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un'epoca di emergenze continue. Il Covid, le alluvioni, i terremoti, i tornado e i blackout. Gli ultimi anni ci hanno messo di fronte alla fragilità del nostro vivere quotidiano, non stupisce che sempre più persone cerchino di prepararsi al peggio. Tra loro ci sono i prepper, il cui nome deriva da \"to be prepared\", essere preparati. I prepper sono convinti che una catastrofe - naturale, economica o sociale - sia imminente. Per questo si preparano metodicamente: accumulano scorte di acqua e cibo, costruiscono rifugi, imparano le tecniche di sopravvivenza. La cultura prepper, un tempo relegata ai margini della società, ha trovato una nuova dimensione: quella digitale. Mentre scorro i “per te” di TikTok mi appare un giovane che sta caricando delle cose sulla sua auto. Continuo a guardare, sono scorte di cibo e utensili ma c’è anche una radio e altri oggetti. Non è l'inizio di un film distopico ma uno dei tanti video raccolti dall'hashtag #prepper che conta quasi 80.000 post e milioni di visualizzazioni. Tramite l’hashtag scopro reel su rifugi antiatomici fai-da-te, consigli su dove comprare i filtri per l’acqua e le batterie solari, tutorial su come preparare lo zaino perfetto per sé e per i propri animali domestici, guide per trasformare la propria auto in un veicolo da fuga perfetto.Ma cosa spinge migliaia di persone, soprattutto giovani, a interessarsi alla sopravvivenza estrema? In un'epoca caratterizzata da crescenti incertezze economiche, sanitarie e ambientali, molti trovano conforto nell'idea di acquisire competenze per far fronte a potenziali scenari catastrofici. \"Il modo migliore per prepararsi al collasso è iniziare a rinunciare alle proprie comodità ora\", affermano spesso i prepper nei loro video. Sono convinti che abituandosi gradualmente a fare a meno dei comfort e delle tecnologie moderne possano sviluppare una maggiore adattabilità per poter sopravvivere in un ipotetico mondo post-collasso. Netflix ha colto questa tendenza producendo Alone, un reality show inedito in Italia dove i concorrenti affrontano condizioni di sopravvivenza estreme. 10 persone vengono portate in luoghi isolati nella natura selvaggia, a chilometri di distanza l'una dall'altra ma gran parte di ciò che dovrebbero apprendere, come imparare a scuoiare un topo muschiato o affumicare una trota, rappresenta una versione spesso riduttiva e inadeguata delle reali competenze necessarie per la sopravvivenza, perché non bastano le strategie primitive per farcela quando si è veramente soli e a telecamere spente.Anche altri numeri raccontano l'espansione del fenomeno: il mercato globale degli strumenti di sopravvivenza toccherà i 2,46 miliardi di dollari entro il 2030, con una crescita annua del 7%. Non più solo zaini tattici e razioni liofilizzate ma un intero ecosistema di prodotti che promettono sicurezza in un mondo percepito come sempre più instabile. Preppi ha colto subito questo andamento di mercato. L’azienda californiana del settore “outdoor gear”, cioè che vende equipaggiamento per attività all'aria aperta, ha registrato un aumento delle vendite del 29% nel 2023. I loro prodotti, dalle radio a manovella ai filtri per l'acqua, vengono promossi sui social come accessori indispensabili, creando un ponte inquietante tra consumismo e paura del futuro. Preppi offre kit di sopravvivenza, per pochi o molti giorni, come ad esempio l’Handmaid’s tale promosso sui social in collaborazione con Hulu, la piattaforma di streaming della serie, che oltre al kit medico, contiene una torcia, una coperta termica, un respiratore con filtro aria e carte da gioco. Questa strategia di marketing si rivela particolarmente efficace con la Generazione Z, che trova nei social media uno spazio per elaborare collettivamente le proprie paure, maturate crescendo tra crisi climatica e pandemia. I loro contenuti mescolano pragmatismo e ironia, bilanciando la consapevolezza delle minacce globali con il desiderio di mantenere il controllo. Non è un caso che aziende come Preppi abbiano scelto proprio i social come principale piattaforma di promozione, intercettando e alimentando questo peculiare mix di prepper culture e lifestyle contemporaneo.Il fenomeno dei prepper su TikTok assume forme diverse in base al contesto culturale, anche se la maggior parte dei video sono in lingua inglese e prodotti negli Stati Uniti. Tra i video più popolari troviamo guide all'organizzazione del \"catastrophe closet\", l'armadio delle emergenze dove stoccare acqua e beni di prima necessità, tutorial su come preparare uno zaino d'emergenza, consigli su quali scorte preferire. I creator mixano l'ansia per il futuro con un approccio quasi lifestyle alla preparazione: mostrano come sistemare le provviste con la stessa cura con cui altri influencer organizzano il guardaroba. Contenuti che trasformano la preparazione all'apocalisse in qualcosa di gestibile, ordinato, quasi rassicurante. Il momento migliore per iniziare era ieri recitano molti di questi video, rimarcando il senso di urgenza che pervade la comunità. Un messaggio che, tradotto in decine di lingue e filtrato attraverso culture diverse, resta sostanzialmente lo stesso: prepararsi al peggio è diventata una priorità globale. In Giappone, dove la preparazione a terremoti e tsunami è parte integrante della cultura, i content creator reinterpretano la tradizionale pratica del bosai (prevenzione dei disastri) attraverso l'estetica minimalista dei social media. I loro video di \"what's in my emergency bag\" presentano kit di sopravvivenza compatti in eleganti pochette, trasformando una necessità pratica in un accessorio di design, senza perderne la funzionalità essenziale. In Corea del Sud, dove la preparazione alle emergenze è radicata nella memoria delle crisi passate, è emersa una nuova generazione di prepper urbani. A differenza dei loro predecessori, che accumulavano riso e ramen per timore di una guerra, i giovani coreani approcciano la preparazione alle emergenze in chiave moderna e tecnologica, integrando gadget di sopravvivenza high-tech nella loro vita quotidiana. Questo fenomeno si riflette sui social media, dove i content creator mescolano consigli pratici con un'estetica digital-minimalista tipica della cultura coreana contemporanea. In Australia, la preparazione alle emergenze si muove tra bushcraft - l'arte tradizionale di vivere nella natura selvaggia tramandata dalle popolazioni indigene - e moderne tecniche di sopravvivenza, riflettendo le specifiche sfide del territorio. I rivenditori specializzati offrono un mix significativo: dall'attrezzatura per affrontare bushfire (incendi boschivi), cicloni e alluvioni, fino a sistemi di difesa CBRN (Chimici, Biologici, Radiologici e Nucleari). Questo approccio ibrido si manifesta anche nella presenza di sezioni dedicate ai Heritage Heirloom Seeds (semi tradizionali) e ai sistemi di generazione di energia solare, rivelando un'attenzione crescente verso l'autosufficienza a lungo termine che va oltre la semplice preparazione alle emergenze. Il fenomeno prepper si sta diffondendo anche in Italia, come testimonia l'hashtag prepper ita. I creator spaziano dalle tecniche base di sopravvivenza outdoor ai kit di emergenza, dall'accensione del fuoco ai pasti liofilizzati di derivazione militare, adattando il movimento alla realtà italiana. Account come @survivalprepperbr mostrano come la cultura prepping venga interpretata nelle economie emergenti come il Brasile. I video, che alternano portoghese e inglese, si concentrano su scenari concreti di sopravvivenza urbana e rurale, adattando i principi del prepping alla realtà locale. Qui i tutorial spaziano dalle tecniche base di sopravvivenza alla gestione pratica delle emergenze quotidiane, riflettendo un contesto dove prepararsi non è un trend ma una necessità più immediata. Il prepping digitale del 2024 racconta una società globale che sta ridefinendo il proprio rapporto con l'incertezza. Non più una subcultura isolata, ma un fenomeno mainstream che attraverso i social riflette e plasma il modo in cui diverse culture immaginano - e temono - il futuro. Forse, più che prepararci davvero alla fine del mondo, stiamo cercando di esorcizzare le nostre paure più profonde. Come se catalogare equipaggiamenti di sopravvivenza e condividere guide all'apocalisse potesse darci l'illusione di controllo su un futuro che ci appare sempre più minaccioso. Ma in fondo, non è proprio questo il potere dei social media? Trasformare anche la fine del mondo in un contenuto gestibile, commentabile, condivisibile con un tap. 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48rem){.css-ovd4yx{width:2.3125rem;height:3rem;margin-right:.25rem;}}.css-157wciq{width:100%;height:100%;object-fit:cover;cursor:pointer;}.css-g939jb{width:100%;height:100%;object-fit:cover;cursor:pointer;}.css-138kbxz{position:relative;padding-left:0rem;padding-right:0rem;font-family:Charter,Charter-roboto,Charter-local,Georgia,Times,Serif;font-size:1.1875rem;line-height:1.6;}@media(min-width: 48rem){.css-138kbxz{padding-left:3.5rem;padding-right:3.5rem;}}@media(min-width: 48rem) and (max-width: 61.25rem){.css-138kbxz{max-width:45.25rem;margin-left:auto;margin-right:auto;}}@media(min-width: 61.25rem){.css-138kbxz{padding-left:0rem;padding-right:0rem;}}@media(min-width: 73.75rem) and (max-width: 100rem){.css-138kbxz{padding-left:0rem;padding-right:0rem;}}@media(min-width: 90rem){.css-138kbxz{padding-left:0rem;padding-right:0rem;}}.css-138kbxz:after{clear:both;content:" ";display:block;font-size:0.7rem;line-height:1.5rem;height:0rem;visibility:hidden;}.css-138kbxz 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.625rem);}.css-c4s2gi{padding:0rem;margin:0rem;list-style:none;}.css-gb9mdg{padding-top:1.25rem;font-family:Apercu,Apercu-roboto,Apercu-local,Helvetica,Arial,sans-serif;font-size:1rem;line-height:1.4;}.css-gb9mdg a{-webkit-text-decoration:none;text-decoration:none;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;}.css-gb9mdg a:hover{color:#d10938;}.css-1bn7a5e{-webkit-text-decoration:none;text-decoration:none;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:flex-start;justify-content:flex-start;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}.css-1l0uuk1{margin-right:0.625rem;height:auto;}.css-bnk019{overflow:hidden;max-width:75rem;margin:0.9375rem 0.938rem 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64rem){.css-djmcqg:not(:first-of-type){grid-row-gap:0rem;padding-top:0;}}@media(min-width: 48rem){.css-djmcqg:not(:first-of-type){grid-row-gap:0.625rem;padding-top:0;}}.css-sai2wy{position:relative;grid-area:header;contain:layout;margin-bottom:0.625rem;text-align:center;}.css-1lx5ip5{margin:0rem;color:#000000;font-family:Radiant W01,Radiant W01-roboto,Radiant W01-local,Helvetica,'Arial Narrow',sans-serif;font-size:4.90158rem;line-height:1.3;font-weight:normal;}@media(min-width: 64rem){.css-1lx5ip5{font-size:7.35237rem;line-height:1.3;}}.css-1lx5ip5 a,.css-1lx5ip5 span{overflow:hidden;background-color:#ffffff;color:#000;background-image:linear-gradient(to bottom, rgba(255, 255, 255, 0) 50%, #fff 0);-webkit-background-position:0 calc(43% + 0.44em - 0.6rem);background-position:0 calc(43% + 0.44em - 0.6rem);background-repeat:repeat-x;-webkit-background-size:1rem;background-size:1rem;padding:0 0.625rem;}.css-1lx5ip5 a{color:link-block-header;-webkit-text-decoration:none;text-decoration:none;-webkit-transition:color 0.3s ease-in-out;transition:color 0.3s ease-in-out;z-index:0;}.css-1lx5ip5 a:hover{color:#d10938;}.css-1lx5ip5 span:before{z-index:-2000000;}.css-yv0abx:before{background-color:#000000;color:#fff;border:0 solid transparent;bottom:31%;content:'';height:0.5rem;left:0;position:absolute;width:50%;z-index:-1;}.css-1wv34h3:after{background-color:#000000;color:#fff;border:0 solid transparent;bottom:31%;content:'';height:0.5rem;position:absolute;right:0;width:50%;z-index:-1;}.css-mn2ao7{contain:layout;display:grid;grid-area:content;grid-gap:1rem;grid-template-columns:repeat(2, 1fr);}@media(min-width: 48rem){.css-mn2ao7{grid-gap:1.8rem;grid-template-columns:repeat(2, 1fr);}}.css-17xqvef{-webkit-text-decoration:none;text-decoration:none;background-color:none;padding:0rem;}.css-17xqvef h2 span{-webkit-transition:color 0.3s ease-in-out;transition:color 0.3s ease-in-out;}.css-17xqvef h2 span:hover{color:#d10938;}.css-1q130l2{background-color:none;padding:0rem;-webkit-text-decoration:none;text-decoration:none;background-color:none;padding:0rem;}.css-1q130l2 h2 span{-webkit-transition:color 0.3s ease-in-out;transition:color 0.3s ease-in-out;}.css-1q130l2 h2 span:hover{color:#d10938;}.css-ftsoqv{display:block;margin-bottom:0.625rem;}.css-ftsoqv img{vertical-align:top;}.css-1dc3fjj{background-color:bg-block-content-four-across;}.css-1xbm9fh{font-family:Radiant,Radiant-roboto,Radiant-local,Helvetica,sans-serif;margin-top:0;margin-bottom:0;font-weight:normal;}@media(max-width: 48rem){.css-1xbm9fh{font-size:1.3125rem;line-height:1.2;}}@media(min-width: 48rem){.css-1xbm9fh{font-size:1.3125rem;line-height:1.2;}}@media(min-width: 73.75rem){.css-1xbm9fh{font-size:1.375rem;line-height:1.2;}}.css-1fzy6rw{-webkit-text-decoration:none;text-decoration:none;display:block;margin-top:0;margin-bottom:0;font-family:Radiant,Radiant-roboto,Radiant-local,Helvetica,sans-serif;font-weight:normal;word-break:break-word;}@media(max-width: 48rem){.css-1fzy6rw{font-size:1.3125rem;line-height:1.2;}}@media(min-width: 48rem){.css-1fzy6rw{font-size:1.3125rem;line-height:1.2;}}@media(min-width: 73.75rem){.css-1fzy6rw{font-size:1.375rem;line-height:1.2;}}@media (any-hover: hover){.css-1fzy6rw{-webkit-transition:color 0.3s ease-in-out;transition:color 0.3s ease-in-out;}.css-1fzy6rw:hover{color:link-hover;}}.css-fgro8k{-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;text-align:center;width:calc(100% + (0.938rem * 2));margin-top:1.25rem;margin-bottom:0.875rem;margin-left:-0.938rem;min-height:523px;}@media(max-width: 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aria-hidden="true" data-theme-key="title-design-element-after" class="css-0 eagam8p1"></span></h1><div class="css-44lqqd e1f1sunr6"><p>L'arte di prepararsi al peggio sui social trasforma antiche paure in contenuti virali e prodotti da consumare.</p></div><div class="css-c4ly8h e1f1sunr5"><address class="css-1et7npk e1v8cotw2"><span data-theme-key="by-line-name" class="css-1dzpksm e1v8cotw1"><span>Di <a data-theme-key="base-link" href="/author/432566/lucia-antista/" class="css-1ofl62i e1c1bym14">Lucia Antista</a></span></span><time class="css-w0ebia e1f1sunr4">Pubblicato: 08/11/2024</time></address></div><div class="no-print css-wkpw2c e1f1sunr11"><div data-journey-blur="true" class="content-header-actions css-18jz25a e1f1sunr10"></div></div></div></div></section></header><div data-journey-hide="true" class="css-k008qs et2g3wt0"><div class="standard-container content-container article-container css-1q1kaac et2g3wt3"><div class="content-lead css-1f8o566 et2g3wt5"><div class="__resp-container css-1ui7hop e6inl0f0"><div data-position="3" data-dock="true" data-disable-ads="false" data-sticky="true" data-muted="true" data-journey-blur="true" class="video-player css-guxj2g e1hzgkwu0"><div class="video-player-wrapper"><video playsinline></video></div><div class="css-1d3dqod e7hrar04"><button data-theme-key="video-play-icon-button" aria-label="Play Video" class="css-19szzr8 e7hrar00"><img data-dynamic-svg="true" src="/_assets/design-tokens/fre/static/icons/play.db7c035.svg?primary=%2523ffffff" loading="lazy" data-testid="dynamic-svg-base" height="24" width="24" alt="Play Icon" role="img" title="Play" class="css-ovd4yx e7hrar01"/></button><img alt="preview for Jane Birkin, un'icona fashion" title="Video player poster image" fetchpriority="high" width="2000" height="1000" decoding="async" data-nimg="1" style="color:transparent;width:100%;height:auto;" sizes="100vw" srcset="https://hips.hearstapps.com/vidthumb/deff4909-2928-4ad4-8bed-8e9022b00c57/thumb_1920x1080_00001_1730725672_60628.jpg?crop=1xw:1xh;center,top&resize=640:* 640w, https://hips.hearstapps.com/vidthumb/deff4909-2928-4ad4-8bed-8e9022b00c57/thumb_1920x1080_00001_1730725672_60628.jpg?crop=1xw:1xh;center,top&resize=980:* 980w, https://hips.hearstapps.com/vidthumb/deff4909-2928-4ad4-8bed-8e9022b00c57/thumb_1920x1080_00001_1730725672_60628.jpg?crop=1xw:1xh;center,top&resize=1200:* 1120w" src="https://hips.hearstapps.com/vidthumb/deff4909-2928-4ad4-8bed-8e9022b00c57/thumb_1920x1080_00001_1730725672_60628.jpg?crop=1xw:1xh;center,top&resize=1200:*" class="e7hrar03 css-g939jb e1g79fud0"/></div></div></div></div><div data-journey-body="standard-article" class="article-body-content article-body standard-body-content css-138kbxz et2g3wt6"><p data-journey-content="true" data-node-id="0" class="css-auya5i emevuu60">È una sensazione diffusa, quella di vivere in un'epoca di emergenze continue. Il Covid, le alluvioni, i terremoti, i tornado e i blackout. Gli ultimi anni ci hanno messo di fronte alla fragilità del nostro vivere quotidiano, non stupisce che sempre più persone cerchino di <strong><a href="https://www.marieclaire.it/attualita/news-appuntamenti/a62796543/elezioni-americane-vincitore/" target="_blank" data-vars-ga-outbound-link="https://www.marieclaire.it/attualita/news-appuntamenti/a62796543/elezioni-americane-vincitore/" data-vars-ga-ux-element="Hyperlink" data-vars-ga-call-to-action="prepararsi al peggio" class="body-link css-1ofl62i emevuu60">prepararsi al peggio</a></strong>. Tra loro ci sono i <strong><em>prepper</em></strong>, il cui nome deriva da "to be prepared", essere preparati. I prepper sono convinti che una <strong>catastrofe</strong> - naturale, economica o sociale - sia imminente. Per questo si preparano metodicamente: accumulano scorte di acqua e cibo, costruiscono rifugi, imparano le tecniche di sopravvivenza. La<strong> cultura prepper</strong>, un tempo relegata ai margini della società, ha trovato una nuova dimensione: quella digitale. Mentre scorro i “per te” di TikTok mi appare un giovane che sta caricando delle cose sulla sua auto. Continuo a guardare, sono scorte di cibo e utensili ma c’è anche una radio e altri oggetti. Non è l'inizio di un film distopico ma uno dei tanti video raccolti dall'<strong>hashtag #prepper </strong>che conta quasi 80.000 post e milioni di visualizzazioni. Tramite l’hashtag scopro reel su rifugi antiatomici fai-da-te, consigli su dove comprare i filtri per l’acqua e le batterie solari, tutorial su come preparare lo zaino perfetto per sé e per i propri animali domestici, guide per trasformare la propria auto in un veicolo da fuga perfetto.</p><section data-embed="editorial-link" data-lazy-id="P0-5" data-node-id="1" class="embed"><aside class="css-asd1t6 e94w1mj9"><h6 class="css-10hj7bo e94w1mj7"><span aria-hidden="true" data-theme-key="title-design-element-before" class="css-0 eagam8p0"></span><span class="css-8lle59 e94w1mj5">Related Story</span><span aria-hidden="true" data-theme-key="title-design-element-after" class="css-0 eagam8p1"></span></h6><ul class="css-c4s2gi e94w1mj8"><li class="css-gb9mdg e94w1mj6"><a data-theme-key="base-link" href="/lifestyle/coolmix/a62747263/donne-sesso-libro-gillian-anderson/" data-vars-ga-call-to-action="È cambiato qualcosa nell’immaginario erotico?" data-vars-ga-ux-element="Editorial Links" data-vars-ga-outbound-link="https://www.marieclaire.it/lifestyle/coolmix/a62747263/donne-sesso-libro-gillian-anderson/" class="css-1bn7a5e e1c1bym14"><span aria-hidden="true" data-theme-key="title-design-element-before" class="css-0 eagam8p0"></span><img src="https://hips.hearstapps.com/hmg-prod/images/kris-tian-xpkmcjln8hu-unsplash-6720cf3ea9623.jpg?crop=1.00xw:0.432xh;0,0.503xh&resize=300:*" alt title="È cambiato qualcosa nell’immaginario erotico?" width="120" height="100%" decoding="async" loading="lazy" class="css-1l0uuk1 e94w1mj4"/><span class="css-8lle59 e94w1mj5">È cambiato qualcosa nell’immaginario erotico?</span><span aria-hidden="true" data-theme-key="title-design-element-after" class="css-0 eagam8p1"></span></a></li></ul></aside></section><p data-journey-content="true" data-node-id="2" class="css-auya5i emevuu60"><strong>Ma cosa spinge migliaia di persone, soprattutto giovani, a interessarsi alla sopravvivenza estrema?</strong> In un'epoca caratterizzata da<strong> crescenti incertezze economiche, sanitarie e ambientali</strong>, molti trovano conforto nell'idea di acquisire competenze per far fronte a potenziali scenari catastrofici. "Il modo migliore per prepararsi al collasso è iniziare a rinunciare alle proprie comodità ora", affermano spesso i prepper nei loro video. Sono convinti che abituandosi gradualmente a fare a meno dei comfort e delle tecnologie moderne possano<strong> sviluppare una maggiore adattabilità</strong> per poter sopravvivere in un ipotetico mondo post-collasso. Netflix ha colto questa tendenza producendo <em><strong>Alone</strong></em>, un reality show inedito in Italia dove i concorrenti affrontano condizioni di sopravvivenza estreme. 10 persone vengono portate in luoghi isolati nella natura selvaggia, a chilometri di distanza l'una dall'altra ma gran parte di ciò che dovrebbero apprendere, come imparare a scuoiare un topo muschiato o affumicare una trota, rappresenta una versione spesso riduttiva e inadeguata delle reali competenze necessarie per la sopravvivenza, perché non bastano le strategie primitive per farcela quando si è veramente soli e a telecamere spente.</p><section data-embed="editorial-link" data-lazy-id="P0-6" data-node-id="3" class="embed"><aside class="css-asd1t6 e94w1mj9"><h6 class="css-10hj7bo e94w1mj7"><span aria-hidden="true" data-theme-key="title-design-element-before" class="css-0 eagam8p0"></span><span class="css-8lle59 e94w1mj5">Related Story</span><span aria-hidden="true" data-theme-key="title-design-element-after" class="css-0 eagam8p1"></span></h6><ul class="css-c4s2gi e94w1mj8"><li class="css-gb9mdg e94w1mj6"><a data-theme-key="base-link" href="/attualita/news-appuntamenti/a62817366/nuovo-presidente-degli-stati-uniti/" data-vars-ga-call-to-action="È successo" data-vars-ga-ux-element="Editorial Links" data-vars-ga-outbound-link="https://www.marieclaire.it/attualita/news-appuntamenti/a62817366/nuovo-presidente-degli-stati-uniti/" class="css-1bn7a5e e1c1bym14"><span aria-hidden="true" data-theme-key="title-design-element-before" class="css-0 eagam8p0"></span><img src="https://hips.hearstapps.com/hmg-prod/images/gettyimages-1250784026-642d239e066cc.jpg?crop=1.00xw:0.753xh;0,0.187xh&resize=300:*" alt title="È successo" width="120" height="100%" decoding="async" loading="lazy" class="css-1l0uuk1 e94w1mj4"/><span class="css-8lle59 e94w1mj5">È successo</span><span aria-hidden="true" data-theme-key="title-design-element-after" class="css-0 eagam8p1"></span></a></li></ul></aside></section><p data-journey-content="true" data-node-id="4" class="css-auya5i emevuu60">Anche altri numeri raccontano l'espansione del fenomeno: <strong>il mercato globale degli strumenti di sopravvivenza toccherà i 2,46 miliardi di dollari entro il 2030, con una crescita annua del 7%</strong>. Non più solo zaini tattici e razioni liofilizzate ma un intero ecosistema di prodotti che promettono sicurezza in un mondo percepito come sempre più instabile. Preppi ha colto subito questo andamento di mercato. L’azienda californiana del settore “outdoor gear”, cioè che vende equipaggiamento per attività all'aria aperta, ha registrato un aumento delle vendite del 29% nel 2023. I loro prodotti, dalle radio a manovella ai filtri per l'acqua, vengono promossi sui social come accessori indispensabili, creando un ponte inquietante tra consumismo e paura del futuro. Preppi offre kit di sopravvivenza, per pochi o molti giorni, come ad esempio l’<em>Handmaid’s tale </em>promosso sui social in collaborazione con Hulu, la piattaforma di streaming della serie, che oltre al kit medico, contiene una torcia, una coperta termica, un respiratore con filtro aria e carte da gioco. Questa strategia di marketing si rivela particolarmente efficace con la Generazione Z, che trova nei social media uno spazio per elaborare collettivamente le proprie paure, maturate crescendo tra crisi climatica e pandemia. I loro contenuti mescolano pragmatismo e ironia, bilanciando la consapevolezza delle minacce globali con il desiderio di mantenere il controllo. Non è un caso che aziende come Preppi abbiano scelto proprio i social come principale piattaforma di promozione, intercettando e alimentando questo peculiare mix di prepper culture e lifestyle contemporaneo.</p><section data-embed="watch-next" data-lazy-id="P0-7" data-node-id="5" class="embed"></section><section data-embed="editorial-link" data-lazy-id="P0-8" data-node-id="6" class="embed"><aside class="css-asd1t6 e94w1mj9"><h6 class="css-10hj7bo e94w1mj7"><span aria-hidden="true" data-theme-key="title-design-element-before" class="css-0 eagam8p0"></span><span class="css-8lle59 e94w1mj5">Related Story</span><span aria-hidden="true" data-theme-key="title-design-element-after" class="css-0 eagam8p1"></span></h6><ul class="css-c4s2gi e94w1mj8"><li class="css-gb9mdg e94w1mj6"><a data-theme-key="base-link" href="/lifestyle/coolmix/a62667951/ciaomondo-festival-piangere/" data-vars-ga-call-to-action="Sono andato a un festival per piangere" data-vars-ga-ux-element="Editorial Links" data-vars-ga-outbound-link="https://www.marieclaire.it/lifestyle/coolmix/a62667951/ciaomondo-festival-piangere/" class="css-1bn7a5e e1c1bym14"><span aria-hidden="true" data-theme-key="title-design-element-before" class="css-0 eagam8p0"></span><img src="https://hips.hearstapps.com/hmg-prod/images/roman-suslov-a4kvb65bkxu-unsplash-67164f96d23a9.jpg?crop=1xw:0.7639419404125286xh;center,top&resize=300:*" alt title="Sono andato a un festival per piangere" width="120" height="100%" decoding="async" loading="lazy" class="css-1l0uuk1 e94w1mj4"/><span class="css-8lle59 e94w1mj5">Sono andato a un festival per piangere</span><span aria-hidden="true" data-theme-key="title-design-element-after" class="css-0 eagam8p1"></span></a></li></ul></aside></section><p data-journey-content="true" data-node-id="7" class="css-auya5i emevuu60">Il <strong>fenomeno dei prepper su TikTok </strong>assume forme diverse in base al contesto culturale, anche se la maggior parte dei video sono in lingua inglese e prodotti negli Stati Uniti. Tra i video più popolari troviamo guide all'organizzazione del "catastrophe closet", l'armadio delle emergenze dove stoccare acqua e beni di prima necessità, tutorial su come preparare uno zaino d'emergenza, consigli su quali scorte preferire<strong>. I creator mixano l'ansia per il futuro con un approccio quasi lifestyle alla preparazione</strong>: mostrano come sistemare le provviste con la stessa cura con cui altri influencer organizzano il guardaroba. Contenuti che trasformano la preparazione all'apocalisse in qualcosa di gestibile, ordinato, quasi rassicurante. <em>Il momento migliore per iniziare era ieri</em> recitano molti di questi video, rimarcando il senso di urgenza che pervade la comunità. Un messaggio che, tradotto in decine di lingue e filtrato attraverso culture diverse, resta sostanzialmente lo stesso: <strong>prepararsi al peggio è diventata una priorità globale</strong>. In Giappone, dove la preparazione a terremoti e tsunami è parte integrante della cultura, i content creator reinterpretano la tradizionale <strong>pratica del <em>bosai</em> (prevenzione dei disastri) </strong>attraverso l'estetica minimalista dei social media. I loro <strong>video di "what's in my emergency bag"</strong> presentano kit di sopravvivenza compatti in eleganti pochette, trasformando una necessità pratica in un accessorio di design, senza perderne la funzionalità essenziale. In Corea del Sud, dove la preparazione alle emergenze è radicata nella memoria delle crisi passate, è emersa una nuova generazione di <strong><em>prepper urbani</em></strong>. A differenza dei loro predecessori, che accumulavano riso e ramen per timore di una guerra, i giovani coreani approcciano la preparazione alle emergenze in chiave moderna e tecnologica, integrando gadget di sopravvivenza high-tech nella loro vita quotidiana. Questo fenomeno si riflette sui social media, dove i content creator mescolano consigli pratici con un'estetica digital-minimalista tipica della cultura coreana contemporanea. In Australia, la preparazione alle emergenze si muove tra <em><strong>bushcraft</strong></em> <strong>- l'arte tradizionale di vivere nella natura selvaggia tramandata dalle popolazioni indigene</strong> - e moderne tecniche di sopravvivenza, riflettendo le specifiche sfide del territorio. I rivenditori specializzati offrono un mix significativo: dall'attrezzatura per affrontare <em>bushfire</em> (incendi boschivi), cicloni e alluvioni, fino a sistemi di difesa CBRN (Chimici, Biologici, Radiologici e Nucleari). Questo approccio ibrido si manifesta anche nella presenza di sezioni dedicate ai <em>Heritage Heirloom Seeds </em>(semi tradizionali) e ai sistemi di generazione di energia solare, rivelando un'attenzione crescente verso l'autosufficienza a lungo termine che va oltre la semplice preparazione alle emergenze. Il <strong>fenomeno prepper</strong> si sta diffondendo anche in Italia, come testimonia l'hashtag <strong><em>prepper ita</em></strong>. I creator spaziano dalle tecniche base di sopravvivenza outdoor ai kit di emergenza, dall'accensione del fuoco ai pasti liofilizzati di derivazione militare, adattando il movimento alla realtà italiana. Account come<strong> @survivalprepperbr </strong>mostrano come la cultura prepping venga interpretata nelle economie emergenti come il Brasile. I video, che alternano portoghese e inglese, si concentrano su scenari concreti di sopravvivenza urbana e rurale, adattando i principi del prepping alla realtà locale. Qui i tutorial spaziano dalle tecniche base di sopravvivenza alla gestione pratica delle emergenze quotidiane, riflettendo un contesto dove prepararsi non è un trend ma una necessità più immediata. Il<strong> prepping digitale del 2024</strong> racconta una società globale che sta ridefinendo il proprio rapporto con l'incertezza. Non più una subcultura isolata, ma un fenomeno mainstream che attraverso i social riflette e plasma il modo in cui diverse culture immaginano - e temono - il futuro. Forse, più che prepararci davvero alla fine del mondo, stiamo cercando di esorcizzare le nostre paure più profonde. Come se catalogare equipaggiamenti di sopravvivenza e condividere guide all'apocalisse potesse darci l'illusione di controllo su un futuro che ci appare sempre più minaccioso. Ma in fondo, non è proprio questo il potere dei social media? 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attends the 75th sanremo music festival 2025 at teatro ariston on february 15, 2025 in sanremo, italy photo by daniele venturellidaniele venturelligetty images" title="75th Sanremo Music Festival 2025 - Winners" width="100%" height="auto" decoding="async" loading="lazy"/></div><div data-theme-key="custom-item-content" class="css-1dc3fjj ee4ms350"><p data-theme-key="custom-item-title" class="css-1xbm9fh e10ip9lg6"><span aria-hidden="true" data-theme-key="title-design-element-before" class="css-0 eagam8p0"></span><span data-theme-key="custom-item-title-text" class="css-1fzy6rw e10ip9lg5">Il trucco per vincere il Festival di Sanremo</span><span aria-hidden="true" data-theme-key="title-design-element-after" class="css-0 eagam8p1"></span></p></div></a><a data-theme-key="custom-item" label data-vars-cta="4 Across Block 1" data-vars-ga-position="2" data-vars-ga-call-to-action="La signora dell'Ariston" 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Il Covid, le alluvioni, i terremoti, i tornado e i blackout. Gli ultimi anni ci hanno messo di fronte alla fragilità del nostro vivere quotidiano, non stupisce che sempre più persone cerchino di ","type":"text"},{"children":[{"children":[{"data":"prepararsi al peggio","type":"text"}],"name":"a","attribs":{"href":"https://www.marieclaire.it/attualita/news-appuntamenti/a62796543/elezioni-americane-vincitore/","target":"_blank","data-vars-ga-outbound-link":"https://www.marieclaire.it/attualita/news-appuntamenti/a62796543/elezioni-americane-vincitore/","data-vars-ga-ux-element":"Hyperlink","data-vars-ga-call-to-action":"prepararsi al peggio","class":"body-link"},"type":"tag","response":{}}],"name":"strong","attribs":{},"type":"tag"},{"data":". Tra loro ci sono i ","type":"text"},{"children":[{"children":[{"data":"prepper","type":"text"}],"name":"em","attribs":{},"type":"tag"}],"name":"strong","attribs":{},"type":"tag"},{"data":", il cui nome deriva da \"to be prepared\", essere preparati. I prepper sono convinti che una ","type":"text"},{"children":[{"data":"catastrofe","type":"text"}],"name":"strong","attribs":{},"type":"tag"},{"data":" - naturale, economica o sociale - sia imminente. Per questo si preparano metodicamente: accumulano scorte di acqua e cibo, costruiscono rifugi, imparano le tecniche di sopravvivenza. La","type":"text"},{"children":[{"data":" cultura prepper","type":"text"}],"name":"strong","attribs":{},"type":"tag"},{"data":", un tempo relegata ai margini della società, ha trovato una nuova dimensione: quella digitale. Mentre scorro i “per te” di TikTok mi appare un giovane che sta caricando delle cose sulla sua auto. Continuo a guardare, sono scorte di cibo e utensili ma c’è anche una radio e altri oggetti. Non è l'inizio di un film distopico ma uno dei tanti video raccolti dall'","type":"text"},{"children":[{"data":"hashtag #prepper ","type":"text"}],"name":"strong","attribs":{},"type":"tag"},{"data":"che conta quasi 80.000 post e milioni di visualizzazioni. Tramite l’hashtag scopro reel su rifugi antiatomici fai-da-te, consigli su dove comprare i filtri per l’acqua e le batterie solari, tutorial su come preparare lo zaino perfetto per sé e per i propri animali domestici, guide per trasformare la propria auto in un veicolo da fuga perfetto.","type":"text"}],"name":"p","attribs":{"data-journey-content":true},"type":"tag"},{"children":[],"name":"editoriallinks","attribs":{"id":"2dca40d4-921e-4079-b17e-db1b42ccfafa","align":"center"},"type":"tag","response":{"bonsaiLinkset":{"title":"Related Story","metadata":{},"links":[{"title":"È cambiato qualcosa nell’immaginario erotico?","content":{"id":"0f37b697-c800-4de2-9e38-45021c75e16c","title":"È cambiato qualcosa nell’immaginario erotico delle donne?","slug":"donne-sesso-libro-gillian-anderson","section":{"slug":"lifestyle"},"subsection":{"slug":"coolmix"},"display_id":62747263,"display_type":{"title":"Standard Article"},"media":[{"role":2},{"image_id":"23348050-a9b4-491d-98a3-f6c5afb8517a","id":"23348050-a9b4-491d-98a3-f6c5afb8517a","hips_url":"https://hips.hearstapps.com/hmg-prod/images/kris-tian-xpkmcjln8hu-unsplash-6720cf3ea9623.jpg","hips_prefix":"hmg-prod","role":12,"pathname":"/images/kris-tian-xpkmcjln8hu-unsplash-6720cf3ea9623.jpg","media_type":"image","metadata":{"crops":{"1x1":"1.00xw:0.862xh;0,0.138xh","2x1":"1.00xw:0.432xh;0,0.503xh","3x1":"1xw:0.2867838541666667xh;center,top","4x3":"1xw:0.645263671875xh;center,top","4x6":"0.7748770336738554xw:1xh;center,top","5x1":"1xw:0.1720703125xh;center,top","6x4":"1xw:0.5735677083333334xh;center,top","8x1":"1xw:0.1075439453125xh;center,top","10x2":"1xw:0.1720703125xh;center,top","10x3":"1xw:0.25810546875xh;center,top","10x5":"1xw:0.43017578125xh;center,top","16x9":"1xw:0.48394775390625xh;center,top","8x10":"0.9298524404086266xw:1xh;center,top","9x16":"0.6538024971623155xw:1xh;center,top","18x11":"1xw:0.5257703993055556xh;center,top"},"legacy_crops":{}},"image_metadata":{"crops":{"1x1":"1xw:0.8603515625xh;center,top","2x1":"1xw:0.43017578125xh;center,top","3x1":"1xw:0.2867838541666667xh;center,top","4x3":"1xw:0.645263671875xh;center,top","4x6":"0.7748770336738554xw:1xh;center,top","5x1":"1xw:0.1720703125xh;center,top","6x4":"1xw:0.5735677083333334xh;center,top","8x1":"1xw:0.1075439453125xh;center,top","10x2":"1xw:0.1720703125xh;center,top","10x3":"1xw:0.25810546875xh;center,top","10x5":"1xw:0.43017578125xh;center,top","16x9":"1xw:0.48394775390625xh;center,top","8x10":"0.9298524404086266xw:1xh;center,top","9x16":"0.6538024971623155xw:1xh;center,top","18x11":"1xw:0.5257703993055556xh;center,top"},"seo_meta_description":"fantasie sessuali donne"}}],"metadata":{}}}]}}},{"children":[{"children":[{"data":"Ma cosa spinge migliaia di persone, soprattutto giovani, a interessarsi alla sopravvivenza estrema?","type":"text"}],"name":"strong","attribs":{},"type":"tag"},{"data":" In un'epoca caratterizzata da","type":"text"},{"children":[{"data":" crescenti incertezze economiche, sanitarie e ambientali","type":"text"}],"name":"strong","attribs":{},"type":"tag"},{"data":", molti trovano conforto nell'idea di acquisire competenze per far fronte a potenziali scenari catastrofici. \"Il modo migliore per prepararsi al collasso è iniziare a rinunciare alle proprie comodità ora\", affermano spesso i prepper nei loro video. Sono convinti che abituandosi gradualmente a fare a meno dei comfort e delle tecnologie moderne possano","type":"text"},{"children":[{"data":" sviluppare una maggiore adattabilità","type":"text"}],"name":"strong","attribs":{},"type":"tag"},{"data":" per poter sopravvivere in un ipotetico mondo post-collasso. Netflix ha colto questa tendenza producendo ","type":"text"},{"children":[{"children":[{"data":"Alone","type":"text"}],"name":"strong","attribs":{},"type":"tag"}],"name":"em","attribs":{},"type":"tag"},{"data":", un reality show inedito in Italia dove i concorrenti affrontano condizioni di sopravvivenza estreme. 10 persone vengono portate in luoghi isolati nella natura selvaggia, a chilometri di distanza l'una dall'altra ma gran parte di ciò che dovrebbero apprendere, come imparare a scuoiare un topo muschiato o affumicare una trota, rappresenta una versione spesso riduttiva e inadeguata delle reali competenze necessarie per la sopravvivenza, perché non bastano le strategie primitive per farcela quando si è veramente soli e a telecamere spente.","type":"text"}],"name":"p","attribs":{"data-journey-content":true},"type":"tag"},{"children":[],"name":"editoriallinks","attribs":{"id":"55f7a5b4-1b57-4cb9-b2de-442cf8cbd197","align":"center"},"type":"tag","response":{"bonsaiLinkset":{"title":"Related Story","metadata":{},"links":[{"title":"È successo","content":{"id":"16d418c2-770c-4a3a-8f50-9f9bb4510662","title":"È successo: Donald Trump è di nuovo il Presidente degli Stati Uniti","slug":"nuovo-presidente-degli-stati-uniti","section":{"slug":"attualita"},"subsection":{"slug":"news-appuntamenti"},"display_id":62817366,"display_type":{"title":"Standard Article"},"media":[{"role":2},{"image_id":"36ee56eb-a954-408c-8c98-e47948d10922","id":"36ee56eb-a954-408c-8c98-e47948d10922","hips_url":"https://hips.hearstapps.com/hmg-prod/images/gettyimages-1250784026-642d239e066cc.jpg","hips_prefix":"hmg-prod","role":12,"pathname":"/images/gettyimages-1250784026-642d239e066cc.jpg","media_type":"image","metadata":{"crops":{"1x1":"0.668xw:1.00xh;0.167xw,0","2x1":"1.00xw:0.753xh;0,0.187xh","3x1":"1xw:0.49975597852611026xh;center,top","4x3":"0.8893229166666666xw:1xh;center,top","4x6":"0.4446614583333333xw:1xh;center,top","5x1":"1xw:0.2998535871156662xh;center,top","6x4":"1xw:0.9995119570522205xh;center,top","8x1":"1xw:0.18740849194729137xh;center,top","10x2":"1xw:0.2998535871156662xh;center,top","10x3":"1xw:0.44978038067349924xh;center,top","10x5":"1xw:0.7496339677891655xh;center,top","16x9":"1xw:0.8433382137628112xh;center,top","8x10":"0.53359375xw:1xh;center,top","9x16":"0.37518310546875xw:1xh;center,top","18x11":"1xw:0.9162192939645356xh;center,top"},"legacy_crops":{}},"image_metadata":{"crops":{"1x1":"0.6669921875xw:1xh;center,top","2x1":"1xw:0.7496339677891655xh;center,top","3x1":"1xw:0.49975597852611026xh;center,top","4x3":"0.8893229166666666xw:1xh;center,top","4x6":"0.4446614583333333xw:1xh;center,top","5x1":"1xw:0.2998535871156662xh;center,top","6x4":"1xw:0.9995119570522205xh;center,top","8x1":"1xw:0.18740849194729137xh;center,top","10x2":"1xw:0.2998535871156662xh;center,top","10x3":"1xw:0.44978038067349924xh;center,top","10x5":"1xw:0.7496339677891655xh;center,top","16x9":"1xw:0.8433382137628112xh;center,top","8x10":"0.53359375xw:1xh;center,top","9x16":"0.37518310546875xw:1xh;center,top","18x11":"1xw:0.9162192939645356xh;center,top"},"seo_meta_description":"donald trump arresto accuse news"}}],"metadata":{}}}]}}},{"children":[{"data":"Anche altri numeri raccontano l'espansione del fenomeno: ","type":"text"},{"children":[{"data":"il mercato globale degli strumenti di sopravvivenza toccherà i 2,46 miliardi di dollari entro il 2030, con una crescita annua del 7%","type":"text"}],"name":"strong","attribs":{},"type":"tag"},{"data":". Non più solo zaini tattici e razioni liofilizzate ma un intero ecosistema di prodotti che promettono sicurezza in un mondo percepito come sempre più instabile. Preppi ha colto subito questo andamento di mercato. L’azienda californiana del settore “outdoor gear”, cioè che vende equipaggiamento per attività all'aria aperta, ha registrato un aumento delle vendite del 29% nel 2023. I loro prodotti, dalle radio a manovella ai filtri per l'acqua, vengono promossi sui social come accessori indispensabili, creando un ponte inquietante tra consumismo e paura del futuro. Preppi offre kit di sopravvivenza, per pochi o molti giorni, come ad esempio l’","type":"text"},{"children":[{"data":"Handmaid’s tale ","type":"text"}],"name":"em","attribs":{},"type":"tag"},{"data":"promosso sui social in collaborazione con Hulu, la piattaforma di streaming della serie, che oltre al kit medico, contiene una torcia, una coperta termica, un respiratore con filtro aria e carte da gioco. Questa strategia di marketing si rivela particolarmente efficace con la Generazione Z, che trova nei social media uno spazio per elaborare collettivamente le proprie paure, maturate crescendo tra crisi climatica e pandemia. I loro contenuti mescolano pragmatismo e ironia, bilanciando la consapevolezza delle minacce globali con il desiderio di mantenere il controllo. Non è un caso che aziende come Preppi abbiano scelto proprio i social come principale piattaforma di promozione, intercettando e alimentando questo peculiare mix di prepper culture e lifestyle contemporaneo.","type":"text"}],"name":"p","attribs":{"data-journey-content":true},"type":"tag"},{"children":[],"name":"watch-next","attribs":{},"type":"tag"},{"children":[],"name":"editoriallinks","attribs":{"id":"b48ee492-b191-46ed-98b2-e1f3229f8560","align":"center"},"type":"tag","response":{"bonsaiLinkset":{"title":"Related Story","metadata":{},"links":[{"title":"Sono andato a un festival per piangere","content":{"id":"c588a018-efc5-454d-b989-af1b0d8d4c72","title":"Sono andato a un festival per piangere","slug":"ciaomondo-festival-piangere","section":{"slug":"lifestyle"},"subsection":{"slug":"coolmix"},"display_id":62667951,"display_type":{"title":"Standard Article"},"media":[{"role":2},{"image_id":"07b7d998-bf24-4e37-a88e-eec323fbdb17","id":"07b7d998-bf24-4e37-a88e-eec323fbdb17","hips_url":"https://hips.hearstapps.com/hmg-prod/images/roman-suslov-a4kvb65bkxu-unsplash-67164f96d23a9.jpg","hips_prefix":"hmg-prod","role":12,"pathname":"/images/roman-suslov-a4kvb65bkxu-unsplash-67164f96d23a9.jpg","media_type":"image","metadata":{"crops":{"1x1":"0.6545xw:1xh;center,top","2x1":"1xw:0.7639419404125286xh;center,top","3x1":"1xw:0.5092946269416857xh;center,top","4x3":"0.8726666666666666xw:1xh;center,top","4x6":"0.4363333333333333xw:1xh;center,top","5x1":"1xw:0.30557677616501144xh;center,top","6x4":"0.98175xw:1xh;center,top","8x1":"1xw:0.19098548510313215xh;center,top","10x2":"1xw:0.30557677616501144xh;center,top","10x3":"1xw:0.45836516424751717xh;center,top","10x5":"1xw:0.7639419404125286xh;center,top","16x9":"1xw:0.8594346829640948xh;center,top","8x10":"0.5236000000000001xw:1xh;center,top","9x16":"0.36815625xw:1xh;center,top","18x11":"1xw:0.9337068160597572xh;center,top"},"legacy_crops":{}},"image_metadata":{"crops":{"1x1":"0.6545xw:1xh;center,top","2x1":"1xw:0.7639419404125286xh;center,top","3x1":"1xw:0.5092946269416857xh;center,top","4x3":"0.8726666666666666xw:1xh;center,top","4x6":"0.4363333333333333xw:1xh;center,top","5x1":"1xw:0.30557677616501144xh;center,top","6x4":"0.98175xw:1xh;center,top","8x1":"1xw:0.19098548510313215xh;center,top","10x2":"1xw:0.30557677616501144xh;center,top","10x3":"1xw:0.45836516424751717xh;center,top","10x5":"1xw:0.7639419404125286xh;center,top","16x9":"1xw:0.8594346829640948xh;center,top","8x10":"0.5236000000000001xw:1xh;center,top","9x16":"0.36815625xw:1xh;center,top","18x11":"1xw:0.9337068160597572xh;center,top"},"seo_meta_description":"pianto cry room"}}],"metadata":{}}}]}}},{"children":[{"data":"Il ","type":"text"},{"children":[{"data":"fenomeno dei prepper su TikTok ","type":"text"}],"name":"strong","attribs":{},"type":"tag"},{"data":"assume forme diverse in base al contesto culturale, anche se la maggior parte dei video sono in lingua inglese e prodotti negli Stati Uniti. Tra i video più popolari troviamo guide all'organizzazione del \"catastrophe closet\", l'armadio delle emergenze dove stoccare acqua e beni di prima necessità, tutorial su come preparare uno zaino d'emergenza, consigli su quali scorte preferire","type":"text"},{"children":[{"data":". I creator mixano l'ansia per il futuro con un approccio quasi lifestyle alla preparazione","type":"text"}],"name":"strong","attribs":{},"type":"tag"},{"data":": mostrano come sistemare le provviste con la stessa cura con cui altri influencer organizzano il guardaroba. Contenuti che trasformano la preparazione all'apocalisse in qualcosa di gestibile, ordinato, quasi rassicurante. ","type":"text"},{"children":[{"data":"Il momento migliore per iniziare era ieri","type":"text"}],"name":"em","attribs":{},"type":"tag"},{"data":" recitano molti di questi video, rimarcando il senso di urgenza che pervade la comunità. Un messaggio che, tradotto in decine di lingue e filtrato attraverso culture diverse, resta sostanzialmente lo stesso: ","type":"text"},{"children":[{"data":"prepararsi al peggio è diventata una priorità globale","type":"text"}],"name":"strong","attribs":{},"type":"tag"},{"data":". In Giappone, dove la preparazione a terremoti e tsunami è parte integrante della cultura, i content creator reinterpretano la tradizionale ","type":"text"},{"children":[{"data":"pratica del ","type":"text"},{"children":[{"data":"bosai","type":"text"}],"name":"em","attribs":{},"type":"tag"},{"data":" (prevenzione dei disastri) ","type":"text"}],"name":"strong","attribs":{},"type":"tag"},{"data":"attraverso l'estetica minimalista dei social media. I loro ","type":"text"},{"children":[{"data":"video di \"what's in my emergency bag\"","type":"text"}],"name":"strong","attribs":{},"type":"tag"},{"data":" presentano kit di sopravvivenza compatti in eleganti pochette, trasformando una necessità pratica in un accessorio di design, senza perderne la funzionalità essenziale. In Corea del Sud, dove la preparazione alle emergenze è radicata nella memoria delle crisi passate, è emersa una nuova generazione di ","type":"text"},{"children":[{"children":[{"data":"prepper urbani","type":"text"}],"name":"em","attribs":{},"type":"tag"}],"name":"strong","attribs":{},"type":"tag"},{"data":". A differenza dei loro predecessori, che accumulavano riso e ramen per timore di una guerra, i giovani coreani approcciano la preparazione alle emergenze in chiave moderna e tecnologica, integrando gadget di sopravvivenza high-tech nella loro vita quotidiana. Questo fenomeno si riflette sui social media, dove i content creator mescolano consigli pratici con un'estetica digital-minimalista tipica della cultura coreana contemporanea. In Australia, la preparazione alle emergenze si muove tra ","type":"text"},{"children":[{"children":[{"data":"bushcraft","type":"text"}],"name":"strong","attribs":{},"type":"tag"}],"name":"em","attribs":{},"type":"tag"},{"data":" ","type":"text"},{"children":[{"data":"- l'arte tradizionale di vivere nella natura selvaggia tramandata dalle popolazioni indigene","type":"text"}],"name":"strong","attribs":{},"type":"tag"},{"data":" - e moderne tecniche di sopravvivenza, riflettendo le specifiche sfide del territorio. 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Il ","type":"text"},{"children":[{"data":"fenomeno prepper","type":"text"}],"name":"strong","attribs":{},"type":"tag"},{"data":" si sta diffondendo anche in Italia, come testimonia l'hashtag ","type":"text"},{"children":[{"children":[{"data":"prepper ita","type":"text"}],"name":"em","attribs":{},"type":"tag"}],"name":"strong","attribs":{},"type":"tag"},{"data":". I creator spaziano dalle tecniche base di sopravvivenza outdoor ai kit di emergenza, dall'accensione del fuoco ai pasti liofilizzati di derivazione militare, adattando il movimento alla realtà italiana. Account come","type":"text"},{"children":[{"data":" @survivalprepperbr ","type":"text"}],"name":"strong","attribs":{},"type":"tag"},{"data":"mostrano come la cultura prepping venga interpretata nelle economie emergenti come il Brasile. I video, che alternano portoghese e inglese, si concentrano su scenari concreti di sopravvivenza urbana e rurale, adattando i principi del prepping alla realtà locale. 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