Podcast Learning and Interviews Online for Free

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class='row row-cols-1 row-cols-md-2 row-cols-xl-3 cc-academy-list g-20'><div class="col" data-key="0"> <div class="card border-0 h-100"> <a class="text-decoration-none h-100 d-flex flex-column" href="https://www.podbean.com/podcast-academy/interviews/recruitment-podcasts-and-reaching-recruits-with-white-and-case"> <div class="ratio ratio-16x9"> <img loading="lazy" src="https://pbcdn1.podbean.com/fs1/academy/IPfMUKSvUu8-HD_tqtnq.jpg" /> </div> <div class="card-body"> <div class="time pb-1 ps-1"> <svg xmlns="http://www.w3.org/2000/svg" width="15" height="15" fill="currentColor" class="bi bi-play-circle-fill text-gray" viewBox="0 0 16 16"><path d="M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zM6.79 5.093A.5.5 0 0 0 6 5.5v5a.5.5 0 0 0 .79.407l3.5-2.5a.5.5 0 0 0 0-.814l-3.5-2.5z"></path></svg> <span class="fs-13 text-gray ps-1">44 mins</span> </div> <h5 class="card-title lh-14 px-1 text-two-line"> Recruitment Podcasts and Reaching Recruits with White and Case </h5> <p class="card-text fs-15 text-gray mb-2 px-1 text-three-line"> The world of law is highly competitive, and that starts with competing for the top graduates. How do you make a connection with your graduate hiring pool to make sure that you identify the best people to represent your business? White and Case developed their own recruitment podcast. We spoke to Juliette Fernandez (Legal Recruiting Coordinator) and Andrew Farmer (Senior Manager in Employer Brand Communications) to find out.White & Case LLP is an international law firm based in the USA. The firm has been operating for more than a century and has 45 offices in 31 countries worldwide. White & Case is one of the top ten law firms worldwide in terms of revenue.White & Case differentiates itself from other law firms by its culture. While the "big law" workflow may be similar across different businesses, White & Case are fully aware that it is their people that make the company, and they work hard to nurture them.What triggered White & Case to start a podcast?Traditionally, White & Case would conduct on-campus interviews with potential recruits. Juliette had noticed that many interviewees prepared last minute on their smartphones by browsing sites and reading promotional material of potential employers.It had been in her mind that podcasting could offer an effective way to make use of interviewees’ desire for information and engagement, especially in that pre-interview moment of nerves that so many candidates experience. A recruitment podcast also offered an effective way to go to educate potential recruits about the realities of working for White & Case. After all, the recruitment process is about finding that ideal fit, which means that candidates should be well educated about what the role entails and what to expect from the interview process.When the pandemic hit, White & Case needed to innovate to find an effective way to get in front of candidates. This was when the idea of making a personal connection with potential recruits via podcasts crystallized, and the firm invested in a recruitment podcast.White and Case’s recruitment podcast, On The Record with White and Case, provides interview tips, as well as providing insights and understanding of the culture and values of the firm. The podcast guests tell personal stories to assist listeners and to make them more personable and accessible to their audience.How do you keep your podcast engaging to new listeners?Listening to their audience's needs has been a huge part of ensuring that the podcast is engaging and meaningful. The team hears what graduates are asking and ensures that the content speaks to their needs.The second component of White & Case's secret sauce is to keep it fresh. Juliette has an "off the record" moment at the end of her interviews. This allows a more informal and humorous connection between herself and the company representative she is talking to. Juliette firmly believes that this human connection is vital to their format.How is the recruiting podcast made?Who creates your recruiting podcast?Juliette and Andrew work together to brainstorm through the ideation process. They point out that it is vital that their content matches the peak recruiting flows, so the team works to ensure that content is ready in advance to securely match the timeline.Also, the team works to ensure that the podcast communicates White & Case’s commitment to inclusivity. For example, some of the material past podcasts have covered includes a focus on the wide diversity of groups who are a valued part of White & Case’s human resources. For example White & Case highlights certain key events in the year, such as Pride Month or Asian Pacific Islanders’ Month, allowing the podcast team to spotlight how they get involved.One of the key components that comes across when talking to Andrew and Juliette is that they are an effective team, able to complement each other’s strengths and weaknesses.Who produces your podcast?White and Case utilizes their in-house production team and editorial team to record the content and add the post-production touch-ups that each episode requires.Who promotes your podcast?The creation team then releases, and the external marketing team promotes the material. Primarily traffic is driving from LinkedIn and Instagram.What are the benefits of using podcasts?Juliette explains that podcasting has been a natural and complementary tool to the other channels that recruitment already applies. The benefits have been clear, thanks to feedback from candidates that consumed the material pre-interview. The pre-interview preparation has spoken reliably and directly to the audience's needs.Furthermore, the podcast has given a platform to community members who would otherwise not have a voice. For example, a summer intern who later became a recruit passed on meaningful advice – also giving prospective candidates a connection with someone they can relate to.White & Case's Andrew and Juliette are very clear that podcasting has been an excellent medium to provide information in a format that is not too slick or too corporate, but is instead, accessible and personable.One of the clear wins, as Juliette notes, is that she can leverage those members of her community who are excellent at connecting with others and who are not afraid to have conversations that open up different perspectives. The power of giving them a voice can't be overstated. The audience wants to hear from colleagues, Juliette tells us; they are, in fact, your #1 marketing material.Is there any take-home advice?Andrew did not want to restrict himself to one piece of advice; so we are maxing up the take-homes here: Audience First: understand your audience and cater to their needs. This is the scaffold to building a good podcast. Content Plan: it is vital to understand your entire "season" of content planning. Guests must be engaged; never underestimate how long that can take. Have fun! It really comes across to your audience when you are having fun with your podcast, and it results in more engaging material. </p> </div> <div class="card-footer text-center py-0 bg-interviews"> <small class="fw-500 text-white"> Interview </small> </div> </a> </div> </div> <div class="col" data-key="1"> <div class="card border-0 h-100"> <a class="text-decoration-none h-100 d-flex flex-column" href="https://www.podbean.com/podcast-academy/interviews/how-jostens-used-podcasting-to-boost-morale-and-connect-their-employees"> <div class="ratio ratio-16x9"> <img loading="lazy" src="https://pbcdn1.podbean.com/fs1/academy/3EY5DmJWY9I-HD_ns847.jpg" /> </div> <div class="card-body"> <div class="time pb-1 ps-1"> <svg xmlns="http://www.w3.org/2000/svg" width="15" height="15" fill="currentColor" class="bi bi-play-circle-fill text-gray" viewBox="0 0 16 16"><path d="M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zM6.79 5.093A.5.5 0 0 0 6 5.5v5a.5.5 0 0 0 .79.407l3.5-2.5a.5.5 0 0 0 0-.814l-3.5-2.5z"></path></svg> <span class="fs-13 text-gray ps-1">43 mins</span> </div> <h5 class="card-title lh-14 px-1 text-two-line"> How Jostens Used Podcasting to Boost Morale and Connect their Employees </h5> <p class="card-text fs-15 text-gray mb-2 px-1 text-three-line"> Mark Bussel, Jostens’s National Director of Learning and Development, claims that using Podbean caused him to rethink his strategy about how information is presented in an organization -- to shift away from an one-for-all newsletter in favor of targeted “microbursts of learning” across multiple podcast channels. Podbean’s Head of Marketing, John Kiernan, interviewed Bussel about why Jostens started podcasting, how they create podcasts and how podcasts have helped them improve their internal communications.Jostens is an American institution. With 127 years of history behind it, the company is all about making memories with a product range that includes its iconic Super Bowl and class rings, school photographs, diplomas, and yearbooks. But, Jostens goes beyond memorabilia by engaging with the communities it serves and working with its partner schools to improve awareness of issues ranging from climate to culture to the environment itself.Headquartered in Minneapolis, Jostens maintains a total of 10 facilities in the US and Canada, and its products are sold as far afield as Mexico and Europe. Their products are one-of-a-kind, and their business model is equally unique. Jostens thrives on client relationships formed primarily by the independent representatives that compose its sales force -- a salesforce with an average tenure of twenty-five years with the company.Why Podcasting?When it came to communications at Jostens, Mark Bussel, the company’s National Director of Learning and Development explains that “we had our trusty email blasts and, sometimes the content was written, sometimes it was recorded. We would send out some webinars or some face-to-face meetings every now and then.”While this worked quite well for employees on-site where engagement with management was direct, the main impetus to begin podcasting came from the company’s remote sales force who were looking for a way to remain current while they were traveling. “Our reps came back and said, ‘it'd be really cool if we could get your communications on our phones so we could listen or watch whenever we have some downtime or during our commutes.” In light of that request, Bussel claims, “Podcasting became a pretty obvious solution once we started to explore and dig into it.”Although Bussel was already sold on the idea of podcasting, COVID 19 upped the ante. “We had a remote sales force to begin with, then COVID forced our internal staff to go remote too. This whole communication thing became a real challenge for us.” Bussel and his team took the opportunity to embrace podcasting with Podbean, streamline their communications channels and give Jostens employees “a common library -- a single place to go for information on their own schedule.”The Power of the Podcast“These channels are instrumental in our ability to help our team reach a completely different level and, and give them access to information, knowledge, and perspectives that we wouldn't have had regardless.”Discussing the shift from emailed communications to podcasting with Podbean, Bussel speaks about how things have changed since the early days of simply sending out video links with his weekly email updates.“Podbean allowed us to build communications in a different way -- we started to look at our audience and segment it a little bit. We looked at their needs and it empowered us to start to deliver some different content that became critical during COVID, especially content related to working remotely, like well-being and training.”Developing ChannelsOnce Bussel and his team began using Podbean to develop different content channels suited to the varying audiences within Jostens, he says, “We ended up with about six internal channels that people can go to various topics and targets -- before we didn’t have that.”With such strong internal success, says Bussel, “We even created channels for our people out in the field to share with their customers.” Here, they discovered an unexpected side benefit -- podcasting has helped Jostens improve its customer communications as well as that of its employees.According to Bussel, customer-facing podcasts allowed Jostens to “share our purpose”. He explains, “Purpose and mission can become like a fancy brochure you hand out. But now, with Podbean, you can hear it. It's a living, breathing thing with an ability to really reach a much broader audience much quicker.”Positive FeedbackThis ability to segment meant Jostens was able to reshape its employee experience, especially that of its independent reps, a potentially difficult demographic, within the company. Bussel was able to add value in a way that was focused and authentic rather than intrusive. A fact that he is quick to point out was supported by the feedback.“Once we got into it, the feedback started coming in from sales and our internal folks. There was an appetite there, especially with people being remote. We were able to take the pulse of what was going on in this feedback loop.” Considering the response, Bustle states “It was the result of Podbean, which has kept us, oddly enough, better connected than we were before.”Creating ContentWhen it comes to producing podcasts with a department of two, Bussel admits “I was really kind of shocked at how easy it was to publish. I thought there was a lot more to it.” Due to Podbean’s ease of use and intuitive toolset, he says he can “spend maybe two, three hours a week putting together the content for the upcoming weeks.” This leaves him time to focus on other roles in the company.Bussel stresses that Jostens takes a “grassroots” approach to its podcasts and that he is not the company’s sole contributor. “Our people contribute, whether they shoot on their phones, or record video in their Zoom. There's a lot of different ways that we've started to gather content.” Jostens benefits from Podbean’s universal accessibility -- content can be created with a basic recording device and edited on a laptop that already serves multiple purposes within Bussel’s role.There is no dedicated editing team. “We'll take maybe 15 minutes to create an episode by putting a bumper on the front and back and adding a little bit of music. I am by no means a technical expert, but I've learned in a really short period that we can make it look pretty doggone good.”Alluding to his prior experience, Bussel says “I didn't know anything about podcasting. Zero. I listened to podcasts every now and then.” He now finds himself the resident podcasting expert. I get asked, he says, “Did you get somebody to do that? Are you a professional at this? And I’m like, No, I just had the will to do it. And it was really cost-effective. Let me show you how.”The ResultsOne of the key benefits of switching Jostens over to Podbean to deliver information, Bussel says, is the flexibility to present and adjust content organically. “You reserve the right to make changes and grow along the way. If you see another need, or if you see another opportunity, don't be afraid, even if you change a channel in midstream, you know that that's okay. You reserve the right to make it better.”Bussel knew what he didn’t want for Jostens. “The meetings that I really struggle with are the ones that you go on into when it's face to face and you just start walking through a PowerPoint deck. I struggle with that. I want that conversation. I want that interaction.” In his quest to unite the company, he admits that before adopting Podbean he wasn’t sure what was possible. “I don't know if we anticipated it, we were hoping that that engagement was a possibility. But it gave us this two-way communication. That’s just at a different level than where we were before.”Finally, Podcasting allowed Jostens, as Bussel puts, it to “open the door for some outside perspective, which we have never done before. It has helped us empower our employees to the next level, regardless of where they are.” It is a significant change for an organization that had become entrenched in its employee interactions.Last Minute AdviceWhen asked to offer advice to anyone considering bringing podcasting into their organization, Bussel stresses focusing on the message over the tools.“Listening to your audience is just so important -- figuring out how you connect and driving that value down to them. We went out and we listened and we asked: What are the challenges going to be? What are the challenges that we need to communicate and share? And what are the solutions?With that done, I look at what it takes for me to produce almost all this content on my little laptop, and it's not that hard. I knew nothing about it ahead of time. It's really cool how using Podbean has transformed an organization.” </p> </div> <div class="card-footer text-center py-0 bg-interviews"> <small class="fw-500 text-white"> Interview </small> </div> </a> </div> </div> <div class="col" data-key="2"> <div class="card border-0 h-100"> <a class="text-decoration-none h-100 d-flex flex-column" href="https://www.podbean.com/podcast-academy/interviews/giving-your-ambassadors-a-voice"> <div class="ratio ratio-16x9"> <img loading="lazy" src="https://pbcdn1.podbean.com/fs1/academy/0Jg17S34cTg-HD_ixzqt.jpg" /> </div> <div class="card-body"> <div class="time pb-1 ps-1"> <svg xmlns="http://www.w3.org/2000/svg" width="15" height="15" fill="currentColor" class="bi bi-play-circle-fill text-gray" viewBox="0 0 16 16"><path d="M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zM6.79 5.093A.5.5 0 0 0 6 5.5v5a.5.5 0 0 0 .79.407l3.5-2.5a.5.5 0 0 0 0-.814l-3.5-2.5z"></path></svg> <span class="fs-13 text-gray ps-1">33 mins</span> </div> <h5 class="card-title lh-14 px-1 text-two-line"> Giving Your Ambassadors a Voice </h5> <p class="card-text fs-15 text-gray mb-2 px-1 text-three-line"> What happens when the way your leaders connect with their teams is removed overnight? Many enterprises have faced this question as a result of the COVID-19 pandemic. Lockdowns and remote work meant that management was disempowered and disconnected from their team at a time of great challenge.Podbean connected with Mark Mathia, Chief Experience Officer at Signature Performance, to hear about how they faced this challenge. Signature Performance works in the field of healthcare administration. Signature Performance recognized the fear and uncertainty that their people were experiencing and knew they needed a tool that brought people together in a deeper way. We joined Mark to find out more about how Signature Performance leverages its management team as ambassadors on its podcast.Why Podcasting?Corporate communications, branding, and marketing are all within Mark’s areas of responsibility. So when 80% of the Signature Performance’s workforce went remote in response to the threat of the pandemic, Mark’s team needed to pivot quickly.Isolation is not good for employee morale, especially in a time of widespread fear and economic uncertainty. Signature Performance felt that remote work left people feeling disconnected and lonely at times. Mark and his team decided that the benefits of actually hearing their colleagues’ voices would create a deeper human connection across the team. They also wanted to meet people where they were with something easy and convenient to digest, which is how they landed on podcasting and their target episode length.How Do You Use Podcasting?Signature Performance uses podcasting for internal communications. There are three strands to this implementation:Primarily, Mark uses podcasts as glue to connect his teams and people. Signature Performance uses podcasts to give their leaders an effective way to lead and inspire their remote teams. That is, to re-enable management to be ambassadors for the company.Signature Performance also uses podcasts as a way to connect with and better equip their management teams. By using Podbean’s secure podcasting platform to deliver their channel content privately, Signature Performance has shared “classified” information within their own management teams to communicate changes in strategy and vision.Finally, Signature Performance captures evergreen materials from podcasts and upcycles that material into training programs. The podcasts provide key information that can be more easily retained and reused.How Is the Podcast Created?Mark tells us that the process is extremely easy with Podbean (thanks Mark, we worked hard to make it so!). Mark works with his team to determine what materials are required. Part of that process involves surveying within their teams to identify what their content needs are across each quarter.The equipment used is basic, typically just a laptop and microphone. Signature Performance applies a hosted interview format to assist those content providers through the process. Also, one team member takes responsibility for the post-processing of the audio material before the podcast is released.Signature Performance’s approach is to channel content toward a particular target group. Their belief is that creating curated, targeted content is the most effective strategy for creating high levels of engagement. They also focus on curating content for the people who are their biggest center of influence, their management team.What Are the Benefits of Corporate Podcasting?The simple answer, connection.Signature Performance’s business model evolved rapidly during the pandemic – as the needs of the healthcare providers changed. This meant that new strategies had to be communicated effectively, at speed, across a scattered team. So, what did podcasts offer over MS Teams or Zoom? The element of storytelling; a deeper and richer experience than offered by the written word. There’s also the element of convenience for team members to listen and relisten as they wish.Signature Performance also used podcasts as a way to introduce new members of management. The changes to the business model brought new additions to their C-suite team. By creating podcasts, these managers were able to introduce themselves across the company in a personal way that communicated the essence of their personalities, not just their words.As Mark says, the impact of management sharing their vision for the future comes across much more strongly when presented in their own voice.Is There Any Take-Home Advice?Mark’s advice is to leverage podcasts to give your management team their voice back. He says: “get a microphone that’s clear and get a message that’s impactful”. He also reinforces that podcasting is an efficient way to communicate in terms of time, effort, and expense.Mark recommends patience. Mark says, “Early adoption doesn’t often happen in droves...but believe in what you’re doing and just get started.” Don’t expect immediate take-up, do expect to build the podcasts like a brand. Form the habit and let it grow.Perhaps the key take-away is not to underestimate the power of voice. Mark strongly believes that voice goes beyond the written word. Mark’s premise is that the essence of a person’s tone and inflection, sincerity, and confidence comes across in podcasts in a richer way that is possible through emails and newsletters. </p> </div> <div class="card-footer text-center py-0 bg-interviews"> <small class="fw-500 text-white"> Interview </small> </div> </a> </div> </div> <div class="col" data-key="3"> <div class="card border-0 h-100"> <a class="text-decoration-none h-100 d-flex flex-column" href="https://www.podbean.com/podcast-academy/interviews/build-a-pro-podcasting-studio-with-gator"> <div class="ratio ratio-16x9"> <img loading="lazy" src="https://pbcdn1.podbean.com/fs1/academy/How_to_Build_a_Pro_Podcasting_Studio_with_Andrew_from_Gator_bbr2y.jpg" /> </div> <div class="card-body"> <div class="time pb-1 ps-1"> <svg xmlns="http://www.w3.org/2000/svg" width="15" height="15" fill="currentColor" class="bi bi-play-circle-fill text-gray" viewBox="0 0 16 16"><path d="M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zM6.79 5.093A.5.5 0 0 0 6 5.5v5a.5.5 0 0 0 .79.407l3.5-2.5a.5.5 0 0 0 0-.814l-3.5-2.5z"></path></svg> <span class="fs-13 text-gray ps-1">28 mins</span> </div> <h5 class="card-title lh-14 px-1 text-two-line"> Build a Pro Podcasting Studio With Gator </h5> <p class="card-text fs-15 text-gray mb-2 px-1 text-three-line"> In this video, John from Podbean and Podcasting Smarter talks to Andrew from Gator Frameworks. They explore how to create a professional podcasting studio, offering insights into various tools and equipment necessary for podcasters, whether they are recording remotely or in their own studio. The conversation covers the importance of mic booms, desktop mic stands, and other gear for achieving a high-quality sound. Andrew highlights the significance of proper lighting, the new furniture line, and Gator's commitment to providing innovative solutions for podcasters and creators. It's a valuable discussion for anyone looking to improve their podcast setup and create a professional studio environment. </p> </div> <div class="card-footer text-center py-0 bg-interviews"> <small class="fw-500 text-white"> Interview </small> </div> </a> </div> </div> <div class="col" data-key="4"> <div class="card border-0 h-100"> <a class="text-decoration-none h-100 d-flex flex-column" href="https://www.podbean.com/podcast-academy/interviews/explode-your-listenership-with-ben-leavitt"> <div class="ratio ratio-16x9"> <img loading="lazy" src="https://pbcdn1.podbean.com/fs1/academy/How_to_Explode_Your_Listenership_and_Grow_Your_Podcast_with_BenLeavitt_ghkwu.jpg" /> </div> <div class="card-body"> <div class="time pb-1 ps-1"> <svg xmlns="http://www.w3.org/2000/svg" width="15" height="15" fill="currentColor" class="bi bi-play-circle-fill text-gray" viewBox="0 0 16 16"><path d="M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zM6.79 5.093A.5.5 0 0 0 6 5.5v5a.5.5 0 0 0 .79.407l3.5-2.5a.5.5 0 0 0 0-.814l-3.5-2.5z"></path></svg> <span class="fs-13 text-gray ps-1">40 mins</span> </div> <h5 class="card-title lh-14 px-1 text-two-line"> Explode Your Listenership With Ben Leavitt </h5> <p class="card-text fs-15 text-gray mb-2 px-1 text-three-line"> In this engaging interview, our Head of Marketing, John Kiernan, sits down with Ben Leavitt, the social media strategist from Bunnymedia.co, to delve into potent strategies for podcast and social media growth. Ben's expert insights and tips are a goldmine for podcasters looking to expand their listener base and elevate their podcast's visibility. The conversation spans various aspects, from dispelling common misconceptions about podcast growth to tailoring content for different platforms, leveraging social media effectively, securing podcast guests, and even a compelling three-episode strategy to propel your podcast into Apple Podcast's Top 100 chart. The interview is rich with guidance on engaging with listeners, optimizing SEO, targeting niche markets, and concludes with Ben's invaluable advice for podcasters. Tune in to gain invaluable insights! </p> </div> <div class="card-footer text-center py-0 bg-interviews"> <small class="fw-500 text-white"> Interview </small> </div> </a> </div> </div> <div class="col" data-key="5"> <div class="card border-0 h-100"> <a class="text-decoration-none h-100 d-flex flex-column" href="https://www.podbean.com/podcast-academy/interviews/creating-consistent-income-with-podbean-patron-with-now-playing"> <div class="ratio ratio-16x9"> <img loading="lazy" src="https://pbcdn1.podbean.com/fs1/academy/Growing_Your_Podcast_Fanbase_Organically_and_Creating_Consistent_Income_with_Podbean_Patron_myzdh.jpg" /> </div> <div class="card-body"> <div class="time pb-1 ps-1"> <svg xmlns="http://www.w3.org/2000/svg" width="15" height="15" fill="currentColor" class="bi bi-play-circle-fill text-gray" viewBox="0 0 16 16"><path d="M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zM6.79 5.093A.5.5 0 0 0 6 5.5v5a.5.5 0 0 0 .79.407l3.5-2.5a.5.5 0 0 0 0-.814l-3.5-2.5z"></path></svg> <span class="fs-13 text-gray ps-1">50 mins</span> </div> <h5 class="card-title lh-14 px-1 text-two-line"> Creating Consistent Income With Podbean Patron With Now Playing </h5> <p class="card-text fs-15 text-gray mb-2 px-1 text-three-line"> In this video, the host discusses podcast growth and income strategies with Arnie, the producer and co-host of the Now Playing Podcast. Arnie shares insights into how Now Playing naturally expanded its dedicated fanbase and how they've leveraged Podbean's Patron program to establish a steady monthly income stream for their podcast. They explore the key steps that contributed to their podcast's success, including publishing frequency and community engagement. The conversation also delves into practical advice for podcasters seeking to monetize their content and the ideal timing for implementing monetization strategies. You can find more details and listen to Now Playing on the Podbean App or various podcast directories. </p> </div> <div class="card-footer text-center py-0 bg-interviews"> <small class="fw-500 text-white"> Interview </small> </div> </a> </div> </div> <div class="col" data-key="6"> <div class="card border-0 h-100"> <a class="text-decoration-none h-100 d-flex flex-column" href="https://www.podbean.com/podcast-academy/interviews/podcasting-legal-tips-with-gordon-firemark"> <div class="ratio ratio-16x9"> <img loading="lazy" src="https://pbcdn1.podbean.com/fs1/academy/Podcasting_Legal_Tips_with_Gordon_Firemark_f6mve.jpg" /> </div> <div class="card-body"> <div class="time pb-1 ps-1"> <svg xmlns="http://www.w3.org/2000/svg" width="15" height="15" fill="currentColor" class="bi bi-play-circle-fill text-gray" viewBox="0 0 16 16"><path d="M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zM6.79 5.093A.5.5 0 0 0 6 5.5v5a.5.5 0 0 0 .79.407l3.5-2.5a.5.5 0 0 0 0-.814l-3.5-2.5z"></path></svg> <span class="fs-13 text-gray ps-1">56 mins</span> </div> <h5 class="card-title lh-14 px-1 text-two-line"> Podcasting Legal Tips With Gordon Firemark </h5> <p class="card-text fs-15 text-gray mb-2 px-1 text-three-line"> In today's video, John from Podbean had the opportunity to speak with Gordon P. Firemark, entertainment lawyer and podcaster. Gordon gives his legal advice on many common pitfalls of podcasters such as obtaining releases for interviews, understanding who truly owns the name of your podcast and so much more. Enjoy our interview with Gordon! </p> </div> <div class="card-footer text-center py-0 bg-interviews"> <small class="fw-500 text-white"> Interview </small> </div> </a> </div> </div> <div class="col" data-key="7"> <div class="card border-0 h-100"> <a class="text-decoration-none h-100 d-flex flex-column" href="https://www.podbean.com/podcast-academy/interviews/recording-tips-and-choosing-the-best-microphone-with-laura-from-shure"> <div class="ratio ratio-16x9"> <img loading="lazy" src="https://pbcdn1.podbean.com/fs1/academy/Recording_Tips_and_Choosing_The_Best_Podcast_Microphone_with_Laura_Davidson_from_shure_4crwn.jpg" /> </div> <div class="card-body"> <div class="time pb-1 ps-1"> <svg xmlns="http://www.w3.org/2000/svg" width="15" height="15" fill="currentColor" class="bi bi-play-circle-fill text-gray" viewBox="0 0 16 16"><path d="M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zM6.79 5.093A.5.5 0 0 0 6 5.5v5a.5.5 0 0 0 .79.407l3.5-2.5a.5.5 0 0 0 0-.814l-3.5-2.5z"></path></svg> <span class="fs-13 text-gray ps-1">30 mins</span> </div> <h5 class="card-title lh-14 px-1 text-two-line"> Recording Tips and Choosing the Best Microphone With Laura From Shure </h5> <p class="card-text fs-15 text-gray mb-2 px-1 text-three-line"> John from Podbean and Podcasting Smarter introduces his guest, Laura Davidson, a lead retail market development specialist from Shure.They discuss various topics related to microphones, recording gear, and Shure's history and products. Laura explains the differences between dynamic and condenser microphones and how to choose the right microphone for your recording environment. She also provides insights into microphone maintenance and shares tips for getting the best audio quality. Laura talks about the Shure MV7 microphone, its features, and its suitability for podcasting and other applications. They also touch on the importance of taking care of your audio equipment. Laura mentions that Shure offers a wide range of products, including USB microphones, the SM7B, and more, all available on Shure's website. She highlights the Shure Audio Institute for training on microphones and encourages users to try different microphones to find the best fit for their needs. </p> </div> <div class="card-footer text-center py-0 bg-interviews"> <small class="fw-500 text-white"> Interview </small> </div> </a> </div> </div> <div class="col" data-key="8"> <div class="card border-0 h-100"> <a class="text-decoration-none h-100 d-flex flex-column" href="https://www.podbean.com/podcast-academy/interviews/how-to-use-music-in-your-podcast-with-evan-from-melodie"> <div class="ratio ratio-16x9"> <img loading="lazy" src="https://pbcdn1.podbean.com/fs1/academy/How_To_Use_Music_In_Your_Podcast_Interview_with_Evan_from_Melodie_uxv4b.jpg" /> </div> <div class="card-body"> <div class="time pb-1 ps-1"> <svg xmlns="http://www.w3.org/2000/svg" width="15" height="15" fill="currentColor" class="bi bi-play-circle-fill text-gray" viewBox="0 0 16 16"><path d="M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zM6.79 5.093A.5.5 0 0 0 6 5.5v5a.5.5 0 0 0 .79.407l3.5-2.5a.5.5 0 0 0 0-.814l-3.5-2.5z"></path></svg> <span class="fs-13 text-gray ps-1">27 mins</span> </div> <h5 class="card-title lh-14 px-1 text-two-line"> How to Use Music in Your Podcast With Evan From Melodie </h5> <p class="card-text fs-15 text-gray mb-2 px-1 text-three-line"> In today's video, the host, John, interviews Evan from Melodie, a platform offering non-exclusive, royalty-free music licensing. They discuss the importance of using music legally in podcasts and how Melodie simplifies this process for content creators. Evan explains the concept of royalty-free music, which means no ongoing royalties are required after obtaining a license, ensuring creators' peace of mind. They delve into various Melodie licensing options, and Evan provides valuable tips on choosing the right music for your podcast, emphasizing the significance of theme music, transitions, and subliminal use of music to enhance the listener's experience. To access Melodie‘s extensive music library, creators can visit their website at "melod.ie" and explore different licensing options. </p> </div> <div class="card-footer text-center py-0 bg-interviews"> <small class="fw-500 text-white"> Interview </small> </div> </a> </div> </div> <div class="col" data-key="9"> <div class="card border-0 h-100"> <a class="text-decoration-none h-100 d-flex flex-column" href="https://www.podbean.com/podcast-academy/interviews/finding-your-niche-market-with-mark-sterling-of-the-major-wrestling-figure-podcast"> <div class="ratio ratio-16x9"> <img loading="lazy" src="https://pbcdn1.podbean.com/fs1/academy/Niche_Marketing_and_Recording_On_The_Go_with_Mark_Sterling_The_Major_Wrestling_Figure_Podcast__nesk6.jpg" /> </div> <div class="card-body"> <div class="time pb-1 ps-1"> <svg xmlns="http://www.w3.org/2000/svg" width="15" height="15" fill="currentColor" class="bi bi-play-circle-fill text-gray" viewBox="0 0 16 16"><path d="M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zM6.79 5.093A.5.5 0 0 0 6 5.5v5a.5.5 0 0 0 .79.407l3.5-2.5a.5.5 0 0 0 0-.814l-3.5-2.5z"></path></svg> <span class="fs-13 text-gray ps-1">26 mins</span> </div> <h5 class="card-title lh-14 px-1 text-two-line"> Finding Your Niche Market With Mark Sterling of the Major Wrestling Figure Podcast </h5> <p class="card-text fs-15 text-gray mb-2 px-1 text-three-line"> If you’ve heard of The Major Wrestling Figure Podcast, you know what they’re about. Hosts Brian Myers and Matt Cardona talk about wrestling figures, memorabilia, and news in the wrestling figure industry, and more. You might be more familiar with their work names: Curt Hawkins and Zach Ryder, the professional wrestling tag team Major Bros from World Wrestling Entertainment (WWE). We got to sit down and chat with MWF Podcast’s producer, videographer and fellow professional wrestler Mark Sterling. Sitting down with Mark, one thing stands true: in 2020, you can truly build a loyal fanbase from anywhere in the world. </p> </div> <div class="card-footer text-center py-0 bg-interviews"> <small class="fw-500 text-white"> Interview </small> </div> </a> </div> </div> <div class="col" data-key="10"> <div class="card border-0 h-100"> <a class="text-decoration-none h-100 d-flex flex-column" href="https://www.podbean.com/podcast-academy/interviews/why-employee-stories-matter-with-lehigh-university"> <div class="ratio ratio-16x9"> <img loading="lazy" src="https://pbcdn1.podbean.com/fs1/academy/SeByWiRRThM-HD_tbtjs.jpg" /> </div> <div class="card-body"> <div class="time pb-1 ps-1"> <svg xmlns="http://www.w3.org/2000/svg" width="15" height="15" fill="currentColor" class="bi bi-play-circle-fill text-gray" viewBox="0 0 16 16"><path d="M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zM6.79 5.093A.5.5 0 0 0 6 5.5v5a.5.5 0 0 0 .79.407l3.5-2.5a.5.5 0 0 0 0-.814l-3.5-2.5z"></path></svg> <span class="fs-13 text-gray ps-1">57 mins</span> </div> <h5 class="card-title lh-14 px-1 text-two-line"> Why Employee Stories Matter with Lehigh University </h5> <p class="card-text fs-15 text-gray mb-2 px-1 text-three-line"> With shake ups in the workplace such as “the great resignation” and new employees onboarding during a pandemic, it has never been so important to find ways to build your employee community and strengthen those human connections.We spoke to Hillary Kwiatek, Lehigh University’s employee communications specialist. Lehigh is a mid-size private research university in Bethlehem, Pennsylvania, that ranks in the top 50 in the US. Hillary dropped by to share her experience of launching Lehigh University's career journey story podcast.What inspired you to start a podcast?Creating their podcast The Spotcast was part of the natural evolution of diversifying from traditional, printed communications to more digital media. With a very limited budget to speak of, podcasting offered an efficient and affordable medium to reach Lehigh’s staff and even the broader community.It also provided Hillary with a channel to showcase the staff in a way that is different from the normal press release and social media paths, offering opportunities to give voice to the diverse stories that make up their community.Who creates the podcast?Hillary and, when she has one, an intern, do all the work, from identifying interviewees to purchasing the music license to interviewing and recording. The University has its own audio recording studio, so Hillary has access to all the equipment she needs to record and edit the show.The strategy Hillary applies to each podcast is to have a fifteen minute conversation with the interviewee before the show. She tries to avoid giving them a specific list of the questions she intends to ask prior to the interview. She helps them feel comfortable in this pre-interview meeting so they go into the interview prepared and it can then follow a natural conversational flow.How is the podcast promoted?The marketing of the podcast is all on Hillary. She promotes each show in the e-newsletter and the university's social media channels: Facebook, LinkedIn, Twitter, and Instagram.Hillary uses quotes and images of the interviewee and, of course, makes sure she shares the link with the interviewee. This cross promotion between Lehigh University’s official channels and the interviewee’s network often widens that reach.What is the value your podcast offers your audience?At one level, the podcast is about building the brand of Lehigh and augmenting employee relations.On another level, it performs a particular function, which is to open the audience to the incredible potential and possibilities they will have access to in their career path. Many careers, and especially perhaps careers in the academic and academic-support space, only make sense with a degree of hindsight. The podcast provides an avenue through which to showcase employees' careers and provide that hindsight, so that others may be inspired to see different paths.And finally, the podcast is also a vital part of Lehigh's hiring strategy. From portraying the wide array of types of positions available at a university to articulating the work culture at Lehigh, the podcast allows people who are external to the community to learn more about Lehigh and its 1,200 staff members.Is there a wider value to the podcast?Hillary feels that the podcast has allowed staff members’ stories to have greater reach than their normal range might offer. For example, one of the staffers is a role model to, and supportive of, the LGBT+ community at Lehigh. Students and faculty members who otherwise may not know, were made aware of this person's commitment to being an important resource. Another episode featured the story of the university’s performing arts center director. This story served both to highlight the diverse careers and paths to them at Lehigh and also to show people beyond the campus the many functions the university serves in the community.What has the response been to the podcast?Interestingly, the response is often related to a more hidden value of the podcast. That is, the recognition that the interviewee receives as a result of the exposure.Time and again, Hillary sees the podcast travel beyond the normal brand reach of Lehigh University and travel outward on social media in the interviewee's own circle.In fact, it is often the interviewee who returns with feedback to Hillary regarding the overwhelming response they received. It is this personal feedback and the connections created, more than numbers, that have shown the success of the podcast.What value does a podcast bring that other mediums don't?Hillary loves conversation and listening to other people's stories and is a firm believer in the connection that the medium of speech gives both the interviewee and interviewer.Based on the response to the podcast that Hillary receives, she can see how it is building community by creating reach at a human level.What are your future goals for the podcast?Hillary is considering adding a format to allow employee communications to go beyond the focus on personnel profiling to discuss policies and practices that affect staff. Hillary considers this will require a shorter form podcast. Meanwhile, she remains committed to retaining the original, longer-form interviews as well. There are still a plethora of fascinating stories to uncover amongst Lehigh employees.Do you have any take-home advice?Lehigh University's brand promotes that "you bring the passion we bring the possibility". Hillary's experience has taught her that this resonates well via podcast. So, Hillary’s number one piece of advice is that podcasting is an excellent medium for passionate individuals to unleash great possibilities.More pragmatically, Hillary also emphasizes that it is okay to not aim for perfection, and that most people won't even notice what you consider to be flaws. Pick your battles and determine how much you want to invest in each. </p> </div> <div class="card-footer text-center py-0 bg-interviews"> <small class="fw-500 text-white"> Interview </small> </div> </a> </div> </div> <div class="col" data-key="11"> <div class="card border-0 h-100"> <a class="text-decoration-none h-100 d-flex flex-column" href="https://www.podbean.com/podcast-academy/interviews/brand-building-with-company-branded-podcasts-at-ey"> <div class="ratio ratio-16x9"> <img loading="lazy" src="https://pbcdn1.podbean.com/fs1/academy/62EXt3hNmf8-HD_6vvde.jpg" /> </div> <div class="card-body"> <div class="time pb-1 ps-1"> <svg xmlns="http://www.w3.org/2000/svg" width="15" height="15" fill="currentColor" class="bi bi-play-circle-fill text-gray" viewBox="0 0 16 16"><path d="M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zM6.79 5.093A.5.5 0 0 0 6 5.5v5a.5.5 0 0 0 .79.407l3.5-2.5a.5.5 0 0 0 0-.814l-3.5-2.5z"></path></svg> <span class="fs-13 text-gray ps-1">37 mins</span> </div> <h5 class="card-title lh-14 px-1 text-two-line"> Brand Building with Company Branded Podcasts at EY </h5> <p class="card-text fs-15 text-gray mb-2 px-1 text-three-line"> Podbean connected with Marius and Jessica of EY Germany to hear about their experience of the first two years of producing company branded podcasts. EY is an international professional services network firm. Their global services cover markets such as accounting, operations, HR, insurance consulting, financial transformation, and more.Building a global brand is a significant challenge, yet it is one that podcasting, especially localized podcasting, is well suited to address.When did EY decide to implement podcasting?EY's commitment to podcasting was stimulated by the pandemic. For example, the first episode of EY's "FinTech Beyond Borders" was released in May 2020 and now boasts approximately 40 episodes.Marius and Jessica suggest that the disruptions created by the pandemic primed EY's audience to listen to podcasts. EY’s experience is a good illustration of how podcast engagement has exploded over the last couple of years.How is EY using company branded podcasting?EY uses company branded podcasting to build its brand both internally and externally. EY operates as a network partnership that boasts over 700 offices in more than 150 countries. With a spread across so many cultures and languages, internal brand building is central to retaining the knowledge base, philosophy, and ethos of EY.Externally, EY uses company branded podcasting to establish itself as a thought leader in the transformation space. To this end, a broad range of topics are covered. A common strategy applied to EY's podcasting is to bring in guests who offer different perspectives and add serious expertise to the discussion.Listener participation and engagement are key to EY's podcasting strategy. In fact, EY engages with its audience on a deep level. EY is learning what interests their listeners by inviting them in. Listeners engage by actively expressing opinions, suggesting topics, and giving feedback. If they have an interesting topic, they can bring the topic and even offer themselves as the subject matter experts.The outcome of this strategy is that the target group is both driving the conversation and raising brand awareness.How are your podcasts produced?Each podcast is run by different EY offices. A common strategy is to hold weekly creative brainstorming sessions where anyone on the team is welcome to pitch new ideas. Once a concept for an episode is agreed on, typically the person who pitched the idea writes the script or outline and invites the subject matter expert.The podcast lead schedules a pre-meet with the subject matter expert to determine what will be covered and, if the format applies, agree on a script.EY uses a production company to manage the recording and post-production to ensure the highest-quality final product. EY manages all the marketing once the podcast is ready.How do you create awareness?The strategy EY uses to promote the podcasts to build awareness and engagement depends on whether the audience is internal to EY or external and in the customer or potential customer base.Internally, podcasts are announced via the intranet. The banner or news burst promoting the podcast will often also link users to related materials, even if those are external sources of information. In this way, employees are encouraged to go deeper into a topic and further educate themselves.Also, such news bursts are targeted according to their geography, ensuring that relevant materials are targeted appropriately. For example, in Germany, EY produces the popular Transformation Tacheles podcast, which covers topics such as consulting, strategy and current affairs in transformation. This is targeted toward EY’s German speakers working in consulting.Externally, they apply a range of promotional strategies. Awareness is raised via EY’s newsletter and on the EY website. Teasers are passed to team members who have a strong standing in the subject area for them to promote on social media to increase traction. EY reports that LinkedIn is an effective platform for driving traffic.A particularly useful strategy is that EY’s agents are encouraged to share the episode with their target audience and are allowed to do this under their own branding. This is an easy win for such agents, as they are passing an item of value for free. It is an easy win for EY as the traffic is pushed to them, further strengthening their brand.EY loves the podcasting medium, as podcasts are so much more sophisticated and attractive than a "newsletter" format. Instead of linking to just one item of value-added material, once they reach the platform, the EY audience has access to all the podcasts produced. Their results show that this drives the audience to consume more content than what they found with other mediums.What hurdles did you have to overcome?Jessica and Marius agree that the biggest hurdle is finding a balance for the production pipeline. Producing ahead makes the production pipeline more robust. However, you also want to take into account current affairs and timely topics. For example, when producing a podcast that looks at major hacks and their effect on businesses, you simply can't produce too far ahead and still be current.Finding this balance is especially challenging for EY because they often host debate formats that require up to four speakers per episode and up to two moderators. With this many people gathering, it takes just one person to drop out of the meeting to make the planned collaboration fall apart.Do you have any take-home advice?Marius and Jessica both agree that to be successful in podcasting, you need an enthusiastic team with people who are willing to bring and drive their ideas. An engaged team with a diverse range of expertise who can grow the podcast is vital in creating an engaged audience.Also, from their lessons learned: have a robust release pipeline with backup evergreen material ready to go in case of those unpredictable scheduling conflicts. </p> </div> <div class="card-footer text-center py-0 bg-interviews"> <small class="fw-500 text-white"> Interview </small> </div> </a> </div> </div></div><div class='pagination-item'><ul class="pagination justify-content-center"><li class="page-item prev disabled"><span>«</span></li> <li class="page-item active"><a class="page-link fs-14 fw-600" href="/podcast-academy?topicOrTypeUrlSegment=interviews&page=1" data-page="0">1</a></li> <li class="page-item"><a class="page-link fs-14 fw-600" href="/podcast-academy?topicOrTypeUrlSegment=interviews&page=2" data-page="1">2</a></li> <li class="page-item next"><a class="page-link fs-14 fw-600" href="/podcast-academy?topicOrTypeUrlSegment=interviews&page=2" 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