CINXE.COM
贝恩公司
<!DOCTYPE html> <html lang="zh_CN"> <head> <meta name="Generator" content="ZhangJi" /> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta http-equiv="X-UA-Compatible" content="ie=edge"> <meta http-equiv="Content-Security-Policy" content="default-src 'self' 'unsafe-inline'; script-src 'self' 'unsafe-inline' https://hm.baidu.com/; connect-src 'self' hm.baidu.com;"> <link rel="shortcut icon" href="/favicon.png" type="image/x-icon" /> <title>贝恩公司</title> <link rel="stylesheet" href="./includes/themes/cn/pc/css/style.css?v=20230222"> <script src="./js/jquery.min.js"></script> <script src="./includes/themes/cn/pc/js/jquery.transform2d.js"></script> <script src="./includes/themes/cn/pc/js/qrcanvas.js"></script> <script src="./includes/themes/cn/pc/js/script.js"></script> <!-- <script type="text/javascript" charset="utf-8" src="./js/bsshare/buttonLite.js#style=-1&uuid=&pophcol=2&lang=zh"></script> <script type="text/javascript" charset="utf-8" src="./js/bsshare/bshareC0.js"></script> --> </head> <body> <!-- 导航-通用 --> <header class="navbar navbar-home"> <div class="navbar-top"> <div class="navbar-top-container"> <div class="navbar-top-left"> <ul> <li><a target="_blank" href="https://www.bain.com/about/offices/">全球办事处</a></li> <li><a target="_blank" href="https://www.bain.com/alumni/">贝恩同事会</a></li> <li><a href="/news.php?id=16">媒体中心</a></li> <li><a href="/page.php?act=contact">联系我们</a></li> </ul> </div> <div class="navbar-top-right"> <a target="_blank" href="https://www.bain.com">Bain Global</a> </div> </div> </div> <div class="navbar-nav"> <div class="navbar-nav-container"> <div class="nav-left"> <div class="logo show-white"> <a href="/"> <img src="./includes/themes/cn/pc/images/logo_white-bain.svg" id="logoImg" alt=""> </a> </div> <div class="logo show-red"> <a href="/"> <img src="./includes/themes/cn/pc/images/logo_red_bain.svg" id="logoImg" alt=""> </a> </div> <div class="nav" id="navMenu"> <ul> <!-- <li><a href="experience_list.php?act=list&pid=23">行业</a></li> <li><a href="experience_list.php?act=list&pid=45">专业能力</a></li> <li><a href="experience.php?pid=55" style="color:#c00">数字化</a></li> <li><a href="experience.php?pid=68" style="color:#c00">可持续发展</a></li> <li><a href="new_list.php">贝恩观点</a></li> <li><a href="page.php?act=about_us">关于我们</a></li> <li><a href="page.php?act=join_page">加入贝恩</a></li> --> <li><a href="javascript:void(0)">行业</a></li> <li><a href="javascript:void(0)">专业能力</a></li> <li><a href="experience.php?pid=55" style="color:#c00">数字化</a></li> <li><a href="experience.php?pid=68" style="color:#c00">可持续发展</a></li> <li><a href="javascript:void(0)">贝恩观点</a></li> <li><a href="javascript:void(0)">关于我们</a></li> <li><a href="page.php?act=join_page">加入贝恩</a></li> </ul> </div> <div class="nav-content"> <div class="nav-content-item show-menu"> <div class="content-title"> 行业 </div> <div class="content-list"> <ul> <li> <a href="experience.php?pid=49">工业产品和服务行业</a> <a href="experience.php?pid=24">航空与运输业</a> <a href="experience.php?pid=71">汽车行业</a> <a href="experience.php?pid=79">化工行业</a> <a href="experience.php?pid=25">消费品行业</a> </li> <li> <a href="experience.php?pid=76">能源和自然资源行业</a> <a href="experience.php?pid=47">金融服务行业</a> <a href="experience.php?pid=48">医疗保健行业</a> <a href="experience.php?pid=80">基础建设和建筑产品行业</a> <a href="experience.php?pid=81">机械和设备行业</a> </li> <li> <a href="experience.php?pid=50">媒体行业</a> <a href="experience.php?pid=56">金属和矿业</a> <a href="experience.php?pid=59">私募基金行业</a> <a href="experience.php?pid=60">零售行业</a> </li> <li> <a href="experience.php?pid=61">社会和公共部门</a> <a href="experience.php?pid=62">高科技行业</a> <a href="experience.php?pid=63">电信行业</a> <a href="experience.php?pid=64">公用事业及替代能源行业</a> </li> </ul> </div> </div> <div class="nav-content-item"> <div class="content-title"> 专业能力 </div> <div class="content-list"> <ul> <li> <a href="experience.php?pid=57">先进分析</a> <a href="experience.php?pid=75">敏捷</a> <a href="experience.php?pid=74">变革管理</a> <a href="experience.php?pid=66">企业金融</a> </li> <li> <a href="experience.php?pid=53">客户战略和市场营销</a> <a href="experience.php?pid=55">数字化</a> <a href="experience.php?pid=67">信息技术</a> <a href="experience.php?pid=65">兼并收购</a> </li> <li> <a href="experience.php?pid=73">运营</a> <a href="experience.php?pid=54">组织</a> <a href="experience.php?pid=51">绩效提升</a> <a href="experience.php?pid=52">私募基金</a> </li> <li> <a href="experience.php?pid=46">战略</a> <a href="experience.php?pid=68">可持续发展</a> <a href="experience.php?pid=69">转型</a> </li> </ul> </div> </div> <div class="nav-content-item"> </div> <div class="nav-content-item"> </div> <div class="nav-content-item"> <div class="content-title"> 贝恩观点 </div> <div class="content-list"> <ul> <li> <a href="news.php?id=15">聚焦中国</a> <a href="news.php?id=16">媒体报道</a> </li> <li> <a href="news.php?id=14">全球视野</a> <a href="news.php?id=30">贝恩专著</a> </li> <li> <a href="news.php?id=32">总裁专栏</a> <a href="news.php?id=39">另辟杰径</a> </li> <li> <a href="news.php?id=26">署名文章</a> <a href="hyperlocal/bain.htm">同城零售</a> </li> </ul> </div> </div> <div class="nav-content-item"> <div class="content-title"> 关于我们 </div> <div class="content-list"> <ul> <li> <a href="page.php?act=about_us">关于我们</a> <a href="page.php?act=contact">联系我们</a> </li> <li> <a href="page.php?act=who_we_are">公司理念</a> </li> <li> <a href="leader.php">领导层</a> </li> <li> <a href="page.php?act=gongyi">社会责任</a> </li> </ul> </div> </div> <div class="nav-content-item"> <div class="content-title"> 加入贝恩 </div> <div class="content-list"> <ul> <li> <a href="join.php?act=job">职位</a> </li> <li> <a target="_blank" href="https://careers.bain.com/recruits/apply">现在申请</a> </li> <li> </li> <li> </li> </ul> </div> </div> </div> </div> <div class="nav-right"> <div class="search-btn"> <span>搜索</span> <i class="iconfont icon-fangdajing search-icon"></i> </div> <div class="search-bar"> <form id="form1" name="form1" method="get" action="search.php"> <i class="iconfont icon-fangdajing search-icon"></i> <input type="text" placeholder="搜索观点" id="searchInput" name="keyword"> <i class="iconfont icon-close"></i> </form> </div> </div> </div> </div> </header> <section class="banner"> <img src="../pic/banner/1566810156.jpg" alt="" width="1920" height="345"> </section> <section class="wrapper insights industry"> <div class="container"> <div class="wrapper-left"> <div class="left-nav"> <ul> <li> <a href="experience.php?act=list&pid=49"> 工业产品和服务行业</a> </li> <li> <a href="experience.php?act=list&pid=24"> 航空与运输业</a> </li> <li> <a href="experience.php?act=list&pid=71"> 汽车行业</a> </li> <li> <a href="experience.php?act=list&pid=79"> 化工行业</a> </li> <li> <a href="experience.php?act=list&pid=25" class="current"> 消费品行业</a> </li> <li> <a href="experience.php?act=list&pid=76"> 能源和自然资源行业</a> </li> <li> <a href="experience.php?act=list&pid=47"> 金融服务行业</a> </li> <li> <a href="experience.php?act=list&pid=48"> 医疗保健行业</a> </li> <li> <a href="experience.php?act=list&pid=80"> 基础建设和建筑产品行业</a> </li> <li> <a href="experience.php?act=list&pid=81"> 机械和设备行业</a> </li> <li> <a href="experience.php?act=list&pid=50"> 媒体行业</a> </li> <li> <a href="experience.php?act=list&pid=56"> 金属和矿业</a> </li> <li> <a href="experience.php?act=list&pid=59"> 私募基金行业</a> </li> <li> <a href="experience.php?act=list&pid=60"> 零售行业</a> </li> <li> <a href="experience.php?act=list&pid=61"> 社会和公共部门</a> </li> <li> <a href="experience.php?act=list&pid=62"> 高科技行业</a> </li> <li> <a href="experience.php?act=list&pid=63"> 电信行业</a> </li> <li> <a href="experience.php?act=list&pid=64"> 公用事业及替代能源行业</a> </li> </ul> </div> </div> <div class="wrapper-right"> <div class="module-content"> <div class="module-title"> <h3>消费品行业</h3> </div> <div class="module-desc"> <!-- <p>消费品公司面临着复杂的消费者和购物者行为、零售整合以及新兴市场带来的新挑战。但是这些挑战也为实现盈利性增长开辟了新道路。贝恩曾帮助全球领先的消费品公司提升利润和创造可持续性价值。过去10年间,我们曾与25家最大型的全球性消费品公司中90%的企业展开过合作,完成了数千个本行业相关项目。</p> --> </div> </div> <div class="news"> <div class="news-heading"> <h3>相关资讯</h3> </div> <div class="news-content"> <div class="news-card"> <div class="card-wrapper"> <div class="card-img"> <a href="news_info.php?id=1930"> <div class="card-img_wrap"> <img src="./uploads/2024112104491597509.jpg" alt=""> </div> </a> </div> <div class="card-content-container"> <div class="card-content"> <a href="news_info.php?id=1930"> <span class="card__tag" id="news.php?id=14"></span> <h5 class="">2024年全球奢侈品市场增长平缓,消费者更偏好奢侈体验</h5> <div class="card__desc">贝恩公司发布《2024年全球奢侈品市场研究》报告</div> </a> </div> <div class="card-footer"> </div> </div> </div> </div> <div class="news-card"> <div class="card-wrapper"> <div class="card-img"> <a href="news_info.php?id=1923"> <div class="card-img_wrap"> <img src="./uploads/2024111211323333069.jpg" alt=""> </div> </a> </div> <div class="card-content-container"> <div class="card-content"> <a href="news_info.php?id=1923"> <span class="card__tag" id="news.php?id=15"></span> <h5 class="">贝恩公司和消费品论坛(CGF)携手举办进博会上海会议活动</h5> <div class="card__desc">“共塑新质、迈向净零”可持续消费圆桌,与消费品企业共同发起中国绿色转型工作</div> </a> </div> <div class="card-footer"> </div> </div> </div> </div> </div> <div class="news-seemore"> <a href="news.php?pid=25" class="seemore-btn">查看更多</a> </div> </div> <!-- <div class="detail"> <div class="slideTxtBox"> <div class="hd"> <ul> <li> 我们的服务 </li> <li> 我们的方法 </li> </ul> </div> <div class="bd"> <div class="guandian-cont"> <p> 贝恩与世界各地的消费品公司合作,致力于: </p> <ul> <li> 设计<strong>可复制的增长模式</strong>和创新管道,开发出成功潜力高、失败风险低的新产品 </li> <li> 有技巧地<strong>管理品牌组合</strong>—明确最佳品牌以及<strong>产品组合</strong>的作用、制胜战略、投资水平和利润预期 </li> <li> 借助<strong>Bain Brand Accelerator<sup>SM</sup>(贝恩品牌加速器)</strong>方法并利用我们一流的<strong>Bain Brand Accelerator<sup><strong>SM</strong></sup></strong> (贝恩灯塔)资源,通过深入洞察实际购物者行为<strong>加速品牌成长,</strong>甚至在发达国家慢速增长的品类实现增长 </li> <li> 优化战略及<strong>定价和贸易条款</strong>执行,帮助企业发挥全部潜能 </li> <li> 利用速赢举措和果断措施<strong>把供应链转变为一种竞争优势</strong> </li> <li> 培养并测量覆盖多个媒体和触点的<strong>360度消费者及购物者互动性和忠诚度,</strong>包括传统广告、社交媒体、销售点激活和<strong>Net Promoter<sup>®</sup> Scores(净推荐值)</strong> </li> <li> 成为<strong>零售商</strong>真正的<strong>合作伙伴,</strong>通过关于购物者洞察、一体化价值链、系统和数据共享的合作项目创造附加值 </li> <li> 协调、测量和提供一线激励,<strong>以完善销售执行</strong> </li> <li> 建立一种<strong>持续降本</strong>文化,确保组织测量并跟踪真实服务成本,从而始终坚持不懈推动降本 </li> <li> 掌控<strong>兼并收购</strong>,取得目标筛选、估值和整合方面的竞争优势——增加规模,由此提升经济效率 </li> <li> 展开<strong>运营模式</strong>简化、加速和瘦身,以最大化组织的效能及效率 </li> <li> 创建<strong>人才管道</strong>,达成增长预期 </li> </ul> <p> 我们的客户包括食品、饮料、服装、家庭用品、奢侈品、美容、个人护理、玩具和办公用品等行业的公司。 </p> </div> <div class="guandian-cont"> <p> 通过识别出专注于哪些领域能创造最高价值,我们帮助消费品公司变得更加成功。我们协助其加速品牌和品类增长,拓展入新市场或者优化成本等等。 </p> <p> 我们消费品行业的从业人员兼具各主要地区和职能领域的深厚行业专长和经验以及久经考验的专有方法和严格的基于事实的分析能力于一身。我们的<strong>先进分析和大数据</strong>能力以及Bain Lighthouse℠资源提供关于实际购物者行为深入且独特的洞察力。 </p> <p> 另外,贝恩在<strong>零售行业</strong>的深厚经验进一步扩充我们的视角,帮助我们了解行业挑战及机遇。我们的团队与客户通力合作,制定共同的目标、明确角色与职责、提出建议并实施切合实际的解决方案。 </p> </div> </div> </div> </div> --> </div> </div> </section> <!-- footer-通用 --> <footer class="footer"> <div class="footer-container"> <div class="footer-top"> <div class="footer-logo"> <a href="/"> <img src="./includes/themes/cn/pc/images/logo_white-bain.svg" alt=""> </a> </div> <div class="footer-links"> <ul> <li><a href="page.php?act=privacy">隐私政策</a></li> <li><a href="page.php?act=contact">联系我们</a></li> <li> <a href="https://weibo.com/baincompany" target="_blank"> <img src="./includes/themes/cn/pc/images/weibo_white.png" alt=""> </a> <div class="contact_qrcode11" style="display:none;"> <img src="./includes/themes/cn/pc/images/contact_weibo.jpg" alt=""> </div> </li> <li> <a href="#"> <img src="./includes/themes/cn/pc/images/weixin_white.png" alt=""> </a> <div class="contact_qrcode"> <img src="./includes/themes/cn/pc/images/contact_wechat.jpg" alt=""> </div> </li> <li> <a href="https://www.zhihu.com/org/bei-en-gong-si" target="_blank"> <img src="./includes/themes/cn/pc/images/zhihu_white.png" alt=""> </a> <div class="contact_qrcode11" style="display:none;"> <img src="./includes/themes/cn/pc/images/contact_zhihu.jpg" alt=""> </div> </li> <li> <a target="_blank" href="https://www.linkedin.com/company/bain-and-company"> <img src="./includes/themes/cn/pc/images/social-media-icons-50x50-li-white.png" alt=""> </a> </li> </ul> </div> </div> <div class="footer-copyright"> © 1996-2024, Bain & Company China, Inc. <a href="http://www.beian.miit.gov.cn" target="_blank">沪ICP备09063171号-1</a> <a target="_blank" href="http://www.beian.gov.cn/portal/registerSystemInfo?recordcode=31010602004189" />沪公网安备 31010602004189号</a> </div> </div> </footer> <script> var _hmt = _hmt || []; (function() { var hm = document.createElement("script"); hm.src = "https://hm.baidu.com/hm.js?f92222f35be3add01d8aafff2cb18abb"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(hm, s); })(); </script> </body> </html>