therefore, the ability to seamlessly sign in and register for an account is a powerful tool for a customer experience not interrupting them with time-consuming registration and login forms.</p> <p>Although customers can complete orders in a non-signed-in state, they are still required to share personal information such as shipping and billing addresses for each purchase. Moreover, these customers are more likely to abandon the cart, which directly impacts bottom-line revenue.</p> <h2>Results</h2> <p>Since the Iron Company site is built on a Magento 2 open-source e-commerce platform, there is a great ability to enhance the store’s functionality with various third-party extensions. This way, the company has effectively connected to Google Identity Service in no time with the help of the <a href="/magento-social-login-pro" title="Magento 2 Social Login Pro">Magento 2 Social Login Pro</a> extension. It makes the buying process frictionless and faster by providing seamless sign-in and sign-up solutions. As a result, new user signups jumped by 8X.</p> <p>After the company implemented Google One Tap sign-in feature, both the number of customers that registered for the website and the number of orders placed increased significantly. Before the implementation, 24% of all purchases were made by signed-in customers; after One Tap was enabled, this rate jumped to 40%. This resulted in a 1.7X increase in purchases and directly impacted revenue.</p> <div class="highlight-wrapper highlight_type1 highlight--blue"> <div class="highlight-item"> <span> <span>Store sign-ups increased by <br class="mobile-hide"> <b>8x</b></span> </span> </div> <div class="highlight-item"> <span> <span>Google One Tap is <b>70x</b> more popular than Google Sign In</span> </span> </div> <div class="highlight-item"> <span> <span>Google One Tap is used <b>25x</b> more often than other social logins</span> </span> </div> <div class="highlight-item"> <span> <span>Google One Tap is responsible for a <b>16%</b> increase in orders</span> </span> </div> </div> <p>With Google One Tap, customers no longer have time-consuming registration processes which required them to provide personal data such as email addresses, complete additional confirmation flows, and remember login credentials. When compared to other sign-in options and login methods with social networks, this frictionless solution provided immediate results in acquiring new users.</p> <p>Magneto 2 Google One Tap Login extension by Plumrocket enabled Iron Company to quickly adopt Google One Tap on their website. After the extension was installed, an Iron Company developer simply activated the Google One Tap option.</p> <div class="review-wrapper"> <img class="review-quote_icon" loading="lazy" src="https://plumrocket.com/media/cms/case-study/review_quote.svg" width="37" height="27" alt="Review Quote"> <span class="review-content">Google One Tap is more than just a fast sign-in option. The return on Plumrocket Social Login Pro Extension for Magento is outstanding with almost no development effort. It helped reach key company goals providing website visitors instant access to account management and fast order placement</span> <span class="review-user_name">J.P. 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//]]></script><script type="text/javascript"> setLinksToBody = function (linksString) { function createTag(type, url) { var element = document.createElement(type); if (type === 'script') { element.src = url; element.type = 'text/javascript'; } else if (type === 'link') { element.href = url; element.rel = 'stylesheet'; } return element; } (function () { var regExpUrl = /[-a-zA-Z0-9@:%_\+.~#?&\/=]{2,256}\.[a-z]{2,4}\b(\/[-a-zA-Z0-9@:%_\+.~#?&\/=]*)?/gi; var regExpComment = //gs; if (linksString != '') { var documentFragment = document.createDocumentFragment(); if (regExpComment.test(linksString)) { var newLinksString = linksString.replace(regExpComment, ''); var linksForIe = linksString.match(regExpComment).join(''); var text = document.createComment(linksForIe); documentFragment.appendChild(text); } else { var newLinksString = linksString; } var linksList = newLinksString.match(regExpUrl); var len = linksList.length; for (var i = 0; i < len; i++) { if (linksList[i].indexOf('.css') != -1) { documentFragment.appendChild(createTag('link', linksList[i])); 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}); </script><script type="text/javascript"> //<![CDATA[ var showFullButtonsAfterViewMore = true; //]]> </script><script type="text/javascript"> //<![CDATA[ var dataLoginForm = new VarienForm('login-form', true); //]]> </script><script type="text/javascript"> //<![CDATA[ var dataRegisterForm = new VarienForm('register-form', true); //]]> </script><script type="text/javascript"> //<![CDATA[ var dataForgotForm = new VarienForm('forgot-form', true); //]]> </script><script type="text/javascript"> ajaxCart.items = {}; </script><script type="text/javascript"> pjQuery_1_10_2(document).ready(function() { var psearch = new Plumrocket_Search({ path: 'https://plumrocket.com/psearch/', delay: 400, queryLenghtMin: 1}); psearch.run(); }); </script><script> document.addEventListener("DOMContentLoaded", function () { const Navigation = { navigation: document.getElementById('nav'), navParent: document.querySelectorAll('.nav-primary > .parent'), mouseEnterAction(parent) { parent.classList.add('navOpen'); 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} isRendered = true; grecaptcha.render('hire_us_submit_btn', {sitekey: '6LfIiDsgAAAAAOfHxh84a_T03RnqhPybs-bbgNJW', size: 'invisible', callback: function() { var event = new Event("submit"); document.getElementById('hire-us-form').dispatchEvent(event); }}); } })() </script><script type="text/javascript"> (() => { jQuery(document).ready(function () { const btnPromotion = document.getElementById('subscribe_popup-btn'); btnPromotion.addEventListener('click', (e) => { e.preventDefault(); newsletterPopup.show(33); }) newsletterPopup.load(33); }); })() </script><script type="text/javascript"> /* <![CDATA[ */ function allowSaveCookie() { Mage.Cookies.set('user_allowed_save_cookie', '{"1":1}', new Date(new Date().getTime() + 31536000 * 1000)); if (Mage.Cookies.get('user_allowed_save_cookie')) { PR_GDPR.logCookieConsent(function (result) { if (!result.logged) { Mage.Cookies.set('prgdpr_accept_cookie_params', result.data, new Date(new Date().getTime() + 31536000 * 1000)); } window.location.reload(); }); } else { window.location.href = 'https://plumrocket.com/cms/index/noCookies/'; } } function declineCookie() { Mage.Cookies.set('prgdpr_consent_cookie_decline', '{"1":1}', new Date(new Date().getTime() + 31536000 * 1000)); if (Mage.Cookies.get('prgdpr_consent_cookie_decline')) { PR_GDPR.logCookieDecline(function (result) { if (!result.logged) { Mage.Cookies.set('prgdpr_decline_cookie_params', result.data, new Date(new Date().getTime() + 31536000 * 1000)); } }); PR_GDPR.hideCookieNotice(); } } /* ]]> */ </script><script type="text/javascript"> pjQuery_1_10_2(document).ready(function(){ ajaxCart.onDocumentReady(true); }); </script><script type="text/javascript">//<![CDATA[ _prBanner.run(); //]]></script><script type="text/javascript"> var pfj_cb = function() { setLinksToBody(''); }; if (typeof requestAnimationFrame != 'undefined'){ requestAnimationFrame(pfj_cb); } else if (typeof mozRequestAnimationFrame != 'undefined'){ mozRequestAnimationFrame(pfj_cb); } else if (typeof webkitRequestAnimationFrame != 'undefined'){ webkitRequestAnimationFrame(pfj_cb); 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