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src="https://trakcel.com/wp-content/themes/trakcel/assets/images/fa-linkedin-in.svg" alt="LinkedIn" width="22" height="22" /> </a> </li> <li class="social-list__item"> <a href="http://twitter.com/trakcel_" class="social-list__link" rel="nofollow noreferrer" target="_blank"> <span class="sr-only">Twitter</span> <img class="fa-svg-icon" src="https://trakcel.com/wp-content/themes/trakcel/assets/images/fa-x-twitter.svg" alt="X-twitter" width="22" height="22" /> </a> </li> <li class="social-list__item social-list__item--youtube"> <a href="https://www.youtube.com/channel/UCeovK0jhNtXZ8kV1Z7lZC0A" class="social-list__link" rel="nofollow noreferrer" target="_blank"> <span class="sr-only">You Tube</span> <img class="fa-svg-icon" src="https://trakcel.com/wp-content/themes/trakcel/assets/images/fa-youtube.svg" alt="Youtube" width="22" height="22" /> </a> </li> </ul> </div>  <button class="navbar-toggler" type="button" data-target="#navbarNavDropdown" aria-controls="navbarNavDropdown" aria-expanded="false" aria-label="Toggle navigation"> <span class="sr-only">Menu</span> <span class="navbar-toggler-icon"></span> </button> </nav> </div> </div> </div> </div> </header>  <main id="content" class="block-wrapper" role="main"> <section id="block_fe19b9febfdbe919c5ebe1d558f4036b" class="block simple-hero"> <div class="container"> <div class="row align-items-top"> <div class="col-md-12"> <h1 class="simple-hero__heading">Privacy Policy</h1> </div> </div> </div> </section> <section id="block_5802cd45b317648ba397d23f02a196ad" class="block block--spc block--white two-col-text text-block"> <div class="container"> <div class="row"> <div class="col"> <div class="wp-editor-wrapper"> <p><strong>Privacy Policy</strong></p> <p>TrakCel Ltd respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from), contact us via email, post or phone (regardless of where you contact us from) and tell you about your privacy rights and how the law protects you.</p> <ol> <li><a name="_Toc514158256"></a> <strong>Important information and who we are</strong></li> </ol> <p>Purpose of this privacy notice</p> <p>This privacy notice aims to give you information on how TrakCel Ltd collects and processes your personal data through your use of this website and your other forms of communication to us, including any data you may provide when you sign up to our newsletter, give feedback, send queries about our products or services, or take part in a competition or survey.</p> <p>This website is not intended for children and we do not knowingly collect data relating to children.</p> <p>It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.</p> <p><strong>CONTROLLER</strong></p> <p>TrakCel Ltd is the controller and responsible for your personal data (collectively referred to as “TrakCel Ltd”, “we”, “us” or “our” in this privacy notice).</p> <p>We have appointed a Data Protection Officer who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise <em>your legal rights</em>, please contact the Data Protection Officer using the details set out below.</p> <p><strong>Contact details</strong></p> <p>Our full details are:</p> <p>Full name of legal entity: TrakCel Ltd</p> <p>Email address: <a href="mailto:data.protection@trakcel.com">data.protection@trakcel.com</a></p> <p>Postal address: UK Head office: Data Protection Officer. TrakCel Ltd. 10-11 Raleigh Walk, Cardiff, CF10 4LN, UK.</p> <p>Telephone number: +44(0)2920483729</p> <p>You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (<em>www.ico.org.uk</em>). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. To raise a complaint with TrakCel contact: marketing@trakcel.com</p> <p><strong>CHANGES TO THE PRIVACY NOTICE AND YOUR DUTY TO INFORM US OF CHANGES</strong></p> <p>We keep our privacy policy under regular review. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.</p> <p><strong>THIRD-PARTY LINKS</strong></p> <p>This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.</p> <ol start="2"> <li><a name="_Toc514158257"></a> <strong>The data we collect about you</strong></li> </ol> <p>Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).</p> <p>We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:</p> <ul> <li><strong>Identity Data</strong>includes first name and last name (or similar identifier), your employer, and your job title or job role.</li> <li><strong>Contact Data</strong>includes your business address, email address and telephone numbers.</li> <li><strong>Technical Data</strong>includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.</li> <li><strong>Profile Data </strong>includes your interests, preferences, feedback and survey responses.</li> <li><strong>Usage Data</strong>includes information about how you use our website.</li> <li><strong>Marketing and Communications Data </strong>includes your preferences in receiving marketing from us and our third parties and your communication preferences.</li> </ul> <p>We also collect, use and share <strong>Aggregated Data</strong> such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does <strong>not</strong> directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.</p> <p>We do not collect any <strong>Special Categories of Personal Data</strong> about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.</p> <p><strong>IF YOU FAIL TO PROVIDE PERSONAL DATA</strong></p> <p>Where we need to collect personal data by law, or when you request information from us, and you fail to provide the relevant personal data, we may not be able to provide you with any information in relation to your queries.</p> <ol start="3"> <li><a name="_Toc514158258"></a> <strong>How is your personal data collected?</strong></li> </ol> <p>We use different methods to collect data from and about you including through:</p> <ul> <li>may give us your Identity, Contact and Profile Data by filling in the contact form on our website, filling in any other contact forms, or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:</li> <li>meet with us at business events;</li> <li>subscribe to our publications;</li> <li>request marketing to be sent to you;</li> <li>enter a competition, promotion or survey; or</li> <li>give us some feedback or contact us directly.</li> <li><strong>Automated technologies or interactions.</strong>As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy below further details.</li> <li><strong>Third parties or </strong><strong>.</strong>We may receive personal data about you from various third parties and public sources as set out below:</li> <li>Identity and Contact Data from publicly available sources such as LinkedIn and Companies House.</li> <li>Identity and Contact Data from third party Zymewire which is based outside the UK.</li> <li>Technical Data from the following parties:</li> </ul> <p>(a) analytics providers such as Google based outside the UK;</p> <p>(b) advertising networks; and</p> <p>(c) search information provider.</p> <ol start="4"> <li><a name="_Toc514158259"></a> <strong>How we use your personal data</strong></li> </ol> <p>We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:</p> <ul> <li>Where it is necessary for our (or those of a third party) and your interests and fundamental rights do not override those interests.</li> <li>Where we need to comply with a legal or regulatory obligation.</li> </ul> <p>Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.</p> <p><strong>PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA</strong></p> <p>We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.</p> <p>Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out below.</p> <p><strong>Lawful basis</strong></p> <p><strong>Legitimate Interest</strong> means the interest of our business in conducting and managing our business to enable us to give you the best service and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.</p> <p><strong>Comply with a legal or regulatory obligation</strong> means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.</p> <p> </p> <table> <tbody> <tr> <td width="196"><strong>Purpose/Activity</strong></td> <td width="149"><strong>Type of Data</strong></td> <td width="238"><strong>Lawful basis for processing including basis of legitimate interest</strong></td> </tr> <tr> <td width="196">To register you as a new customer contact</td> <td width="149">(a) Identity</p> <p>(b) Contact</p> <p>(c) Marketing and Communications</td> <td width="238">(a) Necessary for our legitimate interests</p> <p>for running and growing our business.</td> </tr> <tr> <td width="196">To manage our relationship with you which will include:</p> <p>(a) Notifying you about changes to our terms or privacy policy</p> <p>(b) Asking you to leave a review or take a survey</td> <td width="149">(a) Identity</p> <p>(b) Contact</p> <p>(c) Profile</p> <p>(d) Marketing and Communications</td> <td width="238">(a) Necessary to comply with a legal obligation.</p> <p>(b) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services).</td> </tr> <tr> <td width="196">To enable you to complete a survey or provide feedback</td> <td width="149">(a) Identity</p> <p>(b) Contact</p> <p>(c) Profile</p> <p>(d) Usage</p> <p>(e) Marketing and Communications</td> <td width="238">(a) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business).</td> </tr> <tr> <td width="196">To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)</td> <td width="149">(a) Identity</p> <p>(b) Contact</p> <p>(c) Technical</p> <p>(d) Usage</td> <td width="238">(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).</p> <p>(b) Necessary to comply with a legal obligation.</td> </tr> <tr> <td width="196">To use data analytics to improve our website, products/services, marketing, customer relationships and experiences</td> <td width="149">(a) Technical</p> <p>(b) Usage</p> <p>(c) Profile</td> <td width="238">Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy).</td> </tr> <tr> <td width="196">To make suggestions and recommendations to you about products or services that may be of interest to you</td> <td width="149">(a) Identity</p> <p>(b) Contact</p> <p>(c) Technical</p> <p>(d) Usage</p> <p>(e) Profile</p> <p>(f) Marketing and Communications</td> <td width="238">Necessary for our legitimate interests (to develop our products/services and grow our business).</td> </tr> <tr> <td width="196"></td> <td width="149"></td> <td width="238"></td> </tr> </tbody> </table> <p><strong>MARKETING</strong></p> <p>We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.</p> <p><strong>PROMOTIONAL OFFERS FROM US</strong></p> <p>We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).</p> <p>You will receive marketing communications from us if you have requested information from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have opted in to receiving that marketing.</p> <p><strong>THIRD-PARTY MARKETING</strong></p> <p>We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.</p> <p><strong>OPTING OUT</strong></p> <p>You can ask us or third parties to stop sending you marketing messages at any time contacting us at any time.</p> <p>Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of any product/service purchase, warranty registration, product/service experience or other transactions.</p> <p><strong>COOKIES</strong></p> <p>You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our <a href="https://trakcel.com/cookie-policy/">COOKIE POLICY</a>.</p> <p><strong>CHANGE OF PURPOSE</strong></p> <p>We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.</p> <p>If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.</p> <p>Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.</p> <ol start="5"> <li><a name="_Toc514158260"></a> <strong>Disclosures of your personal data</strong></li> </ol> <p>We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.</p> <ul> <li>Internal Third Parties:</li> <li>Other companies in the TrakCel Ltd Group acting as joint controllers or processors and who are based in the United Kingdom and provide IT and system administration services and undertake leadership reporting.</li> <li>External Third Parties:</li> <li>Service providers acting as processors who provide IT and system administration services including</li> <li>Professional advisers acting as processors including lawyers, bankers, auditors and insurers based in the UK and US who provide consultancy, banking, legal, insurance and accounting services.</li> <li>HM Revenue & Customs, regulators and other authorities based in the United Kingdom who require reporting of processing activities in certain circumstances.</li> <li>Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.</li> </ul> <p>We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.</p> <ol start="6"> <li><a name="_Toc514158261"></a> <strong>International transfers</strong></li> </ol> <p>We share your personal data within the TrakCel Ltd Group. This will involve transferring your data outside the UK.</p> <p>Many of our external third parties are based outside the UK so their processing of your personal data will involve a transfer of data outside the UK.</p> <p>Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:</p> <ul> <li>We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.</li> <li>Where we use certain service providers, we may use specific contracts approved by the UK which give personal data the same protection it has in the UK.</li> <li>Where we transfer your data to the US, we may transfer data to them if they have certified to and complied with the EU-US Data Privacy Framework and the UK extension. This will ensure that the level of protection for UK individuals’ personal data under UK GDPR is maintained when the personal data is transferred to the US.</li> </ul> <p>Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.</p> <ol start="7"> <li><a name="_Toc514158262"></a> <strong>Data security</strong></li> </ol> <p>We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.</p> <p>We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.</p> <ol start="8"> <li><a name="_Toc514158263"></a> <strong>Data retention</strong></li> </ol> <p><strong>How long will you use my personal data for?</strong></p> <p>We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.</p> <p>To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.</p> <p>By law we have to keep basic information about our customers (including Contact and Identity) for eight years after they cease being customers for tax and contract law purposes.</p> <p>In some circumstances you can ask us to delete your data: see <em>Request erasure</em> below for further information.</p> <p>In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.</p> <ol start="9"> <li><a name="_Toc514158264"></a> <strong>Your legal rights</strong></li> </ol> <p>Under certain circumstances, you have rights under data protection laws in relation to your personal data.</p> <p>You have the rights to:</p> <p><strong>Request access to your personal data</strong> (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.</p> <p><strong>Request correction of the personal data that we hold about you</strong>. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.</p> <p><strong>Request erasure of your personal data</strong>. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.</p> <p><strong>Object to processing of your personal data</strong> where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.</p> <p><strong>Request restriction of processing of your personal data</strong>. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.</p> <p><strong>Request the transfer of your personal data to you or to a third party</strong>. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use.</p> <p><strong>Withdraw consent at any time</strong> where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain information to you. We will advise you if this is the case at the time you withdraw your consent.</p> <p>If you wish to exercise any of the rights set out above, please contact us.</p> <p><strong>NO FEE USUALLY REQUIRED</strong></p> <p>You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.</p> <p><strong>WHAT WE MAY NEED FROM YOU</strong></p> <p>We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.</p> <p><strong>TIME LIMIT TO RESPOND</strong></p> <p>We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. 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