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Instead of having a matchmaker rifle through thousands of profiles to find...", "sourceOrganization": "Business of Apps", "datePublished": "2020-11-26", "license" : "https://creativecommons.org/licenses/by-nc-nd/4.0/", "creator":{ "@type":"Organization", "name": "Business of Apps" } } </script> <div class="main main_diff-width hero-image"> <div class="breadcrumb-wrapper hero-bg data-inner"> <div class="boa-container"> <ul class="breadcrumbs"><li><a href="/" data-wpel-link="internal">Home</a></li><li><a href="/data/" data-wpel-link="internal">App Data</a></li><li>Dating App Revenue and Usage Statistics (2025)</li></ul> </div> </div> <div data-bg="https://www.businessofapps.com/wp-content/uploads/2020/11/iStock-1278310800-1284x500.jpg" class="hero-wrap rocket-lazyload" style=""></div> <div class="main_i clearfix"> <div class="main__l"> <div class="n-list"> <div class="n-list__item"> <div class="n-list__item__title"> <h1>Dating App Revenue and Usage Statistics (2025)</h1> </div> <div class="n-list__item__main"> <div class="n-list__item__main__top diff-pb"> <div class="text"> <img alt='' src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2035%2035'%3E%3C/svg%3E" data-lazy-srcset='https://secure.gravatar.com/avatar/15f5d0246f4ccbc41418584f0da85462?s=70&d=mm&r=g 2x' class='avatar avatar-35 photo' height='35' width='35' decoding='async' data-lazy-src="https://secure.gravatar.com/avatar/15f5d0246f4ccbc41418584f0da85462?s=35&d=mm&r=g"/><noscript><img alt='' src='https://secure.gravatar.com/avatar/15f5d0246f4ccbc41418584f0da85462?s=35&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/15f5d0246f4ccbc41418584f0da85462?s=70&d=mm&r=g 2x' class='avatar avatar-35 photo' height='35' width='35' decoding='async'/></noscript> <div class="meta"> <a href="https://www.businessofapps.com/news/author/david-curry/" data-wpel-link="internal">David Curry</a></p> <p>Updated: March 21, 2025</p> </div> </div> </div> <div class="n-list__item__main__content"> <div class="boa-social-widget d-flex"> <a class="button_linkedin me-2" href="https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.businessofapps.com%2Fdata%2Fdating-app-market" title="Share this page on LinkedIn" target="_blank" rel="noreferrer nofollow external noopener" data-social-platform="linkedin" data-social-content-type="app data page" data-social-item-id="62565" data-wpel-link="external"></a> <a class="button_twitter me-2" href="https://twitter.com/intent/tweet?text=Dating+App+Revenue+and+Usage+Statistics+%282025%29&url=https%3A%2F%2Fwww.businessofapps.com%2Fdata%2Fdating-app-market&via=@BusinessofApps" title="Share this page on Twitter" target="_blank" rel="noreferrer nofollow external noopener" data-social-platform="twitter" data-social-content-type="app data page" data-social-item-id="62565" data-wpel-link="external"></a> <a class="button_mailto me-2" href="mailto:?subject=Dating+App+Revenue+and+Usage+Statistics+%282025%29" title="Share this page through email" target="_blank" rel="noreferrer" data-social-platform="email" data-social-content-type="app data page" data-social-item-id="62565"></a> <div class="btn-group"> <button class="btn btn-secondary dropdown-toggle px-2" type="button" id="socialCopyDropdown" data-bs-toggle="dropdown" data-bs-auto-close="outside" aria-expanded="false"> <i class="fa fa-link" aria-hidden="true"></i> </button> <div class="dropdown-menu p-3" aria-labelledby="socialCopyDropdown"> <button type="button" class="btn-close float-end" aria-label="Close"></button> <span class="d-block mt-2 pb-1 share-text"></span> <h5 class="pb-2"></h5> <div class="input-group mb-2"> <input type="text" class="form-control" value="" aria-label="Copy URL" aria-describedby="socialCopyDropdown-copy" id="socialCopyDropdown-copyinput"> <button class="btn btn-secondary" type="button" id="socialCopyDropdown-copy" data-social-platform="copy to clipboard" data-social-content-type="app data page" data-social-item-id="62565"><i class="fa fa-clipboard" aria-hidden="true"></i></button> </div> <div id="copyClipboardToast" class="toast" role="alert" aria-live="assertive" aria-atomic="true" data-bs-delay="2000"> <div class="d-flex"> <div class="toast-body p-1 px-2 copied-to-clipboard"></div> </div> </div> </div> </div> </div> <div class="post"> <p>In 2013, Tinder revolutionised the online dating industry with a simple system, swipe right if interested, left if not. Instead of having a matchmaker rifle through thousands of profiles to find someone unique, users are allowed to decide whether they like someone based off a few photos.</p> <p>In comparison to the services which had come before, <a href="https://www.businessofapps.com/data/tinder-statistics/" data-wpel-link="internal">Tinder</a> made dating simple, but it also, as studies have found, made it less about lasting connections and relationships and more about casual hook-ups and cheesy openers.</p> <p>Tinder was built by Hatch Labs, a startup incubator funded by IAC. At the time, IAC also owned Match.com, Plenty of Fish, and OK Cupid, so by building Tinder, it made its own cannibal, which has eaten away at the market share of others.<div class="advertisement">- Advertisement -</div><div class="inline-featured-ad"><div class="featured-img"><a href="https://www.businessofapps.com/app-growth-guide-achieving-scale-whilst-managing-acquisition-cost/?utm_source=BOA&utm_medium=featuredad_onsite&utm_campaign=yodel-hdl1" class="feature-ad-link" target="_blank" rel="nofollow" data-layer-link-location="inline widget" data-layer-link-type="feature-ad" data-layer-sponsor-name="yodel-mobile" data-layer-sponsor-type="featured" data-layer-event="visitor interaction" data-layer-interaction-name="sponsor link click" data-wpel-link="internal"><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" data-lazy-src="https://www.businessofapps.com/wp-content/uploads/2025/02/Featured-Ad.png"><noscript><img src="https://www.businessofapps.com/wp-content/uploads/2025/02/Featured-Ad.png"></noscript></a></div><div class="featured-content"><a class="headline feature-ad-link" href="https://www.businessofapps.com/app-growth-guide-achieving-scale-whilst-managing-acquisition-cost/?utm_source=BOA&utm_medium=featuredad_onsite&utm_campaign=yodel-hdl1" target="_blank" rel="nofollow" data-layer-link-location="inline widget" data-layer-link-type="feature-ad" data-layer-sponsor-name="yodel-mobile" data-layer-sponsor-type="featured" data-layer-event="visitor interaction" data-layer-interaction-name="sponsor link click" data-wpel-link="internal"><h5>Ultimate App Growth Guide 2025</h5></a><p>Boost your app鈥檚 success with the Ultimate App Growth Guide! 馃殌 Expert insights, proven strategies & must-know tips. Download now!</p> <a class="cta-button feature-ad-link schema-bg-color" href="https://www.businessofapps.com/app-growth-guide-achieving-scale-whilst-managing-acquisition-cost/?utm_source=BOA&utm_medium=featuredad_onsite&utm_campaign=yodel-hdl1" target="_blank" rel="nofollow" data-layer-link-location="inline widget" data-layer-link-type="feature-ad" data-layer-sponsor-name="yodel-mobile" data-layer-sponsor-type="featured" data-layer-event="visitor interaction" data-layer-interaction-name="sponsor link click" data-wpel-link="internal">Master app growth</a></div></div> <p>In the United States, Tinder has ruled the roost since its inception, but in Europe and South America, Badoo has been the frontrunner. Created by Russian entrepreneur Andrey Andreev, Badoo has had many lives, including as a social games and quiz app in Facebook Games heyday in the early 2010s.</p> <p>Badoo is the most downloaded dating app in the world, with over 400 million registered users, but it has not been able to make a mark in the US. In 2014, Andreev partnered with Tinder co-founder Whitney Wolfe Herd, who left the company after tensions with executives, to found Bumble.</p> <p>Where Badoo failed, <a href="https://www.businessofapps.com/data/bumble-statistics/" data-wpel-link="internal">Bumble</a> succeeded in drawing North American users away from Tinder. Marketed as the feminist dating app, Bumble allows women to make the first move, giving them full control of the experience.</p> <p>Bumble鈥檚 growth in the past few years has also marked a change in attitudes towards dating, as people have started to turn away from the casual hook-up culture of Tinder. Hinge, another IAC-owned app, switched its entire platform in 2017 to focus on long term relationships.</p> <p>That said, the culture is not devolving back to the Match.com era. Tinder and Badoo are still the leaders in monthly active users, and in emerging markets like China and South-east Asia, casual dating apps are far exceeding long-term services in popularity.</p> <p>We have collected data and statistics on the dating app market. Read on below to find out more. If you want more insights on the dating app industry, <a href="https://www.businessofapps.com/data/dating-app-report/?utm_source=dating&utm_medium=click&utm_campaign=hyperlink" data-wpel-link="internal">check out our premium report</a>.</p> <h2>Dating App Key Statistics</h2> <ul> <li>The dating app market made $5.34 billion revenue in 2023, $2.8 billion came from Match Group</li> <li>Over 300 million people use dating apps worldwide, with about 20 million paying for premium features</li> <li>Tinder was the most downloaded app in 2023, followed by Bumble</li> <li>Tinder is the most popular dating app in the United States and Europe</li> </ul> <div class="inline-featured-ad app-reports-ad"><div class="featured-img"><a href="https://www.businessofapps.com/data/dating-app-report/?utm_source=dating&utm_medium=click&utm_campaign=featured-data-ad" class="feature-ad-link" target="_blank" rel="nofollow" data-layer-link-location="inline widget" data-layer-link-type="featured-data-ad" data-layer-sponsor-name="Dating App Report" data-layer-sponsor-type="non-sponsored" data-layer-event="visitor interaction" data-layer-interaction-name="sponsor link click" data-wpel-link="internal"><img fetchpriority="high" decoding="async" src="https://www.businessofapps.com/wp-content/uploads/2022/04/dating_nosubhead.png"></a></div><div class="featured-content"><a class="headline feature-ad-link" href="https://www.businessofapps.com/data/dating-app-report/?utm_source=dating&utm_medium=click&utm_campaign=featured-data-ad" target="_blank" rel="nofollow" data-layer-link-location="inline widget" data-layer-link-type="featured-data-ad" data-layer-sponsor-name="Dating App Report" data-layer-sponsor-type="non-sponsored" data-layer-event="visitor interaction" data-layer-interaction-name="sponsor link click" data-wpel-link="internal"><h5>Dating App Report 2024</h5></a><p>Want to learn more about the dating app industry? In our <a href="https://www.businessofapps.com/data/dating-app-report/?utm_source=dating&utm_medium=click&utm_campaign=featured-data-ad" data-layer-event="visitor interaction" data-layer-interaction-name="navigate to listing" data-layer-link-location="other" data-layer-sponsor-name="non-sponsored" data-layer-sponsor-type="non-sponsored" data-wpel-link="internal">Dating App report</a>, we cover financials, usage, downloads, and demographics by app and industry, alongside market share, user acquisition, engagement, and benchmarks.</p> </div></div> <h2>Top Dating Apps</h2> <div id="footable_parent_79216" class="footable_parent ninja_table_wrapper loading_ninja_table wp_table_data_press_parent semantic_ui"> <table data-ninja_table_instance="ninja_table_instance_0" data-footable_id="79216" data-filter-delay="1000" aria-label="top dating apps" id="footable_79216" data-unique_identifier="ninja_table_unique_id_1266401541_79216" class="foo-table ninja_footable foo_table_79216 ninja_table_unique_id_1266401541_79216 ui table nt_type_legacy_table selectable celled striped compact vertical_centered footable-paging-right ninjatable_hide_header_row ninja_table_search_disabled ninja_table_pro"> <colgroup> <col class="ninja_column_0 hidden"> <col class="ninja_column_1"> <col class="ninja_column_2"> </colgroup> <thead> <tr class="footable-header"> <th scope="col" class="ninja_column_0 ninja_clmn_nm_link hidden">Link</th><th scope="col" class="ninja_column_1 ninja_clmn_nm_title1">Title 1</th><th scope="col" class="ninja_column_2 ninja_clmn_nm_title2">Title 2</th></tr> </thead> <tbody> <tr data-row_id="0" class="ninja_table_row_0 nt_row_id_0"> <td></td><td>Tinder</td><td>The crown jewel of Match Group, Tinder fundamentally changed online dating by removing the seriousness and giving users more control</td> </tr> <tr data-row_id="1" class="ninja_table_row_1 nt_row_id_1"> <td></td><td>Bumble</td><td>Tinder's main rival in North America, designed to give women control of the experience. Bumble was started by Tinder co-founder Whitney Wolfe Herd</td> </tr> <tr data-row_id="2" class="ninja_table_row_2 nt_row_id_2"> <td></td><td>Hinge</td><td>Hinge is a key rival to Tinder and Bumble, aimed at building long-term relationships instead of quick hookups </td> </tr> <tr data-row_id="3" class="ninja_table_row_3 nt_row_id_3"> <td></td><td>Badoo</td><td>Badoo started far before Tinder and Bumble as a social search, games and quiz app. It transitioned in 2013 to focus on dating</td> </tr> <tr data-row_id="4" class="ninja_table_row_4 nt_row_id_4"> <td></td><td>Happn</td><td>Unlike others apps which use location in a general sense to find matches, Happn matches users with people they may have seen recently</td> </tr> <tr data-row_id="5" class="ninja_table_row_5 nt_row_id_5"> <td></td><td>Grindr</td><td>Grindr was the first app to be specifically for LGBTQ people and remains the most popular app for gay people</td> </tr> <tr data-row_id="6" class="ninja_table_row_6 nt_row_id_6"> <td></td><td>Tantan</td><td>Casual dating is not as popular in China as it is in the West, however, Tantan is the first to break through to general audiences </td> </tr> <tr data-row_id="7" class="ninja_table_row_7 nt_row_id_7"> <td></td><td>Plenty of Fish</td><td>One of the old guard, Plenty of Fish has been around since 2003 and is one of the few to successfully transition to mobile</td> </tr> </tbody> </table> </div> <h2>Global Dating App Revenue</h2> <p>After a slump in the early 2010s, dating app revenues have increased every year since 2015, reaching $5.34 billion in 2023.</p> <h3>Global dating app revenue 2015 to 2023 ($bn)</h3> <div class="infogram-embed" data-id="a3046d77-987a-40f5-87bb-9b14e9e22e0c" data-type="interactive" data-title="Global dating app revenue 2015 - 2020"></div> <p><script>!function(e,i,n,s){var t="InfogramEmbeds",d=e.getElementsByTagName("script")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement("script");o.async=1,o.id=n,o.src="https://e.infogram.com/js/dist/embed-loader-min.js",d.parentNode.insertBefore(o,d)}}(document,0,"infogram-async");</script></p> <h2>Global Dating App Users</h2> <p>Usage has also increased, with 349 million people worldwide using dating apps. The vast majority of matchmaking is done on mobile devices.</p> <h3>Global dating app users 2015 to 2023 (mm)</h3> <div class="infogram-embed" data-id="ac03ef0c-085c-4ef6-9d8c-6308f7dd0ca8" data-type="interactive" data-title="Global dating app users 2015 - 2020"></div> <p><script>!function(e,i,n,s){var t="InfogramEmbeds",d=e.getElementsByTagName("script")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement("script");o.async=1,o.id=n,o.src="https://e.infogram.com/js/dist/embed-loader-min.js",d.parentNode.insertBefore(o,d)}}(document,0,"infogram-async");</script></p> <h2>Global Dating App Downloads</h2> <p>Downloads have actually decreased in the past four years, from a peak of 287.4 million downloads in 2019.</p> <h3>Global dating app downloads 2015 to 2023 (mm)</h3> <div class="infogram-embed" data-id="c7cf08d7-8a88-4db4-8f21-fc9b332b0a52" data-type="interactive" data-title="total dating app downloads"></div> <p><script>!function(e,i,n,s){var t="InfogramEmbeds",d=e.getElementsByTagName("script")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement("script");o.async=1,o.id=n,o.src="https://e.infogram.com/js/dist/embed-loader-min.js",d.parentNode.insertBefore(o,d)}}(document,0,"infogram-async");</script></p> <h2>Global Dating Users by App</h2> <p>Tinder and Badoo were in a two horse race for users since 2015, but Tinder has pulled far ahead in the past few years. Bumble looks to be the next potential competitor.</p> <h3>Global dating users by app 2015 to 2023 (mm)</h3> <div class="infogram-embed" data-id="9f748339-343d-4da9-b59b-aed4976ff250" data-type="interactive" data-title="dating app users bar race"></div> <p><script>!function(e,i,n,s){var t="InfogramEmbeds",d=e.getElementsByTagName("script")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement("script");o.async=1,o.id=n,o.src="https://e.infogram.com/js/dist/embed-loader-min.js",d.parentNode.insertBefore(o,d)}}(document,0,"infogram-async");</script></p> <h2>US Dating App Market Share</h2> <p>Tinder is the leader in the US dating app market, but Bumble has increased its market share every year since 2017. Hinge is also positioning itself as a potential leader in the near future.</p> <h3>US dating app market share 2023 (%)</h3> <div class="infogram-embed" data-id="58e522d6-3712-4ce4-a8f2-de62c1522b90" data-type="interactive" data-title="[report] US dating app marketshare"></div> <p><script>!function(e,i,n,s){var t="InfogramEmbeds",d=e.getElementsByTagName("script")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement("script");o.async=1,o.id=n,o.src="https://e.infogram.com/js/dist/embed-loader-min.js",d.parentNode.insertBefore(o,d)}}(document,0,"infogram-async");</script></p> </div> </div> </div> </div> </div> </div> </div> </div> <script> // JS snippet to make sure we add data-layer-sponsor-name & data-layer-sponsor-name into adRotate adverts that show up within the post content var adRotateExist = setInterval(function() { if ( jQuery( 'div.post .g .g-single a[data-layer-event], div.post .a-single 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