CINXE.COM
<!doctype html><html lang="en"><head><title data-rh="true">Importance of building your game community in Southeast Asia and India | by Google Play Apps & Games Team | Google Play Apps & Games | Medium</title><meta data-rh="true" charset="utf-8"/><meta data-rh="true" name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1,maximum-scale=1"/><meta data-rh="true" name="theme-color" content="#000000"/><meta data-rh="true" name="twitter:app:name:iphone" content="Medium"/><meta data-rh="true" name="twitter:app:id:iphone" content="828256236"/><meta data-rh="true" property="al:ios:app_name" content="Medium"/><meta data-rh="true" property="al:ios:app_store_id" content="828256236"/><meta data-rh="true" property="al:android:package" content="com.medium.reader"/><meta data-rh="true" property="fb:app_id" content="542599432471018"/><meta data-rh="true" property="og:site_name" content="Medium"/><meta data-rh="true" property="og:type" content="article"/><meta data-rh="true" property="article:published_time" content="2023-12-19T17:01:03.457Z"/><meta data-rh="true" name="title" content="Importance of building your game community in Southeast Asia and India | by Google Play Apps & Games Team | Google Play Apps & Games | Medium"/><meta data-rh="true" property="og:title" content="Importance of building your game community in Southeast Asia and India"/><meta data-rh="true" property="al:android:url" content="medium://p/dc3aaa65902a"/><meta data-rh="true" property="al:ios:url" content="medium://p/dc3aaa65902a"/><meta data-rh="true" property="al:android:app_name" content="Medium"/><meta data-rh="true" name="description" content="Authored by MeiZhen Wang, Business Development Manager, Google Play Games Southeast Asia and Vinay Charaniya, Business Development Manager, Google Play Games India Nurturing player communities is…"/><meta data-rh="true" property="og:description" content="Here are effective strategies for establishing a robust, thriving gaming community in the INSEA region."/><meta data-rh="true" property="og:url" content="https://medium.com/googleplaydev/importance-of-building-your-game-community-in-southeast-asia-and-india-dc3aaa65902a"/><meta data-rh="true" property="al:web:url" content="https://medium.com/googleplaydev/importance-of-building-your-game-community-in-southeast-asia-and-india-dc3aaa65902a"/><meta data-rh="true" property="og:image" content="https://miro.medium.com/v2/resize:fit:1200/1*ToS-jdlUchYoBo6n4xqePQ.png"/><meta data-rh="true" property="article:author" content="https://medium.com/@googleplayteam"/><meta data-rh="true" name="author" content="Google Play Apps & Games Team"/><meta data-rh="true" name="robots" content="index,noarchive,follow,max-image-preview:large"/><meta data-rh="true" name="referrer" content="unsafe-url"/><meta data-rh="true" property="twitter:title" content="Importance of building your game community in Southeast Asia and India"/><meta data-rh="true" name="twitter:site" content="@googleplaybiz"/><meta data-rh="true" name="twitter:app:url:iphone" content="medium://p/dc3aaa65902a"/><meta data-rh="true" property="twitter:description" content="Here are effective strategies for establishing a robust, thriving gaming community in the INSEA region."/><meta data-rh="true" name="twitter:image:src" content="https://miro.medium.com/v2/resize:fit:1200/1*ToS-jdlUchYoBo6n4xqePQ.png"/><meta data-rh="true" name="twitter:card" content="summary_large_image"/><meta data-rh="true" name="twitter:creator" content="@GooglePlayBiz"/><meta data-rh="true" name="twitter:label1" content="Reading time"/><meta data-rh="true" name="twitter:data1" content="7 min read"/><link data-rh="true" rel="icon" href="https://miro.medium.com/v2/5d8de952517e8160e40ef9841c781cdc14a5db313057fa3c3de41c6f5b494b19"/><link data-rh="true" rel="search" type="application/opensearchdescription+xml" title="Medium" href="/osd.xml"/><link data-rh="true" rel="apple-touch-icon" sizes="152x152" href="https://miro.medium.com/v2/resize:fill:304:304/10fd5c419ac61637245384e7099e131627900034828f4f386bdaa47a74eae156"/><link data-rh="true" rel="apple-touch-icon" sizes="120x120" href="https://miro.medium.com/v2/resize:fill:240:240/10fd5c419ac61637245384e7099e131627900034828f4f386bdaa47a74eae156"/><link data-rh="true" rel="apple-touch-icon" sizes="76x76" href="https://miro.medium.com/v2/resize:fill:152:152/10fd5c419ac61637245384e7099e131627900034828f4f386bdaa47a74eae156"/><link data-rh="true" rel="apple-touch-icon" sizes="60x60" href="https://miro.medium.com/v2/resize:fill:120:120/10fd5c419ac61637245384e7099e131627900034828f4f386bdaa47a74eae156"/><link data-rh="true" rel="mask-icon" href="https://miro.medium.com/v2/resize:fill:1000:1000/7*GAOKVe--MXbEJmV9230oOQ.png" color="#171717"/><link data-rh="true" rel="preconnect" href="https://glyph.medium.com" crossOrigin=""/><link data-rh="true" id="glyph_preload_link" rel="preload" as="style" type="text/css" href="https://glyph.medium.com/css/unbound.css"/><link data-rh="true" id="glyph_link" rel="stylesheet" type="text/css" href="https://glyph.medium.com/css/unbound.css"/><link data-rh="true" rel="author" href="https://medium.com/@googleplayteam"/><link data-rh="true" rel="canonical" href="https://medium.com/googleplaydev/importance-of-building-your-game-community-in-southeast-asia-and-india-dc3aaa65902a"/><link data-rh="true" rel="alternate" href="android-app://com.medium.reader/https/medium.com/p/dc3aaa65902a"/><script data-rh="true" type="application/ld+json">{"@context":"http:\u002F\u002Fschema.org","@type":"NewsArticle","image":["https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:1200\u002F1*ToS-jdlUchYoBo6n4xqePQ.png"],"url":"https:\u002F\u002Fmedium.com\u002Fgoogleplaydev\u002Fimportance-of-building-your-game-community-in-southeast-asia-and-india-dc3aaa65902a","dateCreated":"2023-12-19T17:01:03.457Z","datePublished":"2023-12-19T17:01:03.457Z","dateModified":"2024-05-17T11:28:11.427Z","headline":"Importance of building your game community in Southeast Asia and India","name":"Importance of building your game community in Southeast Asia and India","description":"Authored by MeiZhen Wang, Business Development Manager, Google Play Games Southeast Asia and Vinay Charaniya, Business Development Manager, Google Play Games India Nurturing player communities is…","identifier":"dc3aaa65902a","author":{"@type":"Person","name":"Google Play Apps & Games Team","url":"https:\u002F\u002Fmedium.com\u002F@googleplayteam"},"creator":["Google Play Apps & Games Team"],"publisher":{"@type":"Organization","name":"Google Play Apps & Games","url":"https:\u002F\u002Fmedium.com\u002Fgoogleplaydev","logo":{"@type":"ImageObject","width":272,"height":60,"url":"https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:544\u002F7*V1_7XP4snlmqrc_0Njontw.png"}},"mainEntityOfPage":"https:\u002F\u002Fmedium.com\u002Fgoogleplaydev\u002Fimportance-of-building-your-game-community-in-southeast-asia-and-india-dc3aaa65902a"}</script><style type="text/css" data-fela-rehydration="551" data-fela-type="STATIC">html{box-sizing:border-box;-webkit-text-size-adjust:100%}*, *:before, *:after{box-sizing:inherit}body{margin:0;padding:0;text-rendering:optimizeLegibility;-webkit-font-smoothing:antialiased;color:rgba(0,0,0,0.8);position:relative;min-height:100vh}h1, h2, h3, h4, h5, h6, dl, dd, ol, ul, menu, figure, blockquote, p, pre, form{margin:0}menu, ol, ul{padding:0;list-style:none;list-style-image:none}main{display:block}a{color:inherit;text-decoration:none}a, button, input{-webkit-tap-highlight-color:transparent}img, svg{vertical-align:middle}button{background:transparent;overflow:visible}button, input, optgroup, select, textarea{margin:0}:root{--reach-tabs:1;--reach-menu-button:1}#speechify-root{font-family:Sohne, sans-serif}div[data-popper-reference-hidden="true"]{visibility:hidden;pointer-events:none}.grecaptcha-badge{visibility:hidden} /*XCode style (c) Angel Garcia <angelgarcia.mail@gmail.com>*/.hljs {background: #fff;color: black; }/* Gray DOCTYPE selectors like WebKit */ .xml .hljs-meta {color: #c0c0c0; }.hljs-comment, .hljs-quote {color: #007400; }.hljs-tag, .hljs-attribute, .hljs-keyword, .hljs-selector-tag, .hljs-literal, .hljs-name {color: #aa0d91; }.hljs-variable, .hljs-template-variable {color: #3F6E74; }.hljs-code, .hljs-string, .hljs-meta .hljs-string {color: #c41a16; }.hljs-regexp, .hljs-link {color: #0E0EFF; }.hljs-title, .hljs-symbol, .hljs-bullet, .hljs-number {color: #1c00cf; }.hljs-section, .hljs-meta {color: #643820; }.hljs-title.class_, .hljs-class .hljs-title, .hljs-type, .hljs-built_in, .hljs-params {color: #5c2699; }.hljs-attr {color: #836C28; }.hljs-subst {color: #000; }.hljs-formula {background-color: #eee;font-style: italic; }.hljs-addition {background-color: #baeeba; }.hljs-deletion {background-color: #ffc8bd; }.hljs-selector-id, .hljs-selector-class {color: #9b703f; }.hljs-doctag, .hljs-strong {font-weight: bold; }.hljs-emphasis {font-style: italic; } </style><style type="text/css" data-fela-rehydration="551" data-fela-type="KEYFRAME">@-webkit-keyframes k1{0%{opacity:0.8}50%{opacity:0.5}100%{opacity:0.8}}@-moz-keyframes k1{0%{opacity:0.8}50%{opacity:0.5}100%{opacity:0.8}}@keyframes k1{0%{opacity:0.8}50%{opacity:0.5}100%{opacity:0.8}}</style><style type="text/css" data-fela-rehydration="551" data-fela-type="RULE">.a{font-family:medium-content-sans-serif-font, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen, Ubuntu, Cantarell, "Open Sans", "Helvetica Neue", sans-serif}.b{font-weight:400}.c{background-color:rgba(255, 255, 255, 1)}.l{display:block}.m{position:sticky}.n{top:0}.o{z-index:500}.p{padding:0 24px}.q{align-items:center}.r{border-bottom:solid 1px #F2F2F2}.y{height:41px}.z{line-height:20px}.ab{display:flex}.ac{height:57px}.ae{flex:1 0 auto}.af{color:inherit}.ag{fill:inherit}.ah{font-size:inherit}.ai{border:inherit}.aj{font-family:inherit}.ak{letter-spacing:inherit}.al{font-weight:inherit}.am{padding:0}.an{margin:0}.ao{cursor:pointer}.ap:disabled{cursor:not-allowed}.aq:disabled{color:#6B6B6B}.ar:disabled{fill:#6B6B6B}.au{width:auto}.av path{fill:#242424}.aw{height:25px}.ax{margin-left:16px}.ay{border:none}.az{border-radius:20px}.ba{width:240px}.bb{background:#F9F9F9}.bc path{fill:#6B6B6B}.be{outline:none}.bf{font-family:sohne, "Helvetica Neue", Helvetica, Arial, sans-serif}.bg{font-size:14px}.bh{width:100%}.bi{padding:10px 20px 10px 0}.bj{background-color:transparent}.bk{color:#242424}.bl::placeholder{color:#6B6B6B}.bm{display:inline-block}.bn{margin-left:12px}.bo{margin-right:12px}.bp{border-radius:4px}.bq{margin-left:24px}.br{height:24px}.bx{background-color:#F9F9F9}.by{border-radius:50%}.bz{height:32px}.ca{width:32px}.cb{justify-content:center}.ch{max-width:680px}.ci{min-width:0}.cj{animation:k1 1.2s ease-in-out infinite}.ck{height:100vh}.cl{margin-bottom:16px}.cm{margin-top:48px}.cn{align-items:flex-start}.co{flex-direction:column}.cp{justify-content:space-between}.cq{margin-bottom:24px}.cw{width:80%}.cx{background-color:#F2F2F2}.dd{height:44px}.de{width:44px}.df{margin:auto 0}.dg{margin-bottom:4px}.dh{height:16px}.di{width:120px}.dj{width:80px}.dp{margin-bottom:8px}.dq{width:96%}.dr{width:98%}.ds{width:81%}.dt{margin-left:8px}.du{color:#6B6B6B}.dv{font-size:13px}.dw{height:100%}.ep{color:#FFFFFF}.eq{fill:#FFFFFF}.er{background:rgba(66, 126, 255, 1)}.es{border-color:rgba(66, 126, 255, 1)}.ew:disabled{cursor:inherit !important}.ex:disabled{opacity:0.3}.ey:disabled:hover{background:rgba(66, 126, 255, 1)}.ez:disabled:hover{border-color:rgba(66, 126, 255, 1)}.fa{border-radius:99em}.fb{border-width:1px}.fc{border-style:solid}.fd{box-sizing:border-box}.fe{text-decoration:none}.ff{text-align:center}.fi{margin-right:32px}.fj{position:relative}.fk{fill:#6B6B6B}.fn{background:transparent}.fo svg{margin-left:4px}.fp svg{fill:#6B6B6B}.fr{box-shadow:inset 0 0 0 1px rgba(0, 0, 0, 0.05)}.fs{position:absolute}.fz{margin:0 24px}.gd{background:rgba(255, 255, 255, 1)}.ge{border:1px solid #F2F2F2}.gf{box-shadow:0 1px 4px #F2F2F2}.gg{max-height:100vh}.gh{overflow-y:auto}.gi{left:0}.gj{top:calc(100vh + 100px)}.gk{bottom:calc(100vh + 100px)}.gl{width:10px}.gm{pointer-events:none}.gn{word-break:break-word}.go{word-wrap:break-word}.gp:after{display:block}.gq:after{content:""}.gr:after{clear:both}.gs{clear:both}.hb{margin-left:auto}.hc{margin-right:auto}.hd{max-width:4209px}.hj{padding-top:5px}.hk{padding-bottom:5px}.hm{cursor:zoom-in}.hn{z-index:auto}.hp{max-width:100%}.hq{height:auto}.hr{line-height:1.23}.hs{letter-spacing:0}.ht{font-style:normal}.hu{font-weight:700}.iz{align-items:baseline}.ja{width:48px}.jb{height:48px}.jc{border:2px solid rgba(255, 255, 255, 1)}.jd{z-index:0}.je{box-shadow:none}.jf{border:1px solid rgba(0, 0, 0, 0.05)}.jg{margin-left:-12px}.jh{width:28px}.ji{height:28px}.jj{z-index:1}.jk{width:24px}.jl{margin-bottom:2px}.jm{flex-wrap:nowrap}.jn{font-size:16px}.jo{line-height:24px}.jq{margin:0 8px}.jr{display:inline}.js{color:rgba(66, 126, 255, 1)}.jt{fill:rgba(66, 126, 255, 1)}.jw{flex:0 0 auto}.jz{flex-wrap:wrap}.kc{white-space:pre-wrap}.kd{margin-right:4px}.ke{overflow:hidden}.kf{max-height:20px}.kg{text-overflow:ellipsis}.kh{display:-webkit-box}.ki{-webkit-line-clamp:1}.kj{-webkit-box-orient:vertical}.kk{word-break:break-all}.km{padding-left:8px}.kn{padding-right:8px}.lo> *{flex-shrink:0}.lp{overflow-x:scroll}.lq::-webkit-scrollbar{display:none}.lr{scrollbar-width:none}.ls{-ms-overflow-style:none}.lt{width:74px}.lu{flex-direction:row}.lv{z-index:2}.ly{-webkit-user-select:none}.lz{border:0}.ma{fill:rgba(117, 117, 117, 1)}.md{outline:0}.me{user-select:none}.mf> svg{pointer-events:none}.mo{cursor:progress}.mp{opacity:1}.mq{padding:4px 0}.mt{margin-top:0px}.mu{width:16px}.mw{display:inline-flex}.mz{padding:8px 2px}.na svg{color:#6B6B6B}.nr{line-height:1.58}.ns{letter-spacing:-0.004em}.nt{font-family:source-serif-pro, Georgia, Cambria, "Times New Roman", Times, serif}.oo{margin-bottom:-0.46em}.op{font-style:italic}.oq{text-decoration:underline}.or{line-height:1.18}.os{letter-spacing:-0.022em}.ot{font-weight:600}.pj{margin-bottom:-0.31em}.pp{list-style-type:decimal}.pq{margin-left:30px}.pr{padding-left:0px}.px{max-width:1801px}.qd{list-style-type:disc}.qe{box-shadow:inset 3px 0 0 0 #242424}.qf{padding-left:23px}.qg{margin-left:-20px}.qh{margin-bottom:26px}.qi{margin-top:6px}.qj{margin-top:8px}.qk{margin-right:8px}.ql{padding:8px 16px}.qm{border-radius:100px}.qn{transition:background 300ms ease}.qp{white-space:nowrap}.qq{border-top:none}.qr{margin-bottom:14px}.qs{height:52px}.qt{max-height:52px}.qu{box-sizing:content-box}.qv{position:static}.qx{max-width:155px}.rd{margin-right:20px}.rj{height:0px}.rk{margin-bottom:40px}.rl{margin-bottom:48px}.rz{border-radius:2px}.sb{height:64px}.sc{width:64px}.sd{align-self:flex-end}.se{flex:1 1 auto}.si{padding-right:4px}.sj{font-weight:500}.sq{margin-top:16px}.sr{color:rgba(255, 255, 255, 1)}.ss{fill:rgba(255, 255, 255, 1)}.st{background:rgba(25, 25, 25, 1)}.su{border-color:rgba(25, 25, 25, 1)}.sx:disabled{opacity:0.1}.sy:disabled:hover{background:rgba(25, 25, 25, 1)}.sz:disabled:hover{border-color:rgba(25, 25, 25, 1)}.ta{margin-bottom:54px}.tt{gap:18px}.tu{fill:rgba(61, 61, 61, 1)}.ub{border-bottom:solid 1px #E5E5E5}.uc{margin-top:72px}.ud{padding:24px 0}.ue{margin-bottom:0px}.uf{margin-right:16px}.as:hover:not(:disabled){color:rgba(25, 25, 25, 1)}.at:hover:not(:disabled){fill:rgba(25, 25, 25, 1)}.et:hover{background:rgba(62, 110, 230, 1)}.eu:hover{border-color:rgba(62, 110, 230, 1)}.ev:hover{cursor:pointer}.fl:hover{color:#242424}.fm:hover{fill:#242424}.fq:hover svg{fill:#242424}.ft:hover{background-color:rgba(0, 0, 0, 0.1)}.jp:hover{text-decoration:underline}.ju:hover:not(:disabled){color:rgba(62, 110, 230, 1)}.jv:hover:not(:disabled){fill:rgba(62, 110, 230, 1)}.mc:hover{fill:rgba(8, 8, 8, 1)}.mr:hover{fill:#000000}.ms:hover p{color:#000000}.mv:hover{color:#000000}.nb:hover svg{color:#000000}.qo:hover{background-color:#F2F2F2}.sa:hover{background-color:none}.sv:hover{background:#000000}.sw:hover{border-color:#242424}.tv:hover{fill:rgba(25, 25, 25, 1)}.bd:focus-within path{fill:#242424}.ho:focus{transform:scale(1.01)}.mb:focus{fill:rgba(8, 8, 8, 1)}.nc:focus svg{color:#000000}.mg:active{border-style:none}</style><style type="text/css" data-fela-rehydration="551" data-fela-type="RULE" media="all and (min-width: 1080px)">.d{display:none}.bw{width:64px}.cg{margin:0 64px}.cv{height:48px}.dc{margin-bottom:52px}.do{margin-bottom:48px}.ef{font-size:14px}.eg{line-height:20px}.em{font-size:13px}.eo{padding:5px 12px}.fh{display:flex}.fy{margin-bottom:68px}.gc{max-width:680px}.ha{max-width:1192px}.hi{margin-top:40px}.ip{font-size:42px}.iq{margin-top:1em}.ir{margin-bottom:32px}.is{line-height:52px}.it{letter-spacing:-0.011em}.iy{align-items:center}.la{border-top:solid 1px #F2F2F2}.lb{border-bottom:solid 1px #F2F2F2}.lc{margin:32px 0 0}.ld{padding:3px 8px}.lm> *{margin-right:24px}.ln> :last-child{margin-right:0}.mn{margin-top:0px}.my{margin:0}.ok{font-size:20px}.ol{margin-top:2.14em}.om{line-height:32px}.on{letter-spacing:-0.003em}.pg{margin-top:1.72em}.ph{line-height:24px}.pi{letter-spacing:0}.po{margin-top:0.94em}.pw{margin-top:1.14em}.qc{margin-top:56px}.rc{display:inline-block}.ri{margin-bottom:104px}.rm{flex-direction:row}.rp{margin-bottom:0}.rq{margin-right:20px}.sf{max-width:500px}.tf{margin-bottom:72px}.tq{font-size:24px}.tr{line-height:30px}.ts{letter-spacing:-0.016em}.ua{padding-top:72px}</style><style type="text/css" data-fela-rehydration="551" data-fela-type="RULE" media="all and (max-width: 1079.98px)">.e{display:none}.mm{margin-top:0px}.rb{display:inline-block}</style><style type="text/css" data-fela-rehydration="551" data-fela-type="RULE" media="all and (max-width: 903.98px)">.f{display:none}.ml{margin-top:0px}.ra{display:inline-block}</style><style type="text/css" data-fela-rehydration="551" data-fela-type="RULE" media="all and (max-width: 727.98px)">.g{display:none}.mj{margin-top:0px}.mk{margin-right:0px}.qz{display:inline-block}</style><style type="text/css" data-fela-rehydration="551" data-fela-type="RULE" media="all and (max-width: 551.98px)">.h{display:none}.s{display:flex}.t{justify-content:space-between}.bs{width:24px}.cc{margin:0 24px}.cr{height:40px}.cy{margin-bottom:44px}.dk{margin-bottom:32px}.dx{font-size:13px}.dy{line-height:20px}.eh{padding:0px 8px 1px}.fu{margin-bottom:4px}.gt{margin:0}.gu{max-width:100%}.he{margin-top:32px}.hv{font-size:32px}.hw{margin-top:1.01em}.hx{margin-bottom:24px}.hy{line-height:38px}.hz{letter-spacing:-0.014em}.iu{align-items:flex-start}.jx{flex-direction:column}.ka{margin-bottom:2px}.ko{margin:24px -24px 0}.kp{padding:0}.le> *{margin-right:8px}.lf> :last-child{margin-right:24px}.lw{margin-left:0px}.mh{margin-top:0px}.mi{margin-right:0px}.nd{border:1px solid #F2F2F2}.ne{border-radius:99em}.nf{padding:0px 16px 0px 12px}.ng{height:38px}.nh{align-items:center}.nj svg{margin-right:8px}.nu{font-size:18px}.nv{margin-top:1.56em}.nw{line-height:28px}.nx{letter-spacing:-0.003em}.ou{font-size:16px}.ov{margin-top:1.23em}.ow{letter-spacing:0}.pk{margin-top:0.67em}.ps{margin-top:1.34em}.py{margin-top:40px}.qy{display:inline-block}.re{margin-bottom:96px}.rx{margin-bottom:20px}.ry{margin-right:0}.sk{font-size:24px}.sl{line-height:30px}.sm{letter-spacing:-0.016em}.tb{margin-bottom:64px}.tg{font-size:20px}.th{line-height:24px}.tw{padding-top:48px}.ni:hover{border-color:#E5E5E5}</style><style type="text/css" data-fela-rehydration="551" data-fela-type="RULE" media="all and (min-width: 904px) and (max-width: 1079.98px)">.i{display:none}.bv{width:64px}.cf{margin:0 64px}.cu{height:48px}.db{margin-bottom:52px}.dn{margin-bottom:48px}.ed{font-size:14px}.ee{line-height:20px}.ek{font-size:13px}.el{padding:5px 12px}.fg{display:flex}.fx{margin-bottom:68px}.gb{max-width:680px}.gz{max-width:1192px}.hh{margin-top:40px}.ik{font-size:42px}.il{margin-top:1em}.im{margin-bottom:32px}.in{line-height:52px}.io{letter-spacing:-0.011em}.ix{align-items:center}.kw{border-top:solid 1px #F2F2F2}.kx{border-bottom:solid 1px #F2F2F2}.ky{margin:32px 0 0}.kz{padding:3px 8px}.lk> *{margin-right:24px}.ll> :last-child{margin-right:0}.mx{margin:0}.og{font-size:20px}.oh{margin-top:2.14em}.oi{line-height:32px}.oj{letter-spacing:-0.003em}.pd{margin-top:1.72em}.pe{line-height:24px}.pf{letter-spacing:0}.pn{margin-top:0.94em}.pv{margin-top:1.14em}.qb{margin-top:56px}.rh{margin-bottom:104px}.rn{flex-direction:row}.rr{margin-bottom:0}.rs{margin-right:20px}.sg{max-width:500px}.te{margin-bottom:72px}.tn{font-size:24px}.to{line-height:30px}.tp{letter-spacing:-0.016em}.tz{padding-top:72px}</style><style type="text/css" data-fela-rehydration="551" data-fela-type="RULE" media="all and (min-width: 728px) and (max-width: 903.98px)">.j{display:none}.w{display:flex}.x{justify-content:space-between}.bu{width:64px}.ce{margin:0 48px}.ct{height:48px}.da{margin-bottom:52px}.dm{margin-bottom:48px}.eb{font-size:13px}.ec{line-height:20px}.ej{padding:0px 8px 1px}.fw{margin-bottom:68px}.ga{max-width:680px}.gx{margin:0}.gy{max-width:100%}.hg{margin-top:40px}.if{font-size:42px}.ig{margin-top:1em}.ih{margin-bottom:32px}.ii{line-height:52px}.ij{letter-spacing:-0.011em}.iw{align-items:center}.ks{border-top:solid 1px #F2F2F2}.kt{border-bottom:solid 1px #F2F2F2}.ku{margin:32px 0 0}.kv{padding:3px 8px}.li> *{margin-right:24px}.lj> :last-child{margin-right:0}.oc{font-size:20px}.od{margin-top:2.14em}.oe{line-height:32px}.of{letter-spacing:-0.003em}.pa{margin-top:1.72em}.pb{line-height:24px}.pc{letter-spacing:0}.pm{margin-top:0.94em}.pu{margin-top:1.14em}.qa{margin-top:56px}.rg{margin-bottom:104px}.ro{flex-direction:row}.rt{margin-bottom:0}.ru{margin-right:20px}.sh{max-width:500px}.td{margin-bottom:72px}.tk{font-size:24px}.tl{line-height:30px}.tm{letter-spacing:-0.016em}.ty{padding-top:72px}</style><style type="text/css" data-fela-rehydration="551" data-fela-type="RULE" media="all and (min-width: 552px) and (max-width: 727.98px)">.k{display:none}.u{display:flex}.v{justify-content:space-between}.bt{width:24px}.cd{margin:0 24px}.cs{height:40px}.cz{margin-bottom:44px}.dl{margin-bottom:32px}.dz{font-size:13px}.ea{line-height:20px}.ei{padding:0px 8px 1px}.fv{margin-bottom:4px}.gv{margin:0}.gw{max-width:100%}.hf{margin-top:32px}.ia{font-size:32px}.ib{margin-top:1.01em}.ic{margin-bottom:24px}.id{line-height:38px}.ie{letter-spacing:-0.014em}.iv{align-items:flex-start}.jy{flex-direction:column}.kb{margin-bottom:2px}.kq{margin:24px 0 0}.kr{padding:0}.lg> *{margin-right:8px}.lh> :last-child{margin-right:8px}.lx{margin-left:0px}.nk{border:1px solid #F2F2F2}.nl{border-radius:99em}.nm{padding:0px 16px 0px 12px}.nn{height:38px}.no{align-items:center}.nq svg{margin-right:8px}.ny{font-size:18px}.nz{margin-top:1.56em}.oa{line-height:28px}.ob{letter-spacing:-0.003em}.ox{font-size:16px}.oy{margin-top:1.23em}.oz{letter-spacing:0}.pl{margin-top:0.67em}.pt{margin-top:1.34em}.pz{margin-top:40px}.rf{margin-bottom:96px}.rv{margin-bottom:20px}.rw{margin-right:0}.sn{font-size:24px}.so{line-height:30px}.sp{letter-spacing:-0.016em}.tc{margin-bottom:64px}.ti{font-size:20px}.tj{line-height:24px}.tx{padding-top:48px}.np:hover{border-color:#E5E5E5}</style><style type="text/css" data-fela-rehydration="551" data-fela-type="RULE" media="print">.qw{display:none}</style><style type="text/css" data-fela-rehydration="551" data-fela-type="RULE" media="(prefers-reduced-motion: no-preference)">.hl{transition:transform 300ms cubic-bezier(0.2, 0, 0.2, 1)}</style><style type="text/css" data-fela-rehydration="551" data-fela-type="RULE" media="(orientation: landscape) and (max-width: 903.98px)">.kl{max-height:none}</style></head><body><div id="root"><div class="a b c"><div class="d e f g h i j k"></div><script>document.domain = document.domain;</script><div class="l c"><div class="l m n o c"><div class="p q r s t u v w x i d y z"><a class="du ag dv bf ak b am an ao ap aq ar as at s u w i d q dw z" href="https://rsci.app.link/?%24canonical_url=https%3A%2F%2Fmedium.com%2Fp%2Fdc3aaa65902a&%7Efeature=LoOpenInAppButton&%7Echannel=ShowPostUnderCollection&source=---top_nav_layout_nav----------------------------------" rel="noopener follow">Open in app<svg xmlns="http://www.w3.org/2000/svg" width="10" height="10" fill="none" viewBox="0 0 10 10" class="dt"><path fill="currentColor" d="M.985 8.485a.375.375 0 1 0 .53.53zM8.75 1.25h.375A.375.375 0 0 0 8.75.875zM8.375 6.5a.375.375 0 1 0 .75 0zM3.5.875a.375.375 0 1 0 0 .75zm-1.985 8.14 7.5-7.5-.53-.53-7.5 7.5zm6.86-7.765V6.5h.75V1.25zM3.5 1.625h5.25v-.75H3.5z"></path></svg></a><div class="ab q"><p class="bf b dx dy dz ea eb ec ed ee ef eg du"><span><button class="bf b dx dy eh dz ea ei eb ec ej ek ee el em eg eo ep eq er es et eu ev ew ex ey ez fa fb fc fd bm fe ff" data-testid="headerSignUpButton">Sign up</button></span></p><div class="ax l"><p class="bf b dx dy dz ea eb ec ed ee ef eg du"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="headerSignInButton" rel="noopener follow" href="/m/signin?operation=login&redirect=https%3A%2F%2Fmedium.com%2Fgoogleplaydev%2Fimportance-of-building-your-game-community-in-southeast-asia-and-india-dc3aaa65902a&source=post_page---top_nav_layout_nav-----------------------global_nav-----------">Sign in</a></span></p></div></div></div><div class="p q r ab ac"><div class="ab q ae"><a class="af ag ah ai aj ak al am an ao ap aq ar as at ab" aria-label="Homepage" data-testid="headerMediumLogo" rel="noopener follow" href="/?source=---top_nav_layout_nav----------------------------------"><svg xmlns="http://www.w3.org/2000/svg" width="719" height="160" fill="none" viewBox="0 0 719 160" class="au av aw"><path fill="#242424" d="m174.104 9.734.215-.047V8.02H130.39L89.6 103.89 48.81 8.021H1.472v1.666l.212.047c8.018 1.81 12.09 4.509 12.09 14.242V137.93c0 9.734-4.087 12.433-12.106 14.243l-.212.047v1.671h32.118v-1.665l-.213-.048c-8.018-1.809-12.089-4.509-12.089-14.242V30.586l52.399 123.305h2.972l53.925-126.743V140.75c-.687 7.688-4.721 10.062-11.982 11.701l-.215.05v1.652h55.948v-1.652l-.215-.05c-7.269-1.639-11.4-4.013-12.087-11.701l-.037-116.774h.037c0-9.733 4.071-12.432 12.087-14.242m25.555 75.488c.915-20.474 8.268-35.252 20.606-35.507 3.806.063 6.998 1.312 9.479 3.714 5.272 5.118 7.751 15.812 7.368 31.793zm-.553 5.77h65.573v-.275c-.186-15.656-4.721-27.834-13.466-36.196-7.559-7.227-18.751-11.203-30.507-11.203h-.263c-6.101 0-13.584 1.48-18.909 4.16-6.061 2.807-11.407 7.003-15.855 12.511-7.161 8.874-11.499 20.866-12.554 34.343q-.05.606-.092 1.212a50 50 0 0 0-.065 1.151 85.807 85.807 0 0 0-.094 5.689c.71 30.524 17.198 54.917 46.483 54.917 25.705 0 40.675-18.791 44.407-44.013l-1.886-.664c-6.557 13.556-18.334 21.771-31.738 20.769-18.297-1.369-32.314-19.922-31.042-42.395m139.722 41.359c-2.151 5.101-6.639 7.908-12.653 7.908s-11.513-4.129-15.418-11.63c-4.197-8.053-6.405-19.436-6.405-32.92 0-28.067 8.729-46.22 22.24-46.22 5.657 0 10.111 2.807 12.236 7.704zm43.499 20.008c-8.019-1.897-12.089-4.722-12.089-14.951V1.309l-48.716 14.353v1.757l.299-.024c6.72-.543 11.278.386 13.925 2.83 2.072 1.915 3.082 4.853 3.082 8.987v18.66c-4.803-3.067-10.516-4.56-17.448-4.56-14.059 0-26.909 5.92-36.176 16.672-9.66 11.205-14.767 26.518-14.767 44.278-.003 31.72 15.612 53.039 38.851 53.039 13.595 0 24.533-7.449 29.54-20.013v16.865h43.711v-1.746zM424.1 19.819c0-9.904-7.468-17.374-17.375-17.374-9.859 0-17.573 7.632-17.573 17.374s7.721 17.374 17.573 17.374c9.907 0 17.375-7.47 17.375-17.374m11.499 132.546c-8.019-1.897-12.089-4.722-12.089-14.951h-.035V43.635l-43.714 12.551v1.705l.263.024c9.458.842 12.047 4.1 12.047 15.152v81.086h43.751v-1.746zm112.013 0c-8.018-1.897-12.089-4.722-12.089-14.951V43.635l-41.621 12.137v1.71l.246.026c7.733.813 9.967 4.257 9.967 15.36v59.279c-2.578 5.102-7.415 8.131-13.274 8.336-9.503 0-14.736-6.419-14.736-18.073V43.638l-43.714 12.55v1.703l.262.024c9.459.84 12.05 4.097 12.05 15.152v50.17a56.3 56.3 0 0 0 .91 10.444l.787 3.423c3.701 13.262 13.398 20.197 28.59 20.197 12.868 0 24.147-7.966 29.115-20.43v17.311h43.714v-1.747zm169.818 1.788v-1.749l-.213-.05c-8.7-2.006-12.089-5.789-12.089-13.49v-63.79c0-19.89-11.171-31.761-29.883-31.761-13.64 0-25.141 7.882-29.569 20.16-3.517-13.01-13.639-20.16-28.606-20.16-13.146 0-23.449 6.938-27.869 18.657V43.643L545.487 55.68v1.715l.263.024c9.345.829 12.047 4.181 12.047 14.95v81.784h40.787v-1.746l-.215-.053c-6.941-1.631-9.181-4.606-9.181-12.239V66.998c1.836-4.289 5.537-9.37 12.853-9.37 9.086 0 13.692 6.296 13.692 18.697v77.828h40.797v-1.746l-.215-.053c-6.94-1.631-9.18-4.606-9.18-12.239V75.066a42 42 0 0 0-.578-7.26c1.947-4.661 5.86-10.177 13.475-10.177 9.214 0 13.691 6.114 13.691 18.696v77.828z"></path></svg></a><div class="ax h"><div class="ab ay az ba bb q bc bd"><div class="bm" aria-hidden="false" aria-describedby="searchResults" aria-labelledby="searchResults"></div><div class="bn bo ab"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" d="M4.092 11.06a6.95 6.95 0 1 1 13.9 0 6.95 6.95 0 0 1-13.9 0m6.95-8.05a8.05 8.05 0 1 0 5.13 14.26l3.75 3.75a.56.56 0 1 0 .79-.79l-3.73-3.73A8.05 8.05 0 0 0 11.042 3z" clip-rule="evenodd"></path></svg></div><input role="combobox" aria-controls="searchResults" aria-expanded="false" aria-label="search" data-testid="headerSearchInput" tabindex="0" class="ay be bf bg z bh bi bj bk bl" placeholder="Search" value=""/></div></div></div><div class="h k w fg fh"><div class="fi ab"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="headerWriteButton" rel="noopener follow" href="/m/signin?operation=register&redirect=https%3A%2F%2Fmedium.com%2Fnew-story&source=---top_nav_layout_nav-----------------------new_post_topnav-----------"><div class="bf b bg z du fj fk ab q fl fm"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" aria-label="Write"><path fill="currentColor" d="M14 4a.5.5 0 0 0 0-1zm7 6a.5.5 0 0 0-1 0zm-7-7H4v1h10zM3 4v16h1V4zm1 17h16v-1H4zm17-1V10h-1v10zm-1 1a1 1 0 0 0 1-1h-1zM3 20a1 1 0 0 0 1 1v-1zM4 3a1 1 0 0 0-1 1h1z"></path><path stroke="currentColor" d="m17.5 4.5-8.458 8.458a.25.25 0 0 0-.06.098l-.824 2.47a.25.25 0 0 0 .316.316l2.47-.823a.25.25 0 0 0 .098-.06L19.5 6.5m-2-2 2.323-2.323a.25.25 0 0 1 .354 0l1.646 1.646a.25.25 0 0 1 0 .354L19.5 6.5m-2-2 2 2"></path></svg><div class="dt l">Write</div></div></a></span></div></div><div class="k j i d"><div class="fi ab"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="headerSearchButton" rel="noopener follow" href="/search?source=---top_nav_layout_nav----------------------------------"><div class="bf b bg z du fj fk ab q fl fm"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" aria-label="Search"><path fill="currentColor" fill-rule="evenodd" d="M4.092 11.06a6.95 6.95 0 1 1 13.9 0 6.95 6.95 0 0 1-13.9 0m6.95-8.05a8.05 8.05 0 1 0 5.13 14.26l3.75 3.75a.56.56 0 1 0 .79-.79l-3.73-3.73A8.05 8.05 0 0 0 11.042 3z" clip-rule="evenodd"></path></svg></div></a></div></div><div class="fi h k j"><div class="ab q"><p class="bf b dx dy dz ea eb ec ed ee ef eg du"><span><button class="bf b dx dy eh dz ea ei eb ec ej ek ee el em eg eo ep eq er es et eu ev ew ex ey ez fa fb fc fd bm fe ff" data-testid="headerSignUpButton">Sign up</button></span></p><div class="ax l"><p class="bf b dx dy dz ea eb ec ed ee ef eg du"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="headerSignInButton" rel="noopener follow" href="/m/signin?operation=login&redirect=https%3A%2F%2Fmedium.com%2Fgoogleplaydev%2Fimportance-of-building-your-game-community-in-southeast-asia-and-india-dc3aaa65902a&source=post_page---top_nav_layout_nav-----------------------global_nav-----------">Sign in</a></span></p></div></div></div><div class="l" aria-hidden="false"><button class="ay fn am ab q ao fo fp fq" aria-label="user options menu" data-testid="headerUserIcon"><div class="l fj"><img alt="" class="l fd by bz ca cx" src="https://miro.medium.com/v2/resize:fill:64:64/1*dmbNkD5D-u45r44go_cf0g.png" width="32" height="32" loading="lazy" role="presentation"/><div class="fr by l bz ca fs n ay ft"></div></div></button></div></div></div><div class="l"><div class="fu fv fw fx fy l"><div class="ab cb"><div class="ci bh fz ga gb gc"></div></div><article><div class="l"><div class="l"><span class="l"></span><section><div><div class="fs gi gj gk gl gm"></div><div class="gn go gp gq gr"><div class="gs"><div class="ab cb"><div class="gt gu gv gw gx gy cf gz cg ha ci bh"><figure class="he hf hg hh hi gs hj hk paragraph-image"><div role="button" tabindex="0" class="hl hm fj hn bh ho"><div class="hb hc hd"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*ToS-jdlUchYoBo6n4xqePQ.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*ToS-jdlUchYoBo6n4xqePQ.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*ToS-jdlUchYoBo6n4xqePQ.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*ToS-jdlUchYoBo6n4xqePQ.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*ToS-jdlUchYoBo6n4xqePQ.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*ToS-jdlUchYoBo6n4xqePQ.png 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/1*ToS-jdlUchYoBo6n4xqePQ.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*ToS-jdlUchYoBo6n4xqePQ.png 640w, https://miro.medium.com/v2/resize:fit:720/1*ToS-jdlUchYoBo6n4xqePQ.png 720w, https://miro.medium.com/v2/resize:fit:750/1*ToS-jdlUchYoBo6n4xqePQ.png 750w, https://miro.medium.com/v2/resize:fit:786/1*ToS-jdlUchYoBo6n4xqePQ.png 786w, https://miro.medium.com/v2/resize:fit:828/1*ToS-jdlUchYoBo6n4xqePQ.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*ToS-jdlUchYoBo6n4xqePQ.png 1100w, https://miro.medium.com/v2/resize:fit:2000/1*ToS-jdlUchYoBo6n4xqePQ.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh hp hq c" width="1000" height="298" loading="eager" role="presentation"/></picture></div></div></figure></div></div></div><div class="ab cb"><div class="ci bh fz ga gb gc"><div><h1 id="03e6" class="pw-post-title hr hs ht bf hu hv hw hx hy hz ia ib ic id ie if ig ih ii ij ik il im in io ip iq ir is it bk" data-testid="storyTitle">Importance of building your game community in Southeast Asia and India</h1><div><div class="speechify-ignore ab cp"><div class="speechify-ignore bh l"><div class="iu iv iw ix iy ab"><div><div class="ab iz"><div><div class="bm" aria-hidden="false"><a rel="noopener follow" href="/@googleplayteam?source=post_page---byline--dc3aaa65902a--------------------------------"><div class="l ja jb by jc jd"><div class="l fj"><img alt="Google Play Apps & Games Team" class="l fd by dd de cx" src="https://miro.medium.com/v2/resize:fill:88:88/1*hlOhkSEII_3WbmUD6OkWmQ.png" width="44" height="44" loading="lazy" data-testid="authorPhoto"/><div class="je by l dd de fs n jf ft"></div></div></div></a></div></div><div class="jg ab fj"><div><div class="bm" aria-hidden="false"><a href="https://medium.com/googleplaydev?source=post_page---byline--dc3aaa65902a--------------------------------" rel="noopener follow"><div class="l jh ji by jc jj"><div class="l fj"><img alt="Google Play Apps & Games" class="l fd by br jk cx" src="https://miro.medium.com/v2/resize:fill:48:48/1*PwgNVOb5tR6qM0jJxqrIkw.jpeg" width="24" height="24" loading="lazy" data-testid="publicationPhoto"/><div class="je by l br jk fs n jf ft"></div></div></div></a></div></div></div></div></div><div class="bn bh l"><div class="ab"><div style="flex:1"><span class="bf b bg z bk"><div class="jl ab q"><div class="ab q jm"><div class="ab q"><div><div class="bm" aria-hidden="false"><p class="bf b jn jo bk"><a class="af ag ah ai aj ak al am an ao ap aq ar jp" data-testid="authorName" rel="noopener follow" href="/@googleplayteam?source=post_page---byline--dc3aaa65902a--------------------------------">Google Play Apps & Games Team</a></p></div></div></div><span class="jq jr" aria-hidden="true"><span class="bf b bg z du">·</span></span><p class="bf b jn jo du"><span><a class="js jt ah ai aj ak al am an ao ap aq ar ex ju jv" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fsubscribe%2Fuser%2Fa28469f5b06f&operation=register&redirect=https%3A%2F%2Fmedium.com%2Fgoogleplaydev%2Fimportance-of-building-your-game-community-in-southeast-asia-and-india-dc3aaa65902a&user=Google+Play+Apps+%26+Games+Team&userId=a28469f5b06f&source=post_page-a28469f5b06f--byline--dc3aaa65902a---------------------post_header-----------">Follow</a></span></p></div></div></span></div></div><div class="l jw"><span class="bf b bg z du"><div class="ab cn jx jy jz"><div class="ka kb ab"><div class="bf b bg z du ab kc"><span class="kd l jw">Published in</span><div><div class="l" aria-hidden="false"><a class="af ag ah ai aj ak al am an ao ap aq ar jp ab q" data-testid="publicationName" href="https://medium.com/googleplaydev?source=post_page---byline--dc3aaa65902a--------------------------------" rel="noopener follow"><p class="bf b bg z ke kf kg kh ki kj kk kl bk">Google Play Apps & Games</p></a></div></div></div><div class="h k"><span class="jq jr" aria-hidden="true"><span class="bf b bg z du">·</span></span></div></div><span class="bf b bg z du"><div class="ab ae"><span data-testid="storyReadTime">7 min read</span><div class="km kn l" aria-hidden="true"><span class="l" aria-hidden="true"><span class="bf b bg z du">·</span></span></div><span data-testid="storyPublishDate">Dec 19, 2023</span></div></span></div></span></div></div></div><div class="ab cp ko kp kq kr ks kt ku kv kw kx ky kz la lb lc ld"><div class="h k w fg fh q"><div class="lt l"><div class="ab q lu lv"><div class="pw-multi-vote-icon fj kd lw lx ly"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="headerClapButton" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fvote%2Fgoogleplaydev%2Fdc3aaa65902a&operation=register&redirect=https%3A%2F%2Fmedium.com%2Fgoogleplaydev%2Fimportance-of-building-your-game-community-in-southeast-asia-and-india-dc3aaa65902a&user=Google+Play+Apps+%26+Games+Team&userId=a28469f5b06f&source=---header_actions--dc3aaa65902a---------------------clap_footer-----------"><div><div class="bm" aria-hidden="false"><div class="lz ao ma mb mc md am me mf mg ly"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" aria-label="clap"><path fill-rule="evenodd" d="M11.37.828 12 3.282l.63-2.454zM13.916 3.953l1.523-2.112-1.184-.39zM8.589 1.84l1.522 2.112-.337-2.501zM18.523 18.92c-.86.86-1.75 1.246-2.62 1.33a6 6 0 0 0 .407-.372c2.388-2.389 2.86-4.951 1.399-7.623l-.912-1.603-.79-1.672c-.26-.56-.194-.98.203-1.288a.7.7 0 0 1 .546-.132c.283.046.546.231.728.5l2.363 4.157c.976 1.624 1.141 4.237-1.324 6.702m-10.999-.438L3.37 14.328a.828.828 0 0 1 .585-1.408.83.83 0 0 1 .585.242l2.158 2.157a.365.365 0 0 0 .516-.516l-2.157-2.158-1.449-1.449a.826.826 0 0 1 1.167-1.17l3.438 3.44a.363.363 0 0 0 .516 0 .364.364 0 0 0 0-.516L5.293 9.513l-.97-.97a.826.826 0 0 1 0-1.166.84.84 0 0 1 1.167 0l.97.968 3.437 3.436a.36.36 0 0 0 .517 0 .366.366 0 0 0 0-.516L6.977 7.83a.82.82 0 0 1-.241-.584.82.82 0 0 1 .824-.826c.219 0 .43.087.584.242l5.787 5.787a.366.366 0 0 0 .587-.415l-1.117-2.363c-.26-.56-.194-.98.204-1.289a.7.7 0 0 1 .546-.132c.283.046.545.232.727.501l2.193 3.86c1.302 2.38.883 4.59-1.277 6.75-1.156 1.156-2.602 1.627-4.19 1.367-1.418-.236-2.866-1.033-4.079-2.246M10.75 5.971l2.12 2.12c-.41.502-.465 1.17-.128 1.89l.22.465-3.523-3.523a.8.8 0 0 1-.097-.368c0-.22.086-.428.241-.584a.847.847 0 0 1 1.167 0m7.355 1.705c-.31-.461-.746-.758-1.23-.837a1.44 1.44 0 0 0-1.11.275c-.312.24-.505.543-.59.881a1.74 1.74 0 0 0-.906-.465 1.47 1.47 0 0 0-.82.106l-2.182-2.182a1.56 1.56 0 0 0-2.2 0 1.54 1.54 0 0 0-.396.701 1.56 1.56 0 0 0-2.21-.01 1.55 1.55 0 0 0-.416.753c-.624-.624-1.649-.624-2.237-.037a1.557 1.557 0 0 0 0 2.2c-.239.1-.501.238-.715.453a1.56 1.56 0 0 0 0 2.2l.516.515a1.556 1.556 0 0 0-.753 2.615L7.01 19c1.32 1.319 2.909 2.189 4.475 2.449q.482.08.971.08c.85 0 1.653-.198 2.393-.579.231.033.46.054.686.054 1.266 0 2.457-.52 3.505-1.567 2.763-2.763 2.552-5.734 1.439-7.586z" clip-rule="evenodd"></path></svg></div></div></div></a></span></div><div class="pw-multi-vote-count l mh mi mj mk ml mm mn"><p class="bf b dv z du"><span class="mo">--</span></p></div></div></div><div><div class="bm" aria-hidden="false"><button class="ao lz mp mq ab q fk mr ms" aria-label="responses"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" class="mt"><path d="M18.006 16.803c1.533-1.456 2.234-3.325 2.234-5.321C20.24 7.357 16.709 4 12.191 4S4 7.357 4 11.482c0 4.126 3.674 7.482 8.191 7.482.817 0 1.622-.111 2.393-.327.231.2.48.391.744.559 1.06.693 2.203 1.044 3.399 1.044.224-.008.4-.112.486-.287a.49.49 0 0 0-.042-.518c-.495-.67-.845-1.364-1.04-2.057a4 4 0 0 1-.125-.598zm-3.122 1.055-.067-.223-.315.096a8 8 0 0 1-2.311.338c-4.023 0-7.292-2.955-7.292-6.587 0-3.633 3.269-6.588 7.292-6.588 4.014 0 7.112 2.958 7.112 6.593 0 1.794-.608 3.469-2.027 4.72l-.195.168v.255c0 .056 0 .151.016.295.025.231.081.478.154.733.154.558.398 1.117.722 1.659a5.3 5.3 0 0 1-2.165-.845c-.276-.176-.714-.383-.941-.59z"></path></svg></button></div></div></div><div class="ab q le lf lg lh li lj lk ll lm ln lo lp lq lr ls"><div class="mu k j i d"></div><div class="h k"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="headerBookmarkButton" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2Fdc3aaa65902a&operation=register&redirect=https%3A%2F%2Fmedium.com%2Fgoogleplaydev%2Fimportance-of-building-your-game-community-in-southeast-asia-and-india-dc3aaa65902a&source=---header_actions--dc3aaa65902a---------------------bookmark_footer-----------"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="du mv" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div><div class="fd mw cn"><div class="l ae"><div class="ab cb"><div class="gt gv gx mx my hp ci bh"><div class="ab"><div class="bm bh" aria-hidden="false"><div><div class="bm" aria-hidden="false"><button aria-label="Listen" data-testid="audioPlayButton" class="af fk ah ai aj ak al mz an ao ap ex na nb ms nc nd ne nf ng s nh ni nj nk nl nm nn u no np nq"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" d="M3 12a9 9 0 1 1 18 0 9 9 0 0 1-18 0m9-10C6.477 2 2 6.477 2 12s4.477 10 10 10 10-4.477 10-10S17.523 2 12 2m3.376 10.416-4.599 3.066a.5.5 0 0 1-.777-.416V8.934a.5.5 0 0 1 .777-.416l4.599 3.066a.5.5 0 0 1 0 .832" clip-rule="evenodd"></path></svg><div class="j i d"><p class="bf b bg z du">Listen</p></div></button></div></div></div></div></div></div></div></div><div class="bm" aria-hidden="false" aria-describedby="postFooterSocialMenu" aria-labelledby="postFooterSocialMenu"><div><div class="bm" aria-hidden="false"><button aria-controls="postFooterSocialMenu" aria-expanded="false" aria-label="Share Post" data-testid="headerSocialShareButton" class="af fk ah ai aj ak al mz an ao ap ex na nb ms nc nd ne nf ng s nh ni nj nk nl nm nn u no np nq"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" d="M15.218 4.931a.4.4 0 0 1-.118.132l.012.006a.45.45 0 0 1-.292.074.5.5 0 0 1-.3-.13l-2.02-2.02v7.07c0 .28-.23.5-.5.5s-.5-.22-.5-.5v-7.04l-2 2a.45.45 0 0 1-.57.04h-.02a.4.4 0 0 1-.16-.3.4.4 0 0 1 .1-.32l2.8-2.8a.5.5 0 0 1 .7 0l2.8 2.79a.42.42 0 0 1 .068.498m-.106.138.008.004v-.01zM16 7.063h1.5a2 2 0 0 1 2 2v10a2 2 0 0 1-2 2h-11c-1.1 0-2-.9-2-2v-10a2 2 0 0 1 2-2H8a.5.5 0 0 1 .35.15.5.5 0 0 1 .15.35.5.5 0 0 1-.15.35.5.5 0 0 1-.35.15H6.4c-.5 0-.9.4-.9.9v10.2a.9.9 0 0 0 .9.9h11.2c.5 0 .9-.4.9-.9v-10.2c0-.5-.4-.9-.9-.9H16a.5.5 0 0 1 0-1" clip-rule="evenodd"></path></svg><div class="j i d"><p class="bf b bg z du">Share</p></div></button></div></div></div></div></div></div></div></div></div><p id="2bad" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk"><em class="op">Authored by </em><a class="af oq" rel="noopener" href="/@meizhenwang"><em class="op">MeiZhen Wang</em></a><em class="op">, Business Development Manager, Google Play Games Southeast Asia and </em><a class="af oq" rel="noopener" href="/@vinaycharaniya"><em class="op">Vinay Charaniya</em></a><em class="op">, Business Development Manager, Google Play Games India</em></p><p id="5388" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk">Nurturing player communities is essential to building long-term loyalty. Developers across genres agree that building and nurturing their gaming communities is critical for the long-term engagement of their users in India and Southeast Asia (INSEA). Capturing user feedback via these communities enables them to make relevant product improvements. Additionally, inputs from user communities lead to validation and quantification of feature requests, thus helping game developers with their product roadmap.</p><p id="166e" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk">From a player’s perspective, if their feedback has been incorporated into the game, it showcases a game developer’s willingness to cater to their specific requirements, making the players feel that their voice has been heard.</p><h2 id="5635" class="or os ht bf ot ou ov dy ow ox oy ea oz oc pa pb pc og pd pe pf ok pg ph pi pj bk"><strong class="al">Challenges developers face when building a community in INSEA</strong></h2><p id="3f8b" class="pw-post-body-paragraph nr ns ht nt b nu pk nw nx ny pl oa ob oc pm oe of og pn oi oj ok po om on oo gn bk">Building a thriving gaming community in the INSEA region comes with its unique set of challenges:</p><ol class=""><li id="6dea" class="nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo pp pq pr bk">Without local resources, catering to diverse languages and cultures can get significantly challenging.</li><li id="833d" class="nr ns ht nt b nu ps nw nx ny pt oa ob oc pu oe of og pv oi oj ok pw om on oo pp pq pr bk">Fierce competition exists among developers to attract and retain the best content creators in their community.</li><li id="9c50" class="nr ns ht nt b nu ps nw nx ny pt oa ob oc pu oe of og pv oi oj ok pw om on oo pp pq pr bk">Finding the fine balance between user engagement and maintaining a positive environment for all is crucial. Users in the INSEA region tend to be quite vocal, and thus, developers should be open to accepting feedback as part of the process.</li></ol><h2 id="58ec" class="or os ht bf ot ou ov dy ow ox oy ea oz oc pa pb pc og pd pe pf ok pg ph pi pj bk"><strong class="al">Effective strategies for establishing a robust gaming community</strong></h2><figure class="py pz qa qb qc gs hb hc paragraph-image"><div role="button" tabindex="0" class="hl hm fj hn bh ho"><div class="hb hc px"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*23quJ2t9rpNX9QjKpUhkdQ.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*23quJ2t9rpNX9QjKpUhkdQ.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*23quJ2t9rpNX9QjKpUhkdQ.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*23quJ2t9rpNX9QjKpUhkdQ.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*23quJ2t9rpNX9QjKpUhkdQ.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*23quJ2t9rpNX9QjKpUhkdQ.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*23quJ2t9rpNX9QjKpUhkdQ.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*23quJ2t9rpNX9QjKpUhkdQ.png 640w, https://miro.medium.com/v2/resize:fit:720/1*23quJ2t9rpNX9QjKpUhkdQ.png 720w, https://miro.medium.com/v2/resize:fit:750/1*23quJ2t9rpNX9QjKpUhkdQ.png 750w, https://miro.medium.com/v2/resize:fit:786/1*23quJ2t9rpNX9QjKpUhkdQ.png 786w, https://miro.medium.com/v2/resize:fit:828/1*23quJ2t9rpNX9QjKpUhkdQ.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*23quJ2t9rpNX9QjKpUhkdQ.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*23quJ2t9rpNX9QjKpUhkdQ.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh hp hq c" width="700" height="273" loading="lazy" role="presentation"/></picture></div></div></figure><p id="6314" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk"><strong class="nt hu">1. Leveraging content and creator</strong></p><p id="1e05" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk">This has proven to be a powerful strategy for building a game community. The approach can vary significantly depending on your resource. Here are 3 broad approaches:</p><p id="9be0" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk">ㅤa) ㅤ‘Developer First’ approach: Developers focus on sharing content through their official social accounts, with a strong emphasis on direct interaction. Developers who prefer direct control over their content distribution would adopt this approach, but will require more resources to manage the channels.</p><p id="f49e" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk">ㅤb) ㅤ ‘Creator First’ approach: Developers who do not have the resources for local community management could adopt the ‘Creator First’ approach, where creators are the primary vehicle for game promotion and community-building. For example, Supercell’s main community and content driver in SEA is through their <a class="af oq" href="https://creators.supercell.com/en" rel="noopener ugc nofollow" target="_blank">Creator Program</a>, whereby local creators are incentivized to create content for Clash of Clans. Creators get exclusive sneak peaks to upcoming updates of the game, as well as invitations to test and play. As part of the Creator Program, frequent offline engagements also help foster strong relationships between creators and developers.</p><p id="6d2e" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk">ㅤc) ㅤ ‘Hybrid’ Approach: This would be the most ideal approach once the developer has set up a strong foundation in the region by maintaining developer-owned platforms, while also nurturing a select group of creators dedicated to the game.</p><p id="7e43" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk"><strong class="nt hu">2. Localization</strong></p><p id="08d8" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk">Localization is a crucial factor, especially in regions as diverse as SEA and India. This can extend beyond language to encompass culture and customs.</p><p id="98e5" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk">Each market has its unique cultural norms, necessitating a nuanced approach. For instance, the acceptance of content featuring LGBTQ+ themes varies across markets; the Philippines is more open than others, while it remains a taboo in markets like Indonesia and Malaysia. When it comes to selecting content creators, users in markets like Indonesia, Thailand, and India prefer local creators and content, while Philippines and Singapore are more accepting of global content or creators.</p><p id="39a8" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk"><strong class="nt hu">3. Engaging users</strong></p><p id="95bd" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk">Top developers successfully engage users within their community to help build and grow it. Segmenting their most engaged users and connecting with them is often the first step for developers. Creating a structured calendar of activities based on local priorities is the next.</p><p id="7a09" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk">Developers often utilize the following strategies to engage with their users in the community:</p><ul class=""><li id="8c7c" class="nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo qd pq pr bk">Communicating with users regularly, even if it’s a simple email reply, works well.</li><li id="284b" class="nr ns ht nt b nu ps nw nx ny pt oa ob oc pu oe of og pv oi oj ok pw om on oo qd pq pr bk">Providing custom responses instead of AI-generated or bot-like responses is important, especially for reviews.</li><li id="edeb" class="nr ns ht nt b nu ps nw nx ny pt oa ob oc pu oe of og pv oi oj ok pw om on oo qd pq pr bk">Engaging with users in their own language or tone. For example, top developers often respond to their India users in Hinglish (a mix of Hindi+English).</li><li id="6e7f" class="nr ns ht nt b nu ps nw nx ny pt oa ob oc pu oe of og pv oi oj ok pw om on oo qd pq pr bk">Acknowledging user comments makes them feel heard and showcases that developers are invested in their community.</li><li id="1fe6" class="nr ns ht nt b nu ps nw nx ny pt oa ob oc pu oe of og pv oi oj ok pw om on oo qd pq pr bk">C-level teams respond to user comments directly on a periodic basis.</li></ul><p id="aa65" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk">Apart from the above, if developers have the resources, creating content or in-game events based on user feedback can significantly enhance users’ sense of connection with the game community.</p><p id="f9c9" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk">Leading content creators may also double up as top users within the community. Identifying them and incorporating their feedback becomes doubly important for developers. Supergaming, based in Pune, India, had one such eureka moment when they collaborated with one of India’s top content creators — TechnoGamerz. Not only did they incorporate his feedback in the gameplay of their newly launched game — Battlestars 4x4, they also introduced him as a playable character.</p><blockquote class="qe qf qg"><p id="5f20" class="nr ns op nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk">“Introducing Techno Gamerz as a playable character in Battle Stars was our strategic initiative to converge the world of gaming, player community, and content creators in a much more meaningful manner. It is not just about marketing our game launch but also about creators and community being at the forefront”</p><p id="3413" class="nr ns op nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk"><strong class="nt hu"><em class="ht">- Abhijeet Bhattacharya, Marketing Director at SuperGaming</em></strong></p></blockquote><p id="fba2" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk"><strong class="nt hu">4. Leveraging eSports</strong></p><p id="166b" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk">The impact of eSports on growing your game community is multifaceted as it caters to a diverse audience. Mobile Legends Bang Bang (MLBB) has done this quite well in SEA, where they strategically harnessed the power of eSports to forge a robust and engaged game community. Here are some strategies that they used:</p><p id="52df" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk">ㅤa) ㅤ<strong class="nt hu">Segmentation:</strong> MLBB segments their eSports community into three main audiences:</p><ul class=""><li id="6fa1" class="nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo qd pq pr bk"><strong class="nt hu">Hardcore enthusiasts</strong>, who ardently follow their favorite teams and engage regularly with content dedicated to the eSports scene. This group also tends to be the most loyal players in the game.</li><li id="03e5" class="nr ns ht nt b nu ps nw nx ny pt oa ob oc pu oe of og pv oi oj ok pw om on oo qd pq pr bk"><strong class="nt hu">Casual players</strong>, who view eSports content as a credible source for improving their in-game skills, making purchasing decisions and experimenting with new game elements such as skins and heroes.</li><li id="e1f2" class="nr ns ht nt b nu ps nw nx ny pt oa ob oc pu oe of og pv oi oj ok pw om on oo qd pq pr bk"><strong class="nt hu">New audiences</strong>, who are non-players but get subsequently introduced to the game through eSports content and teams. They are a unique group of players who are intrigued by the personalities and stories of their favorite teams and players. Therefore, eSports serves as a platform to engage existing players and could also be a catalyst to attract new and diverse groups of players, if done right.</li></ul><p id="dc20" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk">ㅤb) ㅤ<strong class="nt hu">Measuring success metrics:</strong> To measure the success of their eSports efforts, MLBB employs various metrics (apart from brand affinity and content creation), such as:</p><ul class=""><li id="1688" class="nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo qd pq pr bk">Online viewership, particularly peak concurrent viewers, gauges the excitement during live broadcasts.</li><li id="0b2a" class="nr ns ht nt b nu ps nw nx ny pt oa ob oc pu oe of og pv oi oj ok pw om on oo qd pq pr bk">User satisfaction, marked by minimal technical difficulties and interruptions, is another key indicator.</li><li id="648c" class="nr ns ht nt b nu ps nw nx ny pt oa ob oc pu oe of og pv oi oj ok pw om on oo qd pq pr bk">Offline events are assessed based on viewership, ticket sales, and venue foot traffic.</li><li id="e877" class="nr ns ht nt b nu ps nw nx ny pt oa ob oc pu oe of og pv oi oj ok pw om on oo qd pq pr bk">An increase in partnerships and collaborations with brands, including renowned names like ROG, showcases the expanding influence of eSports.</li><li id="aa16" class="nr ns ht nt b nu ps nw nx ny pt oa ob oc pu oe of og pv oi oj ok pw om on oo qd pq pr bk">eSports mentions in articles, content, and media partnerships signify their growing presence.</li></ul><p id="aebd" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk">ㅤc) ㅤ<strong class="nt hu">Partnerships & engagements: </strong>MLBB actively engages with professional eSports teams, players, and organizations. They’ve established dedicated league operations teams to liaise effectively with professional gamers, fostering feedback and information exchange for better collaboration. This partnership extends to various activities, including appearances in eSports trailers, interviews, tutorials, and on-ground events which creates direct connections between players and the game community.</p><p id="9381" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk">ㅤd) ㅤ<strong class="nt hu">Business growth</strong>: MLBB has been running the MLBB Professional League in Indonesia for 8 years as a franchise system, whereby current professional players nurture the next generation of pro players and eventually form their own leagues. This way, teams can compete for eSport titles and have stakes in building a community that advances the local eSports ecosystem. Eventually, these professional players can represent their countries in international tournaments such as SEA Games or International eSports World Championships, and over time, the games can transcend to represent aspirational dreams of their players too.</p><blockquote class="qe qf qg"><p id="ff88" class="nr ns op nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk">“The Mobile Legends: Bang Bang community has benefited greatly from the presence of esports, which plays a crucial role in its development. As esports continues to evolve, it provides players with the motivation to pursue their dreams of not just becoming professional players but also becoming content creators specializing in gameplay and analysis. It is proven that aspirations are within reach.”</p><p id="81af" class="nr ns op nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk"><strong class="nt hu"><em class="ht">– MOONTON Games</em></strong></p></blockquote><h2 id="7e8e" class="or os ht bf ot ou ov dy ow ox oy ea oz oc pa pb pc og pd pe pf ok pg ph pi pj bk"><strong class="al">Moderating user generated content within the community</strong></h2><p id="6d57" class="pw-post-body-paragraph nr ns ht nt b nu pk nw nx ny pl oa ob oc pm oe of og pn oi oj ok po om on oo gn bk">The gaming developers we interviewed unanimously agreed that moderating user content within the community is critical for nurturing a healthy community. Developers need to define clear rules, educate players on the same, and then implement them uniformly. Developers can also deploy automated moderation tools to moderate user generated content with the community. These tools can include the following capabilities:</p><ul class=""><li id="1487" class="nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo qd pq pr bk">Review potentially inappropriate comments or live chat before publishing</li><li id="161c" class="nr ns ht nt b nu ps nw nx ny pt oa ob oc pu oe of og pv oi oj ok pw om on oo qd pq pr bk">Create a blocked words list for swiftly flagging inappropriate comments and content</li><li id="f181" class="nr ns ht nt b nu ps nw nx ny pt oa ob oc pu oe of og pv oi oj ok pw om on oo qd pq pr bk">Hide comments from flagged commenters</li></ul><h2 id="29df" class="or os ht bf ot ou ov dy ow ox oy ea oz oc pa pb pc og pd pe pf ok pg ph pi pj bk"><strong class="al">Evaluating impact of community building</strong></h2><p id="eb4e" class="pw-post-body-paragraph nr ns ht nt b nu pk nw nx ny pl oa ob oc pm oe of og pn oi oj ok po om on oo gn bk">There are a variety of ways that developers are currently evaluating the impact of their community building activities. Direct attribution to in-game revenue can be a challenge but measuring the number of followers or members, the number of views, and engagement on content (including number of comments) are metrics that game developers are using for evaluating impact.</p><p id="6083" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk">Top developers go one level deeper in their analysis of views and content — they measure the amount of user generated content and also the number of organic views for any content. Other measurable metrics are CTRs and the length of content being viewed.</p><p id="c0ae" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk">Apart from quantitative metrics, it is also important to analyze qualitative feedback at periodic intervals. This can be utilized for new feature ideas as well as for identifying in-game issues and bugs.</p><h2 id="9b05" class="or os ht bf ot ou ov dy ow ox oy ea oz oc pa pb pc og pd pe pf ok pg ph pi pj bk"><strong class="al">Conclusion</strong></h2><p id="5e18" class="pw-post-body-paragraph nr ns ht nt b nu pk nw nx ny pl oa ob oc pm oe of og pn oi oj ok po om on oo gn bk">Nurturing a vibrant gaming community in regions like INSEA requires a multifaceted approach that encompasses content, creators, localization, and eSports engagement. By understanding the diverse cultures and preferences of the player base and leveraging these insights to tailor content and engagement strategies, developers can foster loyalty and engagement.</p><p id="4cbc" class="pw-post-body-paragraph nr ns ht nt b nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo gn bk">Developers should start at a pace and scale that’s comfortable, as community-building takes time. Ultimately, a well-cultivated gaming community not only ensures long-term player loyalty but also represents a collaborative and thriving ecosystem where players’ voices are heard, fostering a sense of belonging and shared enthusiasm for the game.</p></div></div></div></div></section></div></div></article></div><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="qh qi ab jz"><div class="qj ab"><a class="qk ay am ao" rel="noopener follow" href="/tag/solve?source=post_page-----dc3aaa65902a--------------------------------"><div class="ql fj cx qm ge qn qo bf b bg z bk qp">Solve</div></a></div><div class="qj ab"><a class="qk ay am ao" rel="noopener follow" href="/tag/best-practices?source=post_page-----dc3aaa65902a--------------------------------"><div class="ql fj cx qm ge qn qo bf b bg z bk qp">Best Practices</div></a></div><div class="qj ab"><a class="qk ay am ao" rel="noopener follow" href="/tag/app-development?source=post_page-----dc3aaa65902a--------------------------------"><div class="ql fj cx qm ge qn qo bf b bg z bk qp">App Development</div></a></div><div class="qj ab"><a class="qk ay am ao" rel="noopener follow" href="/tag/community-engagement?source=post_page-----dc3aaa65902a--------------------------------"><div class="ql fj cx qm ge qn qo bf b bg z bk qp">Community Engagement</div></a></div></div></div></div><div class="l"></div><footer class="qq qr qs qt qu ab q qv jj c"><div class="l ae"><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="ab cp qw"><div class="ab q lu"><div class="qx l"><span class="l qy qz ra e d"><div class="ab q lu lv"><div class="pw-multi-vote-icon fj kd lw lx ly"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="footerClapButton" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fvote%2Fgoogleplaydev%2Fdc3aaa65902a&operation=register&redirect=https%3A%2F%2Fmedium.com%2Fgoogleplaydev%2Fimportance-of-building-your-game-community-in-southeast-asia-and-india-dc3aaa65902a&user=Google+Play+Apps+%26+Games+Team&userId=a28469f5b06f&source=---footer_actions--dc3aaa65902a---------------------clap_footer-----------"><div><div class="bm" aria-hidden="false"><div class="lz ao ma mb mc md am me mf mg ly"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" aria-label="clap"><path fill-rule="evenodd" d="M11.37.828 12 3.282l.63-2.454zM13.916 3.953l1.523-2.112-1.184-.39zM8.589 1.84l1.522 2.112-.337-2.501zM18.523 18.92c-.86.86-1.75 1.246-2.62 1.33a6 6 0 0 0 .407-.372c2.388-2.389 2.86-4.951 1.399-7.623l-.912-1.603-.79-1.672c-.26-.56-.194-.98.203-1.288a.7.7 0 0 1 .546-.132c.283.046.546.231.728.5l2.363 4.157c.976 1.624 1.141 4.237-1.324 6.702m-10.999-.438L3.37 14.328a.828.828 0 0 1 .585-1.408.83.83 0 0 1 .585.242l2.158 2.157a.365.365 0 0 0 .516-.516l-2.157-2.158-1.449-1.449a.826.826 0 0 1 1.167-1.17l3.438 3.44a.363.363 0 0 0 .516 0 .364.364 0 0 0 0-.516L5.293 9.513l-.97-.97a.826.826 0 0 1 0-1.166.84.84 0 0 1 1.167 0l.97.968 3.437 3.436a.36.36 0 0 0 .517 0 .366.366 0 0 0 0-.516L6.977 7.83a.82.82 0 0 1-.241-.584.82.82 0 0 1 .824-.826c.219 0 .43.087.584.242l5.787 5.787a.366.366 0 0 0 .587-.415l-1.117-2.363c-.26-.56-.194-.98.204-1.289a.7.7 0 0 1 .546-.132c.283.046.545.232.727.501l2.193 3.86c1.302 2.38.883 4.59-1.277 6.75-1.156 1.156-2.602 1.627-4.19 1.367-1.418-.236-2.866-1.033-4.079-2.246M10.75 5.971l2.12 2.12c-.41.502-.465 1.17-.128 1.89l.22.465-3.523-3.523a.8.8 0 0 1-.097-.368c0-.22.086-.428.241-.584a.847.847 0 0 1 1.167 0m7.355 1.705c-.31-.461-.746-.758-1.23-.837a1.44 1.44 0 0 0-1.11.275c-.312.24-.505.543-.59.881a1.74 1.74 0 0 0-.906-.465 1.47 1.47 0 0 0-.82.106l-2.182-2.182a1.56 1.56 0 0 0-2.2 0 1.54 1.54 0 0 0-.396.701 1.56 1.56 0 0 0-2.21-.01 1.55 1.55 0 0 0-.416.753c-.624-.624-1.649-.624-2.237-.037a1.557 1.557 0 0 0 0 2.2c-.239.1-.501.238-.715.453a1.56 1.56 0 0 0 0 2.2l.516.515a1.556 1.556 0 0 0-.753 2.615L7.01 19c1.32 1.319 2.909 2.189 4.475 2.449q.482.08.971.08c.85 0 1.653-.198 2.393-.579.231.033.46.054.686.054 1.266 0 2.457-.52 3.505-1.567 2.763-2.763 2.552-5.734 1.439-7.586z" clip-rule="evenodd"></path></svg></div></div></div></a></span></div><div class="pw-multi-vote-count l mh mi mj mk ml mm mn"><p class="bf b dv z du"><span class="mo">--</span></p></div></div></span><span class="l h g f rb rc"><div class="ab q lu lv"><div class="pw-multi-vote-icon fj kd lw lx ly"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="footerClapButton" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fvote%2Fgoogleplaydev%2Fdc3aaa65902a&operation=register&redirect=https%3A%2F%2Fmedium.com%2Fgoogleplaydev%2Fimportance-of-building-your-game-community-in-southeast-asia-and-india-dc3aaa65902a&user=Google+Play+Apps+%26+Games+Team&userId=a28469f5b06f&source=---footer_actions--dc3aaa65902a---------------------clap_footer-----------"><div><div class="bm" aria-hidden="false"><div class="lz ao ma mb mc md am me mf mg ly"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" aria-label="clap"><path fill-rule="evenodd" d="M11.37.828 12 3.282l.63-2.454zM13.916 3.953l1.523-2.112-1.184-.39zM8.589 1.84l1.522 2.112-.337-2.501zM18.523 18.92c-.86.86-1.75 1.246-2.62 1.33a6 6 0 0 0 .407-.372c2.388-2.389 2.86-4.951 1.399-7.623l-.912-1.603-.79-1.672c-.26-.56-.194-.98.203-1.288a.7.7 0 0 1 .546-.132c.283.046.546.231.728.5l2.363 4.157c.976 1.624 1.141 4.237-1.324 6.702m-10.999-.438L3.37 14.328a.828.828 0 0 1 .585-1.408.83.83 0 0 1 .585.242l2.158 2.157a.365.365 0 0 0 .516-.516l-2.157-2.158-1.449-1.449a.826.826 0 0 1 1.167-1.17l3.438 3.44a.363.363 0 0 0 .516 0 .364.364 0 0 0 0-.516L5.293 9.513l-.97-.97a.826.826 0 0 1 0-1.166.84.84 0 0 1 1.167 0l.97.968 3.437 3.436a.36.36 0 0 0 .517 0 .366.366 0 0 0 0-.516L6.977 7.83a.82.82 0 0 1-.241-.584.82.82 0 0 1 .824-.826c.219 0 .43.087.584.242l5.787 5.787a.366.366 0 0 0 .587-.415l-1.117-2.363c-.26-.56-.194-.98.204-1.289a.7.7 0 0 1 .546-.132c.283.046.545.232.727.501l2.193 3.86c1.302 2.38.883 4.59-1.277 6.75-1.156 1.156-2.602 1.627-4.19 1.367-1.418-.236-2.866-1.033-4.079-2.246M10.75 5.971l2.12 2.12c-.41.502-.465 1.17-.128 1.89l.22.465-3.523-3.523a.8.8 0 0 1-.097-.368c0-.22.086-.428.241-.584a.847.847 0 0 1 1.167 0m7.355 1.705c-.31-.461-.746-.758-1.23-.837a1.44 1.44 0 0 0-1.11.275c-.312.24-.505.543-.59.881a1.74 1.74 0 0 0-.906-.465 1.47 1.47 0 0 0-.82.106l-2.182-2.182a1.56 1.56 0 0 0-2.2 0 1.54 1.54 0 0 0-.396.701 1.56 1.56 0 0 0-2.21-.01 1.55 1.55 0 0 0-.416.753c-.624-.624-1.649-.624-2.237-.037a1.557 1.557 0 0 0 0 2.2c-.239.1-.501.238-.715.453a1.56 1.56 0 0 0 0 2.2l.516.515a1.556 1.556 0 0 0-.753 2.615L7.01 19c1.32 1.319 2.909 2.189 4.475 2.449q.482.08.971.08c.85 0 1.653-.198 2.393-.579.231.033.46.054.686.054 1.266 0 2.457-.52 3.505-1.567 2.763-2.763 2.552-5.734 1.439-7.586z" clip-rule="evenodd"></path></svg></div></div></div></a></span></div><div class="pw-multi-vote-count l mh mi mj mk ml mm mn"><p class="bf b dv z du"><span class="mo">--</span></p></div></div></span></div><div class="bq ab"><div><div class="bm" aria-hidden="false"><button class="ao lz mp mq ab q fk mr ms" aria-label="responses"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" class="mt"><path d="M18.006 16.803c1.533-1.456 2.234-3.325 2.234-5.321C20.24 7.357 16.709 4 12.191 4S4 7.357 4 11.482c0 4.126 3.674 7.482 8.191 7.482.817 0 1.622-.111 2.393-.327.231.2.48.391.744.559 1.06.693 2.203 1.044 3.399 1.044.224-.008.4-.112.486-.287a.49.49 0 0 0-.042-.518c-.495-.67-.845-1.364-1.04-2.057a4 4 0 0 1-.125-.598zm-3.122 1.055-.067-.223-.315.096a8 8 0 0 1-2.311.338c-4.023 0-7.292-2.955-7.292-6.587 0-3.633 3.269-6.588 7.292-6.588 4.014 0 7.112 2.958 7.112 6.593 0 1.794-.608 3.469-2.027 4.72l-.195.168v.255c0 .056 0 .151.016.295.025.231.081.478.154.733.154.558.398 1.117.722 1.659a5.3 5.3 0 0 1-2.165-.845c-.276-.176-.714-.383-.941-.59z"></path></svg></button></div></div></div></div><div class="ab q"><div class="rd l jw"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="footerBookmarkButton" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2Fdc3aaa65902a&operation=register&redirect=https%3A%2F%2Fmedium.com%2Fgoogleplaydev%2Fimportance-of-building-your-game-community-in-southeast-asia-and-india-dc3aaa65902a&source=---footer_actions--dc3aaa65902a---------------------bookmark_footer-----------"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="du mv" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div><div class="rd l jw"><div class="bm" aria-hidden="false" aria-describedby="postFooterSocialMenu" aria-labelledby="postFooterSocialMenu"><div><div class="bm" aria-hidden="false"><button aria-controls="postFooterSocialMenu" aria-expanded="false" aria-label="Share Post" data-testid="footerSocialShareButton" class="af fk ah ai aj ak al mz an ao ap ex na nb ms nc"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" d="M15.218 4.931a.4.4 0 0 1-.118.132l.012.006a.45.45 0 0 1-.292.074.5.5 0 0 1-.3-.13l-2.02-2.02v7.07c0 .28-.23.5-.5.5s-.5-.22-.5-.5v-7.04l-2 2a.45.45 0 0 1-.57.04h-.02a.4.4 0 0 1-.16-.3.4.4 0 0 1 .1-.32l2.8-2.8a.5.5 0 0 1 .7 0l2.8 2.79a.42.42 0 0 1 .068.498m-.106.138.008.004v-.01zM16 7.063h1.5a2 2 0 0 1 2 2v10a2 2 0 0 1-2 2h-11c-1.1 0-2-.9-2-2v-10a2 2 0 0 1 2-2H8a.5.5 0 0 1 .35.15.5.5 0 0 1 .15.35.5.5 0 0 1-.15.35.5.5 0 0 1-.35.15H6.4c-.5 0-.9.4-.9.9v10.2a.9.9 0 0 0 .9.9h11.2c.5 0 .9-.4.9-.9v-10.2c0-.5-.4-.9-.9-.9H16a.5.5 0 0 1 0-1" clip-rule="evenodd"></path></svg></button></div></div></div></div></div></div></div></div></div></footer><div class="re rf rg rh ri l"><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="rj bh r rk"></div><div class="rl l"><div class="ab rm rn ro jy jx"><div class="rp rq rr rs rt ru rv rw rx ry ab cp"><div class="h k"><a href="https://medium.com/googleplaydev?source=post_page---post_publication_info--dc3aaa65902a--------------------------------" rel="noopener follow"><div class="fj ab"><img alt="Google Play Apps & Games" class="rz ja jb cx" src="https://miro.medium.com/v2/resize:fill:96:96/1*PwgNVOb5tR6qM0jJxqrIkw.jpeg" width="48" height="48" loading="lazy"/><div class="rz l jb ja fs n fr sa"></div></div></a></div><div class="j i d"><a href="https://medium.com/googleplaydev?source=post_page---post_publication_info--dc3aaa65902a--------------------------------" rel="noopener follow"><div class="fj ab"><img alt="Google Play Apps & Games" class="rz sc sb cx" src="https://miro.medium.com/v2/resize:fill:128:128/1*PwgNVOb5tR6qM0jJxqrIkw.jpeg" width="64" height="64" loading="lazy"/><div class="rz l sb sc fs n fr sa"></div></div></a></div><div class="j i d sd jw"><div class="ab"></div></div></div><div class="ab co se"><div class="sf sg sh gw gu l"><a class="af ag ah aj ak al am an ao ap aq ar as at ab q" href="https://medium.com/googleplaydev?source=post_page---post_publication_info--dc3aaa65902a--------------------------------" rel="noopener follow"><h2 class="pw-author-name bf sj sk sl sm sn so sp oc pb pc og pe pf ok ph pi bk"><span class="gn si">Published in <!-- -->Google Play Apps & Games</span></h2></a><div class="qj ab iz"><div class="l jw"><span class="pw-follower-count bf b bg z du"><a class="af ag ah ai aj ak al am an ao ap aq ar jp" rel="noopener follow" href="/googleplaydev/followers?source=post_page---post_publication_info--dc3aaa65902a--------------------------------">28K Followers</a></span></div><div class="bf b bg z du ab kc"><span class="jq l" aria-hidden="true"><span class="bf b bg z du">·</span></span><a class="af ag ah ai aj ak al am an ao ap aq ar jp" rel="noopener follow" href="/googleplaydev/importance-of-building-your-game-community-in-southeast-asia-and-india-dc3aaa65902a?source=post_page---post_publication_info--dc3aaa65902a--------------------------------">Last published <span>Dec 19, 2023</span></a></div></div><div class="sq l"><p class="bf b bg z bk"><span class="gn">Tips, trends, and industry thoughts for app and game developers building businesses on Google Play.</span></p></div></div></div><div class="h k"><div class="ab"></div></div></div></div><div class="ab rm rn ro jy jx"><div class="rp rq rr rs rt ru rv rw rx ry ab cp"><div class="h k"><a tabindex="0" rel="noopener follow" href="/@googleplayteam?source=post_page---post_author_info--dc3aaa65902a--------------------------------"><div class="l fj"><img alt="Google Play Apps & Games Team" class="l fd by jb ja cx" src="https://miro.medium.com/v2/resize:fill:96:96/1*hlOhkSEII_3WbmUD6OkWmQ.png" width="48" height="48" loading="lazy"/><div class="fr by l jb ja fs n ay sa"></div></div></a></div><div class="j i d"><a tabindex="0" rel="noopener follow" href="/@googleplayteam?source=post_page---post_author_info--dc3aaa65902a--------------------------------"><div class="l fj"><img alt="Google Play Apps & Games Team" class="l fd by sb sc cx" src="https://miro.medium.com/v2/resize:fill:128:128/1*hlOhkSEII_3WbmUD6OkWmQ.png" width="64" height="64" loading="lazy"/><div class="fr by l sb sc fs n ay sa"></div></div></a></div><div class="j i d sd jw"><div class="ab"><span><button class="bf b bg z sr ql ss st su sv sw ev ew sx sy sz fa fb fc fd bm fe ff">Follow</button></span></div></div></div><div class="ab co se"><div class="sf sg sh gw gu l"><a class="af ag ah aj ak al am an ao ap aq ar as at ab q" rel="noopener follow" href="/@googleplayteam?source=post_page---post_author_info--dc3aaa65902a--------------------------------"><h2 class="pw-author-name bf sj sk sl sm sn so sp oc pb pc og pe pf ok ph pi bk"><span class="gn si">Written by <!-- -->Google Play Apps & Games Team</span></h2></a><div class="qj ab iz"><div class="l jw"><span class="pw-follower-count bf b bg z du"><a class="af ag ah ai aj ak al am an ao ap aq ar jp" rel="noopener follow" href="/@googleplayteam/followers?source=post_page---post_author_info--dc3aaa65902a--------------------------------">4.2K Followers</a></span></div><div class="bf b bg z du ab kc"><span class="jq l" aria-hidden="true"><span class="bf b bg z du">·</span></span><a class="af ag ah ai aj ak al am an ao ap aq ar jp" rel="noopener follow" href="/@googleplayteam/following?source=post_page---post_author_info--dc3aaa65902a--------------------------------">20 Following</a></div></div><div class="sq l"></div></div></div><div class="h k"><div class="ab"><span><button class="bf b bg z sr ql ss st su sv sw ev ew sx sy sz fa fb fc fd bm fe ff">Follow</button></span></div></div></div></div></div></div><div class="ta l"><div class="rj bh r tb tc td te tf"></div><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="ab q cp"><h2 class="bf sj tg th ow ti tj oz tk tl tm tn to tp tq tr ts bk">No responses yet</h2><div class="ab tt"><div><div class="bm" aria-hidden="false"><a class="tu tv" href="https://policy.medium.com/medium-rules-30e5502c4eb4?source=post_page---post_responses--dc3aaa65902a--------------------------------" rel="noopener follow" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" viewBox="0 0 25 25"><path fill-rule="evenodd" d="M11.987 5.036a.754.754 0 0 1 .914-.01c.972.721 1.767 1.218 2.6 1.543.828.322 1.719.485 2.887.505a.755.755 0 0 1 .741.757c-.018 3.623-.43 6.256-1.449 8.21-1.034 1.984-2.662 3.209-4.966 4.083a.75.75 0 0 1-.537-.003c-2.243-.874-3.858-2.095-4.897-4.074-1.024-1.951-1.457-4.583-1.476-8.216a.755.755 0 0 1 .741-.757c1.195-.02 2.1-.182 2.923-.503.827-.322 1.6-.815 2.519-1.535m.468.903c-.897.69-1.717 1.21-2.623 1.564-.898.35-1.856.527-3.026.565.037 3.45.469 5.817 1.36 7.515.884 1.684 2.25 2.762 4.284 3.571 2.092-.81 3.465-1.89 4.344-3.575.886-1.698 1.299-4.065 1.334-7.512-1.149-.039-2.091-.217-2.99-.567-.906-.353-1.745-.873-2.683-1.561m-.009 9.155a2.672 2.672 0 1 0 0-5.344 2.672 2.672 0 0 0 0 5.344m0 1a3.672 3.672 0 1 0 0-7.344 3.672 3.672 0 0 0 0 7.344m-1.813-3.777.525-.526.916.917 1.623-1.625.526.526-2.149 2.152z" clip-rule="evenodd"></path></svg></a></div></div></div></div></div></div></div><div class="tw tx ty tz ua l bx"><div class="h k j"><div class="rj bh ub uc"></div><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="ud ab lu jz"><div class="ue uf l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://help.medium.com/hc/en-us?source=post_page-----dc3aaa65902a--------------------------------" rel="noopener follow"><p class="bf b dv z du">Help</p></a></div><div class="ue uf l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://medium.statuspage.io/?source=post_page-----dc3aaa65902a--------------------------------" rel="noopener follow"><p class="bf b dv z du">Status</p></a></div><div class="ue uf l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/about?autoplay=1&source=post_page-----dc3aaa65902a--------------------------------"><p class="bf b dv z du">About</p></a></div><div class="ue uf l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/jobs-at-medium/work-at-medium-959d1a85284e?source=post_page-----dc3aaa65902a--------------------------------"><p class="bf b dv z du">Careers</p></a></div><div class="ue uf l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="pressinquiries@medium.com?source=post_page-----dc3aaa65902a--------------------------------" rel="noopener follow"><p class="bf b dv z du">Press</p></a></div><div class="ue uf l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://blog.medium.com/?source=post_page-----dc3aaa65902a--------------------------------" rel="noopener follow"><p class="bf b dv z du">Blog</p></a></div><div class="ue uf l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://policy.medium.com/medium-privacy-policy-f03bf92035c9?source=post_page-----dc3aaa65902a--------------------------------" rel="noopener follow"><p class="bf b dv z du">Privacy</p></a></div><div class="ue uf l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://policy.medium.com/medium-terms-of-service-9db0094a1e0f?source=post_page-----dc3aaa65902a--------------------------------" rel="noopener follow"><p class="bf b dv z du">Terms</p></a></div><div class="ue uf l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://speechify.com/medium?source=post_page-----dc3aaa65902a--------------------------------" rel="noopener follow"><p class="bf b dv z du">Text to speech</p></a></div><div class="ue l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/business?source=post_page-----dc3aaa65902a--------------------------------"><p class="bf b dv z du">Teams</p></a></div></div></div></div></div></div></div></div></div></div><script>window.__BUILD_ID__="main-20241126-181518-0cb59a020f"</script><script>window.__GRAPHQL_URI__ = "https://medium.com/_/graphql"</script><script>window.__PRELOADED_STATE__ = {"algolia":{"queries":{}},"cache":{"experimentGroupSet":true,"reason":"","group":"enabled","tags":["group-edgeCachePosts","post-dc3aaa65902a","user-a28469f5b06f","collection-1f8baa23933d"],"serverVariantState":"44136fa355b3678a1146ad16f7e8649e94fb4fc21fe77e8310c060f61caaff8a","middlewareEnabled":true,"cacheStatus":"DYNAMIC","shouldUseCache":true,"vary":[],"lohpSummerUpsellEnabled":false,"publicationHierarchyEnabledWeb":false,"postBottomResponsesEnabled":false},"client":{"hydrated":false,"isUs":false,"isNativeMedium":false,"isSafariMobile":false,"isSafari":false,"isFirefox":false,"routingEntity":{"type":"DEFAULT","explicit":false},"viewerIsBot":false},"debug":{"requestId":"fc2fb04a-41d2-41f7-8e65-ad52d7cf3ea5","hybridDevServices":[],"originalSpanCarrier":{"traceparent":"00-c556ad1d54e9b7dd475e7b1faa501f26-17f10bd92e543959-01"}},"multiVote":{"clapsPerPost":{}},"navigation":{"branch":{"show":null,"hasRendered":null,"blockedByCTA":false},"hideGoogleOneTap":false,"hasRenderedAlternateUserBanner":null,"currentLocation":"https:\u002F\u002Fmedium.com\u002Fgoogleplaydev\u002Fimportance-of-building-your-game-community-in-southeast-asia-and-india-dc3aaa65902a","host":"medium.com","hostname":"medium.com","referrer":"","hasSetReferrer":false,"susiModal":{"step":null,"operation":"register"},"postRead":false,"partnerProgram":{"selectedCountryCode":null},"queryString":"","currentHash":""},"config":{"nodeEnv":"production","version":"main-20241126-181518-0cb59a020f","target":"production","productName":"Medium","publicUrl":"https:\u002F\u002Fcdn-client.medium.com\u002Flite","authDomain":"medium.com","authGoogleClientId":"216296035834-k1k6qe060s2tp2a2jam4ljdcms00sttg.apps.googleusercontent.com","favicon":"production","glyphUrl":"https:\u002F\u002Fglyph.medium.com","branchKey":"key_live_ofxXr2qTrrU9NqURK8ZwEhknBxiI6KBm","algolia":{"appId":"MQ57UUUQZ2","apiKeySearch":"394474ced050e3911ae2249ecc774921","indexPrefix":"medium_","host":"-dsn.algolia.net"},"recaptchaKey":"6Lfc37IUAAAAAKGGtC6rLS13R1Hrw_BqADfS1LRk","recaptcha3Key":"6Lf8R9wUAAAAABMI_85Wb8melS7Zj6ziuf99Yot5","recaptchaEnterpriseKeyId":"6Le-uGgpAAAAAPprRaokM8AKthQ9KNGdoxaGUvVp","datadog":{"applicationId":"6702d87d-a7e0-42fe-bbcb-95b469547ea0","clientToken":"pub853ea8d17ad6821d9f8f11861d23dfed","rumToken":"pubf9cc52896502b9413b68ba36fc0c7162","context":{"deployment":{"target":"production","tag":"main-20241126-181518-0cb59a020f","commit":"0cb59a020f4453d0900f671f1a6576feecc55e74"}},"datacenter":"us"},"googleAnalyticsCode":"G-7JY7T788PK","googlePay":{"apiVersion":"2","apiVersionMinor":"0","merchantId":"BCR2DN6TV7EMTGBM","merchantName":"Medium","instanceMerchantId":"13685562959212738550"},"applePay":{"version":3},"signInWallCustomDomainCollectionIds":["3a8144eabfe3","336d898217ee","61061eb0c96b","138adf9c44c","819cc2aaeee0"],"mediumMastodonDomainName":"me.dm","mediumOwnedAndOperatedCollectionIds":["8a9336e5bb4","b7e45b22fec3","193b68bd4fba","8d6b8a439e32","54c98c43354d","3f6ecf56618","d944778ce714","92d2092dc598","ae2a65f35510","1285ba81cada","544c7006046e","fc8964313712","40187e704f1c","88d9857e584e","7b6769f2748b","bcc38c8f6edf","cef6983b292","cb8577c9149e","444d13b52878","713d7dbc99b0","ef8e90590e66","191186aaafa0","55760f21cdc5","9dc80918cc93","bdc4052bbdba","8ccfed20cbb2"],"tierOneDomains":["medium.com","thebolditalic.com","arcdigital.media","towardsdatascience.com","uxdesign.cc","codeburst.io","psiloveyou.xyz","writingcooperative.com","entrepreneurshandbook.co","prototypr.io","betterhumans.coach.me","theascent.pub"],"topicsToFollow":["d61cf867d93f","8a146bc21b28","1eca0103fff3","4d562ee63426","aef1078a3ef5","e15e46793f8d","6158eb913466","55f1c20aba7a","3d18b94f6858","4861fee224fd","63c6f1f93ee","1d98b3a9a871","decb52b64abf","ae5d4995e225","830cded25262"],"topicToTagMappings":{"accessibility":"accessibility","addiction":"addiction","android-development":"android-development","art":"art","artificial-intelligence":"artificial-intelligence","astrology":"astrology","basic-income":"basic-income","beauty":"beauty","biotech":"biotech","blockchain":"blockchain","books":"books","business":"business","cannabis":"cannabis","cities":"cities","climate-change":"climate-change","comics":"comics","coronavirus":"coronavirus","creativity":"creativity","cryptocurrency":"cryptocurrency","culture":"culture","cybersecurity":"cybersecurity","data-science":"data-science","design":"design","digital-life":"digital-life","disability":"disability","economy":"economy","education":"education","equality":"equality","family":"family","feminism":"feminism","fiction":"fiction","film":"film","fitness":"fitness","food":"food","freelancing":"freelancing","future":"future","gadgets":"gadgets","gaming":"gaming","gun-control":"gun-control","health":"health","history":"history","humor":"humor","immigration":"immigration","ios-development":"ios-development","javascript":"javascript","justice":"justice","language":"language","leadership":"leadership","lgbtqia":"lgbtqia","lifestyle":"lifestyle","machine-learning":"machine-learning","makers":"makers","marketing":"marketing","math":"math","media":"media","mental-health":"mental-health","mindfulness":"mindfulness","money":"money","music":"music","neuroscience":"neuroscience","nonfiction":"nonfiction","outdoors":"outdoors","parenting":"parenting","pets":"pets","philosophy":"philosophy","photography":"photography","podcasts":"podcast","poetry":"poetry","politics":"politics","privacy":"privacy","product-management":"product-management","productivity":"productivity","programming":"programming","psychedelics":"psychedelics","psychology":"psychology","race":"race","relationships":"relationships","religion":"religion","remote-work":"remote-work","san-francisco":"san-francisco","science":"science","self":"self","self-driving-cars":"self-driving-cars","sexuality":"sexuality","social-media":"social-media","society":"society","software-engineering":"software-engineering","space":"space","spirituality":"spirituality","sports":"sports","startups":"startup","style":"style","technology":"technology","transportation":"transportation","travel":"travel","true-crime":"true-crime","tv":"tv","ux":"ux","venture-capital":"venture-capital","visual-design":"visual-design","work":"work","world":"world","writing":"writing"},"defaultImages":{"avatar":{"imageId":"1*dmbNkD5D-u45r44go_cf0g.png","height":150,"width":150},"orgLogo":{"imageId":"7*V1_7XP4snlmqrc_0Njontw.png","height":110,"width":500},"postLogo":{"imageId":"bd978bb536350a710e8efb012513429cabdc4c28700604261aeda246d0f980b7","height":810,"width":1440},"postPreviewImage":{"imageId":"1*hn4v1tCaJy7cWMyb0bpNpQ.png","height":386,"width":579}},"collectionStructuredData":{"8d6b8a439e32":{"name":"Elemental","data":{"@type":"NewsMediaOrganization","ethicsPolicy":"https:\u002F\u002Fhelp.medium.com\u002Fhc\u002Fen-us\u002Farticles\u002F360043290473","logo":{"@type":"ImageObject","url":"https:\u002F\u002Fcdn-images-1.medium.com\u002Fmax\u002F980\u002F1*9ygdqoKprhwuTVKUM0DLPA@2x.png","width":980,"height":159}}},"3f6ecf56618":{"name":"Forge","data":{"@type":"NewsMediaOrganization","ethicsPolicy":"https:\u002F\u002Fhelp.medium.com\u002Fhc\u002Fen-us\u002Farticles\u002F360043290473","logo":{"@type":"ImageObject","url":"https:\u002F\u002Fcdn-images-1.medium.com\u002Fmax\u002F596\u002F1*uULpIlImcO5TDuBZ6lm7Lg@2x.png","width":596,"height":183}}},"ae2a65f35510":{"name":"GEN","data":{"@type":"NewsMediaOrganization","ethicsPolicy":"https:\u002F\u002Fhelp.medium.com\u002Fhc\u002Fen-us\u002Farticles\u002F360043290473","logo":{"@type":"ImageObject","url":"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F264\u002F1*RdVZMdvfV3YiZTw6mX7yWA.png","width":264,"height":140}}},"88d9857e584e":{"name":"LEVEL","data":{"@type":"NewsMediaOrganization","ethicsPolicy":"https:\u002F\u002Fhelp.medium.com\u002Fhc\u002Fen-us\u002Farticles\u002F360043290473","logo":{"@type":"ImageObject","url":"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F540\u002F1*JqYMhNX6KNNb2UlqGqO2WQ.png","width":540,"height":108}}},"7b6769f2748b":{"name":"Marker","data":{"@type":"NewsMediaOrganization","ethicsPolicy":"https:\u002F\u002Fhelp.medium.com\u002Fhc\u002Fen-us\u002Farticles\u002F360043290473","logo":{"@type":"ImageObject","url":"https:\u002F\u002Fcdn-images-1.medium.com\u002Fmax\u002F383\u002F1*haCUs0wF6TgOOvfoY-jEoQ@2x.png","width":383,"height":92}}},"444d13b52878":{"name":"OneZero","data":{"@type":"NewsMediaOrganization","ethicsPolicy":"https:\u002F\u002Fhelp.medium.com\u002Fhc\u002Fen-us\u002Farticles\u002F360043290473","logo":{"@type":"ImageObject","url":"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F540\u002F1*cw32fIqCbRWzwJaoQw6BUg.png","width":540,"height":123}}},"8ccfed20cbb2":{"name":"Zora","data":{"@type":"NewsMediaOrganization","ethicsPolicy":"https:\u002F\u002Fhelp.medium.com\u002Fhc\u002Fen-us\u002Farticles\u002F360043290473","logo":{"@type":"ImageObject","url":"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F540\u002F1*tZUQqRcCCZDXjjiZ4bDvgQ.png","width":540,"height":106}}}},"embeddedPostIds":{"coronavirus":"cd3010f9d81f"},"sharedCdcMessaging":{"COVID_APPLICABLE_TAG_SLUGS":[],"COVID_APPLICABLE_TOPIC_NAMES":[],"COVID_APPLICABLE_TOPIC_NAMES_FOR_TOPIC_PAGE":[],"COVID_MESSAGES":{"tierA":{"text":"For more information on the novel coronavirus and Covid-19, visit cdc.gov.","markups":[{"start":66,"end":73,"href":"https:\u002F\u002Fwww.cdc.gov\u002Fcoronavirus\u002F2019-nCoV"}]},"tierB":{"text":"Anyone can publish on Medium per our Policies, but we don’t fact-check every story. For more info about the coronavirus, see cdc.gov.","markups":[{"start":37,"end":45,"href":"https:\u002F\u002Fhelp.medium.com\u002Fhc\u002Fen-us\u002Fcategories\u002F201931128-Policies-Safety"},{"start":125,"end":132,"href":"https:\u002F\u002Fwww.cdc.gov\u002Fcoronavirus\u002F2019-nCoV"}]},"paywall":{"text":"This article has been made free for everyone, thanks to Medium Members. For more information on the novel coronavirus and Covid-19, visit cdc.gov.","markups":[{"start":56,"end":70,"href":"https:\u002F\u002Fmedium.com\u002Fmembership"},{"start":138,"end":145,"href":"https:\u002F\u002Fwww.cdc.gov\u002Fcoronavirus\u002F2019-nCoV"}]},"unbound":{"text":"This article is free for everyone, thanks to Medium Members. For more information on the novel coronavirus and Covid-19, visit cdc.gov.","markups":[{"start":45,"end":59,"href":"https:\u002F\u002Fmedium.com\u002Fmembership"},{"start":127,"end":134,"href":"https:\u002F\u002Fwww.cdc.gov\u002Fcoronavirus\u002F2019-nCoV"}]}},"COVID_BANNER_POST_ID_OVERRIDE_WHITELIST":["3b31a67bff4a"]},"sharedVoteMessaging":{"TAGS":["politics","election-2020","government","us-politics","election","2020-presidential-race","trump","donald-trump","democrats","republicans","congress","republican-party","democratic-party","biden","joe-biden","maga"],"TOPICS":["politics","election"],"MESSAGE":{"text":"Find out more about the U.S. election results here.","markups":[{"start":46,"end":50,"href":"https:\u002F\u002Fcookpolitical.com\u002F2020-national-popular-vote-tracker"}]},"EXCLUDE_POSTS":["397ef29e3ca5"]},"embedPostRules":[],"recircOptions":{"v1":{"limit":3},"v2":{"limit":8}},"braintreeClientKey":"production_zjkj96jm_m56f8fqpf7ngnrd4","braintree":{"enabled":true,"merchantId":"m56f8fqpf7ngnrd4","merchantAccountId":{"usd":"AMediumCorporation_instant","eur":"amediumcorporation_EUR","cad":"amediumcorporation_CAD"},"publicKey":"ds2nn34bg2z7j5gd","braintreeEnvironment":"production","dashboardUrl":"https:\u002F\u002Fwww.braintreegateway.com\u002Fmerchants","gracePeriodDurationInDays":14,"mediumMembershipPlanId":{"monthly":"ce105f8c57a3","monthlyV2":"e8a5e126-792b-4ee6-8fba-d574c1b02fc5","monthlyWithTrial":"d5ee3dbe3db8","monthlyPremium":"fa741a9b47a2","yearly":"a40ad4a43185","yearlyV2":"3815d7d6-b8ca-4224-9b8c-182f9047866e","yearlyStaff":"d74fb811198a","yearlyWithTrial":"b3bc7350e5c7","yearlyPremium":"e21bd2c12166","monthlyOneYearFree":"e6c0637a-2bad-4171-ab4f-3c268633d83c","monthly25PercentOffFirstYear":"235ecc62-0cdb-49ae-9378-726cd21c504b","monthly20PercentOffFirstYear":"ba518864-9c13-4a99-91ca-411bf0cac756","monthly15PercentOffFirstYear":"594c029b-9f89-43d5-88f8-8173af4e070e","monthly10PercentOffFirstYear":"c6c7bc9a-40f2-4b51-8126-e28511d5bdb0","monthlyForStudents":"629ebe51-da7d-41fd-8293-34cd2f2030a8","yearlyOneYearFree":"78ba7be9-0d9f-4ece-aa3e-b54b826f2bf1","yearly25PercentOffFirstYear":"2dbb010d-bb8f-4eeb-ad5c-a08509f42d34","yearly20PercentOffFirstYear":"47565488-435b-47f8-bf93-40d5fbe0ebc8","yearly15PercentOffFirstYear":"8259809b-0881-47d9-acf7-6c001c7f720f","yearly10PercentOffFirstYear":"9dd694fb-96e1-472c-8d9e-3c868d5c1506","yearlyForStudents":"e29345ef-ab1c-4234-95c5-70e50fe6bc23","monthlyCad":"p52orjkaceei","yearlyCad":"h4q9g2up9ktt"},"braintreeDiscountId":{"oneMonthFree":"MONTHS_FREE_01","threeMonthsFree":"MONTHS_FREE_03","sixMonthsFree":"MONTHS_FREE_06","fiftyPercentOffOneYear":"FIFTY_PERCENT_OFF_ONE_YEAR"},"3DSecureVersion":"2","defaultCurrency":"usd","providerPlanIdCurrency":{"4ycw":"usd","rz3b":"usd","3kqm":"usd","jzw6":"usd","c2q2":"usd","nnsw":"usd","q8qw":"usd","d9y6":"usd","fx7w":"cad","nwf2":"cad"}},"paypalClientId":"AXj1G4fotC2GE8KzWX9mSxCH1wmPE3nJglf4Z2ig_amnhvlMVX87otaq58niAg9iuLktVNF_1WCMnN7v","paypal":{"host":"https:\u002F\u002Fapi.paypal.com:443","clientMode":"production","serverMode":"live","webhookId":"4G466076A0294510S","monthlyPlan":{"planId":"P-9WR0658853113943TMU5FDQA","name":"Medium Membership (Monthly) with setup fee","description":"Unlimited access to the best and brightest stories on Medium. Membership billed monthly."},"yearlyPlan":{"planId":"P-7N8963881P8875835MU5JOPQ","name":"Medium Membership (Annual) with setup fee","description":"Unlimited access to the best and brightest stories on Medium. Membership billed annually."},"oneYearGift":{"name":"Medium Membership (1 Year, Digital Gift Code)","description":"Unlimited access to the best and brightest stories on Medium. Gift codes can be redeemed at medium.com\u002Fredeem.","price":"50.00","currency":"USD","sku":"membership-gift-1-yr"},"oldMonthlyPlan":{"planId":"P-96U02458LM656772MJZUVH2Y","name":"Medium Membership (Monthly)","description":"Unlimited access to the best and brightest stories on Medium. Membership billed monthly."},"oldYearlyPlan":{"planId":"P-59P80963JF186412JJZU3SMI","name":"Medium Membership (Annual)","description":"Unlimited access to the best and brightest stories on Medium. Membership billed annually."},"monthlyPlanWithTrial":{"planId":"P-66C21969LR178604GJPVKUKY","name":"Medium Membership (Monthly) with setup fee","description":"Unlimited access to the best and brightest stories on Medium. Membership billed monthly."},"yearlyPlanWithTrial":{"planId":"P-6XW32684EX226940VKCT2MFA","name":"Medium Membership (Annual) with setup fee","description":"Unlimited access to the best and brightest stories on Medium. Membership billed annually."},"oldMonthlyPlanNoSetupFee":{"planId":"P-4N046520HR188054PCJC7LJI","name":"Medium Membership (Monthly)","description":"Unlimited access to the best and brightest stories on Medium. Membership billed monthly."},"oldYearlyPlanNoSetupFee":{"planId":"P-7A4913502Y5181304CJEJMXQ","name":"Medium Membership (Annual)","description":"Unlimited access to the best and brightest stories on Medium. Membership billed annually."},"sdkUrl":"https:\u002F\u002Fwww.paypal.com\u002Fsdk\u002Fjs"},"stripePublishableKey":"pk_live_7FReX44VnNIInZwrIIx6ghjl","log":{"json":true,"level":"info"},"imageUploadMaxSizeMb":25,"staffPicks":{"title":"Staff Picks","catalogId":"c7bc6e1ee00f"}},"session":{"xsrf":""}}</script><script>window.__APOLLO_STATE__ = {"ROOT_QUERY":{"__typename":"Query","collectionByDomainOrSlug({\"domainOrSlug\":\"googleplaydev\"})":{"__ref":"Collection:1f8baa23933d"},"viewer":null,"postResult({\"id\":\"dc3aaa65902a\"})":{"__ref":"Post:dc3aaa65902a"}},"ImageMetadata:":{"__typename":"ImageMetadata","id":""},"Collection:1f8baa23933d":{"__typename":"Collection","id":"1f8baa23933d","favicon":{"__ref":"ImageMetadata:"},"customStyleSheet":null,"colorPalette":{"__typename":"ColorPalette","highlightSpectrum":{"__typename":"ColorSpectrum","backgroundColor":"#FFFFFFFF","colorPoints":[{"__typename":"ColorPoint","color":"#FFE5F4FF","point":0},{"__typename":"ColorPoint","color":"#FFE0F2FF","point":0.1},{"__typename":"ColorPoint","color":"#FFDBF0FF","point":0.2},{"__typename":"ColorPoint","color":"#FFD6EEFF","point":0.3},{"__typename":"ColorPoint","color":"#FFD1EDFF","point":0.4},{"__typename":"ColorPoint","color":"#FFCBEBFF","point":0.5},{"__typename":"ColorPoint","color":"#FFC6E9FF","point":0.6},{"__typename":"ColorPoint","color":"#FFC0E7FF","point":0.7},{"__typename":"ColorPoint","color":"#FFBAE5FF","point":0.8},{"__typename":"ColorPoint","color":"#FFB4E3FF","point":0.9},{"__typename":"ColorPoint","color":"#FFAEE1FF","point":1}]},"defaultBackgroundSpectrum":{"__typename":"ColorSpectrum","backgroundColor":"#FFFFFFFF","colorPoints":[{"__typename":"ColorPoint","color":"#FF427EFF","point":0},{"__typename":"ColorPoint","color":"#FF4076FF","point":0.1},{"__typename":"ColorPoint","color":"#FF3E6EE6","point":0.2},{"__typename":"ColorPoint","color":"#FF3B65CE","point":0.3},{"__typename":"ColorPoint","color":"#FF375CB6","point":0.4},{"__typename":"ColorPoint","color":"#FF33539E","point":0.5},{"__typename":"ColorPoint","color":"#FF2E4987","point":0.6},{"__typename":"ColorPoint","color":"#FF293E71","point":0.7},{"__typename":"ColorPoint","color":"#FF22335B","point":0.8},{"__typename":"ColorPoint","color":"#FF1A2744","point":0.9},{"__typename":"ColorPoint","color":"#FF111A2E","point":1}]},"tintBackgroundSpectrum":{"__typename":"ColorSpectrum","backgroundColor":"#FF2861FF","colorPoints":[{"__typename":"ColorPoint","color":"#FF2861FF","point":0},{"__typename":"ColorPoint","color":"#FF4177FF","point":0.1},{"__typename":"ColorPoint","color":"#FF588AFF","point":0.2},{"__typename":"ColorPoint","color":"#FF6E9BFF","point":0.3},{"__typename":"ColorPoint","color":"#FF83ABFF","point":0.4},{"__typename":"ColorPoint","color":"#FF97BBFF","point":0.5},{"__typename":"ColorPoint","color":"#FFABC9FF","point":0.6},{"__typename":"ColorPoint","color":"#FFBED7FF","point":0.7},{"__typename":"ColorPoint","color":"#FFD0E5FF","point":0.8},{"__typename":"ColorPoint","color":"#FFE3F3FF","point":0.9},{"__typename":"ColorPoint","color":"#FFF5FFFF","point":1}]}},"domain":null,"slug":"googleplaydev","googleAnalyticsId":null,"editors":[{"__typename":"CollectionMastheadUserItem","user":{"__ref":"User:ff0b1fb4e6b6"}},{"__typename":"CollectionMastheadUserItem","user":{"__ref":"User:bb14a9d3cf19"}},{"__typename":"CollectionMastheadUserItem","user":{"__ref":"User:a28469f5b06f"}},{"__typename":"CollectionMastheadUserItem","user":{"__ref":"User:25ffc910ae35"}},{"__typename":"CollectionMastheadUserItem","user":{"__ref":"User:5cc27268fdd8"}}],"name":"Google Play Apps & Games","avatar":{"__ref":"ImageMetadata:1*PwgNVOb5tR6qM0jJxqrIkw.jpeg"},"description":"Tips, trends, and industry thoughts for app and game developers building businesses on Google Play.","subscriberCount":28368,"latestPostsConnection({\"paging\":{\"limit\":1}})":{"__typename":"PostConnection","posts":[{"__ref":"Post:dc3aaa65902a"}]},"viewerEdge":{"__ref":"CollectionViewerEdge:collectionId:1f8baa23933d-viewerId:lo_e4d713b82a15"},"twitterUsername":"googleplaybiz","facebookPageId":null,"logo":{"__ref":"ImageMetadata:1*g0aLqgJDhirtGQEiD6KPZA.png"}},"User:ff0b1fb4e6b6":{"__typename":"User","id":"ff0b1fb4e6b6"},"User:bb14a9d3cf19":{"__typename":"User","id":"bb14a9d3cf19"},"User:a28469f5b06f":{"__typename":"User","id":"a28469f5b06f","customDomainState":null,"hasSubdomain":false,"username":"googleplayteam","name":"Google Play Apps & Games Team","newsletterV3":{"__ref":"NewsletterV3:ceec26830078"},"linkedAccounts":{"__ref":"LinkedAccounts:a28469f5b06f"},"isSuspended":false,"imageId":"1*hlOhkSEII_3WbmUD6OkWmQ.png","mediumMemberAt":0,"verifications":{"__typename":"VerifiedInfo","isBookAuthor":false},"socialStats":{"__typename":"SocialStats","followerCount":4264,"followingCount":15,"collectionFollowingCount":5},"bio":"","isPartnerProgramEnrolled":false,"viewerEdge":{"__ref":"UserViewerEdge:userId:a28469f5b06f-viewerId:lo_e4d713b82a15"},"viewerIsUser":false,"postSubscribeMembershipUpsellShownAt":0,"membership":null,"allowNotes":true,"twitterScreenName":"GooglePlayBiz"},"User:25ffc910ae35":{"__typename":"User","id":"25ffc910ae35"},"User:5cc27268fdd8":{"__typename":"User","id":"5cc27268fdd8"},"ImageMetadata:1*PwgNVOb5tR6qM0jJxqrIkw.jpeg":{"__typename":"ImageMetadata","id":"1*PwgNVOb5tR6qM0jJxqrIkw.jpeg"},"Post:dc3aaa65902a":{"__typename":"Post","id":"dc3aaa65902a","firstPublishedAt":1703005263457,"creator":{"__ref":"User:a28469f5b06f"},"collection":{"__ref":"Collection:1f8baa23933d"},"isSeries":false,"mediumUrl":"https:\u002F\u002Fmedium.com\u002Fgoogleplaydev\u002Fimportance-of-building-your-game-community-in-southeast-asia-and-india-dc3aaa65902a","sequence":null,"uniqueSlug":"importance-of-building-your-game-community-in-southeast-asia-and-india-dc3aaa65902a","content({\"postMeteringOptions\":{}})":{"__typename":"PostContent","isLockedPreviewOnly":false,"bodyModel":{"__typename":"RichText","sections":[{"__typename":"Section","name":"fc49","startIndex":0,"textLayout":null,"imageLayout":null,"backgroundImage":null,"videoLayout":null,"backgroundVideo":null}],"paragraphs":[{"__ref":"Paragraph:e64b28ecc477_0"},{"__ref":"Paragraph:e64b28ecc477_1"},{"__ref":"Paragraph:e64b28ecc477_2"},{"__ref":"Paragraph:e64b28ecc477_3"},{"__ref":"Paragraph:e64b28ecc477_4"},{"__ref":"Paragraph:e64b28ecc477_5"},{"__ref":"Paragraph:e64b28ecc477_6"},{"__ref":"Paragraph:e64b28ecc477_7"},{"__ref":"Paragraph:e64b28ecc477_8"},{"__ref":"Paragraph:e64b28ecc477_9"},{"__ref":"Paragraph:e64b28ecc477_10"},{"__ref":"Paragraph:e64b28ecc477_11"},{"__ref":"Paragraph:e64b28ecc477_12"},{"__ref":"Paragraph:e64b28ecc477_13"},{"__ref":"Paragraph:e64b28ecc477_14"},{"__ref":"Paragraph:e64b28ecc477_15"},{"__ref":"Paragraph:e64b28ecc477_16"},{"__ref":"Paragraph:e64b28ecc477_17"},{"__ref":"Paragraph:e64b28ecc477_18"},{"__ref":"Paragraph:e64b28ecc477_19"},{"__ref":"Paragraph:e64b28ecc477_20"},{"__ref":"Paragraph:e64b28ecc477_21"},{"__ref":"Paragraph:e64b28ecc477_22"},{"__ref":"Paragraph:e64b28ecc477_23"},{"__ref":"Paragraph:e64b28ecc477_24"},{"__ref":"Paragraph:e64b28ecc477_25"},{"__ref":"Paragraph:e64b28ecc477_26"},{"__ref":"Paragraph:e64b28ecc477_27"},{"__ref":"Paragraph:e64b28ecc477_28"},{"__ref":"Paragraph:e64b28ecc477_29"},{"__ref":"Paragraph:e64b28ecc477_30"},{"__ref":"Paragraph:e64b28ecc477_31"},{"__ref":"Paragraph:e64b28ecc477_32"},{"__ref":"Paragraph:e64b28ecc477_33"},{"__ref":"Paragraph:e64b28ecc477_34"},{"__ref":"Paragraph:e64b28ecc477_35"},{"__ref":"Paragraph:e64b28ecc477_36"},{"__ref":"Paragraph:e64b28ecc477_37"},{"__ref":"Paragraph:e64b28ecc477_38"},{"__ref":"Paragraph:e64b28ecc477_39"},{"__ref":"Paragraph:e64b28ecc477_40"},{"__ref":"Paragraph:e64b28ecc477_41"},{"__ref":"Paragraph:e64b28ecc477_42"},{"__ref":"Paragraph:e64b28ecc477_43"},{"__ref":"Paragraph:e64b28ecc477_44"},{"__ref":"Paragraph:e64b28ecc477_45"},{"__ref":"Paragraph:e64b28ecc477_46"},{"__ref":"Paragraph:e64b28ecc477_47"},{"__ref":"Paragraph:e64b28ecc477_48"},{"__ref":"Paragraph:e64b28ecc477_49"},{"__ref":"Paragraph:e64b28ecc477_50"},{"__ref":"Paragraph:e64b28ecc477_51"},{"__ref":"Paragraph:e64b28ecc477_52"},{"__ref":"Paragraph:e64b28ecc477_53"},{"__ref":"Paragraph:e64b28ecc477_54"},{"__ref":"Paragraph:e64b28ecc477_55"},{"__ref":"Paragraph:e64b28ecc477_56"},{"__ref":"Paragraph:e64b28ecc477_57"},{"__ref":"Paragraph:e64b28ecc477_58"},{"__ref":"Paragraph:e64b28ecc477_59"}]},"validatedShareKey":"","shareKeyCreator":null},"inResponseToEntityType":null,"isLocked":false,"isMarkedPaywallOnly":false,"lockedSource":"LOCKED_POST_SOURCE_NONE","primaryTopic":null,"topics":[{"__typename":"Topic","slug":"gaming"}],"isPublished":true,"latestPublishedVersion":"e64b28ecc477","visibility":"PUBLIC","postResponses":{"__typename":"PostResponses","count":0},"clapCount":48,"allowResponses":true,"isLimitedState":false,"title":"Importance of building your game community in Southeast Asia and India","socialTitle":"","socialDek":"","canonicalUrl":"","metaDescription":"","latestPublishedAt":1703005263457,"readingTime":6.768238993710693,"previewContent":{"__typename":"PreviewContent","subtitle":"Here are effective strategies for establishing a robust, thriving gaming community in the INSEA region."},"previewImage":{"__ref":"ImageMetadata:1*ToS-jdlUchYoBo6n4xqePQ.png"},"isShortform":false,"seoTitle":"","updatedAt":1715945291427,"shortformType":"SHORTFORM_TYPE_LINK","seoDescription":"","viewerEdge":{"__ref":"PostViewerEdge:postId:dc3aaa65902a-viewerId:lo_e4d713b82a15"},"isSuspended":false,"license":"ALL_RIGHTS_RESERVED","tags":[{"__ref":"Tag:solve"},{"__ref":"Tag:best-practices"},{"__ref":"Tag:app-development"},{"__ref":"Tag:community-engagement"}],"isNewsletter":false,"statusForCollection":"APPROVED","pendingCollection":null,"detectedLanguage":"en","wordCount":1692,"layerCake":1,"responsesLocked":false},"LinkedAccounts:a28469f5b06f":{"__typename":"LinkedAccounts","mastodon":null,"id":"a28469f5b06f"},"UserViewerEdge:userId:a28469f5b06f-viewerId:lo_e4d713b82a15":{"__typename":"UserViewerEdge","id":"userId:a28469f5b06f-viewerId:lo_e4d713b82a15","isFollowing":false,"isUser":false,"isMuting":false},"NewsletterV3:ceec26830078":{"__typename":"NewsletterV3","id":"ceec26830078","type":"NEWSLETTER_TYPE_AUTHOR","slug":"a28469f5b06f","name":"a28469f5b06f","collection":null,"user":{"__ref":"User:a28469f5b06f"}},"ImageMetadata:1*ToS-jdlUchYoBo6n4xqePQ.png":{"__typename":"ImageMetadata","id":"1*ToS-jdlUchYoBo6n4xqePQ.png","originalHeight":1253,"originalWidth":4209,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:e64b28ecc477_0":{"__typename":"Paragraph","id":"e64b28ecc477_0","name":"41de","type":"IMG","href":null,"layout":"OUTSET_CENTER","metadata":{"__ref":"ImageMetadata:1*ToS-jdlUchYoBo6n4xqePQ.png"},"text":"","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_1":{"__typename":"Paragraph","id":"e64b28ecc477_1","name":"03e6","type":"H3","href":null,"layout":null,"metadata":null,"text":"Importance of building your game community in Southeast Asia and India","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_2":{"__typename":"Paragraph","id":"e64b28ecc477_2","name":"2bad","type":"P","href":null,"layout":null,"metadata":null,"text":"Authored by MeiZhen Wang, Business Development Manager, Google Play Games Southeast Asia and Vinay Charaniya, Business Development Manager, Google Play Games India","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"A","start":12,"end":24,"href":"https:\u002F\u002Fmedium.com\u002F@meizhenwang","anchorType":"LINK","userId":null,"linkMetadata":null},{"__typename":"Markup","type":"A","start":93,"end":108,"href":"https:\u002F\u002Fmedium.com\u002F@vinaycharaniya","anchorType":"LINK","userId":null,"linkMetadata":null},{"__typename":"Markup","type":"EM","start":0,"end":163,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_3":{"__typename":"Paragraph","id":"e64b28ecc477_3","name":"5388","type":"P","href":null,"layout":null,"metadata":null,"text":"Nurturing player communities is essential to building long-term loyalty. Developers across genres agree that building and nurturing their gaming communities is critical for the long-term engagement of their users in India and Southeast Asia (INSEA). Capturing user feedback via these communities enables them to make relevant product improvements. Additionally, inputs from user communities lead to validation and quantification of feature requests, thus helping game developers with their product roadmap.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_4":{"__typename":"Paragraph","id":"e64b28ecc477_4","name":"166e","type":"P","href":null,"layout":null,"metadata":null,"text":"From a player’s perspective, if their feedback has been incorporated into the game, it showcases a game developer’s willingness to cater to their specific requirements, making the players feel that their voice has been heard.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_5":{"__typename":"Paragraph","id":"e64b28ecc477_5","name":"5635","type":"H4","href":null,"layout":null,"metadata":null,"text":"Challenges developers face when building a community in INSEA","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":61,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_6":{"__typename":"Paragraph","id":"e64b28ecc477_6","name":"3f8b","type":"P","href":null,"layout":null,"metadata":null,"text":"Building a thriving gaming community in the INSEA region comes with its unique set of challenges:","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_7":{"__typename":"Paragraph","id":"e64b28ecc477_7","name":"6dea","type":"OLI","href":null,"layout":null,"metadata":null,"text":"Without local resources, catering to diverse languages and cultures can get significantly challenging.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_8":{"__typename":"Paragraph","id":"e64b28ecc477_8","name":"833d","type":"OLI","href":null,"layout":null,"metadata":null,"text":"Fierce competition exists among developers to attract and retain the best content creators in their community.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_9":{"__typename":"Paragraph","id":"e64b28ecc477_9","name":"9c50","type":"OLI","href":null,"layout":null,"metadata":null,"text":"Finding the fine balance between user engagement and maintaining a positive environment for all is crucial. Users in the INSEA region tend to be quite vocal, and thus, developers should be open to accepting feedback as part of the process.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_10":{"__typename":"Paragraph","id":"e64b28ecc477_10","name":"58ec","type":"H4","href":null,"layout":null,"metadata":null,"text":"Effective strategies for establishing a robust gaming community","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":63,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:1*23quJ2t9rpNX9QjKpUhkdQ.png":{"__typename":"ImageMetadata","id":"1*23quJ2t9rpNX9QjKpUhkdQ.png","originalHeight":701,"originalWidth":1801,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:e64b28ecc477_11":{"__typename":"Paragraph","id":"e64b28ecc477_11","name":"cb48","type":"IMG","href":null,"layout":"INSET_CENTER","metadata":{"__ref":"ImageMetadata:1*23quJ2t9rpNX9QjKpUhkdQ.png"},"text":"","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_12":{"__typename":"Paragraph","id":"e64b28ecc477_12","name":"6314","type":"P","href":null,"layout":null,"metadata":null,"text":"1. Leveraging content and creator","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":33,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_13":{"__typename":"Paragraph","id":"e64b28ecc477_13","name":"1e05","type":"P","href":null,"layout":null,"metadata":null,"text":"This has proven to be a powerful strategy for building a game community. The approach can vary significantly depending on your resource. Here are 3 broad approaches:","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_14":{"__typename":"Paragraph","id":"e64b28ecc477_14","name":"9be0","type":"P","href":null,"layout":null,"metadata":null,"text":"ㅤa) ㅤ‘Developer First’ approach: Developers focus on sharing content through their official social accounts, with a strong emphasis on direct interaction. Developers who prefer direct control over their content distribution would adopt this approach, but will require more resources to manage the channels.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_15":{"__typename":"Paragraph","id":"e64b28ecc477_15","name":"f49e","type":"P","href":null,"layout":null,"metadata":null,"text":"ㅤb) ㅤ ‘Creator First’ approach: Developers who do not have the resources for local community management could adopt the ‘Creator First’ approach, where creators are the primary vehicle for game promotion and community-building. For example, Supercell’s main community and content driver in SEA is through their Creator Program, whereby local creators are incentivized to create content for Clash of Clans. Creators get exclusive sneak peaks to upcoming updates of the game, as well as invitations to test and play. As part of the Creator Program, frequent offline engagements also help foster strong relationships between creators and developers.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"A","start":311,"end":326,"href":"https:\u002F\u002Fcreators.supercell.com\u002Fen","anchorType":"LINK","userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_16":{"__typename":"Paragraph","id":"e64b28ecc477_16","name":"6d2e","type":"P","href":null,"layout":null,"metadata":null,"text":"ㅤc) ㅤ ‘Hybrid’ Approach: This would be the most ideal approach once the developer has set up a strong foundation in the region by maintaining developer-owned platforms, while also nurturing a select group of creators dedicated to the game.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_17":{"__typename":"Paragraph","id":"e64b28ecc477_17","name":"7e43","type":"P","href":null,"layout":null,"metadata":null,"text":"2. Localization","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":15,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_18":{"__typename":"Paragraph","id":"e64b28ecc477_18","name":"08d8","type":"P","href":null,"layout":null,"metadata":null,"text":"Localization is a crucial factor, especially in regions as diverse as SEA and India. This can extend beyond language to encompass culture and customs.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_19":{"__typename":"Paragraph","id":"e64b28ecc477_19","name":"98e5","type":"P","href":null,"layout":null,"metadata":null,"text":"Each market has its unique cultural norms, necessitating a nuanced approach. For instance, the acceptance of content featuring LGBTQ+ themes varies across markets; the Philippines is more open than others, while it remains a taboo in markets like Indonesia and Malaysia. When it comes to selecting content creators, users in markets like Indonesia, Thailand, and India prefer local creators and content, while Philippines and Singapore are more accepting of global content or creators.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_20":{"__typename":"Paragraph","id":"e64b28ecc477_20","name":"39a8","type":"P","href":null,"layout":null,"metadata":null,"text":"3. Engaging users","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":17,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_21":{"__typename":"Paragraph","id":"e64b28ecc477_21","name":"95bd","type":"P","href":null,"layout":null,"metadata":null,"text":"Top developers successfully engage users within their community to help build and grow it. Segmenting their most engaged users and connecting with them is often the first step for developers. Creating a structured calendar of activities based on local priorities is the next.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_22":{"__typename":"Paragraph","id":"e64b28ecc477_22","name":"7a09","type":"P","href":null,"layout":null,"metadata":null,"text":"Developers often utilize the following strategies to engage with their users in the community:","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_23":{"__typename":"Paragraph","id":"e64b28ecc477_23","name":"8c7c","type":"ULI","href":null,"layout":null,"metadata":null,"text":"Communicating with users regularly, even if it’s a simple email reply, works well.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_24":{"__typename":"Paragraph","id":"e64b28ecc477_24","name":"284b","type":"ULI","href":null,"layout":null,"metadata":null,"text":"Providing custom responses instead of AI-generated or bot-like responses is important, especially for reviews.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_25":{"__typename":"Paragraph","id":"e64b28ecc477_25","name":"edeb","type":"ULI","href":null,"layout":null,"metadata":null,"text":"Engaging with users in their own language or tone. For example, top developers often respond to their India users in Hinglish (a mix of Hindi+English).","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_26":{"__typename":"Paragraph","id":"e64b28ecc477_26","name":"6e7f","type":"ULI","href":null,"layout":null,"metadata":null,"text":"Acknowledging user comments makes them feel heard and showcases that developers are invested in their community.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_27":{"__typename":"Paragraph","id":"e64b28ecc477_27","name":"1fe6","type":"ULI","href":null,"layout":null,"metadata":null,"text":"C-level teams respond to user comments directly on a periodic basis.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_28":{"__typename":"Paragraph","id":"e64b28ecc477_28","name":"aa65","type":"P","href":null,"layout":null,"metadata":null,"text":"Apart from the above, if developers have the resources, creating content or in-game events based on user feedback can significantly enhance users’ sense of connection with the game community.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_29":{"__typename":"Paragraph","id":"e64b28ecc477_29","name":"f9c9","type":"P","href":null,"layout":null,"metadata":null,"text":"Leading content creators may also double up as top users within the community. Identifying them and incorporating their feedback becomes doubly important for developers. Supergaming, based in Pune, India, had one such eureka moment when they collaborated with one of India’s top content creators — TechnoGamerz. Not only did they incorporate his feedback in the gameplay of their newly launched game — Battlestars 4x4, they also introduced him as a playable character.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_30":{"__typename":"Paragraph","id":"e64b28ecc477_30","name":"5f20","type":"BQ","href":null,"layout":null,"metadata":null,"text":"“Introducing Techno Gamerz as a playable character in Battle Stars was our strategic initiative to converge the world of gaming, player community, and content creators in a much more meaningful manner. It is not just about marketing our game launch but also about creators and community being at the forefront”","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_31":{"__typename":"Paragraph","id":"e64b28ecc477_31","name":"3413","type":"BQ","href":null,"layout":null,"metadata":null,"text":"- Abhijeet Bhattacharya, Marketing Director at SuperGaming","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":58,"href":null,"anchorType":null,"userId":null,"linkMetadata":null},{"__typename":"Markup","type":"EM","start":0,"end":58,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_32":{"__typename":"Paragraph","id":"e64b28ecc477_32","name":"fba2","type":"P","href":null,"layout":null,"metadata":null,"text":"4. Leveraging eSports","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":21,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_33":{"__typename":"Paragraph","id":"e64b28ecc477_33","name":"166b","type":"P","href":null,"layout":null,"metadata":null,"text":"The impact of eSports on growing your game community is multifaceted as it caters to a diverse audience. Mobile Legends Bang Bang (MLBB) has done this quite well in SEA, where they strategically harnessed the power of eSports to forge a robust and engaged game community. Here are some strategies that they used:","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_34":{"__typename":"Paragraph","id":"e64b28ecc477_34","name":"52df","type":"P","href":null,"layout":null,"metadata":null,"text":"ㅤa) ㅤSegmentation: MLBB segments their eSports community into three main audiences:","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":5,"end":18,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_35":{"__typename":"Paragraph","id":"e64b28ecc477_35","name":"6fa1","type":"ULI","href":null,"layout":null,"metadata":null,"text":"Hardcore enthusiasts, who ardently follow their favorite teams and engage regularly with content dedicated to the eSports scene. This group also tends to be the most loyal players in the game.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":20,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_36":{"__typename":"Paragraph","id":"e64b28ecc477_36","name":"03e5","type":"ULI","href":null,"layout":null,"metadata":null,"text":"Casual players, who view eSports content as a credible source for improving their in-game skills, making purchasing decisions and experimenting with new game elements such as skins and heroes.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":14,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_37":{"__typename":"Paragraph","id":"e64b28ecc477_37","name":"e1f2","type":"ULI","href":null,"layout":null,"metadata":null,"text":"New audiences, who are non-players but get subsequently introduced to the game through eSports content and teams. They are a unique group of players who are intrigued by the personalities and stories of their favorite teams and players. Therefore, eSports serves as a platform to engage existing players and could also be a catalyst to attract new and diverse groups of players, if done right.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":13,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_38":{"__typename":"Paragraph","id":"e64b28ecc477_38","name":"dc20","type":"P","href":null,"layout":null,"metadata":null,"text":"ㅤb) ㅤMeasuring success metrics: To measure the success of their eSports efforts, MLBB employs various metrics (apart from brand affinity and content creation), such as:","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":5,"end":31,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_39":{"__typename":"Paragraph","id":"e64b28ecc477_39","name":"1688","type":"ULI","href":null,"layout":null,"metadata":null,"text":"Online viewership, particularly peak concurrent viewers, gauges the excitement during live broadcasts.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_40":{"__typename":"Paragraph","id":"e64b28ecc477_40","name":"0b2a","type":"ULI","href":null,"layout":null,"metadata":null,"text":"User satisfaction, marked by minimal technical difficulties and interruptions, is another key indicator.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_41":{"__typename":"Paragraph","id":"e64b28ecc477_41","name":"648c","type":"ULI","href":null,"layout":null,"metadata":null,"text":"Offline events are assessed based on viewership, ticket sales, and venue foot traffic.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_42":{"__typename":"Paragraph","id":"e64b28ecc477_42","name":"e877","type":"ULI","href":null,"layout":null,"metadata":null,"text":"An increase in partnerships and collaborations with brands, including renowned names like ROG, showcases the expanding influence of eSports.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_43":{"__typename":"Paragraph","id":"e64b28ecc477_43","name":"aa16","type":"ULI","href":null,"layout":null,"metadata":null,"text":"eSports mentions in articles, content, and media partnerships signify their growing presence.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_44":{"__typename":"Paragraph","id":"e64b28ecc477_44","name":"aebd","type":"P","href":null,"layout":null,"metadata":null,"text":"ㅤc) ㅤPartnerships & engagements: MLBB actively engages with professional eSports teams, players, and organizations. They’ve established dedicated league operations teams to liaise effectively with professional gamers, fostering feedback and information exchange for better collaboration. This partnership extends to various activities, including appearances in eSports trailers, interviews, tutorials, and on-ground events which creates direct connections between players and the game community.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":5,"end":33,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_45":{"__typename":"Paragraph","id":"e64b28ecc477_45","name":"9381","type":"P","href":null,"layout":null,"metadata":null,"text":"ㅤd) ㅤBusiness growth: MLBB has been running the MLBB Professional League in Indonesia for 8 years as a franchise system, whereby current professional players nurture the next generation of pro players and eventually form their own leagues. This way, teams can compete for eSport titles and have stakes in building a community that advances the local eSports ecosystem. Eventually, these professional players can represent their countries in international tournaments such as SEA Games or International eSports World Championships, and over time, the games can transcend to represent aspirational dreams of their players too.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":5,"end":20,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_46":{"__typename":"Paragraph","id":"e64b28ecc477_46","name":"ff88","type":"BQ","href":null,"layout":null,"metadata":null,"text":"“The Mobile Legends: Bang Bang community has benefited greatly from the presence of esports, which plays a crucial role in its development. As esports continues to evolve, it provides players with the motivation to pursue their dreams of not just becoming professional players but also becoming content creators specializing in gameplay and analysis. It is proven that aspirations are within reach.”","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_47":{"__typename":"Paragraph","id":"e64b28ecc477_47","name":"81af","type":"BQ","href":null,"layout":null,"metadata":null,"text":"– MOONTON Games","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":15,"href":null,"anchorType":null,"userId":null,"linkMetadata":null},{"__typename":"Markup","type":"EM","start":0,"end":15,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_48":{"__typename":"Paragraph","id":"e64b28ecc477_48","name":"7e8e","type":"H4","href":null,"layout":null,"metadata":null,"text":"Moderating user generated content within the community","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":54,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_49":{"__typename":"Paragraph","id":"e64b28ecc477_49","name":"6d57","type":"P","href":null,"layout":null,"metadata":null,"text":"The gaming developers we interviewed unanimously agreed that moderating user content within the community is critical for nurturing a healthy community. Developers need to define clear rules, educate players on the same, and then implement them uniformly. Developers can also deploy automated moderation tools to moderate user generated content with the community. These tools can include the following capabilities:","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_50":{"__typename":"Paragraph","id":"e64b28ecc477_50","name":"1487","type":"ULI","href":null,"layout":null,"metadata":null,"text":"Review potentially inappropriate comments or live chat before publishing","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_51":{"__typename":"Paragraph","id":"e64b28ecc477_51","name":"161c","type":"ULI","href":null,"layout":null,"metadata":null,"text":"Create a blocked words list for swiftly flagging inappropriate comments and content","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_52":{"__typename":"Paragraph","id":"e64b28ecc477_52","name":"f181","type":"ULI","href":null,"layout":null,"metadata":null,"text":"Hide comments from flagged commenters","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_53":{"__typename":"Paragraph","id":"e64b28ecc477_53","name":"29df","type":"H4","href":null,"layout":null,"metadata":null,"text":"Evaluating impact of community building","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":39,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_54":{"__typename":"Paragraph","id":"e64b28ecc477_54","name":"eb4e","type":"P","href":null,"layout":null,"metadata":null,"text":"There are a variety of ways that developers are currently evaluating the impact of their community building activities. Direct attribution to in-game revenue can be a challenge but measuring the number of followers or members, the number of views, and engagement on content (including number of comments) are metrics that game developers are using for evaluating impact.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_55":{"__typename":"Paragraph","id":"e64b28ecc477_55","name":"6083","type":"P","href":null,"layout":null,"metadata":null,"text":"Top developers go one level deeper in their analysis of views and content — they measure the amount of user generated content and also the number of organic views for any content. Other measurable metrics are CTRs and the length of content being viewed.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_56":{"__typename":"Paragraph","id":"e64b28ecc477_56","name":"c0ae","type":"P","href":null,"layout":null,"metadata":null,"text":"Apart from quantitative metrics, it is also important to analyze qualitative feedback at periodic intervals. This can be utilized for new feature ideas as well as for identifying in-game issues and bugs.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_57":{"__typename":"Paragraph","id":"e64b28ecc477_57","name":"9b05","type":"H4","href":null,"layout":null,"metadata":null,"text":"Conclusion","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":10,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_58":{"__typename":"Paragraph","id":"e64b28ecc477_58","name":"5e18","type":"P","href":null,"layout":null,"metadata":null,"text":"Nurturing a vibrant gaming community in regions like INSEA requires a multifaceted approach that encompasses content, creators, localization, and eSports engagement. By understanding the diverse cultures and preferences of the player base and leveraging these insights to tailor content and engagement strategies, developers can foster loyalty and engagement.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:e64b28ecc477_59":{"__typename":"Paragraph","id":"e64b28ecc477_59","name":"4cbc","type":"P","href":null,"layout":null,"metadata":null,"text":"Developers should start at a pace and scale that’s comfortable, as community-building takes time. Ultimately, a well-cultivated gaming community not only ensures long-term player loyalty but also represents a collaborative and thriving ecosystem where players’ voices are heard, fostering a sense of belonging and shared enthusiasm for the game.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"CollectionViewerEdge:collectionId:1f8baa23933d-viewerId:lo_e4d713b82a15":{"__typename":"CollectionViewerEdge","id":"collectionId:1f8baa23933d-viewerId:lo_e4d713b82a15","isEditor":false,"isMuting":false},"ImageMetadata:1*g0aLqgJDhirtGQEiD6KPZA.png":{"__typename":"ImageMetadata","id":"1*g0aLqgJDhirtGQEiD6KPZA.png","originalWidth":266,"originalHeight":56},"PostViewerEdge:postId:dc3aaa65902a-viewerId:lo_e4d713b82a15":{"__typename":"PostViewerEdge","shouldIndexPostForExternalSearch":true,"id":"postId:dc3aaa65902a-viewerId:lo_e4d713b82a15"},"Tag:solve":{"__typename":"Tag","id":"solve","displayTitle":"Solve","normalizedTagSlug":"solve"},"Tag:best-practices":{"__typename":"Tag","id":"best-practices","displayTitle":"Best Practices","normalizedTagSlug":"best-practices"},"Tag:app-development":{"__typename":"Tag","id":"app-development","displayTitle":"App Development","normalizedTagSlug":"app-development"},"Tag:community-engagement":{"__typename":"Tag","id":"community-engagement","displayTitle":"Community Engagement","normalizedTagSlug":"community-engagement"}}</script><script>window.__MIDDLEWARE_STATE__={"session":{"xsrf":""},"cache":{"cacheStatus":"HIT"}}</script><script src="https://cdn-client.medium.com/lite/static/js/manifest.aa9242f7.js"></script><script src="https://cdn-client.medium.com/lite/static/js/9865.1496d74a.js"></script><script src="https://cdn-client.medium.com/lite/static/js/main.e556b4ac.js"></script><script src="https://cdn-client.medium.com/lite/static/js/instrumentation.d9108df7.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/reporting.ff22a7a5.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/9120.5df29668.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/5049.d1ead72d.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/4810.6318add7.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/6618.db187378.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/2707.b0942613.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/9977.5b3eb23a.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/8599.1ab63137.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/5250.9f9e01d2.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/5787.e66a3a4d.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/2648.26563adf.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/8393.826a25fb.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/3104.c3413b66.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/3735.afb7e926.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/5642.8ad8a900.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/6546.cd03f950.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/6834.08de95de.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/7346.72622eb9.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/2420.2a5e2d95.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/839.ca7937c2.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/7975.d195c6f1.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/2106.21ff89d3.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/7394.094844de.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/2961.00a48598.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/8204.c4082863.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/4391.59acaed3.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/PostPage.MainContent.1387c5dc.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/8414.6565ad5f.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/3974.8d3e0217.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/2527.a0afad8a.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/PostResponsesContent.36c2ecf4.chunk.js"></script><script>window.main();</script><script>(function(){function c(){var b=a.contentDocument||a.contentWindow.document;if(b){var d=b.createElement('script');d.innerHTML="window.__CF$cv$params={r:'8e93ffc3df5bce59',t:'MTczMjczMDIzMC4wMDAwMDA='};var a=document.createElement('script');a.nonce='';a.src='/cdn-cgi/challenge-platform/scripts/jsd/main.js';document.getElementsByTagName('head')[0].appendChild(a);";b.getElementsByTagName('head')[0].appendChild(d)}}if(document.body){var a=document.createElement('iframe');a.height=1;a.width=1;a.style.position='absolute';a.style.top=0;a.style.left=0;a.style.border='none';a.style.visibility='hidden';document.body.appendChild(a);if('loading'!==document.readyState)c();else if(window.addEventListener)document.addEventListener('DOMContentLoaded',c);else{var e=document.onreadystatechange||function(){};document.onreadystatechange=function(b){e(b);'loading'!==document.readyState&&(document.onreadystatechange=e,c())}}}})();</script></body></html>