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Paid Search Advertising Services - 10TH DEGREE
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class="elementor-element elementor-element-058b275 elementor-column elementor-col-50 elementor-inner-column" data-id="058b275" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-3c9be3bc elementor-search-form--skin-full_screen elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-search-form" data-id="3c9be3bc" data-element_type="widget" data-settings="{"skin":"full_screen"}" data-widget_type="search-form.default"> <div class="elementor-widget-container"> <form class="elementor-search-form" role="search" action="https://www.10thdegree.com" method="get"> <div class="elementor-search-form__toggle"> <i aria-hidden="true" class="fas fa-search"></i> <span class="elementor-screen-only">Search</span> </div> <div class="elementor-search-form__container"> <input placeholder="Search ..." class="elementor-search-form__input" type="search" name="s" title="Search" value=""> <div class="dialog-lightbox-close-button dialog-close-button"> <i class="eicon-close" aria-hidden="true"></i> <span class="elementor-screen-only">Close</span> </div> </div> </form> </div> </div> <div class="elementor-element elementor-element-4450489 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-view-default elementor-widget elementor-widget-icon" data-id="4450489" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <a class="elementor-icon" href="tel:(866)%20970-0550"> <i aria-hidden="true" class="fas fa-phone-alt"></i> </a> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </header> </div> </div> </div> <div id="content" class="site-content"> <div class="ast-container"> <div id="primary" class="content-area primary"> <main id="main" class="site-main"> <article class="post-13871 page type-page status-publish has-post-thumbnail ast-article-single" id="post-13871" itemtype="https://schema.org/CreativeWork" itemscope="itemscope"> <header class="entry-header ast-header-without-markup"> </header><!-- .entry-header --> <div class="entry-content clear" itemprop="text" > <div data-elementor-type="wp-page" data-elementor-id="13871" class="elementor elementor-13871" data-elementor-settings="[]"> <div class="elementor-inner"> <div class="elementor-section-wrap"> <section class="elementor-element elementor-element-33062f4c elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-section elementor-top-section" data-id="33062f4c" data-element_type="section"> <div class="elementor-container elementor-column-gap-wider"> <div class="elementor-row"> <div class="elementor-element elementor-element-6a58ff2d elementor-column elementor-col-50 elementor-top-column" data-id="6a58ff2d" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-4f01d0a1 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading" data-id="4f01d0a1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">Search advertising drives business</h1> </div> </div> <div class="elementor-element elementor-element-0c99a80 elementor-widget elementor-widget-text-editor" data-id="0c99a80" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"><p>Search Advertising can be the fastest way to get your brand and business in front of consumers. Whether you know it as Search Engine Marketing, Paid Search, Pay-per-Click (PPC), Microsoft Ads or Google AdWords…Search Advertising campaigns can get your products and services on the top of search engine results pages for the key terms that drive your business. With over 5 billion searches per day and trillions of dollars of commerce generated, the choice is not whether to do paid search advertising, it is whether to do the work yourself, work with us, or work with someone else.</p></div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-49edfd70 elementor-hidden-tablet elementor-hidden-phone elementor-column elementor-col-50 elementor-top-column" data-id="49edfd70" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-background-overlay"></div> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-5d1464a elementor-widget elementor-widget-spacer" data-id="5d1464a" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-element elementor-element-b0193c6 elementor-section-height-min-height elementor-reverse-mobile elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-section elementor-top-section" data-id="b0193c6" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-wider"> <div class="elementor-row"> <div class="elementor-element elementor-element-4f89c324 elementor-column elementor-col-50 elementor-top-column" data-id="4f89c324" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-background-overlay"></div> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-b67824f elementor-widget elementor-widget-spacer" data-id="b67824f" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-ad0f4e6 elementor-column elementor-col-50 elementor-top-column" data-id="ad0f4e6" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-01606f2 elementor-widget elementor-widget-heading" data-id="01606f2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">How we approach it</h2> </div> </div> <div class="elementor-element elementor-element-f6d3e34 elementor-widget elementor-widget-text-editor" data-id="f6d3e34" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"><p>Our approach to search advertising is rooted in analysis and methodical optimization designed to maximize reach, relevancy and conversion goals. These goals are not always obvious nor are they all the same,聽 so we customize campaigns to maximize the budget and minimize optimization cycles.</p><p>Armed with advanced tools and decades of expertise, we excel at executing excellent PPC ad campaigns across the major search engines.聽We crunch numbers, segment keywords, refine messaging, adjust bids, boost Q-scores & measure attribution; once we鈥檝e successfully done that, we do it all over, again and again. Continual improvement until your search advertising campaigns performance exceeds your ROI goals.</p><p>From click to conversion to profit, we keep a tireless eye on your bottom-line, and we do not settle with a set it and forget it mindset. Our search campaigns drive revenue and fuel opportunities for other advertising channels to help your business flourish.</p></div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-element elementor-element-d8de759 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-section elementor-top-section" data-id="d8de759" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-wider"> <div class="elementor-row"> <div class="elementor-element elementor-element-39f5a9ab elementor-column elementor-col-100 elementor-top-column" data-id="39f5a9ab" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-4329b89e elementor-widget elementor-widget-heading" data-id="4329b89e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">What We Offer</h2> </div> </div> <div class="elementor-element elementor-element-775bfd2f elementor-widget elementor-widget-text-editor" data-id="775bfd2f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"><p>Discover what is included with every paid search advertising campaign at 10TH DEGREE.</p></div> </div> </div> <section class="elementor-element elementor-element-546c725c elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="546c725c" data-element_type="section"> <div class="elementor-container elementor-column-gap-wider"> <div class="elementor-row"> <div class="elementor-element elementor-element-4430a45e elementor-column elementor-col-33 elementor-inner-column" data-id="4430a45e" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-1a37687e elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="1a37687e" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><div class="elementor-image-box-content"><h3 class="elementor-image-box-title">Account Architecture</h3><p class="elementor-image-box-description">Keywords are researched, added to the account, and categorized into unique campaigns and ad groups. Your search keyword structure is then expanded, pruned and optimized throughout the ad campaign.</p></div></div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-4016de0c elementor-column elementor-col-33 elementor-inner-column" data-id="4016de0c" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-ebb0b10 elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="ebb0b10" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><div class="elementor-image-box-content"><h3 class="elementor-image-box-title">Ad Management</h3><p class="elementor-image-box-description">Unique ad copy is written and implemented into each search advertising campaign, ad group, and audience segment. Ad copy tests are constantly running to maximize paid search click-through-rates and conversions.</p></div></div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-4d364b7a elementor-column elementor-col-33 elementor-inner-column" data-id="4d364b7a" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-56b1696a elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="56b1696a" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><div class="elementor-image-box-content"><h3 class="elementor-image-box-title">Bid Management</h3><p class="elementor-image-box-description">Rule-based bid algorithms are set up to meet target cost-per-acquisition goals. Bid parameters for paid search advertising is managed account-wide at the keyword level.</p></div></div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-element elementor-element-75b98a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="75b98a0" data-element_type="section"> <div class="elementor-container elementor-column-gap-wider"> <div class="elementor-row"> <div class="elementor-element elementor-element-3a3db2f7 elementor-column elementor-col-33 elementor-inner-column" data-id="3a3db2f7" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-f0fd053 elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="f0fd053" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><div class="elementor-image-box-content"><h3 class="elementor-image-box-title">Budget Management</h3><p class="elementor-image-box-description">Budgets are managed closely to ensure that spend pacing is on track and the most efficient campaign spend mix is being implemented.</p></div></div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-67a96eca elementor-column elementor-col-33 elementor-inner-column" data-id="67a96eca" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-1a98a7f3 elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="1a98a7f3" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><div class="elementor-image-box-content"><h3 class="elementor-image-box-title">Reporting</h3><p class="elementor-image-box-description">Optimizations are continually maximized for search ad campaign performance, and we provide transparent reporting so you can track campaign progress.<span style="font-size: 16px;"></span></p></div></div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-414e58d2 elementor-column elementor-col-33 elementor-inner-column" data-id="414e58d2" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-b6c8938 elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="b6c8938" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><div class="elementor-image-box-content"><h3 class="elementor-image-box-title">Optimization</h3><p class="elementor-image-box-description">Optimizations are continually maximized for search ad campaign performance, and we provide transparent reporting so you can track campaign progress.<span style="font-size: 16px;"></span></p></div></div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </section> <section class="elementor-element elementor-element-10004467 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="10004467" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-row"> <div class="elementor-element elementor-element-ce2f50 elementor-column elementor-col-100 elementor-top-column" data-id="ce2f50" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-50b63f8a elementor-widget elementor-widget-heading" data-id="50b63f8a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Frequently Asked Questions</h2> </div> </div> <div class="elementor-element elementor-element-8a70f20 elementor-widget elementor-widget-toggle" data-id="8a70f20" data-element_type="widget" data-widget_type="toggle.default"> <div class="elementor-widget-container"> <div class="elementor-toggle" role="tablist"> <div class="elementor-toggle-item"> <div data-event="click_features" data-event-details="eyJldmVudF9jb250ZW50IjoiV2h5IGlzblx1MjAxOXQgbXkgYWQgYXQgdGhlIHRvcD8ifQ==" id="elementor-tab-title-1451" class="elementor-tab-title" data-tab="1" role="tab" aria-controls="elementor-tab-content-1451"> <span class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-caret-right"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a href="" class="elementor-toggle-title">Why isn鈥檛 my ad at the top?</a> </div> <div id="elementor-tab-content-1451" class="elementor-tab-content elementor-clearfix" data-tab="1" role="tabpanel" aria-labelledby="elementor-tab-title-1451"><p>Bid amounts. Especially in a competitive space, it can be difficult to always show up in the first spot. Depending on CPCs and competition, sometimes the first spot is not always the best in terms of ROI.</p></div> </div> <div class="elementor-toggle-item"> <div data-event="click_features" data-event-details="eyJldmVudF9jb250ZW50IjoiV2h5IGJ1eSBicmFuZCB0ZXJtcyB3aGVuIHdlIHNob3cgdXAgb3JnYW5pY2FsbHk/In0=" id="elementor-tab-title-1452" class="elementor-tab-title" data-tab="2" role="tab" aria-controls="elementor-tab-content-1452"> <span class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-caret-right"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a href="" class="elementor-toggle-title">Why buy brand terms when we show up organically?</a> </div> <div id="elementor-tab-content-1452" class="elementor-tab-content elementor-clearfix" data-tab="2" role="tabpanel" aria-labelledby="elementor-tab-title-1452"><p>More real estate. When you bid on your brand name you have the opportunity to show more listings on your brand search result page. You will also push competitors down the page that may be bidding on your brand name thereby increasing your share of voice. Dominating the top of your brand’s SERP allows you to control what users see relating to your brand and makes it much more burdensome and expensive on your competitor鈥檚 that are buying your brand terms.</p></div> </div> <div class="elementor-toggle-item"> <div data-event="click_features" data-event-details="eyJldmVudF9jb250ZW50IjoiV2h5IGRvIEkgc2VlIG15IGNvbXBldGl0b3JcdTIwMTlzIGFkIHdoZW4gSSBzZWFyY2ggZm9yIG15IGJyYW5kIG5hbWU/In0=" id="elementor-tab-title-1453" class="elementor-tab-title" data-tab="3" role="tab" aria-controls="elementor-tab-content-1453"> <span class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-caret-right"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a href="" class="elementor-toggle-title">Why do I see my competitor鈥檚 ad when I search for my brand name?</a> </div> <div id="elementor-tab-content-1453" class="elementor-tab-content elementor-clearfix" data-tab="3" role="tabpanel" aria-labelledby="elementor-tab-title-1453"><p>Your competitor may be directly bidding on your brand term or they are more broadly targeting the same set and the search engine identified your brand term as a related keyword. Having a healthy budget allocated to your own brand keywords will keep your competitors from showing up above you when someone is searching for you.</p></div> </div> <div class="elementor-toggle-item"> <div data-event="click_features" data-event-details="eyJldmVudF9jb250ZW50IjoiV2h5IGNhblx1MjAxOXQgSSBzZWUgbXkgYWRzPyJ9" id="elementor-tab-title-1454" class="elementor-tab-title" data-tab="4" role="tab" aria-controls="elementor-tab-content-1454"> <span class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-caret-right"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a href="" class="elementor-toggle-title">Why can鈥檛 I see my ads?</a> </div> <div id="elementor-tab-content-1454" class="elementor-tab-content elementor-clearfix" data-tab="4" role="tabpanel" aria-labelledby="elementor-tab-title-1454">Typically that comes down to budget. If you don鈥檛 have enough budget to last throughout the day, your ads will only be shown every so often to ensure your budget lasts the entire day. Other reasons may be you are not in the geographically targeted area, your bids are too low, you are utilizing dayparting and searching during off time, or the search engine has deemed them irrelevant to you because you鈥檝e seen the ads too many times without clicking on them.</div> </div> <div class="elementor-toggle-item"> <div data-event="click_features" data-event-details="eyJldmVudF9jb250ZW50IjoiSXMgcGFpZCBzZWFyY2ggYmV0dGVyIHRoYW4gc29jaWFsIGFkcyBvciBkaXNwbGF5IGFkcz8ifQ==" id="elementor-tab-title-1455" class="elementor-tab-title" data-tab="5" role="tab" aria-controls="elementor-tab-content-1455"> <span class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-caret-right"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a href="" class="elementor-toggle-title">Is paid search better than social ads or display ads?</a> </div> <div id="elementor-tab-content-1455" class="elementor-tab-content elementor-clearfix" data-tab="5" role="tabpanel" aria-labelledby="elementor-tab-title-1455">Paid search is often the best performing channel because users are actively searching for what you have to offer. Social and display ads, however, should remain an important part of your overall advertising strategy.</div> </div> <div class="elementor-toggle-item"> <div data-event="click_features" data-event-details="eyJldmVudF9jb250ZW50IjoiV2hhdCBpcyBhIGdvb2QgYm91bmNlIHJhdGU/In0=" id="elementor-tab-title-1456" class="elementor-tab-title" data-tab="6" role="tab" aria-controls="elementor-tab-content-1456"> <span class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-caret-right"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a href="" class="elementor-toggle-title">What is a good bounce rate?</a> </div> <div id="elementor-tab-content-1456" class="elementor-tab-content elementor-clearfix" data-tab="6" role="tabpanel" aria-labelledby="elementor-tab-title-1456"><p>Generally, a good bounce rate should be between 10% and 30%. However, this can vary depending on a variety of factors, including the vertical, offer, competition, landing page, the action you want users to take when they arrive to your site, and much more.</p></div> </div> <div class="elementor-toggle-item"> <div data-event="click_features" data-event-details="eyJldmVudF9jb250ZW50IjoiSG93IGRvIHlvdSBtZWFzdXJlIHN1Y2Nlc3M/In0=" id="elementor-tab-title-1457" class="elementor-tab-title" data-tab="7" role="tab" aria-controls="elementor-tab-content-1457"> <span class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-caret-right"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a href="" class="elementor-toggle-title">How do you measure success?</a> </div> <div id="elementor-tab-content-1457" class="elementor-tab-content elementor-clearfix" data-tab="7" role="tabpanel" aria-labelledby="elementor-tab-title-1457">The best measure of success is quality traffic. We look at all key performance indicators to determine this. Is the bounce rate good? Are we seeing key shopping activities taking place? Are we generating good leads?</div> </div> <div class="elementor-toggle-item"> <div data-event="click_features" data-event-details="eyJldmVudF9jb250ZW50IjoiQXJlIGxhbmRpbmcgcGFnZXMgYSBnb29kIGlkZWE/In0=" id="elementor-tab-title-1458" class="elementor-tab-title" data-tab="8" role="tab" aria-controls="elementor-tab-content-1458"> <span class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-caret-right"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a href="" class="elementor-toggle-title">Are landing pages a good idea?</a> </div> <div id="elementor-tab-content-1458" class="elementor-tab-content elementor-clearfix" data-tab="8" role="tabpanel" aria-labelledby="elementor-tab-title-1458">First, you must consider the action you want users to take. If you are running a direct response campaign a landing page may be a good fit. If you鈥檙e selling a product that users may prefer to browse the inventory of then you may want to send users directly to your inventory.</div> </div> <div class="elementor-toggle-item"> <div data-event="click_features" data-event-details="eyJldmVudF9jb250ZW50IjoiV2h5IHNob3VsZCBJIHNwZW5kIG1vbmV5IG9uIHBhaWQgc2VhcmNoIHdoZW4gSSBoYXZlIGdyZWF0IFNFTyByYW5raW5ncz8ifQ==" id="elementor-tab-title-1459" class="elementor-tab-title" data-tab="9" role="tab" aria-controls="elementor-tab-content-1459"> <span class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-caret-right"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a href="" class="elementor-toggle-title">Why should I spend money on paid search when I have great SEO rankings?</a> </div> <div id="elementor-tab-content-1459" class="elementor-tab-content elementor-clearfix" data-tab="9" role="tabpanel" aria-labelledby="elementor-tab-title-1459">Paid search ads show in prime real estate, above organic listings. Users often click an ad which answers their needs, without ever scrolling to view organic listings. You are in total control and can make an immediate impact with paid search, without needing to worry about search engine algorithm changes. Whether your business is large or small, paid search allows you to reach customers more immediately and customize your campaigns on the fly.</div> </div> </div> </div> </div> <div class="elementor-element elementor-element-32e1c750 elementor-widget elementor-widget-text-editor" data-id="32e1c750" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix">Don’t see your question? Check out our <a href="/resources/">resources</a> for more helpful articles, videos, and knowledge.</div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div><!-- .entry-content .clear --> </article><!-- #post-## --> </main><!-- #main --> </div><!-- #primary --> </div> <!-- ast-container --> </div><!-- #content --> <div data-elementor-type="footer" data-elementor-id="13398" class="elementor elementor-13398 elementor-location-footer" data-elementor-settings="[]"> <div class="elementor-inner"> <div class="elementor-section-wrap"> <footer class="elementor-element elementor-element-65e4b368 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="65e4b368" data-element_type="section" data-settings="{"background_background":"gradient"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div 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elementor-inner-column" data-id="4060205" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-d62da59 elementor-widget elementor-widget-heading" data-id="d62da59" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">Copyright 漏 2024 10TH DEGREE. All rights reserved.</span> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-69adf07 elementor-column elementor-col-50 elementor-inner-column" data-id="69adf07" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-b11eb53 elementor-icon-list--layout-inline elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-icon-list" data-id="b11eb53" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items elementor-inline-items"> <li class="elementor-icon-list-item" > <a href="/privacy/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">Privacy</span> </a> </li> <li class="elementor-icon-list-item" > <a href="/ccpa/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">Do Not Sell My Personal Information</span> </a> </li> <li class="elementor-icon-list-item" > <a href="/sitemap/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">Sitemap</span> </a> </li> <li class="elementor-icon-list-item" > <a href="/dmca/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">Copyright</span> </a> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </footer> </div> </div> </div> <div class="ast-search-box full-screen" id="ast-seach-full-screen-form"> <span id="close" class="close"></span> <div class="ast-search-wrapper"> <div class="ast-container"> <h3 class="large-search-text">Start typing and press enter to search</h3> <form class="search-form" action="https://www.10thdegree.com/" method="get"> <fieldset> <span class="text"> <label for="s" class="screen-reader-text">Search …</label> <input name="s" class="search-field" autocomplete="off" type="text" value="" placeholder="Search …"> </span> <button class="button search-submit"><i class="astra-search-icon"></i></button> </fieldset> </form> </div> </div> </div> </div><!-- #page --> <script> (function() { var readyPromises = []; function addReadyPromise(promise) { readyPromises.push(promise); } function waitPromises() { return Promise.all(readyPromises); } var updateObjectFns = []; function jzlAddAnalyticsUpdateObject(fn) { updateObjectFns.push(fn); } function jzlAnalyticsUpdateObject(obj, action, params) { for( var i = 0; i < updateObjectFns.length; i++ ) { updateObjectFns[i](obj, action, params); } } var postLoadActionFns = []; function jzlAddAnalyticsPostLoadAction(fn) { postLoadActionFns.push(fn); } function jzlAnalyticsPostLoadAction(obj, action) { for( var i = 0; i < postLoadActionFns.length; i++ ) { postLoadActionFns[i](obj, action); } } window.jzlAnalyticsAddReadyPromise = addReadyPromise; window.jzlAnalyticsWaitPromises = waitPromises; window.jzlAddAnalyticsUpdateObject = jzlAddAnalyticsUpdateObject; window.jzlAnalyticsUpdateObject = jzlAnalyticsUpdateObject; window.jzlAddAnalyticsPostLoadAction = jzlAddAnalyticsPostLoadAction; window.jzlAnalyticsPostLoadAction = jzlAnalyticsPostLoadAction; })(); </script> <script> window.addEventListener('DOMContentLoaded', function() { window.jzlEvents.initAccordionEventTriggers(); }); (function() { document.addEventListener("jzl_tracking", function(e) { firePresetEvent(e); }); document.addEventListener("click", function(e) { if (firePresetEvent(e) === false) { fireGlobalClickEvent(e); } }); window.jzlAddAnalyticsUpdateObject(function(obj, action, params) { if (action === "GLOBAL_ACTION.LINK_CLICK") { obj['action_in_main'] = params ? 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