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class="name entry-title" itemprop="itemReviewed" itemscope itemtype="http://schema.org/Thing"><span itemprop="name">AJ 40 under 40: Office S&M</span></h1> <p class="post-meta"> <span class="tie-date"><i class="fa fa-clock-o"></i>17 December 2020</span> <span class="post_author"> <span class="">By <a href="https://web.archive.org/web/20211024184224/https://www.architectsjournal.co.uk/author/merlin-fulcher-2" title="Posts by Merlin Fulcher" class="author url fn" rel="author">Merlin Fulcher</a>, illustration by Simon Hayes</span></span> </p> <div class="clear"></div> <div class="content-wrap"> <div class="content-inner-wrap full-width" id="wrapper_sleeve"> <div class="social-comment"> <div class="view-all-comments animate-icons"><a href="#comments">Comment<span class="core-icon i-icon-comment i-icon-comment-dims"></span><span class="core-icon i-icon-comment-hover i-icon-comment-hover-dims"></span> </a></div> </div> <div class="content container"> <article class="post-listing post-598146 post type-post status-publish format-standard has-post-thumbnail hentry category-practice tag-40-under-40 tag-office-sm editorial-40-under-40"> <div class="single-post-thumb"> <img width="1600" height="1066" src="https://web.archive.org/web/20211024184224im_/https://s3-eu-west-1.amazonaws.com/emap-nibiru-prod/wp-content/uploads/sites/4/2020/12/11155606/40-40_9.3-Office-SM-1600x1066.jpg" class="attachment-mbm-image-xlarge size-mbm-image-xlarge wp-post-image" loading="lazy" sizes="(max-width: 1180px) 100vw, 1180px" srcset="https://web.archive.org/web/20211024184224im_/https://s3-eu-west-1.amazonaws.com/emap-nibiru-prod/wp-content/uploads/sites/4/2020/12/11155606/40-40_9.3-Office-SM-1600x1066.jpg 1600w, https://web.archive.org/web/20211024184224im_/https://s3-eu-west-1.amazonaws.com/emap-nibiru-prod/wp-content/uploads/sites/4/2020/12/11155606/40-40_9.3-Office-SM-300x200.jpg 300w, https://web.archive.org/web/20211024184224im_/https://s3-eu-west-1.amazonaws.com/emap-nibiru-prod/wp-content/uploads/sites/4/2020/12/11155606/40-40_9.3-Office-SM-1024x682.jpg 1024w, https://web.archive.org/web/20211024184224im_/https://s3-eu-west-1.amazonaws.com/emap-nibiru-prod/wp-content/uploads/sites/4/2020/12/11155606/40-40_9.3-Office-SM-768x512.jpg 768w, https://web.archive.org/web/20211024184224im_/https://s3-eu-west-1.amazonaws.com/emap-nibiru-prod/wp-content/uploads/sites/4/2020/12/11155606/40-40_9.3-Office-SM-1000x666.jpg 1000w, https://web.archive.org/web/20211024184224im_/https://s3-eu-west-1.amazonaws.com/emap-nibiru-prod/wp-content/uploads/sites/4/2020/12/11155606/40-40_9.3-Office-SM-748x499.jpg 748w, https://web.archive.org/web/20211024184224im_/https://s3-eu-west-1.amazonaws.com/emap-nibiru-prod/wp-content/uploads/sites/4/2020/12/11155606/40-40_9.3-Office-SM-492x328.jpg 492w, https://web.archive.org/web/20211024184224im_/https://s3-eu-west-1.amazonaws.com/emap-nibiru-prod/wp-content/uploads/sites/4/2020/12/11155606/40-40_9.3-Office-SM-1536x1024.jpg 1536w, https://web.archive.org/web/20211024184224im_/https://s3-eu-west-1.amazonaws.com/emap-nibiru-prod/wp-content/uploads/sites/4/2020/12/11155606/40-40_9.3-Office-SM-230x153.jpg 230w" alt="40-40_9.3-Office-SM-1600x1066.jpg"> </div> <div class="post_first_paragraph"><p>The two <a href="https://web.archive.org/web/20211024184224/https://www.architectsjournal.co.uk/news/40-under-40" target="_blank" rel="noopener">AJ 40 under 40</a> architects are co-founders of Office S&M, which has earned a reputation for designing remarkable and joyful buildings</p> </div> <div class="post-inner"> <div class="entry"> <p class="p1">Hugh McEwen, 33, and Catrina Stewart, 35, met studying Part 2 at the Bartlett and founded Office S&M in 2013 as a platform to pursue ‘alternative practice in architecture’. Inspired by previous AJ 40 under 40 members AOC, FAT and Amin Taha, the two dedicate their work to celebrating the ‘colour, materiality, and narratives of the everyday’. Working across a variety of new-build, multi-unit housing, high street regeneration, and public realm projects, Office S&M has earned a name for itself designing remarkable, joyful buildings, which, like the practice’s founders, ‘always elicit a reaction’.</p> <p class="p2">The pink-coloured Salmen House in Plaistow, providing high-quality rented accommodation, was a landmark project for the duo and a bold statement of intent, focusing on ‘giving something back, rather than being overly polite to its context.’ This courageous sentiment cropped up again in Office S&M’s imaginative Valetta House and can also be seen in its two recent major planning wins for a new multicoloured home for later living in Bedford and a barrel-vaulted block of eight flats finished in hung fibre cement tiles in Croydon.</p> <p><div id="attachment_598333" class="large_size_img_caption wp-caption alignnone" style="max-width: 630px;"><img class="size-large wp-image-598333" src="https://web.archive.org/web/20211024184224im_/https://s3-eu-west-1.amazonaws.com/emap-nibiru-prod/wp-content/uploads/sites/4/2020/12/14141033/SM-Dining-Table-%C2%A9-French-Tye--1024x683.jpg" alt="" width="620" height="414"/><p class="wp-caption-text">Visualisation for dining room, Mo-tel House, Islington</p> <p class="inline_image_source" style="max-width: 630px;">Source:French + Tye</p></div></p> <p class="p2">For McEwen and Stewart it is all about opposing ‘new London vernacular’s dominant and high-embodied-energy materials. They say: ‘Brick has become a default response by planners, architects, and consultants, which has dumbed down architectural discourse and design.</p> <p class="p2">‘It is this that we want to take a position against – the lack of thought and investigation which the new London vernacular has led to.’</p> <div class="factfile"> <h3>Milestones</h3> <p><strong>2011</strong> McEwen and Stewart join forces after studying at the Bartlett 2013 They set up Office S&M for work on two shop renovations<br/> <strong>2018</strong> Completes the highly insulated Salmen House in Plaistow – shortlisted for the 2018 AJ Small Projects Award – and the playful Valetta House in Ealing<br/> <strong>2019</strong> Wins planning for an unconventional multicoloured 240m² infill house in Bedford<br/> <strong>2020</strong> Wins planning for Chipstead Way in Croydon</p> </div> <p><a href="https://web.archive.org/web/20211024184224/https://www.architectsjournal.co.uk/archive/new-practices-office-sm" target="_blank" rel="noopener noreferrer">New practices: Office S&M</a></p> <p><a href="https://web.archive.org/web/20211024184224/https://www.architectsjournal.co.uk/news/office-sm-reveals-plans-for-infill-flats-in-croydon" target="_blank" rel="noopener noreferrer">Office S&M reveals plans for infill flats in Croydon</a></p> <p><a href="https://web.archive.org/web/20211024184224/https://www.architectsjournal.co.uk/news/office-sm-submits-plans-for-multicoloured-home-in-bedford-garden" target="_blank" rel="noopener noreferrer">Office S&M submits plans for multicoloured home in Bedford garden</a></p> <hr/> <p style="text-align: center;"><strong>AJ 40 under 40 in association with</strong></p> <img class="aligncenter size-medium wp-image-595315" src="https://web.archive.org/web/20211024184224im_/https://s3-eu-west-1.amazonaws.com/emap-nibiru-prod/wp-content/uploads/sites/4/2020/10/24093419/VitrA-logo-grey-300x88.jpg" alt="" width="300" height="88"/> <hr/> <div id="product-component-1607015234582"></div> 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