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YourAdChoices.com | DAA Self-Regulatory Principles
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</div> </div> </div> </div><div id="zone-header-wrapper" class="zone-wrapper zone-header-wrapper clearfix"> <div id="zone-header" class="zone zone-header clearfix container-12"> </div> </div></header> <section id="section-content" class="section section-content"> <div id="zone-content-wrapper" class="zone-wrapper zone-content-wrapper clearfix"> <div id="zone-content" class="zone zone-content clearfix container-12"> <div class="grid-12 region region-content" id="region-content"> <div class="region-inner region-content-inner"> <a id="main-content"></a> <h1 class="title" id="page-title">DAA Self-Regulatory Principles</h1> <div class="block block-system block-main block-system-main odd block-without-title" id="block-system-main"> <div class="block-inner clearfix"> <div class="content clearfix"> <article about="/principles" typeof="sioc:Item foaf:Document" class="node node-site-page node-published node-not-promoted node-not-sticky author-tenaeditor odd clearfix" id="node-site-page-80"> <span property="dc:title" content="DAA Self-Regulatory Principles" class="rdf-meta element-hidden"></span><span property="sioc:num_replies" content="0" datatype="xsd:integer" class="rdf-meta element-hidden"></span> <div class="content clearfix"> <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><div class="principles-section"><a href="https://digitaladvertisingalliance.org/sites/aboutads/files/DAA_files/Connected_Devices_Best_Practices.pdf" target="_blank"><img alt="Cover - Best Practices for the Application of the DAA Self-Regulatory Principles of Transparency and Control to Connected Devices PDF" src="https://digitaladvertisingalliance.org/sites/aboutads/files/files/DAA_images/Connected_Devices_Best_Practices.png" style="width: 115px; height: 172px; margin-right: 10px; float: left;" /></a> <div class="principles-paragraph"><strong>Best Practices for the Application of the DAA Self-Regulatory Principles of Transparency and Control to Connected Devices</strong> explain how the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising ("OBA Principles") and Multi-Site Data ("MSD Data"), the Application of the Self-Regulatory Principles to the Mobile Environment ("Mobile Guidance"), and Application of the Self-Regulatory Principles of Transparency and Control to Data Used Across Devices ("Cross-Device Guidance") (collectively, the "Principles") apply to the practice and collection and use of Connected Device Data from a Connected Device..</div> <div class="principles-download"><a href="https://digitaladvertisingalliance.org/sites/aboutads/files/DAA_files/Connected_Devices_Best_Practices.pdf" target="_blank">Download PDF</a></div> </div> <div class="principles-section"><a href="https://digitaladvertisingalliance.org/sites/aboutads/files/DAA_files/AMI_Principles_Booklet.pdf" target="_blank"><img alt="Cover - Policy Framework for Addressable Media Identifiers PDF" src="https://digitaladvertisingalliance.org/sites/aboutads/files/files/DAA_images/AMI_Principles_Cover.png" style="width: 115px; height: 172px; margin-right: 10px; float: left;" /></a> <div class="principles-paragraph">The <strong>Policy Framework for Addressable Media Identifiers</strong> establishes governance and accountability for the provision and use of interoperable Addressable Media Identifiers (“AMIs”) for the digital media ecosystem. AMIs approved to operate under this Framework will be limited in use to very specific parameters of permitted uses. The Framework directly addresses privacy concerns to help ensure that AMIs are used in responsible and privacy protective ways.</div> <div class="principles-download"><a href="https://digitaladvertisingalliance.org/sites/aboutads/files/DAA_files/AMI_Principles_Booklet.pdf" target="_blank">Download PDF</a></div> </div> <div class="principles-section"><a href="https://aboutpoliticalads.org/sites/politic/files/DAA_files/DAA_Self-Regulatory_Principles_for_Political_Advertising_May2018.pdf" target="_blank"><img alt="Cover - Application of DAA Principles to Political Advertising PDF" src="https://digitaladvertisingalliance.org/sites/aboutads/files/files/DAA_images/Political_Ads_Guidance.png" style="width: 115px; height: 172px; margin-right: 10px; float: left;" /></a> <div class="principles-paragraph">This <strong>Application of the Self-Regulatory Principles of Transparency & Accountability to Political Advertising</strong> explains how the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Principals of Transparency and Accountability apply to paid-for express advocacy political advertising for federal and certain state-wide elections in both the desktop and mobile environment. This guidance responds to the growth of digital political advertising, and the need to provide potential voters with clear, meaningful, and prominent access to information about the entity that is promoting the political advertising they see online.</div> <div class="principles-download"><a href="https://aboutpoliticalads.org/sites/politic/files/DAA_files/DAA_Self-Regulatory_Principles_for_Political_Advertising_May2018.pdf" target="_blank">Download PDF</a></div> </div> <div class="principles-section"><a href="https://digitaladvertisingalliance.org/sites/aboutads/files/DAA_files/DAA_Cross-Device_Guidance-Final.pdf" target="_blank"><img alt="Cover - Application of DAA Principles to Cross-Device Data Collection for Interest-based Advertising" src="/DAA_style/DAA/cover-cross-device.png" style="width: 115px; height: 172px; margin-right: 10px; float: left;" /></a> <div class="principles-paragraph">This <strong>Application of the DAA Principles of Transparency and Control to Data Used Across Devices</strong> explains how the existing Digital Advertising Alliance (“DAA”) Self-Regulatory Principles for Online Behavioral Advertising (“OBA Principles”) and Multi-Site Data (“MSD Principles”), and the Application of the Self-Regulatory Principles to the Mobile Environment (“Mobile Guidance”) (collectively, the “Principles”) apply to the practice of using Multi-Site Data and Cross-App Data collected from a particular browser or device for use on a different computer or device. This guidance will become effective February 1, 2017.</div> <div class="principles-download"><a href="https://digitaladvertisingalliance.org/sites/aboutads/files/DAA_files/DAA_Cross-Device_Guidance-Final.pdf" target="_blank">Download PDF</a></div> </div> <div class="principles-section"><a href="https://digitaladvertisingalliance.org/sites/aboutads/files/DAA_files/DAA_Mobile_Guidance.pdf" target="_blank"><img alt="Application of DAA Principles to Mobile Environment" src="/DAA_style/DAA/d0baebb8-186e-4362-875f-3b21d2501b8f.gif" style="width: 115px; height: 172px; margin-right: 10px; float: left;" /></a> <div class="principles-paragraph">This <strong>Application of Self-Regulatory Principles to the Mobile Environment</strong> guidance explains for covered companies how the existing Digital Advertising Alliance (“DAA”) Self-Regulatory Principles for Online Behavioral Advertising (“OBA Principles”) and Multi-Site Data (“MSD Principles”) (collectively, the “Self-Regulatory Principles”) apply to certain types of data in the mobile Web site and application environment. This guidance responds to the fact that both First Parties and Third Parties operate across a variety of channels including mobile. The Self-Regulatory Principles apply consistently across these channels, although current implementation may vary based on the technological demands of different channels.</div> <div class="principles-download"><a href="https://digitaladvertisingalliance.org/sites/aboutads/files/DAA_files/DAA_Mobile_Guidance.pdf" target="_blank">Download PDF</a></div> </div> <div class="principles-section"><a href="https://digitaladvertisingalliance.org/sites/aboutads/files/DAA_files/Multi-Site-Data-Principles.pdf" target="_blank"><img alt="Cover - DAA Principles for Multi-Site Data" src="/DAA_style/DAA/c77dccae-8a5e-47f9-b28a-14173bfe6196.gif" style="width: 115px; height: 172px; margin-right: 10px; float: left;" /></a> <div class="principles-paragraph">The cross-industry <strong>Self-Regulatory Principles for Multi-Site Data</strong> augment the Self-Regulatory Principles for Online Behavioral Advertising (OBA) by covering the prospective collection of Web site data beyond that collected for OBA purposes. The existing OBA Principles and definitions remain in full force and effect and are not limited by the new principles.</div> <div class="principles-download"><a href="https://digitaladvertisingalliance.org/sites/aboutads/files/DAA_files/Multi-Site-Data-Principles.pdf" target="_blank">Download PDF</a></div> </div> <div class="principles-section"><a href="https://digitaladvertisingalliance.org/sites/aboutads/files/DAA_files/seven-principles-07-01-09.pdf" target="_blank"><img alt="Cover - DAA Principles for Interest-Based - Online Behavioral Advertising" src="/DAA_style/DAA/b6ba811e-510f-4925-ae9b-38df1f9f9277.gif" style="width: 115px; height: 172px; margin-right: 10px; float: left;" /></a> <div class="principles-paragraph">The cross-industry <strong>Self-Regulatory Principles for Online Behavioral Advertising</strong> were developed by leading industry associations to apply consumer-friendly standards to interest-based advertising across the Internet. Interest-based advertising increasingly supports the convenient access to content, services, and applications over the Internet that consumers have come to expect at no cost to them.</div> <div class="principles-download"><a href="https://digitaladvertisingalliance.org/sites/aboutads/files/DAA_files/seven-principles-07-01-09.pdf" target="_blank">Download PDF</a></div> </div> <div class="principles-section"> <div class="principles-download"> <div class="learn-button"><a href="/learn"><strong>Return to Learn</strong></a></div> </div> </div> </div></div></div> </div> <div class="clearfix"> <nav class="links node-links clearfix"></nav> </div> </article> </div> </div> </div> </div> </div> </div> </div></section> <footer id="section-footer" class="section section-footer"> <div id="zone-footer-wrapper" class="zone-wrapper zone-footer-wrapper clearfix"> <div id="zone-footer" class="zone zone-footer clearfix container-12"> <div class="grid-12 region region-footer-first" id="region-footer-first"> <div class="region-inner region-footer-first-inner"> <div class="block block-boxes block-boxes-simple block-default-footer-info block-boxes-default-footer-info odd block-without-title" id="block-boxes-default-footer-info"> <div class="block-inner clearfix"> <div class="content clearfix"> <div id='boxes-box-default_footer_info' class='boxes-box'><div class="boxes-box-content"><h4><a href="/privacy-policy">Privacy Policy</a> | <a href="/terms-of-use">Terms of Use</a> | <a href="/about">About the DAA</a> | <a href="https://digitaladvertisingalliance.org" target="_blank">For Businesses</a></h4> <div class="copyright"><span>©</span> 2024 Digital Advertising Alliance – All rights reserved.</div> </div></div> </div> </div> </div> </div> </div> </div> </div></footer> </div> <div class="region region-page-bottom" id="region-page-bottom"> <div class="region-inner region-page-bottom-inner"> <a href="#skip-link" class="element-invisible element-focusable">Back to Top</a> </div> </div><script type="text/javascript" src="https://youradchoices.com/profiles/openpublic/modules/contrib/addthis/addthis.js?sn7dwx"></script> </body> </html>