CINXE.COM
Google Analytics Solutions: August 2006
<!DOCTYPE html> <html class='v2 list-page' dir='ltr' itemscope='' itemtype='http://schema.org/Blog' lang='en' xmlns='http://www.w3.org/1999/xhtml' xmlns:b='http://www.google.com/2005/gml/b' xmlns:data='http://www.google.com/2005/gml/data' xmlns:expr='http://www.google.com/2005/gml/expr'> <head> <link href='https://www.blogger.com/static/v1/widgets/3566091532-css_bundle_v2.css' rel='stylesheet' type='text/css'/> <title> Google Analytics Solutions: August 2006 </title> <meta content='width=device-width, height=device-height, minimum-scale=1.0, initial-scale=1.0, user-scalable=0' name='viewport'/> <meta content='IE=Edge' http-equiv='X-UA-Compatible'/> <meta content='Google Analytics Solutions' property='og:title'/> <meta content='en_US' property='og:locale'/> <meta content='https://analytics.googleblog.com/2006/08/' property='og:url'/> <meta content='Google Analytics Solutions' property='og:site_name'/> <!-- Twitter Card properties --> <meta content='Google Analytics Solutions' property='og:title'/> <meta content='summary' name='twitter:card'/> <meta content='@google' name='twitter:creator'/> <link href='https://fonts.googleapis.com/css?family=Roboto:400italic,400,500,500italic,700,700italic' rel='stylesheet' type='text/css'/> <link href='https://fonts.googleapis.com/icon?family=Material+Icons' rel='stylesheet'/> <script src='https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.js' type='text/javascript'></script> <script src='https://apis.google.com/js/platform.js'></script> <!-- End --> <style id='page-skin-1' type='text/css'><!-- /* <Group description="Header Color" selector="header"> <Variable name="header.background.color" description="Header Background" type="color" default="#ffffff"/> </Group> */ .header-outer { border-bottom: 1px solid #e0e0e0; background: #ffffff; } html, .Label h2, #sidebar .rss a, .BlogArchive h2, .FollowByEmail h2.title, .widget .post h2 { font-family: Roboto, sans-serif; } .plusfollowers h2.title, .post h2.title, .widget h2.title, .featured .title { font-family: Roboto, sans-serif; } .widget-item-control { height: 100%; } .widget.Header, #header { position: relative; height: 100%; width: 100%; } } .widget.Header .header-logo1 { float: left; margin-right: 15px; padding-right: 15px; border-right: 1px solid #ddd; } .header-title h2 { color: rgba(0,0,0,.54); display: inline-block; font-size: 38px; font-family: Roboto, sans-serif; font-weight: normal; line-height: 45px; vertical-align: top; margin-left: 5px; } .header-inner { background-repeat: no-repeat; background-position: right 0px; } .post-author, .byline-author { font-size: 14px; font-weight: normal; color: #757575; color: rgba(0,0,0,.54); } .post-content .img-border { border: 1px solid rgb(235, 235, 235); padding: 4px; } .header-title a { text-decoration: none !important; } pre { border: 1px solid #bbbbbb; margin-top: 1em 0 0 0; padding: 0.99em; overflow-x: auto; overflow-y: auto; } pre, code { font-size: 9pt; background-color: #fafafa; line-height: 125%; font-family: monospace; } pre, code { color: #060; font: 13px/1.54 "courier new",courier,monospace; } .header-left .header-logo1 { width: 128px !important; } .header-desc { line-height: 20px; margin-top: 8px; } .fb-custom img, .twitter-custom img, .gplus-share img { cursor: pointer; opacity: 0.54; } .fb-custom img:hover, .twitter-custom img:hover, .gplus-share img:hover { opacity: 0.87; } .fb-like { width: 80px; } .post .share { float: right; } #twitter-share{ border: #CCC solid 1px; border-radius: 3px; background-image: -webkit-linear-gradient(top,#ffffff,#dedede); } .twitter-follow { background: url(https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjskEHFA88mQtHsvBnwLGTNC-regoreVxinxi09G7BPf_WLaloAwt5me6HbTOgZk0vDgAQP6pOBL1czjIOhFqakAeLA3m0wAz6vfjlQmSS6r5Hn3XYdq3wBUetkeOLVxXIgdv6tyA/s1600/twitter-bird.png) no-repeat left center; padding-left: 18px; font: normal normal normal 11px/18px 'Helvetica Neue',Arial,sans-serif; font-weight: bold; text-shadow: 0 1px 0 rgba(255,255,255,.5); cursor: pointer; margin-bottom: 10px; } .twitter-fb { padding-top: 2px; } .fb-follow-button { background: -webkit-linear-gradient(#4c69ba, #3b55a0); background: -moz-linear-gradient(#4c69ba, #3b55a0); background: linear-gradient(#4c69ba, #3b55a0); border-radius: 2px; height: 18px; padding: 4px 0 0 3px; width: 57px; border: #4c69ba solid 1px; } .fb-follow-button a { text-decoration: none !important; text-shadow: 0 -1px 0 #354c8c; text-align: center; white-space: nowrap; font-size: 11px; color: white; vertical-align: top; } .fb-follow-button a:visited { color: white; } .fb-follow { padding: 0px 5px 3px 0px; width: 14px; vertical-align: bottom; } .gplus-wrapper { margin-top: 3px; display: inline-block; vertical-align: top; } .twitter-custom, .gplus-share { margin-right: 12px; } .fb-follow-button{ margin: 10px auto; } .header-title { margin-left: 60px; } .nav ul { margin-right: 60px; } .learning-center { list-style: none; } /** CUSTOM CODE **/ --></style> <style id='template-skin-1' type='text/css'><!-- .header-outer { clear: both; } .header-inner { margin: auto; padding: 0px; } .footer-outer { background: #f5f5f5; clear: both; margin: 0; } .footer-inner { margin: auto; padding: 0px; } .footer-inner-2 { /* Account for right hand column elasticity. */ max-width: calc(100% - 248px); } .google-footer-outer { clear: both; } .cols-wrapper, .google-footer-outer, .footer-inner { max-width: 978px; margin-left: auto; margin-right: auto; } .header-inner { width: 100%; } .cols-wrapper { margin: auto; clear: both; margin-top: 120px; margin-bottom: 60px; overflow: hidden; } .col-main-wrapper { float: left; width: 100%; } .col-main { margin-right: 278px; max-width: 660px; } .col-right { float: right; width: 248px; margin-left: -278px; margin-top: 60px; } /* Tweaks for layout mode. */ body#layout .google-footer-outer { display: none; } body#layout .header-outer, body#layout .footer-outer { background: none; } body#layout .header-inner { height: initial; } body#layout .cols-wrapper { margin-top: initial; margin-bottom: initial; } --></style> <!-- start all head --> <meta content='text/html; charset=UTF-8' http-equiv='Content-Type'/> <meta content='blogger' name='generator'/> <link href='https://analytics.googleblog.com/favicon.ico' rel='icon' type='image/x-icon'/> <link href='https://analytics.googleblog.com/2006/08/' rel='canonical'/> <link rel="alternate" type="application/atom+xml" title="Google Analytics Solutions - Atom" href="https://analytics.googleblog.com/feeds/posts/default" /> <link rel="alternate" type="application/rss+xml" title="Google Analytics Solutions - RSS" href="https://analytics.googleblog.com/feeds/posts/default?alt=rss" /> <link rel="service.post" type="application/atom+xml" title="Google Analytics Solutions - Atom" href="https://www.blogger.com/feeds/3580069/posts/default" /> <!--Can't find substitution for tag [blog.ieCssRetrofitLinks]--> <meta content='https://analytics.googleblog.com/2006/08/' property='og:url'/> <meta content='Google Analytics Solutions' property='og:title'/> <meta content='' property='og:description'/> <!-- end all head --> <base target='_self'/> <style> html { font-family: Roboto, sans-serif; -moz-osx-font-smoothing: grayscale; -webkit-font-smoothing: antialiased; } body { padding: 0; /* This ensures that the scroll bar is always present, which is needed */ /* because content render happens after page load; otherwise the header */ /* would "bounce" in-between states. */ min-height: 150%; } h2 { font-size: 16px; } h1, h2, h3, h4, h5 { line-height: 2em; } html, h4, h5, h6 { font-size: 14px; } a, a:visited { color: #4184F3; text-decoration: none; } a:focus, a:hover, a:active { text-decoration: none; } .Header { margin-top: 15px; } .Header h1 { font-size: 32px; font-weight: 300; line-height: 32px; height: 42px; } .header-inner .Header .titlewrapper { padding: 0; margin-top: 30px; } .header-inner .Header .descriptionwrapper { padding: 0; margin: 0; } .cols-wrapper { margin-top: 120px; } .footer-outer, .google-footer-outer { padding: 0 60px; } .header-outer { padding: 0 20px; position: fixed; width: 100%; top: 0px; height: 71px; z-index: 999; box-shadow: 0px 0px 4px #888; } .header-inner { height: 100px; position: relative; } html, .header-inner a { color: #212121; color: rgba(0,0,0,.87); } .header-inner .google-logo { display: inline-block; background-size: contain; z-index: 1; height: 46px; overflow: hidden; margin-top: 4px; } .header-left { position: absolute; top: 35%; -webkit-transform: translateY(-50%); transform: translateY(-50%); margin-top: 12px; width: 100%; } .google-logo { margin-left: -4px; } .header-inner .google-logo img { height: 30px; margin-top: 4px; } #google-footer { position: relative; font-size: 13px; list-style: none; text-align: right; } #google-footer a { color: #444; } #google-footer ul { margin: 0; padding: 0; height: 144px; line-height: 144px; } #google-footer ul li { display: inline; } #google-footer ul li:before { color: #999; content: "\00b7"; font-weight: bold; margin: 5px; } #google-footer ul li:first-child:before { content: ''; } #google-footer .google-logo-dark { left: 0; margin-top: -16px; position: absolute; top: 50%; } /** Sitemap links. **/ .footer-inner-2 { font-size: 14px; padding-top: 42px; padding-bottom: 74px; } .footer-inner-2 .HTML h2 { color: #212121; color: rgba(0,0,0,.87); font-size: 14px; font-weight: 500; padding-left: 0; margin: 10px 0; } .footer-inner-2 .HTML ul { font-weight: normal; list-style: none; padding-left: 0; } .footer-inner-2 .HTML li { line-height: 24px; padding: 0; } .footer-inner-2 li a { color: rgba(65,132,243,.87); } /** Archive widget. **/ .BlogArchive { font-size: 13px; font-weight: normal; } .BlogArchive .widget-content { display: none; } .BlogArchive h2, .Label h2 { color: #4184F3; text-decoration: none; } .BlogArchive .hierarchy li { display: inline-block; } /* Specificity needed here to override widget CSS defaults. */ .BlogArchive #ArchiveList ul li, .BlogArchive #ArchiveList ul ul li { margin: 0; padding-left: 0; text-indent: 0; } .BlogArchive .intervalToggle { cursor: pointer; } .BlogArchive .expanded .intervalToggle .new-toggle { -ms-transform: rotate(180deg); transform: rotate(180deg); } .BlogArchive .new-toggle { float: right; padding-top: 3px; opacity: 0.87; } #ArchiveList { text-transform: uppercase; } #ArchiveList .expanded > ul:last-child { margin-bottom: 16px; } #ArchiveList .archivedate { width: 100%; } /* Months */ .BlogArchive .items { max-width: 150px; margin-left: -4px; } .BlogArchive .expanded .items { margin-bottom: 10px; overflow: hidden; } .BlogArchive .items > ul { float: left; height: 32px; } .BlogArchive .items a { padding: 0 4px; } .Label { font-size: 13px; font-weight: normal; } .sidebar-icon { display: inline-block; width: 24px; height: 24px; vertical-align: middle; margin-right: 12px; margin-top: -1px } .Label a { margin-right: 4px; } .Label .widget-content { display: none; } .FollowByEmail { font-size: 13px; font-weight: normal; } .FollowByEmail h2 { background: url("data:image/png;base64,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"); background-repeat: no-repeat; background-position: 0 50%; text-indent: 30px; } .FollowByEmail .widget-content { display: none; } .searchBox input { border: 1px solid #eee; color: #212121; color: rgba(0,0,0,.87); font-size: 14px; padding: 8px 8px 8px 40px; width: 164px; font-family: Roboto, sans-serif; background: url("https://www.gstatic.com/images/icons/material/system/1x/search_grey600_24dp.png") 8px center no-repeat; } .searchBox ::-webkit-input-placeholder { /* WebKit, Blink, Edge */ color: rgba(0,0,0,.54); } .searchBox :-moz-placeholder { /* Mozilla Firefox 4 to 18 */ color: #000; opacity: 0.54; } .searchBox ::-moz-placeholder { /* Mozilla Firefox 19+ */ color: #000; opacity: 0.54; } .searchBox :-ms-input-placeholder { /* Internet Explorer 10-11 */ color: #757575; } .widget-item-control { margin-top: 0px; } .section { margin: 0; padding: 0; } #sidebar-top { border: 1px solid #eee; } #sidebar-top > div { margin: 16px 0; } .widget ul { line-height: 1.6; } /* Navigation */ .nav { position: absolute; top: 16px; right: 50px; } .nav ul { list-style: none; } .nav ul li { display: inline; margin-right: 10px; } /* Featured section*/ .featured { background-color: #FAFAFA; padding: 36px 40px 56px 40px; margin: 62px 0; } .featured .feature-section { color: #E46841; font-weight: bold; font-size: 14px; margin-top: 0; margin-bottom: 36px; } .featured h2 { font: Roboto, sans-serif; font-weight: normal; font-size: 24px; margin-bottom: 26px; line-height:0; } .featured .feature-desc { font-weight: normal; font-size: 17px; font: Roboto, sans-serif; line-height: 32px; margin-top: 0; margin-bottom: 0; } .featured .feature-desc a { text-decoration: underline; color: #000; font-weight: bold; } /*main post*/ .post { display: inline-block; margin-bottom:30px; } #main .post .title { margin: 0; } #main .post .title a, .featured .title { color: #212121; color: rgba(0,0,0,.87); font-weight: normal; font-size: 24px; } #main .post .title a:hover { text-decoration:none; color:#4184F3; } .message, #main .post .post-header { margin: 0; padding: 0; } #main .post .post-header .caption, #main .post .post-header .labels-caption, #main .post .post-footer .caption, #main .post .post-footer .labels-caption { color: #444; font-weight: 500; } #main .tr-caption-container td { text-align: left; } #main .post .tr-caption { color: #757575; color: rgba(0,0,0,.54); display: block; max-width: 560px; padding-bottom: 20px; } #main .post .tr-caption-container { line-height: 24px; margin: -1px 0 0 0 !important; padding: 4px 0; text-align: left; } #main .post .post-header .published{ font-size:11px; font-weight:bold; } .post-header .publishdate { font-size: 17px; font-weight:normal; color: #757575; color: rgba(0,0,0,.54); } #main .post .post-footer{ font-size:12px; padding-bottom: 21px; } .label-footer { margin-bottom: 12px; margin-top: 12px; } .comment-img { margin-right: 16px; opacity: 0.54; vertical-align: middle; } #main .post .post-header .published { margin-bottom: 40px; margin-top: -2px; } .post .post-content { color: #212121; color: rgba(0,0,0,.87); font-size: 17px; margin: 25px 0 36px 0; line-height: 32px; } .post-body .post-content ul, .post-body .post-content ol { margin: 16px 0; padding: 0 48px; } .post-summary { display: none; } /* Another old-style caption. */ .post-content div i, .post-content div + i { font-size: 14px; font-style: normal; color: #757575; color: rgba(0,0,0,.54); display: block; line-height: 24px; margin-bottom: 16px; text-align: left; } /* Another old-style caption (with link) */ .post-content a > i { color: #4184F3 !important; } /* Old-style captions for images. */ .post-content .separator + div:not(.separator) { margin-top: -16px; } /* Capture section headers. */ .post-content br + br + b, .post-content .space + .space + b, .post-content .separator + b { display: inline-block; margin-bottom: 8px; margin-top: 24px; } .post-content li { line-height: 32px; } /* Override all post images/videos to left align. */ .post-content .separator, .post-content > div { text-align: left; } .post-content .separator > a, .post-content .separator > span { margin-left: 0 !important; } .post-content img { max-width: 100%; height: auto; width: auto; } .post-content .tr-caption-container img { margin-bottom: 12px; } .post-content iframe, .post-content embed { max-width: 100%; } .post-content .carousel-container { margin-bottom: 48px; } #main .post-content b { font-weight: 500; } /* These are the main paragraph spacing tweaks. */ #main .post-content br { content: ' '; display: block; padding: 4px; } .post-content .space { display: block; height: 8px; } .post-content iframe + .space, .post-content iframe + br { padding: 0 !important; } #main .post .jump-link { margin-bottom:10px; } .post-content img, .post-content iframe { margin: 30px 0 20px 0; } .post-content > img:first-child, .post-content > iframe:first-child { margin-top: 0; } .col-right .section { padding: 0 16px; } #aside { background:#fff; border:1px solid #eee; border-top: 0; } #aside .widget { margin:0; } #aside .widget h2, #ArchiveList .toggle + a.post-count-link { color: #212121; color: rgba(0,0,0,.87); font-weight: 400 !important; margin: 0; } #ArchiveList .toggle { float: right; } #ArchiveList .toggle .material-icons { padding-top: 4px; } #sidebar .tab { cursor: pointer; } #sidebar .tab .arrow { display: inline-block; float: right; } #sidebar .tab .icon { display: inline-block; vertical-align: top; height: 24px; width: 24px; margin-right: 13px; margin-left: -1px; margin-top: 1px; color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget-content > :first-child { padding-top: 8px; } #sidebar .active .tab .arrow { -ms-transform: rotate(180deg); transform: rotate(180deg); } #sidebar .arrow { color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget h2 { font-size: 14px; line-height: 24px; display: inline-block; } #sidebar .widget .BlogArchive { padding-bottom: 8px; } #sidebar .widget { border-bottom: 1px solid #eee; box-shadow: 0px 1px 0 white; margin-bottom: 0; padding: 14px 0; min-height: 20px; } #sidebar .widget:last-child { border-bottom: none; box-shadow: none; margin-bottom: 0; } #sidebar ul { margin: 0; padding: 0; } #sidebar ul li { list-style:none; padding:0; } #sidebar ul li a { line-height: 32px; } #sidebar .archive { background-image: url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAYCAYAAADzoH0MAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAE1JREFUeNpiNDY23s9AAWBioBCwYBM8c+YMVsUmJibEGYBNMS5DaeMFfDYSZQA2v9I3FrB5AZeriI4FmnrBccCT8mhmGs1MwyAzAQQYAKEWG9zm9QFEAAAAAElFTkSuQmCC"); height: 24px; line-height: 24px; padding-left: 30px; } #sidebar .labels { background-image: url("data:image/png;base64,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"); 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For new posts about enterprise products, check out the new <a href='https://www.blog.google/products/marketingplatform/360/' target='_blank'>Google Marketing Platform blog</a>. For information on free products, follow our new <a href='https://www.blog.google/products/marketingplatform/analytics/' target='_blank'>Google Analytics products blog</a>. Don’t worry: We’ll still keep this blog around in case you want to check out past posts.</p> </div> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='115700510341874168' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2006/08/tip-4-steps-to-site-optimization.html' itemprop='url' title='Tip: 4 steps to site optimization'> Tip: 4 steps to site optimization </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> August 31, 2006 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Many people use Google Analytics to improve their online marketing campaigns and keyword buying, but Google Analytics also offers powerful ways to identify visitor navigation trends on your site. Without the right data, optimizing a website is no easy feat. For beginners to the web analytics world, though, all the data provided around content optimization can be a bit daunting -- so here are four steps to help you optimize your site using the data available in Google Analytics:</p> <p> <strong>1. Create a funnel path and goal that mimics the <span style="font-style: italic;">expected</span> navigation</strong><br />You designed your site, so you know how you expect your users to navigate through it. <a href="//www.google.com/support/analytics/bin/answer.py?answer=26910" target="_blank">Create a funnel and goal</a> that mimics the expected path that your site is designed for. Note: if your site is not using the <a href="//www.google.com/support/analytics/bin/answer.py?answer=27203&topic=7281" target="_blank"> e-commerce tracking code</a>, give your goal a value and take a look at <a title="this post" href="http://analytics.blogspot.com/2006/06/tip-goals-without-e-commerce.html">this post</a> about setting goals on a non-e-commerce site.<br /></p> <p><span style="font-weight: bold;">2. Give it a few days</span><br />Give your site a little while to perform, and let Analytics collect at least 3 or 4 weeks of data. Weekends, special events, and holidays may lead to skewed results so giving your site some time to perform enables you to get more reliable, indicative metrics.<br /><span style="font-weight: bold;"></span> </p> <p><span style="font-weight: bold;">3. Pull up a few key reports and re-evaluate your funnels</span><br />Open up your Analytics account and visit <span style="font-style: italic;">Content Optimization > Content Performance > Top Content</span> report. Sort the list of pages by the <span style="font-style: italic;">$ Index </span> column. The <span style="font-style: italic;">$ Index </span>value tells you how much each page on your site is worth (as opposed to <a title="how much each site visit is worth" href="http://analytics.blogspot.com/2006/06/whats-visit-worth.html">how much each site visit is worth</a>. The <span style="font-style: italic;">$ Index</span> is based on how often a transaction is completed or goal is reached when a specific page is also accessed during a visit. The <span style="font-style: italic;">$ Index</span> will give a value to that page calculated based on the value of the goal reached.<br /></p> <p>Use this metric to evaluate the pages in the report. Remember, this column won't be populated with data unless you have a goal, and that goal has a value (see step #1). When you sort by <span style="font-style: italic;">$ Index</span>, ask yourself what are the pages at the top of that column? Are they in your funnel process? If not, why are they worth more than pages in your funnel? Also, review the exit paths in Content Optimization > Goals & Funnel Process > Defined Funnel Navigation. Where are these visitors going? Do these pages have a high <span style="font-style: italic;">$ Index</span> value? If so, you may want to reconsider the navigation path that you've set up, or maybe there are some design flaws that are making the certain pages difficult to navigate through.<br /></p> <span style="font-weight: bold;"></span> <p></p> <p><span style="font-weight: bold;">4. Optimize that site!</span><br />Armed with this information, your next task is to make some changes. Burn the midnight oil and redesign your site. Then continue using Analytics to evaluate your site changes, because keeping visitors and turning them into customers -- or goal converters -- should always drive your site changes.<br /><br /><span class="byline-author">Posted by Alex Ortiz, Google Analytics Team</span></p> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Many people use Google Analytics to improve their online marketing campaigns and keyword buying, but Google Analytics also offers powerful ways to identify visitor navigation trends on your site. Without the right data, optimizing a website is no easy feat. For beginners to the web analytics world, though, all the data provided around content optimization can be a bit daunting -- so here are four steps to help you optimize your site using the data available in Google Analytics:</p> <p> <strong>1. Create a funnel path and goal that mimics the <span style="font-style: italic;">expected</span> navigation</strong><br />You designed your site, so you know how you expect your users to navigate through it. <a href="//www.google.com/support/analytics/bin/answer.py?answer=26910" target="_blank">Create a funnel and goal</a> that mimics the expected path that your site is designed for. Note: if your site is not using the <a href="//www.google.com/support/analytics/bin/answer.py?answer=27203&topic=7281" target="_blank"> e-commerce tracking code</a>, give your goal a value and take a look at <a title="this post" href="http://analytics.blogspot.com/2006/06/tip-goals-without-e-commerce.html">this post</a> about setting goals on a non-e-commerce site.<br /></p> <p><span style="font-weight: bold;">2. Give it a few days</span><br />Give your site a little while to perform, and let Analytics collect at least 3 or 4 weeks of data. Weekends, special events, and holidays may lead to skewed results so giving your site some time to perform enables you to get more reliable, indicative metrics.<br /><span style="font-weight: bold;"></span> </p> <p><span style="font-weight: bold;">3. Pull up a few key reports and re-evaluate your funnels</span><br />Open up your Analytics account and visit <span style="font-style: italic;">Content Optimization > Content Performance > Top Content</span> report. Sort the list of pages by the <span style="font-style: italic;">$ Index </span> column. The <span style="font-style: italic;">$ Index </span>value tells you how much each page on your site is worth (as opposed to <a title="how much each site visit is worth" href="http://analytics.blogspot.com/2006/06/whats-visit-worth.html">how much each site visit is worth</a>. The <span style="font-style: italic;">$ Index</span> is based on how often a transaction is completed or goal is reached when a specific page is also accessed during a visit. The <span style="font-style: italic;">$ Index</span> will give a value to that page calculated based on the value of the goal reached.<br /></p> <p>Use this metric to evaluate the pages in the report. Remember, this column won't be populated with data unless you have a goal, and that goal has a value (see step #1). When you sort by <span style="font-style: italic;">$ Index</span>, ask yourself what are the pages at the top of that column? Are they in your funnel process? If not, why are they worth more than pages in your funnel? Also, review the exit paths in Content Optimization > Goals & Funnel Process > Defined Funnel Navigation. Where are these visitors going? Do these pages have a high <span style="font-style: italic;">$ Index</span> value? If so, you may want to reconsider the navigation path that you've set up, or maybe there are some design flaws that are making the certain pages difficult to navigate through.<br /></p> <span style="font-weight: bold;"></span> <p></p> <p><span style="font-weight: bold;">4. Optimize that site!</span><br />Armed with this information, your next task is to make some changes. Burn the midnight oil and redesign your site. Then continue using Analytics to evaluate your site changes, because keeping visitors and turning them into customers -- or goal converters -- should always drive your site changes.<br /><br /><span class="byline-author">Posted by Alex Ortiz, Google Analytics Team</span></p> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2006/08/tip-4-steps-to-site-optimization.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Tip: 4 steps to site optimization&url=https://analytics.googleblog.com/2006/08/tip-4-steps-to-site-optimization.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2006/08/tip-4-steps-to-site-optimization.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='115628734459994052' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2006/08/just-add-adwords.html' itemprop='url' title='Just Add AdWords'> Just Add AdWords </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> August 22, 2006 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> You've signed up for Google Analytics. And, you have an AdWords account. So why not link your AdWords account to your new Google Analytics account to get the most out of both services? If you already use AdWords to drive traffic, Google Analytics is the perfect instrument panel. ROI, Revenue per Click, and conversion rates correlated by search result position -- all right in front of you. Plus there are a few reports that have been created specifically for AdWords users: the AdWords Analysis report and the AdWords Keyword Positions report.<br /><br />When you link your accounts, everything is done for you: Analytics will automatically tag your AdWords links so you can see detailed campaign tracking data, and Analytics will begin importing cost data from your AdWords campaigns for ROI calculations. By simply linking the two accounts, you'll be able to easily identify which campaigns and keywords are working and which aren't.<br /><br />Here's how you do it. First, make sure that you have used the same Google Account for both your Analytics and AdWords accounts. If not, don't worry - just add your AdWords username to your Analytics account as an Account Admin.<br /><br />Then just follow these 5 steps:<br />1. Log in to your AdWords account at https://adwords.google.com<br />2. Click the Analytics tab<br />3. In the "Steps to get Google Analytics" box, click "I already have a Google Analytics account" (at the bottom of the page)<br />4. From the Existing Google Analytics Account drop-down list, select your Analytics account number<br />5. Click "Link Account"<br /><br />That's it! Your two accounts are now linked. If you want to learn more about using AdWords with Google Analytics, you might find this article from Conversion University helpful: <a title="Optimizing your AdWords ROI with Google Analytics" href="//www.google.com/analytics/cu/dt_adwords_roi.html">Optimizing your AdWords ROI with Google Analytics</a>.<br /><br /><span class="byline-author">Posted by Alden DeSoto, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> You've signed up for Google Analytics. And, you have an AdWords account. So why not link your AdWords account to your new Google Analytics account to get the most out of both services? If you already use AdWords to drive traffic, Google Analytics is the perfect instrument panel. ROI, Revenue per Click, and conversion rates correlated by search result position -- all right in front of you. Plus there are a few reports that have been created specifically for AdWords users: the AdWords Analysis report and the AdWords Keyword Positions report.<br /><br />When you link your accounts, everything is done for you: Analytics will automatically tag your AdWords links so you can see detailed campaign tracking data, and Analytics will begin importing cost data from your AdWords campaigns for ROI calculations. By simply linking the two accounts, you'll be able to easily identify which campaigns and keywords are working and which aren't.<br /><br />Here's how you do it. First, make sure that you have used the same Google Account for both your Analytics and AdWords accounts. If not, don't worry - just add your AdWords username to your Analytics account as an Account Admin.<br /><br />Then just follow these 5 steps:<br />1. Log in to your AdWords account at https://adwords.google.com<br />2. Click the Analytics tab<br />3. In the "Steps to get Google Analytics" box, click "I already have a Google Analytics account" (at the bottom of the page)<br />4. From the Existing Google Analytics Account drop-down list, select your Analytics account number<br />5. Click "Link Account"<br /><br />That's it! Your two accounts are now linked. If you want to learn more about using AdWords with Google Analytics, you might find this article from Conversion University helpful: <a title="Optimizing your AdWords ROI with Google Analytics" href="//www.google.com/analytics/cu/dt_adwords_roi.html">Optimizing your AdWords ROI with Google Analytics</a>.<br /><br /><span class="byline-author">Posted by Alden DeSoto, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2006/08/just-add-adwords.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Just Add AdWords&url=https://analytics.googleblog.com/2006/08/just-add-adwords.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2006/08/just-add-adwords.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='115569388329152187' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2006/08/were-open-instant-access-now-available_15.html' itemprop='url' title='We're open! Instant access now available'> We're open! Instant access now available </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> August 15, 2006 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> I'm happy to tell you that we've just removed the wait to receive a Google Analytics account. Now anyone with a website can instantly create one for free by simply by visiting <a href="//www.google.com/analytics">google.com/analytics</a> or by clicking on the "Analytics" tab within AdWords. After you create an account, we suggest reading the <a href="//www.google.com/support/analytics/bin/answer.py?answer=40932">Installation Guide</a> to get it set up quickly and correctly.<br /><br />When we founded Urchin we actually had an ad-based business model where we were able to give the product away for free. It didn't last and we eventually went with a paid model. But when our company was acquired in April 2005 we worked with Google to determine a way to give it away for free again, this time with no ads. By doing this, we're able to give all websites -- large and small -- the tools you need to better serve your customers, make more money, and improve the web experience for everyone.<br /><br />Regardless of how you use Google Analytics, what's important to me is that you're using it at all. In other words, the more you take action based on web analytics data, the better the Internet becomes. That's the underlying philosophy our team shares.<br /><br />Finally, this represents a very large effort by our engineers and many others at Google, so I'd like to thank them publicly.<br /><br />On behalf of everyone on our team, thank you for your ongoing commitment, enthusiasm and hard work.<br /><br /><span class="byline-author">Posted by Brett Crosby, Sr. Manager, Google Analytics</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> I'm happy to tell you that we've just removed the wait to receive a Google Analytics account. Now anyone with a website can instantly create one for free by simply by visiting <a href="//www.google.com/analytics">google.com/analytics</a> or by clicking on the "Analytics" tab within AdWords. After you create an account, we suggest reading the <a href="//www.google.com/support/analytics/bin/answer.py?answer=40932">Installation Guide</a> to get it set up quickly and correctly.<br /><br />When we founded Urchin we actually had an ad-based business model where we were able to give the product away for free. It didn't last and we eventually went with a paid model. But when our company was acquired in April 2005 we worked with Google to determine a way to give it away for free again, this time with no ads. By doing this, we're able to give all websites -- large and small -- the tools you need to better serve your customers, make more money, and improve the web experience for everyone.<br /><br />Regardless of how you use Google Analytics, what's important to me is that you're using it at all. In other words, the more you take action based on web analytics data, the better the Internet becomes. That's the underlying philosophy our team shares.<br /><br />Finally, this represents a very large effort by our engineers and many others at Google, so I'd like to thank them publicly.<br /><br />On behalf of everyone on our team, thank you for your ongoing commitment, enthusiasm and hard work.<br /><br /><span class="byline-author">Posted by Brett Crosby, Sr. Manager, Google Analytics</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2006/08/were-open-instant-access-now-available_15.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:We're open! Instant access now available&url=https://analytics.googleblog.com/2006/08/were-open-instant-access-now-available_15.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2006/08/were-open-instant-access-now-available_15.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='115525635383873715' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2006/08/heard-at-ses.html' itemprop='url' title='Heard at SES'> Heard at SES </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> August 10, 2006 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Well, SES San Jose 2006 is over, and we had a great time meeting all <br />of you who stopped by the Google Analytics booth and attended the Google<br />Dance. Yesterday, there was a panel called "Vendor Chat On<br />Measuring Success" which included our own Brett Crosby, Senior<br />Product Marketing Manager for Google Analytics and co-founder of<br />Urchin. Each of the vendors on the panel were asked to discuss the<br />various approaches to measuring a website's success -- from<br />conversions to ROI, from customer inclusion to the idea of<br />"persuasion" in a discussion of marketing success.<br /><br />Before the Q & A period, each panelist had five minutes to identify<br />the most important issue in web analytics. According to Brett, "The<br />most important thing about web analytics is something our product<br />doesn't do. And none of the other products do it either."<br /><br />What is that crucial thing? It's analyzing and then taking action on<br />your web analytics data. Knowing how to do that makes all the<br />difference. To properly monitor and analyze your data, Brett suggested<br />doing one of three things (or some combination of them): analyze<br />and act on the data yourself; hire a professional services firm; or<br />hire an in-house analyst.<br /><br />Regardless of which you choose, you have incredible flexibility with<br />Google Analytics. If you hire an in-house analyst or if you analyze<br />the data yourself, you've got many resources including this blog, the<br /><a href="//www.google.com/analytics/conversionuniversity.html">Conversion University</a>, the <a href="//www.google.com/support/analytics?hl=en-US">Help Center</a>, built-in product Help,<br />and the <a href="http://groups.google.com/group/analytics-help">Google Group</a>. For those who want to hire a professional<br />services firm, we've got a world class international network of <a href="//www.google.com/analytics/support_partner_provided.html">Google </a><br /><a href="//www.google.com/analytics/support_partner_provided.html">Analytics </a><a href="//www.google.com/analytics/support_partner_provided.html">Authorized Consultants</a>.<br /><br />We really enjoyed meeting you and look forward to connecting with<br />even more people using Analytics in the future. Please let us know if<br />there's anything else you'd like to see from support or marketing or<br />even from this blog by <a title="shooting us an email" href="mailto:analytics-support@google.com">shooting us an email</a>.</span></span></span></span><br /><br /><span class="byline-author">Posted by Jeff Gillis, Google Analytics</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Well, SES San Jose 2006 is over, and we had a great time meeting all <br />of you who stopped by the Google Analytics booth and attended the Google<br />Dance. Yesterday, there was a panel called "Vendor Chat On<br />Measuring Success" which included our own Brett Crosby, Senior<br />Product Marketing Manager for Google Analytics and co-founder of<br />Urchin. Each of the vendors on the panel were asked to discuss the<br />various approaches to measuring a website's success -- from<br />conversions to ROI, from customer inclusion to the idea of<br />"persuasion" in a discussion of marketing success.<br /><br />Before the Q & A period, each panelist had five minutes to identify<br />the most important issue in web analytics. According to Brett, "The<br />most important thing about web analytics is something our product<br />doesn't do. And none of the other products do it either."<br /><br />What is that crucial thing? It's analyzing and then taking action on<br />your web analytics data. Knowing how to do that makes all the<br />difference. To properly monitor and analyze your data, Brett suggested<br />doing one of three things (or some combination of them): analyze<br />and act on the data yourself; hire a professional services firm; or<br />hire an in-house analyst.<br /><br />Regardless of which you choose, you have incredible flexibility with<br />Google Analytics. If you hire an in-house analyst or if you analyze<br />the data yourself, you've got many resources including this blog, the<br /><a href="//www.google.com/analytics/conversionuniversity.html">Conversion University</a>, the <a href="//www.google.com/support/analytics?hl=en-US">Help Center</a>, built-in product Help,<br />and the <a href="http://groups.google.com/group/analytics-help">Google Group</a>. For those who want to hire a professional<br />services firm, we've got a world class international network of <a href="//www.google.com/analytics/support_partner_provided.html">Google </a><br /><a href="//www.google.com/analytics/support_partner_provided.html">Analytics </a><a href="//www.google.com/analytics/support_partner_provided.html">Authorized Consultants</a>.<br /><br />We really enjoyed meeting you and look forward to connecting with<br />even more people using Analytics in the future. Please let us know if<br />there's anything else you'd like to see from support or marketing or<br />even from this blog by <a title="shooting us an email" href="mailto:analytics-support@google.com">shooting us an email</a>.</span></span></span></span><br /><br /><span class="byline-author">Posted by Jeff Gillis, Google Analytics</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2006/08/heard-at-ses.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Heard at SES&url=https://analytics.googleblog.com/2006/08/heard-at-ses.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2006/08/heard-at-ses.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='115447020362759244' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2006/08/you-are-high-profile.html' itemprop='url' title='You are high profile'> You are high profile </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> August 1, 2006 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Tracking multiple subdomains? Want to track different parts of your site separately? Need to track more than four goals for a website? All of this is easier now, because we've increased the default number of profiles from 5 to 10. And if you're not sure what to do with your new wealth of profiles, here are <a href="//www.google.com/support/analytics/bin/answer.py?answer=26796&query=profiles&topic=0&type=f">some ideas</a>.<br /><br /><br />Note: You can only link 1 AdWords account to 1 Google Analytics account, so if you have multiple AdWords accounts (often for separate sites), please create a unique Google Analytics account for each AdWords account.<br /><br /><span class="byline-author">Posted by Jeff Gillis, Google Analytics</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Tracking multiple subdomains? Want to track different parts of your site separately? Need to track more than four goals for a website? All of this is easier now, because we've increased the default number of profiles from 5 to 10. And if you're not sure what to do with your new wealth of profiles, here are <a href="//www.google.com/support/analytics/bin/answer.py?answer=26796&query=profiles&topic=0&type=f">some ideas</a>.<br /><br /><br />Note: You can only link 1 AdWords account to 1 Google Analytics account, so if you have multiple AdWords accounts (often for separate sites), please create a unique Google Analytics account for each AdWords account.<br /><br /><span class="byline-author">Posted by Jeff Gillis, Google Analytics</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2006/08/you-are-high-profile.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:You are high profile&url=https://analytics.googleblog.com/2006/08/you-are-high-profile.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2006/08/you-are-high-profile.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='blog-pager' id='blog-pager'> <a class='home-link' href='https://analytics.googleblog.com/'> <i class='material-icons'>  </i> </a> <span id='blog-pager-newer-link'> <a 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dir='ltr' href='https://analytics.googleblog.com/search/label/Analytics'> Analytics </a> <span dir='ltr'> 50 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Analytics%20360%20Suite'> Analytics 360 Suite </a> <span dir='ltr'> 39 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Announcements'> Announcements </a> <span dir='ltr'> 238 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Attribution'> Attribution </a> <span dir='ltr'> 34 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Beginner%20Topics'> Beginner Topics </a> <span dir='ltr'> 52 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Business%20Insights'> Business Insights </a> <span dir='ltr'> 84 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Case%20Study'> Case Study </a> <span dir='ltr'> 64 </span> </li> <li> <a dir='ltr' 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href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2018/'> 2018 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2017/'> 2017 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2016/'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2015/'> 2015 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2014/'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2013/'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2011/'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2010/'> 2010 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' 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