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onclick="window.open('https://getpocket.com/edit?url=https://blog.witness.org/2020/05/covid-19-misinformation-response-assessment/&title=COVID-19 Misinformation and Disinformation Responses: Sorting the Good from the Bad','','toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=no, resizable=no, copyhistory=no, width=450,height=350, top='+ tops +', left='+ lefts)"> <i></i> <span class="hide-on-mobile">Read later </span> </span> </div> <div class="the-categories-div hide-on-mobile"> <span><i></i> Posted on</span> <a href="https://blog.witness.org/category/ideas/" rel="category tag">Ideas</a>, <a href="https://blog.witness.org/category/video-for-change/legalethical/" rel="category tag">Legal/Ethical</a>, <a href="https://blog.witness.org/category/technology-equipment/" rel="category tag">Technology / Equipment</a> </div> </div> <h1><a onclick="scrollto('.entry-content', 750, -30)" title="COVID-19 Misinformation and Disinformation Responses: Sorting the Good from the Bad" class="title ajaxlink">COVID-19 Misinformation and Disinformation Responses: Sorting the Good from the Bad</a></h1> <a onclick="scrollto('.entry-content', 750, -30)" title="COVID-19 Misinformation and Disinformation Responses: Sorting the Good from the Bad" class="post-subtitle ajaxlink"> In their response to the coronavirus pandemic, social media platforms have shown what is possible. Going forward we need to decide which measures to keep and which to roll back. </a> <span class="meta"> <span class="author"> By <a class="ajaxlink" href="https://blog.witness.org/author/admin/">WITNESS</a> </span> </span> </div> </div> </div> </div> <script> var img = jQuery("<img />").attr('src', 'https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/virus-banner-dark.png?fit=4207%2C2367&ssl=1') .load(function() { if (!this.complete || typeof this.naturalWidth == "undefined" || this.naturalWidth == 0) { } else { jQuery('#card-27943 .image-background').animate({opacity: 1}, 540, function() {jQuery('.image-background.thumb').fadeOut()} ); } }); jQuery(function() { // ios viewport height (vh) fix $card = jQuery('#card-27943.article-card.squarebig'); var is_iphone = /(iPhone|iPod)/g.test( navigator.userAgent ); var is_ipad = /(iPad)/g.test( navigator.userAgent ); if(is_iphone) { $card.css("height", 600); $card.find('.image-background').css("height", 600); $card.find('.image-background').css("background-attachment", 'scroll'); }; if(is_ipad) { $card.css("height", 800); //$card.find('.image-background').css("height", 700); $card.find('.image-background').css("background-attachment", 'scroll'); }; }) </script> </div></div> <div id="primary" class="content-area"> <main id="main" class="site-main" role="main"> <article id="post-27943" class="post-27943 post type-post status-publish format-standard has-post-thumbnail hentry category-ideas category-legalethical category-technology-equipment tag-coronavirus tag-covid-19 tag-facebook tag-google tag-misinformation tag-twitter tag-youtube"> <div class="entry-content"> <p style="text-align: center;"><em><strong>—May 2020: </strong></em><em><strong>Sam Gregory, Dia Kayyali, Corin Faife.</strong></em></p> <p style="text-align: center;"><em><strong> Last updated: 5/29</strong></em></p> <p><a name="Top"></a><em>In this blog post we give an overview of some of the key trends in platform response to misinformation, disinformation and harmful speech during COVID-19, and develop a set of criteria through which the wide range of possible reactions can be assessed, using a framework based on human rights and our experience working with marginalized communities and human rights defenders globally . We then apply this framework to highlight areas in which response has been strong and should be expanded into other information domains, along with key gaps and concerns which should be addressed as circumstances evolve. This leads us to a set of recommendations for what companies should do now, what they should continue to do in the future, and what they should stop doing altogether.</em></p> <p style="text-align: left;"><a href="#Part1"><b>P<em>art 1: Framing the problem and response</em></b><b></b></a><br /> – <span style="font-weight: 400;">How COVID mis/disinformation compares to other topics</span><br /> <span style="font-weight: 400;">– Sorting the good from the bad</span><br /> <em> <a href="#Part2"><b>Part 2: Key platform trends in COVID-19 response</b><b></b></a></em><br /> <span style="font-weight: 400;">– Subtractive measures: Information removal or restriction</span><br /> <span style="font-weight: 400;">– Additive measures: Boosting trusted information</span><br /> <span style="font-weight: 400;">– Financial measures: Constraint or support</span><br /> <em> <a href="#Part3"><b>Part 3: Lessons for the future</b><b></b></a></em><br /> <span style="font-weight: 400;">– What we should preserve</span><br /> <span style="font-weight: 400;">– Gaps that remain</span><br /> <span style="font-weight: 400;">– Underdeveloped areas</span><br /> <span style="font-weight: 400;">– Challenges</span></p> <p><a name="Part1"></a></p> <h1><span style="font-weight: 400;">Part 1: Framing the problem and response</span></h1> <p>[<a href="#Part1">Direct link</a> | <a href="#Top">Back to top</a>]</p> <p><span style="font-weight: 400;">The global COVID-19 (“coronavirus”) pandemic has brought the world into an unprecedented state of crisis, the effects of which will be felt for years—if not decades—to come. We have been closely </span><a href="https://blog.witness.org/2020/03/coronavirusresponse/"><span style="font-weight: 400;">monitoring the human rights impact</span></a><span style="font-weight: 400;">, which has been characterized by numerous instances of repression, intimidation, surveillance overreach and direct physical violence around the world, as well as broader issues of access to health, shelter and livelihood.</span></p> <p><span style="font-weight: 400;">At the same time, like many other organizations, we are also following the rapid shifts that are taking place in the information space. For years, WITNESS’ tech advocacy program has engaged with</span><a href="https://blog.witness.org/2018/06/new-united-nations-report-calls-on-companies-to-take-a-a-human-rights-approach-to-platform-content-regulation/"><span style="font-weight: 400;"> social media platforms on issues of content moderation</span></a><span style="font-weight: 400;">, while a newer strand of our advocacy work has honed in on </span><a href="https://lab.witness.org/projects/synthetic-media-and-deep-fakes/"><span style="font-weight: 400;">responses to digital mis- and disinformation</span></a><span style="font-weight: 400;">. Both of these topics have now become critically relevant, as social platforms struggle to contain an overwhelming volume of misinformation about COVID-19 (the so-called “infodemic”) at a time when the stakes are uncommonly high.</span></p> <p><span style="font-weight: 400;">While the pressure from governments and publics to remove false or misleading information is great, platforms (and governments) should not buy into the logic of trading safety for fundamental rights like freedom of expression and freedom of assembly. Instead, as required by international human rights law, we should aim to ensure that when attempting to control the pandemic all actors only restrict rights in a way that is necessary, proportionate and non-discriminatory. Businesses are subject to the UN Guiding Principles on Human Rights, while countries are obliged, even in a state of emergency or public health crisis to restrict rights only under specific constraints. These constraints – outlined in the </span><a href="https://www.icj.org/wp-content/uploads/1984/07/Siracusa-principles-ICCPR-legal-submission-1985-eng.pdf"><span style="font-weight: 400;">Siracusa Principles</span></a><span style="font-weight: 400;"> (pdf)—justify restrictions on rights only when they have a legal basis, are strictly necessary, based on scientific evidence and neither arbitrary nor discriminatory in application, of limited duration, respectful of human dignity, subject to review, and proportionate to achieve the objective. </span></p> <p><span style="font-weight: 400;">This is not a question of balancing: Instead we should strive to be <em>clear about harms</em> from different approaches, honest about cases where solutions for one set of problems<em> come at the expense of other rights,</em> and question strongly when a response is clearly <em>overreaching in scope</em>, <em>under-explained in necessity</em> or legitimacy, or <em>overly harms a particular group</em>.</span></p> <p><span style="font-weight: 400;">Platforms’ responses to the flood of harmful or false information related to the pandemic also highlight existing disparities in how they prioritize resource distribution for different regions of the world. We are especially vigilant of the dangers of largely US-based companies creating and deploying rules with global applicability without understanding local contexts, local languages and cultural differences, and giving way to political pressures—and how this can mean mis- and disinformation outside of the US is treated with less seriousness. For example, the anti-Muslim #coronajihad hashtag </span><a href="https://time.com/5815264/coronavirus-india-islamophobia-coronajihad/"><span style="font-weight: 400;">was allowed to trend in India</span></a><span style="font-weight: 400;"> just weeks after Muslims had been killed in pogroms, while other misleading coronavirus claims were removed. </span></p> <p><span style="font-weight: 400;">This moment also provides a unique laboratory in which to learn about what platforms are actually capable of, while assessing the dangers to human rights presented by rapid deployment of automation, stricter rules for content, and government pressure. Although action is needed in a crisis, restricting this to </span><a href="https://www.icj.org/siracusa-principles-on-the-limitation-and-derogation-provisions-in-the-international-covenant-on-civil-and-political-rights/"><i><span style="font-weight: 400;">necessary, legitimate and proportionate</span></i><span style="font-weight: 400;"> action</span></a><span style="font-weight: 400;"> (consistent with businesses’ responsibility to respect international human rights law under the UN Guiding Principles) is the key: It’s important to take a step back where possible in order to evaluate present and future impacts and understand how the response can be improved. </span></p> <p><span style="font-weight: 400;">After this, we can consider how our general response to mis/disinformation can be refined within the new possibility space. That’s why we believe it is a key moment to look at how platforms are reacting and to have the best possible data on what has happened, which is why WITNESS was a joint signatory of a letter urging tech companies to </span><a href="https://blog.witness.org/2020/04/witness-joins-75-experts-calling-platforms-preserve-data-takedowns-covid19/"><span style="font-weight: 400;">preserve evidence of takedowns</span><span style="font-weight: 400;"> during the pandemic.</span></a><span style="font-weight: 400;"> </span></p> <h2><span style="font-weight: 400;">How COVID mis/disinformation compares to other topics</span></h2> <p><span style="font-weight: 400;">Although platforms have employed a wide range of strategies to fight coronavirus mis- and disinformation, it would be wrong to imply that these strategies are <em>suitable for fighting </em></span><em><span style="font-weight: 400;">all</span> </em><span style="font-weight: 400;"><em>false, dangerous or manipulated information</em>. To understand why, we can enumerate some of the ways that the information landscape around the coronavirus outbreak is distinct:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The public health emergency of the global pandemic—as in other emergency contexts—allows for some curtailment of particular human rights under certain circumstances, provided that this is a proportionate and time-bound response. A </span><a href="https://www.ohchr.org/EN/NewsEvents/Pages/DisplayNews.aspx?NewsID=25722&LangID=E"><span style="font-weight: 400;">statement from the UN High Comissioner for Human Rights </span></a><span style="font-weight: 400;">frames this further, reminding member states that any emergency measures must be non-discriminatory, motivated by legitimate public health goals, and communicated clearly to the public and relevant treaty bodies when fundamental rights are being limited.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">There is now a globalized context of linkage between bad information and direct physical harm, rather than the localized or national contexts in which information has been weaponized in most recent platform contexts. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">In a health crisis the definition of “authoritative information” is clearer and less subject to partisan dispute (albeit with exceptions). As a result, it’s easier for platforms to decide which information to elevate, and which to downrank. </span></li> </ul> <p><span style="font-weight: 400;">At the same time, these points come with caveats: There is even more consensus around climate change than around COVID-19 treatment, and a greater harm in the long run, yet climate misinformation has not triggered such strict platform policies—nor did the immediate harm inflicted on </span><a href="https://www.theguardian.com/commentisfree/2020/mar/01/violence-in-delhi-is-not-a-riot-it-is-targeted-anti-muslim-brutality"><span style="font-weight: 400;">New Delhi’s Muslim population in recent ethnic violence</span></a><span style="font-weight: 400;">, or the genocide of the Rohingya in Myanmar. Recognizing this critical link between mis/disinformation, dangerous speech and harm is critical.</span></p> <p><span style="font-weight: 400;">Further, in the present context of coronavirus, the information coming from “authoritative sources” has changed over the duration of the pandemic—on the one hand, giving rise to concerns that legitimate debate may have been suppressed, and on the other, creating challenges in explaining that </span><a href="https://medium.com/berkman-klein-center/q-a-renee-diresta-on-disinformation-and-covid-19-7e285232d6e5"><span style="font-weight: 400;">scientific understanding does change over time</span></a><span style="font-weight: 400;">—and that in many parts of the world, notably the US and Brazil, official government sources have been purveyors of misinformation.</span></p> <p><span style="font-weight: 400;">In summary, these are different circumstances to localized, politicized mis- and disinformation, where the incentives for platforms to act are fewer, and the political risks may be greater. Indeed, outside of the “Global North,” platforms have not dedicated sufficient resources to assessing linguistic, cultural and political context, which makes responding appropriately far more difficult.</span></p> <h2><span style="font-weight: 400;">Sorting the good from the bad</span></h2> <p><span style="font-weight: 400;">In light of the unique nature of the pandemic and the rapid shifting of the information space, how then do we sort out what is good and bad about this, and what do we need to take into account to do it? </span></p> <p>One of the most crucial tests is whether responses strike a balance between human rights, freedom of expression, and the range of harms that could result from both action and inaction. As mentioned above, responses must be shown to not only be <em>necessary</em>, but also <em>proportionate</em> and<em> non-discriminatory</em>.</p> <p><span style="font-weight: 400;">Besides this, we’re considering how broadly platforms are implementing new policies (are they global or country specific?), and if the former, whether these measures are appropriate for such uniform deployment.</span></p> <p><span style="font-weight: 400;">In addition, we’re examining how well global platforms take into account the realities of local contexts and implementation. For example, in the past we have shared activists’ concerns that </span><a href="https://blog.witness.org/2020/01/twitter-facebook-synthetic-media-policy-activist-feedback/"><span style="font-weight: 400;">Twitter and Facebook have not dedicated sufficient resources to Africa</span></a><span style="font-weight: 400;">, leaving them ill prepared to interpret colloquialisms, social and geopolitical context and cultural nuances when moderating content. We can also look at how well platforms have done with translation or processing of languages with non-Latin characters, and more generally the degree to which less widely spoken languages are supported.</span></p> <p><span style="font-weight: 400;">We’re also basing our assessment on how well platforms have implemented content moderation in the past, and what changes they’ve made to improve if they didn’t do well. This ties in to a recognition of the risks of automated content review, and a corresponding need for transparency about the results, as mentioned earlier.</span></p> <p><span style="font-weight: 400;">Lastly, we’ll consider the dangers of misuse by governments amidst the backdrop of an explosion of information control and “fake news” laws. Attempts to reduce misinformation about the coronavirus cannot be an excuse to suppress criticism and debate, nor to crack down on opposition groups; and equally, we should be wary of any measures that increase surveillance powers without criteria for an eventual rollback.</span><br /> <a name="Part2"></a></p> <h1><span style="font-weight: 400;">Part 2: Key platform trends in COVID-19 response</span></h1> <p>[<a href="#Part2">Direct link</a> | <a href="#Top">Back to top</a>]<b></b></p> <p><span style="font-weight: 400;">Outlined in broad strokes, most of the key trends in how social media platforms have responded to COVID-19 represent an </span><i><span style="font-weight: 400;">acceleration </span></i><span style="font-weight: 400;">of pre-existing trends rather than a rupture with existing policies and processes.</span></p> <p><span style="font-weight: 400;">First, even before the pandemic, in the past few years we had begun to see a shift away from a laissez-faire attitude to misinformation, towards a recognition that platforms have at least some obligation to signal the presence of false or misleading content in situations where viewers may not be able to distinguish for themselves. Facebook has incorporated third-party fact-checking into the platforms, and both Facebook and Twitter have implemented policies on deceptive or misleading media—</span><a href="https://blog.witness.org/2020/01/twitter-facebook-synthetic-media-policy-activist-feedback/"><span style="font-weight: 400;">analyzed</span></a><span style="font-weight: 400;"> by WITNESS </span><a href="https://blog.witness.org/2020/01/pros-cons-facebooks-new-deepfakes-policy/"><span style="font-weight: 400;">elsewhere</span></a><span style="font-weight: 400;">—while Google-owned YouTube prohibits manipulated media as part of its </span><a href="https://support.google.com/youtube/answer/2801973"><span style="font-weight: 400;">deceptive practices policy</span></a><span style="font-weight: 400;">, and has also unveiled a more narrowly focused policy </span><a href="https://www.nytimes.com/2020/02/03/technology/youtube-misinformation-election.html"><span style="font-weight: 400;">banning election-related disinfo</span></a><span style="font-weight: 400;">. All three platforms framed their policies around a central criteria of </span><i><span style="font-weight: 400;">likeliness to cause harm</span></i><span style="font-weight: 400;">, and, given the clear physical and societal harms engendered by coronavirus misinformation, all three have moved to much more aggressively flag and/or remove misleading content related to the virus at scale.</span></p> <p><span style="font-weight: 400;">Second, though in conjunction with the first point, platforms have significantly increased the level of automation used in content moderation. For a range of reasons, some related to outsourcing and others related to psychological well being, the content moderators used by Facebook and YouTube (the biggest employers in this field) </span><a href="https://www.getrevue.co/profile/caseynewton/issues/coronavirus-and-the-emergency-in-content-moderation-233920"><span style="font-weight: 400;">cannot easily do their jobs from home</span></a><span style="font-weight: 400;">. This has meant that as work-from-home orders were implemented in various countries, the number of human moderators reviewing flagged content has decreased—at the same time as content removal in general is being ramped up. To make up for the shortfall, platforms are relying more heavily on automated content moderation, with the result that—based on existing experience with human rights content—we should anticipate a greater number of posts being incorrectly flagged, and more content that does not contravene standards being removed. </span><span style="font-weight: 400;">To better understand this we’ve been supporting the critical need for </span><a href="https://blog.witness.org/2020/04/witness-joins-75-experts-calling-platforms-preserve-data-takedowns-covid19/"><span style="font-weight: 400;">data on takedowns to be preserved:</span></a><span style="font-weight: 400;"> There are clear human rights implications to automated content removal, such as the erasing of evidence of war crimes, </span><a href="https://www.nytimes.com/2019/10/23/opinion/syria-youtube-content-moderation.html"><span style="font-weight: 400;">highlighted by WITNESS and the Syrian Archive in a New York Times op-ed</span></a><span style="font-weight: 400;"> on YouTube and the Syrian civil war. As we argued in a previous blog post, some of this is unfortunate but inevitable, so it is</span><a href="https://blog.witness.org/2020/03/as-content-moderators-go-home-content-could-go-down/"><span style="font-weight: 400;"> important that platforms are transparent about what their automated systems can and can’t do</span></a><span style="font-weight: 400;">, and how they are trying to minimize false positives.</span></p> <p><span style="font-weight: 400;">Third, at the intersection between platform policy and government legislation are </span><a href="https://www.icnl.org/covid19tracker/"><span style="font-weight: 400;">a number of new laws that have been passed in various countries</span></a><span style="font-weight: 400;"> specifically to criminalize the act of spreading misinformation about the coronavirus. While these laws would usually prove contentious, history shows us that it is far easier to obtain consent for “security” measures in a climate of heightened public fear.</span></p> <h2><span style="font-weight: 400;">Charting platform response so far</span></h2> <p><span style="font-weight: 400;">Various organizations have been tracking week-by-week changes rolled out by the platforms so far, and our intention is not to duplicate this work. (For good examples see living documents created by </span><a href="https://firstdraftnews.org/latest/how-social-media-platforms-are-responding-to-the-coronavirus-infodemic/"><span style="font-weight: 400;">First Draft</span></a><span style="font-weight: 400;"> and </span><a href="https://www.disinfo.eu/resources/covid-19/platforms-responses-to-covid-19-mis-and-disinformation"><span style="font-weight: 400;">Disinfo.eu</span></a><span style="font-weight: 400;">.) </span><span style="font-weight: 400;">Still, it’s helpful to recap some of what has been done in order to identify major themes, since this will form the basis of our evaluation and recommendations later. For this reason our analysis here is organized by action rather than by platform, and aims to be comprehensive in terms of strategies covered while not capturing each individual instance.</span></p> <h3><span style="font-weight: 400;">Subtractive measures: Information removal or restriction</span></h3> <p><b>Taking down harmful information</b></p> <p><span style="font-weight: 400;">Across the board, platforms with publicly searchable information have been aggressively removing misinformation about the coronavirus. Twitter has been more proactive in deleting tweets, rolling out a policy that prohibits unverified claims that could “lead to widespread panic.” It has also </span><a href="https://blog.twitter.com/en_us/topics/product/2020/updating-our-approach-to-misleading-information.html"><span style="font-weight: 400;">extended the tweet labelling system for misleading media</span></a><span style="font-weight: 400;"> to add contextual labels and curated factual information and explanation to misinformation about COVID-19.</span></p> <blockquote class="twitter-tweet" data-width="550" data-dnt="true"> <p lang="en" dir="ltr">We have broadened our guidance on unverified claims that incite people to engage in harmful activity, could lead to the destruction or damage of critical 5G infrastructure, or could lead to widespread panic, social unrest, or large-scale disorder.</p> <p>— Twitter Safety (@TwitterSafety) <a href="https://twitter.com/TwitterSafety/status/1253044659175034880?ref_src=twsrc%5Etfw">April 22, 2020</a></p></blockquote> <p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p> <p><span style="font-weight: 400;"> As of late January Facebook announced that it would be </span><a href="https://www.cnbc.com/2020/01/31/facebook-to-remove-misinformation-about-the-coronavirus.html"><span style="font-weight: 400;">removing false claims and conspiracy theories about the coronavirus</span></a><span style="font-weight: 400;">, and has gone a step further by </span><a href="https://www.politico.com/news/2020/04/16/facebook-fake-news-coronavirus-190054"><span style="font-weight: 400;">notifying some users that they have been exposed to misinformation about the coronavirus</span></a><span style="font-weight: 400;">—showing them fact-checks debunking false claims that have since been removed.</span></p> <p>YouTube has also released a <a href="https://support.google.com/youtube/answer/9891785?hl=en">policy on COVID-19 medical misinformation</a>, clarifying that videos are not allowed to contradict WHO or local health authorities’ guidance on COVID-19 prevention. Content that violates the policy is subject to removal, with three violation “strikes” against a channel resulting in the channel being terminated.</p> <p><b>Applying rules to global leaders</b></p> <p><span style="font-weight: 400;">In general, Facebook and Twitter both employ controversial policies that exempt politicians from their usual rules on posting false information. Where coronavirus is concerned, both platforms have decided that politicians are not exempt: Facebook has been </span><a href="https://www.cnbc.com/2020/03/05/facebook-will-take-down-political-ads-with-coronavirus-misinformation.html"><span style="font-weight: 400;">removing political ads containing coronavirus misinformation</span></a><span style="font-weight: 400;"> (but not other kinds); Twitter went as far as to </span><a href="https://www.buzzfeednews.com/article/ryanhatesthis/twitter-deleted-tweets-brazil-president-coronavirus"><span style="font-weight: 400;">delete tweets from Brazilian president Jair Bolsonaro</span></a><span style="font-weight: 400;"> which encouraged an end to social distancing; and Twitter, Instagram and YouTube all </span><a href="https://www.bloomberg.com/news/articles/2020-03-31/facebook-twitter-pull-misleading-posts-from-brazil-s-bolsonaro"><span style="font-weight: 400;">removed more Bolsonaro posts</span></a><span style="font-weight: 400;"> declaring hydroxychloroquine to be an effective treatment for COVID-19.</span></p> <p><span style="font-weight: 400;">However, while Twitter has removed tweets by high profile US figures </span><a href="https://www.businessinsider.com/coronavirus-twitter-deletes-giuliani-tweet-for-spreading-misinformation-2020-3"><span style="font-weight: 400;">like Rudy Giuliani</span></a><span style="font-weight: 400;"> for containing similar misinformation, it declined to remove </span><a href="https://twitter.com/realdonaldtrump/status/1241367239900778501?lang=en"><span style="font-weight: 400;">tweets</span></a><span style="font-weight: 400;"> from Donald Trump referring to hydroxychloroquine as having a “real chance,” but stopping short of declaring the drug to be a cure.</span></p> <blockquote class="twitter-tweet" data-width="550" data-dnt="true"> <p lang="en" dir="ltr">HYDROXYCHLOROQUINE & AZITHROMYCIN, taken together, have a real chance to be one of the biggest game changers in the history of medicine. The FDA has moved mountains – Thank You! Hopefully they will BOTH (H works better with A, International Journal of Antimicrobial Agents)…..</p> <p>— Donald J. Trump (@realDonaldTrump) <a href="https://twitter.com/realDonaldTrump/status/1241367239900778501?ref_src=twsrc%5Etfw">March 21, 2020</a></p></blockquote> <p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p> <p><em>Update</em>: On May 26 Twitter <a href="https://www.cnn.com/2020/05/26/tech/twitter-trump-fact-check/index.html">added a fact-check label</a> to a tweet from Trump for the first time, providing context to a claim about mail-in vote fraud. A further tweet was hidden/restricted for appearing to encourage shooting of rioters in Saint Paul, Minnesota following the killing of George Floyd by police. Both of these tweets were labelled under pre-existing policies on misleading content and glorifying violence <a href="https://blog.twitter.com/en_us/topics/company/2019/publicinterest.html">on the part of public officials</a>. At time of publication there are no contextual labels on his COVID-related tweets.</p> <p><img data-recalc-dims="1" fetchpriority="high" decoding="async" data-attachment-id="27994" data-permalink="https://blog.witness.org/2020/05/covid-19-misinformation-response-assessment/screen-shot-2020-05-29-at-11-56-35-am/" data-orig-file="https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/Screen-Shot-2020-05-29-at-11.56.35-AM.png?fit=1188%2C306&ssl=1" data-orig-size="1188,306" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Trump restricted tweet" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/Screen-Shot-2020-05-29-at-11.56.35-AM.png?fit=300%2C77&ssl=1" data-large-file="https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/Screen-Shot-2020-05-29-at-11.56.35-AM.png?fit=960%2C248&ssl=1" class="alignnone size-large wp-image-27994" src="https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/Screen-Shot-2020-05-29-at-11.56.35-AM.png?resize=960%2C248&ssl=1" alt="Trump tweet restricted for glorifying violence" width="960" height="248" srcset="https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/Screen-Shot-2020-05-29-at-11.56.35-AM.png?resize=1024%2C264&ssl=1 1024w, https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/Screen-Shot-2020-05-29-at-11.56.35-AM.png?resize=300%2C77&ssl=1 300w, https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/Screen-Shot-2020-05-29-at-11.56.35-AM.png?resize=768%2C198&ssl=1 768w, https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/Screen-Shot-2020-05-29-at-11.56.35-AM.png?resize=200%2C52&ssl=1 200w, https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/Screen-Shot-2020-05-29-at-11.56.35-AM.png?w=1188&ssl=1 1188w" sizes="(max-width: 960px) 100vw, 960px" /></p> <p><b>Imposing forwarding limits</b></p> <p><span style="font-weight: 400;">WhatsApp’s closed messaging groups have proved to be a huge conduit for the spread of misinformation, since content cannot be externally moderated. Instead, the platform has </span><a href="https://www.technologyreview.com/2020/04/07/998517/whatsapp-limits-message-forwarding-combat-coronavirus-misinformation/"><span style="font-weight: 400;">imposed limits for some kinds of message forwarding</span></a><span style="font-weight: 400;">, so that messages identified as “highly forwarded” can only be sent onward to one group rather than five.</span></p> <p><b>Recognizing limits of automation</b></p> <p><span style="font-weight: 400;">As mentioned above, platforms have been relying much more heavily on automated moderation to remove high volumes of misinformation with reduced human capacity. In recent times Facebook has been forced to admit that automated moderation (such as its extremist content policy) can result in overreach. In this case, Facebook has </span><a href="https://www.nytimes.com/2020/04/05/technology/coronavirus-facebook-masks.html"><span style="font-weight: 400;">admitted that</span></a><span style="font-weight: 400;"> “automated systems we set up to prevent the sale of medical masks needed by health workers have inadvertently blocked some efforts to donate supplies.” </span></p> <p><b>ASSESSMENT – Key points to note:</b></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Taking down supposedly harmful information needs to be done in a consistent, appealable manner consistent with the </span><a href="https://santaclaraprinciples.org/"><span style="font-weight: 400;">Santa Clara Principles</span></a></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Global leaders should not be exempt from rules around sharing manipulated media when it is done as communication, not as clearly-labelled political campaigning, such as political ads</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The ‘digital wildfire’ of rapidly spreading false information on messaging platforms is a key concern in most regions where WITNESS operates: introducing limits on large-scale forwarding are a useful break on the ability to amplify and distribute false information</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Platforms </span><a href="https://blog.witness.org/2020/04/witness-joins-75-experts-calling-platforms-preserve-data-takedowns-covid19/"><span style="font-weight: 400;">need to provide data on the automation</span></a><span style="font-weight: 400;"> for both better research into handling information in a pandemic and to understand implications of more aggressive misinformation policies paired with increased automated decision-making</span></li> </ul> <h3><span style="font-weight: 400;">Additive measures: Boosting trusted information</span></h3> <p><b>Elevating authoritative sources</b></p> <p><span style="font-weight: 400;">The inverse process to removing inaccurate or harmful information is ensuring that good information receives more visibility. YouTube has tried to do this by providing a direct link to the CDC’s main COVID-19 information page beneath all videos relating to coronavirus (in the US), while other platforms like Twitter, Instagram and Facebook have used search terms related to coronavirus as the entry point to direct people to official sources. </span></p> <p><span style="font-weight: 400;">Many platforms have rolled out some kind of “information hub” combining news about the platform’s response along with links to key resources. Twitter has also directed resources towards accelerating the verification process for medical professionals, who have emerged as an important source of information during the pandemic.</span></p> <figure id="attachment_27968" aria-describedby="caption-attachment-27968" style="width: 720px" class="wp-caption alignnone"><img data-recalc-dims="1" decoding="async" data-attachment-id="27968" data-permalink="https://blog.witness.org/2020/05/covid-19-misinformation-response-assessment/image3-7/" data-orig-file="https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/image3.png?fit=720%2C280&ssl=1" data-orig-size="720,280" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="FB-coronavirus-info" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/image3.png?fit=300%2C117&ssl=1" data-large-file="https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/image3.png?fit=720%2C280&ssl=1" class="wp-image-27968 size-full" src="https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/image3.png?resize=720%2C280&ssl=1" alt="Facebook coronavirus info panel" width="720" height="280" srcset="https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/image3.png?w=720&ssl=1 720w, https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/image3.png?resize=300%2C117&ssl=1 300w, https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/image3.png?resize=200%2C78&ssl=1 200w" sizes="(max-width: 720px) 100vw, 720px" /><figcaption id="caption-attachment-27968" class="wp-caption-text">Facebook search for “coronavirus” directs to COVID-19 Information Centre</figcaption></figure> <p><b>Giving free advertising</b></p> <p><span style="font-weight: 400;">Facebook, Twitter and Google have all provided free advertising space to the WHO and national health authorities, giving them a channel through which to reach a large number of platform users with the message of their choice.</span></p> <p><b>Curating information on the platforms</b></p> <p><span style="font-weight: 400;">Being media-driven by nature, YouTube has had success in curating playlists of relevant coronavirus information and presenting them directly on the homepage. Some of these playlists contain news updates and the latest health guidance, while others provide tangential content like quarantine cooking suggestions or home workout routines. </span></p> <figure id="attachment_27969" aria-describedby="caption-attachment-27969" style="width: 966px" class="wp-caption alignnone"><img data-recalc-dims="1" decoding="async" data-attachment-id="27969" data-permalink="https://blog.witness.org/2020/05/covid-19-misinformation-response-assessment/image2-8/" data-orig-file="https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/image2.png?fit=966%2C294&ssl=1" data-orig-size="966,294" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Youtube-curation" data-image-description="" data-image-caption="<p>YouTube curates videos relevant to quarantine into playlists</p> " data-medium-file="https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/image2.png?fit=300%2C91&ssl=1" data-large-file="https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/image2.png?fit=960%2C292&ssl=1" class="size-full wp-image-27969" src="https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/image2.png?resize=960%2C292&ssl=1" alt="Youtube stay home curation panel" width="960" height="292" srcset="https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/image2.png?w=966&ssl=1 966w, https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/image2.png?resize=300%2C91&ssl=1 300w, https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/image2.png?resize=768%2C234&ssl=1 768w, https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/image2.png?resize=200%2C61&ssl=1 200w" sizes="(max-width: 960px) 100vw, 960px" /><figcaption id="caption-attachment-27969" class="wp-caption-text">YouTube curates videos relevant to quarantine into playlists</figcaption></figure> <p><span style="font-weight: 400;">Whereas hashtags on Twitter and Instagram would usually provide user-driven curation, here both of these platforms have had to take the opposite response, intervening to redirect hashtags to official health information rather than allowing them to bring together all tagged content including potential misinfo.</span></p> <p><b>Increasing fact-checking</b></p> <p><span style="font-weight: 400;">Various studies have shown that presenting fact-check labels along with headlines on social media can </span><a href="https://engineering.nyu.edu/news/researchers-find-red-flagging-misinformation-could-slow-spread-fake-news-social-media"><span style="font-weight: 400;">help slow the spread of misinformation</span></a><span style="font-weight: 400;">. To control the spread of misinformation about the coronavirus, Facebook has increased the reach of third party fact-checkers on the platform in a number of ways: adding new fact-checking partners, adding a section for fact-checked articles in the COVID-19 information hub, and supporting fact-checkers with grants, as </span><a href="https://about.fb.com/news/2020/04/covid-19-misinfo-update/"><span style="font-weight: 400;">detailed in a blog post</span></a><span style="font-weight: 400;">. For the first time, Facebook has also taken the step of notifying users when they have interacted with dangerous misinformation that has subsequently been taken down, in a move that has been </span><a href="https://www.poynter.org/fact-checking/2020/fact-checkers-like-facebooks-new-moves-on-covid-19-misinformation-but-still-hope-more-will-be-done/"><span style="font-weight: 400;">well received by the fact-checking community</span></a><span style="font-weight: 400;">.</span></p> <p><b>ASSESSMENT – Key points to note:</b></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Providing curated or authoritative information about public health measures is a good idea. However, providing authoritative information is challenging outside of contexts with fixed, public information (e.g. scientifically validated medical approaches or dates of elections). </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Front-end efforts to provide good authoritative information also relate to back-end efforts at the algorithmic level to recommend good sources. We need to ensure that these do not structurally bias against civic journalism sources in favour of official sources – for example by consistently down-ranking alternative media sources that may be more reliable in many contexts.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Although in many circumstances platforms should not provide ‘authoritative’ information on key issues they can do better in using some of the approaches deployed during COVID-19 to provide guidance to users on key skills and literacies — like how to assess a post for truth or falsehood</span></li> </ul> <h3><span style="font-weight: 400;">Financial measures: Constraint or support</span></h3> <p><b>Product/ad prohibition</b></p> <p><span style="font-weight: 400;">Another pillar of COVID-19 response has been stricter regulations about what products can and can’t be advertised on a given platform—though policies have evolved in key respects as the crisis has continued.</span></p> <p><span style="font-weight: 400;">For example, amid shortages of PPE for health workers, Amazon </span><a href="https://www.fastcompany.com/90486084/amazon-bans-the-public-from-buying-n95-and-other-face-masks-during-the-covid-19-crisis"><span style="font-weight: 400;">banned the sale of N95 masks to the general public</span></a><span style="font-weight: 400;">, diverting all supplies towards hospitals and government agencies. And to protect against price gouging and other predatory listings, Facebook </span><a href="https://thehill.com/policy/technology/488528-facebook-to-ban-ads-for-hand-sanitizer-disinfecting-wipes-covid-19-test"><span style="font-weight: 400;">banned all ads for medical masks</span></a><span style="font-weight: 400;">, hand sanitizer, and disinfectant wipes.</span></p> <p><span style="font-weight: 400;">Google initially imposed a blanket ban on ads related to COVID-19, but later relaxed the policy </span><a href="https://www.cnbc.com/2020/04/02/google-relaxes-its-broad-ban-on-ads-that-mention-coronavirus.html"><span style="font-weight: 400;">to allow ads from government entities, hospitals, and other health providers</span></a><span style="font-weight: 400;">. YouTube made a similar adjustment to video monetization policies: Initially ads were turned off for videos connected to coronavirus, but </span><a href="https://www.theverge.com/2020/3/11/21174212/youtube-coronavirus-monetization-ads-susan-wojcicki-sensitive-subject-phil-defranco"><span style="font-weight: 400;">later reinstated them</span></a><span style="font-weight: 400;"> after creators complained that there was no longer an incentive to make informative content.</span></p> <p><b>Blocking market access</b></p> <p><span style="font-weight: 400;">Apple and Google control access to the iOS and Android markets through their respective app stores, and both companies have been removing coronavirus-related apps that don’t meet quality standards. Apple has blocked all coronavirus apps </span><a href="https://www.cnet.com/news/apple-google-amazon-block-nonofficial-coronavirus-apps-from-app-stores/"><span style="font-weight: 400;">except those made by “recognized entities”</span></a><span style="font-weight: 400;"> such as governments or medical institutions, and Google has also </span><a href="https://www.forbes.com/sites/thomasbrewster/2020/03/24/google-bans-coronavirus-apps-but-after-400000-downloads/#1b72ee0434c0"><span style="font-weight: 400;">removed apps en masse</span></a><span style="font-weight: 400;">. Although it’s still possible to install banned apps by other means, far fewer users will take the time to go through unofficial channels.</span></p> <p><b>Direct monetary support</b></p> <p><span style="font-weight: 400;">Facebook and Google have both announced funding programs to address coronavirus misinformation by supporting journalism. Facebook has </span><a href="https://www.facebook.com/journalismproject/coronavirus-update-news-industry-support"><span style="font-weight: 400;">pledged $100 million</span></a><span style="font-weight: 400;"> to support the news industry, mostly through grants to local newsrooms, whereas Google has chosen to </span><a href="https://www.blog.google/outreach-initiatives/google-news-initiative/covid-19-65-million-help-fight-coronavirus-misinformation/"><span style="font-weight: 400;">focus on independent fact-checkers</span></a><span style="font-weight: 400;"> with $6.5 million funding.</span></p> <p><b>ASSESSMENT – Key points to note:</b></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Funding for media is a concrete step that the platforms must take, particularly given their own role in cutting into media revenues and reach. Our key concerns relate to ensuring that a diverse range of global media are supported including media in the Global South and community media. Our research into new forms of digital mis/disinformation has also identified key areas where journalism funders, including platforms, need to invest – including critical OSINT (“open source investigation”), media verification and digital forensics skills needed to deal with increasingly sophisticated media manipulation.</span></li> </ul> <p><a name="Part3"></a></p> <h1><span style="font-weight: 400;">Part 3: Lessons for the future</span></h1> <p>[<a href="#Part3">Direct link</a> | <a href="#Top">Back to top</a>]</p> <p><span style="font-weight: 400;">On social media platforms, as in so many other areas, the COVID-19 pandemic has created the conditions for the rapid development and testing of systems that existed in some form but had not been deployed at scale. Not all of these experiments have produced desirable outcomes, but platforms and human rights organizations are in a position to learn from both the good and the bad as we decide which measures to preserve and which to either improve or dispense with.</span></p> <h2><span style="font-weight: 400;">What we should preserve</span></h2> <p><b>Better information management from platforms</b></p> <p><span style="font-weight: 400;">Where platforms have previously allowed social media users to navigate information streams independently, the pandemic has demonstrated the value in being more proactive in supporting users to find better information, and to recognize it as such. </span></p> <p><span style="font-weight: 400;">This goes beyond simply providing verification checkmarks (which prove identify a user but say nothing about the quality of the information or their expertise on a topic area), towards highlighting sources’ domain expertise—e.g. communications from the CDC or WHO where epidemiology is concerned—and foregrounding this information at the time it is most needed, such as in search results.</span></p> <p><span style="font-weight: 400;">When questions of health and/or harm are concerned, platforms should also maintain a willingness to push valuable information or key guidance to users at times when context suggests they will be receptive to it. This could be a sidebar next to thematically related content, a pop up window on a website, or even a push notification from an app if the information is critical and time-sensitive.</span></p> <figure id="attachment_27967" aria-describedby="caption-attachment-27967" style="width: 960px" class="wp-caption alignnone"><img data-recalc-dims="1" decoding="async" data-attachment-id="27967" data-permalink="https://blog.witness.org/2020/05/covid-19-misinformation-response-assessment/image1-7/" data-orig-file="https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/image1.png?fit=1484%2C584&ssl=1" data-orig-size="1484,584" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="YouTube COVID info panel" data-image-description="" data-image-caption="<p>Information panel added below all YouTube videos on coronavirus</p> " data-medium-file="https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/image1.png?fit=300%2C118&ssl=1" data-large-file="https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/image1.png?fit=960%2C378&ssl=1" class="size-large wp-image-27967" src="https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/image1.png?resize=960%2C378&ssl=1" alt="YouTube COVID info panel" width="960" height="378" srcset="https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/image1.png?resize=1024%2C403&ssl=1 1024w, https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/image1.png?resize=300%2C118&ssl=1 300w, https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/image1.png?resize=768%2C302&ssl=1 768w, https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/image1.png?resize=200%2C79&ssl=1 200w, https://i0.wp.com/blog.witness.org/wp-content/uploads/2020/05/image1.png?w=1484&ssl=1 1484w" sizes="(max-width: 960px) 100vw, 960px" /><figcaption id="caption-attachment-27967" class="wp-caption-text">Information panel added below all YouTube videos on coronavirus</figcaption></figure> <p><span style="font-weight: 400;">Curating information has also proven useful to surface more science-based, reliable content: If done on topics with recognized authoritative sources, platforms should not shy away from presenting collections of good quality sources, or playlists of informative content. However, in many cases, platforms like YouTube are doing this curation to address the failings of their algorithms in over-surfacing misinformation over good information. Any approach that is on a broader range of mis/disinformation must take into account the existing known structural deficiencies with algorithmic recommendation systems and the parallel problems of shadow banning of marginalized human rights content. It must also ensure that “authoritativeness” does not get weaponized against critical media voices. </span></p> <p><span style="font-weight: 400;">Equally, information management is a two-way street: Besides highlighting and curating information, during this time platforms have made more points of contact available to the public like call-in numbers on WhatsApp.</span></p> <p><b>Transparency, data sharing, better engagement and resourcing to work with vulnerable communities and clear right to appeal where automation is used</b></p> <p><span style="font-weight: 400;">As we have argued before, when platforms use automated moderation, </span><a href="https://www.nytimes.com/2019/10/23/opinion/syria-youtube-content-moderation.html"><span style="font-weight: 400;">they must be transparent about the limitations</span></a><span style="font-weight: 400;">. This goes further than admitting that the system has flaws, as Facebook has already done: </span><a href="https://blog.witness.org/2020/04/witness-joins-75-experts-calling-platforms-preserve-data-takedowns-covid19/"><span style="font-weight: 400;">Platforms need to share detailed data about content removal</span></a><span style="font-weight: 400;"> and enable independent observers to assess whether the impacts are evenly distributed, and suggest corrections where they are not. It’s time for platforms to make third-party oversight, transparency and data sharing a standard part of operating procedure, to ensure that automation is used in a way that respects human rights moving forward. </span><a href="https://blog.witness.org/2018/06/new-united-nations-report-calls-on-companies-to-take-a-a-human-rights-approach-to-platform-content-regulation/"><span style="font-weight: 400;">As with all content moderation</span></a><span style="font-weight: 400;">, there also needs to be a clear, accessible way for users to appeal erroneous or biased decisions.</span></p> <p><b>Principled, clear handling of public figures</b></p> <p><span style="font-weight: 400;">In cracking down on inaccurate claims made by Jair Bolsonaro, Twitter, Facebook and Google showed that they were prepared to hold influential politicians to the same standards applied to everyday people. Now that this precedent exists, there should be no valid reason to allow public figures to contravene these rules, especially when clear harms could result from their behavior.</span></p> <p><b>More proactive moderation to avoid offline harm</b></p> <p><span style="font-weight: 400;">Having seen how quickly platforms can act in a public health crisis and what resources they are able to marshall, we have also seen a precedent set that they can do more to challenge, reduce the spread of, or remove information that has a direct link to offline harm. We should be able to expect sufficient resources to go into understanding local contexts and languages and, when necessary, engaging in more proactive moderation that still respects free expression. This is particularly important when marginalized communities are being targeted—while it is too late for those who were killed in the recent anti-Muslim Delhi riots or many other instances around the world where people have been harmed as a result of dangerous speech, there can be no further excuse for inactivity. </span></p> <h2><span style="font-weight: 400;">Gaps that remain</span></h2> <p><span style="font-weight: 400;">The points made above all suggest positive developments in responding to misinformation, but we also see many kinds of shortcoming that need to be identified and addressed. Broadly speaking these can be sorted into structural failures, gaps and oversights, underdeveloped areas in need of support, and challenges without a clear cut solution, for which continued research is needed.</span></p> <h3>Structural failures, gaps and oversights</h3> <p><span style="font-weight: 400;">Fundamentally many of the challenges of platforms in handling misinformation, disinformation and dangerous speech relate to their underlying models of monetization, management of attention and recommendation. However, to better address critiques of these problems in a global human rights context we must also address:</span></p> <p><b>Not resourcing globally</b></p> <p><span style="font-weight: 400;">A first, fundamental point to make is that US-based platforms have historically left large gaps or uneven distributions in the allocation of their resources globally, focusing disproportionately on North America and Western Europe, with lesser attention to the rest of the world.</span></p> <p><b>Not listening globally</b></p> <p><span style="font-weight: 400;">Closely linked to a failure to resource globally is a continued need to listen closely to civil society and media voices outside of North America and Western Europe, many of whom are organizing in coalitions such as the Next Billions Coalition.</span></p> <p><b>Not preparing for adverse human rights impacts adequately</b></p> <p><span style="font-weight: 400;">Although we have recently seen Facebook release </span><a href="https://about.fb.com/news/2020/05/human-rights-work-in-asia/"><span style="font-weight: 400;">additional human rights impact assessments for their platform operations in Sri Lanka, Indonesia and Cambodia</span></a><span style="font-weight: 400;">, we need to see even greater attention, in advance, to adverse human rights consequences of platforms and products in vulnerable societies. Doing these human rights impact assessments well will be directly correlated in its effectiveness to the degree which companies resource and listen globally to a diverse range of impacted communities. Companies </span><a href="https://rankingdigitalrights.org/2020/03/16/rdr-pilot-study-underscores-the-need-for-rights-based-standards-in-targeted-advertising-and-algorithmic-systems/"><span style="font-weight: 400;">have also not done human rights impact assessments</span></a><span style="font-weight: 400;"> on the effects of their algorithmic decision-making.</span></p> <p><b>Data sharing and transparency</b></p> <p><span style="font-weight: 400;">As a networked problem misinformation cannot be addressed in silos, and threat intelligence sharing between platforms will have a net positive effect on the health of the ecosystem overall as long as information sharing does not result in ‘<a href="https://knightcolumbia.org/content/the-rise-of-content-cartels">content cartels</a>‘ that arbitrarily take down content across multiple platforms. However beyond intra-industry collaboration, <a href="https://blog.witness.org/2020/04/witness-joins-75-experts-calling-platforms-preserve-data-takedowns-covid19/" target="_blank" rel="noopener">data should be shared</a></span><span style="font-weight: 400;"> with other relevant actors (researchers, journalists, activists) to the extent possible</span><span style="font-weight: 400;">, to enable better analysis of what is happening in-platform and cross-platform and the potential adverse consequences for human rights.</span></p> <h3><span style="font-weight: 400;">Underdeveloped areas</span></h3> <p><b>In-platform tool provision</b></p> <p><span style="font-weight: 400;">Unfortunately the tools that exist for analyzing and verifying media are not often easily accessible from within the platforms where misinformation is encountered. In our expert meetings there has been a <a href="https://blog.witness.org/2020/04/whats-needed-deepfakes-detection/" target="_blank" rel="noopener">consistent demand</a> for better tools to address shallowfakes that are integrated directly into social media apps, e.g. the ability to reverse image/video search, check for prior uploads of a photo or video, and see the original version of a piece of media side-by-side with a piece of manipulated or miscontextualized video. </span></p> <p><b>Media literacy guidance appropriate to modern contexts, combined with support to community leaders</b></p> <p><span style="font-weight: 400;">In workshops led by WITNESS around the world (e.g. <a href="https://lab.witness.org/brazil-deepfakes-prepare-now/">Brazil</a>), activists have listed media literacy training as a key requirement for combating misinformation in their communities. In the face of the COVID-19 pandemic, platforms have recognized that they have a responsibility to steer users towards reputable health information—and it is not unreasonable to ask that they make similar efforts to support users to navigate other forms of information too. Allocating funds towards appropriate media literacy initiatives and to training and support to community-based civic activists and leaders who can mediate harmful information with others has the potential to create large benefits as the digital sphere becomes a key component of public participation around the world.</span></p> <p><b>Journalistic media forensics capacity</b></p> <p><span style="font-weight: 400;">As information experts, journalists have a key role to play in addressing misinformation, but the journalism industry is facing unprecedented resource pressures. Most journalists still lack skills in media verification, and this will only get worse as media manipulation becomes more sophisticated in tandem with an overall decline in journalistic capacity. To address this trend, it is vital to find new sources of funding for the development of media forensics skills and capacity, both in existing forms of media manipulation and shallowfakes, as well as emerging forms such as deepfakes. Bearing in mind capacity and resourcing constraints this could take the form of supporting dedicated expertise rosters, hubs of support for regions, as well as ensuring that all tools are built with </span><a href="https://blog.witness.org/2020/04/whats-needed-deepfakes-detection/"><span style="font-weight: 400;">journalistic workflows and needs in mind</span></a><span style="font-weight: 400;">. </span></p> <p><strong>Inclusive solutions development</strong></p> <p>WITNESS is a member of various initiatives to prepare for emerging forms of mis- and disinformation such as <a href="https://lab.witness.org/projects/synthetic-media-and-deep-fakes/">deepfakes</a>. These initiatives are developing innovative solutions to a range of pressing problems, from manipulated media detection to enhanced content authentication and tracking—and as a member, WITNESS is advocating for such solutions to be developed, tested and deployed with vulnerable and/or marginalized communities in mind.</p> <p>For more on this topic see our blog posts on<a href="https://blog.witness.org/2020/04/whats-needed-deepfakes-detection/"> deepfake detection</a> and building <a href="https://blog.witness.org/2020/05/authenticity-infrastructure/">content authenticity infrastructure</a>.</p> <h3><span style="font-weight: 400;">Challenges</span></h3> <p><b>Opacity of closed group sharing</b></p> <p><span style="font-weight: 400;">Private messaging apps like WhatsApp, Telegram, WeChat, Viber and others provide a challenge for the spread of misinformation because of their opacity to researchers and, depending on encryption, even the app companies themselves. Organizations like First Draft News have produced some guides for </span><a href="https://firstdraftnews.org/latest/closed-groups-messaging-apps-and-online-ads-the-new-battlegrounds-of-disinformation/"><span style="font-weight: 400;">researching closed messaging apps</span></a><span style="font-weight: 400;">, but more research is needed into how to slow the spread of misinformation—without compromising the legitimate privacy needs of users who may rely on end-to-end encryption. As tools like reverse image search and similarity search are introduced in platforms to make it easier to see if an image or video has been miscontextualized or re-used in misinformation these need to be available in messaging apps too.</span></p> <p><b>Growth of restrictive “fake news” legislation</b></p> <p><span style="font-weight: 400;">Around the world, especially in non-democratic countries, fake news legislation is growing at lightning speed. Under the guise of stopping the spread of misinformation, laws such as those enacted in Singapore, Nigeria and South Africa (plus more listed in the </span><a href="https://www.icnl.org/covid19tracker/"><span style="font-weight: 400;">COVID-19 Civic Freedom tracker</span></a><span style="font-weight: 400;">) vest power in governments to become the arbiters of what is true and false, and create a legal avenue for them to sanction or silence critical voices. This development presents a serious threat to freedom of expression which the human rights community must be aware of.</span></p> <p><b>False positive rate of automated moderation</b></p> <p><span style="font-weight: 400;">As noted previously, automated moderation has its limits—and this is particularly true for issues less clear cut than health misinformation. Although automation is the go-to solution for platforms wishing to deploy cost-effective solutions at scale, </span><a href="https://blog.witness.org/2019/01/witness-brings-together-voices-push-back-dangerous-dissemination-terrorist-content-proposal-civil-society-letter/"><span style="font-weight: 400;">research has shown</span></a><span style="font-weight: 400;"> that automated solutions can lead to takedowns of critical public interest content that is erroneously tagged as inappropriate. This is even more the case in global contexts, as well as situations involving non-Roman scripts, and greater resource allocation is needed to parse these both automatically and through human moderation.</span></p> <p><b>Difficulty in defining harm</b></p> <p>Finally: Defining the exact harms and links of cause and effect involved in misinformation will often be hard, but we must still undertake to do so on issues that are not black-and-white. For topics like climate change, the “politicization” of the issue cannot be an excuse for inaction, when the harms—though distributed—are enormous in scale. For others, like the speech of political candidates, the inability to draw a line in <em>all</em> cases between campaigning and misinformation is not an excuse for allowing <em>every</em> kind of false statement.</p> <p>In a time of crisis, managing a rapidly changing information landscape presents great challenges for platforms, and navigating it presents challenges for the users themselves. 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