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Ad hoc analysis, advanced analytics | Adobe Analytics

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href="/web/20130830011559/http://www.adobe.com/solutions/digital-analytics.html?promoid=KAVVU" id="Products_AdobeMarketingCloud_Digitalanalytics">Digital analytics</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130830011559/http://www.adobe.com/solutions/social-marketing.html?promoid=KAVVV" id="Products_AdobeMarketingCloud_Socialmarketing">Social marketing</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130830011559/http://www.adobe.com/solutions/web-experience-management.html?promoid=KAVVX" id="Products_AdobeMarketingCloud_Webexperiencemanagement">Web experience management</a></li> </ul> </div> <div class="SiteHeaderColumn-2"> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130830011559/http://www.adobe.com/solutions/testing-targeting.html?promoid=KAVVW" id="Products_AdobeMarketingCloud_Testingandtargeting">Testing and targeting</a></li> <li class="SiteHeaderPanelLink"><a 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id="Products_Social_AdobeSocial">Adobe Social</a></li> </ul> <p class="SiteHeaderPanelHeaderSmall">Experience Manager</p> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130830011559/http://www.adobe.com/products/cq.html?promoid=KAUCQ" id="Products_ExperienceManager_CQ">CQ</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130830011559/http://www.adobe.com/products/scene7.html?promoid=KAUCR" id="Products_ExperienceManager_Scene7">Scene7</a></li> </ul> </div> <div class="SiteHeaderColumn-2"> <p class="SiteHeaderPanelHeaderSmall">Target</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130830011559/http://www.adobe.com/products/testandtarget.html?promoid=KAUCS" id="Products_Target_TestTarget">Test&amp;Target</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130830011559/http://www.adobe.com/products/recommendations.html?promoid=KAUCT" id="Products_Target_Recommendations">Recommendations</a></li> <li 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var params = { storeName: params.storeName, locale: params.locale, productKey: params.categoryPath, priceObject: { price: { orginalPriceWithoutTax: params.originalPrice, priceWithoutTax: params.price, taxCode: params.taxCode || "" }, priceTypeKey: params.distributionMethod }, currencyObject: { delimiter: params.delimiter || ",", formatString: currency.FORMATSTRING, iso3Code: currency.CODE, symbol: currency.SYMBOL, usePrecision: params.usePrecision }, showCentDelim : params.showCentDelim || false, type: params.type }; return params; }, isSubscription: function(serviceCommitment, termType) { return (serviceCommitment == this.SubscriptionItemText && (termType == this.TermTypeMonth || termType == this.TermTypeYear)); }, subscriptionItem: function(serviceCommitment, termType) { return (termType == this.TermTypeMonth && (serviceCommitment == this.TermTypeMonth || serviceCommitment == this.TermTypeYear)); }, getSubscriptionText: function(serviceCommitment, termType) { if (this.isSubscription(serviceCommitment, termType)) { if (termType === this.TermTypeMonth) { return this.SubMonthText; } else if (termType === this.TermTypeYear) { return this.SubYearText; } } else if (this.subscriptionItem(serviceCommitment, termType)) { if (serviceCommitment === this.TermTypeMonth) { return this.FullSubMonthText; } else if (serviceCommitment === this.TermTypeYear) { return this.FullSubYearText; } } return ""; }, getSubscriptionPriceText: function(serviceCommitment, termType) { if (this.isSubscription(serviceCommitment, termType)) { if (termType === this.TermTypeMonth) { return this.PriceMonthText; } else if (termType === this.TermTypeYear) { return this.PriceYearText; } } else if (this.subscriptionItem(serviceCommitment, termType)) { return this.PriceMonthText; } return ""; } }; </script> </div> <div id="modalContent" style="display:none;"></div> </div> <!--googleon: all--></div> <div class="Link LayoutScrollH LayoutMaxH" id="top"> <div class="parbase compbase breadcrumb"><div class="LayoutHeader LayoutBreakAfter Link"> <div class="LayoutHeaderPath"> <div class="LayoutCellSides LinkStrong LayoutH IconAlign"> <span class="LayoutHItem LayoutSmallGutterRight"> <a href="/web/20130830011559/http://www.adobe.com/solutions/digital-marketing.html"> Adobe Marketing Cloud</a> </span> <span class="LayoutSmallGutterRight LayoutHItem">/</span> <span class="LayoutHItem LayoutSmallGutterRight"> <a href="/web/20130830011559/http://www.adobe.com/solutions/digital-analytics.html"> Adobe Analytics</a> </span> <span class="LayoutSmallGutterRight LayoutHItem">/</span> </div> </div> </div> </div> <div class="LayoutH"> <h1 id="subcrumb" class="TextH1 LayoutCellSides LayoutSmallCellVSides"> <a href="/web/20130830011559/http://www.adobe.com/solutions/digital-analytics.html" title="Adobe Analytics" target="_self">Adobe Analytics</a> / Ad hoc analysis</h1> </div> </div> <div class="TextSmall Link LayoutBreakAfter"> <div class="LayoutGrid-1-4 LayoutSlimGrid-1-2 LayoutWideGrid-1-6 LayoutWideNoBreak"> <div class="LayoutSlimGrid-1-2 LayoutWideGrid-1-4"> <div class="parbase subnav compbase subnavigation"></div> <div class="LayoutBody LayoutBreakAfter TextSmall"> <div class="bodycontent1 parsys"><div id="bodycontent1"> <div class="productintro parbase compbase section"><div> <div class="hr"><div class="LayoutRow RuleH"></div> </div> <div id="LayoutBody-Headline" class="LayoutBigCellVSides"> <div class="LayoutBreakAfter"> <h2 class="TextLarger TextLight LayoutSmallRowBottom LayoutCellSides"> Find your most valuable visitor segments.</h2> <div class="TextLarge TextLight SemanticPhrase LayoutCellSides"> <p>Ad hoc analysis is the most powerful tool marketers have for instantly identifying high-value customer segments. With Adobe® Analytics, you’ll have more control than ever over unlimited real-time visitor information, so you can drill down into the data to get deep, precise, and comprehensive views of your customers. And once you know exactly who your visitors are, you’ll also know where your greatest opportunities lie.</p> </div> </div> </div> </div> </div> <div class="LayoutBreakAfter VerticalBarOverflow"><div class="LayoutGrid-1-2 LayoutSlimGrid-1-2"><div class="parbase compbase subtitle section"><div class="LayoutCellVSides LayoutCellSides LayoutH"> <h2 class="TextH3 LinkHide LayoutHItem"> Features of Adobe Analytics<br>ad hoc analysis</h2> </div> </div> <div class="parbase compbase section featurebenefititem"><div class="LayoutCellSides LayoutRow"> <div class="LayoutRow LayoutBigRowBottom"> <h3 class="TextH5"> Multidimensional site analysis</h3> <div> <p>Make connections between your customers’ nonlinear site navigations with charts that use color, size, position, movement, and volume to present complex and trending relationships. Use this date to improve site design, navigation, content layout, and conversion.</p> </div> </div> </div> </div> <div class="parbase compbase section featurebenefititem"><div class="LayoutCellSides LayoutRow"> <div class="LayoutRow LayoutBigRowBottom"> <h3 class="TextH5"> Unlimited real-time segmentation</h3> <div> <p>Build concise visitor segments that can be compared to one another to identify new segments, insights, and key performance indicators (KPIs).</p> </div> </div> </div> </div> <div class="parbase compbase section featurebenefititem"><div class="LayoutCellSides LayoutRow"> <div class="LayoutRow LayoutBigRowBottom"> <h3 class="TextH5"> Advanced reporting</h3> <div> <p>Dynamically build and analyze online conversion processes on multiple pages with advanced fall-out reports, and apply customizable default settings for enhanced conversion and traffic reporting.</p> </div> </div> </div> </div> <div class="parbase compbase section featurebenefititem"><div class="LayoutCellSides LayoutRow"> <div class="LayoutRow LayoutBigRowBottom"> <h3 class="TextH5"> Multiple reports on one screen</h3> <div> <p>Manage and conduct analysis of multiple reports on one screen, enabling side-by-side comparison without toggling between separate report tabs.</p> </div> </div> </div> </div> <div class="parbase compbase section featurebenefititem"><div class="LayoutCellSides LayoutRow"> <div class="LayoutRow LayoutBigRowBottom"> <h3 class="TextH5"> Reports for mobile segments</h3> <div> <p>Use reports built specifically to observe mobile visitor behavior, such as comparing mobile conversion with web conversion and keyword search by mobile visitors versus web visitors.</p> </div> </div> </div> </div> <div class="parbase compbase section featurebenefititem"><div class="LayoutCellSides LayoutRow"> <div class="LayoutRow LayoutBigRowBottom"> <h3 class="TextH5"> <a href="/web/20130830011559/http://www.adobe.com/solutions/digital-analytics/analytics-reporting-capabilities.html" title="See other analytics capabilities ›">See other analytics capabilities ›</a></h3> </div> </div> </div> </div><div class="LayoutGrid-3-4 LayoutSlimGrid-1-2"><div class="parbase compbase subtitle section"><div class="LayoutCellVSides LayoutCellSides LayoutH"> <h2 class="TextH3 LinkHide LayoutHItem"> Additional resources</h2> </div> </div> <div class="parbase compbase section smallviewpoint"><div class="LayoutRow LayoutCellSides"> <div class="LayoutRow"> <img title="thumb-adhoc-analysis-327x183" alt="thumb-adhoc-analysis-327x183" class="cq-dd-image ImageShadow LayoutImage" src="https://web.archive.org/web/20130830011559im_/http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/solutions/digital-marketing/digital-analytics/images/thumb-adhoc-analysis-327x183.jpg.adimg.mw.327.png"/></div> <div class="TextLarge TextLight"> <p>See ad hoc analysis in action. <a target="_blank" href="https://web.archive.org/web/20130830011559/http://apps.enterprise.adobe.com/go/701a0000000nFzgAAE">View the capability demos ›</a></p> </div> <a href="https://web.archive.org/web/20130830011559/http://apps.enterprise.adobe.com/go/701a0000000nFzgAAE" class="TextH4" target="_blank"></a></div> </div> <div class="hr section"><div class="LayoutRow RuleH"></div> </div> <div class="ttt section"><div class="LayoutCellSides" style=""> <div id="content-dotcom-en-solutions-digital-analytics-ad-hoc-analysis-bodycontent1-ttt" style="padding-left:69px;" class="LayoutSlimGridReset LayoutBreakAfter LayoutPullout"> <div style="width:58px;float:left;clear:left;position:relative;left:-69px;margin-right:-69px" class="PulloutItem LayoutSlimGridColReset"> <div> <a href="https://web.archive.org/web/20130830011559/http://apps.enterprise.adobe.com/go/701a0000000meEFAAY" target="_blank"><img title="Discovery Communications" alt="Discovery Communications" class="cq-dd-image ImageShadow LayoutRow LayoutImage" src="https://web.archive.org/web/20130830011559im_/http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/solutions/digital-marketing/digital-analytics/images/thumb-adhoc-discovery-58x43.jpg.adimg.mw.58.png"/></a></div> </div><div style="float:left;width:100%" class="TextSmall PulloutItem LayoutSlimGridColReset"> <div class="LayoutRow"> <h3 class="TextH5 LayoutSmallRowBottom"> <a href="https://web.archive.org/web/20130830011559/http://apps.enterprise.adobe.com/go/701a0000000meEFAAY" title="Discovery Communications" target="_blank">Discovery Communications</a></h3> <div class="LayoutSmallRow"> <p><i>Our online analytics are no longer limited to general traffic numbers and click-through metrics. With Adobe Marketing Cloud...we’re able to drill down to the smallest details to distinguish loyal visitors from casual ones, and then use the information to help convert casual visitors into loyal visitors.</i></p> <p>&nbsp;</p> <p><b>— Francis Lavelle, director of analytics<br> for Discovery Communications</b></p> </div> </div> </div> </div> </div> </div> </div></div></div></div> </div></div> <div class="LayoutGrid-1-4 LayoutWideNoBreak LayoutSlimGrid-1-2 LayoutWideGrid-5-6"> <div class="LayoutWideNoBreak"> <div class="bodycontent2 parsys parsys_reflow"><div id="bodycontent2"> </div> </div> <div class="parsys bodycontent3 parsys_reflow"><div id="bodycontent3"> </div> </div> </div> <div class="LayoutBreakAfter"> <div class="LayoutGrid-1 LayoutSlimGrid-1 LayoutZero LayoutHidden"> <div class="parbase manuallinklist compbase linklist2 inheritedlinklist"></div> </div> <div class="LayoutGrid-2 LayoutSlimGrid-2 LayoutZero LayoutHidden LayoutFlushLeft"> <div class="parbase manuallinklist compbase inheritedlinklist linklist3"></div> </div> <div class="LayoutGrid-3 LayoutSlimGrid-1 LayoutWideColumnBreak LayoutFlushLeft LayoutZero LayoutHidden"> <div class="parbase manuallinklist compbase linklist1 inheritedlinklist"></div> </div> <div class="LayoutGrid-4 LayoutSlimGrid-2 LayoutFlushLeft"> <div class="pagetools"><div class="LayoutBreakAfter"> </div> </div> </div> </div> </div> <div class="LayoutWideGrid-1-4 LayoutGridBreak"> <div class="parbase legalText compbase legaltext"><div class="LayoutRow LayoutCellSides Semantic TextWeak TextSmall"> <p><b>Popular searches:</b> <a href="/web/20130830011559/http://www.adobe.com/solutions/digital-analytics/data-workbench.html">cross-channel analytics</a>, <a href="/web/20130830011559/http://www.adobe.com/products/sitecatalyst.html">website analytics</a>, <a href="/web/20130830011559/http://www.adobe.com/solutions/web-experience-management/mobile.html">mobile management</a></p> </div> </div> </div> </div> <div class="LayoutGrid-5 LayoutSlimGrid-1-2 LayoutWideGrid-7 LayoutRight LayoutWideRight"> <div class="parbase compbase rightRailTopAd"></div> <div class="display conversionpoddisplay"><script language="javascript"> jQuery.createNs("Adobe.PageInfo.Labels"); Adobe.PageInfo.Labels.ConversionPod = { priceDescriptions : { "FULL" : "", "UPGRADE" : "Upgrade from" } } </script> <div class="LayoutRow CPodGray"> <div id="CPod" class="CPod"> <div id="CPodParent1" style="display:none"> <div class="convpod"> <div class="CPodHeader CPodTitle CPodShadowTop" id="CPodHeader1"> </div> <div class="CPodContent"> <!-- PRIMARY IS FIRST --> <div class="CpodItemContainer SubPodItemContainer"> <div class="CPodCell CPodRowBottom CPodShadowTop" id="CPodDescription1"> <div class="CPodTitle CPodShadowTop"> <a href="/web/20130830011559/http://www.adobe.com/solutions/digital-analytics.html" class="CPodHeaderLinkSelector"><span class="SubPodHeaderTitle">Adobe Analytics</span> </a></div> <span class="SubPodDescription"> <p>Find out more about the solution.</p> </span> </div> <div class="LayoutBreakAfter CpodConfigContainer"> </div> <div class="CPodBoxCell CpodConfigCTAContainer"> <div style="padding-left:87px;" class="LayoutBreakAfter LayoutBreakAfter LayoutPullout"> <div class="SubPodBoxShot" style="width:80px;float:left;clear:left;position:relative;left:-87px;margin-right:-87px" id="CPodBoxShot1"> <a href="/web/20130830011559/http://www.adobe.com/solutions/digital-analytics.html"><!--[if IE 6]><img style="filter:progid:DXImageTransform.Microsoft.AlphaImageLoader(src='/content/dam/Adobe/images/shared/product_mnemonics/80x80/adobe-analytics-80x80.png',sizingMethod='scale');true" src="/include/img/transparent.gif" alt="Adobe Analytics" width="80" height="90"/><![endif]--> <![if !IE 6]><img title="Adobe Analytics" alt="Adobe Analytics" class="cq-dd-image" src="https://web.archive.org/web/20130830011559im_/http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/images/shared/product_mnemonics/80x80/adobe-analytics-80x80.png.adimg.mw.80.png"/><![endif]> </a></div> <div style="float:left;width:100%;" class="CPodCostCell CPodDetail"> <div id="cpod1377824636370-CPodUpgrade" class="CPodCost CPodUpgrade"> </div> <div class="CPodCost cpod1377824636370-PriceLabel productPriceContainerCPod" id="CPodPrice1"> <div class="priceContainer"></div> <a class="CPodPricePlaceHolder" href="#" prodkey="" pricetype="UPGRADE" pricetypeedu="FULL"></a> </div> <div id="cpod1377824636370-PriceLabel" class="CartCost LayoutImageLeft LayoutCellRight CPodConfigPriceLabel"></div> <div id="cpod1377824636370-CPodSubscription" class="CPodSubscription"> </div> <div class="CPodFees CPodShadowTop CPodSpacer"> <div id="CPodTax" style="display:none;"></div> </div> <div class="CPodButtonWrap LayoutBreakAfter" id="cpod1377824636370"> <div> <span id="CPodBuy1" class="ConvPodBuyLinkContainer"> <a href="https://web.archive.org/web/20130830011559/http://apps.enterprise.adobe.com/go/701a0000000lXcSAAU" class="BuyLinkOverride CPodButton CPodButtonYellow CPodButtonFull" prodkey="">Contact us</a> </span> <br clear="all"/> <div id="CPodContactInfo" class="CPodContactInfo"> Sales: 877-722-7088</div> </div> </div> </div> </div> <div class="CPodRowTop" style="display:none; text-align:center;" id="cpod1377824636370-EDUMessage"> <span style="display:table-cell; vertical-align:top; text-align:center; color:#CCCCCC" class="CPodShadowTop"> Purchase requires verification of academic eligibility</span> </div> </div> <!-- removing display=none to display promotion offer blue text line on Cpod --> <div class="CPodCell CPodRowTop LayoutBreakAfter CPodOffer-"> <div style="padding-left:20px;" class=" LayoutBreakAfter LayoutPullout"> <div style="width:16px;float:left;clear:left;position:relative;left:-20px;margin-right:-20px" class="SubPodOfferIcon" id="CPodOfferIcon1"> </div> <!-- Modal popup for terms link start--> <div style="float:left;width:100%" class="CPodPromotion-blue CPodShadowTop SubPodOffers" id="CPodOffers1"> </div> <!-- Modal popup for terms link end--> </div> </div> </div> <!-- EDU Selector --> <div style="display:none"> <div class="LayoutRowTop EDURuleH"></div> <div id="CPodEDUSelector" class="CPodEDUSelector LayoutCellTop LayoutSmallCellBottom TextCenter" style="display:none;"> <a href="#" id="EDUModalLink" class="CPodEDUSelectorLink">Student and teacher pricing ›</a> </div> <div id="CPodEDUToggle" class="CPodEDUToggle LayoutCellTop LayoutSmallCellBottom TextCenter" style="display:none;"> <a href="#" class="CPodEDUToggleLink">Not a student or teacher?</a> </div> </div> <!-- End EDU Selector --> </div> </div> </div> <script> var index = 1 || -1; 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