All In - Inclusive Marketing Insights

<!DOCTYPE html> <html lang="en"> <head> <meta charset="utf-8"> <meta content="initial-scale=1, minimum-scale=1, width=device-width" name="viewport"> <title>All In - Inclusive Marketing Insights</title> <script async src="https://www.googletagmanager.com/gtag/js?id=UA-177132896-1"></script> <script>window.dataLayer=window.dataLayer||[];function gtag(){dataLayer.push(arguments)}gtag('js',new Date);gtag('config','UA-177132896-1',{'page_referrer':document.referrer.split('?')[0],'anonymize_ip':true});</script> <meta name="description" content="Learnings and resources from Google on making work that reflects the world."> <meta property="og:title" content="Check out All In, Google’s insights for more inclusive marketing"> <meta property="og:description" content="Read more about how we’ve partnered with Googlers, experts, community leaders and other organizations to help make positive changes in the media landscape."> <meta property="og:image" 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href="/teams/building-an-inclusive-marketing-panel/" class="desktop-header__container--linkbar-inner-content-label-a" aria-label="Inclusive marketing panel" title="Inclusive marketing panel" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">Inclusive marketing panel</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> <li class="desktop-header__container--linkbar-card"> <h3 class="desktop-header__container--linkbar-heading3"> <span class="glue-headline glue-headline--headline-5 desktop-header__container--linkbar-heading-content">Strategy</span> </h3> <div class="desktop-header__container--linkbar-inner-content"> <ul class="desktop-header__container--linkbar-inner-content-list"> <li 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class="desktop-header__container--linkbar-inner-content-label-a" aria-label="Understand your audience" title="Understand your audience" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">Understand your audience</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> <li class="desktop-header__container--linkbar-inner-content-desc"> <div class="desktop-header__container--linkbar-inner-content-info"> <div class="desktop-header__container--linkbar-inner-content-label"> <a href="/strategy/develop-your-plan/" class="desktop-header__container--linkbar-inner-content-label-a" aria-label="Develop your plan" title="Develop your plan" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">Develop your plan</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> <li class="desktop-header__container--linkbar-inner-content-desc"> <div class="desktop-header__container--linkbar-inner-content-info"> <div class="desktop-header__container--linkbar-inner-content-label"> <a href="/strategy/build-your-brief/" class="desktop-header__container--linkbar-inner-content-label-a" aria-label="Build your brief" title="Build your brief" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">Build your brief</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> <li class="desktop-header__container--linkbar-card"> <h3 class="desktop-header__container--linkbar-heading3"> <span class="glue-headline glue-headline--headline-5 desktop-header__container--linkbar-heading-content">Creative</span> </h3> <div class="desktop-header__container--linkbar-inner-content"> <ul class="desktop-header__container--linkbar-inner-content-list"> <li class="desktop-header__container--linkbar-inner-content-desc"> <div class="desktop-header__container--linkbar-inner-content-info"> <div class="desktop-header__container--linkbar-inner-content-label"> <a href="/creative/" class="desktop-header__container--linkbar-inner-content-label-a" aria-label="Overview" title="Overview" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">Overview</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> <li class="desktop-header__container--linkbar-inner-content-desc"> <div class="desktop-header__container--linkbar-inner-content-info"> <div class="desktop-header__container--linkbar-inner-content-label"> <a href="/creative/pre-production/" class="desktop-header__container--linkbar-inner-content-label-a" aria-label="Pre-production" title="Pre-production" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">Pre-production</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> <li class="desktop-header__container--linkbar-inner-content-desc"> <div class="desktop-header__container--linkbar-inner-content-info"> <div class="desktop-header__container--linkbar-inner-content-label"> <a href="/creative/production/" class="desktop-header__container--linkbar-inner-content-label-a" aria-label="production" title="production" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">production</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> <li class="desktop-header__container--linkbar-inner-content-desc"> <div class="desktop-header__container--linkbar-inner-content-info"> <div class="desktop-header__container--linkbar-inner-content-label"> <a href="/creative/post-production/" class="desktop-header__container--linkbar-inner-content-label-a" aria-label="Post-production" title="Post-production" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">Post-production</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> <li class="desktop-header__container--linkbar-inner-content-desc"> <div class="desktop-header__container--linkbar-inner-content-info"> <div class="desktop-header__container--linkbar-inner-content-label"> <a href="/creative/inclusive-event-design/" class="desktop-header__container--linkbar-inner-content-label-a" aria-label="Inclusive event design" title="Inclusive event design" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">Inclusive event design</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> <li class="desktop-header__container--linkbar-card"> <h3 class="desktop-header__container--linkbar-heading3"> <span class="glue-headline glue-headline--headline-5 desktop-header__container--linkbar-heading-content">Accountability</span> </h3> <div class="desktop-header__container--linkbar-inner-content"> <ul class="desktop-header__container--linkbar-inner-content-list"> <li class="desktop-header__container--linkbar-inner-content-desc"> <div class="desktop-header__container--linkbar-inner-content-info"> <div class="desktop-header__container--linkbar-inner-content-label"> <a href="/accountability/" class="desktop-header__container--linkbar-inner-content-label-a" aria-label="Overview" title="Overview" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">Overview</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> <li class="desktop-header__container--linkbar-inner-content-desc"> <div class="desktop-header__container--linkbar-inner-content-info"> <div class="desktop-header__container--linkbar-inner-content-label"> <a href="/accountability/creative-audits/" class="desktop-header__container--linkbar-inner-content-label-a" aria-label="Creative audits" title="Creative audits" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">Creative audits</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> <li class="desktop-header__container--linkbar-inner-content-desc"> <div class="desktop-header__container--linkbar-inner-content-info"> <div class="desktop-header__container--linkbar-inner-content-label"> <a href="/accountability/partner-surveys/" class="desktop-header__container--linkbar-inner-content-label-a" aria-label="Partner surveys" title="Partner surveys" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">Partner surveys</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> <li class="desktop-header__container--linkbar-card"> <h3 class="desktop-header__container--linkbar-heading3"> <span class="glue-headline glue-headline--headline-5 desktop-header__container--linkbar-heading-content">Audiences</span> </h3> <div class="desktop-header__container--linkbar-inner-content"> <ul class="desktop-header__container--linkbar-inner-content-list"> <li class="desktop-header__container--linkbar-inner-content-desc"> <div class="desktop-header__container--linkbar-inner-content-info"> <div class="desktop-header__container--linkbar-inner-content-label"> <a href="/audiences/" class="desktop-header__container--linkbar-inner-content-label-a" aria-label="Overview" title="Overview" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">Overview</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> <li class="desktop-header__container--linkbar-inner-content-desc"> <div class="desktop-header__container--linkbar-inner-content-info"> <div class="desktop-header__container--linkbar-inner-content-label"> <a href="/audiences/age/" class="desktop-header__container--linkbar-inner-content-label-a" aria-label="Age" title="Age" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">Age</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> <li class="desktop-header__container--linkbar-inner-content-desc"> <div class="desktop-header__container--linkbar-inner-content-info"> <div class="desktop-header__container--linkbar-inner-content-label"> <a href="/audiences/asian-americans/" class="desktop-header__container--linkbar-inner-content-label-a" aria-label="Asian Americans" title="Asian Americans" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">Asian Americans</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> <li class="desktop-header__container--linkbar-inner-content-desc"> <div class="desktop-header__container--linkbar-inner-content-info"> <div class="desktop-header__container--linkbar-inner-content-label"> <a href="/audiences/black-people/" class="desktop-header__container--linkbar-inner-content-label-a" aria-label="Black people" title="Black people" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">Black people</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> <li class="desktop-header__container--linkbar-inner-content-desc"> <div class="desktop-header__container--linkbar-inner-content-info"> <div class="desktop-header__container--linkbar-inner-content-label"> <a href="/audiences/indigenous-people/" class="desktop-header__container--linkbar-inner-content-label-a" aria-label="Indigenous people" title="Indigenous people" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">Indigenous people</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> <li class="desktop-header__container--linkbar-inner-content-desc"> <div class="desktop-header__container--linkbar-inner-content-info"> <div class="desktop-header__container--linkbar-inner-content-label"> <a href="/audiences/latinos-latinx/" class="desktop-header__container--linkbar-inner-content-label-a" aria-label="Latinos / Latinx" title="Latinos / Latinx" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">Latinos / Latinx</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> <li class="desktop-header__container--linkbar-inner-content-desc"> <div class="desktop-header__container--linkbar-inner-content-info"> <div class="desktop-header__container--linkbar-inner-content-label"> <a href="/audiences/lgbtq-people/" class="desktop-header__container--linkbar-inner-content-label-a" aria-label="LGBTQ+ people" title="LGBTQ+ people" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">LGBTQ+ people</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> <li class="desktop-header__container--linkbar-inner-content-desc"> <div class="desktop-header__container--linkbar-inner-content-info"> <div class="desktop-header__container--linkbar-inner-content-label"> <a href="/audiences/disabled-people/" class="desktop-header__container--linkbar-inner-content-label-a" aria-label="Disabled people" title="Disabled people" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">Disabled people</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> <li class="desktop-header__container--linkbar-inner-content-desc"> <div class="desktop-header__container--linkbar-inner-content-info"> <div class="desktop-header__container--linkbar-inner-content-label"> <a href="/audiences/plus-size-people/" class="desktop-header__container--linkbar-inner-content-label-a" aria-label="Plus-size people" title="Plus-size people" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">Plus-size people</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> <li class="desktop-header__container--linkbar-inner-content-desc"> <div class="desktop-header__container--linkbar-inner-content-info"> <div class="desktop-header__container--linkbar-inner-content-label"> <a href="/audiences/socioeconomic-status/" class="desktop-header__container--linkbar-inner-content-label-a" aria-label="Socioeconomic status" title="Socioeconomic status" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">Socioeconomic status</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> <li class="desktop-header__container--linkbar-inner-content-desc"> <div class="desktop-header__container--linkbar-inner-content-info"> <div class="desktop-header__container--linkbar-inner-content-label"> <a href="/audiences/trans-gender-expansive/" class="desktop-header__container--linkbar-inner-content-label-a" aria-label="Trans / Gender expansive" title="Trans / Gender expansive" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">Trans / Gender expansive</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> <li class="desktop-header__container--linkbar-inner-content-desc"> <div class="desktop-header__container--linkbar-inner-content-info"> <div class="desktop-header__container--linkbar-inner-content-label"> <a href="/audiences/us-veterans/" class="desktop-header__container--linkbar-inner-content-label-a" aria-label="U.S. Veterans" title="U.S. Veterans" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">U.S. Veterans</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> <li class="desktop-header__container--linkbar-inner-content-desc"> <div class="desktop-header__container--linkbar-inner-content-info"> <div class="desktop-header__container--linkbar-inner-content-label"> <a href="/audiences/women/" class="desktop-header__container--linkbar-inner-content-label-a" aria-label="Women" title="Women" tabindex="-1"> <span class="desktop-header__container--linkbar-inner-content-text">Women</span> <span class="desktop-header__container--linkbar-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> </ul> </div> </div> </div> <div class="glue-header__bar glue-header__bar--desktop glue-header__drawer glue-desktop-header header-mobile"> <div class="glue-header__tier"> <div class="glue-header__container"> <div class="glue-header__lock-up"> <div class="glue-header__logo"> <a class="glue-header__logo-link" href="/" title="All in with Google" aria-label="All in with Google"> <div class="glue-header__logo-container mobile-logo-container"> <svg class="glue-header__logo-svg mobile-white-logo" role="presentation" aria-hidden="true"> <use href="/static/svg/googlelogo.svg#google-white-logo"></use> </svg> <svg class="glue-header__logo-svg mobile-color-logo" role="presentation" aria-hidden="true"> <use href="/static/svg/glue-icons.svg#google-color-logo-pixel"></use> </svg> </div> <span class="glue-header__logo--product mobile-drawer-logo-product">All in with</span> </a> </div> </div> </div> <div class="glue-header__container glue-header__stepped-nav"> <div class="glue-header__stepped-nav-controls-container"> <div class="glue-header__stepped-nav-controls" data-glue-steppednav-label="$glue_steppednav_label$, Navigate back to parent menu, $glue_steppednav_label$ opened"> <div class="glue-header__stepped-nav-controls-arrow"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#chevron-left"></use> </svg> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px glue-header__stepped-nav-subnav-icon"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </div> <div class="glue-header__stepped-nav-controls-title glue-header__link"></div> </div> </div> <div class="glue-header__stepped-nav-menus"></div> </div> <div class="glue-header__container glue-header__container--linkbar"> <nav class="glue-header__link-bar"> <ul class="glue-header__list glue-header__list--nested glue-header__deep-nav header-link"> <li class="glue-header__item glue-header--is-active header-link-list"> <a class="glue-header__link header-link-a" href="#" aria-label="Teams" title="Teams" tabindex="0">Teams</a> <ul class="glue-header__list glue-header__list--nested glue-header__deep-nav header-link-deep-nav"> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/teams/" aria-label="Overview" title="Overview" tabindex="-1"> Overview <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/teams/building-teams/" aria-label="Building inclusive teams" title="Building inclusive teams" tabindex="-1"> Building inclusive teams <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/teams/growing-your-knowledge/" aria-label="Growing your knowledge" title="Growing your knowledge" tabindex="-1"> Growing your knowledge <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/teams/building-an-inclusive-marketing-panel/" aria-label="Inclusive marketing panel" title="Inclusive marketing panel" tabindex="-1"> Inclusive marketing panel <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> </ul> </li> <li class="glue-header__item glue-header--is-active header-link-list"> <a class="glue-header__link header-link-a" href="#" aria-label="Strategy" title="Strategy" tabindex="0">Strategy</a> <ul class="glue-header__list glue-header__list--nested glue-header__deep-nav header-link-deep-nav"> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/strategy/" aria-label="Overview" title="Overview" tabindex="-1"> Overview <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/strategy/understand-your-audience/" aria-label="Understand your audience" title="Understand your audience" tabindex="-1"> Understand your audience <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/strategy/develop-your-plan/" aria-label="Develop your plan" title="Develop your plan" tabindex="-1"> Develop your plan <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/strategy/build-your-brief/" aria-label="Build your brief" title="Build your brief" tabindex="-1"> Build your brief <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> </ul> </li> <li class="glue-header__item glue-header--is-active header-link-list"> <a class="glue-header__link header-link-a" href="#" aria-label="Creative" title="Creative" tabindex="0">Creative</a> <ul class="glue-header__list glue-header__list--nested glue-header__deep-nav header-link-deep-nav"> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/creative/" aria-label="Overview" title="Overview" tabindex="-1"> Overview <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/creative/pre-production/" aria-label="Pre-production" title="Pre-production" tabindex="-1"> Pre-production <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/creative/production/" aria-label="production" title="production" tabindex="-1"> production <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/creative/post-production/" aria-label="Post-production" title="Post-production" tabindex="-1"> Post-production <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/creative/inclusive-event-design/" aria-label="Inclusive event design" title="Inclusive event design" tabindex="-1"> Inclusive event design <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> </ul> </li> <li class="glue-header__item glue-header--is-active header-link-list"> <a class="glue-header__link header-link-a" href="#" aria-label="Accountability" title="Accountability" tabindex="0">Accountability</a> <ul class="glue-header__list glue-header__list--nested glue-header__deep-nav header-link-deep-nav"> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/accountability/" aria-label="Overview" title="Overview" tabindex="-1"> Overview <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/accountability/creative-audits/" aria-label="Creative audits" title="Creative audits" tabindex="-1"> Creative audits <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/accountability/partner-surveys/" aria-label="Partner surveys" title="Partner surveys" tabindex="-1"> Partner surveys <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> </ul> </li> <li class="glue-header__item glue-header--is-active header-link-list"> <a class="glue-header__link header-link-a" href="#" aria-label="Audiences" title="Audiences" tabindex="0">Audiences</a> <ul class="glue-header__list glue-header__list--nested glue-header__deep-nav header-link-deep-nav"> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/audiences/" aria-label="Overview" title="Overview" tabindex="-1"> Overview <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/audiences/age/" aria-label="Age" title="Age" tabindex="-1"> Age <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/audiences/asian-americans/" aria-label="Asian Americans" title="Asian Americans" tabindex="-1"> Asian Americans <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/audiences/black-people/" aria-label="Black people" title="Black people" tabindex="-1"> Black people <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/audiences/indigenous-people/" aria-label="Indigenous people" title="Indigenous people" tabindex="-1"> Indigenous people <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/audiences/latinos-latinx/" aria-label="Latinos / Latinx" title="Latinos / Latinx" tabindex="-1"> Latinos / Latinx <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/audiences/lgbtq-people/" aria-label="LGBTQ+ people" title="LGBTQ+ people" tabindex="-1"> LGBTQ+ people <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/audiences/disabled-people/" aria-label="Disabled people" title="Disabled people" tabindex="-1"> Disabled people <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/audiences/plus-size-people/" aria-label="Plus-size people" title="Plus-size people" tabindex="-1"> Plus-size people <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/audiences/socioeconomic-status/" aria-label="Socioeconomic status" title="Socioeconomic status" tabindex="-1"> Socioeconomic status <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/audiences/trans-gender-expansive/" aria-label="Trans / Gender expansive" title="Trans / Gender expansive" tabindex="-1"> Trans / Gender expansive <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/audiences/us-veterans/" aria-label="U.S. Veterans" title="U.S. Veterans" tabindex="-1"> U.S. Veterans <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> <li class="glue-header__item glue-header--is-active header-link-deep-nav-list"> <a class="glue-header__link header-link-deep-nav-a" href="/audiences/women/" aria-label="Women" title="Women" tabindex="-1"> Women <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </li> </ul> </li> </ul> </nav> </div> </div> </div> <div class="glue-header__drawer-backdrop header-backdrop"></div> </header> <div class="page-content content" id="content" role="main"> <div class="new-home-page"> <div class="glue-video full-width-video-section"> <div class="glue-video__preview-container--modal full-width-video-container" data-glue-yt-video-autoplay="true"> <div class="hero-video hero-video__container"> <div class="image-wrapper video-wrapper hero-content-video video-container"> <video id="myplayer" class="image-wrapper--image full-width-video hero-video" width="100%" height="auto" preload="auto" poster="https://lh3.googleusercontent.com/n6T_qMFsP_cE9AW3oH9MwHo3LRJExoDgNgSAnrwtfAYzFJLjiQwPF0qfgPdzog3aIIJiG7AhtvjhFXbXQsXIP-WK1LsZ0nfy67DdzAHhfuPpoVjv1ek" muted loop playsinline autoplay> <source src="https://kstatic.googleusercontent.com/files/9c5c8910a538089d6d13c0a934159ce9e7bda5fad519c5aba351afe402b2bc73fd46653a11938723d9419443f1c4fc8891033f15b33da7934086a0cac7822773" type="video/mp4" media="(min-width:1025px)"> <source src="https://kstatic.googleusercontent.com/files/c1f5b00a588fb7e97374e638cbfb49b022830fa1a1ead1729f16a24cc0902b42458b16e80559968cecad58f422f3a4a00c7dbdc979a19de3b151cac85111b696" type="video/mp4" media="(max-width:1024px)"> </video> </div> </div> <div class="marquee__skrim"></div> <div class="glue-video__info"> <div class="intro-heading im-hero-video-intro-heading"> <h1 class="glue-visually-hidden">Tools for inclusive marketing, by Google</h1> <div class="im--align banner-text header-text hero-video-banner" aria-hidden="true">Tools for inclusive marketing, by Google</div> </div> </div> <div class="play-button-wrapper"> <div class="video-controls" id="circle-play-b"> <button class="play-pause-btn video-control playing"> <span class="material-icons play-vc video-control-play" aria-label="Play Video"> play_arrow </span> <span class="material-icons pause-vc video-control-pause" aria-label="Pause Video"> pause </span> </button> </div> </div> </div> </div> <div class="glue-jumplinks jumplink-vp"> <button class="glue-jumplinks__button glue-jumplinks__button--prev" aria-label="previous"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--24px"> <use href="/static/svg/glue-icons.svg#chevron-left"></use> </svg> </button> <ul class="glue-jumplinks__list active-initial" data-recent="1" data-glue-jumplink-label="Jump to section within page"> <li class="glue-jumplinks__list-item" data-color="benefitssection" data-count="1"> <a class="glue-jumplinks__link benefitssection" href="#benefits-section" data-item="benefitssection">Benefits</a> </li> <li class="glue-jumplinks__list-item" data-color="bestpracticessection" data-count="2"> <a class="glue-jumplinks__link bestpracticessection watchplay-link" href="#best-practices-section" 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practicing-inclusive-section" id="benefits-section" data-section="benefitssection"> <article class="benefits__container sticky-banner-section"> <div class="tile tile___green__50__dark"> Practicing inclusive marketing has measurable and meaningful benefits. </div> <div class="benefits__buttons"> <div class="benefits tile tile___green__50 benefits__tile"> <div class="benefits__front"> <div class="benefits__stat">83%</div> <div class="benefits__inner"> <div class="tile__title">higher consumer preference<sup class="heading-footnote">(1)</sup></div> <svg role="button" class="tile__button a" tabindex="0" title="button"> <use xlink:href="/static/svg/card.svg#pluse-button"></use> </svg> <span class="glue-visually-hidden"> (Opens in a Dialog Window) </span> </div> </div> <div class="benefits__back benefits___hidden"> <div class="benefits__details">Brands with the highest diversity scores in their ads experience <strong>83% higher</strong> consumer preference<sup>(1)</sup>. By 2030<sup>(2)</sup>, <strong>20% of consumers</strong> will identify as people of color or LGBTQ+ and account for <strong>27% of all income</strong> — making this critical for future growth.</div> <div class="benefits__inner benefits__source"> <ol start="1"> <li><a class="footnote-link" href="https://www.marketingdive.com/news/study-diversity-in-ads-correlates-to-gains-in-revenue-brand-perception/564153/" rel="noopener noreferrer" target="_blank">Study: Diversity in ads correlates to gains in revenue, brand perception, October 2019</a></li> <li><a class="footnote-link" href="https://www.pewresearch.org/social-trends/2018/11/15/early-benchmarks-show-post-millennials-on-track-to-be-most-diverse-best-educated-generation-yet/" rel="noopener noreferrer" target="_blank">PEW Research Center: Early Benchmarks Show ‘Post-Millennials’ on Track to Be Most Diverse, BestEducated Generation Yet, November 2018</a></li> </ol> <div class="b"> <svg role="presentation" class="tile__button tile__button-cross" tabindex="0"> <use xlink:href="/static/svg/enabled.svg#close-button"></use> </svg> </div> </div> </div> </div> <div class="benefits tile tile___green__100 benefits__tile"> <div class="benefits__front"> <div class="benefits__stat">6x</div> <div class="benefits__inner"> <div class="tile__title">increased purchase intent<sup class="heading-footnote">(3)</sup></div> <svg role="button" class="tile__button a" tabindex="0" title="button"> <use xlink:href="/static/svg/card.svg#pluse-button"></use> </svg> <span class="glue-visually-hidden"> (Opens in a Dialog Window) </span> </div> </div> <div class="benefits__back benefits___hidden"> <div class="benefits__details">Consumers are <strong>6x more likely to purchase</strong> a product or service if an ad is perceived as inclusive. An ad that is perceived as inclusive is also <strong>63% more likely to be shared</strong><sup>(3)</sup>.</div> <div class="benefits__inner benefits__source"> <ol start="3"> <li>Source: Google research, Inclusive Advertising, field work completed in 2023. N=7500</li> </ol> <div class="b"> <svg role="presentation" class="tile__button tile__button-cross" tabindex="0"> <use xlink:href="/static/svg/enabled.svg#close-button"></use> </svg> </div> </div> </div> </div> <div class="benefits tile tile___green__200 benefits__tile"> <div class="benefits__front"> <div class="benefits__stat">60%</div> <div class="benefits__inner"> <div class="tile__title">of ad impact can be boosted by diversity<sup class="heading-footnote">(3)</sup></div> <svg role="button" class="tile__button a" tabindex="0" title="button"> <use xlink:href="/static/svg/card.svg#pluse-button"></use> </svg> <span class="glue-visually-hidden"> (Opens in a Dialog Window) </span> </div> </div> <div class="benefits__back benefits___hidden"> <div class="benefits__details"><strong>62% of Black, Latino/x and Native Americans</strong> are much more likely to purchase if their race/ethnicity is featured. And, <strong>63% of consumers</strong> said that ads with their primary language increases likelihood of purchase<sup>(3)</sup>.</div> <div class="benefits__inner benefits__source"> <ol start="3"> <li>Source: Google research, Inclusive Advertising, field work completed in 2023. N=7500</li> </ol> <div class="b"> <svg role="presentation" class="tile__button tile__button-cross" tabindex="0"> <use xlink:href="/static/svg/enabled.svg#close-button"></use> </svg> </div> </div> </div> </div> </div> </article> </section> <section id="best-practices-section" class="expand-best-practices"> <div class="heading-with-description best-practices" data-section="bestpractices-section"> <div class="g-h-center-text"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="g-h-text"> <div class="g-h-title"> <h2 class="heading "> Expand your inclusive marketing best practices </h2> </div> <div class="g-h-body"> <p class="description "> Find helpful information to strengthen your inclusive marketing practice. </p> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1"></div> </div> </div> </div> <div class="best-practices-section" data-section="bestpracticessection"> <div class="marketing-program-section inner-section-1 fade-in js-fade-in bg-change" data-section="marketing-program-section" data-bg="transparent"> <div class="heading-with-description"> <div class="g-h-center-text"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="g-h-text"> <div class="g-h-title"> <h2 class="heading marketing-heading"> Building an inclusive marketing program </h2> </div> <div class="g-h-body"> <p class="description marketing-description"> Guide the team and create shared standards. </p> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1"></div> </div> </div> </div> <div class="video-with-tiles"> <div class="video-with-tiles-wrapper"> <div class="image-container"> <div class="image-card-wrapper"> <picture> <source srcset="https://lh3.googleusercontent.com/C2AUHVl1yzdLPe_lycaAkSHTuY0TI6YQJWww5r8bUkkoroahM8rJTYB5N1nPv0qqGBRWd1pk3JFjPmgDsLMj2MlGl3RMEQLJJ8Ee-6m_S98QmBBwpdo=w1024"> <source srcset="https://lh3.googleusercontent.com/C2AUHVl1yzdLPe_lycaAkSHTuY0TI6YQJWww5r8bUkkoroahM8rJTYB5N1nPv0qqGBRWd1pk3JFjPmgDsLMj2MlGl3RMEQLJJ8Ee-6m_S98QmBBwpdo"> <img class="best-Practice-image" src="https://lh3.googleusercontent.com/C2AUHVl1yzdLPe_lycaAkSHTuY0TI6YQJWww5r8bUkkoroahM8rJTYB5N1nPv0qqGBRWd1pk3JFjPmgDsLMj2MlGl3RMEQLJJ8Ee-6m_S98QmBBwpdo=w1024" role="presentation"> </picture> </div> </div> <div class="new-tile"> <div class="tile-button-wrapper-n"> <div class="tile-container"> <div class="glue-grid__col tile-container__item"> <a class="tile-button link-hover glue-card" id="Building inclusive teams" href="/teams/" title="Building inclusive teams" aria-label="Building inclusive teams" > <span class="link-text"> Building inclusive teams </span> <svg role="presentation" class="glue-icon glue-icon--24px"> <use 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</span> <svg role="presentation" class="glue-icon glue-icon--24px"> <use xlink:href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </div> </div> </div> <div class="glue-carousel__navigation autoplay-navigation" aria-label="Choose slide to display"></div> </div> </div> </div> </div> </div> <div class="inclusive-campaign inner-section-2 fade-in js-fade-in bg-change" data-section="inclusive-campaign" data-bg="#E8F0FE"> <div class="heading-with-description"> <div class="g-h-center-text"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="g-h-text"> <div class="g-h-title"> <h2 class="heading inclusive-campaign-heading"> Creating an inclusive campaign </h2> </div> <div class="g-h-body"> <p class="description inclusive-campaign-description"> Craft authentic work that resonates. </p> </div> </div> </div> <div class="glue-grid__col 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class="g-h-title"> <h2 class="heading building-inclusivity-heading"> Building inclusion into your research </h2> </div> <div class="g-h-body"> <p class="description building-inclusivity-description"> Design research that helps you truly understand your audiences. </p> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1"></div> </div> </div> </div> <div class="video-with-tiles"> <div class="video-with-tiles-wrapper"> <div class="image-container"> <div class="image-card-wrapper"> <picture> <source srcset="https://lh3.googleusercontent.com/Rm5BP-CJr7cYHi-Pud2zHnfMq6PcaRcgAytZ5X8-EQukYTock0f6J7_8htJttlu9RZi06S2GY-3z4uNz_LOSokmkpBQdBO-Jj72HoM8ipFEDMPOC_vxZ=w1024"> <source srcset="https://lh3.googleusercontent.com/Rm5BP-CJr7cYHi-Pud2zHnfMq6PcaRcgAytZ5X8-EQukYTock0f6J7_8htJttlu9RZi06S2GY-3z4uNz_LOSokmkpBQdBO-Jj72HoM8ipFEDMPOC_vxZ"> <img class="best-Practice-image" src="https://lh3.googleusercontent.com/Rm5BP-CJr7cYHi-Pud2zHnfMq6PcaRcgAytZ5X8-EQukYTock0f6J7_8htJttlu9RZi06S2GY-3z4uNz_LOSokmkpBQdBO-Jj72HoM8ipFEDMPOC_vxZ=w1024" role="presentation"> </picture> </div> </div> <div class="new-tile"> <div class="tile-button-wrapper-n"> <div class="tile-container"> <div class="glue-grid__col tile-container__item"> <a class="tile-button link-hover glue-card" id="Collaborate with an inclusive marketing panel" href="/teams/building-an-inclusive-marketing-panel/#proactive-collaboration" title="Collaborate with an inclusive marketing panel" aria-label="Collaborate with an inclusive marketing panel" > <span class="link-text"> Collaborate with an inclusive marketing panel </span> <svg role="presentation" class="glue-icon glue-icon--24px"> <use xlink:href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </div> <div class="glue-grid__col tile-container__item"> <a class="tile-button link-hover glue-card" id="Establish expectations around diversity in 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class="glue-carousel__viewport"> <div class="glue-carousel__list carousel-wrapper"> <div class="glue-carousel__item" id="tile-glue-carousel-collaborate-with-an-inclusive-marketing-panel" aria-label="Collaborate with an inclusive marketing panel"> <a class="carousel-tile building-inclusivity-tile" href="/teams/building-an-inclusive-marketing-panel/#proactive-collaboration" aria-label="Collaborate with an inclusive marketing panel opens in new tab"> <span class="link-text"> Collaborate with an inclusive marketing panel </span> <svg role="presentation" class="glue-icon glue-icon--24px"> <use xlink:href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </div> <div class="glue-carousel__item" id="tile-glue-carousel-establish-expectations-around-diversity-in-user-research" aria-label="Establish expectations around diversity in user research"> <a class="carousel-tile building-inclusivity-tile" href="/strategy/understand-your-audience/#user-research" aria-label="Establish expectations around diversity in user research opens in new tab"> <span class="link-text"> Establish expectations around diversity in user research </span> <svg role="presentation" class="glue-icon glue-icon--24px"> <use xlink:href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </div> <div class="glue-carousel__item" id="tile-glue-carousel-avoid-stereotypes-in-your-research" aria-label="Avoid stereotypes in your research"> <a class="carousel-tile building-inclusivity-tile" href="/audiences/" aria-label="Avoid stereotypes in your research opens in new tab"> <span class="link-text"> Avoid stereotypes in your research </span> <svg role="presentation" class="glue-icon glue-icon--24px"> <use xlink:href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </div> <div class="glue-carousel__item" id="tile-glue-carousel-testing-creative-with-your-audience" aria-label="Testing creative with your audience"> <a class="carousel-tile building-inclusivity-tile" href="/creative/post-production/#testing" aria-label="Testing creative with your audience opens in new tab"> <span class="link-text"> Testing creative with your audience </span> <svg role="presentation" class="glue-icon glue-icon--24px"> <use xlink:href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </div> </div> </div> <div class="glue-carousel__navigation autoplay-navigation" aria-label="Choose slide to display"></div> </div> </div> </div> </div> </div> </div> </section> <section class="audiences-section" id="audiences-section" data-section="audiencessection"> <div class="heading-with-description audiences"> <div class="g-h-center-text"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="g-h-text"> <div class="g-h-title"> <h2 class="heading "> Audiences </h2> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1"></div> </div> </div> </div> <div class="sticky-image-tile-section fade-in js-fade-in"> <div class="sticy-image-wrapper"> <p class="place-holder glue-card">Represent overlooked audiences authentically and break through.</p> <img class="image audiences-section-img" src="../../static/img/age.png" alt="Older woman laughing with hands in her pocket walking down a street"> <img class="image audiences-section-img" src="../../static/img/asian-americans.png" alt="asian american working at computer"> <img class="image audiences-section-img" src="../../static/img/black-people.png" alt="two black people sitting on steps looking at phone"> <img class="image" src="../../static/img/disabled-people.png" alt="disabled person in a wheelchair"> <img class="image audiences-section-img" src="../../static/img/indigenous-people.png" alt="indigenous person with glasses"> <img class="image audiences-section-img" src="../../static/img/latinx-people.png" alt="A man stands in front of the ocean, smiling. He is looking over his shoulder and has a white shirt on"> <img class="image" src="../../static/img/lgbtq-people.png" alt="LGBTQ+ couple"> <img class="image" src="../../static/img/plus-size-people.png" alt="plus-size person doing Tai Chi"> <img class="image audiences-section-img" src="../../static/img/socioeconomic-status.png" alt="two people working in a car garage"> <img class="image audiences-section-img" src="../../static/img/trans-gender-people.png" alt="gender expansive couple sitting on coach"> <img class="image" src="../../static/img/veterans-people.png" alt="two verterans hugging"> <img class="image audiences-section-img" src="../../static/img/women-people.png" alt="Woman smiling wearing a hijab"> </div> <div class="tiles-wrapper"> <div class="tile-container"> <div class="glue-grid__col tile-container__item"> <a class="tile-button link-hover glue-card" id="Age" href="/audiences/age/" title="Age" aria-label="Age" data-src="/static/img/age.png" data-alt-text="Older woman laughing with hands in her pocket walking down a street"> <span class="link-text"> Age </span> <svg role="presentation" class="glue-icon glue-icon--24px"> <use xlink:href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </div> <div class="glue-grid__col tile-container__item"> <a class="tile-button link-hover glue-card" id="Asian Americans" href="/audiences/asian-americans/" title="Asian Americans" aria-label="Asian Americans" data-src="/static/img/asian-americans.png" data-alt-text="asian american working at computer"> <span class="link-text"> Asian Americans </span> <svg role="presentation" class="glue-icon glue-icon--24px"> <use xlink:href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </div> <div class="glue-grid__col tile-container__item"> <a class="tile-button link-hover glue-card" id="Black people" href="/audiences/black-people/" title="Black people" aria-label="Black people" data-src="/static/img/black-people.png" data-alt-text="two black people sitting on steps looking at phone"> <span class="link-text"> Black people </span> <svg role="presentation" class="glue-icon glue-icon--24px"> <use xlink:href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </div> <div class="glue-grid__col tile-container__item"> <a class="tile-button link-hover glue-card" id="Disabled people" href="/audiences/disabled-people/" title="Disabled people" aria-label="Disabled people" data-src="/static/img/disabled-people.png" data-alt-text="disabled person in a wheelchair"> <span class="link-text"> Disabled people </span> <svg role="presentation" class="glue-icon glue-icon--24px"> <use xlink:href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </div> <div class="glue-grid__col tile-container__item"> <a class="tile-button link-hover glue-card" id="Indigenous people" href="/audiences/indigenous-people/" title="Indigenous people" aria-label="Indigenous people" data-src="/static/img/indigenous-people.png" data-alt-text="indigenous person with glasses"> <span class="link-text"> Indigenous people </span> <svg role="presentation" class="glue-icon glue-icon--24px"> <use xlink:href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </div> <div class="glue-grid__col tile-container__item"> <a class="tile-button link-hover glue-card" id="Latinos / Latinx people" href="/audiences/latinos-latinx/" title="Latinos / Latinx people" aria-label="Latinos / Latinx people" data-src="/static/img/latinx-people.png" data-alt-text="A man stands in front of the ocean, smiling. He is looking over his shoulder and has a white shirt on"> <span class="link-text"> Latinos / Latinx people </span> <svg role="presentation" class="glue-icon glue-icon--24px"> <use xlink:href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </div> <div class="glue-grid__col tile-container__item"> <a class="tile-button link-hover glue-card" id="LGBTQ+ people" href="/audiences/lgbtq-people/" title="LGBTQ+ people" aria-label="LGBTQ+ people" data-src="/static/img/lgbtq-people.png" data-alt-text="LGBTQ+ couple"> <span class="link-text"> LGBTQ+ people </span> <svg role="presentation" class="glue-icon glue-icon--24px"> <use xlink:href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </div> <div class="glue-grid__col tile-container__item"> <a class="tile-button link-hover glue-card" id="Plus-Size people" href="/audiences/plus-size-people/" title="Plus-Size people" aria-label="Plus-Size people" data-src="/static/img/plus-size-people.png" data-alt-text="plus-size person doing Tai Chi"> <span class="link-text"> Plus-Size people </span> <svg role="presentation" class="glue-icon glue-icon--24px"> <use xlink:href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </div> <div class="glue-grid__col tile-container__item"> <a class="tile-button link-hover glue-card" id="Socioeconomic status" href="/audiences/socioeconomic-status/" title="Socioeconomic status" aria-label="Socioeconomic status" data-src="/static/img/socioeconomic-status.png" data-alt-text="two people working in a car garage"> <span class="link-text"> Socioeconomic status </span> <svg role="presentation" class="glue-icon glue-icon--24px"> <use xlink:href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </div> <div class="glue-grid__col tile-container__item"> <a class="tile-button link-hover glue-card" id="Trans / Gender Expansive people" href="/audiences/trans-gender-expansive/" title="Trans / Gender Expansive people" aria-label="Trans / Gender Expansive people" data-src="/static/img/trans-gender-people.png" data-alt-text="gender expansive couple sitting on coach"> <span class="link-text"> Trans / Gender Expansive people </span> <svg role="presentation" class="glue-icon glue-icon--24px"> <use xlink:href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </div> <div class="glue-grid__col tile-container__item"> <a class="tile-button link-hover glue-card" id="U.S. Veterans" href="/audiences/us-veterans/" title="U.S. Veterans" aria-label="U.S. Veterans" data-src="/static/img/veterans-people.png" data-alt-text="two verterans hugging"> <span class="link-text"> U.S. Veterans </span> <svg role="presentation" class="glue-icon glue-icon--24px"> <use xlink:href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </div> <div class="glue-grid__col tile-container__item"> <a class="tile-button link-hover glue-card" id="Women" href="/audiences/women/" title="Women" aria-label="Women" data-src="/static/img/women-people.png" data-alt-text="Woman smiling wearing a hijab"> <span class="link-text"> Women </span> <svg role="presentation" class="glue-icon glue-icon--24px"> <use xlink:href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </a> </div> </div> </div> </div> <section class="partners-section fade-in js-fade-in"> <div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-8 glue-grid__col--span-12-md glue-text-center partners-wrapper home-partners-images light-gray"> <p class="partners-heading upper glue-font-weight-medium glue-label"> Audience insights built in partnership with: </p> <div> <div class="glue-grid__col glue-grid__col--span-2 partners-image-wrapper logo-w-90-130"> <picture class="partners-image"> <source srcset="https://lh3.googleusercontent.com/8FFZ731sKVpgtTagqv8RzewO8I42exknS-DtEQzAsXDUKSMRIYqqwEQk2djNYAUw2v3UrETxhtPxoSnnj4kkyU_ZRau6EdiC7UOzx0slqN-kJqZlsfs"> <source 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src="https://lh3.googleusercontent.com/iR9_oH70PM5WExhtV7FzwB_8iYL7KzQxLEYFzuKTDrf62GYsJfnOjJ9SLox6tw5O0QbA4fa8j449xnWINoUPutZq5u9XlKLkPJbQQg8tJEWyESGz7g" alt="Ad color logo"> </picture> </div> <div class="glue-grid__col glue-grid__col--span-2 partners-image-wrapper logo-w-90-130"> <picture class="partners-image"> <source srcset="https://lh3.googleusercontent.com/BNR6VZL6AIQgaVb7dyx-9c7WuKQ-hNfxA0SouHLw9rXbXnSkm6NFXIltoDqFVcL-owAqVPMwfCLl5j_6KgLUJvQ3Dsq0p9n43fI94pCE6Ft8wAMvuA"> <source srcset="https://lh3.googleusercontent.com/BNR6VZL6AIQgaVb7dyx-9c7WuKQ-hNfxA0SouHLw9rXbXnSkm6NFXIltoDqFVcL-owAqVPMwfCLl5j_6KgLUJvQ3Dsq0p9n43fI94pCE6Ft8wAMvuA"> <img class="partner-image" src="https://lh3.googleusercontent.com/BNR6VZL6AIQgaVb7dyx-9c7WuKQ-hNfxA0SouHLw9rXbXnSkm6NFXIltoDqFVcL-owAqVPMwfCLl5j_6KgLUJvQ3Dsq0p9n43fI94pCE6Ft8wAMvuA" alt="Disability:IN logo"> </picture> </div> <div class="glue-grid__col glue-grid__col--span-2 partners-image-wrapper logo-w-60"> <picture class="partners-image"> 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<div class="g-h-text"> <div class="g-h-title"> <h2 class="heading "> Perspectives </h2> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1"></div> </div> </div> </div> <section class="prespective-section fade-in js-fade-in"> <div id="glue-carousel-api" class="glue-carousel api-carousel" aria-label="Prespective section Carousel" data-glue-carousel-peekOut="false" data-glue-carousel-cyclical="true"> <button class="glue-carousel__button glue-carousel__button--prev api-btn" aria-label="Previous slide"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--24px api-carousel-svg"> <use href="/static/svg/glue-icons.svg#arrow-back"></use> </svg> </button> <button class="glue-carousel__button glue-carousel__button--next api-btn" aria-label="Next slide"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--24px api-carousel-svg"> <use href="/static/svg/glue-icons.svg#arrow-forward"></use> </svg> </button> <div 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