Schedule 2024 | Marketing Analytics & Data Science

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Please contact the support staff, if this message persists.","error_application_not_found":"Could not get application id (mobile app's event id)...","error_could_not_sync":"Changes could NOT be synced from the mobile app!","error_main_load_failure":"There was a problem loading this page. If the refresh\/reload button doesn't clear this message, please contact the Support Team (event-app-support@ubm.com). Expect limited functionality of the schedule if this message persists. Sorry for the inconvenience.","error_auto_login_failure":"Automatic log-in failed. 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data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-no"> <div class="has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-01cf218" data-id="01cf218" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c79810b img-no-fade elementor-widget elementor-widget-raven-site-logo" data-id="c79810b" data-element_type="widget" data-widget_type="raven-site-logo.default"> <div class="elementor-widget-container"> <div class="raven-widget-wrapper"> <div class="raven-site-logo raven-site-logo-customizer"> <a class="raven-site-logo-link" href="https://madsconference.com"> <picture><img src="https://madsconference.com/wp-content/uploads/2023/03/MADS_Final_Web.png" alt="MADS" data-no-lazy="1"></img></picture> </a> </div> </div> </div> </div> </div> </div> <div class="has_eae_slider elementor-column 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menu-item-type-custom menu-item-object-custom menu-item-32692"><a target="_blank" rel="noopener noreferrer" href="https://schedule.madsconference.com/" class="raven-submenu-item raven-link-item ">View Schedule</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-32131"><a href="https://madsconference.com/speakers/" class="raven-menu-item raven-link-item ">Speakers</a> <ul class="0 sub-menu raven-submenu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-32132"><a href="https://madsconference.com/speakers/" class="raven-submenu-item raven-link-item ">Speaker List</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30564"><a href="https://madsconference.com" class="raven-menu-item raven-link-item ">Attend</a> <ul class="0 sub-menu raven-submenu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30565"><a href="https://madsconference.com/who-should-attend-the-conference/" class="raven-submenu-item raven-link-item ">Why Attend</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30566"><a href="https://madsconference.com/faq-mads-conference/see-whos-attending/" class="raven-submenu-item raven-link-item ">See Who Attends</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30567"><a href="https://madsconference.com/justify-your-trip-4/" class="raven-submenu-item raven-link-item ">Justify Your Trip</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30569"><a href="https://madsconference.com" class="raven-menu-item raven-link-item ">Plan Your Visit</a> <ul class="0 sub-menu raven-submenu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-33455"><a href="https://madsconference.com/happenings/" class="raven-submenu-item raven-link-item ">Networking & Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30570"><a href="https://madsconference.com/faq-mads-conference/" class="raven-submenu-item raven-link-item ">FAQ</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30575"><a href="https://madsconference.com/contact-us/" class="raven-submenu-item raven-link-item ">Contact Us</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-30576"><a href="https://madsconference.com/sponsorship-opportunities/" class="raven-menu-item raven-link-item ">Sponsor</a> <ul class="0 sub-menu raven-submenu"> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-30577"><a href="https://madsconference.com/sponsorship-opportunities/" class="raven-submenu-item raven-link-item ">Become a Sponsor</a></li> </ul> </li> </ul> </nav> <div class="raven-nav-menu-toggle"> <div class="raven-nav-menu-toggle-button "> <span class="fa fa-bars"></span> </div> </div> <nav class="raven-nav-icons-hidden-desktop raven-nav-icons-hidden-tablet raven-nav-icons-hidden-mobile raven-nav-menu-mobile raven-nav-menu-dropdown"> <div class="raven-container"> <ul id="menu-mobile-d601fbf" class="raven-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-34233"><a href="https://madsconference.com/digital-pass/" class="raven-menu-item raven-link-item ">REGISTER FOR A DIGITAL PASS</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor current-menu-parent menu-item-has-children menu-item-30559"><a target="_blank" rel="noopener noreferrer" href="https://schedule.madsconference.com/" class="raven-menu-item raven-link-item ">Agenda</a> <ul class="0 sub-menu raven-submenu"> <li class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-28013 current_page_item menu-item-32691"><a href="https://madsconference.com/program-overview/" aria-current="page" class="raven-submenu-item raven-link-item raven-menu-item-active">Program Overview</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32692"><a target="_blank" rel="noopener noreferrer" href="https://schedule.madsconference.com/" class="raven-submenu-item raven-link-item ">View Schedule</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-32131"><a href="https://madsconference.com/speakers/" class="raven-menu-item raven-link-item ">Speakers</a> <ul class="0 sub-menu raven-submenu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-32132"><a href="https://madsconference.com/speakers/" class="raven-submenu-item raven-link-item ">Speaker List</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30564"><a href="https://madsconference.com" class="raven-menu-item raven-link-item ">Attend</a> <ul class="0 sub-menu raven-submenu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30565"><a href="https://madsconference.com/who-should-attend-the-conference/" class="raven-submenu-item raven-link-item ">Why Attend</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30566"><a href="https://madsconference.com/faq-mads-conference/see-whos-attending/" class="raven-submenu-item raven-link-item ">See Who Attends</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30567"><a href="https://madsconference.com/justify-your-trip-4/" class="raven-submenu-item raven-link-item ">Justify Your Trip</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30569"><a href="https://madsconference.com" class="raven-menu-item raven-link-item ">Plan Your Visit</a> <ul class="0 sub-menu raven-submenu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-33455"><a href="https://madsconference.com/happenings/" class="raven-submenu-item raven-link-item ">Networking & Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30570"><a href="https://madsconference.com/faq-mads-conference/" class="raven-submenu-item raven-link-item ">FAQ</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30575"><a href="https://madsconference.com/contact-us/" class="raven-submenu-item raven-link-item ">Contact Us</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-30576"><a href="https://madsconference.com/sponsorship-opportunities/" class="raven-menu-item raven-link-item ">Sponsor</a> <ul class="0 sub-menu raven-submenu"> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-30577"><a href="https://madsconference.com/sponsorship-opportunities/" class="raven-submenu-item raven-link-item ">Become a Sponsor</a></li> </ul> </li> </ul> </div> </nav> </div> </div> </div> </div> </div> </section> </div> </header> <script type="text/javascript"> $(document).ready(function () { $('#top-bar-inner li.leaf').removeClass('active-trail').removeClass('active'); $('#top-bar-inner li.leaf a').removeClass('active-trail').removeClass('active'); }); </script>  <div class="container" id="sb5">  <div class="row"> <div class="col-md-12"> <h1>Schedule 2024</h1> <div class="sb5-disclaimer"> <p> Use the filters to find the speakers and sessions that present solutions to your greatest analytics and data science challenges and plan your personal MADS Conference experience. </p> </ br></ br> <p>Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.</p> </div> </div> </div>   <div class="row"> <div class="col-lg-12"> <div class="text-right sb5-options"> <a id="sb5-sign-in-link" data-toggle="modal" data-target="#sb5-sign-in">Sign In</a> <span class="signin_create_divider"> | </span> <a id="sb5-create-account-link" data-toggle="modal" data-target="#sb5-create-account">Create Account</a> <span class="signin_create_divider"> | </span> <a data-toggle="modal" data-target="#sb5-export"> <span class="fas fa-file-export" aria-hidden="true"></span> Export </a><span class="help_divider"> | </span> <a href="https://schedule.madsconference.com/help" id="help_link">Need Help?</a> </div> </div> </div>  <div class="row"> <div class="col-lg-3 sb5-left-side-button">  <form class="form-inline d-md-block" id="sb5-search-form" method="get"> <div class="input-group"> <input type="text" class="form-control" id="search_input" name="search_input" placeholder="Search All Content"> <span class="input-group-prepend"> <button class="btn btn-secondary" type="submit" id="sb5-search-button">Search</button> </span> </div> </form>   <a href="/sessions" class="btn btn-primary sb5_button active btn-md btn-block" id="sb5-all-sessions-button" >All Sessions</a> <a href="/speakers" class="btn btn-primary sb5_button btn-md btn-block" id="sb5-all-speakers-button" >Speakers</a> <a href="/sessions/my-schedule" class="btn sb5_button btn-primary btn-md btn-block" id="sb5-my-schedule-button"><span class="fas fa-star" aria-hidden="true"></span> My Schedule</a>  <button type="button" class="btn btn-default btn-md btn-block d-block d-md-block d-lg-none sb5-mobile-filter-button" data-toggle="modal" data-target="#sb5-mobile-filters">Filters</button> <div class="sb5-left-sections sb5-view-sessions"> <h4>View Sessions As:</h4> <a href=""> <span class="fas fa-th-list" aria-hidden="true"></span>List </a> <a href=""> <span class="fas fa-th" aria-hidden="true"></span>Grid </a> </div> <form class="d-lg-block sb5-session-list-filters" id="sb5-list-filters" >  <div class="sb5-left-sections" id="sb5-list-filters-pass_type"> <h4>Pass Type</h4> <div class="sb5-select-clear-all-link"> <a href="#" class="select_all" filterName="pass_type">Select All</a> | <a href="#" class="clear_all" filterName="pass_type">Clear</a> </div> <div class="form-check"> <label class="form-check-label" for="pass_type_all_access_pass_checkbox"> <input id="pass_type_all_access_pass_checkbox" name="passid[]" value="6" class="form-check-input pass_type_checkboxes filter_checkboxes" type="checkbox"> <a id="cbl_pass_type_all_access_pass" class="sb5-checkbox-filter-label" href="/pass-type/all-access-pass" checkboxid="pass_type_all_access_pass_checkbox" >All Access Pass</a> </label> </div> <div class="form-check"> <label class="form-check-label" for="pass_type_digital_pass_checkbox"> <input id="pass_type_digital_pass_checkbox" name="passid[]" value="474" class="form-check-input pass_type_checkboxes filter_checkboxes" type="checkbox"> <a id="cbl_pass_type_digital_pass" class="sb5-checkbox-filter-label" href="/pass-type/digital-pass" checkboxid="pass_type_digital_pass_checkbox" >Digital Pass</a> </label> </div> <div class="form-check"> <label class="form-check-label" for="pass_type_main_conference_pass_checkbox"> <input id="pass_type_main_conference_pass_checkbox" name="passid[]" value="7" class="form-check-input pass_type_checkboxes filter_checkboxes" type="checkbox"> <a id="cbl_pass_type_main_conference_pass" class="sb5-checkbox-filter-label" href="/pass-type/main-conference-pass" checkboxid="pass_type_main_conference_pass_checkbox" >Main Conference Pass</a> </label> </div> </div>  <div class="sb5-left-sections" id="sb5-list-filters-theme"> <h4>Theme</h4> <div class="sb5-select-clear-all-link"> <a href="#" class="select_all" filterName="theme">Select All</a> | <a href="#" class="clear_all" filterName="theme">Clear</a> </div> <div class="form-check"> <label class="form-check-label" for="theme_marketing_analytics_checkbox"> <input id="theme_marketing_analytics_checkbox" name="themeid[]" value="646" class="form-check-input theme_checkboxes filter_checkboxes" type="checkbox"> <a id="cbl_theme_marketing_analytics" class="sb5-checkbox-filter-label" href="/filter-type/theme/marketing-analytics" checkboxid="theme_marketing_analytics_checkbox" >Marketing Analytics</a> </label> </div> <div class="form-check"> <label class="form-check-label" for="theme_data_science_checkbox"> <input id="theme_data_science_checkbox" name="themeid[]" value="648" class="form-check-input theme_checkboxes filter_checkboxes" type="checkbox"> <a id="cbl_theme_data_science" class="sb5-checkbox-filter-label" href="/filter-type/theme/data-science" checkboxid="theme_data_science_checkbox" >Data Science</a> </label> </div> </div>  <div class="sb5-left-sections" id="sb5-list-filters-session_type"> <h4>Session Type</h4> <div class="sb5-select-clear-all-link"> <a href="#" class="select_all" filterName="session_type">Select All</a> | <a href="#" class="clear_all" filterName="session_type">Clear</a> </div> <div class="form-check"> <label class="form-check-label" for="session_type_registration_checkbox"> <input id="session_type_registration_checkbox" name="typeid[]" value="312" class="form-check-input session_type_checkboxes filter_checkboxes" type="checkbox"> <a id="cbl_session_type_registration" class="sb5-checkbox-filter-label" href="/filter-type/session-type/registration" checkboxid="session_type_registration_checkbox" >Registration</a> </label> </div> <div class="form-check"> <label class="form-check-label" for="session_type_session_checkbox"> <input id="session_type_session_checkbox" name="typeid[]" value="1" class="form-check-input session_type_checkboxes filter_checkboxes" type="checkbox"> <a id="cbl_session_type_session" class="sb5-checkbox-filter-label" href="/filter-type/session-type/session" checkboxid="session_type_session_checkbox" >Session</a> </label> </div> <div class="form-check"> <label class="form-check-label" for="session_type_keynote_checkbox"> <input id="session_type_keynote_checkbox" name="typeid[]" value="5" class="form-check-input session_type_checkboxes filter_checkboxes" type="checkbox"> <a id="cbl_session_type_keynote" class="sb5-checkbox-filter-label" href="/filter-type/session-type/keynote" checkboxid="session_type_keynote_checkbox" >Keynote</a> </label> </div> <div class="form-check"> <label class="form-check-label" for="session_type_networking_checkbox"> <input id="session_type_networking_checkbox" name="typeid[]" value="190" class="form-check-input session_type_checkboxes filter_checkboxes" type="checkbox"> <a id="cbl_session_type_networking" class="sb5-checkbox-filter-label" href="/filter-type/session-type/networking" checkboxid="session_type_networking_checkbox" >Networking</a> </label> </div> <div class="form-check"> <label class="form-check-label" for="session_type_workshop_checkbox"> <input id="session_type_workshop_checkbox" name="typeid[]" value="4" class="form-check-input session_type_checkboxes filter_checkboxes" type="checkbox"> <a id="cbl_session_type_workshop" class="sb5-checkbox-filter-label" href="/filter-type/session-type/workshop" checkboxid="session_type_workshop_checkbox" >Workshop</a> </label> </div> <div class="form-check"> <label class="form-check-label" for="session_type_sponsored_session_checkbox"> <input id="session_type_sponsored_session_checkbox" name="typeid[]" value="2" class="form-check-input session_type_checkboxes filter_checkboxes" type="checkbox"> <a id="cbl_session_type_sponsored_session" class="sb5-checkbox-filter-label" href="/filter-type/session-type/sponsored-session" checkboxid="session_type_sponsored_session_checkbox" >Sponsored Session</a> </label> </div> </div>  <div class="sb5-left-sections" id="sb5-list-filters-track"> <h4>Track</h4> <div class="sb5-select-clear-all-link"> <a href="#" class="select_all" filterName="track">Select All</a> | <a href="#" class="clear_all" filterName="track">Clear</a> </div> <div class="form-check"> <label class="form-check-label" for="track_ai_and_machine_learning_checkbox"> <input id="track_ai_and_machine_learning_checkbox" name="track[]" value="2976" class="form-check-input track_checkboxes filter_checkboxes" type="checkbox"> <a id="cbl_track_ai_and_machine_learning" class="sb5-checkbox-filter-label" href="/track/ai-and-machine-learning" checkboxid="track_ai_and_machine_learning_checkbox" >AI & Machine Learning</a> </label> </div> <div class="form-check"> <label class="form-check-label" for="track_data_and_culture_checkbox"> <input id="track_data_and_culture_checkbox" name="track[]" value="3280" class="form-check-input track_checkboxes filter_checkboxes" type="checkbox"> <a id="cbl_track_data_and_culture" class="sb5-checkbox-filter-label" href="/track/data-and-culture" checkboxid="track_data_and_culture_checkbox" >Data & Culture</a> </label> </div> <div class="form-check"> <label class="form-check-label" for="track_driving_growth_checkbox"> <input id="track_driving_growth_checkbox" name="track[]" value="3283" class="form-check-input track_checkboxes filter_checkboxes" type="checkbox"> <a id="cbl_track_driving_growth" class="sb5-checkbox-filter-label" href="/track/driving-growth" checkboxid="track_driving_growth_checkbox" >Driving Growth</a> </label> </div> <div class="form-check"> <label class="form-check-label" for="track_measurement_and_modeling_checkbox"> <input id="track_measurement_and_modeling_checkbox" name="track[]" value="3282" class="form-check-input track_checkboxes filter_checkboxes" type="checkbox"> <a id="cbl_track_measurement_and_modeling" class="sb5-checkbox-filter-label" href="/track/measurement-and-modeling" checkboxid="track_measurement_and_modeling_checkbox" >Measurement & Modeling</a> </label> </div> </div>  <input name="alphabet" id="filter_alphabet" class="filter_checkboxes" type="hidden"> <input name="date" id="filter_date_checkbox" class="filter_checkboxes" value="all" type="checkbox"> </form>  </div> <div class="col-lg-9">  <ul class="nav nav-tabs sb5-tabs sb5-day-tabs nav-justified" role="tablist"> <li role="presentation" id="tab-all" class="nav-item sb5-tab-item" > <a class="nav-link day-tab active" role="tab" data-form="filter_date" data-val="all" data-toggle="tab">ALL</a> </li> <li role="presentation" id="tab-2024-10-21" class="nav-item sb5-tab-item" > <a class="nav-link day-tab " role="tab" data-form="filter_date" data-val="2024-10-21" data-toggle="tab">MON</a> </li> <li role="presentation" id="tab-2024-10-22" class="nav-item sb5-tab-item" > <a class="nav-link day-tab " role="tab" data-form="filter_date" data-val="2024-10-22" data-toggle="tab">TUE</a> </li> <li role="presentation" id="tab-2024-10-23" class="nav-item sb5-tab-item" > <a class="nav-link day-tab " role="tab" data-form="filter_date" data-val="2024-10-23" data-toggle="tab">WED</a> </li> </ul>  <div class="sessions"> <div id="no_sessions_message" style="display:none;">No sessions found</div> <div class="sb5-datetime-container" id="sb5-c308bcb7dbf1897fdd1e26b164b0ebe8"><div class="sb5-datetime-divider">Oct 21 Monday | 7:30 am</div>  <div id="cal_session_903441" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-21T07:30:00+0000">Monday, October 21 | 7:30am - 5:00pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/registration-opens/903441" id="session_link_903441" itemprop="summary" class="" >Registration Opens</a> </p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Hall G</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Registration </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-903441" value="903441" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-c37ccb04ea6f29eb7684a903d73e4e8d"><div class="sb5-datetime-divider">Oct 21 Monday | 9:00 am</div>  <div id="cal_session_908465" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-21T09:00:00+0000">Monday, October 21 | 9:00am - 10:30am</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/ai-and-machine-learning-workshop-everyday-ai-adding-ai-into-your-daily-analytics-workflow/908465" id="session_link_908465" itemprop="summary" class="track_ai_and_machine_learning" >AI & Machine Learning Workshop: Everyday AI: Adding AI into Your Daily Analytics Workflow</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/lovett-john/77289" class="speaker_link">John Lovett</a> <span class = "speaker_company"> (Seer Interactive)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32A</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Workshop </p> <p class="sb5-track"><strong>Track:</strong> AI & Machine Learning </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-908465" value="908465" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div>  <div id="cal_session_908311" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-21T09:00:00+0000">Monday, October 21 | 9:00am - 10:30am</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/data-and-culture-workshop-dual-purpose-research-developing-reports-that-generate-attention-and-audience-insights/908311" id="session_link_908311" itemprop="summary" class="track_data_and_culture theme_marketing_analytics" >Data & Culture Workshop: Dual-Purpose Research: Developing Reports That Generate Attention and Audience Insights</a> </p> <p class="sb5-speakers"><strong>Speakers: </strong><a href="/speaker/hou-zontee/48479" class="speaker_link">Zontee Hou</a> <span class = "speaker_company"> (Convince & Convert)</span>, <a href="/speaker/dan-bergman-nick/78282" class="speaker_link">Nick Dan-Bergman</a> <span class = "speaker_company"> (LaneTerralever)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32B</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Marketing Analytics </p> <p class="sb5-session_type"><strong>Session Type:</strong> Workshop </p> <p class="sb5-track"><strong>Track:</strong> Data & Culture </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-908311" value="908311" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-5fdd565e481cda5d2251337dfec304e5"><div class="sb5-datetime-divider">Oct 21 Monday | 10:45 am</div>  <div id="cal_session_905408" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-21T10:45:00+0000">Monday, October 21 | 10:45am - 12:15pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/driving-growth-workshop-the-right-way-to-select-marketing-technology/905408" id="session_link_905408" itemprop="summary" class="track_driving_growth theme_marketing_analytics" >Driving Growth Workshop: The Right Way to Select Marketing Technology</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/byrne-tony/39107" class="speaker_link">Tony Byrne</a> <span class = "speaker_company"> (Real Story Group)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32B</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Marketing Analytics </p> <p class="sb5-session_type"><strong>Session Type:</strong> Workshop </p> <p class="sb5-track"><strong>Track:</strong> Driving Growth </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-905408" value="905408" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div>  <div id="cal_session_905059" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-21T10:45:00+0000">Monday, October 21 | 10:45am - 12:15pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/measurement-and-modeling-workshop-unlocking-the-power-of-time-series-data-techniques-for-measuring-marketing-effectiveness-where-traditional-methods-fail/905059" id="session_link_905059" itemprop="summary" class="track_measurement_and_modeling theme_data_science" >Measurement & Modeling Workshop: Unlocking the Power of Time Series Data: Techniques for Measuring Marketing Effectiveness Where Traditional Methods Fail</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/clark-kyle/57000" class="speaker_link">Kyle Clark</a> <span class = "speaker_company"> (Strava)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32A</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Data Science </p> <p class="sb5-session_type"><strong>Session Type:</strong> Workshop </p> <p class="sb5-track"><strong>Track:</strong> Measurement & Modeling </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-905059" value="905059" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-81c1a70946217cc2219a6b968ed0ea25"><div class="sb5-datetime-divider">Oct 21 Monday | 12:15 pm</div>  <div id="cal_session_906584" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-21T12:15:00+0000">Monday, October 21 | 12:15pm - 1:15pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/lunch-on-your-own/906584" id="session_link_906584" itemprop="summary" class="" >Lunch – On Your Own</a> </p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Networking </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-906584" value="906584" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-5c79e9bd174e6fe97c321333ed324594"><div class="sb5-datetime-divider">Oct 21 Monday | 1:15 pm</div>  <div id="cal_session_906605" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-21T13:15:00+0000">Monday, October 21 | 1:15pm - 1:20pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/welcome-to-mads-2024/906605" id="session_link_906605" itemprop="summary" class="" >Welcome to MADS 2024!</a> </p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 31AB</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Keynote </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-906605" value="906605" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-03b24579d74d74a93d15370fc49e5b03"><div class="sb5-datetime-divider">Oct 21 Monday | 1:25 pm</div>  <div id="cal_session_906891" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-21T13:25:00+0000">Monday, October 21 | 1:25pm - 1:50pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/how-generative-ai-is-helping-improve-empathy-and-outcomes/906891" id="session_link_906891" itemprop="summary" class="" >How Generative AI is Helping Improve Empathy and Outcomes</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/callery-coyne-john/76470" class="speaker_link">John Callery-Coyne</a> <span class = "speaker_company"> (ReflexAI)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 31AB</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Keynote </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-906891" value="906891" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-c6aae1fe68dfa6008b11a4bfbb70971f"><div class="sb5-datetime-divider">Oct 21 Monday | 1:50 pm</div>  <div id="cal_session_910538" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-21T13:50:00+0000">Monday, October 21 | 1:50pm - 2:15pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/next-gen-marketing-analytics-top-10-ai-use-cases/910538" id="session_link_910538" itemprop="summary" class="" >Next-Gen Marketing Analytics: Top-10 AI Use Cases</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/cloutier-peter/78335" class="speaker_link">Peter Cloutier</a> <span class = "speaker_company"> (Improvado)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 31AB</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Keynote </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-910538" value="910538" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-2915230f9c05ce8bab36186fa4e1c2cf"><div class="sb5-datetime-divider">Oct 21 Monday | 2:25 pm</div>  <div id="cal_session_903930" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-21T14:25:00+0000">Monday, October 21 | 2:25pm - 3:05pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/adopting-genai-into-your-enterprise-a-roadmap/903930" id="session_link_903930" itemprop="summary" class="track_ai_and_machine_learning theme_data_science" >Adopting GenAI into Your Enterprise - a Roadmap</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/sterne-jim/70925" class="speaker_link">Jim Sterne</a> <span class = "speaker_company"> (Target Marketing of Santa Barbara)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 31AB</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Data Science </p> <p class="sb5-session_type"><strong>Session Type:</strong> Session </p> <p class="sb5-track"><strong>Track:</strong> AI & Machine Learning </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-903930" value="903930" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-b5df998cbdbf0dea45f6e9553f162d7a"><div class="sb5-datetime-divider">Oct 21 Monday | 3:15 pm</div>  <div id="cal_session_907006" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-21T15:15:00+0000">Monday, October 21 | 3:15pm - 3:55pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/an-analysts-best-friend-or-replacement-how-ai-is-impacting-data-analysis/907006" id="session_link_907006" itemprop="summary" class="track_ai_and_machine_learning theme_marketing_analytics" >An analyst's best friend or replacement? How AI is impacting data analysis</a> </p> <p class="sb5-speakers"><strong>Speakers: </strong><a href="/speaker/ribaudo-adam/71144" class="speaker_link">Adam Ribaudo</a> <span class = "speaker_company"> (Velir)</span>, <a href="/speaker/gelman-david/77116" class="speaker_link">David Gelman</a> <span class = "speaker_company"> (Brooklyn Data Co, a Velir Company)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32A</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Marketing Analytics </p> <p class="sb5-session_type"><strong>Session Type:</strong> Session </p> <p class="sb5-track"><strong>Track:</strong> AI & Machine Learning </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-907006" value="907006" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div>  <div id="cal_session_905119" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-21T15:15:00+0000">Monday, October 21 | 3:15pm - 3:55pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/lessons-from-the-trenches-navigating-data-diversity-and-cultivating-trust-in-fast-streaming-media/905119" id="session_link_905119" itemprop="summary" class="track_data_and_culture theme_data_science" >Lessons From The Trenches: Navigating Data Diversity & Cultivating Trust in FAST Streaming Media</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/obrien-chad/70983" class="speaker_link">Chad O'Brien</a> <span class = "speaker_company"> (Revry)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32B</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Data Science </p> <p class="sb5-session_type"><strong>Session Type:</strong> Session </p> <p class="sb5-track"><strong>Track:</strong> Data & Culture </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-905119" value="905119" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-f6a76f97e8f06d924a637681f72ef70b"><div class="sb5-datetime-divider">Oct 21 Monday | 4:00 pm</div>  <div id="cal_session_903449" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-21T16:00:00+0000">Monday, October 21 | 4:00pm - 5:00pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/mads-welcome-reception/903449" id="session_link_903449" itemprop="summary" class="" >MADS Welcome Reception</a> </p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Pavilion Terrace</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Networking </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-903449" value="903449" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-188d55d3b7128fbeaf2e05560d53c9da"><div class="sb5-datetime-divider">Oct 22 Tuesday | 6:00 am</div>  <div id="cal_session_906601" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-22T06:00:00+0000">Tuesday, October 22 | 6:00am - 7:00am</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/running-club/906601" id="session_link_906601" itemprop="summary" class="" >Running Club</a> </p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Marriott Marina, West Harbor Drive</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Networking </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-906601" value="906601" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-afb0e377646024fde7aea0a41ebf9a20"><div class="sb5-datetime-divider">Oct 22 Tuesday | 6:15 am</div>  <div id="cal_session_910458" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-22T06:15:00+0000">Tuesday, October 22 | 6:15am - 7:15am</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/morning-yoga/910458" id="session_link_910458" itemprop="summary" class="" >Morning Yoga</a> </p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Convention Center, Level 2 Terrace</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Networking </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-910458" value="910458" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-ddaa527dab57d37837e30cc7a73ff5da"><div class="sb5-datetime-divider">Oct 22 Tuesday | 7:30 am</div>  <div id="cal_session_906599" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-22T07:30:00+0000">Tuesday, October 22 | 7:30am - 8:30am</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/breakfast/906599" id="session_link_906599" itemprop="summary" class="" >Breakfast</a> </p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Hall F</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Networking </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-906599" value="906599" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div>  <div id="cal_session_906585" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-22T07:30:00+0000">Tuesday, October 22 | 7:30am - 6:00pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/registration-opens/906585" id="session_link_906585" itemprop="summary" class="" >Registration Opens</a> </p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Hall G</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Registration </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-906585" value="906585" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-eca215b2f25612b7052f22910495c86c"><div class="sb5-datetime-divider">Oct 22 Tuesday | 8:15 am</div>  <div id="cal_session_906583" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-22T08:15:00+0000">Tuesday, October 22 | 8:15am - 8:55am</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/how-to-give-your-ga4-campaign-data-to-ai-for-turbo-insights/906583" id="session_link_906583" itemprop="summary" class="track_measurement_and_modeling theme_marketing_analytics" >How to give your GA4 campaign data to AI for turbo insights</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/crestodina-andy/49468" class="speaker_link">Andy Crestodina</a> <span class = "speaker_company"> (Orbit Media Studios, Inc.)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32A</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Marketing Analytics </p> <p class="sb5-session_type"><strong>Session Type:</strong> Session </p> <p class="sb5-track"><strong>Track:</strong> Measurement & Modeling </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-906583" value="906583" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div>  <div id="cal_session_910530" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-22T08:15:00+0000">Tuesday, October 22 | 8:15am - 8:55am</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/spreadsheets-your-biggest-data-risk-and-opportunity/910530" id="session_link_910530" itemprop="summary" class="mark_sponsored track_data_and_culture theme_marketing_analytics" >Spreadsheets: Your Biggest Data Risk and Opportunity</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/tressler-mark/78332" class="speaker_link">Mark Tressler</a> <span class = "speaker_company"> (Row Zero)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32B</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Marketing Analytics </p> <p class="sb5-session_type"><strong>Session Type:</strong> Sponsored Session </p> <p class="sb5-track"><strong>Track:</strong> Data & Culture </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-910530" value="910530" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-b3613bbab796dfa5c0820f2c7a045974"><div class="sb5-datetime-divider">Oct 22 Tuesday | 9:05 am</div>  <div id="cal_session_906759" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-22T09:05:00+0000">Tuesday, October 22 | 9:05am - 9:45am</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/opening-the-black-box-how-to-validate-your-media-mix-model/906759" id="session_link_906759" itemprop="summary" class="track_measurement_and_modeling theme_marketing_analytics" >Opening the black box: how to validate your media mix model</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/kaminsky-michael/76396" class="speaker_link">Michael Kaminsky</a> <span class = "speaker_company"> (Recast)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32A</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Marketing Analytics </p> <p class="sb5-session_type"><strong>Session Type:</strong> Session </p> <p class="sb5-track"><strong>Track:</strong> Measurement & Modeling </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-906759" value="906759" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div>  <div id="cal_session_906772" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-22T09:05:00+0000">Tuesday, October 22 | 9:05am - 9:45am</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/the-role-of-data-exchange-in-privacy-centric-marketing/906772" id="session_link_906772" itemprop="summary" class="track_data_and_culture theme_marketing_analytics" >The role of data exchange in privacy-centric marketing</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/noorzad-pardis/76439" class="speaker_link">Pardis Noorzad</a> <span class = "speaker_company"> (General Folders)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32B</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Marketing Analytics </p> <p class="sb5-session_type"><strong>Session Type:</strong> Session </p> <p class="sb5-track"><strong>Track:</strong> Data & Culture </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-906772" value="906772" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-1e0548d3405d95f97f379f4e2937e95b"><div class="sb5-datetime-divider">Oct 22 Tuesday | 9:45 am</div>  <div id="cal_session_906587" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-22T09:45:00+0000">Tuesday, October 22 | 9:45am - 10:15am</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/coffee-and-networking-on-the-expo-floor/906587" id="session_link_906587" itemprop="summary" class="" >Coffee & Networking on the Expo Floor</a> </p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Expo Hall</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Networking </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-906587" value="906587" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-330211d33b00f2bea1f11ca7bf425ea3"><div class="sb5-datetime-divider">Oct 22 Tuesday | 10:20 am</div>  <div id="cal_session_904008" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-22T10:20:00+0000">Tuesday, October 22 | 10:20am - 11:00am</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/ai-and-marketing-measurement-and-analytics-in-a-privacy-first-world/904008" id="session_link_904008" itemprop="summary" class="track_measurement_and_modeling" >AI & Marketing: Measurement and Analytics, in a privacy-first world.</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/rajdev-suraj/74913" class="speaker_link">Suraj Rajdev</a> <span class = "speaker_company"> (Google)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32A</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Session </p> <p class="sb5-track"><strong>Track:</strong> Measurement & Modeling </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-904008" value="904008" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div>  <div id="cal_session_905322" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-22T10:20:00+0000">Tuesday, October 22 | 10:20am - 11:00am</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/data-detox-cleansing-your-way-to-clearer-insights/905322" id="session_link_905322" itemprop="summary" class="track_data_and_culture theme_marketing_analytics" >Data Detox: Cleansing Your Way to Clearer Insights</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/hunt-james/23480" class="speaker_link">James Hunt</a> <span class = "speaker_company"> (Vivanti)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32B</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Marketing Analytics </p> <p class="sb5-session_type"><strong>Session Type:</strong> Session </p> <p class="sb5-track"><strong>Track:</strong> Data & Culture </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-905322" value="905322" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-afbcb4a8d273dac2d7a27d2a33a64e97"><div class="sb5-datetime-divider">Oct 22 Tuesday | 11:10 am</div>  <div id="cal_session_910502" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-22T11:10:00+0000">Tuesday, October 22 | 11:10am - 11:50am</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/building-a-better-mmm-mousetrap-perspective-on-the-future-of-mmm/910502" id="session_link_910502" itemprop="summary" class="track_data_and_culture theme_marketing_analytics" >Building a better MMM Mousetrap – Perspective on the future of MMM</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/wu-george/78315" class="speaker_link">George Wu</a> <span class = "speaker_company"> (AT&T)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32B</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Marketing Analytics </p> <p class="sb5-session_type"><strong>Session Type:</strong> Session </p> <p class="sb5-track"><strong>Track:</strong> Data & Culture </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-910502" value="910502" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div>  <div id="cal_session_904016" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-22T11:10:00+0000">Tuesday, October 22 | 11:10am - 11:50am</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/how-to-build-a-state-of-the-art-marketing-attribution-model-that-is-completely-automated-and-connected-into-advertising-platforms/904016" id="session_link_904016" itemprop="summary" class="track_measurement_and_modeling theme_marketing_analytics" >How to build a state of the art Marketing Attribution model that is completely automated and connected into advertising platforms</a> </p> <p class="sb5-speakers"><strong>Speakers: </strong><a href="/speaker/hosten-martijn/74918" class="speaker_link">Martijn Hosten</a> <span class = "speaker_company"> (TUI)</span>, <a href="/speaker/schoonjans-halewijn/76457" class="speaker_link">Halewijn Schoonjans</a> <span class = "speaker_company"> (TUI)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32A</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Marketing Analytics </p> <p class="sb5-session_type"><strong>Session Type:</strong> Session </p> <p class="sb5-track"><strong>Track:</strong> Measurement & Modeling </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-904016" value="904016" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-0aec29f303dee0d8caa0e4aa60ffa6c5"><div class="sb5-datetime-divider">Oct 22 Tuesday | 12:00 pm</div>  <div id="cal_session_910432" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-22T12:00:00+0000">Tuesday, October 22 | 12:00pm - 12:30pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/mastering-your-websites-data-game-the-secret-to-driving-smarter-decisions-and-bigger-wins/910432" id="session_link_910432" itemprop="summary" class="mark_sponsored track_data_and_culture theme_marketing_analytics" >Mastering Your Website's Data Game: The Secret to Driving Smarter Decisions and Bigger Wins</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/woodruff-kyle/78285" class="speaker_link">Kyle Woodruff</a> <span class = "speaker_company"> (ObservePoint)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32A</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Marketing Analytics </p> <p class="sb5-session_type"><strong>Session Type:</strong> Sponsored Session </p> <p class="sb5-track"><strong>Track:</strong> Data & Culture </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-910432" value="910432" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-f662c6a379d15f73f4ff349350b8666c"><div class="sb5-datetime-divider">Oct 22 Tuesday | 12:30 pm</div>  <div id="cal_session_906588" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-22T12:30:00+0000">Tuesday, October 22 | 12:30pm - 1:30pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/lunch-and-connections/906588" id="session_link_906588" itemprop="summary" class="" >Lunch and Connections</a> </p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Hall F</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Networking </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-906588" value="906588" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-555e19c457303107a28424ae5d66c2fe"><div class="sb5-datetime-divider">Oct 22 Tuesday | 1:20 pm</div>  <div id="cal_session_906589" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-22T13:20:00+0000">Tuesday, October 22 | 1:20pm - 2:00pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/dessert-and-networking-on-the-expo-floor/906589" id="session_link_906589" itemprop="summary" class="" >Dessert & Networking on the Expo Floor</a> </p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Expo Hall</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Networking </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-906589" value="906589" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-67c15e9816a69ee77b78f3255e363829"><div class="sb5-datetime-divider">Oct 22 Tuesday | 2:10 pm</div>  <div id="cal_session_905053" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-22T14:10:00+0000">Tuesday, October 22 | 2:10pm - 2:50pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/location-location-location-challenges-and-opportunities-in-geo-experimentation/905053" id="session_link_905053" itemprop="summary" class="track_measurement_and_modeling theme_marketing_analytics" >Location, Location, Location! Challenges and Opportunities in Geo Experimentation.</a> </p> <p class="sb5-speakers"><strong>Speakers: </strong><a href="/speaker/scheetz-paul/75550" class="speaker_link">Paul Scheetz</a> <span class = "speaker_company"> (Etsy)</span>, <a href="/speaker/bhuta-vishwa/75552" class="speaker_link">Vishwa Bhuta</a> <span class = "speaker_company"> (Etsy)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32A</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Marketing Analytics </p> <p class="sb5-session_type"><strong>Session Type:</strong> Session </p> <p class="sb5-track"><strong>Track:</strong> Measurement & Modeling </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-905053" value="905053" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div>  <div id="cal_session_909520" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-22T14:10:00+0000">Tuesday, October 22 | 2:10pm - 2:50pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/plan-for-business-growth-with-analytics/909520" id="session_link_909520" itemprop="summary" class="track_data_and_culture theme_data_science" >Plan for business growth with analytics</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/ly-r-ph-mba-quyen/77812" class="speaker_link">Quyen Ly, R.Ph, MBA</a> <span class = "speaker_company"> (Philips Enterprise Informatics)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32B</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Data Science </p> <p class="sb5-session_type"><strong>Session Type:</strong> Session </p> <p class="sb5-track"><strong>Track:</strong> Data & Culture </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-909520" value="909520" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-34593b65e78b80fd1393922d8c45e63c"><div class="sb5-datetime-divider">Oct 22 Tuesday | 3:00 pm</div>  <div id="cal_session_905360" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-22T15:00:00+0000">Tuesday, October 22 | 3:00pm - 3:40pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/emc-the-universal-law-of-data-driven-organizations/905360" id="session_link_905360" itemprop="summary" class="track_data_and_culture theme_data_science" >E=mc²: The Universal Law of Data-Driven Organizations</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/bagalman-michael/71897" class="speaker_link">Michael Bagalman</a> <span class = "speaker_company"> (Starz)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32B</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Data Science </p> <p class="sb5-session_type"><strong>Session Type:</strong> Session </p> <p class="sb5-track"><strong>Track:</strong> Data & Culture </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-905360" value="905360" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div>  <div id="cal_session_904219" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-22T15:00:00+0000">Tuesday, October 22 | 3:00pm - 3:40pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/transforming-marketing-measurements-into-business-forecasts-a-guide-to-causal-planning/904219" id="session_link_904219" itemprop="summary" class="track_measurement_and_modeling theme_marketing_analytics" >Transforming Marketing Measurements into Business Forecasts: A Guide to Causal Planning</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/champion-brian/75167" class="speaker_link">Brian Champion</a> <span class = "speaker_company"> (WW Grainger)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32A</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Marketing Analytics </p> <p class="sb5-session_type"><strong>Session Type:</strong> Session </p> <p class="sb5-track"><strong>Track:</strong> Measurement & Modeling </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-904219" value="904219" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-a76ff7d085244aa010e6ed63510f3967"><div class="sb5-datetime-divider">Oct 22 Tuesday | 3:50 pm</div>  <div id="cal_session_910514" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-22T15:50:00+0000">Tuesday, October 22 | 3:50pm - 4:30pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/coffee-networking/910514" id="session_link_910514" itemprop="summary" class="" >Coffee & Networking</a> </p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Expo Hall</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Networking </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-910514" value="910514" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-65cf3debad922e9d06204bfca8511e38"><div class="sb5-datetime-divider">Oct 22 Tuesday | 4:30 pm</div>  <div id="cal_session_907008" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-22T16:30:00+0000">Tuesday, October 22 | 4:30pm - 5:00pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/everybody-lies-the-secrets-of-human-nature-in-internet-data/907008" id="session_link_907008" itemprop="summary" class="" >Everybody Lies: The Secrets of Human Nature in Internet Data</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/stephens-davidowitz-seth/76500" class="speaker_link">Seth Stephens-Davidowitz</a> <span class = "speaker_company"> (Keynote Speaker)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Spark Keynote Stage</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Keynote </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-907008" value="907008" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-09617db1ec98239a48a1073e316bf330"><div class="sb5-datetime-divider">Oct 22 Tuesday | 5:00 pm</div>  <div id="cal_session_906591" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-22T17:00:00+0000">Tuesday, October 22 | 5:00pm - 6:00pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/cocktails-and-networking-featuring-yappy-hour/906591" id="session_link_906591" itemprop="summary" class="" >Cocktails & Networking (Featuring Yappy Hour)</a> </p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Expo Hall</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Networking </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-906591" value="906591" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-180f20008683d58e75adae85745b2f8d"><div class="sb5-datetime-divider">Oct 22 Tuesday | 7:00 pm</div>  <div id="cal_session_906592" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-22T19:00:00+0000">Tuesday, October 22 | 7:00pm - 10:00pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/cmi-celebration/906592" id="session_link_906592" itemprop="summary" class="" >CMI Celebration</a> </p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> EVE (975 Waterfront Place)</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Networking </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-906592" value="906592" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-89b1d68ce32c5b12007e9ba66c92cfd3"><div class="sb5-datetime-divider">Oct 23 Wednesday | 6:00 am</div>  <div id="cal_session_906602" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-23T06:00:00+0000">Wednesday, October 23 | 6:00am - 7:00am</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/running-club/906602" id="session_link_906602" itemprop="summary" class="" >Running Club</a> </p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Marriott Marina, West Harbor Drive</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Networking </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-906602" value="906602" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-baabf1c15ad47fbc94a8d559c79b5973"><div class="sb5-datetime-divider">Oct 23 Wednesday | 6:15 am</div>  <div id="cal_session_910525" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-23T06:15:00+0000">Wednesday, October 23 | 6:15am - 7:15am</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/morning-yoga/910525" id="session_link_910525" itemprop="summary" class="" >Morning Yoga</a> </p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Convention Center, Level 2 Terrace</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Networking </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-910525" value="910525" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-4c24c2e7fd039b875ff8fa542c6e9b24"><div class="sb5-datetime-divider">Oct 23 Wednesday | 7:30 am</div>  <div id="cal_session_906586" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-23T07:30:00+0000">Wednesday, October 23 | 7:30am - 5:00pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/registration-opens/906586" id="session_link_906586" itemprop="summary" class="" >Registration Opens</a> </p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Hall G</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Registration </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-906586" value="906586" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-3e97e8d05dab9a2e18593f3ca7f6b878"><div class="sb5-datetime-divider">Oct 23 Wednesday | 8:00 am</div>  <div id="cal_session_906600" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-23T08:00:00+0000">Wednesday, October 23 | 8:00am - 9:00am</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/breakfast/906600" id="session_link_906600" itemprop="summary" class="" >Breakfast</a> </p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Hall F</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Networking </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-906600" value="906600" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-702a053af891a057057ac73c96844ff1"><div class="sb5-datetime-divider">Oct 23 Wednesday | 9:00 am</div>  <div id="cal_session_906594" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-23T09:00:00+0000">Wednesday, October 23 | 9:00am - 10:00am</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/coffee-networking-on-the-expo-floor/906594" id="session_link_906594" itemprop="summary" class="" >Coffee & Networking on the Expo Floor</a> </p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Expo Hall</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Networking </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-906594" value="906594" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-61c51e166e80aeb3f017c0c0d558ac50"><div class="sb5-datetime-divider">Oct 23 Wednesday | 10:10 am</div>  <div id="cal_session_908087" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-23T10:10:00+0000">Wednesday, October 23 | 10:10am - 10:50am</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/holiday-growth-hacks-yes-theres-still-time-and-no-you-dont-need-your-developers/908087" id="session_link_908087" itemprop="summary" class="mark_sponsored track_driving_growth theme_marketing_analytics" >Holiday Growth Hacks: Yes, There's Still Time, and No, You Don't Need Your Developers</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/soch-patrick/77184" class="speaker_link">Patrick Soch</a> <span class = "speaker_company"> (e-CENS)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32B</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Marketing Analytics </p> <p class="sb5-session_type"><strong>Session Type:</strong> Sponsored Session </p> <p class="sb5-track"><strong>Track:</strong> Driving Growth </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-908087" value="908087" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div>  <div id="cal_session_904434" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-23T10:10:00+0000">Wednesday, October 23 | 10:10am - 10:50am</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/integrating-ai-and-ml-across-marketing/904434" id="session_link_904434" itemprop="summary" class="track_ai_and_machine_learning theme_data_science" >Integrating AI & ML across Marketing</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/printz-marina/75440" class="speaker_link">Marina Printz</a> <span class = "speaker_company"> (New York Life)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32A</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Data Science </p> <p class="sb5-session_type"><strong>Session Type:</strong> Session </p> <p class="sb5-track"><strong>Track:</strong> AI & Machine Learning </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-904434" value="904434" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-2eaedb5d949442fb44fab4c26f39d5e8"><div class="sb5-datetime-divider">Oct 23 Wednesday | 11:00 am</div>  <div id="cal_session_904820" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-23T11:00:00+0000">Wednesday, October 23 | 11:00am - 11:40am</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/how-to-measure-the-effectiveness-and-impact-of-your-communications/904820" id="session_link_904820" itemprop="summary" class="track_driving_growth theme_marketing_analytics" >How to Measure the Effectiveness and Impact of Your Communications</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/piper-brian/48444" class="speaker_link">Brian Piper</a> <span class = "speaker_company"> (University of Rochester)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32B</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Marketing Analytics </p> <p class="sb5-session_type"><strong>Session Type:</strong> Session </p> <p class="sb5-track"><strong>Track:</strong> Driving Growth </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-904820" value="904820" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-8ca401c091204b39106baa9923aaaed4"><div class="sb5-datetime-divider">Oct 23 Wednesday | 11:50 am</div>  <div id="cal_session_904400" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-23T11:50:00+0000">Wednesday, October 23 | 11:50am - 12:30pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/data-science-is-dead/904400" id="session_link_904400" itemprop="summary" class="track_ai_and_machine_learning theme_data_science" >Data Science is Dead</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/stojanovic-blaz/77356" class="speaker_link">Blaz Stojanovic</a> <span class = "speaker_company"> (Kumo.ai)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32A</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Data Science </p> <p class="sb5-session_type"><strong>Session Type:</strong> Session </p> <p class="sb5-track"><strong>Track:</strong> AI & Machine Learning </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-904400" value="904400" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div>  <div id="cal_session_910560" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-23T11:50:00+0000">Wednesday, October 23 | 11:50am - 12:30pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/unleash-your-primal-brain-tapping-the-unconscious-to-move-people-to-action/910560" id="session_link_910560" itemprop="summary" class="track_driving_growth theme_marketing_analytics" >Unleash Your Primal Brain: Tapping the unconscious to move people to action</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/ash-tim/78347" class="speaker_link">Tim Ash</a> <span class = "speaker_company"> (SiteTuners)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32B</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Marketing Analytics </p> <p class="sb5-session_type"><strong>Session Type:</strong> Session </p> <p class="sb5-track"><strong>Track:</strong> Driving Growth </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-910560" value="910560" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-94aad353a5c53c1dd4c23cdc12067356"><div class="sb5-datetime-divider">Oct 23 Wednesday | 12:30 pm</div>  <div id="cal_session_906595" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-23T12:30:00+0000">Wednesday, October 23 | 12:30pm - 1:30pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/lunch-and-connections/906595" id="session_link_906595" itemprop="summary" class="" >Lunch and Connections</a> </p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Hall F</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Networking </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-906595" value="906595" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-7b7f453f91cb090f920c560783cfd902"><div class="sb5-datetime-divider">Oct 23 Wednesday | 1:30 pm</div>  <div id="cal_session_906596" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-23T13:30:00+0000">Wednesday, October 23 | 1:30pm - 2:10pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/dessert-networking-on-the-expo-floor/906596" id="session_link_906596" itemprop="summary" class="" >Dessert & Networking on the Expo Floor</a> </p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Expo Hall</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Networking </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-906596" value="906596" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-a8b959b9f18083a4f8530539593c0741"><div class="sb5-datetime-divider">Oct 23 Wednesday | 2:10 pm</div>  <div id="cal_session_904516" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-23T14:10:00+0000">Wednesday, October 23 | 2:10pm - 2:50pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/keep-your-eye-on-the-target-a-ml-based-approach-to-identifying-your-high-value-users/904516" id="session_link_904516" itemprop="summary" class="track_ai_and_machine_learning theme_marketing_analytics" >Keep your eye on the target: a ML based approach to identifying your high-value users</a> </p> <p class="sb5-speakers"><strong>Speakers: </strong><a href="/speaker/mersey-brianna/75282" class="speaker_link">Brianna Mersey</a> <span class = "speaker_company"> (Media.Monks)</span>, <a href="/speaker/neveu-michael/77153" class="speaker_link">Michael Neveu</a> <span class = "speaker_company"> (Media.Monks)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32A</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Marketing Analytics </p> <p class="sb5-session_type"><strong>Session Type:</strong> Session </p> <p class="sb5-track"><strong>Track:</strong> AI & Machine Learning </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-904516" value="904516" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div>  <div id="cal_session_904588" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-23T14:10:00+0000">Wednesday, October 23 | 2:10pm - 2:50pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/marketing-mix-modeling-at-scale-and-speed-revolutionizing-local-market-approaches-with-mmm/904588" id="session_link_904588" itemprop="summary" class="track_measurement_and_modeling theme_marketing_analytics" >Marketing Mix Modeling at Scale & Speed: Revolutionizing Local Market Approaches with MMM</a> </p> <p class="sb5-speakers"><strong>Speakers: </strong><a href="/speaker/grosso-andrew/75309" class="speaker_link">Andrew Grosso</a> <span class = "speaker_company"> (Pickaxe Foundry)</span>, <a href="/speaker/hunt-kevin/77288" class="speaker_link">Kevin Hunt</a> <span class = "speaker_company"> (Lee Enterprises)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Room 32B</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-theme"><strong>Theme:</strong> Marketing Analytics </p> <p class="sb5-session_type"><strong>Session Type:</strong> Session </p> <p class="sb5-track"><strong>Track:</strong> Measurement & Modeling </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-904588" value="904588" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-7f82c4a0fab8fada53aa820afd03a46e"><div class="sb5-datetime-divider">Oct 23 Wednesday | 2:50 pm</div>  <div id="cal_session_910526" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-23T14:50:00+0000">Wednesday, October 23 | 2:50pm - 4:00pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/coffee-networking/910526" id="session_link_910526" itemprop="summary" class="" >Coffee & Networking</a> </p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Booth 209 (Expo Hall)</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Networking </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-910526" value="910526" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div> <div class="sb5-datetime-container" id="sb5-79a99315cca54695dfb536a73de7e380"><div class="sb5-datetime-divider">Oct 23 Wednesday | 4:00 pm</div>  <div id="cal_session_906597" class="sb5-session-detail row"> <div class="col-md-10 sb5-session-detail-info"> <p class="sb5-time"><time itemprop="startDate" datetime="2024-10-23T16:00:00+0000">Wednesday, October 23 | 4:00pm - 5:00pm</time></p> <p class="sb5-session-title"> <a href="https://schedule.madsconference.com/session/headliner/906597" id="session_link_906597" itemprop="summary" class="" >Headliner</a> </p> <p class="sb5-speakers"><strong>Speaker: </strong><a href="/speaker/rae-issa/76357" class="speaker_link">Issa Rae</a> <span class = "speaker_company"> (CEO of Hoorae)</span></p> <p class="sb5-location" itemprop="location"><strong>Location:</strong> Spark Keynote Stage</p> <p class="sb5-pass_type"><strong>Pass Type:</strong> All Access Pass, Digital Pass, Main Conference Pass </p> <p class="sb5-session_type"><strong>Session Type:</strong> Keynote </p> </div> <div class="col-md-2 sb5-add-remove"> <button type="button" id="sb5-add-remove-btn-906597" value="906597" class="btn btn-primary btn-md sb5-add-remove-btn sb5-add-btn">Add</button> </div> </div> </div></div> <script type="text/javascript"> var sessionIds = JSON.parse('["903441","908311","908465","905408","905059","906584","906605","906891","910538","903930","907006","905119","903449","906601","910458","906585","906599","906583","910530","906772","906759","906587","905322","904008","904016","910502","910432","906588","906589","905053","909520","905360","904219","910514","907008","906591","906592","906602","910525","906586","906600","906594","908087","904434","904820","904400","910560","906595","906596","904588","904516","910526","906597"]'); </script> <script type="text/javascript" src="/js/3.0/sb5_filter.js"></script> <script type="text/javascript">if ($(".sb5-session-list-filters #__checkbox").length && $(".sb5-session-list-filters #__checkbox").prop("checked") == 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