Home - Aurora

<!DOCTYPE html>       <html lang="en">  <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://aurora.dawn.com/","20190121104353","https://web.archive.org/","web","/_static/", "1548067433"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />   <meta charset="utf-8"> <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1">  <title>Home - Aurora</title> <meta name="subject" content="Founded in 1998, AURORA is Pakistan's leading advertising, marketing and media magazine. Published by The Dawn Media Group, AURORA is widely recognised as the voice of the advertising industry."/> <meta property="fb:app_id" content="323694191004296"/> <meta property="og:locale" content="en_US"/> <link rel="canonical" href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/"/> <link rel="dns-prefetch" href="//web.archive.org/web/20190121104353/https://i.dawn.com/"> <link rel="dns-prefetch" href="//web.archive.org/web/20190121104353/https://ajax.googleapis.com/"> <link rel="dns-prefetch" href="//web.archive.org/web/20190121104353/https://cdnjs.cloudflare.com/"> <link rel="archives" href="https://aurora.dawn.com/archive"/> <link rel="index" href="https://aurora.dawn.com/home"/> <meta property="og:image" content="https://web.archive.org/web/20190121104353im_/http://aurora.dawn.com/_img/social-default.jpg"/> <meta name="twitter:image" content="https://web.archive.org/web/20190121104353im_/http://aurora.dawn.com/_img/social-default.jpg"/> <script type="application/ld+json"> {"@context":"https:\/\/web.archive.org\/web\/20190121104353\/http:\/\/schema.org","@type":"organization","logo":"https:\/\/web.archive.org\/web\/20190121104353\/https:\/\/aurora.dawn.com\/_img\/logo.png","name":"Aurora Magazine","url":"https:\/\/web.archive.org\/web\/20190121104353\/https:\/\/aurora.dawn.com","sameAs":["","https:\/\/web.archive.org\/web\/20190121104353\/https:\/\/twitter.com\/auroramag","",""],"potentialAction":{"@type":"SearchAction","target":"https:\/\/web.archive.org\/web\/20190121104353\/https:\/\/aurora.dawn.com\/search?cx=partner-pub-8258178831251847:bv07ib-e2ch&ie=UTF-8&q={search_term_string}","query-input":"required name=search_term_string"}} </script> <link rel="preload" as="style" href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/_css/all.20181228184911.css"> <link rel="preload" as="style" href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/_css/roboto.20181224000910.css"> <link rel="preload" as="script" href="https://web.archive.org/web/20190121104353/https://code.jquery.com/jquery-3.2.1.min.js"> <link rel="preload" as="script" href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/_js/all.20190110143513.js"> <link rel="stylesheet" href="https://web.archive.org/web/20190121104353cs_/https://aurora.dawn.com/_css/all.20181228184911.css" media="all"> <link rel="stylesheet" href="https://web.archive.org/web/20190121104353cs_/https://aurora.dawn.com/_css/roboto.20181224000910.css" media="all">  <script async="async" src="https://web.archive.org/web/20190121104353js_/https://www.googletagservices.com/tag/js/gpt.js"></script> <script type="text/javascript"> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googleAdsSlots = []; googletag.cmd.push(function() { googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-ASA-DESKTOP-TOP', [[728,90],[970,90],[970,250]], 'div-gpt-ad-1510380105517-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-BOTTOM', [728,90], 'div-gpt-ad-1509519280329-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-MIDDLE', [728,90], 'div-gpt-ad-1455520357400-2').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-ASA-MOBILE-TOP', [[320,50],[728,90],[320,100]], 'div-gpt-ad-1518611317921-0').addService(googletag.pubads())); googletag.pubads().set("document_language", "en"); googletag.pubads().collapseEmptyDivs(); googletag.pubads().setTargeting('site', 'aurora.dawn.com'); googletag.pubads().setTargeting('category', 'Home'); googletag.pubads().disableInitialLoad(); googletag.enableServices(); }); </script>   <script type="text/javascript"> window.onload = function() { googletag.cmd.push(function() { function isEnabled(div) { if (!div) return false; var display = $(div).css('display'); var parent = $(div).parent(); if (display == 'none') return false; if (parent.is('body')) { return true; } else { return isEnabled(parent); } } var resetCorrelator = true; // issue #470 for (i = 0; i < googleAdsSlots.length; i++) { var slot = googleAdsSlots[i]; var id = slot.getSlotElementId(); var div = document.getElementById(id); if (isEnabled(div)) { googletag.pubads().refresh([slot], {changeCorrelator: resetCorrelator}); resetCorrelator = false; } } // http://stackoverflow.com/a/30935893 // https://developers.google.com/doubleclick-gpt/reference#googletag.events.SlotRenderEndedEvent // it is required as sometimes rendered ad is empty but rad adds width and height on the div // which doesn't allow the ad to collapse in this case googletag.pubads().addEventListener('slotRenderEnded', function(e) { var $renderedSlot = $('#' + e.slot.getSlotElementId()); if(e.isEmpty) { $renderedSlot.parents('.ad').attr("style", "display: none !important"); } else { // https://github.com/aleemb/dawn.com/issues/836 // multi dimension ads rad init, as we don't know which ad is rendered so // we get the dimensions of rendered ad and then configure it with rad var width = 0; var height = 0; var isMultidimensionalAd = $renderedSlot.parents('.ad').find('.rad--multi').length > 0; var isPriorityAd = $renderedSlot.parents('.ad').hasClass('ad--priority'); if(e.size.length) { width = e.size[0]; height = e.size[1]; } if (isMultidimensionalAd) { if (width && height) { $renderedSlot.css({width: width+'px', height: height+'px'}); $renderedSlot.closest('.js-ad').css({maxWidth: width+'px', maxHeight: height+'px', paddingBottom: 0}); $renderedSlot.rad({allowBiggerSizing:'true'}); } } if (isPriorityAd) { if (width && height) { var onMouseOut = "javascript:this.style.overflow='hidden';" +"__adi=$(this).find('iframe').eq(0);" +"__adi.height(height);"; var onMouseOver = "javascript:this.style.overflow='visible';" +"__adi=$(this).find('iframe').eq(0);" +"__adi.contents().height();" // weird, adding this fixes Firefox expanding issue +"setTimeout(function(){__adi.height(__adi.contents().height() || height);}, 10);"; $renderedSlot.parents('.js-ad').attr('onMouseOver', onMouseOver); $renderedSlot.parents('.js-ad').attr('onMouseOut', onMouseOut); } } if($renderedSlot.parents('.ad').hasClass('ad--closable')) { $renderedSlot.parents('.ad').addClass('ad--closing'); } } }); }); } </script>   <script type="text/javascript"> (function (i,s,o,g,r,a,m) {i['GoogleAnalyticsObject']=r;i[r]=i[r]||function () { (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//web.archive.org/web/20190121104353/https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-40396753-4', 'auto'); ga('set', 'dimension1', 'Home'); ga('require', 'displayfeatures'); ga('send', 'pageview'); </script>   <script type="text/javascript">var _sf_startpt=(new Date()).getTime()</script>   </head> <body class="home"> <div class="aux-content" style="overflow: hidden;">  <div class="ad p-2 ad--top-leaderboard hidden sm-block" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1510380105517-0" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1510380105517-0'); });</script> </div> </div> </div> </div>   <div class="ad p-2 ad--top-leaderboard block sm-hidden" aria-hidden="true"> <div class="js-ad mobileleaderboard-height clearfix" style="max-width:320px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1518611317921-0" class="ad__wrapper__slot" style="width:320px;position:absolute;"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1518611317921-0'); });</script> </div> </div> </div> </div>  </div> <header class="mb-4 stick theme--cream-light"> <div class="container-fluid mast mast--stick"> <div class="row no-gutters"> <div class="col-sm-4 col-12"> <div class="logo-container mb-2 ml-4 pl-2"> <a href="/web/20190121104353/https://aurora.dawn.com/" class=""> <h1 class="text-hide logo logo--contain"> Aurora Magazine </h1> </a> <h3 class="subtitle size-three font-normal text-purple-dark m-0">Promoting excellence in advertising</h3> </div> </div> <div class="col-sm-2 col-12"></div> <div class="col-sm-6 col-12"> <div class="search-container absolute pin-r"> <div class="mt-1 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20190121104353/https://www.facebook.com/auroramagazine"><img class="image--saturated" src="/web/20190121104353im_/https://aurora.dawn.com/_img/facebook.png" width="35"/></a> <a target="_blank" href="https://web.archive.org/web/20190121104353/https://twitter.com/AuroraMag"><img class="image--saturated" src="/web/20190121104353im_/https://aurora.dawn.com/_img/twitter.png" width="35"/></a> </div> <div class="search-box text-center hidden sm-inline-block"> <form accept-charset="utf-8" class="form-vertical" method="GET" action="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/search"> <input class="form-control" type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"> <input class="form-control" type="hidden" name="cof" value="FORID:10"> <input class="form-control" type="hidden" name="ie" value="UTF-8"> <div class="form-group required"><input class="form-control search col-offset-2 col-8 p-1 col-sm-12 m-1 text-grey border border-pink-light" placeholder="Search" required id="q" type="text" name="q"></div></form></div> </div> </div> </div> </div> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-2 text-center "> <li class="nav__item nav__item--the-dawn-of-advertising-1947-2017 "><a class="" href="/web/20190121104353/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017">The Dawn Of Advertising (1947-2017)</a></li> <li class="nav__item nav__item--home active "><a class="" href="/web/20190121104353/https://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--recent "><a class="" href="/web/20190121104353/https://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item nav__item--agencies "><a class="" href="/web/20190121104353/https://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20190121104353/https://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--marketing "><a class="" href="/web/20190121104353/https://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item nav__item--creative "><a class="" href="/web/20190121104353/https://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item nav__item--media "><a class="" href="/web/20190121104353/https://aurora.dawn.com/media">Media</a></li> <li class="nav__item nav__item--trends "><a class="" href="/web/20190121104353/https://aurora.dawn.com/trends">Trends</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-0 p-sm-4 mx-auto my-0"> <main class="px-2 pb-2 mb-3"> <div class="row"> <div class="col-lg-7 col-12"> <div class="slideshow theme mb-4 md-slideshow-nav--visible slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":6000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 767,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 575,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">1</span>  <article class="box story " data-id="1143286" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143286/emborg-aims-to-cater-to-the-health-conscious-consumer-niche-in-pakistan"><img src="https://web.archive.org/web/20190121104353im_/https://i.dawn.com/large/2018/12/5c178890e3beb.jpg" alt="Emborg aims to cater to the health-conscious consumer niche in Pakistan"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Recent" href="/web/20190121104353/https://aurora.dawn.com/recent" class="">Recent</a></span> </div>  <h2 data-layout="story" data-id="1143286" class="story__title size-seven text-center font-normal px-2 "><a href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143286/emborg-aims-to-cater-to-the-health-conscious-consumer-niche-in-pakistan" class="story__link"><strong>Emborg aims to cater to the health-conscious consumer niche in Pakistan</strong> </a></h2>  <div class="story__excerpt size-five text-center font-light px-2 pb-2">Plan to establish manufacturing plants in Pakistan by 2020. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">2</span>  <article class="box story " data-id="1143296" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143296/pakistani-start-ups-the-next-innovation-district"><img src="https://web.archive.org/web/20190121104353im_/https://i.dawn.com/large/2019/01/5c41687bd67ea.jpg" alt="Pakistani start-ups: The next innovation district"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Recent" href="/web/20190121104353/https://aurora.dawn.com/recent" class="">Recent</a></span> </div>  <h2 data-layout="story" data-id="1143296" class="story__title size-seven text-center font-normal px-2 "><a href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143296/pakistani-start-ups-the-next-innovation-district" class="story__link"><strong>Pakistani start-ups: The next innovation district</strong> </a></h2>  <div class="story__excerpt size-five text-center font-light px-2 pb-2">Pakistan’s entrepreneurial ecosystem has made immense strides, but this is only the beginning, writes Nabeel Qadeer. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">3</span>  <article class="box story " data-id="1143360" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143360/an-answer-to-pakistans-water-woes"><img src="https://web.archive.org/web/20190121104353im_/https://i.dawn.com/large/2019/01/5c3ed53358cdc.jpg" alt="An answer to Pakistan’s water woes?"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Recent" href="/web/20190121104353/https://aurora.dawn.com/recent" class="">Recent</a></span> </div>  <h2 data-layout="story" data-id="1143360" class="story__title size-seven text-center font-normal px-2 "><a href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143360/an-answer-to-pakistans-water-woes" class="story__link"><strong>An answer to Pakistan’s water woes?</strong> </a></h2>  <div class="story__excerpt size-five text-center font-light px-2 pb-2">Can LifeStraw’s innovative products be the answer to Pakistan’s water filtration needs? </div> </article>  </div> </div> </div> <div class="col-lg-5 col-12"> <div class="text-center "> <h2 class="badge size-seven text-center font-light uppercase ">Latest</h2> </div> <div class="mr-0 mr-sm-4 mb-4 p-0 p-sm-4">  <article class="box story mb-4 pb-4" data-id="1143313" data-layout="story">  <div class=" mb-2"> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Recent" href="/web/20190121104353/https://aurora.dawn.com/recent" class="">Recent</a></span> </div>  <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143313/destined-for-the-spotlight"><img src="https://web.archive.org/web/20190121104353im_/https://i.dawn.com/thumbnail/2018/12/5c1a68c5ddae9.jpg" alt="Destined for the spotlight"/></a></div> </figure>  <h2 data-layout="story" data-id="1143313" class="story__title size-five text-center sm-text-left "><a href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143313/destined-for-the-spotlight" class="story__link"><strong>Destined for the spotlight</strong> </a></h2> </article>   <article class="box story mb-4 pb-4" data-id="1143361" data-layout="story">  <div class=" mb-2"> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Recent" href="/web/20190121104353/https://aurora.dawn.com/recent" class="">Recent</a></span> </div>  <figure class="media media--left col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143361/celebrating-beauty"><img src="https://web.archive.org/web/20190121104353im_/https://i.dawn.com/thumbnail/2019/01/5c3f00c424858.png" alt="Celebrating beauty"/></a></div> </figure>  <h2 data-layout="story" data-id="1143361" class="story__title size-five text-center sm-text-left "><a href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143361/celebrating-beauty" class="story__link"><strong>Celebrating beauty</strong> </a></h2> </article>   <article class="box story mb-4 pb-4" data-id="1143359" data-layout="story">  <div class=" mb-2"> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Recent" href="/web/20190121104353/https://aurora.dawn.com/recent" class="">Recent</a></span> </div>  <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143359/josh-maango-josh-se"><img src="https://web.archive.org/web/20190121104353im_/https://i.dawn.com/thumbnail/2019/01/5c3dad6d0e1c0.jpg" alt="Josh maango josh se"/></a></div> </figure>  <h2 data-layout="story" data-id="1143359" class="story__title size-five text-center sm-text-left "><a href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143359/josh-maango-josh-se" class="story__link"><strong>Josh maango josh se</strong> </a></h2> </article>  </div> </div> </div> <div class="row"> <div class="col-12"> <div class="text-center pt-4"> <h2 class="badge size-eight text-center font-light uppercase ">Featured Stories</h2> </div> <br> <br> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1143310" data-layout="story">  <figure class="media media--stretch col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143310/let-the-sparks-fly"><img src="https://web.archive.org/web/20190121104353im_/https://i.dawn.com/large/2018/12/5c1a65c302d3d.jpg" alt="Let the sparks fly"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center my-2"> <span class="badge size-three text-center border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Recent" href="/web/20190121104353/https://aurora.dawn.com/recent" class="">Recent</a></span> </div>  <h2 data-layout="story" data-id="1143310" class="story__title size-seven text-center font-normal "><a href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143310/let-the-sparks-fly" class="story__link"><strong>Let the sparks fly</strong> </a></h2>  <div class="story__excerpt size-five text-center font-light ">Interview with Wali Tirmizi, COO, Teeli. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1143298" data-layout="story">  <figure class="media media--stretch col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143298/finding-relevance-in-a-techno-world"><img src="https://web.archive.org/web/20190121104353im_/https://i.dawn.com/large/2018/12/5c1936bd71ee2.jpg" alt="Finding relevance in a techno world"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center my-2"> <span class="badge size-three text-center border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Recent" href="/web/20190121104353/https://aurora.dawn.com/recent" class="">Recent</a></span> </div>  <h2 data-layout="story" data-id="1143298" class="story__title size-seven text-center font-normal "><a href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143298/finding-relevance-in-a-techno-world" class="story__link"><strong>Finding relevance in a techno world</strong> </a></h2>  <div class="story__excerpt size-five text-center font-light ">The line between marketing and technology has officially disappeared, announces Khurram Mahboob. </div> </article>  </div> </div><div class="clear--both"> </div></div> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1143358" data-layout="story">  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20190121104353/https://aurora.dawn.com/recent" class="">Recent</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143358/top-5-big-ideas-of-2018"><img src="https://web.archive.org/web/20190121104353im_/https://i.dawn.com/thumbnail/2019/01/5c39730201360.jpg" alt="Top 5 Big Ideas of 2018"/></a></div> </figure>  <h2 data-layout="story" data-id="1143358" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143358/top-5-big-ideas-of-2018" class="story__link"><strong>Top 5 Big Ideas of 2018</strong> </a></h2>  <div class="story__excerpt size-four font-light text-center sm-text-left ">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1143357" data-layout="story">  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20190121104353/https://aurora.dawn.com/recent" class="">Recent</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143357/top-5-design-ideas-of-2018"><img src="https://web.archive.org/web/20190121104353im_/https://i.dawn.com/thumbnail/2019/01/5c3970d90fdaa.jpg" alt="Top 5 Design Ideas of 2018"/></a></div> </figure>  <h2 data-layout="story" data-id="1143357" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143357/top-5-design-ideas-of-2018" class="story__link"><strong>Top 5 Design Ideas of 2018</strong> </a></h2>  <div class="story__excerpt size-four font-light text-center sm-text-left ">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1143354" data-layout="story">  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20190121104353/https://aurora.dawn.com/recent" class="">Recent</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143354/top-5-brand-activism-initiatives-of-2018"><img src="https://web.archive.org/web/20190121104353im_/https://i.dawn.com/thumbnail/2019/01/5c383faca077b.jpg" alt="Top 5 Brand Activism Initiatives of 2018"/></a></div> </figure>  <h2 data-layout="story" data-id="1143354" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143354/top-5-brand-activism-initiatives-of-2018" class="story__link"><strong>Top 5 Brand Activism Initiatives of 2018</strong> </a></h2>  <div class="story__excerpt size-four font-light text-center sm-text-left ">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1143353" data-layout="story">  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20190121104353/https://aurora.dawn.com/recent" class="">Recent</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143353/obos-are-stealing-hearts-across-pakistan"><img src="https://web.archive.org/web/20190121104353im_/https://i.dawn.com/thumbnail/2019/01/5c36f2eb6198e.jpg" alt="OBOs are stealing hearts across Pakistan"/></a></div> </figure>  <h2 data-layout="story" data-id="1143353" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143353/obos-are-stealing-hearts-across-pakistan" class="story__link"><strong>OBOs are stealing hearts across Pakistan</strong> </a></h2>  <div class="story__excerpt size-four font-light text-center sm-text-left ">A review of Peek Freans’ new campaign </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1143316" data-layout="story">  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20190121104353/https://aurora.dawn.com/recent" class="">Recent</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143316/let-a-thousand-trees-bloom"><img src="https://web.archive.org/web/20190121104353im_/https://i.dawn.com/thumbnail/2018/12/5c1a6d1957c0c.jpg" alt="Let a thousand trees bloom"/></a></div> </figure>  <h2 data-layout="story" data-id="1143316" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143316/let-a-thousand-trees-bloom" class="story__link"><strong>Let a thousand trees bloom</strong> </a></h2>  <div class="story__excerpt size-four font-light text-center sm-text-left ">Interview with Tofiq Pasha Mooraj, social and environmental activist. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="5" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1143352" data-layout="story">  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20190121104353/https://aurora.dawn.com/recent" class="">Recent</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143352/top-5-start-ups-of-2018"><img src="https://web.archive.org/web/20190121104353im_/https://i.dawn.com/thumbnail/2019/01/5c35859d99f51.jpg" alt="Top 5 Start-ups of 2018"/></a></div> </figure>  <h2 data-layout="story" data-id="1143352" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143352/top-5-start-ups-of-2018" class="story__link"><strong>Top 5 Start-ups of 2018</strong> </a></h2>  <div class="story__excerpt size-four font-light text-center sm-text-left ">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="6" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1143320" data-layout="story">  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20190121104353/https://aurora.dawn.com/recent" class="">Recent</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143320/changing-lyari-one-lunchbox-at-a-time"><img src="https://web.archive.org/web/20190121104353im_/https://i.dawn.com/thumbnail/2019/01/5c342a36571c4.jpg" alt="Changing Lyari one lunchbox at a time"/></a></div> </figure>  <h2 data-layout="story" data-id="1143320" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143320/changing-lyari-one-lunchbox-at-a-time" class="story__link"><strong>Changing Lyari one lunchbox at a time</strong> </a></h2>  <div class="story__excerpt size-four font-light text-center sm-text-left ">Lyari lunchboxes is the beginning of an initiative aimed at changing the lives of the people of Lyari. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="7" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1143321" data-layout="story">  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20190121104353/https://aurora.dawn.com/recent" class="">Recent</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143321/there-is-high-customer-demand-in-pakistan-for-chinese-products"><img src="https://web.archive.org/web/20190121104353im_/https://i.dawn.com/thumbnail/2019/01/5c32dae026418.jpg" alt=""There is high customer demand in Pakistan for Chinese products""/></a></div> </figure>  <h2 data-layout="story" data-id="1143321" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143321/there-is-high-customer-demand-in-pakistan-for-chinese-products" class="story__link"><strong>"There is high customer demand in Pakistan for Chinese products"</strong> </a></h2>  <div class="story__excerpt size-four font-light text-center sm-text-left ">Kezhi Jiang, GM, Miniso, on launching the Chinese retail giant and its future in Pakistan. </div> </article>  </div> </div><div class="clear--both"> </div></div> </div> </div> <div class="my-2">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div>  </div> <br> <div class="row"> <div class="col-12"> <h2 class="badge size-six font-light uppercase pl-0 pt-4">Editor's Picks</h2> <div class="theme px-0 px-sm-2"> <div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1143351" data-layout="story">  <figure class="media media--left col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143351/tajik-announces-launch-of-the-element-of-demise"><img src="https://web.archive.org/web/20190121104353im_/https://i.dawn.com/medium/2019/01/5c2ee7286642a.jpg" alt="Tajik announces launch of ‘The Element of Demise’"/></a></div> </figure>  <h2 data-layout="story" data-id="1143351" class="story__title size-four font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143351/tajik-announces-launch-of-the-element-of-demise" class="story__link"><strong>Tajik announces launch of ‘The Element of Demise’</strong> </a></h2>  <div class="story__excerpt size-four font-light block lg-hidden text-center sm-text-left ">The ad man-cum-musician is releasing his third album in the first quarter this year. </div> </article>  </div><div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1143350" data-layout="story">  <figure class="media media--left col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143350/genie-in-the-bottle"><img src="https://web.archive.org/web/20190121104353im_/https://i.dawn.com/medium/2019/01/5c2dd9d04119d.jpg" alt="Genie in the bottle"/></a></div> </figure>  <h2 data-layout="story" data-id="1143350" class="story__title size-four font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143350/genie-in-the-bottle" class="story__link"><strong>Genie in the bottle</strong> </a></h2>  <div class="story__excerpt size-four font-light block lg-hidden text-center sm-text-left ">How can marketers use influencers effectively? </div> </article>  </div><div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1143330" data-layout="story">  <figure class="media media--left media--stretch col-sm-7 col-12 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143330/the-brave-and-the-brand"><img src="https://web.archive.org/web/20190121104353im_/https://i.dawn.com/medium/2018/12/5c1a8cf826d31.jpg" alt="The Brave and the brand"/></a></div> </figure>  <h2 data-layout="story" data-id="1143330" class="story__title size-four font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143330/the-brave-and-the-brand" class="story__link"><strong>The Brave and the brand</strong> </a></h2>  <div class="story__excerpt size-four font-light block lg-hidden text-center sm-text-left ">Vanessa Nabia Muzaffar on the brands that stood out in 2018. </div> </article>  </div><div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1143349" data-layout="story">  <figure class="media media--left media--stretch col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143349/top-5-stereotype-busters-of-2018"><img src="https://web.archive.org/web/20190121104353im_/https://i.dawn.com/medium/2019/01/5c2b048947bda.jpg" alt="Top 5 Stereotype Busters of 2018"/></a></div> </figure>  <h2 data-layout="story" data-id="1143349" class="story__title size-four font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190121104353/https://aurora.dawn.com/news/1143349/top-5-stereotype-busters-of-2018" class="story__link"><strong>Top 5 Stereotype Busters of 2018</strong> </a></h2>  <div class="story__excerpt size-four font-light block lg-hidden text-center sm-text-left ">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. </div> </article>  </div> </div> </div> </div> <br> <br> <div class="row"> <div class="col-lg-6 col-12"> <div class="equalize theme">  <section class="widget theme widget-popular col-sm-9 col-12 mx-auto" data-type="popular" data-id="180"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-center modifywidget--title-large modifywidget--title-light modifywidget--title-uppercase"><span>Most Popular</span></h2> </div> <div class="widget__main "> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1143296" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/http://aurora.dawn.com/news/1143296/pakistani-start-ups-the-next-innovation-district"><img src="https://web.archive.org/web/20190121104353im_/http://i.dawn.com/thumbnail/2018/12/5c1934ac84e94.jpg" alt="Pakistani start-ups: The next innovation district"/></a></div> </figure>  <h2 data-layout="story" data-id="1143296" class="story__title size-five "><a href="https://web.archive.org/web/20190121104353/http://aurora.dawn.com/news/1143296/pakistani-start-ups-the-next-innovation-district" class="story__link"><strong>Pakistani start-ups: The next innovation district</strong> </a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1143313" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/http://aurora.dawn.com/news/1143313/destined-for-the-spotlight"><img src="https://web.archive.org/web/20190121104353im_/http://i.dawn.com/thumbnail/2018/12/5c1a68c5ddae9.jpg" alt="Destined for the spotlight"/></a></div> </figure>  <h2 data-layout="story" data-id="1143313" class="story__title size-five "><a href="https://web.archive.org/web/20190121104353/http://aurora.dawn.com/news/1143313/destined-for-the-spotlight" class="story__link"><strong>Destined for the spotlight</strong> </a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1143286" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/http://aurora.dawn.com/news/1143286/emborg-aims-to-cater-to-the-health-conscious-consumer-niche-in-pakistan"><img src="https://web.archive.org/web/20190121104353im_/http://i.dawn.com/thumbnail/2018/12/5c178890e3beb.jpg" alt="Emborg aims to cater to the health-conscious consumer niche in Pakistan"/></a></div> </figure>  <h2 data-layout="story" data-id="1143286" class="story__title size-five "><a href="https://web.archive.org/web/20190121104353/http://aurora.dawn.com/news/1143286/emborg-aims-to-cater-to-the-health-conscious-consumer-niche-in-pakistan" class="story__link"><strong>Emborg aims to cater to the health-conscious consumer niche in Pakistan</strong> </a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1142028" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/http://aurora.dawn.com/news/1142028/from-a-kiryana-to-a-superstore-the-success-story-of-imtiaz-super-market"><img src="https://web.archive.org/web/20190121104353im_/http://i.dawn.com/thumbnail/2017/05/5919503f696f0.jpg" alt="From a kiryana to a superstore – the success story of Imtiaz Super Market"/></a></div> </figure>  <h2 data-layout="story" data-id="1142028" class="story__title size-five "><a href="https://web.archive.org/web/20190121104353/http://aurora.dawn.com/news/1142028/from-a-kiryana-to-a-superstore-the-success-story-of-imtiaz-super-market" class="story__link"><strong>From a kiryana to a superstore – the success story of Imtiaz Super Market</strong> </a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1143310" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190121104353/http://aurora.dawn.com/news/1143310/let-the-sparks-fly"><img src="https://web.archive.org/web/20190121104353im_/http://i.dawn.com/thumbnail/2018/12/5c1a65c302d3d.jpg" alt="Let the sparks fly"/></a></div> </figure>  <h2 data-layout="story" data-id="1143310" class="story__title size-five "><a href="https://web.archive.org/web/20190121104353/http://aurora.dawn.com/news/1143310/let-the-sparks-fly" class="story__link"><strong>Let the sparks fly</strong> </a></h2> </article>  </div> </div><div class="clear--both"> </div></div> </div> </section>  </div> </div> <div class="col-lg-6 col-12"> <div class="equalize"> </div> </div> <div class="col-lg-5 col-12"> </div> </div> </main> </div> </div> <div class="my-2 px-2">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1509519280329-0" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1509519280329-0'); });</script> </div> </div> </div> </div>  </div> <footer class="pt-6 theme--cream-light border-t-10 border-solid border-r-0 border-b-0 border-l-0 border-purple-dark"> <div class="mx-2"> <div class="container-fluid"> <div class="row"> <div class="col-lg-7 col-12"> <div class="row"> <div class="col-4"> <div class="text-center">  <section class="widget theme widget-linkedimage image--gray" data-type="linkedimage" data-id="538"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-off"><span>Issue Jul-Aug 2018</span></h2> </div> <div class="widget__main "> <a href="https://web.archive.org/web/20190121104353/http://aurora.dawn.com/issue/2018/7"><img width="100%" src="//web.archive.org/web/20190121104353im_/https://i.dawn.com/widgets/upload-image-5c344f0d011a1.jpg" alt="Issue Jul-Aug 2018"/></a> <h6 class="widget__blurb size-six text-center">Jul-Aug</h6> </div> </section>  </div> </div> <div class="col-4"> <div class="text-center">  <section class="widget theme widget-linkedimage image--gray" data-type="linkedimage" data-id="544"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-off"><span>Issue Sep-Oct 2018 </span></h2> </div> <div class="widget__main "> <a href="https://web.archive.org/web/20190121104353/http://aurora.dawn.com/issue/2018/9"><img width="100%" src="//web.archive.org/web/20190121104353im_/https://i.dawn.com/widgets/upload-image-5c344edfcdf7d.jpg" alt="Issue Sep-Oct 2018 "/></a> <h6 class="widget__blurb size-six text-center">Sep-Oct</h6> </div> </section>  </div> </div> <div class="col-4"> <div class="text-center">  <section class="widget theme widget-linkedimage image--gray" data-type="linkedimage" data-id="539"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-off"><span>Issue Nov-Dec 2018</span></h2> </div> <div class="widget__main "> <a href="https://web.archive.org/web/20190121104353/http://aurora.dawn.com/issue/2018/11"><img width="100%" src="//web.archive.org/web/20190121104353im_/https://i.dawn.com/widgets/upload-image-5c344e9141589.jpg" alt="Issue Nov-Dec 2018"/></a> <h6 class="widget__blurb size-six text-center">Nov-Dec</h6> </div> </section>  </div> </div> </div> </div> <div class="col-sm-offset-4 col-sm-4 col-lg-offset-0 col-lg-5 col-12"> <div class="pb-4 text-center"> <ul class="nav"> <li class="nav__item image--gray"><a href="/web/20190121104353/https://aurora.dawn.com/subscribe"><img class="border" alt="Subscribe to Aurora" src="https://web.archive.org/web/20190121104353im_/https://aurora.dawn.com/_img/subscribe.20190121154248.png"/></a></li> </ul> </div> </div> <div class="col-sm-offset-2 col-sm-8 col-12"> <div class="mb-4"> <ul class="nav nav--aurora-footer text-center"> <li class="nav__item"><a class="theme--purple-light" href="/web/20190121104353/https://aurora.dawn.com/">Home</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20190121104353/https://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20190121104353/https://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20190121104353/https://aurora.dawn.com/people">People</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20190121104353/https://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20190121104353/https://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20190121104353/https://aurora.dawn.com/media">Media</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20190121104353/https://aurora.dawn.com/trends">Trends</a></li>  <li class="nav__item"><a class="size-three uppercase theme--purple-light" href="/web/20190121104353/https://aurora.dawn.com/about-us">About Us</a></li> </ul> </div> </div> <div class="col-12"> <div class="footer--note size-two text-center mb-4"> <p class="text-pink-lighter"> For questions regarding subscription and timely delivery, please contact on the following numbers or visit <br/> (ISB) +92-51-220-2701-5 • Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 <br/> (KHI) +92-21-3561-3066/7 • Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 <br/> (LHR) +92-42-3575-8120-25 • 20-N, Gulberg II Lahore, 54660 <br/> <a class="text-pink-lightest" href="https://web.archive.org/web/20190121104353/https://www.dawn.com/terms">Terms and Conditions</a> • <a class="text-pink-lightest" href="https://web.archive.org/web/20190121104353/https://www.dawn.com/privacy">Privacy Policy</a> <br/> </p> <img class="compunode" src="/web/20190121104353im_/https://aurora.dawn.com/_img/compunode.png" style="width:100px" class="my-4 py-4"/><br/><br/> </div> </div> </div> </div> </div> <script src="https://web.archive.org/web/20190121104353js_/https://code.jquery.com/jquery-3.2.1.min.js" defer="true"></script> <script src="https://web.archive.org/web/20190121104353js_/https://aurora.dawn.com/_js/all.20190110143513.js" defer="true"></script>  <script type="text/javascript"> _atrk_opts = { atrk_acct:"1DJ3k1acFH00UN", domain:"dawn.com",dynamic: true}; (function() { var as = document.createElement('script'); as.type = 'text/javascript'; as.async = true; as.src = "https://web.archive.org/web/20190121104353/https://d31qbv1cthcecs.cloudfront.net/atrk.js"; var s = document.getElementsByTagName('script')[0];s.parentNode.insertBefore(as, s); })(); </script> <noscript><img src="https://web.archive.org/web/20190121104353im_/https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=1DJ3k1acFH00UN" style="display:none" height="1" width="1" alt=""/></noscript>   <script type="text/javascript"> var _sf_async_config = _sf_async_config || {}; /** CONFIGURATION START **/ _sf_async_config.uid = 62163; _sf_async_config.domain = "dawn.com"; _sf_async_config.useCanonical = true; _sf_async_config.sections = "aurora.dawn.com,Home"; _sf_async_config.authors = ""; /** CONFIGURATION END **/ (function(){ function loadChartbeat() { window._sf_endpt = (new Date()).getTime(); var e = document.createElement('script'); e.setAttribute('language', 'javascript'); e.setAttribute('type', 'text/javascript'); e.setAttribute('src', '//web.archive.org/web/20190121104353/https://static.chartbeat.com/js/chartbeat.js'); document.body.appendChild(e); } var oldonload = window.onload; window.onload = (typeof window.onload != 'function') ? loadChartbeat : function() { oldonload(); loadChartbeat(); }; })(); </script>   <script type="text/javascript"> if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20190121104353/http://aurora.dawn.com/issue/2018/7');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20190121104353/http://aurora.dawn.com/issue/2018/9');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20190121104353/http://aurora.dawn.com/issue/2018/11');}); </script>  </footer>  </body> </html>

CINXE.COM

Home - Aurora