Marketing Intelligence Platform by Marketing Cloud

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How much and what kind of data used by your marketing team, the resources and skills of your team to ingest and prepare data, and how you wish to activate the insights you uncover from your data are all key considerations.</p>\n","kind":"card_faq-qna","id":"1683928845170_j6q"},{"headline":"What are the benefits of marketing intelligence tools?","description":"<p>Marketing intelligence tools can help you solve the unique data challenges of marketing. The ability to ingest 100% of marketing data and turn that data into actionable insights helps marketing teams save significant time, make more informed decisions, and ultimately improve and prove the value of their activity.</p>\n","kind":"card_faq-qna","id":"1683928942220_jcv"},{"headline":"What is Datorama?","description":"<p>Acquired by Salesforce in 2018, Datorama is the legacy product name for Marketing Cloud Intelligence. They are the same product.</p>\n","kind":"card_faq-qna","id":"1683928971204_fx"}]}]}],"path":"/marketing/analytics","urlLoc":"in","curHref":"/in/marketing/analytics/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-in"}], chassis: 'v2', }; window.sfdcBase = window.sfdcBase || {}; window.sfdcBase.chat = window.sfdcBase.chat || {}; window.sfdcBase.chat.invite = window.sfdcBase.chat.invite || {}; </script> <div class="globalnav-wrapper-c360 "> <a class="screen-reader-text skip-to-content-c360" href="#main-content"> <div class="screen-reader-container">Skip to content</div> </a>  <hgf-c360nav locale=in search="true" show-region-selector="true" context-nav-enabled="true" hide-login="false" truly-hide-login="false" show-button-main=true show-button-secondary=false hide-contact="false" origin=https://wp.sfdcdigital.com/en-in/wp-json> </hgf-c360nav> <hgf-c360contextnav origin=https://wp.sfdcdigital.com/en-in/wp-json> </hgf-c360contextnav> </div> <main id="main-content" class="pbc-open-template"> <div data-blade-id="1724823546879_13lf" data-blade-position="1" data-blade-name="sf/notification" data-blade-variant="notification" data-blade-source="www" data-blade-type="blade"> <section id="1724823546879_13lf" class="relative notification--blade notification--blade--image-standard" style="background-color:#032D60" > <article class="theme--light_gradient" data-module-id="1724823546879_13lf" data-module-name="The Ninth Edition State of Marketing Report: Insights from nearly 5,000 marketers worldwide." data-module-position="1" data-module-type="headline"> <div class="notification__content-wrapper"> <div class="notification__text-wrapper"> <p class="notification__text" style="color: rgb(255, 255, 255)">The Ninth Edition State of Marketing Report: Insights from nearly 5,000 marketers worldwide.</p> <a class="notification__link pbc_link--bold" href="https://www.salesforce.com/in/resources/research-reports/state-of-marketing/?d=pb" target="_blank" style="color: rgb(255, 255, 255)"> Learn more </a> </div> </div> </article> </section> </div><div data-blade-id="1717484794495_q9c" data-blade-position="2" data-blade-name="sf/marquee" data-blade-variant="marquee" data-blade-source="www" data-blade-type="blade"> <style> section[id="1717484794495_q9c"] .headline strong { color: #0D9DDA !important; font-weight: inherit; } </style> <section id="1717484794495_q9c" class="relative marquee--blade marquee--right-image" > <div class="container"> <article class="grid grid_main grid--onebyone theme--light" data-module-track-impressions="" data-module-id="1717484794495_q9c" data-module-name="Marketing Analytics Software" data-module-position="1" data-module-type="headline"> <div class="image__wrapper "> <img loading="eager" src="https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/07/marquee-marketing-analytics-2-1.png?w=1014" class="image__asset" alt="Astro holding a Marketing GPT logo while standing in front of a collage of interfaces from Marketing Cloud Intelligence." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/07/marquee-marketing-analytics-2-1.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/07/marquee-marketing-analytics-2-1.png?resize=297,300 297w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/07/marquee-marketing-analytics-2-1.png?resize=768,776 768w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/07/marquee-marketing-analytics-2-1.png?resize=1014,1024 1014w" height="1024" width="1014"/> </div> <div class="content__wrapper "> <header class="marquee__blade-heading eyebrow--standard "> <div class="eyebrow eyebrow-display-1"> <div class="eyebrow__label pbc-g-text-eyebrow"> Marketing Cloud Intelligence </div> </div> <h1 class="headline marquee__headline--standard" style=" "> Marketing Analytics Software </h1> <div class="blade__description"> <p>Optimise spend and customer engagement with an intelligent marketing analytics platform. 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Increase efficiencies through automation, optimise <a href="/in/marketing/campaigns/" target="_self">campaigns</a>, and drive stronger ROI with cross-channel, data-driven insights.</p> </div> </header> </article> </div> </section> </div><div data-blade-id="1679768474348_15tk" data-blade-position="4" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1679768474348_15tk" class="relative productfeature--blade blade_layout--left" > <div class="container"> <div class="relative grid grid_main productfeature__content theme--light_gradient "> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Automate marketing data quality. </h2> </header> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="API Connector Library" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1679768474324_11mj-11" class="accordion__trigger" id="show-hide1679768474324_11mj-11" aria-label="API Connector Library"> <span class="accordion__title relative"> API Connector Library <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1679768474324_11mj-11" id="rel1679768474324_11mj-11"> <div class="accordion__description"> <p>Create an active analysis system. Produce new insights with a connected library of more than 170 connectors for intaking data from every major advertising, commerce, CRM, and database vendor. Make your IT team more efficient with always-on updated connector maintenance and turnkey installation — where you can simply enter your credentials and start unifying your cross-channel marketing performance in minutes.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1679768474324_11mj-11__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-api-library.jpg?w=1024" class="image__asset" alt="API library interface. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-api-library.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-api-library.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-api-library.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-api-library.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Universal Connector for Any Data Source" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442240964_1akg-22" class="accordion__trigger" id="show-hide1682442240964_1akg-22" aria-label="Universal Connector for Any Data Source"> <span class="accordion__title relative"> Universal Connector for Any Data Source <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442240964_1akg-22" id="rel1682442240964_1akg-22"> <div class="accordion__description"> <p>Connect any data stream in minutes. With our unique universal connector, powered by AI, you can bring data from any source together — from files, folders, or systems (new or old) that lack an API connection. With machine learning, you can automatically identify, prepare, and map the new data into your marketing data model, continually updating on your schedule.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442240964_1akg-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-universal-connector.jpg?w=1024" class="image__asset" alt="Einstein connecting disparate data sources for device category. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-universal-connector.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-universal-connector.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-universal-connector.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-universal-connector.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="AppExchange Apps, Widgets, and Connectors" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1718603074151_1a8o-33" class="accordion__trigger" id="show-hide1718603074151_1a8o-33" aria-label="AppExchange Apps, Widgets, and Connectors"> <span class="accordion__title relative"> AppExchange Apps, Widgets, and Connectors <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1718603074151_1a8o-33" id="rel1718603074151_1a8o-33"> <div class="accordion__description"> <p>Discover apps, connectors, and widgets — made by experts, and ready to deploy day one. Apps package data ingestion, visualisation, and <a href="/in/marketing/automation/guide/" target="_self">automation</a> for specific marketing use cases — like attribution, media mix modelling, and incrementality — making it easy to kickstart your performance optimisation. Choose from a library of AppExchange-approved, partner-made apps, or enhance existing dashboards with installable widgets and connectors.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1718603074151_1a8o-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-einstein-intelligence-marketplace.jpg?w=1024" class="image__asset" alt="A colorful library of apps and widgets. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-einstein-intelligence-marketplace.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-einstein-intelligence-marketplace.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-einstein-intelligence-marketplace.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-einstein-intelligence-marketplace.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left " data-media-label="rel1679768474324_11mj-11__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-api-library.jpg?w=1024" class="image__asset" alt="API library interface. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-api-library.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-api-library.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-api-library.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-api-library.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1682442240964_1akg-22__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-universal-connector.jpg?w=1024" class="image__asset" alt="Einstein connecting disparate data sources for device category. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-universal-connector.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-universal-connector.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-universal-connector.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-universal-connector.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1718603074151_1a8o-33__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-einstein-intelligence-marketplace.jpg?w=1024" class="image__asset" alt="A colorful library of apps and widgets. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-einstein-intelligence-marketplace.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-einstein-intelligence-marketplace.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-einstein-intelligence-marketplace.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-einstein-intelligence-marketplace.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </div> </div> </section> </div><div data-blade-id="1682442262755_15rv" data-blade-position="5" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1682442262755_15rv" class="relative productfeature--blade blade_layout--right" > <div class="container"> <div class="relative grid grid_main productfeature__content theme--light_gradient "> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Optimise at the speed of your customers. </h2> </header> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Einstein Marketing Insights" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1682442262716_11n-11" class="accordion__trigger" id="show-hide1682442262716_11n-11" aria-label="Einstein Marketing Insights"> <span class="accordion__title relative"> Einstein Marketing Insights <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262716_11n-11" id="rel1682442262716_11n-11"> <div class="accordion__description"> <p>Reporting and dashboards tell the big picture story. But what about actionable insights? With Einstein, you can select a KPI you want to improve and create an always-on pipeline of AI insights. You can answer big-picture questions like how to reduce spend by lowering your CPM or go deeper to see what creative had the largest outlier effects in a recent campaign. Einstein looks at all your data, ranking insights on what’s driving the most engagement.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262716_11n-11__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-einstein-insights-3.jpg?w=1024" class="image__asset" alt="Einstein pondering over data charts for conversions and impressions. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-einstein-insights-3.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-einstein-insights-3.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-einstein-insights-3.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-einstein-insights-3.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Media Planning and Pacing Optimisation" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442262720_53l-22" class="accordion__trigger" id="show-hide1682442262720_53l-22" aria-label="Media Planning and Pacing Optimisation"> <span class="accordion__title relative"> Media Planning and Pacing Optimisation <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262720_53l-22" id="rel1682442262720_53l-22"> <div class="accordion__description"> <p>Create media plans, ingest media buys, and achieve greater ROI with a suite of paid media tools. AI uses historic performance data to suggest improvements to media plans, or even run scenario simulations, so you can better allocate your budget and predict performance. It also calculates pacing and tracks performance as a campaign is in-flight, so you can adjust as it’s running, instead of waiting for weeks after.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262720_53l-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-media-planning-media-planning-pacing-optimization.jpg?w=1024" class="image__asset" alt="Einstein standing with outstretched arms in front of a monthly planning interface. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-media-planning-media-planning-pacing-optimization.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-media-planning-media-planning-pacing-optimization.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-media-planning-media-planning-pacing-optimization.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-media-planning-media-planning-pacing-optimization.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="AppExchange Apps, Widgets, and Connectors" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442262724_zlf-33" class="accordion__trigger" id="show-hide1682442262724_zlf-33" aria-label="AppExchange Apps, Widgets, and Connectors"> <span class="accordion__title relative"> AppExchange Apps, Widgets, and Connectors <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262724_zlf-33" id="rel1682442262724_zlf-33"> <div class="accordion__description"> <p>Discover apps, connectors, and widgets — made by experts, and ready to deploy day one. Apps package data ingestion, visualisation, and automation for specific marketing use cases — like attribution, media mix modelling, and incrementality — making it easy to kickstart your performance optimisation. Choose from a library of AppExchange-approved, partner-made apps, or enhance existing dashboards with installable widgets and connectors.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262724_zlf-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/06/products-features-pdp-einstein-intelligence-marketplace.jpg?w=1024" class="image__asset" alt="A colorful library of apps and widgets. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/06/products-features-pdp-einstein-intelligence-marketplace.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/06/products-features-pdp-einstein-intelligence-marketplace.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/06/products-features-pdp-einstein-intelligence-marketplace.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/06/products-features-pdp-einstein-intelligence-marketplace.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right " data-media-label="rel1682442262716_11n-11__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-einstein-insights-3.jpg?w=1024" class="image__asset" alt="Einstein pondering over data charts for conversions and impressions. 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Choose from a library of prebuilt widgets, create your own custom widgets, and automatically create on-brand dashboards with InstaBrand.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442267531_mzz-11__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-intelligence-visualizations-1.jpg?w=1024" class="image__asset" alt="A collage of graphs showing data for revenue, weekly cost trends, and units sold per week." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-intelligence-visualizations-1.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-intelligence-visualizations-1.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-intelligence-visualizations-1.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-intelligence-visualizations-1.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Database and Tableau Exporting" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442267539_mqz-22" class="accordion__trigger" id="show-hide1682442267539_mqz-22" aria-label="Database and Tableau Exporting"> <span class="accordion__title relative"> Database and Tableau Exporting <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442267539_mqz-22" id="rel1682442267539_mqz-22"> <div class="accordion__description"> <p>Extend the power of your unified marketing data with simple exporting. Visualise and explore your data in Tableau with a “clicks not code” native integration. Or you can push data to Snowflake, PostgreSQL, and Google BigQuery for incorporation into your enterprise data lake or warehouse.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442267539_mqz-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-in/wp-content/uploads/sites/21/2023/11/products-features-pdp-database-exports.jpg?w=1024" class="image__asset" alt="A seagull flies across a database export form page. 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<div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/in/marketing/engagement/" data-link-text="Marketing Cloud Engagement" data-link-url="https://www.salesforce.com/in/marketing/engagement/" data-link-type="header" target="_self"> Marketing Cloud Engagement </a> </h3> <div class="card__description"> <p>Grow efficiently by aligning marketing and sales on the #1 CRM with marketing automation and account-based marketing.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/in/marketing/engagement/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Marketing Cloud Engagement." href="https://www.salesforce.com/in/marketing/engagement/" target="_self" rel="noopener" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__4 card__wrapper carousel-card" data-module-id="1682442324421_1eeg" aria-label="slide 4 of 4" role="group" data-module-position="4" data-module-type="card_productaddon" data-module-name="Commerce Cloud" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/in/commerce/" data-link-text="Commerce Cloud" data-link-url="https://www.salesforce.com/in/commerce/" data-link-type="header" target="_self"> Commerce Cloud </a> </h3> <div class="card__description"> <p>Grow revenue and savings at every step in your customer journey with AI-powered commerce experiences that wow.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/in/commerce/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more, Commerce Cloud. " href="https://www.salesforce.com/in/commerce/" target="_self" rel="noopener" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="nupfixed_cta" data-module-name="Extend the power of Marketing Cloud Intelligence with these related products." data-module-position="5" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--center ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="View all products" data-link-url="https://www.salesforce.com/in/marketing/all-products/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="wideM" aria-label="See all resources related to Marketing Cloud Intelligence. " href="https://www.salesforce.com/in/marketing/all-products/" > View all products </a> </pbc-button> </div> </div> </div> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> <div class="blade__background blade__background--partial-overlap" aria-hidden="true"> <div class="background__graphics background__graphics--overlap background__graphics--with-background-image"> <div class="blade__background-image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2023/06/logo-marketing-productdetail-product-portfolio-1.png?w=1024" class="background__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2023/06/logo-marketing-productdetail-product-portfolio-1.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2023/06/logo-marketing-productdetail-product-portfolio-1.png?resize=300,118 300w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2023/06/logo-marketing-productdetail-product-portfolio-1.png?resize=768,303 768w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2023/06/logo-marketing-productdetail-product-portfolio-1.png?resize=1024,404 1024w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2023/06/logo-marketing-productdetail-product-portfolio-1.png?resize=1536,606 1536w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2023/06/logo-marketing-productdetail-product-portfolio-1.png?resize=2048,808 2048w" width="100%"/> </div> </div> <div class="background__padding--partial-overlap"></div> </div> </section> </div><div data-blade-id="1680632942198_tre" data-blade-position="8" data-blade-name="sf/nupfixed" data-blade-variant="nupfixed" data-blade-source="www" data-blade-type="blade"> <section id="1680632942198_tre" class="relative nupfixed--blade nupfixed--link_above layout--3 nupfixed--card_pricingedition" > <div class="container"> <div class="grid grid_main nupfixed nupfixed__3 nupfixed__gridThree theme--light_gradient"> <header class="nupfixed__blade-heading text--center"> <h2 class="headline" style=" "> Marketing Cloud Intelligence Pricing </h2> <div class="blade__description pbc-g-text-body-1-2 pbc-g-text-body-1-2-ul-checkmark-spacing"> <p>Find the right Marketing Cloud Intelligence edition for your business needs.</p> </div> </header> <div class="cards cards--flex cards--flexThree"> <article class="card card__1 card__wrapper theme--light_gradient" data-module-id="1680632942161_c4d" data-module-position="1" data-module-type="card_pricingedition" data-module-name="Starter" data-module-track-impressions="" > <div class="card--card_pricingedition pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper"> <div class="card__background"> <div class="card__copy__wrapper"> <div class="card__copy__container"> <div class="card__headline__wrapper"> <h3 class="card__headline" style=" "> Starter </h3> <div class="card__description"> <p>Begin your marketing intelligence journey and unify, visualise, and activate your marketing data.</p> </div> </div> <div class="card__price_wrapper default" data-id="" data-currency="USD_english"> <div class="card__price card__price--display-2"> <span class="price_text__symbol">$</span> <span class="">3,000</span> </div> <div class="card__price_suffix"> Org / Month </div> <div class="card__price_subtext"> USD (billed annually) </div> </div> </div> <div class="card__background-image" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" preserveAspectRatio="none" viewBox="0 0 290 360" class="textured-background textured-clouds textured-clouds--orange"> <use href="#textured-background-1680632942198_tre" /> </svg> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 290 28" class="contour"> <use href="#textured-background-contour-1680632942198_tre" /> </svg> </div> </div> </div> <div class="card__features"> <ul class="card__list"> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> 10 Users </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> 3 Million Data Rows </li> </ul> </div> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Contact us" data-link-url="https://www.salesforce.com/in/form/contact/contactme-marketing-cloud/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="wideAll" aria-label="Contact us about Marketing Cloud Intelligence Starter." href="https://www.salesforce.com/in/form/contact/contactme-marketing-cloud/?d=pb" target="_blank" rel="noopener" > Contact us </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper theme--light_gradient" data-module-id="1683664017264_5nb" data-module-position="2" data-module-type="card_pricingedition" data-module-name="Growth" data-module-track-impressions="" > <div class="card--card_pricingedition pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper"> <div class="card__background"> <div class="card__copy__wrapper"> <div class="card__copy__container"> <div class="card__headline__wrapper"> <h3 class="card__headline" style=" "> Growth </h3> <div class="card__description"> <p>Grow your marketing intelligence platform across all campaigns, channels, and platforms.</p> </div> </div> <div class="card__price_wrapper default" data-id="" data-currency="USD_english"> <div class="card__price card__price--display-2"> <span class="price_text__symbol">$</span> <span class="">10,000</span> </div> <div class="card__price_suffix"> Org / Month </div> <div class="card__price_subtext"> USD (billed annually) </div> </div> </div> <div class="card__background-image" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" preserveAspectRatio="none" viewBox="0 0 290 360" class="textured-background textured-clouds textured-clouds--orange"> <use href="#textured-background-1680632942198_tre" /> </svg> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 290 28" class="contour"> <use href="#textured-background-contour-1680632942198_tre" /> </svg> </div> </div> </div> <div class="card__features"> <ul class="card__list"> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> 20 Users </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> 20 Million Data Rows </li> </ul> </div> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Contact Us" data-link-url="https://www.salesforce.com/in/form/contact/contactme-marketing-cloud/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="wideAll" aria-label="Contact us about Marketing Cloud Intelligence Growth." href="https://www.salesforce.com/in/form/contact/contactme-marketing-cloud/?d=pb" target="_blank" rel="noopener" > Contact Us </a> </pbc-button> </div> </div> </div> </article> <article class="card card__3 card__wrapper theme--light_gradient" data-module-id="1683664297303_g1a" data-module-position="3" data-module-type="card_pricingedition" data-module-name="Plus" data-module-track-impressions="" > <div class="card--card_pricingedition pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper"> <div class="card__background"> <div class="card__copy__wrapper"> <div class="card__copy__container"> <div class="card__headline__wrapper"> <h3 class="card__headline" style=" "> Plus </h3> <div class="card__description"> <p>Complete marketing intelligence across regions, brands, and business units.</p> </div> </div> <div class="card__price_wrapper default" data-id="" data-currency=""> <div class="card__price card__price--display-5"> Request a quote </div> <div class="card__price_suffix"> (Priced based on number of data rows needed) </div> <div class="card__price_subtext"> USD (billed annually) </div> </div> </div> <div class="card__background-image" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" preserveAspectRatio="none" viewBox="0 0 290 360" class="textured-background textured-clouds textured-clouds--orange"> <use href="#textured-background-1680632942198_tre" /> </svg> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 290 28" class="contour"> <use href="#textured-background-contour-1680632942198_tre" /> </svg> </div> </div> </div> <div class="card__features"> <ul class="card__list"> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> 80 Users </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> 100 Million Data Rows </li> </ul> </div> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Contact us" data-link-url="https://www.salesforce.com/in/form/contact/contactme-marketing-cloud/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="wideAll" aria-label="Contact us about Marketing Cloud Intelligence Plus." href="https://www.salesforce.com/in/form/contact/contactme-marketing-cloud/?d=pb" target="_blank" rel="noopener" > Contact us </a> </pbc-button> </div> </div> </div> </article> </div> <div class="legal"><p>Premier Support included in all editions of Marketing Cloud Intelligence. This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.</p> </div> <div class="nupfixed_cta" data-module-name="Marketing Cloud Intelligence Pricing" data-module-position="1" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--center ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="View detailed pricing" data-link-url="https://www.salesforce.com/in/marketing/intelligence/pricing/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="wideM" aria-label="View detailed Marketing Cloud Intelligence pricing" href="https://www.salesforce.com/in/marketing/intelligence/pricing/" target="_self" rel="noopener" > View detailed pricing </a> </pbc-button> </div> </div> </div> </div>  <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" aria-hidden="true" style="width: 0; height: 0; position: absolute; left: -100px"><defs><symbol id="textured-background-1680632942198_tre"><path d="M0 0h290v360H0z"/><mask id="a-1680632942198_tre" width="290" height="242" x="0" y="118" maskUnits="userSpaceOnUse" style="mask-type:alpha"><path fill="#fff" d="M0 360h290V118H0v242Z"/></mask><g mask="url(#a-1680632942198_tre)"><g opacity=".5"><mask id="c-1680632942198_tre" width="244" height="187" x="145" y="242" maskUnits="userSpaceOnUse" style="mask-type:alpha"><path fill="url(#b-1680632942198_tre)" d="M0 0h231.6v172H0z" transform="matrix(-.99802 .06296 .07055 .99751 376.2 242.4)"/></mask><g mask="url(#c-1680632942198_tre)"><path fill="currentColor" d="m376 242.5-237.23 14.966 12.368 174.863 237.23-14.965z"/></g></g><g opacity=".5"><mask id="e-1680632942198_tre" width="329" height="273" x="-139" y="83" maskUnits="userSpaceOnUse" style="mask-type:alpha"><path fill="url(#d-1680632942198_tre)" d="M0 0h290.6v215.8H0z" transform="matrix(.9779 -.20913 .20169 .97946 -138.6 143.8)"/></mask><g mask="url(#e-1680632942198_tre)"><path fill="currentColor" d="m-138.5 144 291.61-62.363 44.351 215.384-291.61 62.362z"/></g></g></g></symbol><pattern id="b-1680632942198_tre" width="1" height="1" patternContentUnits="objectBoundingBox"><use xlink:href="#f-1680632942198_tre" transform="scale(.0027 .00375)"/></pattern><pattern id="d-1680632942198_tre" width="1" height="1" patternContentUnits="objectBoundingBox"><use xlink:href="#f-1680632942198_tre" transform="scale(.0027 .00375)"/></pattern><image xlink:href="https://a.sfdcstatic.com/shared/images/pbc/textured-clouds.png" id="f-1680632942198_tre" width="360" height="266"/><symbol id="textured-background-contour-1680632942198_tre"><path d="M-25 0C27.4978 17.3862 85.1476 27.2222 145 27.2222C205.197 27.2222 262.254 17.577 315 0V28H-25V0Z" fill="white"/></symbol></defs></svg>  </section> </div><div data-blade-id="1670278976480_ju9" data-blade-position="9" data-blade-name="sf/logogrid" data-blade-variant="logogrid" data-blade-source="www" data-blade-type="blade"> <section id="1670278976480_ju9" class="relative logogrid--blade" > <div class="container container--min-spacing-bottom noCTAs"> <article class="grid grid_main theme--light_gradient"> <header class="logogrid__blade-heading"> <h2 class="pbc-g-text-display-4" style=" "> Get the most out of your marketing intelligence tools with partner apps and experts. </h2> </header> <div class="logo-grid logo-grid-blade logo-grid-blade--6 mt-16 mobile-mt-16"> <div class="logo-block logo-block--1 logo-block--card_logomark" data-module-id="1670278976549_13fc" data-module-track-impressions="" data-module-name="Decision Foundry logo. 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theme--light_gradient" data-module-track-impressions="false" data-module-id="1683928709418_m8v" data-module-name="Marketing Cloud Intelligence FAQ" data-module-position="1" data-module-type="headline"> <header class="faq__blade-heading "> <h2 class="headline" style=" "> Marketing Cloud Intelligence FAQ </h2> </header> <div class="faq--tabs"> <div class="one-tab" > <div id="tab-1-1683928709418_m8v" > <div class="pbc_accordion"> <div class="accordion__item accordion__item-1 selected " data-module-id="1683928709690_630" data-module-name="What are marketing intelligence tools?" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1683928709418_m8v-11" class="accordion__trigger" id="accordion1683928709418_m8v-11" aria-label="What are marketing intelligence tools?"> <span class="accordion__title relative"> What are marketing intelligence tools? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1683928709418_m8v-11" id="rel1683928709418_m8v-11"> <div class="accordion__description"> <p>With marketing intelligence tools, marketing teams can ingest and unify all of their marketing performance data — including business data, such as revenue and spend — to analyse and optimise the business outcomes of their marketing activity.</p> <p><a href="/in/form/pdf/3rd-marketing-intelligence-report/?d=pb" target="_blank">See how top marketers are letting their data lead</a></p> </div> </section> </div> <div class="accordion__item accordion__item-2 " data-module-id="1683928845170_j6q" data-module-name="How do I choose the right marketing intelligence tools?" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1683928709418_m8v-12" class="accordion__trigger" id="accordion1683928709418_m8v-12" aria-label="How do I choose the right marketing intelligence tools?"> <span class="accordion__title relative"> How do I choose the right marketing intelligence tools? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 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How much and what kind of data used by your marketing team, the resources and skills of your team to ingest and prepare data, and how you wish to activate the insights you uncover from your data are all key considerations.</p> </div> </section> </div> <div class="accordion__item accordion__item-3 " data-module-id="1683928942220_jcv" data-module-name="What are the benefits of marketing intelligence tools?" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1683928709418_m8v-13" class="accordion__trigger" id="accordion1683928709418_m8v-13" aria-label="What are the benefits of marketing intelligence tools?"> <span class="accordion__title relative"> What are the benefits of marketing intelligence tools? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1683928709418_m8v-13" id="rel1683928709418_m8v-13"> <div class="accordion__description"> <p>Marketing intelligence tools can help you solve the unique data challenges of marketing. The ability to ingest 100% of marketing data and turn that data into actionable insights helps marketing teams save significant time, make more informed decisions, and ultimately improve and prove the value of their activity.</p> </div> </section> </div> <div class="accordion__item accordion__item-4 " data-module-id="1683928971204_fx" data-module-name="What is Datorama?" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1683928709418_m8v-14" class="accordion__trigger" id="accordion1683928709418_m8v-14" aria-label="What is Datorama?"> <span class="accordion__title relative"> What is Datorama? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1683928709418_m8v-14" id="rel1683928709418_m8v-14"> <div class="accordion__description"> <p>Acquired by Salesforce in 2018, Datorama is the legacy product name for Marketing Cloud Intelligence. 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