Crafting Creative Strategy Without Data: Future Success Tips

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🏅","image":"https://media.licdn.com/dms/image/v2/D4D03AQHrgBL5mNC5RQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1689650256995?e=2147483647&v=beta&t=KuGCDzob4ByrFlWE5q1PU-N2j6sMagY0cWq5Yi6QuYA","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}},{"@type":"Person","url":"https://br.linkedin.com/in/primo","name":"Matheus Primo","image":"https://media.licdn.com/dms/image/v2/D4D03AQFPFOgWVDBDow/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1724995040076?e=2147483647&v=beta&t=2mJH_3hYPZ_6UkbP9QJ4UNmRGiN6bw7SZINDPQ1oJ2Y","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}},{"@type":"Person","url":"https://www.linkedin.com/in/jordanlaessig","name":"Jordan Laessig","image":"https://media.licdn.com/dms/image/v2/D5603AQFSnShUfpa6Yg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1730867943499?e=2147483647&v=beta&t=NTNja7C5OE-8ZjwV6nZMtkhQB4nioAVGWtn-CN9MRxc","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}},{"@type":"Person","url":"https://www.linkedin.com/in/alicia-jenelle-67b98232","name":"Alicia Jenelle","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}},{"@type":"Person","url":"https://www.linkedin.com/in/stephaniemalone","name":"Stephanie Malone","image":"https://media.licdn.com/dms/image/v2/D5603AQHBkn3OStcxeQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1722485302747?e=2147483647&v=beta&t=xfqW6sDVpCqpq1gSff504octB9UD_q0CRRmwklFc5Ak","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}},{"@type":"Person","url":"https://pt.linkedin.com/in/vera-pereira","name":"Vera Pereira","image":"https://media.licdn.com/dms/image/v2/D4D03AQEtfS6tfB7IzQ/profile-displayphoto-shrink_400_400/B4DZS8T1zPGcAk-/0/1738326105968?e=2147483647&v=beta&t=qdUpVaFPTo75qUlY21uiMU_1avHgsCmCVnilkDfwZCM","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}},{"@type":"Person","url":"https://uk.linkedin.com/in/hnpvz","name":"Hannah Parvaz","image":"https://media.licdn.com/dms/image/v2/D4E03AQGjf_fjxBFRxw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1727820552207?e=2147483647&v=beta&t=XcNY0NKVWYFsK6yZV_iJh0bwhXjAzkBbykq6BsYMOJw","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}],"comment":[{"@type":"Comment","text":"Incorporate data collection tools, conduct market research, and analyze consumer insights. Utilize analytics platforms to track performance metrics and identify areas for improvement. Stay agile, iterate based on data-driven decisions, and embrace a culture of continuous learning! 📊💡🚀","upVoteCount":3,"author":{"@type":"Person","url":"https://mx.linkedin.com/in/veronica-rosasv","name":"Veronica Rosas","image":"https://media.licdn.com/dms/image/v2/D5603AQFcYS7t15ocvg/profile-displayphoto-shrink_400_400/B56ZOY7_VcGkAo-/0/1733437684048?e=2147483647&v=beta&t=bbCuREr-aGBM6szQi6cZ4yFKToR95WfAbtMSGe8HuTY","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"In my experience, to enhance a Creative Strategy lacking data and analytics, start by gathering relevant data sources, implementing tracking mechanisms for real-time feedback, augmenting data with third-party sources, utilizing predictive modeling, conducting experiments, adopting an iterative approach, fostering collaboration between creative and analytics teams. These steps empower data-driven decision-making and optimize strategies for future success.\n\nFor example, a company can enhance its creative strategy for a new product by gathering market research data, implementing website analytics, and forecasting demand through predictive modeling. Experimentation and collaboration with data analysts will further refine the strategy.","upVoteCount":2,"author":{"@type":"Person","url":"https://au.linkedin.com/in/sid0%7E0","name":"Siddharth Kumar","image":"https://media.licdn.com/dms/image/v2/D5603AQHT2IjEN5SrPg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1712568150190?e=2147483647&v=beta&t=0tlhAESXNoDW8wDUHvZMiXWvc7lQzmal2ACdW9a_udI","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"Enhance a Creative Strategy lacking data and analytics, start by defining key performance indicators (KPIs). Use tools like Google Analytics for websites and social media analytics for engagement. Analyze trends, strengths, and areas for improvement to optimize future strategies.","upVoteCount":2,"author":{"@type":"Person","url":"https://pk.linkedin.com/in/bilaliffi","name":"Bilal iffi 🏅","image":"https://media.licdn.com/dms/image/v2/D4D03AQHrgBL5mNC5RQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1689650256995?e=2147483647&v=beta&t=KuGCDzob4ByrFlWE5q1PU-N2j6sMagY0cWq5Yi6QuYA","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"Quando você se depara com uma falta de dados e análises, imagine que está tentando tomar decisões importantes sem ter todas as informações necessárias à mão. É como tentar navegar em uma cidade desconhecida sem um mapa. O primeiro passo é identificar exatamente quais informações estão faltando e por que elas são cruciais. Isso significa entender quais detalhes específicos poderiam aprimorar sua estratégia criativa de forma significativa.","upVoteCount":2,"author":{"@type":"Person","url":"https://br.linkedin.com/in/primo","name":"Matheus Primo","image":"https://media.licdn.com/dms/image/v2/D4D03AQFPFOgWVDBDow/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1724995040076?e=2147483647&v=beta&t=2mJH_3hYPZ_6UkbP9QJ4UNmRGiN6bw7SZINDPQ1oJ2Y","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"Integrate data collection tools, conduct market research, and analyze trends to inform strategy. Implement performance metrics to measure success and iterate based on results. Invest in analytics training and leverage data-driven insights to refine creative approaches and drive future success.","upVoteCount":1,"author":{"@type":"Person","url":"https://www.linkedin.com/in/jordanlaessig","name":"Jordan Laessig","image":"https://media.licdn.com/dms/image/v2/D5603AQFSnShUfpa6Yg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1730867943499?e=2147483647&v=beta&t=NTNja7C5OE-8ZjwV6nZMtkhQB4nioAVGWtn-CN9MRxc","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"When faced with a lack of data and analytics for future success in a creative strategy, I leverage experts in the field to fill the gaps. For instance, if I'm working on a marketing campaign without sufficient data, I would collaborate with industry experts such as seasoned marketers, data analysts, and trend forecasters. These experts can provide valuable insights based on their experience, knowledge of market trends, and understanding of consumer behavior. By tapping into their expertise, I can refine the creative strategy, identify potential challenges, and explore innovative approaches to achieve success.","upVoteCount":1,"author":{"@type":"Person","url":"https://www.linkedin.com/in/alicia-jenelle-67b98232","name":"Alicia Jenelle","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"When seeking input from outside experts, consider industry experts — people who understand the competitive landscape and current trends in your field, creative experts — those who can help translate insights into effective creative executions, and data analysts — those who can provide quantitative insights from customer data, market research, and social media to inform your strategy.\n\nInvite experts to brainstorm with your team. Frame clear questions or challenges related to your creative strategy. Conduct individual interviews with experts to gain in-depth knowledge and perspectives. You may also consider forming an advisory board with a group of experts who can provide ongoing guidance and feedback on your creative strategy.","upVoteCount":0,"author":{"@type":"Person","url":"https://www.linkedin.com/in/stephaniemalone","name":"Stephanie Malone","image":"https://media.licdn.com/dms/image/v2/D5603AQHBkn3OStcxeQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1722485302747?e=2147483647&v=beta&t=xfqW6sDVpCqpq1gSff504octB9UD_q0CRRmwklFc5Ak","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"Leveraging experts is a smart strategy when it comes to dealing with data scarcity. By seeking the knowledge and experience of experts in the field, you can complement the gaps left by the lack of quantitative data. However, it's important to remember that while experts can offer valuable insights, their perspective is also limited by their own experience and context. Therefore, critically analyzing these insights and integrating them effectively into your creative strategy is crucial.","upVoteCount":0,"author":{"@type":"Person","url":"https://pt.linkedin.com/in/vera-pereira","name":"Vera Pereira","image":"https://media.licdn.com/dms/image/v2/D4D03AQEtfS6tfB7IzQ/profile-displayphoto-shrink_400_400/B4DZS8T1zPGcAk-/0/1738326105968?e=2147483647&v=beta&t=qdUpVaFPTo75qUlY21uiMU_1avHgsCmCVnilkDfwZCM","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"Creative testing is one of the best ways to gauge the effectiveness of your messaging and campaigns, and it's a step many unfortunately skip. Marketing and advertising are full of assumptions about what will resonate with your target audience. A/B testing lets you move beyond hunches and rely on hard data. By showing different creative variations to controlled groups, you can see which ones perform better in terms of clicks, conversions, or whatever metric you've chosen. This allows you to refine your creative strategy based on what demonstrably works.\n\nA/B testing helps you identify winning creative approaches before you invest significant resources in something that might not connect with your audience.","upVoteCount":0,"author":{"@type":"Person","url":"https://www.linkedin.com/in/stephaniemalone","name":"Stephanie Malone","image":"https://media.licdn.com/dms/image/v2/D5603AQHBkn3OStcxeQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1722485302747?e=2147483647&v=beta&t=xfqW6sDVpCqpq1gSff504octB9UD_q0CRRmwklFc5Ak","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"When faced with a lack of data and analytics for future success in a creative strategy, I leverage experts in the field to fill the gaps. For example, if I'm working on a marketing campaign without sufficient data, I collaborate with industry experts such as seasoned marketers, data analysts, and trend forecasters to refine the strategy, identify potential challenges, and explore innovative approaches. Additionally, I employ creative testing methods like small-scale A/B testing with target customers and qualitative feedback through focus groups or surveys to gather insights and validate ideas, ultimately making informed decisions for success.","upVoteCount":0,"author":{"@type":"Person","url":"https://www.linkedin.com/in/alicia-jenelle-67b98232","name":"Alicia Jenelle","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"Creative testing is an effective approach to understanding audience preferences and reactions when data is unavailable. By implementing A/B testing, you can directly assess the effectiveness of different creative elements and make informed decisions based on the results. However, it's important to recognize that creative testing has limitations and should not replace a more comprehensive data analysis. They should be used as a complementary tool to help validate and refine your creative strategies.","upVoteCount":0,"author":{"@type":"Person","url":"https://pt.linkedin.com/in/vera-pereira","name":"Vera Pereira","image":"https://media.licdn.com/dms/image/v2/D4D03AQEtfS6tfB7IzQ/profile-displayphoto-shrink_400_400/B4DZS8T1zPGcAk-/0/1738326105968?e=2147483647&v=beta&t=qdUpVaFPTo75qUlY21uiMU_1avHgsCmCVnilkDfwZCM","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"When my creative strategy lacks data and analytics for future success, I prioritize feedback from various sources to inform decision-making. For instance, if I'm developing a new product concept without extensive data, I might gather feedback from focus groups, surveys, and customer interviews. Analyzing this qualitative feedback helps me understand customer preferences, pain points, and potential opportunities, guiding adjustments to the creative strategy. Additionally, I collaborate closely with internal teams and industry experts to incorporate their insights and expertise into the strategy, ensuring alignment with market trends and customer needs.","upVoteCount":0,"author":{"@type":"Person","url":"https://www.linkedin.com/in/alicia-jenelle-67b98232","name":"Alicia Jenelle","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"To foster a culture of iteration and flexibility in your creative team, embrace failure as learning. Reframe mistakes as opportunities to learn and iterate. Celebrate \"failing fast\" and use what you learn to improve the final product. Shift the focus from getting things perfect on the first try to steadily improving them through iterations.\n\nEncourage team members to share ideas freely, even if they seem unconventional at first. Implement ways to get regular feedback on ideas early and often. This could involve peer reviews, client check-ins, or rapid prototyping sessions.\n\nConsider adopting an Agile workflow, which emphasizes short sprints of work followed by feedback and adaptation.","upVoteCount":1,"author":{"@type":"Person","url":"https://www.linkedin.com/in/stephaniemalone","name":"Stephanie Malone","image":"https://media.licdn.com/dms/image/v2/D5603AQHBkn3OStcxeQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1722485302747?e=2147483647&v=beta&t=xfqW6sDVpCqpq1gSff504octB9UD_q0CRRmwklFc5Ak","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"Start by setting up small-scale experiments with clear metrics to gauge success.\n\nUse these insights to tweak and refine your approach continuously.\n\nThis cycle of testing, learning, and adapting builds a data-backed strategy and keeps your creative work fresh and aligned with what resonates with your audience.\n\nEssentially, let your creatives live in the real world, collect feedback, and use that data to steer your strategy.","upVoteCount":1,"author":{"@type":"Person","url":"https://uk.linkedin.com/in/hnpvz","name":"Hannah Parvaz","image":"https://media.licdn.com/dms/image/v2/D4E03AQGjf_fjxBFRxw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1727820552207?e=2147483647&v=beta&t=XcNY0NKVWYFsK6yZV_iJh0bwhXjAzkBbykq6BsYMOJw","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"When faced with a lack of data and analytics for future success in a creative strategy, I prioritize rapid iteration based on feedback and insights gathered from qualitative methods. For example, if I'm developing a new mobile app feature without extensive data, I might release a minimal viable version to a small group of beta testers. Their feedback and usage patterns would then inform quick iterations, allowing me to make improvements and adjustments rapidly. Additionally, I leverage agile methodologies and frequent team collaboration to iterate on designs, messaging, or features based on real-time feedback, ultimately refining the creative strategy for better outcomes.","upVoteCount":0,"author":{"@type":"Person","url":"https://www.linkedin.com/in/alicia-jenelle-67b98232","name":"Alicia Jenelle","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"it's important to balance quick iteration with the need for consistency and coherence in your campaigns and messaging. Additionally, while learning from each iteration is crucial, it's equally important not to lose sight of your long-term strategic objectives. Therefore, adopt an iterative approach but maintain a clear strategic vision to ensure that your actions are aligned with your overall goals.","upVoteCount":0,"author":{"@type":"Person","url":"https://pt.linkedin.com/in/vera-pereira","name":"Vera Pereira","image":"https://media.licdn.com/dms/image/v2/D4D03AQEtfS6tfB7IzQ/profile-displayphoto-shrink_400_400/B4DZS8T1zPGcAk-/0/1738326105968?e=2147483647&v=beta&t=qdUpVaFPTo75qUlY21uiMU_1avHgsCmCVnilkDfwZCM","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"The suggestion to explore strategic partnerships is crucial for overcoming data and analytics scarcity. By establishing collaborations with companies or platforms that possess datasets complementary to yours, you can significantly enrich your understanding of the target audience and the market. When forming partnerships, it's important to clearly define terms and expectations to ensure that both parties derive mutual benefits and achieve their strategic goals.","upVoteCount":1,"author":{"@type":"Person","url":"https://pt.linkedin.com/in/vera-pereira","name":"Vera Pereira","image":"https://media.licdn.com/dms/image/v2/D4D03AQEtfS6tfB7IzQ/profile-displayphoto-shrink_400_400/B4DZS8T1zPGcAk-/0/1738326105968?e=2147483647&v=beta&t=qdUpVaFPTo75qUlY21uiMU_1avHgsCmCVnilkDfwZCM","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"Use project management tools that allow for easy iteration and tracking of changes. For creative fields that deal with digital assets, use version control systems to track changes and revert to earlier versions if needed. Create physical or digital idea boards to capture and visually organize ideas throughout the creative process.\n\nLook for common themes, surprising insights, and potential solutions. 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after:content-['/'] after:text-color-text-low-emphasis after:ml-0.5 after:no-underline last:mr-0 last:after:hidden"> <a itemprop="item" class="breadcrumb__link inline-block link-no-visited-state !text-color-text-low-emphasis" href="https://www.linkedin.com/pulse/topics/home/" data-tracking-control-name="breadcrumb" data-tracking-will-navigate> <span class="font-normal" itemprop="name">All</span> </a> <meta itemprop="position" content="1"> </li> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="breadcrumb inline-block mr-0.5 font-sans text-sm babybear:text-xs text-color-text after:content-['/'] after:text-color-text-low-emphasis after:ml-0.5 after:no-underline last:mr-0 last:after:hidden"> <a itemprop="item" class="breadcrumb__link inline-block link-no-visited-state !text-color-text-low-emphasis" href="https://www.linkedin.com/pulse/topics/marketing-s2461/" data-tracking-control-name="breadcrumb" data-tracking-will-navigate> <span class="font-normal" itemprop="name">Marketing</span> </a> <meta itemprop="position" content="2"> </li> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="breadcrumb inline-block mr-0.5 font-sans text-sm babybear:text-xs text-color-text after:content-['/'] after:text-color-text-low-emphasis after:ml-0.5 after:no-underline last:mr-0 last:after:hidden"> <a aria-current="page" itemprop="item" class="breadcrumb__link inline-block link-no-visited-state !text-color-text" href="https://www.linkedin.com/pulse/topics/marketing-s2461/creative-strategy-s2550/" data-tracking-control-name="breadcrumb" data-tracking-will-navigate> <span class="font-semibold" itemprop="name">Creative Strategy</span> </a> <meta itemprop="position" content="3"> </li> </ol> </section> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12 ">What do you do if your Creative Strategy lacks data and analytics for future success?</h1>  <div class="powered-by-ai py-3 text-sm text-color-text-secondary">Powered by AI and the LinkedIn community</div> <section class="table-of-content pb-6"> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="assess-needs"> <h3 class="text-color-text group-hover:text-color-text-brand">1</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#assess-needs" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Assess Needs </a>  </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="leverage-experts"> <h3 class="text-color-text group-hover:text-color-text-brand">2</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#leverage-experts" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Leverage Experts </a>  </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="creative-testing"> <h3 class="text-color-text group-hover:text-color-text-brand">3</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#creative-testing" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Creative Testing </a>  </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="utilize-feedback"> <h3 class="text-color-text group-hover:text-color-text-brand">4</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#utilize-feedback" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Utilize Feedback </a>  </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="iterate-quickly"> <h3 class="text-color-text group-hover:text-color-text-brand">5</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#iterate-quickly" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Iterate Quickly </a>  </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="explore-partnerships"> <h3 class="text-color-text group-hover:text-color-text-brand">6</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#explore-partnerships" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Explore Partnerships </a>  </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="here’s-what-else-to-consider"> <h3 class="text-color-text group-hover:text-color-text-brand">7</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#here’s-what-else-to-consider" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Here’s what else to consider </a>  </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> </section> <div class="x-article-introduction"> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Navigating a creative strategy without the backing of substantial data and analytics can be like sailing a ship without a compass. You know you need to move forward, but the direction is unclear. Data and analytics are the lifeblood of a successful creative strategy, providing insights into consumer behavior, market trends, and the effectiveness of marketing efforts. Without these critical components, your strategy might not be as targeted or effective as it could be, potentially leading to wasted resources and missed opportunities. However, there are ways to compensate for this lack and still steer your creative endeavors towards success.</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:w-1/2"> <code id="shouldExpandContributionBox" style="display: none"></code> <div class="x-featured-expert-section__wrapper flex h-full flex-1 flex-col"> <div class="x-featured-expert-section h-full"> <div class="x-featured-expert-section__article-experts"> <div class="x-featured-expert-section__title mt-2 pb-0.5 text-xl font-bold text-color-text"> Top experts in this article </div> <div class="x-featured-expert-section__subtitle pb-3 text-sm text-color-text-secondary"> Selected by the community from 23 contributions. <a href="https://www.linkedin.com/help/linkedin/answer/a1652832" target="_blank" aria-label="Learn more about collaborative articles" data-tracking-control-name="article-ssr-frontend-x-article__featured-expert-learn-more-link" 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data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Member profile image"> </figure> <div class="x-featured-expert-section__header-subtitle-ctn self-center pl-2"> <div class="x-featured-expert-section__header text-md font-bold text-color-text"> <div class="x-featured-expert-section__expert-about flex flex-row items-center"> Veronica Rosas  </div> </div> <div class="x-featured-expert-section__subtitle text-sm text-color-text-secondary"> <div class="x-featured-expert-section__expert-headline break-words font-normal"> Multimedia Designer | Marketing, PR and Communications | Arts and Culture Administration | Photographer |… </div> </div> </div> </a> <div class="x-featured-expert-section__cta pb-2 pl-12"> <div class="x-featured-expert-section__expert-contribution flex flex-row"> <button class="x-featured-expert-section__expert-contribution-btn cursor-pointer pr-1 font-bold focus:outline-none text-color-link" data-tracking-will-navigate="true" 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You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">Incorporate data collection tools, conduct market research, and analyze consumer insights. Utilize analytics platforms to track performance metrics and identify areas for improvement. Stay agile, iterate based on data-driven decisions, and embrace a culture of continuous learning! 📊💡🚀</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto contribution-social-activity__reactions-menu " 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sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Celebrate" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5tec0l9hykk5gezv56e7coyow"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Celebrate</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Support" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7savup3gmhirulv2h5v8snx2x"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Support</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" 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tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 3 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div>  </div>  </li> <li class="contribution" data-contribution-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7180030363526725632)" data-contributor-urn="urn:li:member:588506484" data-is-logged-in="false"> <div class="flex items-center justify-between"> <a href="https://au.linkedin.com/in/sid0%7E0?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHT2IjEN5SrPg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1712568150190?e=2147483647&v=beta&t=0tlhAESXNoDW8wDUHvZMiXWvc7lQzmal2ACdW9a_udI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <figure class="top-[4px] hidden lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHT2IjEN5SrPg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1712568150190?e=2147483647&v=beta&t=0tlhAESXNoDW8wDUHvZMiXWvc7lQzmal2ACdW9a_udI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Siddharth Kumar </span>  </div>  </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-x-article_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1">  <li class="ellipsis-menu__item flex contribution-control-menu-item--copy" data-feed-action="copyComment" data-feed-control="comment_control_menu_copy" data-tracking-control-name="comment_control_menu_copy" data-feed-action-type="controlMenuCopy" data-feed-action-category="copy" data-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7180030363526725632)" data-comment-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370)"> <button class="contribution-control-menu-item ellipsis-menu__item-button flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " data-tracking-control-name="comment_control_menu_copy" data-feed-action-category="expand" data-feed-action-type="expandCopyContribution" role="menuitem"> <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/85z203x9ymzz8gu3a3jmtxy81"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Copy link to contribution</span> </button> </li> <li class="ellipsis-menu__item flex" data-feed-action="semaphoreComment" data-feed-control="comment_control_menu_report" data-tracking-control-name="comment_control_menu_report" data-feed-action-type="expandContributionReporting" data-feed-action-category="expand" data-test-id="contribution-control-menu-report"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fadvice%2F0%2Fwhat-do-you-your-creative-strategy-lacks-data-qnnkf&trk=comment-semaphore-sign-in-redirect&guestReportContentType=AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION&_f=guest-reporting" data-tracking-control-name="comment-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION" data-semaphore-content-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7180030363526725632)" data-semaphore-author-urn="urn:li:member:588506484" data-semaphore-tracking-prefix="comment-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary mx-0.25 flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " role="menuitem">  <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/eo60762wicg7snl6mo020acft"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Report contribution</span> </a>  <template id="comment-reported-card-template"> <p class="comment-reported-card bg-color-background-container p-2 text-sm font-medium text-color-text-secondary"> Thanks for letting us know! You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">In my experience, to enhance a Creative Strategy lacking data and analytics, start by gathering relevant data sources, implementing tracking mechanisms for real-time feedback, augmenting data with third-party sources, utilizing predictive modeling, conducting experiments, adopting an iterative approach, fostering collaboration between creative and analytics teams. These steps empower data-driven decision-making and optimize strategies for future success. For example, a company can enhance its creative strategy for a new product by gathering market research data, implementing website analytics, and forecasting demand through predictive modeling. Experimentation and collaboration with data analysts will further refine the strategy.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto contribution-social-activity__reactions-menu " data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7180030363526725632)" data-reactions-count="2"> <a class="reactions-menu__link text-color-text contribution-social-activity__button flex items-center btn-sm btn-tertiary justify-center sm:flex-row sm:text-sm rounded-sm px-0.5 relative h-6 cursor-pointer w-full contribution-social-activity__reactions-menu " href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fwhat-do-you-your-creative-strategy-lacks-data-qnnkf&trk=article-ssr-frontend-x-article_contribution-social-activity_like-cta" target="_blank" data-tracking-control-name="article-ssr-frontend-x-article_contribution-social-activity_reactions-cta" data-parent-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7180030363526725632)" data-tracking-will-navigate data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7180030363526725632)" data-reactions-count="2">  <div class="like-button-default flex flex-row items-center "> <icon class="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0" data-svg-class-name="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3djuegvxjnk75fm1bl5ugf342"> </icon> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Like" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3tsxb73co15a9ze36f0y0vmng"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Celebrate" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5tec0l9hykk5gezv56e7coyow"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Celebrate</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Support" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7savup3gmhirulv2h5v8snx2x"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Support</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Love" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/f4lj1wks3jt476fe5defirzg9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Love</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Insightful" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/br7ludovnq3n7137fvqsqwljx"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Insightful</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Funny" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6ga7ypv66xprsgreohwklur3y"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Funny</span> </div> </div> </template> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs contribution-social-activity__social-actions before:middot flex items-center justify-start gap-1 pr-1 before:mx-0.5" data-sap-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7180030363526725632)"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="2 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="2" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7180030363526725632)" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 2 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div>  </div>  </li> <li class="contribution" data-contribution-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7180193496945803264)" data-contributor-urn="urn:li:member:817226296" data-is-logged-in="false"> <div class="flex items-center justify-between"> <a href="https://pk.linkedin.com/in/bilaliffi?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQHrgBL5mNC5RQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1689650256995?e=2147483647&v=beta&t=KuGCDzob4ByrFlWE5q1PU-N2j6sMagY0cWq5Yi6QuYA" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <figure class="top-[4px] hidden lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQHrgBL5mNC5RQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1689650256995?e=2147483647&v=beta&t=KuGCDzob4ByrFlWE5q1PU-N2j6sMagY0cWq5Yi6QuYA" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Bilal iffi 🏅 </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> Visual Designer at Systems Limited - Visual Design | UI UX | Motion Graphics | Post production </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-x-article_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1">  <li class="ellipsis-menu__item flex contribution-control-menu-item--copy" data-feed-action="copyComment" data-feed-control="comment_control_menu_copy" data-tracking-control-name="comment_control_menu_copy" data-feed-action-type="controlMenuCopy" data-feed-action-category="copy" data-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7180193496945803264)" data-comment-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370)"> <button class="contribution-control-menu-item ellipsis-menu__item-button flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " data-tracking-control-name="comment_control_menu_copy" data-feed-action-category="expand" data-feed-action-type="expandCopyContribution" role="menuitem"> <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/85z203x9ymzz8gu3a3jmtxy81"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Copy link to contribution</span> </button> </li> <li class="ellipsis-menu__item flex" data-feed-action="semaphoreComment" data-feed-control="comment_control_menu_report" data-tracking-control-name="comment_control_menu_report" data-feed-action-type="expandContributionReporting" data-feed-action-category="expand" data-test-id="contribution-control-menu-report"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fadvice%2F0%2Fwhat-do-you-your-creative-strategy-lacks-data-qnnkf&trk=comment-semaphore-sign-in-redirect&guestReportContentType=AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION&_f=guest-reporting" data-tracking-control-name="comment-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION" data-semaphore-content-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7180193496945803264)" data-semaphore-author-urn="urn:li:member:817226296" data-semaphore-tracking-prefix="comment-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary mx-0.25 flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " role="menuitem">  <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/eo60762wicg7snl6mo020acft"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Report contribution</span> </a>  <template id="comment-reported-card-template"> <p class="comment-reported-card bg-color-background-container p-2 text-sm font-medium text-color-text-secondary"> Thanks for letting us know! You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">Enhance a Creative Strategy lacking data and analytics, start by defining key performance indicators (KPIs). Use tools like Google Analytics for websites and social media analytics for engagement. Analyze trends, strengths, and areas for improvement to optimize future strategies.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto contribution-social-activity__reactions-menu " data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7180193496945803264)" data-reactions-count="2"> <a class="reactions-menu__link text-color-text contribution-social-activity__button flex items-center btn-sm btn-tertiary justify-center sm:flex-row sm:text-sm rounded-sm px-0.5 relative h-6 cursor-pointer w-full contribution-social-activity__reactions-menu " href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fwhat-do-you-your-creative-strategy-lacks-data-qnnkf&trk=article-ssr-frontend-x-article_contribution-social-activity_like-cta" target="_blank" data-tracking-control-name="article-ssr-frontend-x-article_contribution-social-activity_reactions-cta" data-parent-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7180193496945803264)" data-tracking-will-navigate data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7180193496945803264)" data-reactions-count="2">  <div class="like-button-default flex flex-row items-center "> <icon class="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0" data-svg-class-name="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3djuegvxjnk75fm1bl5ugf342"> </icon> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Like" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3tsxb73co15a9ze36f0y0vmng"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Celebrate" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5tec0l9hykk5gezv56e7coyow"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Celebrate</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Support" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7savup3gmhirulv2h5v8snx2x"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Support</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Love" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/f4lj1wks3jt476fe5defirzg9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Love</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Insightful" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/br7ludovnq3n7137fvqsqwljx"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Insightful</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Funny" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6ga7ypv66xprsgreohwklur3y"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Funny</span> </div> </div> </template> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs contribution-social-activity__social-actions before:middot flex items-center justify-start gap-1 pr-1 before:mx-0.5" data-sap-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7180193496945803264)"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="2 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="2" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7180193496945803264)" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 2 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div>  </div>  </li> <li class="contribution" data-contribution-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7181342611218022401)" data-contributor-urn="urn:li:member:400261168" data-contribution-tracking-id="tB9I4Xv0MhiIZrzbZN0s9w==" data-is-logged-in="false"> <div class="flex items-center justify-between"> <a href="https://br.linkedin.com/in/primo?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQFPFOgWVDBDow/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1724995040076?e=2147483647&v=beta&t=2mJH_3hYPZ_6UkbP9QJ4UNmRGiN6bw7SZINDPQ1oJ2Y" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <figure class="top-[4px] hidden lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQFPFOgWVDBDow/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1724995040076?e=2147483647&v=beta&t=2mJH_3hYPZ_6UkbP9QJ4UNmRGiN6bw7SZINDPQ1oJ2Y" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Matheus Primo </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> Ecommerce | Marketing | Advertising | Design </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-x-article_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1">  <li class="ellipsis-menu__item flex contribution-control-menu-item--copy" data-feed-action="copyComment" data-feed-control="comment_control_menu_copy" data-tracking-control-name="comment_control_menu_copy" data-feed-action-type="controlMenuCopy" data-feed-action-category="copy" data-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7181342611218022401)" data-comment-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370)"> <button class="contribution-control-menu-item ellipsis-menu__item-button flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " 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href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fadvice%2F0%2Fwhat-do-you-your-creative-strategy-lacks-data-qnnkf&trk=comment-semaphore-sign-in-redirect&guestReportContentType=AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION&_f=guest-reporting" data-tracking-control-name="comment-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION" data-semaphore-content-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7181342611218022401)" data-semaphore-author-urn="urn:li:member:400261168" data-semaphore-tracking-prefix="comment-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary mx-0.25 flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " role="menuitem">  <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/eo60762wicg7snl6mo020acft"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Report contribution</span> </a>  <template id="comment-reported-card-template"> <p class="comment-reported-card bg-color-background-container p-2 text-sm font-medium text-color-text-secondary"> Thanks for letting us know! You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">Quando você se depara com uma falta de dados e análises, imagine que está tentando tomar decisões importantes sem ter todas as informações necessárias à mão. É como tentar navegar em uma cidade desconhecida sem um mapa. O primeiro passo é identificar exatamente quais informações estão faltando e por que elas são cruciais. Isso significa entender quais detalhes específicos poderiam aprimorar sua estratégia criativa de forma significativa.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div> <div data-tracking-control-name="x_article_on_demand_translation_buttons" class="translation-buttons-container"> <div class="translation-status after:middot my-1 -mr-1.5 inline-flex hidden items-center justify-start gap-1 text-sm text-color-text-secondary"> Translated </div> <button class="show-translation-button btn-sm btn-tertiary-emphasis my-1 -ml-2" data-tracking-control-name="show_translated_contribution"> Show translation </button> <button class="show-original-button btn-sm btn-tertiary-emphasis my-1 hidden" data-tracking-control-name="show_original_contribution"> Show original </button> <code id="sourceLocale" style="display: none"></code> <code id="targetLocale" style="display: none"></code> <code id="contributionTranslationFail" style="display: none"></code> <code id="contributionTranslationLoading" style="display: none"></code> <code id="contributionTranslated" style="display: none"></code> </div> <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto contribution-social-activity__reactions-menu " data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7181342611218022401)" data-reactions-count="2"> <a class="reactions-menu__link text-color-text contribution-social-activity__button flex items-center btn-sm btn-tertiary justify-center sm:flex-row sm:text-sm rounded-sm px-0.5 relative h-6 cursor-pointer w-full contribution-social-activity__reactions-menu " href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fwhat-do-you-your-creative-strategy-lacks-data-qnnkf&trk=article-ssr-frontend-x-article_contribution-social-activity_like-cta" target="_blank" data-tracking-control-name="article-ssr-frontend-x-article_contribution-social-activity_reactions-cta" data-parent-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7181342611218022401)" data-tracking-will-navigate data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7181342611218022401)" data-reactions-count="2">  <div class="like-button-default flex flex-row items-center "> <icon class="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0" data-svg-class-name="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3djuegvxjnk75fm1bl5ugf342"> </icon> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Like" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3tsxb73co15a9ze36f0y0vmng"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Celebrate" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5tec0l9hykk5gezv56e7coyow"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Celebrate</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Support" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7savup3gmhirulv2h5v8snx2x"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Support</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Love" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/f4lj1wks3jt476fe5defirzg9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Love</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Insightful" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/br7ludovnq3n7137fvqsqwljx"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Insightful</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Funny" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6ga7ypv66xprsgreohwklur3y"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Funny</span> </div> </div> </template> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs contribution-social-activity__social-actions before:middot flex items-center justify-start gap-1 pr-1 before:mx-0.5" data-sap-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7181342611218022401)"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="2 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="2" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7181342611218022401)" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 2 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div>  </div>  </li> <li class="contribution" data-contribution-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7180554751011438592)" data-contributor-urn="urn:li:member:523753446" data-contribution-tracking-id="4V4k50wne6DFfGtX06spDQ==" data-is-logged-in="false"> <div class="flex items-center justify-between"> <a href="https://www.linkedin.com/in/jordanlaessig?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQFSnShUfpa6Yg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1730867943499?e=2147483647&v=beta&t=NTNja7C5OE-8ZjwV6nZMtkhQB4nioAVGWtn-CN9MRxc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <figure class="top-[4px] hidden lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQFSnShUfpa6Yg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1730867943499?e=2147483647&v=beta&t=NTNja7C5OE-8ZjwV6nZMtkhQB4nioAVGWtn-CN9MRxc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Jordan Laessig </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> Creative Director | Growing Brands and Helping Creatives do their Life’s Best Work </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-x-article_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" 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href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fadvice%2F0%2Fwhat-do-you-your-creative-strategy-lacks-data-qnnkf&trk=comment-semaphore-sign-in-redirect&guestReportContentType=AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION&_f=guest-reporting" data-tracking-control-name="comment-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION" data-semaphore-content-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7180554751011438592)" data-semaphore-author-urn="urn:li:member:523753446" data-semaphore-tracking-prefix="comment-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary mx-0.25 flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " role="menuitem">  <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/eo60762wicg7snl6mo020acft"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Report contribution</span> </a>  <template id="comment-reported-card-template"> <p class="comment-reported-card bg-color-background-container p-2 text-sm font-medium text-color-text-secondary"> Thanks for letting us know! You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">Integrate data collection tools, conduct market research, and analyze trends to inform strategy. Implement performance metrics to measure success and iterate based on results. Invest in analytics training and leverage data-driven insights to refine creative approaches and drive future success.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto 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data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534629306370),7180554751011438592)" data-reactions-count="1">  <div class="like-button-default flex flex-row items-center "> <icon class="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0" data-svg-class-name="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3djuegvxjnk75fm1bl5ugf342"> </icon> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Like" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3tsxb73co15a9ze36f0y0vmng"> <span class="contribution-social-activity__button-text 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class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7176281532909666305_7176281534641958912_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="leverage-experts" href="#leverage-experts" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">2</span> <span class>Leverage Experts</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In situations where data is sparse, turning to experts in the field can provide valuable insights. These individuals often have a wealth of experience and intuition that can guide your creative strategy effectively. Reach out to industry analysts, conduct expert interviews, or participate in networking events to tap into their knowledge. 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For instance, if I'm working on a marketing campaign without sufficient data, I would collaborate with industry experts such as seasoned marketers, data analysts, and trend forecasters. These experts can provide valuable insights based on their experience, knowledge of market trends, and understanding of consumer behavior. By tapping into their expertise, I can refine the creative strategy, identify potential challenges, and explore innovative approaches to achieve success.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto 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data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534641958912),7181264084552597504)" data-reactions-count="1">  <div class="like-button-default flex flex-row items-center "> <icon class="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0" data-svg-class-name="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3djuegvxjnk75fm1bl5ugf342"> </icon> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Like" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3tsxb73co15a9ze36f0y0vmng"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Celebrate" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5tec0l9hykk5gezv56e7coyow"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Celebrate</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Support" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7savup3gmhirulv2h5v8snx2x"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Support</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Love" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/f4lj1wks3jt476fe5defirzg9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Love</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Insightful" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/br7ludovnq3n7137fvqsqwljx"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Insightful</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Funny" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6ga7ypv66xprsgreohwklur3y"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Funny</span> </div> </div> </template> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs contribution-social-activity__social-actions before:middot flex items-center justify-start gap-1 pr-1 before:mx-0.5" data-sap-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534641958912),7181264084552597504)"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="1 Reaction" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="1" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534641958912),7181264084552597504)" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 1 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div>  </div>  </li> <li class="contribution" data-contribution-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534641958912),7180667165283348480)" data-contributor-urn="urn:li:member:17617946" data-contribution-tracking-id="BaMGc4eoRj9ls/ohN6oRbQ==" data-is-logged-in="false"> <div class="flex items-center justify-between"> <a href="https://www.linkedin.com/in/stephaniemalone?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHBkn3OStcxeQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1722485302747?e=2147483647&v=beta&t=xfqW6sDVpCqpq1gSff504octB9UD_q0CRRmwklFc5Ak" 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Marketing | Chief Creative Officer | Creative Strategist | Brand Management </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-x-article_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" 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You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">When seeking input from outside experts, consider industry experts — people who understand the competitive landscape and current trends in your field, creative experts — those who can help translate insights into effective creative executions, and data analysts — those who can provide quantitative insights from customer data, market research, and social media to inform your strategy. Invite experts to brainstorm with your team. Frame clear questions or challenges related to your creative strategy. Conduct individual interviews with experts to gain in-depth knowledge and perspectives. You may also consider forming an advisory board with a group of experts who can provide ongoing guidance and feedback on your creative strategy.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto contribution-social-activity__reactions-menu " data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534641958912),7180667165283348480)" data-reactions-count="0"> <a class="reactions-menu__link text-color-text contribution-social-activity__button flex items-center btn-sm btn-tertiary justify-center sm:flex-row sm:text-sm rounded-sm px-0.5 relative h-6 cursor-pointer w-full contribution-social-activity__reactions-menu " href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fwhat-do-you-your-creative-strategy-lacks-data-qnnkf&trk=article-ssr-frontend-x-article_contribution-social-activity_like-cta" target="_blank" data-tracking-control-name="article-ssr-frontend-x-article_contribution-social-activity_reactions-cta" data-parent-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534641958912),7180667165283348480)" data-tracking-will-navigate data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534641958912),7180667165283348480)" data-reactions-count="0">  <div class="like-button-default flex flex-row items-center "> <icon class="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0" data-svg-class-name="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3djuegvxjnk75fm1bl5ugf342"> </icon> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Like" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3tsxb73co15a9ze36f0y0vmng"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Celebrate" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5tec0l9hykk5gezv56e7coyow"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Celebrate</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Support" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7savup3gmhirulv2h5v8snx2x"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Support</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Love" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/f4lj1wks3jt476fe5defirzg9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Love</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Insightful" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/br7ludovnq3n7137fvqsqwljx"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Insightful</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Funny" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6ga7ypv66xprsgreohwklur3y"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Funny</span> </div> </div> </template>  </div>  </div>  </div>  </li> <li class="contribution" data-contribution-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534641958912),7181323809428226048)" data-contributor-urn="urn:li:member:118985724" data-contribution-tracking-id="WkpLjSnH17Lb5FrpHHNIRA==" data-is-logged-in="false"> <div class="flex items-center justify-between"> <a href="https://pt.linkedin.com/in/vera-pereira?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 " 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Implement A/B testing of your creative assets to gauge audience reactions and preferences. This can be done through social media platforms or email campaigns where you present two variations of a creative concept to see which performs better. 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Marketing and advertising are full of assumptions about what will resonate with your target audience. A/B testing lets you move beyond hunches and rely on hard data. By showing different creative variations to controlled groups, you can see which ones perform better in terms of clicks, conversions, or whatever metric you've chosen. This allows you to refine your creative strategy based on what demonstrably works. A/B testing helps you identify winning creative approaches before you invest significant resources in something that might not connect with your audience.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto 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md:block">Funny</span> </div> </div> </template>  </div>  </div>  </div>  </li> <li class="contribution" data-contribution-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534650327043),7181264341680152576)" data-contributor-urn="urn:li:member:115877183" data-contribution-tracking-id="QWSmql01W/X+gPeIiSbDIQ==" data-is-logged-in="false"> <div class="flex items-center justify-between"> <a href="https://www.linkedin.com/in/alicia-jenelle-67b98232?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <figure class="top-[4px] hidden lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Alicia Jenelle </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> Strategic Event Producer | High-End Galas, Conferences, Awards & Brand Activations Expert </p> </div> </a> <div class="flex items-center"> 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data-tracking-control-name="comment-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION" data-semaphore-content-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534650327043),7181264341680152576)" data-semaphore-author-urn="urn:li:member:115877183" data-semaphore-tracking-prefix="comment-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary mx-0.25 flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " role="menuitem">  <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/eo60762wicg7snl6mo020acft"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Report contribution</span> </a>  <template id="comment-reported-card-template"> <p class="comment-reported-card bg-color-background-container p-2 text-sm font-medium text-color-text-secondary"> Thanks for letting us know! You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">When faced with a lack of data and analytics for future success in a creative strategy, I leverage experts in the field to fill the gaps. For example, if I'm working on a marketing campaign without sufficient data, I collaborate with industry experts such as seasoned marketers, data analysts, and trend forecasters to refine the strategy, identify potential challenges, and explore innovative approaches. Additionally, I employ creative testing methods like small-scale A/B testing with target customers and qualitative feedback through focus groups or surveys to gather insights and validate ideas, ultimately making informed decisions for success.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative 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alt="Like" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3tsxb73co15a9ze36f0y0vmng"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Celebrate" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5tec0l9hykk5gezv56e7coyow"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Celebrate</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Support" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7savup3gmhirulv2h5v8snx2x"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Support</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Love" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/f4lj1wks3jt476fe5defirzg9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Love</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Insightful" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/br7ludovnq3n7137fvqsqwljx"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Insightful</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Funny" aria-hidden="true" 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relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQEtfS6tfB7IzQ/profile-displayphoto-shrink_400_400/B4DZS8T1zPGcAk-/0/1738326105968?e=2147483647&v=beta&t=qdUpVaFPTo75qUlY21uiMU_1avHgsCmCVnilkDfwZCM" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <figure class="top-[4px] hidden lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQEtfS6tfB7IzQ/profile-displayphoto-shrink_400_400/B4DZS8T1zPGcAk-/0/1738326105968?e=2147483647&v=beta&t=qdUpVaFPTo75qUlY21uiMU_1avHgsCmCVnilkDfwZCM" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Vera Pereira </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> Jornalista, pós-graduada em Neurociência do Consumo, co-fundadora da Revista Explore. </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" 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You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">Creative testing is an effective approach to understanding audience preferences and reactions when data is unavailable. By implementing A/B testing, you can directly assess the effectiveness of different creative elements and make informed decisions based on the results. However, it's important to recognize that creative testing has limitations and should not replace a more comprehensive data analysis. They should be used as a complementary tool to help validate and refine your creative strategies.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto contribution-social-activity__reactions-menu " data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534650327043),7181324015867748352)" data-reactions-count="0"> <a class="reactions-menu__link text-color-text contribution-social-activity__button flex items-center btn-sm btn-tertiary justify-center sm:flex-row sm:text-sm rounded-sm px-0.5 relative h-6 cursor-pointer w-full contribution-social-activity__reactions-menu " href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fwhat-do-you-your-creative-strategy-lacks-data-qnnkf&trk=article-ssr-frontend-x-article_contribution-social-activity_like-cta" target="_blank" data-tracking-control-name="article-ssr-frontend-x-article_contribution-social-activity_reactions-cta" data-parent-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534650327043),7181324015867748352)" data-tracking-will-navigate data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534650327043),7181324015867748352)" data-reactions-count="0">  <div class="like-button-default flex flex-row items-center "> <icon class="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0" data-svg-class-name="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3djuegvxjnk75fm1bl5ugf342"> </icon> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Like" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3tsxb73co15a9ze36f0y0vmng"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Celebrate" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5tec0l9hykk5gezv56e7coyow"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Celebrate</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Support" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7savup3gmhirulv2h5v8snx2x"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Support</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Love" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/f4lj1wks3jt476fe5defirzg9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Love</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Insightful" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/br7ludovnq3n7137fvqsqwljx"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Insightful</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Funny" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6ga7ypv66xprsgreohwklur3y"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Funny</span> </div> </div> </template>  </div>  </div>  </div>  </li> </ul>  </div> </div> </div> <code id="loginUrl" style="display: none"></code> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534658736130)" data-test-id="article-segment" data-total-count="1" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 "> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7176281532909666305_7176281534658736130_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="utilize-feedback" href="#utilize-feedback" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">4</span> <span class>Utilize Feedback</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Direct feedback from your audience is a goldmine when you're operating without extensive data. Engage with your customers through social media, focus groups, or customer service channels to gather their opinions and experiences. This qualitative data can reveal patterns and preferences that may not be captured through traditional analytics but are equally valuable for shaping your creative direction and ensuring it aligns with customer expectations.</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:pb-[200px] md:w-1/2"> <div class="article-segment-contributions-header-container bg-color-canvas-tint md:ml-[-12px] md:pt-6 lg:ml-0 mt-1 ">  <div class="add-your-perspective-section relative flex flex-row items-center " data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534658736130)" data-test-add-contribution> <code id="add_your_perspective_tracking_prefix" style="display: none"></code> <code id="isGuest" style="display: none"></code> <code id="showFuseErrorMessage" style="display: none"></code> <div class="mb-2"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fwhat-do-you-your-creative-strategy-lacks-data-qnnkf&trk=article-ssr-frontend-x-article" target="_self" data-tracking-control-name="add_contribution_cta" data-tracking-will-navigate data-test-link class="add-your-perspective-button btn-sm flex flex-col items-start justify-center lg:btn-md bg-color-surface-accent-tint-1 hover:bg-color-container-tertiary-hover " data-test-add-contribution-btn aria-describedby="content-urn_li_articleSegment__urn_li_linkedInArticle_7176281532909666305_7176281534658736130_" data-test-contribution-cta-link-guest role="button"> <div data-test-contribution-btn-text class="add-your-perspective-button-text text-left text-color-text-low-emphasis">Add your perspective</div> </a> </div> <div class="contribution-text-area-wrapper relative w-full hidden"> <code id="min_char_limit" style="display: none"></code> <code id="min_reply_char_limit" style="display: none"></code> <code id="max_char_limit" style="display: none"></code> <code id="i18n_contribution_post_success" style="display: none"></code> <code id="i18n_contribution_post_error" style="display: none"></code> <code id="i18n_contribution_edit_post_success" style="display: none"></code> <code id="i18n_contribution_edit_post_error" style="display: none"></code> <code id="i18n_try_refreshing_the_page" style="display: none"></code> <code id="i18n_characters" style="display: none"></code> <code id="i18n_characters_fraction" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error_suggestion" style="display: none"></code> <div class="contribution-text-area-border ease-linear duration-300 mb-2 rounded-md border-1 border-solid border-[var(--color-input-container-border)] p-2 transition-all focus-within:shadow-border hover:shadow-border active:shadow-border-active md:px-3"> <textarea class="contribution-text-area leading-normal placeholder:text-color-input-hint box-border w-full resize-none border-0 bg-color-transparent p-0 text-md leading-open tracking-wide text-color-text outline-none placeholder:text-color-text-disabled lg:text-lg" placeholder="Some ways to get started: - One time at work… - In my experience… - One thing I’ve found helpful…" rows="4" data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534658736130)" aria-errormessage="error-urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534658736130)" data-feed-control="comment_box" data-feed-action-category="EXPAND" data-feed-action-type="expandContributionBox"></textarea> <div class="contribution-action-bar flex w-full items-center pt-2"> <span class="contribution-helper-text grow text-left text-xs text-color-text-secondary lg:text-sm" role="alert"> <span class="contribution-character-count"></span> <span class="contribution-error-message hidden text-color-signal-negative" id="error-urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534658736130)"> Help others by sharing more (125 characters min.) </span> </span> <button class="contribution-cancel-button ease-linear duration-300 btn-sm btn-tertiary mr-1 transition-all lg:btn-md" data-tracking-control-name="cancel_contribution"> Cancel </button> <button disabled="true" aria-disabled="true" class="submit-contribution-button ease-linear duration-300 btn-sm btn-primary transition-all lg:btn-md" data-tracking-control-name="comment_post" data-feed-control="comment_post" data-feed-action-category="COMMENT" data-feed-action-type="submitContribution"> <div class="loader flex"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--x-small fill-currentColor 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md:text-md" data-test-id="contribution-lock-up-headline"> Strategic Event Producer | High-End Galas, Conferences, Awards & Brand Activations Expert </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-x-article_ellipsis-menu-trigger" tabindex="0"> <icon 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For instance, if I'm developing a new product concept without extensive data, I might gather feedback from focus groups, surveys, and customer interviews. Analyzing this qualitative feedback helps me understand customer preferences, pain points, and potential opportunities, guiding adjustments to the creative strategy. Additionally, I collaborate closely with internal teams and industry experts to incorporate their insights and expertise into the strategy, ensuring alignment with market trends and customer needs.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none 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class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">5</span> <span class>Iterate Quickly</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In the absence of data, a flexible and iterative approach to your creative strategy is essential. Be prepared to make swift changes based on the feedback and results you do gather. This means adopting a mindset of continuous improvement, where you learn from each campaign or creative execution and apply those lessons to the next. 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Celebrate "failing fast" and use what you learn to improve the final product. Shift the focus from getting things perfect on the first try to steadily improving them through iterations. Encourage team members to share ideas freely, even if they seem unconventional at first. Implement ways to get regular feedback on ideas early and often. This could involve peer reviews, client check-ins, or rapid prototyping sessions. 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href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fadvice%2F0%2Fwhat-do-you-your-creative-strategy-lacks-data-qnnkf&trk=comment-semaphore-sign-in-redirect&guestReportContentType=AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION&_f=guest-reporting" data-tracking-control-name="comment-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION" data-semaphore-content-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534667104256),7181048858309742593)" data-semaphore-author-urn="urn:li:member:46638776" data-semaphore-tracking-prefix="comment-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary mx-0.25 flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint 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You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">Start by setting up small-scale experiments with clear metrics to gauge success. Use these insights to tweak and refine your approach continuously. This cycle of testing, learning, and adapting builds a data-backed strategy and keeps your creative work fresh and aligned with what resonates with your audience. Essentially, let your creatives live in the real world, collect feedback, and use that data to steer your strategy.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto 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sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Celebrate" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5tec0l9hykk5gezv56e7coyow"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Celebrate</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Support" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7savup3gmhirulv2h5v8snx2x"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Support</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Love" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/f4lj1wks3jt476fe5defirzg9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Love</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Insightful" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/br7ludovnq3n7137fvqsqwljx"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Insightful</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Funny" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6ga7ypv66xprsgreohwklur3y"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Funny</span> </div> </div> </template> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs contribution-social-activity__social-actions before:middot flex items-center justify-start gap-1 pr-1 before:mx-0.5" data-sap-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534667104256),7181048858309742593)"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="1 Reaction" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="1" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534667104256),7181048858309742593)" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 1 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div>  </div>  </li> <li class="contribution" data-contribution-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534667104256),7181264593380392961)" data-contributor-urn="urn:li:member:115877183" data-contribution-tracking-id="edQdR3CYFtHb0rjfzWRKHg==" data-is-logged-in="false"> <div class="flex items-center justify-between"> <a href="https://www.linkedin.com/in/alicia-jenelle-67b98232?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <figure class="top-[4px] hidden lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Alicia Jenelle </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> Strategic Event Producer | High-End Galas, Conferences, Awards & Brand Activations Expert </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-x-article_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1">  <li class="ellipsis-menu__item flex contribution-control-menu-item--copy" data-feed-action="copyComment" data-feed-control="comment_control_menu_copy" data-tracking-control-name="comment_control_menu_copy" data-feed-action-type="controlMenuCopy" data-feed-action-category="copy" data-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534667104256),7181264593380392961)" data-comment-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534667104256)"> <button class="contribution-control-menu-item ellipsis-menu__item-button flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " data-tracking-control-name="comment_control_menu_copy" data-feed-action-category="expand" 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data-tracking-control-name="comment-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION" data-semaphore-content-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534667104256),7181264593380392961)" data-semaphore-author-urn="urn:li:member:115877183" data-semaphore-tracking-prefix="comment-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary mx-0.25 flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " role="menuitem">  <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/eo60762wicg7snl6mo020acft"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Report contribution</span> </a>  <template id="comment-reported-card-template"> <p class="comment-reported-card bg-color-background-container p-2 text-sm font-medium text-color-text-secondary"> Thanks for letting us know! You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">When faced with a lack of data and analytics for future success in a creative strategy, I prioritize rapid iteration based on feedback and insights gathered from qualitative methods. For example, if I'm developing a new mobile app feature without extensive data, I might release a minimal viable version to a small group of beta testers. Their feedback and usage patterns would then inform quick iterations, allowing me to make improvements and adjustments rapidly. Additionally, I leverage agile methodologies and frequent team collaboration to iterate on designs, messaging, or features based on real-time feedback, ultimately refining the creative strategy for better outcomes.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto contribution-social-activity__reactions-menu " data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534667104256),7181264593380392961)" data-reactions-count="0"> <a class="reactions-menu__link text-color-text contribution-social-activity__button flex items-center btn-sm btn-tertiary justify-center sm:flex-row sm:text-sm rounded-sm px-0.5 relative h-6 cursor-pointer w-full contribution-social-activity__reactions-menu " href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fwhat-do-you-your-creative-strategy-lacks-data-qnnkf&trk=article-ssr-frontend-x-article_contribution-social-activity_like-cta" target="_blank" data-tracking-control-name="article-ssr-frontend-x-article_contribution-social-activity_reactions-cta" data-parent-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534667104256),7181264593380392961)" data-tracking-will-navigate data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534667104256),7181264593380392961)" data-reactions-count="0">  <div class="like-button-default flex flex-row items-center "> <icon class="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0" data-svg-class-name="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3djuegvxjnk75fm1bl5ugf342"> </icon> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Like" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3tsxb73co15a9ze36f0y0vmng"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Celebrate" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5tec0l9hykk5gezv56e7coyow"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Celebrate</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Support" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7savup3gmhirulv2h5v8snx2x"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Support</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Love" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/f4lj1wks3jt476fe5defirzg9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Love</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Insightful" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/br7ludovnq3n7137fvqsqwljx"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Insightful</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Funny" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6ga7ypv66xprsgreohwklur3y"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Funny</span> </div> </div> </template>  </div>  </div>  </div>  </li> <li class="contribution" data-contribution-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534667104256),7181324331543646208)" data-contributor-urn="urn:li:member:118985724" data-contribution-tracking-id="IY/1iteN6FsnuvLYRmFdZw==" data-is-logged-in="false"> <div class="flex items-center justify-between"> <a href="https://pt.linkedin.com/in/vera-pereira?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQEtfS6tfB7IzQ/profile-displayphoto-shrink_400_400/B4DZS8T1zPGcAk-/0/1738326105968?e=2147483647&v=beta&t=qdUpVaFPTo75qUlY21uiMU_1avHgsCmCVnilkDfwZCM" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <figure class="top-[4px] hidden lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQEtfS6tfB7IzQ/profile-displayphoto-shrink_400_400/B4DZS8T1zPGcAk-/0/1738326105968?e=2147483647&v=beta&t=qdUpVaFPTo75qUlY21uiMU_1avHgsCmCVnilkDfwZCM" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Vera Pereira </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> Jornalista, pós-graduada em Neurociência do Consumo, co-fundadora da Revista Explore. </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" 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Additionally, while learning from each iteration is crucial, it's equally important not to lose sight of your long-term strategic objectives. Therefore, adopt an iterative approach but maintain a clear strategic vision to ensure that your actions are aligned with your overall goals.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto 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md:block">Funny</span> </div> </div> </template>  </div>  </div>  </div>  </li> </ul>  </div> </div> </div> <code id="loginUrl" style="display: none"></code> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534675435524)" data-test-id="article-segment" data-total-count="1" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 "> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7176281532909666305_7176281534675435524_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="explore-partnerships" href="#explore-partnerships" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">6</span> <span class>Explore Partnerships</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Lastly, consider forming strategic partnerships that can provide access to data and analytics resources. Partnerships with complementary businesses or platforms can offer valuable consumer insights and broaden your perspective. These collaborations can be mutually beneficial, as both parties gain access to a wider pool of data, allowing for more informed decision-making and innovative creative strategies.</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:pb-[200px] md:w-1/2"> <div class="article-segment-contributions-header-container bg-color-canvas-tint md:ml-[-12px] md:pt-6 lg:ml-0 mt-1 ">  <div class="add-your-perspective-section relative flex flex-row items-center " data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534675435524)" data-test-add-contribution> <code id="add_your_perspective_tracking_prefix" style="display: none"></code> <code id="isGuest" style="display: none"></code> <code id="showFuseErrorMessage" style="display: none"></code> <div class="mb-2"> <a 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id="max_char_limit" style="display: none"></code> <code id="i18n_contribution_post_success" style="display: none"></code> <code id="i18n_contribution_post_error" style="display: none"></code> <code id="i18n_contribution_edit_post_success" style="display: none"></code> <code id="i18n_contribution_edit_post_error" style="display: none"></code> <code id="i18n_try_refreshing_the_page" style="display: none"></code> <code id="i18n_characters" style="display: none"></code> <code id="i18n_characters_fraction" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error_suggestion" style="display: none"></code> <div class="contribution-text-area-border ease-linear duration-300 mb-2 rounded-md border-1 border-solid border-[var(--color-input-container-border)] p-2 transition-all focus-within:shadow-border hover:shadow-border active:shadow-border-active md:px-3"> <textarea class="contribution-text-area leading-normal placeholder:text-color-input-hint box-border w-full resize-none border-0 bg-color-transparent p-0 text-md leading-open tracking-wide text-color-text outline-none placeholder:text-color-text-disabled lg:text-lg" placeholder="Some ways to get started: - One time at work… - In my experience… - One thing I’ve found helpful…" rows="4" data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534675435524)" aria-errormessage="error-urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534675435524)" data-feed-control="comment_box" data-feed-action-category="EXPAND" data-feed-action-type="expandContributionBox"></textarea> <div class="contribution-action-bar flex w-full items-center pt-2"> <span class="contribution-helper-text grow text-left text-xs text-color-text-secondary lg:text-sm" role="alert"> <span class="contribution-character-count"></span> <span class="contribution-error-message hidden 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lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQEtfS6tfB7IzQ/profile-displayphoto-shrink_400_400/B4DZS8T1zPGcAk-/0/1738326105968?e=2147483647&v=beta&t=qdUpVaFPTo75qUlY21uiMU_1avHgsCmCVnilkDfwZCM" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <figure class="top-[4px] hidden lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQEtfS6tfB7IzQ/profile-displayphoto-shrink_400_400/B4DZS8T1zPGcAk-/0/1738326105968?e=2147483647&v=beta&t=qdUpVaFPTo75qUlY21uiMU_1avHgsCmCVnilkDfwZCM" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Vera Pereira </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> Jornalista, pós-graduada em Neurociência do Consumo, co-fundadora da Revista Explore. </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] 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data-tracking-control-name="comment_control_menu_report" data-feed-action-type="expandContributionReporting" data-feed-action-category="expand" data-test-id="contribution-control-menu-report"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fadvice%2F0%2Fwhat-do-you-your-creative-strategy-lacks-data-qnnkf&trk=comment-semaphore-sign-in-redirect&guestReportContentType=AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION&_f=guest-reporting" data-tracking-control-name="comment-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION" data-semaphore-content-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534675435524),7181324626881355777)" data-semaphore-author-urn="urn:li:member:118985724" data-semaphore-tracking-prefix="comment-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary mx-0.25 flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " role="menuitem">  <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/eo60762wicg7snl6mo020acft"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Report contribution</span> </a>  <template id="comment-reported-card-template"> <p class="comment-reported-card bg-color-background-container p-2 text-sm font-medium text-color-text-secondary"> Thanks for letting us know! You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">The suggestion to explore strategic partnerships is crucial for overcoming data and analytics scarcity. By establishing collaborations with companies or platforms that possess datasets complementary to yours, you can significantly enrich your understanding of the target audience and the market. When forming partnerships, it's important to clearly define terms and expectations to ensure that both parties derive mutual benefits and achieve their strategic goals.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] 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data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534675435524),7181324626881355777)" data-reactions-count="1">  <div class="like-button-default flex flex-row items-center "> <icon class="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0" data-svg-class-name="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3djuegvxjnk75fm1bl5ugf342"> </icon> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Like" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3tsxb73co15a9ze36f0y0vmng"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Celebrate" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5tec0l9hykk5gezv56e7coyow"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Celebrate</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Support" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7savup3gmhirulv2h5v8snx2x"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Support</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" 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tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 1 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div>  </div>  </li> </ul>  </div> </div> </div> <code id="loginUrl" style="display: none"></code> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7176281532909666305,7176281534683877378)" data-test-id="article-segment" data-total-count="1" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 "> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7176281532909666305_7176281534683877378_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="here’s-what-else-to-consider" href="#here’s-what-else-to-consider" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">7</span> <span class>Here’s what else to consider</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>This is a 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class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Stephanie Malone </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> Experienced VP of Marketing | Chief Creative Officer | Creative Strategist | Brand Management </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" 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You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">Use project management tools that allow for easy iteration and tracking of changes. For creative fields that deal with digital assets, use version control systems to track changes and revert to earlier versions if needed. Create physical or digital idea boards to capture and visually organize ideas throughout the creative process. Look for common themes, surprising insights, and potential solutions. Most importantly, don’t be afraid to challenge assumptions.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto contribution-social-activity__reactions-menu " 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