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IAB Europe on LinkedIn: Don’t miss the International Knowledge Exchange on 19th November, 15:00…
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Register now - tell your colleagues to register too: https://lnkd.in/eYsFbYFV","sharedContent":{"@type":"WebPage"},"author":{"name":"IAB Europe","image":{"url":"https://media.licdn.com/dms/image/v2/C4E0BAQF9k-ybjpXisA/company-logo_100_100/company-logo_100_100/0/1646319286568/iab_europe_logo?e=2147483647&v=beta&t=Zkx62Om05tpHhKGplk0zwfjal4upVa125qdFC9XW_8M","@type":"ImageObject"},"url":"https://be.linkedin.com/company/iab-europe","@type":"Organization","interactionStatistic":{"@type":"InteractionCounter","interactionType":"http://schema.org/FollowAction","userInteractionCount":0}},"hasPart":{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".details"}} </script> <!----> </head> <body dir="ltr"> <!----><!----><!----> <form class="google-auth" action="https://www.linkedin.com/uas/login-submit" method="post"> <input name="loginCsrfParam" value="7bf5eace-54b1-474f-8ba9-dd2b1c668492" type="hidden"> <!----> <input name="trk" value="public_post_google-one-tap-submit" 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mamabear:pt-desktop-content-top-margin " id="main-content" role="main"> <section class="core-rail mx-auto papabear:w-core-rail-width mamabear:max-w-[790px] babybear:max-w-[790px]"> <div class="details mx-details-container-padding"> <section class="mb-3"> <h1 class="section-title mb-2"> IAB Europe’s Post </h1> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card main-feed-activity-card-with-comments" data-activity-urn="urn:li:activity:7264291063610200064" data-featured-activity-urn="urn:li:activity:7264291063610200064" data-attributed-urn="urn:li:share:7264291062255423488"> <!----> <!----> <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://be.linkedin.com/company/iab-europe?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" 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<span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1w <!----> </time> <!----> </span> </div> <!----> </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" 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Our Industry Development & Insights Director, <a class="link" href="https://uk.linkedin.com/in/marie-clare-puffett-33563958?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Marie-Clare Puffett</a>, will kick off the first session, “The Evolving Retail Media Landscape.” Join industry leaders as they discuss the latest in measurement innovations and cross-market insights. Register now - tell your colleagues to register too: <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2FeYsFbYFV&urlhash=Fv26&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/eYsFbYFV</a></p> <!----> </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQF1jIUTrLo4_Q/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1731941952831?e=2147483647&v=beta&t=5PDpDIdpU58Gd3cSLQ95uqyBn5GN3jAGD1jcb6dFCt8" 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data-tracking-control-name="public_post-text" data-tracking-will-navigate>Bianca Hall</a> recently sat down with Industry Development and Insights Director <a class="link" href="https://uk.linkedin.com/in/marie-clare-puffett-33563958?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Marie-Clare Puffett</a> at <a class="link" href="https://be.linkedin.com/company/iab-europe?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>IAB Europe</a> to discuss the importance of standardisation in retail media. In the episode, they unpack: 👉 The challenges of implementing measurement standards 👉 The tools required to accelerate progress towards standardisation 👉 The future of evolving standards to meet industry needs Catch up on the full episode here - <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2FerhTANtp&urlhash=p2kY&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/erhTANtp</a> Retail media networks I standardisation I retail media measurement</p> <!----> </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" 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M&A </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 6mo <!----> </time> <!----> </span> </div> <!----> </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto 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The theme, 'High Performance Retail,' highlighted the need for businesses to navigate today's uncertainties. Key takeaways focused on five pillars: winning customers, teams, business models, innovation, and purpose. Held in Paris, the Congress emphasized three themes: purpose, resilience, and inclusivity. Leaders like <a class="link" href="https://fr.linkedin.com/in/guillaumemotte?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Guillaume Motte</a>, CEO of Sephora, and <a class="link" href="https://www.linkedin.com/in/judithmckenna?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Judith McKenna</a>, former Walmart International CEO, shared valuable insights. <a class="link" href="https://uk.linkedin.com/in/vasilikipetrou?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Vasiliki Petrou</a>'s recognition as Woman of the Year celebrated excellence in Unilever Prestige. In a world of change, these pillars guide the retail industry towards a future of passion, adaptability, and customer focus. 📥 Download <a class="link" href="https://uk.linkedin.com/in/ian-mcgarrigle-5528221?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Ian McGarrigle</a> Chairman's Review report for 2024, capturing the event's key ideas and insights. <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fworldretailcongress&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#WorldRetailCongress</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fhighperformanceretail&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#HighPerformanceRetail</a> <a 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data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://nl.linkedin.com/company/dekkers-visual-communication?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQHtA0Len019QA/company-logo_100_100/company-logo_100_100/0/1630635321664/dekkers_visual_communication_logo?e=2147483647&v=beta&t=5VIN4pKkcHE9fRM1D4bIYbnEFl-kLSjJyzM0aQPueCE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Dekkers International, graphic"> <!----> </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://nl.linkedin.com/company/dekkers-visual-communication?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View organization page for Dekkers International" data-tracking-will-navigate> Dekkers International </a> <!----><!----> </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate"> <!----> 3,833 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 6mo <span aria-hidden="true" class="text-color-text-low-emphasis before:middot"></span> <span> Edited </span> </time> <!----> </span> </div> <!----> </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" 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class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Discover the latest trends in retail: Insights from industry expert <a class="link" href="https://nl.linkedin.com/in/leo-van-de-polder-scp-marc-allied-rdi-54050a12?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Leo van de Polder, SCP, MaRC, Allied RDI</a>. In this interview, Leo sheds light on the current state of the retail industry and provides valuable insights on key challenges, opportunities, and emerging trends shaping the future of retail. To read the full interview click here: <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fhubs%2Eli%2FQ02v_8H00&urlhash=fQx5&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://hubs.li/Q02v_8H00</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fretailblog&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#retailblog</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fretailtrends&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#retailtrends</a> <a class="link" 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pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7214591499550785536" data-featured-activity-urn="urn:li:activity:7214591499550785536" data-attributed-urn="urn:li:ugcPost:7214591308374413313"> <!----> <!----> <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://za.linkedin.com/company/insphired?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQHSJTjBHCg65g/company-logo_100_100/company-logo_100_100/0/1630586234311/insphired_logo?e=2147483647&v=beta&t=jQD3PEZ2YuLUpLpCLWC_-E6tLK9AtlbV7yp9OkPKVls" data-ghost-classes="bg-color-entity-ghost-background" 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Dive into the latest trends and insights shaping retail today. <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fretailindustry&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#RetailIndustry</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Findustryspotlight&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#IndustrySpotlight</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fbusinessinsights&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#BusinessInsights</a> <a class="link" 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text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 9mo <!----> </time> <!----> </span> </div> <!----> </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fmaggie-kelly-ann_commercemedia-retailmedia-activity-7163934756823371776-g1_A&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7163934756823371776" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline 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Brands, agencies, and retailers are joining hands to streamline retail media management and measurement. Explore how this strategy drives growth in The Great Defrag report, born from insights collected in our recent survey of 1000+ industry leaders. Dive in now: <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2FeUyZGGR9&urlhash=YlXy&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/eUyZGGR9</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcommercemedia&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#CommerceMedia</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fretailmedia&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#RetailMedia</a></p> <!----> </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li 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style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/cib97epu77mrzque5gqlzjgaw"--></code> <!----><!----> <code id="social-actions__reaction-image-EMPATHY" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs"--></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/e7ppwfmo0if15fgie4q5r4us4"--></code> <!----> <code id="social-actions__reaction-image-INTEREST" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/4v7dh2d6cuqm24mzps1pqzeqt"--></code> <code id="social-actions__reaction-image-LIKE" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur"--></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/4iy169rwfs5rdhspekg2r5wc6"--></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh"--></code> <!----><!----><!----><!----> </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fmaggie-kelly-ann_commercemedia-retailmedia-activity-7163934756823371776-g1_A&trk=public_post_like-cta" data-tracking-control-name="public_post_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " 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data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Anne Passon, MBA" data-tracking-will-navigate> Anne Passon, MBA </a> <!----><!----> </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate"> <!----> Senior Sales Leader Specializing in Retail, Retail Media, CPG, Ad Tech, Mar Tech | CHIEF member </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 5mo <!----> </time> <!----> </span> </div> <!----> </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" 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!text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">My latest blog for <a class="link" href="https://www.linkedin.com/showcase/experianmarketingservices/?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Experian Marketing Services</a> breaks down retail media strategy in three stages - if you know me, I'm all for simplifying and driving efficiency, which can sometimes be hard in a world where there's hundreds of potential paths. Give it a read and let me know your thoughts! <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fretailmedianetwork&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#retailmedianetwork</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fretailmedia&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#retailmedia</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketinggamestrong&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#MarketingGameStrong</a> 💪🛍️ </p> <!----> </div> <article aria-label="Reshared post" class="relative pt-1.5 px-2 pb-1 mb-1 babybear:pt-0.5 babybear:pb-0 babybear:mb-0 container-lined bg-color-background-container feed-reshare-content" data-test-id="feed-reshare-content" data-attributed-urn="urn:li:share:7203854200248659969" data-activity-urn="urn:li:activity:7203854201209139201" tabindex="0"> <div class="flex items-center font-sans" data-test-id="feed-reshare-content__entity-lockup"> <a href="https://www.linkedin.com/showcase/experianmarketingservices/?trk=public_post_reshare_feed-actor-image" target="_self" class="relative" data-tracking-control-name="public_post_reshare_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQFrQlKAXnklzA/company-logo_100_100/company-logo_100_100/0/1682621573527/experianmarketingservices_logo?e=2147483647&v=beta&t=oNqkop84-5Q8k-qhRAlM9pv9vqb5Binj4ISs0PRJxJE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Experian Marketing Services, graphic"> <!----> </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/showcase/experianmarketingservices/?trk=public_post_reshare_feed-actor-name" target="_self" data-tracking-control-name="public_post_reshare_feed-actor-name" aria-label="View organization page for Experian Marketing Services" data-tracking-will-navigate> Experian Marketing Services </a> <!----><!----> </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate"> <!----> 12,097 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 5mo <!----> </time> <!----> </span> </div> <!----> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="feed-reshare-content__commentary">Do you know the three stages that are key to retail media success? In this blog we cover a roadmap tailored for success in today's retail environment. We explore how to optimize your retail media strategy for maximum impact and how to harness data-driven insights. Read the full blog to dive deeper ➜ <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2Fe6unj4xs&urlhash=iqEY&trk=public_post_reshare-text" target="_self" rel="nofollow" data-tracking-control-name="public_post_reshare-text" data-tracking-will-navigate>https://lnkd.in/e6unj4xs</a> Featuring <a class="link" href="https://www.linkedin.com/in/annepasson?trk=public_post_reshare-text" target="_self" data-tracking-control-name="public_post_reshare-text" data-tracking-will-navigate>Anne Passon, MBA</a>, Senior Director, Sales, Retail at Experian. </p> <!----> </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" 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followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 5mo <!----> </time> <!----> </span> </div> <!----> </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fexperianmarketingservices_do-you-know-the-three-stages-that-are-key-activity-7203854201209139201-Z09p&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7203854201209139201" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]"> <!----> <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a> <!----> </li> <!----> </ul> <!----> </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Do you know the three stages that are key to retail media success? In this blog we cover a roadmap tailored for success in today's retail environment. We explore how to optimize your retail media strategy for maximum impact and how to harness data-driven insights. Read the full blog to dive deeper ➜ <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2Fe6unj4xs&urlhash=iqEY&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/e6unj4xs</a> Featuring <a class="link" href="https://www.linkedin.com/in/annepasson?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Anne Passon, MBA</a>, Senior Director, Sales, Retail at Experian. </p> <!----> </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" 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<!----> </ul> <!----> </div> <!----> </div> <!----> <p class="feed-cta-banner__text border-t-1 border-color-surface-border border-solid p-3 text-center text-md text-color-text-low-emphasis"> To view or add a comment, <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fexperianmarketingservices_do-you-know-the-three-stages-that-are-key-activity-7203854201209139201-Z09p&trk=public_post_feed-cta-banner-cta" target="" aria-label="To view or add a comment, sign in" data-tracking-control-name="public_post_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"><!--false--></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by Prince Michael Jett" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/prince-michael-jett-a3882a234_retail-readiness-is-just-as-important-as-activity-7259701051950260225-nqpt" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7259701051950260225" data-featured-activity-urn="urn:li:activity:7259701051950260225" data-attributed-urn="urn:li:share:7259701051207876611"> <!----> <!----> <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/in/prince-michael-jett-a3882a234?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQFMJmr2jMogrA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1727567640623?e=2147483647&v=beta&t=kWC0ZOAOMxMgRe549s9xtMZTph3IBIumC0KSA_EC2yM" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Prince Michael Jett, graphic"> <!----> </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/in/prince-michael-jett-a3882a234?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Prince Michael Jett" data-tracking-will-navigate> Prince Michael Jett </a> <!----><!----> </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate"> <!----> Guiding suppliers to anchor retailers while attaching the required product and service-based supply chains. Nat’l Ambassador for Autism in The Workplace: Corp & Exec Roles C-Suite, E-Team or Elected Official’s only. </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 3w <!----> </time> <!----> </span> </div> <!----> </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fprince-michael-jett-a3882a234_retail-readiness-is-just-as-important-as-activity-7259701051950260225-nqpt&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7259701051950260225" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]"> <!----> <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a> <!----> </li> <!----> </ul> <!----> </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Retail readiness is just as important as knowing your product, consumer base and marketing strategy. Once a brand owner gets a “yes” from a buyer, there’s a series of steps before the product can be on-the-shelf and in consumer carts. Being ready to fulfill those steps, determines the success of your product making it to shelf on time, ability to stay on-the-shelf and scale your case counts. Thursday November 7th at 8:00am EST, I’ll join <a class="link" href="https://www.linkedin.com/in/gavin-van-der-burgh-71a59a144?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Gavin van der Burgh</a> and <a class="link" href="https://www.linkedin.com/in/jasonresner?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Jason Resner</a> for a deep dive on important topics you should know when navigating grocery retail.</p> <!----> </div> <article aria-label="Reshared post" class="relative pt-1.5 px-2 pb-1 mb-1 babybear:pt-0.5 babybear:pb-0 babybear:mb-0 container-lined bg-color-background-container feed-reshare-content" data-test-id="feed-reshare-content" data-attributed-urn="urn:li:share:7259623516759572482" data-activity-urn="urn:li:activity:7259623517812379651" tabindex="0"> <div class="flex items-center font-sans" data-test-id="feed-reshare-content__entity-lockup"> <a href="https://www.linkedin.com/company/africa-trade-desk?trk=public_post_reshare_feed-actor-image" target="_self" class="relative" data-tracking-control-name="public_post_reshare_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0BAQEy1GFBoSZHtg/company-logo_100_100/company-logo_100_100/0/1714972244492/african_trade_desk_logo?e=2147483647&v=beta&t=aZ_2zIMm5BdbvG_w_OD68J8iorcbswtFaN5P168gS6I" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for US Africa Trade Desk, graphic"> <!----> </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/africa-trade-desk?trk=public_post_reshare_feed-actor-name" target="_self" data-tracking-control-name="public_post_reshare_feed-actor-name" aria-label="View organization page for US Africa Trade Desk" data-tracking-will-navigate> US Africa Trade Desk </a> <!----><!----> </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate"> <!----> 2,813 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 3w <!----> </time> <!----> </span> </div> <!----> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="feed-reshare-content__commentary">Gain invaluable insights from industry leaders and elevate your retail business. Join us for Part 6 of our webinar series, where we’ll feature two distinguished guest speakers who have successfully navigated the retail industry's challenges and triumphs. •First-Hand Briefings: Hear directly from our guest speakers and retail experts. •Expectations and Best Practices: Discover what top retailers expect and learn best practices to succeed. •Common Pitfalls and How to Avoid Them: Learn practical strategies to steer clear of common industry pitfalls. Don't miss this opportunity to connect with experts and gain a competitive edge. Register now and join our growing network of professionals! Join our Network: <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2Fd-7C2u7m&urlhash=mhUU&trk=public_post_reshare-text" target="_self" rel="nofollow" data-tracking-control-name="public_post_reshare-text" data-tracking-will-navigate>https://lnkd.in/d-7C2u7m</a> Webinar Registration: <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2FdMRhzqeF&urlhash=pWEO&trk=public_post_reshare-text" target="_self" rel="nofollow" data-tracking-control-name="public_post_reshare-text" data-tracking-will-navigate>https://lnkd.in/dMRhzqeF</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fusafricatradedesk&trk=public_post_reshare-text" target="_self" data-tracking-control-name="public_post_reshare-text" data-tracking-will-navigate>#usafricatradedesk</a> <a class="link" 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by IAB Europe" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/iab-europe_the-great-debate-on-retail-media-is-nearly-activity-7250425135931781120-9Hyo" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7250425135931781120" data-featured-activity-urn="urn:li:activity:7250425135931781120" data-attributed-urn="urn:li:share:7250425134769913856"> <!----> <!----> <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://be.linkedin.com/company/iab-europe?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 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evolving to stay ahead. Kicking things off: industry analysts <a class="link" href="https://www.linkedin.com/in/andrew-lipsman-10b2162?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Andrew Lipsman</a> and Daniel Knapp, with a keynote session tracing the journey from early digital strategies to "Retail Media 3.0"—a game-changing blend of online and in-store experiences. Don't miss it: <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2FebuMUMVS&urlhash=rF7u&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/ebuMUMVS</a></p> <!----> </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQHmSdcYp4zCCQ/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1728636057203?e=2147483647&v=beta&t=lBmRvaam61eKRCHsF82-_PnjueU7DPABRwDnFy-buwg" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative 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href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fiab-europe_the-great-debate-on-retail-media-is-nearly-activity-7250425135931781120-9Hyo&trk=public_post_feed-cta-banner-cta" target="" aria-label="To view or add a comment, sign in" data-tracking-control-name="public_post_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"><!--false--></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by Judy Chen" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/judy-for-better-shopping-experience_businesstrip-marketresearch-retailinsights-activity-7240289849658728448-GrfO" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7240289849658728448" data-featured-activity-urn="urn:li:activity:7240289849658728448" data-attributed-urn="urn:li:share:7240289848744407040"> <!----> <!----> <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://cn.linkedin.com/in/judy-for-better-shopping-experience?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQE8FIooIOL5Ug/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1726219548662?e=2147483647&v=beta&t=5WqFLUJqCN75JohBPsHiXD2XLdKz3uD0PD_fzTCHKNM" data-ghost-classes="bg-color-entity-ghost-background" 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Looking forward to gaining fresh insights and strengthening business relationships within our industry. Excited to see what’s happening on the ground in the U.S. market! <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fbusinesstrip&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#BusinessTrip</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketresearch&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#MarketResearch</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fretailinsights&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#RetailInsights</a> <a class="link" 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and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Magyar (Hungarian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hu_HU" data-locale="hu_HU" role="menuitem" lang="hu_HU"> Magyar (Hungarian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Bahasa Indonesia (Indonesian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID"> Bahasa Indonesia (Indonesian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Italiano (Italian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="עברית (Hebrew)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (Hebrew) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="日本語 (Japanese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Japanese) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="한국어 (Korean)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Korean) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malay) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Dutch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Norsk (Norwegian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Tiếng Việt (Vietnamese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (Vietnamese) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="简体中文 (Chinese (Simplified))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" data-locale="zh_CN" role="menuitem" lang="zh_CN"> 简体中文 (Chinese (Simplified)) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="正體中文 (Chinese (Traditional))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_TW" data-locale="zh_TW" role="menuitem" lang="zh_TW"> 正體中文 (Chinese (Traditional)) </button> </li> <!----> </ul> <button class="language-selector__button select-none relative pr-2 font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover hover:cursor-pointer focus:text-color-link-focus focus:outline-dotted focus:outline-1" aria-expanded="false" data-tracking-control-name="footer-lang-dropdown_trigger"> <span class="language-selector__label-text mr-0.5 break-words"> Language </span> <icon class="language-selector__label-chevron w-2 h-2 absolute top-0 right-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </div> </li> </ul> <!----> </footer> <div class="contextual-sign-in-modal" data-impression-id="public_post_contextual-sign-in-modal" data-cool-off-enabled data-show-on-page-load> <!----> <div class> <!----> <div id="public_post_contextual-sign-in" class="modal modal--contextual-sign-in" data-outlet="public_post_contextual-sign-in"> <!----> <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_post_contextual-sign-in-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_post_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5k9cgtx8rhoyqkcxfoncu1svl" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9l8dv1r8a09nem281grvopn9l" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_post_contextual-sign-in-modal-header"> Unlock more content </h2> <p class="contextual-sign-in-modal__subtitle mb-2 mx-12 babybear:mx-0 text-center font-sans text-md text-color-text"> Create your free account or sign in to continue your search </p> <!----> <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full"> <!----> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button"> <!----> <div class="google-auth-button__placeholder google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center"></div> <!----> </div> </div> <div class="sign-in-modal" data-impression-id="public_post_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary" data-tracking-client-ingraph data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_post_contextual-sign-in_sign-in-modal"> <!----> Sign in </button> <div class> <!----> <div id="public_post_contextual-sign-in_sign-in-modal" class="modal modal--sign-in" data-outlet="public_post_contextual-sign-in_sign-in-modal"> <!----> <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_post_contextual-sign-in_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"><!--"Show"--></code> <code id="i18n_sign_in_form_show_label" style="display: none"><!--"Show your LinkedIn password"--></code> <code id="i18n_sign_in_form_hide_text" style="display: none"><!--"Hide"--></code> <code id="i18n_sign_in_form_hide_label" style="display: none"><!--"Hide your LinkedIn password"--></code> <code id="i18n_username_error_empty" style="display: none"><!--"Please enter an email address or phone number"--></code> <code id="i18n_username_error_too_long" style="display: none"><!--"Email or phone number must be between 3 to 128 characters"--></code> <code id="i18n_username_error_too_short" style="display: none"><!--"Email or phone number must be between 3 to 128 characters"--></code> <code id="i18n_password_error_empty" style="display: none"><!--"Please enter a password"--></code> <code id="i18n_password_error_too_short" style="display: none"><!--"The password you provided must have at least 6 characters"--></code> <code id="i18n_password_error_too_long" style="display: none"><!--"The password you provided must have at most 400 characters"--></code> <!----> <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="7bf5eace-54b1-474f-8ba9-dd2b1c668492" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_post_contextual-sign-in_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="username" id="public_post_contextual-sign-in_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_post_contextual-sign-in_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_post_contextual-sign-in_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="current-password" id="public_post_contextual-sign-in_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_post_contextual-sign-in_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/posts/iab-europe_dont-miss-the-international-knowledge-exchange-activity-7264291063610200064-U0po" type="hidden"> <!----> </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_post_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a> <!----> <input name="trk" value="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or 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