Consulenza di esperti su strategie e risorse SEO per hotel indipendenti e catene regionali

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style='fill:%23432975'/%3E%3Cpath d='M544.64,794.62c-93.58,0-169.52-76-169.52-169.52s75.94-169.51,169.52-169.51a169.77,169.77,0,0,1,155.28,101V378.29h14.23V625.1C714.15,718.67,638.21,794.62,544.64,794.62Zm0-324.8c-85.44,0-155.29,69.85-155.29,155.28S459.2,780.38,544.64,780.38,699.92,710.54,699.92,625.1,630.08,469.82,544.64,469.82Z' style='fill:%23432975;stroke:%23432975;stroke-miterlimit:10;stroke-width:20px'/%3E%3Cpath d='M2091.76,794.62c-93.57,0-169.52-76-169.52-169.52s76-169.51,169.52-169.51a169.75,169.75,0,0,1,155.27,101V378.29h14.25V625.1C2261.28,718.67,2185.33,794.62,2091.76,794.62Zm0-324.8c-85.44,0-155.28,69.85-155.28,155.28s69.84,155.28,155.28,155.28S2247,710.54,2247,625.1,2177.19,469.82,2091.76,469.82Z' style='fill:%23432975;stroke:%23432975;stroke-miterlimit:10;stroke-width:20px'/%3E%3Cpath 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d='M2534.11,617.64v14.92h154.6c-3.39,82.73-71.88,147.82-154.6,147.82-85.44,0-155.28-69.84-155.28-155.28s69.84-155.28,155.28-155.28c59.41,0,113.61,34.63,139.23,87.35h16.17a170.28,170.28,0,0,0-155.4-101.58c-93.57,0-169.52,75.94-169.52,169.51s75.95,169.52,169.52,169.52c96.29,0,173.58-80.69,169.52-177Z' style='fill:%23432975;stroke:%23432975;stroke-miterlimit:10;stroke-width:20px'/%3E%3Crect x='829.09' y='523.7' width='546.15' height='175' rx='87.5' style='fill:url(%23a61a95fc-af4a-49a4-929d-1042efffad50)'/%3E%3Ccircle cx='1287.75' cy='611.18' r='87.49' style='fill:%2300d7b0'/%3E%3C/svg%3E");background-size:200px 200px;font-size:100px;display:block;width:300px;height:150px;line-height:49px;z-index:99991;color:#fff}} .preload__is-showing { visibility: hidden; } </style> <noscript> This page needs JavaScript activated to work. <style>.preload__is-showing { visibility: visible; }</style> </noscript> </head> <body class="post-template-default single single-post postid-18519 single-format-standard sub" d_edge-lazy-load-image> <div class="wrapper"> <div class="contact-panel"> <div id="contact-trigger" class="contact-panel__trigger "> <a class="trigger"><span class="icomoon-contact"></span><span class="label-contact">Contattaci</a> </div> <div class="contact-panel__content"> <div class="contact-panel__close js-close-panel"> <span class="contact-panel__close--icon"> </span> </div> <script>var alert_txt = {"success_title":"Grazie","success_txt":"La sua richiesta \u00e8 stata presa in considerazione.","error_title":"Spiacenti, qualcosa \u00e8 andato storto","error_txt":"Alcuni campi richiedono la tua attenzione"};</script> <div class="contact-form__contact"> <form accept-charset="UTF-8" d_edge-form data-action="contact" action="" method="POST" class="form" id="salesforce-form"> <input type=hidden name='captcha_settings' value='{"keyname":"dedge","fallback":"false","orgId":"00D200000006KEM","ts":""}'> <input type=hidden name="oid" value="00D200000006KEM"> <input type=hidden name="retURL" value="https://www.d-edge.com/it/consulenza-di-esperti-su-strategie-e-risorse-seo-per-hotel-indipendenti-e-catene-regionali/"> <input type=hidden name="saveURL" value="https://www.d-edge.com/it/consulenza-di-esperti-su-strategie-e-risorse-seo-per-hotel-indipendenti-e-catene-regionali/"> <div d_edge-form-info> <input name="action" value="d_edge_process_contact_hotel" type="hidden"> <input id="recordType" name="recordType" type="hidden" value="0121r0000007fMW" />  <input id="00Nw0000006mLD3" name="00Nw0000006mLD3" type="hidden" value="D-edge Webform" /> <input name="lang" value="it" type="hidden">  <input name="00N1r00000KVNDq" value="https://www.d-edge.com/it/consulenza-di-esperti-su-strategie-e-risorse-seo-per-hotel-indipendenti-e-catene-regionali/" type="hidden"> <input name="remoteip" value="8.222.208.146" type="hidden" /> <input id="Campaign_ID" name="Campaign_ID" type="hidden" value="" /> <input id="00N6900000KuxEi" name="00N6900000KuxEi" type="hidden" value="" />  <input type="hidden" name="phone" id="phone" value=""/> </div>      <div class="form__step" data-step="1"> <div class="form__step--number">Passo 1/2</div> <div class="form__title"> <p>Salve, come possiamo aiutarla?</p> </div> <div class="form__item"> <select class="form__item--input" id="00N1r00000KVNkG" data-url="https://www.d-edge.com/it/contatto-partner/" name="00N1r00000KVNkG" title="Request type" d_edge-form-request-type required data-conditionnal="client-cases" data-value="Other, Ask for a demo"> <option value="" disabled selected></option> <option value="Ask for a demo" >Sono interessato a una o più soluzioni</option> <option value="partner" >Vorrei contattare il vostro dipartimento di partnership (sono una terza parte)</option> <option value="help" >Sono un cliente, ho bisogno di aiuto</option> <option value="Other" >Altro</option> </select> <label class="form__item--label" placeholder="Tipo di richiesta *" id="first_name_label" for="00N1r00000KVNkG"></label> <div class="help-tip" style="z-index: 4;" id="help-tip4"> <p>Seleziona il tipo di richiesta</p> </div> </div> <div class="form__item hidden"> <select d_edge-form-client required data-url="https://www.d-edge.com/it/client-form/" class="form__item--input" id="client-cases" name="client-cases" > <option value="" disabled selected></option> <option value="yes">Sì</option> <option value="no">No</option> </select> <label class="form__item--label" placeholder="Sei già un cliente D-EDGE?" id="client-cases_label" for="client-cases"></label> </div> <div class="form__item form__notice hidden" data-conditionned="00N1r00000KVNkG" data-value="partner"> <div class="form__notice__arrow"> </div> <div class="form__notice__text"> Per passare al modulo appropriato, fare clic su Avanti. </div> </div> <div class="form__item form__notice hidden" data-conditionned="00N1r00000KVNkG" data-value="help"> <div class="form__notice__arrow"> </div> <div class="form__notice__text"> Contattateci tramite la sezione <a href="https://login.d-edge.com/" target="__blank">Bisogno di assistenza? nella vostra piattaforma D-EDGE</a>. Il nostro team di assistenza clienti sarà in grado di elaborare tempestivamente la vostra richiesta. </div> </div> <div class="form__item form__notice hidden" data-conditionned="00N1r00000KVNkG" data-value="help"> <div class="form__notice__arrow"> </div> <div class="form__notice__text"> Se non si riesce ad accedere alla piattaforma D-EDGE, fare clic su Avanti. </div> </div> </div> <div class="form__step hidden" data-step="2"> <div class="form__step--number">Passo 2/2</div> <div class="form__title"> <p>One last step: how can we contact you?</p> </div> <div class="form__content" data-type="lead"> <div class="form__item"> <input class="form__item--input" type="email" name="email" id="email" value="" size="30" maxlength="255" required /> <label class="form__item--label" placeholder="Il tuo indirizzo e-mail *" id="email_label" for="email"></label> <div class="help-tip" style="z-index: 3;" id="help-tip5"> <p>Inserisci il tuo indirizzo email. Verifica di aver inserito il "@" nel tuo indirizzo email.</p> </div> </div> <div class="form__item"> <input class="form__item--input" type="text" name="city" id="city" value="" size="30" maxlength="255" required /> <label class="form__item--label" placeholder="Citta *" id="city_label" for="city"></label> <div class="help-tip" style="z-index: 6;" id="help-tip2"> <p>Inserisci il nome della città in cui si trova il tuo hotel</p> </div> </div> <div class="form__item half"> <select class="form__item--input " id="country_code" name="country_code" required> <option value="" disabled selected></option> <option value="AX" data-prefix="+358">Aland Islands (+358)</option> <option value="AL" data-prefix="+355">Albania (+355)</option> <option value="DZ" data-prefix="+213">Algeria (+213)</option> <option value="AS" data-prefix="+1-684">American Samoa (+1-684)</option> <option value="AD" data-prefix="+376">Andorra (+376)</option> <option value="AO" data-prefix="+244">Angola (+244)</option> <option value="AI" data-prefix="+1-264">Anguilla (+1-264)</option> <option value="AQ" data-prefix="+672">Antarctica (+672)</option> <option value="AG" data-prefix="+1-268">Antigua and Barbuda (+1-268)</option> <option value="AR" data-prefix="+54">Argentina (+54)</option> <option value="AM" data-prefix="+374">Armenia (+374)</option> <option value="AW" data-prefix="+297">Aruba (+297)</option> <option value="AU" data-prefix="+61">Australia (+61)</option> <option value="AT" data-prefix="+43">Austria (+43)</option> <option value="AZ" data-prefix="+994">Azerbaijan (+994)</option> <option value="BS" data-prefix="+1-242">Bahamas (+1-242)</option> <option value="BH" data-prefix="+973">Bahrain (+973)</option> <option value="BD" data-prefix="+880">Bangladesh (+880)</option> <option value="BB" data-prefix="+1-246">Barbados (+1-246)</option> <option value="BY" data-prefix="+375">Belarus (+375)</option> <option value="BE" data-prefix="+32">Belgium (+32)</option> <option value="BZ" data-prefix="+501">Belize (+501)</option> <option value="BJ" data-prefix="+229">Benin (+229)</option> <option value="BM" data-prefix="+1-441">Bermuda (+1-441)</option> <option value="BT" data-prefix="+975">Bhutan (+975)</option> <option value="BO" data-prefix="+591">Bolivia (+591)</option> <option value="BQ" data-prefix="+599">Bonaire, Saint Eustatius, and Saba (+599)</option> <option value="BA" data-prefix="+387">Bosnia and Herzegovina (+387)</option> <option value="BW" data-prefix="+267">Botswana (+267)</option> <option value="BV" data-prefix="+?55">Bouvet Island (+?55)</option> <option value="BR" data-prefix="+55">Brazil (+55)</option> <option value="IO" data-prefix="+246">British Indian Ocean Territory (+246)</option> <option value="VG" data-prefix="+1-284">British Virgin Islands (+1-284)</option> <option value="BN" data-prefix="+673">Brunei (+673)</option> <option value="BG" data-prefix="+359">Bulgaria (+359)</option> <option value="BF" data-prefix="+226">Burkina Faso (+226)</option> <option value="BI" data-prefix="+257">Burundi (+257)</option> <option value="KH" data-prefix="+855">Cambodia (+855)</option> <option value="CM" data-prefix="+237">Cameroon (+237)</option> <option value="CA" data-prefix="+1">Canada (+1)</option> <option value="CV" data-prefix="+238">Cape Verde (+238)</option> <option value="KY" data-prefix="+1-345">Cayman Islands (+1-345)</option> <option value="CF" data-prefix="+236">Central African Republic (+236)</option> <option value="TD" data-prefix="+235">Chad (+235)</option> <option value="CL" data-prefix="+56">Chile (+56)</option> <option value="CN" data-prefix="+86">China (+86)</option> <option value="CX" data-prefix="+61">Christmas Island (+61)</option> <option value="CC" data-prefix="+61">Cocos [Keeling] Islands (+61)</option> <option value="CO" data-prefix="+57">Colombia (+57)</option> <option value="KM" data-prefix="+269">Comoros (+269)</option> <option value="CK" data-prefix="+682">Cook Islands (+682)</option> <option value="CR" data-prefix="+506">Costa Rica (+506)</option> <option value="HR" data-prefix="+385">Croatia (+385)</option> <option value="CU" data-prefix="+53">Cuba (+53)</option> <option value="CW" data-prefix="+599">Curaçao (+599)</option> <option value="CY" data-prefix="+357">Cyprus (+357)</option> <option value="CZ" data-prefix="+420">Czechia (+420)</option> <option value="CD" data-prefix="+243">Democratic Republic of the Congo (+243)</option> <option value="DK" data-prefix="+45">Denmark (+45)</option> <option value="DJ" data-prefix="+253">Djibouti (+253)</option> <option value="DM" data-prefix="+1-767">Dominica (+1-767)</option> <option value="DO" data-prefix="+1-809">Dominican Republic (+1-809)</option> <option value="TL" data-prefix="+670">East Timor (+670)</option> <option value="EC" data-prefix="+593">Ecuador (+593)</option> <option value="EG" data-prefix="+20">Egypt (+20)</option> <option value="SV" data-prefix="+503">El Salvador (+503)</option> <option value="GQ" data-prefix="+240">Equatorial Guinea (+240)</option> <option value="ER" data-prefix="+291">Eritrea (+291)</option> <option value="EE" data-prefix="+372">Estonia (+372)</option> <option value="ET" data-prefix="+251">Ethiopia (+251)</option> <option value="FK" data-prefix="+500">Falkland Islands (+500)</option> <option value="FO" data-prefix="+298">Faroe Islands (+298)</option> <option value="FJ" data-prefix="+679">Fiji (+679)</option> <option value="FI" data-prefix="+358">Finland (+358)</option> <option value="FR" data-prefix="+33">France (+33)</option> <option value="GF" data-prefix="+594">French Guiana (+594)</option> <option value="PF" data-prefix="+689">French Polynesia (+689)</option> <option value="TF" data-prefix="+262">French Southern Territories (+262)</option> <option value="GA" data-prefix="+241">Gabon (+241)</option> <option value="GM" data-prefix="+220">Gambia (+220)</option> <option value="GE" data-prefix="+995">Georgia (+995)</option> <option value="DE" data-prefix="+49">Germany (+49)</option> <option value="GH" data-prefix="+233">Ghana (+233)</option> <option value="GI" data-prefix="+350">Gibraltar (+350)</option> <option value="GR" data-prefix="+30">Greece (+30)</option> <option value="GL" data-prefix="+299">Greenland (+299)</option> <option value="GD" data-prefix="+1-473 ">Grenada (+1-473 )</option> <option value="GP" data-prefix="+590">Guadeloupe (+590)</option> <option value="GU" data-prefix="+1-671 ">Guam (+1-671 )</option> <option value="GT" data-prefix="+502">Guatemala (+502)</option> <option value="GG" data-prefix="+44-1481">Guernsey (+44-1481)</option> <option value="GN" data-prefix="+224">Guinea (+224)</option> <option value="GW" data-prefix="+245">Guinea-Bissau (+245)</option> <option value="GY" data-prefix="+592">Guyana (+592)</option> <option value="HT" data-prefix="+509">Haiti (+509)</option> <option value="JO" data-prefix="+962">Hashemite Kingdom of Jordan (+962)</option> <option value="HM" data-prefix="+672">Heard Island and McDonald Islands (+672)</option> <option value="HN" data-prefix="+504">Honduras (+504)</option> <option value="HK" data-prefix="+852">Hong Kong (+852)</option> <option value="HU" data-prefix="+36">Hungary (+36)</option> <option value="IS" data-prefix="+354">Iceland (+354)</option> <option value="IN" data-prefix="+91">India (+91)</option> <option value="ID" data-prefix="+62">Indonesia (+62)</option> <option value="IR" data-prefix="+98">Iran (+98)</option> <option value="IQ" data-prefix="+964">Iraq (+964)</option> <option value="IE" data-prefix="+353">Ireland (+353)</option> <option value="IM" data-prefix="+44-1624 ">Isle of Man (+44-1624 )</option> <option value="IL" data-prefix="+972">Israel (+972)</option> <option value="IT" data-prefix="+39">Italy (+39)</option> <option value="CI" data-prefix="+225">Ivory Coast (+225)</option> <option value="JM" data-prefix="+1-876">Jamaica (+1-876)</option> <option value="JP" data-prefix="+81">Japan (+81)</option> <option value="JE" data-prefix="+44-1534">Jersey (+44-1534)</option> <option value="KZ" data-prefix="+7">Kazakhstan (+7)</option> <option value="KE" data-prefix="+254">Kenya (+254)</option> <option value="KI" data-prefix="+686">Kiribati (+686)</option> <option value="XK" data-prefix="+383">Kosovo (+383)</option> <option value="KW" data-prefix="+965">Kuwait (+965)</option> <option value="KG" data-prefix="+996">Kyrgyzstan (+996)</option> <option value="LA" data-prefix="+856">Laos (+856)</option> <option value="LV" data-prefix="+371">Latvia (+371)</option> <option value="LB" data-prefix="+961">Lebanon (+961)</option> <option value="LS" data-prefix="+266">Lesotho (+266)</option> <option value="LR" data-prefix="+231">Liberia (+231)</option> <option value="LY" data-prefix="+218">Libya (+218)</option> <option value="LI" data-prefix="+423">Liechtenstein (+423)</option> <option value="LT" data-prefix="+370">Lithuania (+370)</option> <option value="LU" data-prefix="+352">Luxembourg (+352)</option> <option value="MO" data-prefix="+853">Macao (+853)</option> <option value="MK" data-prefix="+389">Macedonia (+389)</option> <option value="MG" data-prefix="+261">Madagascar (+261)</option> <option value="MW" data-prefix="+265">Malawi (+265)</option> <option value="MY" data-prefix="+60">Malaysia (+60)</option> <option value="MV" data-prefix="+960">Maldives (+960)</option> <option value="ML" data-prefix="+223">Mali (+223)</option> <option value="MT" data-prefix="+356">Malta (+356)</option> <option value="MH" data-prefix="+692">Marshall Islands (+692)</option> <option value="MQ" data-prefix="+596">Martinique (+596)</option> <option value="MR" data-prefix="+222">Mauritania (+222)</option> <option value="MU" data-prefix="+230">Mauritius (+230)</option> <option value="YT" data-prefix="+262">Mayotte (+262)</option> <option value="MX" data-prefix="+52">Mexico (+52)</option> <option value="FM" data-prefix="+691">Micronesia (+691)</option> <option value="MC" data-prefix="+377">Monaco (+377)</option> <option value="MN" data-prefix="+976">Mongolia (+976)</option> <option value="ME" data-prefix="+382">Montenegro (+382)</option> <option value="MS" data-prefix="+1-664">Montserrat (+1-664)</option> <option value="MA" data-prefix="+212">Morocco (+212)</option> <option value="MZ" data-prefix="+258">Mozambique (+258)</option> <option value="MM" data-prefix="+95">Myanmar [Burma] (+95)</option> <option value="NA" data-prefix="+264">Namibia (+264)</option> <option value="NR" data-prefix="+674">Nauru (+674)</option> <option value="NP" data-prefix="+977">Nepal (+977)</option> <option value="NL" data-prefix="+31">Netherlands (+31)</option> <option value="AN" data-prefix="+599">Netherlands Antilles (+599)</option> <option value="NC" data-prefix="+687">New Caledonia (+687)</option> <option value="NZ" data-prefix="+64">New Zealand (+64)</option> <option value="NI" data-prefix="+505">Nicaragua (+505)</option> <option value="NE" data-prefix="+227">Niger (+227)</option> <option value="NG" data-prefix="+234">Nigeria (+234)</option> <option value="NU" data-prefix="+683">Niue (+683)</option> <option value="NF" data-prefix="+672">Norfolk Island (+672)</option> <option value="MP" data-prefix="+850">North Korea (+850)</option> <option value="KP" data-prefix="+1-670">Northern Mariana Islands (+1-670)</option> <option value="NO" data-prefix="+47">Norway (+47)</option> <option value="OM" data-prefix="+968">Oman (+968)</option> <option value="PK" data-prefix="+92">Pakistan (+92)</option> <option value="PW" data-prefix="+680">Palau (+680)</option> <option value="PS" data-prefix="+970">Palestine (+970)</option> <option value="PA" data-prefix="+507">Panama (+507)</option> <option value="PG" data-prefix="+675">Papua New Guinea (+675)</option> <option value="PY" data-prefix="+595">Paraguay (+595)</option> <option value="PE" data-prefix="+51">Peru (+51)</option> <option value="PH" data-prefix="+63">Philippines (+63)</option> <option value="PN" data-prefix="+64">Pitcairn Islands (+64)</option> <option value="PL" data-prefix="+48">Poland (+48)</option> <option value="PT" data-prefix="+351">Portugal (+351)</option> <option value="PR" data-prefix="+1787">Puerto Rico (+1787)</option> <option value="QA" data-prefix="+974">Qatar (+974)</option> <option value="KR" data-prefix="+82">Republic of Korea (+82)</option> <option value="MD" data-prefix="+373">Republic of Moldova (+373)</option> <option value="SS" data-prefix="+211">Republic of South Sudan (+211)</option> <option value="CG" data-prefix="+242">Republic of the Congo (+242)</option> <option value="RE" data-prefix="+262">Réunion (+262)</option> <option value="RO" data-prefix="+40">Romania (+40)</option> <option value="RU" data-prefix="+7">Russia (+7)</option> <option value="RW" data-prefix="+250">Rwanda (+250)</option> <option value="BL" data-prefix="+590">Saint Barthélemy (+590)</option> <option value="SH" data-prefix="+290">Saint Helena (+290)</option> <option value="KN" data-prefix="+1-869">Saint Kitts and Nevis (+1-869)</option> <option value="LC" data-prefix="+1-758">Saint Lucia (+1-758)</option> <option value="MF" data-prefix="+590">Saint Martin (+590)</option> <option value="PM" data-prefix="+508">Saint Pierre and Miquelon (+508)</option> <option value="VC" data-prefix="+1-784">Saint Vincent and the Grenadines (+1-784)</option> <option value="WS" data-prefix="+685">Samoa (+685)</option> <option value="SM" data-prefix="+378">San Marino (+378)</option> <option value="ST" data-prefix="+239">São Tomé and Príncipe (+239)</option> <option value="SA" data-prefix="+966">Saudi Arabia (+966)</option> <option value="SN" data-prefix="+221">Senegal (+221)</option> <option value="RS" data-prefix="+381">Serbia (+381)</option> <option value="RM" data-prefix="+381">Serbia and Montenegro (+381)</option> <option value="SC" data-prefix="+248">Seychelles (+248)</option> <option value="SL" data-prefix="+232">Sierra Leone (+232)</option> <option value="SG" data-prefix="+65">Singapore (+65)</option> <option value="SX" data-prefix="+1-721">Sint Maarten (+1-721)</option> <option value="SK" data-prefix="+421">Slovak Republic (+421)</option> <option value="SI" data-prefix="+386">Slovenia (+386)</option> <option value="SB" data-prefix="+677">Solomon Islands (+677)</option> <option value="SO" data-prefix="+252">Somalia (+252)</option> <option value="ZA" data-prefix="+27">South Africa (+27)</option> <option value="GS" data-prefix="+500">South Georgia and the South Sandwich Islands (+500)</option> <option value="ES" data-prefix="+34">Spain (+34)</option> <option value="LK" data-prefix="+94">Sri Lanka (+94)</option> <option value="SD" data-prefix="+249">Sudan (+249)</option> <option value="SR" data-prefix="+597">Suriname (+597)</option> <option value="SJ" data-prefix="+47">Svalbard and Jan Mayen (+47)</option> <option value="SZ" data-prefix="+268">Swaziland (+268)</option> <option value="SE" data-prefix="+46">Sweden (+46)</option> <option value="CH" data-prefix="+41">Switzerland (+41)</option> <option value="SY" data-prefix="+963">Syria (+963)</option> <option value="TW" data-prefix="+886">Taiwan (+886)</option> <option value="TJ" data-prefix="+992">Tajikistan (+992)</option> <option value="TZ" data-prefix="+255">Tanzania (+255)</option> <option value="TH" data-prefix="+66">Thailand (+66)</option> <option value="TG" data-prefix="+228">Togo (+228)</option> <option value="TK" data-prefix="+690">Tokelau (+690)</option> <option value="TO" data-prefix="+676">Tonga (+676)</option> <option value="TT" data-prefix="+1-868">Trinidad and Tobago (+1-868)</option> <option value="TN" data-prefix="+216">Tunisia (+216)</option> <option value="TR" data-prefix="+90">Turkey (+90)</option> <option value="TM" data-prefix="+993">Turkmenistan (+993)</option> <option value="TC" data-prefix="+1-649">Turks and Caicos Islands (+1-649)</option> <option value="TV" data-prefix="+688">Tuvalu (+688)</option> <option value="UM" data-prefix="+1">U.S. Minor Outlying Islands (+1)</option> <option value="VI" data-prefix="+1-340">U.S. Virgin Islands (+1-340)</option> <option value="UG" data-prefix="+256">Uganda (+256)</option> <option value="UA" data-prefix="+380">Ukraine (+380)</option> <option value="AE" data-prefix="+971">United Arab Emirates (+971)</option> <option value="GB" data-prefix="+44">United Kingdom (+44)</option> <option value="US" data-prefix="+1">United States of America (+1)</option> <option value="UY" data-prefix="+598">Uruguay (+598)</option> <option value="UZ" data-prefix="+998">Uzbekistan (+998)</option> <option value="VU" data-prefix="+678">Vanuatu (+678)</option> <option value="VA" data-prefix="+379">Vatican City (+379)</option> <option value="VE" data-prefix="+58">Venezuela (+58)</option> <option value="VN" data-prefix="+84">Vietnam (+84)</option> <option value="WF" data-prefix="+681">Wallis and Futuna (+681)</option> <option value="EH" data-prefix="+212">Western Sahara (+212)</option> <option value="YE" data-prefix="+967">Yemen (+967)</option> <option value="ZM" data-prefix="+260">Zambia (+260)</option> <option value="ZW" data-prefix="+263">Zimbabwe (+263)</option> </select> <label class="form__item--label" placeholder="Prefisso nazionale *" id="country_code_label" for="country_code"></label> <div class="help-tip" style="z-index: 2;" id="help-tip6"> <p>Inserisci il prefisso internazionale del tuo Paese</p> </div> </div> <div class="form__item half"> <input class="form__item--input" type="text" name="tel" id="tel" value="" size="30" maxlength="80" required /> <label class="form__item--label" placeholder="Numero di telefono *" id="phone_label" for="tel"></label> <div class="help-tip" style="z-index: 1;" id="help-tip7"> <p>Inserisci il tuo numero di contatto</p> </div> </div> <div class="form__item half"> <input class="form__item--input" type="text" name="last_name" id="last_name" value="" size="30" maxlength="80" required /> <label class="form__item--label" placeholder="Cognome" id="last_name_label" for="last_name"></label> <div class="help-tip" style="z-index: 5;" id="help-tip3"> <p>Inserisci il tuo cognome</p> </div> </div> <div class="form__item half"> <input class="form__item--input" type="text" name="first_name" id="first_name" value="" size="30" maxlength="80" required /> <label class="form__item--label" placeholder="Nome*" id="first_name_label" for="first_name"></label> <div class="help-tip" style="z-index: 4;" id="help-tip4"> <p>Inserisci il tuo nome</p> </div> </div> <div class="form__item"> <input class="form__item--input" type="text" name="company" id="company" size="30" maxlength="255" required /> <label class="form__item--label" placeholder="Nome della struttura" id="company_label" for="company"></label> <div class="help-tip" style="z-index: 7;" id="help-tip1"> <p>Inserisci il nome della tua azienda</p> </div> </div> <div class="form__item"> <textarea class="form__item--input" name="00N200000025iL4" id="00N200000025iL4" form="salesforce-form"></textarea> <label class="form__item--label" placeholder="Avete qualche commento da condividere con noi?" id="comment_label" for="00N200000025iL4"></label> </div> <div class="form__item"> <input class="form__item--checkbox" id="00N1r00000JAd2D" name="00N1r00000JAd2D" type="checkbox" value="1" required /> <label class="checkbox-label" for="GDPR">Inoltrando questo modulo, accetto che le informazioni inserite possano essere utilizzate per i rapporti commerciali che possono risultarne.</label> </div> <div class="form__item last"> <input class="form__item--checkbox" id="00N1r00000Eud6A" name="00N1r00000Eud6A" type="checkbox" value="1" /> <label class="checkbox-label" for="00N1r00000Eud6A">Sì, tenetemi aggiornato su notizie, eventi ed offerte</label> </div> </div> <div class="form__content" data-type="case">  <input type="hidden" name="00N1r00000KTKr8" value="Other Topics">  <input type="hidden" name="00N1r00000KTKr6" value="None"> <input type="hidden" id="external" name="external" value="1" /> <input type=hidden name="origin" value="D-Edge Website"> <div class="form__item half"> <input class="form__item--input " type="text" name="name" id="name" value="" size="30" maxlength="80" required /> <label class="form__item--label" placeholder="Nome del contatto" id="name_label" for="name"></label> <div class="help-tip" style="z-index: 5;"> <p>Please enter the Contact name</p> </div> </div> <div class="form__item half"> <input class="form__item--input " type="email" name="email" id="email" value="" size="30" maxlength="255" required /> <label class="form__item--label" placeholder="Il tuo indirizzo e-mail *" id="email_label" for="email"></label> <div class="help-tip" style="z-index: 3;"> <p>Inserisci il tuo indirizzo email. Verifica di aver inserito il "@" nel tuo indirizzo email.</p> </div> </div> <div class="form__item half"> <select class="form__item--input " id="country_code" name="country_code" required> <option value="" disabled selected></option> <option value="AX" data-prefix="+358">Aland Islands (+358)</option> <option value="AL" data-prefix="+355">Albania (+355)</option> <option value="DZ" data-prefix="+213">Algeria (+213)</option> <option value="AS" data-prefix="+1-684">American Samoa (+1-684)</option> <option value="AD" data-prefix="+376">Andorra (+376)</option> <option value="AO" data-prefix="+244">Angola (+244)</option> <option value="AI" data-prefix="+1-264">Anguilla (+1-264)</option> <option value="AQ" data-prefix="+672">Antarctica (+672)</option> <option value="AG" data-prefix="+1-268">Antigua and Barbuda (+1-268)</option> <option value="AR" data-prefix="+54">Argentina (+54)</option> <option value="AM" data-prefix="+374">Armenia (+374)</option> <option value="AW" data-prefix="+297">Aruba (+297)</option> <option value="AU" data-prefix="+61">Australia (+61)</option> <option value="AT" data-prefix="+43">Austria (+43)</option> <option value="AZ" data-prefix="+994">Azerbaijan (+994)</option> <option value="BS" data-prefix="+1-242">Bahamas (+1-242)</option> <option value="BH" data-prefix="+973">Bahrain (+973)</option> <option value="BD" data-prefix="+880">Bangladesh (+880)</option> <option value="BB" data-prefix="+1-246">Barbados (+1-246)</option> <option value="BY" data-prefix="+375">Belarus (+375)</option> <option value="BE" data-prefix="+32">Belgium (+32)</option> <option value="BZ" data-prefix="+501">Belize (+501)</option> <option value="BJ" data-prefix="+229">Benin (+229)</option> <option value="BM" data-prefix="+1-441">Bermuda (+1-441)</option> <option value="BT" data-prefix="+975">Bhutan (+975)</option> <option value="BO" data-prefix="+591">Bolivia (+591)</option> <option value="BQ" data-prefix="+599">Bonaire, Saint Eustatius, and Saba (+599)</option> <option value="BA" data-prefix="+387">Bosnia and Herzegovina (+387)</option> <option value="BW" data-prefix="+267">Botswana (+267)</option> <option value="BV" data-prefix="+?55">Bouvet Island (+?55)</option> <option value="BR" data-prefix="+55">Brazil (+55)</option> <option value="IO" data-prefix="+246">British Indian Ocean Territory (+246)</option> <option value="VG" data-prefix="+1-284">British Virgin Islands (+1-284)</option> <option value="BN" data-prefix="+673">Brunei (+673)</option> <option value="BG" data-prefix="+359">Bulgaria (+359)</option> <option value="BF" data-prefix="+226">Burkina Faso (+226)</option> <option value="BI" data-prefix="+257">Burundi (+257)</option> <option value="KH" data-prefix="+855">Cambodia (+855)</option> <option value="CM" data-prefix="+237">Cameroon (+237)</option> <option value="CA" data-prefix="+1">Canada (+1)</option> <option value="CV" data-prefix="+238">Cape Verde (+238)</option> <option value="KY" data-prefix="+1-345">Cayman Islands (+1-345)</option> <option value="CF" data-prefix="+236">Central African Republic (+236)</option> <option value="TD" data-prefix="+235">Chad (+235)</option> <option value="CL" data-prefix="+56">Chile (+56)</option> <option value="CN" data-prefix="+86">China (+86)</option> <option value="CX" data-prefix="+61">Christmas Island (+61)</option> <option value="CC" data-prefix="+61">Cocos [Keeling] Islands (+61)</option> <option value="CO" data-prefix="+57">Colombia (+57)</option> <option value="KM" data-prefix="+269">Comoros (+269)</option> <option value="CK" data-prefix="+682">Cook Islands (+682)</option> <option value="CR" data-prefix="+506">Costa Rica (+506)</option> <option value="HR" data-prefix="+385">Croatia (+385)</option> <option value="CU" data-prefix="+53">Cuba (+53)</option> <option value="CW" data-prefix="+599">Curaçao (+599)</option> <option value="CY" data-prefix="+357">Cyprus (+357)</option> <option value="CZ" data-prefix="+420">Czechia (+420)</option> <option value="CD" data-prefix="+243">Democratic Republic of the Congo (+243)</option> <option value="DK" data-prefix="+45">Denmark (+45)</option> <option value="DJ" data-prefix="+253">Djibouti (+253)</option> <option value="DM" data-prefix="+1-767">Dominica (+1-767)</option> <option value="DO" data-prefix="+1-809">Dominican Republic (+1-809)</option> <option value="TL" data-prefix="+670">East Timor (+670)</option> <option value="EC" data-prefix="+593">Ecuador (+593)</option> <option value="EG" data-prefix="+20">Egypt (+20)</option> <option value="SV" data-prefix="+503">El Salvador (+503)</option> <option value="GQ" data-prefix="+240">Equatorial Guinea (+240)</option> <option value="ER" data-prefix="+291">Eritrea (+291)</option> <option value="EE" data-prefix="+372">Estonia (+372)</option> <option value="ET" data-prefix="+251">Ethiopia (+251)</option> <option value="FK" data-prefix="+500">Falkland Islands (+500)</option> <option value="FO" data-prefix="+298">Faroe Islands (+298)</option> <option value="FJ" data-prefix="+679">Fiji (+679)</option> <option value="FI" data-prefix="+358">Finland (+358)</option> <option value="FR" data-prefix="+33">France (+33)</option> <option value="GF" data-prefix="+594">French Guiana (+594)</option> <option value="PF" data-prefix="+689">French Polynesia (+689)</option> <option value="TF" data-prefix="+262">French Southern Territories (+262)</option> <option value="GA" data-prefix="+241">Gabon (+241)</option> <option value="GM" data-prefix="+220">Gambia (+220)</option> <option value="GE" data-prefix="+995">Georgia (+995)</option> <option value="DE" data-prefix="+49">Germany (+49)</option> <option value="GH" data-prefix="+233">Ghana (+233)</option> <option value="GI" data-prefix="+350">Gibraltar (+350)</option> <option value="GR" data-prefix="+30">Greece (+30)</option> <option value="GL" data-prefix="+299">Greenland (+299)</option> <option value="GD" data-prefix="+1-473 ">Grenada (+1-473 )</option> <option value="GP" data-prefix="+590">Guadeloupe (+590)</option> <option value="GU" data-prefix="+1-671 ">Guam (+1-671 )</option> <option value="GT" data-prefix="+502">Guatemala (+502)</option> <option value="GG" data-prefix="+44-1481">Guernsey (+44-1481)</option> <option value="GN" data-prefix="+224">Guinea (+224)</option> <option value="GW" data-prefix="+245">Guinea-Bissau (+245)</option> <option value="GY" data-prefix="+592">Guyana (+592)</option> <option value="HT" data-prefix="+509">Haiti (+509)</option> <option value="JO" data-prefix="+962">Hashemite Kingdom of Jordan (+962)</option> <option value="HM" data-prefix="+672">Heard Island and McDonald Islands (+672)</option> <option value="HN" data-prefix="+504">Honduras (+504)</option> <option value="HK" data-prefix="+852">Hong Kong (+852)</option> <option value="HU" data-prefix="+36">Hungary (+36)</option> <option value="IS" data-prefix="+354">Iceland (+354)</option> <option value="IN" data-prefix="+91">India (+91)</option> <option value="ID" data-prefix="+62">Indonesia (+62)</option> <option value="IR" data-prefix="+98">Iran (+98)</option> <option value="IQ" data-prefix="+964">Iraq (+964)</option> <option value="IE" data-prefix="+353">Ireland (+353)</option> <option value="IM" data-prefix="+44-1624 ">Isle of Man (+44-1624 )</option> <option value="IL" data-prefix="+972">Israel (+972)</option> <option value="IT" data-prefix="+39">Italy (+39)</option> <option value="CI" data-prefix="+225">Ivory Coast (+225)</option> <option value="JM" data-prefix="+1-876">Jamaica (+1-876)</option> <option value="JP" data-prefix="+81">Japan (+81)</option> <option value="JE" data-prefix="+44-1534">Jersey (+44-1534)</option> <option value="KZ" data-prefix="+7">Kazakhstan (+7)</option> <option value="KE" data-prefix="+254">Kenya (+254)</option> <option value="KI" data-prefix="+686">Kiribati (+686)</option> <option value="XK" data-prefix="+383">Kosovo (+383)</option> <option value="KW" data-prefix="+965">Kuwait (+965)</option> <option value="KG" data-prefix="+996">Kyrgyzstan (+996)</option> <option value="LA" data-prefix="+856">Laos (+856)</option> <option value="LV" data-prefix="+371">Latvia (+371)</option> <option value="LB" data-prefix="+961">Lebanon (+961)</option> <option value="LS" data-prefix="+266">Lesotho (+266)</option> <option value="LR" data-prefix="+231">Liberia (+231)</option> <option value="LY" data-prefix="+218">Libya (+218)</option> <option value="LI" data-prefix="+423">Liechtenstein (+423)</option> <option value="LT" data-prefix="+370">Lithuania (+370)</option> <option value="LU" data-prefix="+352">Luxembourg (+352)</option> <option value="MO" data-prefix="+853">Macao (+853)</option> <option value="MK" data-prefix="+389">Macedonia (+389)</option> <option value="MG" data-prefix="+261">Madagascar (+261)</option> <option value="MW" data-prefix="+265">Malawi (+265)</option> <option value="MY" data-prefix="+60">Malaysia (+60)</option> <option value="MV" data-prefix="+960">Maldives (+960)</option> <option value="ML" data-prefix="+223">Mali (+223)</option> <option value="MT" data-prefix="+356">Malta (+356)</option> <option value="MH" data-prefix="+692">Marshall Islands (+692)</option> <option value="MQ" data-prefix="+596">Martinique (+596)</option> <option value="MR" data-prefix="+222">Mauritania (+222)</option> <option value="MU" data-prefix="+230">Mauritius (+230)</option> <option value="YT" data-prefix="+262">Mayotte (+262)</option> <option value="MX" data-prefix="+52">Mexico (+52)</option> <option value="FM" data-prefix="+691">Micronesia (+691)</option> <option value="MC" data-prefix="+377">Monaco (+377)</option> <option value="MN" data-prefix="+976">Mongolia (+976)</option> <option value="ME" data-prefix="+382">Montenegro (+382)</option> <option value="MS" data-prefix="+1-664">Montserrat (+1-664)</option> <option value="MA" data-prefix="+212">Morocco (+212)</option> <option value="MZ" data-prefix="+258">Mozambique (+258)</option> <option value="MM" data-prefix="+95">Myanmar [Burma] (+95)</option> <option value="NA" data-prefix="+264">Namibia (+264)</option> <option value="NR" data-prefix="+674">Nauru (+674)</option> <option value="NP" data-prefix="+977">Nepal (+977)</option> <option value="NL" data-prefix="+31">Netherlands (+31)</option> <option value="AN" data-prefix="+599">Netherlands Antilles (+599)</option> <option value="NC" data-prefix="+687">New Caledonia (+687)</option> <option value="NZ" data-prefix="+64">New Zealand (+64)</option> <option value="NI" data-prefix="+505">Nicaragua (+505)</option> <option value="NE" data-prefix="+227">Niger (+227)</option> <option value="NG" data-prefix="+234">Nigeria (+234)</option> <option value="NU" data-prefix="+683">Niue (+683)</option> <option value="NF" data-prefix="+672">Norfolk Island (+672)</option> <option value="MP" data-prefix="+850">North Korea (+850)</option> <option value="KP" data-prefix="+1-670">Northern Mariana Islands (+1-670)</option> <option value="NO" data-prefix="+47">Norway (+47)</option> <option value="OM" data-prefix="+968">Oman (+968)</option> <option value="PK" data-prefix="+92">Pakistan (+92)</option> <option value="PW" data-prefix="+680">Palau (+680)</option> <option value="PS" data-prefix="+970">Palestine (+970)</option> <option value="PA" data-prefix="+507">Panama (+507)</option> <option value="PG" data-prefix="+675">Papua New Guinea (+675)</option> <option value="PY" data-prefix="+595">Paraguay (+595)</option> <option value="PE" data-prefix="+51">Peru (+51)</option> <option value="PH" data-prefix="+63">Philippines (+63)</option> <option value="PN" data-prefix="+64">Pitcairn Islands (+64)</option> <option value="PL" data-prefix="+48">Poland (+48)</option> <option value="PT" data-prefix="+351">Portugal (+351)</option> <option value="PR" data-prefix="+1787">Puerto Rico (+1787)</option> <option value="QA" data-prefix="+974">Qatar (+974)</option> <option value="KR" data-prefix="+82">Republic of Korea (+82)</option> <option value="MD" data-prefix="+373">Republic of Moldova (+373)</option> <option value="SS" data-prefix="+211">Republic of South Sudan (+211)</option> <option value="CG" data-prefix="+242">Republic of the Congo (+242)</option> <option value="RE" data-prefix="+262">Réunion (+262)</option> <option value="RO" data-prefix="+40">Romania (+40)</option> <option value="RU" data-prefix="+7">Russia (+7)</option> <option value="RW" data-prefix="+250">Rwanda (+250)</option> <option value="BL" data-prefix="+590">Saint Barthélemy (+590)</option> <option value="SH" data-prefix="+290">Saint Helena (+290)</option> <option value="KN" data-prefix="+1-869">Saint Kitts and Nevis (+1-869)</option> <option value="LC" data-prefix="+1-758">Saint Lucia (+1-758)</option> <option value="MF" data-prefix="+590">Saint Martin (+590)</option> <option value="PM" data-prefix="+508">Saint Pierre and Miquelon (+508)</option> <option value="VC" data-prefix="+1-784">Saint Vincent and the Grenadines (+1-784)</option> <option value="WS" data-prefix="+685">Samoa (+685)</option> <option value="SM" data-prefix="+378">San Marino (+378)</option> <option value="ST" data-prefix="+239">São Tomé and Príncipe (+239)</option> <option value="SA" data-prefix="+966">Saudi Arabia (+966)</option> <option value="SN" data-prefix="+221">Senegal (+221)</option> <option value="RS" data-prefix="+381">Serbia (+381)</option> <option value="RM" data-prefix="+381">Serbia and Montenegro (+381)</option> <option value="SC" data-prefix="+248">Seychelles (+248)</option> <option value="SL" data-prefix="+232">Sierra Leone (+232)</option> <option value="SG" data-prefix="+65">Singapore (+65)</option> <option value="SX" data-prefix="+1-721">Sint Maarten (+1-721)</option> <option value="SK" data-prefix="+421">Slovak Republic (+421)</option> <option value="SI" data-prefix="+386">Slovenia (+386)</option> <option value="SB" data-prefix="+677">Solomon Islands (+677)</option> <option value="SO" data-prefix="+252">Somalia (+252)</option> <option value="ZA" data-prefix="+27">South Africa (+27)</option> <option value="GS" data-prefix="+500">South Georgia and the South Sandwich Islands (+500)</option> <option value="ES" data-prefix="+34">Spain (+34)</option> <option value="LK" data-prefix="+94">Sri Lanka (+94)</option> <option value="SD" data-prefix="+249">Sudan (+249)</option> <option value="SR" data-prefix="+597">Suriname (+597)</option> <option value="SJ" data-prefix="+47">Svalbard and Jan Mayen (+47)</option> <option value="SZ" data-prefix="+268">Swaziland (+268)</option> <option value="SE" data-prefix="+46">Sweden (+46)</option> <option value="CH" data-prefix="+41">Switzerland (+41)</option> <option value="SY" data-prefix="+963">Syria (+963)</option> <option value="TW" data-prefix="+886">Taiwan (+886)</option> <option value="TJ" data-prefix="+992">Tajikistan (+992)</option> <option value="TZ" data-prefix="+255">Tanzania (+255)</option> <option value="TH" data-prefix="+66">Thailand (+66)</option> <option value="TG" data-prefix="+228">Togo (+228)</option> <option value="TK" data-prefix="+690">Tokelau (+690)</option> <option value="TO" data-prefix="+676">Tonga (+676)</option> <option value="TT" data-prefix="+1-868">Trinidad and Tobago (+1-868)</option> <option value="TN" data-prefix="+216">Tunisia (+216)</option> <option value="TR" data-prefix="+90">Turkey (+90)</option> <option value="TM" data-prefix="+993">Turkmenistan (+993)</option> <option value="TC" data-prefix="+1-649">Turks and Caicos Islands (+1-649)</option> <option value="TV" data-prefix="+688">Tuvalu (+688)</option> <option value="UM" data-prefix="+1">U.S. Minor Outlying Islands (+1)</option> <option value="VI" data-prefix="+1-340">U.S. Virgin Islands (+1-340)</option> <option value="UG" data-prefix="+256">Uganda (+256)</option> <option value="UA" data-prefix="+380">Ukraine (+380)</option> <option value="AE" data-prefix="+971">United Arab Emirates (+971)</option> <option value="GB" data-prefix="+44">United Kingdom (+44)</option> <option value="US" data-prefix="+1">United States of America (+1)</option> <option value="UY" data-prefix="+598">Uruguay (+598)</option> <option value="UZ" data-prefix="+998">Uzbekistan (+998)</option> <option value="VU" data-prefix="+678">Vanuatu (+678)</option> <option value="VA" data-prefix="+379">Vatican City (+379)</option> <option value="VE" data-prefix="+58">Venezuela (+58)</option> <option value="VN" data-prefix="+84">Vietnam (+84)</option> <option value="WF" data-prefix="+681">Wallis and Futuna (+681)</option> <option value="EH" data-prefix="+212">Western Sahara (+212)</option> <option value="YE" data-prefix="+967">Yemen (+967)</option> <option value="ZM" data-prefix="+260">Zambia (+260)</option> <option value="ZW" data-prefix="+263">Zimbabwe (+263)</option> </select> <label class="form__item--label" placeholder="Prefisso nazionale *" id="country_code_label" for="country_code"></label> <div class="help-tip" style="z-index: 2;"> <p>Inserisci il prefisso internazionale del tuo Paese</p> </div> </div> <div class="form__item half"> 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class="social__link" target="_blank" data-copy-link="true" data-custom-tooltip="L'URL è stato copiato negli appunti"> <span class="list-social__icon share_link"></span> </a> </li> </ul> </div> <div class="block news__header "> <div class="container"> <div class="block__header"> <div class="news__header--term"> <a style=" background-color:#00d7b0;" href="https://www.d-edge.com/it/category/notizie/" title="Notizie">Notizie</a> </div> <h1 class="news__header--title block__title"> Consulenza di esperti su strategie e risorse SEO per hotel indipendenti e catene regionali </h1> <div class="news__header--date"> Pubblicato su <strong> 20 Novembre 2023 </strong> </div> </div> <div class="news__header--content"><p style="text-align: center;"><span style="font-weight: 400;">Per i professionisti del marketing alberghiero, la SEO può costituire un mistero e fonte di ansia. </span><span style="font-weight: 400;">Come puoi scalare i ranking? Quali parole chiave dovresti scegliere come target? </span></p> <p style="text-align: center;"><span style="font-weight: 400;">Per rispondere a queste e altre domande, D-EDGE si è rivolta al nostro Chief Digital Agency Officer, Jean-Dominique Brivet. Già direttore associato di Equaero, </span><a href="https://www.d-edge.com/it/d-edge-rafforza-la-propria-offerta-di-digital-marketing-agli-albergatori-con-lacquisizione-di-equaero/" target="_blank" rel="noopener"><span style="font-weight: 400;">acquisita da D-EDGE nel 2022,</span></a><span style="font-weight: 400;">Brivet ha oltre 20 anni di esperienza nel marketing digitale, con una specializzazione nella strategia SEO. </span></p> </div> </div> </div> <div class="block block-column block-white column_2 " > <div class="container container-flex"> <div class="block__header"> <h2 class="block__title ">Perché la SEO è così importante per gli hotel?</h2> </div> </div> <div class="container container-flex"> <div class="block__item one_half block__item--context" > <p><span style="font-weight: 400;">La SEO (Search Engine Optimisation, ottimizzazione per i motori di ricerca) è una componente fondamentale di una strategia di marketing digitale completa per qualsiasi hotel che desideri aumentare il traffico qualificato del sito web, le prenotazioni e i ricavi. E Google Search è una delle piattaforme più efficaci per farlo. </span></p> <p><span style="font-weight: 400;">Se guardi i risultati di una ricerca su Google, noterai che molto spazio è occupato dagli annunci a pagamento. Tuttavia, con una buona SEO, dovresti essere in grado di generare fino al 40% circa del traffico del tuo sito web da “clic organici” (non pagati), che è un tasso raggiunto dagli hotel migliori della categoria. Ciò può rappresentare un volume di traffico enorme. E le classifiche di Google tendono ad essere abbastanza stabili. Se raggiungi un posizionamento elevato, dovresti essere in grado di mantenerlo per un periodo compreso tra sei mesi e due anni, se non di più, a patto che tu non commetta errori gravi per i quali è prevista una penalizzazione. </span></p> <p><span style="font-weight: 400;">Pertanto, i costi per attrarre traffico organico sono relativamente bassi e il valore è molto elevato. Tra tutte le attività di marketing digitale, la SEO può generare un ritorno sull’investimento più elevato.</span></p> </div> <div class="block__item block__item--img" > <img class="item-img image-contain" data-src="https://www.d-edge.com/wp-content/uploads/2023/10/Paid-VS-Organic-4.png"></img> </div> </div> </div> <div class="block block-column block-white column_1 " d_edge-animation> <div class="container container-flex"> <div class="block__header"> <h2 class="block__title ">Ci sono altri importanti motori di ricerca oltre a Google? </h2> </div> </div> <div class="container container-flex"> <div class="block__item block__item--context" data-animated> <p><span style="font-weight: 400;">Google detiene tra l’80 e il 90% della quota di mercato della ricerca in tutto il mondo, ad eccezione del Giappone, dove è importante anche Yahoo! e in Cina, dove Google non è presente nella ricerca. Microsoft Bing detiene circa il 3% della quota globale. Comunque, entrambi i motori di ricerca funzionano in modo molto simile, quindi quello che fai per Google è generalmente applicabile anche a Bing. </span></p> </div> </div> </div> <div class="block block-column block-white column_1 " d_edge-animation> <div class="container container-flex"> <div class="block__header"> <h2 class="block__title ">Quanto è facile scalare le classifiche di Google?</h2> </div> </div> <div class="container container-flex"> <div class="block__item block__item--context" data-animated> <p><span style="font-weight: 400;">Se stai adottando una buona strategia SEO – e ciò significa gestire una combinazione di ottimizzazione on-page, off-page e tecnica, che spiegherò a breve – dovrebbero</span><span style="font-weight: 400;">volerci dai sei mesi a un anno per iniziare a vedere risultati significativi. Ma dipende dalla tua strategia generale e da cosa vuoi ottenere in termini di posizionamento e ranking. Ci vuole tempo e impegno e devi essere realistico. </span></p> <p><span style="font-weight: 400;">Facciamo un esempio. Se gestisco un hotel indipendente a Sydney, ho quasi zero possibilità di apparire tra i primi dieci risultati organici per le query “hotel Sydney” su Google. La concorrenza per i termini di ricerca più popolari è enorme, e gli hotel indipendenti devono affrontare potenti concorrenti SEO con pagine e pagine di contenuti estremamente rilevanti, dalle OTA alle catene di hotel alle guide delle città locali. Trattandosi di un hotel indipendente, il mio sito web non è abbastanza rilevante per superarli nei ranking. </span></p> <p><span style="font-weight: 400;">Ma potrei essere in grado di posizionarmi in alto nelle query di secondo livello</span><span style="font-weight: 400;">—</span><span style="font-weight: 400;">o “query a coda lunga”</span><span style="font-weight: 400;">—</span><span style="font-weight: 400;">come “Hotel 3 stelle a Sydney vicino all’Opera House”. Ciò genererà meno traffico, ma il traffico sarà più qualificato. Oppure, se gestisco una catena di dieci hotel a 3 stelle a Sydney, posso potenzialmente raggiungere la top ten delle classifiche per le query “hotel a 3 stelle Sydney”. E un hotel indipendente in una piccola città, dove c’è meno concorrenza per il posizionamento, può aspirare a posizionarsi in alto per le query di ricerca più frequenti. </span></p> </div> </div> </div> <div class="block block-column block-white column_1 " d_edge-animation> <div class="container container-flex"> <div class="block__header"> <h2 class="block__title ">Come possono gli hotel posizionarsi più in alto su Google?</h2> </div> </div> <div class="container container-flex"> <div class="block__item block__item--context" data-animated> <p><span style="font-weight: 400;">Diamo un’occhiata agli aspetti tecnici del posizionamento dei siti su Google. Innanzitutto, devi assicurarti che Google possa eseguire la scansione del tuo sito web e scoprire tutte le tue pagine. Se non può accedere alle pagine, non le indicizzerà e non saranno ricercabili. </span></p> <p><span style="font-weight: 400;">Ciò premesso, ci sono due principali fattori di ranking su cui concentrarsi. Infatti, l’algoritmo di Google considera centinaia di fattori per determinare il ranking, ma questi sono due dei più importanti:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Il contenuto.</b><span style="font-weight: 400;"> Più contenuti pubblichi sul tuo sito web, maggiori saranno le tue possibilità di posizionarti in alto nei risultati di ricerca. Ma il contenuto deve essere di alta qualità, unico e rilevante per gli utenti. Se è rilevante per gli utenti, sarà rilevante anche per Google.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Popolarità.</b><span style="font-weight: 400;"> La popolarità è misurata, in parte, dal numero di collegamenti al tuo sito e dalla loro qualità. Per posizionarsi più in alto, gli hotel hanno bisogno di una strategia di link esterni che miri ad ottenere link da siti web ufficiali e ad alto traffico, come l’ente turistico locale, blog sulla meta, e via dicendo.</span></li> </ul> </div> </div> </div> <div class="block block-column block-white column_1 " d_edge-animation> <div class="container container-flex"> <div class="block__header"> <h2 class="block__title ">Come possono gli hotel scegliere le parole chiave giuste da targetizzare?</h2> </div> </div> <div class="container container-flex"> <div class="block__item block__item--context" data-animated> <p><span style="font-weight: 400;">Sii pragmatico. La scelta delle parole chiave dovrebbe essere basate su una combinazione di </span><b>intento di ricerca</b><span style="font-weight: 400;">, </span><b>comportamento</b><span style="font-weight: 400;">e </span><b>contesto</b><span style="font-weight: 400;">, così come </span><b>posizionamento del brand</b><span style="font-weight: 400;">. Scegli come target una frase chiave principale e alcune frasi secondarie. Scopri cosa stanno facendo i tuoi concorrenti e poi fallo meglio. Cerca query meno comuni ma più pertinenti alla tua struttura, come “boutique hotel a Montmartre”, perché molte persone digitano le query utilizzando questo tipo di parole chiave. </span></p> <p><span style="font-weight: 400;">Identifica le caratteristiche che distinguono la tua proprietà dalle altre presenti nella zona. Puoi, ad esempio, vedere cosa dicono gli ospiti dei tuoi hotel nelle loro recensioni, oppure puoi rispondere alle seguenti domande: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Dov’è il tuo albergo? </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Che tipo di albergo è? 3 stelle, 4 stelle, boutique o altro?</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A che tipo di viaggiatori ti rivolgi? Giovani, famiglie, coppie, viaggiatori singoli, viaggiatori d’affari o altre tipologie di viaggiatori?</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Quali servizi speciali offrite? Un ristorante, un bar, sale riunioni, una piscina, una spa o qualcos’altro? </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Quali altre caratteristiche e servizi distintivi offrite? Ad esempio, animali ammessi, adatto ai bambini, accessibile alle persone con disabilità, ecologico, ecc. </span></li> </ul> </div> </div> </div> <div class="block block-column block-white column_2 no_padding_top " > <div class="container container-flex"> <div class="block__item two_third block__item--context" > <p>Dopo aver selezionato le parole chiave, includile nelle pagine Web in modo appropriato nelle seguenti aree:</p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">URL della pagina</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Title tag</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Tag meta descrizione</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Tag H1 (heading principale)</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Tag Hn: H2, H3, H4, H5, H6 (subheading)</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Tag alt (image alt text)</span></li> </ul> <p><span style="font-weight: 400;">Ma non esagerare. Se ripeti una frase chiave più di tre o quattro volte su una pagina, Google potrebbe pensare che tu stia adottando la tecnica del “keyword stuffing” e penalizzare il tuo sito. </span></p> </div> <div class="block__item one_third block__item--img" > <img class="item-img image-contain" data-src="https://www.d-edge.com/wp-content/uploads/2023/10/SEO-tags.png"></img> </div> </div> </div> <div class="block block-column block-white column_1 " d_edge-animation> <div class="container container-flex"> <div class="block__header"> <h2 class="block__title ">Quali sono alcuni degli errori in termini di SEO che vedi sui siti web degli hotel?</h2> </div> </div> <div class="container container-flex"> <div class="block__item block__item--context" data-animated> <p><span style="font-weight: 400;">Ecco alcuni degli errori comuni che vediamo:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Siti web appariscenti.</b><span style="font-weight: 400;"> A molti hotel piace avere siti web appariscenti e Google non è in grado di eseguire la scansione dei loro contenuti. Come detto, se Google non può accedere ai tuoi contenuti, non entrerai nel ranking. Noi di D-EDGE ci assicuriamo che i siti web che creiamo e gestiamo siano pienamente conformi alle linee guida di Google.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Contenuto testuale insufficiente.</b><span style="font-weight: 400;"> Agli hotel piace mostrare bellissime immagini di camere, piscina, spa e così via, ma se vuoi apparire su Google, devi scrivere anche contenuti testuali efficaci. Il contenuto è davvero il “re della SEO”. Ma per farlo bene ci vuole impegno, know-how e denaro. </span></li> <li style="font-weight: 400;" aria-level="1"><b>Informazioni fuorvianti.</b><span style="font-weight: 400;"> Anche il contenuto del sito web deve essere accurato. Abbiamo visto pubblicizzare hotel situati vicino agli Champs-Élysées, ma che, in realtà si, trovano a Bastille, a mezz’ora di metropolitana! Google privilegia i siti web con contenuti di alta qualità, accurati e utili. </span></li> <li style="font-weight: 400;" aria-level="1"><b>Video con riproduzione automatica.</b><span style="font-weight: 400;"> A volte gli hotel pubblicano un video sulla home page senza contenuto testuale perché tutte le informazioni sono nel video. Come potrà mai entrare nel ranking? E impiega anche troppo tempo per caricarsi. Google considera anche la velocità del sito e la user experience. Se troppi visitatori abbandonano, il tuo posizionamento potrebbe peggiorare. Puoi conservare il video, ma senza riproduzione automatica, e aggiungere una breve descrizione dell’hotel dietro al video. </span></li> <li style="font-weight: 400;" aria-level="1"><b>Contenuti fuori tema.</b><span style="font-weight: 400;"> Il contenuto del sito web dell’hotel a volte si allontana troppo dalla strategia SEO principale. Ad esempio, un hotel scrive post di blog su una mostra locale o su una mostra d’arte, sperando di apparire nei risultati di ricerca correlati. Ma probabilmente non lo farà, quindi non è rilevante per la SEO.</span></li> </ul> </div> </div> </div> <div class="block block-column block-white column_1 " d_edge-animation> <div class="container container-flex"> <div class="block__header"> <h2 class="block__title ">Questo significa forse che gli obiettivi SEO sono diversi dagli obiettivi di conversione?</h2> </div> </div> <div class="container container-flex"> <div class="block__item block__item--context" data-animated> <p><span style="font-weight: 400;">Per certi aspetti sì. La SEO è una questione di compromessi. Bisogna scendere a compromessi tanto sulla parte tecnica, quanto su quella che riguarda i contenuti. Non puoi creare un sito Web esclusivamente per la SEO e non puoi creare un sito Web esclusivamente per promuovere un brand. La domanda è: qual è un buon equilibrio tra i due? Per avere una possibilità di successo, devi cercare di soddisfare tutte queste esigenze e spingere il più possibile la SEO. Allo stesso tempo, devi includere sul tuo sito elementi che aiutino a convertire i visitatori in prenotazioni, come foto e descrizioni delle camere, offerte speciali e la garanzia della migliore tariffa. </span></p> <p><span style="font-weight: 400;">Ecco perché, per quanto riguarda la tua performance online, è importante adottare un approccio globale: perché tutto è connesso. Questo è ciò che facciamo noi di D-EDGE: offriamo un approccio olistico in termini di media digitali.</span></p> </div> </div> </div>  <section class="block block-testimonial "> <div class="inner" d_edge-animation> <div class="block-testimonial__photo" data-bg-src="https://www.d-edge.com/wp-content/uploads/2023/10/Jean-Dominique-Brivet.png" ></div> <div class="container"> <div class="block-testimonial__context"> <h2 class="block__title" data-animated> </h2> <div class="block__desc" data-animated> <p>Per quanto riguarda la tua performance online, è importante adottare un approccio globale, perché tutto è connesso. Noi di D-EDGE […] offriamo un approccio olistico in termini di media digitali.</p> </div> <div class="block__author" data-animated> <p class="text-author-name">Jean-Dominique Brivet</p> <p class="text-role-title">Chief Digital Agency Officer</p> <p class="text-hotel-title">D-EDGE</p> </div> </div> </div> </div> </section> <div class="block block-column block-white column_1 " d_edge-animation> <div class="container container-flex"> <div class="block__header"> <h2 class="block__title ">Gli hotel dovrebbero disporre di una strategia SEO separata per i dispositivi mobili?</h2> </div> </div> <div class="container container-flex"> <div class="block__item block__item--context" data-animated> <p><span style="font-weight: 400;">Il crawler di Google è mobile-first ormai da tre anni. Per lo più esegue la scansione solo della versione mobile dei siti Web perché tra l’80 e l’85% del traffico business-to-consumer (B-to-C) in tutto il mondo è su mobile. Quindi, per il tuo sito web e la tua strategia SEO, dovresti pensare in termini di “mobile first”. Noi di D-EDGE, ad esempio, non separiamo le strategie desktop e mobile, ma applichiamo la strategia mobile a entrambi. </span></p> <p><span style="font-weight: 400;">Poiché lo schermo degli smartphone è piccolo, è necessario dare la priorità alle funzionalità e ai contenuti che le persone cercano di più quando visitano il sito web di un hotel. La prima priorità è il pulsante di prenotazione. Poi hai bisogno di foto, con contenuti di testo nascosti dietro la parte visibile, che solo i crawler possono leggere, o dietro un pulsante “Mostra altro” in modo che non occupi troppo spazio. È importante anche garantire che Google possa seguire facilmente il menu del tuo cellulare. </span></p> </div> </div> </div> <div class="block block-column block-white column_1 " d_edge-animation> <div class="container container-flex"> <div class="block__header"> <h2 class="block__title ">Quali strumenti consigliate per gestire la SEO? </h2> </div> </div> <div class="container container-flex"> <div class="block__item block__item--context" data-animated> <p><span style="font-weight: 400;">Ecco alcuni dei miei preferiti:</span></p> <p><b>Google Keyword Planner.</b><span style="font-weight: 400;"> Questo strumento gratuito ti aiuta a ricercare parole chiave e a visualizzare le stime del volume di ricerche che ricevono. Ma se non sei un “big buyer” di Google Ads, non ti fornirà informazioni precise. Noi di D-EDGE, in quanto big buyer di parole chiave, possiamo accedere ad una maggior quantità di dati.</span></p> <p><b>Google Analytics</b><span style="font-weight: 400;">. Questo strumento tiene traccia e segnala il traffico del sito web. Può fornire numerose informazioni su chi visita il tuo sito, come ti ha trovato e cosa fa mentre si trova lì. </span></p> <p><b>Un Content Management System</b><span style="font-weight: 400;">. Questo software ti aiuterà a creare contenuti del sito web e a gestire le pagine per garantire che siano facili da ricercare. Esistono numerosi CMS tra cui scegliere. Alcuni dei più popolari includono WordPress.org, Wix e Joomla. </span></p> <p><b>SEO Spider Screaming Frog. </b><span style="font-weight: 400;">Questo è un crawler di siti web che controllerà il tuo sito per verificare l’eventuale presenza di problemi a livello di SEO. Ti aiuterà a verificare che il tuo sito web sia conforme alle linee guida di Google e, in caso contrario, ti indicherà cosa deve essere modificato. </span></p> <p><b>Semrush.</b><span style="font-weight: 400;"> Questo è uno strumento per condurre ricerche di parole chiave, analisi della concorrenza e ottimizzazione di Google Ads. Funziona meglio per i gruppi di hotel con un volume di ricerca elevato.</span></p> <p><b>Yoast</b><span style="font-weight: 400;">. Questo è un plug-in per WordPress che analizza il contenuto della pagina e ti aiuta a ottimizzare il contenuto e le parole chiave del tuo sito. </span></p> <p><b>Majestic</b><span style="font-weight: 400;">. Questo strumento è specializzato nell’analisi dei backlink per aiutarti a scoprire chi si collega al tuo sito web.</span></p> <p><b>Xenu.</b><span style="font-weight: 400;"> Questo strumento controlla i siti Web alla ricerca di link non funzionanti. </span></p> </div> </div> </div> <div class="block block-column block-white column_1 " d_edge-animation> <div class="container container-flex"> <div class="block__header"> <h2 class="block__title ">Google Analytics è diventato estremamente complesso. Esiste un'alternativa?</h2> </div> </div> <div class="container container-flex"> <div class="block__item block__item--context" data-animated> <p><span style="font-weight: 400;">Con la nuova versione di Google Analytics, GA4, se non sei un esperto, probabilmente non saprai da che parte girarti. Il nostro consiglio – e questo è un nuovo servizio che D-EDGE sta lanciando – è quello di creare una dashboard in Looker Studio di Google. Qui puoi riepilogare e monitorare facilmente i dati chiave del sito web, inclusi traffico, fonti, dati demografici, rendimento di Google Ads e altro ancora, senza doverli cercare in Google Analytics.</span></p> </div> </div> </div> <div class="block block-column block-white column_1 " d_edge-animation> <div class="container container-flex"> <div class="block__header"> <h2 class="block__title ">Gli hotel possono fare SEO da soli o hanno bisogno di un’agenzia digitale?</h2> </div> </div> <div class="container container-flex"> <div class="block__item block__item--context" data-animated> <p><span style="font-weight: 400;">Dipende. Se l’hotel dispone di personale molto esperto di SEO, è possibile gestirlo internamente. Ma ci vuole tempo e la maggior parte degli albergatori non ne ha molto, soprattutto in un contesto di carenza di personale. In realtà, la maggior parte delle discipline digitali oggi richiedono un esperto, perché il nostro mondo è diventato estremamente complesso, che si tratti della gestione di un sito Web, di campagne a pagamento, di CRM o di gestione dei ricavi. La SEO non fa eccezione. </span></p> <p><span style="font-weight: 400;">E il mondo digitale è in continua evoluzione. In Europa, ad esempio, il Digital Markets Act (DMA)</span><span style="font-weight: 400;">—</span><span style="font-weight: 400;">una proposta legislativa dell’Unione Europea</span><span style="font-weight: 400;">—</span><span style="font-weight: 400;">potrebbe apportare importanti cambiamenti alla ricerca nel 2024, modifiche a cui gli hotel dovranno necessariamente adattarsi se desiderano rimanere competitivi. </span></p> <p><span style="font-weight: 400;">In generale, penso che sia meglio lavorare con un </span><a href="https://www.d-edge.com/it/product_family/digital-media-it/" target="_blank" rel="noopener"><span style="font-weight: 400;"> un’agenzia esperta di di marketing digitale</span></a><span style="font-weight: 400;"> specializzata nel settore alberghiero, o almeno un libero professionista. Una buona agenzia si assicurerà che il tuo sito web sia pienamente conforme alla SEO, ti aiuterà a trovare le parole chiave giuste e potrebbe persino redigere contenuti per te. Inoltre, si terrà al passo con le tendenze e adatterà le tue strategie, facendo sì che tu sia sempre nella migliore posizione possibile per acquisire il numero ottimale di prenotazioni e ricavi.</span></p> </div> </div> </div> <div class="block block-contact " d_edge-animation> <div class="container container-flex" d_edge-animation> <div class="block__header text-align--left"> <h2 class="block__title-medium" data-animated> Do you need help with your SEO strategy? </h2> </div> <div class="block__item block__item--context" data-animated> <div class="block__item block__item--context animated-start" data-animated=""> <p>Our experts are here to discuss your challenges and needs and help you identify the ideal solution for your hotel.</p> </div> </div> <div class="block__action" data-animated> <form method="post" action="https://www.d-edge.com/it/contattaci/" class="form"> <input type="hidden" name="url_source" required value="https://www.d-edge.com/it/consulenza-di-esperti-su-strategie-e-risorse-seo-per-hotel-indipendenti-e-catene-regionali/"> <input type="hidden" name="request_type" value="demo"> <input type="hidden" name="campaign_id" value="70169000003sGZeAAM"> <input type="hidden" name="additional_info" value="SEO article - 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