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relative"><div class="mt-60 md:mt-80"><div class="px-10 sm:px-5 md:px-10"><div class="flex items-center mb-20 md:mb-30"><div class="mr-10" style="font-size:24px;width:1em;max-width:100%"><div class="image " style="height:0;overflow:hidden;padding-bottom:100%;position:relative;width:100%"><noscript><img alt="" class="" height="48" src="https://images.ctfassets.net/9olkiac82a1q/XvaZcHrSK1X0RxvLIxbVA/91c816f2120b038e11b9c92f8dc9b840/navigation_training_highlighted_large.svg" style="width:100%" width="48"/></noscript><div style="bottom:0;left:0;position:absolute;right:0;top:0"></div></div></div><p class="text-black type-style-7">Brands</p></div><h1 class="type-style-1 mb-30 md:mb-70">New Balance "Runlock" wins Best International Campaign</h1></div></div></div><figure class="max-w-full"><div class="aspect-[5/2]"><div class="h-full left-1/2 -translate-x-1/2 relative w-full px-10 "><div class="image w-full h-full relative"><noscript><img class="w-full h-full object-cover" height="100%" src="https://images.ctfassets.net/9olkiac82a1q/4EVYgQVfroqUXRQcSBPyjQ/decb994f7b1f795e3a4046b873d1ee8b/Nerw_Balance_header.jpg" style="width:100%" width="100%"/></noscript><img class="image__loading pixelated" loading="eager" role="presentation" src="https://images.ctfassets.net/9olkiac82a1q/4EVYgQVfroqUXRQcSBPyjQ/decb994f7b1f795e3a4046b873d1ee8b/Nerw_Balance_header.jpg?w=1&h=1&q=90&fit=fill&fm=jpg" style="opacity:1;height:100%;position:absolute;transition:opacity 2s;width:100%"/></div></div></div></figure><div class="pt-55"><div class="layout-container flex flex-row items-center"><a class="px-10 sm:px-5 md:px-10 type-style-7" href="/resources">Resources</a><svg class="inline" fill="none" height="11px" viewBox="0 0 7 11" width="9px" xmlns="http://www.w3.org/2000/svg"><path d="M1.24219 1.25781L5.48483 5.50045L1.24219 9.74309" stroke="black"></path></svg><h5 class="px-10 sm:px-5 md:px-10 type-style-7 inline">New Balance "Runlock" wins Best International Campaign</h5></div></div><div class="relative"><section class="mt-40 sm:mt-50 md:mt-60"><div class="bg-white relative py-20 md:py-30"><div class="layout-container"><div class="bg-white rich-text sm:w-4/6 md:w-7/12 sm:ml-w-1/6 md:ml-w-4/12 px-10 sm:px-20"><p>New Balance is one of the world’s top athletic brands. They aim to aid athletes in their pursuits, whether that means helping professional athletes set records and win medals, or propelling everyday athletes to live a more healthy and active lifestyle. </p><p>In January 2023, New Balance worked with Mediahub London to get people out of the January blues, by moving and unlocking rewards at the same time, using Strava’s Sponsored Challenges as the centrepiece of the project. The campaign was a huge success, and was named <a href="https://www.adweek.com/media/media-plan-of-the-year-2023-these-winning-strategies-helped-brands-reach-new-markets/" rel="" target="">Best International Campaign</a> in Adweek's Media Plan of the Year.</p><p>Designed to help folks get motivation to go outside, Runlock offered money-can’t-buy rewards, including a trip of a lifetime to the 2023 TCS New York City Marathon.</p><h4>Reaching active people</h4><p>The challenge performed very well, with around 250,000 participants in 180 countries taking part, significant brand lift in many markets, and 83,500 reward clicks, meaning targeted website clicks – all from engaged active people.</p><p>To maximise impact, the brand weaved in OOH, digital, social and display, featuring eye-catching creative to emphasise unlocking value through movement.</p></div></div></div><div class="bg-white relative py-20 md:py-30"><div class="layout-container"><div class="bg-white rich-text sm:w-4/6 md:w-7/12 sm:ml-w-1/6 md:ml-w-4/12 px-10 sm:px-20"><p>Runlock isn’t New Balance’s first inventive use of Sponsored Challenges. In fact, some of our most eye catching campaigns have been with the footwear brand, including the <a href="https://www.strava.com/challenges/breakfaster-by-new-balance" rel="" target="">Breakfaster</a> challenge – where runners could exchange KMs run for breakfast at <a href="https://plazadeportiva.valenciaplaza.com/new-balance-presenta-la-campana-breakfaster-con-la-que-los-corredorespodran-canjear-kilometros-por-desayunos-saludables" rel="" target="">The Runstaurant</a> popup, as well as product discounts on New Balance’s website.</p><h4>More Challenges, More Awards</h4><p>As they allow brands to engage audiences in unprecedented ways, together with using real life data to power their other channels, Sponsored Challenges are also increasingly playing a role in award-winning campaigns.</p><ul><li><p>The North Face and PHD Global won the Chair Award and Media Planning or Buying from<a href="https://www.thedrum.com/news/2022/06/20/why-the-north-face-challenged-strava-users-get-out-and-run" rel="" target=""> The Drum</a> in 2022 for their use of multichannel promotion and engagement, with a Strava Challenge at the centre.</p></li><li><p>Samsung Galaxy UK and RAPP won the <a href="https://dma.org.uk/awards/winner/2022-gold-out-of-home" rel="" target="">2022 DMA Out of Home award</a> for innovative use of Strava data in their DOOH campaigns around their Strava Challenge</p></li></ul><p></p></div></div></div></section></div><div class="overflow-hidden bg-white relative py-20 md:py-30"><div class="layout-container"><section><div class="flex flex-wrap items-center justify-between px-10 sm:px-5 md:px-10"><h2 class="w-full sm:w-8/12 md:w-7/12 type-style-3 inline mr-10">Related Resources</h2><a class="flex items-center bg-orange text-white rounded-button type-style-7 px-20 py-15 mt-[12px] sm:mt-0 cursor-pointer" href="/resources" type="button">View All</a></div><div class="hidden md:flex mt-40"><article aria-label="Strava Clubs vs. Traditional Social Media" aria-posinset="1" class="flex w-full sm:w-[246px] md:w-4/12 px-10 sm:px-5 md:px-10" tabindex="-1"><a class="w-full" href="https://partners.strava.com/resources/strava-clubs-vs-traditional-social-media"><figure class="w-full relative"><div class="image " style="height:0;overflow:hidden;padding-bottom:83.39999999999999%;position:relative;width:100%"><noscript><img class="rounded-button" height="1251" src="https://images.ctfassets.net/9olkiac82a1q/1rcxZjxt8wMaJYdHijkTfd/211b99da020c2a3495d249b239039d8c/Social_listing.jpg" style="width:100%" width="1500"/></noscript><div style="bottom:0;left:0;position:absolute;right:0;top:0"><img class="image__loading pixelated" loading="eager" role="presentation" src="https://images.ctfassets.net/9olkiac82a1q/1rcxZjxt8wMaJYdHijkTfd/211b99da020c2a3495d249b239039d8c/Social_listing.jpg?w=1&h=1&q=90&fit=fill&fm=jpg" style="opacity:1;height:100%;position:absolute;transition:opacity 2s;width:100%"/></div></div></figure><div class="mt-20 flex flex-col"><div class="flex items-center mb-13 mb-10"><p class="text-orange type-style-7"></p></div><h3 class="type-style-4">Strava Clubs vs. Traditional Social Media</h3></div><div class="mt-18 md:mt-8 type-style-5 text-light-grey">With its athlete-specific audience, Strava club content resonates more than mainstream social media, and are the perfect platform for long-term community growth on Strava.</div></a></article><article aria-label="Grow your brand with Strava Clubs" aria-posinset="2" class="flex w-full sm:w-[246px] md:w-4/12 px-10 sm:px-5 md:px-10" tabindex="-1"><a class="w-full" href="https://partners.strava.com/resources/grow-your-brand-strava-clubs"><figure class="w-full relative"><div class="image " style="height:0;overflow:hidden;padding-bottom:66.66666666666666%;position:relative;width:100%"><noscript><img alt="" class="rounded-button" height="1778" src="https://images.ctfassets.net/9olkiac82a1q/2FkYFY0NWsMPzKmGvsq3F6/c6eece6f0d6871e426c2365ae8d37eef/Strava_Brand_Photography_NOA-Growth-Ads_Lifetime_022224-5.jpg" style="width:100%" width="2667"/></noscript><div style="bottom:0;left:0;position:absolute;right:0;top:0"><img class="image__loading pixelated" loading="eager" role="presentation" src="https://images.ctfassets.net/9olkiac82a1q/2FkYFY0NWsMPzKmGvsq3F6/c6eece6f0d6871e426c2365ae8d37eef/Strava_Brand_Photography_NOA-Growth-Ads_Lifetime_022224-5.jpg?w=1&h=1&q=90&fit=fill&fm=jpg" style="opacity:1;height:100%;position:absolute;transition:opacity 2s;width:100%"/></div></div></figure><div class="mt-20 flex flex-col"><h3 class="type-style-4">Grow your brand with Strava Clubs</h3></div><div class="mt-18 md:mt-8 type-style-5 text-light-grey">Clubs are your brand’s home on Strava. Your club provides a space to share content with users, grow brand awareness and build a genuine, long-term digital community.</div></a></article><article aria-label="Six Great Sponsored Challenges to Inspire Your Brand" aria-posinset="3" class="flex w-full sm:w-[246px] md:w-4/12 px-10 sm:px-5 md:px-10" tabindex="-1"><a class="w-full" href="https://partners.strava.com/resources/six-great-sponsored-challenges-to-inspire-your-brand"><figure class="w-full relative"><div class="image " style="height:0;overflow:hidden;padding-bottom:83.5%;position:relative;width:100%"><noscript><img class="rounded-button" height="1002" src="https://images.ctfassets.net/9olkiac82a1q/53b9S8viH3vVAaX4VYeT76/afcbb43c229af45e9bf2f7b9f030e723/Sponsor_Challnges_Inspire.jpg" style="width:100%" width="1200"/></noscript><div style="bottom:0;left:0;position:absolute;right:0;top:0"><img class="image__loading pixelated" loading="eager" role="presentation" src="https://images.ctfassets.net/9olkiac82a1q/53b9S8viH3vVAaX4VYeT76/afcbb43c229af45e9bf2f7b9f030e723/Sponsor_Challnges_Inspire.jpg?w=1&h=1&q=90&fit=fill&fm=jpg" style="opacity:1;height:100%;position:absolute;transition:opacity 2s;width:100%"/></div></div></figure><div class="mt-20 flex flex-col"><div class="flex items-center mb-13 mb-10"><p class="text-orange type-style-7"></p></div><h3 class="type-style-4">Six Great Sponsored Challenges to Inspire Your Brand</h3></div><div class="mt-18 md:mt-8 type-style-5 text-light-grey">Time and time again, brands have proven that Strava challenges can form the core of successful, innovative, and exciting brand activations.</div></a></article></div><div class="overflow-hidden w-screen max-w-screen left-1/2 relative -translate-x-1/2 mt-40 md:hidden"><div class="swiper-container flex swiper-wrapper h-auto w-full image-carousel"><div class="swiper-wrapper"><div class="swiper-slide h-auto flex flex-wrap image-carousel-slide px-10 sm:px-5 md:px-10" index="0"><article aria-label="Strava Clubs vs. Traditional Social Media" aria-posinset="1" class="w-full" tabindex="-1"><a class="w-full" href="https://partners.strava.com/resources/strava-clubs-vs-traditional-social-media"><figure class="w-full relative"><div class="image " style="height:0;overflow:hidden;padding-bottom:83.39999999999999%;position:relative;width:100%"><noscript><img class="rounded-button" height="1251" src="https://images.ctfassets.net/9olkiac82a1q/1rcxZjxt8wMaJYdHijkTfd/211b99da020c2a3495d249b239039d8c/Social_listing.jpg" style="width:100%" width="1500"/></noscript><div style="bottom:0;left:0;position:absolute;right:0;top:0"><img class="image__loading pixelated" loading="eager" role="presentation" src="https://images.ctfassets.net/9olkiac82a1q/1rcxZjxt8wMaJYdHijkTfd/211b99da020c2a3495d249b239039d8c/Social_listing.jpg?w=1&h=1&q=90&fit=fill&fm=jpg" style="opacity:1;height:100%;position:absolute;transition:opacity 2s;width:100%"/></div></div></figure><div class="mt-20 flex flex-col"><div class="flex items-center mb-13 mb-13"><p class="text-orange type-style-7"></p></div><h3 class="type-style-4">Strava Clubs vs. Traditional Social Media</h3></div><div class="mt-18 md:mt-8 type-style-5 text-light-grey">With its athlete-specific audience, Strava club content resonates more than mainstream social media, and are the perfect platform for long-term community growth on Strava.</div></a></article></div><div class="swiper-slide h-auto flex flex-wrap image-carousel-slide px-10 sm:px-5 md:px-10" index="1"><article aria-label="Grow your brand with Strava Clubs" aria-posinset="2" class="w-full" tabindex="-1"><a class="w-full" href="https://partners.strava.com/resources/grow-your-brand-strava-clubs"><figure class="w-full relative"><div class="image " style="height:0;overflow:hidden;padding-bottom:66.66666666666666%;position:relative;width:100%"><noscript><img alt="" class="rounded-button" height="1778" src="https://images.ctfassets.net/9olkiac82a1q/2FkYFY0NWsMPzKmGvsq3F6/c6eece6f0d6871e426c2365ae8d37eef/Strava_Brand_Photography_NOA-Growth-Ads_Lifetime_022224-5.jpg" style="width:100%" width="2667"/></noscript><div style="bottom:0;left:0;position:absolute;right:0;top:0"><img class="image__loading pixelated" loading="eager" role="presentation" src="https://images.ctfassets.net/9olkiac82a1q/2FkYFY0NWsMPzKmGvsq3F6/c6eece6f0d6871e426c2365ae8d37eef/Strava_Brand_Photography_NOA-Growth-Ads_Lifetime_022224-5.jpg?w=1&h=1&q=90&fit=fill&fm=jpg" style="opacity:1;height:100%;position:absolute;transition:opacity 2s;width:100%"/></div></div></figure><div class="mt-20 flex flex-col"><h3 class="type-style-4">Grow your brand with Strava Clubs</h3></div><div class="mt-18 md:mt-8 type-style-5 text-light-grey">Clubs are your brand’s home on Strava. Your club provides a space to share content with users, grow brand awareness and build a genuine, long-term digital community.</div></a></article></div><div class="swiper-slide h-auto flex flex-wrap image-carousel-slide px-10 sm:px-5 md:px-10" index="2"><article aria-label="Six Great Sponsored Challenges to Inspire Your Brand" aria-posinset="3" class="w-full" tabindex="-1"><a class="w-full" href="https://partners.strava.com/resources/six-great-sponsored-challenges-to-inspire-your-brand"><figure class="w-full relative"><div class="image " style="height:0;overflow:hidden;padding-bottom:83.5%;position:relative;width:100%"><noscript><img class="rounded-button" height="1002" src="https://images.ctfassets.net/9olkiac82a1q/53b9S8viH3vVAaX4VYeT76/afcbb43c229af45e9bf2f7b9f030e723/Sponsor_Challnges_Inspire.jpg" style="width:100%" width="1200"/></noscript><div style="bottom:0;left:0;position:absolute;right:0;top:0"><img class="image__loading pixelated" loading="eager" role="presentation" src="https://images.ctfassets.net/9olkiac82a1q/53b9S8viH3vVAaX4VYeT76/afcbb43c229af45e9bf2f7b9f030e723/Sponsor_Challnges_Inspire.jpg?w=1&h=1&q=90&fit=fill&fm=jpg" style="opacity:1;height:100%;position:absolute;transition:opacity 2s;width:100%"/></div></div></figure><div class="mt-20 flex flex-col"><div class="flex items-center mb-13 mb-13"><p class="text-orange type-style-7"></p></div><h3 class="type-style-4">Six Great Sponsored Challenges to Inspire Your Brand</h3></div><div class="mt-18 md:mt-8 type-style-5 text-light-grey">Time and time again, brands have proven that Strava challenges can form the core of successful, innovative, and exciting brand activations.</div></a></article></div></div></div></div></section></div></div><div class="layout-container"><div class="mt-60 md:mt-50"><section class="mx-10 sm:mx-5 md:mx-10 border-t border-light-grey border-t border-light-grey block"><div class="my-44 md:my-70 flex flex-wrap -mx-10 sm:-mx-5 md:-mx-10"><div class="flex flex-col w-full 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