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this; var callback = function(error) { if (error) { console.log(error); } } branch.logout(callback); }, track: function(eventName, metaData) { var that = this; var callback = function(error, data) { if (error) { console.log(error); } } if(this.isEnabled()) { this.log('tracking event - ', eventName); branch.logEvent(eventName, metaData, callback); } }, log: function(message, values = '') { if(this.isDebug()) { console.log(`[branch] ::: ${message}`, values); } }, debug: function(value) { _debug = value; } } ) }(false); </script> <script> function loadBranch() { // load Branch (function(b,r,a,n,c,h,_,s,d,k){if(!b[n]||!b[n]._q){for(;s<_.length;)c(h,_[s++]);d=r.createElement(a);d.async=1;d.src="https://cdn.branch.io/branch-latest.min.js";k=r.getElementsByTagName(a)[0];k.parentNode.insertBefore(d,k);b[n]=h}})(window,document,"script","branch",function(b,r){b[r]=function(){b._q.push([r,arguments])}},{_q:[],_v:1},"addListener banner closeBanner closeJourney data deepview deepviewCta first init link logout removeListener setBranchViewData setIdentity track trackCommerceEvent logEvent disableTracking getBrowserFingerprintId crossPlatformIds lastAttributedTouchData setAPIResponseCallback qrCode".split(" "), 0); var options = {"metadata":{"external_identity_version":5,"next":false,"external_identity_hash":null}} // clean legacy identities (non-hashed athlete ids) var branchSessionIdentity = JSON.parse(sessionStorage.getItem('branch_session') || '{}').identity; options.metadata.session_identity = branchSessionIdentity; if(branchSessionIdentity && branchSessionIdentity.length !== 64) { Strava.BranchIO.log('clearing legacy branch session identity %o', branchSessionIdentity); sessionStorage.removeItem('branch_session'); options.metadata.session_identity_cleared = true; }else{ options.metadata.session_identity_cleared = false; } // init Branch branch.init("key_live_lmpPsfj2DP8CflI4rmzfiemerte7sgwm", options, (err, data) => { const branchInitialized = new CustomEvent('BranchInitialized', { detail: { err, data } }); window.dispatchEvent(branchInitialized); var identity = data && data['identity']; var hashedAthleteId = ""; if(hashedAthleteId && identity && identity.length !== 64) { Strava.BranchIO.log('purging branch session %o', identity); Strava.BranchIO.track("web_session_reset", {identity: identity}); Strava.BranchIO.logout(); Strava.BranchIO.identify(hashedAthleteId); }else{ if (hashedAthleteId) { Strava.BranchIO.identify(hashedAthleteId); }else{ Strava.BranchIO.log('no athlete to identify'); Strava.BranchIO.logout(); } } }); } </script> <script> window.__LOAD_NON_ESSENTIAL_COOKIES__ = Array.isArray(window.__LOAD_NON_ESSENTIAL_COOKIES__) ? window.__LOAD_NON_ESSENTIAL_COOKIES__ : []; window.__LOAD_NON_ESSENTIAL_COOKIES__.push(loadBranch); Strava.BranchIO.log('branch is disabled on this page'); </script> </head> <body> <header id='global-header'>  <nav class='nav-bar container collapsable-nav' role='navigation'> <div title="Return to the Strava home page" class="branding"><a class="branding-content" href="/"><span class="sr-only">Strava</span></a></div>  <a href="#container-nav" aria-expanded="false" aria-controls="container-nav" data-toggle="collapse" class="btn btn-default btn-mobile-menu" role="button">Menu</a> <div class='nav-container collapse' id='container-nav'> <ul class='user-nav nav-group'> <li class='nav-item'> <a class="nav-link" href="/mobile">Mobile</a> </li> <li class='nav-item'> <a class="nav-link" href="/features">Features</a> </li> <li class='nav-item'> <a class="nav-link" href="/subscribe?cta=premium&element=nav&origin=logged_out_global_nav">Subscription</a> </li> <li class='nav-item'> <a class="nav-link" href="/maps">Maps</a> </li> <li class='nav-item'> <a class="nav-link" href="https://stories.strava.com/?utm_source=website-header">Stories</a> </li> <li class='nav-object-group'> <div class='nav-item logged_out_nav'> <a class='btn btn-primary btn-signup' data-segioevent='{"name":"Signup 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aria-selected="false" href="/legal/acceptable_use">Acceptable Use Policy</a> </li> <li class=''> <a aria-selected="false" href="/legal/legal_bases">Legal Bases</a> </li> <li class=''> <a aria-selected="false" href="/legal/api">API Agreement</a> </li> <li class=''> <a aria-selected="false" href="/legal/supplier_guidelines">Supplier Guidelines</a> </li> </ul> </div> <article class='col-lg-7 col-md-9' id='legal-body'> <h1>Strava Privacy Policy</h1> <p class='effective-date'>Effective Date: September 30, 2024</p> <section id='principles'> <p>Your privacy is very important to us. Before we get to the details, here’s a summary of our key privacy practices. Click on the links to learn more and read the full policy below.</p> <a class='jump-link' href='#full_policy'>Jump to full privacy policy</a> </section> <section id='privacy-summary'> <h2>Privacy Summary</h2> <h3 class='label-heading'>Collection, Use, and Sharing of Data</h3> <section class='label-section'> <ul> <li class='label-item'> <span class='description'>Do we sell your personal information for monetary value?</span> <span class='value'><a href='#how-information-is-shared'>No</a></span> <div class='clear'></div> </li> <li class='label-item'> <span class='description'>Do we sell aggregated information for monetary value?</span> <span class='value'><a href='#aggregate_information'>No</a></span> <div class='clear'></div> </li> <li class='label-item'> <span class='description'>Do we share your personal information with third parties that are not service providers?</span> <span class='value'><a href='#service_providers'>Yes, with your consent</a></span> <div class='clear'></div> </li> <li class='label-item'> <span class='description'>Do we share your personal information for targeted advertising?</span> <span class='value'><a href='#targeted_advertising'>Yes, with your consent</a></span> <div class='clear'></div> </li> <li class='label-item'> <span class='description'>Do we use sensitive categories of data, like health information?</span> <span class='value'><a href='#health_information'>Yes, with your consent</a></span> <div class='clear'></div> </li> <li class='label-item'> <span class='description'>Do we provide additional privacy protections for minors (users under 18)?</span> <span class='value'><a href='#childrens_privacy'>Yes</a></span> <div class='clear'></div> </li> <li class='label-item'> <span class='description'>Do we use your contact list?</span> <span class='value'><a href='#contacts_information'>Yes, with your consent</a></span> <div class='clear'></div> </li> <li class='label-item'> <span class='description'>Do we delete your personal information when you request account deletion?</span> <span class='value'><a href='#deleting_and_downloading'>Yes, unless it is necessary to provide the Strava services or required by law</a></span> <div class='clear'></div> </li> <li class='label-item'> <span class='description'>Do we retain your data after you request deletion of your account?</span> <span class='value'><a href='#retention_of_information'> No, unless it is necessary to provide the Strava services or required by law </a></span> <div class='clear'></div> </li> </ul> <h3 class='label-heading'>Privacy Controls</h3> <section class='label-section'></section> <ul> <li class='label-item'> <span class='description'>Can you control who sees your activity and content?</span> <span class='value'><a href='#sharing_information_and_activities'>Yes</a></span> <div class='clear'></div> </li> <li class='label-item'> <span class='description'>Can you control who sees your location-based activity?</span> <span class='value'><a href='#sharing_information_and_activities'>Yes</a></span> <div class='clear'></div> </li> <li class='label-item'> <span class='description'>Are your activity and profile privacy controls public (set to “Everyone”) by default?</span> <span class='value'><a href='#childrens_privacy'>Yes, if you are 18 years of age or older</a></span> <div class='clear'></div> </li> <li class='label-item'> <span class='description'>Can you download and delete your personal information?</span> <span class='value'><a href='#deleting_and_downloading'>Yes</a></span> <div class='clear'></div> </li> <li class='label-item'> <span class='description'>Do all users worldwide have the same suite of privacy controls?</span> <span class='value'><a href='#privacy_controls'>Yes</a></span> <div class='clear'></div> </li> </ul> </section> <h3 class='label-heading'>Tracking</h3> <section class='label-section'> <ul> <li class='label-item'> <span class='description'>Do we track your device location while you are not using our app?</span> <span class='value'><a href='#location_information'>No</a></span> <div class='clear'></div> </li> <li class='label-item'> <span class='description'>Do we track your device location to provide Strava services to you?</span> <span class='value'><a href='#location_information'>Yes, with your consent</a></span> <div class='clear'></div> </li> <li class='label-item'> <span class='description'>Do we use non-essential cookies?</span> <span class='value'><a href='#technical'>Yes, with your consent</a></span> <div class='clear'></div> </li> <li class='label-item'> <span class='description'>Do we track your browsing activities on other sites?</span> <span class='value'>No</span> <div class='clear'></div> </li> <li class='label-item'> <span class='description'>Do we listen to you using your device microphone?</span> <span class='value'>No</span> <div class='clear'></div> </li> </ul> </section> <h3 class='label-heading'>Communication</h3> <section class='label-section'> <ul> <li class='label-item'> <span class='description'>Do we give you advance notice when we make important changes and updates to our Privacy Policy?</span> <span class='value'><a href='#privacy_policy_updates'>Yes</a></span> <div class='clear'></div> </li> <li class='label-item'> <span class='description'>Do we send you marketing communications?</span> <span class='value'><a href='#adjust_preferences'>Yes, unless you have opted out, or, where required, with your express consent</a></span> <div class='clear'></div> </li> <li class='label-item'> <span class='description'>Do we send you push notifications on mobile devices?</span> <span class='value'><a href='#adjust_preferences'>Yes, with your consent</a></span> <div class='clear'></div> </li> </ul> </section> </section> <section id='introduction'> <a name='full_policy'></a> <h2>Privacy Policy</h2> <h3>Introduction</h3> <p>Strava’s privacy policy (the “Privacy Policy”) explains the information we collect, how we use and share it, how to manage your privacy controls, and your rights in connection with our websites and the related mobile applications and services (collectively, the “Services”). Please also read our <a href="https://strava.com/legal/terms">Terms of Service</a>, which set out the terms governing the Services.</p> <p>Strava is headquartered in San Francisco, California, USA. If you are in the European Economic Area, the Services are provided to you by Strava Ireland Limited. Otherwise, the Services are provided to you by Strava, Inc. Throughout these Terms “Strava” refers to the relevant service provider providing the Services to you.</p> <p>This policy was written in English. To the extent a translated version conflicts with the English version, the English version controls.</p> <p>If you have any questions about our privacy practices, this Privacy Policy, or would like to contact us or our Data Protection Officer, you can do so by the email or addresses below or via <a href="https://support.strava.com">https://support.strava.com</a>.</p> <address></address> <strong>For Non-EU/EEA Data Subjects:</strong> <br> <strong>Strava, Inc.</strong> <p>208 Utah Street<br/> San Francisco, CA 94103 <br/> USA <br/> Attn: Legal <br/> DPO@strava.com</p> <address></address> <strong>For EU/EEA Data Subjects:</strong> <br> <strong>Strava Ireland Ltd.</strong> <p>Making it Work <br/> Magennis Court <br/> Pearse Street <br/> Dublin 2 <br/> D02 FK76 Ireland <br/> Attn: Legal <br/> DPO@strava.com</p> </section> <section id='information_strava_collects'> <a name='information-strava-collects'></a> <h2>Information Strava Collects</h2> <p>Strava collects information about you, including information that directly or indirectly identifies you, if you or other Strava users choose to share it with Strava. The sources from which we collect this personal information fall into three categories: information you provide, information we collect automatically, and information we collect from other sources. For example, based on how you interact with Strava and the Services, we may collect information when you track, complete, or upload activities using the Services. Strava also collects information about how you use the Services. In addition, you may choose to share information about yourself, your friends, and your activities with Strava. Specific categories of data collected and received are outlined <a href='#categories_of_personal_information'> here</a>.</p> <section id='account_profile_activity_and_use_information'> <h3>Account, Profile, and User Activity</h3> <p>We collect <b>account information</b> such as your name, email address, date of birth, gender, weight, username and password that helps secure and provide you with access to our Services.</p> <p><b>Profile, activity and use information</b> is collected about you when you engage in activities such as choosing to upload a photo, video, post, or activity (including date, time and geo-location information as well as your speed and pace and perceived exertion), join a club or challenge, add your equipment usage, view others’ activities, or otherwise use the Services.</p> </section> <section id='location_information'> <a name='location'></a> <h3>Location Information</h3> <p>We collect and process <b>location information</b> when you sign up for and use the Services. We do not track your device location while you are not using the Services. In order for most of our core features (e.g., GPS activity tracking, routes, segment leaderboards) to function, you must grant us permissions in your device’s privacy controls to track your device location while you use the Services.</p> <p>If you would like to stop the device location tracking, you may do so at any time by adjusting your device settings.</p> </section> <section id='content_you_share'> <h3>Content You Share</h3> <p>We gather information from photos, videos, posts, comments, messages, kudos, ratings, reviews, and other <b> content you share on the Services</b>, including when you participate in partner events or create segments or routes.</p> </section> <section id='contacts_information'> <a name='contacts_information'></a> <h3>Contacts’ Information</h3> <p>You can choose to add your <b>contacts’ information</b> by connecting your contacts from your mobile device or social networking accounts to Strava. If you choose to share your contacts with Strava, we will access and store your contacts’ information to identify potential connections and help you connect with each other. <a href='https://support.strava.com/hc/articles/360016371512'>Learn more</a> about how we collect information about your contacts, how we use that information, and the controls available to you.</p> </section> <section id='connected_devices_and_apps'> <h3>Connected Devices and Apps</h3> <p>We collect information from <b>devices and apps you connect to Strava</b> in accordance with the consent you give when you authorize the connection to Strava. For example, you may connect your Garmin watch or Peloton account to Strava to interact with the Services. The information generated from your connections with these third-party devices and apps, for example, step count data, or personal information, such as heart rate data (if you have consented to processing of health information), will be passed along to Strava. You may update your connected devices and apps preferences at any time in your <a href="https://www.strava.com/settings/apps">settings</a>. <a href="https://www.strava.com/legal/api">Learn more</a> about how information from devices and apps you connect to Strava may be collected or used.</p> </section> <section id='health_information'> <a name='health_information'></a> <h3>Health Information</h3> <p>Strava may collect or infer <b>health information</b>, such as heart rate. Certain health information may be inferred from sources such as heart rate or other measurements, including power, cadence, and weight or other indicators. Where health information can be used to uniquely identify you, it is considered personal information, and sensitive personal information under certain laws.</p> <p>Before you can upload health information to Strava, you must give your explicit <a href="https://support.strava.com/hc/articles/360000556410-How-Strava-Uses-Health-Related-Data">consent</a> to the processing of that health information by Strava. You can withdraw your consent to Strava processing your health information at any time.</p> </section> <section id='payment_information'> <h3>Payment Information</h3> <p>When you make a payment on Strava, you will be asked to provide <b>payment information</b> such as your payment card or other payment details. We use Payment Card Industry (PCI) compliant third-party payment services who may store your credit card information in accordance with applicable standards.</p> </section> <section id='third_party_accounts'> <h3>Third-Party Accounts</h3> <p>Strava allows you to sign up and log in to the Services using accounts you create with third-party products and services, such as Meta, Google, or Apple (collectively, “Third-Party Accounts”). If you access the Services through <b>Third-Party Accounts</b>, we will collect information you have agreed to make available such as your name, email address, profile information and preferences. This information is collected by the Third-Party Account providers and is provided to Strava under their privacy policies. You can generally control the information we receive from these Third-Party Accounts using the privacy controls in your account with them.</p> </section> <section id='technical_information'> <a name='technical'></a> <h3>Technical Information, Cookies, and Log Files</h3> <p>We collect information from your browser, computer, or mobile device, which provides us with <b>technical information</b> when you access or use the Services. This technical information includes device and network information, cookies, log files and analytics information. Learn more about how we use cookies and manage your preferences by visiting our <a href="https://www.strava.com/legal/cookie_policy">Cookie Policy</a>.</p> <p>The Services use <b>log files</b>. The information stored in those files includes IP addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. IP addresses may be linked to session IDs, athlete IDs and device identifiers.</p> </section> <section id='other_information'> <h3>Other Information</h3> <p>We may <b>collect information directly from you or through our service providers</b>, such as when we collect your feedback through surveys.</p> <p>We may also collect <b>information about you from other Strava users</b> such as when they give you kudos or comment on your activities.</p> </section> </section> <section id='how_strava_uses_information'> <a name='how-strava-uses-information'></a> <h2>How Strava Uses Information</h2> <p>Strava uses the information we collect and receive as described below.</p> <section id='to_provide_the_services'> <a name='to-provide-the-services'></a> <h3>To provide the Services</h3> <p>We use the information we collect and receive to provide the Services, including providing you with the ability to:</p> <ul> <li><b>Record your activities and analyze your performance</b>. For example, to compare your past efforts, analyze your training, and—with your consent—use your heart rate information to provide you with performance analysis. We may also match your GPS activities to specific segments or routes to analyze your efforts against those of other users and to establish leaderboards.</li> <li><b>Interact with other users</b>. For example, we use personal information, including your name, avatar, athlete ID, and content you choose to share to compete on segments, participate in clubs, challenges, or events, follow other users, message other users, and use features that help users interact with one another, such as group activities or <a href='https://support.strava.com/hc/en-us/articles/360015478252-Flybys-Privacy-Controls'>Flyby</a>.</li> <li><b>Manage your training</b>. For example, to set goals and use your training dashboard.</li> <li><b>Explore new places to go</b>. For example, to discover routes or segments where you can engage in your activity. Similarly, if several users run a specific route, that information may be used to suggest the route to other users.</li> <li><b>Provide AI Features</b>. For example, we use machine learning or artificial intelligence, including large language models, to detect anomalies on leaderboards, generate route recommendations, or provide personalized training guidance.</li> <li><b>Visualize your activities in new ways</b>. For example, by creating <a href="https://support.strava.com/hc/en-us/articles/216918467-Personal-Heatmaps">personal heatmaps</a> or using your training log.</li> <li><b>Share insights with the Strava community</b>. For example, by sharing your public reviews and photos of specific routes or segments. We may also analyze your public photos from specific routes or segments to attach characteristics to those routes or segments (such as shaded, waterfalls, flowers).</li> <li><b>To contact you regarding the Services</b>. We use your <b>contact information</b>, which includes name and email address, so we can contact you when needed regarding the Services, for example, to notify you about material changes to our terms.</li> </ul> <p>Subject to your <a href="https://www.strava.com/settings/privacy">privacy controls</a>, your information, including parts of your profile, username, photos/videos, users you follow and who follow you, clubs you belong to on Strava, your activities, the devices you use, your online status, and kudos and comments you give and receive will be shared on Strava so that you may be able to participate in the Services, for example to show your place on a leaderboard. <a href="https://support.strava.com/hc/en-us/articles/360034758331-Your-Privacy-Defaults-When-You-Create-a-Strava-Account">Certain information </a>(e.g., your name, and some profile information) is also available to non-users on the web. Your precise location information, such as where you run or ride, may also be shared on Strava or to non-users, in accordance with your privacy controls.</p> <p>Regarding our products or features using machine learning or artificial intelligence, including large language models, ("AI Features"), we use the information we collect to enhance the quality, reliability, and/or accuracy of our AI Features by creating, developing, training, testing, improving, and maintaining AI and ML models run by Strava or our service providers. We use aggregated, de-identified information for AI Features where possible for their purpose. Depending on your privacy controls and sharing permissions, we also may use personal information such as health and location information for AI Features, for example, to provide you with training analysis and recommendations.</p> </section> <section id='to_customize_the_experience'> <a name='to-customize-the-experience'></a> <h3>To customize your experience</h3> <p>We use the information we collect and receive to customize your experience. For example, we may suggest segments, routes, challenges, or clubs on Strava that may interest you, users that you may want to follow, or new features that you may want to try. Learn more about how we use information to make recommendations <a href="https://www.strava.com/legal/terms#content_and_conduct_restriction">here</a>.</p> </section> <section id='to_provide_you_with_targeted_commercial_content'> <h3>To provide you with targeted commercial content</h3> <p>We use the information we collect and receive to serve you with relevant promotions, subject to your notification and email preferences. For example, if we see you are an active user who has been on a monthly subscription plan for an extended period of time, we may serve you a promotion to switch to a discounted annual plan. Or if you are an active user who has never subscribed, we may send you an offer for a free subscription trial. In addition, we use cookies and other tracking technologies, including SDKs and other mobile analytics to inform targeted advertising and serve relevant ads. Learn more and manage your preferences by visiting our <a href="https://www.strava.com/legal/cookie_policy">Cookie Policy</a>.</p> </section> <section id='to_protect_you_and_the_services'> <a name='to-protect-you-and-the-services'></a> <h3>To protect you and the Services, as well as minors</h3> <p>We use the information we collect and receive to protect users, enforce our <a href="https://www.strava.com/legal/terms">Terms of Service</a>, <a href="https://www.strava.com/legal/acceptable_use">Acceptable Use Policy</a>, and <a href="https://www.strava.com/community-standards">Community Standards</a>, and promote safety. For example, to help us find and remove content that violates our terms, such as hate speech or spam, as well as suspend or terminate accounts that share such content. We use automated tools to assist us in protecting and safeguarding you and other users and to keep the Service secure, for example to detect misuse and bad actors. Strava reserves the right to review accounts and user actions on the Services to ensure compliance with our Terms. You can learn more about how to report content that violates our terms and standards <a href="https://support.strava.com/hc/en-us/articles/6738598338061-Reporting-Content-on-Strava-for-Violations-of-Our-Community-Standards">here</a>.</p> <p>We also use device information and information contained in log files, including IP address, to maintain the security and integrity of our Services.</p> <p>To enhance safety and privacy for our younger users, we use dates of birth to help confirm that an athlete is old enough to use Strava, and to help provide an age-appropriate experience on Strava and the Services, including Messaging.</p> </section> <section id='to_assist_with_support_request'> <a name='to-assist-with-support-request'></a> <h3>To assist you with a support request</h3> <p>We use the information we collect and receive to provide support in response to your requests and comments. Depending on your request, this may require us to access your account, for example, to troubleshoot or replicate a reported issue.</p> </section> <section id='to_improve_our_services'> <a name='to-improve-our-services'></a> <h3>To improve our Services</h3> <p>We use the information we collect and receive, including feedback you provide, to conduct research, and to analyze, develop, troubleshoot, increase functionality, and otherwise improve the Services. To do this, Strava may use third-party analytics providers to gain insights into how our Services are used, using aggregated data, and to help us improve the Services.</p> </section> <section id='to_communicate_with_you'> <a name='to-communicate-with-you'></a> <h3>To communicate with you</h3> <p>We may also use the information we collect and receive to market and promote the Services, activities and events on Strava, including using email and push notifications, in accordance with your preferences. We may also contact you for partnership opportunities, when investigating alleged violations of our terms, or to send proactive customer support messages.</p> </section> <section id='to_process_your_subscription'> <a name='to-process-your-subscription'></a> <h3>To process your subscription</h3> <p>We use the information we collect to process your subscription, including using your location data to determine your country pricing.</p> </section> </section> <section id='how_information_is_shared'> <a name='how-information-is-shared'></a> <h2>How Information is Shared</h2> <p>We do not sell personal information or aggregated data for monetary value. We may share personal information in accordance with your preferences, as needed to run our business and provide the Services, and where required for legal purposes, as set forth below. Categories of third parties that we may share your information with are listed <a href="#categories_of_personal_information">here</a>. In addition, we may share aggregated data about our users, as described in more detail in the <a href="#aggregate_information">“Aggregated Information”</a> section below.</p> <section id='service_providers'> <h3>Service Providers</h3> <p>We may share your information with third parties who provide services to Strava such as supporting, improving, promoting and securing the Services, processing payments, or fulfilling orders. These service providers only have access to the information necessary to perform these limited functions on our behalf and are required to protect and secure your information. We may also engage service providers to collect information about your use of the Services over time on our behalf, to promote Strava or display information that may be relevant to your interests on the Services or other websites or services.</p> </section> <section id='publicly_available_information'> <a name='public_information'></a> <h3>Publicly Available Information</h3> <p>When you join the Strava community as an individual of 18 years of age or older, your profile and your activities are set to be viewable by <a href="https://support.strava.com/hc/en-us/articles/360034758331-Your-Privacy-Defaults-When-You-Create-a-Strava-Account">”Everyone”</a> by default. Your name and other profile information is viewable by other Strava users, and if your <a href="https://support.strava.com/hc/articles/115000164850-Profile-Page-Privacy-Controls">profile visibility</a> is set to “Everyone,” this information is also viewable by the public, including in search engine results. Additional information and content you share may also be viewable, subject to your privacy controls. For example, your media content, and routes may be accessed by other Strava users and non-users or viewable on publicly accessible Strava pages or in search engine results.</p> <p>In addition, once you have uploaded your first activity to Strava, the first and last and last 200 meters of your future activity maps will be hidden by default the next time you open the Strava app. If you wish to change your default preference, you can do so at any time by following these instructions <a href="https://support.strava.com/hc/en-us/articles/115000173384-Edit-Map-Visibility">here</a>.</p> <p>We provide a variety of <a href="https://support.strava.com/hc/en-us/articles/207343930-Privacy-Controls">privacy controls</a> to manage the sharing of your information and encourage our users to adjust their controls to align with their desired experience.</p> </section> <section id='sharing_information_and_activities'> <a name='sharing'></a> <h3>Sharing Information and Activities using your Strava privacy controls</h3> <p>We share your information with other Strava users and the public in accordance with your <a href="https://support.strava.com/hc/en-us/articles/207343930-Privacy-Controls">privacy controls</a>. For example, if your profile and your activities are set to be viewable by <a href="https://support.strava.com/hc/en-us/articles/4412328250893-Your-Privacy-Control-Defaults-When-You-re-Under-18-on-Strava">followers only</a>, then a Strava user will not be able to see your uploaded activities, photos, or detailed profile information until after you have granted the Strava user permission to follow you.</p> <p>You can change the <a href="https://support.strava.com/hc/en-us/articles/216919377-Activity-Privacy-Controls">visibility of the activities</a> you upload to Strava. Also, you can change the <a href="https://support.strava.com/hc/en-us/articles/115000173384-Edit-Map-Visibility">map visibility</a> on GPS-based activities you upload to Strava. For example, you can tell us about important locations, such as your home or work address, by using our "<a href="https://support.strava.com/hc/en-us/articles/115000173384-Edit-Map-Visibility">Hide a Specific Address</a>" feature in your privacy controls. We will hide any portion of your activity on your activity map that starts or ends near your hidden addresses. You can also choose to hide your start and end points (wherever they occur), or the entire map, using your Map Visibility controls.</p> <p>Using <a href="https://support.strava.com/hc/en-us/articles/224357527-Strava-Beacon">Strava Beacon</a>, you can choose to invite your trusted contact(s) to view your live location while recording activities.</p> </section> <section id='targeted_advertising'> <a name='targeted-advertising'></a> <h3>Targeted Advertising</h3> <p>We may use the information we collect and receive about you to provide you with targeted advertising if you accept non-essential cookies using our cookie banner or are receiving marketing communications. If you accept the cookie banner, you may opt-out of targeted advertising by clicking the “Do Not Share My Personal Information” link in the footer below or in our app by clicking on the “Personal Information Sharing” link in your Privacy Controls and following the instructions.You can also update your cookie preferences at any time <a href="https://www.strava.com/legal/cookie_policy">here</a>. You can update your email preferences at any time <a href="https://www.strava.com/settings/email">here</a>. Your device may also allow you to opt out on iOS or Android.</p> </section> <section id='third_party_business'> <a name='third-parties'></a> <h3>Third Party Services Connected via API or Other Integrations</h3> <p>We enable you to share your information and content with third party apps, plugins, or websites that integrate with the Services, as well as with third parties who work with Strava to offer an integrated feature, such as a challenge sponsor, media streaming, or tracking device. You can choose to share your profile data and activity data (including private activities) with these third parties. Information collected by these third parties is subject to their terms and policies and may not provide you with the same privacy controls that are available on Strava (for example, hiding a specific address or the start and end points on activity maps). Strava is not responsible for the terms or policies of third parties.</p> <p>If you choose to use a Third-Party Account to login to Strava, we share only the information necessary for the third-party to enable you to login and to protect and secure your information. You can also <a href="https://support.strava.com/hc/articles/221089587-Sharing-your-Strava-Activities">share</a> your activities with your <a href="https://support.strava.com/hc/articles/216919127-Finding-Friends-and-Managing-Contacts-on-Strava">contacts</a> via text, email, or on social media applications like Meta, Instagram, and Twitter. If you link your Strava account to other social networks and share your activities, they may be viewable on such third-party platforms, and may include your location information. You should use caution when sharing information via third parties and you should carefully review the privacy practices of such third parties.</p> </section> <section id='aggregate_information'> <a name='aggregate_information'></a> <h3>Aggregated Information</h3> <p>Strava may deidentify and aggregate the personal information you and others make available in connection with the Services (“Aggregated Information”) and post it publicly or share it with third parties. Examples include information about usage, demographics, routes, performance, and challenge participation and completion. Strava may <b>use, license, or share</b> this <b>Aggregated Information</b> with third parties for research, business or other purposes such as to improve walking, running or riding in cities via <a href="https://metro.strava.com/">Strava Metro</a> or to help our partners understand more about users, including the people who use their products and services. Strava also uses Aggregated Information to generate our <a href="https://www.strava.com/heatmap">Global Heatmap </a> and other community-powered features such as <a href="https://support.strava.com/hc/en-us/articles/4420443741453-Points-of-Interest-and-Start-Points">Points of Interest and Start Points</a>. Please visit your <a href="https://support.strava.com/hc/en-us/articles/360015677851-Aggregated-Data-Usage-Privacy-Controls">privacy controls</a> if you would like to opt out of Strava using your information for these purposes.</p> </section> <section id='affiliates_and_acquirors'> <h3>Subsidiaries and Acquirers of our Business or Assets</h3> <p>We may share your information with our subsidiaries, who are required to handle your personal information in accordance with their own Privacy Policies.</p> <p>If Strava becomes involved in a business combination, securities offering, bankruptcy, reorganization, dissolution or other similar transaction, we may share or transfer your information in connection with such transaction.</p> </section> <section id='legal_requirements'> <a name='legal-requirements'></a> <h3>Legal Requirements</h3> <p>We may preserve and share your information with third parties, including law enforcement, public or governmental agencies, or private litigants, within or outside your country of residence, if we determine that such disclosure is compelled by or reasonably necessary to comply with the law, including to respond to court orders, warrants, subpoenas, or other legal or regulatory process, or otherwise permitted by law. We may also retain, preserve or disclose your information if we determine that this is reasonably necessary or appropriate to: (1) prevent any person from death or serious bodily injury; (2) to address issues of national security or other issues of public importance; (3) to prevent or detect violations of our <a href='https://strava.com/legal/terms'>Terms of Service</a> or fraud or abuse of Strava or its users; (4) or to protect our operations or our property or other legal rights, including by disclosure to our legal counsel and other consultants and third parties in connection with actual or potential litigation.</p> </section> </section> <section id='managing_your_settings'> <h2>Managing Your Privacy Settings</h2> <section id='privacy_controls'> <h3>Privacy Controls</h3> <p>Strava offers several features and settings to help you manage your privacy and share your activities. We provide the same suite of privacy controls to all of our users worldwide. Most privacy controls are located in your privacy controls page, but some are specific to individual activities, athletes, <a href="https://support.strava.com/hc/en-us/articles/216918387-Routes-on-Web#h_01HENZRRBYFSB5XPKVSQRHTJC1">routes</a>, or features. Strava provides you the option to make your <a href="https://support.strava.com/hc/en-us/articles/115000164850-Profile-Page-Privacy-Controls">profile</a> visible to Everyone or Request to Follow; and to make your <a href="https://support.strava.com/hc/articles/216919377-Activity-Privacy-Controls">activities</a> visible to Everyone, only your Followers and you, or Only You. You can also <a href="https://support.strava.com/hc/en-us/articles/360028654291-Hide-Stats-from-your-Activities">hide certain</a> details, such as your heart rate, from being viewed by others on individual activities. <a href="https://www.strava.com/settings/privacy">Click here</a> to manage your privacy controls.</p> </section> <section id='adjust_preferences'> <h3>Adjust Notification and Email Preferences</h3> <p>Strava offers various ways to manage the notifications you receive. You can choose not to receive certain email notifications by indicating your preferences <a href="https://www.strava.com/settings/email">here</a>. You may also unsubscribe from these emails by following the instructions contained at the bottom of these messages. In our app, you can access your “Push Notifications” in the settings menu. Where permitted by local regulations, we may opt you into marketing-related communications if you substantially interact with the Services or purchase a subscription. We may also send you periodic communications asking if you would like to opt into receiving marketing-related communications.</p> <p>If you receive marketing communications from one or more of our subsidiaries, you must opt-out individually from each subsidiary you are receiving brand-specific marketing from.</p> <p>Any administrative or service-related emails (for example, to confirm a purchase, to notify you of pricing changes, to deliver a training plan you requested, or provide an significant update to our policies, etc.) may not offer an option to unsubscribe as they are necessary to provide the Services you requested. You are responsible for providing us with a valid email address and keeping it updated to ensure you get these email notifications.</p> </section> <section id='updating_account_information'> <h3>Updating Account Information</h3> <p>You may correct, amend or update profile or account information at any time by adjusting that information in your account settings. You can use this to correct any inaccurate personal information in your account. If you need further assistance please contact Strava at <a href="https://support.strava.com">https://support.strava.com</a>.</p> </section> <section id='deleting_and_downloading'> <a name='deleting'></a> <h3>Deleting Information and Accounts and Downloading Your Data</h3> <p>You can download your account or delete your data using our self-service tools. To download your data, including your activity files, follow the instructions <a href="https://support.strava.com/hc/en-us/articles/216918437-Exporting-your-Data-and-Bulk-Export">here</a>.</p> <p>To delete your account, follow the instructions provided <a href="https://support.strava.com/hc/en-us/articles/216918827">here</a>. After you make an account deletion request, we permanently and irreversibly delete your personal information from our systems, including backups. Once deleted, your data, including your account, activities and place on leaderboards cannot be reinstated. Following your deletion of your account, it may take up to 45 days to delete your personal information and system logs from our systems. Additionally, we may retain information where deletion requests are made to comply with the law and take other actions permitted by law.</p> <p>Note that we do not have control over content you have shared directly or publicly with others, such as segments you created on Strava, photos or videos on other social media platforms, or that others may have copied. In other words, content or information may remain available after you have deleted your account or deleted specific information from your own profile. Your public profile may be displayed in search engine results until the search engine refreshes its cache.</p> <p>Strava also provides you the option to remove individual activities you have posted without deleting your account. Once removed, the activities may remain on Strava's systems until you delete your account.</p> </section> </section> <section id='childrens_privacy'> <a name='childrens-privacy'></a> <h2>Children's Privacy</h2> <p>Our services are not intended for, nor directed to, children under 13 years of age. We use technical measures to help prevent children under 13 years of age from creating an account and therefore do not knowingly collect personal information from anybody under 13 years of age. <b>If you are under 13 years of age, do not use the Services</b>.</p> <p>Moreover, we provide additional privacy and safety protections for users under 18 years of age. For example, when users under 18 years of age create an account, their profile and activities are set by default to be viewable by <a href="https://support.strava.com/hc/en-us/articles/360034758331-Your-Privacy-Defaults-When-You-Create-a-Strava-Account">followers only</a>, and they are unable to access Messaging. We also may limit how we collect or process the personal information of individuals under 18 years of age. For example, you must be at least 16 years of age to upload heart rate data or receive heart rate analysis.</p> </section> <section id='how_we_protect_information'> <a name='how-we-protect-information'></a> <h2>How We Protect Information</h2> <p>Strava implements measures to ensure that your information is treated securely and consistently with the terms in this Privacy Policy. We maintain administrative, technical, and physical safeguards appropriate to the sensitivity of your information and designed to protect against unauthorized use, disclosure, or access to personal information.</p> <p>In addition, you can take steps to protect your account and information such as creating a unique password for Strava that is not easily guessed and that you don't use anywhere else, not sharing your password with others, and promptly reporting suspicious activity or unauthorized account access.</p> </section> <section id='legal_bases'> <a name='legal_bases'></a> <h2>Your Legal Rights & How to Exercise your Legal Rights</h2> <p>Privacy laws provide certain rights to users in certain jurisdictions. Below are rights that may be available to you under applicable laws.</p> </section> <section id='access_and_portability'> <h3>Access and Portability</h3> <p>You have the right to know, and request access to, the personal information we collect, use, share, or otherwise process about you. You can access much of your information by logging into your account. If you require additional access, please contact us at <a href="https://support.strava.com">https://support.strava.com</a>. To download a copy of your data, click <a href="https://www.strava.com/athlete/delete_your_account">here</a>.</p> </section> <section id='rights_to_rectify_restrict_and_delete'> <h3>Rights to Rectify, Restrict, and Delete</h3> <p>You have the right to rectify, restrict, or delete personal information, including by requesting that we correct (rectify) where inaccurate, restrict, or delete your personal information on your behalf. Note that these requests are subject to certain limitations, for example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to process transactions and facilitate customer requests, and for certain other business purposes described in this Privacy Policy.</p> <p>You can rectify, restrict, or delete much of your information by logging into your account, such as to edit your profile, delete content like photos or videos you have posted, remove individual activities from view, <a href="https://support.strava.com/hc/en-us/articles/216919547-How-to-Delete-an-Activity">delete individual activities</a>, or delete your account. You may correct, amend or update profile or account information at any time by adjusting that information in your account settings. If you need further assistance please contact Strava at <a href="https://support.strava.com">https://support.strava.com</a>.</p> <p>To delete your account, click <a href="https://www.strava.com/athlete/delete_your_account">here</a>. See section above on <a href="#deleting_and_downloading">Deleting Information and Accounts</a> for more information about this process. If you need assistance, please contact us at <a href="https://support.strava.com/">https://support.strava.com</a>. After we receive and validate your deletion request, we will delete your personal information, as well as direct our service providers to delete your personal information, unless an exception applies.</p> </section> <section id='right_to_object'> <h3>Right to Object</h3> <p>Where we process your information based on our legitimate interests, as explained in <a href="https://www.strava.com/legal/legal_bases">Our Legal Bases</a>, you can object to this processing under certain circumstances. In such cases, we will cease processing your information unless we have compelling legitimate grounds to continue processing or where it is needed for legal reasons. You can also object to processing of your information for direct marketing emails at any time <a href="https://www.strava.com/settings/email">here</a>.</p> </section> <section id='right_to_revoke_consent'> <h3>Right to Revoke Consent</h3> <p>To the extent we rely on your consent to engage in certain processing (such as to process health-related data), you have the right to withdraw that consent at any time by updating your <a href="https://www.strava.com/settings/consent">settings</a>. Please note, past activities will still display health-related data such as heart rate in accordance with the consent provided at that time. We may continue to process your information if we have a separate legal basis to do so (for instance, to comply with a court order) or if your withdrawal of consent was limited to certain processing activities.</p> </section> <section id='right_to_complain'> <h3>Right to Complain</h3> <p>You may raise a concern about our use of your information (and without prejudice to any other rights you may have) by contacting us at <a href="https://support.strava.com">https://support.strava.com</a>. Regarding the right to complain, you may also report concerns to your local data protection supervisory authority.</p> </section> <section id='notice_for_individuals_residing_outside_the_united_states'> <h2>Notice for individuals residing outside the United States</h2> <p>This section is specifically intended for individuals residing in certain jurisdictions outside of the United States (“US”), such as residents of the European Economic Area ("EEA") including the European Union ("EU"), the United Kingdom ("UK"), Switzerland, Brazil, and other relevant jurisdictions around the world (e.g., Latin America, Middle East, Asia). Note that as a US-based and EU-based business we are not necessarily subject to privacy and data protection laws in your jurisdiction, but we endeavor to comply with such laws to the extent they are applicable to us.</p> <p>Please see the top of this section for a list of rights we provide to you, as well as how to exercise them. To learn more about our legal bases for processing your personal information, click <a href="https://www.strava.com/legal/legal_bases">here</a>.</p> <p>Strava's lead supervisory authority in the EEA is the Data Protection Commission of Ireland. If you reside in the European Economic Area ("EEA") or the United Kingdom ("UK") and have any questions or requests about your legal rights, please contact us at DPO@strava.com.</p> </section> <section id='notice_for_individuals_residing_in_certain_us_states'> <h2>Notice for individuals residing in certain U.S. states</h2> <p>Residents of certain U.S. states, such as California, Colorado, Connecticut, Oregon, Texas, Utah, or Virginia, and Montana as of October 1, 2024, may have additional rights under your corresponding state laws (“collectively, U.S. State Privacy Laws”). Only you or someone legally authorized to act on your behalf may make a request related to your personal information. Please see the top of this section for a list of rights we provide to you, as well as how to exercise them. To learn more about our legal bases for processing your personal information, click <a href="https://www.strava.com/legal/legal_bases">here</a>.</p> <p>In addition to the description of those rights, below we provide a general description of additional rights and disclosures about your personal information that may be available to you under these U.S. State Privacy Laws.</p> </section> <section id='certain_us_states_access_and_portability'> <h3>Access and Portability</h3> <p>Under U.S. State Privacy Laws, you have the right to make a free request regarding your right to know about the personal information we collect, use, and share two times in any 12-month period. Provided we can validate your request, we will make the disclosure no later than 45 days of receiving your request, unless we request an extension. In the event that we reasonably need a 45-day extension, we will notify you of the extension within the initial 45-day period.</p> </section> <section id='certain_us_states_right_to_non_discrimination'> <h3>Right to non-discrimination</h3> <p>You have the right not to receive discriminatory treatment for the exercise of your privacy rights under State Privacy Laws. We will not discriminate against you for exercising any of your U.S. State Privacy Law rights.</p> </section> <section id='certain_us_states_right_to_opt_out_of_personal_information_sales'> <h3>Right to opt out of personal information sales or shares</h3> <p>We do not sell your personal information for monetary value. However, under certain privacy laws, some non-monetary sharing of personal information with third parties – for example to provide you with targeted advertising for Strava on other platforms – may be considered a “sale” or “share” of personal information. To the extent such laws may consider this a sale or share of personal information, Strava does not “sell” or “share” your personal information for analytics or to serve you with targeted advertising on other platforms unless you accept non-essential cookies using our cookie banner. We do not “sell” or “share” the personal information of users we know are under 16 years old.</p> <p>You have the right to direct us to not “sell” or “share” your personal information. If you opted into receiving our targeted advertising using our cookie banner, you may opt out of targeted advertising by (1) clicking the “Do Not Share My Personal Information” link in the footer below and following the instructions; (2) clicking in our app on the “Personal Information Sharing” link in your Privacy Controls and following the instructions; or (3) setting your <a href="https://www.strava.com/legal/cookie_policy">cookie preferences</a> to deny non-essential cookies. More information on your opt out options is provided <a href="https://support.strava.com/hc/articles/18345030915085-Personal-Information-Sharing-Opt-In-Opt-Out">here</a>.</p> <p>Once you make an opt-out request, we will wait at least 12 months before asking you if you want to re-opt into “sales” or “shares” of your personal information.</p> </section> <section id='certain_us_states_right_to_limit_use_and_disclosure'> <h3>Right to limit the use and disclosure of sensitive information</h3> <p>You have the right to direct us to only use your sensitive information, such as precise geolocation data or health data, for limited purposes, such as providing you with the services you requested. We obtain your express consent before processing your sensitive information and only use it to provide the Services, in accordance with your privacy settings.</p> </section> <section id='categories_of_personal_information'> <h3>Categories of personal information</h3> <p>We collect the following categories of personal information from you in connection with the Services. The table below outlines the specific categories of personal information, as well as the categories of Services Providers to whom we have disclosed these categories of personal information during the past 12 months. You also may request a copy of the following: (1) the categories of personal information we collected about you; (2) the categories of sources from which the personal information is collected; (3) the business or commercial purpose for collecting or selling (if applicable) the personal information; (4) the categories of third parties with whom we shared personal information, and the categories of personal information shared; and (5) the specific pieces of your personal information that we have collected, used, disclosed, or sold.</p> <table class='table'> <style> td { border: 1px solid #f0f0f5; tr: 1px solid #f0f0f5 !important; } </style> <thead> <tr> <th>Categories of Personal Information</th> <th>Business purpose</th> <th>Legal Bases for processing</th> <th>Categories of service providers<sup>*</sup></th> </tr> </thead> <tbody> <tr> <td>Identifiers, such as your real name, athlete ID, Internet Protocol (IP) address, email address, and other similar identifiers.</td> <td> <p>Auditing related to counting ad impressions to unique visitors and compliance with data protection laws.</p> <p>Helping to ensure security and integrity.</p> <p>Debugging.</p> <p>Performing services for the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing other similar services.</p> <p>Providing advertising and marketing services to the consumer (excluding cross-context behavioral advertising).</p> <p>Undertaking internal research for technological development and demonstration.</p> <p>Verifying or maintaining quality or safety or improving or upgrading the Services.</p> </td> <td> <p>To provide the services</p> <p>Legitimate Interest</p> <p>Consent</p> </td> <td> <p>Advertising networks</p> <p>Communication networks</p> <p>Data analytics providers</p> <p>Data hosting providers</p> <p>Social networks</p> <p>Partners</p> <p>Subsidiaries</p> <p>Payment processors</p> <p>Operational logistics providers</p> </td> </tr> <tr> <td> <p>Physical characteristics such as height or weight, as indicated by you</p> </td> <td> <p>Performing services for the business.</p> <p>Undertaking internal research for technological development and demonstration.</p> <p>Verifying or maintaining quality or safety or improving or upgrading the Services.</p> </td> <td> <p>Consent</p> </td> <td> <p>Data analytics providers</p> <p>Data Hosting</p> <p>Subsidiaries</p> </td> </tr> <tr> <td> <p>Payment Information</p> </td> <td> <p>Performing services for the business.</p> </td> <td> <p>To provide the services</p> </td> <td> <p>Payment processors</p> </td> </tr> <tr> <td> <p>Gender, as identified by you</p> </td> <td> <p>Performing services for the business.</p> <p>Undertaking internal research for technological development and demonstration.</p> <p>Verifying or maintaining quality or safety or improving or upgrading the Services.</p> <p>Providing advertising and marketing services to the consumer (excluding cross-context behavioral advertising).</p> </td> <td> <p>Consent</p> </td> <td> <p>Advertising networks</p> <p>Data analytics providers</p> <p>Data hosting providers</p> </td> </tr> <tr> <td> <p>Age, as identified by you</p> </td> <td> <p>Performing services for the business.</p> <p>Helping to ensure security and integrity.</p> <p>Undertaking internal research for technological development and demonstration.</p> <p>Verifying or maintaining quality or safety or improving or upgrading the Services.</p> <p>Providing advertising and marketing services to the consumer (excluding cross-context behavioral advertising).</p> </td> <td> <p>To provide the services</p> </td> <td> <p>Data analytics providers</p> <p>Data hosting providers</p> <p>Subsidiaries</p> </td> </tr> <tr> <td> <p>Commercial information, such as the record of purchase of your Strava subscription</p> </td> <td> <p>Performing services for the business.</p> </td> <td> <p>To provide the services</p> <p>Legitimate Interest</p> </td> <td> <p>Advertising networks</p> <p>Data analytics providers</p> <p>Data hosting providers</p> <p>Social networks</p> <p>Subsidiaries</p> <p>Payment processors</p> <p>Communication Networks</p> </td> </tr> <tr> <td> <p>Biometric information, such as your exercise data to the extent it contains identifying information</p> </td> <td> <p>Performing services for the business.</p> </td> <td> <p>Consent</p> <p>To provide the services</p> </td> <td> <p>Data analytics providers</p> <p>Data hosting providers</p> <p>Subsidiaries</p> </td> </tr> <tr> <td> <p>Internet or other electronic network activity information, such as session logs</p> </td> <td> <p>Helping to ensure security and integrity.</p> <p>Debugging.</p> <p>Performing services for the business.</p> <p>Providing advertising and marketing services to the consumer (excluding cross-context behavioral advertising).</p> <p>Undertaking internal research for technological development and demonstration.</p> <p>Verifying or maintaining quality or safety or improving or upgrading the Services.</p> </td> <td> <p>To provide the services</p> <p>Legitimate Interest</p> </td> <td> <p>Data analytics providers</p> <p>Data hosting providers</p> <p>Advertising networks</p> </td> </tr> <tr> <td> <p>Geolocation data, such as the physical location, direction and speed of your recorded activity</p> </td> <td> <p>Performing services for the business.</p> <p>Verifying or maintaining quality or safety or improving or upgrading the Services.</p> </td> <td> <p>Consent</p> </td> <td> <p>Data analytics providers</p> <p>Data hosting providers</p> <p>Social networks</p> <p>Subsidiaries</p> <p>Advertising networks</p> <p>Operational logistics providers</p> </td> </tr> <tr> <td> <p>Electronic, visual, or similar information, such as photos</p> </td> <td> <p>Helping to ensure security and integrity.</p> <p>Performing services for the business.</p> <p>Undertaking internal research for technological development and demonstration.</p> <p>Verifying or maintaining quality or safety or improving or upgrading the Services.</p> </td> <td> <p>Consent</p> </td> <td> <p>Data hosting providers</p> <p>Social networks</p> <p>Partners</p> <p>Subsidiaries</p> </td> </tr> <tr> <td> <p>Inferences drawn from any of the above information to create a profile reflecting your preferences, characteristics, behavior, abilities, and aptitudes, such as Relative Effort</p> </td> <td> <p>Auditing related to counting ad impressions to unique visitors and compliance with data protection laws.</p> <p>Helping to ensure security and integrity.</p> <p>Performing services for the business.</p> <p>Providing advertising and marketing services to the consumer (excluding cross-context behavioral advertising).</p> <p>Undertaking internal research for technological development and demonstration.</p> <p>Verifying or maintaining quality or safety or improving or upgrading the Services.</p> </td> <td> <p>Consent</p> <p>Legitimate Interest</p> </td> <td> <p>Advertising networks</p> <p>Data analytics providers</p> <p>Data hosting providers</p> <p>Partners</p> <p>Subsidiaries</p> </td> </tr> </tbody> </table> <p> <small><sup>*</sup>The actual service providers where information may be shared depends on the factual circumstances, but could include what is listed.</small> </p> <p>Strava does not use or disclose sensitive personal information for purposes other than the Permitted Sensitive Personal Information Purposes, as defined under California law.</p> <p>Please note, according to U.S. State Privacy Laws, personal information does not generally include:</p> <ul> <li>Publicly available information from government records.</li> <li>De-identified or aggregated consumer information.</li> </ul> <section id='ca_disclosures'></section> <h3>Additional Disclosures for California Residents</h3> <ul> <li>Financial Incentives. We do not generally provide a loyalty program or other financial incentive in return for the collection or use of personal information. On some occasions we may engage in a limited-time marketing event, promotional offer or discount on fees that includes a registration or other collection of personal information, and we will disclose the benefits and terms of that promotion at the time of collection.</li> <li>Privacy rights requests for non-customers. California privacy rights apply to all individuals (not just registered users), including job applicants, current and former employees, contractors and business partners. Job applicants may provide contact information and resume-related information (e.g., past education and experience) as well as complete relevant background checks. Employees receive internal privacy disclosure relevant to them. Contractors and business partners provide business contact information and payment-related information as necessary to facilitate a prospective or actual business relation. Due to the nature of these relationships, the precise collection and use of personal information can vary. All such individuals who are California residents can request additional information about our privacy practices with respect to their information, as well as make the access, deletion, correction and opt-out requests described above, by contacting us as directed above. Please provide sufficient information that we can identify you, and be aware that we may employ a more extensive authentication process to verify your identity before responding to your request.</li> <li>Do Not Track. Do Not Track (DNT) is a privacy preference you can set in most browsers but there is no standard interpretation or practice for responding to DNT signals (see https://allaboutdnt.com/ for more information), and we therefore handle all user information consistent with our privacy policy.</li> <li>Direct Marketing. We do not share personal information such as your contact information with third parties for their own direct marketing purposes.</li> </ul> <section id='nv_disclosures'></section> <h3>Additional Disclosures for Nevada residents</h3> <p>We do not “sell” personal information as defined by Nevada law (Nevada Revised Statutes, Chapter 603A, Section 1.6). You can submit a request to us regarding the sale of such information via the contact information above.</p> </section> <section id='cross_border_data_transfers'> <h2>Cross Border Data Transfers</h2> <p>If you are located outside of the United States and choose to use the Services or provide information to us, you acknowledge and understand that your information will be transferred, processed and stored in the United States, due to the provision of Services being provided from and data storage facilities being located in the United States.</p> <p>Whenever we transfer personal information internationally, we use legal mechanisms, such as Standard Contractual Clauses, to ensure data transfers comply with applicable law.</p> </section> <section id='retention_of_information'> <h2>Retention of Information</h2> <p>We retain information as long as it is necessary to provide the Services subject to our legal obligations to further retain such information. Information associated with your account will generally be kept until it is no longer necessary to provide the Services or until your account is deleted or becomes inactive. In making these determinations, we consider the amount, nature, and sensitivity of the personal information, the purposes for which the personal information is processed, whether we can achieve those purposes through other means, and applicable legal requirements.</p> <p>In addition, you can delete some items of information (e.g., profile information) and you can remove individual activities from view on the Services without deleting your account. For example, if you withdraw your <a href="https://support.strava.com/hc/en-us/articles/360000556410">consent</a> to Strava processing your health-related information, Strava will delete all health-related information from any future activities you upload.</p> <p>Following your deletion of your account, it may take up to 45 days to fully delete your personal information and system logs from our systems. Additionally, we may retain information to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the <a href="https://strava.com/legal/terms">Terms of Service</a> and take other actions permitted by law. The information we retain will be handled in accordance with this Privacy Policy.</p> <p>Personal information that is no longer necessary and relevant to provide our Services to you may be de-identified and aggregated with other non-personal information to provide insights that are valuable to Strava, such as statistics of the use of the Services. For example, we may <a href="https://support.strava.com/hc/articles/216918827-Delete-your-Strava-Account">retain</a> publicly available segments or routes and other depersonalized geolocation information to continue to improve the Services, and we use Aggregated Information in Strava Metro and our Global Heatmap. This information will be de-associated from your name and other identifiers.</p> </section> <section id='other_strava_sites'> <h3>Other Strava Sites</h3> <p>Strava maintains certain websites that can be accessed outside of <a href="https://strava.com">https://strava.com</a>, such as <a href="https://stories.strava.com">https://stories.strava.com</a>, <a href="https://partners.strava.com">https://partners.strava.com</a>, <a href="https://press.strava.com">https://press.strava.com</a>, <a href="https://partners.strava.com/business">https://partners.strava.com/business</a>, <a href="https://support.strava.com">https://support.strava.com</a>, or <a href="https://communityhub.strava.com">https://communityhub.strava.com</a> (the “Other Sites”). The Other Sites may maintain the look and feel of the Services, but may be hosted by Strava’s service providers with their own additional terms and privacy policies. If you interact with the Other Sites, your information may be stored, processed, or shared outside of the Services. If you interact with the Other Sites, you acknowledge that you may be subject to the terms and conditions and policies applicable to such Other Sites, which may differ from this Privacy Policy.</p> </section> <section id='privacy_policy_updates'> <h3>Privacy Policy Updates</h3> <p>Strava reserves the right to modify this Privacy Policy at any time. If we make changes to this privacy statement we will post the revised privacy statement and its effective date on this website. If we make changes we deem to be material, we will provide prominent, advance notice. 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