Our Mission | Statcounter

<!DOCTYPE html> <head> <title>Our Mission | Statcounter</title> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta charset="utf-8"> <meta name="Author" content="Statcounter"> <meta name="Keywords" content="our mission, statcounter, statement"> <meta name="Description" content="Why we get up in the morning here at StatCounter"> <meta name="viewport" content="width=device-width, initial-scale=1, user-scalable=0"> <meta name="referrer" content="origin-when-cross-origin"> <meta property="og:image" content="https://www.statcounter.com/images/og_image.png"> <meta property="og:locale" content="en_IE"> <meta property="og:type" content="website"> <meta property="og:title" content="Statcounter - Web Analytics Made Easy"> <meta property="og:description" content="A free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats."> <meta property="og:url" content="http://statcounter.com/"> <meta property="og:site_name" content="Statcounter"> <link rel="preconnect" href="https://ajax.aspnetcdn.com"> <link rel="preload" href="//statcounter.com/css/packed/statcounter-d25539c3ae.css" as="style"> <link rel="preload" href="/css/sticky-nav.css?cb=098824195" as="style"> <script async src="https://www.googletagmanager.com/gtag/js?id=UA-155370589-1"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-155370589-1');</script><link rel="shortcut icon" href="https://www.statcounter.com/images/favicon.png?v=1" type="image/x-icon"><link rel="apple-touch-icon-precomposed" href="https://www.statcounter.com/images/apple-touch-icon-144x144-precomposed.png?v=1"> <link rel="alternate" type="application/rss+xml" title="Statcounter Blog RSS Feed" href="https://blog.statcounter.com/feed/"><link rel="stylesheet" href="//statcounter.com/css/packed/statcounter-d25539c3ae.css"><link rel="stylesheet" href="/css/modal.app.css?665"><link rel="stylesheet" href="/css/sticky-nav.css?cb=098824195"> <script src="https://ajax.aspnetcdn.com/ajax/jQuery/jquery-2.1.3.min.js"></script> <script src="https://ajax.aspnetcdn.com/ajax/jquery.ui/1.11.2/jquery-ui.min.js"></script><script type="text/javascript" src="//statcounter.com/js/packed/statcounter-758f2ac613.js"></script><script type="text/javascript" src="/js/packed/sc-perf-15d6a5f857.js"></script><script type="text/javascript" src="/js/sticky-nav-inline.jquery.js"></script><script type="text/javascript" src="/js/scroll-with-stickynav-inline.jquery.js"></script></head> <body id="section-company" class="page-internal page-mission sticky-nav"><header><div id="sticky-nav"><div id="mobile-menu"><a href="/login/" id="login">Log In</a><div id="mobile-menu-accordion"><h3>Product</h3> <div> <ul> <li><a href="/features/">Features</a></li> <li><a href="/pricing/">Pricing</a></li> <li id="how-it-works-accordion" class="mobile-sub-menu"><a href="/how-it-works/">How It Works</a> <ul> <li><a href="/how-it-works/">How does Statcounter work?</a></li> <li><a href="/free-invisible-web-tracker/">Reliable web tracker</a></li> <li><a href="/free-hit-counter/">Fast hit counter</a></li> <li><a href="/free-web-stats/">Free web stats</a></li> <li><a href="/statcounter-vs-google-analytics/">Statcounter vs Google Analytics</a></li> <li><a href="/ip-address-tracker/">IP Address Tracker</a></li> </ul> </li> <li><a href="/about/recommendations/">Our Customers</a></li><li><a href="/success-stories/">Success Stories</a></li><li><a href="/demo/summary/">Demo</a></li> </ul> </div> <h3>Company</h3> <div> <ul> <li><a href="/about/mission/">Mission</a></li> <li><a href="/press-release/">Press Releases</a></li> <li><a href="/careers/">Careers</a></li> <li><a href="/about/legal/">Legal</a></li> <li><a href="/about/link-to-us">Link To Us</a></li> <li><a href="https://gs.statcounter.com/" target="_blank">Global Stats</a></li> </ul> </div> <h3>Support</h3> <div> <ul> <li class="mobile-sub-menu accordion"><a>Installation</a> <ul> <li><a href="/default/">Default Installation Guide</a></li> <li><a href="/install-guides/">Platform Installation Guides</a></li> </ul> </li> <li class="mobile-sub-menu accordion"><a>Using Statcounter</a> <ul><li><a href="/support/using-statcounter/">Using Statcounter</a></li><li><a href="/support/analyze-your-first-visitors/">Analyze Your First Visitors</a></li><li><a href="/support/install-the-mobile-app/">Install the Mobile App</a></li><li><a href="/support/ignore-your-own-visits/">Ignore your own visits</a></li><li><a href="/support/explore-visitor-paths/">Explore Visitor Paths</a></li><li><a href="/support/configure-your-email-reports/">Configure your email reports</a></li><li><a href="/support/filter-your-reports/">Filter Your Reports</a></li><li><a href="/support/add-visitor-labels-and-alerts/">Add Visitor Labels & Alerts</a></li><li><a href="/support/add-another-project/">Add Another Project</a></li><li><a href="/support/sync-your-google-keyword-data/">Sync Your Google Keyword Data</a></li><li><a href="/support/set-up-multiple-users/">Set Up Multiple Users </a></li><li><a href="/support/view-google-ads-keywords-in-statcounter/">View Google Ads Keywords in Statcounter</a></li><li><a href="/support/analyze-landing-pages/">Analyze Your Landing Pages</a></li><li><a href="/support/live-update/">Watch a live update of your visitors</a></li><li><a href="/support/track-conversion-rate/">Track Your Conversion Rate</a></li><li><a href="/support/detect-click-fraud/">Detect Click Fraud</a></li><li><a href="/support/session-replay/">Session Replay Guide</a></li><li><a href="/support/session-replay-filters/">Zone in on the important sessions to watch with filters</a></li></ul> </li> <li id="knowledge-base-accordion" class="mobile-sub-menu accordion"><a href="/support/faq/">FAQ</a> <ul> <li><a href="/support/faq/">General</a></li> <li><a href="/support/faq/?filter=Installation">Installation</a></li> <li><a href="/support/faq/?filter=Configuration">Configuration</a></li> <li><a href="/support/faq/?filter=Upgrade">Upgrade</a></li> <li><a href="/support/faq/?filter=Bugs">Bugs</a></li> <li><a href="/support/faq/?filter=Statistics">Statistics</a></li> <li><a href="/support/faq/?filter=Billing">Billing</a></li> <li><a href="/support/faq/?filter=Forum">Forum</a></li> <li><a href="/support/faq/?filter=Definitions">Definitions</a></li> <li><a href="/support/faq/?filter=Advertising">Advertising</a></li> </ul> </li> <li><a href="//api.statcounter.com/" target="_blank">API</a></li> <li><a href="/support/contact/">Contact Us</a></li> </ul> </div><h3>Explore</h3><div><ul><li><a href="https://statcounter.com/google-analytics-alternatives">Google Analytics Alternatives</a></li><li><a href="https://statcounter.com/statcounter-vs-google-analytics">Statcounter vs Google Analytics</a></li><li><a href="https://blog.statcounter.com/">Statcounter Blog</a></li></ul></div></div><div class="mobile-menu-signup"> <a href="/sign-up/" class="btn btn-green">Try it for Free!</a> </div></div><div class="row clearfix"> <div class="col col-span-9 col-nav"><nav id="nav-main"> <ul class="clearfix"><li id="nav-product"><a href="/features/">Features</a></li> <li id="pricing"><a href="/pricing/">Pricing</a></li> <li id="nav-demo"><a href="/demo/summary/">Demo</a></li> <li id="nav-sign-up"><a href="/sign-up/">Try it for FREE!</a></li> <li id="nav-log-in"><a href="/login/">Log In</a></li></ul> </nav></div> <div class="col col-span-3 col-logo"> <div id="logo-statcounter-2017"> <a href="/">Statcounter</a> </div> </div> <div id="navicon"> <span>Menu</span> </div> </div> </div><div id="header-content"><div class="row clearfix"> <div class="col col-span-12"><h2>Company</h2><h3>Mission</h3> </div> </div></div></header><div id="main-el"> <div class="row clearfix"> <div class="col col-span-4 aside"><ul class="section-navigation"> <li id="nav-mission" class="active"><a href="/about/mission/">Mission</a></li> <li id="nav-press-releases"><a href="/press-release/">Press Releases</a></li> <li id="nav-careers"><a href="/careers/">Careers</a></li> <li id="nav-legal"><a href="/about/legal/">Legal</a></li> <li id="nav-link-to-us"><a href="/about/link-to-us">Link To Us</a></li> </ul></div><div class="col col-span-8"><div id="mission-statement"> <p>Our mission is to help our members easily understand their visitors, so they can make good decisions to become more successful online.</p> </div> <p>We have set out a number of founding principles to support this aim:</p> <h2>Fast, responsive, quick loading service</h2> <p>StatCounter was born out of the frustration of Founder and CEO, Aodh谩n Cullen from using a counter service that was loading slower and slower every single day. This slowed down his personal and business websites, which needed to load quickly to keep his visitors happy. Aodhan was sure that there were many webmasters, bloggers, marketers and other website owners with similar frustrations - wanting a fast loading service that wouldn鈥檛 slow down their website.</p> <h2>Reliable Service</h2> <p>Another irritating phenomenon of counter services is that they go boom and bust very quickly and you're left with a dangling gaping big broken image hole on your website. StatCounter has been providing this service since 1999. We've been through a lot of blood, sweat and tears, agony and ecstasy, misery and joy, heartache and ... well you get the picture. It's been a long journey - 5 years - 3 re-launches - over a billion hits tracked. We've been through the rough times, we've learned from our early mistakes. We've gotten very experienced administering web applications that have to take an extreme load. It has been rock solid since the last re-launch. When the demand increases we just add more dedicated servers to the pool.</p> <p>We're on a mission to become the best web tracker available to webmasters and website owners - we know this is a tough business, but we're here to stay. Good times and bad.</p> <h2>Unobtrusive Tracking</h2> <p>Have you experienced the 'lets provide a free counter service for a few months then whack them with a charge without any warning', followed closely by the 'free accounts are now worthless we'll just plaster their website with intrusive ads and pop-ups'. This is yet another annoying trend that we've noticed about counter services.</p> <p>You've spent a long time developing your website, now you want to know who is visiting it. Fair enough. But does that mean you have to subject your visitors to ugly advertising from your counter service? Well we certainly don't believe so - with StatCounter you get what is probably the most configurable <a href="/free-hit-counter/">free hit counter</a> available in the world, as well as the option to go completely invisible. There are absolutely no ads on your website!</p> <h2>We Listen To Your Needs</h2> <p>There's one reason, and one reason only that StatCounter has become so popular. That reason is you, and other people like you who have become StatCounter members. You are our livelihood.Please keep recommending our services to your friends and colleagues.</p> <p>We are always listening to your needs. We are consistently trying to improve the service and add more features. We are fast becoming the ultimate webmaster and marketing tool and it's all thanks to you. Take a look at <a href="/about/recommendations/">what our members are saying</a>.</p> <p>If you're still not sure if StatCounter is for you please feel free to contact our full time support team with any questions you may have. They'll bring you up to speed on whatever you need to know. If you have any suggestions to improve the service please post your feedback our <a href="/feedback/">Feedback Page</a>.</p> <h2>Final Word</h2> <p>We could go on, and on and on about our service ... seriously we could. Did you get that impression? But there's only one way to find out if we really are what you are looking for. <a href="/sign-up/">Sign up</a> for your free account right now. You could be viewing in-depth webstats and a real-time analysis of the visitors to your website in the next few minutes! Remember, it's free. What could be better than that!?</p> </div></div></div></div>  <div id="email-subscribe"> <div class="row clearfix"> <div class="col col-span-12" id="newsletter-subscribe-content"> <h2>Subscribe to our newsletter for valuable tips and resources</h2> <p>We respect your privacy and will never share your email address with any third party.</p> <form id="newsletter-subscribe-form" class="clearfix" novalidate> <label for="email">Your email address</label> <input id="email" name="email" type="email" title="Please enter a valid email address." required> <input type="submit" value="Subscribe"> </form> <script src="/js/newsletterSubscribePanel-inline.js"></script> <div id="newsletterSubscribeResult"></div> </div> </div> </div><footer> <div class="row clearfix"> <div class="col col-span-3"> <h3 id="product-title">Product</h3> <ul id="product-menu"> <li><a href="/features/">Features</a></li> <li><a href="/pricing/">Pricing</a></li> <li><a href="/how-it-works/">How It Works</a></li> <li><a href="/about/recommendations/">Our Customers</a></li><li><a href="/success-stories/">Success Stories</a></li><li><a href="/demo/summary/">Demo</a></li> </ul> <h3>Get the App</h3> <ul id="mobile-apps" class="clearfix"> <li id="app-ios"><a href="https://itunes.apple.com/ie/app/statcounter-free-real-time/id903409665?mt=8" target="_blank">Statcounter iOS App</a></li><li id="app-android"><a href="https://play.google.com/store/apps/details?id=com.statcounter.statcounterapp" target="_blank">Statcounter Android App</a></li><li id="app-windows"><a href="https://www.microsoft.com/en-us/store/p/statcounter-web-analytics/9nblggh5q10j" target="_blank">Statcounter Windows App</a></li> </ul> </div> <div class="col col-span-3"> <h3>Company</h3> <ul> <li><a href="/about/mission/">Mission</a></li> <li><a href="/press-release/">Press Releases</a></li> <li><a href="/careers/">Careers</a></li> <li><a href="/about/legal/">Legal</a></li> <li><a href="/about/link-to-us">Link To Us</a></li> <li><a href="https://gs.statcounter.com/" target="_blank">Global Stats</a></li> </ul> </div> <div class="col col-span-3"> <h3>Support</h3> <ul> <li><a href="/default/">Installation</a></li> <li><a href="/support/using-statcounter/">Using Statcounter</a></li> <li><a href="/support/faq/">FAQ</a></li> <li><a href="//api.statcounter.com/" target="_blank">API</a></li> <li><a href="/support/contact/">Contact Us</a></li> </ul> </div> <div class="col col-span-3"> <h3>Explore</h3> <ul><li><a href="/google-analytics-alternatives">Google Analytics Alternatives</a></li><li><a href="/statcounter-vs-google-analytics">Statcounter vs Google Analytics</a></li> <li><a href="https://blog.statcounter.com/">Statcounter Blog</a></li> </ul> </div> </div> </footer><div id="sub-footer"> <div class="row clearfix"> <div class="col col-span-6"> <p class="center-text"><span class="nowrap">© Statcounter 1999-2024.</span>   <span class="nowrap">All rights reserved.</span></p> </div><div class="col col-span-6 clearfix"> <ul id="social-links" class="clearfix"> <li id="link-facebook"><a href="https://www.facebook.com/StatCounter-276618292699885/" target="_blank">Statcounter on Facebook</a></li> <li id="link-twitter"><a href="https://twitter.com/statcounter" target="_blank">Statcounter on Twitter</a></li> </ul> </div></div> </div><div id='sc-perf-wh' class='sc-perf session-replay-block'>webf001</div><div id='sc-ttfb-bd' class='sc-perf session-replay-block'>44.481039047241</div> <script type="text/javascript"> if(document.cookie.indexOf("landing=")==-1) { var exdate=new Date(); 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Our Mission | Statcounter