Building a Business Case for PIM eBook

<!doctype html><html class="no-js" lang="en"><head> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <meta name="author" content="ISG"> <meta name="description" content="Providing the level of success your organization deserves across business requires accurate product information that you use consistently across all channels. "> <meta name="generator" content="HubSpot"> <title>Building a Business Case for PIM eBook - Ventana Research</title> <link rel="shortcut icon" href="https://www.isg-research.net/hubfs/ISG_Bug_Reverse_Transparent.png"> <meta name="viewport" content="width=device-width, initial-scale=1"> <script src="/hs/hsstatic/jquery-libs/static-1.4/jquery/jquery-1.11.2.js"></script> <script src="/hs/hsstatic/jquery-libs/static-1.4/jquery-migrate/jquery-migrate-1.2.1.js"></script> <script>hsjQuery = window['jQuery'];</script> <meta property="og:description" content="Providing the level of success your organization deserves across business requires accurate product information that you use consistently across all channels. "> <meta property="og:title" content="Building a Business Case for PIM eBook - Ventana Research"> <meta name="twitter:description" content="Providing the level of success your organization deserves across business requires accurate product information that you use consistently across all channels. "> <meta name="twitter:title" content="Building a Business Case for PIM eBook - Ventana Research"> <style> a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px} </style> <link rel="stylesheet" href="https://www.isg-research.net/hs-fs/hub/2035844/hub_generated/module_assets/90531062927/1702386872842/module_90531062927_Header-Global.min.css"> <link class="hs-async-css" rel="preload" href="https://www.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531998030/1725882472876/marketplace/TransFunnel_Consulting/Minimal_Multipurpose/css/mmenu/mmenu.min.css" as="style" onload="this.onload=null;this.rel='stylesheet'"> <noscript><link rel="stylesheet" href="https://www.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531998030/1725882472876/marketplace/TransFunnel_Consulting/Minimal_Multipurpose/css/mmenu/mmenu.min.css"></noscript> <link class="hs-async-css" rel="preload" href="https://www.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90532297487/1725882476200/marketplace/TransFunnel_Consulting/Minimal_Multipurpose/css/mmenu/minimal-mmenu.min.css" as="style" onload="this.onload=null;this.rel='stylesheet'"> <noscript><link rel="stylesheet" href="https://www.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90532297487/1725882476200/marketplace/TransFunnel_Consulting/Minimal_Multipurpose/css/mmenu/minimal-mmenu.min.css"></noscript> <link class="hs-async-css" rel="preload" href="https://www.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531162297/1725882475032/marketplace/TransFunnel_Consulting/Minimal_Multipurpose/css/mmenu/mburger.min.css" as="style" onload="this.onload=null;this.rel='stylesheet'"> <noscript><link rel="stylesheet" href="https://www.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531162297/1725882475032/marketplace/TransFunnel_Consulting/Minimal_Multipurpose/css/mmenu/mburger.min.css"></noscript> <link class="hs-async-css" rel="preload" href="https://www.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531998027/1725882478837/marketplace/TransFunnel_Consulting/Minimal_Multipurpose/css/module-css/Header-Global.min.css" as="style" onload="this.onload=null;this.rel='stylesheet'"> <noscript><link rel="stylesheet" href="https://www.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531998027/1725882478837/marketplace/TransFunnel_Consulting/Minimal_Multipurpose/css/module-css/Header-Global.min.css"></noscript> <style> .minimal-header--module_1691597181950107.minimal-sticky-header{ background-color:rgba(37, 90, 137,0.9); -webkit-backdrop-filter:blur(4px); backdrop-filter:blur(4px); } .minimal-header--module_1691597181950107 .minimal-header--centered-menu{padding-top:16px} @media (min-width: 1101px){.minimal-header--module_1691597181950107 {background-color:rgba(255, 255, 255,0.0);}} .minimal-header--module_1691597181950107 .minimal-header--mobile{background-color:rgba(17, 48, 73,0.1)} .minimal-header__container{min-height:100px}.minimal-header--module_1691597181950107 .minimal-header__logo--main{padding-top: 10px;padding-right: 32px;padding-bottom: 34px;padding-left: 10px;}.minimal-header--module_1691597181950107 .minimal-submenu.level-1 > li > span a{ padding: 20px 20px;font-family: Open Sans; font-family: 'Open Sans', sans-serif; font-style: normal; font-weight: 600; text-decoration: none;color: #FFFFFF;font-size: 17px;}.minimal-header--module_1691597181950107 .minimal-submenu.level-1 > li > span a:hover, .minimal-header--module_1691597181950107 .minimal-submenu.level-1 > li > span a.minimal-active-item{color: #81CEE4;}.minimal-header--module_1691597181950107 .minimal-submenu.level-1 > li > span a:hover .minimal-menu-chevron svg path{fill: #81CEE4;}.minimal-header--module_1691597181950107 .minimal-menu-chevron svg path{fill:#FFFFFF;}.minimal-header--module_1691597181950107 .minimal-submenu.level-1 > li > span a > span:not(.minimal-menu-chevron):after{background-color:#81CEE4;} .minimal-header--module_1691597181950107 .minimal-has-submenu .minimal-submenu a {font-family: Open Sans;font-family: 'Open Sans', sans-serif; font-style: normal; font-weight: normal; text-decoration: none;color: #000000;font-size: 16px;}.minimal-header--module_1691597181950107 .minimal-has-submenu .minimal-submenu a:hover{color:#284A7B;}.minimal-header--module_1691597181950107 .minimal-has-submenu .minimal-submenu a > span:not(.minimal-menu-chevron):after {background-color: #284A7B;}.minimal-header--module_1691597181950107 .minimal-has-submenu .minimal-has-submenu .minimal-menu-chevron svg path{fill: var(--primary);}.minimal-header--module_1691597181950107 .minimal-has-submenu>.minimal-submenu {border-color:#FFFFFF;}.minimal-header--module_1691597181950107 .minimal-has-submenu>.minimal-submenu>.minimal-has-submenu>.minimal-submenu{border-color:#FFFFFF;}.minimal-header--module_1691597181950107 .minimal-header__mobile-nav .mburger b{background:rgba( 255, 255, 255, 1.0);;}.minimal-header--module_1691597181950107 .minimal-header__icons--search svg path{fill:rgba(255, 255, 255,1);}.minimal-header--module_1691597181950107 .minimal-header__icons--search:hover svg path{fill:rgba(255, 255, 255,1)}.minimal-header--module_1691597181950107 .minimal-header__language-switcher--label-icon svg path{fill:rgba(255, 255, 255,1);}.minimal-header--module_1691597181950107 .minimal-header__language-switcher--label:hover .minimal-header__language-switcher--label-icon svg path{fill:rgba(255, 255, 255,1);}.minimal-header--module_1691597181950107 .minimal-header__language-switcher--label-current {font-family: Raleway; font-family: Raleway, sans-serif; font-style: normal; font-weight: normal; text-decoration: none; color: #111111; font-size: color: #111111;font-size: 13px;font-family: Raleway, sans-serif;;}.minimal-header--module_1691597181950107 .minimal-header__language-switcher--label:hover .minimal-header__language-switcher--label-current {color: rgba(255, 255, 255, 1);}.minimal-header--module_1691597181950107 .minimal-header--off-canvas-menu .minimal-header__mobile-nav .mburger b{background: rgba(255, 255, 255, 1);} @media (max-width: 1100px) {.minimal-header--module_1691597181950107 .minimal-header--mobile{min-height: 64px;}}@media (max-width: 1100px) { .minimal-header--module_1691597181950107 .minimal-header--mobile {display: flex; padding: 0 15px;}}@media (max-width: 1100px) {.minimal-header--module_1691597181950107 .minimal-header__content {}}@media (max-width: 1100px) {.minimal-header--module_1691597181950107 .minimal-header__container:not(.minimal-header--mobile) {display: none;}}@media (min-width: 1101px) {.minimal-header--module_1691597181950107.minimal-header--transparent-true{position:absolute;width:100%;z-index:1}}@media (max-width: 1100px) {.minimal-header--module_1691597181950107.minimal-header--mobile-transparent-true{position:absolute;width:100%;z-index:1}} .minimal-header--module_1691597181950107.minimal-sticky-header .minimal-header__container:not(.minimal-header--mobile) .minimal-header__mobile-nav .mburger b{background: rgba(255, 255, 255, 1);}.minimal-header--module_1691597181950107.minimal-sticky-header .minimal-header__container:not(.minimal-header--mobile) .minimal-header__icons--search svg path {fill: rgba(255, 255, 255, 1);}.minimal-header--module_1691597181950107.minimal-sticky-header .minimal-header__container:not(.minimal-header--mobile) .minimal-header__icons--search:hover svg path{fill:rgba(255, 255, 255,1)}.minimal-header--module_1691597181950107.minimal-sticky-header .minimal-header__container:not(.minimal-header--mobile) .minimal-header__language-switcher--label-icon svg path{fill:rgba(255, 255, 255,1);}.minimal-header--module_1691597181950107.minimal-sticky-header .minimal-header__container:not(.minimal-header--mobile) .minimal-header__language-switcher--label:hover .minimal-header__language-switcher--label-icon svg path{fill:rgba(255, 255, 255,1)}.minimal-header--module_1691597181950107.minimal-sticky-header .minimal-header__container:not(.minimal-header--mobile) .minimal-header__language-switcher--label-current {color: rgba(255, 255, 255, 1);}.minimal-header--module_1691597181950107.minimal-sticky-header .minimal-header__container:not(.minimal-header--mobile) .minimal-header__language-switcher--label:hover .minimal-header__language-switcher--label-current{color:rgba(255, 255, 255,1)} .minimal-header--module_1691597181950107.minimal-sticky-header .minimal-submenu.level-1 > li > span a{color: #FFFFFF;}.minimal-header--module_1691597181950107.minimal-sticky-header .minimal-submenu.level-1 > li > span a:hover, .minimal-header--module_1691597181950107.minimal-sticky-header .minimal-submenu.level-1 > li > span a.minimal-active-item{color: #81CEE4;} .minimal-header--module_1691597181950107.minimal-sticky-header .minimal-submenu.level-1 > li > span a:hover .minimal-menu-chevron svg path{fill: #CC6127;}.minimal-header--module_1691597181950107.minimal-sticky-header .minimal-menu-chevron svg path{fill:#FFFFFF}.minimal-header--module_1691597181950107.minimal-sticky-header .minimal-submenu.level-1 > li > span a > span:not(.minimal-menu-chevron):after {background-color: #81CEE4;} .minimal-header--module_1691597181950107 .minimal-header__mobile-nav__inner>span { ;color: ;font-size: ;text-transform: ;letter-spacing: px;}.minimal-header--module_1691597181950107 .minimal-header--centered-logo .minimal-header__mobile-nav__inner>span, .minimal-header--module_1691597181950107 .minimal-header--off-canvas-menu .minimal-header__mobile-nav__inner>span{color: #17161a;}.minimal-header--module_1691597181950107.minimal-sticky-header .minimal-header--centered-logo .minimal-header__mobile-nav__inner>span, .minimal-header--module_1691597181950107.minimal-sticky-header .minimal-header--off-canvas-menu .minimal-header__mobile-nav__inner>span{color: #363636;}#minimal-header__icons--search__mmenu .hs-search-field--open .hs-search-field__suggestions{border:1px solid rgba(215, 215, 215,1.0)}#minimal-header__icons--search__mmenu .hs-search-field__suggestions li a{color:rgba(105, 119, 207,1.0)}#minimal-header__icons--search__mmenu .hs-search-field__suggestions li a:hover{color:rgba(240, 84, 125,1.0)}#minimal-header__icons--search__mmenu .hs-search-field__suggestions li a:before{border:1px solid#363636}#minimal-header__icons--search__mmenu .hs-search-field__suggestions #results-for{font-family:Raleway;font-family: Raleway, sans-serif; font-style: normal; font-weight: normal; text-decoration: none;color:#363636;font-size:{value=15, units=px}{value=15, units=px}}#minimal-header__icons--search__mmenu .hs-search-highlight{font-weight:regular}.minimal-header--module_1691597181950107 .minimal-header__content--rich-text{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px}.minimal-header--module_1691597181950107 .minimal-social-links {margin-top:0px; margin-right: 10px;margin-bottom: 0px; margin-left:10px;}.minimal-header--module_1691597181950107 .minimal-social-links .minimal-social-links__link svg{width:20px;height:20px}.minimal-header--module_1691597181950107 .minimal-social-links .minimal-social-links__link svg path{fill:rgba(255, 255, 255,1.0)}.minimal-header--module_1691597181950107 .minimal-social-links .minimal-social-links__link:hover svg path{fill:rgba(129, 206, 228,1.0);}.minimal-header--module_1691597181950107 .minimal-button {font-family:Raleway;font-family: Raleway, sans-serif; font-style: normal; font-weight: 500; text-decoration: none;color: rgba(255, 255, 255, 1) !important;font-size:14px;background-color: rgba(204, 97, 39, 1.0);border-radius: 4px; padding: 6px 20px; margin-top:px; margin-right: px; margin-bottom: px; margin-left:0px;}.minimal-header--module_1691597181950107 .minimal-button:hover{color:rgba(255, 255, 255,1)!important;background-color:rgba(204, 97, 39,0.8)}.minimal-header--module_1691597181950107 .minimal-button svg path{fill:rgba(255, 255, 255,1)}.minimal-header--module_1691597181950107 .minimal-button:hover svg path{fill:rgba(255, 255, 255,1)!important} .minimal-header--module_1691597181950107 .minimal-button{border-width:2px;border-style:solid;border-color:rgba(204, 97, 39,1.0)} .minimal-header--module_1691597181950107 .minimal-button:hover {border-color:rgba(204, 97, 39,1.0)} #minimal-header__mobile-nav__mmenu .mm-btn_prev.mm-btn:before{border-color:rgba(17, 17, 17,1.0)}#minimal-header__mobile-nav__mmenu .mm-navbar{color:rgba(17, 17, 17,1.0)}#minimal-header__mobile-nav__mmenu .mm-btn_close:before,#minimal-header__mobile-nav__mmenu .mm-btn_close:after{background-color:rgba(17, 17, 17,1.0)!important}#minimal-header__mobile-nav__mmenu .lang_list_class li a:hover{color:rgba(129, 206, 228,1.0)}#minimal-header__mobile-nav__mmenu .lang_list_class li a{color:rgba(37, 90, 137,1.0)}#minimal-header__mobile-nav__mmenu .mm-listitem,#minimal-header__mobile-nav__mmenu .mm-panel,#minimal-header__mobile-nav__mmenu.mm-menu{color:rgba(54, 54, 54,1.0;overflow:scroll;height:auto;min-height:100%; position:relative;)}#minimal-header__mobile-nav__mmenu .mm-panel,#minimal-header__mobile-nav__mmenu .mm-panels,#minimal-header__mobile-nav__mmenu .mm-listitem,#minimal-header__mobile-nav__mmenu.mm-menu{border-color:rgba(0, 0, 0,0.1;overflow:scroll;height:auto;min-height:100%;)}#minimal-header__mobile-nav__mmenu .mm-divider,#minimal-header__mobile-nav__mmenu .mm-panels,#minimal-header__mobile-nav__mmenu .mm-panel,#minimal-header__mobile-nav__mmenu.mm-menu{background:rgba(255, 255, 255,0.4);backdrop-filter:blur(4px);overflow:scroll;height:auto;min-height:100%;}#minimal-header__mobile-nav__mmenu .mm-btn:after,#minimal-header__mobile-nav__mmenu .mm-btn:before{border-color:rgba(54, 54, 54,1.0)}.mm-menu .minimal-header__mobile-nav__mmenu__content a:link,.mm-menu .minimal-header__mobile-nav__mmenu__content a{color:rgba(37, 90, 137,1.0)}.mm-menu .minimal-header__mobile-nav__mmenu__content a:active, .mm-menu .minimal-header__mobile-nav__mmenu__content a:hover, .mm-menu .minimal-header__mobile-nav__mmenu__content a:visited{color:rgba(129, 206, 228,1.0)}#minimal-header__mobile-nav__mmenu .hs-search-field--open .hs-search-field__suggestions{border:1px solid rgba(0, 0, 0,1.0);}#minimal-header__mobile-nav__mmenu .minimal-header__content--rich-text{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px}#minimal-header__mobile-nav__mmenu .minimal-social-links{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px}#minimal-header__mobile-nav__mmenu .minimal-social-links .minimal-social-links__link svg{width:18px;height:18px}#minimal-header__mobile-nav__mmenu .minimal-social-links .minimal-social-links__link svg path{fill:rgba(54, 54, 54,1.0)}#minimal-header__mobile-nav__mmenu .minimal-social-links .minimal-social-links__link:hover svg path{fill:rgba(62, 169, 245,1.0)}#minimal-header__mobile-nav__mmenu .minimal-button{font-family:Raleway;font-family: Raleway, sans-serif; font-style: normal; font-weight: normal; text-decoration: none;color:rgba(255, 255, 255,1)!important;font-size:15px;background-color:rgba(2, 81, 88,1.0);border-radius:2px;padding:12px32px;margin-top:px;margin-right:px;margin-bottom:px;margin-left:px}#minimal-header__mobile-nav__mmenu .minimal-button:hover{color:rgba(255, 255, 255,1)!important;background-color:rgba(1, 0, 53,1.0)}#minimal-header__mobile-nav__mmenu .minimal-button svg path{fill:rgba(255, 255, 255,1)}#minimal-header__mobile-nav__mmenu .minimal-button:hover svg path{fill:rgba(255, 255, 255,1)!important} .minimal-header--module_1691597181950107 .minimal-mega-menu__col .hs-menu-wrapper ul .hs-menu-item a{font-family:Raleway;font-family: Raleway, sans-serif; font-style: normal; font-weight: normal; text-decoration: none;color:#111111;font-size:17px} .minimal-header--module_1691597181950107 .minimal-mega-menu__col .hs-menu-wrapper ul .hs-menu-item a:hover{color:#6977cf}.minimal-header--module_1691597181950107 .minimal-mega-menu__col .minimal-mega-menu__col__inner--menu-header .hs-menu-wrapper ul .hs-menu-item.hs-menu-depth-1 > a {font-family:Raleway;font-family: Raleway, sans-serif; font-style: normal; font-weight: normal; text-decoration: none;color:#111111;font-size:17px}.minimal-header--module_1691597181950107 .minimal-mega-menu__col .hs-menu-wrapper ul .hs-menu-item a:hover:after{background-color:#6977cf}.minimal-header--module_1691597181950107 .minimal-mega-menu__col .minimal-mega-menu__col__inner--menu-header .hs-menu-wrapper ul .hs-menu-item.hs-menu-depth-1 > a:after{display:none}#minimal-header__icons--search__mmenu{background:var(--primary_color)} </style> <style> .custom-banner{ background-position: center center; } </style> <style> .tf-footer-04 .tf-footer-nav .hs-menu-wrapper>ul{ list-style:none; padding:0; margin:0 } .tf-footer-04 .tf-footer-nav .hs-menu-wrapper>ul li,.tf-footer-04 .tf-footer-nav .hs-menu-wrapper>ul li a{ display:block; padding-right:0rem; cursor:pointer } .tf-footer-04 .tf-footer-nav li a{ line-height:2.5rem } .tf-footer-04 .tf-footer-nav li a:not(:hover){ color:inherit } .tf-footer-04 .social{ list-style:none; padding:0; margin:1rem 0 } .tf-footer-04 .social li{ display:inline-block; text-align:center } .tf-footer-04 .social li a{ border-bottom:none; font-size:1.4em } .tf-footer-04 ul.social li{ display:inline-block } .tf-footer-04 ul.social li i{ border-radius:50%; padding:6px; margin:3px;opacity:1;color:#fff; width:42px; height:42px;display:flex; justify-content:center; align-items:center; -webkit-transition:all ease-in-out .3s; -o-transition:all ease-in-out .3s; transition:all ease-in-out .3s; font-size:18px } .tf-footer-04 ul.social li a:hover i{ opacity:.75 } .tf-footer-04 ul.social li:hover, ul.social li a:hover { opacity: 1; } .tf-footer-04 .footer-logo { margin-bottom: .8rem; padding-bottom: 3rem; } .tf-footer-04 ul.hs-menu-children-wrapper { list-style-type: none; padding: 0; } .tf-footer-04 li.hs-menu-item.hs-menu-depth-2 a { padding: 8px 20px; display: block; } .tf-footer-04 li.hs-menu-item.hs-menu-depth-2 a:hover { background: #000; color: #fff; } .tf-footer-04 .row.footer-row { -webkit-box-align: center; -ms-flex-align: center; align-items: center; } .tf-footer-04 .footer-logo-socials img { max-width: 100%; height: auto; } .tf-footer-04 .tf-footer-nav .hs-menu-wrapper>ul li:hover a, .tf-footer-04 .tf-footer-nav .hs-menu-wrapper > ul li a:hover { color: rgba(129, 206, 228,1.0); } @media only screen and (max-width: 768px) { .tf-footer-04 ul.social li { margin-right: 0.5rem; margin-left: 0; } .row.footer-row { -webkit-box-orient: vertical; -webkit-box-direction: reverse; -ms-flex-direction: column-reverse; flex-direction: column-reverse; } .tf-footer-04 .social { padding-bottom: 0.2rem; padding-top: 0; display: flex; justify-content: center; } .footer-row p { margin-bottom: 20px !important; text-align: center; } .tf-footer-04 .tf-footer-nav .hs-menu-wrapper > ul li, .tf-footer-04 .tf-footer-nav .hs-menu-wrapper > ul li a { line-height: 3; } } .footer-heading { padding-bottom: 5px; margin-top: 20px; } .footer-logo-socials { margin: 40px 0 0 } .tf-footer-04 .tf-footer-nav .hs-menu-wrapper>ul { display: block } .footer-row p { margin-bottom: 0 } .footer-email { padding-bottom: 60px; max-width: 550px; margin: auto; position: relative } .footer-email .actions .hs-button { transition: all .15s ease-in-out; animation-timing-function: ease-in-out; font-family: Poppins, sans-serif; font-style: normal; font-weight: 400; text-decoration: none; font-size: 2rem; line-height: 1.1812500000000001rem; height: 45px; width: 45px; text-align: center; padding: 0rem; border: 1px solid; border-radius: 50%; display: -webkit-inline-box; display: -ms-inline-flexbox; display: flex; justify-content: center; -webkit-box-align: center; -ms-flex-align: center; align-items: center; position: absolute; right: 7px; bottom: 6.8% } .footer-email form { position: relative } .footer-email input:not([type="radio"]):not([type="checkbox"]):not([type="file"]):not([type="submit"]):not([type="button"]) { border-radius: 40px; background: #012E41; border-color: #012E41; color: #f9f9f9; box-shadow: 0 3px 20px #0000002e } .footer-email .hs-error-msgs { position: absolute } .footer-email input[type=submit].hs-button.primary { background: #ffffff !important; color: #012e41; border-color: #ffffff !important } .tf-footer-04 svg { width: 100%; height: auto; margin-top: -15px } .footer__logo { padding-bottom: 10px; } .footer__logo img { width: 150px; height: auto; object-fit: contain } @media(max-width:481px) { .footer-email .actions .hs-button { position: absolute; right: 2px; bottom: 2.5% } .pl-05 { padding-left: 20px } } .module_1691597189791109 { position:relative; } .pl-05{ padding-left:20px } .submitted-message{ text-align:center; color:green } .module_1691597189791109 p a{ border:0!important; text-decoration:none } .email__form input.hs-input.invalid.error{ padding:15px; width:100%; border:none; border-radius:4px; margin-bottom:10px } .email__form ul.no-list.hs-error-msgs.inputs-list{ padding:0 } </style> <style> @font-face { font-family: "Raleway"; font-weight: 500; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Raleway/500.woff2") format("woff2"), url("/_hcms/googlefonts/Raleway/500.woff") format("woff"); } @font-face { font-family: "Raleway"; font-weight: 400; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Raleway/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Raleway/regular.woff") format("woff"); } @font-face { font-family: "Open Sans"; font-weight: 400; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Open_Sans/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Open_Sans/regular.woff") format("woff"); } @font-face { font-family: "Open Sans"; font-weight: 600; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Open_Sans/600.woff2") format("woff2"), url("/_hcms/googlefonts/Open_Sans/600.woff") format("woff"); } </style>  <script> var _hsp = window._hsp = window._hsp || []; _hsp.push(['addPrivacyConsentListener', function(consent) { if (consent.allowed || (consent.categories && consent.categories.analytics)) { (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create','UA-1223294-1','auto'); ga('send','pageview'); }}]); </script>   <script> var _hsp = window._hsp = window._hsp || []; window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} var useGoogleConsentModeV2 = true; var waitForUpdateMillis = 1000; if (!window._hsGoogleConsentRunOnce) { window._hsGoogleConsentRunOnce = true; gtag('consent', 'default', { 'ad_storage': 'denied', 'analytics_storage': 'denied', 'ad_user_data': 'denied', 'ad_personalization': 'denied', 'wait_for_update': waitForUpdateMillis }); if (useGoogleConsentModeV2) { _hsp.push(['useGoogleConsentModeV2']) } else { _hsp.push(['addPrivacyConsentListener', function(consent){ var hasAnalyticsConsent = consent && (consent.allowed || (consent.categories && consent.categories.analytics)); var hasAdsConsent = consent && (consent.allowed || (consent.categories && consent.categories.advertisement)); gtag('consent', 'update', { 'ad_storage': hasAdsConsent ? 'granted' : 'denied', 'analytics_storage': hasAnalyticsConsent ? 'granted' : 'denied', 'ad_user_data': hasAdsConsent ? 'granted' : 'denied', 'ad_personalization': hasAdsConsent ? 'granted' : 'denied' }); }]); } } gtag('js', new Date()); gtag('set', 'developer_id.dZTQ1Zm', true); gtag('config', 'G-QPB833ZNSJ'); </script> <script async src="https://www.googletagmanager.com/gtag/js?id=G-QPB833ZNSJ"></script>   <script> var _hsp = window._hsp = window._hsp || []; window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} var useGoogleConsentModeV2 = true; var waitForUpdateMillis = 1000; var hsLoadGtm = function loadGtm() { if(window._hsGtmLoadOnce) { return; } if (useGoogleConsentModeV2) { gtag('set','developer_id.dZTQ1Zm',true); gtag('consent', 'default', { 'ad_storage': 'denied', 'analytics_storage': 'denied', 'ad_user_data': 'denied', 'ad_personalization': 'denied', 'wait_for_update': waitForUpdateMillis }); _hsp.push(['useGoogleConsentModeV2']) } (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MS22B69'); window._hsGtmLoadOnce = true; }; _hsp.push(['addPrivacyConsentListener', function(consent){ if(consent.allowed || (consent.categories && consent.categories.analytics)){ hsLoadGtm(); } }]); </script>  <link rel="canonical" href="https://www.isg-research.net/ebook/operations_and_supply_chain/building_a_business_case_for_pim">  <meta property="fb:pages" content="ventanaresearch">  <meta name="theme-color" content="#255A89">  <meta name="msapplication-navbutton-color" content="#255A89">  <meta name="apple-mobile-web-app-capable" content="yes"> <meta name="apple-mobile-web-app-status-bar-style" content="black-translucent"> <link rel="apple-touch-startup-image" href="//www.isg-research.net/hubfs/Logos/VentanaResearch_HorizontalLogo_TwoLines_onecolor_Reversed.svg">  <link href="https://fonts.googleapis.com/css?family=Open+Sans:400,600,700" rel="stylesheet"> <link rel="stylesheet" href="https://fonts.googleapis.com/css?family=Open+Sans:400,600,700%7CRoboto+Slab:100,300,400,700" media="none" onload="if (media !== 'all') media = 'all'"> <link href="https://www.isg-research.net/hubfs/Website_Files/css/animate.css" rel="stylesheet">  <meta property="og:image" content="https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_110179386-med.jpg"> <meta property="og:image:width" content="1875"> <meta property="og:image:height" content="1250"> <meta property="og:image:alt" content="AdobeStock_110179386-med"> <meta name="twitter:image" content="https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_110179386-med.jpg"> <meta name="twitter:image:alt" content="AdobeStock_110179386-med"> <meta property="og:url" content="https://www.isg-research.net/ebook/operations_and_supply_chain/building_a_business_case_for_pim"> <meta name="twitter:card" content="summary_large_image"> <link rel="stylesheet" href="//7052064.fs1.hubspotusercontent-na1.net/hub/7052064/hub_generated/template_assets/1732054426091/hubspot/hubspot_default/shared/responsive/layout.min.css"> <link rel="stylesheet" href="https://www.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/4507855830/1724688881039/Coded_files/Custom/page/Ventana_Research_Sept_2016-theme/Ventana_Research_Sept_2016-style.css"> <link rel="stylesheet" href="https://www.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/111683328600/1725882475170/Ventana_Research_2023/css/components/header_footer_in_new_template.min.css"> <meta name="twitter:card" content="summary_large_image"> </head> <body class="landing-page two-column hs-content-id-7338655724 hs-landing-page hs-page " style="">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MS22B69" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div class="header-container-wrapper"> <div class="header-container container-fluid"> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1691597181950107" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <style> .top_bar_strip .content_inner { text-align: right; } .top_bar_strip{ background-color:rgba(17, 48, 73, 1.0); } .top_bar_strip .content_inner ul li a, .top_bar_strip .content_inner .inner{ color:rgba(255, 255, 255, 1.0); } .top_bar_strip .content_inner { display:block; } </style> <style> .minimal-has-submenu>.minimal-submenu { background-color: rgba( 255, 255, 255, 1.0);; padding: 0.7rem 10px; } .minimal-header--module_1691597181950107 .minimal-has-submenu .minimal-submenu a:hover { background-color: rgba( 255, 255, 255, 0.0);; } </style> <div class="top_bar_strip"> <div class="container"> <div class="row"> <div class="col-md-12"> <div class="content_inner"> <span class="inner"> <span id="hs_cos_wrapper_module_1691597181950107_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><div id="hs_menu_wrapper_module_1691597181950107_" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="" data-menu-id="" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.ventanaresearch.com/_hcms/mem/login" role="menuitem" target="_self">Log In</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.isg-research.net/search" role="menuitem" target="_self"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-search" viewbox="0 0 16 16"> <path d="M11.742 10.344a6.5 6.5 0 1 0-1.397 1.398h-.001c.03.04.062.078.098.115l3.85 3.85a1 1 0 0 0 1.415-1.414l-3.85-3.85a1.007 1.007 0 0 0-.115-.1zM12 6.5a5.5 5.5 0 1 1-11 0 5.5 5.5 0 0 1 11 0z" /> </svg> Search</a></li> </ul> </div></span> </span> </div> </div> </div> </div> </div> <div class="minimal-header minimal-header--module_1691597181950107 minimal-header--transparent-true minimal-header--mobile-transparent-true minimal-header--mega-menu-full-width" data-sticky="true"> <div class="minimal-header__container minimal-content-wrapper minimal-header--default"> <div class="minimal-header__logo minimal-header__logo--main"> <span id="hs_cos_wrapper_module_1691597181950107_hs_logo_widget" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="logo"><a href="https://www.isg-research.net/" id="hs-link-module_1691597181950107_hs_logo_widget" style="border-width:0px;border:0px;"><img src="https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&height=46&name=ISG_Software_Research_Logo_v1_white_766x.png" class="hs-image-widget " height="46" style="height: auto;width:400px;border-width:0px;border:0px;" width="400" alt="ISG_Software_Research_Logo_v1_white_766x" title="ISG_Software_Research_Logo_v1_white_766x" loading="lazy" srcset="https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=200&height=23&name=ISG_Software_Research_Logo_v1_white_766x.png 200w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&height=46&name=ISG_Software_Research_Logo_v1_white_766x.png 400w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=600&height=69&name=ISG_Software_Research_Logo_v1_white_766x.png 600w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=800&height=92&name=ISG_Software_Research_Logo_v1_white_766x.png 800w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1000&height=115&name=ISG_Software_Research_Logo_v1_white_766x.png 1000w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1200&height=138&name=ISG_Software_Research_Logo_v1_white_766x.png 1200w" sizes="(max-width: 400px) 100vw, 400px"></a></span> </div> <div class="minimal-header__navigation minimal-header__nav--right"> <nav aria-label="Main menu" class="minimal-navigation-primary"> <ul class="minimal-submenu level-1"> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about" class="minimal-menu-link"><span>About Us</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-2"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/resources/awards" class="minimal-menu-link"><span>Awards</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://summit.isg-research.net" class="minimal-menu-link"><span>Digital Summit</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/events" class="minimal-menu-link"><span>Events & Webinars</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/media" class="minimal-menu-link"><span>Media Kit</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/ventana-research-is-now-part-of-isg" class="minimal-menu-link"><span>Now Part of ISG</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about/teams" class="minimal-menu-link"><span>Our Team</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about/client_experience" class="minimal-menu-link"><span>Our eXperience</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/press-release" class="minimal-menu-link"><span>Press Releases</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/en/what-our-clients-say" class="minimal-menu-link"><span>Testimonials</span></a></span> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="javascript:;" class="minimal-menu-link"><span><span class="mega-menu-1">Expertise</span></span></a></span> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industries" class="minimal-menu-link"><span>Industries</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-2"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/automotive" class="minimal-menu-link"><span>Automotive</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/banking" class="minimal-menu-link"><span>Banking</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/consumer-products" class="minimal-menu-link"><span>Consumer Products</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/financial-services" class="minimal-menu-link"><span>Financial Services</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/food-beverage" class="minimal-menu-link"><span>Food & Beverage</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/healthcare" class="minimal-menu-link"><span>Healthcare</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/hospitality" class="minimal-menu-link"><span>Hospitality</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/insurance" class="minimal-menu-link"><span>Insurance</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/manufacturing" class="minimal-menu-link"><span>Manufacturing</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/media-entertainment" class="minimal-menu-link"><span>Media & Entertainment</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/real-estate" class="minimal-menu-link"><span>Real Estate</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/retail" class="minimal-menu-link"><span>Retail</span></a></span> </li> </ul> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research" class="minimal-menu-link"><span>Research</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-2"> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides" class="minimal-menu-link"><span>Buyers Guides</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-3"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides" class="minimal-menu-link"><span>Overview</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/buyers-guides/inclusion" class="minimal-menu-link"><span>Inclusion Policy</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/buyers_guides/vendor_participation" class="minimal-menu-link"><span>Participation</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/published-buyers-guide-research" class="minimal-menu-link"><span>Published</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/buyers-guide-search" class="minimal-menu-link"><span>Search</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides/services/enterprise-and-service-providers" class="minimal-menu-link"><span>Services - Enterprise</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides/services/enterprise-and-service-providers" class="minimal-menu-link"><span>Services - Service Providers</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides/services/software-providers" class="minimal-menu-link"><span>Services - Software Provider Services</span></a></span> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/market-agendas" class="minimal-menu-link"><span>Market Agendas</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/agendas/market-assertions" class="minimal-menu-link"><span>Market Assertions</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vendor-coverage" class="minimal-menu-link"><span>Market Coverage</span></a></span> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="javascript:;" class="minimal-menu-link"><span>Perspectives</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-3"> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://blog.isg-research.net/" class="minimal-menu-link"><span>Analyst Perspectives</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-4"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://davidmenninger.isg-research.net/" class="minimal-menu-link"><span>David Menninger</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://jefforr.isg-research.net/" class="minimal-menu-link"><span>Jeff Orr</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://keithdawson.isg-research.net" class="minimal-menu-link"><span>Keith Dawson</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://marksmith.isg-research.net/" class="minimal-menu-link"><span>Mark Smith</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://mattaslett.isg-research.net" class="minimal-menu-link"><span>Matt Aslett</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://matthewbrown.isg-research.net" class="minimal-menu-link"><span>Matthew Brown</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://robertkugel.isg-research.net/" class="minimal-menu-link"><span>Robert Kugel</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://stephenhurrell.isg-research.net/" class="minimal-menu-link"><span>Stephen Hurrell</span></a></span> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/market-perspectives" class="minimal-menu-link"><span>Market Perspectives</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/industry-perspectives" class="minimal-menu-link"><span>Industry Perspectives</span></a></span> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/industry-agendas" class="minimal-menu-link"><span>Industry Agendas</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/briefing" class="minimal-menu-link"><span>Request a Briefing</span></a></span> </li> </ul> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services" class="minimal-menu-link"><span>Services</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-2"> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/enterprises" class="minimal-menu-link"><span>Enterprises</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-3"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/organizations/cio-success" class="minimal-menu-link"><span>CIO Success</span></a></span> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/investment-firms" class="minimal-menu-link"><span>Investment Firms</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/service-providers" class="minimal-menu-link"><span>Service Providers</span></a></span> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/software-providers" class="minimal-menu-link"><span>Software Providers</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-3"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/vendors/analyst_relations" class="minimal-menu-link"><span>Analyst Relations</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/vendors/demand_generation" class="minimal-menu-link"><span>Demand Generation</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/vendors/product-marketing" class="minimal-menu-link"><span>Product Marketing</span></a></span> </li> </ul> </li> </ul> </li> </ul> </nav> </div> <div class="minimal-header__icons"> </div> <div class="minimal-header__content"> <div class="minimal-social-links"> <a class="minimal-social-links__link" href="https://www.isg-research.net/profile"> <span id="hs_cos_wrapper_module_1691597181950107_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon minimal-social-links__icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-labelledby="user1" role="img"><title id="user1">Community Profile</title><g id="user1_layer"><path d="M256 0c88.366 0 160 71.634 160 160s-71.634 160-160 160S96 248.366 96 160 167.634 0 256 0zm183.283 333.821l-71.313-17.828c-74.923 53.89-165.738 41.864-223.94 0l-71.313 17.828C29.981 344.505 0 382.903 0 426.955V464c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48v-37.045c0-44.052-29.981-82.45-72.717-93.134z" /></g></svg></span> </a> </div> </div> </div> <div class="minimal-header__container minimal-content-wrapper minimal-header--mobile"> <div class="minimal-header__logo minimal-header__logo--main"> <span id="hs_cos_wrapper_module_1691597181950107_hs_logo_widget" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="logo"><a href="https://www.isg-research.net/" id="hs-link-module_1691597181950107_hs_logo_widget" style="border-width:0px;border:0px;"><img src="https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&height=46&name=ISG_Software_Research_Logo_v1_white_766x.png" class="hs-image-widget " height="46" style="height: auto;width:400px;border-width:0px;border:0px;" width="400" alt="ISG_Software_Research_Logo_v1_white_766x" title="ISG_Software_Research_Logo_v1_white_766x" loading="lazy" srcset="https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=200&height=23&name=ISG_Software_Research_Logo_v1_white_766x.png 200w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&height=46&name=ISG_Software_Research_Logo_v1_white_766x.png 400w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=600&height=69&name=ISG_Software_Research_Logo_v1_white_766x.png 600w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=800&height=92&name=ISG_Software_Research_Logo_v1_white_766x.png 800w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1000&height=115&name=ISG_Software_Research_Logo_v1_white_766x.png 1000w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1200&height=138&name=ISG_Software_Research_Logo_v1_white_766x.png 1200w" sizes="(max-width: 400px) 100vw, 400px"></a></span> </div> <div class="minimal-header__mobile-nav"> <div class="minimal-header__mobile-nav__inner"> <a href="#minimal-header__mobile-nav__mmenu" class="mburger"> <b></b> <b></b> <b></b> </a> </div> </div> <div class="minimal-header__content"> <div class="minimal-social-links"> <a class="minimal-social-links__link" href="https://www.isg-research.net/profile"> <span id="hs_cos_wrapper_module_1691597181950107_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon minimal-social-links__icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-labelledby="user1" role="img"><title id="user1">Community Profile</title><g id="user1_layer"><path d="M256 0c88.366 0 160 71.634 160 160s-71.634 160-160 160S96 248.366 96 160 167.634 0 256 0zm183.283 333.821l-71.313-17.828c-74.923 53.89-165.738 41.864-223.94 0l-71.313 17.828C29.981 344.505 0 382.903 0 426.955V464c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48v-37.045c0-44.052-29.981-82.45-72.717-93.134z" /></g></svg></span> </a> </div> </div> </div> </div> <div class="minimal-header--module_1691597181950107 minimal-sticky-header minimal-header--mega-menu-full-width"> <div class="minimal-header__container minimal-content-wrapper minimal-header--default"> <div class="minimal-header__logo minimal-header__logo--main"> <span id="hs_cos_wrapper_module_1691597181950107_hs_logo_widget" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="logo"><a href="https://www.isg-research.net/" id="hs-link-module_1691597181950107_hs_logo_widget" style="border-width:0px;border:0px;"><img src="https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&height=46&name=ISG_Software_Research_Logo_v1_white_766x.png" class="hs-image-widget " height="46" style="height: auto;width:400px;border-width:0px;border:0px;" width="400" alt="ISG_Software_Research_Logo_v1_white_766x" title="ISG_Software_Research_Logo_v1_white_766x" loading="lazy" srcset="https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=200&height=23&name=ISG_Software_Research_Logo_v1_white_766x.png 200w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&height=46&name=ISG_Software_Research_Logo_v1_white_766x.png 400w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=600&height=69&name=ISG_Software_Research_Logo_v1_white_766x.png 600w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=800&height=92&name=ISG_Software_Research_Logo_v1_white_766x.png 800w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1000&height=115&name=ISG_Software_Research_Logo_v1_white_766x.png 1000w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1200&height=138&name=ISG_Software_Research_Logo_v1_white_766x.png 1200w" sizes="(max-width: 400px) 100vw, 400px"></a></span> </div> <div class="minimal-header__navigation minimal-header__nav--right"> <nav aria-label="Main menu" class="minimal-navigation-primary"> <ul class="minimal-submenu level-1"> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about" class="minimal-menu-link"><span>About Us</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-2"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/resources/awards" class="minimal-menu-link"><span>Awards</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://summit.isg-research.net" class="minimal-menu-link"><span>Digital Summit</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/events" class="minimal-menu-link"><span>Events & Webinars</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/media" class="minimal-menu-link"><span>Media Kit</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/ventana-research-is-now-part-of-isg" class="minimal-menu-link"><span>Now Part of ISG</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about/teams" class="minimal-menu-link"><span>Our Team</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about/client_experience" class="minimal-menu-link"><span>Our eXperience</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/press-release" class="minimal-menu-link"><span>Press Releases</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/en/what-our-clients-say" class="minimal-menu-link"><span>Testimonials</span></a></span> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="javascript:;" class="minimal-menu-link"><span><span class="mega-menu-1">Expertise</span></span></a></span> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industries" class="minimal-menu-link"><span>Industries</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-2"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/automotive" class="minimal-menu-link"><span>Automotive</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/banking" class="minimal-menu-link"><span>Banking</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/consumer-products" class="minimal-menu-link"><span>Consumer Products</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/financial-services" class="minimal-menu-link"><span>Financial Services</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/food-beverage" class="minimal-menu-link"><span>Food & Beverage</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/healthcare" class="minimal-menu-link"><span>Healthcare</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/hospitality" class="minimal-menu-link"><span>Hospitality</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/insurance" class="minimal-menu-link"><span>Insurance</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/manufacturing" class="minimal-menu-link"><span>Manufacturing</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/media-entertainment" class="minimal-menu-link"><span>Media & Entertainment</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/real-estate" class="minimal-menu-link"><span>Real Estate</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/retail" class="minimal-menu-link"><span>Retail</span></a></span> </li> </ul> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research" class="minimal-menu-link"><span>Research</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-2"> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides" class="minimal-menu-link"><span>Buyers Guides</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-3"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides" class="minimal-menu-link"><span>Overview</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/buyers-guides/inclusion" class="minimal-menu-link"><span>Inclusion Policy</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/buyers_guides/vendor_participation" class="minimal-menu-link"><span>Participation</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/published-buyers-guide-research" class="minimal-menu-link"><span>Published</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/buyers-guide-search" class="minimal-menu-link"><span>Search</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides/services/enterprise-and-service-providers" class="minimal-menu-link"><span>Services - Enterprise</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides/services/enterprise-and-service-providers" class="minimal-menu-link"><span>Services - Service Providers</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides/services/software-providers" class="minimal-menu-link"><span>Services - Software Provider Services</span></a></span> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/market-agendas" class="minimal-menu-link"><span>Market Agendas</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/agendas/market-assertions" class="minimal-menu-link"><span>Market Assertions</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vendor-coverage" class="minimal-menu-link"><span>Market Coverage</span></a></span> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="javascript:;" class="minimal-menu-link"><span>Perspectives</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-3"> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://blog.isg-research.net/" class="minimal-menu-link"><span>Analyst Perspectives</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-4"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://davidmenninger.isg-research.net/" class="minimal-menu-link"><span>David Menninger</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://jefforr.isg-research.net/" class="minimal-menu-link"><span>Jeff Orr</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://keithdawson.isg-research.net" class="minimal-menu-link"><span>Keith Dawson</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://marksmith.isg-research.net/" class="minimal-menu-link"><span>Mark Smith</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://mattaslett.isg-research.net" class="minimal-menu-link"><span>Matt Aslett</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://matthewbrown.isg-research.net" class="minimal-menu-link"><span>Matthew Brown</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://robertkugel.isg-research.net/" class="minimal-menu-link"><span>Robert Kugel</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://stephenhurrell.isg-research.net/" class="minimal-menu-link"><span>Stephen Hurrell</span></a></span> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/market-perspectives" class="minimal-menu-link"><span>Market Perspectives</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/industry-perspectives" class="minimal-menu-link"><span>Industry Perspectives</span></a></span> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/industry-agendas" class="minimal-menu-link"><span>Industry Agendas</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/briefing" class="minimal-menu-link"><span>Request a Briefing</span></a></span> </li> </ul> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services" class="minimal-menu-link"><span>Services</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-2"> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/enterprises" class="minimal-menu-link"><span>Enterprises</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-3"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/organizations/cio-success" class="minimal-menu-link"><span>CIO Success</span></a></span> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/investment-firms" class="minimal-menu-link"><span>Investment Firms</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/service-providers" class="minimal-menu-link"><span>Service Providers</span></a></span> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/software-providers" class="minimal-menu-link"><span>Software Providers</span><span class="minimal-menu-chevron"><svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></span></a></span> <ul class="minimal-submenu level-3"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/vendors/analyst_relations" class="minimal-menu-link"><span>Analyst Relations</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/vendors/demand_generation" class="minimal-menu-link"><span>Demand Generation</span></a></span> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/vendors/product-marketing" class="minimal-menu-link"><span>Product Marketing</span></a></span> </li> </ul> </li> </ul> </li> </ul> </nav> </div> <div class="minimal-header__icons"> </div> <div class="minimal-header__content"> <div class="minimal-social-links"> <a class="minimal-social-links__link" href="https://www.isg-research.net/profile"> <span id="hs_cos_wrapper_module_1691597181950107_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon minimal-social-links__icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-labelledby="user1" role="img"><title id="user1">Community Profile</title><g id="user1_layer"><path d="M256 0c88.366 0 160 71.634 160 160s-71.634 160-160 160S96 248.366 96 160 167.634 0 256 0zm183.283 333.821l-71.313-17.828c-74.923 53.89-165.738 41.864-223.94 0l-71.313 17.828C29.981 344.505 0 382.903 0 426.955V464c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48v-37.045c0-44.052-29.981-82.45-72.717-93.134z" /></g></svg></span> </a> </div> </div> </div> <div class="minimal-header__container minimal-content-wrapper minimal-header--mobile"> <div class="minimal-header__logo minimal-header__logo--main"> <span id="hs_cos_wrapper_module_1691597181950107_hs_logo_widget" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="logo"><a href="https://www.isg-research.net/" id="hs-link-module_1691597181950107_hs_logo_widget" style="border-width:0px;border:0px;"><img src="https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&height=46&name=ISG_Software_Research_Logo_v1_white_766x.png" class="hs-image-widget " height="46" style="height: auto;width:400px;border-width:0px;border:0px;" width="400" alt="ISG_Software_Research_Logo_v1_white_766x" title="ISG_Software_Research_Logo_v1_white_766x" loading="lazy" srcset="https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=200&height=23&name=ISG_Software_Research_Logo_v1_white_766x.png 200w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&height=46&name=ISG_Software_Research_Logo_v1_white_766x.png 400w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=600&height=69&name=ISG_Software_Research_Logo_v1_white_766x.png 600w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=800&height=92&name=ISG_Software_Research_Logo_v1_white_766x.png 800w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1000&height=115&name=ISG_Software_Research_Logo_v1_white_766x.png 1000w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1200&height=138&name=ISG_Software_Research_Logo_v1_white_766x.png 1200w" sizes="(max-width: 400px) 100vw, 400px"></a></span> </div> <div class="minimal-header__mobile-nav"> <div class="minimal-header__mobile-nav__inner"> <a href="#minimal-header__mobile-nav__mmenu" class="mburger"> <b></b> <b></b> <b></b> </a> </div> </div> <div class="minimal-header__content"> <div class="minimal-social-links"> <a class="minimal-social-links__link" href="https://www.isg-research.net/profile"> <span id="hs_cos_wrapper_module_1691597181950107_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon minimal-social-links__icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-labelledby="user1" role="img"><title id="user1">Community Profile</title><g id="user1_layer"><path d="M256 0c88.366 0 160 71.634 160 160s-71.634 160-160 160S96 248.366 96 160 167.634 0 256 0zm183.283 333.821l-71.313-17.828c-74.923 53.89-165.738 41.864-223.94 0l-71.313 17.828C29.981 344.505 0 382.903 0 426.955V464c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48v-37.045c0-44.052-29.981-82.45-72.717-93.134z" /></g></svg></span> </a> </div> </div> </div> </div> <div id="minimal-header__mobile-nav__mmenu" class="minimal-header__mobile-nav__mmenu" data-navigation-title="" data-position="right"> <div> <ul class="minimal-mobile-menu-submenu level-1"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="javascript:;" class="minimal-mobile-menu-link"><span></span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/search" class="minimal-mobile-menu-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-search" viewbox="0 0 16 16"> <path d="M11.742 10.344a6.5 6.5 0 1 0-1.397 1.398h-.001c.03.04.062.078.098.115l3.85 3.85a1 1 0 0 0 1.415-1.414l-3.85-3.85a1.007 1.007 0 0 0-.115-.1zM12 6.5a5.5 5.5 0 1 1-11 0 5.5 5.5 0 0 1 11 0z" /> </svg> Search</span></a></span> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about" class="minimal-mobile-menu-link"><span>About Us</span></a></span> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://summit.isg-research.net" class="minimal-mobile-menu-link"><span>Ventana Research Digital Summit</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/ventana-research-is-now-part-of-isg" class="minimal-mobile-menu-link"><span>Ventana Research is Now Part of ISG</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.ventanaresearch.com/about/teams" class="minimal-mobile-menu-link"><span>Our Team</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about/client_experience" class="minimal-mobile-menu-link"><span>Our eXperience</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/en/what-our-clients-say" class="minimal-mobile-menu-link"><span>Testimonials</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/resources/awards" class="minimal-mobile-menu-link"><span>Awards</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/events" class="minimal-mobile-menu-link"><span>Events & Webinars</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/press-release" class="minimal-mobile-menu-link"><span>Press Releases</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/media" class="minimal-mobile-menu-link"><span>Media Kit</span></a></span> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about/teams" class="minimal-mobile-menu-link"><span>Our Team</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about/teams" class="minimal-mobile-menu-link"><span>Leadership Team</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about/teams" class="minimal-mobile-menu-link"><span>Analyst Team</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about/teams" class="minimal-mobile-menu-link"><span>Directors Team</span></a></span> </li> </ul> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/about#Services" class="minimal-mobile-menu-link"><span>Our Services</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/contact" class="minimal-mobile-menu-link"><span>Contact Us</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research" class="minimal-mobile-menu-link"><span>Expertise</span></a></span> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/analytics-and-data" class="minimal-mobile-menu-link"><span>Analytics and Data</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/analytics-and-data/artificalintelligencemachinelearning" class="minimal-mobile-menu-link"><span>AI & Machine Learning</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/analytics-and-data/analytics" class="minimal-mobile-menu-link"><span>Analytics</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/analytics-and-data/data-intelligence" class="minimal-mobile-menu-link"><span>Data Intelligence</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/analytics-and-data/data-operations" class="minimal-mobile-menu-link"><span>Data Operations</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/analytics-and-data/data-platforms" class="minimal-mobile-menu-link"><span>Data Platforms</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/analytics-and-data/streaming-and-events" class="minimal-mobile-menu-link"><span>Streaming & Events</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/artificial-intelligence" class="minimal-mobile-menu-link"><span>Artificial Intelligence</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/artificial-intelligence/computer-vision" class="minimal-mobile-menu-link"><span>Computer Vision</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.ventanaresearch.com/focus/artificial-intelligence/deep-learning" class="minimal-mobile-menu-link"><span>Deep Learning</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/artificial-intelligence/generative-ai" class="minimal-mobile-menu-link"><span>Generative AI</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/artificial-intelligence/mlops" class="minimal-mobile-menu-link"><span>Machine Learning Operations</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/artificial-intelligence/model-building-and-llm" class="minimal-mobile-menu-link"><span>Model Building & Large Language Models</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/artificial-intelligence/natural-language-processing" class="minimal-mobile-menu-link"><span>Natural Language Processing</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/customerexperience" class="minimal-mobile-menu-link"><span>Customer Experience</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/agentmanagement" class="minimal-mobile-menu-link"><span>Agent Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/contactcenter" class="minimal-mobile-menu-link"><span>Contact Center</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/customerexperiencemanagement" class="minimal-mobile-menu-link"><span>Customer Experience Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/fieldservice" class="minimal-mobile-menu-link"><span>Field Service</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/intelligentselfservice" class="minimal-mobile-menu-link"><span>Intelligent Self-Service</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/voiceofthecustomer" class="minimal-mobile-menu-link"><span>Voice of the Customer</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/digitalbusiness" class="minimal-mobile-menu-link"><span>Digital Business</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-applications" class="minimal-mobile-menu-link"><span>Digital Applications</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digitalcommunications" class="minimal-mobile-menu-link"><span>Digital Communications</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-intelligence" class="minimal-mobile-menu-link"><span>Digital Intelligence</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-operations" class="minimal-mobile-menu-link"><span>Digital Operations</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/experiencemanagement" class="minimal-mobile-menu-link"><span>Experience Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/generative-ai" class="minimal-mobile-menu-link"><span>Generative AI</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/performancemanagement" class="minimal-mobile-menu-link"><span>Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/sustainabilityandesg" class="minimal-mobile-menu-link"><span>Sustainability & ESG</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/workmanagement" class="minimal-mobile-menu-link"><span>Work Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/digitaltechnology" class="minimal-mobile-menu-link"><span>Digital Technology</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/businesscontinuity" class="minimal-mobile-menu-link"><span>Business Continuity</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/cloudcomputing" class="minimal-mobile-menu-link"><span>Cloud Computing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/devops" class="minimal-mobile-menu-link"><span>DevOps and Platforms</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/digitalsecurity" class="minimal-mobile-menu-link"><span>Digital Security</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/intelligentautomation" class="minimal-mobile-menu-link"><span>Intelligent Automation</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/internetofthings" class="minimal-mobile-menu-link"><span>IoT and Edge Computing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/itops" class="minimal-mobile-menu-link"><span>ITOps</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/it-service-management" class="minimal-mobile-menu-link"><span>IT Service Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/observability" class="minimal-mobile-menu-link"><span>Observability</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/humancapitalmanagement" class="minimal-mobile-menu-link"><span>Human Capital Management</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/employeeexperience" class="minimal-mobile-menu-link"><span>Employee Experience</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/learningmanagement" class="minimal-mobile-menu-link"><span>Learning Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/payrollmanagement" class="minimal-mobile-menu-link"><span>Payroll Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/talentmanagement" class="minimal-mobile-menu-link"><span>Talent Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/totalcompensationmanagement" class="minimal-mobile-menu-link"><span>Total Compensation Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/workforcemanagement" class="minimal-mobile-menu-link"><span>Workforce Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/marketing" class="minimal-mobile-menu-link"><span>Marketing</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/customerdataplatforms" class="minimal-mobile-menu-link"><span>Customer Data Platforms</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/digitalexperienceplatforms" class="minimal-mobile-menu-link"><span>Digital Experience Platform</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/digitalmarketing" class="minimal-mobile-menu-link"><span>Digital Marketing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/intelligentmarketing" class="minimal-mobile-menu-link"><span>Intelligent Marketing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/marketingperformancemanagement" class="minimal-mobile-menu-link"><span>Marketing Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/productexperiencemanagement" class="minimal-mobile-menu-link"><span>Product Experience Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/officeoffinance" class="minimal-mobile-menu-link"><span>Office of Finance</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/businessplanning" class="minimal-mobile-menu-link"><span>Business Planning</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/digitalfinance" class="minimal-mobile-menu-link"><span>Digital Finance</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/erpandcontinuousaccounting" class="minimal-mobile-menu-link"><span>ERP & Continuous Accounting</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/consolidate-and-close-management" class="minimal-mobile-menu-link"><span>Consolidate & Close Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/procure-to-pay" class="minimal-mobile-menu-link"><span>Procure-to-Pay</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/order-to-cash" class="minimal-mobile-menu-link"><span>Order-to-Cash</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/officeofrevenue" class="minimal-mobile-menu-link"><span>Office of Revenue</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/digitalcommerce" class="minimal-mobile-menu-link"><span>Digital Commerce</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/partnermanagement" class="minimal-mobile-menu-link"><span>Partner Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/revenuemanagement" class="minimal-mobile-menu-link"><span>Revenue Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/revenueperformancemanagement" class="minimal-mobile-menu-link"><span>Revenue Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/salesengagement" class="minimal-mobile-menu-link"><span>Sales Engagement</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/subscriptionmanagement" class="minimal-mobile-menu-link"><span>Subscription Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/operationsandsupplychain" class="minimal-mobile-menu-link"><span>Operations & Supply Chain</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/continuousplanning" class="minimal-mobile-menu-link"><span>Continuous Planning</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/continuousupplychainanderp" class="minimal-mobile-menu-link"><span>Continuous Supply Chain & ERP</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/productinformationmanagement" class="minimal-mobile-menu-link"><span>Product Information Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/propertytechnology" class="minimal-mobile-menu-link"><span>Property Technology</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/supplierrelationshipmanagement" class="minimal-mobile-menu-link"><span>Supplier Relationship Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/sustainabilitymanagement" class="minimal-mobile-menu-link"><span>Sustainability Management</span></a></span> </li> </ul> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industries" class="minimal-mobile-menu-link"><span>Industries</span></a></span> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/automotive" class="minimal-mobile-menu-link"><span>Automotive</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/banking" class="minimal-mobile-menu-link"><span>Banking</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/consumer-products" class="minimal-mobile-menu-link"><span>Consumer Products</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/financial-services" class="minimal-mobile-menu-link"><span>Financial Services</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/food-beverage" class="minimal-mobile-menu-link"><span>Food & Beverage</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/healthcare" class="minimal-mobile-menu-link"><span>Healthcare</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/hospitality" class="minimal-mobile-menu-link"><span>Hospitality</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/insurance" class="minimal-mobile-menu-link"><span>Insurance</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/manufacturing" class="minimal-mobile-menu-link"><span>Manufacturing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/media-entertainment" class="minimal-mobile-menu-link"><span>Media & Entertainment</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/real-estate" class="minimal-mobile-menu-link"><span>Real Estate</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/retail" class="minimal-mobile-menu-link"><span>Retail</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research" class="minimal-mobile-menu-link"><span>Research</span></a></span> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/market-agendas" class="minimal-mobile-menu-link"><span>Market Agendas</span></a></span> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://blog.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Analyst Perspectives</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://davidmenninger.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>David Menninger</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://jefforr.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Jeff Orr</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://keithdawson.isg-research.net" class="minimal-mobile-menu-link"><span>Keith Dawson</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://marksmith.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Mark Smith</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://mattaslett.isg-research.net" class="minimal-mobile-menu-link"><span>Matt Aslett</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://matthewbrown.isg-research.net" class="minimal-mobile-menu-link"><span>Matthew Brown</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://robertkugel.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Robert Kugel</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://stephenhurrell.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Stephen Hurrell</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/analyst-perspective-policy" class="minimal-mobile-menu-link"><span>Our Policy</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides" class="minimal-mobile-menu-link"><span>Buyers Guide</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.ventanaresearch.com/research/buyers-guides" class="minimal-mobile-menu-link"><span>Overview</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/buyers-guides/inclusion" class="minimal-mobile-menu-link"><span>Inclusion Policy</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/buyers_guides/vendor_participation" class="minimal-mobile-menu-link"><span>Participation</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/published-buyers-guide-research" class="minimal-mobile-menu-link"><span>Published</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.ventanaresearch.com/buyers-guide-search" class="minimal-mobile-menu-link"><span>Search</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides/services/enterprise-and-service-providers" class="minimal-mobile-menu-link"><span>Services - Enterprise</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides/services/enterprise-and-service-providers" class="minimal-mobile-menu-link"><span>Services - Service Providers</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/buyers-guides/services/software-providers" class="minimal-mobile-menu-link"><span>Services - Software Provider</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/market-perspectives" class="minimal-mobile-menu-link"><span>Market Perspectives</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/market-perspective-policy" class="minimal-mobile-menu-link"><span>Our Policy</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/industry-perspectives" class="minimal-mobile-menu-link"><span>Industry Perspectives</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/industry-perspective-policy" class="minimal-mobile-menu-link"><span>Our Policy</span></a></span> </li> </ul> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vendor-coverage" class="minimal-mobile-menu-link"><span>Market Coverage</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/buyers-guides" class="minimal-mobile-menu-link"><span>Published Research</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/briefing" class="minimal-mobile-menu-link"><span>Request a Briefing</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services" class="minimal-mobile-menu-link"><span>Services</span></a></span> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/investment-firms" class="minimal-mobile-menu-link"><span>Investment Firms</span></a></span> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/enterprises" class="minimal-mobile-menu-link"><span>Enterprises</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/organizations/cio-success" class="minimal-mobile-menu-link"><span>CIO Success</span></a></span> </li> </ul> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/service-providers" class="minimal-mobile-menu-link"><span>Service Providers</span></a></span> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/software-providers" class="minimal-mobile-menu-link"><span>Software Providers</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/vendors/analyst_relations" class="minimal-mobile-menu-link"><span>Analyst Relations</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/vendors/demand_generation" class="minimal-mobile-menu-link"><span>Demand Generation</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/services/vendors/product-marketing" class="minimal-mobile-menu-link"><span>Product Marketing</span></a></span> </li> </ul> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vendor-coverage" class="minimal-mobile-menu-link"><span>Market Coverage</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/briefing" class="minimal-mobile-menu-link"><span>Request a Briefing</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/resources" class="minimal-mobile-menu-link"><span>Resources</span></a></span> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/resources/awards" class="minimal-mobile-menu-link"><span>Award Programs</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/resources/awards/innovation" class="minimal-mobile-menu-link"><span>Digital Innovation Awards</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/resources/awards/leadership" class="minimal-mobile-menu-link"><span>Digital Leadership Awards</span></a></span> </li> </ul> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/press-release" class="minimal-mobile-menu-link"><span>Press Releases</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/events" class="minimal-mobile-menu-link"><span>Events & Webinars</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/media" class="minimal-mobile-menu-link"><span>Media Kit</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/careers" class="minimal-mobile-menu-link"><span>Careers</span></a></span> </li> </ul> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/contact" class="minimal-mobile-menu-link"><span>Contact Us</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/join-our-community" class="minimal-mobile-menu-link"><span>Join our Community</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net" class="minimal-mobile-menu-link"><span>Home</span></a></span> </li> </ul>  <div class="minimal-header__mobile-nav__mmenu__content"> </div>  <script> $(document).ready(function(){ $(".mm-listitem__text").append(""); }); $(document).ready(function(){ $("#minimal-header__mobile-nav__mmenu .mm-panels .mm-panel .mm-listview li span a span span ").click(function(){ $(".minimal-header__mobile-nav__mmenu__content").toggleClass("active"); }); }); </script> </div> </div> <div class="minimal-mega-menu mega-menu-1 minimal-mega-menu--col5 minimal-mega-menu--20_20_20_20_20" data-mega-menu-title="Expertise"> <div class="minimal-content-wrapper"> <div class="minimal-mega-menu__inner"> <div class="minimal-mega-menu__col minimal-mega-menu__col1"> <div class="minimal-mega-menu__col__inner"> <div id="hs_cos_wrapper_module_1691597181950107_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_1.richtext"><p><a href="https://www.ventanaresearch.com/analytics-and-data" rel="noopener"><strong>Analytics & Data</strong></a></p> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/analytics-and-data/artificalintelligencemachinelearning" target="_self" class="expertise-mega-menu-item" role="menuitem">AI & Machine Learning</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/analytics-and-data/analytics" target="_self" class="expertise-mega-menu-item" role="menuitem">Analytics</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/analytics-and-data/data-intelligence" target="_self" class="expertise-mega-menu-item" role="menuitem">Data Intelligence</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/analytics-and-data/data-operations" target="_self" class="expertise-mega-menu-item" role="menuitem">Data Operations</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/analytics-and-data/data-platforms" target="_self" class="expertise-mega-menu-item" role="menuitem">Data Platforms</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/analytics-and-data/streaming-and-events" target="_self" class="expertise-mega-menu-item" role="menuitem">Streaming & Events</a></li> </ul> <p> </p> <p><a href="https://www.ventanaresearch.com/artificial-intelligence" rel="noopener"><strong>Artificial Intelligence</strong></a></p> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/artificial-intelligence/computer-vision" target="_self" role="menuitem">Computer Vision</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/artificial-intelligence/deep-learning" target="_self" role="menuitem">Deep Learning</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/artificial-intelligence/generative-ai" target="_self" role="menuitem">Generative AI</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/artificial-intelligence/mlops" target="_self" role="menuitem">Machine Learning Operations</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/artificial-intelligence/model-building-and-llm" target="_self" role="menuitem">Model Building & Large Language Models</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/artificial-intelligence/natural-language-processing" target="_self" role="menuitem">Natural Language Processing</a></li> </ul></div> <span id="hs_cos_wrapper_module_1691597181950107_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><ul></ul></span> <div class="mega-form"> </div> <div class="bottom_rich_text"> </div> </div> </div> <div class="minimal-mega-menu__col minimal-mega-menu__col2"> <div class="minimal-mega-menu__col__inner"> <div id="hs_cos_wrapper_module_1691597181950107_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_2.richtext"><p><a href="https://www.ventanaresearch.com/customerexperience" rel="noopener"><strong>Customer Experience</strong></a></p> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/customerexperience/agentmanagement" target="_self" class="expertise-mega-menu-item" role="menuitem">Agent Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/customerexperience/contactcenter" target="_self" class="expertise-mega-menu-item" role="menuitem">Contact Center</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/customerexperience/customerexperiencemanagement" target="_self" class="expertise-mega-menu-item" role="menuitem">Customer Experience Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/customerexperience/fieldservice" target="_self" class="expertise-mega-menu-item" role="menuitem">Field Service</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/customerexperience/intelligentselfservice" target="_self" class="expertise-mega-menu-item" role="menuitem">Intelligent Self-Service</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/customerexperience/voiceofthecustomer" target="_self" class="expertise-mega-menu-item" role="menuitem">Voice of the Customer</a></li> </ul> <p> </p> <p><a href="https://www.ventanaresearch.com/digitalbusiness" rel="noopener"><strong>Digital Business</strong></a></p> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/digital-applications" target="_self" role="menuitem">Digital Applications</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/digitalcommunications" target="_self" role="menuitem">Digital Communications</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/digital-intelligence" target="_self" role="menuitem">Digital Intelligence</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/digital-operations" target="_self" role="menuitem">Digital Operations</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/experiencemanagement" target="_self" role="menuitem">Experience Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/generative-ai" target="_self" role="menuitem">Generative AI</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/performancemanagement" target="_self" role="menuitem">Performance Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/sustainabilityandesg" target="_self" role="menuitem">Sustainability & ESG</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/workmanagement" target="_self" role="menuitem">Work Management</a></li> </ul></div> <span id="hs_cos_wrapper_module_1691597181950107_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><ul></ul></span> <div class="mega-form"> </div> <div class="bottom_rich_text"> </div> </div> </div> <div class="minimal-mega-menu__col minimal-mega-menu__col3"> <div class="minimal-mega-menu__col__inner"> <div id="hs_cos_wrapper_module_1691597181950107_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_3.richtext"><p><a href="https://www.ventanaresearch.com/digitaltechnology" rel="noopener"><strong>Digital Technology</strong></a></p> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/businesscontinuity" target="_self" role="menuitem"> Business Continuity</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/cloudcomputing" target="_self" role="menuitem"> Cloud Computing</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/devops" target="_self" role="menuitem"> DevOps and Platforms</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/digitalsecurity" target="_self" role="menuitem"> Digital Security</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/intelligentautomation" target="_self" role="menuitem"> Intelligent Automation</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/internetofthings" target="_self" role="menuitem"> IoT and Edge Computing</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/itops" target="_self" role="menuitem"> ITOps</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/it-service-management" target="_self" role="menuitem"> IT Service Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/observability" target="_self" role="menuitem"> Observability</a></li> </ul> <p> </p> <p><a href="https://www.ventanaresearch.com/humancapitalmanagement" rel="noopener"><strong>Human Capital Management</strong></a></p> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/humancapitalmanagement/employeeexperience" target="_self" role="menuitem">Employee Experience</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/humancapitalmanagement/learningmanagement" target="_self" role="menuitem">Learning Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/humancapitalmanagement/payrollmanagement" target="_self" role="menuitem">Payroll Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/humancapitalmanagement/talentmanagement" target="_self" role="menuitem">Talent Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/humancaptialmanagement/totalcompensationmanagement" target="_self" role="menuitem">Total Compensation Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/humancapitalmanagement/workforcemanagement" target="_self" role="menuitem">Workforce Management</a></li> </ul></div> <span id="hs_cos_wrapper_module_1691597181950107_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><ul></ul></span> <div class="bottom_rich_text"> </div> </div> </div> <div class="minimal-mega-menu__col minimal-mega-menu__col4"> <div class="minimal-mega-menu__col__inner"> <div id="hs_cos_wrapper_module_1691597181950107_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_4.richtext"><p><a href="https://www.ventanaresearch.com/marketing" rel="noopener"><strong>Marketing</strong></a></p> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/marketing/customerdataplatforms" target="_self" role="menuitem">Customer Data Platforms</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/marketing/digitalexperienceplatforms" target="_self" role="menuitem">Digital Experience Platforms</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/marketing/digitalmarketing" target="_self" role="menuitem">Digital Marketing</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/marketing/intelligentmarketing" target="_self" role="menuitem">Intelligent Marketing</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/marketing/marketingperformancemanagement" target="_self" role="menuitem">Marketing Performance Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/marketing/productexperiencemanagement" target="_self" role="menuitem">Product Experience Management</a></li> </ul> <p> </p> <p><a href="https://www.ventanaresearch.com/officeoffinance" rel="noopener"><strong>Office of Finance</strong></a></p> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeoffinance/businessplanning" target="_self" role="menuitem">Business Planning</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeoffinance/consolidate-and-close-management" target="_self" role="menuitem">Consolidate and Close Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeoffinance/digitalfinance" target="_self" role="menuitem">Digital Finance</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeoffinance/erpandcontinuousaccounting" target="_self" role="menuitem">ERP & Continuous Accounting</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeoffinance/order-to-cash" target="_self" role="menuitem">Order-to-Cash</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeoffinance/procure-to-pay" target="_self" role="menuitem">Procure-to-Pay</a></li> </ul></div> <span id="hs_cos_wrapper_module_1691597181950107_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><ul></ul></span> <div class="bottom_rich_text"> </div> </div> </div> <div class="minimal-mega-menu__col minimal-mega-menu__col5"> <div class="minimal-mega-menu__col__inner"> <div id="hs_cos_wrapper_module_1691597181950107_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_5.richtext"><p><a href="https://www.ventanaresearch.com/officeofrevenue" rel="noopener"><strong>Office of Revenue</strong></a></p> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeofrevenue/digitalcommerce" target="_self" role="menuitem">Digital Commerce</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeofrevenue/partnermanagement" target="_self" role="menuitem">Partner Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeofrevenue/revenuemanagement" target="_self" role="menuitem">Revenue Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeofrevenue/revenueperformancemanagement" target="_self" role="menuitem">Revenue Performance Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeofrevenue/salesengagement" target="_self" role="menuitem">Sales Engagement</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeofrevenue/subscriptionmanagement" target="_self" role="menuitem">Subscription Management</a></li> </ul> <p> </p> <p><a href="https://www.ventanaresearch.com/operationsandsupplychain" rel="noopener"><strong>Operations & Supply Chain</strong></a></p> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/operationsandsupplychain/continuousplanning" target="_self" role="menuitem">Continuous Planning</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/operationsandsupplychain/continuousupplychainanderp" target="_self" role="menuitem">Continuous Supply Chain & ERP</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/operationsandsupplychain/productinformationmanagement" target="_self" role="menuitem">Product Information Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/operationsandsupplychain/propertytechnology" target="_self" role="menuitem">Property Technology</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/operationsandsupplychain/supplierrelationshipmanagement" target="_self" role="menuitem">Supplier Relationship Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/operationsandsupplychain/sustainabilitymanagement" target="_self" role="menuitem">Sustainability Management</a></li> </ul></div> <span id="hs_cos_wrapper_module_1691597181950107_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><ul></ul></span> <div class="bottom_rich_text"> </div> </div> </div> </div> </div> </div> <div class="minimal-mega-menu mega-menu-2 minimal-mega-menu--col3 minimal-mega-menu--33_33_33" data-mega-menu-title="Services"> <div class="minimal-content-wrapper"> <div class="minimal-mega-menu__inner"> <div class="minimal-mega-menu__col minimal-mega-menu__col1"> <div class="minimal-mega-menu__col__inner"> <div id="hs_cos_wrapper_module_1691597181950107_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_1.richtext"><p><a href="https://www.ventanaresearch.com/services/organizations" rel="noopener"><strong>Services for Organizations</strong></a></p> <p>Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection</p> <p><strong><a href="https://www.ventanaresearch.com/services/strategy-sessions-for-users" rel="noopener">Consulting & Strategy Sessions</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/services/ventana_on-demand/organizations" rel="noopener">Ventana On Demand</a></strong></p></div> <span id="hs_cos_wrapper_module_1691597181950107_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><ul></ul></span> <div class="mega-form"> </div> <div class="bottom_rich_text"> </div> </div> </div> <div class="minimal-mega-menu__col minimal-mega-menu__col2"> <div class="minimal-mega-menu__col__inner"> <div id="hs_cos_wrapper_module_1691597181950107_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_2.richtext"><p><a href="https://www.ventanaresearch.com/services/investment-firms" rel="noopener"><strong>Services for Investment Firms</strong></a></p> <p>We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.</p> <p><strong><a href="https://www.ventanaresearch.com/services/strategy-sessions-for-users" rel="noopener">Consulting & Strategy Sessions</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/services/ventana_on-demand/investment-firms" rel="noopener">Ventana On Demand</a></strong></p></div> <span id="hs_cos_wrapper_module_1691597181950107_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><ul></ul></span> <div class="mega-form"> </div> <div class="bottom_rich_text"> </div> </div> </div> <div class="minimal-mega-menu__col minimal-mega-menu__col3"> <div class="minimal-mega-menu__col__inner"> <div id="hs_cos_wrapper_module_1691597181950107_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_3.richtext"><p><a href="https://www.ventanaresearch.com/services/vendors" rel="noopener"><strong>Services for Technology Vendors</strong></a></p> <p>We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.</p> <p><strong><a href="https://www.ventanaresearch.com/services/vendors/analyst_relations" rel="noopener">Analyst Relations</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/services/vendors/demand_generation" rel="noopener">Demand Generation</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/services/vendors/product-marketing" rel="noopener">Product Marketing</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/vendor-coverage" target="_self" role="menuitem">Market Coverage</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/briefing" target="_self" role="menuitem">Request a Briefing</a></strong><br><br><br></p></div> <span id="hs_cos_wrapper_module_1691597181950107_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><ul></ul></span> <div class="bottom_rich_text"> </div> </div> </div> </div> </div> </div> <script src="https://www.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531223305/1725882477962/marketplace/TransFunnel_Consulting/Minimal_Multipurpose/js/mmenu.min.js"></script> </div> </div> </div> </div> </div> </div> <div class="body-container-wrapper"> <div class="body-container container-fluid"> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_147402544854355718" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> </style> <div class="custom-banner" id="custom-top-banner" style="background-image: -moz-linear-gradient(top, rgba(0,0,0,0.57), rgba(0,0,0,0.57)), url("https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_110179386-med.jpg?width=2000"); background-image: -webkit-linear-gradient(top, rgba(0,0,0,0.57), rgba(0,0,0,0.57)), url("https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_110179386-med.jpg?width=2000"); background-image: -ms-linear-gradient(top, rgba(0,0,0,0.57), rgba(0,0,0,0.57)), url("https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_110179386-med.jpg?width=2000"); background-image: linear-gradient(top, rgba(0,0,0,0.57), rgba(0,0,0,0.57)), url("https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_110179386-med.jpg?width=2000");"> <div class="custom-banner-content"> <div class="page-center"> <h1>Building a Business Case for PIM</h1> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell page-center content-wrapper" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span8 widget-span widget-type-cell main-content" style="" data-widget-type="cell" data-x="0" data-w="8"> <div class="row-fluid-wrapper row-depth-1 row-number-4 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-widget_container " style="" data-widget-type="widget_container" data-x="0" data-w="12"> <span id="hs_cos_wrapper_module_1395325065960295" class="hs_cos_wrapper hs_cos_wrapper_widget_container hs_cos_wrapper_type_widget_container" style="" data-hs-cos-general-type="widget_container" data-hs-cos-type="widget_container"><div id="hs_cos_wrapper_widget_4421498007" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><script>var hbspt = hbspt || {}; (hbspt.targetedContentMetadata = hbspt.targetedContentMetadata || []).push([7341260941,79324496942,6])</script><h3><img src="https://www.isg-research.net/hs-fs/hubfs/Building%20a%20business%20case%20for%20pim.png?width=400&name=Building%20a%20business%20case%20for%20pim.png" alt="Building a business case for pim" width="400" style="margin: 0px 0px 10px 10px; width: 400px; max-width: 400px; float: right;" srcset="https://www.isg-research.net/hs-fs/hubfs/Building%20a%20business%20case%20for%20pim.png?width=200&name=Building%20a%20business%20case%20for%20pim.png 200w, https://www.isg-research.net/hs-fs/hubfs/Building%20a%20business%20case%20for%20pim.png?width=400&name=Building%20a%20business%20case%20for%20pim.png 400w, https://www.isg-research.net/hs-fs/hubfs/Building%20a%20business%20case%20for%20pim.png?width=600&name=Building%20a%20business%20case%20for%20pim.png 600w, https://www.isg-research.net/hs-fs/hubfs/Building%20a%20business%20case%20for%20pim.png?width=800&name=Building%20a%20business%20case%20for%20pim.png 800w, https://www.isg-research.net/hs-fs/hubfs/Building%20a%20business%20case%20for%20pim.png?width=1000&name=Building%20a%20business%20case%20for%20pim.png 1000w, https://www.isg-research.net/hs-fs/hubfs/Building%20a%20business%20case%20for%20pim.png?width=1200&name=Building%20a%20business%20case%20for%20pim.png 1200w" sizes="(max-width: 400px) 100vw, 400px">Six Steps to Manage Product Information More effectively</h3> <p>Providing the level of success your organization deserves across business requires accurate product information that is used consistently across all channels. Organizations must work to overcome common challenges to realize the benefits of investments in product information. For management to assess and determine the level of investments in PIM, the business case should not just be clear but should demonstrate PIM’s value with respect to other critical priorities.</p> <p><span style="background-color: transparent;">Download the eBook and see:</span></p> <ul> <li>why PIM matters</li> <li>how to frame the conversation around PIM</li> <li>what benefits business can expect from PIM investments</li> </ul> <p>Read the ebook now.</p></div></span> </div> </div> </div> </div> <div class="span4 widget-span widget-type-cell xsidebar xright" style="background: #f9f9f9;" data-widget-type="cell" data-x="8" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-5 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-rich_text " style="background: rgba(37,90,138,1); padding: 15px; padding-bottom: 0px; border-top-right-radius:5px; border-top-left-radius:5px; " data-widget-type="rich_text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_14757845136012992" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4 style="text-align: center; line-height: 1em; padding-top: 10px;"><span style="color: #ffffff;">Download the eBook</span></h4></span> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-6 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-form sidebar-form" style="background: #f9f9f9; padding: 15px; padding-top: 0px; border-bottom-right-radius:5px; border-bottom-left-radius:5px;" data-widget-type="form" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_13885068285937553" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_form" style="" data-hs-cos-general-type="widget" data-hs-cos-type="form"><h3 id="hs_cos_wrapper_module_13885068285937553_title" class="hs_cos_wrapper form-title" data-hs-cos-general-type="widget_field" data-hs-cos-type="text"></h3> <div id="hs_form_target_module_13885068285937553"></div> </span> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="footer-container-wrapper"> <div class="footer-container container-fluid"> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1691597189791109" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <footer class="tf-footer module_1691597189791109 tf-footer-04 bg-dark tf-padding-half ventana-footer text-white module_1691597189791109" id="ventana-footer"> <div class="tf-footer-nav" style="position: relative;z-index: 999;"> <div class="container"> <div class="row"> <div class="col-lg-4 col-12"> <div class="footer-logo text-"> <div class="footer__logo"> <span id="hs_cos_wrapper_module_1691597189791109_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="logo"><a href="//www.isg-research.net" id="hs-link-module_1691597189791109_" style="border-width:0px;border:0px;"><img src="https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&height=46&name=ISG_Software_Research_Logo_v1_white_766x.png" class="hs-image-widget " height="46" style="height: auto;width:400px;border-width:0px;border:0px;" width="400" alt="ISG_Software_Research_Logo_v1_white_766x" title="ISG_Software_Research_Logo_v1_white_766x" loading="lazy" srcset="https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=200&height=23&name=ISG_Software_Research_Logo_v1_white_766x.png 200w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&height=46&name=ISG_Software_Research_Logo_v1_white_766x.png 400w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=600&height=69&name=ISG_Software_Research_Logo_v1_white_766x.png 600w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=800&height=92&name=ISG_Software_Research_Logo_v1_white_766x.png 800w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1000&height=115&name=ISG_Software_Research_Logo_v1_white_766x.png 1000w, https://www.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1200&height=138&name=ISG_Software_Research_Logo_v1_white_766x.png 1200w" sizes="(max-width: 400px) 100vw, 400px"></a></span> </div> <div> </div> </div> </div> <div class="col-md-8"> <div class="row"> <div class="col-md-2"> </div> <div class="col"> <h5 class="footer-heading">Company</h5> <div class="menu-wrapper text-white "> <span id="hs_cos_wrapper_module_1691597189791109_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_module_1691597189791109_" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="default" data-menu-id="102436937819" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.isg-research.net/ventana-research-is-now-part-of-isg" role="menuitem">Now Part of ISG</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://isg-one.com/who-we-are" role="menuitem">About ISG</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.isg-research.net/about/client_experience" role="menuitem">Our eXperience</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.isg-research.net/about/teams" role="menuitem">Our Team</a></li> </ul> </div></span> </div> </div> <div class="col"> <h5 class="footer-heading">Resources</h5> <div class="menu-wrapper text-white "> <span id="hs_cos_wrapper_module_1691597189791109_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_module_1691597189791109_" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="default" data-menu-id="93614635876" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://summit.isg-research.net" role="menuitem">Digital Summit</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.ventanaresearch.com/events" role="menuitem">Events & Webinars</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.isg-research.net/media" role="menuitem">Media Kit</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.isg-research.net/press-release" role="menuitem">Press Releases</a></li> </ul> </div></span> </div> </div> <div class="col"> <h5 class="footer-heading">Helpful Links</h5> <div class="menu-wrapper text-white "> <span id="hs_cos_wrapper_module_1691597189791109_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_module_1691597189791109_" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="default" data-menu-id="178197311655" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.ventanaresearch.com/join-our-community" role="menuitem">Join Our Community</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.isg-research.net/profile-old" role="menuitem">Update Your Profile</a></li> </ul> </div></span> </div> </div> </div> </div> </div> </div> </div> <div class="footer-logo-socials" style="; position: relative;z-index: 999;"> <div class="container"> <div class="row"> <div class="col-md-12"> <div class="row footer-row"> <div class="col-md-6 footer-copyright text-white " style="text-align:left;"> <small><p class="small"><span>©2024 ISG.  </span><span style="color: #ffffff;"><a href="/copyright" style="color: #ffffff;">All Rights Reserved</a> | <a href="/privacy" style="color: #ffffff;">Privacy Statement</a> </span></p></small> </div> <div class="col-md-6" style="text-align:right;"> <ul class="social"> <li><a class="no-decoration" target="_blank" href="https://web.facebook.com/ventanaresearch/?_rdc=1&_rdr"><i style="background: #022838;" class="fa fa-facebook text-white" aria-hidden="true"></i></a></li> <li><a class="no-decoration" target="_blank" href="https://twitter.com/ventanaresearch"><i style="background: #022838;" class="fa fa-x-twitter text-white" aria-hidden="true"></i></a></li> <li><a class="no-decoration" target="_blank" href="https://www.linkedin.com/company/ventana-research"><i style="background: #022838;" class="fa fa-linkedin text-white" aria-hidden="true"></i></a></li> <li><a class="no-decoration" target="_blank" href="https://www.youtube.com/c/Ventanaresearch"><i style="background: #022838;" class="fa fa-youtube text-white" aria-hidden="true"></i></a></li> <li><a class="no-decoration" target="_blank" href="https://www.instagram.com/ventana_research/"><i style="background: #022838;" class="fa fa-instagram text-white" aria-hidden="true"></i></a></li> </ul> </div> </div> </div> </div> </div> </div> <a href="javascript:" id="return-to-top"> </a> </footer> </div> </div> </div> </div> </div> </div>  <script defer src="/hs/hsstatic/content-cwv-embed/static-1.1293/embed.js"></script> <script> var hsVars = hsVars || {}; hsVars['language'] = 'en'; </script> <script src="/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js"></script> <script src="https://www.isg-research.net/hs-fs/hub/2035844/hub_generated/module_assets/90531062927/1702386872146/module_90531062927_Header-Global.min.js"></script>  <script data-hs-allowed="true" src="/_hcms/forms/v2.js"></script> <script data-hs-allowed="true"> var options = { portalId: '2035844', formId: '5f6322f5-4a5c-43a5-b8a5-2c67351123ea', formInstanceId: '2638', pageId: '7338655724', region: 'na1', pageName: "Building a Business Case for PIM eBook - Ventana Research", redirectUrl: "https:\/\/www.isg-research.net\/ebook\/operations_and_supply_chain\/building_a_business_case_for_pim\/thank-you", css: '', target: '#hs_form_target_module_13885068285937553', contentType: "landing-page", formsBaseUrl: '/_hcms/forms/', formData: { cssClass: 'hs-form stacked hs-custom-form' } }; options.getExtraMetaDataBeforeSubmit = function() { var metadata = {}; if (hbspt.targetedContentMetadata) { var count = hbspt.targetedContentMetadata.length; var targetedContentData = []; for (var i = 0; i < count; i++) { var tc = hbspt.targetedContentMetadata[i]; if ( tc.length !== 3) { continue; } targetedContentData.push({ definitionId: tc[0], criterionId: tc[1], smartTypeId: tc[2] }); } metadata["targetedContentMetadata"] = JSON.stringify(targetedContentData); } return metadata; }; hbspt.forms.create(options); </script> <script src="https://www.isg-research.net/hs-fs/hub/2035844/hub_generated/module_assets/90532869484/1702386871824/module_90532869484_Footer.min.js"></script> <script src="/hs/hsstatic/keyboard-accessible-menu-flyouts/static-1.17/bundles/project.js"></script>  <script type="text/javascript"> var _hsq = _hsq || []; _hsq.push(["setContentType", "landing-page"]); _hsq.push(["setCanonicalUrl", "https:\/\/www.isg-research.net\/ebook\/operations_and_supply_chain\/building_a_business_case_for_pim"]); _hsq.push(["setPageId", "7338655724"]); _hsq.push(["setContentMetadata", { "contentPageId": 7338655724, "legacyPageId": "7338655724", "contentFolderId": null, "contentGroupId": null, "abTestId": null, "languageVariantId": 7338655724, "languageCode": null, }]); </script> <script type="text/javascript"> var hbspt = hbspt || {}; (hbspt.targetedContentMetadata = hbspt.targetedContentMetadata || []).push(...[]); var _hsq = _hsq || []; _hsq.push(["setTargetedContentMetadata", hbspt.targetedContentMetadata]); </script> <script type="text/javascript" id="hs-script-loader" async defer src="/hs/scriptloader/2035844.js"></script>  <script type="text/javascript"> var hsVars = { render_id: "2e9fdcc5-f436-49fc-92bb-5a2c1c812902", ticks: 1732095623277, page_id: 7338655724, content_group_id: 0, portal_id: 2035844, app_hs_base_url: "https://app.hubspot.com", cp_hs_base_url: "https://cp.hubspot.com", language: "en", analytics_page_type: "landing-page", scp_content_type: "", analytics_page_id: "7338655724", category_id: 1, folder_id: 0, is_hubspot_user: false } </script> <script defer src="/hs/hsstatic/HubspotToolsMenu/static-1.354/js/index.js"></script> <script type="text/javascript" src="https://www.isg-research.net/hubfs/Website_Files/Javascript/wow.min.js"></script> <script src="https://www.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/4329635374/1682170509237/Coded_files/Custom/page/Ventana_Research_Sept_2016-theme/Ventana_Research_Sept_2016-main.min.js" type="text/javascript"></script> <script type="text/javascript"> _linkedin_partner_id = "331692"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); </script> <script type="text/javascript"> (function(){var s = document.getElementsByTagName("script")[0]; var b = document.createElement("script"); b.type = "text/javascript";b.async = true; b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; s.parentNode.insertBefore(b, s);})(); </script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=331692&fmt=gif"> </noscript>  </body></html>

CINXE.COM

Building a Business Case for PIM eBook - Ventana Research