CINXE.COM

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</section> </div> </nav> </div> </header>  <div class="read-progress-container hidden" id="progressContainer"> <div class="read-progress-container__bar" id="readProgressBar"></div> </div>  <div class="container breadcrumb--dark pl-md-0"> <ul class="breadcrumb"><li><a href="https://www.eventbrite.com/">Eventbrite</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/organizer/">Organizer</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/blog/">Home</a></li><span class="separator">   </span><li><span class="last">Reach More People in Less Time with Facebook Official Events</span></li></ul></div> <div class="article-hero container hero--news-blue"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/news/" class="badge badge--news-blue">News</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> Reach More People in Less Time with Facebook Official Events </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/rachel-grate/" class="color-primary"> by Rachel Grate </a> <span class="dot"></span> <span>May 6 2016</span> </div> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <img alt="" class="img-fluid" width="609" height="311" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/04/reach-more-people-facebook-official-events-eventbrite-1.png" /> </div> </div> </div> <main id="post-single" class="legacy-post read-progress-article" role="main" aria-label="Content"> <div class="container"> <div class="row"> <p style="text-align: left;">Let’s face it: we all spend too much time on Facebook. But perhaps not in the way you think.</p> <p><span style="font-weight: 400;">You may be relying on Eventbrite for event ticketing, insights, and promotion, but you could be vastly expanding your marketing reach with half the effort. </span></p> <p><span style="font-weight: 400;">Eventbrite’s partnership with Facebook makes it extra easy to expand your reach, and make your event “official,” with Facebook Official Events. How? Keep reading.</span></p> <p><b>Being “official” matters</b></p> <p><span style="font-weight: 400;">Facebook Official Events can only be created through a custom Facebook integration, like Eventbrite’s tool. Official Events contain important details like event date, time, venue, and a link to buy tickets, sent directly from the ticketing partner to Facebook. </span></p> <p><span style="font-weight: 400;">As a result, Facebook Official Events may be more likely to show up on search and News Feed recommendations where people are spending most of their time. This means your event can get in front of more people, and help you boost your <a href="https://www.eventbrite.com/l/registration-online/">event registration</a>. </span></p> <p><b>Save time creating and promoting events </b></p> <p><span style="font-weight: 400;">Eventbrite’s free integration with Facebook automatically creates a new Facebook Official Event. How? The </span><span style="font-weight: 400;">Publish t</span><span style="font-weight: 400;">o</span><span style="font-weight: 400;"> Facebook</span><span style="font-weight: 400;"> tool simply pulls in your event image and details from Eventbrite. Your Facebook event will also include a link to buy tickets on Eventbrite. Finally, all Facebook Official Events are added to your Page’s Event tab, so people can easily register for your events. </span></p> <p><img decoding="async" class="aligncenter wp-image-60674 size-medium" src="https://www.eventbrite.com/blog/wp-content/uploads/files/2016/05/Facebook-Official-event-mobile-Eventbrite-161x300.png" alt="Facebook Official event mobile Eventbrite" width="161" height="300" /></p> <p><span style="font-weight: 400;">This saves you time from manually creating a separate event on Facebook every time. So maybe you can actually sit back and enjoy your coffee while it’s still hot. </span></p> <p>It’s also easy to coordinate with your co-hosts (think: artists, promoters, venues) to promote the same Facebook Official Event, and avoid duplicate Facebook events being created. Together, you can expand your reach to all your audiences. You can find more tips to expand your promotion in <a href="https://www.eventbrite.com/blog/webinar/facebook-events-webinar/?utm_source=blog&utm_medium=blog&utm_campaign=2016q2social-media">this webinar</a> with Eventbrite and Facebook’s Events Team.</p> <p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-60676 size-full" src="https://www.eventbrite.com/blog/wp-content/uploads/files/2016/05/edit-Facebook-Official-Event-Eventbrite.png" alt="edit Facebook Official Event Eventbrite" width="690" height="603" /></p> <p><span style="font-weight: 400;">How do you know if your strategy is working? In your Eventbrite account, you can see </span><a href="https://www.eventbrite.com/support/articles/en_US/Troubleshooting/how-to-use-eventbrite-s-promotional-tools?lg=en_US"><span style="font-weight: 400;">how much traffic and sales</span></a><span style="font-weight: 400;"> you get from Facebook. Facebook also provides an easy way to see your how much your event is viewed, its reach, and ticket sales. As a Facebook Page admin or co-host, you have access to this information through your Events Tab within Page Insights. Hopefully you’ll start to see this work pay off. </span><br /> <img decoding="async" class="aligncenter wp-image-60678 size-full" src="https://www.eventbrite.com/blog/wp-content/uploads/files/2016/05/events-tab-facebook-insights.png" alt="events tab facebook insights" width="629" height="469" /></p> <p><span style="font-weight: 400;">Whether you’re looking to save time or reach more people, the good news is that Facebook Official Events gets you both. To get started with creating your Facebook Official Event, all you need is an event on Eventbrite and a Facebook Page. Check out our </span><a href="https://www.eventbrite.com/support/articles/en_US/How_To/how-to-publish-your-eventbrite-event-to-facebook-and-sell-tickets?lg=en_US"><span style="font-weight: 400;">step-by-step article</span></a><span style="font-weight: 400;"> for more information, or watch our <a href="https://www.eventbrite.com/blog/webinar/facebook-events-webinar/?utm_source=blog&utm_medium=blog&utm_campaign=2016q2social-media">on-demand webinar with Facebook Events</a> for even more tips.</span></p> <div class="essb_break_scroll"></div> </div> </div> </main> <div class="container"> </div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="16005" data-post-url="https://www.eventbrite.com/blog/ds0c-eventbrite-facebook-official-events/" data-post-title="Reach More People in Less Time with Facebook Official Events" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="16005" data-post-url="https://www.eventbrite.com/blog/ds0c-eventbrite-facebook-official-events/" data-post-title="Reach More People in Less Time with Facebook Official Events" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="essb_links essb_counter_modern_right essb_displayed_shortcode essb_share essb_template_copy-retina essb_1403195702 print-no" id="essb_displayed_shortcode_1403195702" data-essb-postid="16005" data-essb-position="shortcode" data-essb-button-style="icon" data-essb-template="copy-retina" data-essb-counter-pos="right" data-essb-url="https://www.eventbrite.com/blog/ds0c-eventbrite-facebook-official-events/" data-essb-twitter-url="https://www.eventbrite.com/blog/ds0c-eventbrite-facebook-official-events/" data-essb-instance="1403195702"><ul class="essb_links_list essb_force_hide_name essb_force_hide"><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/ds0c-eventbrite-facebook-official-events/&t=Reach+More+People+in+Less+Time+with+Facebook+Official+Events" title="" onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/ds0c-eventbrite-facebook-official-events/&t=Reach+More+People+in+Less+Time+with+Facebook+Official+Events','facebook','1403195702'); 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