CINXE.COM
Messaging & Branding - HempWire
<!DOCTYPE html> <html lang="en-US" class="no-js"> <head> <!-- OneTrust Cookies Consent Notice start for hempwire.com --> <script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="0192f7b4-84b8-708d-aa2b-d37477e2f0c6" ></script> <script type="text/javascript"> function OptanonWrapper() { } </script> <!-- OneTrust Cookies Consent Notice end for hempwire.com --> <meta charset="UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1"> <link rel="profile" href="https://gmpg.org/xfn/11"> <!-- Favicon and iOS bookmark --> <link rel="shortcut icon" href="https://www.hempwire.com/wp-content/themes/cannabisnewswire/favicon.ico" /> <meta property="og:image" content="https://www.hempwire.com/wp-content/themes/cannabisnewswire/fb-og-cnw.png" /> <link rel="stylesheet" href="https://www.hempwire.com/wp-content/themes/cannabisnewswire/css/angular-styles.css?1739912779" /> <link rel="stylesheet" href="https://www.hempwire.com/wp-content/themes/cannabisnewswire/js/fancyBox/source/jquery.fancybox.css" /> <link rel="apple-touch-icon-precomposed" href="https://www.hempwire.com/wp-content/themes/cannabisnewswire/ios-icon.png"/> <script src="https://ajax.googleapis.com/ajax/libs/angularjs/1.5.7/angular.min.js"></script> <script src="//ajax.googleapis.com/ajax/libs/angularjs/1.5.7/angular-animate.js"></script> <!-- TypeKit Web Fonts --> <script> (function(d) { var config = { kitId: 'wud5kyq', scriptTimeout: 3000, async: true }, h=d.documentElement,t=setTimeout(function(){h.className=h.className.replace(/\bwf-loading\b/g,"")+" wf-inactive";},config.scriptTimeout),tk=d.createElement("script"),f=false,s=d.getElementsByTagName("script")[0],a;h.className+=" wf-loading";tk.src='https://use.typekit.net/'+config.kitId+'.js';tk.async=true;tk.onload=tk.onreadystatechange=function(){a=this.readyState;if(f||a&&a!="complete"&&a!="loaded")return;f=true;clearTimeout(t);try{Typekit.load(config)}catch(e){}};s.parentNode.insertBefore(tk,s) })(document); </script> <script>(function(html){html.className = html.className.replace(/\bno-js\b/,'js')})(document.documentElement);</script> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <!-- This site is optimized with the Yoast SEO plugin v21.6 - https://yoast.com/wordpress/plugins/seo/ --> <title>Messaging & Branding - HempWire</title> <link rel="canonical" href="https://www.hempwire.com/solutions/social-media-solutions/messaging-branding/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Messaging & Branding - HempWire" /> <meta property="og:description" content="It’s easy to assume social media can be an overnight success. Those instances, if they do exist, are the unicorns of the Internet. Realistic entrepreneurs know that it takes time to build a following and make genuine connections with customers. The base of these connections and dialogue and growth that follows is proper branding and … Continue reading "Messaging & Branding"" /> <meta property="og:url" content="https://www.hempwire.com/solutions/social-media-solutions/messaging-branding/" /> <meta property="og:site_name" content="HempWire" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:label1" content="Est. reading time" /> <meta name="twitter:data1" content="2 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.hempwire.com/solutions/social-media-solutions/messaging-branding/","url":"https://www.hempwire.com/solutions/social-media-solutions/messaging-branding/","name":"Messaging & Branding - HempWire","isPartOf":{"@id":"https://www.hempwire.com/#website"},"datePublished":"2016-08-19T12:00:00+00:00","dateModified":"2016-08-19T12:00:00+00:00","breadcrumb":{"@id":"https://www.hempwire.com/solutions/social-media-solutions/messaging-branding/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.hempwire.com/solutions/social-media-solutions/messaging-branding/"]}]},{"@type":"BreadcrumbList","@id":"https://www.hempwire.com/solutions/social-media-solutions/messaging-branding/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.hempwire.com/"},{"@type":"ListItem","position":2,"name":"Solutions","item":"https://www.hempwire.com/solutions/"},{"@type":"ListItem","position":3,"name":"Social Media Solutions","item":"https://www.hempwire.com/solutions/social-media-solutions/"},{"@type":"ListItem","position":4,"name":"Messaging & Branding"}]},{"@type":"WebSite","@id":"https://www.hempwire.com/#website","url":"https://www.hempwire.com/","name":"HempWire","description":"News and publishing service for hemp related companies","publisher":{"@id":"https://www.hempwire.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.hempwire.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.hempwire.com/#organization","name":"HempWire","url":"https://www.hempwire.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.hempwire.com/#/schema/logo/image/","url":"https://www.hempwire.com/wp-content/uploads/hwn-logo.png","contentUrl":"https://www.hempwire.com/wp-content/uploads/hwn-logo.png","width":360,"height":217,"caption":"HempWire"},"image":{"@id":"https://www.hempwire.com/#/schema/logo/image/"}}]}</script> <!-- / Yoast SEO plugin. --> <link rel="amphtml" href="https://www.hempwire.com/solutions/social-media-solutions/messaging-branding/amp/" /><meta name="generator" content="AMP for WP 1.0.98"/><link rel='dns-prefetch' href='//ajax.googleapis.com' /> <link rel='dns-prefetch' href='//cdnjs.cloudflare.com' /> <link rel='stylesheet' id='wp-block-library-css' href='https://www.hempwire.com/wp-includes/css/dist/block-library/style.min.css' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} .wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} .wp-block-pullquote{font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='contact-form-7-css' href='https://www.hempwire.com/wp-content/plugins/contact-form-7/includes/css/styles.css' type='text/css' media='all' /> <link rel='stylesheet' id='genericons-css' href='https://www.hempwire.com/wp-content/themes/cannabisnewswire/genericons/genericons.css' type='text/css' media='all' /> <link rel='stylesheet' id='cannabisnewswire-style-css' href='https://www.hempwire.com/wp-content/themes/cannabisnewswire/style.css' type='text/css' media='all' /> <link rel='stylesheet' id='customstyles-css' href='https://www.hempwire.com/wp-content/themes/cannabisnewswire/css/styles.css?1739912779' type='text/css' media='all' /> <link rel='stylesheet' id='tablepress-default-css' href='https://www.hempwire.com/wp-content/tablepress-combined.min.css' type='text/css' media='all' /> <script type="text/javascript" src="https://www.hempwire.com/wp-includes/js/jquery/jquery.min.js" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.hempwire.com/wp-includes/js/jquery/jquery-migrate.min.js" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://www.hempwire.com/wp-content/themes/cannabisnewswire/js/fancyBox/source/jquery.fancybox.js" id="fancy-js"></script> <script type="text/javascript" src="//ajax.googleapis.com/ajax/libs/angularjs/1.5.7/angular-resource.js" id="ngresource-js"></script> <script type="text/javascript" src="https://www.hempwire.com/wp-content/themes/cannabisnewswire/js/ng-lodash-master/build/ng-lodash.min.js" id="nglodash-js"></script> <script type="text/javascript" src="https://www.hempwire.com/wp-content/themes/cannabisnewswire/js/moment.min.js" id="moment_min-js"></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/angular-moment/1.0.0-beta.6/angular-moment.min.js" id="ngmoment-js"></script> <!--[if lt IE 9]> <script type="text/javascript" src="https://www.hempwire.com/wp-content/themes/cannabisnewswire/js/html5.js" id="cannabisnewswire-html5-js"></script> <![endif]--> <link rel="https://api.w.org/" href="https://www.hempwire.com/wp-json/" /><link rel="alternate" type="application/json" href="https://www.hempwire.com/wp-json/wp/v2/pages/1049" /><link rel='shortlink' href='https://www.hempwire.com/?p=1049' /> <link rel="alternate" type="application/json+oembed" href="https://www.hempwire.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.hempwire.com%2Fsolutions%2Fsocial-media-solutions%2Fmessaging-branding%2F" /> <link rel="alternate" type="text/xml+oembed" href="https://www.hempwire.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.hempwire.com%2Fsolutions%2Fsocial-media-solutions%2Fmessaging-branding%2F&format=xml" /> <!-- Global site tag (gtag.js) - Google Analytics --> <script async src="https://www.googletagmanager.com/gtag/js?id=UA-143614293-1"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-143614293-1'); </script> <!-- Pearl Diver --> <script async src="https://tag.pearldiver.io/ldc.js?pid=5f3716a5f4f560f0f603896df8b8010c&aid=16de03f2"></script> </head> <body class="page-template page-template-page-templates page-template-social-media page-template-page-templatessocial-media-php page page-id-1049 page-child parent-pageid-30 group-blog"> <!-- Announcement Bar --> <!--<div class="top-bar"> <div class="container"><div id="announcement"><div class="announceContent">On May 23, 2018, we published revised versions of our <a href="/disclaimer/">Privacy Policy</a> and User Agreements. Please read these updated terms and take some time to understand them. Your use of our services is subject to these revised terms.</div><div id="announceClose"><div>Yes, I Agree.</div></div></div></div> <style> #announcement { position: relative; padding: 15px 0; } .announceContent { font-size: 14px; line-height: 18px; color: #525252; padding-right: 15%; } .announceContent a, .announceContent a:visited { color: #525252; border-bottom: 1px solid #525252; } #announceClose { position: absolute; top: 15px; right: 0px; } #announceClose div { border-radius: 6px; border: 1px solid #54b4ac; color: #54b4ac; font-size: 14px; line-height: 14px; padding: 10px 15px; text-align: center; } #announceClose img { width: 100%; height: auto; } #announceClose:hover { cursor: pointer; } #announceClose:hover div { border: 1px solid #525252; color: #525252; } @media screen and (max-width:769px){ #announcement { padding: 20px 20px 60px 20px; } #announceClose { position: relative; display: block; } .announceContent { padding-right: 0; color: #999999; } .announceContent a, .announceContent a:visited { color: #999999; } } </style> </div>--> <!-- Banner --> <div class="banner"> <div class="container"> <div class="logo"><a href="https://www.hempwire.com/"><img src="https://www.hempwire.com/wp-content/themes/cannabisnewswire/images/hwn.svg" alt="HempWire Logo"/></a></div> <div class="banner-right"> <h3>News and publishing service for hemp related companies</h3> <div class="banner-right-flex"> <h4><div class="textwidget custom-html-widget">Contact us: <span>512.354.7000</span></div></h4> <div class="social"> <ul> <li class="twitter"><a href="https://twitter.com/HempWireMedia" target="_blank" rel="nofollow">twitter</a></li> <li class="facebook"><a href="https://www.facebook.com/HempWireMedia/" target="_blank" rel="nofollow">facebook</a></li> <li class="linkedin"><a href="https://www.linkedin.com/company/hempwiremedia/" target="_blank" rel="nofollow">linkedin</a></li> </ul> </div></div> <!-- Add hamburger to mobile --> <div id="hamburger"><span>News and publishing service for hemp related companies</span></div><!-- End hamburger --> <div id="Menu"> <div class="menu-main-navigation-container"><ul id="menu-main-navigation" class="menu"><li id="menu-item-851" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-851"><a href="https://www.hempwire.com/">Home</a></li> <li id="menu-item-51" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51"><a href="https://www.hempwire.com/about/">About</a></li> <li id="menu-item-5539" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5539"><a href="https://www.hempwire.com/clients/">Clients</a></li> <li id="menu-item-32304" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32304"><a target="_blank" rel="noopener" href="https://www.cannabisnewswire.com/events/">Events</a></li> <li id="menu-item-17" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-17"><a href="https://www.hempwire.com/newsroom/">NewsRoom</a></li> <li id="menu-item-50" class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor menu-item-50"><a href="https://www.hempwire.com/solutions/">Solutions</a></li> <li id="menu-item-49" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-49"><a href="https://www.hempwire.com/contact/">Contact</a></li> </ul></div> </div> </div> </div> </div> <!-- CNW Headlines --> <div class="nnw-headlines"> <div class="container"> <div class="headlines-label"><a href="/newsroom/newsroom-articles/">HW Headlines</a></div> <div id="Headline"> <div class="cycle-slideshow" data-cycle-fx="scrollVert" data-cycle-timeout="5000" data-cycle-slides="> div"> <div> <a href="/hemp-organization-creates-program-to-certify-hemp-sourced-intoxicants/">Hemp Organization Creates Program to Certify Hemp-Sourced Intoxicants</a> </div> <div> <a href="/court-blocks-attempts-to-void-californias-hemp-intoxicant-ban/">Court Blocks Attempts to Void California’s Hemp Intoxicant Ban</a> </div> <div> <a href="/weed-inc-president-and-ceo-releases-letter-to-shareholders/">WEED Inc. President and CEO Releases Letter to Shareholders</a> </div> <div> <a href="/usda-to-conduct-nationwide-survey-of-hemp-farmers/">USDA to Conduct Nationwide Survey of Hemp Farmers</a> </div> <div> <a href="/new-rules-worry-hemp-advocates-in-tennessee/">New Rules Worry Hemp Advocates in Tennessee</a> </div> </div> </div> </div> </div> <div class="promo-bar"> <div class="container"> <!--<div id="Promoitem-1" class="promo-item"><a href="https://greenlabelexpo.com/" target="_blank" rel="noopener"><strong>Don't Miss!</strong> - Green Label Expo, Las Vegas, September 13-14 <span>Click for Details</span></a></div> <div id="Promoitem-2" class="promo-item"><a href="https://altproexpo.com/" target="_blank" rel="noopener"><strong>Don't Miss!</strong> - Alternative Products Expo, Las Vegas, September 14-16 <span>Click for Details</span></a></div>--> </div></div> <style> .promo-item { display: none; } </style> <script> // update number based on number of promo items above. var itemCount = document.querySelectorAll('.promo-item').length; var itemNumber = Math.floor(Math.random() * itemCount) + 1; var classItem = "Promoitem-" + itemNumber; document.getElementById(classItem).style.display = 'block'; </script> <!-- Content Area --> <div class="content"> <div class="container"> <div class="breadcrumb"><span><span><a href="https://www.hempwire.com/">Home</a></span> » <span><a href="https://www.hempwire.com/solutions/">Solutions</a></span> » <span><a href="https://www.hempwire.com/solutions/social-media-solutions/">Social Media Solutions</a></span> » <span class="breadcrumb_last" aria-current="page">Messaging & Branding</span></span></div> <article id="post-1049" class="post-1049 page type-page status-publish hentry"> <header class="entry-header"> <h1 class="entry-title">Messaging & Branding</h1> </header><!-- .entry-header --> <div class="split-page-left"> <div class="entry-content"> <p>It’s easy to assume social media can be an overnight success. Those instances, if they do exist, are the unicorns of the Internet. Realistic entrepreneurs know that it takes time to build a following and make genuine connections with customers. The base of these connections and dialogue and growth that follows is proper branding and messaging. </p> <p>If these two things are handled correctly, you have positioned your organization to achieve long-term success. After a few years in the game, you’ll realize that people know and trust your brand and they tell their friends how much they love it. They, in turn, will engage and spread the word themselves. This should be the end goal of all marketing strategies.</p> <p>Social interaction online requires finesse … and patience. There’s no magic formula; it’s a matter of creating an eye-catching presence on the social media sites and then posting unique content on a regular basis. When users ask questions or make comments, acknowledge them with intelligent answers. Consumers love honest, transparent interaction, especially with their favorite brands. It builds a unique kind of trust and in the end will result in consumers being loyal and coming back for more.</p> <p>You should also stay consistent across all channels with the visual creation of your accounts. Use the same logos, banners and background colors. Big name brands have been utilizing that secret for years and it works much better than you might think. People around the world recognize the message and brands of Nike and Coca-Cola. </p> <p>Take time to write original, quality content for each channel. Try to post a good mix of content too. Put an interesting video on Facebook and relevant helpful tips on Google+. Remember that the more you put into any endeavor, the more you’ll get out of it.</p> <p>If you like these ideas but aren’t sure you have the time and expertise to implement them, HempWire (HW) is your solution. Our social media strategists are highly creative and have worked with many of today’s leading brands. We create and manage effective social media accounts for a wide range of industries. We have the tools and resources to make your brand relevant.</p> </div><!-- .entry-content --> </div> <div class="split-page-right"> <div class="menu-social-media-container"><ul id="menu-social-media" class="menu"><li id="menu-item-388" class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor current-menu-ancestor current-menu-parent current-page-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-388"><a href="https://www.hempwire.com/solutions/social-media-solutions/">Social Media Solutions</a> <ul class="sub-menu"> <li id="menu-item-1068" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1068"><a href="https://www.hempwire.com/solutions/social-media-solutions/account-setup/">Account Setup</a></li> <li id="menu-item-535" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-535"><a href="https://www.hempwire.com/solutions/social-media-solutions/blogging/">Blogging</a></li> <li id="menu-item-1067" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1067"><a href="https://www.hempwire.com/solutions/social-media-solutions/campaign-strategy/">Campaign Strategy</a></li> <li id="menu-item-411" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-411"><a href="https://www.hempwire.com/solutions/social-media-solutions/content-creation/">Content Creation</a></li> <li id="menu-item-1066" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1066"><a href="https://www.hempwire.com/solutions/social-media-solutions/crisis-communications/">Crisis Communications</a></li> <li id="menu-item-1065" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1065"><a href="https://www.hempwire.com/solutions/social-media-solutions/editorial-calendars/">Editorial Calendars</a></li> <li id="menu-item-1064" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1064"><a href="https://www.hempwire.com/solutions/social-media-solutions/focus-groups/">Focus Groups</a></li> <li id="menu-item-412" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-412"><a href="https://www.hempwire.com/solutions/social-media-solutions/full-management/">Full Management</a></li> <li id="menu-item-1063" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1063"><a href="https://www.hempwire.com/solutions/social-media-solutions/growth-strategy/">Growth Strategy</a></li> <li id="menu-item-1062" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-1049 current_page_item menu-item-1062"><a href="https://www.hempwire.com/solutions/social-media-solutions/messaging-branding/" aria-current="page">Messaging & Branding</a></li> <li id="menu-item-775" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-775"><a href="https://www.hempwire.com/solutions/social-media-solutions/social-media-numbers/">Social Media By the Numbers!</a></li> <li id="menu-item-413" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-413"><a href="https://www.hempwire.com/solutions/social-media-solutions/social-media-faqs/">Social Media FAQs</a></li> <li id="menu-item-1061" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1061"><a href="https://www.hempwire.com/solutions/social-media-solutions/social-media-goals/">Social Media Goals</a></li> <li id="menu-item-414" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-414"><a href="https://www.hempwire.com/solutions/social-media-solutions/social-media-optimization/">Social Media Optimization</a></li> <li id="menu-item-415" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-415"><a href="https://www.hempwire.com/solutions/social-media-solutions/strategic-development/">Strategic Development</a></li> <li id="menu-item-416" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-416"><a href="https://www.hempwire.com/solutions/social-media-solutions/targeted-advertising/">Targeted Advertising</a></li> <li id="menu-item-1060" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1060"><a href="https://www.hempwire.com/solutions/social-media-solutions/training-strategy/">Training & Strategy</a></li> </ul> </li> </ul></div> </div> </article> </div> </div> <!-- Difference Panel --> <!-- Conference Logos --> <div class="tb-4 currencies"> <div class="container center"> <h4>HempWire Currently Accepts</h4> <div class="currency"> <img src="https://www.hempwire.com/wp-content/themes/cannabisnewswire/images/bitcoin.png" alt="Bitcoin"><p>Bitcoin</p> </div> <div class="currency"> <img src="https://www.hempwire.com/wp-content/themes/cannabisnewswire/images/bitcoincash.png" alt="Bitcoin Cash"><p>Bitcoin Cash</p> </div> <div class="currency"> <img src="https://www.hempwire.com/wp-content/themes/cannabisnewswire/images/doge.png" alt="Doge Coin"><p>Dogecoin</p> </div> <div class="currency"> <img src="https://www.hempwire.com/wp-content/themes/cannabisnewswire/images/ethereum.png" alt="Ethereum"><p>Ethereum</p> </div> <div class="currency"> <img src="https://www.hempwire.com/wp-content/themes/cannabisnewswire/images/litecoin.png" alt="Litecoin"><p>Litecoin</p> </div> <div class="currency"> <img src="https://www.hempwire.com/wp-content/themes/cannabisnewswire/images/usdcoin.png" alt="USD Coin"><p>USD Coin</p> </div> </div></div> <!-- Red Message Panel --> <div class="red-panel"> <div class="container"> <p><div class="textwidget custom-html-widget">Contact us: <span>512.354.7000</span></div></p> </div> </div> <!-- Footer --> <div class="footer"> <div class="container"> <div class="quarter"> <a href="https://www.hempwire.com/"><img src="https://www.hempwire.com/wp-content/themes/cannabisnewswire/images/logo-footer.png" alt="HempWire" title="HempWire"/></a> <h6><a href="https://www.hempwire.com/">HempWire</a></h6> <p>1108 Lavaca St<br/>Suite 110-HW<br/>Austin, TX 78701<br/>(512) 354-7000</p> </div> <div class="quarter"> <div class="menu-footer-solutions-container"><ul id="menu-footer-solutions" class="menu"><li id="menu-item-39" class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor menu-item-has-children menu-item-39"><a href="https://www.hempwire.com/solutions/">Solutions</a> <ul class="sub-menu"> <li id="menu-item-630" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-630"><a href="https://www.hempwire.com/solutions/brand-awareness/">Brand Awareness</a></li> <li id="menu-item-430" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-430"><a href="https://www.hempwire.com/solutions/corporate-communications/">Corporate Communications</a></li> <li id="menu-item-40" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-40"><a href="https://www.hempwire.com/solutions/press-release-enhancement/">Press Release Enhancement</a></li> <li id="menu-item-43" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-43"><a href="https://www.hempwire.com/solutions/syndicated-communications/">Syndicated Communications</a></li> <li id="menu-item-42" class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor menu-item-42"><a href="https://www.hempwire.com/solutions/social-media-solutions/">Social Media Solutions</a></li> </ul> </li> </ul></div> </div> <div class="quarter"> <div class="menu-footer-other-container"><ul id="menu-footer-other" class="menu"><li id="menu-item-44" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-44"><a href="https://www.hempwire.com/about/">About</a></li> <li id="menu-item-1802" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1802"><a href="https://www.hempwire.com/clients/">Clients</a></li> <li id="menu-item-32305" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32305"><a target="_blank" rel="noopener" href="https://www.cannabisnewswire.com/events/">Events</a></li> <li id="menu-item-19" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19"><a href="https://www.hempwire.com/newsroom/">NewsRoom</a></li> <li id="menu-item-48" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-48"><a href="https://www.hempwire.com/contact/">Contact</a></li> <li id="menu-item-14113" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-privacy-policy menu-item-14113"><a rel="privacy-policy" href="https://www.hempwire.com/disclaimer/">Disclaimer</a></li> </ul></div> </div> <div class="quarter social"> <ul> <li class="twitter"><a href="https://twitter.com/HempWireMedia" target="_blank" rel="nofollow"></a></li> <li class="linkedin"><a href="https://www.linkedin.com/company/hempwiremedia/" target="_blank" rel="nofollow"></a></li> <li class="facebook"><a href="https://www.facebook.com/HempWireMedia/" target="_blank" rel="nofollow"></a></li> </ul> <div class="quickquote"> <h6>Company Search</h6> <input type="text" id="SymbolField" placeholder="Enter Symbol"> <a href="" class="getQuote">Get Quote</a> <h6 class="sitesearch">Site Search</h6> <form role="search" method="get" class="search-form" action="https://www.hempwire.com/"> <span class="screen-reader-text"></span> <input type="search" class="search-field" placeholder="Search Term …" value="" name="s" /> <button type="submit" class="search-submit"><span>Search</span></button> </form> </div> </div> <div class="copyright"> <p>Copyright © <script language="JavaScript" type="text/javascript"> var d=new Date(); yr=d.getFullYear(); if (yr!=2019) document.write("2019 - "+yr); else {document.write(""+yr);} </script>. HempWire / 1108 Lavaca St Suite 110-HW Austin, TX 78701 (512) 354-7000 / <a href="/disclaimer">Disclaimers</a></p> </div> </div> </div> <script type="text/javascript" id="angular_script-js-extra"> /* <![CDATA[ */ var wp_data = {"ajaxurl":"https:\/\/www.hempwire.com\/wp-admin\/admin-ajax.php","symbol":null}; /* ]]> */ </script> <script type="text/javascript" src="https://www.hempwire.com/wp-content/themes/cannabisnewswire/js/ang-script.js?1739912779" id="angular_script-js"></script> <script type="text/javascript" src="https://www.hempwire.com/wp-content/plugins/contact-form-7/includes/swv/js/index.js" id="swv-js"></script> <script type="text/javascript" id="contact-form-7-js-extra"> /* <![CDATA[ */ var wpcf7 = {"api":{"root":"https:\/\/www.hempwire.com\/wp-json\/","namespace":"contact-form-7\/v1"}}; /* ]]> */ </script> <script type="text/javascript" src="https://www.hempwire.com/wp-content/plugins/contact-form-7/includes/js/index.js" id="contact-form-7-js"></script> <script type="text/javascript" src="https://www.hempwire.com/wp-content/themes/cannabisnewswire/js/skip-link-focus-fix.js" id="cannabisnewswire-skip-link-focus-fix-js"></script> <script type="text/javascript" id="cannabisnewswire-script-js-extra"> /* <![CDATA[ */ var screenReaderText = {"expand":"expand child menu","collapse":"collapse child menu"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.hempwire.com/wp-content/themes/cannabisnewswire/js/functions.js" id="cannabisnewswire-script-js"></script> <script type="text/javascript" src="https://www.hempwire.com/wp-content/themes/cannabisnewswire/js/js.cookie.min.js" id="cannabisnewswire-cookies-js"></script> <script type="text/javascript" src="https://www.hempwire.com/wp-content/themes/cannabisnewswire/js/custom.js" id="cannabisnewswire-myscripts-js"></script> <script type="text/javascript" src="https://www.hempwire.com/wp-content/themes/cannabisnewswire/js/jquery.cycle2.min.js" id="cannabisnewswire-cycle-js"></script> <script type="text/javascript" src="https://www.hempwire.com/wp-content/themes/cannabisnewswire/js/jquery.cycle2.scrollVert.min.js" id="cannabisnewswire-cycle-vert-js"></script> <script type="text/javascript" src="https://www.google.com/recaptcha/api.js?render=6Lc0AK0UAAAAANTKcM1DcJeoRUqBxpUULvUof4Nj" id="google-recaptcha-js"></script> <script type="text/javascript" src="https://www.hempwire.com/wp-includes/js/dist/vendor/wp-polyfill-inert.min.js" id="wp-polyfill-inert-js"></script> <script type="text/javascript" src="https://www.hempwire.com/wp-includes/js/dist/vendor/regenerator-runtime.min.js" id="regenerator-runtime-js"></script> <script type="text/javascript" src="https://www.hempwire.com/wp-includes/js/dist/vendor/wp-polyfill.min.js" id="wp-polyfill-js"></script> <script type="text/javascript" id="wpcf7-recaptcha-js-extra"> /* <![CDATA[ */ var wpcf7_recaptcha = {"sitekey":"6Lc0AK0UAAAAANTKcM1DcJeoRUqBxpUULvUof4Nj","actions":{"homepage":"homepage","contactform":"contactform"}}; /* ]]> */ </script> <script type="text/javascript" src="https://www.hempwire.com/wp-content/plugins/contact-form-7/modules/recaptcha/index.js" id="wpcf7-recaptcha-js"></script> </body> </html>