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clientes </a> </li> </ul> </nav> </nav> </div> <div id='lss-homepage-header-navigation-primary-nav-mobile-recursos' class="secondary-navigation-wrapper advanced" data-menu="item_4" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_4"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_4" aria-label="Recursos link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Recursos</h3> </div> <div class="secondary-nav-overview non-desktop-only"> <a href="/pt-br/sales-solutions/sales-strategies-tips" class="secondary-nav-link js-analytics-event" title="Recursos" data-analytics-config="{"category":"Internal","action":"click - Recursos","label":"/content/me/business/pt-br/sales-solutions/sales-strategies-tips - header","componentId":"header_808211184"}"> </a> </div> <div class="inherited-column-frame column-frame main-container padding-gutter "> <div class="column-frame-foreground content-margin"> <div class="columns-container"> <section class="inherited-column-wrapper column-4 "> <section class="inherited-column default"> <section class="inherited-column-content-wrapper "> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Recursos de vendas </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/pt-br/sales-solutions/sales-strategies-tips" title="Central de recursos" data-analytics-config="{"category":"Internal","action":"click - Central de recursos","label":"/content/me/business/pt-br/sales-solutions/sales-strategies-tips.html - header - inherited-column - link-list","componentId":"actionable-content_609808571"}"> Central de recursos </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/business/sales/blog?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-header-nav-resources-sales-blog" title="Blog do LinkedIn Sales (Inglês)" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Blog do LinkedIn Sales (Inglês)","label":"https://www.linkedin.com/business/sales/blog?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-header-nav-resources-sales-blog - header - inherited-column - link-list","componentId":"actionable-content_609808570"}"> Blog do LinkedIn Sales (Inglês) </a> </li> </ul> </nav> </div> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Clientes e parceiros </p> <section 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inherited-column - link-list","componentId":"actionable-content_1532492153"}"> Segurança e privacidade (Inglês) </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/pt-br/sales-solutions/partners" title="Parceiros" data-analytics-config="{"category":"Internal","action":"click - Parceiros","label":"/content/me/business/pt-br/sales-solutions/partners.html - header - inherited-column - link-list","componentId":"actionable-content_1532492152"}"> Parceiros </a> </li> </ul> </nav> </div> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Equipe de Suporte </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/help/sales-navigator?lang=pt&trk=lss-microsite-header-nav-resources-support-visit-help-center" title="Acesse a Central de Ajuda" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Acesse a Central de Ajuda","label":"https://www.linkedin.com/help/sales-navigator?lang=pt&trk=lss-microsite-header-nav-resources-support-visit-help-center - header - inherited-column - link-list","componentId":"actionable-content_1839791559"}"> Acesse a Central de Ajuda </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/help/linkedin/ask/sdsupport?lang=pt&trk=lss-microsite-header-nav-resources-support-contact-support" title="Entre em contato com o Suporte ao Cliente" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Entre em contato com o Suporte ao Cliente","label":"https://www.linkedin.com/help/linkedin/ask/sdsupport?lang=pt&trk=lss-microsite-header-nav-resources-support-contact-support - header - inherited-column - link-list","componentId":"actionable-content_1839791560"}"> Entre em contato com o Suporte ao Cliente </a> </li> </ul> </nav> </div> </section> </section> </section> </div> </div> </div> </nav> </div> </header> </div> </section> <section class="page-alert-container"> </section> <script type="text/template" id="page-alert-template"> <div class="alert notice page-alert hidden" role="alert" tabindex="-1"> <div class="page-alert-wrapper"> <p class="page-alert-message"></p> <button class="page-alert-dismiss"> <li-icon class="filter-frame-close-button-icon" type="cancel-icon" size="small" a11y-text="Dismiss Alert"></li-icon> <span class="a11y-hidden">Dismiss Alert</span> </button> </div> </div> </script> <div class="container js-root-container"> <div class="wrapper"> <section id="main" class="site-wrapper" role="main"> <section id="content" class="site-content frame group"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="0px,0px,0px,315px,200px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_315961653" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-hero-mob-port-v01.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-hero-mob-port-v01.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-hero-mob-port-v01.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-hero-mob-port-v01.jpg/jcr:content/renditions/Sales-Funnel-hero-mob-land-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-hero-mob-port-v01.jpg/jcr:content/renditions/Sales-Funnel-hero-mob-land-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-hero-mob-port-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-hero-mob-port-v01.jpg/jcr:content/renditions/Sales-Funnel-hero-mob-port-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="Ilustração de pessoas sentadas à mesa conversando sobre um plano em um monitor na parede" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-hero-mob-port-v01.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div 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data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-hero-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-hero-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-hero-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-hero-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-hero-tab-land-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-hero-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-hero-tab-land-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-hero-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-hero-tab-port-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-hero-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-hero-tab-port-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-hero-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-hero-bg-alt-tab-port-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-hero-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-hero-bg-alt-tab-port-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-hero-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-hero-bg-alt-tab-port-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-hero-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-hero-bg-alt-tab-port-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-bottom-center tablet-landscape-bottom-center tablet-portrait-bottom-center mobile-landscape-bottom-center mobile-portrait-bottom-center lazy-load" alt="Ilustração de pessoas sentadas à mesa conversando sobre um plano em um monitor na parede" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-hero-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-hero-bg-alt-tab-port-v01.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1973111327" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1973111327"> <h1 class="banner-headline headline-42"> Funil de vendas: definição, estágios e modelo </h1> <p class="banner-subheadline headline-subheadline-26"> <br/> Saiba o que é, conheça os estágios e aprenda a criar um funil de vendas para conquistar e converter clientes com sucesso. </p> <div class="banner-actions"> <a class=" banner-action banner-action-secondary js-analytics-event" href="/pt-br/sales-solutions/solicite-uma-demonstracao-gratuita" title="Solicitar demonstração" data-analytics-config="{"category":"Internal","action":"click - Solicitar demonstração","label":"/content/me/business/pt-br/sales-solutions/solicite-uma-demonstracao-gratuita.html - flexible-column-frame - banner","componentId":"actionable-content_94291571"}"> Solicitar demonstração </a> <a class=" banner-action banner-action-primary js-analytics-event" href="https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales&utype=sales" title="Iniciar demonstração gratuita" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Iniciar demonstração gratuita","label":"https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales&utype=sales - flexible-column-frame - banner","componentId":"actionable-content_94291570"}"> Iniciar demonstração gratuita </a> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_233313187" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_233313187"> <h2 class="banner-headline headline-42"> Funil de vendas: guia completo </h2> <p class="banner-subheadline headline-subheadline-26"> <br/> Aprender o trabalho dos profissionais de vendas é como aprender um novo idioma. O trabalho prático nas vendas dá insights sobre como elas funcionam, mas abordagens estratégicas podem garantir ainda mais sucesso. Uma das abordagens mais testadas e comprovadas é o funil de vendas. </p> </div> </div> </section> </div> <div class="basic-list parbase section"> <section id="" data-anchorable class="basic-list-component basic-list-icon-text-left light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-component-js-load-path="components/layout/basic-list"> <div class="content-margin"> </div> <div data-mobile-layout="carousel" class="mobile-layout-carousel content-margin"> <div class="resource-content resource-content-3-up"> <ul class="basic-list-items js-filterable-container"> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#what" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - O que é um funil de vendas?","label":"#what - basic-list - reference-card","componentId":"reference-card_1272043077"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-what-is-sales-funnel-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-what-is-sales-funnel-icon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-what-is-sales-funnel-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-what-is-sales-funnel-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-what-is-sales-funnel-icon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-what-is-sales-funnel-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-what-is-sales-funnel-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-what-is-sales-funnel-icon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-what-is-sales-funnel-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-what-is-sales-funnel-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-what-is-sales-funnel-icon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-what-is-sales-funnel-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-what-is-sales-funnel-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-what-is-sales-funnel-icon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-what-is-sales-funnel-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Icon of a funnel with an upward trending graph" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-what-is-sales-funnel-icon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">O que é um funil de vendas?</p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#why" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - Por que ele é importante?","label":"#why - basic-list - reference-card","componentId":"reference-card_1272043078"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-why-sales-funnel-is-importanticon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-why-sales-funnel-is-importanticon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-why-sales-funnel-is-importanticon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-why-sales-funnel-is-importanticon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-why-sales-funnel-is-importanticon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-why-sales-funnel-is-importanticon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-why-sales-funnel-is-importanticon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-why-sales-funnel-is-importanticon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-why-sales-funnel-is-importanticon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-why-sales-funnel-is-importanticon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-why-sales-funnel-is-importanticon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-why-sales-funnel-is-importanticon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-why-sales-funnel-is-importanticon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-why-sales-funnel-is-importanticon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-why-sales-funnel-is-importanticon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Icon of a funnel with a bar graph" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-why-sales-funnel-is-importanticon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Por que ele é importante?</p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#how" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - Como ele funciona?","label":"#how - basic-list - reference-card","componentId":"reference-card_1272043079"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-sales-funnel-works-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-sales-funnel-works-icon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-sales-funnel-works-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-sales-funnel-works-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-sales-funnel-works-icon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-sales-funnel-works-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-sales-funnel-works-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-sales-funnel-works-icon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-sales-funnel-works-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-sales-funnel-works-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-sales-funnel-works-icon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-sales-funnel-works-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-sales-funnel-works-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-sales-funnel-works-icon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-sales-funnel-works-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Icon of a funnel with a gear" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-sales-funnel-works-icon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Como ele funciona?</p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#stages" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - Estágios do funil de vendas","label":"#stages - basic-list - reference-card","componentId":"reference-card_1272043080"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-icon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-icon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-icon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-icon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-icon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Icon of a funnel with note list" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-icon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Estágios do funil de vendas</p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#build" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - Como criar um funil de vendas","label":"#build - basic-list - reference-card","componentId":"reference-card_1272043081"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-icon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-icon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-icon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-icon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-icon-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Icon of a funnel with note pad and pen" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-icon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Como criar um funil de vendas</p> </div> </a> </article> </li> </ul> <ul class="indicator inkwell-content-carousel-pagination js-card-pagination"> <li class="selected indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-1"> <span>0</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-2"> <span>1</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-3"> <span>2</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-4"> <span>3</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-5"> <span>4</span> </button> </li> </ul> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="what" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2128095379" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid blue-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2000718308" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_2000718308"> <h2 class="banner-headline headline-42"> O que é um funil de vendas? </h2> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1542412019" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1542412019"> <p class="banner-subheadline subheadline-21"> Ao pensar em um funil de vendas, você provavelmente imagina um objeto com o topo mais largo e a base mais fina.<br/> <br/> Podemos considerar o grande contêiner como todos os potenciais clientes, o funil como o processo de vendas e o contêiner menor como sua lista de clientes conquistados. O funil de vendas é uma representação visual do processo de compra dos clientes, desde o conhecimento até a pesquisa e a tomada de decisão. Quanto mais você entender o funil de vendas, melhor poderá ajudar seus clientes e mais vendas fará. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_257907973" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_257907973"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-what-is-sales-funnel-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-what-is-sales-funnel-illus-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-what-is-sales-funnel-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-what-is-sales-funnel-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-what-is-sales-funnel-illus-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-what-is-sales-funnel-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-what-is-sales-funnel-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-what-is-sales-funnel-illus-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-what-is-sales-funnel-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-what-is-sales-funnel-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-what-is-sales-funnel-illus-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-what-is-sales-funnel-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-what-is-sales-funnel-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-what-is-sales-funnel-illus-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-what-is-sales-funnel-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração dos quatro estágios de um funil de vendas " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-what-is-sales-funnel-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="banner parbase section"> <section id="why" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1178054609" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1178054609"> <h2 class="banner-headline headline-42"> Por que ele é importante? </h2> <p class="banner-subheadline subheadline-21"> <br/> Este modelo garante uma abordagem organizada às vendas, com cada etapa representando uma mini conversão que pode ser otimizada para aumentar as conversões. Com ele, é possível descobrir pontos fracos nos métodos de venda, testar possíveis aprimoramentos e auxiliar melhor os clientes. </p> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="how" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_803779919" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <h2 class="component-heading-headline headline-42"> Como ele funciona? </h2> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_322865918" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_322865918"> <p class="banner-subheadline subheadline-21"> Os clientes não saberão que estão passando por um funil de vendas; para eles, essa é apenas uma experiência de compra. Considerando o processo de compra da perspectiva dos clientes, é possível descobrir facilmente maneiras de simplificar o processo e torná-lo o mais descontraído possível. Quanto mais simples for o processo de tomada de decisão, maior será a possibilidade de você conquistar o cliente.<br/> <br/> Não importa se você está criando um funil de vendas para setor imobiliário, brinquedos infantis ou vendas B2B, há três partes principais no funil de vendas: o topo, o meio e a base. Cada parte exibe suas próprias nuances e implicações e exige um nível diferente de engajamento dos vendedores. Esta é uma visão geral do que cada seção requer, com detalhes sobre cada estágio: </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2124644886" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1950112914" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1950112914"> <h5 class="banner-subheadline headline-subheadline-26"> <strong>Ciclo de vida do funil de vendas</strong> </h5> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1406361603" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1385744724" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1385744724"> <p class="banner-subheadline subheadline-21"> <strong>Topo — “Estou só olhando”</strong><br/> <br/> Neste estágio, os potenciais clientes buscam mais informações sobre os problemas que enfrentam. Em lojas físicas, esse estágio representa quando os clientes estão apenas pesquisando. É neste estágio de conhecimento e descoberta que o bom marketing faz toda a diferença; sendo assim, você pode utilizar suas campanhas de anúncios mais generalizadas. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_357065611" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_357065611"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-top-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-top-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-does-sales-funnel-work-top-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-top-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-top-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-does-sales-funnel-work-top-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-top-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-top-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-does-sales-funnel-work-top-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-top-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-top-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-does-sales-funnel-work-top-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-top-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-top-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-does-sales-funnel-work-top-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração do topo do funil de vendas com uma pessoa pesquisando em um notebook." data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-top-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1954513958" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_688597001" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_688597001"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-middle-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-middle-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-does-sales-funnel-work-middle-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-middle-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-middle-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-does-sales-funnel-work-middle-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-middle-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-middle-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-does-sales-funnel-work-middle-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-middle-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-middle-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-does-sales-funnel-work-middle-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-middle-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-middle-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-does-sales-funnel-work-middle-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração do meio do funil de vendas com duas pessoas conversando sobre um produto em uma loja." data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-middle-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_256697377" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_256697377"> <p class="banner-subheadline subheadline-21"> <strong>Meio — “Gostaria de mais informações sobre ______”</strong><br/> <br/> É neste estágio importante do funil que os clientes segmentados e leads qualificados para vendas (SQLs) pesquisam soluções específicas para os problemas identificados. Aqui, você pode ajudar a informar, desenvolver e mover os potenciais clientes para o próximo estágio do funil de vendas. Quando os potenciais clientes estão neste estágio, existe uma oportunidade real de venda. Aqui, é essencial que as táticas de vendas e marketing estejam alinhadas. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_939817370" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1707832842" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1707832842"> <p class="banner-subheadline subheadline-21"> <strong>Base — “Já posso comprar...”</strong><br/> <br/> Neste estágio, os potenciais clientes estão prontos para tomar decisões embasadas sobre as compras, e você fará a tão importante argumentação final. Na base do funil, as equipes de venda entram em ação e você tem a oportunidade de fechar negócios e de garantir uma experiência positiva para que seus produtos/serviços sejam indicados a outras pessoas. Nesse momento, o desenvolvimento de relacionamentos e os acompanhamentos oportunos com os clientes podem transformar sua empresa na opção principal. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1175320204" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1175320204"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-bottom-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-bottom-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-does-sales-funnel-work-bottom-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-bottom-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-bottom-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-does-sales-funnel-work-bottom-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-bottom-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-bottom-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-does-sales-funnel-work-bottom-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-bottom-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-bottom-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-does-sales-funnel-work-bottom-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-bottom-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-bottom-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-does-sales-funnel-work-bottom-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração da base do funil de vendas com uma pessoa realizando uma compra" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-does-sales-funnel-work-bottom-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="stages" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2039837551" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_86066914" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_86066914"> <h2 class="banner-headline headline-42"> Estágios do funil de vendas </h2> <p class="banner-subheadline headline-subheadline-26"> <br/> Agora, veremos mais detalhes sobre os estágios do funil de vendas e como aproveitar cada um deles para agregar valor máximo aos potenciais clientes. Você pode escolher a aparência do seu funil de vendas pessoal — afinal, é a sua ferramenta. Nosso exemplo abaixo com os quatro estágios do funil é um ótimo ponto de partida. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_134852284" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="tabbed-frame parbase section"> <section class="tabbed-frame " data-cmp-is="ink-tabbed-frame" data-panelcontainer="ink-tabbed-frame" data-cmp-panelcontainer-id="/content/me/business/pt-br/sales-solutions/resources/sales-funnel-definition-and-stages/jcr:content/content-par/flexible_column_fram_22963384/flexible-column-par/column-1/tabbed_frame" data-component-js-load-path="components/layout/tabbed-frame"> <div class="ink-tabbed-frame tabbed-frame-content"> <artdeco-tabs align="centered"> <artdeco-tablist role="tablist" class="content-margin"> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Conhecimento" id="awareness" for-panel="awareness" selected="selected"> Conhecimento </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Interesse" id="interest" for-panel="interest"> Interesse </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Decisão" id="decision" for-panel="decision"> Decisão </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Sucesso do cliente" id="success" for-panel="success"> Sucesso do cliente </artdeco-tab> </artdeco-tablist> <artdeco-tabpanel panel-name="awareness"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_194398158" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_749925891" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_749925891"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-awareness-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-awareness-illus-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-sales-funnel-stages-awareness-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-awareness-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-awareness-illus-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-sales-funnel-stages-awareness-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-awareness-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-awareness-illus-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-sales-funnel-stages-awareness-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-awareness-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-awareness-illus-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-sales-funnel-stages-awareness-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-awareness-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-awareness-illus-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-sales-funnel-stages-awareness-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração destacando o estágio "Conhecimento" no topo do funil" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-awareness-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-18-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_992884444" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_992884444"> <p class="banner-subheadline subheadline-21"> <strong>Conhecimento</strong><br/> <br/> É a parte mais ampla do funil de vendas e indica que qualquer pessoa pode ser um potencial cliente. Obviamente, apenas as pessoas realmente interessadas continuarão no processo de compra. Quais táticas podem ser implementadas para garantir uma campanha de conhecimento da marca bem-sucedida? </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_992493789" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_317310414" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_317310414"> <p class="banner-subheadline subheadline-21"> <strong>Publicações em blogs</strong><br/> <br/> Quanto melhor for o conteúdo publicado, maiores serão as chances de as pessoas lembrarem da sua marca. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1309055055" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1309055055"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-blog-post-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-blog-post-01-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-blog-post-01-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-blog-post-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-blog-post-01-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-blog-post-01-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-blog-post-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-blog-post-01-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-blog-post-01-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-blog-post-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-blog-post-01-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-blog-post-01-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-blog-post-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-blog-post-01-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-blog-post-01-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de uma publicação de blog em um navegador" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-blog-post-01-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_293279864" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_545017255" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_545017255"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-social-media-marketing-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-social-media-marketing-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-social-media-marketing-02-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-social-media-marketing-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-social-media-marketing-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-social-media-marketing-02-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-social-media-marketing-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-social-media-marketing-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-social-media-marketing-02-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-social-media-marketing-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-social-media-marketing-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-social-media-marketing-02-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-social-media-marketing-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-social-media-marketing-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-social-media-marketing-02-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de uma pessoa conferindo uma rede social no notebook" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-social-media-marketing-02-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1018313465" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1018313465"> <p class="banner-subheadline subheadline-21"> <strong>Marketing em mídias sociais<br/> </strong><br/> Utilize uma variedade de plataformas para alcançar seu público-alvo com frequência e facilidade. Os InMails e as publicações no LinkedIn são uma excelente maneira de aumentar o conhecimento da marca. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1789591764" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_444329064" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_444329064"> <p class="banner-subheadline subheadline-21"> <strong>Pesquisa paga</strong><br/> <br/> Os anunciantes podem exibir anúncios nas páginas de resultados das ferramentas de pesquisa (SERPs), como o Google — uma maneira muito eficiente de gerar tráfego para o seu site. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1841108794" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1841108794"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-paid-search-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-paid-search-03-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-paid-search-03-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-paid-search-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-paid-search-03-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-paid-search-03-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-paid-search-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-paid-search-03-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-paid-search-03-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-paid-search-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-paid-search-03-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-paid-search-03-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-paid-search-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-paid-search-03-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-paid-search-03-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de um anúncio na janela de um navegador" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-paid-search-03-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_465638203" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_228540556" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_228540556"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-event-marketing-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-event-marketing-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-event-marketing-04-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-event-marketing-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-event-marketing-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-event-marketing-04-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-event-marketing-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-event-marketing-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-event-marketing-04-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-event-marketing-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-event-marketing-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-event-marketing-04-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-event-marketing-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-event-marketing-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-event-marketing-04-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de pessoas conversando em volta de uma mesa com coquetéis" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-event-marketing-04-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1973801861" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1973801861"> <p class="banner-subheadline subheadline-21"> <strong>Marketing de eventos</strong><br/> <br/> Abra uma loja física temporária, realize conferências de usuários ou utilize uma combinação dessas soluções para dar um toque pessoal de que os potenciais clientes certamente lembrarão. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1185704673" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_682884847" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_682884847"> <p class="banner-subheadline subheadline-21"> <strong>Anúncios tradicionais</strong><br/> <br/> Revistas, outdoors e jornais — os anúncios tradicionais não são coisa do passado. Eles podem ser uma maneira excelente de aumentar o conhecimento da marca. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1092808621" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1092808621"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-traditional-ads-05-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-traditional-ads-05-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-traditional-ads-05-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-traditional-ads-05-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-traditional-ads-05-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-traditional-ads-05-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-traditional-ads-05-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-traditional-ads-05-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-traditional-ads-05-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-traditional-ads-05-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-traditional-ads-05-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-traditional-ads-05-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-traditional-ads-05-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-traditional-ads-05-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-awareness-traditional-ads-05-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de uma pessoa visualizando vários tipos de anúncios " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-awareness-traditional-ads-05-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="interest"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1744776425" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1385601850" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1385601850"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-interest-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-interest-illus-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-sales-funnel-stages-interest-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-interest-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-interest-illus-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-sales-funnel-stages-interest-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-interest-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-interest-illus-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-sales-funnel-stages-interest-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-interest-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-interest-illus-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-sales-funnel-stages-interest-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-interest-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-interest-illus-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-sales-funnel-stages-interest-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração destacando o meio do funil de vendas “Interesse” " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-interest-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-18-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_357208485" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_357208485"> <p class="banner-subheadline subheadline-21"> <strong>Interesse</strong><br/> <br/> Quando tiver a certeza de que os potenciais clientes estão interessados, você poderá exibir a eles conteúdos mais especializados que atendam às necessidades específicas deles. Neste estágio, você se engajará mais com os potenciais clientes e verificará se eles têm todas as informações necessárias para tomarem decisões embasadas. Aprimore suas competências de persuasão e comece os trabalhos. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1216559506" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_416237411" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_416237411"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-informational-phone-calls-01-dsk-v01.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-informational-phone-calls-01-dsk-v01.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-informational-phone-calls-01-dsk-v01.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-informational-phone-calls-01-dsk-v01.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-informational-phone-calls-01-dsk-v01.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de duas pessoas em uma chamada telefônica" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-informational-phone-calls-01-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1401989654" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1401989654"> <p class="banner-subheadline subheadline-21"> <strong>Chamadas telefônicas informativas</strong><br/> <br/> Essa é uma das maneiras mais eficazes de informar os clientes sobre a sua proposta de valor. Seja para uma oportunidade de apresentação de vendas personalizada ou para responder perguntas, as chamadas telefônicas podem fazer maravilhas. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1508272959" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_111716857" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_111716857"> <p class="banner-subheadline subheadline-21"> <strong>Remarketing/retargeting</strong><br/> <br/> Digamos que você gerencie um site de comércio eletrônico e algumas pessoas no seu funil de vendas tenham adicionado itens aos carrinhos de compra, mas não tenham finalizado as compras. Você pode enviar um e-mail a esses potenciais clientes para lembrá-los sobre os itens que ainda estão no carrinho. Essa técnica é chamada de remarketing ou retargeting. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1958132145" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1958132145"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-marketing-retargeting-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-marketing-retargeting-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-interest-marketing-retargeting-02-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-marketing-retargeting-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-marketing-retargeting-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-interest-marketing-retargeting-02-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-marketing-retargeting-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-marketing-retargeting-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-interest-marketing-retargeting-02-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-marketing-retargeting-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-marketing-retargeting-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-interest-marketing-retargeting-02-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-marketing-retargeting-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-marketing-retargeting-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-interest-marketing-retargeting-02-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de um anúncio em várias plataformas" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-marketing-retargeting-02-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1260746261" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1457831526" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1457831526"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-demo-videos-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-demo-videos-03-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-interest-demo-videos-03-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-demo-videos-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-demo-videos-03-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-interest-demo-videos-03-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-demo-videos-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-demo-videos-03-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-interest-demo-videos-03-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-demo-videos-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-demo-videos-03-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-interest-demo-videos-03-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-demo-videos-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-demo-videos-03-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-interest-demo-videos-03-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de uma pessoa assistindo a um vídeo em um notebook" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-demo-videos-03-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1270989396" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1270989396"> <p class="banner-subheadline subheadline-21"> <strong>Vídeos de demonstração<br/> <br/> </strong>Conhece a técnica “show, don’t tell?” Ela também se aplica aqui. Você pode impressionar os potenciais clientes com histórias sobre como seu liquidificador é ótimo para qualquer tipo de alimento — ou pode mostrar para eles. (Neste exemplo específico, mostrar é muito mais divertido!) </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1215630284" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1478107472" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1478107472"> <p class="banner-subheadline subheadline-21"> <strong>Estudos de caso</strong><br/> <br/> Reúna dados e depoimentos de casos de sucesso de outros clientes para demonstrar aos potenciais clientes como você e seus serviços/produtos se destacam. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_933975002" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_933975002"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-case-studies-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-case-studies-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-interest-case-studies-04-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-case-studies-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-case-studies-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-interest-case-studies-04-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-case-studies-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-case-studies-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-interest-case-studies-04-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-case-studies-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-case-studies-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-interest-case-studies-04-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-case-studies-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-case-studies-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-interest-case-studies-04-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de uma pessoa observando relatórios em um computador" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-case-studies-04-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_475094539" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2119277732" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_2119277732"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-gated-content-05-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-gated-content-05-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-interest-gated-content-05-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-gated-content-05-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-gated-content-05-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-interest-gated-content-05-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-gated-content-05-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-gated-content-05-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-interest-gated-content-05-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-gated-content-05-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-gated-content-05-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-interest-gated-content-05-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-gated-content-05-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-gated-content-05-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-interest-gated-content-05-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de um navegador com uma janela pop-up de login" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-interest-gated-content-05-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_62973788" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_62973788"> <p class="banner-subheadline subheadline-21"> <strong>Conteúdo controlado</strong><br/> <br/> Refere-se ao conteúdo liberado após o envio do formulário de captação de leads. Por exemplo: quando visitantes fazem um teste no seu site e inserem um endereço de e-mail para ver o resultado. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="decision"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_512134582" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_978746341" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_978746341"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-decision-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-decision-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-sales-funnel-stages-decision-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-decision-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-decision-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-sales-funnel-stages-decision-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-decision-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-decision-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-sales-funnel-stages-decision-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-decision-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-decision-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-sales-funnel-stages-decision-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-decision-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-decision-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-sales-funnel-stages-decision-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração destacando a base do funil de vendas “Decisão”" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-decision-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-18-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1573410620" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1573410620"> <p class="banner-subheadline subheadline-21"> <strong>Decisão</strong><br/> <br/> Quando os clientes estão prontos para tomar uma decisão, essas táticas podem ajudar a convencê-los de que seu produto/serviço é a opção ideal. Isso pode exigir esforços da sua parte e/ou algumas ofertas para incentivá-los ainda mais. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_231835291" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1483607583" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1483607583"> <p class="banner-subheadline subheadline-21"> <strong>Demonstrações presenciais</strong><br/> <br/> Utilize recursos visuais e demonstrações práticas para mostrar aos clientes o motivo pelo qual o seu produto/serviço é a solução ideal para os problemas que eles enfrentam. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1832888563" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1832888563"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-in-person-demo-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-in-person-demo-01-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-decision-in-person-demo-01-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-in-person-demo-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-in-person-demo-01-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-decision-in-person-demo-01-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-in-person-demo-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-in-person-demo-01-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-decision-in-person-demo-01-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-in-person-demo-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-in-person-demo-01-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-decision-in-person-demo-01-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-in-person-demo-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-in-person-demo-01-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-decision-in-person-demo-01-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de duas pessoas conversando sobre as informações em um quadro branco. " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-in-person-demo-01-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1803683744" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_875341425" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_875341425"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-trial-offer-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-trial-offer-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-decision-trial-offer-02-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-trial-offer-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-trial-offer-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-decision-trial-offer-02-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-trial-offer-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-trial-offer-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-decision-trial-offer-02-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-trial-offer-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-trial-offer-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-decision-trial-offer-02-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-trial-offer-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-trial-offer-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-decision-trial-offer-02-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de um anúncio de demonstração gratuita" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-trial-offer-02-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_557334965" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_557334965"> <p class="banner-subheadline subheadline-21"> <strong>Ofertas de demonstrações gratuitas</strong><br/> <br/> Quem não gosta de uma demonstração gratuita? Permitir que os potenciais clientes testem seu produto/serviço por um determinado período pode ajudá-los a tomar decisões mais embasadas. É como fazer um test drive antes de comprar um carro ou aproveitar a demonstração gratuita de um serviço de streaming antes de assiná-lo. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_522342193" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_394663817" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_394663817"> <p class="banner-subheadline subheadline-21"> <strong>Códigos de desconto<br/> <br/> </strong>Oferecer desconto no primeiro pedido é uma maneira excelente de incentivar potenciais clientes a se tornarem novos clientes. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_576516957" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_576516957"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-discount-code-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-discount-code-03-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-decision-discount-code-03-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-discount-code-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-discount-code-03-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-decision-discount-code-03-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-discount-code-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-discount-code-03-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-decision-discount-code-03-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-discount-code-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-discount-code-03-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-decision-discount-code-03-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-discount-code-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-discount-code-03-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-decision-discount-code-03-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de um anúncio com código de desconto" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-discount-code-03-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1756562058" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_827594425" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_827594425"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-estimate-request-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-estimate-request-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-decision-estimate-request-04-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-estimate-request-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-estimate-request-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-decision-estimate-request-04-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-estimate-request-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-estimate-request-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-decision-estimate-request-04-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-estimate-request-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-estimate-request-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-decision-estimate-request-04-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-estimate-request-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-estimate-request-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-sales-funnel-stages-decision-estimate-request-04-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de duas pessoas conversando, uma entregando um documento à outra " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-sales-funnel-stages-decision-estimate-request-04-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_698627426" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_698627426"> <p class="banner-subheadline subheadline-21"> <strong>Solicitações de estimativas</strong><br/> <br/> Quanto mais informações você puder fornecer aos potenciais clientes, maior será a probabilidade de eles se sentirem confortáveis e confiantes para fechar negócios com você. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg/jcr:content/renditions/Sales-Funnel-linebreak-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-linebreak-dsk-v01.jpg.original.jpg"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1370500203" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-21" id="banner-content-container-banner_1370500203"> <p class="banner-subheadline subheadline-21"> <strong>NOTA:</strong><br/> <br/> alguns funis de vendas acabam aqui ou combinam as fases “Decisão” e “Sucesso do cliente”. Não há um modelo melhor do que o outro; no entanto, pode ser vantajoso considerar esses estágios separadamente dependendo do tipo de produto ou serviço que você oferece.<br/> </p> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="success"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1525921707" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-6-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_951872764" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_951872764"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-custoemr-success-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-custoemr-success-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-sales-funnel-stages-custoemr-success-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-custoemr-success-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-custoemr-success-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-sales-funnel-stages-custoemr-success-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-custoemr-success-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-custoemr-success-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-sales-funnel-stages-custoemr-success-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-custoemr-success-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-custoemr-success-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-sales-funnel-stages-custoemr-success-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-custoemr-success-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-custoemr-success-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-sales-funnel-stages-custoemr-success-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração destacando a base do funil de vendas, “Sucesso do cliente” " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-sales-funnel-stages-custoemr-success-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-18-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_790937571" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_790937571"> <p class="banner-subheadline subheadline-21"> <strong>Sucesso do cliente</strong><br/> <br/> Neste estágio, os clientes já tomaram uma decisão. Seja ela favorável à sua empresa ou não, há etapas adicionais que você pode tomar como profissional de vendas para desenvolver o relacionamento e garantir que a sua empresa seja sempre lembrada.<br/> <br/> Por exemplo: caso você esteja se concentrando na retenção de clientes, solicite feedback a eles. Envie uma pesquisa de satisfação ou coloque-se à disposição para ajudar com suporte técnico, perguntas de acompanhamento e mais.<br/> <br/> Caso os potenciais clientes optem por não comprar seu produto/serviço, sempre vale a pena perguntar o motivo. O feedback dos clientes é essencial para encontrar oportunidades de melhoria nos negócios, além de ajudar na otimização dos processos de vendas. Quanto mais você praticar no seu processo pessoal e no da sua equipe de vendas, maior será a probabilidade de alcançar clientes relevantes e sucesso nas vendas.<br/> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> </artdeco-tabs> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="build" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1628423040" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <h2 class="component-heading-headline headline-42"> Como criar um funil de vendas </h2> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_825496136" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-dsk-v03.jpg/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-dsk-v03-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-dsk-v03.jpg/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-dsk-v03-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-dsk-v03.jpg/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-dsk-v03-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-dsk-v03.jpg/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-dsk-v03-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-dsk-v03.jpg/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-dsk-v03-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/bg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-dsk-v03.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <p class="component-heading-headline headline-subheadline-26"> Usando a nossa estrutura com quatro estágios, seu modelo de funil de vendas ficará assim: </p> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_112681097" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_112681097"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-awareness-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-awareness-01-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-awareness-01-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-awareness-01-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-awareness-01-tab-land-v01.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-awareness-01-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-awareness-01-tab-land-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-awareness-01-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-awareness-01-tab-port-v01.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-awareness-01-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-awareness-01-tab-port-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-awareness-01-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-awareness-01-mob-land-v01.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-awareness-01-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-awareness-01-mob-land-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-awareness-01-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-awareness-01-mob-port-v01.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-awareness-01-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-awareness-01-mob-port-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração da página de um navegador descrevendo um negócio local" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-awareness-01-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-awareness-01-mob-port-v01.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <strong>1. Conhecimento:</strong><br/> <br/> Crie uma campanha em redes sociais para atrair potenciais clientes ao seu site </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1630129238" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1630129238"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-interest-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-interest-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-interest-02-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-interest-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-interest-02-tab-land-v01.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-interest-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-interest-02-tab-land-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-interest-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-interest-02-tab-port-v01.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-interest-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-interest-02-tab-port-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-interest-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-interest-02-mob-land-v01.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-interest-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-interest-02-mob-land-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-interest-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-interest-02-mob-port-v01.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-interest-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-interest-02-mob-port-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="ilustração de pessoas conversando " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-interest-02-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-interest-02-mob-port-v01.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <strong>2. Interesse:</strong><br/> <br/> Compartilhe algo valioso em troca de um lead </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_922027723" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_922027723"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-decision-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-decision-03-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-decision-03-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-decision-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-decision-03-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-decision-03-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-decision-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-decision-03-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-decision-03-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-decision-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-decision-03-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-decision-03-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-decision-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-decision-03-dsk-v01.png/jcr:content/renditions/PT-Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-decision-03-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração da tela de um navegador para compra on-line " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/PT-Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-decision-03-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <strong>3. Decisão:</strong><br/> <br/> Os potenciais clientes recebem as informações necessárias por meio de conteúdo compartilhado para finalizarem uma compra </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-4"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_820782612" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_820782612"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-customer-success-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-customer-success-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-customer-success-04-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-customer-success-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-customer-success-04-tab-land-v01.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-customer-success-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-customer-success-04-tab-land-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-customer-success-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-customer-success-04-tab-port-v01.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-customer-success-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-customer-success-04-tab-port-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-customer-success-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-customer-success-04-mob-land-v01.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-customer-success-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-customer-success-04-mob-land-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-customer-success-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-customer-success-04-mob-port-v01.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-customer-success-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-customer-success-04-mob-port-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração da tela de um navegador com oferta pós-venda " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-customer-success-04-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-using-our-model-customer-success-04-mob-port-v01.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <strong>4. Sucesso do cliente:<br/> <br/> </strong> Crie uma oferta interessante para aumentar a retenção </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_484054895" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_744670528" data-component-js-load-path="components/content/banner"> <div class="banner-background background-color solid amber-10"> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_744670528"> <p class="banner-headline headline-subheadline-26"> Exemplo de funil de vendas para o varejo </p> <p class="banner-subheadline subheadline-21"> <br/> Digamos que você tenha uma empresa que venda assinaturas premium de café. Todo mês, você envia aos clientes grãos de café de vários lugares do mundo cultivados localmente. Após realizar uma pesquisa inicial de mercado, você notou que seu público principal utiliza o Instagram e o TikTok e que os clientes segmentados representam pessoas de todos os gêneros entre 20 e 45 anos de idade. </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_699381793" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1691880656" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default " id="banner-content-container-banner_1691880656"> <p class="banner-subheadline subheadline-21"> Com essas informações, você veicula um anúncio excelente no Instagram e cria um vídeo incrível no TikTok para direcionar potenciais clientes a uma página de destino. Essa página solicita que eles se cadastrem em uma lista de e-mails para receber, por exemplo, amostras gratuitas ou e-newsletters. Agora, você tem uma lista de leads.<br/> <br/> Nas semanas seguintes, você envia conteúdo para informar os potenciais clientes sobre seu serviço de assinatura, compartilha receitas simples de café e envia testes para que eles descubram qual tipo de torrefação experimentar com base em suas preferências.<br/> <br/> Após essa campanha inicial por e-mail, você oferece um cupom com desconto de 15% para os três primeiros meses do serviço de assinatura — e pronto! Você venderá muitas assinaturas. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_860276305" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_860276305"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-illus-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-illus-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-illus-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-illus-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-illus-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de clientes e funcionários interagindo em um café" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_758454329" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_758454329"> <p class="banner-subheadline subheadline-21"> Em seguida, você cria uma lista de e-mails com os mesmos clientes e reinicia o processo. Agora, no entanto, você enviará conteúdos diferentes. Por exemplo: um pacote de café gratuitamente para cada três indicações de clientes ou ofertas de mercadorias especiais (como xícaras ou jarras para cold brew) a clientes recorrentes. Você também pode criar um cartão fidelidade e conceder três meses de assinatura gratuita quando os clientes acumularem os pontos necessários. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,0px,0px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1145735364" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1145735364"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-linebreak-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-linebreak-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-linebreak-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-linebreak-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-linebreak-dsk-v01.png/jcr:content/renditions/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Orange dash, line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-how-to-build-a-sales-funnel-retail-sales-example-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1165985259" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1165985259"> <p class="banner-headline headline-subheadline-26"> Exemplo de funil de vendas B2B </p> <p class="banner-subheadline subheadline-21"> <br/> Digamos que você trabalhe com consultoria e serviços de tecnologia. Normalmente, seus clientes são organizações com mais de 10.000 funcionários. Com base na pesquisa que você realizou, os seus clientes são pessoas profissionais com nível de experiência intermediário, de todos os gêneros e bastante ativas no LinkedIn.<br/> <br/> Considerando essas informações, você lança um anúncio no LinkedIn e uma publicação para gerar engajamento, ambos direcionando os visitantes a uma página de destino com mais informações sobre os seus serviços. Em seguida, você utiliza o InMail no <a href="/pt-br/sales-solutions/sales-navigator">LinkedIn Sales Navigator</a> para se conectar com leads e transformá-los em <a href="/pt-br/sales-solutions/resources/prospecting">potenciais clientes</a>.<br/> <br/> Com uma lista atualizada de potenciais clientes, você dedica tempo para enviar a eles informações sobre os seus serviços. Você fala sobre o tipo de consultoria que oferece e usa o Sales Navigator para filtrar segmentos de público e alcançar pessoas relevantes.<br/> <br/> Como no exemplo anterior, considere descontos ou algum tipo de oferta para os usuários que adquirirem seus serviços pela primeira vez. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1242921658" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_397536117" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_397536117"> <p class="banner-headline headline-42"> Trabalhe com mais inteligência e menos esforço </p> <p class="banner-subheadline subheadline-21"> <br/> Assim como diversas outras ferramentas, o modelo de funil de vendas oferece infinitas possibilidades para você e sua empresa. Não importa se você utiliza o funil de vendas como um método estratégico para vender o máximo possível ou simplesmente como uma visualização do processo de compra dos clientes, ele é o lugar perfeito para começar. </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_890151530" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1621023685" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1621023685"> <p class="banner-subheadline subheadline-21"> As especificações variam, mas a estrutura básica é sempre a mesma. Mesmo com iniciativas de marketing modestas no topo de funil, sua empresa pode se beneficiar muito com a criação de materiais de marketing e iniciativas que funcionam para você, facilitando ainda mais a parte das vendas.<br/> <br/> <strong>Conclusão:</strong> Após entender o que é o funil de vendas e como ele funciona, você pode aprender a otimizá-lo. Quanto mais você conhecer seu público e as necessidades dele, mais vendas você fará e mais sucesso alcançará. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_931133276" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_931133276"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-work-smarter-not-harder-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-work-smarter-not-harder-illus-dsk-v01.png/jcr:content/renditions/Sales-Funnel-work-smarter-not-harder-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-work-smarter-not-harder-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-work-smarter-not-harder-illus-dsk-v01.png/jcr:content/renditions/Sales-Funnel-work-smarter-not-harder-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-work-smarter-not-harder-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-work-smarter-not-harder-illus-dsk-v01.png/jcr:content/renditions/Sales-Funnel-work-smarter-not-harder-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-work-smarter-not-harder-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-work-smarter-not-harder-illus-dsk-v01.png/jcr:content/renditions/Sales-Funnel-work-smarter-not-harder-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-work-smarter-not-harder-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-work-smarter-not-harder-illus-dsk-v01.png/jcr:content/renditions/Sales-Funnel-work-smarter-not-harder-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de uma pessoas fazendo uma pesquisa on-line e consultando um diagrama de funil de vendas." data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/sales-funnel/fg/Sales-Funnel-work-smarter-not-harder-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height dark-monochrome has-background has-content-width-background " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome" data-background-video-id="banner_898022297" data-component-js-load-path="components/content/banner"> <div class="banner-background background-color solid solid-dark-blue"> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_898022297"> <p class="banner-headline headline-34"> Utilize o LinkedIn Sales Navigator para avançar os leads no funil de vendas </p> <div 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