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Avec HubSpot, Ceros a vu son nombre de transactions croître de 180 % grâce à une prospection plus efficace.
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class="visually-hidden">Fermer la recherche</span> <svg class="global-nav-site-search-close-button-icon cl-icon" aria-hidden="true"> <use href="#cl-icon-close"></use> </svg> </button> </li> </ul> <ul class="global-nav-main-group global-nav-main-tab-list"> <li class="global-nav-main-tab-list-item"> <div class="global-nav-tab-wrapper -hasDropdown " data-global-nav-has-dropdown="true"> <div class="global-nav-tab -hasSubNav cl-navLink -light -basic -medium"> <span class="global-nav-tab-title ga_nav_link">Logiciels</span> <button class="global-nav-tab-button cl-navLink-submenu-toggle" aria-expanded="false" aria-controls="global-nav-tab-dropdown-section-main_products"> <span class="visually-hidden">Logiciels</span> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down"></use> </svg> </button> </div> <section id="global-nav-tab-dropdown-section-main_products" class="global-nav-tab-dropdown-section -isDropdown "> <div class="global-nav-tab-dropdown-content-wrapper"> <div class="global-nav-tab-dropdown-content global-nav-main-products-dropdown"> <div class="global-nav-main-products-header-banner"> <ul class="global-nav-main-products-header-banner-list"> <li class="global-nav-main-products-header-banner-list-item"> <div class="global-nav-header-content "> <div class="global-nav-header-content-text-wrapper"> <h2 class="global-nav-header-content-title">La plateforme client de HubSpot</h2> <p class="global-nav-header-content-description">L'ensemble des logiciels de marketing, de vente et de service client de HubSpot sur une plateforme unique optimisée par l'IA.</p> </div> <div class="global-nav-header-content-cta-wrapper"> <a class="global-nav-header-cta -primary -medium -button ga_nav_link nav-software-freecrm" href="//www.hubspot.fr/products/crm" data-ga_nav_type="header_nav" data-ga_nav_tree_text="CRM gratuit de HubSpot"> <div class="global-nav-header-cta-icon-wrapper"> <svg aria-hidden="true" width="24" height="24" viewbox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M18.4423 5.04178V7.89825C21.1479 8.29734 23.3093 10.2582 23.8637 12.8167C24.4182 15.3753 23.2491 17.9933 20.9313 19.3839C18.6135 20.7744 15.6344 20.6448 13.4587 19.0589L11.0259 21.3805C11.089 21.5689 11.1224 21.7651 11.1253 21.9628C11.1253 22.7867 10.6052 23.5296 9.8075 23.8449C9.00981 24.1602 8.09164 23.9859 7.48112 23.4033C6.8706 22.8207 6.68796 21.9444 7.01838 21.1832C7.34879 20.422 8.12718 19.9256 8.99058 19.9256C9.19773 19.9285 9.40331 19.9605 9.60072 20.0204L12.0599 17.6736C10.5094 15.5687 10.4694 12.7719 11.959 10.6273L3.87817 4.62398C3.48829 4.84075 3.04547 4.95573 2.59424 4.95733C1.15977 4.95569 -0.0017114 3.84463 1.89302e-06 2.4757C0.00171898 1.10678 1.16598 -0.00163255 2.60045 1.80509e-06C4.03493 0.00163978 5.19641 1.1127 5.1947 2.48163C5.19135 2.69051 5.16005 2.89813 5.10155 3.09944L13.3205 9.20203C14.2171 8.51398 15.2883 8.06421 16.4256 7.89825V5.04178C15.6181 4.68189 15.1006 3.90989 15.0966 3.05944V2.99277C15.1 1.78066 16.1288 0.798859 17.399 0.795603H17.4688C18.739 0.798859 19.7678 1.78066 19.7712 2.99277V3.05944C19.7673 3.90989 19.2497 4.68189 18.4423 5.04178ZM14.0684 14.0822C14.0684 15.8561 15.5753 17.2942 17.4342 17.2942C19.2932 17.2942 20.8001 15.8561 20.8001 14.0822C20.8001 12.3082 19.2932 10.8701 17.4342 10.8701C15.5753 10.8701 14.0684 12.3082 14.0684 14.0822Z" fill="#FF5C35" /> </svg> </div> CRM gratuit de HubSpot </a> <a class="global-nav-header-cta -primary -medium -button ga_nav_link nav-software-platform" href="//www.hubspot.fr/products/get-started" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Aperçu de tous les produits"> <div class="global-nav-header-cta-icon-wrapper"> <svg aria-hidden="true" width="24" height="24" viewbox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M18.4423 5.04178V7.89825C21.1479 8.29734 23.3093 10.2582 23.8637 12.8167C24.4182 15.3753 23.2491 17.9933 20.9313 19.3839C18.6135 20.7744 15.6344 20.6448 13.4587 19.0589L11.0259 21.3805C11.089 21.5689 11.1224 21.7651 11.1253 21.9628C11.1253 22.7867 10.6052 23.5296 9.8075 23.8449C9.00981 24.1602 8.09164 23.9859 7.48112 23.4033C6.8706 22.8207 6.68796 21.9444 7.01838 21.1832C7.34879 20.422 8.12718 19.9256 8.99058 19.9256C9.19773 19.9285 9.40331 19.9605 9.60072 20.0204L12.0599 17.6736C10.5094 15.5687 10.4694 12.7719 11.959 10.6273L3.87817 4.62398C3.48829 4.84075 3.04547 4.95573 2.59424 4.95733C1.15977 4.95569 -0.0017114 3.84463 1.89302e-06 2.4757C0.00171898 1.10678 1.16598 -0.00163255 2.60045 1.80509e-06C4.03493 0.00163978 5.19641 1.1127 5.1947 2.48163C5.19135 2.69051 5.16005 2.89813 5.10155 3.09944L13.3205 9.20203C14.2171 8.51398 15.2883 8.06421 16.4256 7.89825V5.04178C15.6181 4.68189 15.1006 3.90989 15.0966 3.05944V2.99277C15.1 1.78066 16.1288 0.798859 17.399 0.795603H17.4688C18.739 0.798859 19.7678 1.78066 19.7712 2.99277V3.05944C19.7673 3.90989 19.2497 4.68189 18.4423 5.04178ZM14.0684 14.0822C14.0684 15.8561 15.5753 17.2942 17.4342 17.2942C19.2932 17.2942 20.8001 15.8561 20.8001 14.0822C20.8001 12.3082 19.2932 10.8701 17.4342 10.8701C15.5753 10.8701 14.0684 12.3082 14.0684 14.0822Z" fill="#FF5C35" /> </svg> </div> Aperçu de tous les produits </a> </div> </div> </li> </ul> </div> <div class="global-nav-divider" aria-hidden="true"></div> <ul class="global-nav-card-group-list -grid-column-4 global-nav-main-products-hub-cards"> <li class="global-nav-main-products-hub-list-item "> <div class="global-nav-card -top-left-icon "> <div class="global-nav-card-icon-wrapper -small-icon -top-left-icon"> <svg aria-hidden="true" width="26" height="26" viewbox="0 0 26 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_2956_13962)"> <path d="M13 9.75C12.138 9.75 11.3114 10.0924 10.7019 10.7019C10.0924 11.3114 9.75 12.138 9.75 13V21.6667C9.74993 22.3603 9.97176 23.0357 10.3831 23.5942C10.7944 24.1527 11.3735 24.5649 12.0359 24.7707C12.6983 24.9764 13.4091 24.9648 14.0645 24.7376C14.7198 24.5104 15.2853 24.0795 15.6781 23.5079L21.6365 14.8412C21.9714 14.354 22.1672 13.7846 22.2025 13.1944C22.2379 12.6042 22.1116 12.0155 21.8372 11.4918C21.5628 10.968 21.1508 10.5291 20.6454 10.2221C20.14 9.91523 19.5605 9.75198 18.9692 9.75H13Z" fill="#FF5C35" /> <path d="M13.0013 16.2502C13.8633 16.2502 14.6899 15.9078 15.2994 15.2983C15.9089 14.6888 16.2513 13.8621 16.2513 13.0002V4.3335C16.2513 3.63994 16.0294 2.96456 15.6181 2.40612C15.2068 1.84769 14.6276 1.43547 13.9653 1.22975C13.3029 1.02403 12.5922 1.0356 11.9368 1.26276C11.2815 1.48992 10.7161 1.92075 10.3232 2.49228L4.36483 11.1589C4.02934 11.6469 3.83356 12.2173 3.79863 12.8085C3.7637 13.3996 3.89095 13.9891 4.16665 14.5132C4.44234 15.0373 4.85599 15.4761 5.36292 15.7822C5.86985 16.0884 6.45078 16.2502 7.04297 16.2502H13.0013Z" fill="url(#paint0_linear_2956_13962)" /> <path d="M13 7.5835C14.7949 7.5835 16.25 6.12842 16.25 4.3335C16.25 2.53857 14.7949 1.0835 13 1.0835C11.2051 1.0835 9.75 2.53857 9.75 4.3335C9.75 6.12842 11.2051 7.5835 13 7.5835Z" fill="#FF5C35" /> <path d="M18.9596 16.25H7.04297C6.18102 16.25 5.35437 15.9076 4.74487 15.2981C4.13538 14.6886 3.79297 13.862 3.79297 13C3.79297 12.138 4.13538 11.3114 4.74487 10.7019C5.35437 10.0924 6.18102 9.75 7.04297 9.75H18.9596C19.8216 9.75 20.6482 10.0924 21.2577 10.7019C21.8672 11.3114 22.2096 12.138 22.2096 13C22.2096 13.862 21.8672 14.6886 21.2577 15.2981C20.6482 15.9076 19.8216 16.25 18.9596 16.25Z" fill="url(#paint1_linear_2956_13962)" /> </g> <defs> <lineargradient id="paint0_linear_2956_13962" x1="3.79296" y1="8.66671" x2="16.2513" y2="8.66671" gradientunits="userSpaceOnUse"> <stop offset="0.265" stop-color="#FF824E" /> <stop offset="0.736" stop-color="#FFA766" /> </lineargradient> <lineargradient id="paint1_linear_2956_13962" x1="6.52703" y1="8.22442" x2="19.4756" y2="17.7756" gradientunits="userSpaceOnUse"> <stop offset="0.181" stop-color="#FF824E" /> <stop offset="0.822" stop-color="#FF5C35" /> </lineargradient> <clippath id="clip0_2956_13962"> <rect width="26" height="26" fill="white" /> </clippath> </defs></svg> </div> <div class="global-nav-card-text-wrapper"> <h3 class="global-nav-card-title">Marketing Hub</h3> <p class="global-nav-card-description">Logiciel de marketing automation</p> <a class="global-nav-card-cta-text-link -small ga_nav_link nav-software-marketing" href="//www.hubspot.fr/products/marketing" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Marketing Hub"> Outils gratuits et abonnements payants </a> </div> </div> </li> <li class="global-nav-main-products-hub-list-item "> <div class="global-nav-card -top-left-icon "> <div class="global-nav-card-icon-wrapper -small-icon -top-left-icon"> <svg aria-hidden="true" width="26" height="26" viewbox="0 0 26 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M21.3958 20.1584L16.1112 3.89426C15.7072 2.55908 14.4673 1.58691 13.0003 1.58691C11.5332 1.58691 10.2934 2.55908 9.8893 3.89426L4.60477 20.1584C4.39237 20.8112 4.39216 21.5144 4.60415 22.1673C4.81614 22.8202 5.22945 23.3892 5.7848 23.7927C6.34016 24.1962 7.00902 24.4134 7.69547 24.4133C8.38193 24.4131 9.05069 24.1956 9.60587 23.7919L9.60599 23.792L13.0003 21.3259L16.3945 23.792C16.3953 23.7926 16.3962 23.793 16.3969 23.7935C16.9523 24.1963 17.6209 24.413 18.307 24.4126C18.9931 24.4122 19.6614 24.1946 20.2163 23.7911C20.7712 23.3876 21.1841 22.8189 21.396 22.1663C21.6079 21.5138 21.6078 20.8109 21.3958 20.1584Z" fill="#FF5C35" /> <path d="M18.3055 24.4131C17.6192 24.4131 16.9505 24.1959 16.3952 23.7924L2.50767 13.7026C2.16238 13.4517 1.86989 13.1353 1.64689 12.7714C1.42389 12.4075 1.27475 12.0032 1.20798 11.5817C1.14122 11.1601 1.15813 10.7296 1.25777 10.3145C1.3574 9.89955 1.5378 9.50823 1.78866 9.16294C2.03953 8.81766 2.35594 8.52516 2.71985 8.30216C3.08375 8.07916 3.48802 7.93002 3.90956 7.86326C4.3311 7.79649 4.76166 7.81341 5.17667 7.91304C5.59167 8.01267 5.98299 8.19307 6.32828 8.44394L20.2158 18.5338C20.7711 18.9372 21.1844 19.5061 21.3965 20.1588C21.6085 20.8116 21.6085 21.5147 21.3965 22.1675C21.1844 22.8202 20.7711 23.389 20.2158 23.7925C19.6606 24.1959 18.9918 24.4131 18.3055 24.4131Z" fill="url(#paint0_linear_2956_10773)" /> <path d="M22.2085 14.3232H4.41797C3.55601 14.3232 2.72936 13.9808 2.11987 13.3713C1.51038 12.7618 1.16797 11.9352 1.16797 11.0732C1.16797 10.2113 1.51038 9.38464 2.11987 8.77515C2.72936 8.16565 3.55601 7.82324 4.41797 7.82324H22.2085C23.0704 7.82324 23.8971 8.16565 24.5066 8.77515C25.1161 9.38464 25.4585 10.2113 25.4585 11.0732C25.4585 11.9352 25.1161 12.7618 24.5066 13.3713C23.8971 13.9808 23.0704 14.3232 22.2085 14.3232Z" fill="url(#paint1_linear_2956_10773)" /> <path d="M22.207 14.3232C24.002 14.3232 25.457 12.8682 25.457 11.0732C25.457 9.27832 24.002 7.82324 22.207 7.82324C20.4121 7.82324 18.957 9.27832 18.957 11.0732C18.957 12.8682 20.4121 14.3232 22.207 14.3232Z" fill="#FF5C35" /> <defs> <lineargradient id="paint0_linear_2956_10773" x1="4.6657" y1="11.179" x2="18.0756" y2="21.0705" gradientunits="userSpaceOnUse"> <stop offset="0.181" stop-color="#FF824E" /> <stop offset="0.822" stop-color="#FF5C35" /> </lineargradient> <lineargradient id="paint1_linear_2956_10773" x1="1.41295" y1="11.0732" x2="25.2008" y2="11.0732" gradientunits="userSpaceOnUse"> <stop offset="0.265" stop-color="#FF824E" /> <stop offset="0.736" stop-color="#FFA766" /> </lineargradient> </defs> </svg> </div> <div class="global-nav-card-text-wrapper"> <h3 class="global-nav-card-title">Sales Hub</h3> <p class="global-nav-card-description">Logiciel de vente</p> <a class="global-nav-card-cta-text-link -small ga_nav_link nav-software-sales" href="//www.hubspot.fr/products/sales" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Sales Hub"> Outils gratuits et abonnements payants </a> </div> </div> </li> <li class="global-nav-main-products-hub-list-item "> <div class="global-nav-card -top-left-icon "> <div class="global-nav-card-icon-wrapper -small-icon -top-left-icon"> <svg aria-hidden="true" width="26" height="26" viewbox="0 0 26 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M2.4394 12.7292C1.45909 11.7458 0.909089 10.4137 0.910158 9.02516C0.911227 7.63666 1.46328 6.30534 2.4451 5.32352C3.42692 4.3417 4.75825 3.78964 6.14675 3.78858C7.53525 3.78751 8.86742 4.33751 9.85075 5.31782L20.4133 15.8803L14.8649 21.4287C13.836 22.4576 12.1678 22.4576 11.1389 21.4287L2.4394 12.7292Z" fill="#FF5C35" /> <path d="M5.58984 15.8805L16.1523 5.318C16.6387 4.83013 17.2165 4.44294 17.8526 4.17858C18.4888 3.91422 19.1708 3.77788 19.8597 3.77735C20.5486 3.77682 21.2308 3.91211 21.8674 4.17549C22.5039 4.43887 23.0823 4.82517 23.5694 5.31229C24.0565 5.7994 24.4428 6.37778 24.7062 7.01433C24.9696 7.65088 25.1049 8.33311 25.1043 9.022C25.1038 9.71089 24.9675 10.3929 24.7031 11.0291C24.4387 11.6652 24.0516 12.243 23.5637 12.7293L14.8642 21.4289C13.8353 22.4577 12.1671 22.4577 11.1382 21.4289L5.58984 15.8805Z" fill="url(#paint0_linear_2956_15699)" /> <path d="M19.8578 14.264C22.7521 14.264 25.0984 11.9177 25.0984 9.02334C25.0984 6.12902 22.7521 3.78271 19.8578 3.78271C16.9635 3.78271 14.6172 6.12902 14.6172 9.02334C14.6172 11.9177 16.9635 14.264 19.8578 14.264Z" fill="#FF5C35" /> <defs> <lineargradient id="paint0_linear_2956_15699" x1="9.27159" y1="19.6101" x2="19.8939" y2="8.98775" gradientunits="userSpaceOnUse"> <stop offset="0.176" stop-color="#FF5C35" /> <stop offset="0.276" stop-color="#FF653B" /> <stop offset="0.437" stop-color="#FF7D4B" /> <stop offset="0.64" stop-color="#FFA564" /> <stop offset="0.651" stop-color="#FFA766" /> </lineargradient> </defs> </svg> </div> <div class="global-nav-card-text-wrapper"> <h3 class="global-nav-card-title">Service Hub</h3> <p class="global-nav-card-description">Logiciel de service client</p> <a class="global-nav-card-cta-text-link -small ga_nav_link nav-software-service" href="//www.hubspot.fr/products/service" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Service Hub"> Outils gratuits et abonnements payants </a> </div> </div> </li> <li class="global-nav-main-products-hub-list-item "> <div class="global-nav-card -top-left-icon "> <div class="global-nav-card-icon-wrapper -small-icon -top-left-icon"> <svg aria-hidden="true" width="26" height="26" viewbox="0 0 26 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_2956_6804)"> <path d="M7.57789 24.2678L21.8941 16.0023C23.5512 15.0456 24.119 12.9267 23.1622 11.2696C22.2055 9.61248 20.0866 9.04471 18.4295 10.0014L4.11328 18.2669C2.45618 19.2236 1.88842 21.3426 2.84514 22.9997C3.80187 24.6567 5.92079 25.2245 7.57789 24.2678Z" fill="#FF5C35" /> <path d="M9.3125 21.2656L9.3125 4.73463C9.3125 2.82118 7.76134 1.27002 5.84789 1.27002C3.93443 1.27002 2.38327 2.82118 2.38327 4.73463L2.38327 21.2656C2.38327 23.179 3.93443 24.7302 5.84789 24.7302C7.76134 24.7302 9.3125 23.179 9.3125 21.2656Z" fill="url(#paint0_linear_2956_6804)" /> <path d="M21.8909 9.99777L7.57466 1.73231C5.91756 0.77558 3.79864 1.34334 2.84191 3.00044C1.88519 4.65754 2.45295 6.77646 4.11005 7.73319L18.4262 15.9987C20.0833 16.9554 22.2023 16.3876 23.159 14.7305C24.1157 13.0734 23.548 10.9545 21.8909 9.99777Z" fill="url(#paint1_linear_2956_6804)" /> <path d="M20.1603 16.4828C22.0783 16.4828 23.6332 14.9279 23.6332 13.0099C23.6332 11.092 22.0783 9.53711 20.1603 9.53711C18.2423 9.53711 16.6875 11.092 16.6875 13.0099C16.6875 14.9279 18.2423 16.4828 20.1603 16.4828Z" fill="#FF5C35" /> </g> <defs> <lineargradient id="paint0_linear_2956_6804" x1="9.38925" y1="2.25404" x2="2.30379" y2="23.7461" gradientunits="userSpaceOnUse"> <stop offset="0.18" stop-color="#FF824E" /> <stop offset="0.42" stop-color="#FF7747" /> <stop offset="0.82" stop-color="#FF5C35" /> </lineargradient> <lineargradient id="paint1_linear_2956_6804" x1="10.0007" y1="-0.273955" x2="16.0008" y2="18.0057" gradientunits="userSpaceOnUse"> <stop offset="0.27" stop-color="#FF824E" /> <stop offset="0.74" stop-color="#FFA766" /> </lineargradient> <clippath id="clip0_2956_6804"> <rect width="26" height="26" fill="white" /> </clippath> </defs> </svg> </div> <div class="global-nav-card-text-wrapper"> <h3 class="global-nav-card-title">Content Hub</h3> <p class="global-nav-card-description">Logiciel de marketing de contenu</p> <a class="global-nav-card-cta-text-link -small ga_nav_link nav-software-content" href="//www.hubspot.fr/products/content" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Content Hub"> Outils gratuits et abonnements payants </a> </div> </div> </li> <li class="global-nav-main-products-hub-list-item "> <div class="global-nav-card -top-left-icon "> <div class="global-nav-card-icon-wrapper -small-icon -top-left-icon"> <svg aria-hidden="true" width="26" height="26" viewbox="0 0 26 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.4932 20.5832C4.88482 20.5832 4.28866 20.4124 3.77255 20.0903C3.25643 19.7682 2.84109 19.3077 2.57378 18.7612C2.30647 18.2147 2.19792 17.6041 2.26049 16.999C2.32305 16.3938 2.55422 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stop-color="#FF4800" /> <stop offset="1" stop-color="#FB31A7" /> </lineargradient> </defs> </svg> </div> <div class="global-nav-card-text-wrapper"> <h3 class="global-nav-card-title">Breeze</h3> <p class="global-nav-card-description">L'IA de HubSpot qui optimise l'ensemble de la plateforme client.</p> <a class="global-nav-card-cta-text-link -small ga_nav_link nav-software-ai" href="//www.hubspot.fr/products/artificial-intelligence" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Breeze"> Voir toutes les fonctionnalités IA </a> </div> </div> </li> <li class="global-nav-main-products-hub-highlight-item "> <div class="global-nav-card -top-left-icon "> <div class="global-nav-card-icon-wrapper -small-icon -top-left-icon"> <svg aria-hidden="true" width="26" height="26" viewbox="0 0 26 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_2956_6856)"> <path d="M9.58918 5.54748C10.9406 5.30303 12.1862 4.65014 13.1606 3.6755C14.1351 2.70087 14.7923 1.4506 15.0449 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5.62742 9.50556 5.60224 9.52271 5.58272C9.53986 5.56319 9.5635 5.55066 9.58918 5.54748Z" fill="#BF2434" /> <path d="M0.0891604 11.8773C1.44105 11.6327 2.68709 10.9798 3.66183 10.0051C4.63656 9.0304 5.29388 7.78013 5.54648 6.4203C5.55065 6.39522 5.56351 6.37244 5.58278 6.35601C5.60205 6.33958 5.62648 6.33057 5.65172 6.33057C5.67697 6.33057 5.7014 6.33958 5.72067 6.35601C5.73994 6.37244 5.7528 6.39522 5.75697 6.4203C6.00969 7.78023 6.66715 9.03056 7.64205 10.0052C8.61695 10.9799 9.86316 11.6328 11.2152 11.8773C11.2401 11.8813 11.2627 11.8942 11.279 11.9135C11.2954 11.9328 11.3043 11.9574 11.3043 11.9827C11.3043 12.0081 11.2954 12.0327 11.279 12.052C11.2627 12.0713 11.2401 12.0841 11.2152 12.0882C9.86316 12.3326 8.61695 12.9856 7.64205 13.9602C6.66715 14.9349 6.00969 16.1852 5.75697 17.5452C5.7528 17.5703 5.73994 17.593 5.72067 17.6095C5.7014 17.6259 5.67697 17.6349 5.65172 17.6349C5.62648 17.6349 5.60205 17.6259 5.58278 17.6095C5.56351 17.593 5.55065 17.5703 5.54648 17.5452C5.29388 16.1853 4.63656 14.9351 3.66183 13.9604C2.68709 12.9857 1.44105 12.3327 0.0891604 12.0882C0.0642845 12.0841 0.0416493 12.0713 0.0253112 12.052C0.00897307 12.0327 0 12.0081 0 11.9827C0 11.9574 0.00897307 11.9328 0.0253112 11.9135C0.0416493 11.8942 0.0642845 11.8813 0.0891604 11.8773Z" fill="#FF5C35" /> <path d="M9.13016 20.2429C10.4824 19.9984 11.7289 19.3455 12.7039 18.3708C13.6789 17.3962 14.3364 16.1459 14.589 14.786C14.593 14.7608 14.6058 14.7379 14.6251 14.7214C14.6444 14.7049 14.6688 14.6958 14.6942 14.6958C14.7195 14.6958 14.744 14.7049 14.7632 14.7214C14.7825 14.7379 14.7953 14.7608 14.7993 14.786C15.0519 16.1459 15.7094 17.3962 16.6844 18.3708C17.6595 19.3455 18.9059 19.9984 20.2581 20.2429C20.283 20.2469 20.3057 20.2598 20.322 20.2791C20.3383 20.2984 20.3473 20.3229 20.3473 20.3483C20.3473 20.3737 20.3383 20.3982 20.322 20.4176C20.3057 20.4369 20.283 20.4497 20.2581 20.4537C18.906 20.6982 17.6596 21.351 16.6846 22.3255C15.7096 23.3001 15.052 24.5502 14.7993 25.9099C14.7953 25.9351 14.7825 25.958 14.7632 25.9745C14.744 25.9911 14.7195 26.0001 14.6942 26.0001C14.6688 26.0001 14.6444 25.9911 14.6251 25.9745C14.6058 25.958 14.593 25.9351 14.589 25.9099C14.3364 24.5501 13.6789 23.2998 12.7039 22.3251C11.7289 21.3505 10.4824 20.6975 9.13016 20.4531C9.1057 20.4486 9.08357 20.4356 9.06764 20.4164C9.0517 20.3972 9.04297 20.373 9.04297 20.348C9.04297 20.3229 9.0517 20.2987 9.06764 20.2795C9.08357 20.2603 9.1057 20.2473 9.13016 20.2429Z" fill="#FFA766" /> </g> <defs> <clippath id="clip0_2956_6856"> <rect width="20.8" height="26" fill="white" /> </clippath> </defs> </svg> </div> <div class="global-nav-card-text-wrapper"> <h3 class="global-nav-card-title">Marketplace des applications</h3> <p class="global-nav-card-description">Connectez vos applications préférées à HubSpot.</p> <a class="global-nav-card-cta-text-link -small ga_nav_link nav-software-marketplace" href="//ecosystem.hubspot.com/fr/marketplace/apps" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Marketplace des applications"> Voir toutes les intégrations </a> </div> </div> </li> </ul> </div> </div> </section> </div> </li> <li class="global-nav-main-tab-list-item"> <div class="global-nav-tab-wrapper -hasDropdown " data-global-nav-has-dropdown="true"> <div class="global-nav-tab -hasSubNav cl-navLink -light -basic -medium"> <span class="global-nav-tab-title ga_nav_link">Solutions</span> <button class="global-nav-tab-button cl-navLink-submenu-toggle" aria-expanded="false" aria-controls="global-nav-tab-dropdown-section-main_solutions"> <span class="visually-hidden">Solutions</span> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down"></use> </svg> </button> </div> <section id="global-nav-tab-dropdown-section-main_solutions" class="global-nav-tab-dropdown-section -isDropdown -sidebar "> <div class="global-nav-tab-dropdown-content-wrapper"> <div class="global-nav-sidebar cl-tabs -light -background-01" data-cl-tabs-orientation="vertical"> <div class="global-nav-sidebar-control cl-tab-control"> <ul class="global-nav-sidebar-list cl-tab-list" role="tablist"> <li class="global-nav-sidebar-list-item cl-tab-item "> <button class="global-nav-sidebar-btn cl-tab-button" role="tab" aria-controls="global-nav-tab-dropdown-sidebar-main_solutions-1"> Par utilisation <svg class="global-nav-sidebar-btn-icon cl-icon" aria-hidden="true"> <use href="#cl-icon-right"></use> </svg> </button> </li> <li class="global-nav-sidebar-list-item cl-tab-item "> <button class="global-nav-sidebar-btn cl-tab-button" role="tab" aria-controls="global-nav-tab-dropdown-sidebar-main_solutions-2"> Par taille d'équipe <svg class="global-nav-sidebar-btn-icon cl-icon" aria-hidden="true"> <use href="#cl-icon-right"></use> </svg> </button> </li> <li class="global-nav-sidebar-list-item cl-tab-item "> <button class="global-nav-sidebar-btn cl-tab-button" role="tab" aria-controls="global-nav-tab-dropdown-sidebar-main_solutions-3"> Pourquoi choisir HubSpot ? <svg class="global-nav-sidebar-btn-icon cl-icon" aria-hidden="true"> <use href="#cl-icon-right"></use> </svg> </button> </li> </ul> </div> <div class="global-nav-sidebar-content cl-tab-group"> <div class="cl-tab-content" id="global-nav-tab-dropdown-sidebar-main_solutions-1" role="tabpanel"> <ul class="global-nav-main-solutions-by-use-case-grid"> <li class="global-nav-header-sublinks "> <div class="global-nav-header-sublinks-title-wrapper"> <svg aria-hidden="true" width="26" height="26" viewbox="0 0 26 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_2400_8299)"> <path d="M9.5887 5.54748C10.9401 5.30303 12.1857 4.65014 13.1601 3.6755C14.1346 2.70087 14.7918 1.4506 15.0444 0.0907181C15.0486 0.0656366 15.0615 0.0428558 15.0807 0.0264246C15.1 0.00999348 15.1244 0.000976562 15.1497 0.000976563C15.1749 0.000976562 15.1993 0.00999348 15.2186 0.0264246C15.2378 0.0428558 15.2507 0.0656366 15.2548 0.0907181C15.5076 1.45059 16.1649 2.70083 17.1393 3.67546C18.1138 4.65008 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fill="#FF5C35" /> <path d="M9.13065 20.2429C10.4829 19.9984 11.7293 19.3455 12.7044 18.3708C13.6794 17.3962 14.3369 16.1459 14.5895 14.786C14.5935 14.7608 14.6063 14.7379 14.6256 14.7214C14.6448 14.7049 14.6693 14.6958 14.6946 14.6958C14.72 14.6958 14.7444 14.7049 14.7637 14.7214C14.783 14.7379 14.7958 14.7608 14.7998 14.786C15.0524 16.1459 15.7099 17.3962 16.6849 18.3708C17.6599 19.3455 18.9064 19.9984 20.2586 20.2429C20.2835 20.2469 20.3061 20.2598 20.3225 20.2791C20.3388 20.2984 20.3478 20.3229 20.3478 20.3483C20.3478 20.3737 20.3388 20.3982 20.3225 20.4176C20.3061 20.4369 20.2835 20.4497 20.2586 20.4537C18.9065 20.6982 17.6601 21.351 16.6851 22.3255C15.7101 23.3001 15.0525 24.5502 14.7998 25.9099C14.7958 25.9351 14.783 25.958 14.7637 25.9745C14.7444 25.9911 14.72 26.0001 14.6946 26.0001C14.6693 26.0001 14.6448 25.9911 14.6256 25.9745C14.6063 25.958 14.5935 25.9351 14.5895 25.9099C14.3369 24.5501 13.6794 23.2998 12.7044 22.3251C11.7293 21.3505 10.4829 20.6975 9.13065 20.4531C9.10619 20.4486 9.08406 20.4356 9.06812 20.4164C9.05219 20.3972 9.04346 20.373 9.04346 20.348C9.04346 20.3229 9.05219 20.2987 9.06812 20.2795C9.08406 20.2603 9.10619 20.2473 9.13065 20.2429Z" fill="#FFA766" /> </g> <defs> <clippath id="clip0_2400_8299"> <rect width="20.8" height="26" fill="white" /> </clippath> </defs> </svg> <h2 class="global-nav-header-sublinks-title">Marketing</h2> </div> <div class="global-nav-header-sublinks-list-wrapper"> <ul class="global-nav-header-sublinks-list"> <li class="global-nav-header-sublinks-list-item "> <div class="global-nav-card -center-left-icon "> <div class="global-nav-card-text-wrapper"> <h3 class="global-nav-card-title"> <a class="global-nav-card-title-link ga_nav_link nav-solutions-leads" href="//www.hubspot.fr/use-case/drive-revenue-high-quality-leads" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Générer des leads"> Générer des leads </a> </h3> <p class="global-nav-card-description">Convertissez les visiteurs en contacts pour alimenter votre base de données.</p> </div> </div> </li> <li class="global-nav-header-sublinks-list-item "> <div class="global-nav-card -center-left-icon "> <div class="global-nav-card-text-wrapper"> <h3 class="global-nav-card-title"> <a class="global-nav-card-title-link ga_nav_link nav-solutions-automate" href="//www.hubspot.fr/use-case/maximize-efficiency-ai-automation" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Automatiser le marketing"> Automatiser le marketing </a> </h3> <p class="global-nav-card-description">Optimisez la création de campagnes avec l'automatisation et l'IA.</p> </div> </div> </li> </ul> </div> </li> <li class="global-nav-header-sublinks "> <div class="global-nav-header-sublinks-title-wrapper"> <svg aria-hidden="true" width="26" height="26" viewbox="0 0 26 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_2400_8299)"> <path d="M9.5887 5.54748C10.9401 5.30303 12.1857 4.65014 13.1601 3.6755C14.1346 2.70087 14.7918 1.4506 15.0444 0.0907181C15.0486 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5.58272C9.53937 5.56319 9.56301 5.55066 9.5887 5.54748Z" fill="#BF2434" /> <path d="M0.090137 11.8773C1.44202 11.6327 2.68807 10.9798 3.6628 10.0051C4.63754 9.0304 5.29485 7.78013 5.54746 6.4203C5.55162 6.39522 5.56449 6.37244 5.58375 6.35601C5.60302 6.33958 5.62745 6.33057 5.6527 6.33057C5.67795 6.33057 5.70238 6.33958 5.72165 6.35601C5.74092 6.37244 5.75378 6.39522 5.75794 6.4203C6.01067 7.78023 6.66813 9.03056 7.64303 10.0052C8.61793 10.9799 9.86414 11.6328 11.2162 11.8773C11.241 11.8813 11.2637 11.8942 11.28 11.9135C11.2964 11.9328 11.3053 11.9574 11.3053 11.9827C11.3053 12.0081 11.2964 12.0327 11.28 12.052C11.2637 12.0713 11.241 12.0841 11.2162 12.0882C9.86414 12.3326 8.61793 12.9856 7.64303 13.9602C6.66813 14.9349 6.01067 16.1852 5.75794 17.5452C5.75378 17.5703 5.74092 17.593 5.72165 17.6095C5.70238 17.6259 5.67795 17.6349 5.6527 17.6349C5.62745 17.6349 5.60302 17.6259 5.58375 17.6095C5.56449 17.593 5.55162 17.5703 5.54746 17.5452C5.29485 16.1853 4.63754 14.9351 3.6628 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25.9351 14.783 25.958 14.7637 25.9745C14.7444 25.9911 14.72 26.0001 14.6946 26.0001C14.6693 26.0001 14.6448 25.9911 14.6256 25.9745C14.6063 25.958 14.5935 25.9351 14.5895 25.9099C14.3369 24.5501 13.6794 23.2998 12.7044 22.3251C11.7293 21.3505 10.4829 20.6975 9.13065 20.4531C9.10619 20.4486 9.08406 20.4356 9.06812 20.4164C9.05219 20.3972 9.04346 20.373 9.04346 20.348C9.04346 20.3229 9.05219 20.2987 9.06812 20.2795C9.08406 20.2603 9.10619 20.2473 9.13065 20.2429Z" fill="#FFA766" /> </g> <defs> <clippath id="clip0_2400_8299"> <rect width="20.8" height="26" fill="white" /> </clippath> </defs> </svg> <h2 class="global-nav-header-sublinks-title">Ventes</h2> </div> <div class="global-nav-header-sublinks-list-wrapper"> <ul class="global-nav-header-sublinks-list"> <li class="global-nav-header-sublinks-list-item "> <div class="global-nav-card -center-left-icon "> <div class="global-nav-card-text-wrapper"> <h3 class="global-nav-card-title"> <a class="global-nav-card-title-link ga_nav_link nav-solutions-pipeline" href="//www.hubspot.fr/use-case/build-sales-pipeline" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Développer votre pipeline"> Développer votre pipeline </a> </h3> <p class="global-nav-card-description">Générez un pipeline de prospects de haute qualité.</p> </div> </div> </li> <li class="global-nav-header-sublinks-list-item "> <div class="global-nav-card -center-left-icon "> <div class="global-nav-card-text-wrapper"> <h3 class="global-nav-card-title"> <a class="global-nav-card-title-link ga_nav_link nav-solutions-deals" href="//www.hubspot.fr/use-case/close-more-deals" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Conclure des transactions"> Conclure des transactions </a> </h3> <p class="global-nav-card-description">Rationalisez votre processus pour accélérer et multiplier vos ventes.</p> </div> </div> </li> </ul> </div> </li> <li class="global-nav-header-sublinks "> <div class="global-nav-header-sublinks-title-wrapper"> <svg aria-hidden="true" width="26" height="26" viewbox="0 0 26 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_2400_8299)"> <path d="M9.5887 5.54748C10.9401 5.30303 12.1857 4.65014 13.1601 3.6755C14.1346 2.70087 14.7918 1.4506 15.0444 0.0907181C15.0486 0.0656366 15.0615 0.0428558 15.0807 0.0264246C15.1 0.00999348 15.1244 0.000976562 15.1497 0.000976563C15.1749 0.000976562 15.1993 0.00999348 15.2186 0.0264246C15.2378 0.0428558 15.2507 0.0656366 15.2548 0.0907181C15.5076 1.45059 16.1649 2.70083 17.1393 3.67546C18.1138 4.65008 19.3594 5.30298 20.7108 5.54748C20.7357 5.55152 20.7583 5.56435 20.7747 5.58367C20.791 5.60299 20.8 5.62754 20.8 5.65292C20.8 5.6783 20.791 5.70285 20.7747 5.72217C20.7583 5.7415 20.7357 5.75432 20.7108 5.75836C19.3594 6.00283 18.1137 6.65578 17.1392 7.63051C16.1647 8.60523 15.5075 9.8556 15.2548 11.2156C15.2507 11.2407 15.2378 11.2634 15.2186 11.2799C15.1993 11.2963 15.1749 11.3053 15.1497 11.3053C15.1244 11.3053 15.1 11.2963 15.0807 11.2799C15.0615 11.2634 15.0486 11.2407 15.0444 11.2156C14.7917 9.85581 14.1345 8.60568 13.16 7.63117C12.1856 6.65666 10.94 6.00388 9.5887 5.7595C9.56301 5.75632 9.53937 5.74379 9.52222 5.72427C9.50507 5.70474 9.49561 5.67957 9.49561 5.65349C9.49561 5.62742 9.50507 5.60224 9.52222 5.58272C9.53937 5.56319 9.56301 5.55066 9.5887 5.54748Z" fill="#BF2434" /> <path d="M0.090137 11.8773C1.44202 11.6327 2.68807 10.9798 3.6628 10.0051C4.63754 9.0304 5.29485 7.78013 5.54746 6.4203C5.55162 6.39522 5.56449 6.37244 5.58375 6.35601C5.60302 6.33958 5.62745 6.33057 5.6527 6.33057C5.67795 6.33057 5.70238 6.33958 5.72165 6.35601C5.74092 6.37244 5.75378 6.39522 5.75794 6.4203C6.01067 7.78023 6.66813 9.03056 7.64303 10.0052C8.61793 10.9799 9.86414 11.6328 11.2162 11.8773C11.241 11.8813 11.2637 11.8942 11.28 11.9135C11.2964 11.9328 11.3053 11.9574 11.3053 11.9827C11.3053 12.0081 11.2964 12.0327 11.28 12.052C11.2637 12.0713 11.241 12.0841 11.2162 12.0882C9.86414 12.3326 8.61793 12.9856 7.64303 13.9602C6.66813 14.9349 6.01067 16.1852 5.75794 17.5452C5.75378 17.5703 5.74092 17.593 5.72165 17.6095C5.70238 17.6259 5.67795 17.6349 5.6527 17.6349C5.62745 17.6349 5.60302 17.6259 5.58375 17.6095C5.56449 17.593 5.55162 17.5703 5.54746 17.5452C5.29485 16.1853 4.63754 14.9351 3.6628 13.9604C2.68807 12.9857 1.44202 12.3327 0.090137 12.0882C0.0652611 12.0841 0.0426259 12.0713 0.0262877 12.052C0.00994964 12.0327 0.000976563 12.0081 0.000976562 11.9827C0.000976562 11.9574 0.00994964 11.9328 0.0262877 11.9135C0.0426259 11.8942 0.0652611 11.8813 0.090137 11.8773Z" fill="#FF5C35" /> <path d="M9.13065 20.2429C10.4829 19.9984 11.7293 19.3455 12.7044 18.3708C13.6794 17.3962 14.3369 16.1459 14.5895 14.786C14.5935 14.7608 14.6063 14.7379 14.6256 14.7214C14.6448 14.7049 14.6693 14.6958 14.6946 14.6958C14.72 14.6958 14.7444 14.7049 14.7637 14.7214C14.783 14.7379 14.7958 14.7608 14.7998 14.786C15.0524 16.1459 15.7099 17.3962 16.6849 18.3708C17.6599 19.3455 18.9064 19.9984 20.2586 20.2429C20.2835 20.2469 20.3061 20.2598 20.3225 20.2791C20.3388 20.2984 20.3478 20.3229 20.3478 20.3483C20.3478 20.3737 20.3388 20.3982 20.3225 20.4176C20.3061 20.4369 20.2835 20.4497 20.2586 20.4537C18.9065 20.6982 17.6601 21.351 16.6851 22.3255C15.7101 23.3001 15.0525 24.5502 14.7998 25.9099C14.7958 25.9351 14.783 25.958 14.7637 25.9745C14.7444 25.9911 14.72 26.0001 14.6946 26.0001C14.6693 26.0001 14.6448 25.9911 14.6256 25.9745C14.6063 25.958 14.5935 25.9351 14.5895 25.9099C14.3369 24.5501 13.6794 23.2998 12.7044 22.3251C11.7293 21.3505 10.4829 20.6975 9.13065 20.4531C9.10619 20.4486 9.08406 20.4356 9.06812 20.4164C9.05219 20.3972 9.04346 20.373 9.04346 20.348C9.04346 20.3229 9.05219 20.2987 9.06812 20.2795C9.08406 20.2603 9.10619 20.2473 9.13065 20.2429Z" fill="#FFA766" /> </g> <defs> <clippath id="clip0_2400_8299"> <rect width="20.8" height="26" fill="white" /> </clippath> </defs> </svg> <h2 class="global-nav-header-sublinks-title">Service client</h2> </div> <div class="global-nav-header-sublinks-list-wrapper"> <ul class="global-nav-header-sublinks-list"> <li class="global-nav-header-sublinks-list-item "> <div class="global-nav-card -center-left-icon "> <div class="global-nav-card-text-wrapper"> <h3 class="global-nav-card-title"> <a class="global-nav-card-title-link ga_nav_link nav-solutions-support" href="//www.hubspot.fr/use-case/scale-customer-service-support" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Déployer un support durable"> Déployer un support durable </a> </h3> <p class="global-nav-card-description">Accompagnez vos clients à grande échelle en vous appuyant sur l'IA et sur un centre de support dédié.</p> </div> </div> </li> <li class="global-nav-header-sublinks-list-item "> <div class="global-nav-card -center-left-icon "> <div class="global-nav-card-text-wrapper"> <h3 class="global-nav-card-title"> <a class="global-nav-card-title-link ga_nav_link nav-solutions-retention" href="//www.hubspot.fr/use-case/drive-customer-satisfaction" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Favoriser la rétention"> Favoriser la rétention </a> </h3> <p class="global-nav-card-description">Identifiez des opportunités d'améliorer la fidélisation des clients.</p> </div> </div> </li> </ul> </div> </li> <div class="global-nav-divider -large-margin-block" aria-hidden="true"></div> <li class="global-nav-header-sublinks "> <div class="global-nav-header-sublinks-title-wrapper"> <svg aria-hidden="true" width="26" height="26" viewbox="0 0 26 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_2400_8299)"> <path d="M9.5887 5.54748C10.9401 5.30303 12.1857 4.65014 13.1601 3.6755C14.1346 2.70087 14.7918 1.4506 15.0444 0.0907181C15.0486 0.0656366 15.0615 0.0428558 15.0807 0.0264246C15.1 0.00999348 15.1244 0.000976562 15.1497 0.000976563C15.1749 0.000976562 15.1993 0.00999348 15.2186 0.0264246C15.2378 0.0428558 15.2507 0.0656366 15.2548 0.0907181C15.5076 1.45059 16.1649 2.70083 17.1393 3.67546C18.1138 4.65008 19.3594 5.30298 20.7108 5.54748C20.7357 5.55152 20.7583 5.56435 20.7747 5.58367C20.791 5.60299 20.8 5.62754 20.8 5.65292C20.8 5.6783 20.791 5.70285 20.7747 5.72217C20.7583 5.7415 20.7357 5.75432 20.7108 5.75836C19.3594 6.00283 18.1137 6.65578 17.1392 7.63051C16.1647 8.60523 15.5075 9.8556 15.2548 11.2156C15.2507 11.2407 15.2378 11.2634 15.2186 11.2799C15.1993 11.2963 15.1749 11.3053 15.1497 11.3053C15.1244 11.3053 15.1 11.2963 15.0807 11.2799C15.0615 11.2634 15.0486 11.2407 15.0444 11.2156C14.7917 9.85581 14.1345 8.60568 13.16 7.63117C12.1856 6.65666 10.94 6.00388 9.5887 5.7595C9.56301 5.75632 9.53937 5.74379 9.52222 5.72427C9.50507 5.70474 9.49561 5.67957 9.49561 5.65349C9.49561 5.62742 9.50507 5.60224 9.52222 5.58272C9.53937 5.56319 9.56301 5.55066 9.5887 5.54748Z" fill="#BF2434" /> <path d="M0.090137 11.8773C1.44202 11.6327 2.68807 10.9798 3.6628 10.0051C4.63754 9.0304 5.29485 7.78013 5.54746 6.4203C5.55162 6.39522 5.56449 6.37244 5.58375 6.35601C5.60302 6.33958 5.62745 6.33057 5.6527 6.33057C5.67795 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d="M9.13065 20.2429C10.4829 19.9984 11.7293 19.3455 12.7044 18.3708C13.6794 17.3962 14.3369 16.1459 14.5895 14.786C14.5935 14.7608 14.6063 14.7379 14.6256 14.7214C14.6448 14.7049 14.6693 14.6958 14.6946 14.6958C14.72 14.6958 14.7444 14.7049 14.7637 14.7214C14.783 14.7379 14.7958 14.7608 14.7998 14.786C15.0524 16.1459 15.7099 17.3962 16.6849 18.3708C17.6599 19.3455 18.9064 19.9984 20.2586 20.2429C20.2835 20.2469 20.3061 20.2598 20.3225 20.2791C20.3388 20.2984 20.3478 20.3229 20.3478 20.3483C20.3478 20.3737 20.3388 20.3982 20.3225 20.4176C20.3061 20.4369 20.2835 20.4497 20.2586 20.4537C18.9065 20.6982 17.6601 21.351 16.6851 22.3255C15.7101 23.3001 15.0525 24.5502 14.7998 25.9099C14.7958 25.9351 14.783 25.958 14.7637 25.9745C14.7444 25.9911 14.72 26.0001 14.6946 26.0001C14.6693 26.0001 14.6448 25.9911 14.6256 25.9745C14.6063 25.958 14.5935 25.9351 14.5895 25.9099C14.3369 24.5501 13.6794 23.2998 12.7044 22.3251C11.7293 21.3505 10.4829 20.6975 9.13065 20.4531C9.10619 20.4486 9.08406 20.4356 9.06812 20.4164C9.05219 20.3972 9.04346 20.373 9.04346 20.348C9.04346 20.3229 9.05219 20.2987 9.06812 20.2795C9.08406 20.2603 9.10619 20.2473 9.13065 20.2429Z" fill="#FFA766" /> </g> <defs> <clippath id="clip0_2400_8299"> <rect width="20.8" height="26" fill="white" /> </clippath> </defs> </svg> <h2 class="global-nav-header-sublinks-title">Contenu</h2> </div> <div class="global-nav-header-sublinks-list-wrapper"> <ul class="global-nav-header-sublinks-list"> <li class="global-nav-header-sublinks-list-item "> <div class="global-nav-card -center-left-icon "> <div class="global-nav-card-text-wrapper"> <h3 class="global-nav-card-title"> <a class="global-nav-card-title-link ga_nav_link nav-solutions-create" href="//www.hubspot.fr/use-case/create-content-for-customer-journey" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Créer du contenu"> Créer du contenu </a> </h3> <p class="global-nav-card-description">Rédigez facilement du contenu personnalisé pour votre audience à l'aide de l'IA.</p> </div> </div> </li> <li class="global-nav-header-sublinks-list-item "> <div class="global-nav-card -center-left-icon "> <div class="global-nav-card-text-wrapper"> <h3 class="global-nav-card-title"> <a class="global-nav-card-title-link ga_nav_link nav-solutions-manage" href="//www.hubspot.fr/use-case/manage-content" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Gérer du contenu"> Gérer du contenu </a> </h3> <p class="global-nav-card-description">Organisez, actualisez et diffusez votre contenu de façon centralisée.</p> </div> </div> </li> </ul> </div> </li> <li class="global-nav-header-sublinks "> <div class="global-nav-header-sublinks-title-wrapper"> <svg aria-hidden="true" width="26" height="26" viewbox="0 0 26 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_2400_8299)"> <path d="M9.5887 5.54748C10.9401 5.30303 12.1857 4.65014 13.1601 3.6755C14.1346 2.70087 14.7918 1.4506 15.0444 0.0907181C15.0486 0.0656366 15.0615 0.0428558 15.0807 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5.55066 9.5887 5.54748Z" fill="#BF2434" /> <path d="M0.090137 11.8773C1.44202 11.6327 2.68807 10.9798 3.6628 10.0051C4.63754 9.0304 5.29485 7.78013 5.54746 6.4203C5.55162 6.39522 5.56449 6.37244 5.58375 6.35601C5.60302 6.33958 5.62745 6.33057 5.6527 6.33057C5.67795 6.33057 5.70238 6.33958 5.72165 6.35601C5.74092 6.37244 5.75378 6.39522 5.75794 6.4203C6.01067 7.78023 6.66813 9.03056 7.64303 10.0052C8.61793 10.9799 9.86414 11.6328 11.2162 11.8773C11.241 11.8813 11.2637 11.8942 11.28 11.9135C11.2964 11.9328 11.3053 11.9574 11.3053 11.9827C11.3053 12.0081 11.2964 12.0327 11.28 12.052C11.2637 12.0713 11.241 12.0841 11.2162 12.0882C9.86414 12.3326 8.61793 12.9856 7.64303 13.9602C6.66813 14.9349 6.01067 16.1852 5.75794 17.5452C5.75378 17.5703 5.74092 17.593 5.72165 17.6095C5.70238 17.6259 5.67795 17.6349 5.6527 17.6349C5.62745 17.6349 5.60302 17.6259 5.58375 17.6095C5.56449 17.593 5.55162 17.5703 5.54746 17.5452C5.29485 16.1853 4.63754 14.9351 3.6628 13.9604C2.68807 12.9857 1.44202 12.3327 0.090137 12.0882C0.0652611 12.0841 0.0426259 12.0713 0.0262877 12.052C0.00994964 12.0327 0.000976563 12.0081 0.000976562 11.9827C0.000976562 11.9574 0.00994964 11.9328 0.0262877 11.9135C0.0426259 11.8942 0.0652611 11.8813 0.090137 11.8773Z" fill="#FF5C35" /> <path d="M9.13065 20.2429C10.4829 19.9984 11.7293 19.3455 12.7044 18.3708C13.6794 17.3962 14.3369 16.1459 14.5895 14.786C14.5935 14.7608 14.6063 14.7379 14.6256 14.7214C14.6448 14.7049 14.6693 14.6958 14.6946 14.6958C14.72 14.6958 14.7444 14.7049 14.7637 14.7214C14.783 14.7379 14.7958 14.7608 14.7998 14.786C15.0524 16.1459 15.7099 17.3962 16.6849 18.3708C17.6599 19.3455 18.9064 19.9984 20.2586 20.2429C20.2835 20.2469 20.3061 20.2598 20.3225 20.2791C20.3388 20.2984 20.3478 20.3229 20.3478 20.3483C20.3478 20.3737 20.3388 20.3982 20.3225 20.4176C20.3061 20.4369 20.2835 20.4497 20.2586 20.4537C18.9065 20.6982 17.6601 21.351 16.6851 22.3255C15.7101 23.3001 15.0525 24.5502 14.7998 25.9099C14.7958 25.9351 14.783 25.958 14.7637 25.9745C14.7444 25.9911 14.72 26.0001 14.6946 26.0001C14.6693 26.0001 14.6448 25.9911 14.6256 25.9745C14.6063 25.958 14.5935 25.9351 14.5895 25.9099C14.3369 24.5501 13.6794 23.2998 12.7044 22.3251C11.7293 21.3505 10.4829 20.6975 9.13065 20.4531C9.10619 20.4486 9.08406 20.4356 9.06812 20.4164C9.05219 20.3972 9.04346 20.373 9.04346 20.348C9.04346 20.3229 9.05219 20.2987 9.06812 20.2795C9.08406 20.2603 9.10619 20.2473 9.13065 20.2429Z" fill="#FFA766" /> </g> <defs> <clippath id="clip0_2400_8299"> <rect width="20.8" height="26" fill="white" /> </clippath> </defs> </svg> <h2 class="global-nav-header-sublinks-title">Start-ups et petites entreprises</h2> </div> <div class="global-nav-header-sublinks-list-wrapper"> <ul class="global-nav-header-sublinks-list"> <li class="global-nav-header-sublinks-list-item "> <div class="global-nav-card -center-left-icon "> <div class="global-nav-card-text-wrapper"> <h3 class="global-nav-card-title"> <a class="global-nav-card-title-link ga_nav_link nav-solutions-find" href="//www.hubspot.fr/use-case/find-and-reach-customers" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Trouver vos clients et interagir avec eux"> Trouver vos clients et interagir avec eux </a> </h3> <p class="global-nav-card-description">Utilisez le contenu, l'IA et l'automatisation pour générer des leads.</p> </div> </div> </li> <li class="global-nav-header-sublinks-list-item "> <div class="global-nav-card -center-left-icon "> <div class="global-nav-card-text-wrapper"> <h3 class="global-nav-card-title"> <a class="global-nav-card-title-link ga_nav_link nav-solutions-grow" href="//www.hubspot.fr/use-case/grow-sales-and-get-paid-faster" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Augmenter les ventes et accélérer les paiements"> Augmenter les ventes et accélérer les paiements </a> </h3> <p class="global-nav-card-description">Prospectez plus efficacement et automatisez les paiements.</p> </div> </div> </li> <li class="global-nav-header-sublinks-list-item "> <div class="global-nav-card -center-left-icon "> <div class="global-nav-card-text-wrapper"> <h3 class="global-nav-card-title"> <a class="global-nav-card-title-link ga_nav_link nav-solutions-data" href="//www.hubspot.fr/use-case/understand-and-organize-customer-data" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Organiser les données clients"> Organiser les données clients </a> </h3> <p class="global-nav-card-description">Unifiez vos équipes et vos données sur une seule et même plateforme.</p> </div> </div> </li> </ul> </div> </li> </ul> </div> <div class="cl-tab-content" id="global-nav-tab-dropdown-sidebar-main_solutions-2" role="tabpanel"> <div class="global-nav-large-header-card"> <div class="global-nav-large-header-card-title-wrapper "> <h2 class="global-nav-large-header-card-title">Par taille d'équipe</h2> </div> <div class="global-nav-divider -large-margin-block" aria-hidden="true"></div> <ul class="global-nav-large-header-card-grid"> <li class="global-nav-large-header-card-list-item "> <div class="global-nav-card -top-center-icon "> <div class="global-nav-card-icon-wrapper -large-icon -top-center-icon"> <img data-cl-lazy-src="https://knowledge.hubspot.com/hubfs/assets/hubspot.com/global-navigation/hubspot-for-small-business.png" class="global-nav-card-icon" width="345" height="150" alt="169326652782"> </div> <div class="global-nav-card-text-wrapper"> <h3 class="global-nav-card-title">HubSpot pour les start-ups et petites entreprises</h3> <p class="global-nav-card-description">La plateforme client Starter tout-en-un de HubSpot permet aux start-ups et aux petites entreprises en croissance de trouver et d'attirer rapidement de nouveaux clients.</p> <a class="global-nav-card-cta-text-link -small ga_nav_link nav-solutions-smallbiz" href="//www.hubspot.fr/products/crm/starter" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot pour les start-ups et petites entreprises"> En savoir plus </a> </div> </div> </li> <li class="global-nav-large-header-card-list-item "> <div class="global-nav-card -top-center-icon "> <div class="global-nav-card-icon-wrapper -large-icon -top-center-icon"> <img data-cl-lazy-src="https://knowledge.hubspot.com/hubfs/assets/hubspot.com/global-navigation/hubspot-for-enterprise.png" class="global-nav-card-icon" width="344" height="150" alt="169325631800"> </div> <div class="global-nav-card-text-wrapper"> <h3 class="global-nav-card-title">HubSpot pour les grandes entreprises</h3> <p class="global-nav-card-description">Avec la plateforme client Entreprise intégrée de HubSpot, vous n'avez plus à choisir entre puissance et simplicité.</p> <a class="global-nav-card-cta-text-link -small ga_nav_link nav-solutions-enterprise" href="//www.hubspot.fr/products/crm/enterprise" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot pour les grandes entreprises"> En savoir plus </a> </div> </div> </li> </ul> </div> </div> <div class="cl-tab-content" id="global-nav-tab-dropdown-sidebar-main_solutions-3" role="tabpanel"> <div class="global-nav-large-header-card"> <div class="global-nav-large-header-card-title-wrapper "> <h2 class="global-nav-large-header-card-title">Pourquoi choisir HubSpot ?</h2> </div> <div class="global-nav-divider -large-margin-block" aria-hidden="true"></div> <ul class="global-nav-large-header-card-grid"> <li class="global-nav-large-header-card-list-item "> <div class="global-nav-card -top-center-icon "> <div class="global-nav-card-icon-wrapper -large-icon -top-center-icon"> <img data-cl-lazy-src="https://knowledge.hubspot.com/hubfs/assets/hubspot.com/global-navigation/why-choose-hubspot.png" class="global-nav-card-icon" width="345" height="150" alt="169326917231"> </div> <div class="global-nav-card-text-wrapper"> <h3 class="global-nav-card-title">Pourquoi choisir HubSpot ?</h3> <p class="global-nav-card-description">Après seulement un an, les clients de HubSpot ont augmenté leur nombre de leads de 129 %, ont conclu 36 % plus de transactions et ont amélioré de 37 % leur taux de résolution des tickets.</p> <a class="global-nav-card-cta-text-link -small ga_nav_link nav-solutions-wch" href="//www.hubspot.fr/why-choose-hubspot" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Pourquoi choisir HubSpot ?"> En savoir plus </a> </div> </div> </li> <li class="global-nav-large-header-card-list-item "> <div class="global-nav-card -top-center-icon "> <div class="global-nav-card-icon-wrapper -large-icon -top-center-icon"> <img data-cl-lazy-src="https://www.hubspot.com/hubfs/case-studies-2.jpg" class="global-nav-card-icon" width="345" height="150" alt="170909681200"> </div> <div class="global-nav-card-text-wrapper"> <h3 class="global-nav-card-title">Études de cas</h3> <p class="global-nav-card-description">Découvrez des exemples d'entreprises du monde entier qui utilisent HubSpot pour unifier leurs équipes, optimiser leurs activités et réussir leur croissance.</p> <a class="global-nav-card-cta-text-link -small ga_nav_link nav-solutions-casestudies" href="//www.hubspot.fr/case-studies" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Études de cas"> Voir toutes les études de cas </a> </div> </div> </li> <li class="global-nav-large-header-card-list-item "> <div class="global-nav-card -top-center-icon "> <div class="global-nav-card-icon-wrapper -large-icon -top-center-icon"> <img data-cl-lazy-src="https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/Spotlight.png" class="global-nav-card-icon" width="518" height="225" alt="Spotlight"> </div> <div class="global-nav-card-text-wrapper"> <h3 class="global-nav-card-title">Spotlight : l'actualité des produits</h3> <p class="global-nav-card-description">Apprenez-en plus sur les dernières sorties et actualités dans cet événement semestriel de présentation des produits.</p> <a class="global-nav-card-cta-text-link -small ga_nav_link nav-solutions-spotlight" href="//www.hubspot.fr/spotlight" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Spotlight : l'actualité des produits"> Découvrir l'actualité des produits </a> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </section> </div> </li> <li class="global-nav-main-tab-list-item"> <div class="global-nav-tab-wrapper "> <div class="global-nav-tab cl-navLink -light -basic -medium"> <a class="global-nav-tab-link cl-navLink-link ga_nav_link nav-pricing" href="//www.hubspot.fr/pricing/marketing" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Tarification"> Tarification </a> </div> </div> </li> <li class="global-nav-main-tab-list-item"> <div class="global-nav-tab-wrapper -hasDropdown " data-global-nav-has-dropdown="true"> <div class="global-nav-tab -hasSubNav cl-navLink -light -basic -medium"> <span class="global-nav-tab-title ga_nav_link">Ressources</span> <button class="global-nav-tab-button cl-navLink-submenu-toggle" aria-expanded="false" aria-controls="global-nav-tab-dropdown-section-main_resources"> <span class="visually-hidden">Ressources</span> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down"></use> </svg> </button> </div> <section id="global-nav-tab-dropdown-section-main_resources" class="global-nav-tab-dropdown-section -isDropdown "> <div class="global-nav-tab-dropdown-content-wrapper"> <div class="global-nav-tab-dropdown-content global-nav-main-resources-dropdown"> <ul class="global-nav-main-resources-grid"> <li class="global-nav-header-sublinks "> <div class="global-nav-header-sublinks-title-wrapper"> <svg xmlns="http://www.w3.org/2000/svg" width="26" height="26" viewbox="0 0 26 26" fill="none" aria-hidden="true"> <path fill-rule="evenodd" clip-rule="evenodd" d="M4.33333 10.7395C4.33333 10.4826 4.52777 10.3228 4.91667 10.2603L10.1458 9.49992L12.4896 4.76034C12.6215 4.47561 12.7917 4.33325 13 4.33325C13.2083 4.33325 13.3785 4.47561 13.5104 4.76034L15.8542 9.49992L21.0833 10.2603C21.4722 10.3228 21.6667 10.4826 21.6667 10.7395C21.6667 10.8923 21.5764 11.0589 21.3958 11.2395L17.6146 14.927L18.5104 20.1353C18.5174 20.1839 18.5208 20.2534 18.5208 20.3437C18.5208 20.4895 18.4844 20.6128 18.4115 20.7135C18.3385 20.8142 18.2326 20.8645 18.0937 20.8645C17.9618 20.8645 17.8229 20.8228 17.6771 20.7395L13 18.2812L8.32292 20.7395C8.17014 20.8228 8.03125 20.8645 7.90625 20.8645C7.76041 20.8645 7.65104 20.8142 7.57812 20.7135C7.50521 20.6128 7.46875 20.4895 7.46875 20.3437C7.46875 20.302 7.47569 20.2326 7.48958 20.1353L8.38542 14.927L4.59375 11.2395C4.42014 11.052 4.33333 10.8853 4.33333 10.7395V10.7395Z" fill="#7B98B6" /> </svg> <h2 class="global-nav-header-sublinks-title">À la une</h2> </div> <div class="global-nav-header-sublinks-list-wrapper"> <ul class="global-nav-header-sublinks-list"> <li class="global-nav-header-sublinks-list-item "> <a class="global-nav-header-sublinks-list-item-link ga_nav_link nav-resources-spotlight" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Spotlight : l'actualité des produits" href="//www.hubspot.fr/spotlight"> Spotlight : l'actualité des produits </a> </li> <li class="global-nav-header-sublinks-list-item "> <a class="global-nav-header-sublinks-list-item-link ga_nav_link nav-resources-new" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Nouveautés HubSpot" href="//www.hubspot.fr/new"> Nouveautés HubSpot </a> </li> <li class="global-nav-header-sublinks-list-item "> <a class="global-nav-header-sublinks-list-item-link ga_nav_link nav-resources-wch" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Pourquoi choisir HubSpot ?" href="//www.hubspot.fr/why-choose-hubspot"> Pourquoi choisir HubSpot ? </a> </li> <li class="global-nav-header-sublinks-list-item "> <a class="global-nav-header-sublinks-list-item-link ga_nav_link nav-resources-diversity" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Index de l'égalité professionnelle" href="//www.hubspot.fr/index-de-l-egalite-professionnelle"> Index de l'égalité professionnelle </a> </li> </ul> </div> </li> <li class="global-nav-header-sublinks "> <div class="global-nav-header-sublinks-title-wrapper"> <svg xmlns="http://www.w3.org/2000/svg" width="26" height="26" viewbox="0 0 26 26" fill="none" aria-hidden="true"> <path d="M4.653 20H1.551C1.34698 19.9997 1.145 19.9593 0.956616 19.8809C0.768233 19.8026 0.597134 19.6879 0.453097 19.5434C0.309061 19.3989 0.194909 19.2274 0.117165 19.0388C0.0394207 18.8501 -0.000391397 18.648 2.90038e-06 18.444V14.556C0.000239205 13.8001 0.276936 13.0703 0.777951 12.5043C1.27897 11.9383 1.9697 11.575 2.72 11.483C2.014 10.782 1.551 9.699 1.551 8.766C1.55048 8.4032 1.62143 8.04386 1.75981 7.70849C1.89819 7.37312 2.10129 7.06831 2.3575 6.81145C2.61371 6.55459 2.91801 6.35072 3.25303 6.21149C3.58804 6.07226 3.94721 6.00039 4.31 6C5.63 6 6.73 6.932 7.001 8.175C6.29416 8.58061 5.7058 9.16417 5.2944 9.86767C4.88301 10.5712 4.66292 11.3701 4.656 12.185H4.654V20H4.653ZM21.279 11.483C22.0294 11.575 22.7202 11.9382 23.2214 12.5042C23.7226 13.0702 23.9995 13.8 24 14.556V18.444C24 19.304 23.306 20 22.449 20H19.346V12.186H19.345C19.3381 11.3711 19.118 10.5722 18.7066 9.86867C18.2952 9.16517 17.7068 8.58161 17 8.176C17.1328 7.56064 17.4722 7.00924 17.9617 6.61341C18.4513 6.21757 19.0615 6.00112 19.691 6C20.0537 6.00052 20.4128 6.07249 20.7477 6.21177C21.0826 6.35106 21.3868 6.55495 21.6429 6.8118C21.899 7.06865 22.102 7.37342 22.2403 7.70872C22.3786 8.04403 22.4495 8.40329 22.449 8.766C22.449 9.7 21.986 10.782 21.279 11.483V11.483ZM6 12.231C6 10.531 7.343 9.154 9 9.154H10.322C10.0883 8.92246 9.88281 8.66398 9.71 8.384C9.5576 8.13982 9.42741 7.88245 9.321 7.615C9.11844 7.12702 9.00955 6.60527 9 6.077C9 4.377 10.343 3 12 3C13.657 3 15 4.378 15 6.077C14.9905 6.60527 14.8816 7.12702 14.679 7.615C14.5723 7.88283 14.4418 8.14053 14.289 8.385C14.1164 8.66458 13.9113 8.92271 13.678 9.154H15C16.657 9.154 18 10.532 18 12.231V21.461C18 22.311 17.329 23 16.5 23H7.5C6.671 23 6 22.312 6 21.462V12.23V12.231Z" fill="#7B98B6" /> </svg> <h2 class="global-nav-header-sublinks-title">Communauté et événements</h2> </div> <div class="global-nav-header-sublinks-list-wrapper"> <ul class="global-nav-header-sublinks-list"> <li class="global-nav-header-sublinks-list-item "> <a class="global-nav-header-sublinks-list-item-link ga_nav_link nav-resources-community" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Communauté HubSpot" href="//community.hubspot.com?profile.language=fr"> Communauté HubSpot </a> </li> <li class="global-nav-header-sublinks-list-item "> <a class="global-nav-header-sublinks-list-item-link ga_nav_link nav-resources-inbound" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Conférence INBOUND" href="//www.inbound.com"> Conférence INBOUND <div class="cl-badge -light -rectangle -brand global-nav-en-badge">EN</div> </a> </li> <li class="global-nav-header-sublinks-list-item "> <a class="global-nav-header-sublinks-list-item-link ga_nav_link nav-resources-usergroups" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Groupe d'utilisateurs HubSpot" href="//www.hubspot.com/hubspot-user-groups"> Groupe d'utilisateurs HubSpot <div class="cl-badge -light -rectangle -brand global-nav-en-badge">EN</div> </a> </li> </ul> </div> </li> <li class="global-nav-header-sublinks "> <div class="global-nav-header-sublinks-title-wrapper"> <svg aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="26" height="26" viewbox="0 0 26 26" fill="none"> <path d="M11.7026 12.6406L13.4632 11.0635L20.3346 18.1734C20.5555 18.4025 20.6915 18.7146 20.6915 19.0578C20.6915 19.7614 20.1211 20.3318 19.4175 20.3318C19.0572 20.3318 18.7316 20.1822 18.4998 19.9416L15.5631 16.9097L15.5624 16.909C15.4054 16.7438 15.1838 16.6398 14.9377 16.6378C14.7025 16.6392 14.4897 16.7323 14.3327 16.8825C14.1736 17.0395 14.0751 17.2571 14.0751 17.4977C14.0751 17.7384 14.1736 17.9566 14.3327 18.1129L15.9159 19.7573C16.1498 20.0021 16.2939 20.3331 16.2939 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8.52327 11.0791 8.52327 10.3769C8.52327 9.984 8.70137 9.63255 8.98349 9.39802L10.513 7.99086L15.2308 4.06167L15.2301 4.06235C15.2856 4.00885 15.3452 3.96008 15.4135 3.91267C15.4731 3.87348 15.5373 3.83952 15.6114 3.81015H15.6522C15.7223 3.78215 15.7969 3.76159 15.8788 3.74962C15.9182 3.74488 15.9582 3.74217 15.9989 3.74217C16.0397 3.74217 16.0798 3.74489 16.1145 3.74897L16.109 3.74965C16.1512 3.74489 16.194 3.74285 16.2369 3.74285C16.2797 3.74285 16.3225 3.74489 16.3592 3.74897H16.4068L16.4109 3.74965C16.5115 3.7646 16.606 3.80063 16.6855 3.85093L16.6896 3.85297C16.7426 3.87881 16.7916 3.91008 16.8351 3.9461H16.8759L22.2734 8.05884ZM25.2325 18.6636C25.2346 18.663 25.2368 18.6624 25.239 18.662L25.2325 18.6636Z" fill="#7B98B6" /> <path d="M15.8788 3.74962C15.8787 3.74963 15.8789 3.74961 15.8788 3.74962Z" fill="#7B98B6" /> <path d="M15.4135 3.91267C15.4138 3.91249 15.414 3.9123 15.4143 3.91212L15.4102 3.91483C15.4113 3.91411 15.4124 3.91339 15.4135 3.91267Z" fill="#7B98B6" /> </svg> <h2 class="global-nav-header-sublinks-title">Partenaires</h2> </div> <div class="global-nav-header-sublinks-list-wrapper"> <ul class="global-nav-header-sublinks-list"> <li class="global-nav-header-sublinks-list-item "> <a class="global-nav-header-sublinks-list-item-link ga_nav_link nav-resources-solutions" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Programme Partenaires solutions" href="//www.hubspot.fr/partners/solutions"> Programme Partenaires solutions </a> </li> <li class="global-nav-header-sublinks-list-item "> <a class="global-nav-header-sublinks-list-item-link ga_nav_link nav-resources-affiliate" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Programme Partenaires pour les affiliés" href="//www.hubspot.fr/partners/affiliates"> Programme Partenaires pour les affiliés </a> </li> <li class="global-nav-header-sublinks-list-item "> <a class="global-nav-header-sublinks-list-item-link ga_nav_link nav-resources-startup" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot pour start-ups" href="//www.hubspot.fr/startups/partners"> HubSpot pour start-ups </a> </li> </ul> </div> </li> <li class="global-nav-header-sublinks "> <div class="global-nav-header-sublinks-title-wrapper"> <svg xmlns="http://www.w3.org/2000/svg" width="26" height="26" viewbox="0 0 26 26" fill="none" aria-hidden="true"> <path d="M13.0615 10.3159C12.4775 10.6529 11.5215 10.6529 10.9375 10.3159C10.3535 9.97887 10.3535 9.42587 10.9375 9.08987C11.5215 8.75287 12.4775 8.75287 13.0615 9.08987C13.6455 9.42687 13.6455 9.97887 13.0615 10.3159M23.5545 9.31087C24.1475 9.52687 24.1475 9.87987 23.5545 10.0959L23.0145 10.2919V16.8119C23.0145 17.1102 22.896 17.3964 22.685 17.6074C22.474 17.8183 22.1879 17.9369 21.8895 17.9369C21.5911 17.9369 21.305 17.8183 21.094 17.6074C20.883 17.3964 20.7645 17.1102 20.7645 16.8119V11.1099C20.4985 11.2069 20.2115 11.3099 19.9175 11.4179L16.6245 12.6149L14.1585 13.5129C13.7984 13.6433 13.4384 13.7739 13.0785 13.9049L13.1845 13.8659L13.0785 13.9049L12.5385 14.1009C12.1869 14.2088 11.8111 14.2088 11.4595 14.1009L10.9205 13.9049L9.8405 13.5129L6.7615 12.3929C6.1685 12.1759 5.1965 11.8229 4.6035 11.6079L0.4455 10.0959C-0.1485 9.87987 -0.1485 9.52587 0.4455 9.31087L4.6035 7.79887L6.7615 7.01287L9.8405 5.89387L10.9205 5.50087L11.4605 5.30487C11.8119 5.19786 12.1871 5.19786 12.5385 5.30487L13.0785 5.50087L13.3955 5.61587L13.1645 5.53187L14.1585 5.89387L17.2365 7.01387L16.1665 6.62387L18.9825 7.64787L21.1415 8.43287L23.5545 9.31087V9.31087ZM18.1345 14.3169L18.8915 14.0409V16.8109C18.8905 17.8329 18.2195 18.8539 16.8785 19.6279C16.8025 19.6719 16.7125 19.7019 16.6335 19.7439C15.6285 20.1839 14.3575 20.5989 12.9505 20.7379C12.3185 20.7879 11.6805 20.7879 11.0485 20.7379C9.6415 20.5989 8.3685 20.1839 7.3655 19.7429C7.2865 19.7029 7.1965 19.6729 7.1205 19.6279C5.7795 18.8529 5.1085 17.8319 5.1085 16.8109V14.0409L5.8535 14.3119L7.5675 14.9359L9.8405 15.7629C10.3804 15.9592 10.9204 16.1552 11.4605 16.3509C11.7565 16.4589 12.2425 16.4589 12.5385 16.3509H12.5395L13.0795 16.1549L13.0855 16.1529L14.1585 15.7629L18.1345 14.3169V14.3169Z" fill="#7B98B6" /> </svg> <h2 class="global-nav-header-sublinks-title">Formation</h2> </div> <div class="global-nav-header-sublinks-list-wrapper"> <ul class="global-nav-header-sublinks-list"> <li class="global-nav-header-sublinks-list-item "> <a class="global-nav-header-sublinks-list-item-link ga_nav_link nav-resources-blogs" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Blogs HubSpot" href="//blog.hubspot.fr/"> Blogs HubSpot </a> </li> <li class="global-nav-header-sublinks-list-item "> <a class="global-nav-header-sublinks-list-item-link ga_nav_link nav-resources-academy" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Certifications et formations gratuites" href="//academy.hubspot.fr/"> Certifications et formations gratuites </a> </li> <li class="global-nav-header-sublinks-list-item "> <a class="global-nav-header-sublinks-list-item-link ga_nav_link nav-resources-resources" data-ga_nav_type="header_nav" data-ga_nav_tree_text="E-books, rapports et guides" href="//www.hubspot.fr/marketing-bibliothèque"> E-books, rapports et guides </a> </li> <li class="global-nav-header-sublinks-list-item "> <a class="global-nav-header-sublinks-list-item-link ga_nav_link nav-resources-inboundmarketing" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Qu'est-ce que l'inbound marketing ?" href="//www.hubspot.fr/inbound-marketing"> Qu'est-ce que l'inbound marketing ? </a> </li> <li class="global-nav-header-sublinks-list-item "> <a class="global-nav-header-sublinks-list-item-link ga_nav_link nav-resources-knowledge" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Base de connaissances HubSpot" href="//knowledge.hubspot.com/fr"> Base de connaissances HubSpot </a> </li> </ul> </div> </li> <li class="global-nav-header-sublinks "> <div class="global-nav-header-sublinks-title-wrapper"> <svg xmlns="http://www.w3.org/2000/svg" width="26" height="26" viewbox="0 0 26 26" fill="none" aria-hidden="true"> <path d="M0.69352 20.608L7.83152 13.767L11.1995 16.995L4.06152 23.836C3.13652 24.722 1.63952 24.724 0.70152 23.826C-0.22648 22.935 -0.23848 21.499 0.69352 20.608V20.608ZM1.60052 22.2C1.60052 21.777 1.95852 21.433 2.40052 21.433C2.84252 21.433 3.20052 21.777 3.20052 22.2C3.20052 22.623 2.84252 22.967 2.40052 22.967C1.95852 22.967 1.60052 22.623 1.60052 22.2V22.2ZM0.81752 3.054C0.76752 2.503 1.22452 2.16 1.68352 2.16C1.97752 2.16 2.27152 2.3 2.43752 2.616C2.46652 2.671 2.59452 2.821 2.85752 2.994C3.25152 3.254 3.79152 3.442 4.51752 3.509C7.20952 3.76 8.80352 5.824 7.46452 7.695C6.09752 9.607 3.60252 9.877 2.25452 7.642C2.02318 7.25429 1.82256 6.84905 1.65452 6.43C1.35252 5.69 1.13252 4.902 0.97952 4.118C0.908307 3.76617 0.854243 3.41108 0.81752 3.054V3.054ZM9.03752 7.826C9.20138 7.67311 9.4174 7.5885 9.64151 7.58943C9.86562 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4.3323 18.8771 4.54836 18.8768 4.76684C18.8765 4.98533 18.9214 5.20151 19.0086 5.40184C19.0958 5.60217 19.2234 5.78232 19.3835 5.931C20.0585 6.577 21.1405 6.571 21.8115 5.927L23.7065 4.111C23.8965 4.574 24.0005 5.08 24.0005 5.607C24.0005 7.876 22.0805 9.714 19.7145 9.714C19.436 9.71454 19.1581 9.68876 18.8845 9.637L16.2535 12.159L12.8955 8.942L15.5155 6.432C15.4577 6.16081 15.4285 5.88429 15.4285 5.607V5.607Z" fill="#7C98B6" /> </svg> <h2 class="global-nav-header-sublinks-title">Outils</h2> </div> <div class="global-nav-header-sublinks-list-wrapper"> <ul class="global-nav-header-sublinks-list"> <li class="global-nav-header-sublinks-list-item "> <a class="global-nav-header-sublinks-list-item-link ga_nav_link nav-resources-templates" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Modèles de sites web" href="//ecosystem.hubspot.com/fr/marketplace/templates"> Modèles de sites web </a> </li> <li class="global-nav-header-sublinks-list-item "> <a class="global-nav-header-sublinks-list-item-link ga_nav_link nav-resources-devtools" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Outils pour les développeurs" href="//developers.hubspot.fr/"> Outils pour les développeurs </a> </li> <li class="global-nav-header-sublinks-list-item "> <a class="global-nav-header-sublinks-list-item-link ga_nav_link nav-resources-businesstools" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Micro-Apps gratuites" href="//hubspot.fr/free-business-tools"> Micro-Apps gratuites </a> </li> </ul> </div> </li> <li class="global-nav-header-sublinks "> <div class="global-nav-header-sublinks-title-wrapper"> <svg xmlns="http://www.w3.org/2000/svg" width="26" height="26" viewbox="0 0 26 26" fill="none" aria-hidden="true"> <g clip-path="url(#clip0_3205_23493)"> <path d="M24.4736 12.9849V16.4529C24.4751 17.0592 24.2703 17.648 23.8929 18.1225C23.5155 18.597 22.9879 18.929 22.3968 19.064C22.1348 20.4862 21.4469 21.7952 20.4244 22.8178C19.4018 23.8404 18.0927 24.5282 16.6706 24.7902C16.5756 25.1374 16.3693 25.4438 16.0834 25.6623C15.7974 25.8809 15.4477 25.9995 15.0878 26H13.0715C12.6357 26 12.2177 25.8269 11.9095 25.5187C11.6013 25.2105 11.4282 24.7926 11.4282 24.3567V24.1753C11.4242 23.9586 11.4631 23.7433 11.5426 23.5418C11.6221 23.3402 11.7408 23.1564 11.8916 23.0008C12.0425 22.8453 12.2226 22.7211 12.4216 22.6355C12.6207 22.5498 12.8347 22.5044 13.0513 22.5017H15.0676C15.3693 22.5006 15.6652 22.584 15.9218 22.7427C16.1785 22.9013 16.3855 23.1286 16.5193 23.399C17.5983 23.1904 18.5954 22.6785 19.3936 21.9231C20.1918 21.1678 20.758 20.2004 21.0257 19.1345H20.9048C20.5501 19.1385 20.1981 19.0721 19.8692 18.9392C19.5404 18.8062 19.2412 18.6093 18.989 18.3599C18.7367 18.1105 18.5365 17.8135 18.3998 17.4862C18.2632 17.1588 18.1928 16.8076 18.1928 16.4529V12.9849C18.1913 12.3999 18.3819 11.8306 18.7352 11.3644C19.0885 10.8981 19.5851 10.5608 20.1486 10.404C19.8563 6.04886 16.4992 2.57076 12.517 2.57076C8.53484 2.57076 5.20797 6.00853 4.89545 10.3435C5.51218 10.4587 6.06933 10.7856 6.47061 11.2679C6.87189 11.7502 7.09211 12.3575 7.0932 12.9849V16.4529C7.0932 17.1641 6.81067 17.8462 6.30776 18.3491C5.80485 18.852 5.12276 19.1345 4.41154 19.1345H3.49413C2.78291 19.1345 2.10082 18.852 1.59791 18.3491C1.095 17.8462 0.812469 17.1641 0.812469 16.4529V12.9849C0.814954 12.4403 0.983156 11.9095 1.2947 11.4629C1.60625 11.0162 2.04638 10.6751 2.55656 10.4847C2.81867 4.67778 7.24442 0 12.5473 0C17.8501 0 22.2053 4.62737 22.5077 10.404C23.0732 10.5589 23.572 10.8955 23.9273 11.3619C24.2825 11.8283 24.4745 12.3986 24.4736 12.9849V12.9849Z" fill="#7C98B6" /> </g> <defs> <clippath id="clip0_3205_23493"> <rect width="26" height="26" fill="white" /> </clippath> </defs> </svg> <h2 class="global-nav-header-sublinks-title">Services</h2> </div> <div class="global-nav-header-sublinks-list-wrapper"> <ul class="global-nav-header-sublinks-list"> <li class="global-nav-header-sublinks-list-item "> <a class="global-nav-header-sublinks-list-item-link ga_nav_link nav-resources-onboarding" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Onboarding" href="//www.hubspot.fr/services/onboarding"> Onboarding </a> </li> <li class="global-nav-header-sublinks-list-item "> <a class="global-nav-header-sublinks-list-item-link ga_nav_link nav-resources-migration" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Migration" href="//www.hubspot.fr/services/professional/migrations"> Migration </a> </li> <li class="global-nav-header-sublinks-list-item "> <a class="global-nav-header-sublinks-list-item-link ga_nav_link nav-resources-consulting" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Consulting stratégique" href="//www.hubspot.fr/services/professional/inbound-consulting"> Consulting stratégique </a> </li> <li class="global-nav-header-sublinks-list-item "> <a class="global-nav-header-sublinks-list-item-link ga_nav_link nav-resources-techconsulting" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Consulting technique" href="//www.hubspot.fr/services/professional/technical-consulting"> Consulting technique </a> </li> <li class="global-nav-header-sublinks-list-item "> <a class="global-nav-header-sublinks-list-item-link ga_nav_link nav-resources-hirepartner" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Travailler avec un partenaire solutions" href="//ecosystem.hubspot.com/fr/marketplace/solutions"> Travailler avec un partenaire solutions </a> </li> </ul> </div> </li> </ul> </div> </div> </section> </div> </li> </ul> <ul class="global-nav-main-group -mobile-only"> <li class="global-nav-mobile-list-item-dropdown -hasDropdown " data-global-nav-has-dropdown="true"> <span class="global-nav-mobile-list-item-dropdown-link"> Logiciels <button class="global-nav-mobile-list-item-dropdown-toggle" aria-expanded="false" aria-controls="global-nav-mobile-dropdown-list-main_products"> <span class="visually-hidden">Logiciels</span> <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </button> </span> <ul class="global-nav-mobile-submenu -isDropdown" id="global-nav-mobile-dropdown-list-main_products"> <li class="global-nav-mobile-list-item "> <div class="global-nav-mobile-link-header-banner"> <h2 class="global-nav-mobile-link-header-banner-title">La plateforme client de HubSpot</h2> <p class="global-nav-mobile-link-header-banner-description">L'ensemble des logiciels de marketing, de vente et de service client de HubSpot sur une plateforme unique optimisée par l'IA.</p> </div> </li> <div class="global-nav-divider -medium-margin-block" aria-hidden="true"></div> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link-complex ga_nav_link nav-software-freecrm" data-ga_nav_type="header_nav" data-ga_nav_tree_text="CRM gratuit de HubSpot" href="//www.hubspot.fr/products/crm"> <div class="global-nav-mobile-list-item-link-complex-left-icon-wrapper"> <svg aria-hidden="true" width="24" height="24" viewbox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M18.4423 5.04178V7.89825C21.1479 8.29734 23.3093 10.2582 23.8637 12.8167C24.4182 15.3753 23.2491 17.9933 20.9313 19.3839C18.6135 20.7744 15.6344 20.6448 13.4587 19.0589L11.0259 21.3805C11.089 21.5689 11.1224 21.7651 11.1253 21.9628C11.1253 22.7867 10.6052 23.5296 9.8075 23.8449C9.00981 24.1602 8.09164 23.9859 7.48112 23.4033C6.8706 22.8207 6.68796 21.9444 7.01838 21.1832C7.34879 20.422 8.12718 19.9256 8.99058 19.9256C9.19773 19.9285 9.40331 19.9605 9.60072 20.0204L12.0599 17.6736C10.5094 15.5687 10.4694 12.7719 11.959 10.6273L3.87817 4.62398C3.48829 4.84075 3.04547 4.95573 2.59424 4.95733C1.15977 4.95569 -0.0017114 3.84463 1.89302e-06 2.4757C0.00171898 1.10678 1.16598 -0.00163255 2.60045 1.80509e-06C4.03493 0.00163978 5.19641 1.1127 5.1947 2.48163C5.19135 2.69051 5.16005 2.89813 5.10155 3.09944L13.3205 9.20203C14.2171 8.51398 15.2883 8.06421 16.4256 7.89825V5.04178C15.6181 4.68189 15.1006 3.90989 15.0966 3.05944V2.99277C15.1 1.78066 16.1288 0.798859 17.399 0.795603H17.4688C18.739 0.798859 19.7678 1.78066 19.7712 2.99277V3.05944C19.7673 3.90989 19.2497 4.68189 18.4423 5.04178ZM14.0684 14.0822C14.0684 15.8561 15.5753 17.2942 17.4342 17.2942C19.2932 17.2942 20.8001 15.8561 20.8001 14.0822C20.8001 12.3082 19.2932 10.8701 17.4342 10.8701C15.5753 10.8701 14.0684 12.3082 14.0684 14.0822Z" fill="#FF5C35" /> </svg> </div> <div class="global-nav-mobile-list-item-link-complex-text-wrapper"> <h3 class="global-nav-mobile-list-item-link-complex-title">CRM gratuit de HubSpot</h3> </div> <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link-complex ga_nav_link nav-software-platform" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Aperçu de tous les produits" href="//www.hubspot.fr/products/get-started"> <div class="global-nav-mobile-list-item-link-complex-left-icon-wrapper"> <svg aria-hidden="true" width="24" height="24" viewbox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M18.4423 5.04178V7.89825C21.1479 8.29734 23.3093 10.2582 23.8637 12.8167C24.4182 15.3753 23.2491 17.9933 20.9313 19.3839C18.6135 20.7744 15.6344 20.6448 13.4587 19.0589L11.0259 21.3805C11.089 21.5689 11.1224 21.7651 11.1253 21.9628C11.1253 22.7867 10.6052 23.5296 9.8075 23.8449C9.00981 24.1602 8.09164 23.9859 7.48112 23.4033C6.8706 22.8207 6.68796 21.9444 7.01838 21.1832C7.34879 20.422 8.12718 19.9256 8.99058 19.9256C9.19773 19.9285 9.40331 19.9605 9.60072 20.0204L12.0599 17.6736C10.5094 15.5687 10.4694 12.7719 11.959 10.6273L3.87817 4.62398C3.48829 4.84075 3.04547 4.95573 2.59424 4.95733C1.15977 4.95569 -0.0017114 3.84463 1.89302e-06 2.4757C0.00171898 1.10678 1.16598 -0.00163255 2.60045 1.80509e-06C4.03493 0.00163978 5.19641 1.1127 5.1947 2.48163C5.19135 2.69051 5.16005 2.89813 5.10155 3.09944L13.3205 9.20203C14.2171 8.51398 15.2883 8.06421 16.4256 7.89825V5.04178C15.6181 4.68189 15.1006 3.90989 15.0966 3.05944V2.99277C15.1 1.78066 16.1288 0.798859 17.399 0.795603H17.4688C18.739 0.798859 19.7678 1.78066 19.7712 2.99277V3.05944C19.7673 3.90989 19.2497 4.68189 18.4423 5.04178ZM14.0684 14.0822C14.0684 15.8561 15.5753 17.2942 17.4342 17.2942C19.2932 17.2942 20.8001 15.8561 20.8001 14.0822C20.8001 12.3082 19.2932 10.8701 17.4342 10.8701C15.5753 10.8701 14.0684 12.3082 14.0684 14.0822Z" fill="#FF5C35" /> </svg> </div> <div class="global-nav-mobile-list-item-link-complex-text-wrapper"> <h3 class="global-nav-mobile-list-item-link-complex-title">Aperçu de tous les produits</h3> </div> <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <div class="global-nav-divider -medium-margin-block" aria-hidden="true"></div> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link-complex ga_nav_link nav-software-marketing" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Marketing Hub" href="//www.hubspot.fr/products/marketing"> <div class="global-nav-mobile-list-item-link-complex-left-icon-wrapper"> <img src="https://www.hubspot.fr/hubfs/assets/hubspot.com/global-navigation/marketing-hub-icon.svg" loading="lazy" class="global-nav-card-icon" width="80" height="80" alt="169325578388"> </div> <div class="global-nav-mobile-list-item-link-complex-text-wrapper"> <h3 class="global-nav-mobile-list-item-link-complex-title">Marketing Hub</h3> <p class="global-nav-mobile-list-item-link-complex-description">Logiciel de marketing automation</p> </div> <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link-complex ga_nav_link nav-software-sales" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Sales Hub" href="//www.hubspot.fr/products/sales"> <div class="global-nav-mobile-list-item-link-complex-left-icon-wrapper"> <img src="https://www.hubspot.fr/hubfs/assets/hubspot.com/global-navigation/sales-hub-icon.svg" loading="lazy" class="global-nav-card-icon" width="80" height="80" alt="169326867236"> </div> <div class="global-nav-mobile-list-item-link-complex-text-wrapper"> <h3 class="global-nav-mobile-list-item-link-complex-title">Sales Hub</h3> <p class="global-nav-mobile-list-item-link-complex-description">Logiciel de vente</p> </div> <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link-complex ga_nav_link nav-software-service" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Service Hub" href="//www.hubspot.fr/products/service"> <div class="global-nav-mobile-list-item-link-complex-left-icon-wrapper"> <img src="https://www.hubspot.fr/hubfs/assets/hubspot.com/global-navigation/service-hub-icon.svg" loading="lazy" class="global-nav-card-icon" width="80" height="80" alt="169326568879"> </div> <div class="global-nav-mobile-list-item-link-complex-text-wrapper"> <h3 class="global-nav-mobile-list-item-link-complex-title">Service Hub</h3> <p class="global-nav-mobile-list-item-link-complex-description">Logiciel de service client</p> </div> <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link-complex ga_nav_link nav-software-content" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Content Hub" href="//www.hubspot.fr/products/content"> <div class="global-nav-mobile-list-item-link-complex-left-icon-wrapper"> <img src="https://www.hubspot.fr/hubfs/assets/hubspot.com/global-navigation/content-hub-icon.svg" loading="lazy" class="global-nav-card-icon" width="80" height="80" alt="169326652781"> </div> <div class="global-nav-mobile-list-item-link-complex-text-wrapper"> <h3 class="global-nav-mobile-list-item-link-complex-title">Content Hub</h3> <p class="global-nav-mobile-list-item-link-complex-description">Logiciel de marketing de contenu</p> </div> <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link-complex ga_nav_link nav-software-operations" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Operations Hub" href="//www.hubspot.fr/products/operations"> <div class="global-nav-mobile-list-item-link-complex-left-icon-wrapper"> <img src="https://www.hubspot.fr/hubfs/assets/hubspot.com/global-navigation/operations-hub-icon.svg" loading="lazy" class="global-nav-card-icon" width="80" height="80" alt="169327504516"> </div> <div class="global-nav-mobile-list-item-link-complex-text-wrapper"> <h3 class="global-nav-mobile-list-item-link-complex-title">Operations Hub</h3> <p class="global-nav-mobile-list-item-link-complex-description">Logiciel d'opérations</p> </div> <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link-complex ga_nav_link nav-software-commerce" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Commerce Hub" href="//www.hubspot.fr/products/commerce"> <div class="global-nav-mobile-list-item-link-complex-left-icon-wrapper"> <img src="https://www.hubspot.fr/hubfs/assets/hubspot.com/global-navigation/commerce-hub-icon.svg" loading="lazy" class="global-nav-card-icon" width="80" height="80" alt="169327453726"> </div> <div class="global-nav-mobile-list-item-link-complex-text-wrapper"> <h3 class="global-nav-mobile-list-item-link-complex-title">Commerce Hub</h3> <p class="global-nav-mobile-list-item-link-complex-description">Logiciel de commerce B2B</p> </div> <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link-complex ga_nav_link nav-software-starter" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Offre groupée pour les petites entreprises" href="//www.hubspot.fr/products/crm/starter"> <div class="global-nav-mobile-list-item-link-complex-left-icon-wrapper"> <img src="https://www.hubspot.fr/hubfs/assets/hubspot.com/global-navigation/hubspot-sprocket.svg" loading="lazy" class="global-nav-card-icon" width="92" height="96" alt="169325415448"> </div> <div class="global-nav-mobile-list-item-link-complex-text-wrapper"> <h3 class="global-nav-mobile-list-item-link-complex-title">Offre groupée pour les petites entreprises</h3> <p class="global-nav-mobile-list-item-link-complex-description">L’édition Starter de chacun des logiciels, conçue pour les start-ups, TPE et PME.</p> </div> <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <div class="global-nav-divider -medium-margin-block" aria-hidden="true"></div> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link-complex ga_nav_link nav-software-ai" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Breeze" href="//www.hubspot.fr/products/artificial-intelligence"> <div class="global-nav-mobile-list-item-link-complex-left-icon-wrapper"> <img src="https://www.hubspot.fr/hubfs/assets/hubspot.com/global-navigation/Breeze-Symbol_RGB-Gradient.svg" loading="lazy" class="global-nav-card-icon" width="511" height="511" alt="Breeze-Symbol_RGB-Gradient"> </div> <div class="global-nav-mobile-list-item-link-complex-text-wrapper"> <h3 class="global-nav-mobile-list-item-link-complex-title">Breeze</h3> <p class="global-nav-mobile-list-item-link-complex-description">L'IA de HubSpot qui optimise l'ensemble de la plateforme client.</p> </div> <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link-complex ga_nav_link nav-software-marketplace" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Marketplace des applications" href="//ecosystem.hubspot.com/fr/marketplace/apps"> <div class="global-nav-mobile-list-item-link-complex-left-icon-wrapper"> <svg aria-hidden="true" width="26" height="26" viewbox="0 0 26 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_2956_6856)"> <path d="M9.58918 5.54748C10.9406 5.30303 12.1862 4.65014 13.1606 3.6755C14.1351 2.70087 14.7923 1.4506 15.0449 0.0907181C15.0491 0.0656366 15.062 0.0428558 15.0812 0.0264246C15.1005 0.00999348 15.1249 0.000976562 15.1501 0.000976563C15.1754 0.000976562 15.1998 0.00999348 15.2191 0.0264246C15.2383 0.0428558 15.2512 0.0656366 15.2553 0.0907181C15.5081 1.45059 16.1653 2.70083 17.1398 3.67546C18.1143 4.65008 19.3599 5.30298 20.7113 5.54748C20.7362 5.55152 20.7588 5.56435 20.7751 5.58367C20.7915 5.60299 20.8004 5.62754 20.8004 5.65292C20.8004 5.6783 20.7915 5.70285 20.7751 5.72217C20.7588 5.7415 20.7362 5.75432 20.7113 5.75836C19.3598 6.00283 18.1142 6.65578 17.1397 7.63051C16.1652 8.60523 15.508 9.8556 15.2553 11.2156C15.2512 11.2407 15.2383 11.2634 15.2191 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18.3708C17.6595 19.3455 18.9059 19.9984 20.2581 20.2429C20.283 20.2469 20.3057 20.2598 20.322 20.2791C20.3383 20.2984 20.3473 20.3229 20.3473 20.3483C20.3473 20.3737 20.3383 20.3982 20.322 20.4176C20.3057 20.4369 20.283 20.4497 20.2581 20.4537C18.906 20.6982 17.6596 21.351 16.6846 22.3255C15.7096 23.3001 15.052 24.5502 14.7993 25.9099C14.7953 25.9351 14.7825 25.958 14.7632 25.9745C14.744 25.9911 14.7195 26.0001 14.6942 26.0001C14.6688 26.0001 14.6444 25.9911 14.6251 25.9745C14.6058 25.958 14.593 25.9351 14.589 25.9099C14.3364 24.5501 13.6789 23.2998 12.7039 22.3251C11.7289 21.3505 10.4824 20.6975 9.13016 20.4531C9.1057 20.4486 9.08357 20.4356 9.06764 20.4164C9.0517 20.3972 9.04297 20.373 9.04297 20.348C9.04297 20.3229 9.0517 20.2987 9.06764 20.2795C9.08357 20.2603 9.1057 20.2473 9.13016 20.2429Z" fill="#FFA766" /> </g> <defs> <clippath id="clip0_2956_6856"> <rect width="20.8" height="26" fill="white" /> </clippath> </defs> </svg> </div> <div class="global-nav-mobile-list-item-link-complex-text-wrapper"> <h3 class="global-nav-mobile-list-item-link-complex-title">Marketplace des applications</h3> <p class="global-nav-mobile-list-item-link-complex-description">Connectez vos applications préférées à HubSpot.</p> </div> <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> </ul> </li> <li class="global-nav-mobile-list-item-dropdown -hasDropdown " data-global-nav-has-dropdown="true"> <span class="global-nav-mobile-list-item-dropdown-link"> Solutions <button class="global-nav-mobile-list-item-dropdown-toggle" aria-expanded="false" aria-controls="global-nav-mobile-dropdown-list-main_solutions"> <span class="visually-hidden">Solutions</span> <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </button> </span> <ul class="global-nav-mobile-submenu -isDropdown" id="global-nav-mobile-dropdown-list-main_solutions"> <li class="global-nav-mobile-list-item-dropdown -hasDropdown " data-global-nav-has-dropdown="true"> <span class="global-nav-mobile-list-item-dropdown-link"> Par utilisation <button class="global-nav-mobile-list-item-dropdown-toggle" aria-expanded="false" aria-controls="global-nav-mobile-dropdown-list-main_solutions_by-use-case"> <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </button> </span> <ul class="global-nav-mobile-tertiary-menu -isDropdown" id="global-nav-mobile-dropdown-list-main_solutions_by-use-case"> <li class="global-nav-mobile-list-item "> </li><li class="global-nav-mobile-list-item "> <h2 class="global-nav-mobile-list-item-heading ">Marketing</h2> <ul class="global-nav-mobile-list-item-group"> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-solutions-leads" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Générer des leads" href="//www.hubspot.fr/use-case/drive-revenue-high-quality-leads"> Générer des leads <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-solutions-automate" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Automatiser le marketing" href="//www.hubspot.fr/use-case/maximize-efficiency-ai-automation"> Automatiser le marketing <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> </ul> </li> <div class="global-nav-divider -medium-margin-block" aria-hidden="true"></div> <li class="global-nav-mobile-list-item "> <h2 class="global-nav-mobile-list-item-heading ">Ventes</h2> <ul class="global-nav-mobile-list-item-group"> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-solutions-pipeline" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Développer votre pipeline" href="//www.hubspot.fr/use-case/build-sales-pipeline"> Développer votre pipeline <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-solutions-deals" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Conclure des transactions" href="//www.hubspot.fr/use-case/close-more-deals"> Conclure des transactions <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> </ul> </li> <div class="global-nav-divider -medium-margin-block" aria-hidden="true"></div> <li class="global-nav-mobile-list-item "> <h2 class="global-nav-mobile-list-item-heading ">Service client</h2> <ul class="global-nav-mobile-list-item-group"> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-solutions-support" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Déployer un support durable" href="//www.hubspot.fr/use-case/scale-customer-service-support"> Déployer un support durable <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-solutions-retention" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Favoriser la rétention" href="//www.hubspot.fr/use-case/drive-customer-satisfaction"> Favoriser la rétention <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> </ul> </li> <div class="global-nav-divider -medium-margin-block" aria-hidden="true"></div> <li class="global-nav-mobile-list-item "> <h2 class="global-nav-mobile-list-item-heading ">Contenu</h2> <ul class="global-nav-mobile-list-item-group"> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-solutions-create" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Créer du contenu" href="//www.hubspot.fr/use-case/create-content-for-customer-journey"> Créer du contenu <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-solutions-manage" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Gérer du contenu" href="//www.hubspot.fr/use-case/manage-content"> Gérer du contenu <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> </ul> </li> <div class="global-nav-divider -medium-margin-block" aria-hidden="true"></div> <li class="global-nav-mobile-list-item "> <h2 class="global-nav-mobile-list-item-heading ">Start-ups et petites entreprises</h2> <ul class="global-nav-mobile-list-item-group"> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-solutions-find" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Trouver vos clients et interagir avec eux" href="//www.hubspot.fr/use-case/find-and-reach-customers"> Trouver vos clients et interagir avec eux <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-solutions-grow" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Augmenter les ventes et accélérer les paiements" href="//www.hubspot.fr/use-case/grow-sales-and-get-paid-faster"> Augmenter les ventes et accélérer les paiements <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-solutions-data" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Organiser les données clients" href="//www.hubspot.fr/use-case/understand-and-organize-customer-data"> Organiser les données clients <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> </ul> </li> </ul> </li> <li class="global-nav-mobile-list-item-dropdown -hasDropdown " data-global-nav-has-dropdown="true"> <span class="global-nav-mobile-list-item-dropdown-link"> Par taille d'équipe <button class="global-nav-mobile-list-item-dropdown-toggle" aria-expanded="false" aria-controls="global-nav-mobile-dropdown-list-main_solutions_by-team-size"> <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </button> </span> <ul class="global-nav-mobile-tertiary-menu -isDropdown" id="global-nav-mobile-dropdown-list-main_solutions_by-team-size"> <li class="global-nav-mobile-list-item "> </li><li class="global-nav-mobile-list-item "> <h2 class="global-nav-mobile-list-item-heading -heading-h5">Par taille d'équipe</h2> <div class="global-nav-divider -large-margin-block" aria-hidden="true"></div> <ul class="global-nav-mobile-list-item-group"> <li class="global-nav-mobile-list-item-article-card "> <div class="global-nav-mobile-list-item-article-card-image-wrapper"> <img src="https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/hubspot-for-small-business.png?width=345&height=150&name=hubspot-for-small-business.png" loading="lazy" class="global-nav-mobile-list-item-article-card-image" width="345" height="150" alt="169326652782" srcset="https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/hubspot-for-small-business.png?width=173&height=75&name=hubspot-for-small-business.png 173w, https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/hubspot-for-small-business.png?width=345&height=150&name=hubspot-for-small-business.png 345w, https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/hubspot-for-small-business.png?width=518&height=225&name=hubspot-for-small-business.png 518w, https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/hubspot-for-small-business.png?width=690&height=300&name=hubspot-for-small-business.png 690w, https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/hubspot-for-small-business.png?width=863&height=375&name=hubspot-for-small-business.png 863w, https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/hubspot-for-small-business.png?width=1035&height=450&name=hubspot-for-small-business.png 1035w" sizes="(max-width: 345px) 100vw, 345px"> </div> <div class="global-nav-mobile-list-item-article-card-text-wrapper"> <h3 class="global-nav-mobile-list-item-article-card-title">HubSpot pour les start-ups et petites entreprises</h3> <p class="global-nav-mobile-list-item-article-card-description">La plateforme client Starter tout-en-un de HubSpot permet aux start-ups et aux petites entreprises en croissance de trouver et d'attirer rapidement de nouveaux clients.</p> <a class="global-nav-mobile-list-item-article-card-link ga_nav_link nav-solutions-smallbiz" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot pour les start-ups et petites entreprises" href="//www.hubspot.fr/products/crm/starter"> En savoir plus </a> </div> </li> <li class="global-nav-mobile-list-item-article-card "> <div class="global-nav-mobile-list-item-article-card-image-wrapper"> <img src="https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/hubspot-for-enterprise.png?width=344&height=150&name=hubspot-for-enterprise.png" loading="lazy" class="global-nav-mobile-list-item-article-card-image" width="344" height="150" alt="169325631800" srcset="https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/hubspot-for-enterprise.png?width=172&height=75&name=hubspot-for-enterprise.png 172w, https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/hubspot-for-enterprise.png?width=344&height=150&name=hubspot-for-enterprise.png 344w, https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/hubspot-for-enterprise.png?width=516&height=225&name=hubspot-for-enterprise.png 516w, https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/hubspot-for-enterprise.png?width=688&height=300&name=hubspot-for-enterprise.png 688w, https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/hubspot-for-enterprise.png?width=860&height=375&name=hubspot-for-enterprise.png 860w, https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/hubspot-for-enterprise.png?width=1032&height=450&name=hubspot-for-enterprise.png 1032w" sizes="(max-width: 344px) 100vw, 344px"> </div> <div class="global-nav-mobile-list-item-article-card-text-wrapper"> <h3 class="global-nav-mobile-list-item-article-card-title">HubSpot pour les grandes entreprises</h3> <p class="global-nav-mobile-list-item-article-card-description">Avec la plateforme client Entreprise intégrée de HubSpot, vous n'avez plus à choisir entre puissance et simplicité.</p> <a class="global-nav-mobile-list-item-article-card-link ga_nav_link nav-solutions-enterprise" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot pour les grandes entreprises" href="//www.hubspot.fr/products/crm/enterprise"> En savoir plus </a> </div> </li> </ul> </li> </ul> </li> <li class="global-nav-mobile-list-item-dropdown -hasDropdown " data-global-nav-has-dropdown="true"> <span class="global-nav-mobile-list-item-dropdown-link"> Pourquoi choisir HubSpot ? <button class="global-nav-mobile-list-item-dropdown-toggle" aria-expanded="false" aria-controls="global-nav-mobile-dropdown-list-main_solutions_why-hubspot"> <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </button> </span> <ul class="global-nav-mobile-tertiary-menu -isDropdown" id="global-nav-mobile-dropdown-list-main_solutions_why-hubspot"> <li class="global-nav-mobile-list-item "> </li><li class="global-nav-mobile-list-item "> <h2 class="global-nav-mobile-list-item-heading -heading-h5">Pourquoi choisir HubSpot ?</h2> <div class="global-nav-divider -large-margin-block" aria-hidden="true"></div> <ul class="global-nav-mobile-list-item-group"> <li class="global-nav-mobile-list-item-article-card "> <div class="global-nav-mobile-list-item-article-card-image-wrapper"> <img src="https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/why-choose-hubspot.png?width=345&height=150&name=why-choose-hubspot.png" loading="lazy" class="global-nav-mobile-list-item-article-card-image" width="345" height="150" alt="169326917231" srcset="https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/why-choose-hubspot.png?width=173&height=75&name=why-choose-hubspot.png 173w, https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/why-choose-hubspot.png?width=345&height=150&name=why-choose-hubspot.png 345w, https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/why-choose-hubspot.png?width=518&height=225&name=why-choose-hubspot.png 518w, https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/why-choose-hubspot.png?width=690&height=300&name=why-choose-hubspot.png 690w, https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/why-choose-hubspot.png?width=863&height=375&name=why-choose-hubspot.png 863w, https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/why-choose-hubspot.png?width=1035&height=450&name=why-choose-hubspot.png 1035w" sizes="(max-width: 345px) 100vw, 345px"> </div> <div class="global-nav-mobile-list-item-article-card-text-wrapper"> <h3 class="global-nav-mobile-list-item-article-card-title">Pourquoi choisir HubSpot ?</h3> <p class="global-nav-mobile-list-item-article-card-description">Après seulement un an, les clients de HubSpot ont augmenté leur nombre de leads de 129 %, ont conclu 36 % plus de transactions et ont amélioré de 37 % leur taux de résolution des tickets.</p> <a class="global-nav-mobile-list-item-article-card-link ga_nav_link nav-solutions-wch" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Pourquoi choisir HubSpot ?" href="//www.hubspot.fr/why-choose-hubspot"> En savoir plus </a> </div> </li> <li class="global-nav-mobile-list-item-article-card "> <div class="global-nav-mobile-list-item-article-card-image-wrapper"> <img src="https://www.hubspot.fr/hs-fs/hubfs/case-studies-2.jpg?width=345&height=150&name=case-studies-2.jpg" loading="lazy" class="global-nav-mobile-list-item-article-card-image" width="345" height="150" alt="170909681200" srcset="https://www.hubspot.fr/hs-fs/hubfs/case-studies-2.jpg?width=173&height=75&name=case-studies-2.jpg 173w, https://www.hubspot.fr/hs-fs/hubfs/case-studies-2.jpg?width=345&height=150&name=case-studies-2.jpg 345w, https://www.hubspot.fr/hs-fs/hubfs/case-studies-2.jpg?width=518&height=225&name=case-studies-2.jpg 518w, https://www.hubspot.fr/hs-fs/hubfs/case-studies-2.jpg?width=690&height=300&name=case-studies-2.jpg 690w, https://www.hubspot.fr/hs-fs/hubfs/case-studies-2.jpg?width=863&height=375&name=case-studies-2.jpg 863w, https://www.hubspot.fr/hs-fs/hubfs/case-studies-2.jpg?width=1035&height=450&name=case-studies-2.jpg 1035w" sizes="(max-width: 345px) 100vw, 345px"> </div> <div class="global-nav-mobile-list-item-article-card-text-wrapper"> <h3 class="global-nav-mobile-list-item-article-card-title">Études de cas</h3> <p class="global-nav-mobile-list-item-article-card-description">Découvrez des exemples d'entreprises du monde entier qui utilisent HubSpot pour unifier leurs équipes, optimiser leurs activités et réussir leur croissance.</p> <a class="global-nav-mobile-list-item-article-card-link ga_nav_link nav-solutions-casestudies" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Études de cas" href="//www.hubspot.fr/case-studies"> Voir toutes les études de cas </a> </div> </li> <li class="global-nav-mobile-list-item-article-card "> <div class="global-nav-mobile-list-item-article-card-image-wrapper"> <img src="https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/Spotlight.png?width=518&height=225&name=Spotlight.png" loading="lazy" class="global-nav-mobile-list-item-article-card-image" width="518" height="225" alt="Spotlight" srcset="https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/Spotlight.png?width=259&height=113&name=Spotlight.png 259w, https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/Spotlight.png?width=518&height=225&name=Spotlight.png 518w, https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/Spotlight.png?width=777&height=338&name=Spotlight.png 777w, https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/Spotlight.png?width=1036&height=450&name=Spotlight.png 1036w, https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/Spotlight.png?width=1295&height=563&name=Spotlight.png 1295w, https://www.hubspot.fr/hs-fs/hubfs/assets/hubspot.com/global-navigation/Spotlight.png?width=1554&height=675&name=Spotlight.png 1554w" sizes="(max-width: 518px) 100vw, 518px"> </div> <div class="global-nav-mobile-list-item-article-card-text-wrapper"> <h3 class="global-nav-mobile-list-item-article-card-title">Spotlight : l'actualité des produits</h3> <p class="global-nav-mobile-list-item-article-card-description">Apprenez-en plus sur les dernières sorties et actualités dans cet événement semestriel de présentation des produits.</p> <a class="global-nav-mobile-list-item-article-card-link ga_nav_link nav-solutions-spotlight" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Spotlight : l'actualité des produits" href="//www.hubspot.fr/spotlight"> Découvrir l'actualité des produits </a> </div> </li> </ul> </li> </ul> </li> </ul> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-pricing" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Tarification" href="//www.hubspot.fr/pricing/marketing"> Tarification <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item-dropdown -hasDropdown " data-global-nav-has-dropdown="true"> <span class="global-nav-mobile-list-item-dropdown-link"> Ressources <button class="global-nav-mobile-list-item-dropdown-toggle" aria-expanded="false" aria-controls="global-nav-mobile-dropdown-list-main_resources"> <span class="visually-hidden">Ressources</span> <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </button> </span> <ul class="global-nav-mobile-submenu -isDropdown" id="global-nav-mobile-dropdown-list-main_resources"> <li class="global-nav-mobile-list-item "> <h2 class="global-nav-mobile-list-item-heading ">À la une</h2> <ul class="global-nav-mobile-list-item-group"> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-resources-spotlight" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Spotlight : l'actualité des produits" href="//www.hubspot.fr/spotlight"> Spotlight : l'actualité des produits <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-resources-new" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Nouveautés HubSpot" href="//www.hubspot.fr/new"> Nouveautés HubSpot <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-resources-wch" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Pourquoi choisir HubSpot ?" href="//www.hubspot.fr/why-choose-hubspot"> Pourquoi choisir HubSpot ? <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-resources-diversity" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Index de l'égalité professionnelle" href="//www.hubspot.fr/index-de-l-egalite-professionnelle"> Index de l'égalité professionnelle <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> </ul> </li> <div class="global-nav-divider -medium-margin-block" aria-hidden="true"></div> <li class="global-nav-mobile-list-item "> <h2 class="global-nav-mobile-list-item-heading ">Communauté et événements</h2> <ul class="global-nav-mobile-list-item-group"> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-resources-community" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Communauté HubSpot" href="//community.hubspot.com?profile.language=fr"> Communauté HubSpot <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-resources-inbound" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Conférence INBOUND" href="//www.inbound.com"> Conférence INBOUND <div class="cl-badge -light -rectangle -brand global-nav-en-badge">EN</div> <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-resources-usergroups" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Groupe d'utilisateurs HubSpot" href="//www.hubspot.com/hubspot-user-groups"> Groupe d'utilisateurs HubSpot <div class="cl-badge -light -rectangle -brand global-nav-en-badge">EN</div> <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> </ul> </li> <div class="global-nav-divider -medium-margin-block" aria-hidden="true"></div> <li class="global-nav-mobile-list-item "> <h2 class="global-nav-mobile-list-item-heading ">Partenaires</h2> <ul class="global-nav-mobile-list-item-group"> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-resources-solutions" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Programme Partenaires solutions" href="//www.hubspot.fr/partners/solutions"> Programme Partenaires solutions <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-resources-affiliate" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Programme Partenaires pour les affiliés" href="//www.hubspot.fr/partners/affiliates"> Programme Partenaires pour les affiliés <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-resources-startup" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot pour start-ups" href="//www.hubspot.fr/startups/partners"> HubSpot pour start-ups <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> </ul> </li> <div class="global-nav-divider -medium-margin-block" aria-hidden="true"></div> <li class="global-nav-mobile-list-item "> <h2 class="global-nav-mobile-list-item-heading ">Formation</h2> <ul class="global-nav-mobile-list-item-group"> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-resources-blogs" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Blogs HubSpot" href="//blog.hubspot.fr/"> Blogs HubSpot <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-resources-academy" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Certifications et formations gratuites" href="//academy.hubspot.fr/"> Certifications et formations gratuites <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-resources-resources" data-ga_nav_type="header_nav" data-ga_nav_tree_text="E-books, rapports et guides" href="//www.hubspot.fr/marketing-bibliothèque"> E-books, rapports et guides <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-resources-inboundmarketing" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Qu'est-ce que l'inbound marketing ?" href="//www.hubspot.fr/inbound-marketing"> Qu'est-ce que l'inbound marketing ? <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-resources-knowledge" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Base de connaissances HubSpot" href="//knowledge.hubspot.com/fr"> Base de connaissances HubSpot <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> </ul> </li> <div class="global-nav-divider -medium-margin-block" aria-hidden="true"></div> <li class="global-nav-mobile-list-item "> <h2 class="global-nav-mobile-list-item-heading ">Outils</h2> <ul class="global-nav-mobile-list-item-group"> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-resources-templates" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Modèles de sites web" href="//ecosystem.hubspot.com/fr/marketplace/templates"> Modèles de sites web <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-resources-devtools" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Outils pour les développeurs" href="//developers.hubspot.fr/"> Outils pour les développeurs <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-resources-businesstools" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Micro-Apps gratuites" href="//hubspot.fr/free-business-tools"> Micro-Apps gratuites <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> </ul> </li> <div class="global-nav-divider -medium-margin-block" aria-hidden="true"></div> <li class="global-nav-mobile-list-item "> <h2 class="global-nav-mobile-list-item-heading ">Services</h2> <ul class="global-nav-mobile-list-item-group"> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-resources-onboarding" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Onboarding" href="//www.hubspot.fr/services/onboarding"> Onboarding <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-resources-migration" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Migration" href="//www.hubspot.fr/services/professional/migrations"> Migration <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-resources-consulting" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Consulting stratégique" href="//www.hubspot.fr/services/professional/inbound-consulting"> Consulting stratégique <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-resources-techconsulting" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Consulting technique" href="//www.hubspot.fr/services/professional/technical-consulting"> Consulting technique <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-resources-hirepartner" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Travailler avec un partenaire solutions" href="//ecosystem.hubspot.com/fr/marketplace/solutions"> Travailler avec un partenaire solutions <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> </ul> </li> </ul> </li> <li class="global-nav-mobile-list-item-dropdown -hasDropdown " data-global-nav-has-dropdown="true"> <span class="global-nav-mobile-list-item-dropdown-link"> À propos <button class="global-nav-mobile-list-item-dropdown-toggle" aria-expanded="false" aria-controls="global-nav-mobile-dropdown-list-utility_about"> <span class="visually-hidden">À propos</span> <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </button> </span> <ul class="global-nav-mobile-submenu -isDropdown" id="global-nav-mobile-dropdown-list-utility_about"> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-utility-about" data-ga_nav_type="header_nav" data-ga_nav_tree_text="À propos de HubSpot" href="//www.hubspot.fr/our-story"> À propos de HubSpot <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-utility-careers" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Carrières" href="//www.hubspot.com/careers"> Carrières <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-utility-contact" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Contact" href="//www.hubspot.fr/company/contact"> Contact <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-utility-investors" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Relations avec les investisseurs" href="//ir.hubspot.com"> Relations avec les investisseurs <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-utility-management" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Équipe de direction" href="//www.hubspot.fr/company/management"> Équipe de direction <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-utility-newsroom" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Salle de Presse" href="//www.hubspot.fr/newsroom"> Salle de Presse <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> </ul> </li> </ul> <div class="global-nav-divider -mobile-only" aria-hidden="true"></div> <div class="global-nav-main-group"> <div class="global-nav-main-group-cta"> <a class="cl-button -primary -small -light homepage-nav ga_nav_link" href="//www.hubspot.fr/products/get-started?hubs_content=www.hubspot.fr/case-studies/ceros&hubs_content-cta=homepage-nav" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Faites vos premiers pas">Faites vos premiers pas </a> </div> </div> <div class="global-nav-divider 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aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </button> </span> <ul class="global-nav-mobile-submenu -isDropdown" id="global-nav-mobile-dropdown-list-language_switcher"> <li class="global-nav-mobile-list-item "> <a class="global-nav-language-switcher-link ga_nav_link global-nav-mobile-list-item-link -disabled " href="#" aria-disabled="true" lang="ja" data-ga_nav_type="header_nav" data-ga_nav_tree_text="日本語"> 日本語 <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-language-switcher-link ga_nav_link global-nav-mobile-list-item-link -disabled " href="#" aria-disabled="true" lang="de" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Deutsch"> Deutsch <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-language-switcher-link ga_nav_link global-nav-mobile-list-item-link -disabled " href="#" aria-disabled="true" lang="en" data-ga_nav_type="header_nav" data-ga_nav_tree_text="English"> English <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-language-switcher-link ga_nav_link global-nav-mobile-list-item-link -disabled " href="#" aria-disabled="true" lang="es" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Español"> Español <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-language-switcher-link ga_nav_link global-nav-mobile-list-item-link -disabled " href="#" aria-disabled="true" lang="pt" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Português"> Português <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-language-switcher-link ga_nav_link global-nav-mobile-list-item-link -disabled " href="#" aria-disabled="true" lang="fr" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Français"> Français <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> </ul> </li> <li class="global-nav-utility-list-item global-nav-high-contrast"> <button class="global-nav-high-contrast-btn a11y-contrast-toggle -small -icon-right "> Contraste élevé </button> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-utility-support" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Centre d'aide" href="//help.hubspot.com/fr/"> Centre d'aide <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> <li class="global-nav-mobile-list-item "> <a class="global-nav-mobile-list-item-link ga_nav_link nav-utility-contactsales" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Contacter l'équipe commerciale" href="//offers.hubspot.fr/contact-sales"> Contacter l'équipe commerciale <svg class="global-nav-mobile-icon-right-chevron cl-icon" aria-hidden="true" fill="currentColor"> <use href="#cl-icon-right"></use> </svg> </a> </li> </ul> </div> </div> </div> </nav> </div> <div id="global-nav-main-content" tabindex="-1"></div> </header> </div> </header> <div id="hs_cos_wrapper_module_163033170843715" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><script 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fill-rule="evenodd"> <g id="Final-Mobile-CSL-Template-Design" transform="translate(-291.000000, -449.000000)" fill="#00a4bd"> <g id="SG-Page-Header--Light" transform="translate(0.000000, 54.000000)"> <g id="BG" transform="translate(-478.378670, -6.000000)"> <path d="M1126.69816,531.335985 C1059.01784,594.41248 892.386614,639.072379 840.540735,615.69863 C788.694861,592.324881 686.934273,445.523164 831.517513,392.370148 C976.100736,339.217137 921.304818,216.804892 1059.43308,307.482015 C1197.56135,398.159132 1194.37848,468.25949 1126.69816,531.335985 Z" id="Oval" transform="translate(964.652355, 448.500000) rotate(-15.000000) translate(-964.652355, -448.500000) "></path> </g> </g> </g> </g> </svg> </div> <div class="csl-page-header__content"> <nav aria-label="Breadcrumb" class="csl-page-header__content--breadcrumbs"> <ol> <li class="csl-page-header__content--breadcrumbs-item"> <a href="/case-studies">Études de cas</a> </li> <li class="csl-page-header__content--breadcrumbs-item"> <a href="/case-studies/directory">Bibliothèque</a> </li> <li class="csl-page-header__content--breadcrumbs-item csl-breadcrumb-active"> <span class="csl-page-header__content--breadcrumbs-item-current"> Ceros </span> <span class="csl-page-header__content--breadcrumbs-item-ellipsis">...</span> </li> </ol> </nav> <div class="csl-page-header__content-text"> <img class="csl-page-header__content-text--logo" src="https://www.hubspot.fr/hubfs/Ceros%20logo1.png" alt="Ceros logo" loading="lazy"> <h1 class="csl-page-header__content-text--title">Avec HubSpot, Ceros a vu son nombre de transactions croître de 180 % grâce à une prospection plus efficace</h1> <p class="csl-page-header__content-text--description">L'offre de Ceros s'est étoffée au fil de sa croissance et l'entreprise propose aujourd'hui une série d'outils de conception de contenu interactif, alors qu'elle ne proposait qu'un seul produit à ses débuts. Elle s'est rendu compte qu'elle devait changer son approche et donner la priorité à la qualité plutôt qu'à la quantité, en d'autres termes, « faire mieux » plutôt que « faire plus ». L'adoption du Sales Hub a tout d'abord permis à Ceros d'affiner sa prospection, d'augmenter le nombre de transactions générées et d'accélérer sa croissance. Elle a également permis à ses représentants d'établir de meilleures relations avec les clients et de mener des conversations plus pertinentes avec ces derniers. Grâce à cette nouvelle approche se concentrant sur la valeur plutôt que sur le volume, Ceros a pu développer ses activités et a obtenu un succès indéniable.</p> </div> <div class="csl-page-header__content-image"> <div class="csl-page-header__content-image--browser-bar"></div> <div class="csl-page-header__content-image--featured"> <img class="csl-page-header__content-image--featured-images" src="https://www.hubspot.fr/hs-fs/hubfs/Ceros%20website.png?width=1454&height=775&name=Ceros%20website.png" alt="Ceros website" height="775" width="1454" loading="lazy" srcset="https://www.hubspot.fr/hs-fs/hubfs/Ceros%20website.png?width=727&height=388&name=Ceros%20website.png 727w, https://www.hubspot.fr/hs-fs/hubfs/Ceros%20website.png?width=1454&height=775&name=Ceros%20website.png 1454w, https://www.hubspot.fr/hs-fs/hubfs/Ceros%20website.png?width=2181&height=1163&name=Ceros%20website.png 2181w, https://www.hubspot.fr/hs-fs/hubfs/Ceros%20website.png?width=2908&height=1550&name=Ceros%20website.png 2908w, https://www.hubspot.fr/hs-fs/hubfs/Ceros%20website.png?width=3635&height=1938&name=Ceros%20website.png 3635w, https://www.hubspot.fr/hs-fs/hubfs/Ceros%20website.png?width=4362&height=2325&name=Ceros%20website.png 4362w" sizes="(max-width: 1454px) 100vw, 1454px"> </div> </div> </div> <div class="csl-page-header__wave-base"> <svg class="hsg-page-header__wave-desktop" version="1.0" encoding="utf-8" standalone="no" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewbox="0 0 1440 158"> <path class="hsg-page-header__wave-edge--dark" fill-rule="evenodd" fill="#FFFFFF" d="M1440-27h2v185H0V8c88-20.667 267.333 3 538 71s571.333 45.333 902-68v-38z"></path> </svg> </div> </section> </div> <div id="hs_cos_wrapper_module_16275667107572" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><!-- module html --> <div class="cl-page-width"> <section class="csl-stats-module"> <ul class="csl-stats-module__list"> <li class="csl-stats-module__stat"> <p class="csl-stats-module__stat-text"> <span class="csl-stats-module__stat-highlight"> 180 % </span> de transactions en plus </p> </li> <li class="csl-stats-module__stat"> <p class="csl-stats-module__stat-text"> <span class="csl-stats-module__stat-highlight"> +18 % </span> de croissance moyenne des SQL </p> </li> <li class="csl-stats-module__stat"> <p class="csl-stats-module__stat-text"> <span class="csl-stats-module__stat-highlight"> < 5 min </span> Délai de réponse aux leads </p> </li> </ul> </section> </div></div> <div id="hs_cos_wrapper_module_16288512470962" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section class="csl-about-company" data-language="fr"> <div class="cl-page-width csl-about-company__wrapper"> <div class="csl-about-company__text"> <p class="csl-about-company__text-title"> À propos de <br> Ceros </p> <p> Ceros fournit des outils et des services qui permettent aux entreprises de créer facilement et efficacement du contenu interactif, et de générer ainsi davantage d'interactions avec ses clients. </p> </div> <div class="csl-about-company__cards"> <div class="csl-about-company__card"> <p><span class="csl-about-company__card-label">Secteur d'activité :</span> <span class="csl-card-industry"></span></p> <p><span class="csl-about-company__card-label">Taille de l'entreprise :</span> <span class="csl-card-size"></span></p> <p><span class="csl-about-company__card-label">Lieu :</span> <span class="csl-card-location"></span></p> <p><span class="csl-about-company__card-label">Cas d'utilisation :</span></p> <ul class="csl-card-use-cases"> </ul> </div> <div class="csl-about-company__card"> <p><span class="csl-about-company__card-label">Produits</span></p> <ul class="csl-card-products"> </ul> </div> </div> <div class="csl-about-company__cards--mobile"> <div class="cl-carousel -white" id="about-cards"> <div class="cl-carousel-controls"> <button type="button" class="cl-round-button -light -medium cl-carousel-controls-previous" aria-disabled="true"> <span class="visually-hidden">Previous slide</span> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-left"></use> </svg> </button> <button type="button" class="cl-round-button -light -medium cl-carousel-controls-next" aria-disabled="true"> <span class="visually-hidden">Next slide</span> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-right"></use> </svg> </button> </div> <div class="cl-carousel-rail" data-cl-carousel="rail"> <ul class="cl-carousel-train"> <li class="cl-carousel-slide"> <div class="csl-about-company__card"> <p><span class="csl-about-company__card-label">Secteur d'activité :</span> <span class="csl-card-industry"></span></p> <p><span class="csl-about-company__card-label">Taille de l'entreprise :</span> <span class="csl-card-size"></span></p> <p><span class="csl-about-company__card-label">Lieu :</span> <span class="csl-card-location"></span></p> <p><span class="csl-about-company__card-label">Cas d'utilisation :</span></p> <ul> </ul> </div> </li> <li class="cl-carousel-slide"> <div class="csl-about-company__card"> <p><span class="csl-about-company__card-label">Produits</span></p> <ul class="csl-card-products"></ul> </div> </li> </ul> </div> <div class="cl-carousel-dots"> <div class="cl-carousel-dots-rail"> <ul data-cl-carousel="dots"></ul> </div> </div> </div> </div> </div> </section></div> <div class="csl-to-top-content"> <div id="hs_cos_wrapper_module_16293854896923" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"></div> <div class="csl-post-content__wrapper"> <div id="hs_cos_wrapper_module_17068046160221" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module csl-toc__wrapper" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"></div> <div class="csl-post-content "> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><h2 style="font-size: 26px;">Une créativité libérée et un développement rapide</h2> <p style="font-weight: normal; text-align: left;"><span style="color: #2e475d;">Ceros aide les entreprises à laisser libre cours à leur créativité. Elle a créé un précédent dans son secteur d'activité et a su se transformer, proposant dans un premier temps un seul produit, puis avec le temps, toute une série d'outils permettant aux clients de tirer parti de leur créativité. Ses solutions évolutives, facilitant la création de contenu interactif, la collaboration visuelle et le transfert de fichiers de conception transforment les équipes en experts du design.</span></p> <!--more--> <p style="font-weight: normal; text-align: left;"><span style="color: #2e475d;">Ceros a connu une croissance rapide et s'est vite rendue compte que sa stratégie du « toujours plus », toujours plus d'activités de haute technologie pour plus de croissance, n'allait pas fonctionner très longtemps. L'acquisition de nouveaux systèmes ne rendait pas leurs représentants commerciaux plus productifs, bien au contraire. Ils passaient leurs journées à saisir manuellement des données et les leads qualifiés se faisaient rares dans leurs pipelines. Pour combler le tout, ils manquaient cruellement d'informations sur leurs leads. Il était donc impossible pour l'équipe commerciale de déterminer une marche à suivre claire.</span></p> <p style="font-weight: normal; text-align: left;"><span style="color: #2e475d;">Elle avait besoin de meilleures données sur son audience, afin de favoriser la croissance de l'entreprise et de prospecter <em>mieux</em>, et non <em>plus.</em></span></p> <p style="font-weight: normal; text-align: left;"><span style="color: #2e475d;">Ceros a alors adopté les solutions de HubSpot. Grâce à celles-ci, l'entreprise a pu unifier ses données, optimiser ses efforts de prospection, obtenir des données précieuses et affiner ses stratégies de ciblage. Elle a ainsi vu son nombre de transactions générées augmenter de 180 %, celui des SQL croître de plus de 18 %, et le délai de réponse aux leads passer en dessous de cinq minutes.</span></p> <p style="text-align: left;"><span style="color: #000000;"><span style="font-weight: normal; color: #2e475d;">Poursuivez votre lecture pour savoir comment Ceros a réussi à profiter de nouvelles opportunités de croissance.</span><strong><br><br></strong></span></p> <h2 style="font-size: 26px;">Une vue peu précise des clients qui entrave la prospection</h2> <p style="font-weight: normal; text-align: left;"><span style="color: #2e475d;">La prospection est une composante clé de toute bonne stratégie commerciale, quel que soit le profil de l'entreprise. Pour que vos efforts de prospection portent vraiment leurs fruits, vous devez bien connaître le parcours client.</span></p> <p style="font-weight: normal; text-align: left;"><span style="color: #2e475d;">Ceros s'est efforcée d'obtenir une vue précise et complète de ses clients et a recouru, pour ce faire, à différents outils. Mais, selon Douglas Botchman, directeur des RevOps de Ceros, l'entreprise s'est vite rendu compte que cela demandait <em>trop</em> d'efforts :</span></p> <p style="font-weight: normal; text-align: left;"><span style="color: #2e475d;">« Notre approche de la prospection donnait la priorité au volume plutôt qu'à la valeur ajoutée. Nos systèmes et nos processus étaient devenus trop complexes et trop fragmentés. Nos représentants perdaient leur temps et manquaient d'informations. Il n'y avait plus lieu de parler de productivité, ils étaient dans le noir le plus complet. Le pire c'est que c'était les clients qui en souffraient le plus. Nos représentants étaient tellement occupés qu'ils avaient perdu de vue ce qu'ils font le mieux : entrer en relation avec les prospects. »</span></p> <p style="font-weight: normal; text-align: left;"><span style="color: #2e475d;">Non seulement les représentants commerciaux utilisaient des outils disparates, mais ils conservaient également leurs notes dans des Google Docs, dans des feuilles de calcul, sur des Post-it ou dans des messages Slack. Au fur et à mesure que l'équipe commerciale s'est développée, il est devenu impossible d'obtenir le contexte permettant de toujours mener des conversations pertinentes et personnalisées avec les prospects.</span></p> <h2 style="font-size: 26px;"> </h2> <h2 style="font-size: 26px;">La découverte d'opportunités perdues</h2> <p style="font-weight: normal; text-align: left;"><span style="color: #2e475d;">Ceros a cherché à obtenir une vue plus précise de ses clients et a rapidement réalisé qu'il était important de disposer d'un parcours client unifié, dans un seul et même endroit. Les <a href="/business-units" style="color: #2e475d;" rel="noopener" target="_blank">unités commerciales</a> de HubSpot permettent à Ceros de gérer plusieurs marques dans une seule plateforme, tout en les maintenant dans des environnements séparés.</span></p> <p style="font-weight: normal; text-align: left;"><span style="color: #2e475d;">Fini les données collectées et facilement oubliées dans des outils disparates. Désormais, Ceros peut utiliser les données recueillies dans HubSpot pour identifier les opportunités les plus à même de favoriser leur croissance.</span></p> <p style="font-weight: normal; text-align: left;"><span style="color: #2e475d;">« Cela nous permet de voir la répartition de notre audience, pour tous nos produits, d'identifier les clients qui correspondent le mieux à chaque cas d'utilisation, et ainsi de mieux identifier les opportunités de vente croisée et de vente additionnelle », précise Douglas. « Notre entreprise s'est développée et HubSpot, de par sa flexibilité, nous permet de regrouper tous nos produits dans une seule suite d'outils, tout en conservant des pipelines différents. »</span></p> <h2 style="font-size: 26px;"> </h2> <h2 style="font-size: 26px;">Une prospection plus efficace</h2> <p style="text-align: left; font-weight: normal;"><span style="color: #2e475d;">Afin de tirer le meilleur parti de ces nouvelles opportunités, l'entreprise devait agir vite, c'est-à-dire plus vite qu'elle ne le faisait déjà avec ses processus manuels. Il ne s'agissait pas uniquement de gagner en vitesse, mais aussi en pertinence. Si elle voulait y parvenir, elle devait établir de meilleures relations avec ses prospects, identifier leurs problèmes et leur apporter une aide opportune.</span></p> <p style="text-align: left; font-weight: normal;"><span style="color: #2e475d;">La flexibilité et la facilité d'utilisation de HubSpot lui ont permis de prospecter de manière plus pertinente et plus personnalisée, sans pour autant perdre en efficacité, et de faire progresser plus rapidement les leads dans l'entonnoir des ventes, tout en continuant de recueillir de meilleures informations sur ces contacts.</span></p> <p style="text-align: left; font-weight: normal;"><span style="color: #2e475d;">« Dans le passé, nous menions notre prospection manuellement à partir d'une liste », rappelle Douglas. « Il est crucial pour notre équipe d'avoir de la visibilité sur les prospects qui arrivent via notre site web, puis de pouvoir les contacter en temps opportun afin de les convertir rapidement dans notre entonnoir. »</span></p> <p style="text-align: left; font-weight: normal;"><span style="color: #2e475d;">À quoi ressemble la prospection efficace en pratique ? Voici quelques exemples :</span></p> <ol style="text-align: left; font-size: 18px;"> <li style="color: #222222;" aria-level="1"> <p><span style="color: #2e475d; font-weight: normal;">Grâce au Sales Hub, l'équipe commerciale de Ceros dispose d'un tableau de bord qui reprend son processus de gestion des leads et lui permet d'affiner sa prospection et sa collecte de données. Disposant de davantage de temps et de ressources, les représentants chargés de la prospection peuvent démarcher des leads de plus grande qualité, ce qui génère de meilleures conversations et des taux de conclusion plus élevés.</span></p> </li> <li style="color: #222222;" aria-level="1"> <p><span style="color: #2e475d; font-weight: normal;">L'équipe Ceros a personnalisé la barre latérale gauche des fiches d'informations des contacts et des entreprises afin d'inclure des données sur les transactions. Ajouter des questions de découverte essentielles, en lien avec les transactions, sur chaque fiche d'informations, permet de gagner du temps et de réduire le nombre d'onglets et de clics. Au lieu d'avoir à parcourir différentes feuilles de calcul pour trouver des informations sur les prospects, les représentants peuvent se consacrer à véritablement établir une relation avec eux, à identifier et à traiter leurs problèmes, à fournir de la valeur ajoutée et à faire progresser les transactions.</span></p> </li> <li style="color: #222222;" aria-level="1"> <p><span style="color: #2e475d; font-weight: normal;">Grâce aux Sales Hub, les représentants chargés du développement commercial (BDR) de Ceros reçoivent des alertes, en temps réel, lorsque les prospects interagissent avec un e-mail ou du contenu sur le site web, ce qui leur permet d'entamer une conversation au moment opportun.</span></p> </li> <li style="color: #222222;" aria-level="1"> <p><span style="color: #2e475d; font-weight: normal;">Les BDR et les représentants peuvent voir toutes les interactions du client dans une fiche d'informations de contact unifiée, et prospecter ainsi de manière éclairée et intelligente, en fonction des intérêts manifestes du client.</span></p> </li> </ol> <p style="text-align: left; font-weight: normal;"><span style="color: #2e475d;">Ceros a également eu recours à des intégrations natives et personnalisées pour ses workflows, telles que <a href="https://ecosystem.hubspot.com/fr/marketplace/apps/sales/sales-enablement/slack" style="color: #2e475d;" rel="noopener" target="_blank">Slack</a>, <a href="https://ecosystem.hubspot.com/fr/marketplace/apps/marketing/webinar/zoom" style="color: #2e475d;" rel="noopener" target="_blank">Zoom</a> et <a href="https://ecosystem.hubspot.com/fr/marketplace/apps/sales/partner-relationship-management/crossbeam-196819" style="color: #2e475d;" rel="noopener">Crossbeam</a>. Slack permet aux nombreux membres de l'équipe commerciale de Ceros de collaborer et de faire progresser les transactions plus rapidement dans le pipeline. L'équipe de Ceros transforme les conversations Slack en tâches HubSpot et reçoit des notifications relatives aux tâches HubSpot dans Slack. Tout le monde est informé de tout, ce qui permet à l'équipe d'offrir une expérience contextualisée et cohérente.</span></p> <p style="text-align: left; font-weight: normal;"><span style="color: #2e475d;">Ceros a amélioré son processus de prospection et les résultats sont remarquables : le nombre de transactions générées a augmenté de 180 %, au cours des cinq dernières années, ce qui a entraîné une croissance moyenne des SQL de plus de 18 %.</span></p> <h2 style="font-size: 26px;">De meilleures prévisions</h2> <p style="font-weight: normal; text-align: left;"><span style="color: #2e475d;">Ceros a revu et renforcé son processus de prospection, ce qui lui a permis de gagner du temps et d'améliorer sa productivité, mais aussi d'établir de meilleures relations.</span></p> <p style="font-weight: normal; text-align: left;"><span style="color: #2e475d;">Ce nouveau processus n'a pas été uniquement mis en place pour aider les représentants chargés de la prospection. Il donne une meilleure visibilité aux responsables des ventes et permet d'établir des prévisions plus précises, mais aussi d'obtenir des données plus fiables.</span></p> <p style="font-weight: normal; text-align: left;"><span style="color: #2e475d;">« Si notre directeur commercial ou notre PDG veut connaître les problèmes des représentants ou les thèmes courants, il n'a plus à étudier toute une série de documents ou à lire chaque ligne d'une feuille de calcul. Toutes ces informations se trouvent dans HubSpot. »</span></p> <h2 style="font-size: 26px;"> </h2> <h2 style="font-size: 26px;">Une croissance toujours aussi rapide et durable</h2> <p style="text-align: left; font-weight: normal;"><span style="color: #2e475d;">Ceros a utilisé HubSpot pour favoriser sa prospection et pour obtenir une vue précise de ses clients, ce qui lui a permis de générer davantage de transactions et de faire progresser plus rapidement celles-ci dans le pipeline. « Pour moi, cela prouve que nous allons dans la bonne direction et que nous continuons à nous développer de la bonne façon », précise Douglas.</span></p> <p style="text-align: left; font-weight: normal;"><span style="color: #2e475d;">Le délai de réponse aux leads s'est considérablement amélioré et est passé en dessous de cinq minutes, ce qui a contribué à faire augmenter les taux de conversion et à améliorer les performances tout au long de l'entonnoir. « Tout cela grâce aux SLA que nous avons pu mettre en place pour nos équipes, mais aussi aux automatisations et aux intégrations dont nous avons pu tirer parti dans HubSpot », souligne Douglas.</span></p> <p style="text-align: left; font-weight: normal;"><span style="color: #2e475d;">Les données consolidées fournies par HubSpot permettent également à tout le monde, mais surtout aux responsables des ventes et à l'équipe de direction, de gagner du temps. « Ils n'ont plus à contacter les représentants pour chaque transaction », indique Douglas. « Ils peuvent se consacrer pleinement au passage en revue des appels, aux réunions individuelles, à la formation des équipes et à la progression des transactions. »</span></p> <p style="text-align: left; font-weight: normal;"><span style="color: #2e475d;">Enfin, adopter les solutions de HubSpot a permis à Ceros d'attirer les clients qu'elle recherchait. « Nous souhaitons que notre équipe marketing transmette les bonnes audiences à notre équipe commerciale et qu'en retour notre équipe commerciale puisse consulter les campagnes marketing actuellement menées », souligne Douglas. « Les deux équipes peuvent désormais fonctionner en tandem et contribuer à la croissance de l'entreprise. »</span></p> <p style="text-align: left; font-weight: normal;"><span style="color: #2e475d;">L'équipe commerciale de Ceros peut continuer à se développer, en pleine confiance. Elle sait qu'elle dispose désormais de tout ce dont elle a besoin pour trouver et faire parvenir à maturation les bons prospects.</span></p></span> </div> </div> <div id="hs_cos_wrapper_module_16675892358417" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section id="module_16675892358417" class="csol-section csol-testimonials -white -padding-top-md -padding-bottom-md"> <div class="csol-section-wrapper"> <div class="csol-testimonials-single"> <div class="csol-testimonial -inline -has-headshot "> <div class="csol-testimonial-headshot"> <figure class="cl-avatar -x-large"> <img src="https://www.hubspot.fr/hs-fs/hubfs/IMG_1233-1.jpg?width=120&height=120&name=IMG_1233-1.jpg" alt="IMG_1233-1" class="csol-testimonial-headshot-image cl-avatar-image" width="120" height="120" loading="lazy" srcset="https://www.hubspot.fr/hs-fs/hubfs/IMG_1233-1.jpg?width=60&height=60&name=IMG_1233-1.jpg 60w, https://www.hubspot.fr/hs-fs/hubfs/IMG_1233-1.jpg?width=120&height=120&name=IMG_1233-1.jpg 120w, https://www.hubspot.fr/hs-fs/hubfs/IMG_1233-1.jpg?width=180&height=180&name=IMG_1233-1.jpg 180w, https://www.hubspot.fr/hs-fs/hubfs/IMG_1233-1.jpg?width=240&height=240&name=IMG_1233-1.jpg 240w, https://www.hubspot.fr/hs-fs/hubfs/IMG_1233-1.jpg?width=300&height=300&name=IMG_1233-1.jpg 300w, https://www.hubspot.fr/hs-fs/hubfs/IMG_1233-1.jpg?width=360&height=360&name=IMG_1233-1.jpg 360w" sizes="(max-width: 120px) 100vw, 120px"> </figure> </div> <div class="csol-testimonial-content"> <div class="csol-testimonial-quote"> <blockquote> <p class="csol-testimonial-quote-paragraph">Le Sales Hub nous aide à prospecter de manière plus efficace. Nos représentants chargés de la prospection sont plus productifs. Le Sales Hub leur permet de prospecter de manière plus pertinente et plus personnalisée, ce qui leur donne davantage de temps pour faire ce qu'ils font le mieux : entrer en relation avec les prospects.</p> </blockquote> </div> <div class="csol-testimonial-attribution-container"> <div class="csol-testimonial-attribution"> <div class="csol-testimonial-person-container"> <div class="csol-testimonial-person -has-company"> <p class="csol-testimonial-name">Douglas Botchman</p> <p class="csol-testimonial-title -small">Directeur des RevOps</p> <p class="csol-testimonial-company-name"> Ceros </p> </div> </div> <div class="csol-testimonial-company"> <img src="https://www.hubspot.fr/hs-fs/hubfs/Ceros%20logo1.png?width=215&height=48&name=Ceros%20logo1.png" alt="Ceros logo1" class="" width="215" height="48" loading="lazy" srcset="https://www.hubspot.fr/hs-fs/hubfs/Ceros%20logo1.png?width=108&height=24&name=Ceros%20logo1.png 108w, https://www.hubspot.fr/hs-fs/hubfs/Ceros%20logo1.png?width=215&height=48&name=Ceros%20logo1.png 215w, https://www.hubspot.fr/hs-fs/hubfs/Ceros%20logo1.png?width=323&height=72&name=Ceros%20logo1.png 323w, https://www.hubspot.fr/hs-fs/hubfs/Ceros%20logo1.png?width=430&height=96&name=Ceros%20logo1.png 430w, https://www.hubspot.fr/hs-fs/hubfs/Ceros%20logo1.png?width=538&height=120&name=Ceros%20logo1.png 538w, https://www.hubspot.fr/hs-fs/hubfs/Ceros%20logo1.png?width=645&height=144&name=Ceros%20logo1.png 645w" sizes="(max-width: 215px) 100vw, 215px"> </div> </div> </div> </div> </div> </div> </div></section> </div> <div id="hs_cos_wrapper_csol_full_width_cta" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section id="csol_full_width_cta" class="csol-section csol-full-width-cta-card -light -padding-top-md -padding-bottom-md"> <div class="csol-section-wrapper"> <div class="csol-full-width-cta-card-container cl-card -border -left "> <div class=" csol-full-width-cta-card-image"> <div class="csol-full-width-cta-card-graphic-container "></div> <div class="csol-full-width-cta-card-background"> <img src="https://www.hubspot.fr/hubfs/Hubspot_Props_2021139.jpeg" alt="" class="csol-full-width-cta-card-background-image" loading="lazy"> </div> </div> <div class="csol-full-width-cta-card-content"><h3 class="csol-full-width-cta-card-header">Faites vos premiers pas avec HubSpot dès aujourd'hui</h3> <p class="csol-full-width-cta-card-description -large">Grâce à des outils qui permettent d'organiser à grande échelle et de façon personnalisée chaque étape de votre processus et à une équipe de support prête à vous aider, réussir votre croissance avec HubSpot n'a jamais été aussi facile.</p> <div> <div class="csol-full-width-cta-card-ctas"> <a class="cl-button -primary -medium -light " href="https://offers.hubspot.fr/d%C3%A9monstration-plateforme-crm?hubs_signup-url=www.hubspot.fr/case-studies/ceros&hubs_signup-cta=case-demo-bottom" rel="noreferrer "> Obtenir une démonstration </a> </div></div> </div> </div> </div> </section> </div> <div id="hs_cos_wrapper_module_16297127240783" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><img class="svg-root" style="display:none;" data-src="https://f.hubspotusercontent20.net/hubfs/2406023/assets/component-library/icons/icons.svg" alt=""> <section class="csl-related-cards cl-section"> <div class="csl-related-cards__container cl-section-content"> <h5 class="csl-related-cards__title">Études de cas annexes</h5> <div class="csl-related-cards__carousel"> <div class="csl-related-cards__carousel--inner cl-carousel -white -infinite" id="related-case-studies" style=" --cl-carousel-slide-count: 10; --cl-carousel-slides-per-view-phone: 1; 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