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Resource library - ASA | CAP

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alt="Published rulings" class="featured-image" /> <h4> <a href="https://www.asa.org.uk/codes-and-rulings/rulings.html" class="font-color-dark-grey">Published rulings</a></h4> <p>Our rulings are a transparent record of our policy on what is and isn&rsquo;t acceptable in ads.</p> </div> </nav> </li> <li class="header-navigation-list-item active " > <a class=" " href="https://www.asa.org.uk/advice-and-resources.html" >Advice and resources <span class="caret"></span></a> <nav class="sub-navigation mod-with-featured-panel "> <ul class="sub-navigation-list"> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/advice-and-resources/news.html" >News</a> </li> <li class="sub-navigation-list-item active " > <a class="" href="https://www.asa.org.uk/advice-and-resources/resource-library.html" >Resource library</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/advice-and-resources/bespoke-copy-advice.html" >Bespoke Copy Advice</a> 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href="https://www.asa.org.uk/media_channel/Mailings_email_phone_fax_and_messaging.html">Mailings, email, phone/fax and messaging</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Cinema.html">Cinema</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/TV_and_radio_broadcast_only.html">TV and radio (broadcast only)</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Poster_and_other_out_of_home.html">Poster and other out of home</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Newspapers_magazines_and_printed_materials.html">Newspapers, magazines and printed materials</a> </li> </ul> </div> <!-- .mega-menu-sub-nav --> </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/issues.html">Issue</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li 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>Report an online scam ad</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/make-a-complaint/guide-to-making-a-complaint.html" >Guide to making a complaint</a> </li> </ul> </nav> </li> </ul> </nav> <!-- .header-navigation --> </div> <!-- .header-navigation-wrapper --> </div> </div> </div> </div> </div> <!-- .top-header --> </header> <div class="main-wrapper"> <!-- Search resources--> <div class="search-widget"> <div class="container"> <form action="https://www.asa.org.uk/advice-and-resources/resource-library/resource-search-results.html" class="search-widget-form"> <input type="text" name="q" class="form-control" placeholder="What are you looking for?"> <button class="search-btn"><span class="font-icon font-icon-search2 search-icon"></span> <span class="search-text">Search resources</span></button> </form> </div> </div> <div class="container"> <!-- Breadcrumb --> <div class="breadcrumb"> <ul class="breadcrumb-list"> <li class="breadcrumb-list-item"> <a href="https://www.asa.org.uk/">Home</a> </li> <li class="breadcrumb-list-item"> <a href="https://www.asa.org.uk/advice-and-resources.html">Advice and resources</a> </li> <li class="breadcrumb-list-item"> Resource library </li> </ul> </div> <!-- .breadcrumb --> <!-- Contents --> <div class="contents"> <div class="row"> <div class="col-md-8"> <!-- Main content --> <div class="main-content"> <div class="widget"> <h2 class="font-color-grey">Latest news</h2> <!-- Listing --> <ul class="listing mod-two-columns"> <li class="listing-item"> <a href="https://www.asa.org.uk/news/designed-to-persuade-dark-patterns-and-the-code.html" class="listing-item-wrapper"> <div class="featured-image"> <img src="https://www.asa.org.uk/static/1494d56f-8286-44e2-821e6dc206b39084/toc_img_de95608d9ec9661aae532370647937ea_4a7c7e45a350/Dark-Patterns-Online-Choice-Architecture-Advice-Black-Lightbulb-Icons-Insight-27022025.png" alt="Designed to Persuade - Dark Patterns and the Code" /> </div> <h3 class="heading">Designed to Persuade - Dark Patterns and the Code</h3> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption"> CAP News </span> </li> <li class="meta-listing-item"> <span class="caption">27 February 2025</span> </li> </ul> </a> </li> <li class="listing-item"> <a href="https://www.asa.org.uk/news/think-you-know-what-the-cap-code-applies-to.html" class="listing-item-wrapper"> <div class="featured-image"> <img src="https://www.asa.org.uk/static/124e664d-64df-4507-8fcfd19ad0e619f8/toc_img_de95608d9ec9661aae532370647937ea_4a7c7e45a350/Remit-Advice-Laptop-Scope-Code-Icons-Insight-27022025.jpg" alt="Think you know what the CAP Code applies to? 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</ul> </a> </li> <li class="listing-item"> <a href="https://www.asa.org.uk/news/easa-appoints-ludovic-basset-as-new-director-general.html" class="listing-item-wrapper"> <div class="featured-image"> <img src="../../../assets/img/dummy-images/dummy-listing.jpg" alt="EASA Appoints Ludovic Basset as New Director General " /> </div> <h3 class="heading">EASA Appoints Ludovic Basset as New Director General </h3> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption"> ASA News </span> </li> <li class="meta-listing-item"> <span class="caption">26 February 2025</span> </li> </ul> </a> </li> </ul> <hr/> <div class="show-more"> <a href="https://www.asa.org.uk/advice-and-resources/news.html" class="show-more-link">View all news</a> </div> </div> </div> <!-- .main-content --> </div> <div class="col-md-4"> <!-- Sidebar --> <aside class="sidebar"> <h2 class="font-color-grey">Advice and resources</h2> <ul class="quick-links-list"> <li class="quick-links-list-item"> <a 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class="quick-links-list-item-link disable-trigger">Ads and Children: Advice for Parents</a> </li> </ul> </aside> <!-- .sidebar --> </div> </div> </div> <!-- .contents --> </div> <!-- .container --> <!-- CAP area --> <div class="cap-area general-container"> <div class="container"> <div class="cap-area-header"> <img src="../../../assets/img/logos/logo-cap.png" alt="logo-cap" class="cap-area-header-image" /> <h1 class="font-color-grey">Help getting it right</h1> </div> <div class="row"> <div class="col-md-8"> <p>&nbsp;</p> <div class="widget resource-widget"> <h2 class="heading font-color-grey">Popular advice</h2> <ul class="icon-listing"> <li class="icon-listing-item"> <a href="https://www.asa.org.uk/resource/guidance-on-advertising-in-game-purchases.html" class="font-icon font-icon-file-pdf-o icon-holder u-perfect-round"></a> <div class="icon-listing-item-content"> <h4 class="heading"> <a href="https://www.asa.org.uk/resource/guidance-on-advertising-in-game-purchases.html">Guidance on advertising in-game purchases</a> </h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">Advertising Guidance</span> </li> <li class="meta-listing-item"> <span class="caption">21 May 2024</span> </li> </ul> <div> </li> <li class="icon-listing-item"> <a href="https://www.asa.org.uk/resource/disclosure-of-host-read-ads-in-podcasts.html" class="font-icon font-icon-file-pdf-o icon-holder u-perfect-round"></a> <div class="icon-listing-item-content"> <h4 class="heading"> <a href="https://www.asa.org.uk/resource/disclosure-of-host-read-ads-in-podcasts.html">Disclosure of host-read ads in podcasts</a> </h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">Advertising Guidance</span> </li> <li class="meta-listing-item"> <span class="caption">16 May 2024</span> </li> </ul> <div> </li> <li class="icon-listing-item"> <a href="https://www.asa.org.uk/resource/influencers-guide.html" class="font-icon font-icon-file-pdf-o icon-holder u-perfect-round"></a> <div class="icon-listing-item-content"> <h4 class="heading"> <a href="https://www.asa.org.uk/resource/influencers-guide.html">Influencers' guide to making clear that ads are ads</a> </h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">Advertising Guidance</span> </li> <li class="meta-listing-item"> <span class="caption">23 Mar 2023</span> </li> </ul> <div> </li> </ul> <div class="show-more mod-bordered"> <form action="https://www.asa.org.uk/advice-and-resources/resource-library/resource-search-results.html" method="GET"> <input type="hidden" name="extra_resource_type" value="363265C0-DA5D-4B4E-BBB15D07C172558B" /> <input type="hidden" name="topic" value="" /> <input type="hidden" name="issue" value="B62E671E-81D6-42FD-8BDA1611D194B1D3" /> <input type="hidden" name="media_channel" value="" /> <input type="hidden" name="consultation" value="" /> <a class="show-more-link">View all</a> </form> </div> </div> <!-- .widget --> 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