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How to host a successful virtual event [+ FREE TEMPLATE]
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et_pb_text_align_left" > <div class="et_pb_title_container"> <h1 class="entry-title">How to Host a Successful Virtual Event [with FREE TEMPLATE]</h1> </div> </div><div class="et_pb_module et_pb_text et_pb_text_1_tb_body et_pb_text_align_left et_pb_bg_layout_dark"> <div class="et_pb_text_inner">Written by: <a href="https://www.project.co/author/samanthaferguson/" target="_self">Samantha Ferguson</a></div> </div><div class="et_pb_module et_pb_text et_pb_text_2_tb_body et_pb_text_align_left et_pb_bg_layout_dark"> <div class="et_pb_text_inner">Last updated: 12 June, 2024</div> </div><div class="et_pb_module et_pb_text et_pb_text_3_tb_body et_pb_text_align_left et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><p>Approx reading time: <span class="bsf-rt-reading-time"><span class="bsf-rt-display-label" prefix=""> </span> <span class="bsf-rt-display-time" reading_time="6"></span> <span class="bsf-rt-display-postfix" postfix="mins"></span></span></p></div> </div> </div> </div> </div><div class="et_pb_section et_pb_section_1_tb_body et_section_regular" > <div class="et_pb_row et_pb_row_1_tb_body et_pb_gutters2"> <div class="et_pb_column et_pb_column_1_5 et_pb_column_2_tb_body et_pb_css_mix_blend_mode_passthrough"> <div id="sidebar-toc" class="et_pb_module et_pb_code et_pb_code_0_tb_body et_pb_sticky_module"> <div class="et_pb_code_inner"><div id="ez-toc-container" class="ez-toc-v2_0_47_1 counter-hierarchy ez-toc-counter ez-toc-container-direction"> <div class="ez-toc-title-container"> <p class="ez-toc-title">Contents</p> <span class="ez-toc-title-toggle"></span></div> <nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-1" href="#1_Decide_what_success_looks_like" title="1. Decide what success looks like">1. Decide what success looks like</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-2" href="#2_Plan_out_all_of_the_practical_elements" title="2. Plan out all of the practical elements">2. Plan out all of the practical elements</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-3" href="#3_Create_your_event_itinerary" title="3. Create your event itinerary ">3. Create your event itinerary </a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-4" href="#4_Partner_with_people" title="4. Partner with people">4. Partner with people</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-5" href="#5_Market_your_event" title="5. Market your event">5. Market your event</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-6" href="#Bonus_Don%E2%80%99t_forget_to_follow_up" title="Bonus: Don’t forget to follow up! ">Bonus: Don’t forget to follow up! </a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-7" href="#Final_thoughts" title="Final thoughts">Final thoughts</a></li></ul></nav></div> </div> </div> </div><div class="et_pb_column et_pb_column_3_5 et_pb_column_3_tb_body et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_post_content et_pb_post_content_0_tb_body"> <div id="bsf_rt_marker"></div> <p class="has-small-font-size"><em>Last updated 27th November 2023</em></p> <p>If the year 2020 taught us anything, it’s that – at the risk of stating the obvious – pandemics are terrible! </p> <p>However, one of the best things about humans is our ability to adapt to change. A lot of industries had to innovate and change (<em>evolve or die, as the saying goes</em>) as a result of the pandemic, including the events industry. </p> <p>In 2020, <a href="https://trial.wildapricot.com/virtual-event-research-report?_ga=2.207002131.147096983.1614009733-1614009733979">the number of organisations planning virtual events doubled</a>. </p> <p>And those virtual events were a success! </p> <p><strong>84% of companies who ran a virtual event reported that they spent less money than they would have on in-person events</strong>. </p> <p>And swapping in-person events for virtual events has been great for the environment, too. According to <a href="https://eventcellany.com/2020/08/03/the-emissions-impact-of-online-hybrid-and-in-person-meetings/">Eventcellany 2020</a>, <strong>streaming experiences can reduce total climate pollution from events by 60-98%</strong>. </p> <p>So there are silver linings to be found. </p> <p>However, these promising statistics don’t make planning a virtual event any less daunting! So we thought we’d help you out. </p> <p>In this article, we’re going to walk you through how to plan a successful virtual event in 5 easy steps. </p> <h2 class="wp-block-heading"><span class="ez-toc-section" id="1_Decide_what_success_looks_like"></span><strong>1. Decide what success looks like</strong><span class="ez-toc-section-end"></span></h2> <p>Before you embark on your virtual event planning, you need to ask yourself what you’re trying to achieve. </p> <p><em>Do you want a certain number of attendees?</em></p> <p><em>A certain number of sign ups after the event?</em></p> <p><em>Or maybe an increase in sales?</em></p> <p>It’s important to select a primary goal that is quantifiable and can be used as an indicator of success.</p> <p>Once you’ve done this, you can start planning your virtual event with your goal in mind – ensuring everything you do gets you a little bit closer to achieving that goal.</p> <p>Here’s an email promoting an event by <a href="https://akidsbookabout.com/">A Kids Book About</a>: </p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="A Kids Book About email" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/kshA4H_R012tKC2TZH8lOzAvIT9j3-2-IMgARyp69tSWmuDePiF67rqJnZERxWaIU2j5487LHbV655BX1GgQ-o6lGBgGhRinS57E8JLGkcUQM_hc__jI57vRL3hi2DwruJ_ej8bu.png" /><noscript><img decoding="async" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/kshA4H_R012tKC2TZH8lOzAvIT9j3-2-IMgARyp69tSWmuDePiF67rqJnZERxWaIU2j5487LHbV655BX1GgQ-o6lGBgGhRinS57E8JLGkcUQM_hc__jI57vRL3hi2DwruJ_ej8bu.png" alt="A Kids Book About email" /></noscript></figure> <p>This is a free event, so they’re not trying to increase revenue. At first glance it seems as though the goal of this event is to attract a certain number of attendees. </p> <p>However, at the bottom of the email we can see the light grey text “<em>must create a free account</em>”, meaning their event goal was probably to increase sign ups. </p> <p>Whatever your goal is, you need to create all of your marketing materials with a view to achieve that goal – but more on marketing later. </p> <h2 class="wp-block-heading"><span class="ez-toc-section" id="2_Plan_out_all_of_the_practical_elements"></span><strong>2. Plan out all of the practical elements</strong><span class="ez-toc-section-end"></span></h2> <p>When planning a virtual event, you probably think there’s a lot less for you to do than if you were planning an in-person one. You don’t need to worry about hiring a venue, transportation, security, and so on. </p> <p>However, there are still several practical elements to consider.</p> <p>You’ll still need to allocate a budget and decide how much you’re willing to spend on things like promotion, and guest speakers. </p> <p>You’ll need to decide on the best date and time, and perhaps start shopping for a good camera, a microphone, maybe even some fancy lighting.</p> <p>And you’ll also need to decide what video conferencing tool you’re going to use. The main tools dominating the market at the minute are Google Meet, Zoom and Microsoft Teams.</p> <p>When planning all of the practical elements of your event, keeping everything in one place can make it a lot easier to stay on track. </p> <p><strong>At Project.co we have </strong><a href="https://www.project.co/event-planning-template/"><strong>a free event planning template</strong></a><strong> that can help you do just that. </strong></p> <p>Our template comes with ready-made, customisable tasks. Here, you can add all of your ‘<em>To-do</em>’s for the event:</p> <figure class="wp-block-image size-full"><img decoding="async" width="2908" height="1532" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202908%201532'%3E%3C/svg%3E" alt="" class="wp-image-289614" data-lazy-srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.38.34.png 2908w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.38.34-300x158.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.38.34-150x79.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.38.34-768x405.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.38.34-1536x809.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.38.34-2048x1079.png 2048w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.38.34-400x211.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.38.34-1080x569.png 1080w" data-lazy-sizes="(max-width: 2908px) 100vw, 2908px" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.38.34.png" /><noscript><img decoding="async" width="2908" height="1532" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.38.34.png" alt="" class="wp-image-289614" srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.38.34.png 2908w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.38.34-300x158.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.38.34-150x79.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.38.34-768x405.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.38.34-1536x809.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.38.34-2048x1079.png 2048w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.38.34-400x211.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.38.34-1080x569.png 1080w" sizes="(max-width: 2908px) 100vw, 2908px" /></noscript></figure> <p>You can add a new task in a couple of clicks, assigning it to a date and team member:</p> <figure class="wp-block-image size-full"><img decoding="async" width="2916" height="1544" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202916%201544'%3E%3C/svg%3E" alt="" class="wp-image-289615" data-lazy-srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.39.30.png 2916w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.39.30-300x159.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.39.30-150x79.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.39.30-768x407.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.39.30-1536x813.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.39.30-2048x1084.png 2048w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.39.30-400x212.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.39.30-1080x572.png 1080w" data-lazy-sizes="(max-width: 2916px) 100vw, 2916px" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.39.30.png" /><noscript><img decoding="async" width="2916" height="1544" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.39.30.png" alt="" class="wp-image-289615" srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.39.30.png 2916w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.39.30-300x159.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.39.30-150x79.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.39.30-768x407.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.39.30-1536x813.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.39.30-2048x1084.png 2048w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.39.30-400x212.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.39.30-1080x572.png 1080w" sizes="(max-width: 2916px) 100vw, 2916px" /></noscript></figure> <p>And you can view your tasks visually with our calendar view:</p> <figure class="wp-block-image size-full"><img decoding="async" width="2894" height="1550" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202894%201550'%3E%3C/svg%3E" alt="" class="wp-image-289616" data-lazy-srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.13.png 2894w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.13-300x161.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.13-150x80.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.13-768x411.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.13-1536x823.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.13-2048x1097.png 2048w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.13-400x214.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.13-1080x578.png 1080w" data-lazy-sizes="(max-width: 2894px) 100vw, 2894px" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.13.png" /><noscript><img decoding="async" width="2894" height="1550" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.13.png" alt="" class="wp-image-289616" srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.13.png 2894w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.13-300x161.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.13-150x80.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.13-768x411.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.13-1536x823.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.13-2048x1097.png 2048w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.13-400x214.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.13-1080x578.png 1080w" sizes="(max-width: 2894px) 100vw, 2894px" /></noscript></figure> <p>Scheduler view:</p> <figure class="wp-block-image size-full"><img decoding="async" width="2910" height="1052" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202910%201052'%3E%3C/svg%3E" alt="" class="wp-image-289617" data-lazy-srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.43.png 2910w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.43-300x108.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.43-150x54.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.43-768x278.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.43-1536x555.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.43-2048x740.png 2048w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.43-400x145.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.43-1080x390.png 1080w" data-lazy-sizes="(max-width: 2910px) 100vw, 2910px" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.43.png" /><noscript><img decoding="async" width="2910" height="1052" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.43.png" alt="" class="wp-image-289617" srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.43.png 2910w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.43-300x108.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.43-150x54.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.43-768x278.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.43-1536x555.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.43-2048x740.png 2048w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.43-400x145.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.40.43-1080x390.png 1080w" sizes="(max-width: 2910px) 100vw, 2910px" /></noscript></figure> <p>Or kanban: </p> <figure class="wp-block-image size-full"><img decoding="async" width="2928" height="1542" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202928%201542'%3E%3C/svg%3E" alt="" class="wp-image-289618" data-lazy-srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.43.07.png 2928w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.43.07-300x158.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.43.07-150x79.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.43.07-768x404.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.43.07-1536x809.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.43.07-2048x1079.png 2048w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.43.07-400x211.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.43.07-1080x569.png 1080w" data-lazy-sizes="(max-width: 2928px) 100vw, 2928px" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.43.07.png" /><noscript><img decoding="async" width="2928" height="1542" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.43.07.png" alt="" class="wp-image-289618" srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.43.07.png 2928w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.43.07-300x158.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.43.07-150x79.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.43.07-768x404.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.43.07-1536x809.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.43.07-2048x1079.png 2048w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.43.07-400x211.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.43.07-1080x569.png 1080w" sizes="(max-width: 2928px) 100vw, 2928px" /></noscript></figure> <h2 class="wp-block-heading"><span class="ez-toc-section" id="3_Create_your_event_itinerary"></span><strong>3. Create your event itinerary </strong><span class="ez-toc-section-end"></span></h2> <p>Once you’ve established your goals and decided on the practicalities of your virtual event, it’s time to consider what is going to happen on the actual day. </p> <p>Planning out your itinerary, from start to finish, will help you to ensure that everything stays on track and you don’t miss anything. This will also help you to achieve the goal you created at the start. </p> <p>Here’s a mock up of a simple itinerary for a virtual event:</p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Itinerary example" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/IBz-pHsxVOukQheZyoZ3YCpTNSXLVxuIz0RMPeTKwhJWHJwrRKSQSmg0RWVe5GCCNAC1Bykq1cLjfzA9Qz-fYv67BZF2W_txsbMyIT9vdAiLgQXVhJUAbMD3E0MI5S9YtQ9TioHZ.png" /><noscript><img decoding="async" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/IBz-pHsxVOukQheZyoZ3YCpTNSXLVxuIz0RMPeTKwhJWHJwrRKSQSmg0RWVe5GCCNAC1Bykq1cLjfzA9Qz-fYv67BZF2W_txsbMyIT9vdAiLgQXVhJUAbMD3E0MI5S9YtQ9TioHZ.png" alt="Itinerary example" /></noscript></figure> <p>Your event itinerary doesn’t have to match this exactly, but hopefully this will give you an idea of how to split up the day. </p> <p>You’ll notice that we’ve included small instances of “<a href="https://www.project.co/time-blocking/">buffer time</a>” throughout the day. This allows for any technical difficulties or breaks you might want to factor into your virtual event, and helps to ensure you don’t run over schedule if certain sessions last longer than intended. </p> <p>It’s best to think of your itinerary as fluid right up until the event. This way, you can swap out guests who cancel with new speakers, and move things around if you need to. </p> <p>You can share documents like your itinerary via the files tab on your project: </p> <figure class="wp-block-image size-full"><img decoding="async" width="2922" height="882" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202922%20882'%3E%3C/svg%3E" alt="" class="wp-image-289619" data-lazy-srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.45.11.png 2922w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.45.11-300x91.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.45.11-150x45.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.45.11-768x232.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.45.11-1536x464.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.45.11-2048x618.png 2048w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.45.11-400x121.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.45.11-1080x326.png 1080w" data-lazy-sizes="(max-width: 2922px) 100vw, 2922px" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.45.11.png" /><noscript><img decoding="async" width="2922" height="882" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.45.11.png" alt="" class="wp-image-289619" srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.45.11.png 2922w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.45.11-300x91.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.45.11-150x45.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.45.11-768x232.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.45.11-1536x464.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.45.11-2048x618.png 2048w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.45.11-400x121.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.45.11-1080x326.png 1080w" sizes="(max-width: 2922px) 100vw, 2922px" /></noscript></figure> <p>So all of your team members can access the document and give their feedback.</p> <p>If you prefer real-time collaboration, our embeds feature allows you to embed live documents and share feedback with your team in real-time, without ever leaving the platform:</p> <figure class="wp-block-image size-full"><img decoding="async" width="2918" height="1544" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202918%201544'%3E%3C/svg%3E" alt="" class="wp-image-289620" data-lazy-srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.52.33.png 2918w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.52.33-300x159.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.52.33-150x79.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.52.33-768x406.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.52.33-1536x813.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.52.33-2048x1084.png 2048w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.52.33-400x212.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.52.33-1080x571.png 1080w" data-lazy-sizes="(max-width: 2918px) 100vw, 2918px" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.52.33.png" /><noscript><img decoding="async" width="2918" height="1544" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.52.33.png" alt="" class="wp-image-289620" srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.52.33.png 2918w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.52.33-300x159.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.52.33-150x79.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.52.33-768x406.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.52.33-1536x813.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.52.33-2048x1084.png 2048w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.52.33-400x212.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-14.52.33-1080x571.png 1080w" sizes="(max-width: 2918px) 100vw, 2918px" /></noscript></figure> <h2 class="wp-block-heading"><span class="ez-toc-section" id="4_Partner_with_people"></span><strong>4. Partner with people</strong><span class="ez-toc-section-end"></span></h2> <p>Even though your event won’t be in-person, inviting guests can still be a great way to improve attendance.</p> <p>According to <a href="https://trial.wildapricot.com/virtual-event-research-report?_ga=2.17723705.147096983.1614009733-1614009733979">a study by Wild Apricot</a>, <strong>70% of organisations had much more attendance at their virtual event when at least one guest speaker was featured.</strong></p> <p>But reaching out to different people and trying to keep track of all your communications can be messy. </p> <p>Our kanban feature can help things run a lot smoother. You can customise each column of the kanban chart to fit your specific needs. When it comes to booking guest speakers, the columns could be as follows:</p> <figure class="wp-block-image size-full"><img decoding="async" width="2928" height="1532" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202928%201532'%3E%3C/svg%3E" alt="" class="wp-image-289621" data-lazy-srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.43.03.png 2928w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.43.03-300x157.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.43.03-150x78.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.43.03-768x402.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.43.03-1536x804.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.43.03-2048x1072.png 2048w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.43.03-400x209.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.43.03-1080x565.png 1080w" data-lazy-sizes="(max-width: 2928px) 100vw, 2928px" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.43.03.png" /><noscript><img decoding="async" width="2928" height="1532" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.43.03.png" alt="" class="wp-image-289621" srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.43.03.png 2928w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.43.03-300x157.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.43.03-150x78.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.43.03-768x402.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.43.03-1536x804.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.43.03-2048x1072.png 2048w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.43.03-400x209.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.43.03-1080x565.png 1080w" sizes="(max-width: 2928px) 100vw, 2928px" /></noscript></figure> <p>And with our simple drag-and-drop format, you can move people through the flow with ease – based on where they are in your booking process. </p> <h2 class="wp-block-heading"><span class="ez-toc-section" id="5_Market_your_event"></span><strong>5. Market your event</strong><span class="ez-toc-section-end"></span></h2> <p>There’s only one way to get people to your event…you need to tell them about it! </p> <p>When it comes to promoting your event and creating hype, you should use as many marketing channels as you have at your disposal to find attendees. </p> <p>According to <a href="https://www.markletic.com/blog/virtual-event-statistics/">Markletic</a>, here is how businesses currently market their virtual events:</p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Virtual events research by Markletic" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/RY_ft_VMdScr02J-8iUohcfKldqi9MOG3X-urdGk9_bvmNckdGhIbqLDTutdFFnzGU8Yk1WfPmfJEXH0kib3i7_G4ttUm-qxvRN8-GFZFUdIdcOdJKiIiInMCqv-dM0ZsfnEyRcB.jpg" /><noscript><img decoding="async" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/RY_ft_VMdScr02J-8iUohcfKldqi9MOG3X-urdGk9_bvmNckdGhIbqLDTutdFFnzGU8Yk1WfPmfJEXH0kib3i7_G4ttUm-qxvRN8-GFZFUdIdcOdJKiIiInMCqv-dM0ZsfnEyRcB.jpg" alt="Virtual events research by Markletic" /></noscript></figure> <p>As you can see, the three best-performing methods are social media, email, and directly through websites. </p> <p>Social media is a great way to promote your virtual event because it allows you to market to a huge audience of people that could be interested. </p> <p>Here’s an example from <a href="https://rarediseases.org/">NORD</a> (The National Organisation for Rare Disorders):</p> <figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper"> <blockquote class="twitter-tweet" data-width="550" data-dnt="true"><p lang="en" dir="ltr">New <a href="https://twitter.com/hashtag/webinar?src=hash&ref_src=twsrc%5Etfw">#webinar</a>: "The Rare Sibling Experience” on March 25 at 2:00pm ET. Join <a href="https://twitter.com/hashtag/NORD?src=hash&ref_src=twsrc%5Etfw">#NORD</a> for a discussion of commonly observed barriers and best practices for fostering healthy sibling relationships. <a href="https://twitter.com/hashtag/raredisease?src=hash&ref_src=twsrc%5Etfw">#raredisease</a> <a href="https://twitter.com/hashtag/raresibling?src=hash&ref_src=twsrc%5Etfw">#raresibling</a> Register: <a href="https://t.co/nt9oSyS4vs">https://t.co/nt9oSyS4vs</a> <a href="https://t.co/0Qicwjzl4e">pic.twitter.com/0Qicwjzl4e</a></p>— NORD (@RareDiseases) <a href="https://twitter.com/RareDiseases/status/1367500851309391872?ref_src=twsrc%5Etfw">March 4, 2021</a></blockquote><script type="rocketlazyloadscript" async data-rocket-src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> </div></figure> <p>This short and snappy tweet gives potential attendees all of the information they need, including short biographies of the guest speakers. </p> <p>The organisation has also made use of different hashtags to give the post even more reach.</p> <p>Email is also a useful tool for marketing your event because all of the people on your list are likely to have some interest in your business already. Here’s a great example from <a href="https://www.airbnb.co.uk/?">Airbnb</a>: </p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Airbnb event" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/KF2wGhV1T8ao7IW8iktjqhB-fL4IPxiREkKRcKTNDBECZ5bJxyZwvjRT2puAdN7nCzQiw1GcDlLYJSLkMy8-Escd8yHFvwMnbHTcOokqMBberjo82LmgBwG5L3vge0n9K-NLX4Yd.png" /><noscript><img decoding="async" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/KF2wGhV1T8ao7IW8iktjqhB-fL4IPxiREkKRcKTNDBECZ5bJxyZwvjRT2puAdN7nCzQiw1GcDlLYJSLkMy8-Escd8yHFvwMnbHTcOokqMBberjo82LmgBwG5L3vge0n9K-NLX4Yd.png" alt="Airbnb event" /></noscript></figure> <p>This colourful email grabs attention immediately and – sent during the pandemic – it encourages recipients to sign up for online events while staying in the safety of their own home.</p> <p>Marketing your virtual event is a huge undertaking, but Project.co can make it a lot easier. There’s no limit to the number of projects you can open on our platform and we have a variety of free templates, including a <a href="https://www.project.co/social-media-calendar-template/">social media calendar</a> and a <a href="https://www.project.co/content-calendar-template/">content calendar</a>, that come pre-populated with customisable tasks. </p> <figure class="wp-block-image size-full"><img decoding="async" width="2892" height="1546" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202892%201546'%3E%3C/svg%3E" alt="" class="wp-image-289622" data-lazy-srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.47.16.png 2892w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.47.16-300x160.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.47.16-150x80.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.47.16-768x411.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.47.16-1536x821.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.47.16-2048x1095.png 2048w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.47.16-400x214.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.47.16-1080x577.png 1080w" data-lazy-sizes="(max-width: 2892px) 100vw, 2892px" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.47.16.png" /><noscript><img decoding="async" width="2892" height="1546" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.47.16.png" alt="" class="wp-image-289622" srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.47.16.png 2892w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.47.16-300x160.png 300w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.47.16-150x80.png 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.47.16-768x411.png 768w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.47.16-1536x821.png 1536w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.47.16-2048x1095.png 2048w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.47.16-400x214.png 400w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2023/05/Screenshot-2023-05-25-at-15.47.16-1080x577.png 1080w" sizes="(max-width: 2892px) 100vw, 2892px" /></noscript></figure> <h2 class="wp-block-heading"><span class="ez-toc-section" id="Bonus_Don%E2%80%99t_forget_to_follow_up"></span><strong>Bonus: Don’t forget to follow up! </strong><span class="ez-toc-section-end"></span></h2> <p>After your event is all over and done with, don’t forget to follow up with your attendees. </p> <p>After building such great connections, you don’t want those to go to waste. It’s important to reach out early, while everything is still fresh in their minds.</p> <p>It can be a good idea to have an automated email ready to send out to thank attendees for coming and also to gently push them closer towards your call-to-action. </p> <h2 class="wp-block-heading"><span class="ez-toc-section" id="Final_thoughts"></span><strong>Final thoughts</strong><span class="ez-toc-section-end"></span></h2> <p>Hosting a successful virtual event can do wonders for your business, whether you want to increase brand awareness, gain more customers, or boost revenue.</p> <p>With our <a href="https://www.project.co/event-planning-template/">free events planning template</a>, you’ll have a head start on the preparation and a secure platform where you can keep all of your information – including team members, attendee details, guest speaker lists, and more – all in one place.</p> </div><div id="after-blog-author-box" class="et_pb_with_border et_pb_module et_pb_team_member et_pb_team_member_0_tb_body clearfix et_pb_bg_layout_light"> <div class="et_pb_team_member_image et-waypoint et_pb_animation_off"><img decoding="async" width="96" height="96" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2096%2096'%3E%3C/svg%3E" alt="Written by <a href="https://www.project.co/author/samanthaferguson/" target="_self">Samantha Ferguson</a>" data-lazy-srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/05/SF-1-96x96.jpg 96w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/05/SF-1-150x150.jpg 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/05/SF-1-24x24.jpg 24w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/05/SF-1-48x48.jpg 48w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/05/SF-1.jpg 300w" data-lazy-sizes="(max-width: 96px) 100vw, 96px" class="wp-image-291072" data-et-multi-view="{"schema":{"attrs":{"desktop":{"src":"https:\/\/www.project.co\/wp-content\/uploads\/2024\/05\/SF-1-96x96.jpg","alt":"Written by <a href="https:\/\/www.project.co\/author\/samanthaferguson\/" target="_self">Samantha Ferguson<\/a>","class":"wp-image-291072","srcset":"https:\/\/www.project.co\/wp-content\/uploads\/2024\/05\/SF-1-96x96.jpg 96w, https:\/\/www.project.co\/wp-content\/uploads\/2024\/05\/SF-1-150x150.jpg 150w, https:\/\/www.project.co\/wp-content\/uploads\/2024\/05\/SF-1-24x24.jpg 24w, https:\/\/www.project.co\/wp-content\/uploads\/2024\/05\/SF-1-48x48.jpg 48w, https:\/\/www.project.co\/wp-content\/uploads\/2024\/05\/SF-1.jpg 300w","sizes":"(max-width: 96px) 100vw, 96px"},"tablet":{"src":""}}},"slug":"et_pb_team_member"}" data-lazy-src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/05/SF-1-96x96.jpg" /><noscript><img decoding="async" width="96" height="96" src="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/05/SF-1-96x96.jpg" alt="Written by <a href="https://www.project.co/author/samanthaferguson/" target="_self">Samantha Ferguson</a>" srcset="https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/05/SF-1-96x96.jpg 96w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/05/SF-1-150x150.jpg 150w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/05/SF-1-24x24.jpg 24w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/05/SF-1-48x48.jpg 48w, https://e3m3v6b5.rocketcdn.me/wp-content/uploads/2024/05/SF-1.jpg 300w" sizes="(max-width: 96px) 100vw, 96px" class="wp-image-291072" data-et-multi-view="{"schema":{"attrs":{"desktop":{"src":"https:\/\/www.project.co\/wp-content\/uploads\/2024\/05\/SF-1-96x96.jpg","alt":"Written by <a href="https:\/\/www.project.co\/author\/samanthaferguson\/" target="_self">Samantha Ferguson<\/a>","class":"wp-image-291072","srcset":"https:\/\/www.project.co\/wp-content\/uploads\/2024\/05\/SF-1-96x96.jpg 96w, https:\/\/www.project.co\/wp-content\/uploads\/2024\/05\/SF-1-150x150.jpg 150w, https:\/\/www.project.co\/wp-content\/uploads\/2024\/05\/SF-1-24x24.jpg 24w, https:\/\/www.project.co\/wp-content\/uploads\/2024\/05\/SF-1-48x48.jpg 48w, https:\/\/www.project.co\/wp-content\/uploads\/2024\/05\/SF-1.jpg 300w","sizes":"(max-width: 96px) 100vw, 96px"},"tablet":{"src":""}}},"slug":"et_pb_team_member"}" /></noscript></div> <div class="et_pb_team_member_description"> <h4 class="et_pb_module_header">Written by <a href="https://www.project.co/author/samanthaferguson/" target="_self">Samantha Ferguson</a></h4> <div>Samantha is Head of Content at Project.co. She has 5+ years' experience in the project management industry and in that time she's written over 100 articles on the subject and conducted studies on employee engagement and how AI is impacting the industry. She also has a lifetime's experience of being obsessed with organisation and productivity - Samantha is that person who plans travel itineraries down to the hour! 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