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You will be working on <a href="https://www.leap-hr.com/leap-searchlight/">Searchlight</a>, a subscription-based business information product that nurtures year-round online communities within the HR function across different industries.</p><p>You will create and deliver the marketing strategy for Searchlight and execute creative multichannel marketing campaigns, and utilize the full marketing mix to exceed lead generation, conversion, and revenue targets.</p><p></p><p><strong>Responsibilities: </strong></p><p>Campaign Development &amp; Execution:</p><ul> <li>Managing Searchlight’s marketing strategy to ensure that we target new members, retain our current members, and grow their lifetime value.</li> <li>Develop and implement dynamic and creative marketing campaigns from ideation to execution.</li> <li>Effective email marketing, copy writing, data segmentation and use through our email automation platform.</li> <li>Manage and utilize the content created by our networks from our Delivery team for lead generation.</li> <li>Autonomy over marketing budget allocation for each network.</li> <li>Create and oversee all marketing materials, from website banners to product brochures.</li> </ul><p>Digital Presence:</p><ul> <li>Manage and innovate the Searchlight network websites.</li> <li>Define and deliver an engaging social media strategy across LinkedIn and Twitter.</li> <li>Experiment with organic and paid acquisition channels, including content creation, content curation, Google Ads campaigns and LinkedIn Ads campaigns.</li> <li>Leverage affiliate marketing through our network members, strategy advisors, sponsors, media partners and associations.</li> </ul><p>Performance &amp; Customer Analysis:</p><ul> <li>Evaluate campaign performance against KPIs and use insights to drive improvements.</li> <li>Engage in project meetings to update the Searchlight team with progress of marketing activities and reporting on performance that will elicit positive campaign outcomes.</li> </ul><p>Collaboration:</p><ul> <li>Enhance brand visibility by working closely with stakeholders across Hanson Wade Group’s product offerings, including Beacon and Conferences.</li> <li>Collaborate closely with the Divisional Head of Marketing to elevate marketing standards and best practice.</li> </ul><p><br></p><p><strong>Knowledge, Skills &amp; Abilities:</strong></p><ul> <li>Displays consistently high attention-to-detail with minimal feedback required</li> <li>Able to juggle conflicting priorities and manage stakeholders</li> <li>Proactively provides optimised feedback, shares information positively, welcomes views of others, and is confident presenting to small groups</li> <li>Collaborates effectively with Searchlight project team</li> <li>Generates alternative solutions when solving problems, proactively addresses challenges on campaigns, and asks the right questions</li> <li>Thinks flexibly, and remains calm when facing changing circumstances</li> <li>Demonstrates can-do attitude, resilience and initiative</li> <li>Makes consistently good commercial decisions and demonstrates a level of autonomy in decision-making</li> <li>Influences the marketing strategy and autonomously executes the marketing plan with consistent results across networks, able to provide analytical insight into numbers with corresponding actions, and communicates the "why"</li> <li>Demonstrates continuous improvement mentality on campaigns and personal effectiveness</li> <li>Aware of own feelings and behavioural style, recognises they may be different to those of others, and mitigates against personal weaknesses</li> <li>Understands and articulates our company, division, and department missions</li> <li>Embodies our cultural values and nurtures them in others</li> </ul><p><strong><br></strong></p><p><strong>Education &amp; Experience:</strong></p><ul> <li>2.1 or above degree in any subject</li> <li>Minimum 2 years’ experience in Account-Based Marketing</li> <li>Proficient at creating and updating website on platforms such as WordPress</li> <li>Experience using marketing automation platforms such as Marketo, Hubspot, Parot, Marketing Cloud etc</li> <li>Proficiency with Microsoft Office 365</li> </ul><p><strong><br></strong></p><p><strong>Desirable Experience:</strong></p><ul> <li>Experience with Marketo (marketing automation platform) and Salesforce (CRM)</li> <li>Hands-on experience with Google Analytics, Google Tag Manager and Google Search Console</li> <li>Additional marketing qualifications or online courses</li> <li>A self-starter with experience in a start-up environment</li> </ul><p></p><p><strong>Why Choose Us?</strong><br></p><ul> <ul> <li>We offer well-being bonuses such as a personal learning budget, mindfulness sessions in the office, employee assistance programme and well-being champions</li> <li>Private health and life insurance</li> <li>Hybrid working arrangement – <strong>1/2 days a week in the office</strong> </li> <li>A range of different social clubs such as, book club, parents support network, five-a-side, chess club and more…</li> <li>1 extra day of annual leave each year, up to 30 days of annual leave (not including public holidays)</li> <li>Access to our Wader Hub benefits platform which include, retail, gym, hospitality, and wellness discounts</li> <li>Volunteer day (we offer all our employees the chance to take a day on us to get out there and do some good!)</li> <li>Monthly awards and social events (we’re talking sports days, karaoke nights, theatre trips, cooking courses, you name it!)</li> <li>Sabbatical options after 2 and 5 years</li> <li>Opportunities for professional education sponsorship</li> <li>Access to individual career coaching to develop your career from day one</li> </ul> </ul><p><br></p><p><strong>Please note: we cannot provide sponsorship for this role.</strong></p><p><strong>Please note: this is a fixed term contract <br></strong></p>", "identifier": { "@type": "PropertyValue", "name": "Hanson Wade Group", "value": "5216110" }, "datePosted": "2024-11-19T09:01:28+00:00", "employmentType": "FULL_TIME", "hiringOrganization": { "@type": "Organization", "name": "Hanson Wade Group", "logo": "https://images.teamtailor-cdn.com/images/s3/teamtailor-production/logotype-v3/image_uploads/1e4793a9-8890-4910-b253-43e22d7ef42a/original.png", "sameAs": "https://careers.hansonwadegroup.com" }, "jobLocation": [{"@type":"Place","address":{"streetAddress":"SW1W 0AU","addressLocality":"London","postalCode":"SW1W 0AU","addressCountry":"GB","addressRegion":"London","@type":"PostalAddress"}}] } </script> <main class="flex flex-col flex-grow" data-controller="careersite--jobs--form-overlay" data-careersite--jobs--form-overlay-job-id-value="5216110" data-careersite--jobs--form-overlay-job-application-url-value="https://careers.hansonwadegroup.com/jobs/5216110-subscription-senior-marketing-executive-maternity-cover/applications/new"> <header class="header z-career-header flex w-full h-20 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hover:bg-company-secondary hover:text-company-secondary last:mb-0 mb-1 rounded-xs" rel="noopener" data-common--dropdown-target="menuItem" data-event-tracking="click" data-event-category="Sharing" data-event-name="Email: job preview" data-event-label="https://careers.hansonwadegroup.com/jobs/5216110-subscription-senior-marketing-executive-maternity-cover" href="mailto:?subject=Check out this job at Hanson Wade Group&body=I found this job and thought I should share it with you:%0D%0A%0D%0Ahttps://careers.hansonwadegroup.com/jobs/5216110-subscription-senior-marketing-executive-maternity-cover"> <span class="flex items-center"> <i class="fas fa-envelope size-6"></i> <span class="mx-3">Mail</span> </span> </a> </div></div></div> </div> </header> <section class="block-cover w-full bg-cover sm:bg-fixed bg-center bg-company-secondary-fallback text-company-secondary pt-[90px] lg:h-screen relative" style="color: #FFFFFF !important" data-controller="blocks--cover--scroll" data-blocks--cover--scroll-smooth-scroll-class="scroll-smooth" data-careersite--jobs--form-overlay-target="cover"> <div class="relative flex flex-col items-center justify-center w-full px-4 text-lg text-center z-career-block-content h-full"> <div class="relative md:max-w-[75%] w-full pb-[130px]" data-variableTextWrapper=""> <div class="w-full mb-8 text-sm font-bold tracking-widest text-center uppercase"> <span>Hanson Wade Group</span> <span class="mx-[2px]">·</span> <span class="inline-flex items-center gap-x-2"> Hybrid Remote <i class="w-4 h-5 text-xs fas fa-wifi"></i> </span> </div> <h1 class="font-company-header hyphens-auto text-[35px] md:text-6xl lg:text-[72px] leading-tight" data-controller="fit-title">Subscription Senior Marketing Executive - Maternity Cover</h1> <div class="mt-10"> <button role="button" class="careersite-button min-w-[220px] group min-w-[220px] bg-opacity-100 careersite-button--secondary" data-action="click->careersite--jobs--form-overlay#showFormOverlay" data-careersite--jobs--form-overlay-target="coverButton"> <span class="flex items-center justify-center gap-x-3"> <span class="truncate">Apply for this job</span> </span> </button> </div> </div></div> <div class="absolute inset-0 z-career-block-overlay"></div> <button class="hidden lg:block z-career-block-content absolute hover:opacity-75 rounded-full bottom-10 left-half transform -translate-x-1/2 focus-visible-company-secondary" data-action="click->blocks--cover--scroll#handleScrollDown" title="Scroll to content"> <i class="text-[48px] fal fa-circle-chevron-down size-12"></i> </button></section> <section class="pt-20 pb-12 block-px company-links"> <div class="mx-auto max-w-[750px] prose font-company-body overflow-hidden break-words [&_ol_li_li]:list-[lower-alpha]" data-controller="careersite--responsive-video"> <p>We are looking for an experience marketer to join our team for a <strong>1-year maternity cover</strong>. You will be working on <a href="https://www.leap-hr.com/leap-searchlight/">Searchlight</a>, a subscription-based business information product that nurtures year-round online communities within the HR function across different industries.</p><p>You will create and deliver the marketing strategy for Searchlight and execute creative multichannel marketing campaigns, and utilize the full marketing mix to exceed lead generation, conversion, and revenue targets.</p><p></p><p><strong>Responsibilities: </strong></p><p>Campaign Development & Execution:</p><ul> <li>Managing Searchlight’s marketing strategy to ensure that we target new members, retain our current members, and grow their lifetime value.</li> <li>Develop and implement dynamic and creative marketing campaigns from ideation to execution.</li> <li>Effective email marketing, copy writing, data segmentation and use through our email automation platform.</li> <li>Manage and utilize the content created by our networks from our Delivery team for lead generation.</li> <li>Autonomy over marketing budget allocation for each network.</li> <li>Create and oversee all marketing materials, from website banners to product brochures.</li> </ul><p>Digital Presence:</p><ul> <li>Manage and innovate the Searchlight network websites.</li> <li>Define and deliver an engaging social media strategy across LinkedIn and Twitter.</li> <li>Experiment with organic and paid acquisition channels, including content creation, content curation, Google Ads campaigns and LinkedIn Ads campaigns.</li> <li>Leverage affiliate marketing through our network members, strategy advisors, sponsors, media partners and associations.</li> </ul><p>Performance & Customer Analysis:</p><ul> <li>Evaluate campaign performance against KPIs and use insights to drive improvements.</li> <li>Engage in project meetings to update the Searchlight team with progress of marketing activities and reporting on performance that will elicit positive campaign outcomes.</li> </ul><p>Collaboration:</p><ul> <li>Enhance brand visibility by working closely with stakeholders across Hanson Wade Group’s product offerings, including Beacon and Conferences.</li> <li>Collaborate closely with the Divisional Head of Marketing to elevate marketing standards and best practice.</li> </ul><p><br></p><p><strong>Knowledge, Skills & Abilities:</strong></p><ul> <li>Displays consistently high attention-to-detail with minimal feedback required</li> <li>Able to juggle conflicting priorities and manage stakeholders</li> <li>Proactively provides optimised feedback, shares information positively, welcomes views of others, and is confident presenting to small groups</li> <li>Collaborates effectively with Searchlight project team</li> <li>Generates alternative solutions when solving problems, proactively addresses challenges on campaigns, and asks the right questions</li> <li>Thinks flexibly, and remains calm when facing changing circumstances</li> <li>Demonstrates can-do attitude, resilience and initiative</li> <li>Makes consistently good commercial decisions and demonstrates a level of autonomy in decision-making</li> <li>Influences the marketing strategy and autonomously executes the marketing plan with consistent results across networks, able to provide analytical insight into numbers with corresponding actions, and communicates the "why"</li> <li>Demonstrates continuous improvement mentality on campaigns and personal effectiveness</li> <li>Aware of own feelings and behavioural style, recognises they may be different to those of others, and mitigates against personal weaknesses</li> <li>Understands and articulates our company, division, and department missions</li> <li>Embodies our cultural values and nurtures them in others</li> </ul><p><strong><br></strong></p><p><strong>Education & Experience:</strong></p><ul> <li>2.1 or above degree in any subject</li> <li>Minimum 2 years’ experience in Account-Based Marketing</li> <li>Proficient at creating and updating website on platforms such as WordPress</li> <li>Experience using marketing automation platforms such as Marketo, Hubspot, Parot, Marketing Cloud etc</li> <li>Proficiency with Microsoft Office 365</li> </ul><p><strong><br></strong></p><p><strong>Desirable Experience:</strong></p><ul> <li>Experience with Marketo (marketing automation platform) and Salesforce (CRM)</li> <li>Hands-on experience with Google Analytics, Google Tag Manager and Google Search Console</li> <li>Additional marketing qualifications or online courses</li> <li>A self-starter with experience in a start-up environment</li> </ul><p></p><p><strong>Why Choose Us?</strong><br></p><ul> <ul> <li>We offer well-being bonuses such as a personal learning budget, mindfulness sessions in the office, employee assistance programme and well-being champions</li> <li>Private health and life insurance</li> <li>Hybrid working arrangement – <strong>1/2 days a week in the office</strong> </li> <li>A range of different social clubs such as, book club, parents support network, five-a-side, chess club and more…</li> <li>1 extra day of annual leave each year, up to 30 days of annual leave (not including public holidays)</li> <li>Access to our Wader Hub benefits platform which include, retail, gym, hospitality, and wellness discounts</li> <li>Volunteer day (we offer all our employees the chance to take a day on us to get out there and do some good!)</li> <li>Monthly awards and social events (we’re talking sports days, karaoke nights, theatre trips, cooking courses, you name it!)</li> <li>Sabbatical options after 2 and 5 years</li> <li>Opportunities for professional education sponsorship</li> <li>Access to individual career coaching to develop your career from day one</li> </ul> </ul><p><br></p><p><strong>Please note: we cannot provide sponsorship for this role.</strong></p><p><strong>Please note: this is a fixed term contract <br></strong></p> </div> </section> <section class="pb-20 block-px"> <div class="px-8 mx-auto max-w-[856px] w-full bg-company-primary-text bg-opacity-3 rounded py-12"> <dl class="md:max-w-[70%] mx-auto text-md gap-y-0 md:gap-y-5 flex flex-wrap flex-col md:flex-row company-links"> <dt class="w-full font-semibold md:w-half">Locations</dt> <dd class="w-full mb-8 break-words md:mb-0 md:w-half md:ltr:pl-16 md:rtl:pr-16"> <a href="https://careers.hansonwadegroup.com/locations/hanson-wade-group">Hanson Wade Group</a> </dd> <dt class="w-full font-semibold md:w-half">Remote status</dt> <dd class="w-full mb-8 break-words md:mb-0 md:w-half md:ltr:pl-16 md:rtl:pr-16"> Hybrid Remote </dd> </dl> </div></section> <section id="section-14408237" style="--block-base-text-color: var(--company-primary-text-color);--block-base-link-color: var(--company-link-color);--block-base-background-color: var(--company-primary-bg-color);--block-base-highlight-color: var(--company-color);" class="block--recruiter bg-company-primary text-company-primary" data-section-route="section" 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