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How to Setup Your Colaunch Marketing System: A Comprehensive Guide
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<section class="core-section-container relative my-3"> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12">How to Setup Your Colaunch Marketing System: A Comprehensive Guide</h1> <div class="ellipsis-menu absolute right-0 top-0"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fhow-setup-your-colaunch-marketing-system-comprehensive-guide-meylah-negzc&trk=article-ssr-frontend-pulse_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=PONCHO_ARTICLE&_f=guest-reporting" data-tracking-control-name="article-ssr-frontend-pulse_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="PONCHO_ARTICLE" data-semaphore-content-urn="urn:li:linkedInArticle:7241503515271970816" data-semaphore-tracking-prefix="article-ssr-frontend-pulse_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]"> <!----> <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this article </a> <!----> </li> <!----> </ul> <!----> </div> </div> <div class="core-section-container__content break-words"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link publisher-author-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/company/meylah" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Meylah </span> </a> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQEGR_c4G65kQw/company-logo_100_100/company-logo_100_100/0/1634221175454/meylah_logo?e=2147483647&v=beta&t=ZwZV0QaQQlzLBXw48ElBBD_JXokMM9JRTnuQrhDaoHU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Meylah"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full "> <!----> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Meylah </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Marketing Automation & Transformation | Cosell Marketing | Event Marketing | Main Street Digital Marketing </h4> <!----> <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Sep 16, 2024 </div> <!----> </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fhow-setup-your-colaunch-marketing-system-comprehensive-guide-meylah-negzc%3Ftrk%3Dnews-guest&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks"> <!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In today’s competitive landscape, partnering with hyperscalers like Microsoft can significantly accelerate your business growth. But to unlock the full potential of this collaboration, you need a well-structured co-launch marketing system. At Meylah, we believe that a strong foundation is key to achieving sustainable success, and this guide will walk you through exactly how to build that foundation.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <!----><br> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>What is a Colaunch Marketing System?</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>A co-launch marketing system is a strategic framework that ensures the successful launch of products or services in collaboration with a partner. It includes everything from defining your joint value proposition to co-branding, campaign marketing, and execution. For mid-sized companies, a robust co-launch marketing system is essential for tapping into your partner’s resources and driving growth.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <!----><br> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Key Components of a Colaunch Marketing System</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Before diving into the setup process, it's important to understand the key components that make up a successful co-launch system. These include:</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Joint Value Proposition: </span><span class>A clear, compelling statement that highlights the unique benefits of your collaboration.</span><!----></li> <li><span class="font-[700]">Co-Branding & Messaging</span><span class>: Unified messaging that aligns with both brands and resonates with your target audience.</span><!----></li> <li><span class="font-[700]">Campaign Marketing Plan:</span><span class> A comprehensive plan that outlines marketing strategies across content, social media, email, webinars, and events.</span><!----></li> <li><span class="font-[700]">Roles & Responsibilities: </span><span class>Clear task assignments to ensure smooth execution and accountability.</span><!----></li> <li><span class="font-[700]">Marketing Technology Stack:</span><span class> Tools like CRM and marketing automation platforms to manage campaigns and track performance.</span><!----></li> <li><span class="font-[700]">Performance Metrics & KPIs: </span><span class>Measurable indicators to evaluate the success of your campaigns.</span><!----></li> <li><span class="font-[700]">Feedback & Optimization: </span><span class>Processes for gathering feedback to refine and improve your strategy continuously.</span><!----></li> </ul> </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <!----><br> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>Steps to Build Your Colaunch Marketing System</span><!----> </h2> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">1. Lead Generation via Co-Launch Campaigns</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Set clear objectives for your campaign, like generating 1,000 qualified leads in three months. Each campaign must have plays that create and share targeted content such as case studies, white papers, or webinars to engage your audience. Distribute the offers, resources and events through your partner’s network through joint email promotions, social media and more to reach your target audience. Use automation tools to nurture leads with personalized content.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">2. Strategy Call Booking System </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Convert leads into opportunities with a seamless booking funnel, including a dedicated landing page with clear CTAs. Offer incentives like free consultations or demos to increase bookings. Integrate with your CRM for tracking and automated reminders, ensuring consistent engagement.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">3. Leveraging Private Offers</span><span class> </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Use private offers, like those through Azure Marketplace, to close deals faster with tailored, high-value solutions. Highlight exclusivity and unique value in your messaging, and track offer acceptance rates to refine your strategy.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <!----><br> </p> </div> <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__after"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/7-marketing-kpis-you-need-monitoring-roger-lopez-1nose"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQFrvLpuPIuY8Q/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1697663999628?e=2147483647&v=beta&t=gakA2uQflpdpqdGJ56GIcARs2mnYdurT8WbbuSIrmnk"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">7 Marketing KPIs You Need to Be Monitoring</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Roger Lopez </span> <span class="before:middot pt-0.5 inline-article-published-date"> 1 year ago </span> </div> </a> <!----><!----> </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/unlocking-success-why-account-based-marketing-your-secret-weapon-wgluc"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQHnGUJv3_amZg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1721209591754?e=2147483647&v=beta&t=-yRjtrpdnv0mDhgZVUEXi71sVogWArueWfL8rhDwh1Q"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Unlocking Success: Why Account-Based Marketing is Your…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> SalesEra </span> <span class="before:middot pt-0.5 inline-article-published-date"> 5 months ago </span> </div> </a> <!----><!----> </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/application-marketing-strategy-your-funnel-dotsquares-uycuf"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQGgyFfvFoimww/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1714038564282?e=2147483647&v=beta&t=fBtwl1q-JH1lcbDA5rYDrysVoIDFBnmMm6bQxSK3-Yk"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Application of Marketing Strategy in Your Marketing…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Dotsquares </span> <span class="before:middot pt-0.5 inline-article-published-date"> 7 months ago </span> </div> </a> <!----><!----> </div> </div> </div> <!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Benefits of a Colaunch Marketing System</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>By implementing a co-launch marketing system, you can expand your market reach, boost your credibility by aligning with a well-known partner, and share resources to reduce costs. More importantly, it helps ensure both partners work toward common goals, accelerating time-to-market and driving sustainable growth.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <!----><br> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Ready to Take the Next Step?</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>At Meylah, we’ve seen firsthand how businesses can thrive with a well-executed colaunch strategy. To help you get started, we’ve compiled additional resources:</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>👉 </span><span class="font-[700]"><a href="https://www.linkedin.com/pulse/how-audit-your-colaunch-campaign-marketing-system-microsoft-partnership-ithfc/?trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Audit Your Colaunch Campaign<!----></a></span><span class>: Learn how to evaluate your marketing system and identify gaps.</span><!----> </p> </div> <!----><!----> <div data-test-id="publishing-embed-block" class="mt-4 pulse-publishing-embed-block invisible"> <iframe allowfullscreen frameborder="0" class="publishing-embed-block-iframe " height="405" width="720" src="https://www.linkedin.com/embeds/publishingEmbed.html?articleId=7500527295267064761" title="How to Audit Your Colaunch Campaign Marketing System for Microsoft Partnership"> </iframe> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>👉 </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ebrighttalk%2Ecom%2Fwebcast%2F17285%2F623082%3Futm_source%3DMeylahCorporation%26utm_medium%3Dbrighttalk%26utm_campaign%3D623082&urlhash=Z9c9&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>WEBINAR:<!----></a></span><span class> </span><span class="font-[700]"><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ebrighttalk%2Ecom%2Fwebcast%2F17285%2F623082%3Futm_source%3DMeylahCorporation%26utm_medium%3Dbrighttalk%26utm_campaign%3D623082&urlhash=Z9c9&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>How to Design Your Co-Launch-Ready Campaign Calendar<!----></a></span><span class>: Join our FREE webinar to equip you with practical insights to streamline your marketing efforts and align your strategy with Microsoft’s ecosystem.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <!----><br> </p> </div> <!----><!----> <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ebrighttalk%2Ecom%2Fwebcast%2F17285%2F623082%3Futm_source%3DMeylahCorporation%26utm_medium%3Dbrighttalk%26utm_campaign%3D623082&urlhash=Z9c9&trk=article-ssr-frontend-pulse_publishing-image-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_publishing-image-block" data-tracking-will-navigate class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img 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accelerate your cosell efforts and develop a comprehensive GTM strategy with Microsoft.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <!----><br> </p> </div> <!----><!----> <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fmeylah%2Ecom%2F3daychallenge%2F&urlhash=mvOE&trk=article-ssr-frontend-pulse_publishing-image-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_publishing-image-block" data-tracking-will-navigate class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQEwjRFo4Hqv7Q/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1726509939182?e=2147483647&v=beta&t=miOxjjlMow1Wjuw6LllFsRxadNhagwyz8ZV0iK-sw-s"> <!----> </figure> </a> <!----><!----> <div class="article-main__content" 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Book a 1:1 strategy call with our experts for personalized guidance.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>By following these steps and leveraging the right tools, you'll be well on your way to setting up a colaunch marketing system that drives growth and positions your brand for success.</span><!----> </p> </div> <!----> </div> <!----><!----><!----><!----><!----> <!----> </article> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-publisher-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/newsletters/meylah-gtm-powerplays-7114838642388340736" data-tracking-will-navigate> <span class="sr-only"> Meylah GTM PowerPlays </span> </a> <img class="inline-block relative w-6 h-6 " 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Mulcahy </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">App Inventor | Prompt Engineer | Future of Work Champion | Partner Channel Marketing Expert | Content Strategist | Digital Transformation Advocate | Co-founder and CEO at The Odigo Group</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 2mo </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open 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data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this comment </a> <!----> </li> <!----> </ul> <!----> </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">I've been in marketing for decades and this is the best organized path to market I've ever experienced. One step at a time with guidance and support to check every box in the checklist. I cannot recommend it highly enough! </p> <!----> </div> <!----> <!----> </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fhow-setup-your-colaunch-marketing-system-comprehensive-guide-meylah-negzc%3Ftrk%3Dnews-guest&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> <span 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We are grateful for everyone who… </p> <!----> <code id="i18n_reaction_singular" style="display: none"><!--"%numReactions% Reaction"--></code> <code id="i18n_reactions_plural" style="display: none"><!--"%numReactions% Reactions"--></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="4 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="4" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <span aria-hidden="true" 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text-color-text overflow-hidden babybear:text-sm"> Announcing Speakers & Coaches For 3-Day Cosell GTM Challenge </h3> <!----> <p class="base-main-card__description body-text text-color-text -mt-0.5"> We are thrilled to announce an incredible lineup of expert speakers and coaches who will guide you through the 3-Day… </p> <!----> <code id="i18n_reaction_singular" style="display: none"><!--"%numReactions% Reaction"--></code> <code id="i18n_reactions_plural" style="display: none"><!--"%numReactions% Reactions"--></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="9 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="9" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" 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none"><!--"https://static.licdn.com/aero-v1/sc/h/4v7dh2d6cuqm24mzps1pqzeqt"--></code> <code id="social-actions__reaction-image-LIKE" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur"--></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/4iy169rwfs5rdhspekg2r5wc6"--></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh"--></code> <!----><!----><!----><!----> </div> </div> <!----> </a> </li> <li> <a href="https://www.linkedin.com/pulse/how-define-secure-alignment-your-colaunch-campaign-scorecard-meylah-b4nqc?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <!----> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQEWYIo6usACWg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1728327223525?e=2147483647&v=beta&t=hWbLGja0Bc6voAfSmsGQZI5ELiSgvoE07rj5nkIqBJk" alt> <!----> </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Oct 7, 2024</span> <!----> </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> How to Define and Secure Alignment for Your Colaunch Campaign Scorecard </h3> <!----> <p class="base-main-card__description body-text text-color-text -mt-0.5"> Effective colaunch campaigns require clear objectives, aligned goals, and measurable outcomes. A well-defined campaign… </p> <!----> <code id="i18n_reaction_singular" style="display: none"><!--"%numReactions% Reaction"--></code> <code id="i18n_reactions_plural" style="display: none"><!--"%numReactions% Reactions"--></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="3 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="3" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 3 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/cib97epu77mrzque5gqlzjgaw"--></code> <!----><!----> <code id="social-actions__reaction-image-EMPATHY" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs"--></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/e7ppwfmo0if15fgie4q5r4us4"--></code> <!----> <code id="social-actions__reaction-image-INTEREST" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/4v7dh2d6cuqm24mzps1pqzeqt"--></code> <code id="social-actions__reaction-image-LIKE" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur"--></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/4iy169rwfs5rdhspekg2r5wc6"--></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh"--></code> <!----><!----><!----><!----> </div> </div> <!----> </a> </li> <li> <a href="https://www.linkedin.com/pulse/how-architect-your-colaunch-campaign-activity-calendar-meylah-svxsc?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <!----> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQHu3Udv_4xshw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1727988417460?e=2147483647&v=beta&t=BBD8Cd5m7yqgmhojszQLXR8RpNCOqLgghawjzE4badc" alt> <!----> </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Oct 3, 2024</span> <!----> </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> How to Architect Your Colaunch Campaign Activity Calendar </h3> <!----> <p class="base-main-card__description body-text text-color-text -mt-0.5"> Every successful campaign has a calendar of activities. So do colaunch campaigns. </p> <!----> <code id="i18n_reaction_singular" style="display: none"><!--"%numReactions% Reaction"--></code> <code id="i18n_reactions_plural" style="display: none"><!--"%numReactions% Reactions"--></code> <!----> </div> <!----> </a> </li> <li> <a href="https://www.linkedin.com/pulse/colaunch-campaigns-simplified-fast-track-guide-tech-executives-ywouc?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <!----> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQFnbKjasBqLfQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1727893249569?e=2147483647&v=beta&t=KEungqt436mAAfGwFxW5uRYwxFguLEcrbG2d28f4gw4" alt> <!----> </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Oct 1, 2024</span> <!----> </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Colaunch Campaigns Simplified: A Fast-Track Guide for Tech Executives </h3> <!----> <p class="base-main-card__description body-text text-color-text -mt-0.5"> Over the last few weeks, we hosted an incredible series of webinars focused on unlocking the power of co-launches with… </p> <!----> <code id="i18n_reaction_singular" style="display: none"><!--"%numReactions% Reaction"--></code> <code id="i18n_reactions_plural" style="display: none"><!--"%numReactions% Reactions"--></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="14 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="14" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <img 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none"><!--"https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur"--></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/4iy169rwfs5rdhspekg2r5wc6"--></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh"--></code> <!----><!----><!----><!----> </div> </div> <!----> </a> </li> <li> <a href="https://www.linkedin.com/pulse/how-formulate-your-colaunch-marketing-strategy-brief-guide-industry-nwawc?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <!----> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQFZz-JUpK_7Bg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1725991666569?e=2147483647&v=beta&t=iZJfdBOd5KPbM2p8f1U453VBjotFcgDYM0Cs8twguqo" alt> <!----> </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Sep 10, 2024</span> <!----> </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> How to Formulate Your Colaunch Marketing Strategy Brief: A Guide for Industry Leaders </h3> <!----> <p class="base-main-card__description body-text text-color-text -mt-0.5"> In today’s competitive landscape, crafting an effective colaunch marketing strategy with Microsoft can be a… </p> <!----> <code id="i18n_reaction_singular" style="display: none"><!--"%numReactions% Reaction"--></code> <code id="i18n_reactions_plural" style="display: none"><!--"%numReactions% Reactions"--></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="7 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="7" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" 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class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Aug 27, 2024</span> <!----> </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Introducing 3-Day Cosell GTM Challenge to Supercharge Colaunch Marketing for Microsoft Partners </h3> <!----> <p class="base-main-card__description body-text text-color-text -mt-0.5"> Meylah is excited to announce the launch of its 3-Day Cosell GTM Challenge, designed specifically for Microsoft… </p> <!----> <code id="i18n_reaction_singular" style="display: none"><!--"%numReactions% Reaction"--></code> <code id="i18n_reactions_plural" style="display: none"><!--"%numReactions% Reactions"--></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="22 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="22" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 22 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/cib97epu77mrzque5gqlzjgaw"--></code> <!----><!----> <code id="social-actions__reaction-image-EMPATHY" style="display: 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before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </div> <!----> </div> </div> <!----> </a> </li> <li> <a href="https://www.linkedin.com/pulse/how-audit-your-colaunch-campaign-marketing-system-microsoft-partnership-ithfc?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <!----> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" 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aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malay) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Dutch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Norsk (Norwegian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Tiếng Việt (Vietnamese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (Vietnamese) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="简体中文 (Chinese (Simplified))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" data-locale="zh_CN" role="menuitem" lang="zh_CN"> 简体中文 (Chinese (Simplified)) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="正體中文 (Chinese (Traditional))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_TW" data-locale="zh_TW" role="menuitem" lang="zh_TW"> 正體中文 (Chinese (Traditional)) </button> </li> <!----> </ul> <button class="language-selector__button 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