Creative Direction: Use Storytelling to Pitch and Sell Ideas

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to the Digital Marketing Course Category archives." href="https://daninstitute.com/courses/digital-marketing/" class="taxonomy courses" ><span property="name">Digital Marketing</span></a><meta property="position" content="3"></span> > <span property="itemListElement" typeof="ListItem"><a property="item" typeof="WebPage" title="Go to the Content Marketing Course Category archives." href="https://daninstitute.com/courses/content-marketing/" class="taxonomy courses" ><span property="name">Content Marketing</span></a><meta property="position" content="4"></span> > <span property="itemListElement" typeof="ListItem"><span property="name" class="post post-course current-item">Creative Direction: Use Storytelling to Pitch and Sell Ideas</span><meta property="url" content="https://daninstitute.com/course/digital-marketing/content-marketing/creative-direction-use-storytelling/"><meta property="position" content="5"></span> </div> </div> </div> </div> </div> <div class="intro-content"> <div 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class="lazyload "> </div> <div class="col-xl-6 col-lg-8 col-md-8 col-sm-12 col-12 d-flex flex-column align-items-md-end align-items-center justify-content-center text-md-right text-center"> <h1 class="content-head mb-5">Creative Direction: Use Storytelling to Pitch and Sell Ideas</h1> <div class="discount-code"> <svg class="icon"> <use xlink:href="#cf-icon-discount"></use> </svg> Discount code: <strong>DANINSTITUTE-10</strong> </div> <a href="https://www.domestika.org/en/courses/3176-creative-direction-use-storytelling-to-pitch-and-sell-ideas?atag=3f751e&utm_medium=affiliates&utm_source=daninstitute_3f751e" target="_blank" rel="nofollow" class="btn btn-primary px-5 py-2 text-center text-uppercase w-auto mt-4">VISIT WEBSITE</a> </div> </div> </div> </div> <div class="intro-bg intro-bg-v2" style="background-color:#fc4f4b"> </div> </div> </section> <section class="course-single-section block-array-bg-01 block-array-left content-section py-5"> <div class="container-fluid"> <div class="row"> <div class="col-xl-10 offset-xl-1"> <div class="row"> <div class="col-lg-6"> <h1>Course Overview</h1> <p>The instructor, Ray Smiling, talks through the creative career that has seen him work with a number of global brands along with the influences that inspire his projects, from designers to fellow directors.</p> <p>In this course, he teaches you how to go from a blank page to a creative pitch, and sell powerful ideas to clients and collaborators alike.</p> <p>You will dive into what a brief looks like before learning how to understand an audience in order to generate ideas with them in mind. Discover how to connect the problem determined by a brief to a wider insight that relates to the world we live in.</p> <span class="cp-load-after-post"></span> </div> <div class="col-lg-6 mt-lg-0 mt-3"> <div class="box course-detail-box"> <div class="course-box-head"> Offered by </div> <div class="course-box-content"> <div class="box-img"><noscript><img decoding="async" alt="domestika-online-course-provider-logo" data-src="https://sp-ao.shortpixel.ai/client/to_auto,q_lossy,ret_img/https://daninstitute.com/wp-content/uploads/2020/10/domestika-online-course-provider-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" src="https://sp-ao.shortpixel.ai/client/to_auto,q_lossy,ret_img/https://daninstitute.com/wp-content/uploads/2020/10/domestika-online-course-provider-logo.jpg" alt="domestika-online-course-provider-logo" /></noscript></noscript><img decoding="async" class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://sp-ao.shortpixel.ai/client/to_auto,q_lossy,ret_img/https://daninstitute.com/wp-content/uploads/2020/10/domestika-online-course-provider-logo.jpg" alt="domestika-online-course-provider-logo" /></div> <div class="box-content"> <h6 class="mb-2">Created by</h6><p>Domestika</p><h6 class="mb-2 mt-4">Instructors</h6><p>Ray Smiling</p> <span class="cp-load-after-post"></span> </div> </div> </div> </div> </div> <div class="row mt-5"> <div class="col-lg-6 order-lg-1 order-2"><div class="course-features"> <div class="course-feature-item"> <div class="feature-icon"> <div class="icon-wrap"> <svg class="icon"> <use xlink:href="#cf-100-Online"></use> </svg> </div> </div> <div class="feature-info"> <h5 class="color-secondary mb-1">%100 Online</h5> <p class="mb-0">Online Learning</p> </div> </div> <div class="course-feature-item"> <div class="feature-icon"> <div class="icon-wrap"> <svg class="icon"> <use xlink:href="#cf-icon-certificate"></use> </svg> </div> </div> <div class="feature-info"> <h5 class="color-secondary mb-1">Certificate</h5> <p class="mb-0">Available</p> </div> </div> <div class="course-feature-item"> <div class="feature-icon"> <div class="icon-wrap"> <svg class="icon"> <use xlink:href="#cf-icon-level"></use> </svg> </div> </div> <div class="feature-info"> <h5 class="color-secondary mb-1">Level</h5> <p class="mb-0">Beginner</p> </div> </div> <div class="course-feature-item"> <div class="feature-icon"> <div class="icon-wrap"> <svg class="icon"> <use xlink:href="#cf-Language"></use> </svg> </div> </div> <div class="feature-info"> <h5 class="color-secondary mb-1">Language</h5> <p class="mb-0">English</p> </div> </div> <div class="course-feature-item"> <div class="feature-icon"> <div class="icon-wrap"> <svg class="icon"> <use xlink:href="#cf-Demands"></use> </svg> </div> </div> <div class="feature-info"> <h5 class="color-secondary mb-1">Lessons</h5> <p class="mb-0">22 Lessons</p> </div> </div> <div class="course-feature-item"> <div class="feature-icon"> <div class="icon-wrap"> <svg class="icon"> <use xlink:href="#cf-icon-duration"></use> </svg> </div> </div> <div class="feature-info"> <h5 class="color-secondary mb-1">Duration</h5> <p class="mb-0">1h 43m</p> </div> </div> </div></div> <div class="col order-lg-2 order-1 mb-lg-0 mb-4"> <div class="course-benefit-box"> <div class="benefit-box-content"> <h4>In this course, you’ll learn;</h4> <ul> <li>Identify a Problem.</li> <li>Creating the Pitch</li> <li>Generating a Concept</li> <li>Selling Your Ideas.</li> </ul> <span class="cp-load-after-post"></span> </div> </div> </div> </div> </div> </div> </div> </section> <section class="course-single-banner-section"> <div class="container-fluid"> <div class="row"> <div class="col-xl-10 offset-xl-1"> <div class="course-banner p-4"> <div class="banner-title">Learn the latest digital skills online from anywhere in the world.</div><div class="discount-code"><svg class="icon"><use xlink:href="#cf-icon-discount"></use></svg><span>Discount code: <strong>DANINSTITUTE-10</strong></span></div><a href="https://www.domestika.org/en/courses/3176-creative-direction-use-storytelling-to-pitch-and-sell-ideas?atag=3f751e&utm_medium=affiliates&utm_source=daninstitute_3f751e" target="_blank" rel="nofollow" class="btn btn-primary px-2 py-2 text-center text-uppercase w-auto">VISIT WEBSITE</a> </div> </div> </div> </div> </section> <section class="category-content-section back-grey pt-5"> <div class="container-fluid block-array-bg-02"> <div class="row pt-5"> <div class="col-xl-10 offset-xl-1"> <div class="line-section-header d-flex align-items-center justify-content-start py-4"> <noscript><img decoding="async" alt="dan-icon" data-src="https://daninstitute.com/wp-content/themes/fm-theme-2020/images/logo-icon-daninstitute.svg" class="back-grey lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" src="https://daninstitute.com/wp-content/themes/fm-theme-2020/images/logo-icon-daninstitute.svg" class="back-grey" alt="dan-icon"></noscript></noscript><img decoding="async" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://daninstitute.com/wp-content/themes/fm-theme-2020/images/logo-icon-daninstitute.svg" class="lazyload back-grey" alt="dan-icon"> <h2 class="mb-0">Other Courses of Domestika</h2> </div> </div> </div> <div class="row mt-5 pb-5"> <div class="col-xl-10 offset-xl-1"> <div class="d-lg-block d-none"> <div class="row"> <div class="col-lg-6"> <div class="card box flex-fill rounded-0 border-0 mb-5"> <div class="card-body d-flex align-items-center py-4 pb-md-4 pb-5"> <div class="row flex-fill"> <div class="col-md-4 d-flex flex-column align-items-center justify-content-between mb-md-0 mb-3"> <div class="flex-fill d-flex align-items-center justify-content-center"> <a href="https://www.domestika.org/en/courses/2130-contemporary-brand-identity-using-verbal-and-visual-branding?atag=3f751e&utm_medium=affiliates&utm_source=daninstitute_3f751e" target="_blank" rel="nofollow"> <noscript><img decoding="async" alt="Contemporary Brand Identity: Using Verbal and Visual Branding" data-src="https://sp-ao.shortpixel.ai/client/to_auto,q_lossy,ret_img/https://daninstitute.com/wp-content/uploads/2020/10/domestika-online-course-provider-logo.jpg" class="img-fluid lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="Contemporary Brand Identity: Using Verbal and Visual Branding" data-src="https://sp-ao.shortpixel.ai/client/to_auto,q_lossy,ret_img/https://daninstitute.com/wp-content/uploads/2020/10/domestika-online-course-provider-logo.jpg" class="img-fluid lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" src="https://sp-ao.shortpixel.ai/client/to_auto,q_lossy,ret_img/https://daninstitute.com/wp-content/uploads/2020/10/domestika-online-course-provider-logo.jpg" class="img-fluid" alt="Contemporary Brand Identity: Using Verbal and Visual Branding"></noscript></noscript></noscript><img decoding="async" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://sp-ao.shortpixel.ai/client/to_auto,q_lossy,ret_img/https://daninstitute.com/wp-content/uploads/2020/10/domestika-online-course-provider-logo.jpg" class="lazyload img-fluid" alt="Contemporary Brand Identity: Using Verbal and Visual Branding"> </a> </div> <div class="text-secondary text-center"></div> </div> <div class="col-md-8 d-flex align-items-center"> <div class="card-block"> <h4 class="card-title"> <a class="color-link" href="https://www.domestika.org/en/courses/2130-contemporary-brand-identity-using-verbal-and-visual-branding?atag=3f751e&utm_medium=affiliates&utm_source=daninstitute_3f751e" target="_blank" rel="nofollow">Contemporary Brand Identity: Using Verbal and Visual Branding</a> </h4> This course is definitely for anyone who would like to explore the strategic side of branding and for creatives who want to expand their understanding of brand identity. Start with getting to know Michael, hear about his career before starting his branding consultancy company thirty years ago. 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