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AI Speech Tools Stumble as Hallucination Problems Persist

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height: 40px; border: none; font-size: 14px; } .wpcf7 form input[type=submit] { width: 100%; border-radius: 0.375rem; height: 40px; border: none; margin-top: 1rem; font-size: 1rem !important; border: 1px solid gray; } .wpcf7-response-output{ border: none !important; margin: 2em 0 1em !important; padding: 0 !important; } </style> <script>const postType = 'default'; </script> <div class="container my-5 article-post" id="singleContainer"> <div class="row " id="articlePost"> <div class="col-12 col-lg-8 ms-auto mb-4" id="insertArticle"> <h1 class="mb-4 text-center text-dark fw-bold display-6"> AI Speech Tools Stumble as Hallucination Problems Persist </h1> <div class="post-info-right left relative article-author-box mb-2"> <div class="post-info-name"> <div class="row"> <div class="col-6 my-auto"> <span class="post-info-text small muted text-uppercase">By</span> <span class="author-name vcard fn small muted text-uppercase fw-bold" itemprop="author"> <a href="https://www.pymnts.com/author/pymnts/" title="Posts by PYMNTS" rel="author">PYMNTS</a> </span> <span class="small muted d-none d-md-inline">&nbsp;|&nbsp;</span> <span class="small muted text-uppercase d-block d-md-inline">October 29, 2024</span> </div> <div class="col-6 text-end my-auto"> <!-- <span class="d-none d-sm-inline">Share:</span> --> <a href="https://www.facebook.com/sharer.php?u=https://www.pymnts.com/artificial-intelligence-2/2024/ai-speech-tools-stumble-as-hallucination-problems-persist/&amp;t=AI+Speech+Tools+Stumble+as+Hallucination+Problems+Persist" title="Share on Facebook"><i class="bi bi-facebook me-1 text-dark"></i></a><a href="https://twitter.com/share?text=AI+Speech+Tools+Stumble+as+Hallucination+Problems+Persist -&amp;url=https://www.pymnts.com/artificial-intelligence-2/2024/ai-speech-tools-stumble-as-hallucination-problems-persist/" title="Tweet This Post"><i class="bi bi-twitter-x mx-1 mx-1 text-dark"></i></a><a href="https://www.linkedin.com/shareArticle?mini=true&amp;url=https://www.pymnts.com/artificial-intelligence-2/2024/ai-speech-tools-stumble-as-hallucination-problems-persist/&amp;title=AI+Speech+Tools+Stumble+as+Hallucination+Problems+Persist&amp;summary=&amp;source=" title="Share on LinkedIn"><i class="bi bi-linkedin mx-1 mx-1 text-dark"></i></a><a href="mailto:?subject=AI Speech Tools Stumble as Hallucination Problems Persist&amp;BODY=I found this article interesting and want to share it with you. Check it out: https://www.pymnts.com/artificial-intelligence-2/2024/ai-speech-tools-stumble-as-hallucination-problems-persist/"><i class="bi bi-envelope-fill ms-1 me-0 ms-1 me-md-1 text-dark"></i></a> <span class="d-none d-md-inline">&nbsp;|&nbsp;</span> <span class="d-block d-md-inline"> <button class="d-none d-lg-inline-block noHover audioPlay border-0 px-0 article-play-button fw-normal py-1 my-0" type="button" value="Play"> <i class="bi bi-play-circle-fill mx-1 text-dark"></i></button> <button class="d-lg-none noHover audioPlay border-0 px-0 article-play-button fw-normal py-1 my-0" type="button" value="Play"><span class="listenToArticle small text-uppercase"></span><i class="bi bi-play-circle-fill text-dark mx-1"></i></button> <button class="noHover audioPause border-0 px-0 article-pause-button py-1 my-0"><i class="bi bi-pause-circle-fill text-dark mx-0"></i></button> </span> </div></div> </div> </div> <div id="post-feat-img" class="left relative mb-3"> <img class="py-desktop w-100 h-auto pymnts-featured-sm-image " width="1000" height="600" alt="openai" src="https://www.pymnts.com/wp-content/uploads/2024/10/OpenAI-whisper-chatbot.jpg?w=768" /> </div> <div class="post-feat-text"> </div> <!--post-feat-img--> <div id="pymnts-content2282424" class="single lh-article mt-1 lnk-article"> <p><span data-preserver-spaces="true">In a troubling discovery for businesses racing to automate customer service, </span><a class="editor-rtfLink" href="https://openai.com/index/whisper/" target="_blank" rel="noopener"><span data-preserver-spaces="true">OpenAI’s popular Whisper</span></a><span data-preserver-spaces="true"> transcription software </span><a class="editor-rtfLink" href="https://apnews.com/article/ai-artificial-intelligence-health-business-90020cdf5fa16c79ca2e5b6c4c9bbb14" target="_blank" rel="noopener"><span data-preserver-spaces="true">has been caught</span></a><span data-preserver-spaces="true"> adding fabricated text to conversations, including potentially harmful content that speakers never uttered.</span></p> <p><span data-preserver-spaces="true">The findings underscore a growing challenge for companies betting billions on AI to handle sensitive customer interactions, from call centers to medical offices. Even advanced language models continue to “hallucinate” or generate false information that could damage customer relationships or create legal liability.</span></p> <p><span data-preserver-spaces="true">“If a chatbot is providing shoppers with wrong or misleading answers and advice, it can be a big problem and might hurt the organization’s reputation,”  </span><a class="editor-rtfLink" href="https://il.linkedin.com/in/iriszarecki" target="_blank" rel="noopener"><span data-preserver-spaces="true">Iris Zarecki</span></a><span data-preserver-spaces="true">, director of product marketing at AI company </span><a class="editor-rtfLink" href="https://www.k2view.com/" target="_blank" rel="noopener"><span data-preserver-spaces="true">K2view</span></a><span data-preserver-spaces="true">, told PYMNTS. “A couple of recent examples of this include Air Canada’s chatbot giving incorrect information to a traveler and arguing the chatbot is “responsible for its </span><span data-preserver-spaces="true">own</span><span data-preserver-spaces="true"> actions,” and an AI-powered chatbot created by New York City to help small business owners giving advice that misstates local policies and advised companies to violate the law.”</span></p> <h2>AI’s Hallucinations Problem</h2> <p><span data-preserver-spaces="true">The Associated Press </span><a class="editor-rtfLink" href="https://apnews.com/article/ai-artificial-intelligence-health-business-90020cdf5fa16c79ca2e5b6c4c9bbb14" target="_blank" rel="noopener"><span data-preserver-spaces="true">reported</span></a><span data-preserver-spaces="true"> that OpenAI’s Whisper stumbles on a basic task: accurately writing down what people say. Researchers found the AI transcription tool frequently invents text out of thin air, including disturbing content about violence and race. One study found hallucinations in 8 out of 10 transcripts. The glitch raises alarm bells as hospitals and clinics rush to adopt Whisper-based tools for patient consultations despite OpenAI’s explicit warnings against using it for high-risk scenarios.</span></p> <p><span data-preserver-spaces="true">Hallucinations in AI are defined as confident but inaccurate responses that are not justified by the training data used for the AI model, </span><a class="editor-rtfLink" href="https://www.applause.com/blog/author/chris-sheehan/" target="_blank" rel="noopener"><span data-preserver-spaces="true">Chris Sheehan</span></a><span data-preserver-spaces="true">, senior vice president and general manager of strategic accounts at </span><a class="editor-rtfLink" href="https://www.applause.com/blog/author/chris-sheehan/" target="_blank" rel="noopener"><span data-preserver-spaces="true">Applause</span></a><span data-preserver-spaces="true">, a company that does generative AI testing among other services,  told PYMNTS. He said that</span></p> <p><span data-preserver-spaces="true">AI hallucinations occur when generative AI models create </span><span data-preserver-spaces="true">outputs that are nonsensical or inaccurate</span><span data-preserver-spaces="true">.</span> <a class="editor-rtfLink" href="https://www.applause.com/applause-2024-generative-ai-survey/" target="_blank" rel="noopener"><span data-preserver-spaces="true">Applause’s 2024 Generative AI survey found that 37% of respondents</span></a><span data-preserver-spaces="true"> had experienced hallucinations.</span></p> <p><span data-preserver-spaces="true">“Presenting inaccurate or offensive information to customers is annoying and time-consuming, but more deeply, it erodes trust in the brand that it could deploy technology that was </span><span data-preserver-spaces="true">obviously</span><span data-preserver-spaces="true"> not properly tested and vetted,” Sheehan said. </span></p> <h2>Agents that Don’t Always Tell the Truth</h2> <p><span data-preserver-spaces="true">While both </span><a class="editor-rtfLink" href="https://blogs.nvidia.com/blog/what-is-agentic-ai/" target="_blank" rel="noopener"><span data-preserver-spaces="true">agentic AI</span></a><span data-preserver-spaces="true"> and chatbots can hallucinate, it’s important to distinguish between them, </span><a class="editor-rtfLink" href="https://www.linkedin.com/in/dan-balaceanu" target="_blank" rel="noopener"><span data-preserver-spaces="true">Dan Balaceanu</span></a><span data-preserver-spaces="true">, chief product officer at </span><a class="editor-rtfLink" href="https://www.druidai.com/" target="_blank" rel="noopener"><span data-preserver-spaces="true">Druid AI</span></a><span data-preserver-spaces="true">, told PYMNTS. Chatbots enable natural interaction via text, voice, or both but are typically rule-based and only respond to specific keywords or phrases. On the other hand, AI agents can handle more complex conversations and provide personalized solutions to customers. These agents leverage advanced AI techniques like natural language processing and machine learning to provide customized answers to queries.</span></p> <p><span data-preserver-spaces="true">“AI hallucinations are a form of software application defect or error,” he added. “These are more problematic, though, because you can’t acknowledge them easily. You don’t get a blue screen or an error message in front of you. Instead, you get a nice and apparently correct response, which can be incredibly misleading.”</span></p> <p><span data-preserver-spaces="true">However, </span><a class="editor-rtfLink" href="https://cordial.com/" target="_blank" rel="noopener"><span data-preserver-spaces="true">Cordial’s</span></a><span data-preserver-spaces="true"> Chief Product and Engineering Officer </span><a class="editor-rtfLink" href="https://www.linkedin.com/in/mhowland/" target="_blank" rel="noopener"><span data-preserver-spaces="true">Matt Howland</span></a><span data-preserver-spaces="true"> sees an upside to hallucinations.  He told PYMNTS that AI’s creative departures from reality can be both a challenge and an opportunity. These quirks show up when AI models work with limited data or unclear instructions, sometimes leading to content ranging from mildly inaccurate to completely fantastical.</span></p> <p><span data-preserver-spaces="true">“What fascinates me is how marketers and brands can actually turn this seeming limitation into an advantage,” he added. “While we absolutely need accuracy for technical documentation and customer communications, these unexpected AI behaviors can spark creative breakthroughs in marketing campaigns and content creation. The key lies in knowing when to rein in AI’s imagination and when to let it roam free. With this, everyone should treat AI as a creative collaborator rather than a production tool.”</span></p> <p><i>For all PYMNTS AI coverage, subscribe to the daily<span class="apple-converted-space"> </span></i><a title="https://www.pymnts.com/subscribe/" href="https://www.pymnts.com/subscribe/" target="_blank" rel="noopener">AI Newsletter</a><i>.</i></p> <div class="pymnt-192ce7e57218ab614c2289e38cb67e01 pymnt-bottom-of-article" id="pymnt-192ce7e57218ab614c2289e38cb67e01"></div> <div id="bottom-ad"> <div data-pymnt-trackid="2280596" data-pymnt-trackbid="1" class="pymnt-target" id="pymnt-762008094"><a data-no-instant="1" href="https://pages.awscloud.com/GLOBAL-field-DL-real-time-payments-infographic-learn.html?trk=d2306514-76db-4676-9624-aee1298d37ad&#038;sc_channel=display+ads" rel="noopener" class="adv-link" target="_blank" aria-label="AWS Real-Time Payments Banner October 2024"><img src="https://www.pymnts.com/wp-content/uploads/2024/10/AWS-Real-Time-Payments-Banner-October-2024.gif" 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