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That starts with empowering our customers to avoid eCommerce scams and make informed purchases. We make reviews more trustworthy with our consumer-first AI."> <meta name="keywords" content="fake review, fake review analysis, fakespot"><meta content="Fakespot - Love Everything You Buy" property="og:title" /><meta content="Fakespot spots, analyzes and identifies fake reviews and counterfeits - helping you out when buying stuff online." property="og:description" /><meta content="https://i.fakespot.io/assets/fakespot_og-cc18ce08701e931303c964161a2811dea017f28ba7a437f46d9899b89f6335af.png" property="og:image" /><meta content="summary_large_image" name="twitter:card" /><meta content="@FakespotTweets" name="twitter:site" /><meta content="Fakespot - Love Everything You Buy" name="twitter:title" /><meta content="https://i.fakespot.io/assets/fakespot_og-cc18ce08701e931303c964161a2811dea017f28ba7a437f46d9899b89f6335af.png" name="twitter:image" /> <script> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-WQVWMMG'); </script>  <script async src="https://www.googletagmanager.com/gtag/js?id=G-QG6KYDPQTD"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} // GA4 test Prod. 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const ArrowSubmitButton = document.querySelector('.submit-arrow'); textField && textField.addEventListener('keyup', e => { const { target } = e; if (ArrowSubmitButton) { ArrowSubmitButton.disabled = target.value.length === 0; } })</script></div><div id="backdrop"></div></header><div id="header-placeholder"></div><div class="trust-container"><div class="mobile-nav visible-xs visible-sm"><ul class="menu-nav dm2"><li><a class="how-link" href="/about/how-to-use-fakespot">How to use Fakespot</a></li><li><a class="our-mission-link" href="/our-mission">Our Mission</a></li><li><a class="careers-link" href="https://www.mozilla.org/en-US/careers/listings/">Careers</a></li><li><a class="blog-link" href="/posts">Blog</a></li><li><a class="press-link" href="/press">Press</a></li></ul></div><div class="nav-about hidden-xs hidden-sm"><ul class="menu-nav dm2"><li><a class="how-link" href="/about/how-to-use-fakespot">How to use Fakespot</a></li><li><a class="our-mission-link" href="/our-mission">Our Mission</a></li><li><a class="careers-link" href="https://www.mozilla.org/en-US/careers/listings/">Careers</a></li><li><a class="blog-link" href="/posts">Blog</a></li><li><a class="press-link" href="/press">Press</a></li></ul></div><h1 class="trust-page-title">Fakespot Transparency Pledge</h1><div class="trust-desktop-page"><div class="fs-ceo-statement-box"><img class="fs-ceo-img" src="https://i.fakespot.io/assets/career/saoud-970b8d454b272a4b595d9bcb241b71e211c7177bc2390394b511ab8d25ddfe3e.png" /><div class="fs-ceo-statement"><div class="dm1 fs-missions">“Our mission is to be the most trust-obsessed company on Earth. That starts with empowering our customers to avoid eCommerce scams and make informed purchases. We make reviews more trustworthy with our consumer-first AI.”</div><div class="fs-ceo-signature"><div class="dm1 name">Saoud Khalifah</div><div class="dm2 ceo-title">Founder and CEO</div></div></div></div><div class="fs-trust-contents"><div class="fs-trust-nav"><div class="fs-trust-nav-title"><div class="fs-nav-title-text dm1 current" data-id="#mission-0">How does <span>Fakespot work?</span></div></div><div class="fs-trust-nav-title"><div class="fs-nav-title-text dm1 " data-id="#mission-1">What do you <span>do with the data Fakespot generates?</span></div></div><div class="fs-trust-nav-title"><div class="fs-nav-title-text dm1 " data-id="#mission-2">How do you <span>make money?</span></div></div><div class="fs-trust-nav-title"><div class="fs-nav-title-text dm1 " data-id="#mission-3">Why should I <span>trust Fakespot?</span></div></div></div><div class="fs-trust-main"><div class="fs-trust-content" id="mission-0"><h3 class="fs-trust-content-title">How does <span>Fakespot work?</span></h3><div class="dm2 fs-trust-content-description">Fakespot works by using artificial intelligence to analyze reviews, product info, seller info, and other aggregate data to identify and report on fake and unreliable eCommerce activity.<br><br>The results of our analysis are provided to you as Fakespot Review Grades and Adjusted Ratings, Guard Seller Ratings, and Review Highlights.</div><div class="fs-trust-content-image"><img src="https://i.fakespot.io/assets/trust/trust1-945e07302913971474ca09a2dfc2975e9fc3e26de1150faba3650a15960e26e0.jpg" /></div><div class="fs-trust-content-data-group"><div class="fs-trust-icon-background"><img class="fs-trust-content-data-group-image" src="https://i.fakespot.io/assets/trust/information-0e547458701e4133ca0486984f0aa6c7c8bb6909b71358e3b231ad91682d56ef.svg" /></div><div class="fs-trust-content-data-group-detail"><div class="db2 fs-trust-content-detail-title">Information</div><div class="dm2 fs-trust-content-detail">Gather reviews, product information, seller information, and other metadata.</div></div></div><div class="fs-trust-content-data-group"><div class="fs-trust-icon-background"><img class="fs-trust-content-data-group-image" src="https://i.fakespot.io/assets/trust/engine-d6a7278af20c0528be58b288dd88475214ceca10383ac10b997307e6952d8717.svg" /></div><div class="fs-trust-content-data-group-detail"><div class="db2 fs-trust-content-detail-title">Fakespot Engine</div><div class="dm2 fs-trust-content-detail">All information mentioned above is organized and processed by the Fakespot Engine. The Fakespot Engine is composed of dozens of ML models joined by algorithms.</div></div></div><div class="fs-trust-content-data-group"><div class="fs-trust-icon-background"><img class="fs-trust-content-data-group-image" src="https://i.fakespot.io/assets/trust/compatible-203cbc289b5bec44c7fd9f2038673e8bf4f6e97fe4a583998e91b98da8b9e0cf.svg" /></div><div class="fs-trust-content-data-group-detail"><div class="db2 fs-trust-content-detail-title">Fakespot Ratings through compatible platforms</div><div class="dm2 fs-trust-content-detail">The Fakespot Engine’s outputs are returned to you as Fakespot Review Grades and Fakespot Guard Seller Ratings along with adjusted product ratings and review highlights.</div></div></div></div><div class="fs-trust-content" id="mission-1"><h3 class="fs-trust-content-title">What do you <span>do with the data Fakespot generates?</span></h3><div class="dm2 fs-trust-content-description">We use data only to improve our products and the accuracy of our results. We are privacy oriented because our founder is a security and privacy fanatic and everyone at Fakespot strongly believes that only you should control your data and not anyone else.</div><div class="fs-trust-content-image"><img src="https://i.fakespot.io/assets/trust/trust2-3fd53bfae3f5c04acc62a327242a2277b6372fb6329dde85c297c2eaafbb4c46.jpg" /></div><div class="fs-trust-content-data-group"><div class="fs-trust-icon-background"><img class="fs-trust-content-data-group-image" src="https://i.fakespot.io/assets/trust/signup-1df6ace8edaacabd52108b845b434bfe7ae36176c1a591c002328c932eee27bc.svg" /></div><div class="fs-trust-content-data-group-detail"><div class="db2 fs-trust-content-detail-title">Simple Sign Up</div><div class="dm2 fs-trust-content-detail">We only ask for your email and a user-generated password when you sign up.</div></div></div><div class="fs-trust-content-data-group"><div class="fs-trust-icon-background"><img class="fs-trust-content-data-group-image" src="https://i.fakespot.io/assets/trust/limited-a881f7c895d2c9593a4e818566f8aab6c8f2523c7468e5cc100ec6dce3b60889.svg" /></div><div class="fs-trust-content-data-group-detail"><div class="db2 fs-trust-content-detail-title">Limited Data, Big Impact</div><div class="dm2 fs-trust-content-detail">Unlike other sites, we do not need to know your full name, address, zip code, sex, or other pieces of personal information. That’s none of our business and it shouldn’t be anyone else's.</div></div></div><div class="fs-trust-content-data-group"><div class="fs-trust-icon-background"><img class="fs-trust-content-data-group-image" src="https://i.fakespot.io/assets/trust/email-69878101e3a7e217ce79bbcf789b589dbeef153a51e58e78ea9204823426d3b7.svg" /></div><div class="fs-trust-content-data-group-detail"><div class="db2 fs-trust-content-detail-title">Why we need your email?</div><div class="dm2 fs-trust-content-detail">We use your email for synchronization of our apps across different platforms, user settings/ convenience, email marketing (you can always opt-out), platform maintenance, and account management (confirm/lost/reset passwords).</div></div></div></div><div class="fs-trust-content" id="mission-2"><h3 class="fs-trust-content-title">How do you <span>make money?</span></h3><div class="dm2 fs-trust-content-description">Any business relationship Fakespot forges is on a consumer-first and trust-first basis. This means our partners have to meet the following strict guidelines:<br><br><ol><li>Offer quality products from reputable brands at competitive prices.</li><li>Stand behind their products by providing excellent customer service and free returns.</li><li>Do not use fake reviews or censor negative reviews.</li></ol><br>Once a brand or marketplace has been verified and meets the above requirements we will partner with them in the following ways to make money:<br><br><ol><li>Ads: We serve ads on <a href="https://www.fakespot.com" target="_blank">Fakespot.com</a> and our apps.</li><li>Affiliate: Sometimes we earn a commission when you click on product and seller alternatives links that we offer and you make a purchase.</li><li>SaaS: We license Fakespot’s technology to brands and marketplaces to eliminate fake reviews on their sites and provide consumers better product information.</li></ol><br>We also offer you links to products and seller alternatives that we do not make commissions on because if something is better you should know about it whether we make money or not.<br><br>Fakespot does not share any of your data or personal information. If you would like to know more about our policies please read our <a href="https://www.fakespot.com/terms" target="_blank">terms of use</a> and <a href="https://www.fakespot.com/privacy-notice" target="_blank">privacy notice</a>.</div><div class="fs-trust-content-image"><img src="https://i.fakespot.io/assets/trust/trust3-c85e58f5a16f7fcd13c5cf9306bfd901c6208e30dea0e99b73a8ccdf5eee621c.jpg" /></div><div class="fs-trust-content-data-group"><div class="fs-trust-icon-background"><img class="fs-trust-content-data-group-image" src="https://i.fakespot.io/assets/trust/affiliate-5e5cd51282027668f71920970d63098e8ae4900111dfc3f361f16504dc6ee7ef.svg" /></div><div class="fs-trust-content-data-group-detail"><div class="db2 fs-trust-content-detail-title">At Your Service</div><div class="dm2 fs-trust-content-detail">No affiliate partnerships with unreliable brands and marketplaces.</div></div></div><div class="fs-trust-content-data-group"><div class="fs-trust-icon-background"><img class="fs-trust-content-data-group-image" src="https://i.fakespot.io/assets/trust/data-3559fb1d346d055d29b62918786876f717050ee3fa96b5edd83b5f1391106d4c.svg" /></div><div class="fs-trust-content-data-group-detail"><div class="db2 fs-trust-content-detail-title">Privacy Without Compromise</div><div class="dm2 fs-trust-content-detail">We do not sell your data and promise to always respect your privacy.</div></div></div><div class="fs-trust-content-data-group"><div class="fs-trust-icon-background"><img class="fs-trust-content-data-group-image" src="https://i.fakespot.io/assets/trust/benefit-5ad270dec130f59a9f9608b1606d9fae808163a14bf8f94d74246f4d8dcf4ffb.svg" /></div><div class="fs-trust-content-data-group-detail"><div class="db2 fs-trust-content-detail-title">Coming Soon...</div><div class="dm2 fs-trust-content-detail">We will be announcing an innovative way to generate revenue that benefits both Fakespot and you.</div></div></div></div><div class="fs-trust-content" id="mission-3"><h3 class="fs-trust-content-title">Why should I <span>trust Fakespot?</span></h3><div class="dm2 fs-trust-content-description">We are the most trust-obsessed company on Earth.<br>Every team member has a passion for helping people like you.</div><div class="fs-trust-content-image"><img src="https://i.fakespot.io/assets/trust/trust4-341e59137231405f34f7305c13e64e5e2381552a6d1b46d18d73d8f6a9e0ca8d.jpg" /></div><div class="fs-trust-content-data-group"><div class="fs-trust-icon-background"><img class="fs-trust-content-data-group-image" src="https://i.fakespot.io/assets/trust/shopping-03731260e1b7143bfc9f1361f376af4c03f67ad2580cd4246138332310096de6.svg" /></div><div class="fs-trust-content-data-group-detail"><div class="db2 fs-trust-content-detail-title">Mission Driven</div><div class="dm2 fs-trust-content-detail">Our goal is to help you buy quality products from reputable brands, sellers, and marketplaces that will stand behind them and not accept any eCommerce fraud.</div></div></div><div class="fs-trust-content-data-group"><div class="fs-trust-icon-background"><img class="fs-trust-content-data-group-image" src="https://i.fakespot.io/assets/trust/code-95993a141ce85c6363aa95286a84f8e0496963b48f22882dff8c122189412bbe.svg" /></div><div class="fs-trust-content-data-group-detail"><div class="db2 fs-trust-content-detail-title">Our Ecosystem</div><div class="dm2 fs-trust-content-detail">All of our tech is built in-house so there are zero conflicts with non-privacy oriented tech companies or the marketplaces we analyze for you.</div></div></div><div class="fs-trust-content-data-group"><div class="fs-trust-icon-background"><img class="fs-trust-content-data-group-image" src="https://i.fakespot.io/assets/trust/love-d4b2f5d5c2bb1ab784402f0d217fbc4941a25996472d9d9609dd0a2fb2673e04.svg" /></div><div class="fs-trust-content-data-group-detail"><div class="db2 fs-trust-content-detail-title">Our Culture</div><div class="dm2 fs-trust-content-detail">Our team is obsessed with building 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